Readership PROFIL
English
The Readership of AKUSTIK GITARRE In order to enable you to assess the reader ship of AKUSTIK GITARRE as accurately as possible and to adjust your product informa tion accordingly, here are the most important results of our latest readers’ survey:
AKUSTIK GITARRE is the specialist journal with the largest circulation in Europe for acoustic guitarists and lovers of all styles of acoustic guitar music: Folk, fingerstyle, pop, singer/songwriter, rock and classical guitar. Its 150 elaborately produced pages focus on news and reviews, workshops, interviews and portraits of guitarists and luthiers, reports and much more.
98% of our readers are active guitarists, more than half of them also play another instru ment. A total of 80% pay close attention to the advertisements and over 70% find them interesting and helpful.
AKUSTIK GITARRE is the leading print medium and most important source of information for the entire acoustic guitar scene (and for many electric guitarists as well). Our singular audio CD contains all workshops and exercises, bonustracks by the musicians featured in our magazin, recordings of all testinstru ments and other specials. www.akustik-gitarre.com is the perfect complement to our magazine. We expand on the instrument tests, interviews and workshops presented in the magazine with videos and sound samples.
M E D I A 26
AK U STIK G ITARRE Mediadaten 2013
D a t a
Print................................Page 28 Online............................Page 32 Deadlines.....................Page 9
2 0 1 2
Education
Because of ads in AKUSTIK GITARRE, 76% of our readers have recently contacted manu facturers or retailers at least once, 60% more than once and 12% more than five times. 65% of our readers are aged between 30 and 50, the majority are educated and have an above average income. Almost 20% of our readers are music and guitar teachers, making them significant mul tipliers with considerable influence over the purchasing decisions of their students. This also shows the high degree of acceptance our authors enjoy among critical experts.
Occupation White collar employee: 46%
University/College degree: 46%
Self-employed 21%
Highschool diploma/A-levels: 22%
Managerial employee: 16%
O-level/GCSE: 18% other: 14%
Blue collar worker: 7% Student/trainee:: 5% other: 5%
Contact information to get in touch with the guitar playing team at AKUSTIK GITARRE can be found on page 6/7 Here you’ll find your contact person for all questions regarding AKUSTIK GITARRE. We offer support in cooperations or ad campaigns as well as in clearing up technical details or arranging coordination with editorial contributions. By the way, since we’re all enthusiastic acoustic guitarists ourselves, you can be sure that your interests are in good hands with us. Call us - we’re there for you!
Monthly net income Over 2.500 Euro: 30% 2000 to 2500 Euro: 14% 1500 to 2000 Euro: 18% 1000 to 1500 Euro: 14% 750 to 1000 Euro: 4% under 750 Euro: 9% no answer 11% Mediadaten 2013 A KU STIK GITA RRE
27