Fashion, accessories and luxury products
Perfume, cosmetics and personal care
Wine, spirits and luxury drinks
Food and consumer goods
11 & 12 September 2024
Halls S5 & S6, ExCeL London
Crafting the UK’s future of Packaging
Join hundreds of industry leaders, including suppliers, designers, packaging developers, marketers, founders, and buyers, as they gather to fuel their innovation and creativity. Get your packaging fix with us!
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We visit London Packaging Week for a number of reasons; primarily it’s about broadening our knowledge with the supply base – we need a bigger supply base. We need it to be able to deliver what we want to deliver over the next 10 years. We need to know what’s out there and what’s new.
Justin Hutton Penman Head of Product Innovation
Welcome to our third edition of the year, where we explore the fascinating world of luxury packaging.
In this special London Packaging Week issue, we delve into the artistry and innovation that define luxury packaging. Discover how premium packaging plays a crucial role in brand success, from creating unforgettable consumer experiences to standing out in a competitive market.
We also feature insights from OPRL on mandatory labelling and Valpak on the latest packaging legislation.
Join us as we peer into the future of luxury packaging,
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London Packaging Week: Final preparations underway...
Packaging turns potential into profit: James Montero MacColl on the role of packaging
Mandatory labelling: removing confusion, reinforcing circularity – By Jude Allan, OPRL
Packaging legislation – costs, customers and reconfiguration: By Kate Loosmore, Valpak
Adapting luxury: The transformative impact of e-commerce on food and FMCG packaging
The future of luxury packaging: Predictions and expert opinions on where luxury packaging is heading
24
Final preparations underway for London Packaging Week
Top brands have already confirmed their attendance, alongside an expected 4,500+ visitors, to see over 190 exclusive exhibitors showcasing the brightest and the best the packaging industry has to offer.
With the final preparations and countdown to one of the UK’s premier exhibitions for sustainable and stylish packaging solutions well and truly underway, organisers Easyfairs believe that September’s London Packaging Week will be its most successful yet.
In 50 days, ExCeL will open its doors to thousands of brand representatives, each looking to discover suppliers, products, and knowledge to create the future of their next packaging innovation. And those looking to find their next packaging solution
will certainly be in the right place, with 190 exhibitors already booked in to fill every square foot of the show’s floorplan.
The two-day event, which will take place on 11 & 12 September in halls S5 & S6 of ExCeL, is set to attract 4,500+ visitors, so connecting hundreds of the world’s biggest suppliers and thousands of designers, packaging developers, marketers, founders and buyers that have come to rely on the event to drive innovation and creativity.
The event brings together top industry suppliers, including renowned names like AllPack, Evisosys, Sun Branding, Berry Global, Dekorglass, and DS Smith. Attendees have the unique opportunity to connect with leading companies such
as Favini, Holmen Iggesund, International Direct Packaging, and Keenpac, gaining access to high-quality and innovative packaging solutions. The presence of these key players, along with other prominent suppliers, solidifies the event’s reputation as a
Senior Marketing Manager, James never experienced one of our shows in than 2024. The consistently glowing it clear that exhibitors engage in valuable contacts, secure high-quality leads and gain the latest updates
“But if you’ve attended or exhibited in show has that reputation. When you the world of packaging and D2C brands Whether it’s a new material supplier, contact while networking or just a spark everyone leaves London Packaging Week grow their
premier destination for industry professionals.
Notable attendees include representatives from confirmed brands such as Tesco, Sainsbury’s, John Lewis, Itsu, The Walt Disney Company, Bacardi, Holland & Barrett, Amazon, Avon, The National Gallery, Aldi, The Macallan, Bloom & Wild, Boots, Burberry, Carlsberg, Charlotte Tilbury, F&F, Five Guys, GHD, Gousto, H&M, Harvey Nicholls, Superdrug, Soho House, Sky, No7, Next, Molton
James Montero MacColl, said: “If you’ve before, there’s no better time to jump glowing reports from last year’s shows make valuable networking with existing and new and consider our events a must-visit to updates from the industry.”
in previous years, you’ll know why the you combine all the biggest names in brands under one roof, magic happens. supplier, an innovative pack format, a new spark of inspiration ignited in a debate, Week with something they can use to business.”
Brown, M&S, Lush, Lipton, HSBC, Hello Fresh, Elemis, Estee Lauder, Britvic, Diageo, Selfridges & Co, Waitrose, Lindt, KOTY and Alexander McQueen.
Whether looking for smart packaging, a new alternative material, a supplier to partner with on your new launch or the latest sustainable solution, visitors will find it all in the four events that make up London Packaging Week. Packaging Première connects designers and manufacturers of luxury packaging with the major international brands, PCD is the world’s premier event brand for the beauty packaging community, PLD defines the future of packaging for all types of premium and luxury drinks, and Food & Consumer Pack is designed to drive packaging innovation across the £200bn market for everyday food, drinks and FMCG products.
With leading brands L’Oreal, LUSH, Kellanova, and Diageo joined by the likes of Brompton Bicycle, Sun Branding, Positive Luxury and WRAP, set to
deliver an essential update for the future, it’s easy to see why London Packaging Week has fast become the UK’s leading luxury, beauty, drinks and FMCG event. Taking in top-level topics, from the growing role of artificial intelligence and sustainability and the environment to connected packaging applications and practical lessons in design and structural engineering, there’s something for everyone.
London Packaging Week will also introduce the inaugural London Packaging Week Innovation Awards, celebrating excellence across the industry by crowning its first-ever winners. Attendees can explore a brandnew gallery featuring all the finalists and look forward to the annual Innovation Gallery, which will feature some of the most innovative packaging solutions from the past 12 months, providing a glimpse into the industry’s future.
Join the top brands in beauty, luxury, drinks and FMCG by registering today to attend the show.
Packaging turns potential into profit
James Montero MacColl highlights the multifaceted role of packaging beyond mere functionality, emphasising its crucial impact on consumer decisions and brand success.
To paraphrase a well-known proverb, “Take care of the packaging and the pounds will take care of themselves.”
Packaging can often be viewed as a functional tool to safely and effectively get products into the hands of consumers, but to truly fulfil its potential, packaging must deliver a commercial return too.
No product is on the shelf without packaging, and no packaging is on the shelf without a product. This symbiotic relationship is compounded by the science of packaging design and the role of the subconscious mind in buying behaviours, which drive purchasing decisions and consumer preferences for specific brands, products and services.
This makes it a necessity to keep all the requirements placed upon a product and its packaging in perfect equilibrium, to deliver function, value and, ultimately, a commercial return.
P-P-Pick up a pack
To properly gauge this, it is necessary to go back to the beginning.
Protection is the first of the three (four?*) accepted Ps of packaging; protection in terms of safeguarding contents from external elements, knocks and shocks. Contamination, spoilage, and damage might occur at any stage of the supply chain. This gives packaging a critically important role from the outset. Choosing the right format and design essentially depend on the product to be packed and its fragility or susceptibility.
This leads to the second P, preservation. Ensuring product quality and integrity. This is another essential, and as relevant for FMCG items and fresh food as it is perfumes and dermatologically tested creams and oils. Consumers always want the best experiences when using or consuming a product, so preserving its core flavour, taste, aroma, appearance and essence are top priorities. You could have the best packaging, but if your customer opens the box/bottle/bag to find the product stale and unsuitable to use, that’s a major problem. Glass and metal containers provide robust barriers that can
help preserve a product. When coupled with the canning process or sterilisation, an extended shelf life can be achieved. Flexibles are constructed with barrier characteristics that limit a product’s interaction with external influences, although in some instances, controlled interactions are required – degassing valves that allow products to “breathe”, for example.
P three – promote – then follows. As the main visual and physical interaction your brand and product have with consumers, packaging is important to securing sales, building brand loyalty and delivering repeat business. Take a walk down any supermarket aisle or inspect a grocery store’s shelves closely and it quickly becomes abundant just how impactful packaging is. Toothpaste is the classic example. Initially, there were just a few brands to choose from, each with only one or two varieties. For a long time, that’s how the market was. Skip forward, and there’s an almost endless array of toothpastes, each designed to satisfy specific consumer preferences and tastes. Brands such as Arm & Hammer, Colgate, Corsodyl, Crest, Macleans, Oral-B and Sensodyne each offer any number of products to make teeth whiter, shinier and more sparkly, flavoured with more types of mint than you can pick the leaves of, packed with odour neutralising crystals, and/or offering to repair and protect enamel. Each has its own packaging and design, intended to capture the attention of consumers, making toothpaste a perfect example of how product
proliferation and promotion has been facilitated by packaging. For a modern-day equivalent, head down the pet food aisle. Cat, dog, budgie and rabbit owners among you will attest to the staggering variety of brands and products to choose from – not that fickle pets themselves care. They aren’t as easily persuaded by the appearance and feel of packaging as their owners are. That’s one of the reasons why pet food is such a hotly contested market and brands in that space go all-out with their branding and packaging.
*Personalisation could be considered the fourth P, but for now it remains a niche area in the vast dominion of packaging.
Think inside the box
But how do you go about ensuring you’re properly balancing the need to protect and preserve products, with the value proposition inherent in packaging as a promotional tool?
Here’s are a few pointers to help you on your way:
Understand your product – By considering the size and materials in your product, as well as any logistical requirements, you can make sure packaging is a perfect fit. For example, delicate items might require secure packaging and be designed to offset knocks and bumps, while unique shapes and sizes could demand a solution tailored to your exact needs.
Know your audience – Once you have identified your target consumers, it’s easier to make
sure the product suits their needs and packaging is optimised for the intended user(s). For instance, ask yourself: Does the pack need to be tamper-proof? Does it need to be accessible? Is there a need to close and reseal? Is it recyclable? Can it be composted? The more the packaging appeals to your ideal consumer, the further you are down the road to success.
Buck bigger trends – It can be easy to fall into the trap of slavishly following consumer trends and retail analysts’ predictions. Granted, they provide good background information upon which to guide decisions, but differentiating yourself from the market is a positive way to ensure success at the ‘Moment of Truth’ and establish yourself in the market. Are you standing out from the competition? Does your packaging deliver on your product’s USPs? Does it reflect your business’s ideals and ethos? Ask yourself, ‘Do I want to be Pepsi to Coca-Cola or would I rather be KinKind to Head & Shoulders?’.
These are just a handful of suggestions of how packaging can be both practical and rewarding for your business and your customers.
Sharing their view is Holemn Iggesund’s Ginny Samuel, Brand Owner Manager, Holmen Board and Paper: “We believe that packaging does more than protect a product; it enhances the entire brand experience. Our survey reveals that nearly half
of European consumers in the premium market are influenced by packaging, underscoring its critical role in purchasing decisions. The right packaging not only simplifies choices but also delivers the brand experience consumers seek.”
These examples and more are regular features of London Packaging Week events, where an abundance of suppliers and partners are on hand to guide you through this minefield and ensure your chosen packaging solutions are not only practical, but also commercially viable and able to deliver bottom-line results. A curated speaker programme – including many brands and retailers who have walked this road themselves – adds firsthand experience that you can use to guide and shape your packaging journey.
“We look forward to discussing the future role of packaging and how it can continue to drive consumer engagement and commercial success,” adds Ms Samuel.
In any case, remember that packaging isn’t just practical. It also tells a story and engages our senses. By understanding your product and audience, you can create effective packaging that aligns with your brand, monetising your bags, boxes and labels and ensuring packaging is a commercial fit for your product.
Registration is now open for London Packaging Week 2024, which takes place 11 & 12 September at ExCeL.
Mandatory labelling – removing confusion, reinforcing circularity
Jude Allan, Interim MD at OPRL – the organisation behind the packaging recycling swoosh – explains what mandatory recycling labelling means for packaging producers
When it comes to recycling, luxury packaging has not always fared well. Special finishes and bonded materials can present a challenge for recyclers, and sometimes even the volume of packaging used to create an impact is problematic. With new legislation coming into force around the globe, however, brands need to assess recyclability and label each product with clear recycling instructions.
Recycling can have a huge impact. It preserves habitats and resources and reduces carbon emissions. It also saves money.
The UK’s Extended Producer Responsibility for Packaging (pEPR) legislation, the first phase of which came into force in the UK in 2023, aims to build a more circular economy by increasing packaging recycling. The basic tenet is to place the onus on packaging producers (brands and importers) to fund the
collection, sorting and recycling of packaging thrown away by households.
As well as changing the funding mechanism for UK recycling, pEPR includes a requirement for every piece of packaging placed on the market to undergo an assessment for recycling, and to include clear instructions to customers by 1 April 2027. This includes all packaging materials, including flexible films.
OPRL has been supporting businesses to provide clear recycling labels for more than 15 years, and our research shows that for consumers, confusion is the main barrier. If people report confusion over everyday items, luxury packaging can present an even greater dilemma. Many items include a number of elements, often made up of multimaterials and a variety of colours, so providing clear labelling will be even more important in helping people to make the right choices.
Our experience shows that consistency is crucial. Under the new regulations, all products will display the recycling swoosh that is currently only in use by OPRL members, with a simple instruction to ‘recycle’ or ‘do not recycle’. The rules apply to any packaging that is ultimately destined for the household bin.
Before businesses can jump ahead and plan for new labels, they need to know whether or not their packaging is recyclable. This may sound straightforward, but assessing recyclability is a complex process that encompasses the entire supply chain. Packaging manufacturers and suppliers are located around the world and arrangements can vary enormously. Some brand owners commission bespoke packaging designs; others choose off-the-shelf packaging or design elements.
As well as providing protection for the product, brands are looking to retain the luxury cues that signify quality to customers. However, in order to achieve these needs while also meeting the demands of legislation, clear communication throughout the whole process is essential.
Over the years, we have found that there is far more to labelling than the final label. The outcome may be a simple label, but the detail and evaluation behind it are complex and nuanced. In order to make our decisions on whether to award a recycling label, OPRL uses evidence-based assessments
from an independent panel of representatives from the packaging, brand and waste management sectors. To qualify as recyclable, packaging must be collected, sorted, processed and sold as recyclate for use in new packaging or products.
So far, OPRL has been the only organisation awarding independent assessments but, under the new legislation, Defra will provide definitive guidance. It has committed to giving businesses two years to plan ahead, which means that full guidance on which materials are recyclable would need to be available by 31 March 2025.
In some instances, once Defra’s Recycling Assessment Methodology (RAM) is released, we may need to change our own labelling rules. As a result, OPRL members would need to change their labels, so we will be working to communicate those changes to our members in a timely manner, as soon as the specifications are available.
If there is one key message to take from the changes, it is that OPRL is urging businesses to begin preparations as early as possible. Simply managing recycling assessments across multiple products is daunting enough; updating artwork, managing print runs and controlling stock levels requires planning and delivery across a range of partners. Some businesses will find it more straightforward than others –
some packaging designs remain the same for years, while others change year-on-year.
OPRL members include eight of the 10 largest grocery brands, as well as numerous smaller businesses across a wide range of categories. A recent poll taken during one of our webinars showed that for many of our members, expertise in legislation represents the largest opportunity for improvement. When we asked about key sustainability packaging goals, not surprisingly these also tied in with the government’s packaging reforms. Increasing recycled content, for example, figured highly, as did plastic reduction.
With pEPR on the horizon, we have seen a marked increase in queries. These range from, ‘How do you calculate a 25cm2 surface area?’ and ‘What is the largest face on a sphere?’, to ‘What are the cost implications of recyclability assessments?’. Many questions are generic, others apply to individual circumstances. In each case, we apply Defra guidance to give brands the strongest chance of complying.
While the changes will take time and involve inevitable teething issues, the end goal is worth pursuing. As global markets push towards a circular economy, Extended Producer Responsibility for Packaging – including the requirement for clear labelling for consumers – represents a force for positive change.
Beauty unboxed: Navigating minimalist and maximalist trends in luxury cosmetics packaging
Exploring the dichotomy between minimalist and maximalist trends in luxury packaging design aesthetics, particularly within the cosmetics industry, reveals contrasting yet equally compelling approaches to capturing consumer attention and enhancing brand experience. This article delves into how these aesthetic choices influence consumer perception and engagement, with a focus on the art of unboxing.
Minimalist aesthetics: Less is luxe
Philosophy and approach: Minimalist packaging design
in cosmetics epitomises simplicity, elegance, and understated luxury. Clean lines, muted colours, and sleek typography dominate, reflecting a refined aesthetic that appeals to consumers valuing sophistication and subtlety. Minimalist designs often emphasise functionality and environmental sustainability through the use of recyclable materials and reduction of excess packaging.
Consumer appeal:
The minimalist approach resonates with consumers seeking clarity and authenticity in their purchasing decisions. It conveys a sense of purity
and premium quality, aligning with contemporary lifestyles that prioritise mindfulness and simplicity. Minimalist cosmetics packaging often features minimal branding or subtle embossing, allowing the product itself to take centre stage.
The art of unboxing:
For minimalist designs, the art of unboxing lies in the seamless and uncluttered unveiling of the product. It emphasises a tactile and sensory experience, where each element of the packaging—from the smoothness of materials to the precise opening mechanism—enhances the overall consumer satisfaction. Brands may use minimalist
packaging to create an aura of exclusivity and refinement, elevating the unboxing process into a moment of anticipation and appreciation.
Maximalist aesthetics: Bold and opulent
Philosophy and approach:
Maximalist packaging design in cosmetics embraces extravagance, drama, and visual opulence. Rich textures, vibrant colours, intricate patterns, and elaborate embellishments characterise this style, aiming to captivate and enchant consumers through a sensory overload. Maximalist designs often incorporate luxurious materials like gold foiling, velvet finishes, or gemstone-inspired accents, conveying indulgence and lavishness.
Consumer appeal:
Maximalist packaging appeals to consumers who seek a sensory journey and emotional connection with the product. It embodies a celebration of beauty, artistry, and excess, appealing to those who view cosmetics as more than functional items but as symbols of status and self-expression. The boldness of maximalist designs can command attention on store shelves and social media, making them highly shareable and memorable.
The art of unboxing:
Maximalist packaging transforms the unboxing experience into a theatrical event. Each layer of packaging unveils a new surprise—be it intricate patterns, luxurious textures, or captivating scents—that heightens anticipation and indulgence. Brands leverage maximalist aesthetics to create a sense of occasion and luxury, fostering a deeper emotional connection with consumers who relish the sensory pleasure of discovery.
Blurring
the lines: Hybrid approaches
Emerging trends:
In recent years, a hybrid approach blending minimalist
and maximalist elements has emerged in luxury cosmetics packaging. This trend combines the clean lines and simplicity of minimalist design with strategic bursts of opulence or novelty, creating a balanced yet visually stimulating experience. For example, a minimalist exterior may conceal a richly decorated interior, offering consumers the best of both worlds: sophistication and surprise.
The evolving role of unboxing:
In this hybrid landscape, the art of unboxing evolves into a narrative journey. It starts with the anticipation of minimalist exteriors and unfolds into moments of delight and discovery through maximalist interior details. Brands utilise this strategy to cater to diverse consumer preferences, providing a multi-sensory experience that engages on both intellectual and emotional levels.
Conclusion
As consumer expectations evolve and sustainability considerations gain prominence, the balance between aesthetic appeal, functional design, and environmental responsibility becomes increasingly vital. By understanding and embracing these trends, cosmetics brands can create packaging that not only attracts attention but also fosters lasting brand loyalty through thoughtful and engaging consumer interactions.
VetroplasPackaging isasupplier ofhighqualityglassandplastic bottlesandjars,aluminiumbottles, tubes,airlesspumppacksand foamers,together witha widerange ofclosures forthebeauty and personalcaremarket.
Sustainability in practice
Founded in 2006, Vetroplas supplies high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless containers, flexible tubes and foam pumps with a firm focus on quality and sustainability.
Vetroplas has exclusive commercial partnerships with leading European manufacturing partners to provide a wide range of packaging solutions, primarily in personal care products, but increasingly the company is moving into other markets such as household and drinks with the burgeoning interest in aluminium.
Managing Director Simon Dix believes its strengths come in part from its commitment to sound customer service with a team dedicated to building lasting business relationships and pinpointing customers’ needs with accuracy and efficiency whilst providing support from initial concept to final delivery. Importantly, Vetroplas has also prioritised sustainability at the forefront of everything they do from the manufacturing processes pioneered by its partners to the recyclability of materials.
He says “Sustainability is probably the single most important factor now for brands. Clearly, products must be functional and aesthetically pleasing, but consumers need manufacturers to step up and do everything possible to mitigate the environmental impact of packaging including the implications for transport costs.”
Delivering Sustainability
Italian manufacturing partner Eurovetrocap has established a division dedicated exclusively to environmentally friendly cosmetics packaging. Called
Zero In Pack (ZIP) it provides a ‘go to’ destination for manufacturers looking for an objective data based approach to their packaging choices.
Zero In Pack offers a range of sustainable products, available in glass and plastic, which do not compromise on the protective, functional and aesthetic qualities
required to shine in a competitive market.
For example, a range of bottles and jars - named #mono and #recycled (pictured above) - are specifically designed to combine aesthetics with sustainability.
#mono focuses on packaging solutions created from monomaterials which are recyclable through existing waste streams whilst the #recycled range is produced from regenerated postconsumer and post-industrial waste, achieving a further step towards circularity. Contemporary colour combinations are available in both collections to ensure strong on-shelf impact.
A rounded approach
Ensuring closures are sustainable is also paramount. There has been significant innovation in droppers with Vetroplas and Eurovetrocap recently launching
a new range of monomaterial PP droppers available in both a traditional pipette style which adopts the design codes of the classic pipette and a more contemporary push button dropper which is heralded as an industry first. Both dropper styles are recyclable through existing channels.
The Minerbio Mono Dropper offers two standard dip tube lengths to fit the existing classic 15ml and 30ml Laura premium glass bottles (which are also available in 90 per cent recycled glass). The PP bulb has a satin finish and uses an innovative polymer to creative maximum flexibility. The collar is available in both a matt and gloss finish which can also be produced in recycled PIR (post-industrial resin) and PCR (post-consumer resin).
The PP dip tube features a straight, slightly conical shape, a pencil tip, and an excellent level of translucency thanks to specialised manufacturing materials, and it is assembled with the collar and PP bulb like the classic glass pipettes.
Another benefit of both the bulb and collar being produced in PP is that colour matching can be offered on each item, further broadening design possibilities.
The Parigi PP monomaterial push button dropper (pictured overleaf) signals a genuine innovation in a market which has seen little change for decades. Unlike existing traditionally shaped monomaterial alternatives, this is a brand-new design with strong visual impact and a push button delivery system.
The Parigi dropper features an external PP collar with a matte finish which houses the button and pipette. The round button is flat, with a contrasting gloss finish to indicate where to press. The functionality of the button is achieved thanks to a mixture of PP (25%) and an innovative PP copolymer (75%) formulated to achieve elasticity. It delivers a 375 μl dose.
The PP dip tube has a slightly conical shape and a pencil tip. The upper part is an insert (inner ring) that grips into the collar, sealing the button and consolidating the dropper. All components are fully recyclable with no separation required. Parigi is also available with recycled PP content. In the standard recycled version, the collar is produced from recycled material (>95%), while the button blends 25% recycled material, representing about 38% of the total weight of the dropper in length for 15ml and about 35% in length for 30ml.
Vetroplas Managing Director
Simon Dix adds “The Parigi dropper is one of the most ambitious new packaging innovations undertaken by Eurovetrocap. Its complex structure has taken several years to develop but we now have a unique new offering for 15ml and 30ml glass bottles, combining distinctive aesthetics with 100 per cent recyclability, making it ideal for high end oils and serums. For customers looking for a more classic option, the Minerbio shares the sustainability advantages of Parigi with a more familiar silhouette.”
New to the market this summer, the Tokyo auto loading cosmetics dropper, further enriches this range of innovative solutions for serums and makeup formulas. Characterised by its simple and sleek design, and with its automatic filling function, Tokyo stands out from the traditional vertical push button style droppers already available.
This new dropper is available now with two standard dip tube lengths to fit the company’s existing premium glass bottles: 15ml and 30ml Laura. However, the Tokyo dropper can be produced with any glass pipette length with a minimum order quantity of 10,000 units.
The internal bulb of the dropper is made of silicone, a soft material facilitating easy product dispensing and allowing for effortless button pressing.
The role of aluminium
While glass and plastic are often the materials of choice for cosmetics and personal care products, the industry is increasingly embracing aluminium. The appeal is clear; aluminium is 100 percent recyclable and resonates with a strong consumer trend for environmentally friendly packaging. And, as aluminium is lighter than glass, fuel usage is reduced when transporting the finished packs. Aluminium recycling uses, on average, 90% less energy than glass bottles. It is also available as 100 per cent recycled aluminium (PCR) further increasing its green credentials.
Aluminium bottles present a clean and contemporary look which resonates strongly with premium beauty brands such as NEOM, Molton Brown and George Northwood.
For example NEOM Perfect Night’s Sleep and NEOM
Real Luxury Magnesium Bath Milks are now available in a 300ml aluminium bottle, with a flat shoulder profile and
24/410 standard screw thread. The polyester BPA-free internal liner ensures the longevity of the brand’s high quality, natural ingredients.
The use of aluminium in everyday drinks is of course much more established, but Vetroplas has expanded its customer base with several artisan drinks companies including Penrhos and Hyke with more new launches in the pipeline.
Charles Turner from Penrhos said: ‘We have a distinctive range of gins and this new packaging format provides a really strong stand out on shelf. The ease with which aluminium bottles can be recycled was also a major factor in our choice of Vetroplas’ bottles. We know this element is appreciated by customers and forms part of our philosophy of reducing carbon footprint where possible.”
The 70cl aluminium bottles –which feature a 28/410 neck thread and a BPA NI PE liner –are finished with an aluminium screw cap.
Another artisan producer to embrace aluminium is HYKE, which aims to tackle food waste by incorporating tonnes of perfectly good grapes left over from the supermarket supply chain into their complex gin. Now partnering with Neville & More to use Envases, distributed in the UK by Vetroplas, HYKE present their 70cl gin in aluminium bottles that combine aesthetics and functionality to champion sustainability.
Made from 100% recycled aluminium (PCR), these bottles meet the rising demand for eco-friendly packaging by reducing the filled bottle weight by 40% compared to glass which drastically cuts transportation fuel use. What’s more, aluminium recycling consumes 90% less energy than glass.
Sustainable flexible tubes and foamers
As UK sales agent for European tube manufacturing specialist, CTLpack, Vetroplas is now able to offer all new mono material PE extruded tubes and flip top caps.
As part of CTLpack’s ongoing effort to offer a wide range of sustainable tube options, the new polyethylene (PE) low profile flip top caps can be combined with a PE sleeve to provide a fully recyclable tube.
Where previously the cap would have been produced in polypropylene (PP) to make separation of cap and tube sleeve a requirement for efficient disposal, the new PE caps make this redundant.
This is especially important, as with CTL’s tubes, when the flip top caps have an orientated snap on fitment.
Furthermore, CTLpack’s first flip top caps to be offered in PE are the new low profile versions called Minitop. Not only can they now form part of a mono material tube pack, but they offer a visual point of difference, whilst using less material and producing a lighter product.
The extruded tube sleeve with PE low profile flip top caps can also be supplied in a lighter weight version (ECO-f). With a reduced sleeve thickness of 0.4mm when compared with 0.6mm for the standard version, this combination represents a total weight reduction across cap and sleeve of 28% –17.8g against 22.4g.
This new low profile flip top cap is available in the most commonly used diameters of 35mm, 40mm and 50mm, meaning that CTLpack can provide mono material tubes with lightweight flip top caps in fill sizes of 40ml – 250ml.
Furthermore, all of CTLpack’s PE tube sleeves can be produced with up to 50% PCR material.
In response to considerable demand Vetroplas can supply
Silgan Dispensing pumps (both handheld and travel) with recycled polypropylene PP, lowering environmental impact and helping to conform with legislation. This applies to the base cap, actuator and overcaps. Depending on the pump configuration, PCR content will account for approximately 3842% of the total weight of the pump, including all internal parts.
Silgan’s foamers use a precise mixture of liquid and air to dispense a propellant-free, rich and creamy foam with a single gesture, without the negative impact of aerosols. Less water and ease of use are also benefits.
Foam density can be tailored to suit each customer’s needs by using various combinations of engine output and mesh size.
Furthermore, an actuator called Velvet has been developed specifically for skin care products allowing for a rich, dense and soft foam to add a sense of luxury and perceived added value.
Combined with a range of standard bottles in HDPE, PP and PET, plus decoration services such as colour matching, silk screen printing, metallisation and hot foil stamping customers can benefit from a one stop shop facility when ordering their desired foamer.
w: vetroplas.com
Spectra Packaging: Delivering responsible solutions to enable better choices
Since its establishment in 2008, Spectra Packaging has solidified its position as a leading UK manufacturer of plastic bottles and caps for the cosmetics, toiletries, and personal care sectors. With a strong focus on innovation and sustainability, Spectra has earned the trust of renowned high-street brands like Lush Cosmetics, Boots, M&S, Molton Brown, and Liz Earle, showcasing their commitment to quality and excellence.
At the heart of Spectra’s ethos lies a profound dedication to
environmental consciousness. From its purpose-built 104,000 sq. ft. manufacturing site in Suffolk, in the UK, Spectra embodies sustainability in every aspect of its operations. The facility boasts 1,700 solar panels, energy-efficient machinery, and recycled materials, reflecting its eco-friendly approach to manufacturing.
Spectra’s environmental strategy is anchored in reduce, reuse, and recycle principles. By investing in energy-efficient machinery, implementing closed-loop water consumption measures, and
repurposing materials creatively, the firm has significantly reduced its environmental footprint. The company’s Zero to Landfill commitment is further exemplified through its robust recycling efforts, which ensure that no manufacturing waste ends up in landfills.
The company’s mission is clear: to lead as a sustainable packaging manufacturer and drive positive change in the industry. The company views challenges as opportunities for growth, fostering a culture of innovation and excellence.
Their commitment to excellence, reliability, ethics, and integrity underscores their dedication to maintaining high standards in all operations.
Spectra’s innovative ethos extends beyond product creation to encompass operational practices that reduce environmental impacts. They are developing groundbreaking solutions like mono-material packaging, lightweight designs, and refillable options, setting new standards in sustainable packaging. Their design teams prioritise inclusivity by developing products that cater to diverse consumer needs, such as halal and vegan-friendly solutions and Braille raised print technologies for visually impaired consumers.
With a clear and defined growth strategy, Spectra aims to showcase that profitability and environmental responsibility can coexist harmoniously. By investing in energy efficiency and future automation, the company is enhancing productivity and paving the way for greater sustainability in their production methods. Spectra’s managerial leadership emphasises openness, transparency, and a commitment to empowering employees, ensuring that every voice is heard and valued within the organisation.
The company is shaping a more responsible and greener packaging industry by prioritising ethics, sustainability, and innovation. For example, its ongoing partnership with the Prevented Ocean Plastics (POP) program is a testament to its dedication to combating ocean pollution and promoting responsible sourcing practices.
The integration of POP into Spectra’s recycled PET, HDPE and PP supply chain not only addresses ocean plastic pollution but also contributes significantly to environmental conservation. With complete end-to-end
traceability of the entire material journey and a meticulous collection and sortation process, POP products deliver consistent, outstanding quality with an appearance comparable to virgin plastics. The POP programme explicitly identifies at-risk regions that do not benefit from established waste recycling infrastructures. It provides proactive preventative measures that retrieve plastic bottles before they enter the water and impact the environment.
The programme also provides a global recycling initiative that helps thousands of workers worldwide enjoy legitimate and structured employment with reliable incomes, workers’ rights and safe, ethical working practices in at-risk regions.
Indeed, Spectra is playing its part in ensuring our oceans are plastic pollution-free with its POP commitment.
For example, since introducing the material into its recycled plastic supply chain in 2022, Spectra has brought in over 900 tonnes, which equates to over 50 million plastic bottles recovered from at-risk coastal regions that do not benefit from robust waste management infrastructures.
Spectra Packaging stands as a shining example of how companies can lead the way in sustainability and innovation. With a firm commitment to reducing its environmental impact, embracing sustainable practices, and driving positive change, Spectra is setting a new standard for the packaging industry.
t: +44(0) 1986 834190
e: sales@spectrapackaging.co.uk
w: spectra-packaging.co.uk
SEE US ON STAND E32 AT
103,000 sq ft warehouse
Pallet storage racked and block store
Pick-Pack fulfilment and distribution
Unloading / Loading containers on raised loading docks
Gated, alarmed self contained site.
Poppypac expands packaging capabilities for cosmetics and personal care with new manufacturing facility
Poppypac is a family run, flexible, personal care manufacturing business offering their clients a personalised, dedicated service ensuring the owner’s brand vision is bought to life and ready for its chosen markets.
Originally founded in Rye in 2007 and based around contract packing of gifts, the company quickly expanded to include their own manufacture, production and filling. Shortly afterwards a full Technical Team was added to allow for the creation of bespoke products as well as their manufacture.
Today, Personal Care Production covers the full spectrum of hot and cold fill, into jars, bottles, pouches, and tubes with formulations running from detergent based cleansers, to creams and lotions and powders, as well as solid soaps, shampoos and conditioners.
With a breadth of experience in their team, across all aspects of the research & development, regulatory support, procurement and manufacture, this gives their customers confidence that they will meet their ambitions at every stage of the process.
Flexible Production Lines allow for short runs and enable customers to start cautiously and expand as their confidence and market experience grows. Bulk batches can range from 60 to 1,000 kilos and Production runs from 2,500 units.
The company also manufactures Vitamins and Supplements and offer Capsule Filling, using both
HPMC & Gelatine Capsules over standards capsules size of sizes of 2, 1, 0 & 00.
Powder Blending batches run from 10 kg to 400 kg as single batch options.
Capsule, Tablet & Powder
Packing into can be completed into Jars, Pots and Pouches as well as carton finishing.
Recently Poppypac acquired a new manufacturing site, helpfully located near to the current facility in Hastings, East Sussex. The new premises at 103,000 square feet, is a big increase on the existing 20,000 which the company has outgrown.
Expansion of production in all three sectors of the business, Personal Care, Vitamins and Supplements as well as Pet Care has been the key reason for the move to the new premises.
The company directors were looking for a suitable premises and were delighted to find one so close by, even if at first it seemed much larger than they had planned. It was essential to have dedicated Production areas for each of the divisions with the opportunity to adapt each as required to allow for future growth and the size of the new building does this.
As the building had been empty for some time, considerable renovation and upgrading to the premises was required and has been ongoing for several months. Prioritising each area
as needed to keep Production working. It is now fully functioning as a manufacturing facility and with all the supporting technical, warehousing and offices completed.
The building is located on the Ivy House Estate and is well known to the local community as the distinctive, green Spar depot, having been owned by Premier Foods and the Blakemore Group until it’s closure in 2021. In its heyday in the 1960s and 70s, it was an important employer in the area producing food lines under the New Time food brand, which included household names such as Weetabix and Cornflakes as well as jams, jellies and sweets.
When Poppypac first took on the building there were still some artifacts in place left from the production heyday of the 1970s and 80s. Indeed, the vintage signs on the front of the building, directing drivers to Ambient Goods In and Chilled Goods In are clearly from a previous time. They provide a reminder of the history in changing times.
The additional space afforded by the new premises has enabled Poppypac to create new filling lines, increase production, reduce lead-times and most importantly add much needed warehouse space for storage of raw materials and packaging.
A key element in the new premises has been the introduction of a highly efficient, and automated fragrance filling line. The line is capable of
producing up to 40 items per minute, in a variety of sizes and with the addition of the erection of folding box cartons (and liners) it is instrumental in making this both highly productive as well as keenly priced for the customers. Biodegradable, in line cello wrapping is an additional option. Recent market trends have shown growth in affordable consumer fragrance, and this means there is considerable interest in the area from current and prospective customers.
The extra space will also allow the company to offer new services such as pallet storage and fulfilment. Currently there are 4,500 available pallet spaces,
plus block storage and plans for adding logistics are in place. This will enable the option of a one stop shop from concept, product development, testing and production to move seamlessly into warehousing and pick and pack facilities. Everything under one roof giving a saving of time, cost and energy. A winning combination, and one to make the brand owner’s life easier.
Many customers had asked for the option to add fulfilment to their list of requirements beyond product development and manufacturing. Poppypac believe there is a huge demand for this, especially in the Cosmetics sector. With experience gained over many years in packing orders in various formats,
Poppypac see adding fulfilment for its Cosmetic and Supplements
as an obvious additional service which customers will be keen to take up.
All of this expansion has also created much needed jobs in the local area. These are exciting times for Poppypac.
e: info@poppypac.co.uk w: poppypac.co.uk
Acer expands with TKMATI to serve the cosmetics & toiletries sector
Acer Machinery Solutions is very pleased to announce that TKMATIK Sp. z o.o., of Gdansk, Poland will be joining our portfolio of machine manufacturers.
Following a surge in requests for liquid filling machinery, Acer’s sourced a reputable and reliable partner in TKMATIK to sit alongside the existing manufacturers represented, Mespack and UET Bernd Siebler, and bring a unique element to this sector of equipment.
TKMATIK are well respected within the Cosmetics & Toiletries sector for development and manufacture of filling lines, whose systems also include the automated UNIBOTFEEDER unscrambler system suitable for sorting bottles & UNICAPFEEDER fully automated cap sorter system handling various closures including fliptop, caps, pumps or atomisers. Their profile extension
includes homogenizing mixers and end of line equipment.
With proven and reliable systems, they specialise in modern and universal solutions to meet the demands of production facilities, affording complete flexibility in production with fast changeovers.
TKMATIK are on a mission to redefine what is possible in the world of technology. Their modern design sees their multiformat filling line UNILINE 50, designed to handle universal shaped containers (bottles/ jars), filling up to 1,000ml (up to 2,000ml in special cases).
Unique features include it’s compact monobloc module
housing 4-head precision servo dispenser, with the ability to swap out to a clean dosing system without the use of tools. Within its monobloc frame, the capping unit, often seen as a separate machine, has 2 servo capping heads with 2-servo lifters.
The UNILINE 50 patented adjustable format puck system with RFID inbuilt tags, can easily accommodate various containers, shapes and sizes, which are tracked throughout the filling process. Integrated scales feedback to the filling dispensers which are adaptive to a wide range of viscosities including liquids, pastes and scrubs.
In supplement to the on-board
Industry 4.0 technology, inbuilt cameras enable remote support and help with the monitoring of events should assistance be required.
Reaching output of 50 containers/ min. The UNILINE 50 with full servo technology sees quick and fast changeover in under 30 minutes.
Acer Machinery Solutions is pleased to announce that TKMATIK are able to look at projects within a range of industries.
Emma Ridgway, Founder & Managing Director, Acer Machinery Solutions, said:
“I am delighted to announce that after recommendations and the extensive research that followed, I am excited to be representing TKMATIK’s equipment in the UK / Ireland, having reached agreement with its owners Mr Karol Kielbinski and Mr Mateusz Bialobrzewski, holding sole representation within this territory”
Further information on TKMATIK is available through Acer Machinery Solutions Ltd.
w:acermachinerysolutions.co.uk t: +44 (0)1420 627137
Packaging legislation –costs, customers and reconfiguration
New environmental legislation is bringing increased costs and a demand for packaging redesign. Kate Loosmore, Head of Compliance Services at the UK’s largest compliance scheme, Valpak by Reconomy, explains whether your business is liable and how to navigate the new system.
Tackling the environmental impact of packaging is a big task for any brand, but the luxury market faces even greater challenges. When it comes to luxury goods, customers are looking for assurance that the product is a premium piece of merchandise, and packaging plays a pivotal role in the narrative.
As well as protecting the product, packaging gives companies a chance to reinforce brand values
and to build a relationship with the customer. As a result, brands go to a lot of trouble to ensure that the whole experience around packaging – from purchase to unboxing –prompts a feeling of joy.
Historically, this desire to create a customer experience has sometimes led to ‘quality’ becoming synonymous with quantity. Understandably, brands have also favoured
complex packaging materials that offer rich colours or elaborate finishes. New legislation, however, coupled with greater awareness of the potential damage to the environment, is driving a rethink around how we approach product protection.
Under new packaging reforms such as Extended Producer Responsibility (EPR) for Packaging and the Plastic Packaging Tax, brands will
be charged with improving the recyclability of packaging, or including a greater percentage of recycled material into packaging products. Costs are rising steeply, so all brands will need to identify ways to alleviate the burden. Packaging reduction or redesign offer valuable ways to reduce costs and meet the goals of the legislation.
How much will costs rise?
Under pEPR, brands will be held responsible for funding the collection, sorting and recycling of waste packaging from households. Reporting requirements began in October 2023, with the first EPR fees coming into play in October 2025.
Costs are expected to rise from £350 million to more than £1.7 billion per year. In addition, a greater demand for data will require greater staff resources. Across industry it is evident that many packaging producers are struggling to engage with EPR reporting. As with any new system, the rules and understanding take time to settle, and many producers are uncertain whether they need to report data, and what that involves. Valpak is experiencing unprecedented volumes of queries from our members –last year we answered more than 19,000 calls to our contact centre.
Plastic Packaging Tax aims to build a market for recycled plastics. Those businesses which fail to include a minimum of recycled content in plastic packaging incur a tax of £217.85 per tonne. Unlike the data reporting requirements for pEPR, which call for data to be ‘as accurate as reasonably possible’, Plastic Packaging Tax leaves no ground for ambiguity. Brands must be able to prove conclusively that they have met the demands of the tax, or they will be charged accordingly.
EPR key facts
Packaging EPR applies to any
business with a turnover of more than £1 million that handles over 25 tonnes of packaging materials.* These companies must report twice a year on the volume of packaging materials placed on the market and pay a fee to cover recycling costs.
Some businesses are not required to pay fees but must still report on the volume of packaging placed on the market in each of the UK nations.
In addition, all brands –regardless of size – will need to label packaging with a binary ‘recycle’ or ‘do not recycle’ label by 1 April 2027.
Valpak has been represented on Defra’s Advisory Committee on Packaging for 22 years. As the UK’s largest compliance scheme, Valpak’s database includes over 50 million SKUs and we have applied our data to produce more than 450 forecasts for pEPR and deposit return schemes (DRS).
To give an idea of the new scale of data reporting under pEPR, we have compared existing requirements with incoming legislation. In accordance with the 2007 regulations, businesses were asked to complete 119 data points; under pEPR requirements, large producers will now be asked to fill 520 fields. As the system develops, we expect the data requirement to rise to over 1,000 fields. This, coupled with the need to report twice a year instead of just once, adds a new layer of complexity to data reporting. With fees rising significantly, the need for accurate data also increases.
Eco-modulation
Under eco-modulation, those using materials that are difficult or expensive to recycle will face an even steeper hike in costs from 2026. The official list of non-recyclables is yet to be released, but shortlisted materials include items such as glass with attached ceramics and paper and card with ‘too much’ embossing.
Reducing costs
Brands looking to cut compliance costs under EPR have two main options – to reduce the volume of packaging used, and to eliminate non-recyclable products. Fees are based on weight, so lightweighting products or cutting out non-essential packaging both represent quick wins.
At Valpak, we regularly apply the information in our database to benchmark packaging performance against the industry average and ‘best in class’. Using a traffic light system, we model cost savings across a range of products to show potential EPR cost savings. Comparative lifecycle assessment is also used to demonstrate the pros and cons of different options.
For example, our research shows that by reducing the volume of glass and shifting away from hard-to-recycle plastics, EPR costs for the market average for glass fragrance packaging could be reduced by almost 42 per cent.
Making the changes needed under the new packaging reforms may present a daunting challenge, but the tools and knowledge to navigate the route are on hand. While packaging for luxury brands typically includes a high proportion of difficult-to-recycle materials, we know that customers are ready to embrace change. Switching to more environmentallyfriendly alternatives can help to strengthen the customer relationship, while also significantly reducing costs.
*To find out whether your business is obligated, visit: https://www.valpak.co.uk/eprdrs/epr-for-packaging/epr-forpackaging-obligation-test/
Adapting luxury: The transformative impact of e-commerce on food and FMCG packaging
The rise of e-commerce has revolutionised the landscape of luxury packaging, particularly in the realm of food and fastmoving consumer goods (FMCG). This article explores how e-commerce has reshaped packaging requirements, consumer expectations, and sustainability considerations within these industries.
Evolving packaging requirements
Protection and durability: Unlike traditional retail environments where products are handled minimally, e-commerce necessitates packaging that ensures products arrive intact and in pristine condition. Luxury food and FMCG brands must invest in robust packaging
materials and designs capable of withstanding the rigours of shipping and handling across various distribution channels.
Size and dimension considerations: Packaging dimensions are critical in e-commerce due to storage space limitations and shipping costs. Luxury brands must strike a balance between maintaining the aesthetic appeal of their packaging and optimising it for efficient shipping and storage, often necessitating innovative design solutions.
Shifting
consumer expectations
Unboxing Experience: The unboxing experience is a pivotal moment in e-commerce
transactions, especially for luxury products. Consumers expect an experience that mirrors the premium nature of the product they’ve purchased. Brands capitalise on this by incorporating elements like elegant presentation boxes, personalised notes, and protective layers that enhance the perceived value and delight of unboxing.
Aesthetic appeal: Visual appeal remains paramount in luxury packaging, even in the digital realm. Brands must ensure that their packaging translates well in online product images, conveying luxury and quality through design, colours, and materials. This often involves meticulous attention to detail and quality control to maintain consistency across the digital shopping experience.
Sustainability imperatives
Environmental impact: E-commerce has heightened awareness around packaging waste and sustainability. Luxury food and FMCG brands face increasing pressure to adopt ecofriendly packaging solutions that minimise environmental footprint without compromising on quality or aesthetics. This includes using recyclable materials, reducing unnecessary packaging, and exploring innovative biodegradable alternatives.
Logistical efficiency:
Sustainable packaging in e-commerce extends beyond materials to logistics. Brands optimise packaging sizes to reduce empty space and implement efficient shipping practices to minimise carbon emissions. This dual focus on environmental stewardship and operational efficiency aligns with consumer expectations for responsible consumption practices.
Technological integration
Smart packaging: The integration of technology into luxury packaging enhances both functionality and consumer engagement. NFC (Near Field Communication) tags, QR codes, and augmented reality (AR) features can provide
consumers with additional product information, personalised experiences, and even interactive content upon unboxing. These technologies not only elevate the perceived value of the product but also offer brands opportunities for storytelling and direct consumer engagement.
Traceability and authentication: E-commerce facilitates global reach, presenting challenges related to product authenticity and traceability. Luxury food and FMCG brands leverage smart packaging technologies to enable consumers to verify product authenticity and trace its journey from production to delivery. This transparency fosters trust and confidence among consumers, particularly
in premium and luxury segments where product integrity is paramount.
Future outlook
As e-commerce continues to evolve, luxury food and FMCG packaging will undergo further transformation. Brands will likely explore advancements in sustainable materials, digital integration, and personalised experiences to meet evolving consumer preferences and regulatory requirements. Striking a balance between aesthetic appeal, functional durability, and sustainability will remain crucial in shaping the future of luxury packaging in e-commerce.
E-commerce has redefined luxury packaging for food and FMCG products, presenting new challenges and opportunities for brands to innovate. From ensuring product protection and enhancing the unboxing experience to meeting sustainability goals and integrating smart technologies, brands navigate a complex landscape where consumer expectations and technological advancements converge. By embracing these changes and aligning with evolving consumer preferences, luxury food and FMCG brands can thrive in the digital era while maintaining their commitment to quality, sustainability, and consumer delight through exceptional packaging experiences.
Viscose Closures - Your one-stop shop for tamper evident, ecoconscious packaging
Shrink sleeves and caps that protect your product and enhance your brand…
Viscose is a leading UK packaging manufacturer and supplier of shrink sleeves, caps and closures, serving the food, drink, health, cosmetics and medical gas sectors. Based in Wales, Viscose has been manufacturing tamper evident packaging for over 100 years, so you can trust it to protect your product.
Why use tamper evident (TE) packaging?
Visual tamper evidence:
Sealing your bottle or container with a shrink sleeve assures the consumer that the contents have not been tampered with. If the shrink sleeve is missing or damaged it lets the consumer know that the product is no longer safe to use.
Reject rates & retailers’ regulations:
Shrink sleeves or tamper bands are a requirement for many
retailers and a regulation in many sectors. Visual TE packaging can also be used to conceal fill lines reducing reject rates on the shelf.
Anti-counterfeit:
Counterfeit goods pose significant health and financial risks in our world. Counterfeiting often involves the use of poor
quality or unsafe ingredients or chemicals which can be harmful to consumers.
Counterfeiting damages brand reputation by being associated with poorer quality / dangerous products as well as reducing sales of genuine products.
Our sleeves can be printed with your logo or messaging to make them unique and difficult to replicate assuring consumers they are purchasing a genuine quality, safe product.
Controls breakages:
If a container is dropped or damaged, a full body sleeve will help to contain the contents preventing spillage and aiding clean up. Additionally, it provides an extra layer of protection during transit to minimise breakages.
What Viscose can offer you
Heat-shrink sleeves & bands:
Our shrink sleeves are made from a variety of
Viscose is exhibiting at London Packaging Week, 11th-12th September at Excel London, stand number C16.
materials including eco-friendly rPET & PLA and come in a variety of formats to suit your application needs such as reel fed or pre-shaped for easy application.
Printed sleeves upgrade your packaging giving a premium look and feel. We use 3 colour gravure printing which is the most durable print method to prevent scuffing and ensure your artwork stands out on the shelf.
Plastic-free shrink sleeves:
A unique premium finish for your brand and our flagship product from which we take our name! Made from sustainable wood pulp, these sleeves are biodegradable, home compostable and completely plastic-free, making them a sustainable packaging solution.
Great for start-ups, craft and artisan producers or luxury products the sleeves are hand applied so no heavy or expensive machinery needed. Also ideal for heat sensitive contents as they self-shrink at room temperature without a
heat source - simply apply and let them dry!
Caps & closures
Viscose has been a trusted supplier for over 40 years with long standing relationships in the food, drink & pharma industries.
We represent several EU manufacturers that focus on quality closures and excellent service to ensure we are right on time – every time.
There is a vast range to choose from including; aluminium ROPPs, natural cork bartops/tstoppers, natural wine corks, metal GPIs, 1810 flat plastic caps, tethered plastic caps and many more.
We proudly serve customers of all shapes and sizes from craft distillers and producers to market leading brands and own label. colour matched, printed sleeves.
Customer service is our number one priority but don’t just take our word for it – turn over to find out what our customers have to say:
Britvic:
Viscose Closures provide metal caps for much loved Britvic soft drinks such as Purdey’s, J2O Spritz and Robinsons Cordials. The account is managed efficiently by the experienced team and Viscose is a reliable and responsive partner. Viscose continuously rise to every challenge Britvic sets.
IPS:
Viscose have always gone “the extra mile” to assist with stock to be able to facilitate our customers
AAK Foodservice:
Viscose have a prompt response to resolve any enquiry. I also find that they are helpful and very proactive in their approach.
A-Gas:
Good customer service, always helpful and patient. Nothing is ever too much.
Nutravita:
We have been through a tremendous growth period at Nutravita and needed a supplier who could not only keep up with our pace but offer us quality, colour matched, printed sleeves on a per product basis. We are happy to share that Viscose have lived up to their promise, always on time, colour reproduction is fantastic, and there have been no application issues. As we move into the next phase of company growth, we are confident we can rely on Viscose to support our business.
Thermo Fisher Scientific:
Viscose’s speedy and quality communication make for a very easy process and enjoyable to work with. They cater and deliver our requirements with excellence!
EMBACO’s customisable bottle and jar solutions take centre stage at London Packaging Week
If you’ve ever strolled down the aisles of a store and picked up a product simply because its packaging caught your eye, you know the power of great design. This year, EMBACO are bringing their A-game to London Packaging Week, showcasing their impressive lineup of customisable bottle and jar solutions that promise to elevate any brand’s packaging game.
Many brands want to create something unique but don’t want
to tie up cash in custom tools or huge amounts of stock. With EMBACO offering over 300 off the shelf bottle and jar options, it is possible to customise the material, colour and finish before adding a print, label or shrink sleeve to produce something that looks truly exclusive to each brand.
Get a sneak peek at some of the solutions EMBACO will be displaying…
Food grade rPET
Every customer has their own sustainability goals which is why EMBACO offers as little or as much rPET as each customer decides they want to include. No matter how much PCR you want to incorporate, you can be sure that all material is 100% food grade with full batch traceability. You can see a range of rPET compositions on the stand.
Custom colours
All bottles and jars can be produced in any custom colour. You may want a custom colour to communicate your brand with the consumer or you may be using colour to give your product an extra layer of protection. There will be a range of standard colour and custom colour samples at the show, to offer some inspiration on what can be achieved.
Printed bottles and jars
Get a high-quality look and finish with custom screen printing on any of EMBACO’s bottles or jars. You will see some examples on the stand to give you an idea of how premium this can make a product look.
Printed closures
Make your brand stand out with custom colour printed caps. Available on PP, HDPE and Aluminium closures with high
quality screen printing in up to 3 colours. There will be some EMBACO branded examples for you to see.
Labelled solutions
Labels do more than just identify a product; they tell its story, convey critical information, and create an instant connection with the consumer, making them a key element in effective branding and marketing. EMBACO can offer a vast array of different styles of labels and can even supply these pre-applied to the chosen bottle or jar. See some examples of these for yourself at the London exhibition.
Don’t miss out!
If you’re attending London Packaging Week, make sure to swing by EMBACO’s stand – B76. Whether you’re looking to refresh your current packaging or you’re curious about the latest in customisable solutions, the team is ready to inspire and assist.
With their extensive range of customisable bottles and jars, commitment to sustainability, and focus on creating exceptional consumer experiences, EMBACO is setting a new standard in the packaging world.
EMBACO – Rigid packaging, flexible solutions.
Where style, flexibility and unbeatable quality team up, pointing the way to a future where premium packaging and top-notch standards just click.
Get in touch with your enquiry today…
t: 01403 586 075
e: UK@embaco.com w: www.embaco.com
The future of luxury packaging
Predictions and expert opinions on where luxury packaging is heading
The luxury packaging sector is on the cusp of significant transformation, driven by evolving consumer expectations, technological advancements, and a growing emphasis on sustainability. As we look to the future, several key trends and expert insights shed light on where luxury packaging is heading.
Emphasis on sustainability
Sustainability is no longer a mere trend; it has become a critical component of luxury packaging. Consumers, particularly younger generations, are increasingly prioritising ecofriendly practices. According to a study by Bain & Company, 85% of luxury consumers consider the environmental impact of their purchases. This shift is compelling luxury brands to adopt sustainable materials, such as biodegradable plastics, recycled paper, and innovative compostable materials.
Experts predict that the future will see an increase in closedloop systems, where packaging is designed to be reused or recycled within the brand’s ecosystem. This not only reduces waste but also strengthens brand loyalty as consumers feel part of a sustainable journey.
Integration of smart technology
The integration of smart technology in luxury packaging is another emerging trend. Near Field Communication (NFC) tags, QR codes, and augmented reality (AR) are being used to enhance the consumer experience. These technologies provide authenticity verification, product information, and an interactive unboxing experience, bridging the gap between physical and digital realms.
Industry experts believe that as technology evolves, the use of smart packaging will become more sophisticated. Future packaging might include sensors
that monitor product conditions or track the environmental impact of the packaging throughout its lifecycle.
Personalised and customisable packaging
Personalisation is becoming a cornerstone of luxury packaging. Consumers are increasingly seeking unique, tailored experiences that reflect their individual preferences. Brands like Louis Vuitton and Dior are already offering personalised packaging options, from monogrammed boxes to bespoke designs.
Looking ahead, experts anticipate that advancements in digital printing and AI will allow brands to offer even more personalised packaging solutions at scale. This level of customisation enhances the perceived value of the product and fosters a deeper connection between the brand and the consumer.
Minimalist and functional design
Minimalism continues to influence luxury packaging design. Clean lines, understated elegance, and functional elements are becoming more prevalent. This trend reflects a broader societal shift towards simplicity and mindfulness, where less is more. Experts suggest that the future of luxury packaging will balance minimalism with functionality. Packaging will be designed not only to look aesthetically pleasing but also to serve a practical purpose, such as easy storage or multiple uses. This approach not only appeals to consumers’ sense of style but also aligns with sustainability goals by reducing unnecessary materials.
Collaborations and limited editions
Collaborations and limitededition releases are set to play a significant role in the future of luxury packaging. These partnerships create buzz and exclusivity, appealing to collectors and loyal customers. For instance, recent collaborations between high-end fashion brands and artists have resulted in packaging that doubles as art pieces.
Industry experts believe that such collaborations will become more common, with brands leveraging the creativity of artists, designers, and even other luxury brands to create unique, covetable packaging. This strategy not only differentiates the product but also enhances its desirability and market value.
Conclusion
The future of luxury packaging is poised for innovation and transformation. As sustainability, technology, personalisation, minimalism, and collaborations shape the industry, brands must stay attuned to these trends to remain relevant and competitive. By embracing these changes, luxury brands can not only meet the evolving demands of consumers but also set new standards in the art of packaging.
Absolut launched a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts inspired by the rediscovery of Warhol’s Absolut ‘blue’ painting © The Absolut Group.
Luxury packaging in the news...
Spectra delivers sustainable, custom packaging solutions for Ashleigh and Burwood’s Lamp Fragrances
Spectra recently collaborated with the fragrance brand, Ashleigh and Burwood Ltd, to deliver a tailored, sustainable solution for their range of Lamp Fragrances.
The results showcase Spectra’s in-house custom tooling expertise, which has produced unique curved rectangular 250ml and 500ml packs. Read more...
Dow and LVMH team up for sustainable packaging in beauty products
Dow and LVMH (Moët Hennessy Louis Vuitton) Beauty, a subsidiary of LVMH - the world’s foremost luxury goods company with 75 renowned brands, have joined forces to hasten the implementation of sustainable packaging in LVMH’s perfume and cosmetic products.
The collaboration will incorporate both bio-based and circular plastics into various beauty product applications of the global beauty company, without compromising packaging functionality or quality. Read more...
Lyte Packaging: Luxury will always be in the eye of the beholder
Lyte Packaging suggests the bells-and-whistles approach to luxury packaging has seen better days.
Packaging without sustainability was always complex. But when you bring sustainability into the mix, there is even more pressure to get it right – but also more opportunities to wow customers.
The options available continually evolve, public discourse frequently shifts, and as a result, brands regularly revisit their approach to product packaging as new information and resources become available. Read more...
Chanel unveils recycled aluminium packaging for renowned mascara line
Constellium has joined forces with Chanel Fragrance & Beauty and g.pivaudran to introduce an innovative packaging solution featuring recycled aluminium for Chanel’s renowned mascara line, “Le Volume.” The mascara packaging will now incorporate between 10 to 20 per cent of post-consumer recycled (PCR) material, depending on the model. Read more...
Clarins unveils lighter, greener cosmetics sample packaging
Luxury skin care and cosmetics company, Clarins, and cosmetics tube supplier, Albéa Tubes, are joining forces to introduce a groundbreaking sample packaging solution called EcoLittle Top. The innovative fliptop closure system represents a transformative evolution in Clarins’ sample offerings. Read more...
Luxury packaging achieving the three ‘Rs of recycling’ Reduce Recycle Reuse
Sustainable, recyclable and premium packaging is at our core at Lyte Packaging, having been designing and manufacturing packaging for over a decade. We strive to reduce the amount of plastic in consumer packaging by offering innovative, sustainable solutions primarily made from renewable sources. But how easy is it to fully achieve the three ‘Rs of recycling’; reduce, reuse and recycle in premium packaging?
Creating luxury packaging that meets customer’s needs whilst also achieving the three ‘Rs’ has become more possible We work closely with customers to achieve the perfect balance of sustainable materials to achieve the golden trio. We believe that aesthetically pleasing, premium packaging can be easily repurposed by the consumer or be recycled to take on a new life as a different product.
Reduce
Strange as it sounds, we stand by the saying that no packaging is the best option of all for the planet. Realistically though, this isn’t possible, so our mission is to guide our clients to use the minimum
amount of packaging required. This is where our expertise comes in (and we love a challenge!), we work hard to provide solutions that use just enough materials to get the job done. Through clever design, certain packaging elements can be eliminated. For example, the outer carton can be designed to hold the products in place, removing the need for an inner tray.
Reuse
Reuse can take on different guises. For example, for beauty and household products a primary glass dispenser can be refilled with contents from lightweight flexible plastic pouches. The primary dispenser is reused and has a longer life while the pouches can be recycled in the correct way.
Reuse can also mean the consumer repurposing the packaging in its original form, expanding the product life and time in the customer’s hand. Luxury advent calendars with drawers can be used as a jewellery or trinket box. Or the drawers can be reversed if the other end is unbranded, repurposing it as a useful box. Even rigid
boxes can take on a second life; by simply adding a recyclable branded outer sleeve and keeping minimal branding on the box, it can be kept for continued use.
Recycle
Choosing materials that are compatible with UK recycling so can be easily recycled at the end of their life has been part of our packaging design process for the last decade. We avoid the use of plastic laminates and try where possible to use mono materials that still achieve a luxury finish. There are a range of print finishes available to add embellishment without using plastics.
For using contrast in packaging without adding plastic laminates, our water-based matt varnish is the perfect base for gloss highlights. Some of our customers prefer their packaging to be as simple and unembellished as possible, and our advanced embossing and debossing techniques add depth and texture.
We are proud to be producing packaging made from alternative materials including agricultural
waste such as sugar cane, grass, seaweed and bamboo. These previously overlooked resources and agricultural by-products create a much smaller environmental footprint than traditional paper products whilst are recyclable in the same way as regular paper Using wood fibre is an essential part of paper-based packaging and by having FSC certification we ensure the paper we use is sourced from responsible and sustainable suppliers.
Lyte Packaging are delighted to be exhibiting at Packaging Premiere London, part of London Packaging Week 2024 from the 11th – 12th September at ExCel. Our stand promises to showcase a wide range of new products, highlighting the best in luxurious, sustainable packaging.
Having been an exhibitor at last year’s show we couldn’t miss the opportunity to showcase our new range and ensure our finger is firmly on London’s packaging pulse. The stand will be bursting with samples to help visitors see firsthand the uniqueness and quality of our products.
From luxury rigid boxes to folding cartons, retail bags, e-commerce boxes and pulp trays, visit our stand and see how we can help bring your designs to life and achieve the three ‘R’s.
Having attended the recent Environmental Packaging Summit in June 2024, H Head of Packaging Andy Hodgkinson says, "It's clear that there is a lot of work to still todo.Thebigbrandshave
We will be exhibiting 11th- to 12th September, showcasing the best of what we do. Come and see us and set us your packaging challenges!
ambitiouspackagingtargetsand arehelpingtopushtheindustryin therightway. It's vital that we are heretohelpourcustomersreduce theirpackaginguse, facilitate reuse and ensure that wedesign packagingthatcontributestoa circular economy,usingsustainable materialsanddesigningfor recycling”
Check out this video snapshot of our stand at Packaging Innovations and Empack 2024
Your partner for large format printing
Revolution Digital, founded in 2006 and headquartered in Coalville, Leicestershire, is a specialist provider of film systems and large format printers for display graphics and highquality CAD/GIS applications. The company has been a Roland dealer since 2010, with a particular expertise in UV technology.
Led by founder Jan Edgecombe, Revolution Digital brings decades of printing experience to their business. The company’s roots in the printing industry stretch back to the late 1980s, giving them a unique perspective as both users and sellers of printing technology.
Revolution Digital serves the UK market, offering a complete portfolio of large format printers, along with inks, spares, and consumables. Their status as a Roland dealer allows them to provide a wide range of Roland printers to meet diverse customer needs.
What sets Revolution Digital apart is their hands-on experience with the machines they sell. Unlike competitors who may only showcase printers in demonstration rooms, Revolution Digital regularly uses the equipment in their own operations. This practical experience allows them to offer invaluable insights and expertise to their customers.
The company’s approach to customer service is grounded in their years of industry experience, providing not just products but also the knowledge to use them effectively.
Roland MG300: All in one, packaging & proofing solution
Versatile
printing for modern businesses
The Roland MG300 printer offers businesses a comprehensive solution for packaging proofing. This machine combines multiple applications, from digital foiling to shrink sleeving, making it valuable for prototyping and short-run production, all with one printer.
Key Features:
• Digital Foiling
• Waterslide Transfers
• Shrink Sleeving
• Glossing and Embossing - on FBB up to 1mm
• Print and Cut Functionality for labels
Discover new possibilities
1. Digital foiling
Create stunning metallic effects without traditional foil stamping. The MG300’s digital foiling technology allows for intricate
designs and variable data, perfect for limited editions or personalised packaging. Achieve a premium look with gold, silver, or custom metallic colours. This process is more cost-effective and flexible than conventional foiling, especially for short runs.
2. Waterslide transfers
Produce high-quality waterslide transfers for applying graphics to curved, irregular, or heatsensitive surfaces. Ideal for customising products like helmets, ceramics, glassware, and automotive parts. The MG300’s precise printing ensures crisp, durable images that adhere smoothly to complex shapes, opening up new possibilities for product decoration and branding.
3. Shrink sleeving
Revolutionise your prototyping process with the ability to
Ideal for Packaging Prototyping
develop and test shrink sleeve designs in-house. Create accurate prototypes for bottles, containers, and uniquely shaped products. The MG300 prints directly onto shrink film, allowing you to visualise and refine designs before committing to large-scale production. This feature is particularly valuable for beverage, cosmetics, and household product packaging.
4. Gloss and emboss effects
Elevate your packaging with premium tactile and visual elements. The MG300’s selective glossing capability adds a luxurious sheen to specific areas of your design, while embossing creates raised textures that engage the sense of touch. These effects can highlight logos, text, or design elements, creating eye-catching packaging that stands out on shelves and enhances brand perception.
5. Print and cut functionality
Streamline your production workflow with the MG300’s integrated printing and cutting capabilities. Create custom shapes, labels, and stickers with precise contour cutting. The print-then-cut feature ensures perfect registration, ideal for producing labels and decals.
Precise colour control
Colour Management with Fiery XF software
The Roland MG300 combined with Fiery XF colour management software, provides accurate and consistent colour reproduction.
Features include:
• Advanced colour profiling
• Spot colour matching
• Colour consistency across devices
• User-friendly interface
Technical Specifications:
• Print Technology: Eco-UV inkjet
• Maximum Print Resolution: Up to 1440 dpi
• Maximum Print Width: 29.1 inches (739 mm)
• Media Width: 8.3 to 30.3 inches (210 to 770 mm)
• Ink Configuration: CMYK + White + Gloss (Also available with red + orange to increase colour games or a primer for foiling)
• Cutting Force: 30 to 500 gf
Benefits of the Roland MG300:
1. Versatility: Multiple applications in one machine
2. Cost-effective: Suitable for prototyping and short runs
3. High-quality output: Premium finishes and effects
4. Easy to use: Intuitive software and operation
5. Space-saving: Compact design fits most workspaces
Contact Revolution Digital to see a demonstration of how the Roland MG300 can improve your label production process.
p: +44 (0)800 042 0178
e: sales@revolution-digital.co.uk
w: revolution-digital.co.uk
Improve Your Packaging Proofing
Prototyping and Short Run Production
THE FUTURE OF TAPE GUNS IS HERE
ERGONOMIC DESIGN
Avoid repetitive wrist strain (RSI) injuries with the ergonomic designed tape gun.
Easily store your dispenser to your packing bench or forklift using the built-in magnet.
In order to achieve a 50% reduction in emissions by 2030, Allpack Packaging Ltd is required to reduce its emissions by...
of our waste has been diverted from landfill
Our Commitment to Being Sustainability Driven
92% of our paper products are sourced from FSC® sources, with aims to be 100% by 2025
We have offset all of our Co2 into 4 major world projects. From 2023 - 2024 we have offset, 1126.51 tonnes of Co2 Welcome to Sustainable Sam, our new Eco-Champion!
Lighting within our offices and warehouses are all LED energy efficient.
We have a company policy to recycle 100% of our used batteries, and wherever possible we use rechargeable technologies.
Closed Loop Recycling
Options are given to all of our customers as part of landfill diversion projects.
Certifications & Accreditations
We actively invest in maintaining and expanding our range of industry-acknowledged accreditations and certifications, ISO 14001 / 9001, FSC®, Sedex, BRCGS - Storage and Distribution and certified Carbon Neutral Britain, to ensure our customers are provided with the highest level of service and product quality, whatever is ordered, wherever they are located.
We have recently attained SafeSupplier Certification that signifies a transparent and trustworthy partnership with our clients, assuring them of our commitment to ethical sourcing, fair labour practices, and sustainable business operations. This a testament to our unwavering commitment to supply chain integrity and ethical business practices across all our business activities.
Sustainability Driven
Being Sustainability Driven is a core pillar of everything we do at Allpack. We focus on providing you with more sustainable options ranging from vegan, recycled and renewably sourced packaging. All options are high-quality, whilst making your company more environmentally friendly. Our sustainability commitment to our environment and world is backed by being a Carbon Neutral Britain business, FSC® certificate supplier and maintaining our ISO 14001/9001 accreditations.
Having sustainable and eco-friendly packaging means you are not only doing your part to reduce your carbon footprint but using packaging that is safe for humans, wildlife and the environment.
Being sustainability-driven also means we can provide you with cost-saving solutions that don’t cost the earth.
Our Sustainability Certified logo provides customers with the peace of mind that they are purchasing products that have been manufactured with increasing amounts of recycled content and can be effortlessly recycled.
UPCOMING
UPCOMING EVENTS
