T
tracks Metsä Board leading the way
PEOPLE BUSINESS
Say cheese! Taking the ‘mandatory’ group photo at the former mill managers adobe. Clockwise from left: Stéphane Porraz (Metsä Board), Christoph Van den Langenbergh, Bruno Barbé and Christian Delaet (Antalis Belgium), Juha Lounasvaara (Metsä Board), Sjacco Janssen (Antalis Netherlands), Maarten Florizoone (Metsä Board), Kaoutar Amry and Delphine Barralon (Antalis France), and Hélène Lehtinen (Metsä Board).
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Magazine | issue 2 # 2012
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Text: Tytti Hämäläinen Photos: Hanna-Kaisa Hämäläinen
t’s mid June and the Finnish summer is at its worst: endless rain and a zillion mosquitoes. Undeterred, six fearless Antalis employees from France, Belgium and the Netherlands head to central Finland to visit the board mill that produces Metsä Board’s Carta Solida and Carta Integra cartonboards – the biggest-selling boards for Antalis. “As a merchant, Antalis need to know as much as possible about our boards. They are a continuation of our sales network. It’s important that they know our products well enough to highlight them
in the best possible way for their customers,” says Maarten Florizoone, Metsä Board’s cartonboard sales manager in Benelux. It’s sustainable
The surroundings of the Äänekoski mill emphasise what the guests from Antalis already know: “When a product comes from northern Europe, you know it’s been produced sustainably,” says Delphine Barralon, purchaser for Antalis France. Sustainability is very important to Metsä Board, and it comes up