Geosecure

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OPTIMIZE PRESS RELEASES

GEOSECURE

13 August 2025 th

OPTIMIZE EXPANDS INTO AUSTRALIA THROUGH PARTNERSHIP WITH GEOSECURE

Optimize has announced it is taking its first steps into the Australian market with a new strategic partnership with Geosecure.

Geosecure has been appointed as Optimize’s first official authorised reseller and partner in Australia under an initial three-year agreement and marks a key milestone in Optimize’s mission to scale internationally and deliver its advanced connected vehicle and fleet optimisation technologies to new regions With Australia presenting a rapidly growing demand for intelligent fleet solutions, the collaboration with Geosecure ensures Optimize can meet local needs with expert, on-the-ground support.

“Our expansion into Australia is an important step in our global strategy,” said Colin Ferguson, CEO of Optimize “Geosecure brings a strong track record in delivering telematics solutions that align with our mission to help businesses operate smarter, safer, and more sustainably We’re excited to be working alongside a partner who shares our commitment to innovation and customer success.”

The new agreement gives Australian fleets access to Optimize’s powerful AI algorithms through Geosecure’s well-established regional presence and industry expertise This partnership enables both companies to drive value across a number of sectors, delivering greater efficiencies, compliance, and visibility through world-class technology

“This collaboration brings together two forward-thinking organisations committed to delivering intelligent, data-driven fleet solutions,” said Andrew from Geosecure. “Optimize’s platform aligns seamlessly with our mission to provide innovative transport technologies and tailored support to Australian businesses Together, we are well positioned to help fleet operators unlock greater efficiency, safety and operational visibility across their operations ”

As the Australian commercial fleet industry accelerates its transition toward Electric Vehicles (EVs) and Plug-In Hybrid Electric Vehicles (PHEVs), Geosecure sees fleet optimisation as more critical than ever.

“The migration to electric fleets demands a new level of operational precision,” Andrew added “Optimize has already proven its value in helping international fleets navigate this transition successfully We’re excited to bring this groundbreaking technology to the Australian market to support local fleet operators in achieving sustainability and performance goals.”

The partnership strengthens Geosecure’s commitment to delivering cutting-edge solutions that enable smarter, safer, and greener fleet management nationwide

This expansion follows a series of strategic moves by Optimize to strengthen its international network. By working with high-performing partners like Geosecure, Optimize continues to build on its momentum and deliver best-in-class services worldwide

About GeoSecure

Geosecure, an authorised reseller and service provider of Geotab’s advanced telematics systems, is transforming fleet management across Australia through innovative, intelligent and secure fleet technologies.

From live fleet visibility and detailed vehicle health monitoring to intelligent IVMS, collision detection and real-time performance and compliance insights, Geosecure delivers integrated solutions that drive safety, compliance and operational efficiency

Expanding its capabilities beyond traditional telematics, Geosecure also offers advanced Video Telematics and AI-powered driver Fatigue Detection and NHVR certified Electronic Work Diaries (EWD) enabling proactive safety monitoring and risk mitigation. These technologies help businesses reduce incidents, improve driver wellbeing and gain deeper insights into fleet performance in real-time

About Optimize

Optimize is a leading provider of intelligent fleet optimisation and connected mobility solutions, helping organisations unlock greater efficiency, sustainability, and safety across their operations. With a focus on data-driven insights and seamless integration, Optimize empowers businesses to make smarter decisions in real time The company works with a network of partners to deliver tailored solutions across a variety of industries

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