Understanding Women’s Health
Sleep & Recovery - Rest & Renew Edition
Introduction
Welcome to the Serenova wellness Coach Guide to Sleep!
Life is busy. Women often carry the weight of work, family, relationships, and responsibilities. And yet, we’re expected to show up strong, capable, and energised every single day. Sleep isn’t a luxury. It’s the foundation of everything — our mood, our focus, our ability to cope. But too often, it’s the first thing we sacrifice. This guide is here to help you — as a Serenova Wellness Coach — better understand the science of sleep, the challenges women face, and how Rest & Renew can support their wellbeing. The more informed and confident you feel, the easier it becomes to share these insights with your customers and support them in their wellness journey. Use this guide to grow your understanding of sleep challenges, so you can confidently share practical advice and recommend Rest & Renew as a supportive part of your customers' routines.
The truth about sleep & women.
Sleep challenges affect women at every stage of life — from busy working mums to retirees managing new rhythms. As a Wellness Coach, it’s important to understand just how common and far-reaching sleep disruption is for women, so you can share meaningful insights and start supportive conversations with your customers. To help make these insights easier to absorb, we've grouped 10 key facts into three clear categories:
Frequency & Prevalence.
Over 1 in 3 women say they struggle to get a good night's sleep.
More than 60% report poor sleep, a few nights a week. (Sleep foundation, 2023)
Women are 40% more likely than men to experience insomnia. (National sleep foundation).
Health Impacts.
Poor sleep is linked to increased stress, anxiety, weight gain and low energy.
Just one night of poor sleep can raise stress hormones and affect mood and hunger regulation.
Chronic sleep deprivation increases the risk of anxiety, depression, heart disease and type 2 diabetes. (Harvard Health)
Sleep issues are one of the top 3 reasons women in the UK visit their GP. (NHS England,2022)
Lack of sleep affects 1 in 2 working women’s performance at work – but only 1 in 10 feel able to talk about it. (CIPD & Business in the community, 2022)
Life stages & triggers
Hormonal changes – menstruation, pregnancy and menopause can all impact sleep cycles.
Perimenopause & menopause – hot flushes, night sweats and anxiety often lead to poor sleep quality.
Parenting & caregiving roles- especially with young children or elder care- disrupt routine sleep.
Workplace stress- professional responsibilities and pressure can prevent deep rest.
Midlife transitions – Women aged 45 – 55 report the highest rate of seep issues. (British Menopause society)
Shift work or irregular hours- impact melatonin production and circadian rhythms.
Mental load- constant thinking and multitasking can keep the brain overstimulated at night.
Digital habits – screen time before bed interferes with natural melatonin release.
Societal expectations – the “do-it-all” mindset leads many women to sacrifice rest.
Lack of open conversations – many women feel unable to talk about their sleep struggles. (CIPD, 2022)
The power of restorative sleep.
Sleep is when your body does its best work — quietly behind the scenes. During deep rest, your body and mind:
Rebuild muscles and repair cells
Process memories and regulate mood
Balance hormones like cortisol and melatonin
Strengthen the immune system
Recalibrate appetite and blood sugar control
Reduce inflammation and improve overall recovery
As a Serenova Wellness Coach, understanding the power of sleep helps you frame it as an essential part of your customers’ self-care routines — not just something to squeeze in. This context is key when introducing products like Rest & Renew.
Understanding the sleep cycle.
Sleep happens in cycles, and understanding the basics can help you support your customers more effectively.
A typical sleep cycle includes four stages:
Light sleep (Stage 1&2)
This is where the body begins to relax and slow down. Many people struggle to move past this stage if their minds are busy or they’re overstimulated before bed.
Deep sleep (Stage 3)
This is the most restorative stage, where the body repairs tissue, builds muscle, and strengthens the immune system.
REM sleep (Stage 4)
REM (Rapid Eye Movement) is when the brain processes emotions, consolidates memories, and supports mood regulation.
We move through these stages in cycles throughout the night. But if someone struggles to fall asleep or stays too long in light sleep, they may never reach the deeper stages where true recovery happens. That’s where creating a wind-down routine and using calming nutritional support — like Rest & Renew — can make a difference. It’s not about knocking someone out; it’s about helping the body transition into deeper, better-quality rest.
Supporting better sleep: Nutrition + routine.
There’s no one-size-fits-all solution to better sleep, but there are proven ways to support it naturally.
Certain nutrients are known to support rest and relaxation:
Magnesium – contributes to the reduction of tiredness and fatigue and supports psychological and nervous system function.
Glycine & Theanine – often found in rest-focused supplements and chosen for their calming and soothing properties.
Lemon Balm – a gentle botanical traditionally used to support relaxation.
These ingredients form the core of Rest & Renew, making it a thoughtful recommendation for customers seeking gentle sleep support.
Magnesium
L-Theanine.
Glycine.
Lemon Balm Leaf Extract.
Alongside nutritional support, your customers can also benefit from healthy evening habits, such as:
Reducing screen time at least 1 hour before bed
Taking a warm bath or shower to unwind
Practising gentle yoga, breathwork or stretching
Writing in a journal or doing a short gratitude practice
Creating a calming environment with dim lighting
Avoiding caffeine, alcohol, or heavy meals in the evening
Going to bed and waking up at similar times each day
To support your customer conversations, remember that pairing practical guidance with product knowledge creates a more holistic approach. Helping someone improve their sleep isn’t about selling a solution — it’s about empowering them to feel calmer, more rested, and more in control of their wellbeing.
Product spotlight: Rest & Renew.
Rest & Renew is a calming, nutrition-based supplement created to support women who need help winding down and preparing for rest. Designed to complement a healthy evening routine, it offers gentle support through a blend of ingredients traditionally linked with sleep, calm, and relaxation.
What’s inside.
Magnesium - contributes to the reduction of tiredness and fatigue and supports psychological and nervous system function.
Glycine & Theanine –included for their calming and soothing effects.
Lemon Balm extract - a gentle botanical traditionally used to support relaxation.
Hear from the Expert: Kerry Davies, The Sleep Fixer
In this short 2–3 minute video, Certified CBTi therapist and Global Sleep Coach Kerry Davies shares her experience supporting women’s sleep health.
You’ll get a couple of quick, coach-friendly sleep tips and a gentle reminder of how consistent routines and products like Rest & Renew can support overall wellness.
It’s the perfect bitesize watch to boost your confidence when talking about sleep with your customers.
Understanding what you can & cannot say.
As a Serenova Wellness Coach, it’s important to be clear, compliant, and confident when talking about Rest & Renew. Because this product is a food supplement — not a medicine — we must follow regulations that govern what we can and cannot claim. This ensures we build trust, stay aligned with guidance, and focus on supporting customers with honesty and integrity.
What we can say.
Magnesium contributes to reduced tiredness and fatigue.
What we cannot say.
We cannot claim to cure insomnia.
Magnesium supports normal psychological function and nervous system health.
We cannot guarantee a set number of hours sleep.
Magnesium contributes to energy-yielding metabolism and muscle function.
It is not a fix for all sleep problems.
Real feedback from our product trial
We trialled Rest & Renew with a group of participants to gather genuine, real-world feedback. Hearing how others have experienced Rest & Renew helps bring the product to life. This page is your go-to place for sharing snippets of real experiences from our product trial. Use this feedback to build credibility, support your conversations, and help potential customers feel understood and reassured.
Each comment reflects a different experience — from winding down after a stressful day to forming new evening habits. Choose the ones that best match your customer’s situation and let their words do the talking.
Easy to makemost of the test group continued using the product. Noticed a positive shift in their mood. Reported deeper, more restful sleep.
No side effects.
Conversation starters & customer prompts.
Starting a conversation about sleep doesn’t have to feel awkward or salesy. Most women will relate to feeling tired, overwhelmed, or struggling to switch off at night — you just need the right question to open the door.
Use these prompts to guide supportive, natural conversations:
Gentle openers.
“How have you been sleeping lately?”
Follow-up questions.
“Have you tried anything to help you sleep better?”
Coach tips.
Mention sleep during tiredness or stress chats.
“Do you find it easy to wind down in the evening?”
“Are there nights when your mind just won’t switch off?”
“Would you be open to building a calming evening routine?”
Present Rest & Renew as a calm, helpful habit — not a cure.
“Can I share something that’s helped other women I work with?”
Back it up with testimonials or your own experience.
Final thoughts: You deserve rest.
Sleep is self-care. It’s strength. And it’s the foundation that helps women feel more like themselves again — emotionally, physically, and mentally.
As a Serenova Wellness Coach, you're in a unique position to guide others in creating healthier sleep habits and building a better bedtime routine. Whether it's through education, routine tips, or introducing supportive products like Rest & Renew, your knowledge can truly empower lasting change.
Together, we can help more women rest, recharge, and rise.
“Rest is not idle, not wasteful. Sometimes rest is the most productive thing you can do.”
— Katrina Mayer