Comparison - Budget, Mid Range, Premium and Luxury.
Category
Example Brands
Budget
Nutrition Geeks, Boots Collagen, Amazon own-brand
Mid-Range
MyVitamins, Vital Proteins, Holland & Barrett
Price Range
£10 – £19
£20 – £35
Typical Features
Value Perception
Serenova’s Position
• Basic hydrolysed collagen only • Few or no added nutrients • Focused on price, not formulation • Often sold in bulk pouches
Affordable entrylevel options, but limited on absorption and visible results
Not our space — low-cost, low-support formulations
Balanced price and results — mid-market appeal
Some overlap, but Serenova offers added wellbeing benefits
• Hydrolysed collagen peptides • Some add Vitamin C or zinc • Widely available, moderate quality