At Serenova, we believe in the power of purposeful ingredients. Every product we create combines science-backed nutrients with botanicals that have stood the test of time, supporting women through every stage of life.
This Quick Reference isn’t about individual products. Instead, it’s about the botanicals and key nutrients we love — and why they matter.
Use it as your go-to companion when you need a quick reminder of what each ingredient does, how it supports wellbeing, and why Serenova has chosen it.
Ingredient Spotlights.
Balance & Boost.
Ashwagandha
Lion’s Mane Mushroom
Green Tea Extract
Maca Root
Flaxseed
Red Clover
Rest & Renew.
Lemon Balm Leaf
Chamomile Flower
Peppermint Leaf
Magnesium
Glycine
Contents.
Elements: Hydration, Collagen & Focus.
Creatine
Potassium Citrate
Electrolytes
Collagen Peptides
Vitamin C
Rhodiola Rosea Korean Ginseng
L-Theanine
Folic Acid
Vitamin B12
Balance & Boost
Ashwagandha.
What it is: A powerful adaptogen herb traditionally used in Ayurvedic medicine (often just called Ayurveda) is one of the world’s oldest systems of natural healing. It originated in India more than 3,000 years ago and is still widely practiced today. Key benefits: May help reduce stress and anxiety, support hormonal balance and improve sleep quality.
Why we use it: Life is demandingAshwagandha can help women feel calmer, more resilient and better able to cope with every day stresses
Did you know...? Ashwagandha literally translates as “smell of a horse” in ancient Indian - Sanskrit - because it was believed to give people the strength and vitality of one!
Lion’s Mane Mushroom.
What it is: A unique fluffy white mushroom prized in traditional medicine.
Key benefits: Lion’s Mane is celebrated for its potential to support brain health, memory, and focus. It contains special compounds called hericenones and erinacines, which are believed to stimulate nerve growth and protect brain cells. This makes it a popular ingredient for supporting clarity of thought, learning, and even long-term cognitive wellbeing.
Why we use it: As women experience hormonal changes, stress, or simply busy lifestyles, “brain fog” and dips in concentration can become common. Lion’s Mane provides gentle, natural support to sharpen focus and clarity, helping women feel more switched on and capable throughout the day. Did you know...? Lion’s Mane gets its name from its, long and shaggy appearance, that looks just like a lion’s mane!
Green Tea Extract.
What it is: Derived from the leaves of the Camellia sinensis plant.
Key benefits: Green tea is one of the richest natural sources of antioxidants, particularly catechins, which protect cells from oxidative stress. These compounds support metabolism, gut health, and heart health, and may also help manage weight and visceral fat particularly valuable during and after menopause. Green tea also contains small amounts of natural caffeine and L-theanine, which together provide calm, balanced energy without the crash of coffee.
Why we use it: For it’s balancing, energising qualities that protect cells and support long term health.
Did you know...? Green tea contains natural compounds called catechins, which are some of the most powerful antioxidants in nature!
Maca Root
What it is: A root from the Peruvian Andes, often called “Peruvian ginseng”.
Key benefits: Maca is known for boosting stamina, energy, and vitality. It supports hormonal balance and is linked to improved mood, sexual wellbeing, and physical endurance. Rich in plant compounds and nutrients, it helps women feel more balanced and resilient, particularly during hormonal fluctuations.
Why we use it: Women often face dips in energy, mood, and motivation — especially during times of stress or hormonal change. Maca provides natural vitality support, helping women feel stronger, more uplifted, and ready to take on daily challenges.
Did you know...? Maca grows at altitudes of over 4,000 metres in the Andes — thriving in some of the harshest conditions on Earth.
Flaxseed
What it is: A nutrient-rich seed high in omega-3 and fibre.
Key benefits: Flaxseed provides plant-based omega-3 fatty acids (ALA), which support heart and brain health. It’s also rich in lignans (phytoestrogens), which may support hormone balance. Its fibre content supports gut health and helps stabilise blood sugar levels, reducing energy crashes.
Why we use it: For women, stable energy, gut balance, and hormonal health are vital for feeling at their best. Flaxseed offers a simple yet powerful way to support all three, making it a perfect addition to a daily wellbeing routine. Did you know...? Did you know?
Archaeological evidence shows flaxseed was cultivated as far back as 30,000 years ago.
Red Clover
What it is: A flowering plant naturally rich in isoflavones (phytoestrogens).
Key benefits: Red Clover’s phytoestrogens mimic the effects of oestrogen in the body, making it particularly supportive during menopause and perimenopause. It may help ease common symptoms such as hot flushes, mood swings, and changes in bone health. It also provides antioxidant support, helping to protect cells as women age.
Why we use it: Hormonal shifts can affect wellbeing in profound ways. Red Clover offers gentle, plant-based support to help women navigate these changes with more comfort and balance. We include it because it’s one of nature’s most trusted allies for women ’ s health.
Did you know...? Red Clover has been used in traditional women ’ s herbal teas for centuries.
Rest & Renew
Lemon Balm Leaf
What it is: A fragrant herb from the mint family, long used in traditional herbal medicine for its soothing and mood-lifting effects.
Key benefits: Lemon balm is best known for calming the mind and reducing anxious feelings. It may also support sleep quality by helping the nervous system wind down in the evenings. Beyond its relaxing qualities, lemon balm has been studied for supporting cognitive health, memory, and focus, making it a beautifully balanced herb for both calm and clarity.
Why we use it: So many women struggle to switch off at the end of the day, whether due to stress, busy minds, or hormonal changes. Lemon balm offers gentle support to transition into rest, making it easier to relax in the evening and feel refreshed in the morning.
Did you know...? Lemon balm was once called the “elixir of life” in ancient Greece and used to lift spirits.
Chamomile Flower
What it is: A gentle flowering herb with a long history as a calming remedy.
Key benefits: Chamomile contains natural compounds (like apigenin) that bind to calming receptors in the brain, encouraging relaxation and reducing restlessness. It’s one of the most widely used herbs for supporting sleep quality, easing anxiety, and soothing digestion.
Why we use it: Chamomile is a bedtime classic for good reason. We include it as part of Rest & Renew to help women let go of daily tension, prepare for deeper sleep, and nurture calm routines in the evenings.
Did you know...? Ancient Egyptians valued chamomile so highly they dedicated it to the sun god Ra.
Peppermint Leaf
What it is: A refreshing herb known for its cooling effect and digestive support.
Key benefits: Peppermint is commonly used to soothe the digestive system, relax the muscles of the gut, and ease bloating. It also has a refreshing effect on the mind, helping to reduce tension and support relaxation.
Why we use it: Digestive comfort is closely tied to sleep quality. By including peppermint, we support women not just in relaxing mentally but also in soothing the body physically — for a more complete sense of rest and renewal.
Did you know...? Peppermint is actually a hybrid of two plants: spearmint and watermint.
Magnesium
What it is: An essential mineral that plays a role in hundreds of processes in the body.
Key benefits: Magnesium contributes to reducing tiredness and fatigue, supports muscle and nerve function, and plays a key role in regulating the body’s stress response. It also helps activate melatonin (the sleep hormone), which is crucial for healthy sleep cycles.
Why we use it: Many women don’t get enough magnesium through diet alone, and deficiency can lead to poor sleep, muscle tension, and low energy. By including it in its most absorbable form, we help women relax more deeply at night and wake up feeling recharged.
Did you know...? Magnesium is required in over 300 biochemical reactions in the body, from energy production to mood balance.
Glycine
What it is: A simple but powerful amino acid naturally produced in the body.
Key benefits: Glycine supports brain function and promotes relaxation. Research shows it can improve sleep quality by lowering body temperature slightly, helping the body naturally transition into deeper sleep stages. It may also reduce fatigue and improve next-day alertness.
Why we use it: We chose glycine because good sleep isn’t just about falling asleep — it’s about staying asleep and feeling truly rested the next day. Glycine helps women not only enjoy deeper sleep but also wake up clearer, more refreshed, and ready to face the day.
Did you know...? Glycine is the smallest amino acid in structure, but it has an outsized impact on sleep and brain health.
Elements: Collagen, Hydration & Focus
Creatine
What it is: A naturally occurring compound made in the body and found in foods like red meat and fish.
Key benefits: Creatine is best known for its ability to support short bursts of energy and improve muscle performance. It helps replenish ATP — the body’s main energy currency — making it vital during high-intensity exercise. Beyond physical performance, research also suggests creatine may support brain function and reduce fatigue.
Why we use it: Women often underestimate the importance of creatine, yet it can make a real difference to strength, energy, and recovery. By including it in Hydration, we provide a boost that helps women perform better in workouts, recover faster, and feel more energised in daily life.
Did you know...? Creatine is one of the most researched supplements in the world — with decades of evidence backing its benefits for energy and performance.
Potassium Citrate
What it is: A soluble form of potassium, an essential mineral and electrolyte.
Key benefits: Potassium is vital for fluid balance, muscle function, and nerve signalling. In citrate form, it’s more easily absorbed, helping the body restore electrolyte levels quickly. This makes it particularly effective for rehydration and preventing muscle cramps.
Why we use it: Hydration is about more than water — it’s about electrolyte balance. Potassium citrate helps women stay hydrated, energised, and supported during activity, stress, or hormonal changes.
Did you know...? Potassium is essential for every heartbeat — your heart quite literally cannot beat without it.
Electrolytes
What it is: Charged minerals - potassium, magnesium, calcium, sodium - that regulate hydration and cellular function.
Key benefits: Electrolytes keep fluid levels balanced inside and outside of cells, enabling muscles to contract, nerves to send signals, and energy to flow smoothly. Losing electrolytes (through sweat, heat, or stress) can quickly lead to fatigue, poor concentration, and even headaches.
Why we use it: By including a blend of electrolytes, Hydration replenishes what the body loses daily. This ensures women can maintain energy, focus, and performance — whether at the gym, at work, or managing busy family life.
Did you know...? Even mild dehydration (1–2% of body weight) can noticeably impair concentration and mood.
Collagen Peptides
What it is: Hydrolysed bovine collagen protein, broken down for easy absorption.
Key benefits: Collagen is the structural protein that supports skin firmness, hair strength, nail resilience, and joint flexibility. As we age, natural collagen production declines, leading to visible skin changes and reduced joint comfort. Supplementing with hydrolysed peptides helps the body absorb and use collagen more effectively, supporting skin elasticity and joint health.
Why we use it: Collagen is essential for women who want to look and feel strong at every age. By including highly bioavailable peptides, we help restore what naturally diminishes over time — giving women the confidence of healthy skin, hair, and movement from the inside out.
Did you know...? Collagen makes up around 70% of the dry weight of human skin.
Vitamin C
What it is: An essential vitamin and antioxidant that the body cannot produce itself.
Key benefits: Vitamin C is critical for collagen synthesis — without it, the body cannot form or repair collagen properly. It also supports immune function, protects cells from oxidative stress, and boosts skin radiance.
Why we use it: We pair collagen with vitamin C to ensure maximum effectiveness. It’s the perfect partner, making sure collagen does its job while also providing women with extra immune and skin support.
Did you know...? Humans are one of the only mammals that cannot make their own vitamin C — we must get it from food or supplements.
Rhodiola Rosea
What it is: A hardy herb that thrives in cold, high-altitude regions.
Key benefits: Rhodiola is an adaptogen that helps the body cope with stress while supporting mental clarity and stamina. Research shows it may improve focus, reduce fatigue, and enhance resilience during demanding periods.
Why we use it: Life can feel overwhelming, especially with the added challenges of hormonal shifts. Rhodiola helps women stay mentally sharp and emotionally balanced, even under pressure, making it a perfect ingredient for focus and clarity.
Did you know...? Rhodiola rosea is often called the “golden root” because of its long history of use in traditional herbal practices to support energy and vitality.
Korean Ginseng
What it is: A root with a long history in traditional medicine, often known as the “king of herbs.”
Key benefits: Korean ginseng is prized for its ability to enhance energy, mental clarity, and resilience. It helps combat both mental and physical fatigue, while supporting concentration and performance.
Why we use it: We include ginseng to help women stay alert, motivated, and productive — without the overstimulation of caffeine. It’s a steady, natural energy lift that supports both brain and body.
Did you know...? Ginseng has been used for over 2,000 years in Asia for its energising and restorative properties.
Folic Acid
What it is: A B vitamin (B9) essential for cell growth and psychological wellbeing.
Key benefits: Folic acid contributes to normal psychological function, immune health, and energy production. It helps reduce fatigue and supports overall vitality.
Why we use it: Mental clarity isn’t just about focus — it’s about feeling grounded and strong.
Folic acid provides inner support, helping women feel resilient and energised day to day.
Did you know...? The word “folate” comes from folium, the Latin for “leaf,” because leafy greens are one of its richest natural sources.
Vitamin B12
What it is: An essential vitamin that supports energy and nervous system health.
Key benefits: Vitamin B12 is vital for red blood cell production, energy metabolism, and brain function. A lack of it can cause tiredness, memory issues, and poor concentration.
Why we use it: Many women, especially those following plant-based diets, are at risk of low B12. By including it in Focus, we help ensure steady energy, sharper thinking, and reduced fatigue — making everyday tasks easier to manage.
Did you know...? B12 deficiency is one of the most common nutrient gaps worldwide, particularly among women.
At Serenova, every ingredient has been chosen with care — not just for what it does, but for how it makes women feel. From ancient botanicals to modern nutrients, our blends combine tradition and science to support balance, energy, beauty, and rest.
This guide is here to help you share those stories with confidence: to explain the why behind our ingredients, to spark meaningful conversations, and to remind women that wellbeing doesn’t have to be complicated.
It’s about small, intentional choices that add up — a daily ritual, a moment of calm, or a boost of energy when it’s needed most.
Together, these purposeful ingredients create more than products: they create opportunities for women to feel strong, supported, and empowered through every stage of life.
