Value vs Price Guide
Introduction: Understanding Value vs Price
Talking about price can sometimes feel uncomfortable — especially when customers compare Serenova products with cheaper online options.
But here’s the truth: we’re not here to compete on price.
We’re here to stand proudly in the value of what Serenova offers — because what we bring to women’s wellbeing goes far beyond a sachet or a supplement.
This guide is designed to help you feel confident and equipped when those conversations come up. You’ll find real-life comparisons, ready-to-use talking points, and simple ways to show customers why Serenova is worth every penny.
Contents
The Value vs Price Mindset.
Key messaging.
Product Comparisons.
Talking About Value Confidently.
Real-life customer objections and ready-to-use response examples.
Your Serenova Toolkit.
Value vs Price Mindset Shifting the Lens.
Value vs Price Mindset
Overview
This section will help you as a wellness coach understand the difference between selling based on price and communicating value. It reframes selling as sharing something meaningful, not convincing someone to buy. It also helps shift the focus from cost to worth — both for the customer and for you as a wellness coach.
Reflection exercise:
Shifting the lens.
Take a few minutes and reflect on the following, then jot down your answers on the opposite side of the page:
When you first discovered Serenova, what value did you experience (beyond the price)?
How has Serenova made a difference in your wellbeing or daily life?
How do you see it changing your customers lives?
Key messaging.
Key messages.
Price is what someone pays; value is what someone gains.
Many women are conditioned to see “cheaper” as better. But when we focus on value — transformation, quality, impact, and emotional benefit — we move from transactional to transformational conversations.
You’re not just offering a product — you’re offering a wellbeing solution.
Serenova products support women through real-life stages and challenges. That’s priceless compared to a one-off supplement on a shelf.
Confidence in your value drives confidence in your conversations.
When coaches fully believe in what Serenova offers, that belief shines through and builds trust.
If
we take Balance & Boost for example.
Instead of saying...
“It’s £66.08 for a month’s supply.”
Try reframing to....
“For just over £2 a day, you’re giving your body targeted support to help you stay focused and energised — that’s less than your morning coffee.”
This shows value in relatable terms while keeping the tone supportive and conversational.
Takeaway
When you sell through value, you help clients see themselves in the transformation — not just the transaction.
Product comparison.
Price vs Value.
Serenova isn’t the cheapest — and that’s a good thing. It’s made for women who want real results and trust what they put into their bodies. We deliver premium quality at a fair, honest price — and that’s what value really means.
As you move through the next few pages, you’ll explore how collagen products differ across budget, mid-range, premium, and luxury levels, and discover where Serenova fits — and why that matters to your customers.
Budget
Nutrition
Geeks, Boots Collagen, Amazon own-brand
£10 – £19
• Basic hydrolysed collagen only
• Few or no added nutrients
• Focused on price, not formulation
• Often sold in bulk pouches
Affordable entrylevel options, but limited on absorption and visible results
Not our space — low-cost, low-support formulations
Mid-Range
MyVitamins, Vital Proteins, Holland & Barrett
£20 – £35
• Hydrolysed collagen peptides
• Some add Vitamin C or zinc
• Widely available, moderate quality
Balanced price and results — mid-market appeal
Some overlap, but Serenova offers added wellbeing benefits
• Premium hydrolysed collagen
• Enriched with supportive nutrients such as Vitamin C
• Designed for women ’ s wellbeing
• Backed by expert advice and trusted brand ethos
Exceptional quality, visible results, and holistic wellbeing support
Serenova proudly sits here — premium value for lasting results
• Celebrity or influencer-backed
• Often flavoured sachets or liquid forms
• Premium pricing linked to image
Ultra-premium aesthetic, high marketing spend
Serenova offers equal quality without luxury markup
Talking value confidently.
Talking About Value Confidently.
Value Pillar
Personal support.
Serenova Strength Example Talking Line
Ongoing guidance from a Wellness Coach.
Quality formulation.
Science-backed ingredients tailored to women ’ s needs at every life stage.
“You’re not left to figure it out alone - I’m here to support you every step.”
“Our products are formulated specifically for women, not one-size fits all.”
Trust & Transparency.
Community & Support.
UK based company, ethical sourcing, grounded in authenticity.
Access to a supportive community and tools.
“You can trust what’s in our products - no mystery blends or hidden extras”.
“You’re joining a movement of women prioritising themselves, not just buying a product.”
Real-life customer objection handling.
Real-life objection handling.
Every Coach hears it: “I’ve seen it cheaper online.” Objection handling is about turning that moment into connection — showing customers why Serenova is worth their trust (and their investment).
Real-life objection posted in the Facebook community.
"I’ve got loads of ladies interested in all of our products and most are aware of the top quality we supply... but when it comes to cost, they lose interest.
I’m getting Nutrition Geeks info chucked at me left, right and centre, and I can’t convince them to switch over. "
— Sharon East, Serenova Wellness Coach
Let’s take that objection and take a closer look...
"I’ve got loads of ladies interested in all of our products and most are aware of the top quality we supply... but when it comes to cost, they lose interest.
I’m getting Nutrition Geeks info chucked at me left, right and centre, and I can’t convince them to switch over. "
— Sharon East, Serenova Wellness Coach
What’s really happening here..?
This isn’t just a price objection — it’s a value perception issue. The customer hasn’t yet understood why Serenova Collagen costs more, or what that extra value brings to her results, confidence, and wellbeing journey.
Reframe the Conversation
Instead of saying:
“Yes, it’s more expensive, but it’s better quality.”
Try saying:
“That’s a great question — and it’s true, there are cheaper collagens out there. The difference is that Serenova Collagen isn’t just collagen powder; it’s a complete skin, hair and joint support formula designed with Vitamin C. You’re not just paying for collagen — you’re paying for visible results and the confidence that comes with them.”
Don’t compete on price — compete on value, results, and trust.
Help your customer understand:
“Cheaper doesn’t always mean better — it often just means less.”
Your toolkit.
Toolkit on the Learning Hub.
Remember — value isn’t just in the products you share, it’s in you. Every conversation, every recommendation, every bit of care you give adds depth and meaning to what Serenova stands for. When you lead with belief and focus on the transformation rather than the price tag, you ’ re not selling — you ’ re guiding women towards feeling better, stronger, and more themselves.
Keep showing up with confidence, compassion, and clarity — that’s where true value shines.