Understanding Women's Health Collagen edition.
Introduction
Welcome to the Serenova wellness Coach Guide to Collagen.
Collagen is the most abundant protein in the human body, and yet it’s something we rarely think about until we start to notice the changes. From skin that feels less firm, to hair that isn’t as strong, to joints that feel stiffer with age — collagen plays a role in them all.
This guide will help you feel confident talking to women about collagen: what it is, why it matters, how it changes with age, and how Serenova Collagen with Vitamin C, can support them as part of their wellness journey.
The truth about collagen & women.
Collagen is something we all have, but most of us don’t really notice it until it begins to change. It’s the protein that helps keep skin firm, hair and nails strong, and joints and connective tissue supported. Our bodies naturally make less of it as we age, and that gentle decline can show up in both what we see in the mirror and how we feel day to day. Understanding what collagen does — and why it changes — makes it easier to talk about the simple, supportive steps women can take.
Key facts about collagen
Collagen makes up around 30% of the body’s protein
Natural production starts to decline in the mid-20s.
Women may notice visible changes such as wrinkles, sagging skin, and brittle nails, as well as physical changes like joint stiffness and reduced flexibility
Certain life stages — including pregnancy, menopause, and later life — accelerate collagen decline.
Lifestyle factors such as UV exposure, stress, poor diet, and smoking can also speed up the loss of collagen.
Fun fact: Collagen is the protein behind the word “glue” — it literally helps hold the body together.
Collagen decline.
Collagen levels shift at different points in a woman’s life. Some changes are natural, while others are influenced by lifestyle or external factors.
Life stages & triggers
20s–30s: Natural production slows; habits like sun exposure, smoking, or stress can accelerate the decline.
Pregnancy & postpartum: Skin and connective tissues are placed under extra demand, with stretching and nutrient use affecting collagen.
Midlife & menopause: Lower oestrogen levels contribute to a sharper decline in collagen, affecting skin elasticity and joint comfort.
Later life: Ongoing reductions can lead to thinner skin, reduced bone density, and stiffer joints.
Collagen is more than a beauty protein — it plays a role in both how we look and how we feel.
Why collagen matters:
Skin: Helps maintain elasticity, hydration, and firmness.
The power of collagen.
Hair & nails: Supports growth, strength, and resilience.
Joints & bones: Aids flexibility, mobility, and comfort.
Science spotlight: Daily collagen supplementation for 90 days has been shown to improve skin firmness, elasticity, and hydration in women aged 20–70.
Vitamin C is essential for collagen production — without it, the body can’t use collagen effectively.
Supporting collagen through lifestyle & nutrition.
Collagen decline is natural, but there are steps women can take to support their levels throughout life.
Lifestyle support tips:
Eat a diet rich in protein, Vitamin C, copper, and zinc.
Protect skin from UV damage with sunscreen.
Prioritise hydration, rest, and stress management.
Add collagen supplementation as part of a daily wellness routine.
Myth busting:
Myth: Collagen creams are enough.
Fact: Oral collagen supplements work from within, where collagen is actually made.
Product spotlight: Serenova collagen with Vitamin C.
Collagen with Vitamin C is designed to support women’s health from the inside out.
What it offers.
Unflavoured powder sachets — easy to add to hot or cold drinks.
Hydrolysed bovine collagen peptides (Type 1, highly bioavailable).
Vitamin C to boost absorption. Can be stirred into tea, coffee, juice, smoothies, or any drink of choice.
Key benefits.
Supports skin elasticity and hydration. Strengthens hair and nails. Aids joint health and mobility. Suitable for adults aged 18 and over.
USPs.
High protein — around 9–10g per sachet. Clean, simple formulation (98% collagen + Vitamin C). Straightforward, effective formula — nothing unnecessary, just what the body needs.
Real world insights & fun facts.
Collagen has quickly become one of the fastest-growing trends in the wellness world. Women of all ages are looking for simple ways to support their skin, hair, nails, and joints from the inside out. By understanding the wider market and sharing a few memorable facts, you can bring the conversation to life with your customers.
Key insights:
Collagen is one of the fastest-growing supplement categories worldwide.
In the UK, demand for “beauty-fromwithin” supplements is on the rise.
More women are turning to collagen as part of their daily self-care routines.
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Fun facts:
Collagen comes from the Greek word kolla, meaning glue — it literally helps hold the body together. By age 50, the average woman has lost almost half of her body’s collagen compared to her youth. Collagen makes up about 75% of our skin and around 90% of our bones and tendons. .
Conversation starters & customer prompts.
Talking about collagen doesn’t need to feel complicated. Many women can relate to noticing small changes in their skin, hair, or joints over time. Gentle questions open the door to supportive conversations that feel natural and easy to have. Use these prompts to guide supportive, natural conversations:
Gentle openers.
“Have you noticed changes in your skin, hair, or nails recently?”
“Do your joints ever feel stiffer or less flexible?”
“Are you interested in ways to support your skin, hair, and joints from the inside?”
Natural introduction.
“Collagen is something our bodies naturally make less of as time goes on — but we can support it from the inside.”
“Collagen is like the body’s scaffolding — when levels dip, we start to notice it in our skin, hair, and joints.”
“Adding collagen into your routine is a simple way to give your body extra support each day.”
Setting expectations.
“It’s not about overnight results — but with consistent use over weeks and months, many women notice differences in skin, hair, and joints.”
“Everyone is different, but most women notice benefits after 4–8 weeks of consistent daily use.”
“Collagen works best when it’s part of a daily routine, alongside healthy habits like good nutrition and hydration.”
Understanding what you can & cannot say.
As a Serenova Wellness Coach, it’s important to be clear, confident, and compliant when talking about collagen.
This builds trust with your customers and ensures the advice you share is always safe, supportive, and honest.
What we can say.
Protein contributes to the maintenance of normal bones.
What we cannot say.
Collagen reverses wrinkles or ageing..
Vitamin C contributes to normal collagen formation for the normal function of skin, cartilage, bones, and teeth.
Collagen cures arthritis or joint disease.
Guaranteed visible results in a set timeframe.
Not suitable for everyone — e.g. vegetarians, vegans, pregnancy, allergies, or medication (see Product Guide for details).*
You should not give medical advice — always refer customers to their doctor if unsure.
Final thoughts.
Collagen decline is natural — but it doesn’t mean women can’t feel vibrant, confident, and supported as they age. Serenova Collagen with Vitamin C is a simple, everyday way to care for skin, hair, nails, and joints across all life stages.
As a Wellness Coach, you can help women understand what collagen is, share supportive lifestyle tips, and introduce supplementation as part of their self-care. Small, consistent steps add up — and with your guidance, women can feel the difference over time. For more tools and resources to support your coaching, visit the Serenova Learning Hub.