Social selling.
A Serenova Wellness Coach’s guide to social selling.
In this section, we'll explore ways to grow your Serenova business through face-to-face interactions.
1. Building connections in person
2. Leveraging your personal network
3. Local community engagement
4. Hosting in-person events
5. Building your personal brand
6. Measuring success
In this section, we'll explore ways to grow your Serenova business through face-toface interactions, tapping into your personal network, local marketing strategies, and in-person events.
Personal connections are the foundation of successful face-to-face selling.
Share your passion for Serenova with friends, family and colleagues. Keep it casual: “I thought of you because... ” Ask for referrals even if they are not interested right now. Your personal network can open doors to broader opportunities.
Go and have a look at our
a little extra inspiration!
Get involved locally.
Local community engagement.
Remember: Building visibility within your community can lead to loyal customers.
Attend or host local events like fairs, markets or wellness workshops.
Partner with nearby businesses (e.g., gyms, spas, or boutiques).
Offer to give a free talk or demonstration at community groups.
Distribute flyers or postcards in local hotspots.
Don’t forget: The Marketing Hub has beautifully branded content, ready to help you share Serenova and Balance & Boost with confidence and ease! (Hyperlink the Marketing Hub when live)
Host a Serenova wellness evening with a small group.
Make it interactive: encourage attendees to try products.
Offer incentives like discounts or exclusive bundles for attendees.
Use the event to collect feedback and build trust.
Remember: In-person events provide a personal touch that leaves a lasting impression
Events are a fantastic way to introduce people to Serenova and Balance & Boost in a natural, engaging setting. Whether it’s an intimate gathering, a virtual session, or a wellness workshop, the goal is to create an environment where people feel comfortable, curious, and excited to learn more.
It’s about connection, education, and making people feel inspired to take action.
So, what does a great event look like? And what should you avoid?
The hard sell party.
Overwhelming people with too much information, diving straight into the science and product details without setting the scene.
Making it feel like a sales pitch instead of a conversation—pushing products without building trust.
Ignoring personal connection (e.g., not asking attendees about their health and wellbeing goals).
Creating an uncomfortable "buy now or miss out" atmosphere.
A lack of engagement—just talking at people instead of encouraging discussion and interaction.
Why it doesn’t work: People feel like they’re being sold to rather than supported, which can create resistance instead of interest.
Be seen and recognised.
Building your local brand.
Use the branded assets that are provided to create on brand marketing material.
Ensure your contact details are easy to find on all materials.
Share photos of your activities on social media to bridge online and offline selling. Consistency in your local presence builds credibility and awareness.
When selling face-to-face, it’s easy to have great conversations but lose track of who you’ve spoken to, who interested, and who needs a follow-up.
Keeping a simple system in place helps you stay organised spot patterns, and build momentum over time.
Whether it’s a notebook, a tally system, or a visual tracker the key is to make it easy, practical, and something you’ll actually use! We have some simple and effective ways to track your progress and keep your social selling efforts on course.
Social media is more than just a way to stay connected with friends and family. It’ s where people discover news, shop for products, and interact with brands.
By using social media effectively, you can build relationships, generate leads, and drive sales—all while staying true to Serenova ’ s values of connection and care.
What is social media marketing?
Social media marketing is using platforms like Facebook, Instagram, and LinkedIn to promote your services and build relationships. It’s not just about selling - it’s about connecting.
Social media helps you:
Learn what your audience values and how they behave online.
Attract new customers with quality content, referrals, or adverts.
Build brand awareness and trust.
Track performance and uncover trends using built-in analytics tools.
Popular platforms for social selling:
Facebook & Instagram: Great for visual storytelling and engagement.
LinkedIn: Ideal for professional connections.
Youtube: Perfect for sharing expertise through videos.
1. Focus on relationships, not sales - Start conversations, actively listen, and build a supportive community.
2. Be authentic - Let your personality shine through. Authenticity builds trust.
3. Post with purpose - Share content that is relevant, valuable and engaging - don’t post just to fill space.
4. Stay consistent - Show up regularly. Social media success takes time, like building any relationship.
5. Listen before you speak - Pay attention to what your audience shares, comment thoughtfully, and respond to questions.
When it comes to social media, people don’t just log on to be sold to—they’re looking for inspiration, entertainment, and connection.
That’s where the 80-20 rule comes in. It’s a simple formula that ensures your content stays engaging while still allowing you to promote your business effectively.
This is the content that builds trust, relationships, and credibility.
It helps your audience see you as a valuable source of inspiration and knowledge rather than just another salesperson.
Examples of 80% Content:
Wellness & Self-care tips – Share simple strategies for reducing stress, boosting energy, or improving sleep. Position yourself as someone who genuinely cares about your audience’s wellbeing.
Personal stories & authentic moments – Talk about your own journey—why you became a Serenova Coach, what you love about it, or a challenge you’ve overcome.
Behind-the-scenes glimpses – Show your daily routine, work setup, or a “day in the life” of being a Serenova Coach. People love getting an inside look!
Engaging posts – Polls, Q&A sessions, “this or that” choices, or interactive content that gets your audience involved.
This is the content that builds trust, relationships, and credibility.
It helps your audience see you as a valuable source of inspiration and knowledge rather than just another salesperson.
Examples of 20% Content
Product spotlights & benefits – Share what makes Serenova’s wellness solutions special and how they can support different life stages.
How to work with you – Clearly explain how people can join your coaching program or become a Serenova
Ambassador. Make it easy for them to take action.
Special promotions & limited-time offers – Highlight exclusive deals or time-sensitive opportunities to create urgency.
Testimonials with a call to action – Share powerful client feedback and let people know how they can experience the same benefits.
AI isn’t here to replace your voice—it’s here to enhance it. Used thoughtfully, AI can save time, spark creativity, and help you connect more meaningfully with your audience.
Here’s how:
Brainstorm & write with ease - Generate ideas and craft tailored content that truly resonates.
Share motivational tips - Keep your audience inspired with AI-assisted prompts and uplifting messages. Streamline follow-ups - create personalised and supportive check-ins for your customers and potential Wellness Coaches.
Engage with scroll-stopping osts - Craft attention grabbing social media content that stands out.
Top tips!
Introduce yourself - tell AI who you are, the tone of voice you like to use.
Don’t just copy & paste - use AI as a template and guide. Be really specific - give as much detail as possible with what you want, and don’t be afraid to ask for things to be tweaked or try again.
Update AI regularly - New products, how your business is doing new offers that you might have.
Here’s a simple breakdown for you on what and when to post.
80% Value-driven content (4 out of 5 posts)
Inspire & motivate
(2-3 times a week)
Wellness tips
Mindset shifts
Success stories
Use uplifting quotes
Educate & expertise
(1-2 times a week)
Quick wellness hacks
Nutrition insights
Common myth busts
Stories & authenticity
(1-2 times a week)
Personal journey
Why you became a
Coach
Struggles & wins
Daily routine
Engage with the community
(Daily if possible)
Run polls
Ask questions & start conversations
Encourage followers to share their story
20% Promotional content (1 out of 5 posts)
Selling your services
(1-2 times a week)
Promoting your coaching packages
Upcoming Events
Client Testimonials
Use clear calls to actions “DM me to get started”
Listen to your audience: Monitor hashtags and conversations to understand their needs. Provide value: Share tips, answer questions, and post helpful content to build trust.
Build relationships: Be patient and consistentit’s about connection, not quick wins.
Use video: Videos boost engagement and trust, making them a powerful tool.
Stay connected: Collect contact details during in-person interactions (with permission) and send thank-you notes or messages after meetings or events.
