Serenova Social Selling Guide

Social selling.

A Serenova Wellness Coach’s guide to social selling.

Introduction This resource is here to help you confidently connect with potential customers and Wellness Coaches—whether in person, through messaging, or on social media. It’s all about building authentic relationships, starting conversations, and making meaningful connections that go beyond just selling.

A strong introduction is key to sharing Serenova and Balance & Boost in a way that feels natural and engaging. This guide will walk you through how to develop a clear, compelling way to talk about what makes Serenova special—so you can easily share how Balance & Boost is redefining support for women through perimenopause and menopause.

Social selling isn’t just about making sales; it’s about adding value to your community and creating lasting connections.

1

Part

Face to face

Part 1. Face to face social selling.

In this section, we'll explore ways to grow your Serenova business through face-to-face interactions.

1. Building connections in person

Contents.

2. Leveraging your personal network 3. Local community engagement 4. Hosting in-person events 5. Building your personal brand 6. Measuring success

Building connections in person.

In this section, we'll explore ways to grow your Serenova business through face-toface interactions, tapping into your personal network, local marketing strategies, and in-person events.

Personal connections are the foundation of successful face-to-face selling.

Start with those you know.

Leveraging your personal network.

Share your passion for Serenova with friends, family and colleagues. Keep it casual: “I thought of you because...”

Ask for referrals even if they are not interested right now.

Your personal network can open doors to broader opportunities.

Go and have a look at our Who Do You Know, Where Do You Go? A tool for a little extra inspiration!

Get involved locally.

Local community engagement.

Remember: Building visibility within your community can lead to loyal customers.

Attend or host local events like fairs, markets or wellness workshops.

Partner with nearby businesses (e.g., gyms, spas, or boutiques).

Offer to give a free talk or demonstration at community groups.

Distribute flyers or postcards in local hotspots.

Don’t forget: The Marketing Hub has beautifully branded content, ready to help you share Serenova and Balance & Boost with confidence and ease! (Hyperlink the Marketing Hub when live)

Create memorable experiences.

Hosting in-person events.

Host a Serenova wellness evening with a small group.

Offer incentives like discounts or exclusive bundles for attendees.

Make it interactive: encourage attendees to try products.

Use the event to collect feedback and build trust.

Remember: In-person events provide a personal touch that leaves a lasting impression

Hosting engaging Serenova events.

Events are a fantastic way to introduce people to Serenova and Balance & Boost in a natural, engaging setting. Whether it’s an intimate gathering, a virtual session, or a wellness workshop, the goal is to create an environment where people feel comfortable, curious, and excited to learn more.

It’s about connection, education, and making people feel inspired to take action.

So, what does a great event look like? And what should you avoid?

Example of a good event.

Wellness brunch & learn.

A relaxed and welcoming environment (e.g., cozy café, home, or online with engaging visuals).

Starts with a warm welcome and an icebreaker to get people chatting.

A short, engaging introduction to Serenova and Balance & Boost, focusing on real benefits (how it helps with energy, focus, and wellbeing).

A simple, interactive demo—perhaps making a Balance & Boost smoothie or showing easy ways to incorporate it into daily routines.

Testimonials or personal experiences shared in a genuine and relatable way.

A friendly Q&A, followed by a non-pushy call to action (e.g., inviting them to try a sample or join a follow-up session).

Why it works: People leave feeling informed, supported and inspired - without feeling pressured

Example of a bad event.

The hard sell party.

Overwhelming people with too much information, diving straight into the science and product details without setting the scene.

Making it feel like a sales pitch instead of a conversation—pushing products without building trust.

Ignoring personal connection (e.g., not asking attendees about their health and wellbeing goals).

Creating an uncomfortable "buy now or miss out" atmosphere.

A lack of engagement—just talking at people instead of encouraging discussion and interaction.

Why it doesn’t work: People feel like they’re being sold to rather than supported, which can create resistance instead of interest.

Conversation starters.

Talking about Serenova & Balance & Boost.

Here are some ideas on how to spark natural conversations within your Network - whether in private chats or within an event that you are holding: “Have you heard about Serenova? It’s a brand that’s all about supporting women through life’s changes, especially perimenopause and menopause. I love that it’s not about quick fixes, but actually helping us feel good in our own skin. Have you ever struggled to find health advice that actually speaks to you?”

“One of the things I love most about Serenova is that it’s designed for real life – no complicated routines, no pressure, just practical ways to feel better. What’s one small self-care habit you swear by?”

“I used to think all shakes were just for weight loss or gymgoers – but Balance & Boost is actually designed to support perimenopause and menopause. It’s packed with the right nutrients to help with energy, brain fog, and hormonal balance. Have you ever struggled to find a shake that actually works for your needs?”

“Did you know that certain vitamins and minerals can actually help balance hormones and ease menopause symptoms? I’ve been learning loads recently, and it’s made me realise how important nutrition is. What’s one thing you wish you’d known sooner about menopause?”

Building your local brand.

Be seen and recognised.

Use the branded assets that are provided to create on brand marketing material.

Ensure your contact details are easy to find on all materials.

Share photos of your activities on social media to bridge online and offline selling.

Consistency in your local presence builds credibility and awareness.

Be seen and recognised.

Our on-brand marketing content is ready for you to download—perfect for leaflets, social media, and more— making it easy to share Serenova in a way that feels authentic and inspiring!

Measuring success.

When selling face-to-face, it’s easy to have great conversations but lose track of who you’ve spoken to, who’s interested, and who needs a follow-up.

Keeping a simple system in place helps you stay organised, spot patterns, and build momentum over time.

Whether it’s a notebook, a tally system, or a visual tracker, the key is to make it easy, practical, and something you’ll actually use! We have some simple and effective ways to track your progress and keep your social selling efforts on course.

2

Part

Social media.

Part 2. Social media Your quick-access guide to building connections, trust, and success through social media.

1. Why Social Media Matters

Contents.

2. Getting Started: The Fundamentals 3. The 5 Rules of Engagement 4. Setting Goals for Social Selling 5. The 4 Types of Social Media Content to Use 6. Building a Strong Profile 7. Tips for Effective Social Selling

Why social media matters.

Social media is more than just a way to stay connected with friends and family. It’s where people discover news, shop for products, and interact with brands.

By using social media effectively, you can build relationships, generate leads, and drive sales—all while staying true to Serenova’s values of connection and care.

Getting started: The fundamentals.

What is social media marketing?

Popular platforms for social selling:

Social media marketing is using platforms like Facebook, Instagram, and LinkedIn to promote your services and build relationships. It’s not just about selling - it’s about connecting.

Facebook & Instagram: Great for visual storytelling and engagement.

LinkedIn: Ideal for professional connections.

Social media helps you: Learn what your audience values and how they behave online.

Attract new customers with quality content, referrals, or adverts.

Build brand awareness and trust.

Track performance and uncover trends using built-in analytics tools.

Youtube: Perfect for sharing expertise through videos.

The 5 Rules of engagement.

1. Focus on relationships, not sales - Start conversations, actively listen, and build a supportive community.

2. Be authentic - Let your personality shine through. Authenticity builds trust.

3. Post with purpose - Share content that is relevant, valuable and engaging - don’t post just to fill space.

4. Stay consistent - Show up regularly. Social media success takes time, like building any relationship.

5. Listen before you speak - Pay attention to what your audience shares, comment thoughtfully, and respond to questions.

The 80-20 rule for social selling.

When it comes to social media, people don’t just log on to be sold to—they’re looking for inspiration, entertainment, and connection.

That’s where the 80-20 rule comes in. It’s a simple formula that ensures your content stays engaging while still allowing you to promote your business effectively.

80% Value-driven content.

(Engage, inspire & educate) This is the content that builds trust, relationships, and credibility.

It helps your audience see you as a valuable source of inspiration and knowledge rather than just another salesperson.

Examples of 80% Content: Wellness & Self-care tips – Share simple strategies for reducing stress, boosting energy, or improving sleep. Position yourself as someone who genuinely cares about your audience’s wellbeing.

Personal stories & authentic moments – Talk about your own journey—why you became a Serenova Coach, what you love about it, or a challenge you’ve overcome.

Behind-the-scenes glimpses – Show your daily routine, work setup, or a “day in the life” of being a Serenova Coach.

People love getting an inside look!

Engaging posts – Polls, Q&A sessions, “this or that” choices, or interactive content that gets your audience involved.

20% Promotional content. (sell with purpose) This is the content that builds trust, relationships, and credibility.

It helps your audience see you as a valuable source of inspiration and knowledge rather than just another salesperson.

Examples of 20% Content Product spotlights & benefits – Share what makes Serenova’s wellness solutions special and how they can support different life stages.

How to work with you – Clearly explain how people can join your coaching program or become a Serenova Ambassador. Make it easy for them to take action.

Special promotions & limited-time offers – Highlight exclusive deals or time-sensitive opportunities to create urgency.

Testimonials with a call to action – Share powerful client feedback and let people know how they can experience the same benefits.

The 4 types of social media content to use.

Social media thrives on variety. To build a strong, engaging presence, it’s important to mix up the types of content you share.

There are four key formats that will help you connect, educate, and inspire your audience.

1. Branded content.

Ready-to-share marketing assets designed to keep your message consistent and professional.

2. Long-form video.

Educational or informative content (up to 7 minutes) that builds trust and deepens engagement.

3. Live streaming.

A real-time way to connect authentically, answer questions, and create meaningful conversations.

4. Images & static posts.

A simple but powerful way to boost brand awareness and make a lasting visual impact.

Using AI to elevate your coaching business.

AI isn’t here to replace your voice—it’s here to enhance it. Used thoughtfully, AI can save time, spark creativity, and help you connect more meaningfully with your audience.

Here’s how:

Top tips!

Brainstorm & write with ease - Generate ideas and craft tailored content that truly resonates.

Introduce yourself - tell AI who you are, the tone of voice you like to use.

Share motivational tips - Keep your audience inspired with AI-assisted prompts and uplifting messages.

Don’t just copy & paste - use AI as a template and guide.

Streamline follow-ups - create personalised and supportive check-ins for your customers and potential Wellness Coaches.

Engage with scroll-stopping osts - Craft attention grabbing social media content that stands out.

Be really specific - give as much detail as possible with what you want, and don’t be afraid to ask for things to be tweaked or try again.

Update AI regularly - New products, how your business is doing new offers that you might have.

Smart posting: what to share & when.

Here’s a simple breakdown for you on what and when to post.

80% Value-driven content (4 out of 5 posts) Inspire & motivate (2-3 times a week)

Educate & expertise (1-2 times a week)

Wellness tips Mindset shifts Success stories Use uplifting quotes

Quick wellness hacks Nutrition insights Common myth busts

Stories & authenticity (1-2 times a week) Personal journey Why you became a Coach Struggles & wins Daily routine

Engage with the community (Daily if possible) Run polls Ask questions & start conversations Encourage followers to share their story

20% Promotional content (1 out of 5 posts) Selling your services (1-2 times a week) Promoting your coaching packages Upcoming Events Client Testimonials Use clear calls to actions “DM me to get started”

Tips for effective social selling.

Listen to your audience: Monitor hashtags and conversations to understand their needs.

Provide value: Share tips, answer questions, and post helpful content to build trust.

Build relationships: Be patient and consistent it’s about connection, not quick wins.

Use video: Videos boost engagement and trust, making them a powerful tool.

Stay connected: Collect contact details during in-person interactions (with permission) and send thank-you notes or messages after meetings or events.

Your key to success.

Social selling isn’t about pushing products - it’s about creating meaningful relationships and providing value. By listening, engaging, and staying authentic, you’ll build trust and position yourself as a trusted Wellness Coach.

Remember: Every post, comment, and conversation is a step towards building a thriving community and a successful business