PREPARED FOR NINA TOLENTINO
OVERVIEW
American Canyon is a city located in southern Napa County, approximately 35 miles northeast of San Francisco and 6 miles south of Napa. Incorporated in 1992, it serves as the southern gateway to Napa Valley, offering a blend of suburban living and access to renowned wine country.
The city's economy is diverse, encompassing industries such as wine production, food manufacturing, logistics, and retail. Major employers include Coca-Cola, Mezzetta, and Amazon, reflecting its strategic position within the Napa Valley regional economy.
American Canyon is part of the Napa Valley Unified School District, featuring three elementary schools, one middle school, and one high school. The city is also in proximity to higher education institutions like Napa Valley College and Touro University.
The city boasts over 70 acres of developed parkland, including the 640-acre Newell Open Space Preserve and the Wetlands Edge Trail, providing residents with ample opportunities for outdoor activities such as hiking, biking, and bird-watching.
Transportation in American Canyon is facilitated by major highways, including State Route 29, which runs through the city, and nearby connections to Highways 12 and 37, offering convenient access to the broader Bay Area.
With a population of approximately 21,700 as of 2023, American Canyon is a culturally diverse community, characterized by its family-friendly atmosphere, economic opportunities, and proximity to both urban centers and natural landscapes.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
01
Bay Area Commuters Seeking Affordability: Professionals working in San Francisco or Oakland are attracted to American Canyon for its more affordable housing options compared to other Bay Area cities. With access to major highways and proximity to the Vallejo Ferry Terminal, it offers a manageable commute while providing a suburban lifestyle.
02
Families Prioritizing Education and Community: Families looking for a safe, community-oriented environment are drawn to American Canyon's reputable schools within the Napa Valley Unified School District The city's numerous parks and familyfriendly amenities make it an ideal place to raise children.
03
First-Time Homebuyers Utilizing Assistance Programs: Individuals and couples aiming to enter the housing market find American Canyon appealing due to available firsttime homebuyer assistance programs. These programs can provide financial support, making homeownership more accessible.
04
Retirees Seeking a Peaceful Environment: Retirees looking for a quieter, more relaxed setting appreciate American Canyon's suburban charm and proximity to Napa Valley's scenic beauty. The availability of single-story homes and community resources caters to their lifestyle preferences
05
Investors Targeting Growth Opportunities: Real estate investors recognize American Canyon's potential for growth, given its strategic location near Napa Valley and ongoing development projects. The city's expanding infrastructure and housing demand present promising investment opportunities.
American Canyon attracts a wide range of buyers, from Bay Area commuters seeking affordability to families prioritizing great schools and community life. With its suburban charm, proximity to Napa Valley, and strong growth potential, the city appeals to first-time buyers, retirees, and investors alike
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
ADDRESS SUBJECT
31 Redhead St, American Canyon, CA 94503
-
105 Red Clover Way, American Canyon, CA 94503
272 Hummingbird Way, American Canyon, CA 94503
400 Bettona Way, American Canyon, CA 94503
ADDRESS SUBJECT
31 Redhead St, American Canyon, CA 94503
105 Red Clover Way, American Canyon, CA 94503
272 Hummingbird Way, American Canyon, CA 94503
400 Bettona Way, American Canyon, CA 94503
CONTRACT DATE - May 22, 2025 Jul 21, 2025 Jul 29, 2025
ADDRESS SUBJECT
31 Redhead St, American Canyon, CA 94503
-
544 Wetlands Edge Rd, American Canyon, CA 94503
185 Spikerush Cir, American Canyon, CA 94503
56 Spikerush Cir, American Canyon, CA 94503
ADDRESS SUBJECT
31 Redhead St, American Canyon, CA 94503
544 Wetlands Edge Rd, American Canyon, CA 94503
185 Spikerush Cir, American Canyon, CA 94503
56 Spikerush Cir, American Canyon, CA 94503
CONTRACT DATE - Dec 24, 2024 Sep 19, 2024 Nov 07, 2024
ADDRESS SUBJECT
31 Redhead St, American Canyon, CA 94503
330 Brookshire Ct, American Canyon, CA 94503
528 Wetlands Edge Rd, American Canyon, CA 94503
51 Crawford Way, American Canyon, CA 94503
ADDRESS SUBJECT
31 Redhead St, American Canyon, CA 94503
330 Brookshire Ct, American Canyon, CA 94503
CONTRACT DATE - Aug 13, 2025
DATE Dec 15, 2004
528 Wetlands Edge Rd, American Canyon, CA 94503
51 Crawford Way, American Canyon, CA 94503
Comparable property #1
American Canyon, CA 94503
Listing description
American Canyon! The southern Napa County city topped Fortune's list of "Best Places to Retire Affordably" for 2024. You can enjoy the ultimate wine country lifestyle with attractive housing, a nice Mediterranean climate, and its proximity to big Bay Area cities and scenic Napa River Bay Trail. Nested in the Preserve next to the Wetlands with views, sunset and wild lives, single-story homes like this in a prime location are rare. Tastefully renovated, this exceptional home is move-in ready with new flooring, fresh interior and exterior paint, new appliances, new quartz countertops, new window blinds, and so much more. It boasts almost 3,000 sq ft with 4 bedrooms and a 5th room which could be used as an office or a bedroom. The open floor plan flows effortlessly into each room The spacious living/dining combo is perfect for gatherings or relaxing The sun-drenched kitchen is a chef's delight with an oversized eat-in island, 5-burner cooktop and plenty of storage The primary suite offers a soaking tub, shower, dual vanities, and walk-in closet Quiet street with a lot of parking
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Listed Date Apr 30, 2025
Contract Date May 22, 2025 Sold Date Jun 10, 2025 DOM - Days on Market 22
Comparable property #1
American Canyon, CA 94503
105 Red Clover Way
Listing description (continued)
With easy access to schools, wineries, fine dining, shopping, golf clubs, highways and natural beauty around, this lovely home with the perfect blend of charm, functionality and convenience awaits you
Listed Date Apr 30, 2025
Contract Date May 22, 2025
Sold Date Jun 10, 2025
-
Comparable property #1
105 Red Clover Way
Comparable property #2
American Canyon, CA 94503 272 Hummingbird Way
Listing description
Welcome to this well-cared-for 4-bedroom, 2-bath home located in the desirable Sunset Meadows subdivision of American Canyon. Step inside and you'll immediately notice the soaring ceilings and spacious living and dining areas, perfect for entertaining. The open-concept kitchen offers ample cabinet and counter space, a cozy breakfast nook, and convenient access to the backyard. The primary suite is a true retreat, featuring a large walk-in closet, dual sinks, and a soaking tub for ultimate relaxation. Outside, the low-maintenance backyard offers uncovered patio, room for garden beds, and plenty of space to design your dream outdoor oasiswhether it's for entertaining, gardening, or even adding a pool. The three-car garage provides generous space for vehicles, storage, or a home gym setup This home is also perfectly locatedjust one block from both the middle and elementary schools, and minutes from parks, trails, shopping (Safeway), and quick freeway access to Hwy 80, 12, 29, and 37
Apr 09, 2025 Contract Date Jul 21, 2025
Date Jul 31, 2025
Comparable property #2
272 Hummingbird Way
Comparable property #3
American Canyon, CA 94503 400 Bettona Way
Listing description
Discover comfort, space, and style in this 4-bedroom, 3-bath home located at the end of a cul-de-sac in American Canyon. Built in 2001 and offering just under 2,800 square feet, this home sits on a generous 0.18-acre lot with a lawn area, garden beds, and a patio perfect for entertaining or relaxing outdoors. The main level features solid surface flooring throughout, a full bedroom and bath ideal for guests or multi-generational living, and an updated kitchen with modern finishes, stainless steel appliances, and ample counter space with an island that opens to the family room with a cozy fireplace. Upstairs, you'll find a spacious loft with a built-in desk, a laundry room with sink, and a large primary suite with two walk-in closets and an expansive en suite bath with dual vanities, jetted soaking tub, and separate shower Tasteful interior and exterior paint selections create a warm, welcoming feel This thoughtfully designed home offers comfort and versatility in a desirable neighborhood close to parks, schools, and the gateway to Napa Valley
Listed Date Jun 22, 2025
Contract Date Jul 29, 2025 Sold Date Aug 05, 2025
Comparable property #3
400 Bettona Way
Comparable property #4
American Canyon, CA 94503
Listing description
Nestled along American Canyon's Wetlands, this exceptional home offers breathtaking panoramic bay views of lush landscapes, wildlife, and the majestic Mt Tamalpais and Sonoma mountains on the horizon Homes of this caliber on the coveted Wetlands Edge rarely come on the market, making this a truly unique opportunity Perfectly positioned directly across from Wetlands Edge Park and the Napa River Bay Trail, it offers an unbeatable combination of natural beauty and prime location. Thoughtfully renovated, this home is move-in ready with fresh interior and exterior paint, new carpeting, stylish light fixtures, and so much more. A great room with fireplace adjoins the kitchen and breakfast areas, while formal living and dining rooms are ideal for hosting gatherings. A downstairs ensuite adds flexibility for guests or multi-generational living. Upstairs, the primary ensuite features a fireplace and walk-in closet. A large loft provides added space for relaxation or entertainment. The newly landscaped front and back yards enhance the home's outdoor beauty. Take in the western exposure
Continued on next page
Listed Date Dec 05, 2024
Contract Date Dec 24, 2024
Sold Date Jan 02, 2025 DOM - Days on Market 19
Comparable property #4
American Canyon, CA 94503
544 Wetlands Edge Rd
Listing description (continued)
while enjoying brilliant sunsets With easy access to schools, wineries, fine dining, shopping, and the natural beauty of Wetlands Edge, this home offers the perfect blend of charm and convenience TRANSACTION
PPSF $294
Listed Date Dec 05, 2024
Contract Date Dec 24, 2024
Sold Date Jan 02, 2025 DOM - Days on
Comparable property #4
544
Wetlands Edge Rd
Comparable property #5
American Canyon, CA 94503 185 Spikerush Cir
Listing description
This beautiful single-level, 4-bedroom, 3-bathroom home in American Canyon offers 2,948 sq ft of living space on an 8,330 sq ft corner lot Enjoy stunning views of the marshland, Napa River, Mt Tamalpais, and Mare Island bridge Inside, 10-foot ceilings create an open, open feel The great room welcomes you in, with a seamless flow into the adjacent second family room and kitchen, perfect for entertaining The floor plan provides privacy with well-spaced secondary bedrooms. At the same time, the primary suite features a custom fireplace and a luxurious en-suite with dual vanities, a soaking tub, and a separate shower. The backyard is designed for relaxation and hosting, with pavers, a built-in BBQ island, and a bar slab table attached to the fence, ideal for enjoying sunsets overlooking the beautiful natural scenery. Recent upgrades include new carpet, fresh interior and exterior paint, updated appliances, new window screens, a newer water heater, and a new AC system. All inspectionspest, home, and roofare done and available in the disclosure pack, with no major issues or
Continued on next page
Listed Date Sep 14, 2024
Contract Date Sep 19, 2024
Date Sep 26, 2024
Comparable property #5
American Canyon, CA 94503
185 Spikerush Cir
Listing description (continued)
expenditures needed This move-in-ready home is situated in a desirable American Canyon community and offers the perfect blend of comfort and style Staged photos are AI-Generated TRANSACTION
Asking Price $869,000 Closing Price $880,000 PPSF $299
Listed Date Sep 14, 2024
Contract Date Sep 19, 2024
Sold Date Sep 26, 2024
DOM - Days on Market
Comparable property #5
185 Spikerush Cir
Comparable property #6
American Canyon, CA 94503
Spikerush Cir
CLOSED 11/13/24
Listing description
Prime location! Welcome to 56 Spikerush Cir, a uniquely designed 5bedroom, 3-bathroom plus an extra large entertainment room house, in American Canyon's The Preserve community This residence offers 3,339 square feet of comfortable living space, an open layout with lots of light, a living room with a dining area, a family room with Fireplace, a large kitchen with a breakfast area, and a bedroom & full bath downstairs There are 4 BR, 2 BA, an office corner, and an extra large den upstairs, The master suite with two large walk-in closets. Enjoy the low-maintenance backyard with 14 fruit plants: 2 calamansi citrus trees, 2 grapevines, 2 nectarines, peach, orange, lemon, 2 cherry trees, avocado, persimmon, and Asian pear. There are 3 storage sheds and no rear neighbor. American Canyon K-12 schools and a community pool are nearby, and the home is only a block away from Wetlands. Enjoy biking & walking trails along the Napa River. Close to Napa Valley Restaurants, vineyards, and wineries. This location provides easy access to the entire Bay Area! It is the perfect place for families to
Continued on next page
Listed Date Oct 16, 2024
Contract Date Nov 07, 2024
Sold Date Nov 13, 2024
DOM - Days on Market 22
American Canyon, CA 94503
56 Spikerush Cir
Listing description (continued) call home!
$890,000 Last Asking Price
$890,000 Closing Price
$890,000
PPSF $267
Listed Date Oct 16, 2024
Contract Date Nov 07, 2024
Sold Date Nov 13, 2024 DOM - Days on Market 22
Comparable property #6
56 Spikerush Cir
Comparable property #7
American Canyon, CA 94503
CONTINGENT - SHOW ⬇ $24,001 (7/15)
Listing description
Based on new sales price CALHFA financing now available! Cul-de-sac location has open green space adjacent to property with walking path to park area Front patio has custom slab tile entrance with room for a sitting area and extra large driveway for additional parking 4 bedroom, 25 bath,Chefs delight remodeled kitchen, quartz counters, farm sink, custom cabinets,stainless appliances,built in ceiling speakers in kitchen and exterior patio area,vaulted ceilings with open concept to family room,dining room and 2nd area off kitchen for additional family room space, extra dining area or playroom(wall above fireplace is cable ready for TV)Indoor laundry,hall storage closet/pantry area, new windows 2023,tastefully updated bathrooms with custom finishes. Custom smooth finish on walls. Exterior space on side yard, has electric hook ups,enough room for RV and/or boat storage. Beautiful landscaped front yard with watering system and solar lighting. Back yard has plenty of space to relax and enjoy! Raised garden beds for flowers and vegetables,automatic watering system and solar lighting No
Continued on next page
Listed Date Apr 07, 2025
Contract Date Aug 13, 2025 Sold Date
American Canyon, CA 94503
330 Brookshire Ct
Listing description (continued)
need to buy eggs at the market when you can have chickens in the chicken enclosure just steps away from an expansive outdoor covered sitting area equipped with mounted TV above sliding door Come see today!
Listed Date Apr 07, 2025
Contract Date Aug 13, 2025
Sold Date
Comparable
Comparable property #8
American Canyon, CA 94503
528 Wetlands Edge Rd
Listing description
Remodeled like new 4 bedrooms, 3 bathrooms, 2900 sf with a specious backyard and spectacular water view in desirable Water's End Enjoy life with the Marin County mild weather combined with Napa Valley's exceptional cultural, dining, and wine experiences Embrace an active lifestyle with endless biking and walking with Napa-Sonoma Water National Preserve and sports ground just a few steps from your porch You wake up to gorgeous water views, have fresh ocean breeze during the day, and having dinner with a fantastic sunset ! This dream house has brand new open kitchen , remodeled modern bathrooms, new floors, doors, electrical New LGturboWasher3D and Dryer , new water heater and much much more. Gas-burning fireplace, spacious backyard, ensuring privacy, with 15 fruit trees, auto sprinklers, Mediterranean patio. The new owners will enjoy a small Town atmosphere, nearby Napa-style shopping center, library, community center, city's pool, All schools are conveniently located close to home, as is the city's Central park with its many cultural events. Downtowns Napa, Sonoma, and Yountville
Continued on next page
Comparable property #8
American Canyon, CA 94503
528 Wetlands Edge Rd
Listing description (continued)
are all easily accessible by car The good life in the gateway city to the Napa Valley right in front of the best nature Napa offers!
Comparable property #8
528 Wetlands Edge Rd
Comparable property #9
American Canyon, CA 94503
51 Crawford Way
Listing description
Welcome to this stunning 3-bedroom, 2-bathroom home with sun room on an expansive 019-acre lot This beautifully appointed 1,943 sq ft residence features brand new hardwood floors throughout and a chef's kitchen with custom cabinetry, marble countertops, and top-of-the-line stainless steel appliances The beautifully updated bathrooms include a primary ensuite with double sink and granite finishes Designer lighting and solid core doors enhance every room, while the bright sun room provides versatile space for relaxation or home office. Step outside to discover an entertainer's paradise with a gorgeous outdoor kitchen and bar area, complete with built-in barbecue. The convenient 2-car garage provides ample parking. American Canyon topped Fortune's 2024 list of Best Places to Retire Affordably, offering wine country lifestyle with attractive housing values, Mediterranean climate, and proximity to Bay Area cities and scenic Napa River Bay Trail. Excellent schools within walking distance make this perfect for families or retirees. This gem offers comfort, elegance, and your gateway
Continued on next page
American Canyon, CA 94503
51 Crawford Way
Listing description (continued)
to the coveted Napa Valley lifestyle
TRANSACTION INFORMATION
Original Listing PriceLast Asking Price $775,000
Closing PricePPSF $399
Listed Date Jul 03, 2025 Contract DateSold Date
Comparable property #9
Price estimate for 31 Redhead Street
Price to be Determined
Sold listing average (6)
$888,167
$300 Per Sq Ft 35 Days on Market
Pending listing average (1)
$834,999
$439 Per Sq Ft 133 Days on Market
Active listing average (2)
$972,500
$404 Per Sq Ft 63 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property