PREPARED FOR
KAREN LEFEVER
OVERVIEW
San Rafael, California, is the county seat of Marin County and one of its oldest and most vibrant cities. Founded in 1817 with the establishment of Mission San Rafael Arcángel and officially incorporated in 1874, the city spans about 22 square miles and offers a unique mix of urban living and scenic natural surroundings. Known for its mild Mediterranean climate, San Rafael features a lively downtown filled with historic Victorian buildings, restaurants, shops, galleries, and a thriving arts scene that has earned national recognition.
The city is home to about 61,000 residents and is celebrated for its cultural diversity and strong sense of community. Landmark attractions include the Marin County Civic Center, designed by Frank Lloyd Wright, and the nearby China Camp State Park, which offers hiking, biking, and waterfront views. San Rafael also serves as a hub for transportation, with Highway 101, the Richmond–San Rafael Bridge, and the SMART commuter rail providing easy regional access.
Economically and culturally, San Rafael has played an important role in the Bay Area. It is home to Dominican University of California and was once the base for Lucasfilm and Industrial Light & Magic, giving it a place in entertainment and tech history. Today, it remains a city that blends history, creativity, and natural beauty, making it one of the most desirable places to live and visit in Northern California.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging People who move to San Rafael, California, typically fall into several categories, reflecting the city's unique blend of attributes:
01
02 03 04 05
Growing Families Looking for Space – Families who have outgrown smaller city condos or starter homes often look to San Rafael for larger houses, bigger backyards, and kid-friendly neighborhoods. They’re drawn to the community feel, local parks, youth sports, and family activities that give children room to thrive while still keeping parents connected to jobs and culture in the Bay Area.
Outdoor Enthusiasts – Buyers who prioritize recreation are drawn to San Rafael for its proximity to China Camp State Park, Mount Tamalpais, and Marin’s endless hiking, biking, and water activities. These residents are often active professionals or retirees who want to live where nature is just minutes from their doorstep while still enjoying a walkable downtown and diverse dining options.
Bay Area Remote Workers – With hybrid and remote work now the norm, many professionals from San Francisco and Silicon Valley are drawn to San Rafael for its slightly more attainable home prices compared to the city, larger lots, and relaxed suburban feel. They enjoy being close enough to commute when needed while having easy access to hiking trails, the waterfront, and the charm of Marin’s smalltown lifestyle.
Creative Professionals and Entrepreneurs – San Rafael’s thriving arts scene, highlighted by its vibrant cultural district and history with Lucasfilm and ILM, attracts buyers in creative fields. Artists, designers, and entrepreneurs appreciate the city’s mix of inspiration, community, and resources, while also valuing the easy access to larger Bay Area markets for work opportunities.
Empty Nesters and Retirees – Many longtime Bay Area residents see San Rafael as an ideal place to downsize or settle into retirement The area offers peaceful neighborhoods, mild weather, excellent healthcare services, and a strong sense of community. With smaller but stylish homes available near downtown and lowmaintenance living options, San Rafael appeals to those looking to stay active and social while enjoying a slower pace of life.
San Rafael attracts a wide range of buyers, from young families craving more space to outdoor lovers, remote professionals, and creative entrepreneurs With its mix of natural beauty, vibrant culture, and easy access to the rest of the Bay Area, the city also appeals to retirees seeking a welcoming community and a relaxed pace of life.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Agent | DRE# 02130938
krystalrubiogomez@compasscom 5309259115
San Rafael, CA 94903
ADDRESS SUBJECT
2510 Opalstone Ter, San Rafael, CA 94903
21 Ninestone Ct, San Rafael, CA 94903
2550 Heatherstone Dr, San Rafael, CA 94903
377 Quietwood Dr, San Rafael, CA 94903
ADDRESS SUBJECT
2510 Opalstone Ter, San Rafael, CA 94903
21 Ninestone Ct, San Rafael, CA 94903
2550 Heatherstone Dr, San Rafael, CA 94903 COMP #3
377 Quietwood Dr, San Rafael, CA 94903
CONTRACT DATE - Mar 05, 2025 Jul 29,
ADDRESS SUBJECT
2510 Opalstone Ter, San Rafael, CA 94903
#4
2647 Heatherstone Dr, San Rafael, CA 94903
340 Peachstone Ter, San Rafael, CA 94903
226 Deepstone Dr, San Rafael, CA 94903
ADDRESS SUBJECT
2510 Opalstone Ter, San Rafael, CA 94903
#4
2647 Heatherstone Dr, San Rafael, CA 94903
COMP #6
340 Peachstone Ter, San Rafael, CA 94903
CONTRACT DATE - Jul 07, 2025 Oct 17,
226 Deepstone Dr, San Rafael, CA 94903
ADDRESS SUBJECT
2510 Opalstone Ter, San Rafael, CA 94903
2523 Las Gallinas Ave, San Rafael, CA 94903
7 Hearthstone Ct, San Rafael, CA 94903
550 Miller Creek Rd, San Rafael, CA 94903
ADDRESS SUBJECT
2510 Opalstone Ter, San Rafael, CA 94903
2523 Las Gallinas Ave, San Rafael, CA 94903
CONTRACT DATE - Jan 29, 2025
7 Hearthstone Ct, San Rafael, CA 94903
550 Miller Creek Rd, San Rafael, CA 94903
Comparable property #1
San Rafael, CA 94903
Listing description
First time on market! Lived in by same family since built This split-level, well maintained home consists of 4 bedrooms, family room, living room and dining area that are all large rooms. The 10,200 sq ft lot with many and varied trees, bushes and flowers adds terrific usable area for play, entertaining, creating an outdoor kitchen and/or adding an inground pool. It is only a few short blocks to Mary Silveira Elementary school and a short diustance to Rt 101.
Listed Date Feb 24, 2025 Contract Date Mar 05, 2025 Sold Date Mar 24, 2025
Comparable property #1
21 Ninestone Ct
Comparable property #2
San Rafael, CA 94903
Listing description
Central Marinwood Reimagined! Fully remodeled and upgraded Marinwood Cape Cod with an extended Kitchen and Downstairs Primary Suite. This home has everything. The location enjoys almost no freeway noise, and just the right amount of school noise from Mary Silveira. Being off the main arteries, the street enjoys more dog walkers than cars. The home has new plumbing, new wiring, solar-ready 200 amp service, sprinklers, indoor and outdoor speakers, high speed ethernet, A/C, a widened driveway, a private hardscaped backyard, and SO MUCH MORE. This truly is modern luxury behind a traditional Marinwood facade. Fantastic schools, neighborhood, and community center. Lose yourself to the 'burbs in this fantastic home
Comparable property #2
2550 Heatherstone Dr
Comparable property #3
San Rafael, CA 94903
Listing description
Charming and inviting, this two-story, four-bedroom, two-bath home is situated on one of the most desirable streets in Marinwood. The thoughtfully designed layout features two bedrooms upstairsone currently staged as a home officeand two bedrooms on the main level. Step into the warm and welcoming living room, complete with a wood-burning fireplace and beautiful hardwood floors, which seamlessly flow into the dining area. The well-appointed eat-in kitchen features a spacious pantry and opens to a generous family room with a cozy gas fireplace. Outside, a grand park-like backyard offers privacy and direct access to a scenic walking path. Enjoy close proximity to the Marinwood Community Center, playgrounds, tennis courts, swimming pool, and open space trails Conveniently located near Highway 101, top-rated Miller Creek schools, and shopping, this home is the perfect blend of comfort and accessibility
Listed Date Mar 07, 2025
Contract Date Mar 13, 2025 Sold Date Apr 09, 2025
Comparable property #3
377 Quietwood Dr
Comparable property #4
San Rafael, CA 94903
Listing description
Move-in-ready and thoughtfully updated, this light-filled home is the perfect place to put down roots in Marinwood. Featuring soaring ceilings, a dramatic wall of windows, and a warm, inviting layout that blends comfort with style. Recent improvements include a new driveway, refinished hardwood floors, new carpet, updated light fixtures, fresh paint, and new landscaping. Upstairs, the primary suite offers vaulted ceilings, garden views, a dedicated office, a spacious dressing room with dual closets, and rare direct access to the backyard. Enjoy effortless indooroutdoor living with a large backyard and patio ideal for connection, play, and entertaining. Located just minutes from scenic parks, miles of open space, top-rated Dixie schools, and the beloved Marinwood Community Centeroffering a pool, playground, summer camps, and year-round events that bring neighbors together Easy access to Hwy 101 ensures convenient commuting A rare opportunity to live, grow, and thrive in one of Marin's most tight-knit and welcoming communities
$1,795,000
$1,695,000
$1,675,000 PPSF $748
Listed Date May 30, 2025
Contract Date Jul 07, 2025
Sold Date Jul 18, 2025
Comparable property #4
2647 Heatherstone Dr
Comparable property #5
San Rafael, CA 94903
$1,245,000
$1,200,000
Listing description
Charming two-story residence of 1,602 sq ft on a 7,350 sq ft lot featuring 2BR/1BA on each level Newly painted interior and exterior, the home boasts a fresh, modern look Beautifully landscaped front yard enhances its curb appeal Located in the sought-after Marinwood neighborhood, known for its close-knit community, this home offers a massive great room with exposed beam accents, a remodeled kitchen with stainless steel appliances and granite countertops, and refinished hardwood flooring throughout. Surrounding neighborhood is equally impressive, with serene, tree-lined streets that offer a peaceful living environment. Outdoor enthusiasts will appreciate the proximity to hiking and biking trails just minutes away. Miller Creek School District, with Mary Silveira and Miller Creek schools within walking distance. Marinwood Community Center, a short walk away, provides access to a public pool, tennis courts, horseshoe pits, community classes, summer concerts, and an exceptional playground. For everyday conveniences, Marinwood Market is just a 10-minute walk away Easy access to local
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$749
Listed Date Aug 27, 2024
Contract Date Oct 17, 2024
Sold Date Oct 25, 2024 DOM
Comparable property #5
San Rafael, CA 94903
340 Peachstone Ter
Listing description (continued)
transit and major freeways further enhances the convenience of this ideal location
TRANSACTION INFORMATION
Original Listing Price
$1,295,000
Last Asking Price
$1,245,000
Closing Price
$1,200,000
PPSF $749
Listed Date Aug 27, 2024
Contract Date Oct 17, 2024
Sold Date Oct 25, 2024 DOM - Days on Market
Comparable property #5
340 Peachstone Ter
Comparable property #6
San Rafael, CA 94903
$1,695,000
Listing description
Extensively remodeled, this stunning Marinwood home includes a detached bedroom/office with a full bath Located in a sought-after neighborhood known for its close-knit community feel, this spacious and modernized property features a light-filled open floor plan with a beautifully updated kitchencomplete with stainless appliances, shaker-style cabinets, quartz countertops, and a large eat-in dining area Enjoy generous living and family rooms; the family room features bi-fold doors opening to a level, landscaped backyard designed for true California indoor-outdoor living. The yard is an entertainer's dream with grassy areas, a swim-spa, and a covered deck for lounging or dining. The main house offers 2 bedrooms and 1 bath on each of its two levels. The detached unit with 1 bed, 1 bath, and 1-car garage allows for versatile living arrangements. All 3 bathrooms have been tastefully remodeled. Other upgrades include added wall insulation, updated electrical and plumbing, and fresh exterior paint. Lovely curb appeal with a picket-fenced yard and drought-tolerant garden Close to trails,
Continued on next page
Listed Date Apr 23, 2025
Contract Date Apr 29, 2025 Sold Date Jun 13, 2025
Comparable property #6
San Rafael, CA 94903
226 Deepstone Dr
Listing description (continued)
parks, Marinwood Market, Miller Creek schools, and the Marinwood Community Center, with easy access to transit and freeways
TRANSACTION INFORMATION
Original Listing Price
$1,695,000
Last Asking Price $1,695,000 Closing Price $1,760,000
PPSF $950
Listed Date Apr 23, 2025
Contract Date Apr 29, 2025
Sold Date Jun 13, 2025
DOM - Days on Market 6
Comparable property #6
Comparable property #7
San Rafael, CA 94903
Listing description
Spacious Split Level home in idyllic Marinwood locale: Let your visions unfold to make this your dream come true Cherished by one family for close to 40 years- boasting three bedrooms, two and a half baths, and close to 1800 square feet, 2523 Las Gallinas Ave is a truly special place and ready for its new owners! A step down living room greets you upon entry, drenched in natural light from the oversized picture window The adjacent dining area is a great space to gather as you'll find an easy blend of indoor-outdoor flow with access to a tranquil sunroom. A few steps down off the main entry is large den with a conveniently attached laundry and powder room. On the upper level, there are two spacious bedrooms that share a hall bathroom along with the primary suite with its own private bath and walk-in closet. Practical features such as central heat and ac, attached two-car garage, and a simple layout makes this perfect for most! The private backyard provides ample space to work on your green thumb or spend time relaxing under the shade of mature trees. Right out your front door you ' re
Continued on next page
Listed Date Jan 21, 2025
Contract Date Jan 29, 2025 Sold Date Feb 18, 2025
Comparable property #7
San Rafael, CA 94903
2523 Las Gallinas Ave
Listing description (continued)
only moments away from all this picturesque neighborhood has to offerwith award winning schools, Marinwood Market, and parks and trails close by Bring your imagination, make this your own!
Listed Date Jan 21, 2025
Contract Date Jan 29, 2025
Sold Date Feb 18, 2025
Comparable property #7
2523 Las Gallinas Ave
Comparable property #8
San Rafael, CA 94903
Listing description
Renovations are now completed Spacious 4Bd home Walk to Miller Creek School. 7 Hearthstone is a move-in ready, tri-level, 4Bd, 2.5Ba home, offering 2,000 Sq Ft of comfortable living space. Nestled in a quiet, familyfriendly neighborhood on a cul de sac, this property is perfect for growing families or those looking for space to spread out. The main level is ideal for entertaining with a large and recently updated kitchen/dining room, living room with a gas fireplace, and backyard access. The top floor has the master suite with full Ba, as well as two additional Bd and an additional 1/2 Ba. The lower level has all new flooring, and offers an additional Bd, a full Ba, a family room with vaulted ceilings and a 2nd fireplace, plus backyard access The backyard is a split-level garden oasis, with two large flat areas featuring maple, peach, apricot, plum, orange, lemon, and cherry trees, as well as vibrant rose bushes, and birds of paradise The yard is ideal for outdoor entertaining or simply enjoying a peaceful morning coffee/tea The front boasts a rolling lawn and a welcoming
Continued on next page
Comparable property #8
San Rafael, CA 94903
7 Hearthstone Ct
Listing description (continued)
porch Close to schools, Marinwood park and the Marinwood Market It includes a large 2-car garage and is within the renowned Miller Creek School District Don't miss your chance to own this gem!
Comparable property #9
San Rafael, CA 94903 550 Miller Creek Rd
Listing description
For the first time in 56 years, a true Marinwood treasure is available! This 4 BR/25 BA home on approx 1/3-acre lot offers the perfect blend of views, space, charm & location Picture mornings on your welcoming front porch, coffee in hand, waving to neighbors heading to the community center for tennis, summer camp or afternoon music in the park Views & Privacy abound! Freshly refinished oak floors, new interior & exterior paint, and a cozy gas-log fireplace create instant warmth. The sun-filled living room ' s floor-to-ceiling windows frame peek-a-boo Bay views, while the formal dining room flows to a fabulous deck w/pergola ideal for al fresco dinners & summer gatherings. The expansive backyard is a private retreat w/level lawn, blooming rose gardens, Concord grapevines, & backs to open space. All 4 BR, incl the primary suite are on the same level. Downstairs offers a spacious family room, bath & 2-car garage. Acclaimed Miller Creek Schools, Marinwood Community Ctr, and Trailheads are all just a short stroll away. Embrace Marinwood's close-knit community spirit, complete with
Continued on next page
Comparable property #9
San Rafael, CA 94903
550 Miller Creek Rd
Listing description (continued)
parks, playgrounds, community pool, market & hiking trails, all within reach Conveniently located off Highway 101, commuting is a breeze Don't let this special Marinwood opportunity slip away!
Comparable property #9
550 Miller Creek Rd
Price estimate for 2510 Opalstone Terrace
Price to be Determined
Sold listing average (7)
$1,522,857
$770 Per Sq Ft 24 Days on Market
Active listing average (1)
$1,799,000
$804 Per Sq Ft 5 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
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8 List property online Show property and follow-up with leads
CLOSING
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10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property