PREPARED FOR
LU LU KIM & HENRY KIM
OVERVIEW
Redwood City is situated on the San Francisco Peninsula 25 miles south of San Francisco and 27 miles north of San Jose It is strategically located between these two major cities, making it a part of the Silicon Valley region. The city enjoys a Mediterranean climate with mild, wet winters and warm, dry summers It experiences relatively moderate temperatures throughout the year Redwood City is an important part of Silicon Valley and is known for its thriving tech industry. It is home to numerous tech companies, startups, and venture capital firms Companies like Oracle, Electronic Arts, and Box have headquarters or significant operations in the city. The city is served by the Redwood City School District and the Sequoia Union High School District It is also home to the Canada College, a community college that offers various academic programs Redwood City has a vibrant cultural scene and offers a variety of recreational opportunities. The downtown area features theaters, restaurants, and shops The San Mateo County History Museum and the Fox Theatre are popular attractions. Additionally, Redwood City has several parks, including the beautiful Redwood Shores and Edgewood Park and Natural Preserve, providing outdoor activities and green spaces for residents and visitors. The city is well-connected by transportation infrastructure It is served by the Caltrain commuter rail system, making it convenient for residents to travel to nearby cities like San Francisco and San Jose Redwood City also has easy access to major highways, including US Route 101, which runs through the city. Redwood City's name is derived from the giant coastal redwood trees that were once abundant in the area It was originally a lumber town, with logging being a significant industry in the 19th century. Over time, it transformed into a more urbanized and diverse community, primarily due to its proximity to Silicon Valley. As of my last knowledge update in September 2021, Redwood City had a population of over 85,000 residents Please note that population figures may have changed since then due to natural growth and development. Redwood City is known for its mix of technology, culture, and natural beauty, making it an attractive place to live and work in the San Francisco Bay Area. It continues to grow and evolve as a dynamic part of Silicon Valley's innovation ecosystem
BUYER PROFILES
Reachingthe right audience for your property at the right time, and with the perfect messaging
01 02 03 04 05 06 07
Tech Professionals: Redwood City is located in the heart of Silicon Valley, making it a magnet for tech professionals in fields such as software development, engineering, data science, and entrepreneurship. People in these industries often move to the area for job opportunities at technology companies and startups.
Families: Redwood City's family-friendly neighborhoods and access to good schools make it an attractive destination for families with children Parents may move here to provide their kids with quality education and a safe environment.
Retirees: Some retirees choose to move to Redwood City for its pleasant climate, cultural attractions, and access to healthcare facilities. They may downsize to condos or retirement communities in the area.
Cultural Enthusiasts: People who appreciate cultural activities, such as theater, music, and art, are drawn to Redwood City's cultural scene. The presence of theaters, museums, and a diverse array of restaurants and cafes can attract this group.
Environmental Enthusiasts: Redwood City's proximity to natural preserves and parks, including the nearby Redwood Shores and Edgewood Park, appeals to those who enjoy outdoor activities and nature
Commute Convenience: Some individuals move to Redwood City to reduce commute times to major job centers like San Francisco and San Jose The availability of public transportation, including Caltrain, is a significant factor for these commuters
Entrepreneurs and Startups: As part of the Silicon Valley ecosystem, Redwood City can be an attractive location for entrepreneurs looking to start their own businesses or join the thriving startup community
It's important to note that while these are common types of individuals who may move to Redwood City, individual motivations and circumstances vary widely People have their unique reasons for choosing Redwood City as their new home, making it a diverse and dynamic community within the San Francisco Bay Area.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$290 M+
Closed Volume in 2024
Over 200
Transactions in 2024 #37
Teams in the Nation #11
Teams in California #14
Top 100 producing agents or teams in the SF Bay Area.
CASSANDRA SANDERS
Silicon Valley Specialist
Cassandra’s early challenges shaped her strong work ethic, instilling a deep sense of dependability, adaptability, and integrity. Born and raised in the San Francisco Bay Area, she has lived in several cities throughout Silicon Valley and now calls Atherton home
As an assistant to top developer John Lovewell, known for developing the Google Quad Campus in Mountain View, Cassandra gained hands-on experience in financial operations. This role deepened her understanding of high-value transactions, tax planning, and the strategies high-net-worth individuals use to manage their wealth, while also becoming the go-to person for tech issues.
During her time with Robert Half Staffing Solutions, she worked across various industries and roles, refining her multitasking, organizational, and problem-solving skills. Her interest in real estate grew while working as a property manager and leasing consultant, inspiring her to earn her license in 2022. She later took on a Head of Marketing position at a loan and real estate brokerage, where she played a key role in growing the business and building its brand.
Now, as part of the Oldham Group at Compass, Cassandra brings together all these experiences and qualities to deliver the best possible results for her clients, where her determination to succeed and her passion for serving others truly shine.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman 6506952750 laura iseman@compass com
Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com
Redwood City, CA 94061
1215 Chantal Way
DOM - Days on Market 9 LISTING DESCRIPTION SOLD
498,000
535,000
A show-stopping custom kitchen, truly fit to be the hub of the home! You won't be left wanting for cabinet or counter space in the expansive kitchen with large island perfect for gathering The kitchen is fitted with a wine refrigerator, stainless-steel appliances, gas range with hood, crisp white cabinetry, and granite counters Experience this unique end-unit townhome offering exceptional privacy plus sunshine exposure on three sides Stay cool with central AC, or enjoy the California weather on your private covered patio with ample versatile outdoor space This home checks all the boxes, attached two-car garage, open-concept kitchen, plus private outdoor space. Downstairs has a functional floor plan including living room with gas fireplace and a half bath. Upstairs, in addition to the large main bedroom suite with tray ceiling, walk-in closet, and attached bath, you'll find two more spacious bedrooms, storage, plus the second full updated bath. Take a dip in the community pool.
Listed Date Aug 22, 2020
Contract Date Aug 31, 2020
Sold Date Oct 01, 2020
Subject property
1215 Chantal Way
1215 Chantal Way, Redwood City, CA 94061
1555 Oxford St, Redwood City, CA 94061
317 Northumberland Ave, Redwood City, CA 94061
307 Carlos Ave, Redwood City, CA 94061
City,
Comparable property #1
Redwood City, CA 94061
1555 Oxford St
Listing description
Stylish end-unit townhome offering 1,620 sq ft of living space, modern updates, and abundant natural light This two-level residence features an open floor plan with large windows and sliding glass doors The inviting living room centers around a cozy fireplace, while the kitchen and dining area create a welcoming hub for gatherings Updated flooring includes laminate in the main living areas and LVP along the staircase and upstairs hallway, blending durability with style Upstairs are three bedrooms and two full baths, including a spacious primary suite with a sitting area and private enclosed balcony, while a convenient half bath serves the main level. Additional features include an attached two-car garage, a rear yard shaded by mature trees, and freshly designed interiors. Just minutes to Caltrain, local parks, and vibrant downtown dining and shopping, this home combines comfort, convenience, and a prime Peninsula location.
Date Sep 12, 2025 Contract Date Sep 28, 2025
Date Oct 16, 2025
Comparable property #2
Redwood City, CA 94061
317 Northumberland Ave
Listing description SOLD 8/5/25 SOLD
Welcome to this charming townhome in Redwood City, offering 1,720 sq ft of living space. This residence features three bedrooms, all upstairs, including a primary suite/retreat, and two full bathrooms, with an additional half bathroom conveniently located on the ground floor. The kitchen is equipped with a built-in oven range, refrigerator, garbage disposal, and Formica countertops, ideal for daily cooking needs Enjoy the warmth of the central forced air gas heating on chilly days, complemented by high ceilings in the primary suite that add a sense of spaciousness to the home The flooring throughout consists of a combination of carpet and laminate, providing comfort and durability For laundry, there is a convenient ingarage setup Relax in the cozy living room with a fireplace, perfect for family gatherings Sun room opens to the private patio & small yard for planting, sunbathing, enjoying your morning coffee or afternoon beverage! Additional highlights include a two-car attached garage making it a practical choice for those seeking a well-balanced living space. Interior painted
on next page
398,000
408,000
$819
Listed Date Jul 02, 2025
Contract Date Jul 11, 2025
Sold Date Aug 05, 2025
DOM - Days on Market 9
Redwood City, CA 94061
317 Northumberland Ave
Listing description (continued)
June 2025.
$1, 398,000
Asking Price $1, 398,000 Closing Price
$1, 408,000
PPSF $819
Listed Date Jul 02, 2025
Contract Date Jul 11, 2025
Sold Date Aug 05, 2025 DOM - Days on Market 9
Comparable property #2
Comparable property #3
Redwood City, CA 94061
307 Carlos Ave
551,000
Welcome to your new home at 307 Carlos Ave, a rare end-unit offering sophisticated spaces, comfort, and privacy of a single-family residence. Thoughtfully designed across approximately 1,900 square feet, this 3bedroom, 2.5-bath home showcases bright, open living spaces, natural light, and seamless indoor-outdoor flow with two balconies and a generous-sized patio Recently refreshed with high-end finishes throughout, this home features a spacious living room with oversized windows, a striking fireplace, and access to the private outdoor space The beautifully updated kitchen is both functional and stylish, flowing into an inviting dining area ideal for everyday living and entertaining Enjoy warm days by the community pool and peaceful evenings on your serene patio Additional highlights include an oversized two-car garage with built-in storage, in-unit washer and dryer and direct interior access for added convenience Perfectly situated on the border of prestigious Atherton and just minutes from downtown Redwood City, Menlo Park, Stanford University, and major commute corridors,
Listed Date Aug 07, 2025 Contract Date Aug 19, 2025 Sold Date Sep 03, 2025
Comparable property #3
Redwood City, CA 94061
307 Carlos Ave
Listing description (continued) this turnkey townhome blends elegant style with unbeatable access to the best of the Peninsula TRANSACTION INFORMATION
Original Listing Price
$1, 4 80,000
Last Asking Price
$1, 4 80,000
Closing Price
$1, 551,000
PPSF $816
Listed Date Aug 07, 2025
Contract Date Aug 19, 2025
Sold Date Sep 03, 2025
DOM - Days on Market 12
Comparable property #3
307 Carlos Ave
3 0 7 C a r l o s A v e n u e 3 1 7 N o r t h u m b e r l a n d A v e n u e 1 5 5 5 O x f o r d S t r e e t 3 $ 8 1 6 2 5 1 , 9 0 0 2 0 3 9 $ 1 , 4 8 0 , 0 0 0 $ 1 , 4 8 0 , 0 0 0 $ 1 , 5 5 1 , 0 0 0
S o l d l i s t i n g s
$ 5 3 0 / M o A u g 0 7 , 2 0 2 5 A u g 1 9 , 2 0 2 5 S e p 0 3 , 2 0 2 5 1 2 3 $ 8 1 9 2 . 5 1 , 7 2 0 1 7 2 0 $ 1 , 3 9 8 , 0 0 0 $ 1 , 3 9 8 , 0 0 0 $ 1 , 4 0 8 , 0 0 0
$ 3 6 0 / M o J u l 0 2 , 2 0 2 5 J u l 1 1 , 2 0 2 5 A u g 0 5 , 2 0 2 5 9 3 $ 7 5 3 2 . 5 1 , 6 2 0 1 6 6 2 $ 1 , 2 9 8 , 0 0 0 $ 1 , 2 9 8 , 0 0 0 $ 1 , 2 2 0 , 0 0 0
$ 4 6 0 / M o S e p 1 2 , 2 0 2 5 S e p 2 8 , 2 0 2 5 O c t 1 6 , 2 0 2 5 1 5
D O M C O N T R A C T A D D R E S S S O L D P P S F H O A F E E S L A S T A S K I N G C L O S I N G L I S T E D
Price to be Determined
Sold listing average (3) $1,393,000 Price estimate for 1215 Chantal Way
$798 Per Sq Ft
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Cassandra Sanders
Wow prospective buyers with a Zillow Showcase Listing.
Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!
page views on Zillow
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Digital Impressions
Leveragingour expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach Website Visitors2
in-housemedia team works with top publications to share compelling narratives about your home with your target buyer.
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
5 List property online
6 Show property and follow-up with leads
9 Schedule closing and work through contract terms
10 Close onthe
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions
The Power of Photography
Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.
INSTAGRAM
Engaging Open Houses
Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
