GREGORY RUSSELL
OVERVIEW
Sonoma is a historic city located in Sonoma County, approximately 45 miles north of San Francisco and 20 miles west of Napa. Known as the birthplace of California’s wine industry, Sonoma is famous for its picturesque vineyards, charming downtown plaza, and rich cultural heritage. The local economy is centered around wine production, tourism, hospitality, and small businesses, with numerous wineries, restaurants, and boutique hotels contributing to the area ’ s vibrant appeal. Sonoma Valley Unified School District serves the city’s students with a selection of elementary, middle, and high schools, and the area is also home to private and charter school options. The city offers abundant outdoor recreation, with popular spots including Sonoma Plaza, Sonoma Overlook Trail, and nearby regional parks that provide opportunities for hiking, biking, and picnicking. Transportation is supported by major routes such as Highway 12 and Highway 121, offering connections to Napa, Marin, and the greater Bay Area With a population of around 11,000 as of 2023, Sonoma maintains a small-town feel with a welcoming, community-focused atmosphere, blending scenic beauty, historic charm, and a thriving wine country lifestyle
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
03 04 05 01
Wine Country Enthusiasts: Buyers passionate about viticulture and wine culture are drawn to Sonoma for its world-renowned vineyards and wineries. Many seek second homes or permanent residences that offer easy access to tasting rooms, vineyard tours, and wine-related events.
02
Bay Area Retirees: Retirees from San Francisco, Marin, and the East Bay often relocate to Sonoma for its slower pace, beautiful landscapes, and vibrant community life. They value the area ' s mild climate, outdoor activities, and proximity to medical services and cultural attractions.
Young Families Seeking a Small-Town Feel: Families looking to raise children in a safe, tight-knit community appreciate Sonoma’s excellent schools, parks, and family-oriented events. The town’s walkable downtown and abundance of outdoor spaces make it ideal for an active family lifestyle.
Remote Workers and Creative Professionals: With the rise of remote work, many creative professionals and tech workers are moving to Sonoma for its peaceful setting and inspiring scenery. They are drawn to the blend of small-town charm with easy access to Bay Area hubs when needed.
Luxury Home Buyers and Investors: High-net-worth individuals are attracted to Sonoma’s luxury estates and vineyard properties, viewing them as both lifestyle investments and long-term financial assets. These buyers often seek homes with large parcels, modern amenities, and scenic views.
Sonoma attracts a diverse mix of buyers, from wine lovers and luxury estate seekers to young families and retirees looking for a relaxed, scenic lifestyle. With its historic charm, strong community feel, and proximity to Bay Area hubs, Sonoma offers an appealing blend of small-town living and world-class wine country experiences.
OLDHAM
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference
$290 M+
Closed Volume in 2024
Over 200
Transactions in 2024 #37
Teams in the Nation #11
Teams in California #14
Top 100 producing agents or teams in the SF Bay Area.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASSCOM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception. Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREWOLDHAM@COMPASSCOM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional
KRYSTAL RUBIO-GOMEZ
Sonoma County Specialist
Krystal grew up in the mountains of Northern California, where she developed a deep love for the natural beauty and tranquility of the region. After spending five years living in Monterey County, where her real estate career began, she ultimately chose to make Sonoma County her home. She was captivated by its stunning landscapes, vibrant communities, and coastal proximity. With an entrepreneurial spirit instilled from a young age, Krystal understands the power of homeownership and investment properties. She is fluent in Spanish and holds a Bachelor's Degree in Criminal Justice along with a Paralegal Certificate, giving her a strong advantage when navigating real estate contracts and documents.
Krystal is passionate about providing exceptional service to her clients in Monterey and Sonoma County, whether they’re buying or selling a home. Her goal is to offer a seamless real estate experience, ensuring that every client feels supported and informed throughout the entire process. Above all, she aims to become your lifelong
real estate advisor and trusted expert in the local market.
When Krystal isn't helping her clients achieve their real estate goals, you’ll find her exploring the beautiful Sonoma County countryside, biking, or cooking.
CLIENT
TESTIMONIALS
When we first listed our home for sale, we chose a realtor that had previously sold our home about 9 years ago. Little did we know that it was a bad decision. We ended up cancelling the listing and I went through the process of trying to find the best agent there is to list, sell and represent our home After Speaking with Krystal initially over the phone I knew instantly that should we be the perfect agent for us. (Even though I had three other agents I had yet to speak to. The owners of Oldham group Jen and Andrew were amazing as well and made us feel so comfortable and at ease. They explained everything meticulously in detail and lined out the process in such an organized manner. Their team is so efficient like a well-oiled machine. I cannot recommend Krystal (Oldham Group) enough. She is a wonderful and intelligent person, is so detailed and organized. Sends out emails and answers text and questions any time of day. She is always available, always on time and made this process so easy. She has such a bright and bubbly personality and makes you feel at ease in such a stressful time. I would one thousand percent find Kyrstal again if I ever need her to help buy or sell my home. She deserves more than 5 stars
SELLER
Krystal did an excellent job in guiding me through all aspects of my real estate experience. She was very responsive, answered all my questions, and knowledgeable in her ability to explain real estate documents and disclosures. Krystal was very personable and went above and beyond to help me find a house that would match my budget and my vision of home sweet home
BUYER
CLIENT TESTIMONIALS
Jennifer & Andrew have been great to work with - personally and professionally - in both the sale of our old house and purchase of our new one. Without getting into detail, our situation was quite complex on the purchase side - so much so that my wife and I agreed that it required more expertise than could be fairly expected of any typical realtor or broker. The Oldhams provided that expertise for us, and we ' ve already referred another couple to them. 5 stars!
BUYER AND SELLER
Jennifer and Andrew were wonderful to work with, starting with pricing and sales strategy right up to negotiations and closing Highly recommended They both are seasoned professionals able to manage the entire sales process, and having a lawyer on the team provides additional clarity for occasional complexities.
SELLER
Jen and Andrew have beyond exceeded our expectations They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and we ' re never just here to sell us any house When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
BUYER AND SELLER
OLDHAM GROUP
Jennifer Oldham DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham DRE #: 01207289 408 393 0773 andrew oldham@compass com
Laura Iseman 6506952750 laura iseman@compass com
Caitlin Yates DRE# 02137957 650 207 8102 caitlin yates@compass com
Sonoma, CA 95476
$1,075,000 $1,075,000 $1,075,000
ADDRESS
PROPERTY
267 Specht Rd, Sonoma, CA 95476
Specht Rd, Sonoma, CA 95476
San Luis Rd, Sonoma, CA 95476
1383 Larkin Dr, Sonoma, CA 95476
[1]20,600 SF / 0.47 AC
[2]25,170 SF / 0.58 AC
[3]16,500 SF / 038 AC
$1,120,000 $1,145,000 $1,145,000
Specht Rd, Sonoma, CA 95476
1160 Fryer Creek Dr, Sonoma, CA 95476
459 W MacArthur St, Sonoma, CA 95476
Jun 20, 2025
Jun 20, 2025
Sonoma, CA 95476
Comparable property #2
Sonoma, CA 95476
33 San Luis Rd
Wine Country Retreat Minutes from Sonoma Plaza Experience the best of wine country living in this beautifully turnkey home, perfectly nestled among rolling vineyards and working farms Just minutes from the historic Sonoma Plaza, you'll enjoy easy access to world-class dining, boutique shopping, and premier wine tasting all less than an hour from the Golden Gate Bridge Designed for seamless indoor-outdoor living, the openconcept floor plan extends effortlessly onto a spacious covered deck, complete with a sleek Mod-pool and hot tub The expansive backyard is an entertainer's dream, featuring a bocce ball court, BBQ area, horseshoe pit, and a large, lush lawn perfect for gatherings or quiet relaxation. Whether you ' re seeking a personal retreat or a proven short-term rental opportunity, this stylish property offers a rare blend of privacy, comfort, and proximity to all that Sonoma has to offer.
Date Aug 15, 2025 Contract Date Aug 15, 2025
Date Aug 15, 2025
Comparable property #2
33 San Luis Rd
Comparable property #3
Sonoma, CA 95476
1383 Larkin Dr
Listing description CLOSED 8/21/25
Tucked on a quiet street less than ten minutes from the Sonoma Plaza sits 1383 Larkin Drive This hidden gem of a neighborhood is known for its community park, open green space and popular bike path Abundant natural light and an open floor plan greet you as you enter the home An updated kitchen boasts granite countertops, custom cabinetry and stainless steel appliances Each of the two guest bedrooms are bright and spacious with windows inviting the natural light to spill in The guest bath has a tub and shower combo as well as a large vanity A primary suite offers a tranquil space to retreat to with warm natural light and a sliding glass door opening onto the yard. The bathroom features modern updates including two separate vanities and a large walk-in shower. With an expansive patio, a lush green lawn, and limitless potential - you have a peaceful haven in your backyard. The close proximity to many restaurants, wineries, and historical sites makes this property a rare find.
Listed Date May 21, 2025 Contract Date Aug 20, 2025 Sold Date Aug 21, 2025
DOM - Days on Market 91
Comparable property #3
1383 Larkin Dr
Comparable property #4
Sonoma, CA 95476
495 Eastin Dr
335,000
Asking Price
335,000
Listing description
Nestled in Sonoma's sought-after Eastside, this Eastin Estates home captures the essence of relaxed Wine Country living. Built by renowned local builder Steve Ledson, the 2,245 SF single-level residence offers 3 bedrooms, 2.5 baths, and a 3-car garage on a 9,270 SF lot. Light streams through a dramatic picture window in the formal living room, creating a warm welcome for family gatherings or quiet afternoons by the fireplace A dining room flows into the open kitchen and spacious family room, where a wood-burning stove and built-in shelves invite cozy evenings French doors open to a large backyard deck with built-in seating The first half is covered for year-round alfresco dining, while the open section is perfect for soaking in the sun At its center rests a thoughtful, spaceefficient cold tub ideal for starting or ending the day with calm renewal The generous primary suite offers direct patio access, perfect for savoring a cup of coffee in the fresh Sonoma air. With its blend of comfort and craftsmanship, this home offers convenience - ideally located in a beautiful tree-lined
300,000 PPSF $579
Listed Date Sep 03, 2025 Contract Date Sep 17, 2025 Sold Date Sep 29, 2025
Comparable property #4
Sonoma, CA 95476
495 Eastin Dr
Listing description (continued)
neighborhood, close to schools and commute routes, and just minutes from Sonoma's Historic Plaza with elevated dining, wine tasting, and boutique shopping all within an hour of SF
335,000
300,000
Listed Date Sep 03, 2025
Contract Date Sep 17, 2025
Sold Date Sep 29, 2025
Comparable property #4
Comparable property #5
Sonoma, CA 95476
1160 Fryer Creek Dr
350,000
415,000
Welcome to your new home in one of Sonoma's most sought-after neighborhoods! Nestled at the end of a quiet cul-de-sac and backing to peaceful open space, this custom-built gem offers over 2,400 sq ft of lightfilled, thoughtfully designed living. The flexible layout includes three bedrooms and a dedicated office. The spacious upstairs bedroom can serve as a guest room, hobby room, or private retreat Vaulted ceilings, skylights, and large windows flood the interiors with natural light The chef's kitchen boasts a 5-burner Thermador cooktop, built-in oven and microwave, generous island, and cozy breakfast nook A stunning circular dining roomset privately off the kitchen and living roomfeatures wraparound windows and opens to a charming additional patio, perfect for relaxing or dining al fresco The primary suite opens to the backyard and features a spa-like bath with soaking tub, stall shower, and double vanity. Enjoy the wraparound patio, beautifully maintained lowmaintenance landscaping, 2-car garage, carport, and close proximity to Sonoma Plaza, fine dining, schools, and bike
Listed Date Jul 23, 2025
Date Jul 30, 2025
Comparable property #5
Sonoma, CA 95476
1160 Fryer Creek Dr
Listing description (continued) paths Lovingly cared for by its original owner, this home is ready to welcome its next chapter TRANSACTION INFORMATION Original Listing Price
$1, 350,000 Last Asking Price $1, 350,000 Closing Price $1, 415,000
PPSF $588
Listed Date Jul 23, 2025
Contract Date Jul 30, 2025
Sold Date Aug 12, 2025
DOM - Days on Market
Comparable property #5
1160 Fryer Creek Dr
Comparable property #6
Sonoma, CA 95476
459 W MacArthur St
Listing description
Situated in the heart of Sonoma Wine Country...stroll to the Town Square, bustling with boutiques and eateries. Single level two-bedroom, two-bath plus office home with approx. 2,416 square feet of living space(according to tax records) on approximately a half acre lot. This desirable open floor plan seamlessly integrates the living, dining, and kitchen area, creating a spacious and inviting atmosphere to entertain family & friends The remodeled kitchen with crisp white cabinetry and quartz counters is equipped with modern appliances and wonderful center island, making meal preparation a pleasure The large primary bedroom suite features a walk-in closet, luxurious spa like bathroom with a sauna, separate stall rain shower & modern vanity Office/gym just off of the bedroom with french doors leading to zen like gardens & patio for sipping your morning coffee The second bedroom is located on the far end of the home with a lovely remodeled ensuite bathroom. Solar system included. Ample storage is available in the large detached two-car garage. So many possibilities with this huge
Listed Date May 30, 2025
Contract Date Jun 20, 2025 Sold Date Jun 20, 2025 DOM
Comparable property #6
Sonoma, CA 95476
459 W MacArthur St
Listing description (continued)
plot of land Please check w/the Town of Sonoma planning department regarding what can be built on this fabulous site or leave it alone and have a wonderful family retreat Hurry this one won't last!
Listed Date May 30, 2025
Contract Date Jun 20, 2025
Sold Date Jun 20, 2025
Comparable property #6
459 W MacArthur St
Price estimate for 267 Specht Road
Price to be Determined
Sold listing average (6) $1,410,000
$761 Per Sq Ft
22 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Krystal Rubio-Gomez
Wow prospective buyers with a Zillow Showcase Listing.
Only a fewlistingseach monthreceive the opportunitytobea Zillow Showcase Listing, let’s make one of them your home!
page views on Zillow
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded " new property alert emails" sent to interested buyers
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome. And when the sale is complete, I’ll be here to guide you through any future real estate needs
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE
EXCLUSIVE Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE
2 / LAUNCH
AS A COMPASS COMING SOON Generate Early Demand
Publicly launch yourproperty as a Compass
Coming Soon exclusively on Compass com
This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC
WEBSITES
Sell Better
Go liveonall public websites with the right price and maximum demand gained by pre-marketing.
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home. Plus, listing as a Coming Soon on our website can help boost your ranking on Google.
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet.
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites.
Pre-marketing drives results
Compass research shows that listings pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon before going active on the MLS are associated with these results:
30% Less Likely to Drop in Price1
20% Faster to Contract2
2.9% Higher Closing Price3
Pre-Market Your Home as a Compass Private Exclusive
Soft-Launch to an Exclusive
Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public
Test Your Price & Gain Insights
Know how buyers are engaging with your listing
These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients.
LEARN MORE AT COMPASS.COM/PRIVATE-EXCLUSIVES
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
AtCompass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey.
A Marketing Strategy for Every Home
As part ofCompass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most
A 33K+ Network of Top Agents Nationwide3
Anetwork that arms us withprivileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage
$216.8B 2024 Gross Transaction Value 2 intheUnited States1
Your Buyer Follows Compass
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe Reno Wine
Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume*
7.9K+
Number of agents
600+ Number of employees 110+
Offices throughout California
A letter from Compass
CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success. This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand.
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves.
Thank you,
Robert Reffkin Founder & CEO
Your Listing Launch
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
Asyourtrusted advisor,I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
1 Complete listing paperwork
2 Prepare your property for market
3 Pre-market and promote your property to Compass agents*
4 Develop and execute our marketing strategy and media plan
5 List property online
6 Show property and follow-up with leads
9 Schedule closing and work through contract terms
10 Close onthe
7 Monitor the market, provide updates and assess strategy
8 Review offers and negotiate the optimal contract propertyand assist with post-closing questions
The Power of Photography
Beautiful photography is oneof the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
Aproperty receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
Byleveraging Compass’ digital advertisingtools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer Compass tracks and measures the interest by using proprietary data results of every campaign which to serve ads to Facebook and Instagram users. allows for continued optimization.
INSTAGRAM
Engaging Open Houses
Whetheritbe in-person or a dynamicvirtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy* 53%
Assessing Our Strategy and Monitoring the Market
Using proprietary tools suchas Collections and Insights, we keep you informed of market conditions and traffic to your property.
Collections Insights
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property