PREPARED FOR SCOTT & TARA
OVERVIEW
Bernal Heights is a beloved San Francisco neighborhood perched on a hill just south of the Mission District, known for its sweeping city views, charming architecture, and strong sense of community. Centered around Bernal Hill, a popular park with walking trails and panoramic vistas, the neighborhood offers a perfect blend of urban energy and small-town warmth. Its sunny microclimate, colorful homes, and laid-back atmosphere make it a favorite among locals who value both character and connection.
The residential streets of Bernal Heights feature a mix of Victorian and Edwardian cottages, contemporary remodels, and hillside homes with gardens and terraces overlooking the city. Cortland Avenue serves as the neighborhood’s vibrant main street, lined with independent cafés, boutiques, and restaurants that give the area its village-like feel.
Bernal Heights has long been celebrated for its diversity and community spirit, with neighborhood events, block parties, and farmers’ markets that bring residents together. With its easy access to nearby districts like the Mission, Noe Valley, and Potrero Hill, as well as its proximity to highways and public transit, Bernal Heights offers the ideal balance of city convenience and relaxed, local living.
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging
01
02 03
Young Professionals & Couples: Typically aged 25–40, working in tech, design, or creative industries. Interests: Drawn to Bernal Heights’ central location, village-like charm, and proximity to the Mission District’s nightlife and dining Value updated condos or cozy single-family homes with modern finishes. Enjoy morning runs on Bernal Hill, working from local coffee shops, and spending weekends exploring neighborhood farmers’ markets.
Growing Families: Typically aged 35–50, with young children, working in professional fields such as education, healthcare, or tech management. Interests: Attracted to the neighborhood’s safe, friendly environment and walkable streets. Value singlefamily homes with yards, access to parks, and good nearby schools. Enjoy community events, afternoon strolls to Cortland Avenue, and weekend playdates at Precita Park or Holly Park.
Empty Nesters & Longtime San Franciscans: Typically aged 55–70, downsizing from larger homes elsewhere in the city or nearby suburbs. Interests: Appreciate Bernal Heights’ strong sense of community, scenic views, and slower pace compared to denser neighborhoods. Value smaller homes with charm and walkability to local shops. Enjoy gardening, walking Bernal Hill, and supporting local cafés and small businesses.
04
Creative Professionals & Remote Workers: Typically aged 30–50, working in arts, media, or technology, often self-employed or hybrid workers. Interests: Drawn to Bernal Heights’ eclectic, creative vibe and home styles with architectural character. Value spaces that allow for home offices, studios, or outdoor retreats Enjoy collaborating at local coworking spots, attending neighborhood art events, and relaxing with friends at hillside viewpoints.
Bernal Heights attracts a mix of buyers who value both community and character, from young professionals and creative remote workers to growing families and longtime San Franciscans With its hillside views, walkable streets, and small-town feel in the heart of the city, the neighborhood offers a perfect balance of urban convenience and neighborhood charm.
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
JERRY RICE JR.
Senior Luxury Agent
An integral part of Compass is the collaboration of high caliber, capable professionals and Jerry certainly fits that profile. Jerry brings a wealth of skill and professionalism to Compass through his football background. Born in Redwood City, and raised in Atherton, he attended Menlo High playing football for four years before “walking on ” to the UCLA program Within two years of being in the program, Jerry’s efforts earned him a scholarship for the rest of his collegiate career. Jerry is a graduate of UCLA with a Bachelor of Science in History. He would then go and play professionally for the Washington Redskins in 2014 and then in Montreal in the Canadian Football League the following two years. Son of Hall of Famer and Bay Area Legend, Jerry Rice, Jerry Jr would like to create a new generation of Rice excellence serving the needs of the community. Living in many places of the United States validates how progressive and unique the Bay Area really is. Many attributes that Jerry required playing sports translates in what the real estate business is about. Being able to work as a team striving for a common goal is a perfect example of that The Rice family background instilled the importance of hard work. Perseverance and dedication is what drove Jerry to the top tiers of competitive football, and he will demonstrate the same qualities into helping his clientele achieve a “touchdown scenario”.
Strategy, communication, and execution are the three main components to generating a game winning outcome. Jerry’s commitment to you would be to work diligently to prepare for a successful transaction by providing rewarding strategies and vital information to ensure the best outcome. The range and variety of networks he established over his life as well as within Compass will be advantage to his clients experiencing the “RICE” way.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Jerry helped me sell one property and buy another. During the process, which took place during the pandemic, Jerry was incredibly patient as we looked at dozens of homes until we found the perfect place. As I put in an offer and negotiated with the sellers, I always felt that Jerry had my best interest at heart and worked diligently to make sure I got the house I wanted at a reasonable price. When it came time to sell my other property, Jerry and his team made sure it was seen by as many potential buyers as possible and ensured I got a fair offer. During all of our interactions, I felt respected and heard and truly believed I was in good hands. I highly recommend Jerry and his team!
SELLER AND BUYER
We can’t say enough about what an amazing agent Jerry is! In the roughest economic time during a pandemic he managed to sell our condo in record time (7 days to be exact) with an over asking offer. He made the entire process seamless and actually enjoyable. Professional, knowledgeable, and always responsive are just a few ways to describe Jerry! Hands down the best agent in the game!
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
SELLER AND BUYER
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Subject property
San Francisco, CA 94110 156 Bronte St
LISTING DESCRIPTION
Extraordinary remodeled 4 Bedroom, 2 Bath Home with all the right fixtures. This home is Stylish! Great for entertaining with room for guests and a home office. Walking distance to Cortland and the Farmers Market. Easy access to all freeways and public trasportation. Open House 11/13, 11/14 from 9 AM -4 PM.
2004
Date Dec 07, 2004
Subject property
156 Bronte St
ADDRESS SUBJECT
156 Bronte St, San Francisco, CA 94110
4136 Folsom St, San Francisco, CA 94110
407 Banks St, San Francisco, CA 94110
81 Nebraska St, San Francisco, CA 94110
ADDRESS SUBJECT
156 Bronte St, San Francisco, CA 94110
4136 Folsom St, San Francisco, CA 94110
CONTRACT DATE Dec 05, 2004 -
DATE Dec 07, 2004
407 Banks St, San Francisco, CA 94110
81 Nebraska St, San Francisco, CA 94110
Sep 19, 2025
ADDRESS SUBJECT
156 Bronte St, San Francisco, CA 94110
126 Putnam St, San Francisco, CA 94110
462 Prentiss St, San Francisco, CA 94110
672 Prentiss St, San Francisco, CA 94110
ADDRESS SUBJECT
156 Bronte St, San Francisco, CA 94110
126 Putnam St, San Francisco, CA 94110
462 Prentiss St, San Francisco, CA 94110 COMP #6
672 Prentiss St, San Francisco, CA 94110 CONTRACT DATE Dec 05, 2004 Jul 17, 2025 Apr
ADDRESS SUBJECT
156 Bronte St, San Francisco, CA 94110
341 Prentiss St, San Francisco, CA 94110
301 Banks St, San Francisco, CA 94110
524 Ellsworth St, San Francisco, CA 94110
ADDRESS SUBJECT
156 Bronte St, San Francisco, CA 94110
341 Prentiss St, San Francisco, CA 94110
301 Banks St, San Francisco, CA 94110 COMP #9
524 Ellsworth St, San Francisco, CA 94110
Multi Family, Duplex
Comparable property #1
San Francisco, CA 94110
Listing description
This charming Bernal Heights home blends pride of ownership, thoughtful updates, and a beautifully manicured outdoor space, near Cortland Avenue's shops and dining. The main level features a bright kitchen and dining area, two bedrooms with garden views, and a skylit full bath. A retro-inspired kitchen boasts tile counters, contemporary cabinetry, and a mix of vintage/new appliances, including a stunning Wedgewood gas range. Lower level amenities boast a permitted primary suite with a private bath that opens to a sunny landscaped backyard perfect for relaxing and entertaining with multiple sitting areas and a spacious patio. Recent upgrades include a new roof (2025), refinished floors, new lighting, and fresh paint A one-car-plus garage provides storage and laundry Enjoy Bernal Heights' sunny microclimate, easy freeway access, a vibrant farmer's market, Holly Park, and panoramic city views from Bernal Hill This special home offers unparalleled living in a very sought-after San Francisco neighborhood
Comparable property #1
4136 Folsom St
Comparable property #2
San Francisco, CA 94110
Listing description
In one of South Bernal's most walkable pockets just off Cortland Ave on a flat, tree-lined block sits this luminous, updated SFH. At nearly 2,000 sq ft, this 3++ bd/3 ba residence blends stylish interiors w/ serene outdoor spaces in a flexible layout. Main lvl boasts a west-facing LR flooded w/ light, flowing into a chef-worthy kitchen w/ refined hardware, abundant counters & chic built-ins. A glass door opens to an expansive deck, perfect for entertaining, overlooking a landscaped yard ideal for yoga or al fresco dining. Also on this lvl: full ba, laundry, & flex office/guest rm. Upstairs, 2 tranquil bds share a light filled Jack-and-Jill ba w/ city views, each offering privacy & calm. Downstairs reveals versatile space w/ its own full ba (w/permit) + direct yard access, plus 3 finished rms perfect as gym, media, guest suites or bdrms Outdoors, a sun-soaked yard w/ mature plum tree & drought-tolerant landscaping provides a peaceful retreat Carport + ample street pkg, w/ quick access to 101/280, Alemany Farmers Market & Cortland shops complete this beautiful home Rare combo of
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TRANSACTION INFORMATION
Original Listing Price $1,195,000
Last Asking Price $1,195,000
Comparable property #2
San Francisco, CA 94110
407 Banks St
Listing description (continued)
scale, style & indoor-outdoor flow equally suited for growth, entertaining, or retreat!
TRANSACTION INFORMATION
Original Listing Price
$1,195,000
Last Asking Price $1,195,000
Closing PricePPSF $618
Listed Date Oct 02, 2025
Date
Comparable property #2
407 Banks St
Comparable property #3
San Francisco, CA 94110
Listing description
Welcome to 81 Nebraska Street This spacious four-bedroom, two-bath home combines comfort, functionality, and San Francisco charm. Enjoy parking for two cars, ample basement storage, and a backyard retreat that's perfect for relaxing or entertaining. The versatile layout provides room for both everyday living and future possibilities. Nestled in the heart of Bernal Heights, the home offers easy access to public transportation and the shops, cafes, and restaurants along Cortland Avenue. Known as San Francisco's backyard, Bernal Hill is lovingly cultivated by residents through its patchwork of neighborhood gardens and stairways, and offers one of the city's most iconic wraparound views. On weekends, you ' re just minutes from the Alemany Farmers' Market on Saturdays and the Flea Market on Sundays, bringing a small-town spirit to city living With its welcoming neighborhood vibe, modest yet charming homes, and unbeatable views, 81 Nebraska Street is the perfect opportunity to enjoy the best of Bernal Heights
Comparable property #3
Nebraska St
Comparable property #4
San Francisco, CA 94110 126 Putnam St
Listing description
3BR/2BA single family home in Bernal Heights A lovely center patio & multiple skylights give this midcentury home tremendous natural light Formal living room w/ floor to ceiling windows & wood burning fireplace Formal dining room w/ direct access to a sunny center patio Remodeled chefs kitchen w/ quartz countertops & stainless steel appliances including a 4-burner gas range 2 ample sized bedrooms & a remodeled bath w/ shower over tub complete the main level The lower level was remodeled & expanded in 2018 with permits (and further remodeled in 2023) and includes a family room w/ wet bar, laundry room & primary bedroom w/ walk in closets & a spa-like en-suite bath Direct access from the family room to the sunny west facing landscaped yard/patio is perfect for indoor/outdoor entertaining Beautiful wood floors up and polished concrete floors down Recessed lighting & double paned windows throughout Solar panels & a sizable 1-car garage w/ office & workshop areas & excellent storage Fantastic Bernal location. Walk to the shops & restaurants along Cortland Close to the Alemany Farmers
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Listing Price $1,795,000 Last Asking Price $1,795,000 Closing Price $1,950,000 PPSF $1,012
Listed Date Jun 18, 2025
Contract Date Jul 17, 2025
Sold Date Aug 06, 2025 DOM - Days on Market
Comparable property #4
San Francisco, CA 94110
126 Putnam St
Listing description (continued)
Market, public transportation & EZ freeway access
Original Listing Price $1,795,000
Asking Price $1,795,000 Closing Price $1,950,000 PPSF $1,012
Listed Date Jun 18, 2025
Contract Date Jul 17, 2025
Sold Date Aug 06, 2025 DOM - Days on Market 29
Comparable property #4
126 Putnam St
Comparable property #5
San Francisco, CA 94110
462 Prentiss St
Listing description
Discover unparalleled contemporary luxury in this rare, newly constructed Bernal Heights residence Designed for modern living, the open-concept main level seamlessly blends sophistication and functionality, featuring premium Thermador stainless steel appliances and chic quartz countertops in the gourmet kitchen Expansive NanaWall doors merge indoor elegance with a serene, landscaped garden, creating an ideal space for entertaining. Bathed in natural light, this home offers breathtaking East Bay views from multiple perspectives. A striking glass-encased floating wood staircase leads to the upper levels, enhancing the architectural allure. The versatile EV ready garage adapts to your lifestyle, whether for parking or creative use. Nestled near the vibrant Cortland shopping district, enjoy proximity to trendy cafes, top restaurants, Good Life Grocery, and daily conveniences. With freeway access nearby, commuting across San Francisco or beyond is a breeze. This meticulously crafted Bernal Heights gem delivers a unique chance to own a luxurious, contemporary haven in one of the city's
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Listed Date Mar 26, 2025
Contract Date Apr 09, 2025 Sold Date May 08, 2025
Comparable property #5
San Francisco, CA 94110
462 Prentiss St
Listing description (continued)
most desirable neighborhoods, combining style, comfort, and unbeatable connectivity
TRANSACTION INFORMATION
Original Listing Price
$2,099,000
Last Asking Price
$2,099,000 Closing Price $2,325,000
PPSF $1,178
Listed Date Mar 26, 2025
Contract Date Apr 09, 2025
Sold Date May 08, 2025
DOM - Days on Market 14
Comparable property #5
462
Prentiss St
San Francisco, CA 94110
description
Wonderful home in Bernal has it all Redone kitchen, new addition with bedroom, family room, and full bath, level yard, parking, skylights, period detailing, yet updated amenities including AC! Must see this great home. close to transportation and shopping and freeway access.
Date Aug 18, 2025
Comparable property #6
672 Prentiss St
Comparable property #7
San Francisco, CA 94110
Listing description
Charming remodeled 3-bedroom, 2-bedroom single-family home in Bernal Heights. This sunny 1,744 sq ft residence features hardwood floors, recessed lighting, and a cozy fireplace in the living area. The chef's kitchen boasts stainless steel appliances, stone countertops, and plenty of cabinet space. There are two options for a primary suite, one on the lower level and one on the upper level. The room on the lower level is incredibly spacious with access to the backyard it would be a great primary bedroom or den area for the family. Two bedrooms are located upstairs. Both bathrooms have modern updates. The attached two car garage is a rare commodity in San Francisco with space for two cars side-by-side and storage The private backyard is full of potential Located just steps from Cortland Ave with easy access to cafes, shops, parks and public transit This home combines comfort, style and community in the heart of Bernal Heights
Jun 06, 2025 Contract Date Sep 09, 2025 Sold Date Sep 19, 2025
Comparable property #7
341 Prentiss St
Comparable property #8
San Francisco, CA 94110
Listing description
This bright Bernal Heights duplex has been tastefully renovated and is move-in ready! Detached on three sides and filled with natural light, it's perfect for owner-occupants seeking rental income or investors alike The larger unit (301 Banks St) offers 913 sq ft with 2 bedrooms, 1 full bath with shower-over-tub, spacious living room, and an eat-in kitchen with Quartz countertops, beautiful wood cabinetry, and stainless steel refrigerator and range. The second unit (1100 Cortland Ave) is 704 sq ft with 2 bedrooms, a full bath (also with shower-over-tub), and a living room/kitchen combo featuring Quartz counters and a stainless refrigerator and range. Both units have in-unit washer/dryer hookups. Upgrades include newer dualpane windows and a newer roof. The property has a 1-car garage as well as off-street parking pads for each unit (3-car parking total). A fenced side yard provides a sunny patio and level lawn area. Can also be purchased as separate TIC units: For unit 301 Banks St, see MLS #425052492; For unit 1100 Cortland Ave, see MLS #425052450. Located in desirable Bernal
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$1,595,000
Asking
$1,595,000 Closing Price $1,550,000 PPSF $959
Listed Date Jun 09, 2025
Contract Date Aug 11, 2025 Sold Date Aug 19, 2025
Comparable property #8
San Francisco, CA 94110
301 Banks St
Listing description (continued)
Heights, the home is just steps from the many neighborhood-favorite restaurants, pubs, coffee houses and specialty shops that line Cortland Ave Bernal Heights and Holly Parks are nearby Walk score: 93
Listed Date Jun 09, 2025
Contract Date Aug 11, 2025
Sold Date Aug 19, 2025
Comparable property #8
301 Banks St
Comparable property #9
San Francisco, CA 94110 524
Listing description
This renovated 3BDR/2BA Victorian complete w a bonus home office/guest space is everything you ' ve been looking for! With a 93 Walk Score and steps from Cortland's village, this light-filled home offers spacious, open living across two levels - perfect for family, entertaining, and more The sunwashed living, kitchen, and dining space is the heart of the home, where French doors open to a spacious deck and a pro landscaped stone patio with a lush, private, low-maintenance garden. The reno'd kitchen features quartz countertops, stainless appliances, an induction range, ceramic tile backsplash, and abundant work and storage space. 2 generous BDRs filled w morning light share a full, tiled bath w a vintage clawfoot tub. Upstairs, the sumptuous principal suite offers a walkout balcony and walk-in closet. Across the hall is an ideal children's BDR and a beautifully renovated tiled bath. The west-facing garden feels like a private resort, shaded by mature palms, evergreens, and a prolific lemon tree. Warm wood floors throughout. The expansive garage offers 2 large storage rooms and
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$1,395,000
Asking
$1,395,000 Closing Price $1,900,000 PPSF $1,434
Listed Date May 29, 2025
Contract Date Jun 06, 2025
Date Jun 30, 2025
Comparable property #9
San Francisco, CA 94110
524 Ellsworth St
Listing description (continued)
potential for future expansion Just a 1 min walk to Cortland's shops, restaurants, and cafs A 12-min walk to the Saturday farmers market, and close to tech shuttles, public transit, 101/280 - wow!
Listed Date May 29, 2025
Contract Date Jun 06, 2025
Sold Date Jun 30, 2025
Comparable property #9
524 Ellsworth St
3 0 1 B a n k s S t r e e t 4 2 1 , 6 1 7 2 7 9 6 $ 1 , 5 9 5 , 0 0 0 $ 1 , 5 9 5 , 0 0 0 $ 1 , 5 5 ,0 0 0 0 $ 9 5 9J u n 0 ,9 2 0 2 5 A u g 1 1 , 2 0 2 5 A u g 1 ,9 2 0 2 5 6 3 5 2 4 E l l s w o r t h S t r e e t 3 2 1 , 3 2 5 1 7 5 1 $ 1 , 3 9 5 , 0 0 0 $ 1 , 3 9 5 , 0 0 0 $ 1 ,9 0 ,0 0 0 0 $ 1 , 4 3 4M a y 2 ,9 2 0 2 5 J u n 0 6 , 2 0 2 5 J u n 3 ,0 2 0 2 5 8
3 4 1 P r e n t i s s S t r e e t 3 2 1 , 7 4 4 1 7 5 1 $ 1 ,9 8 8 , 8 8 8 $ 1 , 8 4 8 , 8 8 8 $ 1 , 7 3 ,0 0 0 0 $ 9 9 2J u n 0 6 , 2 0 2 5 S e p 0 ,9 2 0 2 5 S e p 1 ,9 2 0 2 5 9 5
Price estimate for 156 Bronte Street
$1,388,888 - $1,588,888
Agent notes
Hi Scott,
I wanted to share a brief overview of how your home at 156 Bronte Street fits into the current Bernal Heights market.
Based on recent comparable sales and active listings, the range for properties of similar size and location is between approximately $882 to $1,178 per square foot This wide range reflects differences in condition, updates, and layout among homes in the area.
Given that your property was purchased over 20 years ago, the next important step will be for me to walk through the home in person. This allows me to assess any upgrades, deferred maintenance, or potential improvements that could affect market positioning and value Once I see the property firsthand, I’ll be able to provide a more accurate price opinion and strategic recommendations for preparing it for market.
For reference, the average nearby home (roughly 1,600–1,900 sq ft) is currently selling around $1.6M to $1 8M, depending on finishes and condition
I’d be happy to schedule a convenient time to stop by and take a closer look this will help us determine the most competitive and realistic pricing
Sold listing average (6)
$1,815,833
$1,067 Per Sq Ft 46 Days on Market
Pending listing average (1)
$1,480,000
$816 Per Sq Ft 15 Days on Market
Active listing average (2)
$1,246,500
$782 Per Sq Ft 12 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
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Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your
property