1024 Mary Ave Cupertino James Laden Listing Presentation

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PREPARED FOR

SAGAR & LEENA SHELKE

OVERVIEW

Cupertino is a city located in Santa Clara County situated in the heart of Silicon Valley, approximately 45 miles south of San Francisco and 6 miles west of San Jose Cupertino's economy is heavily influenced by the technology industry, with major companies such as Apple Inc. headquartered there Apple's main campus, known as Apple Park, is an iconic feature of the city

Many other technology companies also have a presence in Cupertino and the surrounding Silicon Valley area Cupertino is known for its excellent public schools, which consistently rank among the top in the nation. The Cupertino Union School District and the Fremont Union High School District serve the city's students The city is home to several parks and recreational facilities, providing opportunities for outdoor activities and community events. Popular parks include Memorial Park, Blackberry Farm, and Rancho San Antonio County Park Cupertino's population is culturally diverse, with residents from various backgrounds and nationalities. This diversity is reflected in the city's culinary scene, which offers a wide range of international cuisines Cupertino is served by several major highways, including Interstate 280 and State Route 85, providing convenient access to other parts of the Bay Area Public transportation options include bus services operated by the Santa Clara Valley Transportation Authority (VTA). Overall, Cupertino is a vibrant city with a strong emphasis on technology, education, and community Its location in Silicon Valley makes it a hub for innovation and economic activity.

BUYER PROFILES

Reachingthe right audience for your property at the right time, and with the perfect messaging

01 02 03 04 05 06

Tech Professionals: Cupertino's proximity to Silicon Valley and its status as the headquarters of Apple Inc make it an attractive destination for professionals working in the technology industry Engineers, developers, designers, and executives may choose to move to Cupertino for job opportunities and networking

Families: The city is known for its excellent public schools, which consistently rank among the top in the nation Families with children may move to Cupertino specifically for access to quality education and a safe, family-friendly environment

Entrepreneurs: Silicon Valley is a hotspot for innovation and entrepreneurship, and Cupertino is no exception Individuals with entrepreneurial ambitions may move to Cupertino to launch startups or to be closer to the startup ecosystem

International Residents: Cupertino's diverse population includes a significant number of residents from various countries, particularly China and India People from abroad may move to Cupertino for work, education, or to be part of the multicultural community.

Retirees: While Cupertino's cost of living is relatively high, its pleasant climate, access to amenities, and active community make it an attractive destination for retirees who can afford the lifestyle. Retirees may choose to move to Cupertino to enjoy its parks, cultural offerings, and proximity to other attractions in the Bay Area.

Urban Professionals: Some individuals may be drawn to Cupertino's suburban setting while still wanting to be close to the cultural and economic opportunities of nearby cities like San Francisco and San Jose Cupertino offers a balance of urban amenities and a more relaxed lifestyle.

Overall, people move to Cupertino for a variety of reasons, including career opportunities, education, lifestyle preferences, and cultural diversity. The city's vibrant community and strong economy make it an appealing destination for many.

ABOUT OUR TEAM

The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.

$290 M+

Closed Volume in 2024

Over 200 #37

Transactions in 2024

Teams in the Nation

#11 #14

Teams in California

Top 100 producing agents or teams in the SF Bay Area.

JAMES LADEN

BAY AREA SPECIALIST

REALTOR® | DRE 01788981

650.663.2068

JAMESLADEN@COMPASSCOM

Having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market This means also to help you in understanding each step of the buying or selling process. This commitment level has helped me build a remarkable track record of delivering results.Nothing is more exciting to James than the gratifying feeling he gets from helping people meet their real estate needs. You can count on him to always do what's in your best interest. James prides himself on being honest, trustworthy, and knowledgeable in the real estate market. He knows how important it is to find your dream home or get the best offer for your property. Therefore he will make it his responsibility to help you achieve those goalsWhether you are an experienced investor or a first time buyer, James can help you in finding the property of your dreams

AREAS SERVICED

Santa Clara County

Learn more by visiting https://oldhamgroupluxury.com/team

JENNIFER OLDHAM

TEAM LEADER

REALTOR® | DRE 01325650

415.707.5498

JENNIFER@COMPASS.COM

Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients.   Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.

Jennifer has built the team on three simple principles:  1.  Be Kind, 2. Be Professional, 3. Be an Expert.  Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.

Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves

Learn more by visiting https://oldhamgroupluxury.com/team

seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all.  Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.

ANDREW OLDHAM

TEAM LEADER | ATTORNEY

REALTOR® | DRE 01207289

650.640.3098

ANDREW.OLDHAM@COMPASS.COM

Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.

Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states.  When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business

Learn more by visiting https://oldhamgroupluxury.com/team

partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.

I worked with James Laden Twice, As I initially wanted to sell my house in late 2022 but changed my mind. and James stood beside me understanding my concerns . James Laden has exceeded my expectations twice by now First as my listing agent 4 months ago He sold my home for over asking price in just THREE days in my subdivision AND I was out of state and he handled everything for me Seamlessly. Including, taking care of my house with painters and contractors that got the house ready for sale. Now I've moved to Tennessee and needed a very attentive agent to have excellent detail and communication. He found the perfect buyers/multiple offers for me to decide (with many competing offers) in 3 days. He also got a closing in 26 days Again, miraculous in this market He has even provided references for excellent contractors to remodel the home in a reasonable timeframe The most amazing thing about James is that he cares. He was very genuine, He truly cared about my first home. It doesn't matter to him if you are a buyer or seller or if you are a $200k buyer or a million dollar buyer. You are treated exactly the same. I'm so grateful for him. I believe he has realtor superpowers and the heart of a giant. You cannot go wrong with James Laden and that million dollar smile

SELLER

James is a fantastic Realtor who helped us find our new home in a dream area. We never thought that we would be able to get into a prestigious area in the Bay Area but James brought all of our goals to life, even meeting our budgetary goals. He was industry savvy at knowing all of the various areas in the Bay Area, connected to the real estate industry in such a way that he could recommend properties for us that suited our taste, and was always professional as well as easy to work with throughout the entire process Likewise, he sold our original home overnight and for significantly higher than our asking price We would highly recommend James and his services for purchasing a new home - he made our dream into a reality

SELLER AND BUYER

Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.

SELLER AND BUYER

CLIENT TESTIMONIALS OLDHAM GROUP

Jennifer Oldham

DRE #: 01325650 408 835 4119 jennifer@compass.com

Andrew Oldham

DRE #: 01207289 408 393 0773 andrew.oldham@compass.com

Laura Iseman

650.695.2750 laura iseman@compass com

Caitlin Yates

DRE# 02137957 650 207 8102 caitlin yates@compass com

ADDRESS SUBJECT

10421 Mary Ave, Cupertino, CA 95014

10359 Mary Ave, Cupertino, CA 95014

21091 Red Fir Ct, Cupertino, CA 95014

10465 Mary Ave, Cupertino, CA 95014

ADDRESS SUBJECT

10421 Mary Ave, Cupertino, CA 95014

10359 Mary Ave, Cupertino, CA 95014

21091 Red Fir Ct, Cupertino, CA 95014

10465 Mary Ave, Cupertino, CA 95014

PROPERTY

ADDRESS SUBJECT

10421 Mary Ave, Cupertino, CA 95014

10134 Congress Pl, Cupertino, CA 95014

21697 Lomita Ave, Cupertino, CA 95014

21089 Red Fir Ct, Cupertino, CA 95014

ADDRESS SUBJECT

10421 Mary Ave, Cupertino, CA 95014

10134 Congress Pl, Cupertino, CA 95014

21697 Lomita Ave, Cupertino, CA 95014 COMP #6

21089 Red Fir Ct, Cupertino, CA 95014

CONTRACT DATE - Apr 09, 2025 Aug 15, 2025 Jun 27, 2025

PROPERTY

ADDRESS SUBJECT 10421 Mary Ave, Cupertino, CA 95014

McClellan Rd, Cupertino, CA 95014

ADDRESS SUBJECT

10421 Mary Ave, Cupertino, CA 95014 COMP #7

21997 McClellan Rd, Cupertino, CA 95014

CONTRACT DATE - Apr 17, 2025

SOLD DATE Jul 22, 2016 Apr 28, 2025

DOM - DAYS ON MARKET - 21

PROPERTY TYPE

Comparable property #1

Cupertino, CA 95014 10359

OPEN: 9/27 11:30AM - 01:30PM VIRTUAL TOUR

Listing description

Welcome to this two-story townhome featuring 2 bedrooms and 1 5 bathrooms in the desirable Casa De Anza community Enter through a private front yard into a hallway with a gourmet kitchen on the left, showcasing granite countertops, stainless steel appliances, and ample white cabinetry The kitchen flows into a dining area and spacious living room with a cozy fireplace and recessed lighting throughout A sliding door opens to a private backyardperfect for indoor-outdoor living. A convenient half bath and in-unit washer and dryer are located on the right side of the hallway. Upstairs, the primary bedroom boasts two closets (including a walk-in) and access to a private balcony. The second bedroom is spacious and front-facing. The full bathroom features two granite vanities and a shower over tub. Additional highlights include a detached 1-car garage, 1 reserved parking space, and ample visitor parking. Enjoy community amenities such as a clubhouse, tennis court, swimming pool, and playground. Located near Cupertinos restaurants, shopping, and groceries, with easy access to Hwy 85 and

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Comparable property #1

Cupertino, CA 95014

10359 Mary Ave

Listing description (continued)

280 and a short commute to tech companies Top-rated public schools

Don't miss this great opportunity!

TRANSACTION INFORMATION

Original Listing Price

$990,000

Last Asking Price $990,000

Closing PricePPSF $814

Listed Date Sep 11, 2025 Contract DateSold Date -

Comparable property #1

10359 Mary Ave

Comparable property #2

Cupertino, CA 95014

21091 Red Fir Ct

Listing description

Welcome to 21091 Red Fir Ct a beautifully updated 3-bed, 1 5-bath townhome-style condo nestled in a quiet Cupertino cul-de-sac. The sun-lit main level showcases a brand-new modern kitchen with quartz counters and stainless appliances, while both renovated baths echo the same fresh, modern palette move-in ready from day one. Multiple outdoor spaces for when you want fresh air and dual-pane windows when you want absolute serenity - work or play this home has you covered!

Comparable property #2

21091 Red Fir Ct

Comparable property #3

Cupertino, CA 95014

Listing description

Totally remodeled Townhome, North facing with Southern backyard Great for starter. Bright and open floor plan. Two bedrooms and one and half bathroom. Upstair bathroom can be easily changed to two bathrooms. Kitchen features with Quartz Counter top, stain steel appliances with brand new dishwasher, fridge and stove. Fully remodeled bathrooms. Double pane windows, central heating and A/C. The community has Swimming pool, tennis court, play ground, club house etc. Top Cupertino schools: Garden Gate Elem, Lawson Middle and Monta Vista High.

Listed Date May 08, 2025 Contract Date Jun 09, 2025

Date Jun 20, 2025

Comparable property #3

10465 Mary Ave

Comparable property #4

Cupertino, CA 95014

Listing description

Please note that this is a townhouse-style single-family home In the title report, it is listed as Fee, so you dont have to worry about the Balcony Law SB326 messing up your loan process. This is an unbeatable dealan independent home with an affordable price, top-rated schools, and unbeatable transportation access. What are you waiting for? Inside, the high ceilings make the space feel open and bright. This 1,330 sq. ft. home features 2 bedrooms and 2 bathrooms, offering both comfort and functionality. Additionally, it includes an office area and a small loft, expanded the usable space. The two-car garage, plus extra parking space in front, ensures a hassle-free parking experience. With parks, supermarkets, schools, and major company shuttle stops all within walking distance, convenience is at your doorstep Join us for the Open House this weekend we look forward to seeing you!

Listed Date Apr 03, 2025 Contract Date Apr 09, 2025 Sold Date Apr 30, 2025

Comparable property #4

Comparable property #5

Cupertino, CA 95014

SOLD 9/4/25 SOLD 8.0% BELOW ASKING

Listing description

Located in one of Cupertino's most desirable neighborhoods, this beautiful home offers access to top-rated schools: Abraham Lincoln Elementary, Kennedy Middle, and Monta Vista High, all boasting exceptional 10/10 test scores on GreatSchools. Its an ideal choice for families who prioritize education. Enjoy the rare benefit of an expansive backyard-style patio. Inside, the home features an airy, open layout with vaulted ceilings and abundant natural light. It includes two ensuite bedrooms and two versatile loft areas, which are ideal for a home office, gym, or playroom. The inviting living room showcases a cozy fireplace and flows seamlessly into the open dining area. The modern kitchen is equipped with ample white cabinetry, sleek countertops, and stainless steel appliances A rare three-car side-byside garage provides exceptional convenience and storage Just minutes from Apples campus and within walking distance to De Anza College, Whole Foods, and Memorial Park, this home is also a short drive from local hotspots like Main Street Cupertino The location offers easy access to the

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$1,380,000

Asking Price

$1,280,000 Closing Price $1,270,000 PPSF $1,036

Listed Date Jul 23, 2025

Contract Date Aug 15, 2025

Sold Date Sep 04, 2025

DOM - Days on Market 23

Comparable property #5

Cupertino, CA 95014

21697 Lomita Ave

Listing description (continued)

Stevens Creek Trail and Blackberry Farm Golf Course Disclaimer: County records show 2,622 sqft lot; Realist shows 1,993 sqft lot Buyer to verify lot size and all other info TRANSACTION INFORMATION Original Listing Price $1,380,000 Last Asking Price $1,280,000 Closing Price $1,270,000 PPSF $1,036

Listed Date Jul 23, 2025

Contract Date Aug 15, 2025

Sold Date Sep 04, 2025

DOM - Days on Market 23

Comparable property #5

21697 Lomita Ave

Comparable property #6

Cupertino, CA 95014

Listing description

Nestled in a prestigious Cupertino neighborhood, this east-facing, 1-story end-unit townhouse blends comfort, style, and convenience Elegantly designed, it boasts a bright open floor plan and a spacious private courtyard- ideal for everyday living, relaxing, and entertaining The open living and dining area features a new light fixture, engineered hardwood floor, and double-paned windows Sliding patio doors from the spacious bedroom and living room open to charming outdoor views. The updated kitchen offers recessed light, granite countertops, a breakfast bar, stainless steel appliances, and ample cabinet space. Additional highlights- central A/C, in-unit laundry, and an assigned covered carport. Enjoy a prime location near Apple Park, Cupertino Main Street, shops, groceries, and major employers transit access. for a smooth commute. Close proximity to top Cupertino schools- Monta Vista High, Kennedy Middle, Lincoln Elementary, as well as De Anza College, Jollyman Park, and Ranch 99 Market Plaza. The HOA fee covers water, garbage, insurance, roof maintenance, and common area upkeep

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$1,040,888 PPSF $1,139

Listed Date May 22, 2025

Contract Date Jun 27, 2025

Date Jul 25, 2025

Comparable property #6

Cupertino, CA 95014

21089 Red Fir Ct

Listing description (continued)

Residents enjoy a gated pool and spa, clubhouse, and lush greenbelt spaces in this well-kept community Seize this rare opportunity to acquire a luxurious home offers exceptional value in Cupertino

Listed Date May 22, 2025

Contract Date Jun 27, 2025

Sold Date Jul 25, 2025

Comparable property #6

21089 Red Fir Ct

Comparable property #7

Cupertino, CA 95014

21997 McClellan Rd

Bedrooms 2 Baths 2 Square Feet 994

HOA Fees $770 / Mo Year Built 1974

Listing description

Townhome with NO common walls, located in a serene and peaceful spot in Cupertino, offers a perfect blend of nature and convenience Situated against the Stevens Creek Trail, residents can enjoy the beauty of the outdoors with activities like walking, biking & playing bocce or tennis Just down the trail, youll find Blackberry Farm Park, with pool and playground In the other direction, McClellan Ranch Preserve awaits for more exploration. Ideally located in a sought-after neighborhood and its just 0.7 miles from the Bubb Apple campus & walking distance of top-rated Cupertino schools, Abe Lincoln Elem 0.4 mi, JFK Middle 0.7 mi, Monta Vista High 0.2 mi. The townhome features a bright and open floor plan, w/ large windows offering views into a beautifully landscaped back patio. Remodeled kitchen boasts granite counters, SS appliances, sliding door that opens to the patio. The home has been updated w/ new engineered HW flooring & luxury vinyl in both baths + fresh paint throughout. Spacious and private master suite includes a high ceiling, a slider leading out to the patio, and ample

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TRANSACTION INFORMATION

Original Listing Price $1,388,000 Last Asking Price $1,200,000

Closing Price $1,300,000 PPSF $1,308

Listed Date Mar 27, 2025

Contract Date Apr 17, 2025

Sold Date Apr 28, 2025

DOM - Days on Market 21

Comparable property #7

Cupertino, CA 95014

21997 McClellan Rd

Listing description (continued)

space for relaxation 2-car garage & access to a community pool & Storage Cellar HOA incl water, hazard & earthquake Ins Dont miss the chance to own this stunning property in such a prime location! TRANSACTION

Original Listing Price $1,388,000 Last Asking Price $1,200,000 Closing Price $1,300,000 PPSF $1,308

Listed Date Mar 27, 2025

Contract Date Apr 17, 2025

Sold Date Apr 28, 2025

DOM - Days on Market

Comparable property #7

21997 McClellan Rd

Price estimate for 10421 Mary Avenue

$1,149,000 - $1,189,000

Sold listing average (5)

$1,218,178

$1,072 Per Sq Ft 24 Days on Market

Active listing average (2)

$1,135,000

$915 Per Sq Ft 28 Days on Market

* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.

Wow prospective buyers with a Zillow Showcase Listing.

Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!

Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.

Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.

With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.

More page views on Zillow
More shares on Zillow
More saves on Zillow

One Unified Dashboard to Streamline Your Sale

Assess

Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.

Strategize

By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.

Analyze

With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.

Sell

With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.

Maximize your home’s value with the Compass 3-Phased Marketing Strategy

PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE

Validate Pricing

Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public

PHASE 2 / LAUNCH AS A COMPASS COMING SOON

Generate Early Demand

Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history

Showcase your home to our nationwide network of top agents and their serious clients.

Begin to generate buyer interest without risking public days on market or price drops that impact your home's value

You may secure a buyer willing to pay a premium for certainty and a less stressful transaction

PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES

Sell Better

Go live on all public websites with the right price and maximum demand gained by pre-marketing

Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.

Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google

During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet

Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites

Pre-marketing drives results

Compass

Pre-Market Your Home as a Compass

Private Exclusive

Soft-Launch to an Exclusive Audience

Make your listing available to a network of thousands of top agents and their millions of clients.

Showcase Before Being Market-Ready

Pre-market your home to buyers before investing time or effort into preparing it for the public.

Test Your Price & Gain Insights

Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.

Attract Competitive Offers

You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress

Generate Early Demand

Create early buyer anticipation and interest without accumulating days on market or damaging public price drops

Maintain Your Privacy

Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients

Guiding you home with the Compass Advantage

Investing Billions in Tech to Sell Your Home

At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey

A Marketing Strategy for Every Home

As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.

A 33K+ Network of Top Agents Nationwide3

A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy

#1 Residential Real Estate Brokerage in the United States1

$216.8B 2024 Gross Transaction Value 2

Your Buyer Follows Compass

Digital Impressions

Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.

Media Reach

Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.

Website Visitors2

643B Impressions

1 123K+ Articles 1 in 2024

Outpreforming the competition in the San Francisco Bay Area

Captivating California

Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.

Markets We Excel In

Lake Tahoe

Reno

Wine Country

San Francisco

Peninsula

Silicon Valley

Carmel/Monterey

Central Coast

Santa Barbara/Montecito

Los Angeles

Palm Springs

Orange County

San Diego

Brokerage in LA and SF by Sales Volume* #1

Number of employees 600+

Number of agents 7.9K+ 110+

Offices throughout California

A letter from Compass CEO Robert Reffkin

Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.

Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.

This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand

Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves

Thank you,

Pre-Market

Home Preparation

Photography

Pricing

Pre-List Marketing

Leveraging Our Exclusive

Agent Network

On-Market

Media Plan

Open Houses

Assessing Our Strategy and Monitoring the Market

Our Step-by-Step Plan

What to Expect

As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.

PRE-MARKET

1 Complete listing paperwork

2 Prepare your property for market

3

4

Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan

ON-MARKET

5

6

7

8 List property online Show property and follow-up with leads

CLOSING

9

10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions

Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract

The Power of Photography

Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.

Pricing Your Property to Maximize Buyer Activity

Timing of Buyer Activity

A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.

Attracting Buyers Using Competitive Pricing

Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.

Compass Off-Markets Lead the Way

Exclusive Access to California’s Hidden High-End Real Estate

By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.

San Mateo & Santa Clara Counties: The Luxury Market Share Standard

Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**

Reach more prospective buyers with intelligent digital advertising.

By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.

Proprietary Targeting Optimized Performance

Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.

Compass tracks and measures the results of every campaign which allows for continued optimization.

INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD

Engaging Open Houses

Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.

Of homebuyers attend an open house while searching for a home to buy*

Assessing Our Strategy and Monitoring the Market

Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.

Insights Collections

Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.

Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.

Complete listing paperwork

The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.

Begin to prepare your home for the market

Let’s determine next steps together

Continue to monitor the market and assess our strategy

Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.

Launch your property

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1024 Mary Ave Cupertino James Laden Listing Presentation by Oldham Group @ Compass - Issuu