LESLEY FETTERMAN
OVERVIEW
Hillsborough is one of the Bay Area’s most prestigious residential communities, known for its grand estates, tree-lined streets, and exclusivity. Nestled in the hills just west of Highway 101 and El Camino Real, the town offers a serene, suburban atmosphere while being only minutes from downtown Burlingame, San Mateo, and a short drive to San Francisco or Silicon Valley. Incorporated in 1910, Hillsborough was intentionally designed as a strictly residential community—there are no commercial districts— allowing the focus to remain on spacious homes, privacy, and a park-like setting.
The housing landscape is defined by sprawling estates, custom-built luxury homes, and architecturally significant properties, many situated on half-acre to multi-acre lots. From classic Mediterranean and Tudor-style residences to modern contemporary designs, Hillsborough showcases some of the Peninsula’s most impressive properties, often with sweeping views of the Bay or wooded canyons. The town is also home to notable historic mansions, such as the famed Carolands Chateau, adding to its legacy of elegance and refinement.
Families are particularly drawn to Hillsborough for its highly ranked public schools, private education options, and safe, close-knit environment. With abundant parks, trails, and country clubs nearby, residents enjoy a lifestyle that blends exclusivity with outdoor recreation. For those seeking privacy, prestige, and proximity to both San Francisco and Silicon Valley, Hillsborough remains one of the Bay Area’s most coveted addresses.
OLDHAM GROUP
BUYER PROFILES
Reaching the right audience for your property at the right time, and with the perfect messaging.
01 02 03 04 05
Tech Executives & Entrepreneurs: Typically aged 35–55, often founders, executives, or senior leaders at Silicon Valley companies. Interests: Drawn to Hillsborough’s proximity to both San Francisco and major tech hubs while enjoying the privacy of a secluded estate. Value modern, custom-built homes with cutting-edge amenities, large lots, and space for entertaining. Enjoy hosting industry gatherings, maintaining fitness through private gyms or pools, and traveling conveniently via SFO.
Established Families: Typically aged 35–50, with school-aged children, working in fields such as law, finance, medicine, or corporate leadership Interests: Attracted to Hillsborough’s highly ranked public schools and family-friendly environment Value spacious homes with backyards, safe streets, and proximity to nearby Burlingame and San Mateo for dining and shopping Enjoy school events, country club memberships, and weekend hikes in the surrounding hills
Global Investors & International Buyers: Typically aged 40–65, high-net-worth individuals seeking a prestigious U.S. address. Interests: Drawn to Hillsborough’s exclusivity, architectural significance, and large estate properties. Value privacy, gated residences, and homes with trophy features like panoramic Bay views or historic pedigree. Enjoy seasonal stays, entertaining international guests, and proximity to both Silicon Valley business opportunities and San Francisco’s cultural life.
Empty Nesters & Retirees: Typically aged 55–75, long-time Bay Area professionals or entrepreneurs transitioning from larger households. Interests: Appreciate Hillsborough’s quiet, secure environment and the chance to downsize into luxury single-level homes or smaller estates with manageable grounds. Value the town’s privacy and beauty while still being close to children and grandchildren in the Bay Area. Enjoy gardening, travel, and social life at local country clubs.
Luxury Lifestyle Buyers: Typically aged 30–60, individuals or couples with significant wealth who prioritize exclusivity and design. Interests: Attracted to Hillsborough’s reputation for prestige and its collection of architecturally significant estates Value properties with expansive grounds, pools, guesthouses, and outdoor entertaining spaces Enjoy art collecting, luxury travel, wine cellars, and creating a home that reflects both status and personal style
Hillsborough attracts a distinguished mix of buyers, from tech executives and established families to global investors, retirees, and luxury lifestyle seekers. With its spacious estates, top-tier schools, and unmatched privacy, the town remains one of the Bay Area’s most prestigious and sought-after communities.
OLDHAM GROUP
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
SANDY ALBANESE
Sr. Luxury Agent
Understanding the importance of a client relationship and working exceptionally hard for her clients is what Sandy strives for. She dedicates all her efforts and attention solely to her client's needs. Sandy is a hard worker and a tough negotiator when it comes to getting her clients the best deal whether buying or selling a home. She is a Bay Area native and makes it a point to understand and stay knowledgeable in an ever-changing market. She understands the local housing market and has a great interest in architecture. Sandy believes that knowledge is power and pays attention to the granular details of her client's needs. Self-motivated and driven with honesty and integrity, Sandy enjoys problem-solving and has the tenacity to get the job done. With the Oldham Group she is able to offer a full spectrum of client support fromdministration help, marketing tools, contractor recommendations and concierge service to support every aspect of your needs. When she is not working, Sandy enjoys traveling, exercising, going to the beach, and being with family and friends.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
ANDREW OLDHAM
TEAM LEADER | ATTORNEY
REALTOR® | DRE 01207289
650.640.3098
ANDREW.OLDHAM@COMPASS.COM
Originally a real estate lawyer, Andrew’s 40 years of real estate experience makes him uniquely able to tackle any real estate problem. From legal expertise, to escrow and title specifics, to brokerage, Andrew has done it all and he loves doing it, for his clients and his team.
Before starting the Oldham Group, Andrew had a long career as a real estate litigator, and real estate entrepreneur. After passing the bar, his real estate law career took off and he spent years in escrow litigation as a freelancer and salaried lawyer. In the nineties, Andrew founded a real estate company called eHome. eHome took advantage of burgeoning internet technology, and found a home for real estate there. They raised 30 million in capital and were the first to make the MLS searchable for clients, not just agents, and expanded to three states. When he’s not assisting clients and agents, or working with Compass to help them improve their tools and resources, Andrew loves walking Asilomar beach with his wife and business
Learn more by visiting https://oldhamgroupluxury.com/team
partner, Jennifer and their adorable Boston Terriers Abby and Quincy. Andrew prides himself on being a kind, and loving person first and foremost, and second (but just barely) an excellent real estate professional.
CLIENT TESTIMONIALS
Sandy is the absolute best. Anybody who knows her knows how conscientious and hard-working she is when she takes on an account. Nothing gets in her way. She's very diligent sets up. All the appointments takes care of all the loose ends and make sure that everything goes according to plan. She will also ensure every effort to get you top dollar for you or real estate product. It doesn't get any better than Sandy.
SELLER
Sandy recently helped us sell our home. She was very knowledgeable and made sure we were aware we understood the process and keep informed of progress during the sale. She helped us get ready to sell our home though her contact network. All the professionals she recommended were excellent She was always available to answer questions and address our concerns I highly recommend her to anyone selling a home in the area.
SELLER
Sandy has the perfect combination of top real estate business skills and a heart of service for her clients Sandy listens to her clients and then confirms their core desires and goals. She then gets to work on the best plan to meet those goals and desires. In our case, it took less than a week from first meeting with Sandy, to having our home in contract for sale with a desirable buyer. Sandy is detail oriented, and always willing to clarify and resolve any concerns her clients may have. You could not do better in listing your home with Sandy Albanese!
SELLER
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
Hillsborough, CA 94010
ADDRESS SUBJECT
15 Tiptoe Ln, Hillsborough, CA 94010
720 Brewer Dr, Hillsborough, CA 94010
1535 Lakeview Dr, Hillsborough, CA 94010
55 Fagan Dr, Hillsborough, CA 94010
ADDRESS SUBJECT
15 Tiptoe Ln, Hillsborough, CA 94010
CONTRACT DATE -
720 Brewer Dr, Hillsborough, CA 94010
1535 Lakeview Dr, Hillsborough, CA 94010
55 Fagan Dr, Hillsborough, CA 94010
[1] 21,978 SF / 050 AC
[2] 20,800 SF / 048 AC
[3] 36,920 SF / 085 AC
[4] 24,699 SF / 0.57 AC
ADDRESS SUBJECT
15 Tiptoe Ln, Hillsborough, CA 94010
35 Brooke Ct, Hillsborough, CA 94010
785 Pullman Rd, Hillsborough, CA 94010
2905 Privet Dr, Hillsborough, CA 94010
ADDRESS SUBJECT
15 Tiptoe Ln, Hillsborough, CA 94010
#4
35 Brooke Ct, Hillsborough, CA 94010
#5
785 Pullman Rd, Hillsborough, CA 94010 COMP #6
2905 Privet Dr, Hillsborough, CA 94010
CONTRACT DATE - May 01, 2025 Aug 03, 2025 Jun 30, 2025
[1] 21,978 SF / 050 AC
[2] 52,022 SF / 119 AC
[3] 22,500 SF / 052 AC
[4] 22,505 SF / 0.52 AC
ADDRESS SUBJECT
15 Tiptoe Ln, Hillsborough, CA 94010
105 Falkirk Ln, Hillsborough, CA 94010
#7
ADDRESS SUBJECT
15 Tiptoe Ln, Hillsborough, CA 94010
COMP #7
105 Falkirk Ln, Hillsborough, CA 94010
CONTRACT DATE - Jul 07, 2025
SOLD DATE Dec 19, 2018 Sep 03, 2025
DOM - DAYS ON MARKET - 141
Comparable property #1
Hillsborough, CA 94010
720 Brewer Dr
Listing description
Iconic 1920's dutch colonial-style home located on one of hillsborough's most coveted streets. This elegant home has been thoughtfully remodeled with top-of-the-line materials and finishes. This 6800+sf estate offers 6 bedrooms 5 full and 2 half baths, an au pair suite, and a spacious layout. Abundant natural light captivates the inviting ambiance showcasing the amazing detail throughout the property. The formal dining room features elegant floral wallpaper and wainscoating. The family room, media room and gym provide ample space for entertainment and relaxation. Outside you will find a built-in bbq, firepit, and sports court, perfect for outdoor activites and family fun! The spacious floorplan features 5 bedrooms upstairs, with a generious sized primary suite This home also offers a private office with 1/2 bath This home is conveniently located within a short distance to burlingame ave and top rated north elementary and crocker middle school
11, 2025 Contract
Comparable property #1
720 Brewer Dr
Comparable property #2
Hillsborough, CA 94010
1535 Lakeview Dr
$7,756,000
Listing description
Welcome to this stunning, newly remodeled 6-bedroom, 65-bathroom home located in the desirable city of Hillsborough This expansive residence boasts 6,690 sq ft of luxurious living space on a generous 36,920 sq ft lot The gourmet kitchen is a chef's dream, featuring a gas cooktop, island with sink, quartz countertops, multiple wine refrigerators, freezer, and additional high-end appliances, including multiple dishwashers and oven range. Entertain guests in the formal dining room or the cozy breakfast nook with family room combo. The home features elegant brand new wood flooring throughout and includes amenities such as walk-in closets, vaulted entry, bay windows, built-in vacuum, high ceiling, security gate, and skylight. Enjoy the warmth of the fireplace on cooler evenings. The primary bedrooms offer a retreat with walk-in closets, oversized tubs, and steam shower. Convenience is enhanced with a ground floor bedroom and full bath, plus laundry facilities located on the upper floor. The home is equipped with central AC and heating for year-round comfort. Located within the
Continued on next page
Comparable property #2
Hillsborough, CA 94010
1535 Lakeview Dr
Listing description (continued)
Hillsborough City Elementary School District, this exceptional property offers the perfect blend of luxury and functionality TRANSACTION INFORMATION Original Listing Price
$8,799,000 Last Asking Price
Listed Date Feb 07, 2025 Contract Date
Comparable property #2
1535 Lakeview Dr
Comparable property #3
Hillsborough, CA 94010
55 Fagan Dr
$12,000,000
Listing description
Step into a piece of history w/ this extraordinary Hillsborough property, originally the 5-stall carriage house for the infamous 16-acre Fagan Estate. Transformed in 1971, the carriage house is now a luxurious single-family residence, designed to cater to modern living, while beautifully preserving the historic charm. Spanning approximately 7,000 square feet, the home includes 7 bedrooms, 4.5 baths, fully equipped media room, home gym & upstairs sunroom w/ solarium balcony access. The multi-level layout wraps around meticulously designed gardens, offering picturesque views throughout. The exterior features over half an acre of vast garden space. Enjoy the ivy-covered trellis, elevated terrace with heated saltwater pool & spa & rolling grass-covered yards Garden pathways lead to a charming children's play area Mature trees surround the property, ensuring complete seclusion and privacy Located in the prestigious Lower Hillsborough area, this property sits on a private, quiet street w/ no through traffic Excellent Hillsborough North schools are a significant draw for families, while
Continued on next page
$1,467
Listed Date Jul 10, 2024 Contract Date
Hillsborough, CA 94010
55 Fagan Dr
Listing description (continued)
the proximity to downtown Burlingame & San Mateo ensures you ' re never far from amenities Quick connections to international airports, San Francisco, & Silicon Valley add to the convenience
Comparable property #3
55 Fagan Dr
Listed Date Apr 10, 2025
Contract Date May 01, 2025
Date May 28, 2025
Comparable property #5
Hillsborough, CA 94010
785 Pullman Rd
$8,995,000
$8,995,000
Listing description
785 Pullman Road is a beautifully reimagined 6-bed, 65-bath, 6,560 Sq Ft residence located in The Carolands, one of Hillsboroughs most soughtafter neighborhoods Positioned on a prime corner lot with two entrances, the home offers an open-concept main level featuring a sunlit living room, dining area, and modern chefs kitchen with Thermador and Sub-Zero appliances, a gas range, center island, and breakfast nook The private primary suite includes two walk-in closets and a spa-style bath with soaking tub, oversized shower, double vanity, and private water closet. A newly built in-law wing has two ensuite bedrooms, a full kitchen with GE appliances, and separate entranceideal for multigenerational living. Two more bedrooms, a powder room, and a mudroom complete the main level. Downstairs offers a full bar with dual refrigerators, home theater, gym/yoga room, laundry, and a full guest suite with third kitchen. The resort-style backyard features a large wood deck, pool, spa, outdoor kitchen/bar, bocce ball court, lush lawn, treehouse, and 15 fruit trees. Parking includes a 2-car
Continued on next page
$8,600,000 PPSF $1,311
Listed Date Jul 28, 2025 Contract Date Aug 03, 2025
Date Aug 25, 2025
Hillsborough, CA 94010
785 Pullman Rd
Listing description (continued) garage plus two additional driveways accommodating 6 cars
TRANSACTION INFORMATION
Original Listing Price
$8,995,000
Last Asking Price
$8,995,000
Closing Price $8,600,000
PPSF $1,311
Listed Date Jul 28, 2025
Contract Date Aug 03, 2025
Sold Date Aug 25, 2025
Comparable property #5
785 Pullman Rd
Hillsborough, CA 94010
Listed Date Jun 30, 2025 Contract Date Jun 30, 2025
Date Jun 30, 2025
Comparable property #7
Hillsborough, CA 94010
105 Falkirk Ln
Listing description
Stop your search, this home has everything on your checklist: stunning, private views, a massive floor plan, high ceilings, and a prestigious Hillsborough address The standout feature is the expansive downstairs media room Once a concert hall for top artists, it can continue that legacy or be transformed into a home theater, fitness room(perfect for indoor pickleball!) ,or bonus living space Complete with a private entrance, wet bar, and proximity to the outdoor patio, its a space with endless possibilities. Every detail of this 6,400 sq ft estate exudes thoughtfulness. New hardwood flooring flows throughout, while large bay windows & double doors frame mountain views & create a bright, airy ambiance without sacrificing privacy. At the heart of the main floor is a serene courtyard that anchors the family room, open kitchen, & formal living room. The primary suite features a soaking tub, double shower, fireplace, and walk-in closet,while the open kitchen boasts top-of-the-line appliances & granite countertops for delightful entertaining in the formal dining room, at the breakfast
Continued on next page
INFORMATION Original Listing Price $6,395,000 Last Asking Price $5,180,000
Closing Price $5,000,000
PPSF $781
Listed Date Feb 15, 2025
Contract Date Jul 07, 2025
Sold Date Sep 03, 2025
Hillsborough, CA 94010
105 Falkirk Ln
Listing description (continued)
bar, or in the eat-in space Additional amenities include solar panels, ample garage storage with EV charging hookups & a prime location in the top school district with easy access to highways 280 & 92 TRANSACTION
Last Asking Price $5,180,000
Closing Price $5,000,000
PPSF $781
Listed Date Feb 15, 2025
Contract Date Jul 07, 2025
Sold Date Sep 03, 2025
Comparable property #7
105 Falkirk Ln
Price estimate for 15 Tiptoe Lane
$7,100,000 - $7,300,000
Sold listing average (4)
$6,030,000
$1,067 Per Sq Ft 37 Days on Market
Active listing average (3)
$8,902,000
$1,313 Per Sq Ft 230 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your property