359 Church St SF Jerry Rice Jr. Listing Presentation
ABOUT OUR TEAM
The Oldham Group is a Collective of talented agents, staff, and support, led by Andrew and Jennifer Oldham - Founding Agents for Compass. Having closed over $1 Billion in sales volume during their career, Andrew and Jennifer lead a team that has substantially increased its business year over year while covering the expansive Silicon Valley, San Francisco Peninsula, Monterey Peninsula, and East Bay real estate markets. Because their agents have been selected based on their hyper-local expertise, they confidently represent a vast coverage area with in-depth knowledge across several counties. With over 85 years of combined real estate expertise in marketing, law, title, design, and escrow, they provide their clients talents and expertise unparalleled in the California market. Combining their knowledge and experience with their love and passion for residential real estate, local expertise, exceptional marketing, personal service and the backing of the nation’s best luxury brokerage, Compass, they will prove to you the Oldham Group difference.
$290 M+
Closed Volume in 2024
Over 200 #37
Transactions in 2024
Teams in the Nation
#11 #14
Teams in California
Top 100 producing agents or teams in the SF Bay Area.
JERRY RICE JR.
Senior Luxury Agent
An integral part of Compass is the collaboration of high caliber, capable professionals and Jerry certainly fits that profile. Jerry brings a wealth of skill and professionalism to Compass through his football background. Born in Redwood City, and raised in Atherton, he attended Menlo High playing football for four years before “walking on ” to the UCLA program Within two years of being in the program, Jerry’s efforts earned him a scholarship for the rest of his collegiate career. Jerry is a graduate of UCLA with a Bachelor of Science in History. He would then go and play professionally for the Washington Redskins in 2014 and then in Montreal in the Canadian Football League the following two years. Son of Hall of Famer and Bay Area Legend, Jerry Rice, Jerry Jr would like to create a new generation of Rice excellence serving the needs of the community. Living in many places of the United States validates how progressive and unique the Bay Area really is. Many attributes that Jerry required playing sports translates in what the real estate business is about. Being able to work as a team striving for a common goal is a perfect example of that The Rice family background instilled the importance of hard work. Perseverance and dedication is what drove Jerry to the top tiers of competitive football, and he will demonstrate the same qualities into helping his clientele achieve a “touchdown scenario”.
Strategy, communication, and execution are the three main components to generating a game winning outcome. Jerry’s commitment to you would be to work diligently to prepare for a successful transaction by providing rewarding strategies and vital information to ensure the best outcome. The range and variety of networks he established over his life as well as within Compass will be advantage to his clients experiencing the “RICE” way.
JENNIFER OLDHAM
TEAM LEADER
REALTOR® | DRE 01325650
415.707.5498
JENNIFER@COMPASS.COM
Jennifer is a high-performing real estate professional, who is not only an experienced realtor and loan officer, and but also a skilled negotiator and a real estate paralegal. What sets Jennifer apart is her ability to listen to her clients’ needs and use her in-depth knowledge of the real estate market to negotiate the best deal to exceed the clients’ expectations. With more than two decades of experience working for residential real estate, title, escrow, and specializing in high net worth clients. Jennifer knows exactly what it takes to buy or sell a home. This is one of the reasons why she has been an award-winning Realtor since 2000. When working with clients, Jennifer first learns about what the client wants, then clearly explains the process, sets goals, and works hard to accomplish the best result.
Jennifer has built the team on three simple principles: 1. Be Kind, 2. Be Professional, 3. Be an Expert. Jennifer ensures each one of the Oldham Group Team members exemplifies this mantra without exception.
Jennifer started in real estate 20 plus years ago in the Bay Area, and never quit. She loves
Learn more by visiting https://oldhamgroupluxury.com/team
seeing great families find the right home, and wonderful agents expand their real estate acumen and experience. An adrenaline junkie, Jennifer has sought out and excelled at every possible extreme sport, from racing dirt bikes to competitive boxing, ice skating to skydiving, she has done it all. Her motto “Don’t eff it up!” pretty much sums up Jenn’s leadership style. Funny and full of love, this bad ass hugger makes long lasting connections with her clients and team members alike.
CLIENT TESTIMONIALS
Jerry helped me sell one property and buy another. During the process, which took place during the pandemic, Jerry was incredibly patient as we looked at dozens of homes until we found the perfect place. As I put in an offer and negotiated with the sellers, I always felt that Jerry had my best interest at heart and worked diligently to make sure I got the house I wanted at a reasonable price. When it came time to sell my other property, Jerry and his team made sure it was seen by as many potential buyers as possible and ensured I got a fair offer. During all of our interactions, I felt respected and heard and truly believed I was in good hands. I highly recommend Jerry and his team!
SELLER AND BUYER
We can’t say enough about what an amazing agent Jerry is! In the roughest economic time during a pandemic he managed to sell our condo in record time (7 days to be exact) with an over asking offer. He made the entire process seamless and actually enjoyable. Professional, knowledgeable, and always responsive are just a few ways to describe Jerry! Hands down the best agent in the game!
SELLER
Jen and Andrew have beyond exceeded our expectations. They were patient with us through a long search process, provided a consultative approach along the way, set realistic expectations without letting us overpay and were never just here to sell us any house. When it came time to sell our home the team of people they work with to prep, the marketing support and the frequency of updates keeping us in the loop has once again been over the top. We could not be happier to be working with them, will 100% be referring our friends and colleagues and will without question use them again in the future.
SELLER AND BUYER
OLDHAM GROUP
Jennifer Oldham
DRE #: 01325650 408 835 4119 jennifer@compass.com
Andrew Oldham
DRE #: 01207289 408 393 0773 andrew.oldham@compass.com
Laura Iseman
650.695.2750 laura iseman@compass com
Caitlin Yates
DRE# 02137957 650 207 8102 caitlin yates@compass com
San Francisco, CA 94114
ADDRESS SUBJECT
359 Church St, San Francisco, CA 94114
370 Church St, Unit G, San Francisco, CA 94114
65 Cumberland St, San Francisco, CA 94110
3671 19th St, San Francisco, CA 94110
ADDRESS SUBJECT
359 Church St, San Francisco, CA 94114
370 Church St, Unit G, San Francisco, CA 94114
65 Cumberland St, San Francisco, CA 94110
3671 19th St, San Francisco, CA 94110
Jun
ADDRESS SUBJECT
359 Church St, San Francisco, CA 94114
653 Guerrero St, San Francisco, CA 94110
62 Ramona Ave, San Francisco, CA 94103
3812 18th St, San Francisco, CA 94114
ADDRESS SUBJECT
359 Church St, San Francisco, CA 94114
653 Guerrero St, San Francisco, CA 94110
62 Ramona Ave, San Francisco, CA 94103 COMP
3812 18th St, San Francisco, CA 94114
ADDRESS SUBJECT
359 Church St, San Francisco, CA 94114
3669 19th St, San Francisco, CA 94110
3569 17th St, San Francisco, CA 94110
ADDRESS SUBJECT
359 Church St, San Francisco, CA 94114
3669 19th St, San Francisco, CA 94110
3569 17th St, San Francisco, CA 94110
CONTRACT DATE - Aug 01, 2025 Feb 03, 2025
DATE - Aug 01, 2025 Feb 26, 2025
COMP #7
COMP #8
Comparable property #1
San Francisco, CA 94114
370 Church St, Unit G
Listing description
This beautifully designed, light and bright two-level home showcases an open floor plan, sleek design, and an effortlessly cool city vibe. The recently remodeled chef's kitchen features high-end appliances, custom cabinetry, and elegant finishes, flowing seamlessly into the dining and living areas. Head upstairs, and you'll find two generously sized bedrooms, each featuring large closets with custom organizers. Two balconies offer charming outdoor moments and views, while the bathrooms featuring skylights create a spa-inspired retreat. Additional highlights include in-unit laundry, additional storage, and a deeded parking space with available EV charging, adding extra convenience to this stylish city home. The building features a plethora of amenities, including a gym, hot tub, sauna, conference room, gardens, and a gas barbecue Situated in prime Castro, this residence places San Francisco's best at your doorstep Just steps from Dolores Park, you'll also enjoy access to acclaimed cafs, restaurants, and boutique shops, along with excellent transit options and bike-friendly
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Listed Date Sep 12, 2025 Contract Date
Comparable property #1
San Francisco, CA 94114
370 Church St, Unit G
Listing description (continued)
streets With a Walk Score of 99 and Transit Score of 97, the location combines neighborhood charm with unbeatable connectivity, offering the quintessential San Francisco lifestyle
2025
Comparable property #1
370 Church St, Unit G
Comparable property #2
San Francisco, CA 94110
$1,595,000
$1,795,000
Listing description
Set in a coveted and historic neighborhood, a half a block to Dolores Park, this elegant home blends the best of graceful Edwardian detailing with contemporary updates for today's lifestyle Spacious, warm and welcoming, this is a home for entertaining and gathering those close to you, a home for relaxing and a home for life Classic and spacious living room withfireplace is flooded with light and looks out to stately trees Grand dining and family room feature soaring ceilings, period details such as wainscoting and gorgeous built-in hutch, fireplaceand bespoke finishes. The large updated kitchen features stone countertops, premium appliances and ample cabinetry. Walk out to the large private and south facing deck with patio heater overlooking a gorgeous shared yard. Three large, full bedrooms and a remodeled bathroom offer a flexible floorplan and space to grow. Washer dryerand one car parking complete the home. Set in a treasured neighborhood on beautiful tree lined Cumberland street and just blocks from all the best dining, shopping and parks on Valencia Street, the Castro,
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$1,710,000 PPSF $1,178
Listed Date Mar 08, 2025
Contract Date May 20, 2025 Sold Date May 20, 2025
Comparable property #2
San Francisco, CA 94110
65 Cumberland St
Listing description (continued)
Duboce Triangle, Noe Valley and the Mission with easy access to freeways, MUNI and BART, this special home is the one you have been waiting for
Listed Date Mar 08, 2025
Contract Date May 20, 2025
Sold Date May 20, 2025
Comparable property #2
65 Cumberland St
Comparable property #3
San Francisco, CA 94110
3671 19th St
$1,395,000
Listing description
Welcome to this exceptional Edwardian Condo in the prime Mission Dolores This top-floor condo features a fantastic open and flexible floor plan, seamlessly integrating the remodeled kitchen, living, and dining areas with beautiful period details throughout The living room includes a fireplace and offers peek-a-boo views of downtown, along with two comfortable bedrooms and a third room that is ideal for a nursery or home office. There's a beautifully updated bath along the hallway. The heart of this lovely home lies in the kitchen, family, and dining areas, which are connected and bathed in southern sunshine, boasting wood cabinetry, a center island with quartz countertops, all set in a perfect space for entertaining. The laundry closet is equipped with a full-sized W/D, as well as storage space. A back staircase leads down to a lovely, lush shared garden, complete with mature trees and areas perfect for relaxation. One independent parking space and deeded storage are included in the offering. The location is ideal, with Tartine Bakery, Delfina Restaurant, and Bi-Rite Market just
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$1,585,000 PPSF $1,149
Listed Date Jun 06, 2025
Contract Date Jun 09, 2025 Sold Date Jun 27, 2025
Comparable property #3
San Francisco, CA 94110
3671 19th St
Listing description (continued)
around the corner Dolores Park Cafe and the popular Dolores Park are only steps away, as is Mission Playground and Valencia Street A must-see!
Listed Date Jun 06, 2025
Contract Date Jun 09, 2025
Sold Date Jun 27, 2025
Comparable property #3
3671 19th St
Comparable property #4
San Francisco, CA 94110 653 Guerrero St
Listing description
This top-floor condo features a fantastic open floor plan, seamlessly integrating the remodeled kitchen,living room,and dining area The decorative fireplace has a slate surround and elegant wood built-ins The kitchen is equipped with stainless steel appliances, including a Wolf stove, Sub-Zero refrigerator, and Bosch dishwasher, and is enhanced by a skylight The condo includes a spacious primary bedroom and 2 addt'l bedrooms, providing versatile living options. The uniquely tiled split bathroom features a double sink, closet, a shower over tub and a separate toilet room. As a top-floor unit, the spacious landing with a skylight adds to the airy and open ambiance. The laundry room, located at the back of the kitchen, is equipped with a full-sized washer & dryer, a laundry sink, and storage space. A back staircase leads down to a lovely yard, complete with a fruiting lemon tree and areas perfect for relaxing and enjoying the sunny weather in this warm neighborhood. The location is ideal, with Tartine bakery, Delfina restaurant, and Bi-Rite market just around the block Dolores Park
$1,295,000 Last Asking Price $1,295,000
Closing Price $1,325,000
Continued on next page TRANSACTION INFORMATION Original Listing Price
PPSF $880
Listed Date Apr 03, 2025
Contract Date Apr 15, 2025
Sold Date May 09, 2025
DOM - Days on Market 12
Comparable property #4
San Francisco, CA 94110
653 Guerrero St
Listing description (continued)
cafe and the popular Dolores Park are only one block away as is Mission Playground & Valencia St Independedent garage parking plus storage too TRANSACTION INFORMATION Original Listing Price $1,295,000 Last Asking Price $1,295,000 Closing Price $1,325,000 PPSF $880
Listed Date Apr 03, 2025
Contract Date Apr 15, 2025
Sold Date May 09, 2025
DOM - Days on Market 12
Comparable property #4
653 Guerrero St
Comparable property #5
San Francisco, CA 94103 62 Ramona Ave
$1,350,000
Listing description
Polished top-floor Edwardian condo tucked away on a picture-perfect street in Mission Dolores! Brimming with natural light, 62 Ramona Ave is a beautiful blend of timeless architectural detail with high-end finishes and modern amenities Upon entry, a large skylight showcases refinished wood floors The bright main gathering space is a chef's kitchen that flows seamlessly into the adjacent living room and dining area, which has direct access to the garden patio - the perfect space to host a gathering or unwind for a morning coffee or cocktail. The kitchen is an entertainer's dream, anchored by a large center island with counter seating and equipped with ample cabinetry, farmhouse sink, Wolf range, quartz counters, and Heath tile. The living room has built-in shelving, a gorgeous fireplace and box beam ceilings. All 3 bedrooms have great closets & contemporary light fixtures, and both bathrooms are beautifully remodeled with Heath tile and other designer touches. In-unit laundry, parking and copious additional storage on the garage level complete this home. Ideally situated on a
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Listed Date Apr 11, 2025
Contract Date Apr 18, 2025 Sold Date May 01, 2025
Comparable property #5
San Francisco, CA 94103
62 Ramona Ave
Listing description (continued)
peaceful, tree-lined street, this home is just steps from Whole Foods and vibrant restaurants, boutique shops, and transit options of Mission Dolores, Duboce Triangle, Hayes Valley, Noe and Inner Mission!
$1,141
Listed Date Apr 11, 2025
Contract Date Apr 18, 2025
Sold Date May 01, 2025 DOM -
Comparable property #5
62 Ramona Ave
Comparable property #6
San Francisco, CA 94114
$1,499,000
$1,499,000
Listing description
Wow! Truly in a class of its' own! This stunning full floor flat, ideally located adjacent to Dolores Park, is one to behold in person Upon entry, the vibrant neighborhood disappears into an oasis of tranquility behind dual glazed windows/doors Uniquely updated & luxurious w/ brand new mechanical systems & steel engineering running from the top to bottom A great room where kitchen/dining/living areas flow seamlessly together overlooks a verdant view garden w/ shared patio. Perfect lifestyle for anyone & everyone! The 3 Bed/2 Bath unit includes an ingenious ensuite master bed & bath w/ walk in closet. Both bathrooms display luxurious marble tiles in patterns reminiscent of the building's Victorian origins. Generous closet spaces throughout. Restored classical trim, doors, high ceilings & plaster walls combine to offer the perfect blend of historical w/modern reliability. Kitchen features: finely crafted cabinetry, premium black stainless appliances, a massive stone island & backsplash, all forming a palette of elegance in this stunning open space. In unit laundry, 1 car independent
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$1,650,000 PPSF $1,211
Listed Date Apr 21, 2025
Contract Date Apr 23, 2025
Sold Date May 15, 2025
Comparable property #6
San Francisco, CA 94114
3812 18th St
Listing description (continued)
pkg & lg storage room included! Steps from every imaginable neighborhood amenity See website for more! A+ Home!
TRANSACTION INFORMATION Original Listing Price
$1,499,000 Last Asking Price $1,499,000 Closing Price $1,650,000 PPSF $1,211
Listed Date Apr 21, 2025
Contract Date Apr 23, 2025
Sold Date May 15, 2025
DOM - Days on Market 2
Comparable property #6
3812 18th St
Comparable property #7
San Francisco, CA 94110
$1,410,000 PPSF $1,179 Listed Date
Listing description
Don't miss this elegant Edwardian condo located in the heart of Mission Dolores, just half a block from Dolores Park, situated at the corner of 19th Street and Oakwood This spacious residence offers a beautifully updated interior with period details, hardwood floors, and abundant natural light throughout The open floor plan features a generous living room with bay windows that flows seamlessly into a chef's kitchen equipped with Calacatta marble countertops, floor to ceiling cabinetry, Thermador appliances, and a professional grade range oven. A built-in dining nook with a hand crafted cypress wood bench adds charm and functionality. Currently configured as a 3 bedroom home, the flexible layout provides options for a home office or additional living space. The renovated bathroom is finished in Carrera marble and includes a heated floor and soaking tub. One car parking, in-unit laundry, and exclusive storage complete this home. Located in the coveted Mission Dolores, this home combines classic San Francisco architecture with modern upgrades in one of the city's most vibrant and
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Contract Date Aug 01, 2025
Date Aug 01, 2025
San Francisco, CA 94110
3669 19th St
Listing description (continued)
walkable neighborhoods TRANSACTION INFORMATION Original Listing Price -
A top-floor Edwardian condo in the heart of Mission Dolores, this stunning 3-bedroom, 25-bath home spans 1,516 square feet and seamlessly blends timeless period details with modern finishes Flooded with natural light, this beautifully maintained residence sits atop a well-cared-for two-unit building, offering privacy and charm The elegant south facing dining room showcases exquisite box beam ceilings, while warm wood floors flow throughout, complementing the Nelson lamps in the bedrooms and enhancing the home's classic character. The spacious double parlor living area provides both versatility and comfort, accompanied by large bedrooms and a generous formal entry. Ideally located just steps from Dolores Park and surrounded by San Francisco's finest restaurants and cafs, this home is perfectly positioned for the best of city living. Additional features include in-unit laundry, deeded storage, and one-car parking. This exceptional property captures the essence of San Francisco livingblending beauty, character, and the conveniences of modern life - an opportunity you won't want to
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$1,161 Listed DateContract Date Feb 03, 2025 Sold Date Feb 26, 2025
I wanted to share the results of my comparable market analysis for your property at 359 Church Street. Based on recent sales in Mission Dolores, it appears your home would likely fall in the range of $1,725,000 – $1,900,000.
When it comes to strategy, pricing is one of the most effective levers in ensuring you achieve the best result What we ’ re seeing is that when homes are listed 6–8% below the target value, they often generate multiple offers and sell in two weeks or less. This creates competition among buyers and maximizes your final sale price.
The broader market timing is also working in sellers’ favor mortgage rates have begun to trend down, improving affordability and fueling renewed buyer activity While the upcoming holidays are always a consideration, seasonality has become far less predictable since COVID. In fact, we ’ ve seen wellpriced homes continue to perform strongly yearround.
With that in mind, it may be a good opportunity to explore next steps depending on when you’d like to bring the property to market I’d be happy to walk you through the timeline and marketing plan whenever you ’ re
Sold listing average (7)
$1,579,143
$1,125 Per Sq Ft 14 Days on Market
Active listing average (1)
$1,345,000
$1,079 Per Sq Ft 12 Days on Market
* This represents an estimated sale price for this property. It's not the same as opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Thank you for the opportunity to list your home - when you ’ re ready, we’ll send over a marketing plan and contract for you to sign. Talk soon!
Wow prospective buyers with a Zillow Showcase Listing.
Only a few listings each month receive the opportunity to be a Zillow Showcase Listing, let’s make one of them your home!
Your home will gain prioritized exposure by potential buyers when they search for properties on Zillow with over 226 million average monthly unique users.
Your listing will receive dedicated, branded "new property alert emails" sent to interested buyers.
With a limited number of listings per city, Showcase helps your home stand out with best-in-class media like high-resolution photography, interactive floor plans, room-by-room photo organization and virtual tours to impress potential buyers.
More page views on Zillow
More shares on Zillow
More saves on Zillow
One Unified Dashboard to Streamline Your Sale
Assess
Using Collections and Comparative Market Analysis, we can start by tracking market trends, pricing, and available inventory for homes that are similar to yours.
Strategize
By launching your listing not once, but three times with our 3-Phased Marketing Strategy, you can test your pricing strategy, generate early demand, and attract the strongest offers.
Analyze
With Insights, gain a more complete picture of traffic and engagement with your listing. Plus, the Reverse Prospecting tool lets us track how often your listing is liked or shared by clients working with Compass buyer agents, helping us focus on the most serious buyers.
Sell
With a validated pricing strategy and maximum reach to discerning buyers, we can secure the best possible sale outcome And when the sale is complete, I’ll be here to guide you through any future real estate needs.
Maximize your home’s value with the Compass 3-Phased Marketing Strategy
PHASE 1 / LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Validate Pricing
Unlike traditional brokerages that immediately launch your listing to the public exposing it to negative metrics like days on market and price drop history Compass gives you a strategic head start We showcase your home to a private audience first, allowing us to gather honest feedback on pricing with time to make adjustments before going public
PHASE 2 / LAUNCH AS A COMPASS COMING SOON
Generate Early Demand
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history
Showcase your home to our nationwide network of top agents and their serious clients.
Begin to generate buyer interest without risking public days on market or price drops that impact your home's value
You may secure a buyer willing to pay a premium for certainty and a less stressful transaction
PHASE 3 / LAUNCH ON ALL PUBLIC WEBSITES
Sell Better
Go live on all public websites with the right price and maximum demand gained by pre-marketing
Receive key engagement insights on how agents and their buyers are interacting with your listing – data that is lost once it goes live on other public websites.
Ensure all inquiries come directly to me rather than other agents who may prioritize their own listings and are unfamiliar with your home Plus, listing as a Coming Soon on our website can help boost your ranking on Google
During this phase, you have greater control over your data, as photos of your home and personal information do not stay on the Internet
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale delivering the best possible outcome when it goes live on all public websites
Pre-marketing drives results
Compass
Pre-Market Your Home as a Compass
Private Exclusive
Soft-Launch to an Exclusive Audience
Make your listing available to a network of thousands of top agents and their millions of clients.
Showcase Before Being Market-Ready
Pre-market your home to buyers before investing time or effort into preparing it for the public.
Test Your Price & Gain Insights
Know how buyers are engaging with your listing. These insights, available only before your home goes live on other sites, help you make adjustments to your pricing.
Attract Competitive Offers
You can get competitive offers from buyers who are willing to pay a premium for certainty and reduced stress
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops
Maintain Your Privacy
Your privacy is valuable. Photos and floorplans of your home are only visible to Compass agents and their serious clients
Guiding you home with the Compass Advantage
Investing Billions in Tech to Sell Your Home
At Compass, the technology of the future is already shaping real estate today. We’ve invested over $1 billion in our technology platform to help agents make buying or selling a home easier for you. This includes Compass One, an all-in-one client dashboard that enhances transparency and keeps you connected with your agent at every step of your journey
A Marketing Strategy for Every Home
As part of Compass, I have access to a dedicated in-house marketing and design agency of over 300 experts nationwide, making it more effective than ever before to reach your buyer how, when, and where it counts most.
A 33K+ Network of Top Agents Nationwide3
A network that arms us with privileged access to the homes you ’ ve been waiting to find and the prospects ready to buy
#1 Residential Real Estate Brokerage in the United States1
$216.8B 2024 Gross Transaction Value 2
Your Buyer Follows Compass
Digital Impressions
Leveraging our expansive digital footprint effectively attracts potential buyers to your listing.
Media Reach
Our in-house media team works with top publications to share compelling narratives about your home with your target buyer.
Website Visitors2
643B Impressions
1 123K+ Articles 1 in 2024
Outpreforming the competition in the San Francisco Bay Area
Captivating California
Since arriving in the Golden State, Compass has established itself as the top brokerage in the region.
Markets We Excel In
Lake Tahoe
Reno
Wine Country
San Francisco
Peninsula
Silicon Valley
Carmel/Monterey
Central Coast
Santa Barbara/Montecito
Los Angeles
Palm Springs
Orange County
San Diego
Brokerage in LA and SF by Sales Volume* #1
Number of employees 600+
Number of agents 7.9K+ 110+
Offices throughout California
A letter from Compass CEO Robert Reffkin
Thank you for considering Compass to guide you through your home sale. At Compass, we ’ ve built the #1 real estate brokerage by sales volume in the United States and within 10-years of launching our first sale on Compass com, our agents have achieved over $1 trillion in sales volume We’ve accomplished this by helping homeowners like you protect and maximize the value of your most important asset – your home.
Compass has developed a 3-Phased Marketing Strategy, drawing on best practices from real estate developers, professional home builders, and luxury marketers to create demand, build momentum, and ensure your home is best-positioned for success.
This phased marketing strategy can be far more effective than a single public launch. In the same way that Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows your agent to launch your listing multiple times, building similar excitement and demand
Your Compass agent will guide you through every step of the strategy to help you choose what works best for your home and help ensure it receives the attention, interest, and the offers it deserves
Thank you,
Robert Reffkin Founder & CEO
Pre-Market
Home Preparation
Photography
Pricing
Pre-List Marketing
Leveraging Our Exclusive
Agent Network
On-Market
Media Plan
Open Houses
Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan
What to Expect
As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
1 Complete listing paperwork
2 Prepare your property for market
3
4
Pre-market and promote your property to Compass agents* Develop and execute our marketing strategy and media plan
ON-MARKET
5
6
7
8 List property online Show property and follow-up with leads
CLOSING
9
10 Schedule closing and work through contract terms Close on the property and assist with post-closing questions
Monitor the market, provide updates and assess strategy Review offers and negotiate the optimal contract
The Power of Photography
Beautiful photography is one of the most powerful tools for selling your home. Compass uses bestin-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Pricing Your Property to Maximize Buyer Activity
Timing of Buyer Activity
A property receives the most traffic within the first few weeks of hitting the market. It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
Attracting Buyers Using Competitive Pricing
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price for your property to generate the most activity and offers early on before buyers move on to newer listings.
Compass Off-Markets Lead the Way
Exclusive Access to California’s Hidden High-End Real Estate
By definition, the promotion of off-market listings is restricted to distribution within the listing’s brokerage.* Compass offers a unique advantage to our agents through Compass Private Exclusives. This special feature grants them access to off-market listings and enables them to share them with a network of 7,900+ California agents. This broadens the accessibility of luxury Private Exclusives to a larger pool of clients compared to other brokerages that are limited in size and regional breadth.
San Mateo & Santa Clara Counties: The Luxury Market Share Standard
Compass dominates the luxury market in San Mateo and Santa Clara Counties, outpacing the competition by a significant margin in the sale of homes priced above $5M.**
Reach more prospective buyers with intelligent digital advertising.
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
Proprietary Targeting Optimized Performance
Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users.
Compass tracks and measures the results of every campaign which allows for continued optimization.
INSTAGRAM IMAGE AD
FACEBOOK VIDEO AD
Engaging Open Houses
Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
Of homebuyers attend an open house while searching for a home to buy*
Assessing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
Insights Collections
Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
Complete listing paperwork
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market
Let’s determine next steps together
Continue to monitor the market and assess our strategy
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood. Launch your
