Best of Oceanside Quarterly Journal - Summer 2021

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Best of

SUM MER 2021






Oeanside Museum Of Art Plein Air Festival Set for July


Stay & Play Local to Support Oceanside’s Economic Recovery


Long Awaited Beach Hotels Debut


Tri-City Medical Center Celebrates 60 Years of Serving our Community

Hobie – Made In Oceanside


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Beautification and Safety are Key Elements to Economic Recovery

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By Scott Ashton, CEO Oceanside Chamber of Commerce

S UMME R 2 0 2 1

Oceanside Quarterly Journal is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall. This newsletter is available at the Chamber office, local businesses, libraries, Sunset Market, and in digital format on the Chamber’s website.


928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534 Produced and published by the staff of the Oceanside Chamber Copyright Oceanside Chamber of Commerce All Rights Reserved. Copyright 2021 Design: Scott Ashton and Tiffany Smith


125 Years: Moving Forward


Key Contributors: Recognizing Workplace Excellence

11 Oceanside’s Cultural Arts 12 OMA Plein Air Festival Set for July 16 Stay and Play Local – Support Economic Recovery 18 Welcome New OCC Team Members 22 Hands on Training Brings Book Learning to Life 28 Game Changer: Hobie – Made in Oceanside 32 Zero Waste and Climate Action 40 Economic Development Update 42 Tri-City Medical Center: Six Decades of Service

Earlier this year, the Chamber formed an Economic Recovery Task Force to address the needs of our business community as we emerge from the pandemic. We have identified four key areas of focus including: Stay and Play Local Initiatives, Leveraging Arts and Culture for Economic Recovery, Homelessness Solutions, and Gateway Beautification. The Chamber recently sent a letter to the Mayor and Councilmembers to urge the prioritization of Gateway Beautification and Safety. The following are some of the key excerpts from that letter… I am writing today specifically on the topic of Gateway Beautification, as this is a major area of concern for our business community. Many of the entry points to our beautiful city do not give the welcoming “first impression” we would like to provide to those who live, work and play in Oceanside. Our City has come a long way over the past couple of decades with resort hotels, high quality mixed-use developments and one of the best restaurant scenes in San Diego County. However, our gateways do not currently reflect the beauty that is found within our City. As the City moves forward with the Onward Oceanside general plan update and considers how to spend funding from the American Rescue Plan, we respectfully request that prioritization be given to improving the aesthetics and safety of Oceanside’s gateway areas. As beautification and a sense of safety are closely tied together, I would like to add that we are pleased to hear of the Oceanside Police Department’s plans to bring back bicycle patrols for the summer season. We hope to see the expansion of that program in the future. As we work to help our business community recover and prosper, we ask for your partnership in addressing these key issues. If our businesses prosper, our whole community will benefit. If you have input for the Chamber’s Economic Recovery Task Force, please feel free to contact me at 760-722-1534 ext. 107 or

The Oceanside Chamber of Commerce would like to thank the following Chamber Partners for their generous financial contributions to the Chamber’s program of work.





GK Asset Management, LLC

For more information about how your company can participate in the Partner Program, please contact Scott Ashton at 760-722-1534

Committed to helping you save energy and money.

SDG&E® is proud to be your energy partner. In addition to delivering renewable, safe and reliable energy, we also support many savings programs for our residential and business customers. To learn more visit © 2020 San Diego Gas & Electric Company. Trademarks are the property of their respective owners. All rights reserved. © 2020 San Diego Gas & Electric Company. Trademarks are the property of their respective owners. All rights reserved.

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Executive Committee:

Haley Wonsley Intesa Communications Group Chair Bob Waite AFLAC – Bob Waite Chair Elect Debra Allen Eternal Hills Memorial Park, Mortuary & Crematory, FD-234 Immediate Past Chair Marva Bledsoe Non-Profit Management Consulting Secretary/Treasurer Nazeli Dertsakian Genentech Vice Chair Joshua W. Van Orden Oceanside Therapy Group Vice Chair Kevin Witowich BBVA Compass Investments – Kevin Witowich Vice Chair ars 1 2 5 Ye

Board of Directors:

Bill Birnie Frontwave Credit Union Board Member Daniel Butler Waste Management of North County Board Member Robbie Calderon-Hass Hass Team Realty Board Member Rushell Gordon Bliss Tea and Treats Board Member Kristen Huyck MiraCosta College Board Member Christine Lee California State University San Marcos Board Member Maria Mingalone Oceanside Museum of Art Board Member

Ernie Prieto Oceanside Sea Center Board Member Katie Scanlan San Diego Gas & Electric Board Member Jessica Shrader Tri-City Medical Center Board Member Rick Wright MainStreet Oceanside Board Member


Col. Daniel Whitley United States Marine Corps Jonathan Borrego City of Oceanside Dr. Julie Vitale Superintendent Oceanside Unified School District Leslee Gaul Visit Oceanside Conference & Visitor Bureau

Oceanside Chamber of Commerce 928 N. Coast Highway, Oceanside, CA 92054 (760) 722-1534 • | Summer 2021


Scott Ashton Chief Executive Officer Margery Benkaci Business Development Specialist Gwen Bryson Customer Service Specialist Victoria Carlborg Workforce Development Coordinator Tracy Chin Finance and HR Administrator Kristi Hawthorne Director of Events Hana Gilbert Communications and Customer Service Coordinator







Oceanside Chamber of Commerce Quarterly Journal | 3

s r a e Y 5 12 MOVING FORWARD

4 | Chamber of Commerce Quarterly Journal

Summer 2021 |

I am and have been a proud resident of Oceanside for 20 years and have been a small business owner for 10 years. Oceanside is where I live, work and play. I have been a chamber member for at least 10 years. I am one of the newest members of the board and was honored when asked to join the board. I believe in giving back to the community that has supported me, my family and business for the past 20 years. Serving on the board has been one of my greatest recent joys. It has allowed me to be involved in advocating for policies to grow our economic community and join in the conversation for economic recovery for local businesses and the community. This has been a rough year for so many local businesses both small and large as well as our many nonprofit organizations; they all contribute to the Oceanside economy. Therefore, I am excited to co-chair the Economic Recovery Task Forcethe goal is to support our local business community in economic recovery by encouraging and influencing improvements to the business environment as it recovers from losses due to the pandemic. Robbie Calderon Hass Broker/Owner Hass Team Realty

Everyone likes a great story … And what an incredible time to tell the Oceanside story! It has been such a privilege over the years to work for our tourism industry, helping to shape and promote our unique experiences while sharing inspirational stories that reflect the authenticity of our O’side vibe. After ten years of record-breaking growth, our industry nearly came to halt last year. It’s never been more apparent how important tourism is to our local economy, specifically diverse and responsible tourism. | Summer 2021

As our industry looks to economic recovery, it’s important that we continue to advocate for infrastructure improvements and new product development opportunities that will continue to enhance the visitor experience while improving quality of life for our residents. This will be critical to sustainable tourism, growing year-round demand. I’m passionate about working for our industry, building collaborations and continuing the momentum with partners like the City and Chamber. We will continue to amplify the O’side story to help connect people to our destination, building lasting memories while contributing to a prosperous economy. Leslee Gaul CEO and President Visit Oceanside

As someone who lives and works in Oceanside, I am honored to be a member of the Oceanside Chamber of Commerce and a contributing member on the board of directors. Oceanside’s cultural community plays an important role in the social and economic fabric of our city. As a board member, I am able to take part in important conversations to help shape the way the arts can support the Chamber’s mission and align with the social and economic needs in our community. In fact, the arts are one of the few industries that actually impacts both the quality of life, wellbeing, and spirit of our residents, as well as positively drives the local economy by bringing visitors to our city. Hopefully the pandemic is largely in the rearview mirror, and as Chamber members, staff, and the board embrace a full recovery for our community, the arts and the cultural industry will uplift our spirits and bring visitors to all of our business enterprises. We all thrive when we come together to champion local business by making Oceanside a destination to live, work, and play. Maria Mingalone Executive Director Oceanside Museum of Art

Oceanside Chamber of Commerce Quarterly Journal | 5

who are equally as passionate about advancing Oceanside. I am most excited about the work we are doing with Economic Recovery and the opportunity to support existing city programs and to create new opportunities to make Oceanside a better place. I joined the Chamber of Commerce several years ago as a new resident and business owner in Oceanside to meet people and engage with the local business community. Serving as a board member has allowed me an opportunity to learn more about local issues, to collaborate with other organizations and to actively support our local businesses. My business is a small family-owned business that promotes marine recreation, education and ocean stewardship. The ocean, our beaches and our harbor have helped to shape our city’s unique identity and economy. Oceanside’s “blue economy” will continue to evolve and grow with innovation and tourism. I am excited to be part of the Chamber as we embark on our five-year strategic plan for the future. Ernie Prieto Managing Partner Oceanside SEA Center

I can’t imagine starting a business without the chamber as a resource. I was able to connect with other businesses who provide business services. We are also able to stay abreast of all city issues. I serve on the Chamber board because this is the best way that I have found to give back to the community in a meaningful way. There are tangible results, and we are able to have a direct impact on the bottom line. As a board member I serve on the Economic Recovery task force and Workforce Development programming. Both of these topics are critical to the business community and it’s great to partner with other leaders 6 | Chamber of Commerce Quarterly Journal

Rushell Gordon Owner Bliss Tea & Treats

As we reach the mid-point of 2021 and see COVID-19 fading into our rear-view mirror, we are all hopeful and relieved. “Experience is a hard teacher because she gives the test first, the lesson afterwards.” – Vernon Sanders Law The Chamber’s role is to encourage innovation, but seldom has it been more beneficial to shift quickly and have the courage and willingness to take risks. Over this past 18 months we have had to risk much, lead by example and provide a hand-up to our business community. We’ve learned much. Our restaurants, retailers, small-businesses, entertainment, and cultural communities have had to develop new business models. Creating a Plan B has been critical in their survival and community has been everything. I am encouraged by what I have seen our city leaders and business community do over the past 18 months. These are new times, and we have proven that we are ready to take them on. Our tourists are returning, new businesses, restaurants and beautiful hotels are opening their doors, and the heart of Oceanside is throbbing once again, marking the start of the next 125 years for our wonderful city. “Dream Big Oceanside”. Bob Waite Waite Insurance Services AFLAC, Medicare, Life Oceanside Chamber Chair-elect

Summer 2021 |

Physical Fitness


Self Defense


Safety Awareness


The only traditional Muay Thai School in San Diego County.

All ages (4 and Up) and Fitness Levels welcome, from beginners to professionals First 2 classes for adults are free trial First 3 classes for kids are free trial Phone: 760-672-8860 | Fax: 760-967-9989 3375 Mission Avenue, Suite E, Oceanside, CA 92058 E-mail: Hours: Monday – Friday: 1:30 – 8:00 pm Saturday – by appointment only | Sunday – Closed

exceptional care in a

familiar setting.

With firsthand knowledge of how family members and friends are affected by memory issues (including Alzheimer’s, Parkinson’srelated dementia, and mild cognitive impairment), Vista Gardens Memory Care is the community with the best care program based on the most current research and education in the field of aging. We provide quality service and comfort in a caring, compassionate, and innovative community... through personalized care in an environment that feels like home and enhances the quality of life for our residents with the highest respect and dignity.. Our senior care services are personalized for each of our community members to enhance their quality of life and to provide you, their family, with peace of mind.

Call our team today to inquire about our two new pricing structures to choose from! LIC#374604198

(760) 295-3900


Abbey Carpet & Floor


Oceanside’s choice in floor fashions since 1958 SATISFIED CUSTOMERS SPEAK: “This place is amazing!!! Selection, service, price, install and product were all awesome. Working with L.J. was a delight. He actually made buying carpet fun!”

• POS and Processing Consultation • Upgrade Technology

“Stephanie helped with showroom browsing, with great carpet selections, and she made the whole process easy. She came out for measurements and help with our carpet selection. Their installation crew was great and fast.”

• Offering Integrated Solutions • White Glove Service

760.473.7703 | Summer 2021

We offer: • Largest selection of floor covering and window fashions in North County • Complimentary in-home design consultation

• Design professionals on premise • Free in-home measuring and estimates • Professional Installation technicians who have been our employees for years

4001 Avenida De La Plata, Oceanside, CA 92056 (760) 757-5033 | Oceanside Chamber of Commerce Quarterly Journal | 7

KEY CONTRIBUTORS The Oceanside Chamber of Commerce is pleased to join Tri-City Medical Center in recognizing the following individuals as key contributors to their organization. NURSE OF THE YEAR – DAY SHIFT


Tessa Watkins, OR

Olivia Dacome, ICU

It is very difficult for an OR Nurse to be recognized by a patient or family member. However, this is what happened with this special nurse. This nurse consistently works above the bar to bring quality care to all of her patients.

Olivia was nominated by the ICU because she has always stepped up and taken care of things during night shift. She works as either a Charge RN or RRT RN and is always available to assist other departments in the hospital with questions and/or patients. During the Pandemic, she was a leader, a resource, and she remained positive in the most bleak of circumstances in order to support the unit. There were times when she had to advocate for the patients, the families, and assist her co-workers when they were falling apart emotionally. Thank you, Olivia for being our rock.

A father of a surgical patient called the OR. His daughter had surgery and he stated that this OR nurse was so comforting to his daughter who was anxious and alone before going into surgery. This nurse took time and sat with the patient offered to pray with her. This gave the patient so much peace and comfort before going into the OR. The father stated, this nurse took the time “to recognize my daughter as a soul that needed acknowledgement and comfort in her time of anxiety”. This father was moved to tears he wanted to nominate her for an award. Our wonderful OR nurse is Tessa Watkins. She is wellrespected by her colleagues, physicians, and now we know patients!!

8 | Chamber of Commerce Quarterly Journal


Jillian Williams, ICU Even though it was very difficult to nominate just one Pandemic Hero, Jillian was nominated by the ICU because she is an exceptional nurse that really stepped up during the Pandemic. She worked extra shifts on days and most especially nights in order to provide additional nurses to take care of our patients. Jillian worked tirelessly to help our Covid population and a piece of her was always with her patients. She remained positive during a time that was extremely difficult so we wanted to recognize her for all of her hard work.

Summer 2021 |


David Hughes, PACU Tech David was nominated by the ICU for all of his “above and beyond” help during the Pandemic. In addition to his duties as a Tech in the PACU, he made time in his day to be a part of the ICU Proning Team. David always has a smile on his face and he was absolutely wonderful with our patients and the staff. Thank you, David for being our “essential” support.



California State University San Marcos stands among the national leaders in the social mobility of its graduates, ranking 36th nationally out of almost 1,500 schools in the sixth annual Social Mobility Index by CollegeNET. Join us in building on our mission of innovation, social mobility and student success.

L E A R N M O R E AT C S U S M . E D U | Spring 2020

Oceanside Chamber of Commerce Quarterly Journal | 9

UPCOMING NETWORK EVENTS The Oceanside Chamber is excited to bring back in-person networking events. Other events, such as webinars and forums will remain online, or hosted in a hybrid style. Please check the Chamber calendar for all event updates.

Hiring essential positions Up to $15.50/hr. to start Location Oceanside Colocation 1402 Avenida Del Oro Oceanside, CA 92056

On the front lines FedEx Ground is hiring team members to help us support the economy, handling life-saving medications and other items that keep our communities as prepared as possible in these uncertain times. Benefits, parental leave and flexible schedule options available.

To apply please visit or text FXGflyer to 33011. Message and data rates may apply. 1 message per request. Text STOP to 33011 cancel. Text HELP to 33011 for help. FedEx Ground is an equal opportunity/affirmative action employer (Minorities/Females/Disabled/Veterans) committed to a diverse workforce.

10 | Chamber of Commerce Quarterly Journal


The Oceanside Chamber is excited to announce the return of in-person First Tuesday Coffee events! It has been a long time coming, but we are finally able to invite you back to our conference room. First Tuesday Coffee has always been a great opportunity for Oceanside Chamber members to connect with other businesses in North County. Attendees will have a chance to give a 1-minute introduction and will have access to a participant list to stay connected after the event. Be sure to bring your business cards! Limited seating. RSVP required.

Chamber Conference Room 928 N. Coast Highway 8:00-9:00am Tuesday, July 6th, August 3rd, and September 7th

BUSINESS MIXER AT IVEY RANCH PARK Join us for our first, in-person Business Mixer of 2021! Come celebrate with us at Ivey Ranch Park on Thursday, July 22nd from 5 PM to 7 PM. This is a great opportunity to get out and meet our Oceanside Business Community! Besides networking, Ivey Ranch Park will be giving tours of their facility and learn about their work with adults and children. You’ll also hear from Chamber CEO, Scott Ashton, on various updates here at the Chamber. Don’t foget to purchase your raffle tickets for a chance to win some fun prizes. All raffle proceeds will support the Ivey Ranch Park Association.

110 Rancho Del Oro, Oceanside Thursday, July 22nd from 5 PM – 7 PM Summer 2021 |

69% of California’s creative businesses have been severely impacted by COVID-19 according to Americans for the Arts. This is also true for many of those in the Oceanside CA Cultural District. Despite this year of struggle, 76% of artists used their art to raise morale and create community cohesion during the pandemic. Here are some remarkable things as the Cultural District embarks on its last year prior to seeking State re-designation. The Oceanside Public Library at 330 N Coast Highway is creating an Early Learning and Community Information Hub. The space will provide a welcoming and purposeful environment, with staff, volunteers and key community partners, experienced in identifying helpful resources, providing workshops, and generating valuable connections and support for our youngest residents and their families. Artwork “Fishies” by local artist Amanda Oswald will hang permanently in the hub. Visitors to the Civic Center Library or Mission Branch Library will be able to enjoy more of her art in the gallery spaces through August 2021. Cynthia’s Artistic Expressions is a veteran owned art gallery and paint studio located at 713 Mission Ave Ste C. Cynthia and her husband artist WB are both Gulf War Navy veterans who use art as therapy and share the benefits of art with others. WB specializes in photo realistic portraits and murals. Services include sip and paint parties, virtual paint parties, private parties, team building and paint party fundraising events. Join them for • Sip and Paint Night every Saturday 5-7pm | Summer 2021

• Paint Your Pet every Wednesday night 5-7pm • Rooftop Paint Night every Friday at the Mission Pacific Resort at 5:30pm.

The Hill Street Country Club at LinkSoul has held impactful exhibits and has done community programming such as the Mobile Art Workshop with the Oceanside Public Library, Re-Use Project with Boys & Girls Club, and Papercutz Zine Club Archival Project throughout the pandemic. They are working to raise funds for “Bottega Boutika”, a mobile cafe and craft school trailer. Their upcoming fundraiser gala event, will provide a supportive platform to grass-roots organizations of marginalized communities within the San Diego area and provide funding for classes, lessons, kits, speakers, teaching, artists events and important causes. The “Club Boutika High Tea” on July 11th at Goat Hill Park, an Oceanside golf course since 1952, will highlight a broad network of organizers, musicians, and artists committed to community upliftment. Oceanside Chamber of Commerce Quarterly Journal | 11

Oceanside Museum of Ar t

Plein Air Festival organized painting events and art sales opportunities as well as the chance to submit for awards and a museum exhibition juried by Scott W. Prior and Jean Stern.

WATCH ART COME TO LIFE The public is invited to watch art come to life in front of them in the open air as artists will be painting outside across Oceanside all week long. All festival artists will be out in public view capturing coastal and urban scenery on canvases with a variety of media. It is a unique opportunity to witness the creative process that results in a finished work of art within a short period of time. All are invited to the virtual artist talk with featured artists Mark Fehlman, Danny Griego, Margaret Larlham, and Shuang Li as well as the lecture with Jean Stern.

COLLECT YOUR FAVORITE VIEWS Artists, enthusiasts, and art collectors are invited to come paint the town in Oceanside July 24-31!

PAINT THE TOWN Outdoor painters and urban sketchers of all experience levels are encouraged to come capture varied vistas that included beaches, cityscapes, hills, and lagoons, as well as historic landmarks like the pier and Mission San Luis Rey on the canvas of their choosing. In keeping with the museum’s mission of supporting art and artists, students will enjoy free registration and artists experiencing financial hardship may apply for a fee waiver. There will be a number of

Batiquitos by Mark Fehlman

Whether it’s palm trees, Coast Highway’s streetscape, or the many iconic landmarks throughout Oceanside, your favorite views will most certainly be captured by festival artists. Take advantage of the opportunity to bring a piece of Oceanside home with you by either purchasing from the artist straight off the easel or during the Awards Celebration and Art Sale at OMA on July 31. The juried exhibition will be on view at Oceanside Museum of Art August 1–October 10 with all works available for purchase online. Visit for event details with a map of painting locations and festival events, or to register as a participating artist.

Towards Mission Ave by Shuang Li

12 | Chamber of Commerce Quarterly Journal

Water Under The Bridge by Danny Griego

Summer 2021 |




JULY 24–29


JULY 25–29







Visit for event details with a map of locations to watch painters, or to register as a participating artist.



Oceanside Chamber of Commerce Quarterly Journal | 13

membership NEW MEMBERS March 5, 2021 – June 4, 2021

AAL Baptist Christian Counseling 5301 Mare Rd. Oceanside, CA 92057 (760) 688-6428 Therapists, Psychologists, and Counseling Be Well Therapy, Inc. (760) 637-9154 Health and Fitness BLOOMS Design House 206 N. Coast Hwy., Ste. A Oceanside, CA 92054 (760) 231-5797 Florists CalTMS 520 N. Coast Hwy., Ste. 103 Oceanside, CA 92054 (800) 985-7580 Mental Health Services Certified Cleaning Pros 4059 Oceanside Blvd., Ste. D Oceanside, CA 92056 (888) 909-0077 Cleaning Services- Commercial Sanitation and Bio-Hazard, Janitorial Services and Supplies Expeditionary Technical Solutions, Inc. Oceanside, CA 92054 Information Technology Consulting First Command Financial Services 4167 Avenida de la Plata, Ste. 102 Oceanside, CA 92056 (760) 631-8300 Financial Services Interfaith Community Services 550 W. Washington Ave. Escondido, CA 92025 (760) 489-6380

LPC West 600 B St., Ste. 2210 San Diego, CA 92101 (619) 230-8881 Real Estate - Industrial Property for Lease, Real Estate Commercial & Investment

The Broken Yolk Cafe 2434 Vista Way Oceanside, CA 92054 (760) 967-9655 Restaurants - Breakfast

Massage World West 310 S. Coast Hwy. Oceanside, CA 92054 (760) 722-2330 Massage

The Document People LLC 3742 Mission Ave., Ste. 100 Oceanside, CA 92058 (760) 754-9059 https://www. Legal Services

Mayor Esther Sanchez 300 North Coast Hwy. Oceanside, CA 92054 Associate Member

(760) 435-3057

The Switchboard Restaurant & Bar 131 South Coast Hwy. Oceanside, CA 92054 (442) 266-2781 Restaurants - Hawaiian

McDonald’s 4151 Oceanside Blvd., Ste. 159-170 Oceanside, CA 92056 (760) 295-1328 Restaurants - Fast Food, Restaurants American

The World Services 357 1638 S. Coast Hwy., Ste. B Oceanside, CA 92054 (760) 400-3174 Auto Dealers

Military Veterans Affairs Officer / Agent 211 Brooks St. Ste. 1344 Oceanside, CA 92054 (858) 437-9352 Military Services, Legal Services

Throwback Gamez 509 Vista Way Oceanside, CA 92054 (760) 547-5045 Entertainment, Games

Oceanside-Mission Grocery Outlet 1527 Mission Ave., Ste. D Oceanside, CA 92051 (661) 333-9353 Grocery Stores

Vista Gardens Memory Care 1863 Devon Pl. Vista, CA 92084 (760) 295-3900 Alzheimer’s Care, Senior Services

Renewal by Andersen of Greater San Diego 8572 Spectrum Ln. San Diego, CA 92121 (858) 201-5500 Window Replacement


ShareMD 8901 Activity Rd., Ste. 205 San Diego, CA 92126 (832) 937-4273 Office Leasing, Medical

March 5, 2021 – June 4, 2021

81–85 Years as Member Mary Steiger

51–55 Years as Member Mission Linen Supply

J Harris Insurance Services 1947 Camino Vida Robles Rd., Ste. 110 Carlsbad, CA 92008 (619) 917-8164 jill-harris Insurance

Social Marketing Boutique 4425 Mission Ave Apt. E101 Oceanside, CA 92057 (760) 825-1325 com/contact-form Marketing Advertising and Social Media Networking

JPI Companies 12250 El Camino Real, Ste. 380 San Diego, CA 92130 (858) 369-5670 Construction

Sydnee’s Pet Grooming 1609 Ord Way Oceanside, CA 92056 (760) 362-8859 Dog and Cat Grooming, Pet Services

14 | Chamber of Commerce Quarterly Journal

46–50 Years as Member

Oceanside Marine Centre Inc.

36–40 Years as Member

Frontwave Credit Union Harbor Fish & Chips Manheim San Diego Auto Auction, Inc.

31–35 Years as Member

KOCT – The Voice of North County P J Graphics

Summer 2021 |


26–30 Years as Member

Oceanside Marina Suites at Oceanside Harbor Oceanside Mortuary, FD–253 Pacific Coast Real Estate Quality Inn & Suites Real Property Management

21–25 Years as Member

Boat Rentals of America Certified Folder Display Service, Inc. Mastertech, Inc. Merrill Gardens at Oceanside Oceanside Abbey Carpet and Floor Rockin’ Baja Coastal Cantina Walmart #2494

16–20 Years as Member

BeachFront Only Vacation Rentals Best Western Plus Oceanside Palms California Bank & Trust Elizabeth J. Graff Gems N’ Loans Oceanside Firefighters’ Association Oceanside Rotary Club

11–15 Years as Member

Greater Tri Cities IPA Medical Group Lincoln Military Housing Motel 6 #679 TENTEN Oceanside The Paintball Park at Camp Pendleton Veterans Association of North County (VANC)

6–10 Years as Member

All Day Heating and Air Conditioning LLC Buffalo Wild Wings California Coast Credit Union FedEx Ground Fratelli’s Italian Kitchen Frazier Farms Oceanside Gilead JaniExpress LOL – Life of Liberty Oceanside Adventures San Diego Coffee, Tea & Spice, Inc. The Super Dentists Upper Crust Pizza Wounded Warrior Homes, Inc.

1–5 Years as Member

Anita’s Fine Mexican Restaurant Audeo Charter School BASE Programs Business Payroll Services C2ITpros Columbia Sportswear Employee Store at prAna Cynthia’s Artistic Expressions Damon Sundberg Construction Excell Research Fitter Is Funner Studio – Kathy Babcock H.G. Fenton Company iFLY Oceanside Jersey Mike’s Subs, Oceanside LP Fishing Supply Mangia e Bevi Mariposa Ice Cream Oceanside Pier Merrill Lynch Wealth Management – Hollman, McSweeny, Albert & Byrnes Group Milestone House Military Guides Non–Profit Management Consulting North County Professional Network Oceanside Tattoo “The Arcade” Oside E–Rides Pick Up Stix San Diego County Water Authority Southwest Strategies LLC Studio ACE Sudberry Properties Swami’s Cafe | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 15


Oceanside Florist is a locally owned, small business that is known for its customer satisfaction as much as their beautiful flower arrangements; they always “go the extra mile to make your floral gift perfect.” Because they value their customers and enjoy making people happy, they have built relationships with their clientele over the years, providing high quality, beautiful and unique floral arrangements and plants. Located at 1921 South Coast Highway in South Oceanside, the Oceanside Florist has won awards in floral design. Along with beautiful flowers they also offer candy, custom cards and jewelry, and other décor items.



The Oceanside Sea Center provides sportfishing trips from the Oceanside Harbor. Captain Joe Cacciola of Sea Star Charters and Captain Ernie Prieto of Chubasco Sportfishing officer services from fishing, whale watching, private charters and burials at sea. The Sea Center puts a great emphasis on highlighting marine stewardship through a partnership with the Pfleger Institute of Environmental Research (PIER), a non-profit research group based in Oceanside that supports sustainable recreational and commercial operations. Their newly upgraded building includes a tackle shop, which sells live or frozen bait, snacks and apparel. They are also a fishing license sales agent. If you love to fish or explore the sea, visit the Oceanside Sea Center at 315 Harbor Dr. South.


Have you been searching for a healthy spot in Oside to grab a bite? Well search no more! Roots Craft Juice was opened in early 2021 by two local military veterans. After finding a lack of fresh, organic options in town for food and drinks they decided to create their own! Located at 631 South Cleveland Street they are located just two blocks away from the beach and pier. Roots brings local produce to life through cold pressed juices, fresh smoothies, acai bowls, toasts and bagels! Stop in and enjoy the local art and the great vibes! 16 | Chamber of Commerce Quarterly Journal

Studio ACE is a nonprofit organization dedicated to enriching lives through Arts, Community, and Education. Founder/Executive Director Julia Fister worked for many years in nonprofit arts organizations and witnessed firsthand what the power of arts Summer 2021 |

education can do for people of all ages. Making it her mission to provide affordable and accessible arts education opportunities for the North San Diego County community, Studio ACE was born. Now in its third year, Studio ACE provides an array of arts education offerings through classes in their physical space, programs with Oceanside Unified School District, robust partnerships with community organizations, and providing art making activities at local festivals. Recently the Studio ACE Art Shop opened at Studio ACE, providing opportunities to purchase unique & handmade items from local artists, benefitting both the studio and the artists. Stop by the location at 3861 Mission Avenue in Suite B3; take a class or shop at Studio ACE and support your local community!



Otterlei Coastal offers shoppers unique items and décor perfect for Oceanside living. Located at 250 Mission Avenue, they have a large selection of beach and coastal decor, and Hawaiian accessories. Whether you are looking for a perfect gift or an item to embellish your home or patio, Otterlei Coastal has a great selection of Hawaiian wood carvings, wind chimes, sea life figurines, bamboo and shell curtains, rattan furniture, wall art, and mermaids!!! Whether your style or preference is coastal, tropical or Hawaiian, they can help turn your home into an oasis.

The California Surf Museum was founded in 1986 and has been in operation for three decades serving tens of thousands of annual visitors from over 40 nations around the globe. With a permanent collection which chronicles the history of surfboards and wave-riding, the museum also offers many revolving exhibits each year. Located in downtown Oceanside, it has acquired a rare set of archives and collections gathered over more than 30 years, comprising one of the world’s richest troves of surfing history. The California Surf Museum’s history is defined by the multitudes of passionate volunteers who have given thousands of hours of time since before its founding to make CSM what it is today. The museum at 312 Pier View Way has grown into a major attraction for Oceanside, San Diego County and Southern California.

Conveniently shop online or in person to view their wide selection of quality beach art and mirrors, or add the beauty of the ocean to any room of your home with their wonderful selection of tropical items at affordable prices. | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 17

welcome Oceanside Chamber Welcomes New Team Members Gwen Bryson is a true SoCal native, having been born and raised in Oceanside and currently living in South O. Gwen came up through our local education system, having attended El Camino High School and MiraCosta College. Gwen was hired this past Spring as the Chamber’s Customer Service Specialist and is frequently the first voice you will hear when calling the Chamber office. Gwen is a team player and has been instrumental in assisting her co-workers with a wide variety of projects. Although new to the Oceanside Chamber, Gwen has 5 years of experience in the Chamber industry, having served as Information Specialist at the Carlsbad Chamber of Commerce. Prior to her Chamber career, Gwen had 20 years working experience in the local action sports industries. When not at work, Gwen has a variety of interests that fit perfectly with the Southern California lifestyle, including walking and hiking, shopping and dining and the local beach & surf culture. Gwen can be reached at the Chamber a 760-722-1534 ext 101 or Margery Benkaci is a native of the Boston area and has been living in the North County for the last 5 years with her husband and daughter. She is a graduate of Boston University where she earned a B.S. degree and then went to receive her MBA from Suffolk University. Her background includes several years of advertising and marketing sales, ranging from print with the Boston Parents Paper magazine to television marketing working for “Business Now” a syndicated business show, that aired on the local ABC affiliate. Margery has also worked in the internet industry with the startup company, where she was the Director of Sales for this internet job board. Since living in the San Diego area Margery has worked in the Chamber Industry as a Business Development Manager, and now for the Oceanside Chamber of Commerce as the new Business Development Specialist. She oversees the Membership and Advertising sales, including the “Best of Oceanside Quarterly Journal”, and the Community Guide. You can reach can reach Margery at 760-722-1534 x105 or Victoria Carlborg serves as the Chamber’s Workforce Development Coordinator. Victoria launched her bi-coastal career as a 17-year-old college freshman for a Gannett newspaper in San Bernardino, eventually being promoted to features reporter upon graduating from college. She was a journalist for eight years, including one at the San Diego bureau of the Associated Press and a few in the community news section of the “Union-Tribune.” Victoria then pivoted to the advertorial side of the house, communications, for local entities of Marine Corps Community Services, Barnes & Noble, Catholic Charities, and the Girl Scouts. For a decade, she helped implement community-based public policy initiatives when she served on substance abuse prevention coalitions in several capacities: as a staff member in North County, a board member in North Carolina, and a communications associate for the coalitions’ national advocacy association in Washington, D.C. She then worked for political appointees of the Obama and Trump administrations in the Office of Advocacy at the U.S. Small Business Administration in Washington, D.C. Victoria most recently worked as the education manager at the headquarters of the PsychArmor Institute in San Diego. Please connect with Victoria at 18 | Chamber of Commerce Quarterly Journal

Summer 2021 |

Who do you trust with your life’s most important events? ■ ■ ■

Your daughter’s wedding day. The arrival of your new grandchild. Congratulations to your new graduate. Retirement like you always dreamed it should be. Your family’s legacy – How you want to be remembered?

We listen to your vision. We’re honored to help choose what is right for your family. Securing your family’s financial future is important. For your complimentary financial portfolio review, contact:

Evan Hennessy

Vice President/Investments

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(760) 804-3424 (866) 431-2389

Oceanside Chamber of Commerce Quarterly Journal | 19

A Unique Group Term Life Insurance Program Offered Exclusively to Oceanside Chamber of Commerce Members This special program allows business members of the Oceanside Chamber of Commerce with 5 or more employees the opportunity to take advantage of a group term life benefit typically only available to large companies or unions.

Offers Guaranteed Coverage up to $50,000 for each employee; $20,000 for spouses; $10,000 for dependent children. Unique Features: • No Employer Contribution • No Health Questions • No Medical Exams

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Annual North County Health and Wellness Fair The annual North County Health and Wellness Fair will be held Thursday, August 12th from 9 am to 1 pm. This event provides an opportunity for local and regional health-related businesses to promote their products and services and to reach a new audience of potential patients, clients and customers. Located in the Oceanside Civic Center Plaza, the North County Health Fair will run concurrently with

20 | Chamber of Commerce Quarterly Journal

the popular Downtown Farmer’s Market. The event is FREE to the public and a great way to receive important information, meet a new health specialist and learn more about healthy living. Booth space is still available. For more info or to secure a booth, contact Kristi Hawthorne at Kristi@ or 760-722-1534.

Summer 2021 |

Mission Pacific Hotel and The Seabird Resort Debut in Oceanside City and Community leaders, including current and past Oceanside City Councilmembers and Mayors were in attendance to celebrate the long-awaited opening of the Mission Pacific Hotel and the Seabird Resort. According to a Hyatt press release, this project represents “the largest oceanfront hotel development in San Diego County in more than 50 years.” A library on the second floor of The Seabird Resort is dedicated to former Oceanside Mayor Jim Wood. Mayor Wood was in attendance with his family to take part in the celebration.

Photo courtesy Lisa Frost | Oceanside Patch

Photo courtesy Lisa Frost | Oceanside Patch

Photo courtesy Lisa Frost | Oceanside Patch

Photo courtesy Lisa Frost | Oceanside Patch

Photos courtesy Lisa Frost | Oceanside Patch | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 21

Hands-On Training Brings Book Learning to Life Engineering? Information Technology? Child Development? Medical Technology? Which pathway is best? For the students enrolled in the Oceanside Unified School District’s Career and Technical Education (CTE) program, the path of least resistance would be hard to pinpoint. The program provides students at Oceanside, El Camino, and (coming soon) Surfside high schools, a choice of taking courses in career Pathways from 8 of the 15 ‘high priority’ industry sectors. The Pathways are: Arts, Media and Entertainment; Engineering and Architecture; Energy, Environment and Utilities; Education, Child Development and Family Services; Information and Communication Technologies; Transportation; Health Science and Medical Technology; Public Service; Building Trades and Construction; and Hospitality, Tourism and Recreation. A unique public-private partnership between CTE and the Hyatt corporation also gave students in the Hospitality, Tourism and Recreation Pathway paid, onthe-job training in what it takes to open a new hotel, two new hotels, actually. The students were part of the Junior Task Force and assisted in numerous roles in preparing to open the Hyatt’s two new boutique lodging facilities, the Mission Pacific Hotel and

Oceanside Public Library’s Amy Kleman learns more about projects produced by high school students in the Oceanside Unified School District’s Career and Technical Education program. The students held an in-person expo in May highlighting accomplishments from their virtual school year. Photo courtesy of Teresa Collis, Coordinator, CTE

adjacent Seabird Resort hotels and its six restaurants that opened in May. Samuel Rosales, an El Camino CTE student employed at the Hyatt on the Junior Task Force, was hired on to stay in Food Service at the Mission Pacific. “Hyatt was hiring to give experience to us with no experience. Any kind of experience in hospitality can help with any job because of the ‘soft skills’ we have learned,” Samuel said. Learning the technical skills to prepare students for college and careers are only half of what project-based training is, said Katieann Henkel, CTE career counselor. Some students are earning simultaneously credits at MiraCosta College. Others are taking high school classes that are academically aligned to university admission. “It’s also about the ‘soft skills’ we teach our students. Collaboration, communication, problem solving, time management, email and phone etiquette, willingness to seek out help, and the ability to ask questions to clarify. They have training and education that non-CTE enrolled students won’t have,” Henkel said. “These are skills that will help our students in the workforce and in life.”

Career and Technical Education’s Junior Task Force students are recognized for outstanding work ethic on stage with Michelle Miller from the Hyatt. Miller is the Area Human Resources Director of the newly-opened Mission Pacific Hotel and The Seabird Resort. Photo courtesy of Katieann Henkel, Counselor, CTE

22 | Chamber of Commerce Quarterly Journal

The Hyatt student employment program is a model one for area employers that are interested in developing the young workforce to contribute to economic recovery, Henkel said. Summer 2021 |

“Employers get to help mold our students into what they’re looking for in an employee. If they keep the students on as workers, then they are molding good workers,” she said. During the past year and a half, education has adapted to a virtual classroom setting, but despite the challenges, the high-quality CTE program has continued. The students recently held an exposition of their best work, with all class projects conducted virtually during the COVID-19 Pandemic that closed their schools. For the Transportation pathway, students recorded themselves changing the oil of their parent’s vehicle. For the Arts, Media and Entertainment Pathway, photography students documented a masked community and others created a campaign featured on local TV news to help prevent binge and underage drinking. For the woodworking pathway, students sanded, stained and built a cabinet. The woodworking teacher said he has been approached by local businesses to hire his students as carpenters and cabinet makers as soon as they are trained. Since all teachers come from industry, the program is more relevant. “I went through a CTE program in high school. My teachers were a guiding light for me, and I have tried to be that for our students.” Henkel said. “At the end of the day, it is about each individual student and their Pathway to career success.” CTE programs provide students the opportunity to explore careers, engage with employers, and develop the skills needed to succeed in our postPandemic economy. The program welcomes professionals from each of these industries to share their expertise with students by teaching classes, offering job-shadowing field trips for middle and high school students, being special guest speakers, and offering internships, externships, apprenticeships, and mentorships so students can gain real-world, practical application of the education gained in the CTE program. To connect your business or organization with CTE, visit their website at pathways or contact a member of their district team: Teresa Collis, CTE Coordinator, 760-966-7853; Katieann Henkel, CTE Counselor, 760-966-4081; Ariel Locke, Secretary, 760-966-7854; and Michael Doran, Account Technician 760-966-4078. | Summer 2021

The Chamber Debuts New Workforce Development Program In April, the Chamber launched its new workforce development program. Part of its Advancing Oceanside Workforce Development Initiative, the program plans to conduct a needs analysis to develop a thorough understanding of the short-term and long-term workforce needs of Oceanside’s business community as well as explore opportunities for training of youth, transitioning our service members into the civilian workforce, and reskilling of workers displaced by COVID-19 in order to prepare them for employment in emerging industries. The program’s coordinator, Victoria Carlborg, has been partnering with employers, employees, job seekers, and training providers such as the Oceanside Unified School District’s Career and Technical Education Program (see the article on this page) in order to understand what their needs are and bridge any gaps and barriers through our health and economic recovery. An expanded Chamber website and job bank will connect members with resources to support that recovery and help keep Oceanside prosperous. To collaborate on your workforce development needs, please reach out to our coordinator at victoria@

Ideally located just minutes from the coast in Oceanside, California.  Cool breezes and abundant sunshine  Locally owned and managed Multi tenant industrial suites  Proximity to Interstate 5 & Hwys 76 and 78  Onsite maintenance crew 864 – 12,000 square feet  Many with fenced yard Zoned Light Industrial For leasing information contact:

Josh McFadyen | License No. 01255566 | 760 930 7945 |


Oceanside Chamber of Commerce Quarterly Journal | 23

Since 1984

Mexican Broiled Chicken

• Home Cooked Mexican Food • Wine and Beer • Outdoor Dining Online ordering at For catering, call

760-707-7665 Ask about delivery options 125 Old Grove Rd., #8 Oceanside • (760) 435-9071 3055 Harding St. Carlsbad • (760) 729-4858

24 | Chamber of Commerce Quarterly Journal

Summer 2021 |

FR A ZIER FARMS 50th Anniversary The Oceanside Chamber of Commerce recognizes Frazier Farms as this local grocer celebrates its 50th anniversary this year. The Frazier family opened their first store in Escondido in 1971, offering locally grown produce, and quality natural and organic products. Today there are three locations: Vista, La Mesa and Oceanside. The Oceanside store, located at 1820 Oceanside Boulevard, held its grand opening on July 9, 2014 and the Oceanside Chamber helped to celebrate the new store with a ribbon cutting that day. Frazier Farms offers its loyal customers a wide variety of food, produce, and meats. They also feature a bakery with custom cake baking, fresh muffins and more! The coffee and juice bar has an incredible selection and Frazier Farm’s deli is second to none, offering daily selections of soups, sandwiches, vegetable and grain salads, dips, meats, poultry, fish and vegetarian items. For 50 years the Frazier family remains committed to bringing “value to the community with the highest possible quality at competitive prices.” Their mission: “We sell the highest quality natural and organic products available anywhere at prices that represent great value. We understand that without quality there is no value. That’s our family’s standard and your family deserves nothing less.” The Oceanside Chamber of Commerce congratulates Frazier Farms on fifty years of business! | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 25

Reach Higher. Dream Bigger.

(442) 262-3249 | 4070 Mission Ave. | Oceanside, CA, 92057 26 | Chamber of Commerce Quarterly Journal

Summer 2021 |

member of the quar ter Oceanside RV Resort

The Oceanside RV Resort has been a chamber member since 1982. Since its inception over 40 years ago, this resort and camping ground offers a host of accommodations for their guests. They recently completed a $1 million makeover including remodeled bathrooms, a new bathhouse, game room, and fitness center. Whatever your camping preference, they have options and amenities to meet your needs and expectations, from 138 back-in and pull-thru RV sites, to tent camping and even glamping! Rental bikes on site make it possible for guests to experience the area in an eco-friendly way. Oceanside RV Resort offers fun activities during the summer including “Movies by the Pool” on Friday nights, scavenger hunts, kids crafts and family games.

850 new solar panels prevented 735,000 pounds of carbon dioxide from entering our atmosphere, equivalent to planting 1,341 trees.

Please help Spirit of Sharing in our efforts to continue to raise awareness for our cause. We welcome any fundraising opportunities that you and/or your organization or group may be willing to facilitate throughout the year in order to raise much needed funds for SOS so that we can continue to help support the needs of our military families who sacrifice so much in serving our country. Serving All Ranks. To inquire about assistance or to make a donation, contact us today:

Spirit Of Sharing ness and willing “The ability d ur TIME an yo ve gi to help in order to ASSISTANCE es are rving famili these dese that ecio us gifts the MOST pr .” ve gi yo u can

1361 Rocky Point Dr, Oceanside, CA 92056

(760) 726-8100

In addition to their remodeled facilities, they’ve added a solar energy system, helping to reduce their ecological footprint in the community. In the system’s first year of operation, electricity generated from the Resort’s | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 27

R E G N e HA d i C s E n a e c O GAM n i e

d a M – Hobie

In the late 1960s the Hobie Cat Company was the largest manufacturer of small catamarans in the world. As the Hobie Catamaran sailboat business was booming, Hobie outgrew its San Juan Capistrano facility in 1973 and added a distribution facility in Irvine. In 1976 the Coleman Company purchased the thennamed Coast Catamaran Corporation and decided to consolidate production and distribution so in 1978 Hobie sold the Irvine facility and purchased a property at the end Oceanside Blvd, which at that time was a lonely 4-lane highway that dead-ended at a dirt field and didn’t yet go through to Melrose Drive or connect to Bobier. The location was important because it was adjacent to a railroad freight siding (now beside the Sprinter tracks from Oceanside to Escondido) where Hobie could make railcar shipments of sailboats to dealers across the USA. The three buildings on the property and were designed and built specifically for manufacturing and distributing fiberglass sailboats. In May of 1979 Hobie made the move from Irvine to

28 | Chamber of Commerce Quarterly Journal

Oceanside with all staff wearing their red transition t-shirts and most of the staff started moving from Orange County to North San Diego. By 1989 the sailboat market had declined and Coleman sold Coast Catamaran to a private owner and the Oceanside Blvd property to the City of Oceanside. Hobie leased the two smaller manufacturing buildings and a small portion of the larger admin and warehouse building for office space. In 1995 Hobie got another group of owners and the boat business began to grow again. Since then, Hobie Kayaks have replaced Catamarans as its main product, and production has transitioned from fiberglass to plastic with five large rotational molding ovens on the property that produce molded plastic kayaks 24 hours a day. To meet demands, Hobie Cat added two

Summer 2021 |

additional facilities on nearby Calle Platino – an 80,000 square foot shipping warehouse, and a part and accessory warehouse. For over 20 years Hobie has been the undisputed world leader in pedal driven kayaks and they have two new products which have become “game changers” in the world of personal water sports and kayaking. Hobie’s MirageDrive 180 features a revolutionary pedal propulsion system, providing power in both forward and reverse. Hobie proudly describes its product: “The effortless speed of the MirageDrive 180 with Kick-Up Fins combined with the streamlined, sleek hull of the Lynx make for a truly epic ride. Kick it up a notch, as you swiftly skim across the water’s surface, carving turns and leaving the world behind. The Lynx’s flat-bottom design provides confidenceinducing stability and ultimate maneuverability. Less is more when it comes down to construction. Lightweight materials meet optimal performance with ACE-TEC Technology that is tough enough for weekends off the grid, exploring uncharted waters, and a good thrashing at the lake with your kids. Weighing in at only 45 lbs. and equipped with rear loading skid pads, easily throw it on the roof of your car for uncomplicated transport. The best seat in the house, designed for comfort with breathable, monomesh, elevated to keep you dry all day. The wide bow creates a smoother ride and ample storage for your gear. Meticulously crafted with molded in tracks and an accessory mount, make it yours with our Sail Kit, Bimini Sunshade and other upgrades.”

For over 20 years Hobie has been the undisputed world leader in pedal driven kayaks and they have two new products which have become “game changers” in the world of personal water sports and kayaking. Hobie’s latest product, new for 2021, is the Mirage iTrek 9 Ultralight inflatable, its lightest and most maneuverable pedal kayak. This versatile product can be packed away in a convenient roller/backpack bag that allows it to be stored in small spaces like an apartment, RV or boat (with a fitted weight of only 20 pounds, check it on a plane to your favorite travel destination.) It transforms into a comfortable and maneuverable watercraft within minutes.

lightweight package. Featuring the MirageDrive GT with Kick-Up Fins and intuitive rudder control, the iTrek 9 Ultralight can turn on its axis and navigate tight waterways with ease. The adjustable elevated seat is lined with breathable nano-mesh fabric, so you stay comfortable and cool no matter how long you’re on the water. The iTrek 9 Ultralight is fast, agile, and easily transportable - but we didn’t stop there. It’s versatile, too. Simply remove the MirageDrive and grab the three-piece SUP paddle and your iTrek 9 is ready to be used as a stand-up platform. We made it easy to use and even easier to transport. Comes with a highpressure hand pump and high-volume electric pump and three-piece SUP paddle. Steering handle mounts on left or right side of the seat. Carries up to 350 lbs. Just add water!” For more information visit

• Finance for everyone • We finance bad credit • Down payment $1,000 • Warranty on all Cars

Visit us online at Contact us at or 760-400-3174 1638 S. Coast Hwy., Oceanside, CA 92054

Hobie provides this enthusiastic description: “The Mirage iTrek 9 Ultralight inflatable kayak is designed to help you reach remote waters with minimal hassle. Its diagonal dropstitch construction inflates to 10PSI, delivering the same rugged rigidity and nimble performance as our other platforms, but in an unbelievably | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 29

S W E N Y T I N U M M O C D N A R E B M E M SU M M ER 2021

NCTD Receives $4 Million Grant to Support Transition to ZeroEmissions Bus Operations The North County Transit District (NCTD) announced that the California Energy Commission (CEC) has awarded the District a $4 million grant to construct a hydrogen fueling station at the agency’s West Division BREEZE Facility in Oceanside. Once constructed, this station will have the capacity to support up to 50 hydrogen fuel-cell electric buses bringing the District closer toward achieving its goal of transitioning its entire fleet to zero-emission buses by 2042. “NCTD remains committed to being on the forefront of zero-emissions technology, providing clean transportation choices for our customers, and improving the air quality in our communities. This grant will enable us to do just that and accelerate our transition to a zero-emission fleet,” said Tony Kranz, NCTD Board Chair and Encinitas Deputy Mayor. “What’s more, this new technology and infrastructure will improve overall BREEZE operations by decreasing the time needed to refuel, expanding the service range, and increasing the fuel economy of our fleet.”

Oceanside Claims First Place in the National Mayor’s Challenge for Sustainability The City of Oceanside placed first in the 2021 Wyland National Mayor’s Challenge for Water Conservation, earning Oceanside the most water-wise city designation for the upcoming year. The annual competition was held during Earth Month to bring awareness to the 30 | Chamber of Commerce Quarterly Journal

importance of using water efficiently, especially as California moves into its second consecutive dry year. Mayors nationwide participated in the competition by challenging their residents to pledge to conserve water, reduce carbon emissions, reduce waste, and take other sustainable actions. Mayor Esther Sanchez proudly supported the community throughout the Challenge, inspiring Oceanside residents to join her in taking care of the planet and the future. “The Oceanside community has always been a leader when it comes to sustainability, and I am honored to be the Mayor of the most water-wise City in the nation,” said Mayor Sanchez, City of Oceanside. “Oceanside has proven that our residents know how to protect the environment, improve water efficiency, reduce waste, and continue to implement actions that will create a better future. Great job, Oceanside!”

Frontwave Credit Union Celebrates First Female Marine Graduates from MCRD San Diego Frontwave Credit Union is proud to welcome the first-ever platoon of female Marines graduating from Marine Corps Recruit Depot (MCRD) San Diego to the Frontwave family. The 53 new Marines, part of Lima Company, 3rd Recruit Training Battalion, graduated from boot camp at MCRD San Diego on Thursday,

New Marines Yeva Dzoban and Payton Anic celebrate their graduation from MCRD San Diego on May 6, 2021. The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.

Summer 2021 |

S W E N Y T I N U M M O C D N A R E B M E M SU M M ER 2021

May 6, 2021. For 13 grueling weeks, they trained alongside their 344 male counterparts in the first integrated company at MCRD San Diego. Founded in 1952 as Camp Pendleton Federal Credit Union, Frontwave has a long history of serving Marines in Southern California and across the nation. For the last 25 years, Frontwave has managed the direct deposit program for all recruits at MCRD San Diego. Frontwave also provides financial education to these recruits during boot camp, and offers continuing education and planning advice throughout their lives. “This is a historic moment for the U.S. Marine Corps, and we’re proud to be a part of it here at Frontwave,” said Bill Birnie, President/CEO of Frontwave Credit Union, and Retired USMC Sergeant Major. “We congratulate these new Marines on their accomplishment, and thank them for their service. We look forward to helping them achieve their financial goals while they serve in the Marine Corps and beyond.”

Boys & Girls Clubs of Oceanside Seeking Sponsorships, Auction Items for 33rd Annual Boys and Girls Night Out After postponing our signature Gala three times due to the pandemic, we are thrilled to be reaching out to local businesses for our upcoming Boys & Girls Clubs of Oceanside’s 33rd Annual Boys and Girls Night Out “Mad Men” Gala. We will be hosting this amazing GALA on Friday, October 15th at 6:00 pm at The Crossings in Carlsbad. With over 200 attendees (all following CDC guidelines), including sponsors, elected officials and community supporters, our Gala has proven to be an extraordinary, inspiring and entertaining evening for everyone. And we believe everyone can use some inspiration this year! BGCO is | Summer 2021

reaching out to community leaders and businesses for Event Sponsorships and Live or Silent Auction Items. Not only is this a wonderful marketing opportunity for businesses, auction donations will help to raise much needed funds that will impact the lives of over 1,200 Club members each day. For more than 69 years, we have made a difference in the lives of thousands of youth, but never more than this year. During the pandemic, we started a free Emergency Food Program and a Back2School Program to provide wraparound nutritional and educational support to our Club youth. Proceeds earned from the gala will provide enriching after school programming and much needed scholarship funds so that children in need are able to attend camp during the critical out of school hours.

Cox Communications Participating in Emergency Broadband Benefit (EBB) Program Earlier this year, Cox Communications began participating in the $3.2 billion Emergency Broadband Benefit (EBB) program, which is part of the stimulus package passed by Congress in December. This will further help qualified Cox customers in your constituencies access affordable internet. In a time where many are facing challenges due to the pandemic, we want to continue keeping families and households connected to their loved-ones, friends, work and school. We encourage you to share this information with your network, constituents and contacts. Eligible households with active Cox service can receive up to $50 off their current internet service, including equipment rental costs. Those living in tribal areas could receive as much as $75 off their monthly bill. Mobile phone payment plans may also qualify for the subsidy. Qualifying households include those that suffered a loss of income due to furlough or unemployment or are enrolled in one or more eligible government assistance programs. Cox will continue to raise our hand to help administer this worthy program and deliver whatever governmental financial relief is available to consumers in need. Oceanside Chamber of Commerce Quarterly Journal | 31

Zero Waste and Climate Action at HOME, WORK, and in the COMMUNITY Small things you can do to make a big difference for our environment. You may have heard about climate action strategies or initiatives while scrolling through social media, watching a viral video, and catching your daily news podcast, but did you know that a great way to reduce greenhouse gas emissions is to go zero waste? By keeping materials from reaching and breaking down in the landfill, you can reduce methane emissions (which are 71 times more potent than CO2), save resources, energy, water, and cut emissions generated from producing new products, all while helping the City reach a 75-90% diversion rate. While sometimes you may feel helpless in the face of climate change, by taking action and including simple zero waste strategies in your everyday lifestyle, you can and WILL make a difference for the planet.


 Reduce your food waste! Shopping smart can save you money and reduce the amount of perfectly delicious food going to waste. Make a list of the meals you are going to cook for the week, and see what ingredients you already have in the fridge before going to the store. To ensure your purchases last, check out proper storage tips on the Green Oceanside Kitchen webpage.

reducing greenhouse gas emissions- it’s a win-win!). Consider building your own backyard compost bin using instructions found on the Green Oceanside backyard composting webpage.

 Switch your lightbulbs to LEDs. Quality LED lightbulbs are more durable, last 25 times longer (so you waste less!), and use up to 85 percent less energy than other bulbs. Using less energy means you are conserving more of our Earth’s finite resources.  Power down or unplug electronics when not in use. Turn off or set office equipment to power down when not in use. Turning off one computer and monitor nightly and on weekends can save up to $80 a year. SDG&E states that setting PCs, monitors and copiers to use sleep mode when not in use can help cut energy costs by up to 50 percent. Use power strips or unplug electronics such as DVD players, game consoles and TVs that draw power even when switched off. Visit to learn more.

According to, in the United States, food is the single largest category of material placed in landfills, where it emits methane, a powerful greenhouse gas. Landfills are the third-largest source of human-related methane emissions in the United States, accounting for approximately 14.1% of emissions in 2017!

 Compost your food scraps. Composting your food scraps creates a healthy, nutrient-rich soil amendment for your garden, while keeping materials out of the landfill (and 32 | Chamber of Commerce Quarterly Journal

Summer 2021 |

 Use water efficiently! If you have a backyard, water your landscapes between the hours of 6:00 pm and 10:00 am. Inside the house, you can easily save water too! In fact, dishwashers typically use less water than washing dishes by hand. Now, Energy Star dishwashers save even more water and energy – about 3 to 8 gallons of water each load. Reducing the amount of water we consume lessens the strains on our water supply and reduces the amount of energy needed to transport it to our region.

Fun Fact:

100 gallons of potable water – the amount used daily by the average person at home in the U.S. – takes about 1.1 kWh of energy to treat and distribute

and encourage the proliferation of green plants to improve air quality. Visit for ideas!

 Travel Less, Rideshare More. Ride sharing, which is composed of carpooling and vanpooling, is one of the best ways to save money on fuel, insurance, and car maintenance. It is also environmentally friendly. By reducing the number of vehicles on the road and the composite number of miles traveled, vehicle emissions are significantly reduced, thus aiding in improving overall air quality and reducing greenhouse gas generation.


 Shop Local. Whether you are grocery shopping or simply purchasing home-goods, shopping local keeps the commute short, keeps your money local, and reduces the amount of gas consumed by your vehicle.  Sweep, don’t spray! When cleaning sidewalks and  Support sustainable businesses. Sustainable businesses, driveways, use a broom and dust pan to collect debris and like those in the City’s Green Oceanside Business dispose of in the landfill bin. No only are you wasting less Network, incorporate planet friendly actions into their water, but you are preventing pollutants from entering our daily operations. Supporting these businesses promotes a storm drains, and eventually, the ocean. strong and healthy local economy, and promotes the use of sustainable practices in the community. AT WORK:  Walk, bike, and take public transportation. You can  Design your workspace around natural light. If you are drastically reduce greenhouse gas emissions by simply currently working from home, reconsider your workspace: choosing alternative transportation. Visit to Do you need to have a light on all day? Is there an learn more about transit options in North County. alternative spot that might get better natural light? Turning a few lights off helps you reduce electricity usage and  Talk to others about climate action and zero waste. extends the life of your lightbulbs, reducing the amount of Share these tips with everyone you know! Each local action waste you produce and saving you money. Plus, if you can can create a global impact. Encourage fellow community access your natural light during the day, consider adding members to acquaint themselves with the City’s Climate a plant to further brighten the workspace and add some Action Plan, which outlines a wide range of voluntary fresh air around you. actions that residents and business owners can take to reduce the City’s carbon footprint.  Start a “Green Team”! If you are back in the office, join or start a workplace environmental committee, or “Green Team,” to work with your company in making The City of Oceanside is dedicated to reducing greenhouse environmental impacts a consideration in everyday gas emissions, and has a target of reaching a 25% operations. Facilitate telecommuting and carpooling, reduction by 2030 through its Oceanside Climate Action reduce paper use, create a one-to-one ratio of recycling Plan and strategies outlined in its 2020 Zero Waste Plan. and landfill bins, and provide drinking glasses or reusable To learn more about these initiatives, visit water bottles instead of bottled water at meetings and and events. Make sure someone has the responsibility of turning off electronics, lights, and heat in the evening | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 33

future talent The Tibesar Family It has been said that the family that plays together stays together. Parents looking for meaningful time to spend together, and their children, can be challenging in this fast-paced and busy world. The importance of bonding and communication along with fun and laughter cannot be discounted. When families find activities that captivate and engage each member of the family, it is sure to bring them all closer together. Adam Tibesar and his family have found what they believe is the perfect activity for themselves and their young children: Martial Arts in the form of Brazilian Jiu-Jitsu at Gracie Barra Oceanside. Gracie Barra prides itself on being family orientated. “Gracie Barra is proud to be a powerhouse with the most stalwart champions of Jiu-Jitsu in the world while still maintaining a training environment that is welcoming for the whole family: men, women, and children. At Gracie Barra, families find marvelous activities through which to spend quality time together.” Staff Sergeant Tibesar and his wife Ryan have traveled the United States and beyond, while he serves in the Marine Corps. Stationed in Okinawa, San Diego, Seattle and now Camp Pendleton, they experience challenges facing most military families. Because military children are often uprooted as they travel from place to place, it is hard to connect and make friends. But Tibesar says his children have found

friends in their new sport and they enjoy a commonality with other children while they practice together. Their three children: MacLain age 9, Bronson age 7, and Everenn 4 ½, are all active in Gracie Barra. Adam and his wife Ryan attended the first classes and felt it was a perfect discipline to introduce to their children. At the first the kids were both nervous and excited about the prospect of learning jiu-jitsu, so the family watched the sport online to familiarize themselves. Prior to Gracie Barra, the Tibesar children had ventured into a variety of sports but nothing “clicked” and seemed a good fit. Intermural sports have a season, but jiu-jitsu can be enjoyed year-round. It is also a simple sport, sustainable for families without a lot of equipment and expense. With everyone wearing a white Gi (the uniform), everyone is equally respected and accepted. Professor Doug is the head trainer at Gracie Barra Oceanside and Tibesar said that he is amazing with kids of all ages and that he has a great demeaner. During the training sessions it may all seem like chaos, but Professor Doug remains calm and collected and teaches young kids with patience. Jiu jitsu is a form of Martial Arts but unlike Karate, it is low impact. Some parents may be concerned about physicality but there is no striking, punching or kicking. The Tibesar’s practice twice a week with Saturday being family day as they practice techniques and games. They enjoy time on the mats and have a daily routine. They have a special spot in their home where continued on page 37

34 | Chamber of Commerce Quarterly Journal

Summer 2021 |

Oceanside Cultural Arts Foundation Oceanside is truly an amazing city to live, work, and play. Armand and I moved here from Visalia, CA in 2007. Our family found a warm, loving community of friends at Mission San Luis Rey Parish as well as through colleagues and friends working for Oceanside Unified and Bio-One. The people are friendly and welcoming, the beaches are beautiful, and there are so many opportunities to be active outdoors with the awesome year round weather we have. We love being part of the Oceanside community!

Michele and Armand Amoranto

Bio-One of Oceanside



M. Eliane Weidauer


My family moved to Oceanside when I was a few weeks old over 70 years ago, so I consider myself a native Osider. What I love most about Oceanside is Community. I love that every event I attend, every time I’m out in town, I meet someone I know. I love that while Oceanside continues to grow, we retain our sense of community. Neighbors help neighbors; newcomers are quickly embraced. And, of course, I love the arts opportunities in Oceanside. We have community, high school and college plays, art galleries, poet workshops. All supported and celebrated by our Community.


Our City has so much to offer! Our Community Members share why they love where they live and their passion for our community.





I can say with confidence that after over 10 moves as a military child, I have never found a city as welcoming, charming, and hard-working as Oceanside. The culture and pride that overflows in this community connects all who live here, and over the past five years I have come to find a sense of belonging as the O’side legacy of service and strength has touched me. I have truly never felt more at home, and it is my honor to serve as an ambassador such an unforgettable city!

Madison Matella

Miss Teen Oceanside The diversity of Oceanside is invigorating. I enjoy my horses and the beach within five miles of each other. Our community members include the length of the spectrum from delightful youth to engaging seniors. We have cultural influences that translate to yummy food variety and eclectic art modalities. I am proud to have been born a USMC baby and grown up to be an Oceanside Community builder.

Tonya Danielly, Executive Director

Ivey Ranch Park Association

I decided to open a new location for my business, Technology Centers, in Oceanside, and ever since my office tenants and I have been enjoying the delicious local restaurants, community activities like the farmers market and walking to the beach during lunch. Oceanside’s culture and community pride makes it a wonderful city to work in.

Erica Burles Oceanside Technology Center

Oceanside is my hometown, and I’ve reflected this past year on how much I appreciate growing up here. Having a beach day followed by a walk around Sunset Market was my favorite day precovid. Being Miss Oceanside has taught me the intricacies and interconnectedness of our community. I’m excited to experience the myriad of activities and traditions this city has to offer this upcoming summer.

Raquel Parizeau

Miss Oceanside | Summer 2021

Oceanside Chamber of Commerce Quarterly Journal | 35

Where’s the sand? !S.O.S. Oceanside! is working to bring it back! Oceanside is an amazing beach community that is normally known for its wide and sandy beaches. Each year, Oceanside beaches suffer an increasing loss of sand. Historically, the Lake Henshaw Dam construction disrupted the sand transport down the San Luis Rey River to the shoreline. The installation and construction of the Camp Pendleton boat basin exacerbated by Oceanside Harbor breakwaters also blocked and redirected sand that would naturally flow via littoral transport south to Oceanside beaches. This sand is washed out to offshore deepsea canyons. Due to significant loss of natural sand deposits, coastal properties have experienced damage along the Strand from severe winter storms. Our Beaches have significantly narrowed North of Tyson Street and disappeared South of Tyson Street. Public safety is impacted by this loss of sand. With no sand on the beach, access for lifeguards/First responders is negatively impacted. Lifeguards no

longer have access to drive their rescue vehicles along the beach to safely execute rescues. With delayed shore response, a delayed response is via lifeguard boat or personal watercraft. Additionally, the loss of our sand negatively affects the natural ecosystem for birds, fish and sand dwelling creatures. The Western Snowy Plover population has seen decline for several years due to this loss of habitat. Intermittent sand replenishment events have unsuccessfully attempted to maintain these once wide beaches without sustained success. A more permanent sand retention solution is needed now! !S.O.S.Oceanside! is a grass-roots group, championing solutions to restore our beaches. !S.O.S. Oceanside! established in 2019, is over 300 members strong and growing. Their primary focus is advocating for sustainable solutions to restore Oceanside beaches. Efforts include outreach to local, regional, state, and federal authorities on supporting solutions to the dire Oceanside coastal sand issues. Most recently, they have been successful in influencing the Oceanside City Council’s unanimous vote to fund a feasibility study is developing a strategy to protect City beaches from the impacts of long-term shoreline erosion. A private coastal engineering firm, GHD is performing the preliminary engineering evaluation and feasibility study to consider options for beach sand replenishment and/ or retention devices to stabilize and enhance the beach widths in Oceanside. GHD is nearly complete in developing proposals for the city to consider for beach replenishment/retention solutions. The goal of the study is to identify a beach replenishment/ retention strategy that is environmentally sensitive, financially feasible and has a reasonable chance of being approved through the regulatory permitting process Support of the sand study proposed solutions by local communities, residents and businesses is essential to restore our once great beaches. How can you help? Get educated, get involved with !S.O.S.Oceanside!

Oceanside coast, looking Southward towards Oceanside Blvd.

36 | Chamber of Commerce Quarterly Journal

Summer 2021 |


Future Talent: The Tibesar Family

... continued from page 34


their Gi’s and belts are carefully placed.


While there have been no competitions due to Covid 19, the family still sees wonderful benefits for themselves and their children including mental wellbeing, self-confidence, and increased focus even outside of practicing jiu-jitsu. Sgt Tibesar said his children enjoy the self-discipline and challenges that Gracie Barra provides.


SSgt. Tibesar also points out that with over 900 Gracie Barra school around the world, his family can stay involved even if they are stationed somewhere else. MacLain, Bronson and Everenn Tibesar all have a passion for Gracie Barra and demonstrate their new found talent and skills that will last a lifetime.

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Oceanside Chamber of Commerce Quarterly Journal | 37

Genentech embraces the increasingly diverse world around us. Our mission is to be the industry leader to deliver scientific innovations that drive better outcomes for our people, patients, business, and communities by advancing and boldly championing diversity, equity, and inclusion.

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38 | Chamber of Commerce Quarterly Journal

Summer 2021 |

Chamber Welcomes CalTMS to Oceanside Treatment for major depressive disorder without medications is now available at CalTMS, a new behavioral health center at 520 N. Coast Hwy, Ste. 103 in Oceanside. Officially opened on May 21st, they provide an FDA approved technology called Transcranial Magnetic Stimulation or TMS. Yashwant Chaudhri, MD, and CMO of CalTMS, cut the ribbon with Oceanside Chamber of Commerce officials and CEO Scott Ashton, Salome Tash from Rep. Mike Levin’s office, Pageants, CalTMS staff and community members.

Ashton Named to Chamber Executives Association Board Scott Ashton, the CEO of the Oceanside Chamber of Commerce, has been appointed to the Board of Directors of the Western Association of Chamber Executives (W.A.C.E.). W.A.C.E. is an association of chamber of commerce chief executives and staff professionals with approximately 750 members in 20 Western states and Canada. The association is designed to promote and enhance professional development of chamber of commerce executives and is the largest state or regional association of chamber of commerce executives in the United States. Ashton has more than 30 years of experience in the Chamber industry in a variety of sales & management capacities. He has worked at the Oceanside Chamber since 1996 and took over the CEO role in late 2016.

Working to stop domestic violence and sexual assault as we revive courage and empower lives. WRC provides counseling, case management, supportive services and shelter to victims of sexual assault and domestic violence and their children. Services are available 7 days a week 24 hours a day at

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40 | Chamber of Commerce Quarterly Journal

Summer 2021 |

economic development update NEW PROJECTS Grading has commenced on the Oceanside East Shopping Center, a 23,700 sq. ft., six building project located at 3340 Mission Ave. Signed tenants include a 10,000 sq. ft. Super Star Carwash and a 2,100 sq. ft. 7-Eleven and gas station.

accessories from famous TV shows and makes them available to the public. Localhost/Nerd St., a gaming and esports tournaments center, recently opened at 459 College Blvd. in combination with Five Below in the Mission Marketplace Shopping Center. Oceanside Technology Center (OTC), a new coworking space, recently opened at 1140 S. Tremont St. OTC is minutes from the Oceanside Transit Center.

Construction has begun on the Arroyo Verde Shopping Center, a 27,200 sq. ft., four building project located at the northeast corner of Oceanside Blvd. and Rancho del Oro Dr.

Neighborhood Veterinary Hospital of Oceanside recently opened at 215 S. Coast Hwy. in Downtown Oceanside. Sugar Lemon Water (SLW), recently opened at 1934 S. Coast Hwy. in South “O”. SLW offers sugaring and a skin care salon. MiraCosta College Community Learning Center located at 1831 Mission Ave. has completed construction on their new 9,910 sq. ft. student services building, campus quad, an upgraded pathway from Barnes St., new parking lot, upgraded bioswale, and new monument sign.

The Arena Califino, a multi-purpose sports arena and events facility coming to El Corazon recently broke ground. The 171,291 sq. ft. arena will be built on 5 acres at the eastern end of the property near Rancho Del Oro Drive. The indoor arena will seat 6,367 people for sporting events and 7,922 people for concerts. The arena will also feature a 36,000 sq. ft. outdoor plaza for events and receptions, on the southwest corner of the property, closest to the new aquatics center.

NOW OPEN Previously On recently opened at 105 S. Coast Hwy. in Downtown Oceanside, selling liquidated furniture, art, clothing, and | Summer 2021

Ding Tea Oceanside, an authentic Taiwanese tea house, recently opened at 4259 Oceanside Blvd. in the Oceanside Marketplace & Business Center. Plantology recently opened at 913 South Coast Hwy, selling a variety of rare and trendy plants. Carrillo Pottery is now open at 309 South Coast Hwy. in the former Anita’s restaurant location. They have a huge selection of high-glazed pottery, succulents, Mexican pottery, and concrete items for sale. Municipal Taco, recently opened at 2002 South Coast Hwy. in South “O serving tacos, beer, and cocktails.

Oceanside Chamber of Commerce Quarterly Journal | 41

Tri-City Medical Center: Six Decades of Service Through the 1950s, the north coastal region of San Diego County was rural and had few services of its own. However, by 1960 the region was beginning to grow rapidly and the fundamental need for community Tri-City Healthcare District healthcare to “Founding Fathers” maintain prosperity 1955 Chamber Presidents: Eugene L. became apparent. Geil (Oceanside), C.H. McLean (Vista) and B.M. Christiansen (Carlsbad) Recognizing this, visionary leaders from the Oceanside, Carlsbad and Vista Chambers of Commerce, along with elected officials and business leaders from the three cities, developed a plan for creating a medical center to serve the needs of a growing region. Soon, with the support of a wide array of local leaders and voters, a bond was approved to construct a hospital and the Tri-City Hospital District was formed. On July 16, 1961, Tri-City Hospital, as it was called then, opened its doors with 87 patient beds and care provided by 42 physicians. Two days later, community volunteers formed the Tri-City Hospital Auxiliary to actively participate in their community hospital, and in 1963 community advocates formed the Friends of the Tri-City Hospital to provide philanthropic support.

SIX DECADES OF SERVICE Over time, the hospital became Tri-City Medical Center, an advanced health care facility with 388 patient beds treating tens of thousands of community members every year. The evolution continued on the philanthropic side as the Friends of Tri-City Hospital grew into the Tri-City Hospital Foundation, which continues to play a major role in bringing the latest in medical technology to the center. After six decades of service, TriCity Medical For six decades Tri-City has worked Center remains hand-in-hand with local fire and committed to EMS agencies to elevate emergency care the community – for the community. fulfilling the vision 42 | Chamber of Commerce Quarterly Journal

of the leaders who championed its creation. Tri-City Medical Center has kept pace with the ever evolving healthcare landscape while simultaneously aligning with the community through tremendous growth and evolution. As Carlsbad, Oceanside and Vista transitioned from an agricultural region to suburban communities and welcomed industryleading businesses, Tri-City Medical Center was there for family health services, labor and delivery support and breakthrough health services that ensured residents could get the care they needed close to home.

ADVANCED TECHNOLOGIES During its first two decades, Tri-City Medical Center expanded its services to meet the increasing needs of a growing population. It added a helipad, cardiopulmonary lab, 46-bed tower, 56-bed north wing, additional surgical suites and a 42-bed maternity unit, bringing the total bed count to 231. Over the next two decades it invested in advanced technologies to bring modern medical services like heart surgeries, MRIs, neonatal intensive care and advanced emergency care capabilities to those who needed it most. Tri-City Medical Center’s six decades of growth has been guided by intentional and strategic investments that align with the needs of the community it serves including new technologies, health services and community care programs to enhance the community’s overall health while improving equity in health outcomes. To support data-driven decision making, Tri-City Medical Center utilizes the Hospital

Summer 2021 |

Association of San Diego and Imperial Counties’ Community Health Needs Assessment (CHNA), which analyzes hospital statistics, community input and major healthcare trends to identify and prioritize the specific health issues affecting communities.

THE LATEST INNOVATIONS Tri-City Medical Center was among the first hospitals in the region to invest in robotic surgery technologies and procedures that enable surgeons to Tri-City has been a leader in adopting perform precise, cutting edge technologies throughout minimally its 60 year history. invasive surgery in a manner never before experienced. TriCity Medical Center’s da Vinci Xi surgical system has helped patients with minimally invasive procedures in gynecology, urology, heart, orthopedic and general surgery settings. With incisions smaller than a dime, patients recover quicker and get back to living their lives without reservation. Its Mazor Robotics Renaissance system has helped revolutionize spine surgeries in the community and allows patients to move on from injuries so that their time can be spent enjoying fulfilling life experiences. It has embraced innovative new practices and treatments, including being among the first hospitals in the country to use TPA-clot-busting medication to reverse the effects of certain strokes. Tri-City Medical Center’s progressive thinking has earned recognition by the New England Journal of Medicine for being among the top three hospitals in the country in terms of stroke treatment rates.

GRIT AND DETERMINATION Nonetheless, data and trends can’t predict when a crisis will happen – yet it’s in these moments when a community needs its health care leaders the most. The COVID-19 pandemic shook the world, but Tri-City Medical Center’s team of nurses, administrators and | Summer 2021

physicians didn’t blink in the face of the largest health care challenge of their lives. With grit and determination, Tri-City Medical Center leaned on its decades of service and TCMC has operated a 5-star vaccination centuries of clinic since 2020 cumulative knowledge to test and treat community members. With renowned physicians specializing in pulmonology and an outstanding ER and intensive care unit, the TriCity family was literally saving lives on an hourly basis. Once the COVID-19 vaccine became available, Tri-City Medical Center hosted vaccine clinics at the hospital, providing nearly 30,000 vaccine doses and counting since its inception. It also helped provide thousands more vaccine doses as part of a multi-agency vaccination partnership at CSU San Marcos and launched a program to help vaccinate homebound seniors as well.

IT’S ABOUT PEOPLE But Tri-City Medical Center’s quest to advance healthcare in the region isn’t about technologies – it’s about people. To holistically improve people’s lives, the hospital’s dedication extends beyond the care provided within the hospital. Over the years, Tri-City Medical Center’s dedication to community involvement has formalized into its Community Outreach And Support Through Active Leadership (COASTAL) Commitment, which is a wideranging outreach initiative with nearly 60 partner organizations that includes financial and in-kind support from the medical center, along with volunteer leadership from Tri-City staff members in community improvement programs.

PARTNER ORGANIZATIONS Through the COASTAL Commitment, the hospital addresses priority health needs and social determinants of health in the community to align resources and contributions around those issues. By collaborating with organizations such as the three local founding chambers of commerce, school districts and service and advocacy organizations such as the Boys and Girls Clubs, the YMCA, Operation HOPE-North County, the North San Diego NAACP Youth Leadership Council, New Haven Youth and Family Services, the National Alliance on Mental Illness (NAMI) and dozens of other community groups, TriCity is moving the needle on issues directly affecting the community beyond the care delivered in the hospital. continued on page 44 Oceanside Chamber of Commerce Quarterly Journal | 43

Tri-City Hospital... continued from page 43 Of course, this is just some of what’s been accomplished in the community.

WORLD-CLASS CARE The combination of world-class care and community stewardship has earned national recognition for the hospital. Tri-City Medical Center has been named a Top 100 Hospital several times, received National Certifications in stroke care and heart failure for its Pulmonary Rehabilitation Center, been named a Best Maternity Hospital by Newsweek, won Wound Care Facility of the Year, been designated as a Blue Distinction Center for cardiac care and spine surgery by Blue Cross/Blue Shield, and won countless awards for its heart and stroke care. Additionally, in recognition of their commitment and impact on the community, Tri-City has been recognized in recent years with the Community Impact Award from the Carlsbad Chamber of Commerce, Corporate Citizen of the Year from the Oceanside Chamber of Commerce and Philanthropist of the Year by MiraCosta College. Although accolades have never been the point, they are a symbol of pride in the community for the high level of specialized care their local hospital provides. What was once a small neighborhood hospital in coastal North County is now a beacon of modern healthcare and a regional economic powerhouse. Tri-City Medical Center is grateful for the leadership and foresight of its founders and is honored by the responsibility placed upon it by the community. Nonetheless, the goal was never to create a hospital to help the community for only six decades. Rather, the goal was to create a regional health center that would champion state-of-the-art care while being a fixture in the community for as long as needed. Today, the care and leadership of Tri-City Medical Center is needed more than ever and steps are being taken to continue meeting that need.


“Where Families Come First” • Pediatric Speech/Language Therapy • Pediatric Occupational Therapy • Pediatric Physical Therapy


760.529.4761 fax 3355 Mission Avenue, Ste. 123, Oceanside, CA 92058

County of San Diego, an emergency department enhancement in the works and partnerships with higher education institutions such as CSUSM, MiraCosta College and Palomar College to train the healthcare workforce of the future, Tri-City Medical Center remains hyper-focused on its mission. Through continued collaboration with regional partners, Tri-City Medical Center is dedicated to advancing the health and wellness of the community it serves for the next century and beyond, just as envisioned 60 years ago.

With a new psychiatric health facility in development on the hospital’s campus in partnership with the

1961 to Today.

44 | Chamber of Commerce Quarterly Journal

Summer 2021 |

Oceanside Chamber of Commerce 928 N. Coast Highway Oceanside, CA 92054


ars 1 2 5 Ye

Oceanside Chamber of Commerce Quarterly Journal Published by the Oceanside Chamber of Commerce All Rights Reserved

Proudly serving our community since 1961.

Celebrating 60 years of quality service to our community As a full-service, acute care hospital with over 500 physicians practicing in over 60 specialties, Tri-City is vital to the well-being of our community and serves as a healthcare safety net for many of our citizens. Tri-City prides itself on being the home to leading orthopedic, spine and cardiovascular health services while also specializing in world-class women’s health, robotic surgery, cancer and emergency care.

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