6 | COASTAL ACADEMY HIGH SCHOOL: COMMUNITY RENEWAL IN OCEANSIDE
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BEST OF OCEANSIDE MAGAZINE
2025
Best of Oceanside Magazine is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall. This publication is available at the Chamber office, local businesses, Sunset Market, and in digital format on the Chamber’s website.
CONTACT US
928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534
Produced and published by the staff of the Oceanside Chamber
Copyright Oceanside Chamber of Commerce
All Rights Reserved. Copyright 2025
Design: Sophie Finnigan and Tiffany Smith
INSIDE THIS EDITION
8 | Oceanside Chamber Foundation Awards $50,000 in Scholarships to Resilient Local Students
20 | Member Spotlight: Mystic Soul Ritual Shop
26 | Green Oceanside’s Guide to a Sustainable Summer in Oceanside
28 | Investing in Oceanside
33 | Mayor’s Spotlight: Flip Flop Shops
34 | Career Pathways: Building Oceanside’s Future Workforce
42 | Oceanside’s Economic Development Update
By Scott Ashton
Workforce Development Takes Center Stage at the Oceanside Chamber
At the Oceanside Chamber of Commerce, workforce development is not just a priority—it is a cornerstone of our mission. As our region continues to evolve, so do the needs of our local employers. That’s why the Chamber has made strategic investments in programs that address both immediate workforce gaps and long-term career readiness.
One of our flagship initiatives is SOCAL Workforce, a regional career awareness campaign developed through a partnership among the Oceanside, Vista, Carlsbad, San Marcos, and Encinitas Chambers of Commerce, along with the San Diego North Economic Development Council. The program introduces students and young adults to the wide range of high-demand, high-wage career pathways available right here in North County, using engaging videos to showcase local industries and career opportunities. We’re also committed to supporting the current workforce. Through the Employment Training Panel (ETP), a state-funded initiative, the Chamber has been instrumental in helping local manufacturers upskill their employees. This means businesses can invest in their teams, retain talent, and stay competitive in an ever-changing economic landscape. We are on track to have provided training for more than 100 local manufacturing employees by the end of this summer. From advanced machinery instruction to leadership development, ETP funding empowers companies to continuously invest in the growth and advancement of their workforce.
Looking toward our future workforce, our Rising Star Scholarship Program invests in students who exemplify character, leadership, and community spirit. Each month during the school year, we honor outstanding high school seniors in Oceanside and recognize their potential as future leaders. The program culminates in a scholarship ceremony that helps fund their continued education and inspires peers to reach higher.
Through programs like SOCAL Workforce, ETP, and Rising Star, the Oceanside Chamber is helping to build a resilient, future-ready workforce that will sustain our community for generations to come.
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Your Care is Just a Click Away
At Scripps, we’re here for you and your family— with convenient in-person and virtual care. Now it’s easier than ever before to connect with the care you need, when you need it. We have a variety of options to schedule online and offer same-day, on-demand visits.
Simply download the free MyScripps app to connect with your health using your mobile device.
To learn more and to find a doctor who is right for you, call 858-358-6079 or visit Scripps.org/DigitalDoc
EXECUTIVE COMMITTEE
Ernie Prieto
Oceanside Sea Center Chair
Kevin Witowich
Ameriprise Financial Services, LLC Chair Elect
Robbie Calderon-Hass Hass Team Realty
Immediate Past Chair
Jessica Shrader Genentech
Secretary/Treasurer
Bill Birnie
Frontwave Credit Union
Vice Chair
Lupe Gonzalez
Equus Workforce Solutions Vice Chair
Kevin Shin
The Nowell Family Foundation Vice Chair
DIRECTORS
Marva Bledsoe Nonprofit Management Consulting
Lori Boody Veterans Association of North County
Angela Caires Hydranautics
Dr. Sunny Cooke MiraCosta College
Roger Cortez Tri-City Medical Center
Joe Gabaldon San Diego Gas & Electric
Sonia Gonzales TrueCare
Howard Jacobs GK Asset Management, LLC
Maddy Kilkenny Intesa Communications Group
Donna San Miguel California State University San Marcos
Tom Son Arrowood Golf Course
Joshua Van Orden Oceanside Therapy Group
Bob Waite AFLAC
ADVISORS
Leslee Gaul Visit Oceanside
Michelle Geller City of Oceanside
Captain Michael Kos Oceanside Police Department
Angie Leonard Mainstreet Oceanside
Jess Specht Oceanside Fire Department
Chamber of Commerce 928 N. Coast Highway, Oceanside, CA 92054 (760) 722-1534 • www.OceansideChamber.com
*Always call 9-1-1 for life-threatening concerns.
Dr. Julie Vitale Oceanside Unified School District
Dan Whitley Marine Corps Base
Camp Pendleton STAFF
Scott Ashton Chief Executive Officer
Gwen Bryson Customer Service Specialist
Elizabeth Carlson Events and Programs Specialist
Tracy Chin Chief Operating Officer
Sophie Finnigan Marketing and Communications Manager
Vanessa Lee Business Development Representative
JOIN THE CHAMBER’S POOLED EMPLOYER
JOIN THE CHAMBER’S POOLED EMPLOYER
COASTAL ACADEMY HIGH SCHOOL Community Renewal in Oceanside
A dynamic transformation has taken place in Oceanside by a public charter high school with a bold vision. Coastal Academy High School, part of The Classical Academies organization, has breathed new life into a once-vacant office complex at 1305-1320 Union Plaza Court. What was once an abandoned corner of the city is now a thriving educational hub, bringing opportunity and revitalization to the neighborhood.
A STRATEGIC INVESTMENT IN EDUCATION
In July 2022, The Classical Academies acquired a six-acre, four-building office park for $11.8 million. Spanning nearly 100,000 square feet, the former San Diego County complex had fallen into disrepair and become a safety and security concern for the community. Renovations included a comprehensive transformation focused on creating modern, studentcentered learning environments. Upgrades included ADA compliance, seismic retrofitting, infrastructure modernization, and purposeful design elements to support student success, bringing the total investment to $48 million.
In fall 2024, the remodeled campus welcomed students for the first time. Now home to nearly 750 students in grades 9-12, Coastal Academy High
School offers flexible hybrid programs that empower students to take ownership of their learning through classroom instruction and independent study.
“This campus represents more than bricks and mortar; it reflects our commitment to investing in students and the communities they live in,” said Kurtis Indorf, Chief Executive Officer of The Classical Academies. “Coastal Academy High School is shaping lives and revitalizing the area around it.”
PREPARING STUDENTS FOR THE FUTURE
Accredited by the Western Association of Schools and Colleges (WASC) and a designated Purple Heart School, Coastal Academy High School has become a leader in college and career readiness.
Coastal Academy High School is also gaining a reputation for its competitive athletics and vibrant student life
The programming is designed to meet the needs of students by blending academic rigor with real-world skills. Students also benefit from a low student-toteacher ratio, small-group mentoring, and access to mental health and educational support services.
“Our goal is to prepare students not just for graduation, but for a meaningful future,” shared Principal Samantha Martinez. “Whether they’re headed to a four-year university, a trade program, or launching their own business, we want them to feel confident, capable, and connected to their community.”
STRONG SCHOOL SPIRIT
Coastal Academy High School is also gaining a reputation for its competitive athletics and vibrant student life. Student-athletes participate in CIF sports, including cross country, volleyball, basketball, football, wrestling, and track and field. Several teams have made it to the regional playoffs. Students have a variety of clubs and extracurricular activities to choose from, from robotics and culinary competitions to leadership, drama, and community service. The campus culture values respect, responsibility, and positive character development.
CLEANING UP AND REVITALIZING HE NEIGHBORHOOD
One of the most profound impacts of the new campus is how it has changed the surrounding area. Where there were once concerns about public safety, vagrancy, and lack of activity, there is now a consistent and positive daily presence. Local retailers are seeing more foot traffic from students and staff. The Sprinter station allows for sustainable student transportation and expands access to internships, job shadowing, and college classes throughout North County.
“Since the school opened, the entire area has changed,” said a neighboring business owner. “It feels safer, cleaner, and more alive. You can tell something good is happening here.”
This transformation aligns with the City of Oceanside’s mission to reduce homelessness and reimagine underutilized spaces through thoughtful, communitydriven redevelopment. Coastal Academy High School proves what’s possible when innovation, education, and civic vision converge.
To learn more about Coastal Academy High School and its enrollment opportunities, visit www.classicalacademy.com.
OCEANSIDE CHAMBER FOUNDATION
AWARDS $50,000 IN SCHOLARSHIPS
TO RESILIENT LOCAL STUDENTS
The Oceanside Chamber of Commerce is incredibly proud to have hosted our Rising Star Scholarship Breakfast on April 29, 2025, where we awarded $50,000 in scholarships to local high school students who have shown extraordinary resilience in the face of personal and academic challenges.
This year marked a major milestone for our Rising Star Program, with the largest single-year scholarship distribution in the program’s history. When we first launched the program in the fall of 2021, we awarded $23,000 in scholarships during its inaugural year. Thanks to the generous support of our sponsors and the community, we’ve been able to increase that amount significantly, more than doubling our impact.
The Rising Star Student of the Month Program was created to honor high school seniors who have overcome substantial life challenges while continuing to pursue their education. From September through March, one senior from Oceanside’s five participating high schools was selected as their school’s “Rising Star of the Month.” These students were invited to
share their personal stories at our monthly breakfast events, which brought together educators, business leaders, elected officials, and community supporters.
The students’ stories were incredibly moving. Many have faced hardships such as loss of a parent, health issues, or economic instability, but each of them has demonstrated remarkable perseverance. Their courage and determination are truly inspiring, and hearing their journeys firsthand at these breakfast events is always a powerful experience for everyone in the room.
This year’s scholarship celebration was no different. Oceanside Mayor Esther Sanchez, along with Councilmembers Rick Robinson and Jimmy Figueroa, were among the many local leaders who attended, showing their strong support for the students. Oceanside Unified School District Superintendent Dr. Julie Vitale also offered some heartfelt remarks, encouraging the students to take a moment to notice how well they are supported by their community leaders. Her message was a powerful reminder that
these young people are not only supported by their families and schools but also by a broad network of community leaders who believe in their potential.
The Rising Star Program has truly become a catalyst for unity within the City of Oceanside. It has brought together the business community, elected officials, civic leaders, local families, and school district leadership in a way that transcends individual roles and responsibilities. Together, we’ve built a collaborative effort to support our youth, fostering a sense of shared purpose and commitment to ensure these students have the resources and opportunities they need to succeed.
As part of the Rising Star program, scholarships are made available each spring through the Oceanside Chamber Foundation, and all students recognized throughout the year are invited to apply.
We are incredibly proud of these students and deeply grateful to our sponsors for investing in their futures.
In our first year, about half of the Rising Star students applied for scholarships. This year, we saw a significant increase in participation, with 30 out of 35 students submitting applications. That growth in applications speaks to the growing awareness of the program and the value the students place on the
opportunity to receive this financial support. The administrators and educators at the participating high schools have been instrumental in this increase, providing strong encouragement and support to the students throughout the scholarship application process. Their involvement has been key in helping the students recognize the importance of this opportunity and ensuring they take full advantage of it.
Over the first three years of the program, we awarded $94,000 in scholarships to 51 students. With this year’s additional $50,000, the total amount awarded is now $144,000, benefiting more than 80 students since the program began.
We would like to express our deepest gratitude to the generous sponsors who make these scholarships possible. Genentech has been the backbone of our scholarship program for the past four years, and without their steadfast support, we would not be able to provide the same level of financial assistance to our students. We are also incredibly thankful for the contributions of Frontwave Foundation, The Olson Group, Cal State San Marcos, PEO, Cox Communications, Cabana Concepts, MAAS, H.G. Fenton Company, Pacific Coast Wealth Strategies, F3 Law, and Sizzler—each of whom has played a critical role in helping us reach this new milestone.
We are incredibly proud of these students and deeply grateful to our sponsors for investing in their futures.
The Rising Star Program has become more than just a scholarship opportunity—it’s a powerful reminder of the strength and resilience within our youth, and a testament to the unwavering support of our community.
Our Rising Star Program is part of a larger movement across North County. It was originally brought to the region over a decade ago by the Vista Chamber of Commerce, and today, five different Chambers in North County run their own Rising Star programs. Each program serves as a testament to how much we value and support our young people.
When we started this program, we knew it was about more than just awarding scholarships. It’s about
providing encouragement, recognition, and a clear signal to our youth that the community is behind them—ready to help them succeed. As the program continues to grow, we welcome support from sponsors, businesses, and individuals who believe in the power of investing in young people.
Whether through financial contributions, mentorship, or simply attending events like our Rising Star Breakfast, the community plays a vital role in ensuring that these students have the resources they need to thrive.
When we honor resilience, we do more than celebrate the past—we help create a brighter future for everyone.
(D1) District 1, (D2) District 2, (D3) District 3, (D4) District 4
SUMMER FESTIVALS
Firework Celebration (7/3) El Corazon Park (D4)
First Fridays (7/4, 8/1, 9/5) Tremont Collective (D1)
Oceanside Art Walk (7/11, 8/1, 9/5) Civic Center Plaza (D1)
Oceanside Samoan Cultural Celebration (7/12-13) Pier Amphitheatre(D1)
Watermelon Festival (7/12-13, 19-20, 26-27) Mellano Farm Stand (D2)
Mystic Spiritual Faire (7/26, 8/30, 9/27) Artist Alley (D1)
Coastal Music Studios (D1) Mellano Farm Stand (D2)
City of Oceanside Parks & Rec @
Oceanside Theater Company (D1) School of Rock Oceanside (D3) Star Theatre Company (D1) Studio ACE (D2)
Junior Seau Beach Community Center (D1)
Joe Balderrama Rec Center (D1)
Melba Bishop Rec Center (D2)
John Landes Community Center (D3)
William A. Wagner Aquatic Center (D4)
Oceanside Public Library @ Civic Center (D1) and John Landes Community Center Library (D3)
HEIVA SAN DIEGO
MOVIES IN THE PARK
SUMMER FARM CAMP @ MELLANO
Will Oceanside Fund It’s Future –or Let It Wash Away?
Oceanside has a once-in-a-generation opportunity to restore its beaches — but only if it commits to funding the work ahead. While some progress has been made, a looming budget gap threatens to delay or derail two of the most important coastal projects in the City’s history.
A Win for Beaches: Classified as Infrastructure
Last year, Save Oceanside Sand (SOS) successfully advocated for the City of Oceanside to classify its beaches as infrastructure. This classification prompted the City to include beach and habitat restoration in the ballot language for the Measure X Extension. It also triggered a key change: infrastructure requires budgeting for ongoing maintenance and capital improvement planning.
As a result, the City began including beach restoration in its FY 2024/25 budget and continues to do so in the proposed FY 2025/26 budget, scheduled for approval on June 4. This is a major step forward — but not enough.
The Budget Gap: What’s Missing
Despite this progress, current budget allocations fall far short of what’s needed to support two large, nearfuture restoration efforts: the RE:BEACH pilot project (targeted for 2027) and SANDAG’s Regional Beach Sand Project III (RBSP III, estimated 2030). Both will require cost-sharing from the City.
At the upcoming Council meeting on June 4, SOS is urging the City Council to formally request a staff report outlining how these projects will be funded. Existing revenue sources and committed funds through 2030 simply don’t cover the projected costs.
The RE:BEACH pilot project is estimated at $55 million. A pending state grant could provide $21.5 million, but would still leave a $30 million gap — even after a required $3.5 million local match.
RBSP III is expected to cost Oceanside approximately $26 million, plus a share of $6 million in design and permitting costs. A grant could reduce construction costs but would still require a local match of about $3.9 million
Without a clear and timely funding plan, these projects — and the shoreline protection they offer — are at risk of delay or cancellation.
Why Invest? The ROI Is Clear
According to SANDAG, beach restoration projects can deliver up to an 8:1 return on investment in San Diego County. These returns come from increased tourism, higher tax revenues, and greater economic activity.
In Oceanside, where projected FY 2025/26 budget surpluses exceed $3 million, it’s worth asking: are we spending our surplus where it matters most?
SOS believes investing in our beaches offers longterm economic vitality — supporting local businesses,
keeping residents employed, and helping fund other priorities across the City.
Community Support Is Strong — and Growing
The people of Oceanside have made their priorities clear.
Two independent polls conducted last year — one commissioned by SOS, the other by the City — found overwhelming support for beach restoration.
In the City’s poll, beach use far outpaced park use, surprising even City officials. In the SOS poll, residents supported restoration efforts even when informed of the potential costs. Oceansiders want their beach — and they’re willing to back it.
What Happens Next
SOS is now building a coalition of local organizations and associations to advocate for beach restoration and funding transparency. These are generational projects that demand forward-thinking investment and clear communication.
Oceanside’s beaches are more than sand — they’re a public good, an economic driver, and a cornerstone of community identity. Now is the time for Oceanside to put its budget where its beach is. The community has spoken—will the City listen?
Chamber Proclamation Article
CHAMBER’S OPERATION APPRECIATION HONORED BY COUNTY BOARD OF SUPERVISORS
On May 19th the Oceanside Chamber was honored to receive a proclamation from San Diego County Supervisor Jim Desmond in recognition of Operation Appreciation and in celebration of Military Appreciation Month. Our annual Armed Forces Day event honors the service and sacrifices of active-duty military and their families through a vibrant, familyfriendly celebration featuring live entertainment, engaging activities, and a welcoming atmosphere. Thank you to Supervisor Desmond and the County Board of Supervisors for acknowledging this meaningful tradition and our ongoing commitment to supporting those who serve.
The following are some of the key items that the Board of Supervisors included in the proclamation…
Established in 2002 by the Oceanside Chamber of
Commerce, Operation Appreciation was launched in honor of Camp Pendleton’s 60th anniversary. Since its inception, this beloved annual tradition has brought the community together in support of our military, with the exception of a brief pause in 2020 due to the COVID-19 pandemic.
This vibrant, family-friendly celebration is dedicated to honoring the invaluable service and sacrifices of active-duty military personnel and their families. With live entertainment, engaging activities, and a welcoming atmosphere, Operation Appreciation offers a meaningful opportunity for service members to relax, connect, and feel the gratitude of the community they serve.
Held annually on Armed Forces Day, the event takes place at the iconic Junior Seau
Pier Amphitheater in Oceanside, providing a picturesque coastal backdrop for a day of recognition and celebration.
The event opens with a special ceremony featuring remarks from local elected officials, community leaders, and representatives from Camp Pendleton—each offering heartfelt messages of appreciation and solidarity with military families.
The Chamber has proudly maintained a tradition in recent years of partnering with Oceanside Unified School District to rent school buses and transport nearly 300 young Marines from the School of Infantry to the event—ensuring they are warmly welcomed and able to participate in the festivities.
The success of Operation Appreciation is made possible through the generous support of dozens of local businesses, sponsors, and community partners who come together each year to ensure the event remains a meaningful tribute to those who serve.
Oceanside Honors Military Community at Annual Operation Appreciation
Oceanside’s deep military roots were proudly on display Saturday, May 17th, 2025, as the Oceanside Chamber of Commerce hosted its annual Operation Appreciation in celebration of Armed Forces Day. Created by the Chamber in 2002, this beloved event continues to serve as a heartfelt tribute to the brave men and women serving in our nation’s armed forces. Held at the scenic Junior Seau Pier Amphitheater, this year’s Operation Appreciation brought thousands of active-duty service members and their families together for a day of gratitude, recognition, and celebration. Attendees were treated to free food, live entertainment, and a lively kids’ fun zone, all designed to honor those stationed at Marine Corps Base Camp Pendleton and nearby military installations.
The festivities kicked off at 11 AM with an opening ceremony featuring remarks from distinguished guests including Congressman Mike Levin, Senator
Catherine Blakespear, Supervisor Jim Desmond, and Deputy Mayor Eric Joyce. Their words of appreciation set the tone for a day filled with community connection and appreciation.
This year saw a record number of sponsors, with major support from Genentech, First Command, Walmart, Oceanside Therapy Group, Premier Chevrolet of Carlsbad, 8 to 8 Urgent Care, and Marine Corps Community Services. The Chamber also thanks its generous food and beverage sponsors, including Buffalo Wild Wings, Pick Up Stix, Jersey Mike’s, Frazier Farms, Ocean’s Eleven Casino, and Urbane Cafe, who ensured our military families were well fed throughout the day.
Operation Appreciation continues to reflect Oceanside’s enduring commitment to those who serve. The Chamber extends its heartfelt thanks to all who made this unforgettable day possible.
Photos courtesy of Kailoa Powers
Mystic Soul Ritual Shop member spotlight
Nestled in the heart of Downtown Oceanside, Mystic Soul Ritual Shop is a sanctuary for the spiritually curious, the witchy-hearted, and the magickally inclined. Since opening its doors, Mystic Soul has become a vibrant community hub offering handmade spiritual tools, educational resources, and a safe space for transformation and connection.
What makes Mystic Soul unique is its handcrafted, intention-based offerings. Every oil, herb blend, spell kit, and ritual tool is lovingly curated in-house to support energy work, manifestation, protection, and spiritual alignment. Whether you’re new to the craft or walking a well-worn path, you’ll find tools designed to meet you exactly where you are on your journey. Popular creations include deity kits, seasonal ritual blends, and oils infused with herbs and crystals—each one thoughtfully created with purpose and precision.
Beyond the products, Mystic Soul is a gathering place for spiritual growth. The shop hosts monthly workshops, moon rituals, community events, and the popular Mystic Soul Spiritual Faire, a curated metaphysical market featuring local vendors, healers, and readers. Visitors can also explore The Mystic Grimoire, the shop’s Patreon-based digital classroom, offering ongoing education in witchcraft, magick, and energy work. In addition to their in-house line, Mystic Soul proudly features over 30 local handmade vendors, all offering magickal and wellness-focused creations—from candles and crystals to body care, jewelry, divination tools, and more. Every item is mindfully selected to align with the shop’s mission of providing spiritually supportive and energetically potent products.
As the metaphysical world continues to grow, Mystic Soul stands out as a beacon of authentic, grounded magick. Customers often say they feel an immediate sense of peace and belonging the moment they step inside. Mystic Soul is perfect for those ready to live more intentionally, trust their intuition, and root into a spiritual lifestyle that feels real, accessible, and aligned.
Whether you’re in need of a ritual tool, looking to expand your practice, or just seeking a moment of calm and connection, Mystic Soul Ritual Shop is here to meet your magick with open arms. Visit Mystic Soul in Oceanside, CA, or explore offerings online at mysticsoulritualshop.com. Follow @ mysticsoulritualshop on Instagram for daily inspiration and upcoming events.
creedance clearwater revival experience
bachman-Turner overdrive
UPCOMING CHAMBER EVENTS
The Oceanside Chamber is excited to host a variety of upcoming in-person forums, workshops, and networking events. Please check the Chamber calendar for all event updates.
SECOND TUESDAY COFFEE
We invite you to our conference room on the second Tuesday of every month from 8 AM – 9 AM. Second Tuesday Coffee is a great opportunity for Oceanside Chamber members to connect with other local businesses. Attendees will have a chance to introduce their business and connect with others during and after the event. Be sure to bring your business cards! This event is free to Oceanside Chamber members and $40 for prospective members. Coffee and light refreshments will be provided.
JULY 8TH, AUGUST 12TH, SEPTEMBER 9TH
EMERGING ISSUES FORUM
The Oceanside Chamber of Commerce Emerging Issues Forum allows Oceanside Chamber members to learn about critical community issues, interact with legislative representatives and receive updates on legislative items impacting business. This meeting is open to all Oceanside Chamber members and is held the 1st Thursday of every month from 8am to 9:30am in the Oceanside Chamber Conference Room.
NO JULY FORUM, AUGUST 7TH, SEPTEMBER 4TH
OCEANSIDE CHAMBER BUSINESS MIXERS
The Oceanside Chamber hosts monthly Business Mixers every third Thursday at varying locations. From 5 PM - 7 PM, join us for an opportunity to mix and mingle with other business owners and employees in and around Oceanside.
Complimentary appetizers will be served with a cash bar. The cost is $10 for Chamber Members and $40 for Prospective Members.
JULY 24TH | MEGA MIXER @ CHILDREN’S PARADISE
AUGUST 21ST | MISSION SAN LUIS REY
SEPTEMBER 18TH | KOCT
MILITARY AFFAIRS FORUM
The Oceanside Chamber of Commerce’s Military Affairs Forum provides an avenue for Oceanside Chamber members to learn about key issues relating to Oceanside’s relationship with Marine Corps Base Camp Pendleton and the servicemembers serving on the base.
This meeting is open to all Oceanside Chamber members and invited guests only and will be held the second Thursday of the month, from 8 AM to 9 AM in the Oceanside Chamber conference room.
JULY 10TH, NO AUGUST FORUM, SEPTEMBER 11TH
WHY RECYCLING USED MOTOR OIL MATTERS:
INVESTING IN OCEANSIDE:
How Does the City’s Economic Development Division Support Small Businesses?
By Michelle Geller
Small businesses make up the majority of the region’s economy. According to the San Diego Regional Economic Development Corporation, 98% of the businesses in the region are small businesses, and those small businesses account for 59% of the region’s employment. Nowhere in the region are small businesses more prominent or more revered than here in Oceanside. Small businesses drive innovation, create jobs and add vibrancy to our community. Here at City Hall, the Economic Development Division is dedicated to helping our local businesses not just survive but thrive. Whether it’s launching a new venture, looking for a larger space in which to expand, or navigating challenges, we offer a range of services designed to support local entrepreneurs every step of the way.
The Economic Development Division is a small but mighty team made up of myself, and Patty Mosher, our Economic Development Specialist. One of our most important roles is connecting small businesses with valuable resources, including guidance on permitting, licensing, zoning, and local regulations. For startups or businesses relocating to Oceanside, or existing businesses looking to expand, we offer site selection assistance through a tool called Costar, helping owners identify the best locations to fit their needs and budget.
Access to capital is critical for small business success. We can help businesses identify available grants, loans, and state or federal incentive programs, such as the Cal Competes tax credit and local community bank lenders.
Helping small businesses get noticed is another key focus. Patty does a great job on our marketing efforts — including social media, newsletters, and small
business spotlights — celebrating our businesses’ contributions to the community and getting new businesses front of mind for their customers.
We also partner with local workforce development agencies, educational institutions, and training providers to connect businesses with skilled workers, apprenticeships, and internship programs. These partnerships help businesses build strong teams while supporting local employment.
Perhaps most importantly, we serve as an advocate for small businesses, helping owners navigate challenges and demystifying processes. By working closely with other agencies and city departments, we work to get small business voices heard so solutions are found quickly when issues arise. And if businesses need assistance and are just not sure where to go, we are always here to do the detective work and get resolution to even the most complicated situations.
From a solo entrepreneur launching a passion project to an established local establishment expanding to a second location, our division is a ready and enthusiastic partner. By providing guidance, connections, and hands-on support, we help ensure that Oceanside’s small businesses can flourish — strengthening the local economy and enhancing the unique character of our city.
If you’re a small business owner or thinking about starting a business in Oceanside, please don’t hesitate to reach out to us. Together, we can build a thriving future for our local businesses and our community. Check out our resources at Osidebiz.com . Michelle Geller, Economic Development Manager, can be reached at mgeller@oceansideca.org or 760-435-3351.
For over 30 years, Ms. Oceanside has poured her heart into real estate, serving with unwavering integrity and deep love for her community. She’s not just a Realtor – she’s a trusted neighbor, a friend, and a lifelong part of Oceanside’s story.
+619-823-6137
MELISSA@MELISSAHUK.COM
MSOCEANSIDEREALESTATE.COM
MS.OCEANSIDEREALESTATE
Big thank you to the Oceanside Chamber of Commerce for their outstanding work in our community and tremendous support of our local businesses and economy! Scott and his team have been such an instrumental part of the development and improvement of the city of Oceanside.
LOVE the Oside Chamber. As fairly new residents, their events have been filled with so many great people. You truly feel the sense of community and we’re grateful to be a part of it.
Joining the Oceanside Chamber of Commerce has been a game-changer for my business! From the moment I became a member, their support has been outstanding. They go above and beyond in offering resources, connections, and opportunities that have directly contributed to my business’s growth.
I can’t say enough about the Oceanside Chamber of Commerce! Their exceptional events and unwavering dedication to fostering community togetherness have been instrumental in helping my business grow. From well-organized networking opportunities to engaging local festivals, their events are always top-notch and incredibly beneficial.
The Oceanside Chamber has been a great experience. Since the first time I went to my first lunch networking event, everyone has been super friendly and welcoming. Their events are well thought out and always a good experience. I’m getting more to know more of the city and community attending these events.
The Oceanside Chamber is a wonderful partner! Extremely helpful when it comes to networking and getting to know your local community! They provide a place for local businesses big and small collaborate and bring value to your neighborhood! The staff is a wealth of knowledge and extremely helpful and patient!
I highly recommend becoming a member, there is so much value for your investment!
As small business owners, my husband and I became members of the Oceanside Chamber of Commerce in August 2024, and we’re so grateful we did! My husband regularly attends the Second Tuesday Coffees, and we’ve participated in several monthly networking mixers. It’s been a great way to establish our presence in the Oceanside community. We’ve had the opportunity to connect with fellow business professionals who are dedicated to supporting local businesses. The Chamber’s staff is professional, experienced, and welcoming, making us feel right at home from the start. A heartfelt thank you to the Oceanside Chamber!
I have been thoroughly impressed by the variety of in-person forums, workshops, and networking events offered by the Oceanside Chamber Of Commerce. The events I have attended have been stellar, providing valuable insights and opportunities for growth. Highly recommend for anyone looking to connect and learn!
IGNITE YOUR POTENTIAL:
Hydranautics Invests in Communication, Strategy & Performance Through ETP
When communication, strategy, and performance intersect in a single powerful experience, companies like Hydranautics take full advantage. Through the Becoming a Transformative Force program—a 40-hour immersive training offered as part of California’s Employment Training Panel (ETP)— Hydranautics is investing in the growth of its people and future decision-makers.
This program isn’t your standard corporate training. Grounded in the P.R.O.V.E. Model (Perspective, Response, Objective, Validate, Engage), it equips participants to become effective communicators, strategic thinkers, and confident influencers. With hands-on activities like “Layer the View,” “Plate or Trash,” and “Magnetic Response,” professionals learn to navigate workplace dynamics with clarity and empathy—skills essential to building highperforming teams in today’s manufacturing environment.
From mastering executive presence in sessions like “Command the Space” to collaborative simulations in “Culture City,” participants walk away with practical tools they can apply immediately. And with more than 20 interactive learning exercises throughout, this training transforms insight into
action. Becoming a Transformative Force is more than a course—it’s a workforce development solution designed for results. Manufacturing companies across California should be taking advantage of this ETP-backed opportunity to elevate their teams and strengthen their competitive edge.
ABOUT ETP
The Employment Training Panel (ETP) provides funding to employers to assist in upgrading the skills of their workers through training that leads to good paying, long-term jobs. The ETP was created in 1982 by the California State Legislature and is funded by California employers through a special payroll tax. ETP has a tripartite governing structure, with appointed Panel members representing business, unions, and state government. The ETP is a funding agency, not a training agency. Businesses determine their own training needs and how to provide training. ETP staff is available to assist in applying for funds and other aspects of participation.
Interested in learning more about ETP?
Call Scott Ashton at the Oceanside Chamber at 760-722-1534 ext. 107.
mayor’s spotlight
Chamber Recognizes Flip Flop Shop at Mayor’s Business Spotlight
During the Mayor’s Business Spotlight segment of the April 23rd Oceanside City Council meeting, the Chamber had the opportunity to recognize the owners of Oceanside’s Flip Flop Shop.
Roma and Shelby are the husband-and-wife team behind this small, meaningful beachside shop. Roma is a fulltime public servant, but she’s always carried a dream in her heart—owning a little shop by the ocean.
With the support and encouragement of her husband Shelby, that dream came true, opening their doors in March 2023. Today, Shelby runs the shop full time, bringing their shared vision to life. Together, they’ve created a welcoming space where locals and visitors can connect, discover, and feel at home.
But for Roma and Shelby, the shop is more than just a business—Flip Flop Shop Oceanside is a platform. It is a place to build lasting relationships with other local businesses and contribute to their community through events, collaborations, and charitable efforts.
Step by step, they’re turning their dream into something bigger than themselves, something that gives back. Please join me in celebrating their outstanding contributions to our local economy and vibrant coastal culture.
CAREER PATHWAYS: Building Oceanside’s Future Workforce
By Julie Vitale, Ph.D.
At the Oceanside Unified School District, we believe preparing students for life after high school means offering more than just a diploma. Through innovative career pathway programs, we are helping students explore high-demand fields, gain realworld experience, and even graduate with college credentials in hand. These efforts are not only transforming individual student futures—they’re shaping the future workforce of our region.
One of the most exciting developments is launching in the 2025-26 school year at Oceanside High School: a new biomanufacturing pathway that allows students to earn an Associate of Science degree while still in high school. Offered through our Dual Enrollment partnership with MiraCosta College, this groundbreaking program is completely free to students and families. Participants will graduate with both a high school diploma and a college degree—an opportunity that opens doors to in-demand careers in biotechnology and beyond. We are proud to be one of the only districts in San Diego County offering such an advanced pathway.
This new program is part of a broader vision we’ve embraced across OUSD: creating clear, supported pathways from education to employment. In our rapidly changing economy, students need more than general knowledge—they need marketable skills and industry certifications that align with workforce needs. Our Career Technical Education (CTE) programs are designed to do just that.
Next school year, both Oceanside and El Camino high schools will debut a three-year cybersecurity pathway.
Students will dive into topics like information security, network defense, and ethical hacking—gaining hands-on skills that align with industry standards. Upon completion, students will earn a certificate of competency that prepares them to pursue the globally recognized Security+ certification. This industry credential can lead directly to employment or serve as a stepping stone to further education in cybersecurity, one of the fastest-growing sectors in today’s job market.
We’ve already seen strong outcomes from our CTE and early college credit programs. In the last school year alone, 252 students successfully completed a sequence of CTE courses and earned a certificate of completion in a career pathway. These certificates signal to colleges and employers that our students are career-ready, with both the technical and soft skills needed to succeed.
Workforce development starts with education, and Oceanside Unified is leading the way. By aligning our high school programs with college and industry expectations, we’re helping students discover their passions and graduate with purpose. Whether they choose to enter the workforce, continue their studies, or do both, our students are leaving high school better prepared for the real world.
Julie A. Vitale, Ph.D., is the Superintendent of the Oceanside Unified School District.
Oceanside serves over 15,000 students TK-12 with an Adult Transition Program.
OUSD has a dedicated team of over 1,900 employees.
By Dr. Sunny Cooke, Ph.D.
Thanks to Community Support, MiraCosta Opens New State-of-the-Art Media Arts and STEM Buildings
At MiraCosta College, our mission is rooted in transforming lives and communities through education. That mission is powerfully reflected in the opening of two dynamic new facilities on our Oceanside Campus: the Media Arts Complex and the Chemistry and Biotechnology Building.
These facilities represent not only a bold investment in the future of education but also a testament to the unwavering dedication of our community. Thanks to the passage of Measure MM in 2016, a $455 million general obligation bond approved by voters in our District, we have been able to modernize our learning environments and expand access to cutting-edge programs that prepare our students for meaningful and rewarding careers.
The Media Arts Complex, a $21 million, 10,471-squarefoot facility, is a new hub for creative exploration and digital innovation. It features a museum-quality art gallery, Media Arts Lab, and flexible spaces for students to collaborate and showcase their work, preparing them for success in one of today’s fastestgrowing industries. The San Diego Workforce Partnership has identified digital media as one of the top career subsectors in San Diego County. The Federal Bureau of Labor Statistics reports that employment in arts and design occupations will grow by four percent through 2030.
Additionally, the $42.5 million Chemistry and Biotechnology Building, which also opened during the spring semester, offers cutting-edge laboratories, modern classrooms, and collaborative areas that enhance our robust STEM programs, especially the Biomanufacturing Bachelor’s Degree program, a statewide model for workforce development. These spaces are already earning national recognition. The Chemistry and Biotechnology Building was honored with the 2025 CMAA Project Achievement Award for Building Renovation and New Construction
($25–$50 million), and our construction partner, Kitchell, was recognized for excellence in project management. Tim Flood, Assistant Superintendent/ Vice President, received the Distinguished Owner Honoree Award for his decades of leadership in facilities planning. The building has also been selected for an upcoming American Institute of Architects (AIA) design award.
MiraCosta’s impact extends beyond campus. In 2021–22, the college contributed $648.4 million to the regional economy, including $490 million generated by alumni in the local workforce. For every dollar invested, Californians receive a $7 return, underscoring MiraCosta’s role in economic mobility and community advancement.
These milestones are far more than construction achievements, they are promises kept to our students and community. They are the result of thoughtful planning, strategic partnerships, and a shared belief that education has the power to change lives. They provide the next generation of leaders, scientists, artists, and innovators with the tools, resources, and inspiration they need to thrive.
I extend my deepest gratitude to the voters of our District, the MiraCosta College Board of Trustees, our design and construction partners, faculty and staff, and all who played a role in making these visions a reality. With these facilities now open, MiraCosta College stands stronger, more innovative, and more accessible than ever.
Your continued support ensures that MiraCosta remains a place where education transforms lives and where every student can pursue a future that is both purposeful and prosperous.
Sunita “Sunny” Cooke, Ph.D. is Superintendent/ President of MiraCosta College
Media Arts Building Ribbon Cutting
Chemistry & Biology Building
Ribbon Cutting
Ribon Cuting
FAIRWAYS AT ARROWOOD GOLF COURSE RIBBON CUTTING
Fairways Kitchen & Bar recently celebrated its Re-Grand Opening with a festive ribbon-cutting ceremony, marking a fresh chapter for the beloved restaurant at Arrowood. The event brought together community members, local leaders, and club regulars to unveil the newly refreshed space and updated menu. Guests enjoyed complimentary bites, drink specials, and live music as they explored the modern yet welcoming atmosphere. With its elevated comfort food, scenic views, and vibrant programming, Fairways is ready to serve as a go-to destination for both locals and visitors. The re-grand opening celebrated not just a renovation –but a revitalized experience.
TRADITIONS TRADITIONS
What makes downtown O eanside feel like home? What makes do t O f l l k m ?
Downtown Oceanside is a place where coastal charm meets community spirit From the lively Sunset Market on Thursday nights to local favorites like Taste of Oceanside and seasonal shop local campaigns, the district is always buzzing with energy, creativity, and connection
What makes it stand out is its strong sense of culture a mix of surf heritage, street art, diverse food, music, and small businesses that reflect the heart of the community Whether you ’ re catching live music, exploring local vendors, or grabbing coffee from a family-run café, there’s always something authentic and unexpected to discover
With a calendar full of community events and a walkable, welcoming vibe, Downtown Oceanside offers more than just things to do it offers a true sense of place. It’s a downtown shaped by the people who love it and powered by the culture that makes Oceanside unforgettable
economic development update
Discover Oceanside’s diverse retail centers in a monthly spotlight series that showcases what each one has to offer.
The Arroyo Verde retail center is a 27,200 sq. ft. development consisting of four buildings, located at the northeast corner of Oceanside Boulevard and Ranch del Oro Road. It is centrally positioned within the Ocean Ranch Business Park and is adjacent to Seagate Business Park. Nearby attractions include The Frontwave Arena, SoCal Sports Complex, William A. Wagner Aquatic Center, and the El Corazon Senior Center. The Courtyard San Diego Oceanside by Marriott and the Oceanside VA Clinic are also nearby, along with the recently completed Luma at El Corazon apartment community, all within walking distance. The retail center has six tenants: Allen Orthodontics, The Habit Burger Grill, West Coast Sourdough, Studio Reform Pilates, Tacos Don Paco, and Dirty Dough.
Upcoming tenants include Roostr Yard, The Great Greek Mediterranean Grill, Pizza Guy, Alohana Acai Bowls, and Reflect Co. Salon. For leasing opportunities, interested parties should contact Giltner Realty Advisors at 310-888-0088.
Pacific Coast Plaza is a power center spanning approximately 450,000 square feet. It is ideally located with easy access to the freeway and offers excellent visibility along Highway 78.
Key tenants include Nordstrom Rack, Walmart, Best Buy, Dick’s Sporting Goods, Staples, Petco/Vetco Total Care Animal Hospital, World Market, and Old Navy. There are also specialty shops such as Five Below, Elam’s Hallmark Shop, Bricks and Minifigs, a LEGO resale shop, and a variety of dining establishments like Applebee’s, Tengu Ramen, known for its hearty and flavorful ramen bowls, Urbane Cafe, offering fire-baked focaccia sandwiches and salads, a drivethru Starbucks, and McDonald’s. Oceanside Modern Dentistry, located at 2158 Vista Way, Suite 101, is also in the plaza.
An application for a 3,100 square-foot drive-thru Raising Cane’s at 2177 Vista Way has been submitted, and is currently in review.
NEW BUSINESSES
Valerie’s Tacos is now open at 125 Old Grove Rd., Ste. 8, in the Old Grove Marketplace shopping center, serving Mexican food.
South Oceanside Bungalows, a 12-unit boutique hotel at 2034 South Coast Hwy., recently opened in South Oceanside.
Adobe by Jess Vargas at 407 Minnesota Ave., Ste 106 in the Tremont Collective offers a unique collection of sourced home goods.
Venezia Italian Cuisine at 608 N. Coast Hwy. in Downtown Oceanside, formerly Veneto’s, serves Italian cuisine.
HomeGoods is located at 2120 Vista Way in the Pacific Coast Plaza and offers an ever-changing selection of unique home goods and more.
Cats and Crystals Cat Cafe at 510 North Coast Hwy. is an immersive lounge with adoptable cats and a mystical gift shop.
Blue Bowl is located in the Freeman Collective at 1940 South Freeman St., Ste 103 serving acai bowls and drinks.
Children’s Choice Dental Care is located at 3805 Mission Avenue in the Mission Plaza Real shopping center.
Dayon Coffee Company at 3186 Vista Way, a popup coffee cart serving ethically sourced coffee and premium quality craft beverages, is open Tuesdays, Wednesdays, and Thursdays.
Moonlight and Sage has relocated to 707 Mission Ave. in Downtown Oceanside. The shop offers an apothecary, oils, crystals, and more.
COMING SOON
Oakberry Acai at 1702 S. Coast Hwy. in The Times Building, serving organic acai and smoothies.
Better Buzz at 1004 Mission Ave. in the Mission Square shopping center, serving craft coffee, teas, pastries, breakfast items, sandwiches, and wraps.
Dalu Hawaiian BBQ at 125 Old Grove Rd., in the Old Grove Marketplace, serving Hawaiian food.
Fiore Paper Company at 420 S. Coast Hwy. in Downtown Oceanside, makers of compostable paper.
OCEANSIDE YOUNG PROFESSIONALS:
Where Ambition Meets Community
Welcome to the Oceanside Young Professionals (OYP) Collective - a vibrant community built for the next generation of leaders, innovators, and changemakers. Affiliated with the Oceanside Chamber of Commerce, OYP brings together dynamic individuals who are passionate about making meaningful connections, growing in their careers, and giving back to the community they call home.
At the heart of OYP are three core pillars: Connection, Communication, and Collaboration. These values guide everything we do, from planning events to building relationships. We believe that creating space for young professionals to come together fosters not only personal and professional growth but also a deeper engagement with the Oceanside community.
In just the first half of this year, OYP has hosted a series of memorable and well-attended events that reflect the energy and diversity of our collective. Highlights include:
Social Hour at Blade 1936 – We kicked off the year with a stylish evening social that blended history and hospitality as we connected in one of Oceanside’s most iconic venues.
Poker Tournament at Ocean’s Eleven Casino – Our first Premier Event with high energy and a little friendly competition at our poker night, raising the stakes for fun and connection.
Lunch at Local Tap House – A casual midday meetup gave members the chance to network over delicious food and good conversation, all in the spirit of building local ties.
Happy Hour at Mission Pacific Rooftop Bar –With panoramic ocean views, our rooftop mixer brought together professionals from across industries to relax, mingle, and exchange ideas.
These events are designed not just for networking, but for nurturing meaningful relationships that can lead to collaborations, mentorships, and longterm professional support. Whether you’re an entrepreneur, artist, educator, engineer, or anything in between, there’s a place for you in OYP. Our monthly gatherings - ranging from happy hours and workshops to volunteer projects and speaker panels - offer something for everyone. You don’t need to be a Chamber member to attend; we welcome all young professionals eager to get involved and make an impact.
As an OYP member, you’ll expand your network alongside driven, like-minded peers while growing both personally and professionally through access to development opportunities and educational events. You’ll have the chance to get involved in Oceanside’s business and civic landscape, making your voice heard on the issues that matter most. Plus, you’ll give back in meaningful ways through volunteer efforts that directly support our local community.
At OYP, we’re not just networking - we’re building a movement for local young professionals. If you’re ready to grow, lead, and connect in meaningful ways, come be part of something special. Oceanside’s future is bright, and it starts with young professionals like you.
For more information or to become a member, contact Vanessa Lee at vanessa@oceansidechamber. com and follow Oceanside Young Professionals on Instagram at @oceansideyoungpros to stay up to date on upcoming events and opportunities.
Whether you're new to town or a local looking to expand your circle, there's a place for you here.
