Best of Oceanside Spring 2024

BEST OF

BEST OF

14 |MIRACOSTA COLLEGE LAUNCHES TECHNICAL PROGRAMS

22 |FRONTWAVE FOUNDATION DONATES $5,000 TO SUPPORT THE FIGHT AGAINST DOMESTIC VIOLENCE

06 |CULTIVATING COMMUNITY: THE STORY BEHIND THE PLOT’S SUSTAINABLE CULINARY REVOLUTION

SPRING 2024

ALSO INSIDE

OCEANSIDE MOURNS THE LOSS OF LOCAL BUSINESS ICON ZELL DWELLEY

OCEANSIDE MOURNS THE LOSS OF LOCAL BUSINESS ICON ZELL DWELLEY

ARTS & ECONOMIC PROSPERITY STUDY

ARTS & ECONOMIC PROSPERITY STUDY

CHAMBER LEADERSHIP ACADEMY WINS AWARD

CHAMBER LEADERSHIP ACADEMY WINS AWARD

GENENTECH EMBRACES

GENENTECH EMBRACES

GENENTECH EMBRACES

THE INCREASINGLY

THE INCREASINGLY DIVERSE WORLD AROUND US.

DIVERSE WORLD AROUND US.

GENENTECH EMBRACES THE INCREASINGLY DIVERSE WORLD AROUND US.

THE INCREASINGLY DIVERSE WORLD AROUND US.

GENENTECH EMBRACES THE INCREASINGLY DIVERSE WORLD AROUND US.

Our mission is to be the industry leader to deliver scientific innovations that drive better outcomes for our people, patients, business, and communities by advancing and boldly championing diversity, equity, and inclusion.

Our mission is to be the industry leader to deliver scientific innovations that drive better outcomes for our people, patients, business, and communities by advancing and boldly championing diversity, equity, and inclusion.

Our mission is to be the industry leader to deliver scientific innovations that drive better outcomes for our people, patients, business, and communities by advancing and boldly championing diversity, equity, and inclusion.

FOSTERING BELONGING

FOSTERING BELONGING

Our mission is to be the industry leader to deliver scientific innovations that drive better outcomes for our people, patients, business, and communities by advancing and boldly championing diversity, equity, and inclusion.

Our mission is to be the industry leader to deliver scientific innovations that drive better outcomes for our people, patients, business, and communities by advancing and boldly championing diversity, equity, and inclusion.

FOSTERING BELONGING

FOSTERING BELONGING

FOSTERING BELONGING

ADVANCING INCLUSIVE RESEARCH & HEALTH EQUITY

ADVANCING INCLUSIVE RESEARCH & HEALTH EQUITY

ADVANCING INCLUSIVE RESEARCH & HEALTH EQUITY

TRANSFORMING SOCIETY

TRANSFORMING SOCIETY

ADVANCING INCLUSIVE RESEARCH & HEALTH EQUITY

ADVANCING INCLUSIVE RESEARCH & HEALTH EQUITY

TRANSFORMING SOCIETY

TRANSFORMING SOCIETY

TRANSFORMING SOCIETY

BEST OF OCEANSIDE MAGAZINE

Best of Oceanside Magazine is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall. This publication is available at the Chamber office, local businesses, Sunset Market, and in digital format on the Chamber’s website.

928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534

info@oceansidechamber.com

The Team that Makes it All Come Together

In the spirit of Employee Appreciation Day which we just recently celebrated at the Chamber, I want to use this space to acknowledge the great team that makes this organization run. I am incredibly blessed to work with a team of professionals dedicated to serving Oceanside’s business community. Here’s a quick look at who they are…

Tracy Chin, Chief Operating Officer, is the architect of the great team that we have. Tracy has put her recruiting background to great use by building a team that is cohesive and up to the task. In addition to recruiting and retaining great people, Tracy manages the Chamber’s finances and operations as well as a plethora of other duties.

Porsche Copeland, Events and Programs Coordinator, is focused on making every Chamber event a 10/10 experience for our members and guests. If six major events were not enough, Porsche fills much of her remaining time creating and planning great networking events so our members can make new connections.

All Rights Reserved. Copyright 2024

Design: Sophie Finnigan and Tiffany Smith

6

Gwen Bryson, Customer Service Specialist , answers every call with a cheerful voice and a great attitude. Gwen is instrumental in our organizational logistics including ensuring that our Best of Oceanside Magazine and other informational pieces are distributed on time.

Vanessa Lee, Business Development Representative, is masterful at helping our small business owners find a membership package that will help grow their business. Vanessa spends as much time as needed with each new member to make sure they understand their benefits and can get great value out of the Chamber.

Sophie Finnigan, Marketing and Communications Manager, has only been with us a few months but has already left her mark by creating beautiful marketing graphics including our weekly Enewsletter and the cover of this magazine. She is also a very talented writer as you will see in this edition of our magazine.

I also want to acknowledge Rosie Hurt who just left us after nearly 2 ½ years on our team. Rosie is a military spouse and will join her husband in relocating to Camp Lejeune. Rosie was loved by our business community and left an indelible mark on our organization with her diversity of talents.

And finally, welcome to Cohen Chin, our Customer Service Intern who just finished day 1 on the job as of this writing. We are excited to have you on our team!

our communities, and may play an important role in

Who

benefits from local municipal bonds in our community?

Our local community is a place we like to call home! It’s where we choose to work and play. It’s where we raise our families.

Our local community is a place we like to call home! It’s where we choose to work and play. It’s where we raise our families.

Our lives are enriched by convenient services we enjoy each day. Many of these services are paid for by municipal bonds.

Our lives are enriched by convenient services we enjoy each day. Many of these services are paid for by municipal bonds.

Municipal bonds play a pivotal role in helping build and transform our communities.

Municipal bonds play a pivotal role in helping build and transform our communities.

When you invest in municipal bonds, you may be helping fund our public schools, building bridges and roads on which we travel each day, and building quality housing for our elderly. Municipal investments finance our airports, fire departments, hospitals, libraries, parks, the water systems that support our homes, and so much more. As a municipal bond investor, you are helping your community!

When you invest in municipal bonds, you may be helping fund our public schools, building bridges and roads on which we travel each day, and building quality housing for our elderly. Municipal investments finance our airports, fire departments, hospitals, libraries, parks, the water systems that support our homes, and so much more. As a municipal bond investor, you are helping your community!

If you want to keep more of your hard-earned dollars, you may also appreciate the attractive tax-free income from municipal bonds.

If you want to keep more of your hard-earned dollars, you may also appreciate the attractive tax-free income from municipal bonds.

Stifel plays a significant role in our region’s municipal bond market. We will be happy to help you find which tax-free municipal bond investments may be right for you.

Stifel plays a significant role in our region’s municipal bond market. We will be happy to help you find which tax-free municipal bond investments may be right for you.

EXECUTIVE COMMITTEE

Robbie Calderon-Hass Hass Team Realty Chair

Ernie Prieto Oceanside Sea Center Chair Elect

Nazeli Dertsakian Genentech

Immediate Past Chair

Marva Bledsoe

Nonprofit Management Consulting

Secretary/Treasurer

Bill Birnie

Frontwave Credit Union Vice Chair

Lupe Gonzalez

Equus Workforce Solutions Vice Chair

Kevin Shin

The Switchboard Restaurant Vice Chair

DIRECTORS

Angela Caires Hydranautics

Roger Cortez Tri-City Medical Center

Joe Gabaldon San Diego Gas & Electric

Sonia Gonzales TrueCare

Kristen Huyck

MiraCosta College

Maddy Kilkenny

Intesa Communications Group

Maria Mingalone Oceanside Museum of Art

Donna San Miguel

California State University

San Marcos

Tom Son Arrowood Golf Course

Joshua Van Orden Oceanside Therapy Group

Bob Waite AFLAC

Kevin Witowich Ameriprise Financial Services, LLC

Rick Wright MainStreet Oceanside ADVISORS

STAFF

Scott Ashton Chief Executive Officer

Gwen Bryson Customer Service Specialist

Porsche

Tracy Chin Chief Operating Officer

Sophie Finnigan

Vanessa Lee Business Development Representative

Cultivating Community: THE STORY BEHIND THE PLOT’S SUSTAINABLE

CULINARY REVOLUTION

By Sophie Finnigan

In the heart of Oceanside, California, lies a culinary gem that transcends the boundaries of traditional dining.

The Plot, a visionary restaurant founded by Jessica and Davin Waite, isn’t just about serving delicious food; it’s a testament to their deep-rooted commitment to sustainability, community empowerment, and culinary innovation.

The journey of The Plot began with Jessica and Davin’s shared passion for food that not only tantalizes taste buds but also champions environmental stewardship and community well-being. With their

background in the local seafood industry through their establishment Wrench & Rodent Seabasstropub, which they opened in 2013, the Waites were already familiar with the transformative power of sustainable sourcing and zero-waste practices. They saw an opportunity to expand their impact by opening a restaurant that not only served exceptional cuisine but also pushed boundaries in terms of health, environment, and local engagement.

At the heart of The Plot’s ethos lies a dedication to supporting local farmers, promoting healthy soil initiatives, and boosting the local economy. By sourcing ingredients locally and growing their own produce on-site, Jessica and Davin not only ensure freshness and quality but also reduce their carbon footprint. Their commitment to plant-based cuisine underscores their belief that delicious food can be both nutritious and sustainable, appealing to a wide range of palates while reducing the environmental impact of traditional meat-centric menus.

For the Waite’s, opening a restaurant in Oceanside was a natural choice. Davin’s deep roots in the community and their love for the area made it the perfect location for their flagship establishment. Beyond simply serving food, they wanted to make a positive difference in the community they cherished. By creating a welcoming space that fosters culinary creativity and community, The Plot has become a beacon of hope and inspiration in Oceanside.

One of the most rewarding aspects of co-founding and owning The Plot, according to Jessica and Davin, is the opportunity to grow their own food. Their onsite garden not only provides fresh ingredients for their dishes but also serves as a powerful symbol of self-sufficiency and food security. By demonstrating that it’s possible to grow food locally and sustainably, they hope to inspire others to embrace gardening and reconnect with their food sources.

But The Plot’s impact extends far beyond its walls. Jessica and Davin are staunch advocates for community empowerment and small businesses. They actively support local initiatives, collaborate with neighboring establishments, and strive to create a sense of unity among Oceanside’s vibrant small business community. By championing local entrepreneurship and fostering a spirit of collaboration, they’re helping to build a stronger, more resilient community for future generations.

In a world where food has the power to heal, nourish, and connect us, The Plot stands as a shining example of what’s possible when passion, purpose, and sustainability intersect. Through their innovative approach to dining, Jessica and Davin Waite are not just serving meals; they’re sowing the seeds of positive change, one delicious dish at a time.

PACE Programs Provide Abundant Resources for Aging Population

By Jessica Strick

According to the 2020 Census 1 out of every 6 Americans is 65 or older, so why is it so difficult to find information on strategies for aging in place successfully? Seniors all over the country are struggling to stay in home, navigate complex medical and social changes, and do it all with a limited income. Seniors who qualify for Medi-Cal coverage, statefunded insurance that is geared towards low-income individuals, have a plethora of options available to them to help with aging in place. One of the most underutilized resources available is through PACE Programming or Programs of All-Inclusive Care for the Elderly. These programs are specifically designed to assist low-income seniors with services that enable them to stay at home through customized comprehensive healthcare in their local setting as well as social engagement.

Oceanside’s Chamber is home to two separate PACE programs, San Diego PACE and Family Health Centers of San Diego. Both of these programs have local centers providing medical care throughout the spectrum as well as activities, care services, socialization, meals, and transportation to and from the care centers.

San Diego PACE, which is a non-profit organization affiliated with the San Ysidro Health System, is situated on the border of Vista and Oceanside. Their new state-of-the-art facility contains a multitude of medical services such as primary care, urgent care, case management, physical therapy, occupational therapy, and speech therapy. Depending on the needs of the client, they can provide same-day durable medical equipment such as wheelchairs, walkers, grab bars, and other safety equipment needed to stay in the home safely.

In addition to all of these amazing no-cost services, San Diego PACE is committed to the emotional and psychological well-being of their participants.

Their adult day center provides engaging activities throughout the day as well as breakfast and lunch, wellness checkups on-site at each visit, assistance with personal care such as showering and grooming, and medication management while on site. Their in-house pharmacy will deliver medications to the residences of their participation making accessing healthcare easier than ever.

In addition to all of these amazing no-cost services, San Diego PACE is committed to the emotional and psychological well-being of their participants. They offer onsite psychiatric care with physicians, psychiatric medication administration, and therapy. Because PACE programs are all-inclusive, case management is included which enables the participants to easily access all of these services quickly and without barriers such as lengthy phone waits with insurance providers. All services are provided on-site and specialists with transportation can be arranged by the primary care provider. Not currently on Medi-Cal but curious if you might qualify? Contact a PACE enrollment specialist to determine if you might be eligible for services today. Their trained staff can help you through the application process and give you more information regarding services specific to your needs.

San Diego PACE

1840 West Drive; Vista CA 92083

Laura Gonzalez

619-392-0659

Laura.gonzalez@syhealth.org

619-981-PACE Info@fhcsdpace.org

Jessica Strick is the owner of Compass Care Services. She is an experienced Registered Nurse who works with seniors and their families to find solutions for aging in place at home or to locate their perfect senior living community.

UPCOMING CHAMBER EVENTS

The Oceanside Chamber is excited to host a variety of upcoming in-person forums, workshops, and networking events. Please check the Chamber calendar for all event updates.

SECOND TUESDAY COFFEE

We invite you to our conference room on the second Tuesday of every month from 8 AM – 9 AM. Second Tuesday Coffee is a great opportunity for Oceanside Chamber members to connect with other local businesses. Attendees will have a chance to introduce their business and connect with others during and after the event. Be sure to bring your business cards! This event is free to Oceanside Chamber members and $20 for prospective members. Coffee and light refreshments will be provided.

APRIL 9TH, MAY 14TH, JUNE 11TH FROM 8AM-9AM

MILITARY AFFAIRS FORUM

The Oceanside Chamber of Commerce’s Military Affairs Forum provides an avenue for Oceanside Chamber members to learn about key issues relating to Oceanside’s relationship with Marine Corps Base Camp Pendleton and the servicemembers serving on the base. This meeting is open to all Oceanside Chamber members and invited guests only and will be held the second Thursday of the month, from 8 AM to 9 AM in the Oceanside Chamber conference room.

APRIL 11TH, MAY 8TH, JUNE 13TH FROM 8AM-9AM

OCEANSIDE CHAMBER BUSINESS MIXERS

The Oceanside Chamber hosts monthly Business Mixers every third Thursday at varying locations. From 5 PM - 7 PM, join us for an opportunity to mix and mingle with other business owners and employees in and around Oceanside. Complimentary appetizers will be served with a cash bar. The cost is $10 for Chamber Members and $20 for Prospective Members.

APRIL 18TH | 5-7PM @ COURTYARD BY MARRIOT

MAY 14TH | 5-7PM @ VETERANS ASSOCIATION NC (VANC)

JUNE 20TH | 5-7PM @ MOUTNAIN MIKES PIZZA

EMERGING ISSUES FORUM

The Oceanside Chamber of Commerce Emerging Issues Forum allows Oceanside Chamber members to learn about critical community issues, interact with legislative representatives and receive updates on legislative items impacting business. This meeting is open to all Oceanside Chamber members and is held the 1st Thursday of every month (except July) from 8am to 9:30am in the Oceanside Chamber Conference Room.

APRIL 4TH, MAY 2ND, JUNE 6TH FROM 8AM-9:30AM

Dorothy’s Military has been the trusted source for all uniform services for Camp Pendleton and North County San Diego's military for generations. You can trust our family owned and operated business to care for your uniform properly, and efficiently. It is truly our honor to serve you.

•

•

•

•

•

•

Clean Energy Alliance (CEA) will become the new default power provider for the cities of Oceanside and Vista, beginning April 1, 2024, joining existing members: Carlsbad, Del Mar, San Marcos, Solana Beach and Escondido. CEA follows a community choice energy model that allows local governments to purchase power to meet their community’s electricity needs.

As an alternative to San Diego Gas & Electric for power generation, CEA offers residents and businesses clean energy options and competitive rates while reinvesting revenues into projects and programs that benefit your community.

The City of Oceanside has selected Clean Impact Plus (50% renewable/75% carbon-free energy content) as the default energy option for all Oceanside customers. However, CEA empowers customers with choice! Customers have the option to opt up to Green Impact 100% renewable, opt down to Clean Impact 50% renewable, or they may also choose to opt out of CEA and remain with SDG&E.

We look forward to bringing cleaner energy and local control to Oceanside in April!

ARTS & CULTURE

Arts & Culture events happen throughout the city.

Brought to you by the City of Oceanside Arts Commission

(D1) District 1, (D2) District 2, (D3) District 3, (D4) District 4

FESTIVALS & MULTICULTURAL EVENTS

Oceanside Jazz Festival (4/4-6) MiraCosta (D3)

Oceanside Sound Off (4/18-20) OHS Performing Arts Center (D1)

MiraCosta STREAM Festival (4/20) MiraCosta (D3)

Taste of Spring (4/20) Downtown (D1)

Wildcat Run Car and Motor Show (4/27) El Camino HS (D4)

Dance II/III show (5/2,3,4) El Camino High School (D4)

Oceanside Art Walk (5/3, 6/7) Artist Alley (D1)

Spring Showcase (5/3-5) Coastal Music (D1)

A Sublime Life Sobriety Festival (5/11) Downtown (D1)

Dance Break 2024 (5/16-5/19) MiraCosta (D3)

Operation Appreciation (5/18) Pier Amphitheatre (D1)

OHS Choir Pop Show (5/24) OHS Performing Arts Center (D1)

Spring Band Show (5/25) Coastal Music (D1)

Pride by the Beach (6/1) Downtown (D1)

Latino Book & Family Festival (6/8) MiraCosta (D3)

San Luis Rey Inter-tribal Pow Wow (6/8-9) Mission San Luis Rey (D4)

Filipino Cultural Celebration (6/8) Downtown (D1)

Juneteenth (6/15) Downtown (D1)

Oceanside Independence Parade (7/29) Downtown (D1)

EXHIBITION OPENINGS

Sunshine Brooks Theater (D1): FACE2FACE Hello Again (4/5), Mindful Art (5/3), Abundant Color (6/7)

Goblin Shark Emporium (D1): 420 Group Show (4/6), @frapatchino 25 (5/4), Pride Group Show (6/1)

Covet Art Gallery (D3): Cheeky (4/20), TBA in May & June

Kruglak Gallery, MiraCosta (D3): Impressions (5/2), Art 295 Student Art (5/21)

Oceanside Museum of Art (D1): More Disruption (6/8)

Do You Have an Event Coming Up?

Let us know what events are happening in your district through the summer!

Contact us by email: arts commission@oceansideca.org

MIRACOSTA COLLEGE TECHNOLOGY CAREER INSTITUTE LAUNCHES INNOVATIVE TECHNICAL PROGRAMS WITH EMPLOYMENT PLACEMENT

MiraCosta College Technology Career Institute (TCI) proudly announces the addition of groundbreaking technical programs, each accompanied by comprehensive employment placement assistance and materials designed to prepare students for immediate entry into high-demand sectors.

TCI, with substantial backing from the Lowe’s Foundation through a $500,000 grant, is now offering state-of-the-art HVAC and Electrical Certificate Programs. These programs address the increasing need for skilled technicians in the energy efficiency and electrical work domains, crucial for California’s growing infrastructure.

Elevating MiraCosta College’s commitment to sustainable energy and workforce excellence, the U.S. Department of Energy has recognized the college as

one of the new Industrial Assessment Centers (IACs). This inclusion, supported by a $2.1 million grant, cements the college’s role at the forefront of clean energy innovation.

The San Diego Industrial Assessment Center, hosted by TCI, will spearhead the development of an advanced curriculum emphasizing renewable energy technologies and trades, ensuring the next generation of workers is prepared for the challenges of a greener economy.

TCI’s expanded program roster includes the pioneering Aquaculture Certificate Program in collaboration with Scripps Institute Sea Grant and Hubbs-Sea World Research Institute and the state-approved Emergency Medical Technician (EMT) Program.

These programs are further enhanced by opportunities for paid scholarships, making the educational offerings accessible to a broader community of learners. Students gain invaluable realworld experience by including employment placement assistance, bridging the gap between academic learning and practical application.

Recognizing the importance of hands-on experience in technical education, TCI has made substantial investments to provide students with the necessary tools, equipment, and resources to succeed in their chosen careers.

For those interested in pursuing a career path with TCI’s innovative programs, scholarships, and outside funding resources are available to assist with financial barriers, and all programs include the necessary materials for success.

MiraCosta College’s Technology Career Institute website: commed.miracosta.edu/

OCEANSIDE ARTS & CULTURE: Arts & Economic Prosperity Study

In 2017, the Oceanside's Arts Commission developed O’Arts: Master Plan for the Arts, Oceanside's first cultural plan.The plan articulates an ambitious vision aimed at the celebration, fortification, and advancement of arts & culture throughout the City of Oceanside.

In Oceanside, the arts play a vital role in celebrating the community's distinct history, diversity, and identity. Arts & culture also drive the city’s economy and resilience; and they inspire collaboration and dialogue among the public, artists, arts organizations, and government. Over the last few years, the Oceanside Arts Commission joined Americans for the Arts in a comprehensive study to assess the economic influence of arts and culture in Oceanside. The Arts & Economic Prosperity (AEP) study is a nationwide study currently conducted in 373 communities across the United States.

Arts & Economic Prosperity (AEP) study is conducted every five years to gauge the economic impact of spending by nonprofit arts and culture organizations and the event-related spending by their audiences. The City of Oceanside and Oceanside CA Cultural District were two of nine participating entities in San Diego County alongside City of San Diego, Coronado, Escondido, Carlsbad, Encinitas, National City, and Balboa Park Cultural District . This marked Oceanside's inaugural participation in the study, signifying a pioneering collaboration among communities across the county of San Diego. The collective effort aimed to present a comprehensive and unified portrayal of the major impact of arts and culture countywide.

In San Diego County, the non-profit arts and culture sector is a $1.3 billion dollars industry. Oceanside accounts for $57.7 million in economic activity

related to arts and culture, with Oceanside CA Cultural District contributing nearly 80% of the City's overall economic impact, totaling $45.6 million. Notably, the arts & culture sector supported 965 jobs and over $42 million dollars in personal income paid to residents.

Through the AEP6 study, Oceanside identified approximately 90 local nonprofit organizations and venues dedicated to arts & culture. The study collected 800 surveys at 30 distinct arts and culture events throughout the city. This data is a testament to the work of local arts and culture non-profit organizations, creatives, businesses and cultural bearers.

To recognize the impact of arts and culture within the city, the Oceanside Arts Commission is hosting an event to increase visibility and advocacy for the arts. The event will serve as a platform to recognize and appreciate the continuous contributions of local artists, advocates, and organizers. Local arts advocates will delve into the AEP6 study findings, reflect on existing advocacy initiatives, and explore strategies to better meet the needs of our city's arts and culture sector.

Join the Oceanside Arts Commission and Oceanside CA Cultural District on Friday May 3, 2024 from 3-5pm at the Seabird Hotel, as we gather to celebrate, recognize, and envision a prosperous future for the local arts and culture sector.

Additionally, in March 2024, the Oceanside California Cultural District and Oceanside Arts Commission will launch a joint grant program aimed at fostering the growth of arts and cultural activities throughout the city. Grant funding will support local artists, cultural practitioners, and arts & culture organizations for the development of arts & culture programs throughout the city, with a total allocation of $100,000. For more information, please visit www.oceansidelibrary.org/ about-us/arts-commission

WANT SAND?

…Oceanside’s Pilot Project Moves Forward - Game On!

By Save Oceanside Sand

After the Oceanside City Council’s landmark decision on January 31st to unanimously approve the winning design from the RE:BEACH Oceanside Coastal Resilience Design Competition, part of the Phase 2 Sand Nourishment and Retention Pilot Project (the “Pilot Project”), let’s reflect on progress since 2020 and ongoing efforts to restore Oceanside’s beaches. Amidst town chatter, media coverage, and social media discussions, let’s focus on the facts using a sports analogy: we’ve completed a lengthy first half, and now we’ve just started the second half.

Oceanside beach looking North along the Strand to the pier – note: Wet sandy beach only at low tide

1ST QUARTER: In 2021, Oceanside initiated a year-long study (Phase 1) for the Pilot Project to combat beach erosion. The findings led to extensive public outreach and meetings with neighboring municipalities in the regional sediment transport zone. After the August 2021 workshop, the City Council instructed staff to implement Phase 1 recommendations, emphasizing the refinement of the Pilot Project to include additional sand retention and nourishment options in response to initial concerns.

2ND QUARTER: On January 25th, 2023, the City Council approved a $2.6 million agreement with GHD, Inc. for Phase 2 of the Pilot Project, covering community engagement, baseline monitoring, engineering, analysis and design, and environmental compliance. As part of the Phase 2 contract, RE:BEACH Oceanside determined the sand retention Pilot Project concept through a global design competition, with the winning design called “Living Speed Bumps” by International Coastal Management. The design consists of 2 small headlands to stabilize the back beach and an offshore artificial reef to maintain sand bars and slow down erosive forces. The City Council’s 5-0 vote specifically approved the DESIGN concept, NOT the Pilot Project SITE, which is a crucial distinction to be made. Phase 2 also addresses securing a sand nourishment supply and maintenance program. The California Coastal Commission continues to publicly express their support for the innovative concepts that came from RE:BEACH, lauding the regionally collaborative efforts by the City.

3RD QUARTER: Over the next year, efforts will focus on refining the design using numerical modeling, conducting a siting analysis, and selecting the

Pilot Project location. The siting analysis considers factors such as public amenities, coastal access, land ownership, lifeguard operations, biological resources, downcoast impacts, and sand management logistics. At a summer 2024 Public Workshop, the siting analysis findings will be discussed, with the City Council making the location decision at a Council Workshop slated for fall 2024. Following the location decision, environmental analysis and compliance tasks will commence. An OPTIMISTIC timeline for completing the design, siting analysis, and environmental compliance process is TWO YEARS.

4TH QUARTER: In late 2024 and throughout 2025, the focus shifts to obtaining permits for the Pilot Project from governing agencies, as well as nailing down funding sources. Upon permit approval and securing funding, the installation of the Pilot Project will begin, with construction occurring for roughly one year. Postinstallation monitoring and adaptive management will follow, allowing for adjustments to the sand maintenance program, and potentially the design, based on actual performance. Subsequent phasing (i.e. scaling) of the Pilot Project to additional areas of Oceanside’s coastline will launch from the efforts laid forth in the 2nd and 3rd Quarter, depending largely on the successful integration of the Pilot Project on our shoreline.

With the second half underway, the vision of a resilient and thriving coastline propels us forward, driven by collaborative efforts and a shared dedication to safeguarding our natural treasures for generations to come. Let’s work together to accelerate the momentum and see this through to a bright, sunny day on the sand of Oceanside’s restored and resilient beaches!

RE:BEACH solution of two headlands with lo permeable berms and offshore eco-engineered reef

Robbie Calderon-Hass Named Chamber Board Chair

In January, Robbie Calderon-Hass took the reigns as Board Chair of the Oceanside Chamber of Commerce. Robbie joined the Chamber Board in 2020 and became a Vice Chair on the Executive Committee in January of 2022. At a recent event at Sunshine Brooks Theater celebrating Black Pioneers in Oceanside, Robbie was recognized as the first African American Chair of the Oceanside Chamber of Commerce.

Robbie has been a proud resident of the Oceanside community for almost 24 years. She and her husband Keith have been married for 33 years. She is the mother to daughter, Angela Calderon and grandmother to Storm, Faith, Dakota, and Gigi to Tyee.

Robbie has been a premier realtor for 24 years, and the broker/ owner of a boutique real estate office for the past 14 years. She and her office have been ranked number one in representing buyers within the city of Oceanside. Before opening their real estate company, she and Keith received multiple Top Producer Awards from RE/MAX California and Keller Williams Real Estate.

Robbie is committed to her community and currently serves on several boards including the Boys and Girls Club of Oceanside, Tri-City Medical Center Foundation, and North County African American Women Association. She also previously served on numerous boards including Community HousingWorks, National Association of Hispanic Real Estate Professionals, Moonlight Cultural Foundation, Soroptimist International of Oceanside, and Carlsbad and Oceanside Promise.

She also currently sits on Oceanside’s Downtown Advisory Committee, and Measure W which is the Bond Oversite Committee for Oceanside Unified School District.

Robbie was chosen as California Women Making Herstory in 2023 for State District 74. She was 2018 Woman of the Year for her State District 76. She was the 2022 recipient of the City of Oceanside Dr. Martin Luther King Civic Award. She has received several Volunteer of the Year Awards from multiple local nonprofits over the years.

Robbie is a firm believer in giving back to the community and encourages all to find their passion and volunteer their time, talent, and treasures. Her favorite mantra is “I believe our purpose is to serve mankind in ways that make this world/our community a better place which in turn makes us all better people”.

Creating a sustainable future together

At SDG&E®, our commitment extends beyond power lines; it’s embedded in the very fabric of every neighborhood, home and business we touch. With steadfast determination and community collaboration, we’re lighting the way toward a brighter, more sustainable tomorrow.

FRONTWAVE FOUNDATION DONATES $5,000 TO SUPPORT THE FIGHT AGAINST DOMESTIC VIOLENCE

The donation is a testament to Frontwave Foundation’s vision to empower and improve the lives of the community. Domestic violence is a pervasive and devastating problem that affects millions of people worldwide. According to the World Health Organization, one in three women globally have experienced physical and/or sexual violence in their lifetime.

“We are honored to support the courageous survivors of domestic violence and the organizations that provide them with essential services and resources,” said Sarai Rodgers, Chairperson of the Frontwave Foundation. “By taking proactive measures, Frontwave Foundation seeks to pave the way for change and stand together with our communities.”

The donation aligns with the foundation’s pillar of providing emergency assistance to those who face lifethreatening situations and need immediate support. Through this donation, Frontwave Foundation aims to help victims of domestic violence reclaim their lives and rebuild their futures. This $5,000 contribution will directly support programs and services that empower survivors and create a safe environment for healing and growth.

“We could not be more grateful to Frontwave Foundation for its continued commitment to uphold the efforts of agencies like WRC and others that rely

Oceanside Leadership Academy Wins “Outstanding Chamber Program Award”

The Oceanside Chamber’s “Oceanside Leadership Academy” program was recognized with an Outstanding Chamber Program Award at the Western Association of Chamber Executives (W.A.C.E.) annual conference on February 7th. The conference, being held in Garden Grove California this year, brings together nearly 400 Chamber professionals from more than 15 states for professional development and networking.

According to W.A.C.E.’s Outstanding Program award application, programs must fit in one or more of the following competencies to be eligible for consideration: Strengthening the Local Economy, Promoting & Improving our Community, Political Action, Representing Interests of Business with Government or Networking & Building Business Relationships.

As part of its commitment to developing leaders to serve in a wide variety of capacities in our community, the Chamber launched its inaugural Oceanside Leadership Academy in April of last year.

The 9-week program begins with an all-star panel of community leaders sharing their leadership philosophies, insight as to how they have led their teams during challenging times, and how they approach leadership on a day-to-day basis. Follow-up sessions include a look at leadership in the military, municipal government, STEM fields, education,

tourism and hospitality, the non-profit sector, and entrepreneurship.

“The Academy has been a tremendous resource for the growth and development of leaders in our business community. It is a great honor to have our program recognized before a group of nearly 400 of our peers,” said Chamber CEO Scott Ashton.

The program has graduated a total of 62 participants so far. Several of Oceanside’s leading employers including Frontwave Credit Union, Genentech, Hydranautics, TrueCare, Arrowood Golf Course, and the City of Oceanside are using Oceanside Leadership Academy as a professional development opportunity for their staff.

Spring and Fall sessions are currently being planned for this year. For more information, please visit www. OceansideLeadershipAcademy.com.

Oceanside Mourns the Loss of Local Business Icon Zell Dwelley

Zellarah (“Zell”) Ann Dwelley

May 9, 1956 – February 17, 2024

The Oceanside community is mourning the loss of long-time local business owner and Chamber member, Zell Dwelley.

Zell lived a rich and fulfilling life dedicated to family, friends, and community, always seeking to make meaningful differences in the lives of others.

In 1988, Zell fulfilled a dream with Gary and opened Beach Break Cafe in Oceanside, California. This small local breakfast and lunch

restaurant, combined with her warm hospitality and culinary prowess, became a gathering place for the community, making an indelible mark on the hearts (and palates) of those who frequented or happened upon this surf-themed establishment.

She was a respected and successful entrepreneur, amazing friend, loving wife, mother, and grandmother. Her friendships and civic-minded contributions were many, including her Beach Cafe Family, The Outrigger Club, Pickleball Family, South Oceanside, PTA’s, Oceanside Chamber of Commerce, Welcome Oceanside, Visit Oceanside, and the California Surf Museum, to name a few, earned her widespread respect and admiration.

She is survived by her husband, Gary; sons, Mitchell, and Harrison; grandsons Russell and Ried; and many others, respectfully. In lieu of flowers, the family suggests donations in Zell’s name to: The City of Hope, 1500 East Duarte Road Duarte, CA 91010. A celebration of life was held in March at North Coast Church.

Services for Oceanside Residents

Services for Oceanside Residents

Harvest Oceanside

Harvest Oceanside

Do you have surplus backyard produce? We’ll take it! Contact ProduceGood to schedule a FREE pick of your backyard produce for donation to local feeding organizations and keep it out of the landfill. It’s a win-win for everybody! Email info@producegood.org for more information.

Do you have surplus backyard produce? We’ll take it! Contact ProduceGood to schedule a FREE pick of your backyard produce for donation to local feeding organizations and keep it out of the landfill. It’s a win-win for everybody! Email info@producegood.org for more information.

Donation Weeks

Donation Weeks

Do you have gently used items that are ready for a new life? Free Donation Pickups are available twice a year from April 8-19 and October 7-18. Call (619) 337-9244 to schedule a curbside pickup of up to 8 items.

Do you have gently used items that are ready for a new life? Free Donation Pickups are available twice a year from April 8-19 and October 7-18. Call (619) 337-9244 to schedule a curbside pickup of up to 8 items.

Landfill Weeks

Landfill Weeks

Free Landfill pickups are available twice a year from April 22-May 3 and October 21-November 1. Call (760) 439-2824 to schedule a curbside pickup. Please note, Household Hazardous Waste is not accepted.

Free Landfill pickups are available twice a year from April 22-May 3 and October 21-November 1. Call (760) 439-2824 to schedule a curbside pickup. Please note, Household Hazardous Waste is not accepted.

Large Item & E-Waste Collection

Large Item & E-Waste Collection

Residents have access to year-round Large Item Landfill & E-Waste Collection services. Up to 5 large items beyond reuse, refurbishment or repair can be collected up to 5 times a year through WM. Items such as furniture, appliances and electronic waste.

Residents have access to year-round Large Item Landfill & E-Waste Collection services. Up to 5 large items beyond reuse, refurbishment or repair can be collected up to 5 times a year through WM. Items such as furniture, appliances and electronic waste.

Household Hazardous Waste

Household Hazardous Waste

Household chemicals such as paint or used oil and other toxic materials are illegal to place in ANY of your carts or down the drain! Properly dispose of your household hazardous waste by calling WM at (760) 439-2824 to setup a drop off appointment. Seniors or disabled persons only can make a reservation for a FREE curbside collection of household hazardous waste.

Household chemicals such as paint or used oil and other toxic materials are illegal to place in ANY of your carts or down the drain! Properly dispose of your household hazardous waste by calling WM at (760) 439-2824 to setup a drop off appointment. Seniors or disabled persons only can make a reservation for a FREE curbside collection of household hazardous waste.

Marine Debris Reduction Ordinance

Marine Debris Reduction Ordinance

The City of Oceanside’s Marine Debris Reduction Ordinance will go into effect soon! Oceanside businesses will no longer be able to provide polystyrene foam and single-use plastic bags to their customers and must find sustainable alternatives. The City has created a Marine Debris Reduction Ordinance webpage that has more information about the ordinance including educational resources, sustainable alternative resources, and the ordinance implementation timeline.

The City of Oceanside’s Marine Debris Reduction Ordinance will go into effect soon! Oceanside businesses will no longer be able to provide polystyrene foam and single-use plastic bags to their customers and must find sustainable alternatives. The City has created a Marine Debris Reduction Ordinance webpage that has more information about the ordinance including educational resources, sustainable alternative resources, and the ordinance implementation timeline.

In partnership with the Oceanside Chamber of Commerce and MainStreet Oceanside, the City of Oceanside will provide educational workshops for businesses about the new ordinance through June 2024. If you have questions about how the Marine Debris Reduction Ordinance will impact you, make sure to attend one of the upcoming workshops:

In partnership with the Oceanside Chamber of Commerce and MainStreet Oceanside, the City of Oceanside will provide educational workshops for businesses about the new ordinance through June 2024. If you have questions about how the Marine Debris Reduction Ordinance will impact you, make sure to attend one of the upcoming workshops:

• Thursday, February 29 at 8 a.m. at the Oceanside Chamber of Commerce (928 N Coast Hwy). Register at https://web.oceansidechamber.com/atlas/events/marine-debris-ordinance-workshop-7035/register

• Thursday, February 29 at 8 a.m. at the Oceanside Chamber of Commerce (928 N Coast Hwy). Register at https://web.oceansidechamber.com/atlas/events/marine-debris-ordinance-workshop-7035/register

• Wednesday, March 27 at 3 p.m. online.

• Wednesday, March 27 at 3 p.m. online. Register at https://web.oceansidechamber.com/atlas/events/marine-debris-ordinance-online-workshop-7046/register

Register at https://web.oceansidechamber.com/atlas/events/marine-debris-ordinance-online-workshop-7046/register

• Tuesday, May 21 at 10 a.m. at MainStreet Oceanside (701 Mission Ave.).

• Tuesday, May 21 at 10 a.m. at MainStreet Oceanside (701 Mission Ave.). Register at https://form.jotform.com/240354867883166

Register at https://form.jotform.com/240354867883166

Can’t make the upcoming workshops? Don’t worry, the City will record and post the workshops on the Marine Debris Reduction Ordinance webpage.

Can’t make the upcoming workshops? Don’t worry, the City will record and post the workshops on the Marine Debris Reduction Ordinance webpage.

Oceanside businesses are required to post educational information for at least one year after the Ordinance goes into effect on July 1, 2024. The City of Oceanside has developed this resource for businesses which can be downloaded from the website or received by attending one of the above workshops. Have questions? Visit the Marine Debris Reducation Ordinance webpage or contact city staff at oceansiderecycles@oceansideca.org.

Oceanside businesses are required to post educational information for at least one year after the Ordinance goes into effect on July 1, 2024. The City of Oceanside has developed this resource for businesses which can be downloaded from the website or received by attending one of the above workshops. Have questions? Visit the Marine Debris Reducation Ordinance webpage or contact city staff at oceansiderecycles@oceansideca.org.

Measure X’s Emergency Services Odyssey

In a significant stride towards bolstering public safety, the City of Oceanside embarked on a journey six years ago with the approval of the ½ cent sales tax known as Measure X, which was approved for a period of seven years. As we approach the expiration of Measure X, we’re reviewing the remarkable progress made possible by our community.

Enhanced Emergency Services

A pivotal milestone achieved through Measure X was the implementation of the Fire Department’s Enhanced Emergency Service Delivery Model. This strategic initiative involved the start of an Emergency Medical Technician (EMTs) to elevate service levels. The acquisition of additional ambulances further fortified the City’s response capabilities.

Infrastructure Development

Investing in public safety infrastructure has been a top priority with Measure X, exemplified by the ongoing construction of the new Fire Station 1, set to be completed this spring. This state-of-the-art station will

significantly enhance our capacity to respond swiftly and effectively to emergencies. Measure X funding also facilitated the design and construction of the exemplary Fire Training Tower on Jones Road—capable of replicating various fire scenarios, providing crucial experience for Oceanside Firefighters in safeguarding the city.

Strengthening Law Enforcement

Instrumental in supporting critical initiatives within the Police Department, Measure X empowered the deployment of an additional Crime Suppression Team. Oceanside Police have also benefited from the acquisition of new equipment, including a new crime database and in-car cameras, equipping officers with the latest tools to address evolving public safety concerns.

Measure X revenue also made possible the establishment of an additional Police Homeless Outreach Team (HOT) with social workers and a dedicated van, reflecting Oceanside’s holistic approach to this multifaceted challenge.

Measure X funds have supported a comprehensive study for the expansion and relocation of the Police Headquarters—an effort to optimize resources and

create an environment conducive to effective law enforcement. Final locations and costs are still being evaluated.

Cutting-Edge Equipment and Training

Judicious use of Measure X funds has equipped police, firefighter/paramedics, EMTs, and lifeguards with cutting-edge tools. From underwater handheld sonar and automatic compression devices, new dispatch system, drones for ocean rescues, advanced crime analytic tools, and the Fire Training Tower, Oceanside’s emergency response capabilities have reached unprecedented heights.

Investing in the Future

In a strategic move to tackle recruiting challenges faced by departments nationwide, OPD introduced the Police Community Services Officer (CSO) Program. This not only serves as a pipeline for future officers, but engages CSOs in crucial roles such as taking crime reports, handling traffic control, and providing information at headquarters. The CSO program has become a successful pathway for CSOs to transition to other OPD roles, addressing critical staffing needs in the Police Department.

Oceanside EMTs provide valuable medical support, but they also serve as a pipeline for future firefighterparamedics. At a time when staffing is stretched statewide, 20 EMTs have moved on to become Oceanside Firefighter-Paramedics since the program’s launch.

As Measure X approaches its sunset, it is clear that the residents of Oceanside have reaped significant public safety benefits.

Our City has so much to offer! Our friends at Oceanside Chamber Ambassadors share why they love where they live and their passion for our community.

I love Oceanside because of the great people that make up this city. Over the years I’ve watched Oceanside grow into a vibrant beach community that has a thriving restaurant scene, beautiful hotels & accommodations, tons of fun activities to do and places to see, and a hardworking business community, all supported by the proud residents of this beautiful city.

Chris Weiner Premier Company

Oceanside became my home in 2001. I bought my first home, got married and raised my family in a warm community that took me in and made me one of their own. I have unbelievable memories of so many firsts from the pier to south O and in the and countless friends who introduced new experiences, shops and entertainment. There is not a better place to raise a family and start business.

Gina Roman

Roman Insurance Services

As a 30-year resident, I love Oceanside’s expansions in protecting our environment for generations to come, providing a transportation hub connecting South, East, North and West to the arts, recreation and sporting events, and the many opportunities to volunteer, mentor and support our local military, school students and entrepreneurs.

Robyn Carlson

Carlson Mobile Notary

I love Oceanside because our big city has a small-town vibe. Between our loving community, ever-evolving landscapes, and the most outstanding local businesses, Oceanside looks out for you. You may not know everyone by name, but you are treated like you are part of the family, welcomed with open arms.

Elizabeth Carlson

Coomber Consulting

My favorite childhood memories are from growing up in Oceanside. First Carne Asado burrito at Roberto’s. Boogey Boarding at Cassidy. Little League at Sherbourne. Marching Band at El Camino. Goat Hill. No pretense. No glamour. Simple. Comfortable. Chill. The People. That is why I love Oceanside!

Dana Albert

Merrill Lynch Wealth Management - Hollman, McSweeny, Albert & Byrnes Group

I’ve watched Oceanside grow from a sleepy little surf and Marine town, into a beautiful city and vacation destination while also acknowledging their history. As a veteran and military lending and real estate professional, I appreciate all Oceanside does for our military.

Glenda Meyer

Edge Home Finance/Veteran Mortgage Advisor

I love Oceanside for its stunning beaches, the city’s mild climate and scenic views. The closeknit community and numerous entertainment and shopping options along with the diverse dining scene satisfies all tastes. Being new to the area, I have found everyone I meet friendly and caring. I love how the many programs offered to the community bring a sense of belonging and social connection.

Joan Weckel

SURF SALUTATIONS

Surf Salutations’ roots started in Sydney, Australia where they developed a deep admiration for the serene lifestyle, vibrant beach culture, and the essence of the laid-back Aussie attitude. Rooted in a passion for wellness and mindfulness, Surf Salutations strives to cultivate a warm and inclusive community united in their pursuit of both physical and mental wellbeing. Offering a diverse range of activities from yoga and strength training to mindfulness practices, Surf Salutations seeks to empower individuals on their journey towards a balanced and sustainable lifestyle. With a commitment to fostering a sense of belonging and camaraderie, Surf Salutations aims to inspire others to embrace a slower pace of life, all while enjoying the occasional wave along the way. Through their teachings, Surf Salutations aspires to guide their community towards a harmonious existence, where living in a state of flow becomes not just a goal, but a way of life accessible to all.

Are Ice Baths Good for You? LEARN THE BENEFITS AND RISKS BEFORE TRYING

By Scripps Health

Ice baths are growing in popularity. They can help with post-workout recovery, reduce muscle soreness and promote overall well-being.

But anyone who wants to try this at home or elsewhere should understand what a cold-water dip or bath does to the body and weigh the benefits and risks and the importance of safety.

Ice baths involve immersing one’s body or specific body parts in icy water, typically in temperatures ranging from 50 to 59 degrees, for a brief period.

The practice of cold-water therapy dates back many centuries. Their resurgence in popularity can be attributed to endorsements by professional athletes and celebrities.

Pro athletes use ice baths to aid in their recovery after intense workouts or competition. Others tout ice baths for other potential benefits, including mental and immune health and chronic pain relief.

So, are ice baths good for everyone?

While ice baths can help with post-workout recovery, they are not a one-size-fits-all solution. Their overall benefits are still being studied. In general, they are not harmful, but they are not meant for everyone.

“People with pre-existing health conditions, such as diabetes or heart issues, should check with their doctor before attempting ice baths to ensure their safety,” says Alex Crane, MD, a family medicine physician with expertise in sports medicine and injury treatment at Scripps Clinic Del Mar.

WHAT ARE THE BENEFITS OF ICE BATHS?

Ice baths offer both proven and potential benefits, including:

Relieves sore muscles

Ice baths, or cold-water immersion, promote faster recovery from sore muscles and reduced muscle fatigue after intense exercise. The icy water can help flush out metabolic waste products and decrease muscle soreness after intense workouts. This then leads to reduced muscle soreness and increased postexercise comfort.

Reduces inflammation

The cold temperature of ice baths causes blood vessels to constrict, which can help decrease swelling and inflammation in the muscles and joints. This is especially beneficial for athletes looking to expedite the healing of minor injuries or strains.

Improves mood

Ice baths are believed to stimulate the release of mood-lifting brain chemicals. This natural mood lift contributes to an enhanced sense of well-being and relaxation.

Arthritis management

People with arthritis may find relief through cold water immersion. It can help alleviate joint pain and reduce inflammation, providing temporary respite from the discomfort associated with this condition.

WHAT ARE RISKS AND SIDE EFFECTS?

While ice baths offer potential benefits, they also come with risks and side effects, including:

Hypothermia

Prolonged exposure to chilly water can lead to hypothermia, a dangerous drop in core body temperature. This risk highlights the importance of sticking to recommended immersion times and temperatures.

Keep in mind, older adults are more sensitive to cold than younger adults.

Cold shock response

Sudden immersion in icy water can shock the body. This can result in rapidly increased breathing, heart rate and blood pressure.

The initial shock of the cold can also be dangerous as it can increase the risk of drowning if you’re in deep water.

Cardiovascular stress

Ice baths can put stress on the cardiovascular system. They may not be suitable for people with certain heart conditions.

CAUTION TAKING ICE BATHS AT HOME

Ice baths can be done at home or in a chilly lake or at places that offer cold-water therapy supervised by trained professionals.

If you want to try this at home in the safest way possible, check first with your doctor, especially if you have an injury or health condition. There are no

YOUR DREAM, OUR MISSION!

official recommendations for taking an ice bath but studies suggest that staying in cold water for 5 to 15 minutes offers results.

At home, you’ll need a bathtub or an immersion tub, cold water, ice, a thermometer to monitor water temperature and a timer. Staying in the tub can be difficult so start small with 2 to 5 minutes and slowly increase your time in an ice bath.

Make sure to have warm towels and clothes ready when you emerge. Proper equipment and caution ensures a safe and effective experience.

It’s crucial to pay close attention to your body’s response during an ice bath. “If you experience excessive discomfort, numbness or any adverse reactions, exit the bath promptly,” Dr. Crane says. “Safety should always be the top priority.”

ALTERNATIVES TO ICE BATHS

It’s important to note that ice baths are not the only option for post-workout recovery. So before starting any new recovery method, including ice baths, contrast baths or compression therapy, consult with your doctor.

“What works best for you may depend on your fitness level, health status and personal preferences,” Dr. Crane says.

Cal State San Marcos is a national leader in social mobility, ranking in the top 1% on the Social Mobility Index by CollegeNET. From community-based learning opportunities to internships, undergraduate research and more, CSUSM sets you up for an impressive future trajectory.

Learn more about CSUSM at our annual open house for newly admitted students and families on Saturday, April 6, 2024.

OPERATION APPRECIATION: Chamber to Honor Local Military Families

On Saturday, May 18, 2024 from 11 AM – 4 PM the Oceanside Chamber will bring the community together to provide a day of recognition to active-duty military stationed on Camp Pendleton and nearby military bases. For more than 20 years, the Chamber has hosted Armed Forces Day Operation Appreciation to honor our local military families and to strengthen the relationship between the City of Oceanside and Marine Corps Base Camp Pendleton. The event will be held at the Junior Seau Amphitheater and Beach Community Center by the Oceanside Pier.

During Operation Appreciation, thousands of activeduty military and their families are treated to a day of free food, live entertainment and a fun zone for kids. The fun begins at 11 AM and lasts until 4 PM. The day consists of activities including a children’s fun zone with inflatable jumps, rock climbing wall, kid’s crafts and face painting. Members of the military and their families must bring an active-duty military ID card to get unlimited activities and a complimentary lunch. Members of the public can purchase food from

nearby businesses and may also purchase tickets for the fun zone.

“Operation Appreciation has been made possible for all of these years due to consistent sponsorship support from the business community”, said Chamber CEO, Scott Ashton. Businesses who sponsor the event are invited to set up a booth and interact with the military family members.

“There are numerous opportunities for the community at-large to engage in this event”, Ashton added. “For locals interested in participating, dozens of volunteers are needed to make this event a success”. For volunteer and sponsorship information, visit www.OceansideOperationAppreciation.com or call the Chamber at 760-722-1534.

Operation Appreciation is supported by a County of San Diego grant through Supervisor Jim Desmond as well as major corporate sponsorship from Walmart, Genentech, Oceanside Therapy Group and Frontwave Credit Union.

CHAMBER OFFERS CONNECTIONS TO TRANSITIONING SERVICEMEMBERS

The Oceanside Chamber has partnered with Highly Inspired Transitions for Military Veterans (HIT4Vets) to offer a free 6-month “Networking Membership” to the program’s transitioning servicemembers.

The focus of the organization, led by Ed Harrington, is “Veterans transitioning successfully from their military service to the civilian community”. Chamber CEO, Scott Ashton, recently met with four servicemembers participating in Harrington’s program to share information about the Chamber and to invite the servicemembers to take advantage of the Chamber’s upcoming events and opportunities to connect.

“We are thrilled to offer this opportunity for transitioning servicemembers to build community and connect with our businesses. Many of the great business leaders I have met in Oceanside over the past three decades have come here via Camp Pendleton, so we want to encourage local Marines and Sailors to make Oceanside their home upon their exit from the military.”

member spotlight

A Young Entrepreneur’s Journey:

FROM ACE HARDWARE ENTHUSIAST TO COMMUNITY PILLAR

by Sophie Finnigan

Growing up in the heart of Virginia before relocating to sunny Carlsbad at the age of 8, Logan McEniry’s upbringing was steeped in service and community. Both his parents retired as FBI agents, instilling in him a strong sense of duty and responsibility. Attending Carlsbad High School, he found an early passion for hands-on work, which led him to begin his career at Carlsbad Ace Hardware at the young age of 16. Little did he know that this humble start would pave the way for a remarkable journey ahead.

While many teenagers were contemplating their future paths, Logan harbored dreams of enlisting in the military. However, his parents, recognizing

his academic potential, urged him to pursue higher education. Logan compromised by enrolling in Marquette University and joining ROTC, all while continuing to work at the Carlsbad Ace Hardware when he was home during breaks. Fate took a twist during the COVID-19 pandemic when Carlsbad’s Ace Hardware shuttered its doors, leaving Logan grounded in the community he had grown to love.

Undeterred, Logan transitioned seamlessly to Oceanside Ace Hardware while completing his engineering degree at Marquette, deepening his connections in the community. It was during his senior year that opportunity came knocking in the form of a call to purchase the very store where he had continued his journey. Graduating from college

with an engineering degree and a commission in the Marine Corps, Logan embarked on the dual path of entrepreneurship and military service.

Returning to Oceanside, Logan immersed himself in the day-to-day operations of his newly acquired Ace Hardware before embarking on military training in Virginia and North Carolina. Despite the demands of military service, he continued to run the store full-time, a testament to his unwavering dedication and work ethic.

For Logan, owning Ace Hardware isn’t just about running a business; it’s about fulfilling his lifelong passion for helping others. The joy of seeing customers walk in without a clue and leave with the knowledge and tools to tackle their projects fuels his enthusiasm every day. With Ace Hardware serving as a focal point of the community, Logan relishes the opportunity to interact with customers old and new, creating a space where friendships are forged, and stories are shared.

Under his stewardship, Ace Hardware has become more than just a store; it’s a cornerstone of the community. In 2023 alone, the store boasted 87,000 paying customers, a testament to its enduring appeal.

But Logan’s commitment extends beyond the walls of his store; he believes in giving back to the community that has supported him. Whether through charitable donations, advertising dollars, or simply lending a helping hand, Logan ensures that Ace Hardware remains ingrained in the fabric of the community it serves.

At just 24 years old, Logan’s journey as an entrepreneur and reservist is still in its infancy. Yet, he navigates the challenges of youth with grace and determination, proving that age is no barrier to success. From overcoming the skepticism of elders to juggling the demands of military training, Logan takes it all in stride, fueled by his passion for service and community.

For Logan, the reality of owning Ace Hardware may not always match the expectations, but the satisfaction of making a difference in people’s lives makes it all worthwhile. As he looks to the future, Logan is filled with gratitude for the opportunity to live his dream career, owning Ace Hardware and helping people, one project at a time. Make sure to stop by and say hello to Logan and his friendly Ace Hardware team!

mayor’s spotlight

On Wednesday, February 28th, the Chamber had the honor of recognizing Logan McEniry, owner of Oceanside Ace Hardware during the Mayor’s Business Spotlight segment of the Oceanside City Council meeting. Chamber CEO, Scott Ashton, noted that he first met Logan when he purchased the store just a couple of years earlier at only 22 years old. In addition to serving the community of Oceanside in a variety of ways, Logan also serves the Country as a Marine Corps Reservist. To learn more about Logan, check out our Member Spotlight on him on page 36 of this edition of Best of Oceanside Magazine.

economic development update

SOUTH O UPDATE

South Oceanside is undergoing some exciting changes, with new retail shops and restaurants popping up all over the area. The Freeman Collective is a social destination consisting of two iconic buildings on Freeman Street, housing seven unique brands, offering delicious new food and beverage options. The Collective includes Homestate, Artifex Brewing , Corner Pizza, Little Fox Cups & Cones and Blackmarket Bakery. Watch for Tanner’s Prime Burgers, which is set to open soon.

Vista Way welcomed two additional new businesses: Zito Hat Company at 609 Vista Way and Raw Rhythm Ceramics Studio at 607 Vista Way.

Covet Art Gallery recently opened at 1922-A South Coast Hwy. Verve Studio, an indoor cycling and yoga studio, is coming to 1920 S Coast Hwy soon. At 1904 S Coast Hwy., Unit 101 is Bread and Cheese Eatery & And Breakfast Burrito, a dual-concept restaurant. They serve breakfast burritos from 7 am - 11:30 am, and sandwiches from 11:30 am - 8 pm.

The Times Building at 1722 S. Coast Hwy. is a 50,000SF adaptive reuse project that will feature office space, new storefronts and patios to create a welcoming environment for retail and restaurant ventures. One signed tenant, Municipal, a sport utility gear company, leased 16,300 SF.

Construction is rapidly moving on The Flats, a boutique mixed-use project located at 1935 S. Coast Hwy. The project comprises 18 apartments with balconies, a 20-car at grade garage, and two commercial spaces totaling 2,775 square feet of retail space on the ground floor. One signed tenant is Merenda Wine Bar, a wine shop with house made snacks, and more. For information, please visit: www.theflatsoceanside.com

THE NORTH COUNTY FOOD HUB

The North County Food Hub is a unique restaurant cooperative that has brought together more than 20 partner restaurants under one roof. Customers can easily place their orders through online web ordering or touchscreen kiosks.

This Cloudkitchen provides restaurateurs with a turnkey solution to maximize growth through delivery. Their commercial kitchens assist restaurants, independent operators, and entrepreneurs in expanding their restaurant business with lower risk and higher returns.

The food hub offers a wide variety of delicious cuisines in a modern and inviting atmosphere. Restaurants include Smash & Dash, Mamma Ramona’s Pizzeria, Tasty Buds, SolCurry, Big Willie’s Phillies, and Flavor Bowls.

North County Food Hub is conveniently located at 3760 Oceanic Way for pick-up only. You can find out more about the North County Food Hub by visiting https://northcountyfoodhub.com/.

NEW BUSINESSES

Earth’s Elements at 409 Mission Ave., in the Oceanplace Regal Cinemas center. A rock and crystal shop with jewelry and gifts locally made from around the world.

Marco’s Pizza at 1779 S Oceanside Blvd. in the Oceanside Town & Country shopping center makes Pizza the authentic Italian way, with dough made fresh in-store every day and a sauce recipe that hasn’t changed since 1978.

Bricks & Minifigs at 2178 Vista Way that sells both new and used LEGO® items. They offer buying and trading services for all LEGO® products.

Joyee’s Dumplings House is an authentic Chinese restaurant specializing in handmade dumplings at 3460 Marron Rd., Ste 107, in the Quarry Creek shopping center.

Torrid Clothing sells plus-size clothing at 2665 Vista Way, Ste C, in the El Camino North shopping center.

Mayweather Boxing + Fitness is a high-intensity fitness Studio at 4171 Oceanside Blvd. in the Del Oro Marketplace shopping center. Learn the fundamentals of boxing, strength training, and cardio conditioning.

Zito Hat Co. opened at 609 Vista Way in South Oceanside, featuring specialized handmade custom hats.

Raw Rhythm Ceramics Studio opened at 607 Vista Way and offers pottery workshops, private events, and memberships.

Covet Art Gallery at 1922-A South Coast Hwy features rotating exhibitions and is open by appointment only.

The Latin Chef Peruvian Cuisine has opened their second location in Oceanside at 4259 Oceanside Blvd., Ste 105, in the Marketplace & Business Center. They serve authentic Peruvian cuisine.

Surf Salutations offers yoga, sculpting, and HIIT classes at 4225 Oceanside Blvd., Ste M, in the Rancho del Oro Gateway shopping center.

Blackmarket Bakery at 510 Vista Way, Ste 102, in the Freeman Collective. They serve breakfast, lunch, pastries, freshly baked bread, cakes, coffee and tea.

Pannikin Coffee & Tea recently opened at 322 N Cleveland St. in Downtown Oceanside, serving coffee, tea, pastries, and other food options.

Urbane Café serves crafted sandwiches and salads at 2183 Vista Way, Unit B-1, in the Pacific Coast Plaza.

Padel California at 222 S Coast Hwy. in Downtown Oceanside. Padel is a cross between tennis and squash played on a small court.

DEDICATION THAT GOES BEYOND THE CURB

We’re not just another waste company, we’re a trusted partner that’s with you along your daily journey, wherever it might take you. Because this is about more than just managing recyclables and waste, it’s about providing the solutions you need.

To learn more, visit home.wm.com/oceanside