Best of Oceanside Magazine Fall 2025 by Oceanside Chamber of Commerce

Photo courtesy Zach Cordner

BEST OF OCEANSIDE MAGAZINE

Best of Oceanside Magazine is published by the Oceanside Chamber of Commerce in 4 editions: Winter, Spring, Summer and Fall. This publication is available at the Chamber office, local businesses, Sunset Market, and in digital format on the Chamber’s website.

CONTACT US

928 N. Coast Highway Oceanside, CA 92054 (760) 722-1534

info@oceansidechamber.com www.OceansideChamber.com

Produced and published by the staff of the Oceanside Chamber

Design: Sophie Finnigan and Tiffany Smith

INSIDE THIS EDITION

6 | USMC Celebrates its 250th Anniversary

14 | Oceanside’s Coastal Dunes Restoration Project

18 | OPOA’s Vision for Advanced Training and Officer Wellness

28 | Reflections on Teaching Economic Development Strategic Planning

33 | Mayor’s Spotlight: allmine

34 | OUSD Preparing Students for High-Demand Careers

36 | Grand Opening of Weese Oceanside History Center

42 | Oceanside’s Economic Development Update

By Scott Ashton

Connecting Seniors with Community Resources at the Oceanside Senior Showcase

One of the most rewarding parts of our work at the Oceanside Chamber is creating opportunities for our business community to engage directly with the people they serve. That’s exactly what we’ll be doing on Thursday, November 13, 2025, when we host our annual Oceanside Senior Showcase at the William A. Wagner Aquatic Center, adjacent to the El Corazon Senior Center, from 9:00 AM to 1:00 PM.

This free event is designed to connect older adults, caregivers, and families with a wide range of local services and resources that support healthy, independent living. Dozens of exhibitors— from healthcare providers and senior housing representatives to wellness coaches and nonprofits—will be on hand to share information, offer free health screenings, and demonstrate products and services tailored for seniors.

Originally developed as part of our broader strategy to support business-to-consumer engagement, the Senior Showcase has grown into a signature event for our community. It provides a direct line between our Chamber members and one of Oceanside’s most active and engaged populations. For our business community, it’s not only an opportunity to market their services, but also to build relationships and give back in meaningful ways.

If your business serves the senior market, I encourage you to consider participating. Tabletop exhibit space is available, and we anticipate strong attendance once again this year.

For more information or to reserve a booth, please visit oceansidechamber.com/senior-expo or contact Elizabeth Carlson at elizabeth@oceansidechamber.com.

We look forward to seeing you there and continuing our mission to build a thriving and united Oceanside.

Our local community is a place we like to call home! It’s where we choose to work and play. It’s where we raise our families.

Our lives are enriched by convenient services we enjoy each day. Many of these services are paid for by municipal bonds.

Municipal bonds play a pivotal role in helping build and transform our communities.

When you invest in municipal bonds, you may be helping fund our public schools, building bridges and roads on which we travel each day, and building quality housing for our elderly. Municipal investments ﬁnance our airports, ﬁre departments, hospitals, libraries, parks, the water systems that support our homes, and so much more. As a municipal bond investor, you are helping your community!

If you want to keep more of your hard-earned dollars, you may also appreciate the attractive tax-free income from municipal bonds.

Ameriprise plays a signiﬁcant role in our region’s municipal bond market. We will be happy to help you ﬁnd which tax-free municipal bond investments may be right for you.

Expert

Care Anytime, Anywhere

It’s fall open enrollment the time you can choose a health plan and primary care physician who is right for you. With Scripps, you have access to a network of trusted physicians with convenient in-person and virtual visit options, online scheduling and same-day visits—all designed to fit your busy life.

When you choose Scripps, you’re choosing a health care system that’s here for you and your family.

To learn more, call 858-648-6579 or visit Scripps.org/ExpertCare

Here for you. Here for good.

EXECUTIVE COMMITTEE

Ernie Prieto

Oceanside Sea Center Chair

Kevin Witowich

Ameriprise Financial Services, LLC Chair Elect

Robbie Calderon-Hass Hass Team Realty

Immediate Past Chair

Jessica Shrader Genentech

Secretary/Treasurer

Bill Birnie

Frontwave Credit Union

Vice Chair

Lupe Gonzalez

Equus Workforce Solutions Vice Chair

Kevin Shin

The Nowell Family Foundation Vice Chair

DIRECTORS

Marva Bledsoe Nonprofit Management Consulting

Lori Boody Veterans Association of North County

Angela Caires Hydranautics

Dr. Sunny Cooke MiraCosta College

Roger Cortez Tri-City Medical Center

Joe Gabaldon San Diego Gas & Electric

Howard Jacobs GK Asset Management, LLC

Maddy Kilkenny Intesa Communications Group

Donna San Miguel

California State University San Marcos

Tom Son Arrowood Golf Course

Joshua Van Orden Oceanside Therapy Group

Bob Waite AFLAC

ADVISORS

Leslee Gaul Visit Oceanside

Michelle Geller City of Oceanside

Captain Nick Nuñez Oceanside Police Department

Angie Leonard Mainstreet Oceanside

Jess Specht Oceanside Fire Department

Dr. Julie Vitale Oceanside Unified School District

Dan Whitley Marine Corps Base

Camp Pendleton

STAFF

Scott Ashton Chief Executive Officer

Gwen Bryson Customer Service Specialist

Elizabeth Carlson Events and Programs Specialist

Bonnie Carreon Administrative Assistant

Monica Gomez

Marketing and Communications Specialist

Vanessa Lee Business Development Representative

Janelle Quezada

Marketing and Communications Specialist

JOIN THE CHAMBER’S POOLED EMPLOYER PLAN

CAMP PENDLETON AND THE 250TH ANNIVERSARY OF THE U.S. MARINE CORPS: Honoring History, Community, and Service

By Amy Forsythe

As Oceanside’s largest neighbor and one of the most iconic military installations in the world, Marine Corps Base Camp Pendleton stands as a proud symbol of strength, sacrifice, and service. This year marks a historic milestone—the 250th anniversary of the United States Marine Corps—and here in North County, the celebration carries a community connection going back more than 80 years.

This year marks the semi-quincentennial anniversary of the Army, Navy and Marine Corps. As we honor the Corps’ 250-year legacy, we also reflect on the vital role Camp Pendleton continues to play—not only in national defense, but in shaping the culture, economy, and spirit of the North County community.

Celebrations of the 250th anniversary of the Marine Corps will be seen across the country and at bases and stations overseas. “This milestone offers us a moment to reflect on the proud tradition of our service, to recognize the sacrifices of our veterans, to strengthen our bonds with the American people, and to inspire the next generation to wear the cloth of our nation,” said Marine Corps spokesperson 1st Lt. Anna Hornick.

HEROES LIVE HERE

For more than eight decades, Camp Pendleton has been inseparably woven into the fabric of Oceanside’s identity. Since its establishment in 1942, the base has been home to generations of U.S. Marines and Sailors preparing for service around the globe including the conflicts in Korea, Vietnam and continuous deployments to Iraq and Afghanistan from 2001 to 2021.

“Camp Pendleton is more than a base—it’s a proving ground where warriors are made, traditions are upheld, and the future of the Marine Corps is forged. It’s where I learned what it means to lead Marines.” — Gen. Joseph F. Dunford Jr., USMC (Ret.), 36th Commandant of the Marine Corps and former Commanding General of the 1st Marine Expeditionary Forced headquartered on Camp Pendleton.

A LEGACY FORGED IN FIRE

The U. S. Marine Corps was established on Nov. 10, 1775, at Tun Tavern in Philadelphia, where the first Continental Marines were recruited to serve on sea and land. The Marine Corps’ legacy is built on a foundation of grit, honor, and innovation. Camp

Pendleton has played a critical role in preparing Marines for the challenges of modern warfare and is one of the busiest and most diverse training facilities in the Department of Defense.

Maj. Gen. Joseph H. Pendleton (1860–1942) was a distinguished U.S. Marine Corps officer whose advocacy for a permanent Marine Corps base on the West Coast ultimately led to the establishment of Camp Pendleton, now one of the Corps’ most important installations. Commissioned in 1884, Pendleton served with distinction in multiple overseas deployments—including the Philippines, Cuba, and China—earning a reputation as a capable leader and strategist.

In 1914, he commanded Marines during the U.S. occupation of Veracruz, Mexico, and later became known as the “Father of Marine Corps Aviation” for his early support of integrating aviation into Marine operations. A visionary leader who believed the Marines should maintain strong expeditionary forces on both coasts, his persistent lobbying helped secure land in Southern California for training and operations. In recognition of his service and foresight, Camp Pendleton was named in his honor following his death in 1942.

On June 2, 1924, at the age of 64, Pendleton retired after 40 years of service in the Marine Corps. He settled in Coronado, California and served as mayor from 1928 to 1930. He died on February 4, 1942, at his home at age 81. Pendleton was interred at Fort Rosecrans National Cemetery five days later.

CAMP PENDLETON: MORE THAN A BASE

Spanning over 125,000 acres of coastal terrain, Camp Pendleton is not only the largest Marine Corps base on the West Coast—it’s a self-contained city with training grounds, hospitals, schools, historic sites, and protected natural habitats. The base employs over 42,000 military and civilian personnel and serves as a vital economic engine for North San Diego County. The base has been home to hundreds of thousands of Marines over the years and it remains one of the best places to be stationed according to the Department of Defense (DoD).

Marine Corps Base (MCB) Camp Pendleton won the 2025 Commander in Chief’s Annual Award for Installation Excellence. The DoD announced Camp Pendleton as the winner among other service-specific installations in May 2025, recognizing their innovative support for military missions and dedication to improving quality of life for Marines, Sailors, and their families.

ABOUT THE AWARD

 The Commander in Chief’s Annual Award for Installation Excellence is a presidential award given annually by the DoD to recognize outstanding efforts in installation management.

 Installations are judged on their support for mission objectives, quality of life for personnel, unit

CELEBRATING A RICH HISTORY AND LEGACY IN SAN DIEGO

To commemorate the Marine Corps’ semi-quincentennial anniversary, events are planned across the nation—and Oceanside is no exception. Local organizations and civic leaders are preparing community celebrations, historical exhibits, and special tributes throughout the year:

 Veterans Day Parades & Celebrations: This November, there will be several parades and events throughout San Diego County dedicated to the Marine Corps’ 250th, featuring active-duty Marines and tributes to Marine veterans from every era.

 Educational Events: Schools and museums, including the Marine Corps Mechanized Museum on base, will offer exhibits and speaker series highlighting the Corps’ storied past and present.

 On Base: Camp Pendleton is home to several significant memorials and monuments that honor the service and sacrifice of Marines, sailors, and allied forces. Those with base access are eligible to visit these sites located throughout the installation.

 In San Diego: In conjunction with San Diego Fleet Week, veteran organizations in collaboration with community partners and civic leaders will be hosting an evening of aerial flyovers, a dazzling drone show, a live band, great food and drinks, and displays of military technology at the Broadway Pier San Diego, Nov. 6 from 5-9pm. For more: www.250sd.org.

Memorials and markers on Camp Pendleton open to visitors with access:

 Camp Pendleton Veterans Memorial Gardens is located just inside the main gate behind the Naval Hospital and is open during daylight hours.

 The Mechanized Museum is open Monday through Thursday from 8 a.m. to 4 p.m. and on Friday from 8a.m. until 1p.m.

 Las Flores Estancia and Abode marks the original Rancho Santa Margarita y Las Flores homestead site and honors the base’s historic roots.

 5th Marine Regiment Memorials at Camp San Mateo, also known as “62 Area,” honors those lost during conflicts in Korea, Vietnam, Iraq and Afghanistan.

 General Joseph H. Pendleton bronze statue in the 14 Area is a tribute to the important role he played in establishing the West Coast training base in 1942.

morale, real property management, safety, health and security, communications, and public relations.

 Camp Pendleton was highlighted for its innovative approach to supporting the missions of the I Marine Expeditionary Force (I MEF), Force Design, and initiatives to improve the quality of life for personnel and families.

 The award recognizes the dedication and hard work of the men and women at Camp Pendleton in maintaining high-quality services and meeting mission requirements.

LOOKING TO THE FUTURE

While the 250th anniversary offers a moment to reflect on the past, it’s also a chance to look ahead. The Marine Corps is evolving to meet the threats of the 21st century—from cyber warfare to humanitarian assistance missions—and Camp Pendleton is at the forefront of that transformation.

New technologies, environmental stewardship programs, and joint-force training initiatives ensure the base remains a pillar of readiness. Yet what hasn’t changed is the Corps’ enduring motto: Semper Fidelis Always Faithful.

As Oceanside and Camp Pendleton continue to grow together, this anniversary serves as a powerful reminder of the shared history, mutual support, and common values that unite the two communities.

Continued celebrations and commemoration events leading up to the nation’s Independence Day, July 4, 2026, will mark this milestone to honor their legacy and usher in the next generation of Marines training right here in our own backyard.

To learn more about Camp Pendleton, go to the Camp Pendleton Historical Society at: www.camppendletonhistoricalsociety.org

Amy Forsythe is a U.S. Marine Corps and Navy veteran, author of “Heroes Live Here: A Tribute to Camp Pendleton Marines” and proud member of the Oceanside community. She has spent over 30 years telling the stories of service members around the world as a combat photographer and Public Affairs Officer. You can follow her on X: @amy_forsythe and Instagram: @amyforsythe760.

SOCAL is a collaborative program between education and industry created by Tri-City Medical Center, the San Diego North Economic Development Council and Carlsbad, Oceanside, Vista, Escondido, San Marcos and Encinitas Chambers of Commerce. The vision is to give middle school, high school, post-secondary students and transitioning adults an opportunity to gain insights into career pathways, while allowing businesses and local organizations to participate in these students’ career exploration.

We have partnered with a wide array of interested stakeholders including school districts, CTE’s, colleges, universities, career training institutions, businesses, chambers of commerce, economic development organizations, and community members to make this a reality Through this collaboration, we aim to provide one place to host resources available to our community.

We have partnered with a wide array of interested stakeholders including school districts, CTE’s, colleges, universities, career training institutions, businesses, chambers of commerce, economic development organizations, and community members to make this a reality. Through this collaboration, we aim to provide one place to host resources available to our community

We have partnered with a wide array of interested stakeholders including school districts, CTE’s, colleges, universities, career training institutions, businesses, chambers of commerce, economic development organizations, and community members to make this a reality. Through this collaboration, we aim to provide one place to host resources available to our community.

Explore SOCAL’s website to find what career may be right for you!

Unlock a world of opportunity in San Diego County where innovation meets aspiration From biotech to hospitality, engineering to healthcare, SOCAL Workforce connects you with real career paths, inspiring stories, and supportive resources. Explore job growth, explore local companies, and take your next step toward a meaningful career.

San Diego County is home to more than 3 million people and 1.8 million jobs Its economy is highly diverse, with strengths in areas like Life Science, High Technology, Defense and Transportation, Advanced Manufacturing, and Hospitality.

Supporting these core industries are thousands of small businesses like auto repair shops, restaurants, retailers and healthcare providers.

Supporting these core industries are thousands of small businesses like auto repair shops, restaurants, retailers and healthcare providers. F O U N D I N G PA R T N E R S E M P OW E R T H E F U T U R E

F O U N D I N G PA R T N E R S E M P OW E R T H E F U T U R E

Arts

CELEBRATE FALL

Oceanside Fall Festival! Pumpkin Patch, Corn Maze & More! (10/4-26)

Mellano Farm Stand (D2)

St Francis Day Festival & Blessing of the Animals (10/4) Mission San Luis Rey (D4)

Ivey Ranch Park Western Hoedown (10/11) Ivey Ranch Park (D4)

Candlelight: Halloween Classics (10/25) Star Theatre (D1)

Halloween Movie Night at Heritage Park (D4)

Halloween Spooktacular (10/25) Mance Buchanon Park (D4)

Dia de Los Muertos Festival (10/26) Downtown (D1)

Taste of Oceanside (10/4) Downtown Oceanside (D1)

Write On Oceanside (10/11) Civic Center Library Community Room (D1)

Oceanside Cultural Art Festival (10/18) Civic Center Plaza (D1)

Oceanside Printmaking & Zine Fair (11/8-9) Junior Seau Center (D1)

Valley Arts Festival (11/8) Heritage Park (D4)

THEATER

The Play That Goes Wrong (10/2-5) MiraCosta (D3)

Something Rotten (11/1-9) Star Theatre (D1)

The Yellow Boat (11/6-16) MiraCosta (D3)

Once Upon A Mattress (11/14-23) Sunshine Brooks Theater (D1)

Annie (12/11-14) Star Theatre (D1)

EXHIBITION RECEPTIONS

Techne Art Center (D4) 10/4

Buena Vista Audubon Center Bird House & Nature Art Auction(D3) 10/18

Goblin Shark Emporium (D1) 10/4, 11/1, 12/6

Sunshine Brooks Theater (D1) 10/11, 12/12

MiraCosta (D3) 10/30

Oceanside Museum of Art (D1) 11/22

CELEBRATE THE HOLIDAYS

O’side Turkey Trot (11/27) Downtown (D1)

A Holiday Celebration (12/2,3) MiraCosta (D3)

Holiday Tree Lighting (12/4) Downtown (D1)

Frequency Winter Concert (12/5) MiraCosta (D3)

KSON Country Christmas ( 12/6 ) Frontwave Arena (D4)

Oceanside Art Walk | Holiday Edition - Downtown (D1)

Christmas 4 Kidz Concert (12/13) OHS Performing Arts Center (D1)

Parade of Lights (12/13) Harbor (D1)

Giant Menorah Lighting - Downtown (D1)

A Natural Solution for a Resilient Future

Save Oceanside Sand (SOS) believes Oceanside has taken a vital step toward restoring its shoreline and safeguarding the community with the launch of the Coastal Dunes Restoration Pilot Project (pilot). This forward-thinking, proactive effort is the beginning of a living, breathing defense system that protects our beaches, strengthens our coastal resilience, and positions Oceanside as a leader in sustainable shoreline management.

For decades, residents have watched our beaches narrow and our shoreline infrastructure face increasing threats from erosion and loss of a sandy beach buffer. Considered an additional tool used for coastal management in Oceanside, restoring dunes

along Oceanside’s coast offers an approach for retaining sand on the beach before it’s lost, and one that works with nature – a true nature-based solution to build coastal resilience.

By rebuilding dunes with native vegetation, this project re-establishes a slightly elevated (2-3’ maximum) natural buffer zone that absorbs wave energy, reduces flooding risks, and traps sand that would otherwise wash away. Dunes also create habitats for birds, pollinators, and other wildlife. Healthy dune ecosystems are living systems that adapt and evolve over time, offering a resilience that constructs never can. SOS’s work with the Oceanside Historical Society revealed that Oceanside once had

thriving coastal dunes that provided natural resiliency for its beaches.

Crucially, the Coastal Dunes Restoration Pilot Project is being funded through a grant from the U.S. Fish and Wildlife Service—federal dollars are paying for the planning, installation, and monitoring. This funding reflects the strong case the City’s Coastal Management team made to demonstrate the value of dunes as a nature-based solution and underscores the importance of partnerships in tackling coastal erosion challenges. Oceanside’s City Council voted unanimously to accept the $56,876 grant award to pursue the implementation of the pilot project.

Through launching this pilot with outside support today, Oceanside strengthens its case for even greater investments tomorrow.

The pilot also positions Oceanside to meet the requirements of California Senate Bill 272 (SB 272). This legislation requires coastal cities to plan for sea level rise and climate resilience through proactive adaptation measures, and pilot projects like this one help inform long-term plans by learning through doing. By embracing nature-based solutions like dunes, Oceanside is showing state and federal agencies that the City is serious about long-term

coastal planning. That commitment matters, because compliance with SB 272 is a key factor in determining which cities receive priority when funding becomes available for large-scale coastal resiliency projects.

Through launching this pilot with outside support today, Oceanside strengthens its case for even greater investments tomorrow. The City has already benefited from state and federal support for shoreline studies and the RE:BEACH pilot. Now, with dunes as a visible example of a federally funded strategy in action, Oceanside demonstrates that it is prepared to move from planning to implementation—and ready to leverage outside resources to protect its coastline.

The Coastal Dunes Restoration Pilot Project will become part of the solution to Oceanside’s erosion challenges—another tool in the City’s Coastal Zone Management toolbox. By proving that natural infrastructure can succeed here, it opens the door for larger projects that combine nourishment, retention, and ecosystem restoration. Together, these approaches will build a shoreline that is not only more resilient, but also more vibrant and alive.

SOS urges the community to support this effort and recognize it for what it is: a smart investment in our city’s future—funded by federal partners, aligned with SB 272, and laying the groundwork for Oceanside to secure the resources it needs to protect its coast for generations to come.

Photos courtesy of Oceanside Historical Society

The Oceanside Chamber of Commerce and especially Elizabeth did a great job at this year’s health fair. Our staff enjoyed speaking to the local vendors and helping the residents and visitors to a free Reboot U session. Happy faces all around.

This was my first time attending the event, and it was an amazing experience. I had the opportunity to connect with business owners.

The Coastal Business Expo, with the Oceanside Chamber of Commerce was a great event! It was well attended and the meeting area was very nicely set up. I appreciated being able to participate as a business owner.

The Chamber’s Meet the City event was outstanding! Such a great opportunity to get to know the city staff and our elected officials, first hand! It was a wonderful evening and kuddos to the Chamber Staff for a fabulous event!

The North County Health and Wellness Fair in Oceanside was such a great event. I personally met with a lot of great people who I am looking forward to helping. I will be back next year!

This event was very well organized by the Oceanside Chamber. I am always impressed with them and how hard they work for our community!

Such a wonderful experience! The event was very well organized, from setup to connecting with local businesses. Everything flowed smoothly, and it was great meeting people who stopped by, curious to learn more about our business and others in the community. Being a member of the Chamber of Commerce has truly opened up a whole new and rewarding experience.

As a local business, we truly appreciate the support and community spirit the Oceanside Chamber of Commerce brings to the table. Special kudos to Elizabeth for always keeping us informed, connected, and engaged with other local businesses. Her dedication and positive energy make a big difference, and it’s clear she genuinely cares about helping the local business community thrive.

Thank you for all you do – from networking events to updates that help us stay in the loop, it’s been a pleasure being part of the Chamber!

The Chamber is a great resource for businesses and residents alike. I love attending ribbon cuttings to welcome new businesses to our community.

STRENGTHENING OCEANSIDE: OPOA’s Vision for Advanced Training and Officer Wellness

The Oceanside Police Officers’ Association (OPOA) is on a mission to raise $700,000 to fund a state-of-theart classroom designed to elevate law enforcement training in the region. This innovative initiative aims not only to provide advanced training for Oceanside Police officers at no cost but also to attract officers from outside agencies, enhancing recruitment and fostering a collaborative environment among law enforcement professionals.

With the establishment of this classroom, OPOA envisions a facility that will serve as a hub for advanced law enforcement training. By offering top-tier courses and resources, the OPOA aims to empower its officers with the skills and knowledge necessary to effectively serve and protect the community. The added benefit of inviting officers from neighboring agencies fosters a sense of camaraderie and shared learning, ultimately

leading to a more cohesive law enforcement community.

As the Vice President of the Association, Joe Roy, emphasizes, “This training facility will not only benefit our officers but also those from outside agencies, helping us attract the best talent available. We are excited about the possibilities this initiative presents.”

In addition to the classroom, the fundraiser will support the construction of a dedicated sleep room

County Supervisor Jim Desmond has championed this effort showcasing his relentless dedication to fully support the OPOA as he always has with all first responders throughout San Diego County.

for officers. With the demands of mandatory overtime and quick turnarounds between shifts—often necessitated by court appearances— many officers face logistical challenges that make their commute home unsafe. Roy highlights this pressing issue, stating, “Unfortunately, many of our officers cannot afford to live in the city, causing them to drive over an hour to get home. After a long shift, it is often unsafe, putting the officer and other citizens on the road at risk. We are dedicated to taking a proactive approach to mitigate that risk by constructing and furnishing a clean, comfortable room our officers can rest in.”

Funds raised will also be allocated towards additional facility upgrades, including the installation of restrooms and other essential improvements. These enhancements will not only benefit the officers but also contribute to a more efficient and functional workspace, ultimately improving the quality of service delivered to the Oceanside community. County Supervisor Jim Desmond has championed this effort showcasing his relentless dedication to fully support the OPOA as he always has with all first responders throughout San Diego County.

To acknowledge the generosity of those who participate in this fundraising effort, the OPOA will present partners who donate a minimum of 5,000 dollars with a wooden plaque badge featuring the OPOA logo and the donor’s name. This gesture symbolizes the partnership between the community and law enforcement, fostering a sense of shared responsibility in keeping Oceanside safe.

The Oceanside Police Officers’ Association is committed to building a safer future through community support and innovative training solutions. With your help, they can achieve their goal to create a state-of-the-art training classroom, a dedicated sleep room for officers, and essential facility upgrades.

‘TIS THE SEASON TO SHOP LOCAL

Celebrate the holidays the Oceanside way! ’Tis the Season to Shop Local, presented by MainStreet Oceanside in collaboration with the City of Oceanside, is our community’s festive tradition inviting you to support local businesses this holiday season. From Small Business Saturday through midDecember, Downtown Oceanside shines with holiday cheer, featuring the Tree Lighting Celebration, Merry Makers Fair, Sip & Shop, and weekly Holiday Markets at Sunset Market. Discover unique gifts, savor seasonal flavors, and experience the joy of celebrating locally Make your holidays brighter, merrier, and more meaningful in Downtown Oceanside where community and holiday spirit come together.

INSPIRED BY NATURE.

NURTURED BY CHEFS.

NURTURED CHEFS.

UPCOMING CHAMBER EVENTS

The Oceanside Chamber is excited to host a variety of upcoming in-person forums, workshops, and networking events. Please check the Chamber calendar for all event updates.

SECOND TUESDAY COFFEE

We invite you to our conference room on the second Tuesday of every month f rom 8 AM – 9 AM. Second Tuesday Coffee is a great opportunity for Oceanside Chamber members to connect with other local businesses. Attendees will have a chance to introduce their business and connect with others during and after the event. Be sure to bring your business cards! This event is f ree to Oceanside Chamber members and $40 for prospective members. Coffee and light ref reshments will be provided.

OCTOBER 14TH, NOVEMBER 11TH, DECEMBER 9TH

EMERGING ISSUES FORUM

The Oceanside Chamber of Commerce Emerging Issues Forum allows Oceanside Chamber members to learn about critical community issues, interact with legislative representatives and receive updates on legislative items impacting business. This meeting is open to all Oceanside Chamber members and is held the 1st Thursday of every month f rom 8am to 9:30am in the Oceanside Chamber Conference Room.

OCTOBER 2ND, NOVEMBER 6TH, DECEMBER 4TH

OCEANSIDE CHAMBER BUSINESS MIXERS

The Oceanside Chamber hosts monthly Business Mixers every third Thursday at varying locations. From 5 PM - 7 PM, join us for an opportunity to mix and mingle with other business owners and employees in and around Oceanside. Complimentary appetizers will be served with a cash bar. The cost is $10 for Chamber Members and $40 for Prospective Members.

OCTOBER 16TH | STAR THEATRE

NOVEMBER 20TH | OCEANSIDE ACE HARDWARE

DECEMBER 18TH | ARROWOOD GOLF COURSE

MILITARY AFFAIRS FORUM

The Oceanside Chamber of Commerce’s Military Affairs Forum provides an avenue for Oceanside Chamber members to learn about key issues relating to Oceanside’s relationship with Marine Corps Base Camp Pendleton and the servicemembers serving on the base.

This meeting is open to all Oceanside Chamber members and invited guests only and will be held the second Thursday of the month, f rom 8 AM to 9 AM in the Oceanside Chamber conference room.

OCTOBER 9TH, NOVEMBER 13TH, DECEMBER 11TH

DONATION & LANDFILL WEEKS

The City of Oceanside, in partnership with Waste Management, o ers bi-annual donation and large & bulky item pick-up weeks to single-family and multi-family residents to divert material from the landﬁll and properly dispose of items beyond reuse or repair. The next opportunity to take advantage of the donation program will be from October 6 -17. WM’s trusted partner, the Veterans Thrift Store of Oceanside, will be picking up gently used items for resale and reuse. Call (619) 337-9244 to schedule your donation pick-up of up to 8 gently used items.

For items worn beyond reuse or repair, large & bulky item pick-up weeks are from October 20-31. Schedule these pick-ups by calling WM at (760) 439-2824. Household hazardous waste is not accepted.

PROPERLY DISPOSE OF HOUSEHOLD HAZARDOUS WASTE

Household Hazardous Waste refers to household chemicals and cleaners, batteries, and other toxic materials. It is strictly illegal to place household hazardous waste into any waste and recycling cart and cannot be picked up as part of the donation or landﬁll weeks. To properly and safely dispose of household hazardous waste, call WM at (760) 439-2824 to schedule a drop-o on Saturdays by appointment only.

Free household hazardous waste home collection is available for Oceanside seniors and disabled persons. Appointments are limited. Call (800) 4497587 or go to www.wmatyourdoor.com.

THE MARINE DEBRIS REDUCTION ORDINANCE KEEPS

OCEANSIDE’S

WATERWAYS CLEAN

The Marine Debris Reduction Ordinance has prohibited the distribution of polystyrene foam products and single use plastic bags in the City of Oceanside. This prohibition aims to keep Oceanside green and signiﬁcantly cut down on litter and waterway pollution. By having all of Oceanside’s retail establishments and food service providers eliminate the use of these single use bags, and polystyrene products, businesses and residents can transition to more sustainable alternatives.

To report a non-compliant business, contact Oceanside Customer Care at (760) 435-4500 or customercare@oceanisdeca.org.

PUT YOUR EXCESS GARDEN PRODUCE TO USE WITH PRODUCEGOOD!

ProduceGood collects surplus produce from local backyards, orchards, farms, stores and then transports the produce to pantries, shelters, and other organizations who feed the food insecure population. ProduceGood will collect your citrus, apple, peach, plum, avocado, or pomegranate trees for FREE. In Oceanside alone, they have already rescued over 420,000 servings of fresh produce, helping meet the city and states waste diversion goals, and preventing 105 metric tons of greenhouse gas emissions from entering the atmosphere!

To get in contact with ProduceGood, reach out to (760) 492-3467 or programteam@producegood.org.

Reflections on Teaching Economic Development Strategic Planning

By Michelle Geller Economic Development Manager, City of Oceanside

Earlier this month, I had the honor of co-teaching a course on economic development strategic planning at Cal State Fresno. The class is part of the Accredited Economic Developer (ACE) certification program, hosted by the California Association for Local Economic Development (CALED). Stepping into the classroom, I felt both grateful and energized—it’s not every day that you get to share what you’ve learned in practice with professionals who are equally passionate about building stronger communities. The group I taught was filled with economic development practitioners like me, representing organizations throughout California, each bringing their own perspectives, challenges, and ambitions. Our conversations weren’t just about strategic frameworks or planning models—they were about people, businesses, and communities, and how the choices we make today ripple into the future. I loved watching participants connect ideas to their own cities and regions, imagining how the tools we discussed could translate into real-world change.

I have been a member of CALED for over a decade, and recently joined their board of directors. What I appreciate most about the organization is its unwavering commitment to supporting local economic developers. Since 1980, their mission has been to empower professionals with the knowledge, resources, and networks needed to strengthen local economies. Hosting programs like ACE is just

one way they ensure that leaders at every stage of their careers are equipped to create opportunities, foster investment, and enhance the quality of life for residents and businesses. It’s inspiring to see an organization so deeply aligned with the heart of what local economic development is all about: making communities better places to live and work. That mission resonates with me here in Oceanside, where our Economic Development Element serves as the city’s economic development strategic plan. As part of the City’s General Plan, the Economic Development Element provides a framework for decision-making, outlining goals and policies that guide business attraction, retention, workforce development, and long-term investment. In many ways, it embodies the very principles I was teaching in Fresno—clear vision, thoughtful planning, and alignment with community values. Whether it’s supporting small businesses, revitalizing commercial areas, or encouraging sustainable growth, Oceanside’s plan provides the roadmap to ensure economic development efforts are coordinated, intentional, and impactful.

As I left Fresno, I felt inspired by the dedication of the people in the room. Economic development isn’t easy work—it requires patience, creativity, and collaboration—but being surrounded by professionals who care deeply about their communities reminded me why I love this field. Programs like ACE and organizations like CALED are ensuring that California’s next generation of leaders is ready to carry the torch, and I’m grateful to play a small role in that journey.

Kindness Certified Companies (KCC) are good to their people, community, planet and world.

Kids for Peace, home to The Great Kindness Challenge — in partnership with the Oceanside Chamber of Commerce organizations — are joining together to recognize upstanding companies and provide meaningful opportunities to elevate their commitment to kindness.

We are excited to be one of the official partners of the Kindness Certified Company program and look forward to honoring our Chamber Members for their kind leadership.

We hope you will join us as we inspire one another and create businesses that benefit people, communities and the planet!

CHAMBER RECOGNIZES ALLMINE AT MAYOR’S BUSINESS SPOTLIGHT

The Oceanside Chamber was honored to recognize Roxana Pavel, and her restaurant allmine, for the Mayors Business Spotlight at the Oceanside City Council Meeting in August. Roxana has been a model Chamber member as she is always willing to help in any way she can. Whether it is volunteering for an event, donating her delicious food for a board meeting or even sponsoring an event for our members, we can always rely on her. Roxana is always referring businesses to the Chamber and is passionate about the Oceanside community by contributing to a thriving and uniting Oceanside. We are grateful to have her as a Chamber member, not only for her involvement with our Chamber but for the value she brings to the entire community. Last but not least, have we mentioned how amazing her food is? Well, you will have to check it out for yourself. The food and wine at Allmine is uniquely delicious with tastes that are unforgettable and a welcoming staff who is memorable and inviting.

First Command watch

Meet Adam Creel – financial advisor with First Command. Adam plays and important role in supporting First Command’s mission and serving our Nation’s military families with financial planning, banking, insurance and more.

Green Oceanside watch

Meet the team from the City of Oceanside’s Green Oceanside program. One way to help our planet is by recycling right! If you’re looking to declutter, residents can schedule a free curbside pickup for up to five e-waste items, five times a year!

CAREER PATHWAYS: Oceanside Unified Prepares Students for High-Demand Careers in Cybersecurity and Biomanufacturing

By Julie Vitale, Ph.D.

Oceanside Unified Prepares Students for High-Demand Careers in Cybersecurity and Biomanufacturing

The Oceanside Unified School District (OUSD) is opening doors to the future with two exciting new programs that prepare students for high-wage, high-demand careers in two of San Diego’s fastest-growing industries: cybersecurity and biomanufacturing.

This school year, OUSD has launched a new Cybersecurity Career Technical Education (CTE) program at both Oceanside and El Camino High Schools. The three-year course of study includes hands-on training, early college credit, and internship opportunities, all designed to prepare students for entry-level roles in tech. Students can also earn a certificate of competency and prepare for the Security+ certification—an industry-standard credential. The program sets students on a path to careers like Information Security Analyst, Software Developer, and Database Administrator—fields with over 4,000 job openings currently in the region.

Also this year, Oceanside High School, in partnership with MiraCosta College, is now offering a Biomanufacturing Dual Enrollment program. This unique opportunity allows students to earn an Associate of Science degree—at no cost—while still in high school. Those who continue at MiraCosta after high school graduation, can earn a Bachelor of Science degree with just two more years of study. Through lab-focused coursework and internships with local life science companies, students will gain biotech skills that can lead to careers in medicine, clean energy, and sustainable manufacturing.

OUSD is proud to be among the few districts in San Diego County offering programs that directly connect students to the region’s workforce needs—supporting economic growth while empowering the next generation of innovators.

Julie A. Vitale, Ph.D., is the Superintendent of the Oceanside Unified School District.

Oceanside serves over 15,000 students TK-12 with an Adult Transition Program.

OUSD has a dedicated team of over 1,900 employees.

GRAND OPENING OF THE Weese Oceanside History Center

By Kristi Hawthorne

On Wednesday, August 27th, the Oceanside Historical Society held a private ceremony and ribbon-cutting for its long-awaited opening of their new location: The Robert A. and Bessie J. Weese Oceanside History Center at 510 Civic Center Drive in downtown Oceanside.

Nearly 80 guests attended the opening to view the Weese History Center and to thank and honor benefactor, Thomas D. Weese. Weese was born in Oceanside in 1928 and graduated from OceansideCarlsbad Union High School in 1946.

Remarks were given by Scott Ashton, CEO of the Oceanside Chamber of Commerce, Mel Vernon, Captain of the San Luis Rey Band of Mission Indians, Mayor Esther Sanchez and others.

The building that houses the new Weese History Center was built in 1953 and was the home of the Oceanside Chamber of Commerce, one of the oldest organizations in Oceanside, forming in 1896. The Chamber occupied the building through the 1980s.

Weese purchased the building for the Oceanside Historical Society to provide a permanent home for the organization that formed in 1985. Since 1996 the Society was located at 305 North Nevada Street, in what was originally the first official police station in Oceanside. The building was being vacated to make way for the expansion of the Oceanside Museum of Art, thus a new home for the Oceanside Historical Society was imperative.

With this incredible gift, Tom Weese leaves a lasting and meaningful legacy for his parents Robert A. and

Photos courtesy Zach Cordner

Bessie J. Weese. Robert Weese went to work for the Oceanside Water Department as a meter reader in the 1920s and while reading and repairing every water meter in Oceanside, gained a firsthand knowledge of the water system.

In 1938 R. A. Weese was appointed Oceanside’s Water Superintendent, a position he held until his retirement in 1968. Weese’s knowledge of the water and sewer department was so vast that he was known as “Mr. Water.” Weese wrote a detailed history of the water department which was published in the Oceanside Blade Tribune. He was a member of the San Diego County Water Authority, serving as the Chairman of the Engineering and Operations Committee, a

member of the State Regional Water Quality Control Board, and other water related organizations.

The Oceanside Historical Society had been closed for the past two months in moving, and preparation of new exhibits. Their new location affords over 3,000 square feet (its previous location was just 700 square feet!) and includes a large exhibit room showcasing the history of Oceanside from the 1880s to the 1980s.

The Weese Oceanside History Center opened their doors to the public on Friday, August 29 at 10 am to an enthusiastic crowd. The Weese Oceanside History Center will be open Monday, Tuesday, Wednesday and Friday from 10 am to 2 pm (closed Thursday and holidays). The History Center is free to the public.

If you are interested in donating to the Oceanside Historical Society to help us share our history and sustain our continued efforts, visit www. OceansideHistoricalSociety.org Donations are tax deductible through the Oceanside Historical Society, a registered 501c3.

Photos courtesy Zach Cordner

Ribon Cuting

JITTERS COFFEE PUB RIBBON CUTTING

On July 12, Jitters Coffee Pub marked a major milestone with its re-grand opening “ Summer Bash” blending over two decades of history with a fresh new chapter. Longtime owners Vallie Gilley and Clayton Ballew were joined by friends and now business partners Jason Mraz and Chef Felix Alcaide, whose support highlights the café’s spirit of collaboration and community. The celebration unveiled not just a refreshed space, but also a vibrant, plant-forward menu designed to make everyone happy—delicious, approachable, and rooted in sustainability. By weaving together the strengths of local farms, passionate partners, and Oceanside’s creative community, Jitters reaffirmed its role as more than just a coffee shop: it’s a place where partnerships fuel connection, good food sparks joy, and the future feels as bright as the espresso bar. We look forward to hosting fresh music and community events, serving freshly roasted coffee,

and

Journey Instagram: Jitterscoffeepub website: Jitterspub.com

economic development update

Discover Oceanside’s diverse retail centers in a monthly spotlight series that showcases what each one has to offer.

Mission Square Shopping Center is a prominent retail hub located just west of Interstate 5 on Mission Avenue. Covering approximately 163,400 SF, it is anchored by national stores like Walmart Neighborhood Market, AutoZone, and Chase Bank, benefiting from high visibility and foot traffic due to its proximity to freeway ramps and Oceanside High School, with over 250,000 vehicles passing daily on I-5. The center offers a variety of services, shops, and eateries, including a gym, hair and nail salons, and quick-service restaurants such as Sunshine Kitchen, Valerie Tacos, Pho Bowl and Grill, Subway, Tasty Pot , Michoacana Mia, Panda Express, and Wendy’s Tenants include: Harbor Freight , MetroFlex Gym, Madstrange, Happiness Nails & Spa, Probody Warehouse, Craft Party Supply, Teresa’s Hair Salon, Metro by T-Mobile, Coastal Music , Posh Wash Coin Laundry, and LOL-Life of Liberty, Inc. Recently, the center has undergone renovations, improving its façade and landscaping, and it has nearly full occupancy with below-market lease rates. Mission Square also features 20 new Tesla charging stations and has welcomed Better Buzz as a new tenant. Coming soon to the center is Main Chick Hot Chicken!

Tri-City Crossroads is a vibrant community shopping center located at 3807–3845 Plaza Drive at the intersection of Plaza Drive and Highway 78. Built in the mid-1980s, this approximately 153,000-squarefoot center spans a 13.7-acre site. With excellent visibility from the freeway and direct access to the off-ramp, the center attracts a substantial number of customers. The shopping center is anchored by

major tenants, including T.J. Maxx , Dollar Tree, and Goodwill. Additionally, Tri-City Crossroads offers a diverse mix of quick-service restaurants and serviceoriented shops, including Sizzler, Taco Bell, Savory Thai Restaurant , I Love Pho, Cusimano’s Pizzeria, Teri Café, and TNL Boba Tea. Service-oriented businesses include Banfield Pet Hospital, Bright Nutrition, Leslie’s Pool

Supplies, Waves of Smiles, Abigail’s Medical Supplies, Inc., Modern Airsoft, Select Workforce Specialists, Audeo Charter School, Fairlane Cleaners & Laundry, Empower Core Fitness and Boxing Studio, Bark , Bath N’ Beyond, Dagostino Physical Therapy, Oceanside Family Dentist , Nilabrows Threading , Beauty & More, Original Smoke Shop, Blossom Baby, Catrins Barber Shop, and Optimal Health Solution. The center’s typical open hours are 9 a.m.–10 p.m., daily, and on-site parking is available at no cost.

NEW BUSINESSES

Better Buzz at 1004 Mission Ave. in the Mission Square shopping center, serving crafted coffee, tea, smoothies, bowls, sandwiches and wraps.

Rad Juice Bar at 318 N. Cleveland St. in Downtown Oceanside, serving fresh-pressed juice, superfood bowls, wellness shots, and plant-based smoothies.

Pizza Guys is in the Arroyo Verde Center at 1930 Rancho del Oro Rd., Ste 145, serving pizza, flatbreads, wings, salads, and desserts.

Freeman Street Surf Studio, located at 208 N. Freeman St. in Downtown Oceanside, specializes in surfboards crafted by local shapers.

Alohana Acai

Bowls, located at 1810 Rancho de Oro Rd., Ste 110, in the Arroyo Verde Center, offers acai bowls, smoothies, coffee, and teas.

Eat Crispy Burger, located at 207 N. Coast Hwy. in Downtown Oceanside, serves smash burgers, breakfast sandwiches, pastrami sandwiches, all-beef hot dogs, crispy onion rings, golden fries, and milkshakes.

Odie’s Pizza Co., located at 121 N. Cleveland St. in Downtown Oceanside, serves handcrafted pies with crispy sourdough crusts, wings, and salads. You can order pizza by the slice or the whole pie.

Jitters Coffee Pub Grand

Re-Opening at 510 N. Coast Hwy. in Downtown Oceanside, serving up handcrafted coffee, pastries, and vegan food.

Roostr Yard in the Arroyo Verde Center at 1810 Rancho del Oro Rd., Ste 100 serves grilled chicken, sides, salads, sandwiches, and wraps.

Beach City Smoothies at 212 N. Coast Hwy. in Downtown Oceanside, serves acai bowls, smoothies, coffee, and teas.

Vista Bean Coffee, located at 1227 Vista Way, serves organically farmed and processed Ugandan coffee.

Pho Ocean Garden serves authentic Vietnamese cuisine at 4111 Oceanside Blvd. in the Del Oro Marketplace Shopping Center.

Dirty Dough is at 1850 Rancho del Oro Rd., Ste 160, in the Arroyo Verde center, serving super-stuffed “cookie bombs!”

The Flower Chapel, a flower shop, event space, design gallery, and venue for rotating pop-ups and workshops, is located at 212 North Coast Hwy. in Artist Alley.

Pokeport Oceanside is located at 4635 Frazee Rd. in the Plaza del Oro center, and serves poke bowls, pokeritos, and sides.

For over 30 years, Ms. Oceanside has poured her heart into real estate, serving with unwavering integrity and deep love for her community. She’s not just a Realtor – she’s a trusted neighbor, a friend, and a lifelong part of Oceanside’s story.

+619-823-6137

MELISSA@MELISSAHUK.COM

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