OBRIEN REAL ESTATE IS A LEADING VICTORIAN AGENCY NETWORK WITH DEEP EXPERTISE ACROSS MELBOURNE. WE COMBINE RIGOROUS DATA ANALYSIS WITH ON‑THE‑GROUND MARKET KNOWLEDGE TO HELP INVESTORS MAKE CONFIDENT DECISIONS.
A GUIDE TO PROPERTY TRENDS, MARKET MOVEMENTS, AND INVESTMENT INSIGHTS ACROSS MELBOURNE’S SOUTH EAST
Melbourne’s south‑east growth corridor is accelerating. Metro Tunnel services (opening late 2025), the imminent opening of Frankston Hospital redevelopment, a fully duplicated Cranbourne line and a suite of new arterial‑road upgrades will compress travel time, while Casey and Cardinia are forecast to add more than 290,000 residents by 2046.
We apply the framework to 37 key suburbs and help investors and home buyers match strategy to suburb characteristics. 4
Despite rapid rises in Brisbane and Perth, south‑east Melbourne still offers family‑sized houses at a 15‑20 % discount to the metropolitan median, with rental yields north of 4 %. The window before Metro Tunnel go‑live is a pivotal moment for buyers to lock in capital growth and resilient cash‑flow.
The redevelopment of the Frankston Hospital will transform its services, delivering a new tower with 12 levels with a helicopter pad, 130 more beds, and new spaces for mental health and oncology services and 15 new operating theatres. Once finished, (due for completion in late 2025, and open to the public in early 2026), the redeveloped hospital will have the capacity to treat approximately 35,000 more patient episodes each year.
Axis applies a five pillar framework to identify the key drivers of growth:
1. Infrastructure Development
2. Population Growth & Demographics
3. Economic/Employment Growth
4. Government Planning/Policy
5. Market Cycle
SUBURB METHODOLOGY SELECTION
AFFORDABILITY
Either low prices suiting buyers on a budget or relative affordability compared to nearby suburbs.
AMENITY
Being the level of lifestyle benefits, from bars and restaurants to boutiques and parklands.
FAMILY APPEAL
Such as dwelling type, perceived safety and proximity to good schools.
LOCATION
Including proximity to the CBD or major hubs, or closeness to natural amentities like beaches.
INVESTMENT PROSPECTS
From rental market conditions to expected imminent upside.
GENTRIFICATION
Being the changing face of a suburb
POPULATION GROWTH
Representing a projected increase in the number of locals.
DEMOGRAPHIC CHANGE
Indicating a shift from the current make-up of residents, for example young families replacing downsizing elderly locals.
INFRASTRUCTURE
Looking at major investments in projects that will benefit the suburb or surrounds.
BEACONSFIELD
SCHOOLS
Government school zones: Baxter Primary School, Mount Erin Secondary College (Frankston South)
KEY DEVELOPMENTS
• VicTrack options study (2025) again examines electrification of Stony Point rail spur via Baxter.
GENTRIFICATION SIGNALS
• Proposed electrification & stabling yard shift for the Frankston–Baxter rail extension sparks early townhouse site acquisitions.
• Converted produce store café on Baxter Tooradin Rd draws weekend cyclists.
• Artist run micro brewery lodged for disused service station parcel.
POTENTIAL DRAWBACK
Project still unfunded—values could slip if rail hopes fade.
SCHOOLS
Government school zones: Beaconsfield Primary School, Berwick Secondary College
KEY DEVELOPMENTS
• Brunt Rd level crossing removal (2025) triggers station precinct TOD concept planning.
GENTRIFICATION SIGNALS
• Main street beautification grants funding sidewalk dining and façade upgrades.
• New Monash Berwick Health hub pushes young medical staff to nearby rentals. Median household income up 17 % since 2016 (ABS).
POTENTIAL DRAWBACK
High owner occupier price point (> $1 m) limits rental pool depth.
BEACONSFIELD UPPER
SCHOOLS
Government school zones: Beaconsfield
Upper Primary School, Officer Secondary College
KEY DEVELOPMENTS
• Telstra mobile black spot program completed new 5G tower (2024)
GENTRIFICATION SIGNALS
• Farm gate cellar doors hosting live music afternoons attract inner city day trippers
• Heritage homesteads restored as boutique B&Bs
• NBN FTTP rollout complete, enticing work from home professionals
POTENTIAL DRAWBACK
High bush fire exposure, thus rising insurance
SCHOOLS
Government school zones: Berwick Fields
Primary School (south), Berwick Lodge
Primary School (north), Berwick Secondary College.
KEY DEVELOPMENTS
• Casey Hospital Stage 2 build (completes 2026) adds 160 beds and ~1,200 health jobs.
GENTRIFICATION SIGNALS
• Casey Hospital stage 3 expansion and Federation Uni campus doubling enrolment.
• Rise of speciality coffee strip on Gloucester Ave; night market events sold out.
• Period cottages near Pioneer Park being architect renovated rather than demolished.
POTENTIAL DRAWBACK
Traffic congestion at Clyde Rd interchange— commuters face 15 min delays peak.
Photo by Greg Briggs
SCHOOLS
Government school zones: Bittern Primary School, Western Port Secondary College (Hastings)
KEY DEVELOPMENTS
• Local activity centre rezoning (Bittern Fields) to deliver 4,000 m² retail + 180 dwellings
GENTRIFICATION SIGNALS
• Stony Point rail line frequency boost improves commuting; 1970s cottages flipping after cosmetic make overs.
• Monthly makers’ market at Bittern railway precinct draws Mornington Peninsula tourists.
POTENTIAL DRAWBACK
High bush fire overlay increases build costs and insurance premiums
SCHOOLS
Government school zones: Tooradin Primary School, Cranbourne Secondary College
FIG 3: Tyabb Packing House & Village https://www.visitmorningtonpeninsula.org/ Things To Do/Markets Shopping/View/_293c822478dbdc080c81ce85/Tyabb Packing House Village
FIG 1
FIG 2
FIG 1
CRANBOURNE CRANBOURNE EAST
CRANBOURNE NORTH
CRANBOURNE SOUTH CRANBOURNE WEST
HOUSES
CRANBOURNE
CRANBOURNE EAST
CRANBOURNE NORTH
CRANBOURNE SOUTH
WEST
INFRASTRUCTURE DEVELOPMENT
Few parts of Victoria are undergoing a more intense, co ordinated burst of infrastructure investment than Melbourne’s south east growth corridor. A lattice of rail, road, health and port mega‑projects is reshaping how residents move, work and play from Cranbourne to Hastings—laying the tracks, quite literally, for the region’s next phase of population and employment growth.
METRO TUNNEL (OPENS 2025)
By joining the Sunbury and Cranbourne–Pakenham lines beneath the CBD, the tunnel will eliminate the Flinders Street change over and create Melbourne’s first through running spine. Peak trips from Cranbourne, Narre Warren and Pakenham will fall by up to 15 minutes, while corridor capacity lifts about 45 per cent—historically the sort of accessibility shift that triggers double digit price growth in surrounding suburbs.
SUBURBAN RAIL LOOP EAST (CHELTENHAM–BOX HILL)
Twin TBMs arrive in 2026; revenue services target the early 2030s. Cheltenham, Highett and Clayton will transform into super hubs, linking Monash University, Australia’s largest employment precinct outside the CBD, to the south east’s housing base in barely ten minutes. Gippsland line travellers will gain a one change trip to these jobs, and TOD rezoning is already lifting land bids around the future stations.
ROAD & PRECINCT SPINE
The $16 billion North East Link (opens 2028) creates a seamless outer ring: Mornington Peninsula motorists will bypass 15 000 daily trucks now funnelling through suburban streets, cutting airport and northern freight travel by up to 35 minutes. At a local level the Hall Road duplication (delivered 2024) has removed the worst bottleneck between Cranbourne West and Skye, and the $175 million Thompsons Road grade separation kicks off late 2025 to service the 30 000 new dwellings slated for Clyde, Botanic Ridge and Devon Meadows.
HEALTH & HARBOUR HUBS
The $1.1 billion Frankston Hospital redevelopment completes in 2026, delivering 130 extra beds, a medical research institute and 2 300 permanent clinical jobs, underpinning rental demand from Frankston South to Mount Eliza. Further down the coast, the Mornington Safe Harbour marina (2026 28) will activate a year round boating, dining and tourism precinct for Mornington and Mount Martha. Fresh horsepower from the 2025 26 State Budget
The latest Victorian Budget injects $421 million into rail reliability:
• $52 million to lengthen Bendigo weekend trains,
• Extra peak services on Seymour
• 40 minute inter peak frequencies between Traralgon and Melbourne
• $270 million for V/Line maintenance
Most relevant for the south east is $99 million to boost services on the Sandringham, Craigieburn, Upfield, Werribee and Gippsland lines. More Gippsland trains mean higher capacity for the Pakenham corridor and shorter waits for Mentone to Mordialloc commuters who transfer at Caulfield. The Sandringham upgrade directly benefits bayside owners from Elwood to Hampton who rely on frequent off peak services.
Complementing the “big three” is a network of precinct upgrades
• Cranbourne Line Upgrade – full duplication and 11 level crossings removed; five storey Narre Warren multi modal station opens late 2025.
• Pakenham East PSP – new East Pakenham station, 7 000 dwellings and 5 000 jobs; stabling yard future proofs Gippsland capacity.
• Somerville Community Hospital – $16 million upgrade delivers a 24 hour urgent care hub for 30 000 residents by 2027.
• Port of Hastings Hydrogen Hub – up to 2 000 construction jobs; positions Hastings–Tyabb as a maritime logistics growth node.
• Stony Point Line electrification feasibility – keeps upside alive for Bittern, Baxter and Somerville acreage owners eyeing long term connectivity gains.
Taken together, the Metro Tunnel, SRL East, North East Link and the State Budget rail boost are stitching the south east more tightly to Melbourne’s economic core while creating new, localised employment nodes. Transit amenity, health capacity and job density are rising rapidly, yet house prices in many growth area suburbs still trail the metro median—presenting a rare window where affordability and future proofed connectivity converge for investors.
POPULATION DEMOGRAPHICS
The City of Casey is one of Victoria’s largest and fastest growing municipalities covering 407 square kilometres. The population forecast for 2025 is 429,383, and is forecast to grow to 614,075 by 2046, that is a 27% increase. Most of the growth is forecast for Clyde (222%) and Clyde North (+96%)
The City of Cardinia has a population forecast for 2025 of 132,289, and is forecast to grow to 167,989 by 2046. The 43% growth is driven by greenfield estates in Officer and Pakenham.
Somerville and Hastings provide a compelling bridge between metropolitan affordability and coastal lifestyle. Somerville’s revamped town square now anchors a growing café culture, while Hastings’ working port is earmarked for hydrogen export and marine industry expansion. Bittern, Baxter and rural residential Devon Meadows—extend the opportunity set. Acreage lots attract tree changers seeking space within a 60 minute rail trip to the CBD, and the Stony Point line’s planned electrification feasibility study keeps long term upside in play.
OWNERSHIP PERCENTAGE
POPULATION DEMOGRAPHICS
OWNERSHIP PERCENTAGE
POPULATION DEMOGRAPHICS
POPULATION DEMOGRAPHICS
BACHELOR PERCENTAGE
DEFINITIONS
LABOUR FORCE PERCENTAGE:
The percentage of people working in the labour industry.
BACHELOR PERCENTAGE: The percentage of people with a bachelor’s degree.
ECONOMIC & EMPLOYMENT GROWTH
The Victorian Government’s Activity Centre Program, aims to build 300,000 new homes within the eventual 60 activity centres, of which only 10 have so far been released these being: Preston (High Street), Broadmeadows, Niddrie (Keilor Road), North Essendon, Moorabbin, RIngwood, Frankston, Epping, Camberwell Junction and Chadstone Activity Centre.
The activity centres aims for housing to be well located by allowing the maximise use of existing infrastructure, services, jobs, green space and public transport. The idea for residents in living in these new zones will make day to day life easier, more convenient, and more sustainable. Following strong community feedback on the first 10 activity centres in 2024, Victorians valued strong transport connections. Planning for the next 25 activity centres is underway and will be released in later in 2025.
BAXTER
PROJECTED NEW JOBS/MAJOR PROJECTS
• Less 1,000 direct jobs, but there will be • pivotal benefits if the Frankston–Baxter rail electrification proceeds. (business case complete) infrastructure.gov.au
BEACONSFIELD
PROJECTED NEW JOBS/MAJOR PROJECTS
• Brunt Rd level crossing removal (2025) + mixed use station precinct concept. Circa. 400 construction jobs & 600 ongoing retail/ office roles
KEY GROWTH INDUSTRIES
• Rail construction, health services (Frankston), logistics
KEY GROWTH INDUSTRIES
• Retail, civil construction, professional services
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Proposed Baxter station & stabling yard; specialist rail contractors
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New elevated Beaconsfield station; TOD retail podium
BEACONSFIELD UPPER
PROJECTED NEW JOBS/MAJOR PROJECTS
• No PSP; relies on Berwick/Officer jobs. Lifestyle/agribusiness micro enterprises to add less than 100 roles over the decade
KEY GROWTH INDUSTRIES
• Niche tourism, horticulture, remote professional work
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Boutique cellar doors; home based farms
PROJECTED NEW JOBS/MAJOR PROJECTS
• Casey Hospital Stage 2 (finishes 2026) adds 1,200 health jobs plus 160 extra beds vhba.vic.gov.au
BITTERN
PROJECTED NEW JOBS/MAJOR PROJECTS
• Bittern Fields activity centre rezoning creates 4,000 m² retail + 180 dwellings leading to 350 ongoing jobs bigbuild.vic.gov.au
BLIND BIGHT BERWICK
PROJECTED NEW JOBS/MAJOR PROJECTS
• No industrial land; jobs flow from Cranbourne West & Western Port green energy projects
KEY GROWTH INDUSTRIES
• Health & allied services, education
KEY GROWTH INDUSTRIES
• Local retail, aged care
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Casey Hospital expansion; Federation Uni nursing campus
KEY GROWTH INDUSTRIES
• Tourism, home based trades
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New supermarket anchor & medical hub
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Foreshore boardwalk upgrade fuels small business tourism
BOTANIC RIDGE
PROJECTED NEW JOBS/MAJOR PROJECTS
• Next Stage of Botanic Ridge Village SC (opens 2025) plus new primary school equals 250 retail + 80 education roles
KEY GROWTH INDUSTRIES
• Convenience retail, education
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Coles anchored village centre; Botanic Ridge Primary (2024)
PROJECTED NEW JOBS/MAJOR PROJECTS
• Planned 30 ha industrial‐estate expansion north of existing precinct 2,600 permanent jobs
CLYDE
PROJECTED NEW JOBS/MAJOR PROJECTS
• PSP Clyde North South under exhibition: 10,000 dwellings + district centre leading to 3,500 centre jobs
CLYDE NORTH CARRUM DOWNS
PROJECTED NEW JOBS/MAJOR PROJECTS
• Same PSP catchment; Casey Fields South PSP (consultation 2025) flags 7,370 jobs city wide
KEY GROWTH INDUSTRIES
• Advanced manufacturing, logistics
KEY GROWTH INDUSTRIES
• Retail, education, health
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New Carrum Downs industrial estate (Frankston City Council)
KEY GROWTH INDUSTRIES
• Sport/rec, construction, retail
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Clyde Major Town Centre; two government schools
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Casey Fields high performance sport precinct
DEVELOPMENTS IN THE SOUTH EAST
FIG 4: Ballarto Road duplication
FIG
FIG 6: Cranbourne Community Hospital the Victorian Government is investing more than $800 million to build community hospitals in major growth areas including Cranbourne.
5: New Hallam train station
FIG 4
FIG 5
FIG 6
DEVELOPMENTS IN THE SOUTH EAST
FIG 7: The Port of Hastings Selected by the Victorian Government as the preferred location for the establishment of the Victorian Renewable Energy Terminal
FIG 8: Narre Warren, Webb St level crossing removal + 5 storey station
FIG 9: The North East link saving motorists time when heading to Northern Suburbs and Northern Victoria
FIG 7
FIG 8
FIG 9
CRANBOURNE
PROJECTED NEW JOBS/MAJOR PROJECTS
• Cranbourne Line duplication done; TOD (Transit Orientation Development) planning around station aims for 1,500 office/retail roles by 2030
PROJECTED NEW JOBS/MAJOR PROJECTS
• Casey Fields sporting hub Stage 3 adds elite athletics, plus community ovals leading to 150 permanent sport roles
KEY GROWTH INDUSTRIES
• Transport, retail, civic services
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New Cranbourne station forecourt & medium rise offices
KEY GROWTH INDUSTRIES
• Sport science, events, hospitality
CRANBOURNE NORTH
PROJECTED NEW JOBS/MAJOR PROJECTS
• Glasscocks Rd link unlocks industrial infill, leading to circa 800 warehousing jobs 2025 35
CRANBOURNE SOUTH CRANBOURNE EAST
KEY GROWTH INDUSTRIES
• Warehousing, last mile logistics
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Expanded Casey Fields precinct
PROJECTED NEW JOBS/MAJOR PROJECTS
• Rural residential subdivision (0.4 ha lots) adds construction but few local jobs, less than 200.
KEY GROWTH INDUSTRIES
• Boutique agri tourism, construction trades
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Glasscocks Rd business park
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Lifestyle acreage estates
CRANBOURNE WEST
PROJECTED NEW JOBS/MAJOR PROJECTS
• Evans Rd Industrial PSP: 150 ha remaining lots = 3,000 jobs (light industrial & showrooms)
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KEY GROWTH INDUSTRIES
• Logistics, auto trades
DEVON MEADOWS
PROJECTED NEW JOBS/MAJOR PROJECTS
• Devon Meadows PSP (consultation 2025) flagged 7,370 jobs across Casey Fields South/Devon Meadows combined heraldsun.com.au
GUYS HILL
PROJECTED NEW JOBS/MAJOR PROJECTS
• No major projects; reliant on Berwick/ Officer. Fewer than 50 new local jobs (construction, equine)
KEY GROWTH INDUSTRIES
• Logistics, construction, agri services
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Bunnings Trade Centre; Rangebank Business Park
PROJECTED NEW JOBS/MAJOR PROJECTS
• Hallam Rd elevated station TOD (Transit Orientation Development) study, up to 700 mixed use jobs by 2030
KEY GROWTH INDUSTRIES
• Equine services, home business
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Proposed employment precinct along South Gippsland Hwy
KEY GROWTH INDUSTRIES
• Mixed use office, rail maintenance
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Trail head café & cycling hub (Casey tourism)
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Hallam Mobility Hub (LXRP land)
DEVELOPMENTS IN THE SOUTH EAST
FIG 10: Cranbourne Line Upgrade paving the way for trains every 10 minutes on the Cranbourne Line
FIG 11: New Mernda Park Train Station
FIG 12: Clayton Suburban Rail Loop Station
FIG 10
FIG 11
FIG 12
DEVELOPMENTS IN THE SOUTH EAST
FIG 13: Metro Tunnel
FIG 14: Airport Train Station
FIG 15: Botanic Ridge Village SC stage 2 will begin shortly
FIG 13
FIG 14
FIG 15
HAMPTON PARK
PROJECTED NEW JOBS/MAJOR PROJECTS
• River Gum Village medical/retail revamp (2025) adds 200 jobs
KEY GROWTH INDUSTRIES
• Medical suites, food retail
FLAGSHIP NEW EMPLOYERS/ ASSETS
• River Gum Village stage 2 health hub
HASTINGS
PROJECTED NEW JOBS/MAJOR PROJECTS
• Port of Hastings hydrogen export chain could create 2,000+ jobs (construction + port ops)
KEY GROWTH INDUSTRIES
• Green energy, marine logistics
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Hydrogen Liquefaction & Loading Facility (HESC)
KOO WEE RUP
PROJECTED NEW JOBS/MAJOR PROJECTS
• Koo Wee Rup Bypass (preferred alignment 2024) leading to 300 construction jobs; long term freight logistics uplift
LANGWARRIN
PROJECTED NEW JOBS/MAJOR PROJECTS
• Karingal Hub stage 2 ($100 m) retail re tenanting adds 500 positions
KEY GROWTH INDUSTRIES
• Road freight, agribusiness
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New bypass & truck rest hub
KEY GROWTH INDUSTRIES
• Retail, food services
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Expanded Karingal Hub centre
LANGWARRIN SOUTH
PROJECTED NEW JOBS/MAJOR PROJECTS
• Boutique acreage developments (< 150 lots) will support 250 construction roles.
KEY GROWTH INDUSTRIES
• Viticulture, lifestyle tourism
LYNBROOK
PROJECTED NEW JOBS/MAJOR PROJECTS
• Greyson Park Primary (opens 2026) leading to 60 staff; intersection upgrades create 150 civil jobs.
LYNDHURST
PROJECTED NEW JOBS/MAJOR PROJECTS
• Western Port Hwy / Thompsons Rd grade sep (2026) leads to 450 new jobs and unlocks industrial land
KEY GROWTH INDUSTRIES
• Education, civil works
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Micro wineries / farm gate trail
KEY GROWTH INDUSTRIES
• Transport & logistics
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New government primary; Lynbrook Blvd duplication
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Freight intermodal zoning (Lyndhurst)
NAR NAR GOON
PROJECTED NEW JOBS/MAJOR PROJECTS
• Parwan Freight Rail feasibility study; could add 800 rail/industrial jobs if green lit in the 2030s
KEY GROWTH INDUSTRIES
• Rail engineering, grain handling
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Proposed intermodal freight hub
DEVELOPMENTS IN THE SOUTH EAST
FIG 16: Koo Wee Rup Bypass alignment coming in 2026
FIG 17: Artist Impression of Ballarto Road School in Clyde coming in Q1 2026
FIG 18: Council has approved the proposed Western Port Marina Expansion
FIG 16
FIG 17
FIG 18
Artist impression of Webb Street, Narre Warren level crossing removal https://engage.vic.gov.au/lxrp webb street
NARRE WARREN
PROJECTED NEW JOBS/MAJOR PROJECTS
• Webb St level crossing removal + 5 storey station (2024) leading to 1,100 jobs (civils + retail)
KEY GROWTH INDUSTRIES
• Retail, rail ops, professional services
NARRE WARREN NORTH
PROJECTED NEW JOBS/MAJOR PROJECTS
• Crawley Rd boutique subdivision (2025 27) small job lift, less than 200 jobs
KEY GROWTH INDUSTRIES
• Construction, lifestyle services
FLAGSHIP NEW EMPLOYERS/ ASSETS
• New Narre Warren station & plaza
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Premium acreage estate
NARRE WARREN SOUTH
PROJECTED NEW JOBS/MAJOR PROJECTS
• Ormond Rd sports precinct lights & clubrooms add 30 sport + events jobs
KEY GROWTH INDUSTRIES
• Community sport, hospitality
OFFICER
PROJECTED NEW JOBS/MAJOR PROJECTS
• Officer South Employment PSP – 22,000 jobs across advanced industry vpa.vic.gov.au
KEY GROWTH INDUSTRIES
• Logistics, advanced mfg, tech
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Ormond Rd reserve upgrade
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Officer South industrial super lots; future Western Port freight link
Pakenham Station
PAKENHAM
PROJECTED NEW JOBS/MAJOR PROJECTS
• New Pakenham & East Pakenham stations (2024) + rail stabling leading to 750 construction + 200 rail jobs
PEARCEDALE
PROJECTED NEW JOBS/MAJOR PROJECTS
• Baxter Tooradin Rd safety widening creates 120 civil jobs; little ongoing but aids freight
KEY GROWTH INDUSTRIES
• Rail ops, retail
SANDHURST
PROJECTED NEW JOBS/MAJOR PROJECTS
• Internal sustainability upgrades (recycled water) support to create less than 100 specialist jobs.
KEY GROWTH INDUSTRIES
• Niche farming, trucking
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Two new stations; Main St revitalisation
KEY GROWTH INDUSTRIES
• Environmental services, golf tourism
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Upgraded arterial; farm gate cluster
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Sandhurst Club water recycling facility
SKYE
PROJECTED NEW JOBS/MAJOR PROJECTS
• Skye/Frankston North PSP earmarks 3,000 extra dwellings + sports reserve leading to 900 jobs
KEY GROWTH INDUSTRIES
• Construction, government services
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Skye Sporting Reserve (new pavilion)
SOMERVILLE
PROJECTED NEW JOBS/MAJOR PROJECTS
• Somerville Community Hospital upgrade ($16 m, 2025 27) plus town square renewal will lead to 160 health/retail roles
TOORADIN
PROJECTED NEW JOBS/MAJOR PROJECTS
• Western Port Marina re scope (concept) could add 500 tourism jobs by 2028
KEY GROWTH INDUSTRIES
• Health, retail
KEY GROWTH INDUSTRIES
• Marine tourism, hospitality
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Hospital upgrade; Reid Parade square
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Proposed 500 berth marina
TYABB
PROJECTED NEW JOBS/MAJOR PROJECTS
• Tyabb Airfield Precinct Plan enables hangar & avionics expansion leading to 300 trades & aviation jobs
KEY GROWTH INDUSTRIES
• General aviation, light mfg
FLAGSHIP NEW EMPLOYERS/ ASSETS
• Tyabb Airfield side hangars & Aero Club upgrade
GOVERNMENT POLICY PLANNING
The Labor government’s housing promises from the recent 2025 federal election, focusing on how they plan to support Australians into housing, assist first home buyers, address deposit challenges, support renters, enhance affordability, and boost home construction.
SUPPORT FOR FIRST HOME BUYERS
Deposit Scheme (Expanded First Home Guarantee)
Labor has expanded the existing First Home Guarantee scheme, allowing all first home buyers to purchase a home with just a 5% deposit without paying Lenders Mortgage Insurance (LMI). Previously, this scheme had income and participant caps, but the expansion removes these limitations, making it accessible to a broader range of buyers. For example, a Sydneysider could buy a $1 million property with a $50,000 deposit, saving up to $20,000 in LMI costs.
Help to Buy Shared Equity Scheme
This initiative enables eligible buyers to co purchase a home with the government, which can contribute up to 40% of the purchase price for new homes (30% for existing homes). This reduces the amount buyers need to borrow, lowering monthly repayments and making homeownership more attainable. Help to Buy is expected to open for applications later this year (following registration of the program directions, passage of state legislation, and implementation by Housing Australia). Purchase price cap increasing to 950k (up from $800k) for Metro Melbourne and 650k for regional (unchanged).
Construction of 100,000 Homes for First Home Buyers
Labor has committed $10 billion to build up to 100,000 homes exclusively for first home buyers. These homes will be constructed in partnership with states, developers, and community housing providers, with construction commencing in 2026 27 and occupancy beginning the following financial year.
Housing Australia Future Fund (HAFF)
The HAFF is a $10 billion investment fund aimed at building 30,000 new social and affordable homes over five years. The fund’s returns are used to finance the construction of these homes, addressing the housing supply shortage and improving affordability.
SUPPORT FOR RENTERS
Commonwealth Rent Assistance (CRA)
Labor plans to increase the CRA payments to provide additional support to low income renters, helping to alleviate rental stress and improve housing affordability.
Build to Rent Incentives
To boost the supply of rental properties, Labor has introduced tax incentives for developers to construct build to rent housing. This initiative aims to deliver approximately 80,000 additional rental units over a decade, increasing rental availability and stabilising prices.
ADDITIONAL MEASURES
Ban on Foreign Purchases of Existing Homes
To prioritise Australian buyers and reduce competition in the housing market, Labor has implemented a two year ban on foreign investors purchasing existing residential properties.
BROADER HOUSING SUPPLY INITIATIVES
National Housing Accord
Labor has set a target to build 1.2 million new homes by mid 2029 through the National Housing Accord. This ambitious plan involves collaboration with state governments and the private sector to accelerate housing construction and address the national housing shortage. One key reason new home construction hasn’t progressed as quickly as the government anticipated is that taxes make up 42% of the total cost of building a new home.
MARKET CYCLE
Melbourne’s South East corridor is entering a rare window of value. Median house prices sit 15-30 per cent below the metropolitan benchmark, yet billions are committed to infrastructure. Population forecasts point to City of Casey and City of Cardinia LGAs growing by 184,692 and 35,700, underpinning rental demand and long-term capital growth. Savvy buyers can still access spacious three- and four-bedroom homes for the price of an inner-city apartment, lock in yields above four per cent and ride the
upswing as major projects complete and constrained supply meets accelerating household formation. This is the west’s pivotal moment.
Nationally across the 6 major capital cities, Brisbane, Perth and Adelaide have had a 5-year boom in real estate from 2020 to today, the chart at right shows you the generational opportunity that exists in Melbourne with only a 2.8% increase.
MAY 2020 T0 MAY 2025 (POST COVID)
HOBART
*Note: figures are approximate, based on available data. SYDNEY MELBOURNE BRISBANE ADELAIDE PERTH
MAY 2015 TO MAY 2020 (PRE COVID)
Winding the clock back 5 years prior to Covid the numbers show a different growth pattern particularly for Melbourne, where it has enjoyed the title of the 3rd best performing capital city with 26.2% growth, a stark contrast to the 2.8%, 5 years later. Hobart experienced the highest growth over the five year period, with a significant increase of 55.1% in median dwelling prices.
*Note: May 2015 figures are approximate, based on available data.
MAY 2015 TO MAY 2025
The table below paints the stories of growth over the last 10 years. Adelaide and Hobart was highest growth over the past decade, with increases of 104.9% and 101.2%, respectively. This growth is attributed to factors such as affordability, lifestyle appeal, and increased interstate migration. Brisbane has also seen significant growth of 81.3%, driven by strong population growth and infrastructure development. Perth’s growth of 58.7% reflects a recovery from earlier market downturns, supported by the mining sector and increased demand. Sydney and Melbourne have experienced more moderate growth of 48.6% and 29.7%, respectively, due to higher base prices and affordability constraints.
SYDNEY MELBOURNE
BRISBANE ADELAIDE
PERTH
$810,000 CITY 10 YEAR GROWTH DATA MAY 2015 MAY 2025 10 YR GROWTH $610,000 $506,553 $405,000 $513,000 $335,000
HOBART
*Note: May 2015 figures are approximate, based on available data.
MAY 2023 TO MAY 2025
Judging by the table below, the 2 year trend across the 6 capital cities paints a renewal of growth for all states a part from Melbourne. Brisbane, Adelaide and Perth have experienced the highest growth over the past two years, each with approximately 10% increases in median dwelling values.
Sydney has seen moderate growth of 4.6%, while Hobart’s growth has been more subdued at 2.1%. Melbourne is the only capital city to record a decline in median dwelling values over the two year period, with a decrease of 2.3%.
SUMMARY
Melbourne’s comparatively modest property growth over the past decade and particularly the last 5 and 2 years can be attributed to a range of factors—many of which extend beyond government policy. At the heart of it is what can best be described as a COVID 19 hangover—a unique circumstance that no other capital city faced to the same extent. While government initiatives like the 10 year COVID Land Tax levy and the introduction of stricter regulations for landlords (rental providers) have certainly played a role, they are only part of the story.
Victoria also faces significant state debt, yet it is actively investing in its future through transformative infrastructure programs such as the Big Build. When it comes to tenancy reforms, Victoria has led the nation, and while some may criticise the extent of these changes, other states are expected to follow suit—if not fully, then in part.
Another contributing factor to Melbourne’s slower growth may lie in the lack of new support mechanisms for first home buyers. The stamp duty concessions have remained unchanged since 2017. It still offers a full exemption up to $600,000 and a partial concession up to $750,000—providing no adjustment for inflation or market movement
since 2017.
Taxation on investment properties also remains a point of contention. The recently passed Fire Services Levy—as of May 2025—now places a heavier financial burden on landlords compared to owner occupiers, with the government anticipating an additional $2 billion in revenue.
But within this uncertainty lies opportunity. As Warren Buffett famously said, “Be fearful when others are greedy, and greedy when others are fearful.” For astute investors, Melbourne’s market conditions may represent precisely that kind of moment.
To summarise, Melbourne landlords have had 2 varied reactions to the Government policy. The first being “it’s all too hard” and “we’re not playing anymore”. The second being, “we’re in it for the long run”.
A recent study conducted over two decades puts these mindsets into perspective, approximately one in five investment properties are sold within the first year of ownership, while 28 per cent are held for more than 20 years. The motto should always be “buy well and never sell”.
SOURCES & DISCLAIMER
Data sources: realestate.com.au Forecast.id
SQM Research
Victorian Government Big Build project announcements.
Census 2021 Victorian Planning Authority
Chat GPT Visit Melbourne
The information contained in the Axis Guide is for general informational purposes only and does not constitute financial, investment, or legal advice.
While every effort has been made to ensure the accuracy and reliability of the information provided. Readers are encouraged to seek independent professional advice before making any property or financial decisions.
OBrien Real Estate disclaims all liability for any loss or damage arising from reliance on the information contained in this guide.
WORDS & DATA BY JASON MUDFORD
DESIGN & CREATIVE BY OLIVIA WARDEN
WHERE DATA MEETS DIRECTION
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