B R A N D I N G G U I D E 2 0 2 4
F C O N T E N T S
T A B L E O
3-5
BRANDING AREAS
Stacked view of levels 3-9
6-10
DIGITAL BRANDING OPPORTUNITIES
Giant LED Boards, Public Space Digital Monitors, & Custom Internet Splash Pages.
11-25
PRINT BRANDING OPPORTUNITIES
Pillar raps, Elevator Door Clings, Banners, Floor & Registration Clings
26-33
OTHER BRANDING OPPORTUNITIES
Custom Key Cards & Packets, Porte Cochere Car Displays, Culinary Activations, Flexible Meeting Spaces, and more
34-39
EXPERIENTIAL MARKETING OPPORTUNITIES
New Year's Eve Takeover Information
BRANDING & SPONSOR GUIDE | 2024
FLOOR B R A N D I N G A R E A S A5 A4 A3 A2 A6 A16 A8 A14 A9 A15 A7 B1 B2 A10 A11 A12 A13 A1 A17 H1 H2 H3 H4 H5 H6 H7 H8 H9 H10 H11 H12 H13 H14
4TH
B R A N D I N G A R E A S 5TH FLOOR 6TH FLOOR L1 L2 L3 L4 L5 L6 L7 L8 L9 L10 L11 L12 L13 L14 L15 S1 S2 S3 S4 S5 S6 S7 S8 S9 S10 S11 S12 S13 S14 S15 T6
B R A N D I N G A R E A S 9TH FLOOR X1 X2 X3 X4 X5 X6 X7 X8 X9 X10 X11 X12 X13
LOBBY LEVEL GIANT LED BOARDS
Advertise your message on one of two digital LED displays prominently located on the 8th floor lobby for all hotel guests to see.
Atrium Screen
Atrium/Lobby Screen
Up to 4 Hours: $3,000
Whole Day: $4,500
Entire Program Duration (3-4 days): $10,500
Accepted files: PNG, JPEG, MP4 (no audio, must be less than 60 seconds)
Tap here to take a virtual tour of the space!
I
A L B R A N D I N G
D I G
T
Branding fees do not include design or production Designs are subject to hotel approval
All prices are subject to
Full Screen Size 3840x630 pixels
8.875% sales tax Atrium Screen
Broadway Lounge Screen
LOBBY LEVEL GIANT LED BOARDS
Broadway Lounge Screen
Full Screen Size
3840x630 pixels
Broadway Lounge Screen
Up to 4 Hours: $2,000
Whole Day: $3,500
Entire Program Duration (3-4 days): $7500
Accepted files: PNG, JPEG, MP4 (no audio, must be less than 60 seconds)
Tap here to take a virtual tour of the space!
N G
D I G I T A L B R A N D I
Branding fees do not include design or production Designs are subject to hotel approval All prices are subject to 8.875%
tax
sales
OVERLOOK YOUR VERY OWN BRANDED TIMES SQUARE BILLBOARD @1540 BROADWAY
The Terrace overlooking Times Square Perched 9 floors above Broadway, The Terrace is our signature reception and meal space. With Times Square Views and a 200-foot Times Square Billboard in view, the space offers a once-in-a-lifetime branding opportunity that cannot be rivaled Physical Size: 41' X 72' W
L B R A N D I N G
D I G I T A
FROM LEVEL 9
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax
B C VIEW
Digital Resolution: 1920 X 1080px Capabilities Locally stored HD video clips Dynamic Web Content Text Messaging Live broadcast feed Social Media Integration Pic to Screen HD Crowd Cam See your event manager for details. Branding starts at $22,000 per hour .
EVENT FLOORS & LOBBY LEVEL READER BOARDS
Advertise your message on digital displays on levels 3-9. (Excluding 8th Fl)
Suitable for static graphics. These monitors are positioned near elevator and escalator landings, and on the outside of meeting rooms, with good site-lines.
Reader Boards: 1080WX1920H pixels, 96 PPI
Per Floor, Per Day
$600
Entire Program Duration (3-4 days), Per Floor
$1300
Small Meeting Room Entry Screens: 797WX369H pixels, 96 PPI
Per Screen, Per Day
$75
B C
Entire Program Duration (3-4 days), Per Screen
$150
Tap here to take a virtual tour of the space!
Branding fees do not include design or production Designs are subject to hotel approval All prices are subject to 8.875% sales tax
D I G I T A L B R A N D I N G
I G I T A L B R A N D I N G
D
CUSTOM INTERNET SPLASH PAGES
A sponsored WiFi network offers compelling exposure for any brand or marketing campaign. Branded Splash Pages are a great way to increase brand awareness, capture attendee data, build customer loyalty, upsell new products and services and increase engagement
Per Event
$3500.00
Requires that content is submitted to the hotel three weeks prior to event.
Images to be received in high resolution JPEG or PNG format with a maximum pixel size of 3840 X 2160
B C
After access screen authentication, can be redirected to a landing page
Ability to required attendees to see splash page just once, or daily
Mobile-optimized
Contact paul.gerstner@marriott-sp.com for customized solutions.
Branding fees do not include design or production Designs are subject to hotel approval All prices are subject to 8.875% sales tax
Sign Specifications: 18 inches W x 38 inches H | PDF, PNG or JPEG Files Accepted P R I N T B R A N D I N G
PRINTED SIGNAGE ON EVENT FLOORS 3 AND 5
Advertise your message on backlit double-sided print displays.
Suitable for printed graphics. These are positioned near escalator landings with good site-lines
$400 Per Floor, Per Day
$1000 Entire Program Duration (3-4 days), Per Floor
Tap here to take a virtual tour of the space!
prices
subject to 8.875% sales tax
C
Branding fees do not include design Designs are subject to hotel approval All
are
ELEVATOR CAB INTERIORS
Interior Panels - 2 panels available per elevator.
Sign Specifications:
$250 Per Panel, Per Day
$550 Entire Program Duration (3-4 days), Per Panel
All prices are subject to 8.875% sales tax
Branding fees do not include design, production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
D I N G
P R I N T B R A N
ALL LEVELS
P R I N T B R A N D I N G HOTEL MAIN ENTRANCE WINDOWS B C STREET LEVEL **600 Peak Rooms Required Two Main Entrances Available Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax $850 Per Day $2,100 Entire Program Duration (3-4 days) Per Entrance
NEDERLANDER WAY PEDESTRIAN ENTRANCES
Two main entrances off highly trafficked pedestrian walkway
STREET LEVEL P R I N T B R A N D I N G
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
prices are subject to 8.875% sales tax $1,000 Per Day $2,600 Entire Program Duration (3-4 days) Per Entrance **600 Peak Rooms Required
All
ESCALATOR GLASS RAILS
Multiple sets of highly trafficked escalators leading to all event levels.
All prices are subject to
sales tax
P R I N T B R A N D I N G
GROUND LEVEL
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
8.875%
$1,000 Per Day $2,500 Entire Program Duration (3-4 days) 1st Floor/Hotel Entrance | Per Set of Escalators **600 Peak Rooms Required
EVENT FLOORS
ESCALATOR GLASS RAILS
Multiple sets of highly trafficked escalators leading to all event levels.
All prices are subject to 8.875% sales tax
P R I N T B R A N D I N G
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
$750 Per Day $1,900 Entire Program Duration (3-4 days) Event Levels 3-9 | Per Set of Escalators **600 Peak Rooms Required
ELEVATOR BUBBLE ENCLOSURES
Choose from 8 enclosures on level 3
***Ifagraphicisalreadyontheenclosureyourequest,additionalfeeswillapplyforgraphic replacement
IfyoudecidetoutilizeavendorotherthanFedExandencounteranyglassdamage,youwill beresponsiblefortherepairs.
Tap here to take a virtual tour of the space!
All prices are subject to 8.875% sales tax
P R I N T B R A N D I N G
B C LEVEL 3
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
$175 Per Day $400 Entire Program Duration (3-4 days) Per Bubble Enclosure
P R I N T B R A N D I N G ESCALATOR GLASS RAIL CLINGS | DECALS B C LEVEL 3 2 sections of escalator glass rails available on level 3. Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax $350 Per Day $900 Entire Program Duration (3-4 days) Per Section Tap here to take a virtual tour of the space!
PILLAR WRAPS
$350 Per Day P R I N T B R A N D I N G
B C LEVEL 3 Multiple pillars suitable for branding. Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax $900 Entire Program Duration (3-4 days) Per Pillar Level 3 $250 Per Day $650 Entire Program Duration (3-4 days) Per Pillar Levels 4-7 Tap here to take a virtual tour of the space!
GLASS RAIL CLINGS & DECALS
Glass rails on event floors 4-7.
Per Floor/Landing
$650 Per Day
$1600 Entire Program Duration (3-4 days)
Nosponsorfeeforgroupswithfullfloorbuyouts
Print/Install/RemovalFeeExtra
Tap here to take a virtual tour of the space!
All prices are subject to 8.875% sales tax
D I N G
P R I N T B R A N
LEVELS 4-7
B C
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
Both strategically located next to West Side and Broadway Ballrooms
Nosponsorfeeforgroupswithfullfloorbuyouts. Print/Install/RemovalFeeExtra
Tap here to take a virtual tour of the space!
All prices are subject to 8.875% sales tax $850
P
T B R A N D I N G
B C LEVELS 5-6 Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
R I N
REGISTRATION DESK
Per Day $2000 Entire Program Duration (3-4 days)
9TH FLOOR GLASS RAILWAY
These glass railings on the 9th floor are highlight visible to all lobby-level guests on the 8th floor.
***Furtherapprovalsarenecessaryforoutward-facinggraphics
Tap here to take a virtual tour of the space!
All prices are subject to 8 875% sales tax
P R I N T B R A N D I N G
B C LEVEL 9
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
$2,500 up to 30' Per Day $6,500 up to 30' Entire Program Duration (3-4 days) Per Side (North and South)
9TH FLOOR EAST TERRACE
Frosted Glass Panels - 13 SqFt - 17 Available/Side
Clear Glass Panels - 8 SqFt - 17 Available/Side
Clear Glass Panels - 13 SqFt - 3 Available/Side
Sponsor Fee: $650 per day | No sponsor fee for groups with floor-buyouts
Print/Install/Removal Fee Extra
Tap here to take a virtual tour of the space!
All prices are subject to 8.875% sales tax
G
P R I N T B R A N D I N
LEVEL 9
B C
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
9TH FLOOR TERRACE GLASS RAILINGS
Glass Railings East or West
Day
$650
Entire Program Duration (3-4 days)
$1600
Nosponsorfeeforgroupswithfullfloorbuyouts. Print/Install/RemovalFeeExtra
Tap here to take a virtual tour of the space!
All prices are subject to 8.875% sales tax
G
Per
P R I N T B R A N D I N
LEVEL 9 Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
B C
ADDITIONAL BRANDING OPPORTUNITIES
DISTRIBUTION OF CUSTOM KEY CARDS & PACKETS
Per Activation
$5 00 per key card - Minimum of 500
$5 00 per key card packets - Minimum of 500
Excludes Design & Production Costs.
Design must include the approved logo of the hotel.
BRANDED FOOD ITEMS
Per Activation
A la carte pricing.
Inquire with your event manager
CAR DISPLAY IN PORTE COCHERE
Per Day
$3500 per automobile, based on standard size
CUSTOM GOBOS
Per Day
Main Driveway | $1750
Approved locations on event levels | $900
Install/teardown and electrical are additional
B C
All prices are subject to 8.875% sales tax
A D D I T I O N A L I D E A S
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
URBAN CABANAS
WHERE BUSINESS GETS SOCIAL
Level 8 - Revel & Rye Bar and Restaurant | Atrium
Located beneath a 37-story soaring atrium are three Urban Cabanas that are optimized for work and play. The spaces feature communal tables for 6-12 guests with large format LED televisions perfect for a quick-pitch or to watch the big game
Cabanas can be branded for the perfect atmosphere to break-bread, and close your next deal.
All prices are subject to 8.875% sales tax
C U L I N A R Y A C T I V A T I O N S Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
Group Size: Up to 8 guests
Rental Fee: $7000-$12,000
Food & Beverage Minimum is in addition to rental fee
Print/Install/Removal of Wall Clings are extra Per day
B C LEVEL 8 C U L I N A R Y A C T I V A T I O N S
URBAN CABANA (A) WITH BRANDING AREA
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
Contact Daniel Koch for package pricing dan.koch@marriott-sp.com
All prices are subject to 8.875% sales tax Tap here to take a virtual tour of the space!
B C LEVEL 8 C U L I N A R Y A C T I V A T I O N S
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
tax
here to
a
of the
URBAN CABANA (B) WITH BRANDING AREA Group Size: Up to 6 Guests
Rental Fee: $3500-$10,000 Food & Beverage Minimum is in addition to rental fee Print/Install/Removal of Wall Clings are extra Per day Contact Daniel Koch for package pricing dan.koch@marriott-sp.com
All prices are subject to 8.875% sales
Tap
take
virtual tour
space!
URBAN CABANA (C) WITH BRANDING AREA B C LEVEL 8 C U L I N A R Y A C T I V A T I O N S Group Size: Up to 6 Guests Rental Fee: $3500-$10,000 Food & Beverage Minimum is in addition to rental fee Print/Install/Removal of Wall Clings are extra Per day Contact Daniel Koch for package pricing dan.koch@marriott-sp.com Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax Tap here to take a virtual tour of the space!
Group Size: up to 25 guests
Rental Fee: $1500-$5000 per 5 hour period.
Food & Beverage Minimum is in addition to rental fee
Print/Install/Removal of Wall Clings are extra Per day
Contact Daniel Koch for package pricing dan.koch@marriott-sp.com
LEVEL 8
O N S
PRIVATE BAR ON BROADWAY WITH A MINITERRACE. B C
C U L I N A R Y A C T I V A T I
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
All prices are subject to 8.875% sales tax Tap here to take a virtual tour of the space!
Group Size: up to 75 guests
Rental Fee: $1500-$5000 per 5 hour period.
Food & Beverage Minimum is in addition to rental fee
Print/Install/Removal of Wall Clings are extra Per day
Contact Daniel Koch for package pricing dan.koch@marriott-sp.com
All prices are subject to 8.875% sales tax
LEVEL 8
PERCH OUTDOOR TERRACE B C
C U L I N A R Y A C T I V A T I O N S
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
North Perch
SouthPerch
C U L I N A R Y A C T I V A T I O N S CHEF'S COMMUNAL TABLE OVERLOOKING BROADWAY/TIMES SQUARE B C LEVEL 8 Group Size: up to 14 guests Rental Fee: $1500-$5000 per 5 hour period. Food & Beverage Minimum is in addition to rental fee No Branding is permitted Per day Contact Daniel Koch for package pricing dan.koch@marriott-sp.com Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax Tap here to take a virtual tour of the space!
S P O N S O R P A C K A G E S
CUSTOMIZED OPTIONS
Looking to execute on 4 or more activations noted in this guide?
Contact your event manager for a customized solution to meet your business objectives.
S P O N S O R
K A G E S
P A C
B C
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval All prices are subject to 8.875% sales tax
E X P E R I E N C E M A R K E T I N G
E W Y E A R ' S E V E
NNEW YEAR’S EVE TAKEOVER AT THE NEW YORK MARRIOTT MARQUIS
Capture the world’s attention with a full takeover of the New York Marriott Marquis’ renowned New Year’s Eve event.
Every year as the clock nears midnight on December 31st, the eyes of the world tune in to the world famous Times Square, the symbolic center of New York City. Times Square New Year’s Eve is a global tradition that is broadcasted live across the world on multiple networks in anticipation of the traditional countdown to midnight and the ball drop Do not miss this rare opportunity to witness the largest party of the year from the warmth and comfort of the transformed New York Marriott Marquis Times Square! The event will take place inside the amazing Broadway Lounge on the 8th floor overlooking the world famous celebration!
Guests will party the night away with priceless views of the main stage, where some of the world’s most popular act’s will appear live, as well as an unobstructed view of the world-famous Time Square ball drop from Perch, outdoor terrace just one block away from the the ball.
The exclusive affair comes complete with DJ and live performances, delicious cuisine, premium open bar, party favors, and the chance to rub elbows with celebrities and the world’s elite all in an intimate environment!
NEW YEAR'S EVE TAKEOVER INCLUDES
IP rights to the event
Brand identity (Name/Logo) included in event invitation & ticketing
VIP Terrace Viewing Area
Elegant Food and Beverage experience with hand-rolled sushi chefs, hot-food action stations, and a lavish dessert display.
Ultra-premium open bar
Street level access for up to 50 Ultra-VIPS
Discounted accommodations
Brand integration opportunities to include, but not limited to
Brand ambassador models
Customized bars or branded Vignettes
Luxury gifting opportunities
Customized step & repeat area
Social media integrations
Logos prominently displayed on giant LED board
Logod commemorative photos & photographer
DECEMBER 31
8:00 PM - 1:00 AM
New Year's Eve Takeover is suited for 500-800 discerning guests. Pricing starts at $750,000++.
Contact matthew.pizzimenti@marriott.com for additional information.
N E W Y E A R ' S E V E
Use of one of the hotel’s preferred providers is required for production and installation of all branding materials that are affixed to any part of the building (e.g., walls, windows, columns, etc.)
Branding fees and package options exclude the cost of design and production. All creative must be approved by the Hotel prior to production and manufacturing
Branding opportunities are subject to approval and may be limited or impacted by potential conflicts with other groups or events.
Packages I and II and a la carte options are available on peak nights only.
Shoulder nights are based upon availability and subject to approval.
If branding is being sold to sponsors, all branding proposals must be reviewed and approved by the hotel prior to submitting to any prospective sponsors.
Branding fees are waived for the foyer, window and wall space of group ’ s immediate area in ballroom space
Signage and branding must not conflict with other groups in house. Consult with your Event Manager on exact locations and options available to you.
Multiple groups with adjacent space and/or ballrooms may have reduced signage options.
Limited directional signage is available. All directional signage is subject to approval and must meet the hotel’s design standards.
If final group pick up falls below parameters for each package, branding is subject to revision at hotel’s reasonable discretion.
Set up and tear down in public areas must occur during the hours of 1:00 AM and 6:00 AM the morning of the contracted branding start date and the morning following the contracted branding end date.
Branding fees are subject to change until contracted.
All prices are subject to 8.875% sales tax
D E L I N E
B R A N D I N G G U I
S B C
Branding fees do not include production, installation, removal, or cleaning costs Use of a preferred vendor is required Designs are subject to hotel approval
1535 BROADWAY, NEW YORK, NY 10036 WWW NYMARRIOTTMARQUIS COM PHONE: 212-398-1900
