H&EN September 2024

Where Convenience Meets Excellence

CONTENTS: SEPTEMBER 2024

FRONT COVER FEATURE

History Maker

Host your next event in the unique and exciting event spaces that are rich with history at Edinburgh Castle. Page 21.

AND MORE

What’s Next

“How will this affect us?” We checked in with some key opinions from around the industry on the new Labour government. Page 8.

Dear Green Place

Aileen Crawford, Head of Tourism and Conventions at Glasgow Conventions Bureau, shares what’s making the city standout as a conference destination. Page 10.

Competition

Win an overnight stay for two including afternoon tea at the stylish Hilton Glasgow! Page 13.

Inspiration and Innovation

We review industry expo The Meetings Show after a super successful two days in London. Page 15.

Lap of Luxury

Opting for a luxury venue can significantly enhance the event’s success, offering numerous advantages that elevate your events. Page 16.

Believe in Yourself

We explore the phenomenon of “imposter syndrome” with expert Laura Capell-Abra of Stress Matters and find out what it actually means. Page 20.

Emotional Ties

We chat with Co-Owner of brand engagement agency XSEM, Dan Bardgett, to find out how to create an emotional connection between brands and delegates. Page 26.

Safe and Sound

Jayne McFahn, Director of Venue Safety, talks us through the main considerations event profs need to know. Page 30.

On The Front Foot

We find out more about Hospitality Action, a charity for hospitality and events professionals, ahead of the Walk for Wellbeing fundraising campaign. Page 40.

With the new government firmly in place, we chat to some key industry names about what changes to expect and how they see the future landscape.

Our latest edition has a lovely Scottish flavour, with Edinburgh Castle looking splendid on our cover as part of our unique venues and a look around Glasgow’s best venues and suppliers, where you can win an overnight stay for two including afternoon tea at Hilton Glasgow.

Meanwhile down in the Midlands, CHS Birmingham is back on the horizon. We look at what luxury and unique venues have to offer, chat safety, health and wellbeing, and discover why non-alcohol events are all the rage. Some cracking interviews too, we meet Co-Owner of brand engagement agency

XSEM Dan Bardgett, and find out why Leeds Marriott Hotel’s Zoe Hands still loves her role after 25 years’ service!

Want to contribute to a future edition? Get in touch!

Emily

A Flying Visit

Discover why airport venues are an underrated option that can provide you with a fantastic experience for your delegates. Page 44.

Sobering Thought

In an age where the nonalcoholic beverage industry is bigger than ever, we spoke to Scott Wright from drinks supplier Mix & Twist to see if the events industry is following suit. Page 52.

Out of the Box

Unique venues provide organisers with something different and engaging. Page 54.

ABPCO

AEV

Aileen Crawford

Bethany Lawrie

Dan Bardgett

David Watt

EIF

ESSA

EVCOM

Hospitality Action

Contributors

James Behan

Jayne McFahn

Jordan Scheffler

Karen Stephenson

Karl Clark

Kerrin MacPhie

Laura Capell-Abra

Maddy Clark

MIA

Zoe Hands Publisher Elliot Landy

NOEA

Sam Shearman

Scott Wright

Simon Hainsworth

Steve Jones

Paul Newman

Present Communications

Wyboston Lakes

Radisson Blu | Sheffield Open now

Five years after the plans were first announced, Sheffield city centre’s new flagship Radisson Blu hotel is now open to the public. The building of the hotel is a culmination of Sheffield City Council’s Heart of the City II regeneration scheme. It boasts 154 rooms and a rooftop bar and restaurant which overlooks the Peace Gardens. The hotel caters for visitors travelling for work or relaxation and is the new premier destination to stay in the city of Sheffield. Equipped with the latest conference facilities and flexible event space, Radisson Blu is helping to attract new commercial opportunities to Sheffield city centre. With six different event spaces that can host up to 280 people, the rooms are versatile for whatever your event may be, and there’s an outdoor terrace which offers a refreshing space for breakouts and social events.

Radissonhotels.com

Warwick Castle Hotel | Warwick Open now

Warwick Castle’s new medieval themed hotel is set in the heart of the castle’s 64-acre grounds, with over 60 medieval

inspired rooms to host your delegates and turn your event into a memorable stayover. The hotel ties beautifully into the castle’s surroundings, the exterior of the hotel resembles a medieval hall, with a rough cast render, timber cladding, and shingle roof tiles. The castle itself has multiple event spaces to hire such as the great hall, state dining room, and the central courtyard for a whole range of events, with the capacity to host anywhere from 40 delegates up to 3,000.

Warwick-castle.com

The Clubhouse | Liverpool Open now

The Clubhouse on Parr Street is Liverpool’s newest purpose-built event space, which is a sister site to Ropewalks Hotel, with all bookings overseen by the hotel’s expert operations team. The versatile venue has been designed to cater for a multitude of corporate events, conferences, meetings, and launches. The venue can accommodate up to 150 people on the ground floor, 60 on the mezzanine level, 120 theatre style, 54 classroom style, and 30 boardroom style. It also boasts a modern sound system and large movable screens, as well as food and drink packages to suit any budget.

The Resident | Edinburgh Open now

Edinburgh’s latest addition to its hotel roster comes in the shape of The Resident, which promises contemporary cool with its vibrant design and buzzing atmosphere. With a boardroom fit for 12 to 40 people, The Resident is a great option for a more intimate event, or those with a smaller delegate number. The hotel offers a range of amenities in the event space, including complimentary Wi-Fi, state of the art technology, and a variety of tea and coffee facilities under the care of its team. The venue also puts on a welcome drinks reception daily with complimentary wine, beers, and nibbles, so is a great place for your team to carry on networking, or to unwind after a long day.

Residenthotels.com

Castle Meadow Campus Nottingham | Spring 2025

Work has started to transform the Central Building at the University of Nottingham’s 32,500 sq. metre space, Castle Meadow Campus. Due to open next year, the Grade II listed building will be turned into a social and commercial hub for the university and Nottingham city centre, educating thousands of post-graduate students at the Nottingham University Business School, and will house both global and local businesses. As well as a bistro café with kitchen facilities and study spaces, the campus will have seating to host over 200 external visitors, creating many new regional networking opportunities for businesses.

Nottingham.ac.uk

Becketwell Performance Venue Derby | Spring 2025

A new £45.8 million cultural and commercial venue is in the process of being built in Derby and will be great for larger events in the city as it will have a capacity of 3,500. The space will be flexible and able to stage a range of

events such as concerts, family shows, exhibitions, conferences, and business events. It’s expected to host over 200 events each year and with that, will attract an additional 250,000 visitors annually to the city. As well as increasing tourism, the venue will create over 200 new jobs and provide a hopeful kick-start to further investment in surrounding areas of the city centre.

Becketwell.co.uk

Hotel Gotham | Newcastle | 2025

The site of the former Pilgrim Street fire station is being transformed into a hotel that marries luxury with location and history, where modern style meets historical charm. Branching out from its only location in Manchester, the hotel will open at the end of this year and offer 60 bedrooms, as well as a restaurant and bar with a DJ booth. The events space inside the historic court rooms is due to open in 2025 and will be able to accommodate up to 120 delegates, with packages available with a wide range of food and drinks options that are curated by the hotel’s kitchen and bar teams. Describing itself as a spectacular destination with theatrical flair, Hotel Gotham will be an amazing venue for whatever event you have planned.

Hotelgotham.co.uk

New Openings

NorthinBrief

New Initiative for Independent Organisers

A collective of leading event contractors and suppliers have launched Ex-Celerate, a new £50,000 scheme that’s focused on helping independent organisers launch new shows. Ex-Celerate is a celebration of creativity, innovation, and imagination in the industry and will give those with big visions the tools and opportunities to bring them to life.

LiveBuzz, Ways & Means Events, Creative Hire, and KRM Safety Management are the companies behind Ex-Celerate. The winning applicants will be awarded by the businesses a package worth up to £50,000, which includes a website and app, exhibitor management, furniture hire, and much more.

General Manager of LiveBuzz, Sam Corbett, said: “We want to do our part in helping independent organisers by removing as many barriers to launch as possible. We knew we wouldn’t be alone in this goal and are honoured to have so many other companies and individuals join us in the creation of Ex-Celerate. Together, we look forward to discovering new talent, fostering exciting ideas, and bringing captivating new events to market.”

Everyone from entrepreneurs to newcomers are encouraged to apply for the initiative. Applications will be reviewed on a quarterly basis and judged on the overall launch idea, event objectives, proposed strategy, audience engagement techniques, and plan to overcome challenges.

AEV Welcomes New Member

The Association of Event Venues (AEV) has added its eighth academic associate member, Coventry University.

Launched in 2022, the AEV academic associate membership offers education establishments with event management courses a link between venue members and students. The students involved through the membership can built relationships with the event venue industry, giving them valuable life experience by preparing them for a possible career beyond their studies.

Dr Richard Tomlins, Group Regional Director for the UK and Europe at Coventry University, said: “We are thrilled to be part of this collaboration with AEV providing our event management students with access to a wealth of support, knowledge, and experience, in addition to real-world experience of the industry through AEV member venues and beyond.”

Academic associate members are given access to the AEV Academic Working Group which is currently working on the creation of an AEV event management degree endorsement programme, due to be rolled out in the autumn.

Coventry University joins Manchester

Metropolitan University, University of East London, Leeds Beckett University, University of West London, Birmingham City University, University College Birmingham, and lead academic associate University of Greenwich

Meeting and Leisure at Emirates Old Trafford

Destination Emirates Old Trafford has announced a range of new event options to incorporate business with sports entertainment.

These new products focus on the recently launched spaces, The Edge and Jimmy’s Bar, with the venue also offering exclusive pitch and stage-facing bedrooms for acommodation options.

Sales Director of Emirates Old Trafford, Angela Hodson, said: “The Edge and Jimmy’s Bar are designed to blend medium-sized business meetings with exceptional corporate hospitality, all connected to a gorgeous terrace. Meanwhile, the pitch-view hotel rooms offer guests a personal experience with the best seats in the house at some of the biggest music and sporting events we host.”

From family fun days to premium corporate entertainment, the on-stage and on-pitch experiences cater to diverse interests. The latest business and leisure packages are among the many incentives that the venue is offering event organisers to combine business, leisure, and personal enjoyment, which follows a £75 million investment project at the venue.

Evolution of Campaign for Wales

Meet in Wales has announced the next development of its Sector Straregy campaigns, focusing on the destination’s creative industry. The campaigns have proved highly effective in linking together Wales’ internal business expertise and its highly successful Ambassador Programme.

Existing national ambassadors for business events will act as spokespeople for Wales’ creative industry, from advertising and media, to broadcast production, sports and gaming. It’s been confirmed that CEO of esports Wales, John Jackson, Founder of Buffoon Media, Adam Amor, Senior Lecturer in Computing at Wrexham University, Richard Hebblewhite, and screenwriter and authour, Bev Jones, will represent the best of Wales’ creative industries.

Head of Business Events for Meet in Wales, Heledd Williams, said: “Wales is an inspirational place, and it’s no wonder we’re able to create so many talented people and businesses within the creative industry.”

Meet in Wales, alongside its partner SFA Connect, has created an extensive programme of engagement with its ambassadors, academics and destinations, as well as dedicated collateral to support ambassadors and help them to better understand their influence in attracting events to a destination.

COMING UP IN NOVEMBER

On Location: The Midlands Event Safety Supplier Focus And more..

Diversity Results Published

Diversity Alliance, in partnership with CVENT and M&IT, has released a groundbreaking report revealing a significant gap between Diversty, Equity, Inclusion, Belonging, and Accessibility (DEIBA) rhetoric and reality in the meetings and events industry.

The Driving Success Through Diversity: Data Report 2024 provides an in-depth analysis of the current state of DEIBA within event organisations. The research identified four pillars for driving successful DEIBA initiatives, a commitment to workplace change, equal opportunities, cultivating inclusion through belonging, and eliminating barriers and bias to be more equitable.

The report uncovers a signficant disconnect between rhetoric and reality in the events industry, as 59% of people don’t feel their organisation values DEIBA, and 40% doubt leadership sincerity.

Included in the report are actionable recommendations for organisations at all stages of their DEIBA journey to provide a roadmap for meaningful change in the events industry.

Founder of Diversity Alliance, Gabrielle Austen Browne, said: “This report serves as a wake-up call for our industry. We must move beyond lip service and commit to meaningful, systemic change, rather than service level activities. By sharing best practices and actionable recommendations, we hope to empower organisations and individuals at all levels to drive success through diversity.”

Future Proof

Director of beam, Ian Brown, shares some insight on the future of our industry from a panel at its recent forum.

At the recent beam Forum, we explored the future of events, with a panel session moderated by Richard Smith, CCO for Wyboston Lakes Resort. The panel session looked to explore Evolving Events: Shaping the Future of Engagement and included, Martin Stephens from Off Limits, Julie Vincent from Visit Blackpool, Caroline Medcalf from XSEM, and Ellen Mutimer, from Inntel.

Richard opened the session with some eyeopening statistics: “Engagement remains a top priority with 82% of B2B marketers viewing it as a crucial KPI and engagement strategies include interactive features like gamification, live Q&A sessions to keep attendees engaged.” The events industry is experiencing a transformative shift, driven by rapid technological advancements and evolving demographic trends. The panel explored the strategies shaping the future and considered the roles of agents, venues and evolving workforce dynamics in enhancing attendee experiences.

Navigating Client Expectations and Venue Capabilities

Event agents and venues face the dual challenge of deciphering often vague client

briefs while striving to deliver unique, highquality experiences. Agents play a crucial role in helping venues avoid commoditisation by emphasising strong ESG credentials, unique offerings, and premium facilities that justify higher rates. Conversely, venues can assist agents by being flexible and adapting spaces to meet the specific needs of clients, thereby facilitating the creation of tailored experiences that exceed expectations.

Demographic Shifts and Content Creation

With Gen Z and millennials soon to dominate the workforce, creating content that resonates with these groups is crucial. This demographic prefers engaging, interactive, and personalised experiences. Venues are responding by integrating advanced features such as automated note-taking, smart lighting and wireless charging, alongside creating informal and versatile spaces equipped with wellness areas and outdoor gyms.

Budget Constraints vs. Experience Creation

The pressure to manage tight budgets while delivering memorable experiences continues to grow. Venues and organisers must collaborate closely to balance cost

In my previous column I wrote about the UK business meetings and events sectors’ desire for change and on 4th July the electorate delivered it. Now we have a new government, our priority will be to put the sector’s issues on its agenda and ensure Labour commits to the areas it said it would in its manifesto.

We are aware of the urgency: In our latest quarterly MIA Insights, only 4% of professionals said they felt the sector is supported by the UK government, pinpointing recruitment challenges, international attractiveness and public transport infrastructure among the areas requiring focus.

constraints with the need for high-quality event experiences. Innovations in technology, particularly AI and LLMs, offer opportunities to enhance engagement without substantial increases in costs. Furthermore, understanding the allocation of budgets towards experiences is essential for maintaining a balance between financial limitations and experiential ambitions.

The evolving events landscape presents an array of challenges and opportunities. By embracing new technologies and understanding demographic shifts, event planners can create more engaging, inclusive, and impactful experiences. The key message moving forward is to innovate continuously, adapt to changes, and always strive to exceed attendee expectations, ensuring that every event leaves a lasting impact.

Beam-org.uk

Front and Centre

Kerrin MacPhie, Chief Executive of the Meetings Industry Association, vows to put the industry’s issues on the new government’s agenda.

Investing in the UK’s transport infrastructure is paramount to ensure that the UK continues to be a desirable location to attract world-class business meetings and events, so the MIA will be pressing on this, particularly to maintain current confidence levels.

According to MIA Insights, 73% of the 185 organisations surveyed are confident in the sector, which is seeing longer booking lead times and higher budgets. Thanks to the rising confidence, investment also continues to increase with 78% of organisations having a dedicated strategy in place – a 10% rise since October 2023.

To help maintain this positivity, we’ll also be ensuring Labour commits to implementing Martyn’s Law and delivers on its promised

support for small and medium-sized enterprises, including plans to aide investment planning.

Most importantly, we will continue to push for business meetings and events to become part of the narrative, instead of sitting in the shadow of hospitality, so that when we meet with the new culture secretary Lisa Nandy and Chris Bryant, the minister of state for the department of culture, media and sport, we’ll be in the best position to effect the change the industry so desperately wants.

Readers can also keep up to date with sector developments, guidance and advice by following the Meetings Industry Association on LinkedIn and Twitter.

What’s Next

After Labour won the general election on 5th July, the thought on most event profs minds was: “How will this affect us?” We checked in with some key opinions from around the industry.

Since the pandemic, a popular refrain across the industry has been that the government doesn’t truly understand the breadth and importance of the events industry, undervaluing its importance to the UK economy and culture. So... is this about to change under new leadership?

ASSOCIATION

Kerrin MacPhie, Chief Executive of the MIA

As the terrorism threat level continues to evolve and remain significant, the MIA welcomes Labour’s commitment to bringing in Martyn’s Law to strengthen the security of public events and venues. We will continue to champion Figen Murray’s

quest to bring in the new legislation while providing clear best practice guidance to ensure the sector doesn’t wait and instead is adopting a good security culture with processes clearly communicated to all staff.

We welcome Labour’s commitment to provide better support for small and medium-sized enterprises as many small firms, entrepreneurs, and the self-employed form part of the vibrant business meetings and events sector. Labour’s roadmap to aide investment planning could support further investment in the sector, which will be positively appreciated from our latest MIA Insights.

It has been extremely disappointing that previous governments have continually failed to recognise that the UK hospitality industry is vast – encompassing so much more than just pubs and restaurants. As a result, business meetings and events get lost despite facilitating in excess of £165 billion in trade. We will be continuing our work pushing to ensure that business meetings and events become part of the narrative as they offer the government significant opportunities to further expand the UK’s trade, exports and knowledge economy and attract inward investment.

AGENCY

David Watt, CEO of CI Group

The industry should see this new government as an opportunity not a threat. We should look at the areas where it is going to invest and devest. I hope they are open to backing new ideas and education in the sector.

For instance, as there are promises of significant investment in education, we should all be supporting the Power of Events campaign and directly contacting local colleges and universities, be pushing them for more higher education courses to encourage school leavers to train for careers in this great industry.

An increase in education will also lead to more investment in IT. As this is one of the sectors in which the CI Group has great expertise, we will look to support our clients with ideas on how best to align with this shift.

We would also like to see easier controls and movement across the EU for goods and people, especially when both of these are in temporary transit. We’d also like improvement and guidance over overseas VAT. We need a better system where we could reverse charge rather than claim.

VENUE

Steve Jones, CEO of Wyboston Lakes Limited

The arrival of a vast number of new MPs offers a major opportunity and need for the meetings and events industry to educate them about our industry and the challenges it is facing.

Along with the tailwinds of Brexit and the COVID pandemic there are more recent challenges around high inflation, in part caused by the ongoing war in Ukraine and the knock-on energy costs, and higher wage rates being expected by the tens of thousands of hard-working team members.

It is also having to adapt to compressed working weeks with more and more administrative and professional workers either working less days/hours or spending some of their week at home, meaning the demand for key dates is leaving unfilled space on other dates.

While the Business of Events team are influencing the new government at the House of Commons and Whitehall, business travel agencies and venues should invite their MP, especially those who are new, in to meet them in the coming weeks and educate them on meetings and events as an industry so that they fully appreciate its scale, reach and significant contribution to both to the local and national economy.

AGENCY

Simon Hainsworth, Managing Director of Corporate and Sporting Events

The events industry is an economic driver that the new government should embrace and nurture. The ability of this marketplace to drive UK-wide growth and, more importantly, awareness is coupled with key manifesto pledges including those to invest in the hosting of major sporting events which are known to provide more than simply financial benefits, and have reach across all demographic groups.

Cities across the North stand ready to benefit from a ‘Labour bounce’ as the economy grows again, inflation is brought back on target and an era of optimism emerges. Moreover, venues are primed, and with targeted support, enhanced awareness and localised financial backing from central government to local councils, many of whom are Labour controlled, a bespoke formula may be created to secure events and the significant economic impact these bring from organisers.

The competitiveness of venues to host, particularly outside London is notable, and with a pound that remains relatively weak against other major currencies and a renewed interest in visiting the UK, the new government should stand ready to listen and support strategies to bring all types of events to our shores.

VENUE

Historically, Labour governments tend to prioritise public investment, which could potentially see an increase in funding for cultural events, festivals, and public gatherings – a possible boost to the sector. If we see enhanced support for arts and culture, this could lead to a more vibrant events landscape, attracting more attendees both locally and from abroad.

On the subject of staff and those who make the hospitality and events industry run smoothly, Labour has in the past focused on increased workers’ rights, which may see more stringent labour laws and improved conditions for event staff. While these are all positive changes, operational costs may rise as a result.

We may also see some environmental policies introduced, which could mandate higher sustainability standards for events and encourage green practices across the industry. From an economic standpoint, the next government may introduce adjustments to taxation or business rates, which could impact disposable income and corporate budgets. This in turn could influence event attendance from the public’s perspective, and wider industry sponsorships.

While only time will tell, Labour’s win could drive both opportunities and challenges for the industry, although there is the potential for a reshaping with an increased focus on sustainability, quality, and wellbeing.

Sam Shearman, Founder, Alcotraz

A Labour General Election win could see significant changes for the industry.

Dear Green Place

Aileen Crawford, Head of Tourism and Conventions at Glasgow Conventions Bureau, shares what’s making the city standout as a conference destination.

Glasgow is a well-established and popular destination for national and international conferences and events. Known for its rich cultural heritage, urban vibe, and warm hospitality, the city offers a compelling mix of modern amenities and traditional Scottish charm. The infrastructure, award winning Convention Bureau and friendly Team Glasgow approach has positioned it as a top choice location for Business Events.

One of Glasgow’s strengths is the choice of world-class conference venues. The Scottish Event Campus (SEC) is a prime example. The SEC Centre offers a versatile space with five interconnected exhibition halls, numerous meeting rooms and an interconnected Crowne Plaza hotel. The SEC Armadillo, designed by the renowned architect Sir Norman Foster, provides an iconic location, set on the banks of the River Clyde, offering a capacity of 3,000 delegates.

In addition to the SEC, Glasgow offers notable academic venues such as the University of Glasgow, which combines historic grandeur with modern facilities. Glasgow Caledonian University, the city’s newest university is in the heart of the city centre and The Technology and Innovation Centre (TIC) at the University of Strathclyde is another cutting-edge venue, ideal for science and technology-focused events. These university venues offer flexible spaces that can accommodate a wide range of events, from small business meetings to large-scale international conferences.

Easy accessibility is another key factor in its appeal as a conference city. Glasgow International Airport, located just 15 minutes from the city centre, offers extensive domestic and international connections.

The city’s efficient public transport network, including buses, trains, and the subway, ensures easy navigation for delegates. Additionally, the city is well-connected by rail, with direct services to major UK cities such as London and Manchester.

The ease of travel within Glasgow is complemented by its compact city centre, which allows delegates to walk between hotels, conference venues, restaurants, and attractions. This pedestrian-friendly layout enhances the overall experience for attendees, making it convenient to explore the city’s offerings during their stay.

Glasgow provides a diverse range of accommodation options to suit all budgets. From upscale hotels such as the Kimpton Blythswood Square and the Radisson Blu to budget-friendly options such as the Leonardo and Motel One, the city caters to a broad spectrum of delegate needs. Most hotels are located within walking distance of the major conference venues, adding to the convenience for delegates.

The city’s hospitality sector is renowned for its warmth and friendliness, ensuring that delegates feel welcome. Glasgow’s reputation for outstanding service is supported by numerous accolades, including ‘World’s Friendliest City’ by Rough Guides.

Continues page 14

•

•

•

•

•

•

•

•

William Quarrier Conference Centre

• Easy to reach by public transport, or a short drive from Glasgow city centre, Glasgow Airport and the Scottish Event Campus, plus free on-street parking

• Lecture Theatre and three meeting rooms holding up to 110 delegates, with video conferencing in all rooms

• Special discounts for NHS and not-forprofit organisations

Visit quarriers.org.uk/conference-centre 20 St Kenneth Drive, Glasgow, G51 4QD

REL Events provide a first class event staffing service to organisers from around the world. You can be assured of a professional service from start to finish. This includes on-site support throughout your event and where required a Project Manager.

Coverage in Aberdeen / Edinburgh / Glasgow / Liverpool / Manchester.

We supply temporary, contract and permanent staff to the events market.

For more information, please contact Linda at linda.stewart@rel-group.com

A Quarriers Charity Venue

In It to Win It

COMPETITION

To be in with a chance of winning overnight stay for two including afternoon tea at the Hilton Glasgow, simply answer the following question…

Win an overnight stay for two including afternoon tea at the stylish Hilton Glasgow!

A Glaswegian icon for over 30 years, Hilton Glasgow is one of Scotland’s leading conference and events hotels. Featuring 320 stylish bedrooms, a dedicated restaurant and bar, the first Dilmah Tea lounge in the UK, a state-of-the-art gym, indoor pool, and spa treatments by PURE Spa.

Hilton Glasgow’s meeting and event space, particularly the Grand Ballroom, is a national benchmark for excellence. Located on level three, the dedicated events and meeting floor includes several meeting rooms with natural daylight, a selfservicing refreshment area, and the Grand Ballroom and Pre-Event Area.

The Grand Ballroom, equipped with the latest technology, revolutionises meeting spaces. The innovative animated wallpaper with 22 ceiling-mounted smart

projectors allows customisable backdrops, while 120 remote-controlled spotlights and LED lighting enables varied atmospheres. This versatile space allows a seamless transition from daytime conferences to evening drinks receptions and event dinners.

Moreover, Hilton Glasgow offers 14 flexible meeting rooms with natural daylight, advanced audio-visual equipment, and complimentary delegate stationery. A Carbon Neutral Meetings initiative helps clients minimise their event’s environmental impact.

The versatile, flexible spaces and an experienced team guarantee that if clients can envision it, Hilton Glasgow can make it happen.

How many meeting rooms does the Hilton Glasgow offer?

Enter online at Hospitalityandeventsnorth.com/ competitions-5 or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 4th October 2024

Terms and conditions apply: Prize is non-refundable and cannot be exchanged. When entering the competition online you have the option to not be entered in H&E North Magazine and Hilton Glasgow’s databases in order to be contacted about news, promotions, and special offers. Postal entry data will not be saved. Publisher’s decision is final.

ON LOCATION: GLASGOW

Continued from page 10

Beyond the conference room, Glasgow offers a vibrant cultural and social scene that enhances the overall experience for event attendees. The city is home to a wealth of museums, galleries, and theatres, including the Kelvingrove Art Gallery and Museum, the Riverside Museum, and The Burrell Collection, recent winner of Museum of the Year 2023. These venues provide unique opportunities for conferencerelated social events and networking.

Glasgow’s culinary scene is another highlight, featuring a wide array of dining options that showcase the best of both Scottish and international cuisine. The city’s West End is particularly known for its bars and restaurants, offering delegates numerous options for post-conference socialising. Additionally, the Merchant City area, with its local bars and cafes, provides an excellent setting for informal meetings and gatherings.

In recent years, Glasgow has made significant strides in sustainability, making it an attractive choice for environmentally conscious meetings. The city is number one in the UK and eighth in the world on the Global Destination Sustainability Index of over 100 global tourism and event cities. Glasgow has implemented numerous green initiatives, including the creation of a low-emission zone and investment in renewable energy. The SEC, for example, has received the ISO 20121 certification for

sustainable event management, reflecting its commitment to reducing environmental impact.

Glasgow’s efforts to promote sustainability are complemented by the city’s extensive green spaces, such as Kelvingrove Park, Pollok Park and Glasgow Green, providing delegates with open spaces for postconference relaxation.

The city’s proactive approach to attracting and supporting conferences is evident in the work of the award-winning Glasgow Convention Bureau. The Bureau provides free and comprehensive support services, ensuring that event organisers have everything they need to deliver a successful meeting in the city.

Furthermore, it’s focus on innovation and knowledge exchange makes it a hub for academic and professional events. The city’s universities and research institutions actively collaborate with conference organisers, offering access to expert speakers and cutting-edge facilities.

Outstanding conference facilities, accessibility, diverse accommodation, rich cultural offerings, and commitment to sustainability creates a compelling blend for planners, ensuring that events held in the city are both memorable and successful.

Visitglasgow.org.uk/convention-bureau

Inspiration and Innovation

Industry expo The Meetings Show had a super successful two days in London.

Well, that’s it for another year! The Meetings Show 2024, held at ExCeL London on 19th and 20th June, proved to be a pivotal event for over 6,000 event professionals. The UK’s leading event for the meetings and incentives industry brought together a diverse group of exhibitors, buyers, and thought leaders, fostering a vibrant atmosphere of education, networking, and business development.

The event opened with a spirited singalong, a dance-off, and an impromptu poetry session, setting the tone for two days filled with dynamic and innovative educational sessions. Attendees had access to over 35 sessions covering a broad spectrum of topics from careers and communication to security and sustainability. These sessions were held across the Impact and Inform and Innovate and Inspire stages, with the Blank Canvas stage offering a more hands-on approach to learning.

The Power of Events Hub – alongside stands from isla, The Meetings Industry Association, and MESA – served as key centres for discussions on how to inform, inspire, and empower professionals to think, connect, plan, and live differently. These platforms facilitated conversations that were not only insightful but also instrumental in shaping the future of the meetings and incentives industry.

The exhibition floor was bustling with activity as nearly 700 exhibitors, ranging from convention bureaux and DMCs to hotels, conference centres and even industry magazines (!) showcased their services. Exhibitors came from the UK and around the globe, attracting buyers eager to discover new venues and services. Thousands of meetings took place, allowing exhibitors to rekindle existing relationships and forge new ones.

in collaboration with partners isla, The Bulb, Informa, and The Meetings Show, underscored the event’s commitment to sustainability and set a benchmark for future exhibitions. See our interview with the stand’s creator Lee Cooper on page XX.

Feedback from participants was overwhelmingly positive. Exhibitor Daniel McDonald of Carden Park Hotel & Spa in Chester said: “The Meetings Show is one of the best shows that we do. We love seeing a mixture of new clients and existing ones. It’s important to generate new business but still great to check in with agents and corporate clients who we know already.”

Lee Scott of The Hoxton in Edinburgh added: “The Meetings Show has been valuable for positioning our hotel and making new, and strengthening old,

connections. This is my third time at The Meetings Show and it always attracts a good mix of people and it’s a great chance to build a network, as you meet those you see at events through the year and also some new people.”

Networking opportunities were plentiful, with on-stand receptions hosted by exhibitors such as The Delegate Wranglers, VisitScotland, and Venues of Excellence, providing a relaxed atmosphere for participants to catch up over drinks.

Jack Marczewski, Portfolio Event Director of Northstar Meetings Group, expressed his delight at the show’s success: “What a show! We are thrilled to have once again inspired and connected thousands of buyers with MICE suppliers from around the globe. It was fantastic to see the show floor buzzing with energy and to hear about so many tangible results.”

The Meetings Show isn’t resting on its laurels, however! The 2025 is already scheduled to take place on 25th and 26th June 2025, you can register now.

One of the highlights was the debut of the world’s first zero-waste, reusable exhibition stand made from event waste carpet. This stand, created by Paradigm

LAP OF LUXURY

Opting for a luxury venue can significantly enhance the event’s success, offering numerous advantages that cater to both your client’s and delegates’ expectations.

Brand Loyalty

Zoe Hands, Hotel Sales Leader at Leeds Marriott, has recently celebrated 25 years working within the company.

In an era where staff turnover has never been higher, spending a quarter of a century working for one business is an achievement to be celebrated. This milestone is one that Zoe Hands, Hotel Sales Leader at Leeds Marriott, achieved recently, though she isn’t alone in her loyalty to Marriott: “I’m the ninth member of staff at this hotel to reach 25 years’ service. Marriott is just a really great employer and does look after its staff.”

While she does have 25 years’ service with Marriott, her tenure at the hotel chain has seen her work at several different sites in a myriad of different positions: “I started as a Room Service Supervisor at Leeds Marriott in 1999. My roles have all been quite operational. I’ve worked 10 different roles throughout my career. After I worked in Room Service, I was promoted to the Assistant Restaurant & Bar Manager. Then I moved over to Hollins Hall in Baildon, where I worked for seven years in a range of roles, including Conferencing and Banqueting Manager, Head Housekeeper and Senior Events Manager. Then I returned to Leeds Marriott. In the 25 years I’ve been working

for Marriott I’ve also had four children, so four maternity leaves, and every time I’ve had maternity leave, I’ve come back in a different team leader position.”

Marriott has been accommodating as Zoe’s needs have changed over the years, allowing her to work flexible hours to accommodate childcare needs, which is part of what has inspired Zoe’s loyalty to the chain: “When you have a supportive employer, I think it makes you want to do more. It makes you loyal and it makes you want to work hard.”

Despite her long tenure, Zoe certainly hasn’t found her time at Marriott to be dull, as the variety of roles and venues has kept things interesting: “I think that if you’ve been somewhere for 25 years, people think: ‘That must be so boring. Imagine doing the same job for 25 years.’ But I haven’t done the same role for 25 years, it’s been extremely varied. I think that sometimes people think that hospitality is just something that you do when you’re in-between jobs, or if you’re a student. But it’s a fantastic career! I’ve worked my way through all the different ranks, and I feel like I’ve had the most amazing career.”

Over her career, Zoe has been a part of many events, but one recent one was a particular highlight for her: “One of the biggest events I’ve been involved in happened in April this year, the Yorkshire Business Woman Awards dinner. That brought together businesswomen from all over the county for a massive awards dinner, and I was part of the committee that did all of

the planning for it. I was actually nominated for the Networker of the Year Award and I won! That was a massive career highlight for me, because it was in my hotel and winning the award was really the icing on the cake.”

In recognition of her 25 years’ service, Zoe has been able to join a rather exclusive club with some amazing perks: “I got a fabulous 25-year pin badge, which has a real ruby in it. Now I am a member of the Marriott Quarter Century Club. This gives you access to Marriott hotels all over the world and you can stay for free. I recently took my children to Newcastle for two nights and we were given a really warm welcome. We feel like the world is our oyster now, me and the children will be going everywhere!”

The Leeds Marriott Hotel also recently marked a significant milestone, celebrating its 30th anniversary with an unforgettable event. This occasion was made even more special by a joint celebration for the first anniversary of the fabulous Gino D’Acampo restaurant, nestled within the hotel. Guests enjoyed a spectacular birthday party, honouring both the hotel’s rich history in Leeds and the restaurant’s successful debut year.

• Comfy, modern bedrooms

• Unlimited refreshments from the business lounge

• Stunning new hotel refurbishment throughout

• Renovated meeting & event spaces

• Spa, pool and gym

• Fitness centre, indoor pool and spa

• Lunch options courtesy of our FYR restaurant

• Luxury suites with views of the racecourse

• Convenient Grab & Go selection for food

For more information please call 01768 868111 or email conference@northlakeshotel.co.uk

believe we have created a setting that will surpass anything you could begin to expect from a corporate events venue

To us, every function is a bespoke event. We will deliver to your individual, exacting requirements

Believe in Yourself

We explore the phenomenon of “imposter syndrome” with expert Laura Capell-Abra of Stress Matters and find out what the buzzword actually means.

Imposter syndrome is a phrase which has broken into the public awareness in the last few years, gracing headlines, social media sites, and watercooler conversations in equal measure, but what actually is it?

“It’s not a syndrome in a medical sense,” says Laura Capell-Abra, Co-Founder of workplace wellbeing business Stress Matters. “It’s essentially when we have fear or anxiety that we’re not prepared enough or aren’t the right person to do a particular thing or to be a particular type of person. It’s when we feel uncomfortable with the idea that we’re capable of doing something. There are so many different variations and ways in manifests in people. Some people might feel that they’re not experienced enough, others may feel that they’re not old enough etc.”

Imposter syndrome isn’t a medical condition as the term might suggest: “I always say to people, it’s not a syndrome in terms of it’s a condition. It’s better to think of it as imposter feelings. So we might feel like an imposter, but we’re going to have times in our lives where we don’t feel like an imposter and actually, if we reframe it as a feeling rather than a thing that we have, then it’s much easier for us to understand that it comes and goes.”

According to a national study conducted by Funding Guru in 2023, 62.30% of event

professionals reported experiencing imposter syndrome at work over 12 months, though other professions such as healthcare and the creative arts have even higher rates. Laura doesn’t feel that these feelings are necessarily

But when we believe in ourselves the feelings disappear.

more prevalent in the events industry than anywhere else, but the figures are worryingly high not helped by the uniqueness of each event: “It quite often comes from when we’re doing something for the first time. It is that fear of the unknown. People often feel more comfortable the more times they’ve done something. That’s not to say you can’t be very experienced in what you do and feel like an imposter. That happens quite a lot too. But when we believe in ourselves the feelings disappear.”

Mental health and wellbeing have become much less of a taboo topic over the last few years, leading to more of an open acknowledgement of imposter feelings within the industry: “What’s been lovely over the last few years is that people are a lot more comfortable talking about how they

feel. I love that in terms of the mental health work I do. Only a handful of years ago, people didn’t talk about mental health and how they felt, and it was a sign of weakness. We’re starting to shift as an industry and as a society and it’s not as frowned upon as before. There’s also the other side of that, as we have a lot more visibility of other people in the industry now with social media. You see what other people are doing and are maybe comparing yourself to others.”

The biggest question for those experiencing imposter feelings is naturally how to tackle them. There are many ways to do this, but one method which Laura finds helpful is to treat the feelings like a news story of dubious veracity: “I find it helpful to think of it as a fake news story. Asking what proof is there? Can I find anything to prove that I’m right and I am an imposter? And can I prove that I’m totally right and find no contradicting evidence whatsoever? Sometimes that’s better to do with other people because we may have confirmation bias and need other people to remind us that it’s not true.”

Manager of Hospitality and Events at Historic Scotland, Bethany Lawrie, tells us about Edinburgh Castle’s events space renovations, and why the castle should be the destination for your next event.

Perched on a volcanic plug in the heart of Scotland’s bustling capital city, Edinburgh Castle has dominated the city’s skyline for centuries. Not only is the castle an extremely popular tourist attraction to visitors from across the globe, but it boasts multiple unique and exciting event spaces that are rich with history and practicality, leaving a lasting impression on guests. Bethany Lawrie tells us more...

“We have so many clients hosting dinners and receptions here because it’s such a unique and special venue, it brings out a lovely collaborative and vibrant energy to events. From the castle, you’re within walking distance of the heart of the city. Edinburgh is a small city so you can be in the centre of the old town and the new town within five minutes. Also, the castle sits on top of a volcano, you really don’t get that anywhere else – it’s breath taking,” says Bethany.

Recent renovations at Edinburgh Castle in the Queen Anne and Jacobite buildings have elevated the spaces to the next level by preserving tradition with a contemporary edge: “In the Queen Anne building, we’ve

History Awaits

done a lot to keep the history and authenticity of the castle but also bring some modernity into the spaces and really open it up to let more natural light in. This can host a dinner of up to 120 and is a popular place for corporate events, weddings, and drinks receptions, it can be completely transformed for whatever is needed. There’s a beautiful breakout space and brand-new refurbished bar where we showcase exceptional cocktails.”

“Our Jacobite building can host up to 100, and has captivating views across the skyline of Edinburgh over Princes Street Gardens. And in both you’ll get an exclusive private viewing of the Scottish Crown Jewels to further impress guests.”

There are other spaces also available too as Bethany explains: “The Gatehouse Suite is a more intimate space with a capacity of up to 30 delegates, where we cater to a lot of exclusive dinners and meetings. It has a beautiful private outdoor balcony, which again has an incredible panoramic view of Edinburgh.

“For exclusive-use experience, we offer private hire of the whole of Edinburgh Castle

in the evening for up to 500 guests, which is the perfect opportunity to enjoy a ‘beat-theretreat” at the end of your event. You’ll listen to the Massed Pipes and Drums as well as have our experienced guides and theatrical performers tell you the fascinating history of Edinburgh Castle. We are also delighted to offer early morning, private hire events, which allows your guests the run of the castle before we open to the public.”

And as a part of the country that’s constantly growing in popularity, Bethany believes that Scotland offers more than your average event destination: “Scotland has always been at the heart of innovation, of creating change, and making things happen, so our properties are great places to be. I’m passionate about events in Scotland and showcasing our country, as I believe it’s the perfect place for hosting. As well as our unbeatable Scottish hospitality, there’s no better desination to showcase events here than in our historic properties with such vibrant histories –especially Edinburgh Castle, it’s such a diverse venue.”

“What’s so fantastic about Edinburgh is that guests can really immerse themselves in the history of the city, dating back thousands of years. It’s a place where we’ve got such a fantastic blend of tradition and modernity. We’ve got amazing luxury hotels and experiences in Edinburgh, and excellent transport links. Historic Environmental Scotland works closely with all these businesses to ensure that clients have a full Scottish experience.”

Edinburghcastle.scot

PHOTO: KEALAN BOND

Stand and Deliver

We spoke to Taylex Group Founder, Karl Clark, about how suppliers can provide a simple and fuss free experience.

Taylex Group is a design and production company with over 16 years of experience, specialising in exhibitions, events, interiors, and environments. Taylex started as a general contractor, and over the years has developed into a production house that works with agencies, exhibition stand contractors, and direct clients. It is the official supplier to the NEC group, with a presence at the NEC and ICC in Birmingham to support exhibitors.

We asked Karl about the importance of communication between suppliers and venues when planning for an event: “It’s all about engagement with people, not so much customer engagement, just the connection between two people,” says Karl. “If COVID’s taught us anything, sitting on a Teams call with 25 people on it isn’t anywhere near as good as standing in a room with people; being face-to-face is what it’s all about.

“The main thing that I always have in the back of my mind is that it’s about partnerships, the events and exhibitions industry has notoriously been very traditional where people didn’t share things that they’d done or problems that they’d had and how they solved them. We’re coming out the back of the old traditional ways – people are starting to

adopt being able to share – whether it be how they overcame an issue, or a supplier that helped them do this, which is great!”

Using the latest innovations in technology isn’t always necessary for your event: “People always say they want to do something wow, they want to use AI and all the latest technology. But to me it’s often about keeping it simple and using tried and tested methods. There are so many new products on the market, you have to make sure whatever you use is fit for purpose for your event. There’s no point in including the latest technology if it doesn’t fit your brand or message.”

Rigorous planning ahead of the build is the key to a successful project, as Karl explains: “Thankfully health and safety has come a long way in the industry. It used to be when building old-school and traditional exhibition stands, there wasn’t really a lot in place, you just had to make it look like the picture you were given and did that by doing whatever you wanted. Nowadays, people need to plan the build of their events before they actually get there. In all the planning you do beforehand, you need to know at each point where you’re at during the build process and find solutions if you’re not where you should be. When people

don’t do that, that’s when it becomes complicated. The planning beforehand is the most important thing.”

Of course, with shorter lead times and increased client expectations, planning often has to be done on a time-crunch, demanding creative solutions: “You need to pre-empt as much of the build as possible, you can’t just go in blind, and using structures is a great way to do this. Structures used to be frowned upon back in the day, if you used it as an exhibitor, it wasn’t seen as high end. Nowadays, some of these systems, such as beMatrix, have been innovating for the last ten years. People need to start looking at those methods and how they can apply them to their current processes.”

Offering advice for those that are new to the events world, Karl said: “You need to stand fast and say, ‘I know I’ve got a quality product, so my price is my price.’ What I found in the early days is that lowering the price so we were making virtually no money didn’t help anyone or anything. I would say making sure you stick to this is one of the biggest things as a business owner.”

Contact us for a bespoke quotation

Head Office 01527 877994

Manchester Office 0161 205 4433

Email Enquiries@promptingplus.co.uk

• Comprehensive health and safety solutions for events and their suppliers

• Statutory documentation produced

• Competent Person role

• Event safety advisor

• Training

• Audits

olly@acumensafety.co.uk www.acumensafety.co.uk 07557 669523

Decor Event Equipment Hire

TOBOOK RECOMMENDS

TOBOOK RECOMMENDS

2024 EXPO

Following the resounding success of our inaugural expo last July at Millennium Point in Birmingham, we are thrilled to announce that our team at tobook recommends and tobook is already hard at work planning our second expo.

This time, we will be hosting the event at the stunning Mottram Hall in Cheshire on November 28th, 2024. If you are involved in arranging corporate events or booking accommodation on behalf of your company, then this is a date for your diary that you won’t want to miss!

Wilmslow Road, Mottram, SK10 4QT

Wilmslow Road, Mottram, SK10 4QT

This event’s invitation extends to corporate bookers, PA’s and for those that arrange corporate events and accommodation on behalf of their company.

After reaching capacity last year, tobook recommends have to double the size of this year’s expo! However, we urge you to register your interest ASAP as spaces will go quickly.

We look forward to seeing you later this year.

2024 EXPO The

Winning Campaign

AV supplier Present Communications Ltd explains how it helped The Labour Party’s recent election campaign, and how technological advances have increased the need for real time coverage.

With the advent of 4G and 5G, as well as the rise of social media, the world has expected content that’s delivered to devices in real time for a while. In recent years, more focus was placed on immediacy and authenticity rather than broadcast and video quality. Nowadays however, real time coverage and high-quality broadcasts are both an expectation as standard, and technology has helped this to become a reality.

The general election was a perfect example of the use of technology; given the extremely last-minute nature of the announcement of the vote, appearances and announcements were inevitably organised with short lead times. Full broadcast facilities were required throughout the lead up to the vote for the news channels, as well as social media streaming.

Present Communications provided video, audio, lighting, and staging for The Labour Party at various locations, working across mostly the south of England alongside Broadsword Event House, sometimes with as little as four hours’ notice. Multiple events were powered throughout Labour’s election campaign, not only filming and streaming speeches, but also providing a full PA system and audio for broadcast, sometimes with no on-site provision for power or internet.

The business can provide quick turnaround times as it is not reliant on on-site power and internet, all the equipment needed is provided, fully tested, and warehouse staff and electric vehicles are on standby at all times. As planning an event can encounter many hurdles and last-minute changes, the team is ready are able to adapt and provide AV services no matter what.

At an event in June, Present Communications and Broadsword Event House came together to successfully deliver a campaign appearance for the leader of The Labour Party, Keir Starmer, with just 48 hours’ notice. Keir was broadcasted to all major news outlets as well as Labour’s social media channels from Northampton Football Club. As a detailed site visit was not possible with such a short turnaround time, the team was able to use InstaGrid batteries which allows work from any location. Streaming was powered by the latest Peplink Speedfusion technology, further leveraging the recent integration with Starlink low orbit satellites. This combination provided fantastic redundancy at a relatively low cost, as well as a quick set up time and low space requirements.

The developments in technology means broadcasting high-quality content can be done at a fraction of the cost. Being able to broadcast and stream from public networks provides increased flexibility, as there’s no longer any need for dedicated fibre or satellite connectivity. Another advantage is the kit needed to broadcast has got much smaller and portable, so camera operators can now store an encoder and modems in a backpack, rather than having to be tethered to a satellite truck.

As planners are much more aware of the impact of the work we do and conscious of the impact not only on business, but also the environment, the use of LED lighting is a great example of this, with much lower power consumption and costs than previous technologies, Present Communications can light a full stage using just a battery. This battery technology is no longer just considered a backup option, full audio, video, lighting, and broadcast services can now be fully powered by battery, providing suppliers with flexibility and resilience, no matter what challenges an event may face.

Presentcommunications.com

Emotional Ties

We chat with Co-Owner of brand engagement agency

XSEM, Dan Bardgett, to find out how to create an emotional connection between brands and delegates.

Hitting client expectations is an event organiser’s bread and butter, but sometimes that can be easier said than done, especially when it comes to marketing events such as product launches or brand activations. These need to accurately represent the brand you’re working with; and balancing the client’s essentials with what your own experience tells you will be best is a fine line to walk. So how can you pull off an event that wows your clients and their delegates in equal measure?

Co-Owner of Leeds-based brand engagement agency XSEM, Dan Bardgett, said: “It doesn’t matter what the event is, it’s all about making a connection between a brand and the audience. If you engage the customers with the brand, they will always have that emotional connection with the brand from the memories that you’ve created. That will then influence their buying decision when faced with a choice. They’ll have that subliminal connection with a brand which will help drive product sales for your client. That can be done with an experiential event, where you dazzle them with an amazing experience, but it could be as simple as a conference with a really welldelivered message.”

The basis of doing this comes from understanding what your client wants to achieve through the event: “You have to start with ‘why?’ Why is the client doing this event, what are their objectives? We’re very focused at the moment on spending a lot of time digging into the objectives behind an event and what success looks like for a client, before we’d even start to talk about what solutions we could offer.”

CASE STUDY

XSEM recently organised and event for Arla, the UK’s largest dairy producer, the agency designed the event around the client’s goals to ensure it achieved its outcome.

The brief

Arla planned to gather its commercial teams together for its annual event to share progress on its brands and excite the teams about the future. XSEM was tasked with creating the event including event identity, theming, language, experiences, and venue sourcing.

The idea

The summer of 2024 was a summer of sport with the Euros, Tour de France, Olympics all happening in a short space of time. XSEM worked closely with Arla to focus on the connection between sport and high performance. Understanding what

drove winners, the XSEM team collectively developed a theme of ‘Champions of Dairy’ underpinned by Preparation, Performance, and Celebration.

The delivery

The event took place in the unique Headingley stadium, with the main plenary overlooking the Rugby and Cricket grounds. Here the leadership showcased how Arla are already champions and interviewed Leeds Rugby League legend Jamie Jones-Buchanan.

XSEM developed three breakout rooms for the three category teams, themed: The Locker Room (in the actual changing rooms for Leeds Rhinos), The Victory Lounge, and Hall of Champions. Each room not only visually looked different, but also allowed for the brand teams to present and interact in unique ways. For example, In the Locker Room, a brand team member pretended to be Ted Lasso. In the Hall of Champions, the category leader presented as if they were a BBC Sports presenter and in the Victory Lounge, drink samples were served in Martini glasses.

The outcome

Feedback on the day was fantastic, with comments such as ‘best conference ever’ not uncommon. More importantly the brand and commercial teams felt the unique day had set the teams up for a successful and positive year ahead.

Xsem.co.uk

Waste Not

Yorwaste, a waste management service based in Yorkshire, discuss where your customers’ “green pound” is being spent, and why getting a free waste audit now will save you in time.

Waste management probably isn’t at the top of your event agenda, but your clients are getting increasingly environmentally aware and, in some cases, customers are allowing a supplier’s eco-credentials to influence how and where they spend their money.

This is what Yorkshire-based Yorwaste has been finding in discussions with its customers, who are keen to improve their sustainability performance. Established over 30 years ago, Yorwaste provides hassle-free waste management solutions across Yorkshire and the North East. With a dedicated events service which combines sustainability with high volumes, you can rest assured that your event’s waste will be disposed of in an expert and environmentally responsible manner, whether it’s a 10-delegate meeting or a thousand-strong exhibition.

Mike Bains, Sales Manager, said: “Of course, good reliable service and a competitive price top most customers’ list of requirements; that’s a given. But more and more, our customers tell us they need to improve their track record with waste and recycling because their own customers are demanding it. One notable York hotel was told by one of their key commercial clients that, unless they could demonstrate suitable policy and practises relating to sustainability, their client would go elsewhere. So, increasingly customers are turning to Yorwaste for help with this.”

View an informative video about Yorwaste’s work with Swinton Park Hotel by following the QR code.

When the prestigious Swinton Park Hotel in North Yorkshire wanted to improve its processes, increase recycling, and create a more sustainable hotel in pursuit of Investors in the Environment awards, it partnered with Yorwaste. The package of measures that were implemented led to new waste containers with clearer signage, greater staff

engagement, and evidenced reporting showing a 22% increase in recycling.

Similarly, when The Brownlee Foundation was planning its 2024 Ripon Triathlon Festival, it was keen to improve the level of recycling by the athletes and festival goers. This led to the event waste management by Yorwaste with a focus on recycling. Ample waste bins clearly labelled for each waste stream strategically located around the festival site, Ripon Racecourse, meant litter was reduced to a minimum as well as recycling

rates being higher than usual for an outdoor event of its kind. There was even a recycling awareness stand at the festival.

Increasing recycling and cutting costs

The starting point for consultation is usually a free waste audit. During the process, Yorwaste investigates the types and amounts of waste being generated. Particularly in the hospitality and events sector, there are some easy wins by diverting some of the waste often placed in general waste bins into dedicated recycling bins instead. By maximising the resource value of your waste, you are able to save money and save the planet by increasing recycling.

Unless the new government reschedule recycling targets set by the last government, and early signs suggest they won’t, then Mandatory Food Waste Recycling for larger businesses is to be introduced by April 2025. So, as if the environmental and cost saving benefits aren’t enough of a carrot, legislation is a stick that might force you to act.

Even if your recycling and sustainability ambitions aren’t yet well formed, a conversation with Yorwaste might just prove worth your while. Call on 01904 599 079 or visit: Qrco.de/yorwaste

• Professional flight provider: project assistant and trusted partner

• Any size and type of group: from economy to business class, from easyJet to private jet

• Destination advice: find the perfect location for your event

• Flexible solutions: book flights from any airport and any airline, accommodate any changes or cancellations, and special requests

• Personal point of contact: friendly and dedicated Carter Groups consultant

• CO2 reporting and offsetting: free CO2 reporting and offsetting options

50 Years On

Josh Taylor, Health & Safety Manager at Event Supplier and Services Association (ESSA), reflects on the positive changes to the events industry since the inception of the Health & Safety at Work Act – but also what still needs to happen.

As 2024 marks 50 years of the Health & Safety at Work Act, it’s clear a lot has changed since coming into effect.

A lot of that change has been for the better. Take Occupational Safety & Health record from the past 50 years for example – data shows that fatal workplace injuries fell 88% between 1974 and 2019/20, with similar reductions in non-workplace injuries too.

While the changing nature of the UK workforce over the past 50 years has played a significant role in workplace injuries falling, improvements to health and safety standards cannot be underestimated in helping achieve this too. Yet this doesn’t mean the Health

and Safety Act is without its problems – problems that we still face within the events industry today.

While the Act outlines employer responsibilities, there is little guidance on how to showcase the importance of health and safety to employees and other parties to ensure they are on board. At ESSA we empower our 300+ members to do exactly that, with additional resources such as our Health & Safety Accreditation to further reinforce the message and ensure health and safety becomes a priority for all.

Instead of “because of health and safety”, think about the why – “let’s wear a hi-vis in the halls because there are vehicles and

All Change

forklifts moving around and the drivers will be able to see you better”, for example.

The more information people have and share then the more people know what is happening, meaning shows can be planned better and delivered better –both more efficiently and safely.

Essa.uk.com

EVCOM member and new business expert Rob King discusses how to adapt to changing client behaviour.

Our industry and our agencies are everchanging, and so it’s no wonder that clients are changing as well. In a crowded marketplace it can be much harder to cut through the noise to clients, and it’s often harder to get opportunities to speak to them on the phone and in person. We asked EVCOM member and new business expert Rob King (The Client Key) about how event agencies can reach, and build, new relationships with clients.

As ever, it’s about personal relationships. But Rob encourages agencies to be “politely persistent.” Like most agency staff members, clients are also dealing with inboxes overflowing with emails, too many things to do in the time that they have.

It takes seven to 10 touchpoints to get through to someone, so Rob recommends thinking about how you reach clients. There are so many different channels of communication now. You might need to take different routes to different clients, so it’s worth tailoring your approach to a client’s preferred way of working.

Think about how you can offer some value in your touchpoints. You don’t want to give all your value away but you can create good creative content to engage clients and give them a taste of your creativity, or invite them to a workshop or breakfast event so they get to spend time with you and find out who you are and what you can offer. Make sure that your touchpoints tell a consistent story about your business.

Winning new business and building relationships takes time. Don’t be dissuaded if your first touchpoint doesn’t land: “Get comfortable with silence,” Rob says. “It’s the new normal.” Know that this is just the beginning of a conversation.

Evcom.org.uk

Safe and Sound

Jayne McFahn, Director of VenueSafety.uk, talks us through the main considerations event professionals need to know to ensure their delegate’s safety.

Event safety is paramount for any successful event, requiring meticulous planning and execution. VenueSafety.uk, a leading company in the field, offers extensive expertise and services to ensure that every aspect of event safety is thoroughly covered. So just what do organisers need to consider pre-event, during the event, and post-event?

Pre-event

The foundation of a safe event lies in thorough risk assessment and meticulous planning. Venue Safety UK emphasises the importance of identifying potential hazards and assessing the likelihood and impact of each risk. This involves analysing the venue, the type of event, the expected audience, and any special activities planned.

Jayne says: “Everyone knows that failing to prepare is preparing to fail. We work in partnership with our clients to ensure they are aware of their Health & Safety (H&S) duties. We provide guidance and support to event providers at all levels, removing the jargon and ensuring compliance so that clients can concentrate on the details. Assigning competent designers and contractors is

paramount to ensuring the safety of your event, and knowing how to assess this is where H&S specialists come in. We find that most of our clients already have a good understanding of how to put things together safely but really value having someone to ask them the hard questions in advance to help them develop resilient plans which are easy to implement – good safety planning is the same as good operational planning.”

During the event

Clear communication systems are essential for coordinating staff and informing delegates, especially if an incident were to occur. The pre-event planning will have made plans for crowd management, fire safety, electrics and first aid, all of which are critical areas to get right.

“Where employed, the event safety advisory team are an often-overlooked asset. By applying the Principles of Prevention and Hierarchy of Controls in a methodical way the best solutions can be found. Resourcing and planning are of course important, but there’s usually no bigger risk than allowing the guests in!”

Post-event

While everyone loves to look back on a great event, it’s clear that straight afterwards is the best time for review. Take a pragmatic look at what did work, what didn’t work and what might have been smoother. Be sure to

get your suppliers in on this too – all too often their schedules are defined or delayed by others, and by taking note, efficiencies can be found.

In the worst cases, don’t be afraid to perform a proper “root cause analysis” and really get to the bottom of problems (Hint: it’s usually management and planning failures).

Naturally, managing all of the health and safety aspects of an event can feel like a bit of a tangled web. That’s why enlisting the help of health and safety experts can save you a headache and allow you to focus on all of the other aspects of the event that needs your attention: “The advantage of going to specialist is that you can rely on someone with extensive knowledge and experience to pull it all together, and take those safety worries away from the planner, to allow them to concentrate on the content and attendees. We will always provide a post-event report that would highlight any issues that came up,” Jayne explains.

“A post event report, or audit, is a great way to assess how successful your event was, in terms of content and also in terms of safety. Did all contractors on-site operate in the manner in which they planned, if there were any incidents, were they handled swiftly and effectively for example.”

To find out more, drop Jayne a line at Jayne@venuesafety.uk

Event Safety Management

Event Security Covered

Kopek Security and Facilities is passionate about security and committed to offering top of the range security solutions that are professional, trustworthy, and efficient. As one of the UK’s most flexible and approachable security business’s, the team are dedicated to keeping you secure through building great relationships with both clients and staff. They are enthusiastic about security, understanding their customers, and how to keep them safe.

No matter what event you are holding Kopek Security and Facilities will have you covered. Providing security solutions including emergency response, fire marshals, general purpose security dog teams and detection dog teams.

Some of the key services they provide include manned guards and event stewards, who are rigorously vetted. They also offer mobile CCTV solutions to ensure maximum protection by using a human detection CCTV tower that’s easily transportable and provides an unobstructed field of view, with a built-in siren to warn off any intruders to give you peace of mind around the clock.

Kopek Security and Facilities is dedicated to helping your event run as smoothly as possible through its mission to Deter, Detect, Defend, so you can focus completely on the quality of the guest experience. Your security matters, so entrust it to a company that truly cares.

Kopeksecurity.com

bespoke props and room dressing

DETER • DETECT • DEFEND

GROUNDS KEEPING SECURITY OFFICERS

MOBILE PATROLS

HIGH VALUE VEHICLE ESCORTS

ALARM RESPONSE

SECURITY DOGS

DRUG AND ALCOHOL TESTING

FIRE MARSHALLS

MAINTENANCE

KEYHOLDING

COMMERCIAL CLEANING SERVICES

EMERGENCY RESPONSE

EVENTS & STEWARDING

CLOSE PROTECTION

OFFICE MANAGEMENT

VOID PROPERTY INSPECTIONS

0330 1075 945 enquiries@kopeksecurity.com www.kopeksecurity.com

As a fully accredited CPD organisation committed to delivering the highest quality education through its events, courses and webinars, there’s no doubt that ABPCO is supporting access to quality Continuing Professional Development (CPD). On-going CPD positively benefits the industry as a whole for several reasons:

Skill Enhancement and Knowledge Update

Keeping skills and knowledge fresh is essential for industries that evolve rapidly like technology, healthcare, and finance. Staying current with tools, techniques, regulations, and best practices is vital for effective and safe performance.

Career Advancement

Maintaining CPD can significantly enhance career prospects, because it demonstrates commitment to professional growth, and create opportunities for promotions, higher salaries, and new roles.

Increasingly over the last few years, there have been calls for standardisation across our industry. The success of any event requires the collaboration of organiser, supplier and venue teams in the background. For this reason, back in 2007, we created the eGuide, a vital resource for the UK events industry. It promotes standardisation, highlights regulatory compliance, enhances safety and supports sustainability, among other benefits.

Here are some of the topics covered within the guide:

Standardisation of practices – The eGuide establishes consistent standards across the industry, ensuring uniformity in event planning and execution, in turn minimising

Every Day’s a Learning Day

ABPCO, the Association of British Professional Conference Organisers, talks professional development.

Maintaining Professional Standards

Where professions have regulatory bodies that require ongoing CPD to maintain licensure

CPD provides a recognised track-record of development and ensures professionals adhere to industry standards and ethical guidelines. This protects the public and maintains trust in the profession.

Improved Performance and Productivity

CPD helps professionals develop new competencies, improve existing ones, and apply innovative solutions to work-related challenges, improving performance, efficiency and productivity.

Adaptability and Innovation

The CPD culture of continuous learning and adaptability ensures professionals are better equipped to handle changes and disruptions in their industry, by keeping ahead of competitors, being more agile, innovative and responsive to emerging trends and technologies.

Networking and Professional Growth

Being connected to a community of likeminded professionals helps individuals feel they belong and keeps them informed about their industry. Networking within your industry can lead to valuable professional relationships, collaborations, and knowledge sharing.

Confidence and Job Satisfaction

The boost in confidence that CPD brings, enhances a sense of competence and achievement, leading to higher job satisfaction and motivation, reducing burnout and turnover rates.

ABPCO is committed to delivering real value and benefits to its membership, with a strong focus on sharing, learning and collaboration and delivering quality educational support across the sector.

Find out more about ABPCO Membership here: Abpco.org

Guiding the Way

Rachel Parker, Director, Association of Event Venues (AEV), discusses the latest eGuide, a resource helping with the industry’s key areas of concern.

misunderstandings and discrepancies and allowing all stakeholders to operate cohesively.

Regulatory compliance – Crucial for ensuring safety and avoiding liabilities, the eGuide offers detailed guidance on adhering to building regulations, health and safety laws and other statutory requirements helping everyone operate within legal frameworks and reducing the risk of violations.

Health and safety – By following best practices for managing risks and creating a safe environment for attendees and staff, you can effectively mitigate hazards, ensuring safer events.

Inclusivity – Addressing accessibility issues and promoting inclusive practices to make events welcoming for all, enhancing the

experience for a broader audience and ensuring compliance with accessibility standards.

Operational efficiency – Practical advice on logistics, security, equipment use and more, helps organisations streamline operations, reduce costs and improve productivity.

That’s just the beginning. The AEV eGuide is an indispensable tool for anyone involved in the events industry and it is available to all.

The 2024 eGuide is now available via the AEV website, offering a version highlighting this year’s changes and updates and the option to download five sections independently for added convenience.

Aev.org.uk

• Two-way radio hire

• From £4*per radio (pw)

• VHF and UHF equipment

• Temporary WI-FI cover

• Radio repair

• Radio and accessory supplier

enquires@bridgesystemsltd.com www.bridgesystemsltd.com 01383 736621

On Trend

Stay ahead of the curve and get your businesses trending with our guide to capitalising on social media trends to market yourself.

In the dynamic world of event planning, leveraging social media trends is essential to stay ahead of the competition and captivate your target audience. As trends rapidly evolve, event industry professionals must adapt and innovate to harness these digital phenomena effectively. Here’s a guide on how to capitalise on social media trends to promote your event industry business.

Understanding the landscape

The first step in leveraging social media trends is understanding the landscape. Social media platforms like Instagram, TikTok, Facebook, Twitter, and LinkedIn each have unique characteristics and audiences. Instagram and TikTok are visually driven, perfect for showcasing event highlights and behind-the-scenes footage. Facebook offers a broader audience and robust event promotion tools, while Twitter excels in real-time updates and customer interaction. LinkedIn, on the other hand, is ideal for B2B networking and professional event promotions.

Monitoring trends

To effectively capitalise on social media trends you have to know what they are! Constant monitoring is essential, since they change so fast. Use tools like Google Trends, Hootsuite, or Sprout Social to stay updated on what’s trending. Pay attention to hashtags, popular challenges, viral content, and trending topics within your industry. Joining relevant social media

groups and forums can also provide insights into emerging trends.

Creating trend-aligned content

Once you identify a trend, create content that aligns with it while maintaining your brand’s identity. For instance, if a particular dance challenge is trending on TikTok, consider having your event staff participate, showcasing their fun side while subtly promoting your services. Similarly, if a hashtag like #ThrowbackThursday is popular, use this to share previous success stories, or client testimonials on Instagram.

Engaging with influencers

Influencer marketing is a powerful tool across all industries, and can be valuable in the event industry. Partnering with influencers who resonate with your target audience can amplify your reach. Identify influencers who align with your brand values and have a genuine connection with their followers. Collaborate with them to create authentic content that highlights your events, venues, or services. Influencers can host live sessions, attend your events, or even provide exclusive behind-the-scenes coverage, generating buzz and driving engagement.

Utilizing user-generated content

User-generated content (UGC) is an excellent way to build credibility and engage your audience. Encourage attendees to share their experiences using a specific hashtag related to your event. Feature the best posts on your

social media channels, giving credit to the original creators. This not only provides you with valuable content but also fosters a sense of community and encourages more delegates to share their experiences.

Leveraging stories and reels

Stories on Instagram and Facebook, as well as Reels on Instagram, offer an excellent way to share short, engaging content. Use these features to provide quick updates, highlight key moments from events, or share behind-the-scenes snippets. The ephemeral nature of Stories creates a sense of exclusivity, while Reels can reach a broader audience through their discoverability.

Analysing and adapting

It’s crucial to analyse the performance of your social media efforts. Use analytics tools provided by social media platforms to track engagement, reach, and conversions. Identify what types of content resonate most with your audience and adjust your strategy accordingly. Being adaptable and responsive to your audience’s preferences will ensure that your social media efforts remain effective.

If you’re looking for help managing your digital marketing strategy, visit Nutsdigitial.co.uk

NorthinBrief

TBOE North of England Advocacy Forum

The Business of Events (TBOE) has announced its partnership with Marketing Manchester and Manchester Central to host the very first North of England Advocacy Forum which will take place on 23rd January 2025. The forum aims to bring together senior stakeholders from the business events industry, policymakers, and government representatives on both national and local levels.

Newly published Policy Agenda by The Business of Events will be spotlighted at the forum. This agenda outlines seven key policy initiatives designed to turbocharge the north of England’s event economy. These initiatives cover updating SIC codes, easier visa schemes, event tax credit scheme, attracting international events, practical support for competitiveness, investment in convention bureaux, and leveraging events for policy objectives.

Director of The Business of Events, Martin Fullard, said: “The north of England is an industrial powerhouse, and we believe a strong events economy will only make it stronger. It is vital that we have an open discussion with policymakers to demonstrate the potential of this sector.”

The forum promises to be an influential platform for dialogue and collaboration, setting the stage for innovative solutions and policies that will drive the region’s economic and social progress.

ESSA Announces Two New Initiatives

The Event Supplier and Services Association (ESSA) has announced the launch of two carbon calculators to support members with the journey towards becoming ESSA Accredited in Sustainability, as well as its first ever mentoring programme.

The first calculator enables members to determine the carbon footprint of the entire business, and the second focuses on calculating the carbon footprint of individual projects.

Director of ESSA, Andrew Harrison, said: “ESSA prides itself on delivering a comprehensive support system for members to attain an industry recognised quality standard, which reflects the dedication and hard work each member company commits to achieving sustainable events.”

ESSA has also announced the launch of a mentoring scheme across all aspects of the association. Aimed at creating trusted mentors within the membership, the new service is dedicated to one-to-one

knowledge sharing, with the sole ambition being to foster a stronger ESSA community by supporting growth and professional development among members.

UKEVENTS Appoints New Vice-Chair

Tom Clements has been welcomed to UKEVENTS’ Executive Committee as ViceChair and as Chair of the Outdoor Events Working Group. Tom is president of the National Outdoor Event Association and a member of the Event Industry Advisory Group.

As the new chair of the Outdoor Events Working Group, Tom will lead strategic discussions and initiatives aimed at addressing the evolving landscape of outdoor events. His dual responsibility highlights UKEVENTS’ commitment to ensuring that the outdoor events sector receives focused attention and dedicated leadership.

Tom said: “This is a critical time for the outdoor event sector and the stakes could not be higher. We face not only the biggest opportunities we have had for over a generation, but we are losing event suppliers and exceptional talent on a monthly basis.”

Rising Star Award for Emirates Old Trafford

Zoe Arnold, Business Development Manager at Destination Emirates Old Trafford, has been awarded the Rising Star award from the Women Leaders Association (WLA), a leadership development consultancy that focuses on female leaders.

Zoe joined Emirates Old Trafford in 2018 and has paled an important part in bringing the venue’s M&E offering to the industry.

Zoe commented: “I am truly honoured to be recognised as a Rising Star by the WLA. I am excited to continue my work at Destination Emirates Old Trafford, where we offer unparalleled event spaces and hospitality experiences. This recognition motivates me to further elevate our venue and create memorable experiences for all our guests.”

Planner Sentiment Report Published

The Business of Events (TBOE) has published its latest annual International Planner Sentiment Report for 2024. The report uses desk-based research to track the sentiment of event planners in 10 specific areas to determine the key factors influencing the choice of destination. The audiences surveyed included planners from corporate, association, agency, and incentive and reward across the UK, Europe, and North America.

The report found that cost and value for money have all tracked one point higher in every region surveyed, reflecting increased event costs, and pressure on overall budgets

through higher inflation. Another finding from the report was that there was an increase in importance of destination brand, reflecting the need for a more personalised experience for brands and delegates.

One of the biggest changes outlined in this year’s report is the reduction in importance of sustainability as a key decision factor, with this tracking about 1.5 points lower on average across the UK and Europe.

Sustainability Campaign for P&J

P&J Live in Aberdeen has unveiled details of a new major sustainability campaign which is set to boost the venue’s environment credentials as a part of its commitment to achieving the net zero carbon emissions target by 2050.

Sustainability specialists Positive Planet, the venue’s net zero consultants, have helped P&J Live to measure its 2023 emissions and begin the implementation of a carbon reduction plan to actively reduce the site’s carbo footprint. Initiatives around its energy strategy, transportation, food supply, waste, and marketing are planned to help reduce greenhouse gas emissions by half before 2030.

P&J Live has created a strategy which calls on the collective support of staff, clients, delegates, promotors, artists, and the wider community to join forces to minimise the impact of conferencing, events, and live entertainment.

In a further initiative, staff and key stakeholders have made their own personal commitment to help reduce the venue’s carbon emissions by signing a sustainability pledge, which includes mindful activities such as switching off lights when not in use and ensuring waste is disposed of in the correct recycling bins.

Managing Director of P&J Live, Rob Wicks, said: “With everything that was originally designed into the building and wider site, including a low carbon energy centre to power, heat and cool the venue, and anaerobic digestion plant that generates gas from local food and crop waste, as well as our various certifications and initiatives, we are well placed to cater for what artists, event organisers, and delegates need as we improve our combined sustainability performance.”

Go Greener!

Greengage has announced a new update to its carbon calculator tool to extend zero emissions to all event venues and clients.

With the introduction of the Net Zero Carbon Events initiative by the Joint Industry Meetings Council, the events industry is aiming for a 50% reduction in carbon emissions by 2030, and net zero by 2050. To help achieve this goal, many companies are creating tools to help venues and businesses to lower their carbon emissions. One of these companies is Greengage, an independent provider of advice and accreditation to the meetings and travel industry, which created the first carbon calculator for venues to inform themselves of the carbon footprint of meetings and events held at their premises.

EVENTsmart was first launched in 2022 crafted specifically for venues to use the platform to demonstrate to bookers their commitment to reducing emissions and waste. It’s had an upgrade for 2024 to keep up with the ever-growing need for the reduction of carbon emissions. With this newest update, EVENTsmart for venues, venues can extend the service to clients, providing a detailed and easy to understand rundown of each events carbon footprint.

The platform was designed to measure your sustainability and evaluate all carbon emissions for meetings and events including energy and water conservation, waste management and recycling, rooms and facilities, food and beverage, and corporate and social responsibility. It helps to bring greener initiatives to venues by adjusting the environment and facilities to incorporate eco-friendly elements that enhance rather than detract from delegate experience.

There are many new features of the update that will benefit venues and clients alike. The tool seamlessly integrates with the Hotel Carbon Measurement Initiative (HCMI) to help you align with global best practices in sustainability. You’ll also be able to provide corporate clients with precise data on all their events Scope 3 emissions. Another key characteristic of the updated EVENTsmart for venues is the ability for venues to add unique and customisable data to their operations for events of all sizes, from virtual meetings to large-scale conferences and exhibitions. As well as looking at the overall carbon impact of events, the data can calculate the delegate intensity factor, by highlighting the carbon footprint per delegate for more detailed insights.

CEO of Greengage, Andrew Perolls, said: “It’s a first for the sector. EVENTsmart for venues enables venues to generate comprehensive sustainability reports quickly and efficiently. The tool, powered by Smart Carbon, is available as a white label product, allowing venues to present every client with a carbon footprint report each time they stage an event.”

EVENTsmart for venues is initially being made available to Greengage’s roster of ECOsmart certified properties, and will be extended to be available to all venues in the autumn. Event planners can search for properties that can provide an event carbon footprint by using Greengage’s ECOmap.

Greengage-env.com

Hi James! Tell us a bit about your career journey and how you ended up in your current role.

I’ve been a chef for 20 years. I trained in London in Westminster Kingsway College on a three-year diploma, and then worked in restaurants and contract catering in London and abroad. I relocated to Liverpool and landed at National Museums Liverpool as sous chef and have been promoted twice during my time here – once to head chef, and now into my current role as head of kitchen operations.

What are the main differences between catering for large scale events, compared to when you were cooking in restaurants?

The biggest difference between what we do as an events company and a restaurant is the lead times, we know we’ve got longer to create an experience. Although restaurants can be pre-booked, you don’t know what’s going to be sold until it’s happening. We do a variation of events so we can do a bespoke fine dining dinner in one of our galleries for 20 people, but we can also do a dinner for up to 600 people in some of our spaces, often with bespoke menus.

Creating a Buzz

We spoke to Head of Kitchen Operations at National Liverpool Museums, James Behan, about his process behind event catering and how he designed a menu to preview an exhibition curated by National Liverpool Museums.

Tell us about the menu you created for the preview of the exhibition, Bees: A Survival Story?

We always start by discussing the original brief or concept idea. We’ll then take that concept and create and work dishes into it to suit the theme the client is looking for.

The brief here was to use inspiration from the natural world and highlight how important bees are for the planet by using ingredients and produce which bees were essential in terms of pollination, we served canapes that were inspired by this. We served fresh radish pods served with nutmeg and puffed grains, a whole radish served as a whole glass to replicate a potted plant and represent how the plant would be grown. There were also rice paper rolls served with edible flowers and fresh herbs and a simple Vietnamese dressing, and they consisted of very clean flavours. We also served bouquet cones which was a herb emulsion, popcorn shoots, and edible flowers. (All pictured.)

James’ favourites

Thing to cook at home A Sunday lunch with roast beef and Yorkshire puddings.

Comfort food

It’s a bit of a guilty pleasure but it’s got to be a full English breakfast.

Ingredient to work with

Having worked in seafood restaurants, I love cooking with fish and shellfish, there’s nothing better than fresh seafood.

Hospitality Action is a charity with a long history behind it, having been established 188 years ago in 1837. Mark Lewis, Chief Executive of the charity, told us a little more about its background: “We were created in 1837 by the coffee shop owners in Covent Garden. They decided to put together a pot so they could help people who had hit a problem in their lives.”

The charity has grown significantly since those days, offering vital assistance to those in the hospitality and events industry. There are several methods through which Hospitality Action aid industry professionals today. The charity’s bread and butter is grant giving. This takes two forms; firstly, providing cash sums to those who have hit financial difficulty and need help to get back on their feet. Secondly, the charity also provides help to those who need aid to buy tangible items. Recently, Hospitality Action managed to aid a family who was struggling to pay funeral costs for a deceased relative, so they could say goodbye to their loved one without extra financial pressure.

Hospitality Action also runs an Employee Assistance Programme (EAP): “This is a paid for service that an employer can buy into, investing on behalf of their employee base. It gives access to a whole suite of benefits including counselling

On the Front Foot On the Front Foot

We find out more about Hospitality Action, a charity for hospitality and events professionals, ahead of the Walk for Wellbeing fundraising campaign.

opportunities, one to one conversations, guidance, and signposting. I think it answers a need in the industry for an EAP that’s specific for the unique set of circumstances hospitality employees experience.” All of the funds raised from the service are fed back into grant giving. In addition to the EAP, Hospitality Action also runs a programme called Golden Friends, which provides support and companionship to those who have retired out of the industry, helping with loneliness.

Really it’s about encouraging people to look to themselves and prioritise their own mental health.

Naturally, funding these programmes needs finance, which is why Hospitality Action is putting on the Walk for Wellbeing campaign. Now in its fifth year, the Walk for Wellbeing will see eight 20km hosted

events will take place across the UK on 13th October. If you can’t make one of those, you can ‘Walk It Your Way’ between 10th October (World Mental Health Day) and 27th October.

“Really it’s about encouraging people to look to themselves and prioritise their own mental health,” Mark explains. “We all work terribly hard, and have laptops and phones that we’re never off, and so work can take over. So Walk for Wellbeing is premised upon encouraging people for a couple of weeks in autumn, to take some time out for their own mental health and to do it with other members of their team. It’s an initiative that encourages people to prioritise mental health and also creates vital funds for us.”

For the 20km walks on 13th October, there will be four events taking place up north, in Birmingham, Liverpool, Manchester, and Glasgow, but if you want one organised in your city, Mark encourages you to get in touch: “If anyone does think ‘I’d like to do that in Sheffield or Harrogate or wherever’, we’d be delighted to hear from them and we can support that.”

To get involved visit Hospitalityaction.org.uk

ClientNews

Know Your Lines with Prompting Plus

Prompting Plus is a company specialising in state-of-the-art teleprompting and autocue services that helps your event run as smoothly as possible, no matter what formality, or size.

Trying to commit a speech to memory is an unnecessary stressor in addition to the already demanding task of hosting an event. Prompting Plus has complete conference autocue and teleprompt solutions that include top-quality equipment and fully trained operators. Including these at your event means that those speaking can concentrate on getting their message across, rather than worrying about losing their train of thought, forgetting their lines, or missing a cue.

The addition of the teleprompter operator helps to give peace of mind as they will take care of everything to do with the autocue on the day of the event, including delivering and setting up the equipment, operating the system, and accommodate for any necessary script changes.

With different system options for any event type, Prompting Plus has an autocue and teleprompter to suit any set-up. In a completely fuss-free service, all you need to do is provide the script, share the event details, and leave the rest to Prompting Plus.

Promptingplus.co.uk

Leeds Marriott Celebrated 30 Years

Leeds Marriott Hotel celebrated 30 Years in Business with a grand celebration event that welcomed staff, suppliers, and fellow Leeds celebrities to an evening of glamour, fine dining, and entertainment.

The hotel, which is situated in the heart of the city centre, has for three decades stood tall as one of the most prestigious venues to stay at in Leeds, having recently undergone a multi-million-pound renovation to keep their standards at a consistent high.

The celebration event was no exception to this as the venue marked its 30th birthday alongside in-house neighbours Gino D’Acampo’s who also celebrated its first year on Boar Lane.

Hotel Sales Leader Zoe Hands said: “Thank you to everyone who joined us at our 30th birthday celebration and made the evening so special. We are lucky to have so many amazing clients to share this special milestone with.”

Since its doors opened in 1994, the hotel has established itself as a cornerstone of luxury, style and excellence in the heart of Leeds. Its commitment to providing unparalleled service and the highest standard amenities has also made it a proffered choice for both business and leisure travellers.

Marriott.com

New Website for Exclusive Entertainments

Deck out your next event with Exclusive Entertainments, which specialises in the supply of lighting, sound, audio visual, illuminated dance floors, power distribution, staging, and event production. Based in Harrogate, the company supplies a whole range of services and products for events, corporate clients, and venues across the north of England, and has launched its brand-new website detailing its range of services.

As well as high quality equipment, Exclusive Entertainments provides a team of dedicated professionals who are committed to making your event a success. The project manager will manage and keep track of the event production and support you through the processes.

The build crew sets everything up, including staging, rigging, screens, and PA. The team will also de-construct the set up after the event has ended to ensure the smoothest experience possible, from start to finish.

With over 30 years of experience in the event production industry, Exclusive Entertainments has got you covered with the knowledge, expertise, and equipment available for any event, no matter what type or size.

Exclusive-entertainments.co.uk

Net Zero Meetings and Events at Patina

Patina is Edinburgh’s first purpose-built net carbon zero conferencing facility that is powered entirely by renewables. With an onsite bakery and restaurant, Patina offers exceptional flexibility for all types of events.

The auditorium boasts four metre floor-toceiling windows which allow for optimal natural lighting and an excellent working environment. Fully equipped with state of art AV equipment, poised for your next event. The breakout space celebrates earth materials with a beautiful contrast between concrete and wooden features great for catering and exhibitors.

Patina’s restaurant is perfect for large scale events, with a capacity of up to 290. Centred around its stage and showcase bar, art deco in style with a warmth like no other. The space features show ready sound systems and smart lighting options, ready for any performance or presentation.

In the bakery you’ll find a perfect relaxed setting for smaller, more intimate events. With a capacity of up to 50, you and your delegates can enjoy your event surrounded by a welcoming ambience.

With delicious, locally sourced, and conscientious ingredients and a dedicated team on hand to help you every step of the way, no matter what your event, Patina is an excellent venue to host it.

Patinaedinburgh.com

Event Tech Co Receives Sustainability Certification

Present Communications has achieved certification to ISO 20121:2012 Sustainable Event Management. The company has prioritised sustainability since its inception as an early adopter and supplier of virtual and hybrid event technology, and ISO 20121:2012 delivers a recognised framework for sustainable event management.

Managing Director, Kieron Garlic, said: “Achieving this certification is testament to the hard work of the team and our continuing focus on sustainability. It also underscores the direction we are taking the business. Remote production and broader connectivity services facilitate the wider reach and impact of the events we work on and the content we produce. I am immensely proud of the team’s efforts and what they’ve accomplished which will ensure we are not only delivering impactful and valuable services but also delivering them in the most sustainable way.”

Present Communications has provided audio visual and event technology support for almost 20 years, offering a comprehensive range of video, streaming, filming, podcast, postproduction, and connectivity services to the events, experiential and broadcast industries.

Since 2008, it has provided video conferencing services for corporate events and on-site webcasting support to streaming platforms.

Presentcommunications.com

Best Event Management Award for Eventurous

Corporate event management company Eventurous has been awarded the Best Event Management Award at the first PA Show Summer Summit Supplier Awards.

The awards saw Personal Assistants and Executive Assistants attend in the hundreds to celebrate excellence in the events and hospitality industry and show appreciation for the supplies who make event planning easier for them.

Sales Director, Kieron Bowen, was there to accept the award and said: “What a great achievement for the team, the fact this was a voted for award is a huge testament to our passion and reputation in delivering excellence through unforgettable experiences not to mention our commitment to the values we operate by each day.”

In 2023, the business refined and relaunched its company values, promising to always deliver excellence in events, care for people and planet, collaborate and trust. The business has excelled post pandemic, resulting in the team doubling in size and becoming a go to agency for reliable, quality, and sustainable event management. Eventurous prides itself on offering clients everything under one roof, from venue finding, to event production, team building, and more.

Eventurous.co.uk

With increasing pressure on businesses to achieve Net Zero by 2030, there is an urgent need for government action to standardise both the methodology for calculating emissions and the way we state the results.

Currently there is a plethora of consultancy organisations offering to help businesses achieve their goals and, in some cases, offering certification but there is no agreed standard for either calculating emissions or verifying the results. Without this it is open to abuse and the public are likely to become increasingly confused and untrusting of the claims being made.

Much as I am loathe to see any more mandatory regulations placed on businesses – we have quite enough already – it is difficult to see how this is to be avoided if we are serious about dealing with climate change.

Last edition, we explored the evolving landscape of delegate experiences and how venues are integrating wellness into event planning. Now we turn our attention to the foundation of successful hospitality ventures — building outstanding client and agent relationships. At the heart of hospitality lies a truth often captured but seldom practiced: to truly excel, we must see our clients not as mere transactions but as partners in a shared journey.

Understanding Relationship Dynamics Hospitality thrives on connections, yet many in the industry still cling to the transactional approach: short-term engagements focused on immediate gains. However, as Will Guidara beautifully articulated: “If hospitality is truly about making people feel seen, it’s not about treating them like commodities… but like unique individuals.” This sentiment

Green Machine

Jim Winship, Secretary of the EIF (Events Industry Forum), discusses the need for collaboration across the industry when it comes to reducing carbon emissions.

Furthermore, we need to take emissions out of the commercial arena – it is not something we should be seeking competitive advantage over. Instead, we should be encouraging collaboration. Indeed, the Competitions and Markets Authority has recognised this by publishing green guidance promoting co-operation between businesses in this area.

While Scope 1 (i.e. emissions that the organisation directly controls such as fuel for vehicles) and Scope 2 (i.e. emissions that it can influence, such as the emissions caused by generating the electricity it uses) are both largely controllable, Scope 3 (those emissions caused by others that affect our businesses) is more complex as they involve emissions created by others, such as suppliers.

While there are opportunities under both Scopes 1 & 2 for businesses to share

experiences and learn from each other, it is in this third scope that collaboration can be most effective, particularly in industries where suppliers are common across the sector.

Until such time as government establishes a standardised methodology for calculating emissions, by coming together businesses can at least agree an industry-wide approach towards Net Zero which will be more meaningful than the laisse fair standards that currently exist. We as trade associations have an important role to play as they are generally best positioned to act as the catalyst to make such collaborations happen.

Eventsindustryforum.co.uk

Good Relations

Richard Smith, Chief Commercial Officer at Wyboston Lakes, discusses building client relationships.

underlines the shift from a ‘one size fits all’ mentality to a bespoke strategy that cherishes individuality.

The Flaws of ‘One Size Fits All’

No one enjoys the discomfort of fitting into a predefined mould. The ‘one size fits all’ approach not only overlooks individual client needs but also diminishes their experience. Imagine walking into a store to buy a suit and your handed something that is ‘one size’ and with no regard for your style, or preferences. That suit rarely fits perfectly and hardly ever leads to satisfaction. Instead, adopting a relational approach ensures each client feels valued and understood, directly impacting their loyalty and your brand’s reputation.

Expanding Your Toolbox

Incorporate digital tools to enhance personalisation without losing the human

touch. CRM systems can track preferences and history, enabling you to anticipate needs and impress clients with your attentiveness.

Challenges and Overcoming Them

Shifting from transactional to relational is not without its challenges, including higher initial costs and the need for skilled staff. However, the long-term benefits—increased loyalty, higher spending, and enhanced reputation—far outweigh these initial hurdles.

As champions of hospitality, our sector should excel in making every interaction not just serviceable, but sincerely welcoming—after all, if anyone can turn the ordinary into extraordinary through genuine relationships, it’s us.

Wybostonlakes.co.uk

CONQUER THE FOREST

The ultimate team building experience at Center Parcs Sherwood Forest, Nottinghamshire and Woburn Forest, Bedfordshire. Designed to encourage collaboration and improve communication, Conquer the Forest brings your team together with three competitive activities: geocache, aqua tree trekking, and laser combat.

A Flying Visit

Discover why airport hotels are an underrated venue type that can provide you with a fantastic experience for your delegates.

Corporate events play a crucial role in fostering relationships, unveiling new strategies, and boosting team morale. The choice of venue for these events can significantly influence their success. One venue type that has gained popularity in recent years is the airport hotel. Hosting your corporate event at an airport hotel can be a strategic and beneficial choice, not only due to the convenience of the location but also the phenomenal facilities available.

One of the foremost advantages of airport hotels is their unparalleled convenience for overseas delegates. For international participants, the journey can often be long and tiring. Having the event at a hotel located within or near the airport eliminates the additional stress of navigating through an unfamiliar city after a lengthy flight. Delegates can land, retrieve their luggage, and be at the venue within minutes. This convenience reduces travel fatigue, allowing delegates to arrive fresh and ready to engage fully in the event activities.

Airport hotels often provide shuttle services that make the transition from terminal to hotel seamless, giving event organisers less to organise. This is particularly beneficial for large groups, ensuring everyone arrives on time and together. The proximity to the airport also simplifies the departure process, enabling delegates to maximise their participation without worrying about long commutes to catch their flights.

While the primary appeal of airport hotels lies in their location, they are also impressive venues in their own right. Modern airport hotels are equipped with state-of-the-art

facilities that cater to all types of corporate events, from intimate meetings to large conferences and exhibitions.

These hotels often feature expansive conference rooms, high-tech audiovisual equipment, and professional event planning services. The staff at airport hotels are experienced in handling business events and can provide invaluable support in organising and executing your event seamlessly. Additionally, these venues typically offer high-speed internet and other essential business amenities, ensuring that your event runs smoothly.

The ambiance of airport hotels can also add a unique charm to your event.

Many of these hotels boast stylish interiors, contemporary decor, and luxurious accommodations that can leave a lasting impression on your guests. The combination of convenience and sophistication makes airport hotels an attractive option for corporate gatherings.

Another advantage of hosting your corporate event at an airport hotel is the array of amenities and services available. These venues are designed to cater to

the needs of business travellers, offering a range of services that can enhance the overall experience of your event. From fine dining restaurants and casual cafes to fitness centres and spa services, airport hotels provide a holistic environment where attendees can work, relax, and socialise.

With spacious accommodations, not subject to crammed city-centre limitations, you’re able to ensure that attendees have a comfortable stay. This is particularly beneficial for multi-day events, where participants can conveniently retire to their rooms without the need to travel to a different location.

Airport-based venues can also be a cost-effective solution for corporate events. The proximity to the airport reduces transportation costs, and the comprehensive nature of the services offered can streamline your event planning and execution, potentially lowering overall expenses. Additionally, many airport hotels offer competitive rates and package deals for corporate events, making them an economical choice without compromising on quality.

Flying Ahead

We spoke to Hyatt Place London Heathrow Airport’s Director of Sales, Olga Satrevica, about why the airport hotel is a great location for UK and international meetings and events.

When it comes to selecting the perfect venue for your next corporate meeting, conference, or social event, Hyatt Place London Heathrow Airport stands out as an exceptional choice. Situated just a fiveminute drive from the UK’s busiest terminals, the hotel offers unparalleled convenience for events and business travellers.

There is a diverse range of event spaces that can be tailored to meet various requirements, as Director of Sales, Olga Satrevica tells us: “We offer a wide range of flexible meeting spaces which all feature modern AV equipment, and most are filled with natural daylight. Our two largest spaces are 125 sq. metres each and can accommodate up to 80 delegates in theatre style. Additionally we offer rooms that can cater for small meetings of 10 delegates, interviews or training sessions; or medium sized events with a space that’s 52 sq. metres with a capacity of up to 40 delegates theatre style, all featuring natural daylight.”

Having such flexibility means the range of events that can be held within the spaces is wide: “Our flexible event spaces are perfect for a wide range of events. We regularly host corporate meetings, training programmes, social events, conferences, dinners, and cocktail receptions. Whether you’re planning a small team meeting or a largescale corporate event, our flexible facilities can be tailored to meet specific needs, whether it’s adjusting seating arrangements, incorporating branding elements, or creating unique dining experiences. Our experienced events team works closely with clients to ensure every detail is tailored to their vision.”

There are a few unique features and amenities of the hotel too that Olga is keen to point out: “Selected rooms offer access to a large patio area, ideal for outdoor gatherings and BBQ setups. The hotel’s convenient location and seamless transport links to central London add to the appeal, making it an ideal choice for both local and international delegates.”

Hosting an event at an airport hotel offers several unique advantages. As Olga explains: “The convenience of being close to Heathrow Airport makes it easy for international guests to attend, and Hyatt Place’s location provides a quick and straightforward commute to central London, allowing guests to explore the city’s vibrant culture and attractions in their downtime. This blend of accessibility and comfort makes Hyatt Place London Heathrow Airport a perfect choice for your next event.”

Choose Hyatt Place London Heathrow Airport for your next event and experience the perfect blend of convenience, flexibility, and top-notch amenities. The dedicated team is on-hand to ensure your event is a resounding success.

Hyatt Place London Heathrow Airport

The Grove Bath Road

West Drayton UB7 0DG Hyattplacelondonheathrowairport.com

We spoke to one of the Co-founders of Crewfare, Jordan Scheffler, about the travel booking platform and how it can take the stress out of organising the travel for your next event.

Travel

Sorted

Crewfare is a startup that customises travel solutions for event organisers and delegates that gives organisers the ability to capitalise on travel while providing delegates with a streamlined and simpler booking solution.

The programme was founded in 2021 by Jordan Scheffler, Jason van-Esso, and Zach Picon: “We all came from the events world, I used to produce large music festivals and events, Jason produced destination trips, and Zach was in the hospitality world. Something we always found was that there’s lots of solutions out there for one person travelling to a destination, but there really aren’t great solutions for group travel. Coming from that world, we wanted to allow event organisers to monetise and streamline that process, while also giving attendees better opportunities to travel, and give them better ways of doing so,” Jordan explains.

Jordan describes the benefits of using Crewfare for event planners: “We’ve created tools to help event organisers with managing room blocks, sending out private links to different groups for their booking, sourcing group blocks in their areas, and basically everything in between. We want to be a 360-degree centralised software where event organisers can come in and manage every aspect of group travel.”

Crewfare offers a range of different products for all travel booking needs. Launchpad is a tool for organisers to simplify some of the event planning processes. Jordan tells us the typical customer experience for event organisers: “You go from sending out an RFP (request for proposal) for your event, to contracting within the system, to negotiating rates, and

then uploading them to a booking portal, called Backstage, for your customers to book right there and then. So, you source on Launchpad, and sell and manage everything else on Backstage.”

Jordan explained the changes he’s seen travel booking for events since Crewfare was founded three years ago, saying: “When we first started, everyone wanted to talk about event travel, that’s what made us so exciting, nobody had really thought about making money from travel. Now we’re at the point where hotels themselves are starting to think about how they can get connected with experiences. Event planners want to find ways to get more involved in experiences outside of the normal. I think there’s a much larger focus on large scale event travel and how it ties into what everybody’s doing, not just the attendee and event organiser.”

Jordan tells us why Crewfare offers an easy solution to event planner’s travel booking needs: “Our goal is to completely centralise all of the different processes for group travel in one place, instead of doing everything on spreadsheets and working with different platforms, we want to make your job as easy as possible by giving you tools internally to make it happen. As a young company that’s growing and is really focused on technology, we don’t have the red tape of a large roadmap that we can’t make any changes, so we can do anything that event planners would like to see. Our goal is to really customise the software based on feedback, and we’re in the early stages where we want to keep refining our services, so we’re very agile.” Crewfare.com

Far and Wide

Bringing together delegates from around the world? DoubleTree by Hilton Newcastle International Airport offers the perfect venue for your next event.

The DoubleTree by Hilton Newcastle International Airport hotel offers contemporary upscale hotel accommodations immediately adjacent to Northumberland’s Newcastle Airport. Situated just steps from the terminals and long-term car parking, it’s the perfect base for stayovers or layovers in Newcastle, not to mention a fantastic event venue in its own right.

The venue’s largest function room, the Holly Suite is located in the lower level of the hotel and can host groups of up to 150. The space features its own private bar, mood lighting, and a private lobby and breakout area, making it the ideal choice for conferences and dinner events.

The city centre is only 20 minutes away, and easily reachable by Newcastle’s metro light rail system. Delegates can explore the city or relax in attractive modern guest rooms featuring fresh baths, flat panel TVs, generous work surfaces

with data ports, luxurious Sweet Dreams beds, and complimentary wired or wireless high speed internet access. Guests can also enjoy upscale hotel amenities such as a well-equipped fitness centre, inviting coffee lounge, and in-room dining.

For those looking to relax and dine on-site after a day of travelling, the bar offers a chance to meet friends or colleagues for a glass of wine in the evening, and there’s Fratellos restaurant, serving cuisine form around the world and freshly prepared local favourites for breakfast, lunch, and dinner daily.

Guests can also ensure they start the next day right with the extensive DoubleTree Breakfast buffet. And with business to do, complimentary Wi-Fi is available in all public areas, along with a fully-equipped business centre.

Doubletree-newcastle.co.uk

New York, New York!

Take your next event stateside with one of the many venues that the lively metropolis of New York City has to offer.

No matter what your event, meeting, or conference entails, there’s bound to be something to suit it in New York. With never ending options for business connections, corporate venues, accommodation, and entertainment, delegates will be enriched throughout their entire time in the city that never sleeps. There are many spaces across New York to suit any whatever you have in mind, so here’s our pick of a few of the best.

Jacob K. Javits Convention Centre

Commonly known as the Javits Centre, this 3.3 million sq. ft convention centre is one of the biggest and busiest in America. Not only does the award-winning space offer the scale and versatility to host any event of any size, Javits Centre has sustainability at the forefront of its ideology. The centre hosts the biggest green roof in New York State, at almost seven acres, which has decreased energy consumption at the centre 26% in the last 10 years. The roof is a wildlife sanctuary for dozens of local and migratory bird species, several bat species, and thousands of insects. There’s also has a farm on the roof where up to 50 crops are grown, as well as several bee hives which produce 100 pounds of honey annually to use in catering and provide unique farm to table experiences. As well as traditional event spaces, the Javits Centre rooftop terrace and the indoor pavilion offer flexible and stunning options surrounded by an orchard, pollinator meadow, and shade garden, to make your New York event even more memorable.

Javitscentre.com

Capacity: Up to 3,900

Suitability: Exhibitions, meetings, trade shows, and conferences

Accommodation nearby: Arlo Midtown, Equinox Hotel, and Crowne Plaza HY36

The Pier Sixty

Located on the iconic Chelsea Piers in the heart of New York, The Pier Sixty collection consists of three different unique waterfront venues, each with sweeping views of the city. The team have expertise in events management and work closely you to provide a seamless event from start to finish. With expansive floor to ceiling windows that bathe the rooms in natural light and showcase breathtaking views, each venue provides a connection to the outdoors which refreshes the spirit and stimulates creativity and innovation. The venues come complete with state-of-the-art audiovisual equipment, robust WiFi capabilities, and technical support to ensure you stay connected and everything runs as smoothly as possible. Also

equipped with outdoor spaces to relax, socialise, and network in, Pier Sixty has both business and pleasure opportunities. And don’t forget to fuel your creativity by enjoying innovative and seasonal menus by Pier Sixty’s renowned culinary team, lead by Executive Chef Matt Tiscornia.

Piersixty.com

Capacity: 130-2,000

Suitability: Meetings and conferences

Accommodation nearby: Selina Chelsea, The High Line Hotel, and Leo House

OASIS by Workville

OASIS is one of the city’s best boutique coworking and events space because of the wide range of customisation available. The space was created with your brand’s privacy, productivity, and company goals in mind. Each floor features your own private space with open desk workstations, conference areas with display monitors, a kitchenette, a lounge, a café area, two private bathrooms, and rooftop access so it is perfect for more personal gatherings. The rooftop offers picturesque views of some of the New York skyline, perfect for networking and socialising, surrounded by the cityscape. Events planners can elevate and customise their experience at OASIS with exclusive catering provided by the venue, as well as each floor having a customisable setup to choose from boardroom, classroom, u-shape, theatre, and pod style, making it perfect for whatever kind of event you’re hosting.

Workvillenyc.com

Capacity: 20-75

Suitability: Private office, meetings, and training sessions

Accommodation nearby: The New Yorker, Even Hotel, and Pendry Manhattan West

The Glasshouse

With towering windows that give breathtaking 360-degree views of the Manhattan skyline, Hudson River, and beyond, The Glasshouse is a unique venue that’s perfect for hosting your event with an amazing backdrop. The space was newly opened in 2021, and has a sleek and modern design, equipped with the latest technology and exceptional catering to give delegates the best time possible. The upscale neutral design of the spaces compliments many diverse design styles, so no matter what theme you have in mind, the space be customised exactly to however you imagine. Whether it’s a traditional events room, rooftop terrace, or VIP lounge that you need, The Glasshouse will have you covered. The combination of flexible floor plans, built-in production infrastructure, and full-service events planners, makes The Glasshouse one of New York City’s most premier venues.

Theglasshouses.com

Capacity: 130-2,000

Suitability: Meetings, exhibitions, and conferences

Accommodation nearby: Ink 48, The Skyline, and YOTEL

Lavan 541

Lavan has two distinctive event spaces in New York, one in Chelsea which is Lavan 541, and one in Midtown which is Lavan 641. The most unique of these spaces is Lavan 541, which has 5,000 sq. ft of open space and 20-feet high ceilings, designed to host inspirational and innovative experiences. The venue has a built-in, cutting-edge sound and lighting system as well as a permanent installation of 270-degree projection mapping. If you’re holding an event in one of the most modern cities on the planet,

Capacity: Up to 300

Suitability: Meetings, product launches, and conferences

Accommodation nearby: The Moore, Lamartine Chelsea, and Courtyard Manhattan Midtown West

The Plaza

The Plaza is arguably one of the most iconic hotels in all of New York, providing a link to the city’s history and elegance. Right next to Central Park, it’s a perfect place to immerse yourself and delegates in the magic of the city. The hotel boasts six flexible breakout rooms, a grand ballroom, and a terrace room, each with different capacities to hold as many attendees as you need. The six breakout spaces can host 10 to 500 people and are completely customisable, allowing you to work closely with the hotel’s events team to design them to suit what you’re looking for. The Terrace Room is the perfect location if you’re hosting a conference, with a theatre capacity of 400. The Terrace is rich with its own history and charm and holds some of the most beautiful architecture in the whole hotel, with crystal chandeliers replicating those at the Palace of Versailles. Choosing The Plaza as your venue will not only make for an unforgettable event, but also provide a once in a lifetime opportunity for delegates to immerse themselves in an iconic New York institution.

Theplazany.com

Capacity: 10-1,000

Suitability: Meetings and conferences

Accommodation: 282 rooms

It’s a familiar situation: you have a massive event coming up and you’re brainstorming themes to centre it around, but struggling to find the “one”. A themed event can be great fun if executed well, but hitting upon the wrong theme for your event could spell disaster. Trendy and popular themes come and go, so which ones are a big hit at the moment?

Event themes have been big hits at Grantley Hall lately, says Carla: “This year, Grantley Hall has hosted several recurring themed events that have been particularly popular. These include glamourous Gatsby parties, Winter Apres Ski parties, Italian Garden Renaissance events and Ibiza themed events including the Ibiza Party hosted annually.”

A huge part of hitting whatever theme you’re using is making sure that your venue is suited to it, as Carla explains: “Grantley Hall’s unique features and ambiance naturally complement these themes, making them a hit. For example, for an Italian Garden Renaissance feel, the

Carla

Smith, Wedding & Events Manager at North Yorkshire’s exclusive Grantley Hall, tells us about the popular themes she’s seeing at the venue.

stunning gardens and grounds offer the perfect backdrop for an Italian theme. Guests often remark that the setting feels like a different world, especially on sunny days.

“The bi-annual Yorkshire Children’s Charity Ball in September, held in a glass marquee, enhances this theme to the next level.

While for a fun, holiday-like atmosphere, which is always appealing. Ibiza parties are vibrant and energetic, while Après Ski events provide a cosy, festive feel. We are currently planning our next Après event for mid-October 2024. Additionally, for the Gatsby theme, the subterranean Valeria’s champagne and cocktail bar at Grantley Hall is ideal for decadent parties such as these, with its inherent glamour and exuberance enhancing the overall experience.”

Aside from the venue, incorporating a theme into your event is a delicate balance of décor, entertainment, and even food and drink, Carla has some tips for planners for three of her favourites:

Italian Theme

You can create an outdoor-indoor feel with large rustic urns, beautiful summer flowers and water features like fountains

and floating candles. We would also suggest adding a touch of glamour with large crystal chandeliers for example.

Après Ski and Ibiza Party Theme

Focus on entertainment with a DJ and saxophonist playing party music. Use clever lighting and themed props — palm trees for Ibiza and ski accessories for Après Ski. Enhance the fun with activities like glitter face painting.

Gatsby Theme

Embrace the glamour with gold decorations, beads and beautifully presented food incorporating edible flowers. Ensure there’s plenty of champagne to complete the luxurious vibe!

Corporate event entertainment

• Full size F1 car simulator

• Linked F1 racing seats

• Full size motorbike simulator

• Giant Scalextrics

• Team building

• And much more…

Sobering Thought

In an age where the non-alcoholic beverage industry is bigger than ever, we spoke to Scott Wright from drinks supplier Mix & Twist to see if the events industry is following suit.

Along with the focus on health and wellness in recent years, the trend of low and no alcohol beverages is rising. This trend has made its way into the events world, with companies now organising activities that are completely alcohol free. We’ve come a long way from the only non-alcoholic drink options being just water or juice, factoring in mocktails and alcohol-free beers is a great way to stay inclusive without being boring, while still having the social element that people love.

Scott Wright, the Events and Marketing Manager of Leeds-based suppliers Mix & Twist, spoke to us about why he thinks non-alcoholic events are on the rise: “Corporate clients are a lot more conscious about alcohol and being able to cater to many diverse needs within the workspace. Whether it’s for religious reasons, health reasons, or just something different to a standard juice or soft drink, clients want the experience that you’d get with a cocktail, minus the alcohol. Much like our corporate clients, despite us being a mobile bar company, we promote responsible drinking where we can, and alcohol alternatives are a great way to do this.”

According to a survey conducted by Conference & Incentive Travel (C&IT), 78% of event professionals that were asked said a greater emphasis should be placed on serving interesting mocktails, this is something that Mix & Twist are passionate about: “Our mocktail package has always been an option and a lot of our normal

cocktails can be made non-alcoholic. Our cocktail brochure has a dedicated mocktail page where we offer bespoke options as well. We also have a team building cocktail masterclass, and all the cocktails we provide there can be made as a mocktail too. It’s good for making sure that people don’t feel left out and are still getting the same experience that you’d get if you were doing the cocktail version.”

“Corporate clients are making events more inclusive. In this past week alone, I’ve quoted three or four mocktail services for corporate clients recently, so there’s an increase in the desire for it,” says Scott. “Providing alternatives to alcohol has grown quite a lot in the last few years, especially after COVID. It’s becoming more of a norm nowadays. I would say that the pandemic is the main factor why people became a lot more health conscious, it was a period of self-reflection time and realising that we don’t need to drink as heavy anymore. With live events back again, people still want the social aspect that surrounds drinking culture, but without things like the hangover.”

Providing alcohol alternatives at your event can create a more professional atmosphere as it allows delegates to stay focused and maintain a clear mind which promotes productivity and engagement throughout the event. They’re also a great conversation starter and icebreaker, helping to encourage networking and socialising among delegates.

Present and Correct

PowerPoint presentations are ubiquitous. Yet, the term “Death by PowerPoint” has become a common lament at events, signifying the tedious and ineffective use of slides. Fortunately, a variety of software tools can help transform your event’s presentations from monotonous to mesmerising. Here, we explore some of the top software options that can add creativity, interactivity, and visual appeal to your PowerPoint presentations.

Prezi | Free with paid options

Prezi offers a dynamic alternative to traditional slide-by-slide presentations. Its zooming user interface allows presenters to navigate through a canvas that can zoom in and out of different topics, creating a more engaging and visually stimulating experience. This non-linear presentation style creates a fastpace and vibrant display, allowing you to use zooming transitions for emphasis. It’s also easy to put together, with customisable templates and design tools.

Prezi.com

Canva | Free with paid options

A versatile design tool that can be used to create stunning presentation slides, Canva is one of the more popular AI products which has surfaced in the last few years. With an extensive library of templates, images, icons, and fonts, Canva makes it easy to design professional-quality slides even if you don’t have a background in graphic design. The software is simple to use, with a drag-and-drop interface and thousands of customisable templates.

Canva.com

Haiku Deck | from $9.99 per month

Haiku Deck focuses on simplicity and beauty, encouraging users to create presentations with minimal text and impactful visuals. It’s a great tool for storytelling and keeping the audience’s attention. This interface is easy for beginners to use, and it’s stand-out feature is the automatic formatting, allowing you to create consistent visuals across multiple slides. Haiku Deck’s templates are designed

for visual storytelling, and its expansive image library will help illustrate any narrative.

Haikudeck.com

Visme | Free with paid options

One of the simplest to use softwares available, Visme is a comprehensive presentation tool with powerful features. It allows users to create visually appealing presentations with infographics, data visualisations, and multimedia elements. The drag-and-drop editor is intuitive for complete beginners to use and can create interactive elements such as videos and animations which will keep your delegates engaged.

Visme.co

Adobe Express | Free with paid options

As one of the standout names in computer software it’s not surprise that Adobe has its own PowerPoint alternative. Adobe Express –previously named Adobe Spark – allows users to create standout presentations with its powerful design tools. The draw here is that integrates well with other Adobe products and provides a wide array of customisation options. This is a professional-grade design tool, which also has options for adding animations and voiceovers.

Adobe.com

Microsoft Sway | Free with paid options

Even Microsoft – the tech giant which made PowerPoint – has its own PowerPoint alternative. Microsoft Sway is a digital storytelling app that helps users create interactive reports, presentations, and personal stories. It’s particularly useful for creating presentations that can be easily shared and viewed online, great for virtual and hybrid conferences. Sway offers automated design suggestions, integration with Microsoft Office, and a web-based platform for easy sharing.

Sway.cloud.microsoft

One to Remember!

Why you should think outside of the box when choosing where to host your next event.

Something different

Events can often be repetitive and monotonous so switching up the location to somewhere a little more exciting will create a refreshing change of pace. Although traditional venues are undeniably reliable, they often follow a standard format level which can feel predictable at times. Attendees are much more likely to remember an event, and talk about it with others, if the location is fascinating and different.

Our suggestion

At Edinburgh Zoo there are a number of events spaces you can use, surrounded by stunning gardens and a whole array of animals. Presentations can be held in the Budongo Lecture Theatre, which has a view into the zoo’s chimpanzee enclosure, something that delegates won’t be forgetting in a hurry.

First impressions count

If you’re hosting an event, first impressions are often make or break for whether your delegates will enjoy themselves or not. Creating a good impression makes for more enthusiastic delegates from the very beginning, which in turn gives the event a better energy throughout the course of the day. Hosting at a unique venue can help to raise the wow factor of an event and is something that attendees will inevitably talk about as soon as they arrive. Having a more unconventional atmosphere also helps to engage people, enhancing their personal experience and connection to the event.

Our suggestion

Jodrell Bank is an observatory located just a short drive from Manchester city centre, that’ll impress delegates from the start. This UNESCO World Heritage Site is eyecatching and is home to several meeting rooms and lecture theatres, including unique experiences such as the 3D Dome Planetarium.

All about aesthetic

There’s no denying that social media is one of the most powerful marketing tools in today’s world. Choosing a venue that looks aesthetically pleasing and gives moments that delegates want to share on their social media platforms is incredibly valuable. Unique venues usually have a more interesting backdrop for photos, that are easily customisable to suit your brand. Delegates that share this captivating content can amplify your event and brand’s reach, effectively providing free promotion. What could provide more stunning backdrops than holding your event in a castle? The UK is home to many beautiful castles that are rich with history.

Our suggestion

Lumley Castle in Northumberland hosts elegant meeting rooms which date back to the 14th century. With accommodation, meeting rooms, and dining facilities that transport your attendees to a different era, they’re bound to want to share their experience online.

Get people talking

Unique venues give an increased chance for networking opportunities among delegates, as the novelty and intrigue of the environment encourages people to interact and share their experiences, which in turn creates a sense of community. Not only is holding an event at one of these venues great for networking during the event, but also after as well. Attendees are much more likely to spread the word about a memorable venue, whether it’s to friends or family, or during networking, it’s bound to get your business’ name out there.

Our suggestion

A museum like the Great North Museum in Newcastle is a great choice of unconventional venue to host your event that will spark a conversation. Great North Museum has many unique spaces for hire, including the Living Planet Gallery, where delegates will find themselves surrounded by animals from a great white shark, to an elephant.

LUMLEY CASTLE IN NORTHUMBERLAND

JODRELL BANK

EDINBURGH ZOO

We

An Intimate Affair

speak to Karen Stephenson, Owner of Kirkby Fleetham Hall Estate, to find out what an

While it can be easy to focus on the idea that ‘bigger is better’, smaller and intimate spaces can still make a big impact. Keeping things intimate can create a low-key and cosy atmosphere at events which delegates love, especially those from the big city. An intimate setting allows you to create an escape, personalise the event towards the delegates, and make them feel more appreciated.

Kirkby Fleetham Hall Estate is the final word in intimate events, with small spaces scattered throughout the estate and just eight stylish bedrooms and three on-site cottages: “In the estate itself we have a lot of small spaces which are described as enchanting,” Owner Karen Stephenson explains. “We had a gentleman who came over from York the other day and his description was that it was a ‘hidden gem’, which is what a lot of people have called our spaces.”

The team is experienced in hosting meetings, team-building retreats, or executive conferences. Its intimate event spaces provide a charming atmosphere to impress your delegates with: “You come through the gate and through the woodlands, and then the estate sits very Jane Austen or Bridgerton-like, down at the bottom of the hill. In terms of the different areas, there’s a beautiful stone humpback bridge looking out over the house. There’s also a gorgeous area where there’s a jetty over the lake.”

In contrast to an expansive space, being tucked away in a smaller space can give an impression of an exclusive air: “The best kept secret is the aptly named Secret Garden, which is walled. It’s stunning, with a grass walkway between herbaceous flower borders. And within that space there

is a glass Orangery, where you can have an intimate event for up to 30.” Large events can sometimes be overwhelming, with numerous distractions and competing activities. In contrast, intimate venues can create an environment that is more conducive to focus and productivity. The controlled setting allows for better management of the event’s flow and schedule, ensuring that delegates remain engaged and on track.

“The estate is for exclusive use, so people take it over and they get the whole grounds for a day or for a few days. What lots of people are doing is coming on the Friday and then having a multi-day event over the weekend and utilising the outdoor activities.” With exclusive use of the estate, event organisers can tailor the environment to better suit the needs and preferences of their clients. This personalisation can extend to everything from the décor and ambiance to the catering and entertainment, enhancing the overall experience.

Kirkbyfleethamhallestate.com

Off to the Races

Racecourses offer a fantastic day out, allowing you to treat your clients in stylish surroundings.

Corporate hospitality has evolved significantly over the years, with businesses seeking unique and memorable experiences to impress clients, reward employees, and foster networking opportunities. Racecourses, with their rich history, dynamic atmosphere, and versatile facilities, have emerged as exceptional venues offering an adrenaline fuelled event clients won’t soon forget.

The energy and thrill of the races create a lively and engaging backdrop for a unique event, and clients can enjoy the spectacle of the biggest names in racing in action at courses across the area, adding an element of excitement that is hard to replicate in more conventional venues. This unique atmosphere can help break the ice, foster conversation, and create lasting memories for all delegates.

With state-of-the-art facilities designed to cater to a variety of corporate needs, from private boxes and luxurious suites to well-appointed conference rooms and expansive dining areas, these venues offer flexibility and convenience. At Wetherby, for example, the Millennium Stand provides panoramic views of the course, ensuring

that guests have an excellent vantage point to enjoy the races while participating in the event, or a private marquee can be arranged. A range of hospitality packages await at Catterick, including exclusive access to private areas, gourmet catering, and dedicated event staff to ensure a seamless experience.

With experience in hosting largescale events, most courses provide comprehensive event management services allowing you to focus on your guests and objectives rather than the minutiae of the day’s execution. The availability of audiovisual equipment, high-speed internet, and other technical amenities further enhances the convenience for corporate clients. And whether it’s a small, intimate gathering or a large-scale get-together, these venues can tailor their offerings to budget with a range of finishing touches, including a champagne reception, canapes, drinks packages, and afternoon tea, and more.

As with many sporting settings, racecourses offer an exciting alternative to the norm.

I absolutely love my job, especially race days! I feel incredibly fortunate to be in the midst of the energetic atmosphere of a busy race meeting. I enjoy watching the horses parade, noting their varying levels of calm and excitement, before a rainbow of colour appears as jockeys arrive to mount and head out to the track.

I feel the vibration as thunderous hooves gallop past the stands and the excitement of the crowd is infectious as horses navigate the fences and jockeys strategically manoeuvre their way through the field. I rarely catch a race finish but hear the cheers from the crowd intensify to a roar, as the winner crosses the line.

Back in the Winners’ Enclosure, I witness the elation of the winning connections and the absolute adoration they have for their horses. And then it starts again, as horses parade for the next race.

Winning Post

Maddy Clarke, Hospitality & Events Co-ordinator at Wetherby Racecourse, tells us about her day at the races.

You can experience all of this and more, as horse racing is a sport that everyone can get involved in and is one of the most popular outings for corporate hospitality clients.

Wetherby is a charming country racecourse that provides first-class facilities while retaining a warm country welcome. We offer a variety of hospitality packages suitable for parties of all sizes, and our private hospitality suites and trackside viewing restaurant offer unrivalled viewing of the racing action, from an elevated vantage point near the finish post.

Renowned for its challenging yet fair jumping track, Wetherby offers exhilarating jump racing. Combine the thrill of the chase with an outstanding dining experience and the opportunity to spend the day with colleagues, clients, family or friends, with time between the sporting action, to catch up, relax, and socialise.

Horse-racing provides excellent value for money, whether for business or for celebratory purposes. And don’t forget horse racing

YOUR RACING..

in Yorkshire continues long after the Ebor meeting has closed, and the nights start drawing in.

Wetherby’s season kicks off on 16th October, and we jump through Christmas, leaping into the New Year and beyond. Newly introduced flat racing is available during April and June.

Sadly, not every day can be a race day, but another aspect of my role that I particularly enjoy is directly engaging with our hospitality clients, from initial enquiry stage, through to booking and personally ensuring that the onthe-day experience is everything we promise!

I would love the opportunity to show you what I enjoy most about Wetherby Racecourse, so please pick up the phone and give me a call.

Contact Maddy: Email: hospitality@wetherbyracing.co.uk Tel: 01937 582 035

All in a Day’s Work

Hi Paul! Tell us about how you landed the role?

I was here as a Deputy Manager back in 2014, and then my son was born, so my wife and I moved away to be close to family. But over the last 10 years we always spoke with fondness of Château Rhianfa and Anglesey and this part of the world. I was working as a General Manager when I got a phone call saying that a job had come up in Wales. I hadn’t been able to find a job that could match my expectations, but I was told: “No, you’re going to want to see this one.” And it was Château Rhianfa! I applied and I was lucky enough to get the position. It almost seems that it was meant to be.

What does a typical day in your role look like?

There is no such thing in hospitality! I think that’s one of the major attractions of the industry. You have so many different people coming through the door. A typical day for me starts at around 7.30/8am with a walk around the grounds and the building, and to get ahead of a couple of things. I’ll check the appearance of the building, making notes as I go along, and from 8am to 9am make sure everything is ready for breakfast and the day’s events. Check-out for us is at 11am, so I like to be around reception to talk to our guests, get any feedback and so forth. Through the day there’s always back of house stuff that you need to do to pay the bills, so to speak. Afternoons are busy with check-in is from 2pm to 3pm, and we are a popular venue for afternoon teas. I usually finish for the day at around 6pm.

We find out what the day-to-day looks like for Paul Newman, General Manager at Welsh event venue Château Rhianfa.

What is your favourite part of your role?

Meeting new people and developing the team. When I come into a new role, I very much believe in the old tagline: “People, Product, Profit”. The first job is to get the right people, discuss the product you’re going to offer, and then the profit takes care of itself.

What kind of event spaces does the venue have?

Château Rhianfa was built in the 1840s. The original name was Plas Rhianfa, which means Lady’s House. In the house, they built a giant banquet hall where they used to host parties. With the views of the Menai Strait in Snowdonia, we believe it to be a very inspiring space. We have eight fabulous meeting spaces, 27 elegant Victorian inspired rooms and suites, and our location means we can offer incredible outdoor activities.

What is it that makes Château Rhianfa special?

It’s a French-inspired château. You’d never be able to build a house like this nowadays, into the banks of the Menai Strait, it wouldn’t be allowed to happen. Sir John Hay-Williams built it for his wife because they used to go on holiday in the Loire Valley and she used to sketch the châteaux. So, he built this place – somehow in secret – for her and his daughters, so they had somewhere to be looked after once he passed. It’s the history that makes it special, as well as the location.

Chateaurhianfa.co.uk/corporate

SeaSon’S GreetinGS

No event can take place without collaboration. Across event sites, right now, there are myriad collaborations that are bringing creative ideas to life; it’s been the same for decades, even centuries.

For NOEA, and our colleagues at The Showman’s Show, we’ve been collaborating with the event industry for 45 and 40 years’ respectfully this year. Certainly, cause for celebration, not least as we have both endured so much, so recently.

To celebrate we’ve joined forces with a relative upstart (!), our friends at Qdos Event Hire, a NOEA supporter and a real champion of the wider industry; they’re celebrating 15 years in business. So, what better way to celebrate than to bring all

There’s more than just the racing on offer at Catterick Racecourse. Its relaxed, rural setting with views over the lake in the centre of the course and exceptional road network access makes it a perfect venue for meetings and smaller conferences.

Just five minutes from the A1, Catterick Racecourse provides an ideal meeting place and can offer excellent value and a more informal feel than many of its larger competitors.

With a range of smaller meeting rooms, as well as larger indoor and outdoor spaces, venue hire packages are tailored to suit individual needs.

This year, Catterick Racecourse is also offering Christmas parties, for 75 or more

people, in the Dales Stand throughout November and December. Opened in 2021, the Dales Stand is a two-storey building offering excellent views of the racecourse. Enjoy private use of the Dales Stand, ample free parking, cash bar facility and a three-course meal to celebrate the festive season!

Alternatively, if you’re looking for something different for your Christmas Party, Catterick’s race day on 17th December offers the perfect opportunity to get in the festive spirit, with a choice of either a private suite or table in the Winning Streak Restaurant for you and your team to watch the racing in style.

Catterickbridge.co.uk

A New World

Susan Tanner, CEO of the National Outdoor Events Association (NOEA), introduces a new collaborative project.

our numbers together and create The Event 100 Club.

We’ll do this by putting together an experience at The Showman’s Show, which you’ll find on the Qdos stand, which celebrates nearly half a century of UK events, the people, the places and the experiences that have made us the envy of the world. Over the course of the show, we’re hosting networking events, meetings, and inviting business and governmental stakeholders to talk to us about the events industry, in this celebratory space.

It couldn’t be more fitting as, with NOEA, we look to the future with our Back. Better.Bold strategy and our forthcoming convention which focuses on the New

World Events 2025. More importantly though, we’re encouraging event professionals up and down the country to join us, see what we’ve created, and spend some time celebrating the good of our industry.

We choose to do this in-person because we believe that when people get together, when they collaborate, great things happen. This won’t be the only collaboration taking place at The Showman’s Show, but it gives us the chance to tip our hat to this great industry of ours, and its exciting future ahead.

Noea.org.uk

NorthinBrief

Communication in Crisis

Chris Lewis, an experienced PR and crisis communications specialist, has established a new venture, Crisis Communications, equipping organisations to communicate professionally in a crisis.

Many leading groups and independent properties update their crisis communications plan annually just as they check that the fire extinguishers work properly and that all the fire marshals know their roles. That is best practice in both crisis preparations and in crisis communications.

Chris believes that preparation is key and having an up-to-date crisis communications plan by making sure everyone knows what to do is vital. Handling a crisis badly can cause loss of business, severe damage to the brand’s reputation, and loss of trust. Communicating calmly and appropriately in a crisis is vital in alleviating concern, or even panic, especially when there is a lack of information, misinformation, and rumour.

When auditing the crisis preparations of a property, the new venture will manage key elements such as who will draft or approve

a press release and monitor broadcast coverage; if the business has a well-defined plan for key roles in a crisis; and if the crisis occurs on a weekend or public holiday.

Liverpool Group’s Social Value Plan

The ACC Liverpool Group has launched its latest social value plan which outlines the organisation’s commitment to driving a positive and lasting impact in the Liverpool City region and beyond.

The organisation, which operates many of Liverpool’s event venues, has produced a report that delves into the progress that the group has made over the past year, showing how it has championed sustainability, given back to the community and looked after its workforce.

ACC Liverpool Group has worked to embed social value across the organisation, turning new initiatives into policy and processes that become second nature. As a result of this, the organisation recorded a rise in value from £5.3 million in 2022/23 to £6.4 million in 2023/24.

Accomplishments so far include reaching carbon neutral status, achieving a Green

ClientNews

Pride Success for Grace & Tailor

The team at Grace & Tailor were once again chosen as the delivery partner for Leeds Pride, the largest celebration of LGBTQ+ life in Yorkshire which saw over 42,000 attendees enjoying the colourful and diverse event.

Grace & Tailor provided full event management and production for Leeds Pride, working in collaboration with the new committee, Leeds City Council, key sponsors, and stakeholders. The team handled security and crowd management, full event management, health and safety, parade management, and full AV and production.

Alfie Bailey, from Leeds Pride Committee, said: “We have worked with Grace & Tailor on delivering this spectacular Pride event since 2011. The team at Grace & Tailor are experts in event delivery and work as an extension of our team, making our role in creating a spectacular, safe, and inclusive festival stressfree.”

Bobby Sagoo, Director of Grace & Tailor, said: “The event and parade celebrate the region’s LGBTQ+ community and is a shining example of inclusivity, which Grace & Tailor are proud to support. Delivering this year’s event uses our team’s expertise in large-scale event management and production, and we

supported the new committee directors and team in growing the event footprint for this year’s event to include Call Lane.” Graceandtailor.co.uk

Sheffield Food Tours Launched

Kelham Island Food Tours have launched a new sister company; Sheffield Food Tours will be operating two new city centre tours from the end of August. A Taste of Sheffield and the History and Brunch Tour will take guests on a guided walking tour of Sheffield city centre that incorporates food, drink, local history, and culture.

Founder of Kelham Island Food Tours, Sophie Barber, said: “The city centre is going through a period of rapid development and positive transformation, so it feels like the right time to branch out with new city centre food tours. We know from chatting to our guests that many will be excited about coming back to us to experience our new city centre routes.”

A Taste of Sheffield will provide both residents and visitors with a fun and insightful afternoon, visiting five venues and taking in special landmarks and places of interest in the Steel City. It will give guests a sample of a range of different cuisines and will discover the hidden gems serving some of the best food in Sheffield.

The History and Brunch Tour will be hosted by local history enthusiast and retired Chef Peter

Meetings silver accreditation, establishing a Legacy Champions network, launching an Equality, Diversity and Inclusion workplace strategy, and the creation of a city-wide accessibility forum, in partnership with Liverpool ONE.

Group Director of Operations of ACC Liverpool Group, Eddie dos Santos, said: “Environmental sustainability has become a key focus for us and while we’re proud of achieving carbon neutral status and obtaining a Green Meetings silver accreditation, we know we have to continue to adopt new ways of working and provide innovative solutions for the challenges facing the Liverpool City Region.”

Mara and will take guests on a journey back to Norman times with tales of Sheffield Castle and the Duke of Norfolk’s time in the city and legacy. The last hour of the tour will be spent enjoying a delicious sit-down brunch at Birdhouse Tea Co.

Sheffieldfoodtours.co.uk

North Lakes Hotel at Penrith, Cumbria Offers Secluded Luxury

North Lakes Hotel and Spa is a four-star hotel which boasts a luxurious spa, AA Rosette awarded restaurant, and 84 contemporary bedrooms. The traditional hunting-lodge style reflects the rugged beauty of the Cumbrian landscape. Local stone, natural wood, and open log fires create a genuine ‘away from it all’ environment, while the location alone makes this AA Silver Star status hotel the ideal Lake District base. Guests can also visit the tranquil spa, which offers soothing treatment rooms, a sauna, and a full-sized swimming pool, before indulging in a home-cooked dinner made with fresh, local ingredients.

Catering to corporate guests, the awardwinning hotel offers six recently refurbished small meeting rooms, and four larger meeting spaces. By combining the latest technology and facilities, and a rustic Lake District design, it aims to create an event experience like no other.

Northlakeshotel.co.uk

Its Showtime!

CHS Birmingham is back at the ICC on 29th October for a fourth year of bringing the best in the events community together by connecting exhibitors with venues, buyers, and suppliers from across the UK and Europe.

CHS Birmingham, in partnership with the ICC and Birmingham & West Midlands Conference Bureau, has announced this year’s theme of its award-winning educational content which will this year focus on How to Be an Event Organiser. This follows on from the theme of CHS Leeds – How to Organise an Event –and the content will continue both the show’s back-to-basics approach, and its continued commitment to support growth for organisers, both professional and personal.

The programme will move away from the practical sessions that were seen at CHS Leeds earlier this year. In Birmingham, more focus will be placed on looking at how to best safeguard the event organiser role, and how this will support better outcomes for delegates at events.

Speakers and sessions for the educational content are continuing to be established in the run up to the event. These will include an Event Psychologist and an Intimacy Coordinator, who will bring insight and stories from some of the biggest film sets in Hollywood with her. Both sessions will look to share how event organisers can create positive cultures and environments for themselves, their teams, and their delegates.

“We’re so proud of our educational content, it’s one of the many reasons our visitors come to our show and we’re

once again looking forward to introducing them to some really exciting, unique, and insightful sessions,” comments Lou Hindley, Commercial Director.

Visitors can expect to see a whole range of hotels, venues, and events suppliers that cover the north of England and Scotland. With exhibiting hotels ranging from the Hilton in Glasgow to the Grand Hotel in Birmingham, and plenty of locations in between, there’s bound to be a venue that suits no matter the location of your next event. If a hotel isn’t what you’re looking for, there’s plenty more to see such as NAEC Stoneleigh which is a unique exhibition and conference centre nestled in the picturesque surroundings of Stoneleigh Park in Warwickshire, and Birmingham Museums, which provides unique venues across the city for your conference, exhibition, or function.

In 2023, the show saw a 28% rise in visitor attendance on the previous year, with 77% of them saying they would return in 2024, so the exhibition is set to be a popular day out for event profs once again!

To find out more about CHS Birmingham, and how you can attend, visit: Hello-chs. com/Birmingham/

NorthinBrief

ASM Global Net Zero Pledge

The Net Zero Carbon Events (NZCE) initiative has announced that ASM Global, the global leader in venue development and management and live entertainment content management, has signed the NZCE Pledge. The commitment reinforces ASM Global’s dedication to environmental sustainability.

ASM Global is the world’s leading development and full-service venue company focused on client-first approaches for driving financial success. The company’s network spans five continents featuring a portfolio of more than 400 of the world’s most prestigious arenas, stadiums, convention/ exhibition centres, and performing arts venues.

NZCE, hosted by the Joint Meetings Industry Council (JMIC), is the largest initiative of its kind and aims to unite key stakeholders across the events industry to achieve net zero carbon emissions by 2050. It focuses on actionable measures and accountability to drive meaningful change and reduce the carbon footprints of events.

Chief Sustainability Officer of ASM Global, Lindsay Ardell, said: “The significant impact of this commitment on the live events industry and environment is demonstrative our bold efforts to curb carbon emissions and lead in sustainability.”

Empowering ESG Workshop

Business leaders will be given practical tips for implementing or improving their company’s Environmental, Social, and Governance (ESG) policy in a dedicated workshop facilitated by The Meeting Industry Association (MIA).

Open to professionals in the business meetings and events sector, including CEOs, general managers and operations directors. The one-day event on 14th August titled Getting to Grips with ESG is a practical workshop for leaders will guide attendees through the essentials of ESG.

Sustainability Consultant Stephanie Lykourgou will lead the event that will provide an introduction to ESG, including what it is and why it matters, along with a practical step-bystep guide on how to get started on an ESG strategy.

Stephanie said: “It’s really important to me that this workshop does not lightly inform and inspire but actually gives a really thorough guide to a process, so attendees leave with a plan to follow and are empowered with information as to what best-practice would look like at each stage and within their organisation specifically.”

Attendees starting their ESG journey will leave the workshop with the tools to craft an ESG strategy framework, while those who have already begun their journey will be equipped with the knowledge they need to build on their existing strategies and policies.

Event Footprints Partners with Bizzabo

Event Footprints, the audience engagement, personalisation, and data capture company, has announced its partnership with Bizzabo, the event experience operating system, to bring Bizzabo’s products to UK event organisers and marketeers. This follows 12 months of successfully deploying Bizzabo’s Klik SmartBadge technology across the UK and Europe.

This partnership significantly broadens Event Footprints’ capability to capture and interrogate data across the whole event life cycle, starting from the moment the event is launched and marketed.

CMO & Co-Founder of Bizzabo, Alon Alroy, said: “When we set out to find a top-tier partner to deliver Klik and Bizzabo solutions, Rob and the team at Event Footprints were a perfect fit for that reason. Their knowledge, experience, and passion for audience engagement at events are unparalleled. We’re proud to work with them.”

Rob Curtis, CEO of Event Footprints, said: “We’re incredibly excited about this partnership. Bizzabo is closely aligned with our proposition of working with best-in-class technologies that fully integrate to support the attendee experience. With Bizzabo’s impressive suite of products on board, we’ve expanded our capability to interpret data across every phase of an event and provide the meaningful insights organisers need to measure event impact and build even better events.”

Power of Events School Rollout

Around 250 industry professionals answered the call from The Power of Events’ School Ambassador programme earlier this year to present the events sector as a viable career path in local schools across more regions.

The programme, successfully piloted across 35 schools and 6,500 students since January, will now roll out after the summer, starting in areas across the South Coast of England and the Midlands.

The Power of Events (TPOE) Founder, Rick Stainton, said: “The content-driven showcase has worked well and we are excited about taking it into more schools and colleges in these first three regional deployments, thanks to the collaborative support of our sponsors.”

Simon Hughes, Director of TPOE, said: “The industry asked us to boost awareness of the broad range of event careers and the multiple routes into our industry in the face of stiff competition from other sectors and professions. We would like to invite our partners and supporters to get involved in the programme by sponsoring the rollout into their local region. Alternatively, they could join the growing number of ambassadors that are helping us deliver this innovative and unique showcase to attract the talent of tomorrow.”

Nottingham Venues Sponsor Transplant Games

As a partner for the Westfield Health British Transplant Games which took place in Nottingham on 1st to 4th August, Nottingham Venues was proud to support the games and its athletes through sponsorship. The flagship event of the Transplant Sport Charity, the 46th annual British Transplant Games, is a multi-sport event, which raises awareness of the lifesaving benefits of organ donation.

The organisation provided a value-in-kind offer of £20,000, with Jubilee Hotel and Conference Centre as the key partner venue. The donation included 55 complementary bed and breakfast stays at either of Nottingham Venues’ hotels on the University of Nottingham campus, The Orchard, and the Jubilee Hotel, for event participants and staff – located close by to many of the sporting events which took place at university facilities.

CEO of Nottingham Venues, Tom WaldronLynch, said: “It is a very exciting time for Nottingham Venues, the university and the city itself as we host the British Transplant Games for the first time. We are proud to be able to support events happening in our city and partner with such an important cause.”

Certification for Conference Care

Conference Care has again demonstrated its commitment to sustainability by achieving re-certification for the Greengage ECOsmart award for 2024. The recognition marks another milestone for the venue-finding and event management agency, which first received the certification in 2021.

Conference Care provides a range of services including digital solutions, congress management, accommodation, and Carbon Consultancy – a tool that measures and helps reduce event carbon footprints.

Achieving the Greengage ECOsmart certification involves a rigorous process, examining both the impact businesses have on the climate and the risks climate change poses to business operations.

Pauline Beattie, Conference Care Sales Director, said: “Being recognised as a sustainable conference and events agency means we can collaborate with other likeminded organisations. It’s great to be part of the ECOsmart community, sharing best practices and learning from each other.”

CEO of Greengage, Andrew Perolls, said: “Conference Care was the first UK agency to receive ECOsmart certification in 2021. We are impressed with their continual progress and how they have embedded sustainability into the company’s DNA.”

Magic

Yorkshire’s corporate event magician. Entertainment at awards, parties, & events. Stunning close-up magic that will leave you with a lasting impression. Call: 07849 123560 Email: contact@yorkmagician.co.uk Website: www.adriansalamon.co.uk

All Souls Bolton

All Souls’ is a beautiful historic church (Grade II*) that has been converted for use as a conference, office, learning and community space. As part of this work, the original building was carefully restored.

Renovation work began in September 2013 and was completed November 2014. Why not book your meeting or event with us?

All Souls-Bolton, Astley Street, Bolton, BL1 8EY 01204 385868 | info@allsoulsbolton.org.uk www.allsoulsbolton.org.uk

Discover Glasgow’s hidden gems on our guided group running tours. Enjoy a unique

EVENT DESIGN & DECOR SPECIALISTS Table Centrepieces, Full Event Design, Christmas Decor. Table Linens, Dancefloors, Floral Decor & Fun Photo Opportunities 0845 4634008 | info@qubeevents.co.uk www.qubeevents.co.uk | www.event-hire.co.uk

Icon Imagery

Mix & Twist

drinks - it’s an experience. Our team of experts brings unmatched flair, energy, and imagination to every event.

Discover why we’ve earned hundreds of 5-star online reviews and become the go-to choice for those seeking an extraordinary bar experience.

020 309 60387 0113 831 3149 | info@mixandtwist.co.uk www.mixandtwist.co.uk

Patina Edinburgh

MEANINGFUL EVENTS WITH AN ON HAND BAKERY, RESTAURANT AND BAR Built with culture and sustainability at our core and operated on renewable energy sources. We are Edinburgh’s f irst purpose built net carbon zero event spaces.

Airport and twenty-minutes from the city centre. Dalmahoy Hotel & Country Club sales@dalmahoy.co.uk | www.dalmahoy.co.uk 0131 333 1845

Grace & Tailor www.graceandtailor.co.uk | info@graceandtailor.co.uk 0113 243 8700 enquiries@patinaedinburgh.com | 0131 573 0852 patinaedinburgh.com

events.

Grace & Tailor is a full-service events agency, we’re experts in event delivery covering corporate events, public events, festivals, health and safety and AV production.

experienced team

Adrian Salamon

Events By Tamara

Qube Events