HEN Magazine July 2025

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Pure Air Carbon Labelling AI Audience Engagement Christmas Cheer

Win

On Location:

North Wales

Modern Meets History Multipurpose Spaces

A Stay at Mar Hall ISSUE 107 2025 105 • JULY MARCH 2025

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HOSPITALITYANDEVENTSNORTH.COM HOSPITALITYANDEVENTSNORTH.COM

CONTENTS: JULY 2025 FRONT COVER FEATURE Modern History Next Stop, Outstanding

Station Hall returns this September as a stunning heritage event venue for unforgettable events at the heart of the National Railway Museum’s 50th anniversary celebrations. Page 57.

AND MORE Festive Cheer

CEO of The PS Events Group, Lucy Nicholls, gives the company’s predictions for this year’s trends that you should be incorporating into your Christmas party planning.

Page 11.

Travel

Check out some of the world’s best MICE destinations, as recommended by Sarah Tennant, Managing Director of STAR Your World. Page 14.

newly launched allpointsAI brings clarity to the AI chaos.

Starts page 45.

X Factor

We explore how to strike the right balance between honouring the past and embracing the present at historic venues. Page 16.

Pop culture references are great icebreakers and can supercharge your team building so we’re spotlighting some of the best film and TVthemed entertainment ideas for your next event. Page 35.

Smart Sustainability

The idea of an ESG strategy might feel like something only the big players have time and money for, but smart, sustainable choices don’t have to break the bank. Page 20.

Be Well

A Be in Your Element seminar arms event organisers with a toolkit to avoid push-back on wellness at events. Page 51.

On The Menu

Missing Link

Sales Director of Lime Venues Portfolio and Conference and Events Sustainability Lead at Compass Group UK&I, Jo Austin, tells us all about carbon labelling menus. Page 39.

North Wales

Discover why the region offers organisers the perfect place to hold events in beautiful natural surroundings and check out unforgettable team building experiences amid the rich heritage. Starts page 22.

Competition

Cat Kevern gives her top tips for turning LinkedIn connections to clients through the power of marketing. Page 52.

Pure Air

Very Versatile

Travelling by private jet may actually be more economical than you think! jetlogic tells us more. Page 40.

In the fast-paced world of corporate events, flexibility is king, making a multipurpose venue the smart organiser’s choice. Page 54.

Event Tech

Working Week

Understanding audience engagement during your event is essential for hosting impactful experiences and

Win an overnight stay for two at the luxurious Mar Hall just minutes outside of Glasgow.

Page 34.

Meet Millennium Point’s AV Team, the heroes behind the visuals on how they help clients make their vision come to life.

Page 58.

Copyright JLife Ltd. All contents are copyright, all rights are reserved. No part of the contents can be reproduced without permission from the publisher. No responsibility can be accepted for inaccurate information supplied, & content supplied does not necessarily represent the opinion of the publisher. Editorial policies & magazine layouts are purely at the publisher’s discretion & no debate will be entered in to.

Historic and Multipurpose Venues are the focus this time, we take a look at some of the best including National Railway Museum’s recent space launch on our front cover. Meanwhile, the team was on location in beautiful North Wales taking in the natural team building and eclectic venues on offer.

We chat Christmas Parties, ESG strategy, and the EU Accessibility Act, clarify the

AI chaos around audience engagement, and see how LinkedIn can do the business for you. Plus, a fascinating look at Air Charter with our friends at jetlogic.

H&E North is out and about this month at YESS and The Meetings Show and looking forward to catching up with you all!

Plus, don’t forget to enter our great competition to win an overnight stay at Mar Hall!

. y d n a L ot i l l E Follow us on

Publisher

Elliot Landy

Features Editor Emily Stone

Design

Richard Shawcross

Senior Account Manager Editorial Assistant Adam Freedman

Ellie Tyson

Contributors

ABPCO AEV Air Charter Association beam Cat Kevern ESSA Gabrielle Austen Browne Hospitality Action Jo Austin

Julie Burniston Lucy Nicholls Meet North Wales Michael Di Paola Millennium Point NOEA Sam Gordon STAR Your World Wyboston Lakes

Published by: JLife Ltd. Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. T: 0845 052 2911 E: info@nutsforprint.co.uk W: hospitalityandeventsnorth.com

Printing by PMG Print Management July 2025

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Take a look at some of the best new and refurbished venues making their debut in the region this summer.

Birdsall House | Malton | Open now Nestled in the heart of North Yorkshire’s rolling countryside, Birdsall House offers corporate event planners something truly special; a private, exclusive-use estate full of character, historic charm, and a very personal experience. Home to the Willoughby family since 1540, this elegant Georgian house pairs centuries of heritage with a contemporary spirit, creating a unique backdrop for client hospitality.

What makes Birdsall House unforgettable is the recently launched The Old Kitchens; a beautifully reimagined, prohibitionstyle nightclub tucked into the estate’s original Victorian kitchens. Dripping in 1920s glamour and old-world charm, it’s the perfect spot for relaxed networking, intimate celebrations, or standout evening events that leave a lasting impression for up to 200 delegates.

Inside the main house, high-ceilinged reception rooms set the stage for focused meetings and engaging presentations, while outside, sweeping lawns and peaceful gardens invite collaboration and creativity. Every detail at Birdsall is tailored to your vision, with complete privacy and a dedicated team on hand to ensure a smooth and memorable experience.

Birdsallestates.co.uk

Radisson Hotel Manchester City Centre | Open now Radisson Hotel has debuted in the city and is the first ‘verified net zero’ hotel. Located close to the AO Arena and Victoria train station, the hotel features meeting and event facilities with capacity for up to 220 delegates that are equipped with high contrast projectors, wall-mounted screens, and Barco Clickshare technology.

Delegates can also relax and enjoy a bar, restaurant, and spa which includes a heated indoor pool, sauna, steam room, and gym. Formerly the Park Inn by

BIRDSALL HOUSE, MALTON

Radisson, the 252-room property has been renovated so that it only uses energy from renewable sources, achieving the 2040 requirements of the Net Zero Methodology for Hotels ahead of schedule.

Radissonhotels.com

The Cavendish Hotel at Baslow | Peak District | Open now Based on the grounds of stately home, Chatsworth House, The Cavendish Hotel is a recently refurbished venue with a private dining room and boardroom that overlook the picturesque Chatsworth Park, with a capacity of between 10 and 20 delegates. The recent refurbishment celebrates the historic connection between the hotel, the estate, and the local Derbyshire community. Art and artefacts from Chatsworth are paired with locally crafted fittings and textiles, and personal Devonshire family mementos, books, and pictures.

Cavendishhotelbaslow.co.uk

Old Course Hotel | St Andrews | Open now St Andrews’ iconic Old Course Hotel, Golf Resort, and Spa has thrown its fourth floor open to guests following a major refurb. Overseen by design firm Richmond International, the project included a redesigned Road Hole Restaurant, RADISSON HOTEL MANCHESTER CITY CENTRE

offering fine dining, an open kitchen concept, and views over the 17th hole, while the adjacent Road Hole Bar aims to be the hotel’s social hub, featuring 300 whiskies. Event facilities have also been enhanced, with the boardroom – which has a capacity for meetings or private dinners up to 14 – receiving a complete interior refresh, new artwork, and a calm aesthetic, alongside panoramic views. There are also multiple other spaces available for a variety of events with capacities ranging from 12 to 600 delegates.

Oldcoursehotel.co.uk

Baby Clubhouse | Liverpool | Open now The Clubhouse by Ropewalks Hotel, one of Liverpool’s newest and stylish purpose-built event spaces, has created a sister venue called Baby Clubhouse. Baby Clubhouse occupies a 150 sq. metre space and can accommodate small, medium, or larger scale events from 10 delegates to 100 dining and 120 standing. The venue caters to everything from corporate events and private dining to conferences, meetings, launches, and lunches. Both The Clubhouse and the new Baby Clubhouse have been designed with versatility in mind, to complement each other and add a layer of sophistication to any event.

Ropewalkshotel.co.uk

NEW VENUES

Wakefield Exchange | Open now Wakefield Exchange (WX) is a new space that hosts events, street food markets, studios, and more in the heart of Wakefield city centre. The Shed is the main events space at WX, with capacity for up to 1,000 delegates and for smaller events, it can be reduced with purpose-built hall partitions accommodating up to 500. There are also three smaller rooms on the mezzanine floor tucked away from the hustle and bustle of The Shed for private, more intimate events.

Each room can be transformed into a board/conference, u-shape, classroom, or theatre style and they’re all designed to promote focus and creativity.

Wxwakefield.co.uk

Fisher Gate Point | Nottingham | Open now The idea for Fisher Gate Point was built on community ownership as a means to uplift Nottingham’s creative and cultural grassroots scene. The owners first received the keys to the building just before the first lockdown in 2020 and through sheer determination, a vast creative network, and years of cultural experience, the doors are now open to the wider public.

There are two spaces available to hire for events, the FGP gallery is a crisp blank canvas – ideal for putting your own stamp BRADFORD LIVE

on – that can be used for workshops and exhibitions. The Old Bus Depot holds its original bus depot ceilings and is flooded with natural light and brilliant acoustics for a whole range of events. The balcony bar and foyer can also be hired as an add on to either of these spaces.

Fishergatepoint.com

Bradford Live | July 2025 Bradford’s newest live music and entertainment venue has a long history as the beating heart of the city. Whether you’re hosting conference, exhibitions, or a private party with style to match your own, the spaces at Bradford Live have been expertly restored in the art deco style building. The auditorium boasts over 3,500 seats and has a big stage, ideal for larger conferences or seated events.

The Gaumont Room hosts 300 delegates seated; the former restaurant is connected to the auditorium and can be used for banqueting events or as a breakout space. There are also three other spaces – a ballroom, private basement bar, and live lounge – with capacities ranging from 40 to 500.

Trafalgartickets.com/bradford-livebradford

Fresh Picks

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NorthinBrief TBOE Calls for Urgent Reform

Post-Brexit red tape is paralysing the UK events industry’s ability to operate across Europe, according to a new white paper published

by The Business of Events (TBOE).

The paper reveals how the lack of specific provisions for the sector in the EU-UK Trade and Cooperation Agreement (TCA) has created a costly, complex, and fragmented operating environment, threatening the global competitiveness of the UK events industry.

Since Brexit, event agencies and freelancers have struggled to navigate a patchwork of immigration rules across the 27 EU member states. This includes increased administrative burdens, spiralling visa costs, and a growing risk of non-compliance, such as fines, deportation, and travel bans, resulting in industry-wide consequences, lost contracts, diminished client confidence, and a growing talent drain.

“The absence of a dedicated visa category for event delivery professionals is stifling our industry,” said Mike Fletcher, Director of News and Content at TBOE. “We are witnessing UK organisations losing contracts, freelancers being priced out of the market, and EU clients turning away due to uncertainty and cost. Without urgent reform, we risk losing our standing on the global stage.”

The white paper recommends a series of actions for government and industry stakeholders, including reopening the TCA to create an events-specific visa exemption, developing clear country-by-country guidance, and establishing centralised support services for event professionals navigating EU work requirements.

Exclusive Collection Launches Insight Paper Exclusive Collection has launched a new insight paper on navigating the impact of reduced attention spans at business events and conferences. The paper, NETWORKING 4.0, is based on quantitative insights from clients and is co-authored by Peter Mandeno PhD, an expert in the science of human connection.

With attention spans continuing to decline from 12 seconds in 2000 to just 8.25 seconds today and with 70% of employees struggling to focus for 20 minutes, event formats must evolve to maintain engagement and effectiveness. The research finds that the reason employees struggle to focus is due to multitasking and constant digital disrupts.

The paper offers practical insights for event planners and organisations to address the challenges of reduced attention spans while ensuring business events remain commercially impactful.

The report found that for 37.3% of event professionals collaboration is the most important thing at a business, closely followed

July 2025

by networking and problem solving (28.8 %).

The least important thing was creativity (5.1%).

Furthermore, 46.5% of respondents said that interactive workshops help to maintain focus best, followed by short presentations (44.1%).

The insight paper finds that the way people learn has undergone a significant transformation and traditional formats have given way to more interactive experiences, with breakout sessions and workshops fostering deeper learning and collaboration.

MIA and Manchester Central Join the APPG The Meetings Industry Association (MIA) and Manchester Central have joined the All-Party Parliamentary Group for Events (APPG) as its latest corporate members.

They will be joining a growing group of influential organisations already supporting the APPG, including beam, SEC, Racoon Media, Experience Oxfordshire, Togather, Hire Association Europe, and the Association of Event Venues (AEV).

Shonali Devereaux, Chief Executive of the MIA, said: “The MIA is committed to advocating for venues, agents, suppliers, and professionals across the UK, and this platform allows us to do that at the highest level.

Collaboration with policymakers is critical to fostering a sustainable and thriving business events sector.”

Lori Hoinkes, Chief Executive of Manchester Central, said: “I’m delighted to officially join the APPG for Events. It’s so important that we continually advocate for our industry and this forum is integral to maintaining meaningful dialogue between industry leaders and Parliament.”

The APPG, which is chaired by Shaun Davies, MP for Telford, now has a total of 43 members, including 34 Parliamentarians and nine corporate members.

EIC and JMIC to Join Forces The Events Industry Council (EIC) and the Joint Meetings Industry Council (JMIC) have announced a new collaboration to align efforts in three critical areas: advancing sustainability within the global events sector, advocating collectively on behalf of the business events industry, and producing the next global Economic Significance Study in partnership with Oxford Economics.

This collaboration brings together two of the industry’s leading global organisations, uniting their respective networks and expertise to strengthen the voice, influence, and long-term resilience of the business events community worldwide.

With the global industry navigating heightened uncertainty – ranging from shifting regulatory frameworks and macroeconomic volatility to evolving geopolitical conditions – the need for coordinated action has never been more important. This collaboration

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aims to help industry stakeholders respond proactively and strategically in a period of accelerated change.

Alexander Alles, Executive Director of JMIC said: “Through this strategic partnership both Councils will amplify our collective impact on the global stage for the benefit of our industry.

By aligning sustainability efforts, strengthening advocacy, and delivering robust economic insights, we are equipping the business events industry with tools to drive meaningful progress.”

SEC Celebrates Record Breaking Year The Scottish Event Campus (SEC) is celebrating a record-breaking year for exhibitions, with unprecedented growth in visitor numbers, revenue, and event diversity in its 40th anniversary year.

The 2024–2025 financial year saw the SEC host 50 exhibitions with 14 new events added to what is now the venue’s most diverse portfolio of events to date. It also achieved record levels of new revenue, driven by a 430% yearon-year increase in new business, contributing to a 35% rise in turnover and a 28% uplift in gross profit.

The SEC’s success is further underscored by its commitment to sustainability, achieving Gold Standard in Green Tourism and implementing initiatives like its Sustainable Food Strategy, which ensures 80% of produce is Scottishsourced and 100% of packaging is reusable or recyclable.

beam Finance Forum 2025 beam’s Finance Forum returned on 9th June and was held at Leonardo Hinkley Island.

This year’s forum brought together senior finance professionals and venue and agency leaders to address real-world financial and operational risks and challenges facing the business events, accommodation, and meetings sector.

The agenda, which included AI-driven payment fraud and cyber liability, was developed in response to member feedback identifying the concern over the growing threat of cybercrime, with high-profile cases currently dominating UK headlines.

Speakers included experts from NatWest, Needham Insurance, Computer Network Defence Ltd, and Good Business Pays, who each offered practical insights and strategies tailored to the sector.

And the Winner Is…

Congratulations to Lesley Taylor who won a luxurious overnight stay for two including a delicious dinner and breakfast, at Lumley Castle.

NET-WALKING

E H T K L A W K L A W For most of us the word networking conjures up images of milling about, making awkward small talk with a complete stranger, sipping your drink of choice as a lifeline to fill awkward silences.

The hot new networking style – net-walking – is here to get rid of all of that. The concept is simple – head out into the fresh air for a focus on wellness. A bracing walk with a group of like-minded event profs, to take part in some exercise, discuss topics and form connections.

Step into the wonderful world of net-walking, the networking alternative that gets you out and about in the fresh air.

Michael Di Paola, Director of Freshwalks, saw the growth of net-walking as a concept post-pandemic. According to Michael, net-walking’s growth is no flashin-the-pan trend: “It was already gaining traction before the pandemic. But COVID really accelerated people’s desire to be outdoors. For months, walking was the only thing we could do.”

This cultural reset, he believes, prompted many to reassess how they spent their professional time – particularly in relation to their health and work-life balance: “There’s been a seismic shift,” he notes. “People now want to integrate wellbeing into their working day – and if you can justify a walk because there’s a commercial angle to it, well, that’s a win.”

For many time-poor professionals, netwalking hits a sweet spot, says Michael: “You can meet 15 to 20 people while moving, getting fresh air, and maybe even doing a bit of business. You’re not stuck in a coffee shop or a hotel bar. It’s healthy, productive, and efficient.

“In a survey I did a few years ago, first-timers often cited wanting to grow their network or win work. But repeat attendees talked about headspace, mentorship, community, and simply being understood.”

This speaks to net-walking’s ability to create real, authentic conversations.

Away from devices and distractions, and walking side by side without eye contact or formal pressures, participants open up in ways rarely seen in office settings: “People talk about their kids, their mental health,

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their challenges. It’s not a performance,” he adds. “It’s just honest connection.”

That shift in focus – from transactional to relational – is key. Walking side by side through open landscapes encourages more honest, reflective conversations.

With no need for name badges and no desk or screen between participants, the environment levels hierarchies and removes barriers: “Whether you’re a CEO or a junior exec, the hills don’t care,” Michael laughs. “You all get wet in the rain. You all ache after 20km.”

The unique setting of the net-walking sessions, without the pressures of a traditional networking environment, also encourages people to open up more than they might have otherwise: “You find yourself talking about really deep things – business challenges, personal struggles, future aspirations – all within the first 15 minutes of meeting someone. You’d never get that in a boardroom.”

Another key driver of net-walking’s popularity is that it shifts away from one aspect of traditional networking activities – alcohol: “There’s been a generational shift around alcohol and workplace culture.

Younger professionals drink less. People are more health conscious. And frankly, a lot of us in our 40s and 50s can’t do the midweek drinking anymore. It’s not sustainable.”

And for many, just getting away from the desk is a massive draw of the activity: “I call it a ‘mental defrag.’ You step away from your inbox, your to-do list, and just breathe. For small business owners especially, the chance to share ideas and offload with like-minded people can be a lifeline.”

If you’ll be heading to The Meetings Show this year and are feeling curious about net-walking, you’re in luck. Go! Running Tours will be holding net-walking tours on the morning of 26th June, open to all attendees, so lace up your trainers and get on the move among your fellow industry professionals!

www.hospitalityandeventsnorth.com

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The perfect pitch for your event.

The National Football Museum can provide a unique backdrop for a host of different events, from dinners and parties to award ceremonies and brand activations. nationalfootballmuseum.com /venue-hire

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www.hospitalityandeventsnorth.com

CHRISTMAS PARTIES

Festive Cheer CEO of The PS Events Group, Lucy Nicholls, gives us the company’s predictions for this year’s trends that you should be incorporating into your Christmas party planning.

The 2025 corporate Christmas events season is set to be bigger, bolder, and more meaningful than ever, according to new research from The PS Events Group.

The findings, spearheaded by Founder, CEO, and Creative Director Lucy Nicholls, highlight a shift towards immersive, valuedriven, and high-production experiences that prioritise family-friendliness and align with the modern workforce’s evolving expectations.

Lucy tells us this year’s Christmas parties are now being extended into multi-day gatherings that offer a blend of work-life balance, engagement, and celebration: “Forget one-night-only blowouts – the ‘party, pass out, see you in January’ formula is over. Now it’s all about embracing multi-day experiences that balance celebration, connection, and downtime. We’re talking three-day festive sagas, packed with just the right balance of zen and zing. The structure typically includes a blended itinerary: wellness or lifestyle workshops during the day, familyfriendly activities like interactive theatre or festive crafts, and glitter-drenched evening galas with jazz-to-jam sessions designed for all ages.

“Modern professionals value space and time over jam-packed schedules.

These events are designed holistically, so there’s something for everyone – from solo employees to families with young children. The extended format also allows for meaningful conversations and lasting connections that a single evening rarely offers. So, stretch it out, make it memorable, and throw in a few Mrs Claus’ craft workshops while you’re at it.”

Investment in high-quality event production is on the rise, as Lucy is seeing businesses prioritise impactful, immersive experiences: “2025 is the year production levels go full Broadway-meets-Bondfilm. Expect to see projection mapping, dynamic lighting environments, interactive displays, and surreal roaming acts – not just bands on a stage. Think: a winter wonderland that shifts colour with the mood of the event or live performances

where guests are part of the show. A carefully curated soundtrack is essential, too. And as much as we talk wellness, ensuring we bring the party vibe too!”

Lucy believes that high production doesn’t always have to mean high cost: “It’s about smart design, creative tech, and fresh ideas that wow without breaking the bank.

Creativity is the new currency. Instead of splurging on big-ticket items, companies can use clever theming, modular set design, and multi-use spaces to maximise impact. By working with creative partners, corporates can craft bespoke moments that offer wow-factor without wowbudget. A meaningful story told well often delivers more value than the most expensive prop.”

Another trend we should expect to see is meaningful, value-driven experiences over traditional gifts. Rather than focusing on standard party formats and generic gifts, business are curating experiences that align with their core values: “Employees want experiences that resonate beyond the event itself. Personalisation, creativity, and purpose-driven celebrations are becoming the new standard, reinforcing long-term loyalty and deeper emotional connections with their companies.”

For those planning their first highproduction, family-friendly Christmas event, what should we be thinking about: “Start with your values and audience.

What do you want employees (and their families) to walk away feeling? Then build an experience that speaks to that by combining high-quality entertainment, thoughtful pacing, and genuine inclusivity.

“Remember, this is not just about festivity – Christmas events aren’t just about celebration; they’re about crafting experiences that employees will appreciate, and carry forward into the new year. So, dream big, but anchor every detail in connection, meaning, and care.

That’s what makes the magic last.”

Thepseventsgroup.com

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INDUSTRY OPINION

Our Superpower Louisa Watson, Chair of beam Association, discusses the value of collaboration. ensure hospitality and events remain on the national agenda.

In an industry built around people and connection, collaboration is more than a buzzword – it’s our superpower. At beam, we know this deeply. It’s the reason our association exists: to come together, share ideas and shape the future of hospitality and events with one, unified voice.

That’s never been more important than now. Our ongoing engagement with the All-Party Parliamentary Group (APPG) for Events has underscored the value of working collaboratively – not just within beam, but across the wider landscape of sector associations. When we align our goals and insights, we amplify our message. Together, we’re helping shape policy, advocate for our industry’s economic importance, and

Closer to home, collaboration is also embedded in how we do business day-today. beam’s code of practice plays a key role here – offering clear guidance that helps agents and venues work together with transparency, fairness, and professionalism.

It’s a tool that strengthens relationships and ensures everyone is on the same page from the start. In a sector where relationships matter, that clarity makes all the difference.

It’s how we grow.

real-world collaboration stories, it’s a space where ideas are shared, relationships are strengthened, and the future of our sector is shaped, side by side.

As the landscape around us evolves, the need to stay connected, informed and inspired remains constant. Because ultimately, it’s not just about doing business.

It’s about doing it better – together.

Beam-org.uk

This spirit of connection is something we’ll be exploring in depth at this year’s beam Forum on 3rd and 4th July. From industry voices to

Under Pressure Mark Lewis, Chief Executive of Hospitality Action, shares some troubling statistics about mental health in our industry.

This year marks five years since Hospitality Action issued its first COVID-related grant, a moment that changed everything for us, and for the people we support. It was the beginning of an overwhelming wave of need that has never truly subsided. In fact, 2025 has been our most challenging year yet, but our impact has never been greater.

Our latest Impact Report tells a deeply concerning story. Across the UK, hospitality workers are facing growing emotional and financial pressures. Soaring living costs, unstable employment, and declining mental health have pushed more people than ever to seek our help. In response, we’ve delivered more emergency support than in any previous year, often stepping in at the last moment to prevent homelessness and hardship.

July 2025

Behind every statistic is a person, a family, a story. That’s why we’ve strengthened our partnerships with Shelter and PayPlan, ensuring those in crisis have fast access to expert housing and debt advice.

And thanks to the generosity of the Savoy Educational Trust, we launched a dedicated income maximisation service.

In just seven months, this initiative unlocked more than £194,000 in unclaimed benefits, lifeline funds that our beneficiaries simply couldn’t access without the right advice.

Our Employee Assistance Programme continues to be a vital source of support for nearly 200,000 hospitality staff. Calls rose by 25% in the past year, many fuelled by anxiety, stress and financial insecurity, and for more than 2,000 older members of our community, our Golden Friends programme has provided comfort, connection, and care.

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Our Taking the Temperature survey from 2024 shows that more than three quarters (76%) of workers have faced mental health challenges in their careers, an increase of 12% since 2020. These are more than just numbers, they’re a call to action.

Everything we do is made possible by our incredible supporters. Thanks to their generosity, they helped us award over £1 million in grants in 2024 – more than in any previous year since the height of the pandemic. Continued support is not just appreciated, it’s essential.

To find out more about how you can get involved visit Hospitalityaction.org.uk

Top Spots

Check out some of the world’s best MICE destinations, as recommended

by Sarah Tennant, Managing Director of STAR Your World.

To inspire your next reward and recognition trip or large-scale congress event, STAR Your World offers a myriad of sought-after destinations to support you with your selection. Whatever your company is looking for, we ensure a tailored approach in line with the goals the company wants to achieve. thriving nightlife. Explore Prešeren Square, tasting the fresh flavours of the local markets; have a one-of-a-kind experience of the 900-year-old Ljubljana Castle, boasting the best views of the city and a unique nightclub experience inside. Not forgetting the stunning Lake Bled, where pletna boat rides voyage to the famous bell tower on the island.

Morocco

Italy

Boasting almost 5,000 miles of coastline, Italy is no stranger to beaches. The diverse landscape that paints the horizon is a testament to how Italy has cemented itself as an essential destination in the MICE industry. From the snowy Alps in the north to the gentle waves of the south, Italy seamlessly blends luxury with cultural immersion, allowing a unique experience of premium wines and cuisine. A beguiling backdrop to your future event endeavours, iconic cities such as Milan and Rome showcase Italy’s versatility. Experience an art tour of Tuscany; make homemade tortellini in Veleggio sul Mincio; meander down the enchanting canals of Venice – explore Italy’s grandeur and create unforgettable experiences.

Spain & Islands

If you’re looking for a destination that is brimming with UNESCO World Heritage Sites, has the highest number of bars in the European Union, and even hosts the world’s largest food fight, you should consider

Spain for your future overseas event needs.

Traverse across the diverse landscape of majestic mountain ranges, idyllic coastlines, lush forests, and iconic cities such as Madrid and Barcelona. Have your fiesta and your siesta in Spain, with a tasteful blend of tranquillity and excitement. Whether your team is seeking a luxury getaway of Michelin-starred dinners accompanied by a picturesque view, or an adrenaline-filled trip indulging in culture and activities, bask in Spain’s natural beauty and enjoy a trip to the heart of flamenco, tapas, and wines.

Slovenia

Europe’s hidden gem. Situated in central Europe, Slovenia offers the best of both worlds. Slovenia’s diverse climate of cold, snowy winters inland allows for an enchanting winter break, but the warm, sunny summers of the coast bring a Mediterranean flare to the destination. The Julian Alps in the north offer breathtaking views, skiing excursions, and hiking.

However, the bustling capital of Ljubljana allows you to experience the history and culture of the destination, encapsulating a

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A lively destination with a seamless fusion of ancient traditions and modern flare, Morocco offers something for every traveller. Whether you’re seeking the sunkissed sands of Agadir, the bustling markets of Marrakech, or the renovated ancient medina of Tangier, immerse yourself in Morocco’s rich tapestry of history, culture, and gastronomy. Venture through the Sahara Desert on a camel and spend the night in a campsite in the sand dunes. For a team-building excursion, enjoy a textiles and pottery workshop or a team treasure hunt in the markets of Marrakech.

Croatia

Where Mediterranean and Slavic cultures meet, Croatia is a destination known for breathtaking landscapes, crystal-clear waters, and affluent cultural traditions.

Experience the rich flavours of the Centre of Europe by tasting local wines and oysters in Zagreb. For team building excursions, embark on a pirate-themed boat battle in Dubrovnik. Alternatively, for a more tranquil experience of Croatia, venture across lavender fields, bathe in turquoise waters, explore hidden beaches, and the elegant architecture of Hvar, Croatia’s sunniest island. Croatia is a truly versatile destination, where it’s possible to experience vibrant nightlife, cultural exploration, but most importantly, memorable events in unique but luxurious venues.

www.hospitalityandeventsnorth.com

TRAVEL

Middle East

Where three continents merge: Asia, Africa and, Europe, the Middle East is known as the hotspot for billionaire luxury. A trip to the Middle East is guaranteed to be an experience like no other. Experiencing warm temperatures and sun year-round, the climate is perfect for outdoor events and experiences. Stay in a luxury hotel, overlooking views of the Dubai skyline, enjoy lunch on a yacht, or indulge in ancient Arabic culture at the Grand Mosque of Sheikh Zayed. The versatility of this area can accommodate almost any event enquiry.

India

Currently holding the title for most populated country in the world, India is bursting with luxury hotels and palaces, built to accommodate large corporate events. Mumbai, India’s financial epicentre, is home to major stock exchanges and financial institutions, offering a prime setting for industry events. Traverse across the iconic Golden Triangle, including Delhi, Jaipur, and Agra. Discover the breathtaking Taj Mahal in Agra; explore the bustling streets of Delhi, enjoying delicious local cuisine, or visit the Ghandi Museum for an insight into India’s rich history.

Explore these vibrant destinations with STAR Your World and our trusted Destination Management Companies and upscale hotels to ensure your next event is not only successful but unforgettable. Engage with us today to begin planning an event that perfectly aligns with your vision and exceeds your expectations.

Come and see us at The Meetings Show on our stand at London Excel on 25th & 26th June we are located on the DMC and Hotel Pavillion.

Th St e M Vi a an nd e sit et us d DM D21 ing at C th s Sh Pa e H o vi o w, lli te on l .

Supporting event planners with all types of events worldwide 01952 455532

staryourworld.com

Article written by Hannah Taylor, STAR Your World Marketing Executive. staryourworld.com

July 2025

sales@staryourworld.com

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HISTORIC VENUES

Modern History Preservation is priority Historic venues aren’t just beautiful – some of them are protected by law. These regulations and permit requirements are in place to ensure the venue stands the test of time so familiarise yourself with these and obtain any necessary permits before event production begins.

You’ll most likely need freestanding signage, tension-based rigging, or drapery poles that can be easily removed without a trace.

Every piece of décor should be reversible and leave the space exactly as it was found.

Use appropriate protection for both surfaces and delicate flooring that is often found at these venues. Laying down custom runners, rugs, or clear overlays to help protect key areas without disrupting the overall look will not only preserve the space but also show respect for the history.

Historic venues offer architectural grandeur and an unmistakable charm that no amount of modern design can replicate. We explore how to strike the right balance between honouring the past and embracing the present.

Hosting an event in one of the UK’s many historic sites is a chance to break away from the often-predictable typical venue choices.

From centuries-old castles to cathedrals with stories etched into every stone, these venues offer something that money can’t buy – atmosphere, heritage, and a built-in narrative at every event. But with this history comes responsibility; to get the best out of the venue event profs must navigate the delicate balance between celebrating the past and integrating current day trends in décor, lighting, and sound to meet the expectations of modern delegates.

Blend, don’t battle The magic of these venues lies in their character, so don’t try to fight it with ultra-modern design. Merge today’s style with timeless architecture as a way of complimenting and elevating what’s already there.

Lighting is a great place to start. Modern lighting can highlight the beauty of period architecture without being invasive such as soft uplighting which will bring out drama in a vaulted ceiling or highlight the elegance of delicate wall mouldings.

When it comes to colour themes and texture, think harmony over contrast. Jewel tones, antique gold, and organic materials like wood, linen, or stone tend to sit beautifully in traditional spaces. Florals should feel considered rather than showy so think

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vintage vessels, natural arrangements, and understated elegance.

Sound that suits Of course historic buildings weren’t designed with corporate acoustics in mind. High ceilings and stone walls can bounce sound in unpredictable ways so an early soundcheck is crucial. Work with an AV team who have experience at heritage sites and know how to get the most out of the space.

The tech that you use should be subtle and not take away from the surroundings.

Use hidden speakers, wireless mics, and projectors with a small footprint and ensure cables and equipment are tucked away behind furniture or architectural features to keep the focus on the venue, not the gear.

The soundtrack matters too! A live string quartet or jazz band might fit better than a booming DJ set. Match the music to the

mood of the venue to create an experience that feels cohesive and considered.

Incorporate the story While your venue may be steeped in tradition, the event experience doesn’t have to feel dated. With creativity and care, modern engagement techniques can be woven into the fabric of a historic event.

Augmented reality and app-based storytelling are great ways to bring history to life without altering anything. Imagine delegates scanning a portrait and hearing its story told aloud, or taking a self-guided tour triggered by QR codes placed subtly around the space. Projection mapping can also be a great option, transforming walls into immersive storytelling surfaces with no drilling or installation needed.

www.hospitalityandeventsnorth.com

PROMOTION

EXPLORE DISCOVER ENJOY

Hall of Fame Wortley Hall, sitting just north of Sheffield, has a long history stretching all the way back to 1165, where Alnus de Wortley was mentioned in one of the leading financial records of the time. The hall was originally the ancestral home of the Earls of Wharncliffe, the Lords of the Manor of Wortley, but following the English Civil War, the manor fell into disrepair until 1800 when it was rebuilt into the grand hall we see today.

NEWCASTLE CASTLE Corporate Hire

In 1950, local labour movement activists outlined a proposal that it could have the potential of being owned by the workers and run for the workers benefit. The very next year, Wortley Hall was formally opened as an educational and holiday centre, for the trade union, labour, and co-operative movement, earning its title as “the workers’ stately home”.

Iconic venue at the heart of Newcastle offering unique packages to fit your needs...

Since 1178, Newcastle Castle has been hosting dignitaries and representatives to the highest standard. Today, it could be you and your colleagues who follow in the footsteps of medieval royalty.

Contact us: info@newcastlecastle.co.uk 0191 - 230 - 6300

Today, Wortley Hall is a thriving business and event venue. With two large conference rooms, and seven fully equipped meeting rooms, this beautiful venue will leave a lasting impression on delegates. Set in an expansive 26-acre grounds, it is also the ideal location for a team building retreat. From inflatable ‘it’s a knockout’ challenges to games of skill to test your employees both mentally and physically, Wortley Hall works with some of the best team building companies in the UK to create an unforgettable experience.

Find us at: The Black Gate, Castle Garth, Newcastle upon Tyne , NE1 1RQ

The Old Kitchens is an award winning, 1920s-style private hire events space set in the stunning Birdsall House. With an elegant cocktail bar & fabulous dance floor, it is the perfect place for corporate parties, private events or away days for up to 200 guests. The Old Kitchens are a unique venue with old world charm & vintage glamour.

photos: Mar tyn Hand Photography & Charlotte Griffiths Photography

Wortleyhall.org.uk/conference

5 miles from Malton N o r t h Yo r k s , Y O 1 7 9 N R

BEST NIGHTCLUB 2025

w w w. b i rd s a l l h o u s e. co m

July 2025

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PROMOTION

Like No Other In the heart of Manchester lies a venue that combines deep-rooted history with undeniable grandeur – Manchester Cathedral. As the oldest building in the city, the cathedral offers a corporate events experience like no other. With a presence on the site dating back to 632AD, and its current mediaeval structure standing proudly for over 600 years, it brings an unmatched sense of occasion to every gathering.

Whether you’re hosting an intimate corporate dinner or a large-scale event, Manchester Cathedral’s unique features elevate the experience. The stunning interior, marked by gothic architecture and intricate details, provides a visually striking setting that requires minimal dressing: “Unlike traditional event venues,

the cathedral doesn’t need to be transformed – the venue speaks for itself,” explains Anthony O’Connor, Director of Fundraising and Development at the cathedral. Some simple uplighting is often all that’s needed to complement the existing beauty.

Capacity is another remarkable feature – the cathedral can host up to 1,000 delegates for a seated dinner, making it one of the most accommodating venues in the region. It also boasts the widest nave of any cathedral in Northern Europe, being three feet wider than York Minster. This breadth allows for versatile event layouts, enhanced by the building’s outstanding acoustics. Originally built for music, the cathedral offers clear, echo-free sound – a rarity in large, historic spaces.

Manchester Cathedral provides a jaw-dropping venue right in the heart of one of the north’s most connected cities.

Located just steps from Manchester Victoria station and easily accessible via tram from Manchester Airport, the cathedral offers unparalleled connectivity.

Its central location also places it within walking distance of the city’s major hotels and attractions, adding convenience for out-of-town attendees. As Anthony adds: “There really is no other building like it in the city – and very few like it in the country.”

Visit Manchestercathedral.org or contact Anthony directly at Anthony.O’Connor@manchestercathedral.org or on 07713 388 474

10% OFF

WHEN BOOKING YOUR EVENT, MENTION H&E NORTH

An historic place to meet • The site of Manchester Cathedral has been a place of welcome and hospitality for over 1300 years • The current medieval structure built by Henry V dates in 1421.

• The surrounding public realm together with the interior setting of the cathedral offers an ideal place to host your event which may include a concerts, brand launch, intimate fine-dining and grand gala dinner.

Located in Manchester City Centre in

Victoria Street, Manchester M3 1SX

0161 833 2220

beapartofit@manchestercathedral.org www. manchestercathedral.org/hire-our-spaces

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www.hospitalityandeventsnorth.com

INDUSTRY OPINION

First Impressions Count Helen Roffe, Marketing PR Executive at Telford International Centre (TIC), shares the importance of first impressions when it comes to client relationships.

The planning of an event is conceptual, so the client journey exists in trust, strong working relationships and good communications and, when it comes to events, live impressions matter well before delegates walk through the venue doors.

Following the inaugural AEV guest experience working group, we headed to two of our most influential Telford International Centre (TIC) colleagues to ask them more about our venue’s business class service and that all important notion of the ‘first impression’.

HELEN ROFFE

Our Head Receptionist, Claire Ferguson, explains: “Quite often

the receptionist is the first person our visitors meet when they arrive at TIC. We always offer a warm and friendly welcome to ensure their first impression of the venue, and our team, is positive.”

Clear way-finding, accessible on-site parking, security and easy ingress are key in the first take on a venue. Claire continues: “Our reception area has the perfect view of the venue which means we can easily spot any visitors who might be in need of extra assistance before they reach the desk.”

Genette Buckley, our Event Cleaning Services Manager, expands: “My role is to make sure every inch of TIC is clean, tidy and professionally presented. From deep cleaning the venue between events to regularly checking high-traffic areas,

THE CUTLERS HALL

CLAIRE FERGUSON AND GENETTE BUCKLEY

our team is always striving to make sure every visitor arrives and leaves with a best impression of TIC.” The organiser and guest experience are vital in all points of the client journey from sales to site tour, event management to billing. We have found collaborating with fellow event professionals through AEV working groups beneficial and look forward to joining further conversations and setting services standards to improve guest experiences.

As a primarily face-to-face industry, experience and impression counts for everything – make sure you make it a good one!

A unique blend of elegance, history and first-class service

The Cutlers Hall is without question a magnificent venue steeped in history and grandeur. This impressive Grade II listed building in the heart of Sheffield has excellent transport links, complimentary robust Wi-Fi and the flexibility to suit all types of events.

The Main Hall is perfect for events up to 550 guests, whilst smaller rooms are able to provide the ideal backgrop of a more itimate affair. With our winning combination of a specacular environment, flexible room space and outstanding service along with exceptional food and drink, we look forward to welcoming you and your guests to The Cutlers Hall.

7-15 CHURCH STREET, SHEFFIELD, S1 1HG www.cutlershall.co.uk

Tapton Hall has rooms of various sizes, whether you are looking for a room for an interview, a training workshop, or a large conference, we have the perfect space for you! Contact our events team to see how we can look after you and your guests – whatever the event.

Tapton Hall, Shore Lane, Sheffield S10 3BU 0114 266 0051 • enquiries@taptonhall.com www.taptonhall.com

July 2025

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SUSTAINABILITY

Smart Sustainability ESG (Environmental, Social and Social: Look after your people When you’re juggling Governance) is really picking up speed in This is the bit that really brings ESG to life, the UK events world. It’s not all rules and suppliers, client changes, regulations (yet!), but things are changing because great events are powered by people. From your security crew to your fast. Bigger companies already have to and tight budgets, the caterers, paying fairly, communicating report things like carbon emissions, and clearly and creating an inclusive, more clients are asking about running idea of an ESG strategy respectful environment shows leadership events in a more sustainable way. So, what builds loyalty. It’s also just the right does that mean for you?

Well, it’s a great might feel like something chance to show your values, make smart and thing to do. Think about access, too. Can everyone join in? Whether it’s making and stand out for all the right only the big players have choices, sure the venue works for wheelchair users, reasons. Let’s break it down. adding a quiet zone or offering tickets time and money for. at different price points, small tweaks Environment: Do good, tread lightly can make your event feel much more But smart, sustainable Start by taking a look at what you’re welcoming. already doing. Could you ditch printed choices don’t have to leaflets for QR codes? Swap out singleGovernance: Keeping things fair, clear use signs for digital screens? Reuse table break the bank – and decorations? Often, the greener choice and real also the more efficient one. Then there’s Governance is basically about being they’re becoming more isyour venue. Not every space will tick all upfront, organised, and values-led. A boxes, but asking the right questions simple one-page ESG statement on your important by the day. By the goes a long way. Do they recycle? What’s website can work wonders. Offer a clear their energy use like? Is the venue easy snapshot of what matters to you, what Julie Burniston. to reach by train or bus? Little switches here can make a big dent in your event’s carbon footprint and give you something meaningful to shout about to clients.

ESG quick wins • Switch to QR codes, digital invites, and e-signage • Book sustainable venues • Source local to cut emissions and boost your community • Ditch single-use and choose reusable décor, tableware, and name badges • Pay fairly • Think inclusion - design for access, price flexibly, and work with diverse suppliers • Publish an ESG statement - a one-pager of your values and actions is a great start • Share your story and remember that clients love honesty more than perfection

you’re doing now, and where you want to do better. Being honest, especially about what’s still a work in progress, builds trust.

And in today’s landscape, authenticity beats perfection every time.

Remember:

ESG isn’t about ticking every box from day one. It’s about asking the right questions, making thoughtful choices and doing your best with what you’ve got – and that’s already a brilliant place to start!

FEATURE

As the EU Accessibility Act comes into force on 28th June, Founder of Diversity Alliance, Gabrielle Austen Browne, talks us through what it means for the industry.

The European Accessibility Act (EAA) is a legal directive designed to enhance accessibility by establishing common accessibility rules throughout the EU. Its aim is to ensure that digital products and services are accessible to all individuals, particularly those with disabilities. Awardwinning diversity and inclusion professional and founder of Diversity Alliance, Gabby Austen Browne, breaks down how the legislation will influence event planning, delivery, and the broader push for inclusive experiences across the sector.

Firstly, Gabby explains how the EAA is different to other accessibility laws: “It’s unique because it creates harmonised accessibility standards across all EU member states which creates a far more consistent framework than previous laws that were often country specific or sector focused. It applies to any business providing products or services to EU consumers – so UK event companies working with EU clients absolutely need to comply. The focus is heavily on digital accessibility, though physical access remains crucial too.”

When planning events in the EU, it’s crucial to understand the provisions that need to be considered: “Digital touchpoints are the big ones – your registration platforms, ticketing platforms, event apps, websites, digital guides, payment systems, and virtual event platforms must meet WCAG 2.1 AA standards. For physical events, venues need accessible entrances, seating, toilets, and clear wayfinding. The act also covers communication services, so think about how you’re providing information in multiple formats. Develop an accessibility policy that covers both digital and physical requirements. Train your team on inclusive language, disability in-person support, and accessibility fundamentals.

Budget for accommodations from the

July 2025

start rather than as an afterthought.

Most importantly, build relationships with accessibility consultants and services now, don’t wait until you’re scrambling to meet a client request!”

It isn’t just in-person events that will be affected, both hybrid and virtual events will also need to comply: “Virtual platforms must be screen reader compatible, have proper captioning, keyboard navigation, and alt text for images. Audio descriptions for visual content will also be essential. The beauty is that digital accessibility often enhances the experience for everyone anyway, such as captions help in noisy environments, keyboard navigation which can speed up processes, and clear design benefits users with cognitive differences.

So, it’s a win-win!”

I always tell clients that accessibility isn’t about ticking boxes, it’s about ‘radical hospitality.’

Gabby is a firm believer that accessibility should be framed as a core value rather than just a legal requirement: “I always tell clients that accessibility isn’t about ticking boxes, it’s about ‘radical hospitality’. I think we could do with being a little more radical in our industry when it comes to how we treat people who work for us or access our products and services.

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It’s about creating experiences where everyone can fully engage without barriers, ideally without even having to request access or ask how to use provided accommodations. As much as I like to put people and ethics at the top of my purpose and values system, the business case is compelling too – you’re opening your events to a massive global market that’s often overlooked by competitors, the global disability market is estimated to be worth up to $18 trillion.”

As for useful resources, Gabby has numerous recommendations: “The Inclusive Event Design Playbook by Oddity events is essential reading and a great place to start your journey, and I’d recommend connecting with the Inclusive Event Design LinkedIn Community for resources and ongoing support. Use a specialist company to conduct a digital accessibility audit such as Ten10 or Level Access.”

Ending on a crucial piece of advice, Gabby says: “One area I would be very wary of is following a tick box style toolkit (our industry loves a tick box!) as your only tool. This sort of work needs specific knowledge and expertise, and often involves in-person analysis, testing, and delivery. The key message I want event profs to understand is this: compliance with the EAA shouldn’t be looked at as just about avoiding penalties, we should care enough to want to provide the best service and experience for all of our stakeholders in the first instance, and this way we will stay competitive in an evolving market where accessibility is becoming a baseline expectation, not a nice-to-have.”

Diversityalliance.co.uk

NORTH WALES

Au naturel A destination for business events that combines an innovative approach to sustainability, rich historical significance, unique cultural traits, and a genuinely warm welcome. A region on the move – that’s North Wales and rapidly growing in its reputation as a conference and business events destination.

North Wales is home to the Snowdonia National Park, The Clwydian Range (Area of Outstanding Natural Beauty), 250 miles/402 km of coastline, natural lakes, around 50 islands, three World Heritage Sites – and not forgetting its fair share of the country’s 600 castles including Caernarfon,

North Wales offers organisers the perfect place to hold events in beautiful natural surroundings.

where the Prince of Wales (now King) was invested in 1969.

With an excellent selection of venues, accommodation and experiences, North Wales will truly inspire your delegates. North Wales is a renowned area of outstanding natural beauty, with mountainous backdrops and sweeping bays, this rich natural landscape provides the most tranquil yet exceptional setting for our venues and activities. These natural features stand alongside ancient world heritage sites that are truly inspirational. The myths and legends that enrich the North Wales culture can be seen everywhere Continues on page 27

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www.hospitalityandeventsnorth.com

www.typawb.cymru www.typawb.wales 01978 292144

Llogwch lle yn lleoliad arobryn marchnad, celfyddydau a chymuned Wrecsam.

Do Business in

Style

Hire a space at Wrexham’s multi-award winning market, arts & community venue.

Looking for an inspiring business venue in Anglesey to host a meeting or hold a conference, look no further.

At Château Rhianfa, we invite you to try something different to accomplish your business objectives.

chateaurhianfa.co.uk/corporate/

01248 880090 July 2025

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MEET THE CHEF

The Right Ingredient

We chat with one of the men behind Wild Garlic Event Catering, a family-run catering business serving up local passion, quality catering and unforgettable events across North Wales and Cheshire.

Now a cornerstone of the region’s catering scene, Wild Garlic Event Catering has built its success on local flavours, strong family values, and a deep-rooted passion for food. Co-owned by brothers Kevin and Paul Carlile, the business has grown steadily over the past 10 years, earning a reputation for exceptional food and personal service at events.

Speaking with Kevin, it’s clear the journey has been as personal as it has professional: “We’ve been around for 10 years now – something’s going right somewhere,” he laughs, before delving into the family story behind Wild Garlic Event Catering. “Our granddad was an amazing chef in his own right. He didn’t speak a lot of English, and we barely spoke Greek, but he gave us that energy for food. He was definitely an inspiration for us. We always thought one day we’d have our own restaurant.”

OLIVE AND ROSEMARY FOCACCIA.

While a traditional restaurant never materialised, the brothers channelled their energy and culinary roots into a catering venture that now serves everything from intimate private dinners to gala events for 400+ delegates: “Paul does all the cooking, and I do everything else. I get to go out and meet our lovely customers, talk about food and eat Paul’s amazing cooking.”

PAUL AND KEVIN CARLILE.

in Cheshire: “That one’s special.

It’s a 65th anniversary dinner with up to 450 guests. The school’s alumni include England rugby internationals Ben and Tom Curry.

It’s going to be a big one.”

GLAZED BEEF SHORT RIBS.

At the heart of Wild Garlic Event Catering’s ethos is a fierce pride in their location, the business takes full advantage of the region’s natural bounty: “We’re surrounded by amazing ingredients here. We’re passionate about where we’re from, and we love shouting about the venues we work with and the suppliers we support.”

While local sourcing is a cornerstone of the approach, Kevin is pragmatic: “Don’t get me wrong, we cast our net when we need to. If we want the best scallops and they’re in Scotland, that’s where we go. But wherever possible, we support local farmers and producers. We work with a farm over in Ruabon for all our micro herbs now – a local independent grower, and that’s exactly the kind of partnership we value.”

That dedication to quality is backed by industry knowledge. Between the brothers there’s over 50 years of hospitality experience, and Paul’s background in catering means that Wild Garlic Event Catering has always been at the forefront of accommodating dietary restrictions: “We take dietary needs seriously. We develop dishes that avoid the 14 main allergens, and we always offer customised menus. It’s important that everyone feels looked after, whether they’re vegan, gluten-free, or just allergic to strawberries.”

Wild Garlic Event Catering is no stranger to high-profile events. Recent highlights for include catering for the Wrexham Business Awards, the North Wales Police Awards, and an upcoming anniversary celebration at Bishop Heber High School

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And while their reach continues to grow, Kevin and the team remain firmly anchored in community: “Our business is genuinely family-run. It’s me, Paul, our sister as operations manager, our mum waiting on, and my wife handling admin. Even our staff are like family. Lindsay, our Front-of-House Manager, started with us as a waitress.

She’s been with us from day one. There’s a real lean towards sharing food, family-style at our events too. It doesn’t always suit corporate functions, but when it works, it’s brilliant. We’ve even been able to weave in our Greek heritage at some events.”

Wild Garlic Event Catering is expanding its services to include high-end delivery options – especially around Christmas: “We’re based near one of the UK’s biggest industrial estates, and we’re planning to deliver Christmas dinners to businesses directly. Whether it’s in a box or part of a more formal event, we want to make it easy for companies to treat their teams.”

KEY LIME CHEESECAKE, WITH MANGO JELLY AND TORCHED LEMON MERINGUE.

SAMPLE MENU Starter - Olive & Rosemary Focaccia with Balsamic & Olive Oil

Main - Glazed Beef Short Ribs

Dessert - Key Lime Cheesecake, with Mango Jelly and Torched Lemon Meringue Pie

PROMOTION

Farm Fun

Farm Adventure is North Wales’ best kept secret for exciting team building activities, offering something completely different and suitable for your whole team. Laura Middleton and her husband have created this from a farm diversification, to let the adults have some real fun on the farm!

The UK’s wackiest outdoor activities for grown ups

Who says kids should get to have all the fun?

Unique and inclusive experiences for your team A new and exciting adventure for North Wales Activities, space, home-reared food, rustic meeting spaces for small to large groups Great location, with close proximity to Crewe & Wrexham

0333 880 4534 www.farmadventure.co.uk info@farmadventure.co.uk

Authentic farm experiences Improve team morale by taking part in real farm tasks such as sheep and pig herding or tractor driving – activities you won’t find in standard team building packages elsewhere.

Tailored programmes Our family-run team will work closely with you to customise activities to suit your team size, objectives, and fitness levels to create a fun and inclusive environment that everyone can enjoy.

Beautiful meeting spaces The open and rustic design of the Sheep Barn lends itself perfectly to boosting productivity for up to 20. Bigger groups of up to 100 can enjoy the Sheep Fold. There you’ll find a unique meeting environment complete with fairy lights, straw bales, and a fire pit.

Sustainability champions Sustainable farming and farm diversification are at the forefront of Farm Adventure’s mission, ensuring that your team building day supports environmentally conscious practices and the future of British agriculture as well as strengthening team bonds.

Stunning countryside setting The tranquil Shropshire landscape provides the perfect backdrop to relax, recharge, and build stronger connections.

Farmadventure.co.uk/corporate

Meet North Wales

Here at Meet North Wales we work with some of North Wales’ top conference venues, attractions and hotels which between them offer quality conference and meeting facilities, affordable and quality accommodation and unforgettable incentive experiences.

Food & Service That Delights Established in 2015, this family owned multi award winning company, run by Paul and Kevin with over 50 years experience in the hospitality sector. Based in North Wales, working with clients across the North West with our regular corporate customers at their own hq or at external venues we can help source.

Let Meet North Wales guide you through finding that perfect location for your next meeting, conference or event. info@meetnorthwales.co.uk www.meetnorthwales.co.uk

01492 531731

July 2025

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07966 413307

www.wildgarliceventcatering.com

TEAM BUILDING

Hidden Gems Check out these unforgettable team building experiences amid the stunning landscapes and rich heritage of North Wales.

North Wales, with its rugged mountains, sweeping coastlines, and rich cultural tapestry, has rapidly become one of the UK’s most sought-after locations for corporate team building.

The region combines breathtaking scenery with a wealth of high-quality, engaging experiences tailored to foster collaboration, communication, and camaraderie among teams. Whether you’re looking for adrenaline-fuelled adventures, immersive educational experiences, or a taste of local culture, North Wales offers a diverse range of activities that cater to all preferences and professional goals. Here’s a look at some standout offerings from businesses in the region.

Climb Wales

For teams seeking to strengthen bonds while pushing personal boundaries, Climb Wales provides an exceptional opportunity to engage with the dramatic natural landscape of Snowdonia. Specialising in rock climbing, abseiling, and mountain skills, Climb Wales crafts bespoke team building days that emphasise trust, problem-solving, and resilience.

Its expert instructors guide groups through physically and mentally challenging activities, encouraging individuals to step out of their comfort zones and support one another in a unique outdoor setting.

Climbwales.co.uk

Big Blue Adventures

Big Blue Adventures is well known for its ability to blend adrenaline and organisation into seamless corporate retreats. Operating in Snowdonia and across North Wales, the company offers a wide array of adventure activities including coasteering, canyoning, SUP (stand-up paddleboarding), and zip-lining. More than just thrill-seeking, its team building packages focus on leadership, collaboration, and wellness. With accommodation and transport options also managed in-house, it offers a hassle-free way for companies to reward their teams and boost morale.

Bigblueadventures.com

Penderyn Distillery – Llandudno

Adding a flavourful twist to corporate events, Penderyn Distillery’s Llandudno location offers a refined and educational experience for teams looking to unwind and connect.

Its guided tours provide a deep dive into the art of Welsh whisky-making, culminating in tastings of its award-winning spirits. The distillery’s relaxed yet informative atmosphere makes it ideal for low-key team outings, where colleagues can learn, socialise, and enjoy a shared cultural experience.

Penderyn.wales

RibRide

If your team thrives on excitement and high energy, RibRide delivers an unforgettable maritime adventure. Operating fast RIB (Rigid Inflatable Boat) rides along the Menai Strait, this award-winning experience combines the thrill of speed with spectacular views of North Wales’ coastal and island scenery. From wildlife spotting to high-speed adventures under historic bridges, RibRide experiences are designed to exhilarate and bond groups through shared exhilaration and fun.

Ribride.co.uk

Xplore! Science Discovery Centre

For teams that value creativity, curiosity, and intellectual stimulation, Xplore! Science Discovery Centre in Wrexham provides an engaging and interactive team building environment. Through hands-on science shows and workshops, Xplore! promotes problemsolving, innovation, and effective communication. The tailored sessions are suitable for a wide range of corporate teams and offer a refreshing alternative to more traditional formats.

Xplorescience.co.uk

Farm Adventure Shropshire

Sitting just over the border, Farm Adventure Shropshire is a fun twist on a team building day. Bond over real farm tasks such as sheep herding or tractor driving – activities you won’t find in standard corporate packages. Take on some farm inspired activities such as welly wanging, pig herding, and an all-out obstacle course called Farmer’s Scramble, all in the beautiful countryside surrounds. You can even make a day of it, adding in a delicious home-reared barbeque, allowing you to sample the farm’s produce.

Farmadventure.co.uk/shropshire

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www.hospitalityandeventsnorth.com

NORTH WALES

Continued from page 22 from the service to the food and even the greetings at a hotel. North Wales is enriched by these legends and thus making it a destination like no other.

The region boasts a purpose-built conference and events centre; a university world-renowned for research in environmental sciences, engineering and human sciences; incentive experiences ranging from the sedate to adrenalinepumping; accommodation in beautiful natural surroundings; and innovative food and drink suppliers.

With beautiful surroundings close to nature and offering competitive pricing and increased value for money, North Wales is easily accessible by rail in under two hours from Liverpool, Manchester, and Birmingham and under three hours from London.

July 2025

The team at Meet North Wales provides expert knowledge of the area and all it has to offer. We work closely with you to understand your requirements and source the ideal location, accommodation, and experience for your next business event, providing a timely response to enquiries.

North Wales is a destination like no other and your delegates will be sure to receive a truly memorable experience. info@meetnorthwales.co.uk Meetnorthwales.co.uk

INDUSTRY OPINION

Global Ambitions As international events gain greater prominence in UK business strategies, Chief Executive of The Meetings Industry Association (MIA), Shonali Devereaux, says the sector’s success lies in its willingness to think differently, adapt boldly and seize opportunities.

Last month I had the pleasure of meeting hundreds of inspiring business meetings and event professionals at IMEX Frankfurt. As ever, it was a vibrant showcase of energy, ideas and innovation, and a valuable opportunity to hear how organisations are adapting and evolving their long-term strategies.

The spirit of thinking differently was very much alive at IMEX. From exploring new technologies to rethinking delivery models, it was clear that our sector isn’t standing still.

Our MIA Insights published earlier this year revealed that international events account for 12% of forecasted revenue in 2025 for the average organisation, showing that

global ambitions are rising across the sector.

One MIA member shared how they’re now actively pursuing an international strategy, not just to attract overseas audiences but to begin positioning their brand on a global stage.

It’s a strong example of how innovation can take many forms. For some, it might be building cross-border partnerships. For others, it could be reimagining the delegate journey, diversifying revenue streams, or challenging long-held assumptions about what makes an event successful.

At the MIA, we’re here to support our members in all their ambitions, ensuring they have the insight, guidance, and

advocacy they need to not just respond to change, but lead it. Our sector has long been defined by its adaptability, but with rising costs, changing client behaviours and increasing competition, evolution is no longer optional but essential. Whatever “thinking differently” looks like for you, one thing is certain: the future rewards those who dare to step beyond the expected.

Now six months into my role as CEO of the MIA, I’m more inspired than ever by the resilience, creativity and determination of our sector, and excited for where we go next, together.

Mia-uk.org

Purpose in Uncertainty Louisa Watson, Marketing Director and Sustainability Lead, Wyboston Lakes Resort, shares why the hospitality industry must lead with meaning.

In an era dominated by political distrust and economic anxiety, the latest BVA BDRC Public Pulse Report paints a vivid picture of a nation unsure of its future. Cost of living and economic worries top the public’s concerns, while confidence in government action remains critically low. Yet, amid the uncertainty, one group remains notably more positive: the UK’s business decision makers.

Interestingly, this optimism aligns closely with another trend – businesses placing increasing value on purpose, wellbeing, and people-first environments. And this is where the hospitality industry, particularly venues like Wyboston

Lakes Resort, can make a meaningful difference.

We see first-hand how organisations are not just booking spaces – they’re investing in experiences that support resilience, creativity, and culture. As hybrid work patterns persist and economic pressures grow, leaders are realising that the way to future-proof their teams isn’t just through profit, but through purpose. Venues must now become hubs for connection, rest, and renewal – something spreadsheets alone can’t solve.

evolving expectations. From carbonconscious operations to tech integrated rooms, from on-site wellness facilities to nature-led team building – every aspect of our resort is designed to help people think clearly, connect meaningfully, and leave stronger than when they arrived.

In a time when the public feels powerless, hospitality has a unique power to uplift.

Wybostonlakes.co.uk

We’ve aligned our approach to these

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www.hospitalityandeventsnorth.com

Unique venue for outdoor events, meetings, conferences, dinners and celebrations Ideal location close to the A1 and Scotch Corner Ample FREE on-site parking Bespoke packages tailored to suit your needs

WWW.CATTERICKBRIDGE.CO.UK | 01748 811478 INFO@CATTERICKBRIDGE.CO.UK

Welcome to Ramada Hotel & Suites

by Wyndham Coventry Dedicated Meeting Floor up to 100 delegates Onsite parking Walking distance to Coventry Rail Station 11 miles from Birmingham Airport

024 7623 8110

www.ramadacoventry.co.uk reservations@ramadacoventry.co.uk

Step Inside the Brand New Summer Tipi at Lumley Castle!

Something exciting is arriving at Lumley Castle this June. Nestled within our historic grounds, a stunning new Tipi will offer an unforgettable setting for weddings, private parties, and exclusive events. With festoon lighting, rustic-luxe interiors, and sweeping countryside views, it’s the perfect backdrop for any celebration.

Alongside private hire, we will also be hosting a vibrant calendar of events throughout the summer, including a creative Sip & Paint night and more to be announced soon.

Ready to discover the magic? Visit lumleycastle.com and explore everything our summer Tipi has to offer.

0191 389 1111 | www.lumleycastle.com July 2025

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New York State

BEYOND ‘THE BIG APPLE’

New York State is blessed with natural beauty, from the scenic Finger Lakes Region to the picturesque Hudson Valley and from the majestic Niagara Falls region to the awe-inspiring Adirondacks. That is aside from the incredible cityscapes on offer, whether visiting ever-popular New York or lesserknown, but just as captivating, Rochester, Buffalo, Albany and Syracuse.

Hit the open roads to discover dramatic waterfalls, rolling vineyards and stunning landscapes at every turn. The state’s melting pot of wide-open spaces, rich history and cultural vibrancy ensure you’ll find everything from high-adrenaline adventures through to iconic landmarks and world-class museums.

So, whether you’re a culture vulture, history buff, outdoor adventurer type or love a cosmopolitan city, you’ll adore the diversity of this US state, which simply offers something for everyone.

A State with Heritage No matter where you roam in New York State, its fabled heritage is evident, from revolutionary war sites to industrial landmarks

and Gilded Age mansions. Forget dark and musty museums, New York State wears its legacy with pride. One of the main attractions in the Big Apple, the Statue of Liberty and Ellis Island symbolise immigration and freedom, as they were the point of entry for over 12 million immigrants.

In Hudson Valley, you can visit Franklin D. Roosevelt Presidential Library and Home, West Point Military Academy, and Vanderbilt Mansion National Historic Site; the summer residence of Frederick William Vanderbilt, a grandson of Cornelius Vanderbilt, one of America’s wealthiest industrialists.

Perhaps F. Scott Fitzgerald’s The Great Gatsby has piqued your interest in the opulent lifestyle of the Gilded Age elite? If so, many of Long Islands Gold Coast Mansions are open for viewing, with extra activities planned for the 100 year celebration. If you find yourself in the Capital-Saratoga Region, you can view New York State Capitol in Albany; an architectural marvel completed in 1899, and visit the Underground Railroad Education Centre, focussing on African American history and the abolitionist movement. Western New York offers Buffalo’s

Larkin District, Frank Lloyd Wright Homes and Old Fort Niagara, while The Adirondacks afford Fort Ticonderoga, a pivotal military site in the French and Indian Revolutionary Wars.

The options go on and on!

Adventure In The Great Outdoors In a state where rolling hills and meandering waterways form its tapestry, punctuated by charming towns dotting the landscape and lush vineyards sweep into the hillsides, the decision of where to have your adventure is a tough one. Natural beauty is simply everywhere, and both land and water adventures commonplace. The river backdrop of Hudson Valley makes it’s a wonderful selection; from hiking and biking along the Hudson River Greenway, to kayaking on the river itself. The Finger Lakes Region, defined by its namesake – eleven narrow lakes that resemble outstretched fingers, is beyond idyllic. Discover its hidden waterfalls, explore its state parks such as Watkins Glen and Taughannock Falls, or simply relax amid the serene surroundings.

The enchanting Adirondacks area is home to Lake George, where historic ships and steamboats dock along the shores, offering accompanying views to your chosen pursuit.

The Adirondack Mountains are a pristine wilderness, spanning over 6 million acres and boasting 46 towering peaks of over 4,000 ft.; which provide climbers and hikers an unparalleled challenge in return for stunning vistas.

For a more gentle endeavour, head for Long Islands powder soft beaches and paddle on the lapping shores, or perhaps board a boat through the picturesque Thousand Islands, viewing Boldt Castle and many other impressive landmarks.

www.hospitalityandeventsnorth.com

It’s a Question of Taste Delectable dining and fine wines tantalise even the most discernible taste buds. The Hudson Valley in particular has a thriving culinary scene, with its bounty of fresh produce, farm-to-table restaurants and of course a rich wine producing region.

It is not alone. With over 100 wineries dotting the hillsides, the Finger Lakes has earned a reputation as one of the premier wine-producing regions in the United States. You can embark on scenic wine trails and sample a wide array of award-winning wines, including Riesling, Cabernet Franc and Chardonnay. A perfect accompaniment to a gastronomic feast created from locally-sourced ingredients. If hops and grain are more your scene, the 37 mile Cooperstown Beverage Trail looping through central New York tells the regions history in craft beverages. As well as wineries, there’s a distillery, cider mill and a selection of breweries to discover.

Experience it for Yourself

TRAVEL

This hidden gem is perfectly suited to a self-drive itinerary, where magnificent scenery accompanies your every journey.

NEW YORK DISCOVERY 15 night fly drive, from £3,379 per person.

Discover the natural and cultural treasures of New York State. You’ll enjoy scenic Hudson Valley, the peaceful Adirondacks, majestic Niagara Falls, charming Finger Lakes, picturesque Thousand Islands, and serene Chautauqua region, each providing distinctive landscapes and experiences.

HUDSON VALLEY & FINGER LAKES 8 night fly drive, from £1,949 per person.

Immerse yourself in the historic charm of Hudson Valley and the tranquil allure of the Finger Lakes region, indulging in outdoor adventure, exploring cultural and historic sites and savouring the regions wine and cuisine.

EMPIRE STATE ADVENTURE 13 night motorhome holiday, from £1,499 per person.

Explore the Empire State from the comfort of your very own motorhome, travelling at your own pace in your own space. This itinerary traverses the scenic Hudson River Valley and the Catskills, journeys to the Adirondacks, visits iconic Niagara Falls and the Finger Lakes.

A Yorkshire based company, with over 50 years’ experience creating holidays across the whole of the USA and Canada, with North America Travel Service your holiday couldn’t be in safer hands.

Visit Northamericatravelservice.co.uk for more information and holiday options.

Alternatively, contact an expert on 0333 323 9099 or sales.enquiries@nats-uk.com

NorthinBrief Transport Investment to Boost MICE Economy

Blackpool Council has just announced £4 million investment into improving the town’s bus network, which will have a massive impact on the corporate visitor economy.

Supporting increased footfall and enabling greener events is key to Blackpool as a MICE destination, says Head of Meet Blackpool, Julie Vincent: “The council’s investment into giving our bus networks a face lift will have a significant positive impact on accessibility and air quality within the town for local residents, as well as enhancing the Blackpool experience for both our leisure and corporate guests. The corporate visitor economy in Blackpool is continuously growing year on year – which has benefitted the local economy in big ways – and having a good public transport system is key to supporting that increased footfall and improving traffic management around large-scale conferences and events, and us continuing to attract businesses to the resort. With sustainability being high on the agenda for companies hosting everything from exhibitions to away-days, a greener transport network can often be the tipping point between event planners picking one destination over another.”

TMS 2025 Prioritises Wellbeing The Meetings Show returns this year with a renewed commitment to inclusivity, accessibility, and wellbeing for all attendees. In partnership with EventWell, and with a focus on neuroinclusion and mental health, the show is set to provide a safe, welcoming, and empowering space for every participant.

This year’s show will feature an enhanced range of wellbeing initiatives, including the return of the popular Quiet Room, designed as a calming, sensory-friendly space for anyone needing a break from the show floor. Additionally, through the EventWell partnership, all attendees will have access to a Buddy system, providing support to those who would prefer to navigate the event in a pair or a small group.

The Meetings Show 2025 is also championing accessibility within its education programme. Thanks to a collaboration with GevMe, all educational sessions will feature AI-powered live captioning, ensuring that content is more accessible and digestible for all attendees.

“The Meetings Show has always been about bringing people together, but this year, we are making it clear that inclusivity is at the heart of everything we do,” says Jack Marczewski, Portfolio Event Director at The Meetings Show. “Enhancing our partnership this year with EventWell was crucial, we are making sure that everyone can access, engage with, and enjoy everything the show has to offer.”

Meet In Wales at IMEX

Meet In Wales contributed to the IMEX knowledge programme in May, presenting experienced marketer Roger Pride in a session that helped events stand out in a ‘sea of sameness’.

Roger Pride has decades of experience marketing destinations, consumer brands, and ‘places’ around the world, not least his home country of Wales. In the engaging and often amusing session, Roger presented ideas on placemaking, place alignment, and the dos and don’ts of destination and event marketing.

Roger also presented some contemporary strategies and techniques including The Somerset Test, Using your LOAF’s, and Moments of Truth, all set around challenging conformity and standing out.

He commented: “We (event marketers) need to talk about communities, not audiences. It’s not about communicating to your audience; it’s about your community sharing and communicating your messages for you. Being true advocates of the brand.”

Outside of the session, Meet In Wales brought the destination to life for international event planners, working in partnership with stand partners, Celtic Manor and ICC Wales, two businesses well versed in both the Welsh experience, and standing out from the crowd.

Buzzy Bees at Haydock Park The Jockey Club Venues, a collection of destination event and hospitality venues across the UK, has introduced beehives to Haydock Park Racecourse to boost local biodiversity and supply sustainable homegrown honey to the catering team.

pollinator populations while contributing to the biodiversity of the racecourse grounds.

“In addition to playing an important ecological role, the bees will also help us produce our own honey – an exciting step towards creating hyper-local, sustainable ingredients for our menus. This initiative reflects our dedication to responsible sourcing and our ambition to bring nature closer to our culinary operations.”

miaList Introduces New Awards Nominations are now open for the 2025 miaList, as the Meetings Industry Association (MIA) prepares to celebrate the sector’s finest talent, continuing a proud tradition that began in 2011.

This year, nominations are open across a record 15 categories – the most ever in miaList history – in recognition of the breadth of excellence across the thriving business meeting and events sector. Two new categories have been introduced for 2025: Executive Leader of the Year and Innovative Chef of the Year, both of which will be presented at an awards ceremony at The Belfry Hotel & Resort on 6th November.

Shonali Devereaux, Chief Executive of the MIA, said: “The miaList is a well-established and much-anticipated celebration of excellence within our sector, and I’m excited to lead the process as CEO for the first time. It’s a powerful reminder of the incredible talent, innovation and resilience across our sector, and I’m looking forward to celebrating those who continue to inspire and drive us forward.”

COMING UP IN SEPTEMBER

Welcoming around 100,000 bees to the four hives, the venue’s newest inhabitants will play an important ecological role across the 127-acre site and its wider surroundings.

Once established, it is hoped that the honey the bees produce will enhance many of the dishes served as part of the venue’s conference and events menu, including starters, desserts, and even cocktails.

As part of the new initiative, Haydock Park will introduce several theoretical and practical training courses for employees. The courses will cover the craft of beekeeping, the life cycle of bees, methods for honey extraction and preparation, and swarm control.

Paul Muirhead, Deputy General Manager, Haydock Park, said: “As part of our ongoing commitment to sustainability and enhancing our local environment, we are proud to introduce four new beehives at Haydock Park. These hives support vital

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Luxury Venues Transport & Logistics Glasgow & Perthshire And More...

For more information contact Adam Freedman 0845 052 2911 www.hospitalityandeventsnorth.com

A WINNING VENUE For Hospitality and Events

SIMPLE MADE PERFECT

• 151 newly refurbished bedrooms including luxury suites with views of the racecourse • 13 flexible private meeting and events spaces • Nestled on five acres of lush greenery and landscaped gardens • Fitness centre, tennis court, indoor pool and spa • Cast Iron Bar & Grill • 160 car park spaces • Special summer group and event rates available

Renowned racing venue set in magnificent countryside First-class corporate hospitality suites & restaurants Competitive conference Day Delegate rates & packages Ideal location - close to A1(M) with links to M1 and M62 Flexible conference, exhibition and events space Acres of outdoor event areas and FREE on-site parking

Take a 3D Tour!

Delta Hotels by Marriott York Tadcaster Road | York Contact our team on 01904 701000 or dhr.lbayd.events@deltahotels.com

01937 582035 www.wetherbyracing.co.uk

TIME TO

MEET, EXPLORE & RELAX

GLASGOW

Make your meeting or event memorable, explore everything Glasgow has to offer and relax at the stylish Hilton Glasgow.

Hospitality & Events North.indd 1

July 2025

hilton.com/glasgow

30/01/2025 11:11:36

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COMPETITION

A New Era at Mar Hall

Win a luxurious overnight stay for two at the newly refurbished five star countryside golf and spa retreat, Mar Hall, near Glasgow. aerial perspectives of Scotland’s dramatic scenery, from the Highlands to the remote Scottish Isles. Adventure continues on the estate with a range of exhilarating activities, including falconry, archery, axethrowing, and clay pigeon shooting. Hiking and cycling enthusiasts can explore scenic trails with the venue’s fleet of rental bikes.

Mar Hall Golf & Spa Resort is now open and ready to welcome you. Just 10 minutes from Glasgow International Airport, the newly transformed resort offers elevated spaces for meetings, incentives, conferences, and events. Visitors will experience refined elegance, inspiring surroundings, and purpose-built venues ideal for conferences, gala dinners, product launches, team building and more – all with seamless access to Central Scotland and the Highlands.

Following an extensive £20 million transformation, the five-star hotel has officially opened its doors and is celebrating the start of a new era, marking one of Scotland’s most significant and anticipated hotel renovations in recent years. Elevating the Scottish heritage hotel experience with a vibrant new identity, the venue blends its history and elegance with a whimsical, storytelling design concept and warm-spirited, experience-driven guest service.

The hotel houses 74 luxurious guest rooms and suites, two restaurants, two bars, and an enticing collection of grand spaces, cosy corners, and hidden nooks to be discovered. On arrival, guests are immersed in a sense of immediate escapism as they enter a palm-canopied parlour and a newly reimagined reception space. They are warmly welcomed by the dedicated concierge and reception team, whose attentive service sets the tone for an exceptional stay from the very beginning.

There are numerous event-ready spaces at Mar Hall that are designed to accommodate any occasion. The Pavillion is the resort’s grand marquee, with sweeping views and luxurious décor

that’s designed for large-scale events for up to 800 delegates. Another space ideal for larger events, Morton House is a distinguished venue that blends historic charm with modern amenities, accommodating up to 250.

For more intimate events, there are plenty of options available. Tucked away within the hotel’s winding corridors, The Library is a secluded space that blends rich heritage tones, deep oak furnishings, and plush fabrics to create an inviting retreat for up to 60 with an adjoining breakout space – The Anter – that’s been thoughtfully restored with comfort in mind.

The Den and The Study have a capacity of up to 40, both of which are designed to encourage creativity, collaboration, and meaningful conversations while The Drawing Room is an exclusive private dining space surrounded by elegant décor and bathed in warm lighting for up to 60 delegates.

Meeting spaces aren’t the only thing on offer; delegates can relax in the renovated luxury spa that’s a stylish contemporary antithesis to the heritage main hotel. It features six treatment rooms set along low-lit corridors, a 20-metre swimming pool, saunas and steam rooms, and a curated menu of treatments and massages.

Mar Hall also offers many other chances to unwind, including an 18hole championship golf course against the backdrop of the Kilpatrick Hills and River Clyde. For delegates craving more adrenaline, off-road 4x4 excursions set off from the hotel’s doorstep, while helicopter tours provide breathtaking

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Mar Hall is more than just a venue, it’s an inspiring destination where history, luxury, and adventure come together to create unforgettable events, setting a new standard for event profs seeking a truly exceptional setting in the heart of Scotland.

Marhall.com | 0141 812 9999

COMPETITION To win an overnight stay for two in a Classic Bedroom, breakfast in the elegant dining room, and complimentary access to the leisure facilities, please answer this question:

How many guest rooms and suites are there at Mar Hall?

Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 8th August 2025.

Terms and conditions apply: Prize is non-refundable and cannot be exchanged. Subject to availability and pre-booking. When entering the competition online you have the option to not be entered in H&E North Magazine and Mar Hall’s databases in order to be contacted about news, promotions, and special offers.

Postal entry data will not be saved.

Publisher’s decision is final.

Catch Mar Hall at The Meetings Show on stand E51!

EVENT ENTERTAINMENT

r o t c a XF As seen on TV

Bringing legendary TV and film themes to life with a full stage show, live visuals, and high-energy performances, Not a Band will transport delegates through a nostalgia-filled journey. There’ll be costume changes, dynamic lighting, and iconic soundtracks from The A-Team to Airwolf, Only Fools and Horses to Baywatch, all the classics will be covered – plus a few surprises to keep the crowd on their feet! Not a Band’s combination of throwbacks and high-energy will make your event feel familiar yet fresh and create a shared cultural experience between delegates that is sure to boost networking.

Notaband.co.uk

Cape-tivating characters

Bring your event to life with a line-up of iconic heroes and notorious villains. From highoctane superhero meet-and-greets to immersive character walkabouts, the Heroes and Villains hire service from Chosen Events Entertainment isn’t just for kids – it will ignite a sense of childlike joy and wonder in delegates, creating moments of fun and excitement in all ages. From Star Wars characters and famous superheroes to Spock and other cult favourite sci-fi icons, the highly engaging entertainment is ideal for photos and brand engagement to create a real buzz around your event.

Chosenevents.co.uk

Step right up

Based on one of the biggest musical blockbusters of the last decade – The Greatest Showman – Greatest Circus is a group of performers inspired by the 2018 film. The highenergy professionals provide an immersive, fast-paced show that features four fully costumed performers as standard, with the option to hire up to 11. You can choose between interactive walkabout sets or a thrilling stage show that may include a snake charmer, sword swallower, jugglers, fire performers, aerialists, and more! It’s a modern twist on the classic circus that’s ideal for energising delegates, impressing clients, and rewarding teams with a sense of wonder and celebration.

Entertainment-nation.co.uk

A winning hand

With full-size luxury casino gaming tables and a nationwide network of professional croupiers, 5 Star Fun Casino delivers entertainment that’s ideal for icebreakers or energising the lull between event segments with a touch of glamour. If you’re looking to channel James Bond in a suave Casino Royale setting or take a step back in time to the 1920s at a Great Gatsby inspired night, there are many TV and film inspired packages that will bring the drama, style, and sophistication of the silver screen to life for delegates.

Alivenetwork.com

Down the rabbit hole

Stepping into the whimsical world of Alice in Wonderland is a great way to break away from the usual event routine. With eccentric characters like the White Queen and March Hare roaming the venue, delegates are instantly immersed in a playful atmosphere that encourages interaction and sparks conversation. Available for walkabout entertainment, these performers bring photo-worthy moments and light-hearted chaos to your event. Plus, with twists that can be added including a contact-juggling Mad Hatter or a contortionist Cheshire Cat, this entertainment offers a visual spectacle. Whether you want to uplift a networking event or create a fantasy-filled evening, these performers add charm and a touch of magical nonsense that delegates won’t forget.

Juliacharleseventmanagement.co.uk

July 2025

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Pop culture references are great icebreakers and can supercharge your team building so we’re spotlighting some of the best film and TVthemed entertainment ideas for your next event.

Suppliers

www.hospitalityandeventsnorth.com

Step into the Future with Reality 3D Welcome to Reality 3D - where immersive experiences meet cuttingedge technology to create unforgettable moments. Whether you’re hosting an exhibition, a festival, or a corporate event, our pop-up VR arcades bring a world of adventure to your guests.

With hundreds of games and experiences, from pulsepounding multiplayer battles to awe-inspiring solo journeys, Reality 3D turns any space into a gateway to new dimensions. Our new custom-branded VR escape rooms elevate engagement, offering bespoke adventures, designed to captivate and thrill. Play in teams and solve puzzles together, as your characters navigate these virtual worlds.

0113 871 5999

Ready to redefine reality? Bring the excitement of Virtual Reality to your event with Reality 3D Virtual Reality Experiences. Let’s create something extraordinary.

INFO@BLUEPEPPERCATERING.CO.UK WWW.BLUEPEPPERCATERING.CO.UK

www.reality3d.co.uk | 01202 802975

July 2025

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Maximise revenue from your Event Parking Peak Hour 0900hr-10.00hrs 62mins Av. stay 11,062 Total Vehicles

Data driven monitoring to capture and report: - Volume of each fuel, Diesel, Petrol, EV, Hybrid - Length of stay

Always the right choice

info@wiseparking.co.uk

Smart Event Parking with Mobile ANPR Wise Parking optimises event parking for concerts, park events, motorsports, and racecourses using advanced Mobile ANPR technology - eliminating the need for payment machines. Our solution enables seamless entry and exit, digital whitelisting, cashless payments, and real-time space management. With mobile integration and on-ground support, we ensure a smooth, hassle-free parking experience for your visitors.

www.wiseparking.co.uk

Tel. 03301 334522

CGC EVENTS YORKSHIRE’S PRESTIGE EVENTS AND CATERING SUPPLIER SINCE 1896.

SCAN ME!

0113 287 6387 www.cgceventcaterers.co.uk

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www.hospitalityandeventsnorth.com

CATERING

Plant Base Lime Venue Portfolio (LVP) – which has multiple venues across the North and Scotland – in conjunction with Foodsteps, has recently introduced carbon labelling onto its food menus.

Sales Director of LVP and Conference and Events Sustainability Lead at Compass Group UK&I, Jo Austin, tells us all about the initiative.

Carbon labelling works in a similar way to the government scheme that requires a calorie count on menus – only instead of showing nutritional information, it highlights a dish’s environmental impact, as Jo explains: “Carbon labelling is the measuring of carbon emissions that are generated by creating a dish, covering the whole life cycle of a product from farm and processing to transport and food waste.

The objective of this is to educate and enable event organisers and delegates to make informed decisions about the food they’re consuming.”

“When we speak to clients, we now talk to them about menu engineering and how they can make better choices for their delegates and therefore for the event.

Food is a huge part of the carbon impact of an event; most people only tend to think about travel but not everybody travels hundreds of miles for an event: everyone eats! In terms of greenhouse gas emissions globally, after energy, food is the second largest contributor so we’re extremely passionate about bringing this education to the forefront of the industry.”

completely: “Through our culinary team’s menu engineering, we’ve adopted a plant forward approach to our dishes rather than a completely plant based one. For example, our 50/50 burger is 50% beef and 50% plant protein, so the carbon footprint is significantly different – and it’s still yummy!”

“Being plant forward as opposed to plant based not only enables customers to make better decisions, but it also means that allergens are taken care of. Dairy, for example, is one of the biggest allergens around but by making our desserts dairy free, we’re eliminating this – carbon labelling is a 360 approach to food as a whole, not just the environmental impact.”

Sustainable events are something that all event profs want, but Jo believes that events still have a long way to go to be as sustainable as they can be: “Carbon has a long-term cost, it’s just that currently, we’re not recognising where that cost sits. Until there’s some governance where organisations must demonstrate how

Each dish on a carbon labelled menu will be given a rating from A to E, A being a high carbon intensive dish and E being low, each represented by a traffic light colour system: “An A dish will generally incorporate red meat, particularly beef, and dairy cheese. Some of the lowest carbon foods are vegetables and legumes and as we banned air freight in most of our businesses, these ingredients must be seasonal and locally grown which lowers the carbon impact of a dish even further.”

Jo and the LVP team recognise that not everybody wants an event menu that’s just vegetables; by making some small adjustments to existing dishes, they can lower carbon impact without changing it

July 2025

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they’re going to decarbonise, lowering our carbon footprints is going to be a challenge because people still think they can get away with not doing it. Our role as businesses at moment is to be the best we can possibly be so that when we get to the point of governance, carbon offsetting will cost less.”

Jo offers her advice for organisers conscious about their food carbon footprint: “Choose your partners wisely. If there’s no verification and people can’t share the life cycle analysis of the dishes being provided, it probably means it isn’t great for the environment.

“Food waste is another issue; if global food waste was a country, it would be the third biggest one in the world. If you’re not factoring food waste into your sustainability plan and carbon measurement, you’re missing half of the issue. We need to start addressing not just about what we’re buying and serving but what we’re getting rid of.”

Flying Start jetlogic tells us about the benefits of private charters, highlighting the flexibility and bespoke service that makes it an ideal solution for group travel.

Convenience, speed, and a seamless travel experience are paramount for businesses in today’s world. While often perceived as an exclusive luxury, private jet charters, exemplified by companies like jetlogic, offer a compelling alternative to commercial travel that deliver significant advantages that can ultimately prove more cost-effective and beneficial, especially for groups.

Since 2009, Edinburgh-based jetlogic has been a leading private jet and helicopter charter specialist, providing meticulously tailored solutions to clients worldwide.

Owners Leigh Mellis and Keith Campbell shed light on how private charters are not just about luxury, but intelligent business travel solutions.

Commercial airlines are constrained by fixed routes and major airport hubs, often leaving significant gaps in connectivity.

Private charters, however, unlock a vast network of smaller, regional airports, helping travellers fly closer to their destination: “Across the world, commercial airlines impose limitations to travel, often causing lengthy layovers between flights, or extensive ground travel to your chosen destination. Chartering a private jet opens up a world of possibilities, allowing you to fly directly wherever your business takes you,” highlights Leigh.

For businesses coordinating travel for teams, delegates, or clients, keeping everyone together is a logistical triumph.

Keith emphasises this key advantage: “The flexibility of a private charter is unmatched. We can coordinate arrivals from multiple locations and allow teams to travel together, creating a streamlined schedule that suits your needs, rather than an airline’s.”

No longer consumed by the usual airport stressors or hours spent in long queues, for businesses, a private charter means less time wasted in transit and more time focused on the purpose of the trip. The

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ability to maintain a unified group ensures seamless coordination, fosters team cohesion, and allows for pre-event briefings or post-event debriefs to occur onboard, maximising productive time: “The charter experience can also incorporate company branding onboard to reflect its identity, creating a professional and exclusive atmosphere,” adds Keith.

One of the most common myths surrounding private jet charters is their exorbitant cost. However, for larger groups, the per-person expense can often competitively rival or even beat commercially scheduled flights, as Leigh explains: “For groups travelling together, the cost-effectiveness compared to multiple individual business class tickets can be significant. Add to this the ability to reduce travel time, and removing the stress associated with airports such as missed flights, lost baggage, and lengthy delays,

www.hospitalityandeventsnorth.com

TRAVEL - AIR CHARTER

the overall benefits outweigh any cost differential.”

Considering the hidden costs of commercial travel, private charters gain an even greater edge. Business events often conclude in the late afternoon or evening, necessitating an additional night’s hotel stay due to limited flight schedules. With a private charter, you set your own departure time, eliminating this extra expense: “If you sit down and look at your costs and timings, private chartering can often be a more economical and accessible option!”

Offering more than just a flight, jetlogic offers a comprehensive service to further enhance the private charter experience.

From VIP catering to luxury ground transfers or helicopter charters, the company ensures its clients receive an unparalleled service from start to finish. You can be reassured that comfort, convenience, and reliability are guaranteed.

Ultimately, private jet charters, especially for business and group travel, are not a frivolous expense but a strategic investment in efficiency, productivity, and an elevated travel experience. By choosing a reputable charter specialist like jetlogic, businesses can ensure their journeys are not just about reaching a destination but about optimising every aspect of the travel experience.

For your next MICE event, corporate gathering, or critical business trip, consider the strategic advantages of private jet and helicopter charter. Contact jetlogic and let the dedicated operations team handle every aspect of your charter and craft a bespoke travel solution that elevates your business and ensures your team arrives prepared, connected, and ready to succeed.

Jet-logic.com | jlcharter@jet-logic.com 0131 478 0802

Still on the fence about air chartering? The Air Charter Association (ACA) shares some compelling stats that might just change your mind…

Long-term business benefits

European study by Maertens in 2019 compared business aviation to scheduled services and found average travel time savings of 127 minutes per flight, annual savings of about €15 million in overnight hotel costs, and an average 150% increase in productive work time for travellers and, serving around 25,000 city pairs not connected by nonstop scheduled airline routes.

Better connectivity

A WINGX case study using 2024 flight data, compared the connectivity across the UK delivered by business aviation and ‘Airlines for Europe’ and Wizz Air, who represent 70% of European airline traffic. The data shows that business aviation delivered 386% greater connectivity, with 1,976 connections across 66 metro areas and 81 airports. By comparison, the scheduled

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airlines delivered just 511 connections across 30 metro areas and 41 airports.

Sustainability

The air charter sector has been leading the change to more sustainable aviation for many years. The UK DfT Jet Zero Consultation in 2021 confirmed that between 2010 and 2019, the industry achieved a 20% reduction in emissions due to efficiency improvements and is continuing at a 2% reduction per annum Most of the ACA’s 440 member companies have an emissions offsetting scheme in place, starting with an opt-in policy where clients have the option to pay to offset the CO2e footprint of their journey. Over the past few years, The ACA has been encouraging the progression to opt-out, where offsetting is included as standard within the charter quotation, and it is specifically up to the client to choose to opt out.

Theaircharterassociation.aero

INDUSTRY OPINION

Get Covered

Putting on successful events requires an incredible amount of work from several different parties – but what happens should something go wrong? Andrew Harrison, Director at the Event Supplier and Services Association (ESSA) chats with Mark Blair, Executive Director at InEvexco, on the ever-growing importance of having the right insurance in place.

Over 400,000 events take place at venues across the UK every year, and all of them involve an incredible amount of planning between multiple parties. To protect those involved should anything go wrong, insurance needs to be put in place – yet doing so successfully can sometimes be a challenge.

“With multiple parties involved, each organisation requires distinct yet interconnected insurance policies to ensure comprehensive protection,” explains Mark Blair, Executive Director at InEvexco, a specialist insurance broker for the events industry and insurance partner of ESSA. Some of the risks involved in event planning may be obvious, yet some are overlooked.

“Understanding what these needs are can

be a complex matter and is something we are seeing more of in our post-COVID world with contracts between parties becoming stricter, making it essential that everyone has adequate coverage.”

and abandonment cover.”

Other areas also do not discriminate between parties. Any party managing sensitive data for the event runs the risk of cyber-attack, which could have severe consequences such as data breaches, loss of access to systems, fraudulent payments and more: “It’s about focusing on flipping the mindset from ‘What is the absolute minimum cover I need?’ to ‘What cover is going to protect me, the business and the shareholders? One thing we are seeing more of in the events industry is insurance provided on an all-risk basis, particularly when it comes to cancellation

Essa.uk.com

With better education and support, we can ensure our events continue to be world-class with all parties involved fully protected.

InEvexco Limited is authorised and regulated by the FCA, registered number 579079.

Survive and Thrive

Susan Tanner, CEO of the National Outdoor Events Association (NOEA), honours the resilience, talent, and opportunity in our industry.

I hope, in this column, you’ll allow us some self-indulgence. Its honestly not something that fits well with our association, nor the industry we represent. But as we are now entering 45th anniversary of the National Outdoor Events Association (NOEA), it’s a fitting time to reflect on the achievements of this great industry we work in.

Over nearly five decades, the outdoor events industry has transformed beyond recognition, but one thing has remained constant: our resilience. From navigating the unprecedented challenges of the COVID-19 pandemic to adapting to shifting legislation, spiralling costs, and inflation, this sector has repeatedly shown its ability to survive – and thrive – under pressure. The passion, creativity,

and tenacity of our people have carried us through some of the most difficult times our industry has ever faced.

events industry is more than just a career – it’s a calling, and it’s one that should be open to all.

Today, the UK is universally recognised as an industry that delivers world-class events, powered by world-class talent. Behind every unforgettable moment are the people – planners, technicians, suppliers, and stewards – whose dedication and skill bring outdoor events to life. Whether it’s a grassroots community festival or a large-scale international celebration, it’s the people who make the magic happen.

At NOEA, we believe strongly that this industry is unique in that there are precious few barriers to entry, whatever your background, there is a place for you here. Equally, the ceiling continues to rise; the sky is the limit.

As we honour our past, we’re also looking to the future, and we continue to focus, as an association on skills and talent. The outdoor

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As we celebrate 45 years of representing, supporting, and championing this remarkable industry, we’re filled with pride. Not just for what we’ve achieved, but for the potential that still lies ahead.

Noea.org.uk

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PROMOTION

Time Line

R&B Group shares how it delivered a fantastic event for the Royal College of Nursing Congress, securing future business from the client.

The main challenge for R&B Group this year was to build full staging and AV production in two huge empty halls at Liverpool ECL for the Royal College of Nursing Congress for 2,000 delegates. This was achieved in under 14 hours!

However, it was the pre-production planning that enabled R&B to deliver on time to an agreed schedule. Using their 360-production service R&B Group’s AV teams worked seamlessly to ensure a stressfree experience for the client and their stakeholders.

The committee top table was custom built to accommodate monitors and integrated wireless comms, and the ecofriendly technical rig featured LED and Laser ensuring ‘power cost’ efficiency.

R&B Groups’ systems integrators designed a bespoke ‘speaker queuing’ system that also provided the client with an efficient way of updating presentation slides remotely to AV control.

Rbgroup.co.uk sales@rbgroup.co.uk 0191 276 3999

Key Stats • Crewing – 620-man hours for install and operation • 3 x technical control positions • AV Equipment – 6 x 4k projectors / 200 meters of truss / 7km of cables inc. fibre / 8 x 4k cameras inc. PTZ’s / 20+ metres of projection surface • Lighting Equipment – 24 x LED Profiles / 14 x LED moving heads inc. gobos / 15 x LED uplighters Client Testimonial

“On behalf of the whole RCN team – a huge thank you for your incredible support in delivering ‘Congress 2025’ in Liverpool. We absolutely love working with you. I’m always amazed at how calmly, efficiently, and professionally you handle our last-minute requests and ever-evolving plans to help bring such a complex event to life. We truly appreciate everyone’s contribution. The agenda committee and the governance team were so grateful to be in your team’s safe hands. The work Chris did on the speaker queuing system went truly above and beyond and was very much appreciated. Roll on 2026!”

– Steven Jenkinson – Royal College of Nursing

R&B Group is a ‘full service’ corporate event production supplier.

During the last 33 years R&B multiple award winning teams have delivered over 15,000 conferences, awards, product launches, event broadcasts and staff update meetings.

R&B have extensive stocks of AV equipment, in-house set design and build facilities, video production and creatives that can help with your presentations, animation and graphics.

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EVENT TECH

Live and Clicking Understanding audience engagement during your event is essential for hosting impactful experiences.

Using technology that provides real-time insights not only enhances the event experience for delegates but also equips event profs with actionable data to improve future events, boost ROI, and tailor their content more effectively. As technology continues to evolve, so does the potential to transform passive attendance into active, measurable engagement. We round-up some of the best tech to measure delegate behaviour in real time.

Venu-iq Venu-iq helps to seamlessly integrate event apps with Bluetooth tracking to get a complete understanding of delegate behaviour as the event happens. The company’s Bluetooth attendee tracking runs in the background of your event app, collecting real-time movement data without requiring delegate input – it will even gather data from those that don’t interact with the app. It helps organisers see real-time flow by knowing where people are going and how long they’re staying there for, measure session attendance accurately, and prove exhibitor ROI by showing which exhibitors had the most traffic and longest dwell times. Bluetooth tracking is a great extension to an app because, for example, while a delegate might check into a session using the app, Bluetooth tracking allows you to accurately determine whether they stayed for the entire session or left early – providing a more complete picture.

Venu-iq.com

Keyhole Keyhole’s software will monitor social media activity and user-generated content as it happens – capturing every tweet, post, and mention without the need for any manual oversight. This live tracking allows for on-the-spot engagement with trending conversations which helps to maximise reach and ensure your event resonates far beyond the venue. Keyhole’s real-time dashboards and customisable reports make it easy to share metrics with sponsors, proving the value of their investment with concrete data almost instantly. There’s also a feature called Media Wall, where delegates can see their posts and photos broadcast in real time during the event, which is sure to promote networking and connections.

Keyhole.co

Sitka Using Sitka’s event analytics platform, you can understand exactly how delegates are engaging with your event both physically and digitally. It has an event heatmaps feature where you’ll be given a birds-eye view of visitor movement and foot traffic patterns. Beyond physical movement, in-depth behavioural insights such as product bookmarks, search queries, and navigation requests help event profs to spot trends and boost the relevance for delegates.

With real-time dashboards and intelligent reporting, you can monitor attendance, track live engagement, and be sure that every decision is backed by clear and comprehensive data.

Sitka.co.uk

Pulsar AI-powered social listening tool, Pulsar, offers a powerful way to tap into live conversations, uncovering delegate sentiment, trending topics, and community dynamics as they unfold.

With these tools, you get a 360° view of digital engagement across platforms such as Twitter, Instagram, TikTok, Reddit, and more. These insights allow you to understand how different delegates interact with your event content, and tailor engagement efforts accordingly.

By applying audience intelligence in real time, you can personalise marketing messages, spotlight relevant content, and react quickly to any emerging trends. Whether it’s highlighting a delegate’s post on a media wall or adapting content based on live feedback, AI-driven analytics help you to turn fragmented online chatter into actionable insights – elevating both the delegate experience and the strategic value of your event.

Pulsarplatform.com

July 2025

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EVENT TECH - AI

Human Touch models help teams to scale their capacity without scaling their headcount as well as helping them to deal with fluctuating workloads and last-minute changes efficiently. It also gives faster insights into resource planning, legal workflows, campaign performance, and tooling evaluations to drive smarter decision making where it matters.

There’s no escaping the fact that AI is becoming more and more apparent in every facet of the industry. Whether its planning and production or audience engagement and post-event analysis, it shapes every stage of the event lifecycle. For many businesses and creative agencies, the challenge isn’t understanding the technology, it’s about adopting it into their practices in a way that’s human-centred. This is where allpointsAI comes in, offering a pragmatic approach to AI that’s grounded in creativity and enhances human creativity and performance rather than replacing it.

The business was founded by former Group CTO of Imagination, Anton Christodoulou, and commercial growth consultant, Max Fellows, who also co-founded Elevate – the industry’s leading mentoring platform.

Max said: “We’ve reached a point where AI is either being blindly adopted or completely ignored. allpointsAI sits firmly in the middle, cutting through the noise and ‘frenzy’, focusing on what really matters – measurable outcomes. This isn’t about chasing shiny tools. It’s about building meaningful, tangible solutions that creative businesses can own, trust, and scale with clear, quantifiable costs and savings.”

The events world is extremely demanding – high pressure, resource-intensive, and reliant on precision and imagination in equal measure – and this can begin as early as at the pitching process.

Developing bespoke ideas and concepts is time-consuming, especially when deadlines are tight and client expectations are high.

These processes are streamlined by using AI-powered pitch automation to analyse and repurpose successful past content and respond faster and more strategically to new business opportunities, reducing creation time by up to 80%. allpointsAI works with businesses to build more agile operational models, blending human work with machine efficiency. Its AI

Newly launched allpointsAI brings clarity to the AI chaos, empowering event profs with practical tools that enhance creativity and deliver real results.

Helping to deliver hyper-personalised experiences is at the forefront of the company’s mission, using AI to transform every customer interaction into a meaningful moment. It helps to deliver highly tailored experiences to thousands simultaneously, driving deeper engagement, stronger loyalty, and measurable return on investments for the client.

Central to its offering is the ‘AI SPRINT’ process – a focused, accelerated engagement that assists event profs in identifying where AI can deliver the most value. In just a few hours, teams can uncover opportunities that would typically take weeks to surface, and begin implementing practical, measurable solutions.

The company’s approach is deep rooted in industry understanding; with a network of associates that have over 20 years of experience delivering creative consultancy, live experiences, and content to global audiences, the team is wellversed in the pressures and pace of the events world.

AI shouldn’t be about replacing people; it’s about giving them better tools. For event profs looking to navigate the world of artificial intelligence, allpointsAI offers a clear and credible path forward that puts human creativity at the centre and turns technological change into competitive advantage.

Allpointsai.com

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MY WEEK

Designing Dreams

Hi Sam! Tell us about Big Purple Group.

We’re a family run business based in the North East with four companies under the Big Purple Group umbrella; Big Purple Productions, which specialises in live event production and audio visual, Big Purple Capture, experts in in streaming, videography, photography, and editing, Big Purple Events which offers bespoke room dressing and prop building, and the Big Mic Ball – a patented throwable microphone.

How did you get involved with the business?

I was a freelance technician for over ten years and had worked with Big Purple for a while before I was given the opportunity to come in and buy out the owner with my cousin. Since buying Big Purple Productions five or six years ago, we’ve rapidly grown the businesses and the group.

What does a typical day/week look like for you?

Every day looks different from the last so it’s difficult to give a usual schedule! Generally, my week starts on a Monday morning where we have a team meeting at 9am to go through any jobs from the previous week, go over any kit issues we may have had, and discuss anything that needs to be tackled in the upcoming week. I then usually go to meetings with both new and existing clients and work on proposals for them.

My role mainly consists of getting the work, selling the events to clients, and creating the concepts. Our other director does a lot of designing and the fine tuning – I often joke that I’m a glorified salesman! It’s a good fit though.

Once the work has been secured, sometimes I’ll go on the rigs so I can make sure that our techs are happy – this is also a good way to see clients and liaise with them on-site – and I’ll help out where I’m needed as well.

How does the event creative process work?

When we first speak with a client, a lot of the time they already have their vision, theme, and initial ideas for their event – sometimes with a budget and sometimes without. I go away and create a concept based on their thought processes and give them a couple of different options. I tend to offer an all singing all dancing option with bespoke builds, new tech, and go all out, or a budget concept that will still look fantastic and do the job but is a more costeffective solution.

Once the client is happy with their choice, I sit down with my set designers and tech team and brief them on what needs to be built and included in the kit list for a smooth, stress-free event for our client.

What do you really love about the job?

For me, it has to be the freedom to create.

A lot of clients tend to trust me to come up with the concepts, as they might have a general theme in mind, but they often just let me run wild and have free reign from a design perspective. It’s really nice to see my rough ideas on paper be completed and come to life and see delegates be wowed by what has been created; getting good feedback will never get old.

Bigpurplegroup.com

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Director and Co-Owner of the Big Purple Group, Sam Gordon, gives us a peek behind the purple curtain at the event production business.

Add the Purple. Elevate the Experience.

At Big Purple Group, we don’t just manage events. We create unforgettable brand moments. With a deep focus on customer excellence, delivering bespoke event experiences that captivate and connect.

Think Big. Think Purple.

Ready to elevate your next event?

Visit bigpurplegroup.com or call us at 0191 388 0988.

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WELLBEING

Be Well

A Be in Your Element seminar arms event organisers with a toolkit to avoid push-back on wellness at events.

In a world where events are buzzing, backto-back, and relentlessly packed, one session this month delivered a deliciously refreshing pause – both in message and in practice. H&E North attended The PushbackProof Guide to Wellbeing in Events, hosted

by Be in Your Element, which offered attendees not just tips but a toolkit for creating events that care.

According to Harriet Wright, Wellbeing Event Specialist at Be in Your Element, “Every event starts with a brief,” Harriet explained: “So let’s rewrite it.” She encouraged organisers to align wellbeing goals with stakeholder priorities like innovation and engagement: “Don’t assume the CEO won’t be into it, they may become your best ambassador. Get to know your people!”

Top Tips

Rewrite the brief

event professionals deeply care. About their attendees, their teams, and about the experience they’re creating. But here’s the snag – when budgets tighten or schedules bulge, wellbeing is often the first to go.

“You hear it all the time,” Harriet shared: “‘It’s a nice-to-have.’ ‘There’s no budget.’

‘It’s not a priority.’ Sound familiar?” But skipping wellbeing doesn’t just result in slightly crankier guests. It affects connection, creativity, inclusivity, and even long-term brand perception: “People remember how you made them feel.”

And when events feel good – when they’re people-first and truly energising – it shows.

Harriet introduced a practical four-part toolkit to help embed wellbeing into events from the start – and keep it there, even when the pushback rolls in.

Shape the budget

Top tip: Do not put wellbeing in the entertainment line: “They’ll cut the yoga before they cut the band,” Harriet quipped.

Instead, she suggested nesting it in health and safety or giving it a line of its own. Start small, she advised – a digital detox corner or mindful colouring space can make a big impact without costing the earth. But whatever you do: “No token gestures. If someone suggests adding wellbeing two weeks out, I’d say don’t bother.”

Communicate for buy-in

Speak the right language – return on experience (ROX), not just return on investment: “Lead with the why, not the wellness.

Don’t pitch a sound bath. Talk about how people need recovery to stay engaged and creative. And if all else fails?

“Show them what the competition’s doing. That usually gets them listening!”

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Embed wellbeing from day one: “Name it, frame it, and defend it. Don’t just have a chill-out space – call it the Restorative Lounge or Human Recharge Zone. And assign an advocate to champion the cause. Check in with attendees in real-time (those airport-style feedback buttons? Surprisingly effective!) and celebrate the wins. Make it a habit, not a one-off. Sometimes the biggest gift you can give yourself is support.”

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MARKETING

Missing Link Cat Kevern gives her top tips for turning LinkedIn connections into clients through the power of marketing.

than two million views from people on the other side of the world. Don’t get caught up in the numbers! Another one of the most important things you can do is know who your audience is and who you’re trying to speak to. Make sure that the content you post will be relevant to a specific demographic and don’t try too hard to reach a range of people if they’re not relevant to your business.”

There are many common mistakes that people make when first trying to market on LinkedIn: “Posting phobia is the main one, 90% of people don’t post something LinkedIn isn’t just for job hunting and professional networking, it’s also a powerful marketing tool for event professionals looking to amplify their reach and attract the right audience. With its businessfocused environment and suite of marketing tools, LinkedIn offers unique advantages in comparison to other social networking sites.

Specialising in B2B marketing for events suppliers and the Founder of marketing agency, Electric Cat Productions, Cat Kevern is an events industry marketing expert with over a decade of experience and almost 6,000 followers on LinkedIn. Cat describes her path into B2B marketing as a ‘happy accident’: “I started my career being freelance, doing everything from festivals in Costa Rica to corporate events in the Middle East. It was only when events started to return after the pandemic that I noticed a real gap in the industry and a shift in how people were marketing. I remember thinking to myself ‘LinkedIn is where it’s at’ and I consciously made an effort to build my audience.”

Quality over quantity is the most important thing when building your audience, according to Cat: “Don’t try and connect with anyone and everyone; it’s better to have two potential clients see your content

Be the one making noise, but not about yourself. because they’re afraid of not getting attention or engagement. If nobody sees it, then you have nothing to lose! It’s important to get into the habit of posting and you’ll quickly learn what works for you and your audience and be able to learn and adapt. The best tip I can give is to be the one making noise, but not about yourself. It can be tempting to overdo the tags and hashtags to get your content to as many people as possible but don’t fall victim to that – keep it relevant. The posts that perform the best, for me, are ones where I tag five to 10 people or companies.”

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Cat offers her advice for those getting started with LinkedIn, emphasising that there isn’t a one-size-fits-all solution: “Consistency is key, and I’d personally recommend business hours if you’re a UK business operating in the UK, try and only post between eight and four or five – that always works best for me. Avoid reposting too much and post three to five times a week, which might feel like a lot, but the algorithm favours original content. Another thing is the hook; you have to get people interested in that first sentence. Whether it’s ‘you’ll never guess what…’ or ‘what do you think about…?’ even if someone only clicks to read more, that counts as engagement and the post will automatically do better.

“It’s also a great idea to try all the functionalities, a lot of people only post photos and think that will be enough but videos pretty much always outperform videos on LinkedIn. Even a short, simple GIF, you can create them yourself easily in Canva – it takes less than 10 seconds! These small additions to your post will make the world of difference.”

Not only do the things you post effect your engagement, Cat believes auditing your profile every six months or so also makes a huge difference: “A professional headshot goes a long way and update your bio so that the first line says exactly what you do.

None of the wishy washy, inspirational stuff that doesn’t really say anything! If you’re not the David Beckham of the events world and not everyone knows you, marketing yourself concisely is key to grab the attention of potential clients.”

With a few simple changes to how you use the platform, LinkedIn can turn from a passive profile to a powerful marketing tool so don’t just scroll, start posting and connecting today!

Electriccat.co

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MULTIPURPOSE VENUES

Very Versatile In the fast-paced world of corporate events, flexibility is king, making a multipurpose venue the smart organiser’s choice, as Julie Burniston reports.

If you’re in the business of planning corporate events, you’ll know the pressure is real. Expectations are sky-high, budgets are tight, and everyone wants something that’s both slick and memorable.

That’s exactly why more and more event organisers are falling in love with multipurpose venues. The vast selection across the North is stealing the show, with flexible spaces quickly becoming the first choice for savvy planners.

One space, endless possibilities

First off, let’s talk flexibility. Multipurpose venues are built (sometimes quite literally) for change. Need a theatre-style setup for a keynote, followed by cabaret tables for a networking lunch and then a break-out space for workshops? No problem. These venues can flip formats with ease – and usually without needing to cart everyone off to another location.

In the UK, where weather is unpredictable at best, this kind of setup is a dream. You don’t want to be shuffling delegates from one venue to another in the rain – not exactly the vibe you’re going for.

Stretching budgets without cutting corners

We all know corporate events need to deliver – and that includes value for money.

Multipurpose venues often come with a lot of the kit you need: in-house AV, lighting rigs, flexible staging, catering options and even dedicated tech support. That means less time coordinating a dozen suppliers and more time focusing on the actual event content.

Because these venues are used to hosting all sorts of events, they usually offer packages that make life easier. From all-inclusive day rates to modular hire options, it’s much easier to plan around a fixed budget – something that’s especially important for companies trying to justify spend in today’s cautious economic climate.

A creative canvas

The days of dry PowerPoint marathons in beige conference rooms are over. Brands want to make an impact, and delegates expect to be wowed. Multipurpose venues offer the kind of blank canvas that lets your creative ideas run wild.

Northern cities are packed with versatile buildings that have been thoughtfully designed for a range of events, mixing charm and character with cutting-edge functionality. And the best part? Once you’ve found a great multipurpose venue, it can suit everything from an intimate leadership retreat to a 300-person AGM. That kind of versatility makes it easier to build long-term relationships with venues that really get your brand and your goals.

In short, multipurpose venues are ticking all the boxes for UK event organisers: flexible layouts, built-in savings, and endless creative potential. They’re practical, polished, and ready for whatever your brief throws at them. If you’re planning your next corporate event and want a space that adapts as quickly as you do, these venues are well worth a look.

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www.hospitalityandeventsnorth.com

BIG SCREEN BIG IMPACT 1 6 G R E AT U K L O C AT I O N S PERFECT FOR...

• Bringing presentations to life on the big screen

• Event catering and traditional cinema snacks

• Conferences and Events • Private Movie Screenings with unobstructed views and large breakout spaces

conferencesuk@national-amusements.com

WE’RE EXHIBITING!

showcasecinemas.co.uk

PROMOTION

Forged for Impact

Magna transforms steel into spectacle, where Sheffield’s industrial pride meets modern-day events.

Formerly one of the world’s largest steelworks shaping Sheffield’s renowned industry, Magna is South Yorkshire’s awardwinning science adventure visitor attraction and a truly unique setting for events. With 4,000 metres squared of dedicated event space, Magna boasts flexibility for planners to deliver a complete solution under one very large roof.

Offering a blank canvas, the Big Hall is Magna’s showpiece area, capable of hosting events for up to 3,500 with a dedicated kitchen providing for all catering needs. Compatible to use in conjunction with the Big Hall as a welcoming area or VIP lounge, Fuel can entertain up to 150 delegates and its striking glass-fronted terrace offers breath-taking views over the Magna Science Adventure Centre.

Soaked in vibrant light adjacent to the main entrance, the Red Hall injects more than enough excitement to leave a lasting

impression for 600 standing delegates during drinks receptions and product launches.

visitors even closer to the steel making process as Magna’s original arc furnaces are brought back to life.

The multi-storey Face of Steel is a monumental setting for events, complete with video screens, wall-to-wall speakers, and elevated walkways to deliver messages with maximum impact. Home to the world’s highest indoor bungee jump, The Abyss, the space also provides unique team building moments for thrill seekers, complete with music, dry ice, and effect lighting to create adrenaline filled experiences.

Standing tall in the heart of South Yorkshire, Magna is a venue conveniently positioned in the centre of the UK, just minutes from the M1 at Meadowhall. The unrivalled location is complemented with 400 free on-site car parking spaces, close rail connections, and a strongly established hotel network.

As a testament to the local steel industry, Magna’s original hulking hooks, cranes, and winding passages are left untouched to elevate the venue’s atmosphere.

Guided tours of the mill recreate the story of Sheffield’s proud industry and give delegates chance to discover the history, while The Big Melt pyrotechnic show brings

Events@magnatrust.co.uk | 01709 723 118

One Venue, Limitless Possibilities

• Superb meeting spaces Up toflexible 3000 Delegates forFlexible up to 3000 delegates Meeting Spaces • Bespoke events ranging from FREE Parking product launches to Meetings/Conferences conferences and parties Sporting Events • Unique industrial setting unlike anywhere you’ve held an Music Events event before Product Launches • Free parking included for Awards/Annual Dinners every event Christmas Parties events@magnatrust.co.uk Weddings/Celebrations 01709 723 118 Set former steel works, Setinina avast former steel an eventlet hosted at Magna is works, the atmospheric guaranteed to leaveleave a lasting venue of Magna an impression on your delegates. unforgettable impression

on your guests. events@magnatrust.co.uk Sheffield Road, Templeborough, Rotherham, S60 1DX

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www.hospitalityandeventsnorth.com

PROMOTION

Next Stop, Outstanding Station Hall returns this September as a stunning heritage event venue for unforgettable events at the heart of the National Railway Museum’s 50th anniversary celebrations.

As the National Railway Museum in York marks its 50th birthday in 2025, it’s not just the past being celebrated – it’s the beginning of an exciting new era. This milestone year sees the highly anticipated reopening of Station Hall, one of the museum’s most characterful and historic spaces, which will once again become available for events from September. After a significant £10.5 million transformation, Station Hall is set to offer an extraordinary setting for a wide range of occasions, combining Victorian grandeur with the rich story of Britain’s railways.

Originally York’s main goods station built in the 1870s, Station Hall, a Grade II listed structure, has undergone extensive refurbishment since closing in January 2023. Funded by the Department for Digital, Culture, Media & Sport, the work has restored the building’s original architecture while upgrading the space with modern essentials. A new thermally efficient roof, structural improvements, and sympathetic interior redecoration have created a more sustainable and comfortable environment. The removal of later additions and partitions has opened up the hall’s vast interior, once again revealing the stunning Victorian design that makes it such a compelling venue.

From this September, Station Hall reopens not only to visitors but also as a premium events space. The hall’s dramatic backdrop of historic locomotives, including royal carriages and new station-themed exhibits generously supported by the Friends of the National Railway Museum, provides a truly unforgettable setting.

Whether hosting a gala dinner, corporate function, award ceremony or private celebration, guests will be surrounded by a century of rail heritage in a space that blends storytelling with spectacle. The versatility of Station Hall also means it can

July 2025

Railway Museum’s 50th birthday celebrations and the national Railway 200 anniversary. A special birthday weekend, taking place on 27th and 28th September 2025, will feature behind-the-scenes access and highlight the museum’s role in preserving and sharing railway stories over the past five decades. It’s the perfect moment to showcase the vibrant venue that connects people through history, experience, and celebration.

accommodate everything from intimate gatherings to large-scale functions, with the added benefit of an atmospheric, historic setting unlike any other in York.

One of the standout features of the redeveloped Station Hall is the addition of a unique dining experience. Guests can now enjoy afternoon tea aboard a beautifully restored 1907 dining saloon carriage ‘The Countess’, adding a touch of Edwardian elegance to any event. This exclusive offer provides a memorable way to experience the museum’s collection while indulging in a quintessentially British treat.

The reopening of Station Hall is perfectly timed to coincide with the National

This transformation is part of the museum’s ambitious £100 million masterplan, which includes the future Central Hall development – set to open in 2027 – and ongoing enhancements across both the York site and Locomotion in Shildon. By reinvesting in iconic spaces like Station

Hall, the museum is realising its vision to become the world’s leading railway museum.

With its doors soon open again for unforgettable events, Station Hall offers a unique opportunity to make history part of your story.

Railwaymuseum.org.uk

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DAY IN THE LIFE

All in a Day’s Work Millennium Point is a multi-award-winning event venue in central Birmingham. The venue is widely known for its breathtaking Auditorium event space featuring Birmingham’s biggest screen. The screen, formerly an IMAX, has been upgraded and repurposed for conferences, film screenings and AGMs, offering a perfect alternative to cabaret.

However, a grand screen needs an even greater team to make it work. Millennium Point’s AV team, JP, Matt, and Josh are the creative and highly skilled team that offer AV solutions from sound, set-ups, and fantastic visuals.

It’s 8am at Millennium Point and the team can already be found hard at work finalising set-ups in the building.

An all-day conference, spanning from Atrium, Platform, and the Auditorium are all in use today. Each member is focusing

The Millennium Point AV Team, the heroes behind the visuals, discuss how they make their clients’ visions come to life.

to events to ensure the brief is clear and the team know the plan.”

As 10am approaches, delegates start to arrive, and the AV team transform into live support mode. As Josh is stationed in the public spaces, on hand to offer technical support to those who need it: “We get a huge range of clients in the building, some are well-seasoned exhibitors, but we are always ready for those who need help and are new to the industry, to ensure they have a fantastic experience.”

JP and Matt are finalising the order of the day with the speakers ready to take the stage in the Auditorium. JP is up in the control booth, checking sound levels and the digital backdrop is ready for the hybrid event. While Matt is micing up guests and going through standing spots and where they can see their presentation notes on the screens below.

attendees get the same high-quality experiences. Whether that’s managing camera angles, monitoring the virtual chat function, or troubleshooting connectivity issues.

4pm rolls around and the final presenter finishes their keynote speech and guests start to leave; the team’s day hasn’t finished though. Equipment is packed away, footage is sent to the client to share, and a debrief on any problems is discussed for the future. Matt adds: “We are constantly on the lookout during events on how we can improve and also want to provide our clients with the latest in AV technology.”

Over the years the building has had several significant upgrades to provide the best for guests. The Auditorium having had over £500,000 in upgrades from a 4K projector to a new stage and lights. The team are

Now it’s showtime, and the team are well equipped with constant communication, adjusting lighting cues, managing transitions and ensuring presenters can be heard clearly. One of the speakers has misplaced their memory stick filled with presentation notes, but the AV team have back-ups for events like this ready to continue the event seamlessly. on a different event space, testing lights, and microphones. Cables are all laid and connected, with everything double checked. Not forgetting multiple presentation screens for the smaller presentation areas.

“We don’t just push buttons,” says JP. “We are problem solvers, designers, and sometimes even magicians when clients have unexpected requests.”

Matt agrees: “With huge conferences like this, even though a normal occurrence here at Millennium Point, we continually have check-ins with clients on the lead up

It’s now midday and the morning session has wrapped up; it’s time for a quick reset. Changing stage layouts, updating presentations, and of course running sound checks are vital during breaks.

“Hybrid events are great for clients to reach wider audiences, but there’s a lot of moving parts, you don’t just have to ensure that in-person guests are happy, but those virtually as well,” adds JP. He is currently checking the background to the hybrid screening matches what is being seen live without any delay.

now even looking at the use of AI tools to continue being able to provide the best experience. “We love what we do,” says Josh. “Every event is different, and that keeps our skills current. We’re here to make sure the client’s event is unforgettable.”

Millennium Point is based in the heart of Birmingham and offers first class events and conferences. Find out more about their venue on their website, millenniumpoint.org.uk.

In modern conferences, many events are now hybrid. The team ensures remote

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www.hospitalityandeventsnorth.com

Events and Exhibitions

Project Management Public Relations

07788 660 996 • admin@saward-me.com saward-me.com

Accommodating up to 354 delegates, our Auditorium is the perfect location for conferences, lectures, product launches, AGM’s, award ceremonies and film screenings.

Featuring a 30m2 stage and a giant screen, this space is perfect for making a big impression.

For more information or to hire, visit millenniumpoint.org.uk/auditorium visit millenniumpoint.org.uk/auditorium 0121 202 2200

July 2025

events@millenniumpoint.org.uk

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Visit us at The Meetings Show Stand - E51

PROMOTION

LET’S MEET

The Meetings Show returns with over 650 exhibitors, As well as familiar names, you’ll find a host exciting first-time exhibitors eager to cutting-edge education, of demonstrate how they can help with your event. Among the newcomers this and enhanced wellbeing next year are Southern Sun, Southern Africa’s leading hospitality group, and Budapest features to support CVB. and inspire the events The Meetings Show also gives visitors access to a free programme of education so make community.

The UK’s leading platform for the world’s meetings and events community will throw open its doors on 25th and 26th June, and invite event buyers to learn, network and discover solutions to help plan – and deliver – better events.

Once again, The Meetings Show will host a bold line-up of more than 650 exhibitors, from venues and hotels to destinations and DMCs. Over two days you can expect to see familiar names from the UK’s hospitality and events industries, including The NEC Group, Hilton, QHotels Collection, and Butlins.

Seeking options further afield? International destinations making a welcome return include Meet in Ireland, Meet Riga, Istanbul CVB and the Abu Dhabi Convention & Exhibition Bureau, while the destinations closer to home include Conference Leeds, Conference Sheffield, Meet Manchester Convention Bureau, alongside Visit Wales and VisitScotland.

sure you take time between appointments to attend some of the carefully curated sessions for insight and inspiration.

partnered with EventWell to offer a range of features that put added focus on neuroinclusion and mental health.

The programme, devised by an expert team using feedback from previous attendees, industry focus groups, and global meeting and event designers and delivered across two stages and the Blank Canvas, is highly relevant to today’s event professionals, covering topics including, AI, marketing and sustainability.

Join Taylor Smith of BCD on 25th June for his keynote: The Power of Purpose: Creating Meaningful Content for The Next Generation of Corporate Events and don’t miss Emmy-winning comedy writer Beth Sherman’s tips for using humour as a tool to communicate and lead more effectively on 26th June.

Those who prefer a more personal approach to education can ‘borrow’ an expert from The Meetings Show’s Human Library. New for this year, these 15-minute sessions give visitors one-to-one access to thought leaders and innovators, including Claus Raasted, Margaux Miller, Taylor Smith, and Helen Moon.

Indeed, in recognition of the intensity of trade shows and to improve accessibility and inclusion, The Meetings Show has

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They include the Quiet Room, a calming sensory-friendly space for anyone needing a break from the show floor; a Sensory Garden offering attendees a serene haven filled with greenery; Wellbeing Trails and a Buddy system, providing support to those who would prefer to navigate the event in a pair or a small group.

For those who need help digesting the information delivered through the education sessions, there is the new addition of AI-powered live captioning for all sessions thanks to a collaboration with Snapsight.

Ensuring each visitor can access these features and others during the show and have the most successful experience possible, EventWell has created Wellbeing Toolkits. Ensure you download yours from the show website before you go.

To register as a buyer, hosted buyer, or visitor to The Meetings Show visit: Themeetingsshow.com/register Free online registration for visitor buyers will close on 24th June. All on-site registrations will be charged at the ticket price of £999.

EXCEL LONDON 25-26 JUNE 2025

FEELING A LITTLE OVERWHELMED? We know the feeling. That’s why we offer a place for you to tackle your challenges and dive into the world of events, meetings and incentives in just a couple of days.

Take the time to save time

It’s amazing what you can achieve when you #TakeTheTime

themeetingsshow.com/register

NorthinBrief Sandman Glasgow Achieves Certification

The Sandman Signature Glasgow Hotel has implemented a number of initiatives in order to improve the ecological footprint of its operations. A sizeable investment has been made in a new wireless building management system that controls all of the venue’s major mechanical units. These units can be set to run at certain times and have resulted in a 20% reduction in monthly electricity use.

The venue has been switching to more eco-friendly products where applicable, and recycling as much waste as possible. In addition to the new building management system, new control systems for guest room heating now allow the front desk to control temperatures. Sensors recognise if there is no human presence in the room so the heating or cooling can be shut down to save waste.

Inga Gadisauskaite, General Manager at Sandman Signature Glasgow Hotel, is one of a team responsible for overseeing environmental matters at the hotel. Inga said: “Going through the Green Key certification process has been extremely helpful in encouraging us to make further improvements where possible. As an accreditation it is not easily achieved, which makes it so much more valuable.

It’s been a real journey of learning, finding new ways to save water and electricity and ensuring that less waste goes to landfill. Our team have been right behind us, making their own adjustments such as many of them now cycling to work where possible.”

In Scotland, the Green Key scheme is managed by environmental charity Keep Scotland Beautiful on behalf of the global organisation Foundation for Environmental Education.

Events R Talented Show Date The Events R Talented talent contest is set to take place on 25th June at Leonardo Royal London St Paul’s. Each year the contest showcases the best of the UK events industry’s talent, all battling it out to be declared the winner. This year will mark the 6th iteration of the event, which has raised almost £50k for charity since it launched in 2018. It was founded by Ken Findlay, Paul Tidy, Graeme Saunders, and Matt Curran as a way to raise money for charity while celebrating the events industry and its talented professionals.

The winner will have the honour of being a Star Act at the annual M&IT Awards Dinner.

Not only that, but they will also be invited onto a trip to the Caribbean with the opportunity to perform in resort while there.

Study Shows International Growth Opportunities A new study has revealed that two-thirds

(65%) of event industry suppliers say international and overseas markets are the biggest growth opportunity for their business.

The new findings come following a survey of event industry suppliers and service leaders at the inaugural Senior Leaders Summit, a brand-new event organised by the Event Supplier & Services Association (ESSA) and facilitated by Pragmatiko.

While showcasing a drive to increase growth with work beyond just the UK, attendees also highlighted that growth margins remain tight, with 50% saying that cost pressures are the biggest challenge currently faced by suppliers.

When discussing ways in which these issues can be addressed, AI emerged as a common thread, with over a third (35%) of event industry suppliers saying they are actively using it in creative and design applications. Despite this, many recognised that significant opportunities remain untapped, with only 15% currently applying AI in HR and less than a fifth (just 18%) in accounting functions, areas where automation could streamline many dayto-day processes, ultimately driving more effective and efficient workflows.

Andrew Harrison, Director of ESSA, said: “In our line of work, it can often feel like we’re constantly running on the proverbial hamster wheel. It’s why taking the time to step off, reset and most importantly, share your experiences and challenges with industry peers can go a long way in helping you refocus on what’s most important for your business and give you both ideas and inspiration on how you can achieve exactly that.”

Aintree Racecourse Wins Honour Aintree Racecourse has scooped a Special Recognition award at this year’s Liverpool Hospitality People Awards.

The Conference and Events and Hospitality Sales teams at Aintree Racecourse received the special accolade, which is only awarded by the judges, at an awards ceremony on 22nd May. The Judges commended the Aintree teams for their exceptional teamwork and a commitment to excellence, as well as keeping the customer at the heart of their efforts.

Steven Hesketh, Vice-Chair of Liverpool Hospitality Association said: “The People Awards give us a chance to highlight the exceptional individuals and teams who fuel our industry’s resilience and innovation.

I am proud to witness the unwavering commitment and passion displayed by our members. These awards are not just a recognition but a celebration of the heart and soul of Liverpool’s hospitality and retail industry and we hope as many businesses as possible will join us in applauding the remarkable people that make Liverpool truly exceptional.”

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NOEA Celebrates 45th Year The National Outdoor Events Association (NOEA) has unveiled a new logo as it celebrates its 45th year in 2025. The new look is an addition to the existing identity, and a small piece of recognition for the stability and longevity of NOEA, its members, and the wider events industry.

Despite the landmark, it will be business as usual for NOEA, however members will be invited to mark the occasion at both The Showman’s Show and the NOEA Annual Awards & Convention later this year.

And, while the 45th celebration will be focused on looking forward, it’s not easy to forget the challenges that have hit the industry since the association’s inception in 1980, from foot and mouth to the COVID pandemic, recession, cost of living crisis, and inflation.

However, according to Tom Clements, President, NOEA, the association’s 45th birthday is all about the future for NOEA: “It’s difficult not to feel confident, proud, and purposeful about our industry in NOEA’s 45th year,” comments Tom. “We have been through so much, but, at every turn, come out as a more innovative, diverse, inclusive and creative industry. We remain, over all these years, the envy of the world.”

Sustainability Hub Launches Global event agency, emc3, has launched its enhanced Sustainability Hub, a centralised, content-rich platform designed to empower event professionals with the insights, strategies, and tools they need to create more sustainable and purpose-driven events. This launch is the latest milestone in emc3’s commitment to reimagining the future of events through the lens of people, planet, and purpose.

Developed in partnership with sustainability consultancy From Now (now part of emc3), the updated hub features transformative content from industry leaders at Google, PwC, and B Lab, as well as emc3’s acclaimed sessions from International Confex – including the standing-room-only Gen Z panel, which ignited important conversations around sustainability, inclusion, and the evolving expectations of future audiences.

With an expanding library of toolkits, case studies, frameworks, and thought leadership, the emc3 Sustainability Hub offers a behind-the-scenes look at how the agency is embedding sustainability into every touchpoint. The platform is free to access and now live via the emc3 website, providing a powerful knowledge base for those looking to build more ethical, inclusive, and environmentally responsible events.

Emc3.com/sustainability-hub

www.hospitalityandeventsnorth.com

PROMOTION

Go for Gold The Golden Jubilee Conference Hotel is an award-winning conference hotel set in picturesque grounds on the banks of the River Clyde in Clydebank, near Glasgow.

As Scotland’s key dedicated conference hotel, it combines all the standards of a four-star hotel with facilities and first-class service required for successful conferences and meetings.

Venue of Excellence

Golden Jubilee is Scotland’s first residential venue to be accredited as a ‘Venue of Excellence’ and to be approved by IACC, the International Association of Conference Centres. As such, it is fully committed to providing the highest professional standards in meeting room design, food, and customer experience, giving event planners the assurance that its expert team is focused on delivering exceptional meeting experiences. All food served is locally sourced, ensuring exceptional quality and reducing carbon emissions via food miles.

With 15 spaces in a variety of sizes, the venue has something to suit every meeting style – able to accommodate from two to 250 people. The standout space, Arcoona, accommodates up to 250 delegates theatre-style and offers large flexible flat floor space that can be set up in a number of styles to suit your event requirements.

By opening it up with the venue’s three Agamemnon rooms, you can secure even more flexibility for your event. This also provides you with 240 sq. metres of space ideal for exhibitions.

As a dedicated conference hotel and event venue, Golden Jubilee Conference Hotel offers flexible spaces and an exceptional event experience.

Commitment to ensuring successful events

At the Golden Jubilee Conference Hotel, ensuring your event is a success is the number one priority. The team adopts a partnership approach to delivering your conference and will work closely with you to create a tailored event to meet your objectives and your budget.

Goldenjubileehotel.com/conferences

Glasgow’s specialist 4* Conference Hotel 360 VIDEO TOUR

Looking for a Glasgow Conference Venue?

Situated a short distance from the city centre, the Golden Jubilee Conference Hotel offers an outstanding range of dedicated facilities, inclusive tech and delicious food!

Kirsten Burke | Head of Business Development and Events T 0141 951 6006 E Kirsten.Burke@goldenjubilee.scot.nhs.uk

July 2025

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Quote £30 to unlock your exclusive offer

INDUSTRY OPINION

Adrian Salamon Magic

Meaningful Change Sammy Connell, CoChair of ABPCO, Head of Conferences & Events, NASUWT – The Teachers Union, looks forward to the changes the European Accessibility Act will bring.

Yorkshire’s corporate event magician.

Entertainment at awards, parties, & events.

Stunning close-up magic that will leave you with a lasting impression.

Call: 07849 123560 Email: contact@yorkmagician.co.uk Website: www.adriansalamon.co.uk

Clayfield Farm Pocklington

Clayfield Farm, Pocklington, near York. With good transport links.

Function room to hire for:Corporate meetings Training events Away days & private functions.

Huge progress has been made by putting accessibility at the heart of event management over the past decade.

We’re committed to delivering events that are inclusive for all, driven by growing societal awareness and organisational commitment to DEI. However, seamlessly accommodating access of all types will take time, and while some organisations lead the way with cutting-edge solutions, others lag – only addressing accessibility when issues are raised.

• Venue capacity 80 persons.

• Outside space and gardens.

• On-site self-catering accommodation.

12 bedrooms.

07792670074 | clayfieldfarmwebsite@gmail.com www.Clayfieldfarm.co.uk | @clayfieldfarmevents

TeamSheffield

Chat to TeamSheffield - including venue reps from Sheffield City Hall, Magna, Cutlers’ Hall and the University of Sheffield- about why we should make your shortlist.

Stand C35 | conferences@sheffield.gov.uk 0114 273 5978 | www.welcometosheffield.co.uk/conference

If accessibility and DEI are at the core of event design from the start it can benefit everyone, this is when key decisions are made – and they’re often unchangeable later. Working with the right venue, with a comprehensive accessibility policy helps, because they will be proactive in delivering a positive user-experience.

Crowne Plaza Royal Victoria Sheffield

Initial delegate communications are key. “How can we support you at the conference?” is a simple question at registration, while simultaneously highlighting the accessible features already in place. A simple comms check list could include: • Providing detailed access information prior to the event • Asking about specific needs during registration • Making small adjustments e.g.: using inclusive signage • Basic disability awareness training for event staff (huge impact – minimal effort).

Grade II listed Crowne Plaza Royal Victoria can host events for 2-400 guests with 14 versatile meeting spaces, over 240 onsite car parking spaces and 105 well appointed bedrooms. sales@cpsheffield.co.uk 0114 252 6512

DoubleTree by Hilton Leeds

DoubleTree by Hilton Leeds, a modern hotel positioned alongside the Leeds/Liverpool Canal with 18 exceptional meeting rooms, capable of accommodating up to 220 guests.

Accessibility may seem complicated, and meeting expectations and requirements can feel like you need deep pockets. That’s where ABPCO (Association of British Professional Conference Organisers) can help, with our network of experienced event professionals, taskforces, and working parties – offering a wealth of innovative, costeffective ideas, and best practices.

Sarah.hawkins2@hilton.com | 0113 241 1025

Exclusive Entertainments

Meaningful change is on the way with the introduction of the European Accessibility Act (Abilitynet.org.uk/resources/ european-accessibility-act), which you can read more about on page 21, coming into force on 28th June. It will provide a clear framework and accountability, and legislation has the power to standardise expectations, drive innovation, and ultimately make our events more inclusive.

Sound, Lighting, Staging, Stage Backdrop, Projection, Live Camera & Streaming, Starlite Dance Floors, Room Star Clothing, Room Draping, etc.

ABPCO strongly believes accessibility can be an opportunity to innovate, include more diverse audiences, and set an example for other industries. Events change lives and fostering truly inclusive experiences should be central to everything we do.

FeelHear

Equipment Hire, Sales & Installations 07710 083086 info@exclusive-entertainments.co.uk

Abpco.org May 2023

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Is there an opportunity in this year’s calendar for a 1 hour interactive, fun, informative deaf awareness workshop in line with the BSL Act 22 and your equality, diversity, inclusion and belonging commitments? nancy@feelhear.co.uk | 07867 792 782 www.feelhear.co.uk

www.hospitalityandeventsnorth.com

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DIRECTORY

Hallmark Exhibitions

PopKakery

Exhibition spaces that stand out.

Print your logo or anything on fluffy large marshmallows! Delicious and fully personalised they make perfect event swag. Delivery nationwide.

From design to delivery, we build bold, high-quality environments that make brands impossible to ignore.

Hallmark Exhibitions MARK OF QUALITY

info@popkakery.com | 0203 397 0529 www.popkakery.com

info@hallmarkexhibitions.com | www.hallmarkexhibitions.com 07809 636959 | 07892 805004

Hatch Events Ltd

Seren Ventures

Hatch is an event management and venue finding agency with experience in providing a variety of organised and efficient advice and support for your event. The agency also has great negotiating skills to help secure favourable deals within budget constraints. www.hatchevents.co.uk | 01572 823829 enquiries@hatchevents.co.uk

Seren Ventures provides adventure activities, outdoor skills courses and guided mountain walks in Snowdonia, The Lake District and Scotland. Our guides at Seren Ventures are highly experienced instructors who work, play and live in the outdoors.

Our approach is relaxed but professional, whichever adventure you choose, you’re guaranteed to be safe, learn and have FUN!! Whether you have experience already or you’re starting from scratch, we have something for you.

Hinsley Hall Hinsley Hall is set in tranquil grounds close to central Leeds and offers is suitable for a range of events including conferences, meetings and training courses.

andy@serenventures.com 01690 710754 www.serenventures.com

0113 261 8000 | generalmanager@hinsley-hall.co.uk www.hinsley-hall.co.uk

The Crichton

Meetings Perthshire Easily reached by air, road and rail, Perthshire - the heart of Scotland, offers stunning scenery, an array of unique venues, and memorable experiences.

The Crichton is an 85-acre heritage estate found in the heart of Southwest Scotland.

Within the estate stands Easterbrook Hall, the largest entertainment and event venue in Dumfries and Galloway.

events@crichton.co.uk | www.crichton.co.uk 01387 219087

hello@meetingsperthshire.co.uk www.meetingsperthshire.co.uk

Top Cat Big Tops

New Craven Hall A unique, industrial luxe venue in the heart of Leeds, for events of all kinds including Christmas parties, awards evenings, product launches, charity events, dinner dances, brand experiences and more.

Top Cat Big Tops manufacture and hire out colourful temporary structures. Staffed by a crew of highly experienced personnel with many years of experience in the festival, local authority, educational and corporate fields.

Newcastle Arts Centre

Train Groups & Charters Ltd

01654 700030 | www.topcatbigtops.co.uk info@topcatbigtops.co.uk

www.newcravenhall.co.uk | info@newcravenhall.co.uk 0113 2261641

Experts on private charter trains and exclusive use carriages across the UK rail network. Dining options and steam locos available too.

Free, expert advice.

david@traingc.co.uk | 07718 862490 Hire space at Newcastle Arts Centre. 2-min walk from city’s Central Station. Capacities between 8 130 people. Lift-access. A-V equipment. Free WiFi. Refreshments available.

Rates start at £18ph. 20% discount for Not-For-Profits.

WE PROVIDE

Deals on day-rates and block bookings.

newcastle-arts-centre.co.uk | room-hire 0191 261 5618 | admin@newcastle-arts-centre.co.uk

PORTALOO HIRE 4x4 TOWING WELFARE, TRAILER & UNIT HIRE CONSTRUCTION, PUBLIC, DOMESTIC, EVENT AND PRIVATE SECTOR HIRE AND ADHOC SERVICES DRAINAGE, SEPTIC TANKS, DEEP CLEANS & DECONTAMINATION AIRSIDE CLEARANCE

Olympus Crew A crewing company based in Leeds and London. We provide services such as general crew, carpenters, av technicians, forklift/ipaf operators. Enquire for more details

CONTACT US loohire@a1groupuk.com wetwaste@a1groupuk.com

Dom@olympuscrew.co.uk 07904 903452 www.olympuscrew.co.uk

July 2025

0118 989 4652

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ClientNews Revolutionising Corporate Event Childcare

As Sweetheart Nannies marks 10 successful years of event childcare, creativity, and connections, it’s proud to reflect on how far it has come – and how events have evolved with the company. What started as a small, family-focused childcare service has grown into a trusted name in event childcare across England, helping companies create inclusive, family-friendly environments that truly cater to all delegates.

Corporate events are no longer just for grown-ups. With the company’s bespoke event childcare services, parents can fully engage in conferences, award nights, and staff parties, knowing their little ones are safe, happy, and entertained close by.

From mobile crèches to 1:2:1 event nannies, or hotel babysitters, it brings reassurance, and smiles – ensuring your event is both professional and welcoming.

Not only does this support employee wellbeing, but it also boosts delegate morale and inclusivity. Staff and guests are more relaxed, focused, and appreciative when their family needs are met.

As it celebrates a decade of providing trusted childcare, Sweetheart Nannies is excited to keep raising the bar for what’s possible at corporate events. Make your next celebration unforgettable – for the whole family.

Sweetheartnannies.co.uk

Adrian Salamon Dazzles at Charity Event York-based magician Adrian Salamon recently added a touch of wonder to a charity gala supporting York Rescue Boats. Specialising in close-up magic, Adrian mingled with delegates and entertained diners with sleightof-hand performances, contributing to a lively atmosphere that helped raise funds for the local rescue service. As part of the event, he also donated a 45-minute private magic show as a raffle prize.

The charitable mood continues, as Adrian is set to perform at two more events this year: the SNAPPY charity ball at Carlton Towers and a burlesque-themed fundraiser in Harrogate in aid of Médecins Sans Frontières (MSF).

Adrian also offers tailored corporate entertainment across Yorkshire, with performances designed to engage audiences at conferences, product launches, and company parties.

More about his services can be found at Adriansalamon.co.uk

Exclusive Rail Transport Solutions Train Groups and Charters Ltd is your expert for charter trains, exclusive-use carriages and general group travel across the UK rail network. The business works with all the major train operators, including those with private trains, and can source a wide range of options for you. Maybe you’re looking for

full, silver-service dining, perhaps with a steam loco hauling your train? Alternatively, you may simply be wanting to move several hundred people sustainably and at high-speed. Train Groups and Charters takes your requirements and translates them into fully costed and deliverable plans.

As the team has access to the entire rail market, they can offer independent advice on your best options to suit your budget. They will be with you during the planning and delivery process, ensuring that your rail journey goes without a hitch. This includes meeting guests, travelling onboard the train and directing passengers to their onward travel or destination at the end of their rail journey.

Get in touch for free consultation and advice.

Traingroupsandcharters.com

10 Years of Hatching Events!

As Hatch Events celebrates 10 years, owner Kerry Walsh, tells us some lessons she’s learned since she started the business.

“No matter how much you plan, the universe has other ideas – nothing teaches you this more than being a business owner. In the beginning, I left my old agency and took two members of staff but no clients! I had a laundry list of people I hoped would help get me started and they did. It will always take longer than you think it will, I started Hatch with no investment, clients, or pipeline and boy did I have some sleepless nights!

“However here we are, 10 years on, about to celebrate a significant milestone. I built Hatch on the strength of relationships, specifically with our clients and I still use that strength to fuel our growth. We have also developed close friendships with industry professionals that have been a great source of advice and support. I would not be here today without all of them. We are really looking forward to the next chapter.”

Hatchevents.co.uk

Azorra’s 10th Year in Live Events Law

Specialist legal consultancy, Azorra, is celebrating a decade at the heart of the UK’s live events industry. Founded in 2015, it was created to meet a clear need: legal support tailored specifically to festivals, venues, and event operators and suppliers.

Based at Tileyard North in Wakefield, with clients across the UK and internationally, the company has become a trusted partner for promoters, venue operators, and the events supply chain seeking commercially focused, plain-English advice. Its team brings deep sector expertise to everything from contract negotiations and employment to intellectual property, data protection and M&A deals.

Renowned for its flexibility and transparency, Azorra offers pricing models that suit a projectbased industry – fixed fees, subscriptions, retainers and even self-serve contract tools.

“Our aim has always been to offer legal advice that keeps pace with the realities of live events,” says CEO and Founder

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Kirsty McShannon. “We’re proud to have supported so many brilliant teams over the past 10 years.”

As the sector continues to evolve, Azorra remains committed to helping clients deliver unforgettable experiences – backed by pragmatic, specialist legal support.

Hello@azorra.co.uk | 07457 404 504

Behind the Castle Walls Lumley Castle, in the gorgeous surrounds of County Durham, boasts an incredible history of hosting events that stretches back over 600 years. Whether it was local skirmishes, the occasional war, or just simple estate management, Lumley was and continues to be a venue for inspiring planning and strategy.

The castle features a range of unique meeting rooms, offering a distinctive atmosphere and state-of-the-art facilities. The Cuthbert Room is perfect for smaller gatherings, comfortably seating up to eight delegates in a boardroomstyle arrangement. For more substantial events, the Garter Suite is a spacious room with tall windows and 16th century décor that also has the flexibility of the Waterford Room for drinks receptions or buffets.

The Barons Hall is a grand location with impressive architecture and décor, providing a space for conferences, seminars, or workshops. Its grandeur sets a professional tone for any event, while for those seeking a more private and elegant dining experience, the Sceptre and the Gilt rooms offer secluded settings where guests can enjoy fine dining or hold intimate discussions.

Get in touch today to discuss which one of Lumley’s packages will be the perfect fit for your next event. 0191 389 1111 events@lumleycastle.com

Mar Hall Reimagined Set across 240 acres of private ancient woodland overlooking the River Clyde, Mar Hall is one of Scotland’s most iconic five-star heritage hotels. Just 10 minutes from Glasgow International Airport, this grand country estate boasts an 18hole championship golf course, elegant event spaces, and modern leisure facilities – including a 20-metre pool and luxury spa.

Recently reopened following a full-scale transformation, Mar Hall is once again welcoming guests. The extensive £20 million renovation, led by independent Glasgowbased design studio Graven, has reimagined every aspect of the hotel. Guest rooms, suites, and apartments, along with public spaces such as the entrance, reception, Members’ Lounge, Long Gallery, bar, restaurant, and event areas have all been revamped. New highlights to the hotel include a 24-seat private cinema, gaming lounge, and billiards room.

The renovation also saw a collaboration with acclaimed Glasgow studios – Timorous Beasties, Art Pistol, and Elegant Clutter – to deliver bespoke interiors, curated art, and a refined, contemporary design identity.

Marhall.com | 0141 812 9999 www.hospitalityandeventsnorth.com