HEN May 2025

UNIQUE EVENTS Q

AN ICONIC VENUE

FRONT COVER FEATURE CONTENTS: MAY 2025

Stylish Moves

Make your delegates’ journey a memorable experience with luxury transport solutions from Edinburgh Executive Travel. Page 45.

AND MORE

Market Research

Emma Abraham, the full-stack marketer behind Emboss Consulting, offers some marketing advice. Page 9.

Lasting Story

Experiential events are changing the game. Kwame Knight, Founder of Events by Knight, explains why and how. Page 11.

In Season

With corporate catering trends evolving, Adam Evanson, Owner of Manchester’s Vanilla in Allseasons, tells us what’s en vogue. Page 14.

One of a Kind

Ben Morrison of agency We Are Events, shares how a unique venue can add extra value to your event and we delve into some unusual vehicle venue ideas your delegates will never forget. Page 24.

Social Sustainability

While the concept of sustainability often focuses on environmental issues, we explore how to ensure your business is operating sustainably on a social level. Page 29.

Work Life Balance

Event Producer, Jennifer Vance, explains the challenges she faced when going freelance and offers tips for navigating the change with confidence. Page 30.

It’s been great being at the recent industry events chatting to buyers and suppliers and finding out how businesses are navigating financial and environmental challenges and creating events that really stand out. One way is by choosing venues that will just add that X factor, another is with some unique team building, and of course, location, and in this edition, we go north of the border and to North West England to see why those areas are worth a look.

Competition

Win a luxurious overnight stay for two, including a delicious dinner and breakfast, at the regal Lumley Castle. Page 38.

Top Tools

Take a look at some great products we’ve been checking out across your events. Page 41.

Scotland

With beautiful countryside and historic cities, think north of the border as we check out Scotland’s event spaces. Page 42.

Potty for Pottery

Why some team building with a difference can do more than just build morale. Page 48.

Lined up to help you are some really fascinating views from associations, planners, and experts on experiential events, training, and event marketing. There’s insight on event décor trends, specifically managing client expectation versus venue capability, and learn how one freelancer is balancing her skills. Plus we meet the chef to get the latest food trends you need.

Enter to win an overnight at Lumley Castle: it’s all in your lovely May edition, read on!

Elliot Landy.

Wow Factor

Dazzle your clients and teams at some of the UK’s biggest sporting events this summer. Page 49.

Day in the Life

We chat with John Scott, General Manager at Holiday Inn Newcastle Gosforth Park, to see how his working day looks. Page 54.

Travel

Sun, sea, and natural beauty; the Amalfi Coast has it all! Choose one of Italy’s most memorable locations for your away day conference. Page 56.

Ditch the Dull

Matt Haigh, Founder of MH Hospitality Craft, gives his expert advice on how to create the best training days. Page 65.

Contributors

ABPCO

Adam Evanson AEV Beam Ben Morrison ESSA

Emma Abraham

Hospitality Action

Jade Fletcher

Jennifer Vance

John Scott

Kwame Knight

Ellie Tyson

Matt Haigh Mia

Nancy Weatherson NOEA

Ollie Riley

Olympus Crew

Richard Bates

Sam Andrew Sharon Bannister Sharky & George Wyboston Lakes Yorwaste

We know the feeling. That’s why we offer a place for you to tackle your challenges and dive into the world of events, meetings and incentives in just a couple of days. themeetingsshow.com/register

NorthinBrief

Apprentices Shine at ACC Liverpool

The power of apprenticeships was truly brought to life at the Apprenticeship and Training Conference, held at ACC Liverpool this month, as Sodexo Live! (the venue’s culinary and hospitality partner) worked alongside EducationScape, the City of Liverpool College, and ACC Liverpool to provide real-world experience for five apprentices and 20 students who were invited to work at this prestigious event.

Demonstrating a shared commitment to nurturing the next generation of talent, apprentices from multiple disciplines and organisations – including commis chefs and, cabin crew and aviation students – played a vital role in the event’s operations. From crafting and serving canapés to assisting with delegate registration and event coordination, these apprentices gained invaluable handson experience in a high-profile setting.

Tracey Jackson, Director of People at ACC Liverpool, said: “We are committed to supporting the next generation of talent, and this event was a fantastic example of how apprenticeships provide real-world experience in a live event setting. By working collaboratively with partners like Sodexo Live! we can help shape the future workforce and provide valuable career pathways for young people.”

Apprentice Ethan Ormesher (18), from the Wirral, added: “I refined my skills by preparing canapes for the first time and learned to use new equipment. Coming from a kitchen with just three staff, it was incredible to be part of a big team, and I felt truly valued and appreciated. Everyone was so welcoming, and it’s been a really valuable opportunity for me.”

Wyboston Lakes Resort Chosen as Finalist in Two Awards

Wyboston Lakes Resort has been chosen as a finalist in two prestigious national industry awards.

The hotel, conference and training centre has been nominated as Hospitality and Leisure Company of the Year in the highly reputed British HR Awards 2025. It is also a finalist in two categories: Innovative Product / Service and Meeting / Events Venue of the renowned Greengage Sustainability Awards 2025.

Chief Executive Steve Jones said: “To be recognised for our achievements in two very different areas is superb testimony to the incredible dedication and creativity of our team and to our ongoing commitment to all aspects of ESG – environmental conservation, social responsibility and governance practices – in particular, to our people and sustainability. I’m very proud of what the team has achieved, they truly deserve this recognition.”

These nominations come just as the Resort has published its comprehensive and detailed ESG Impact Report on its activities in 2024. This provides valuable insights into the results that

have earned the Resort this recognition from two different groups of independent industry judges.

Among its sustainability initiatives last year, the Resort installed 3,200 solar panels which are providing 1.4MWh per year of renewable energy and its Room2Grow scheme will see more than 60,000 trees planted on the resort.

CHS Partners with beam to Welcome Industry Newcomers

CHS Group has partnered with beam, the association representing the business events, accommodation, and meetings industry, to ensure first-time visitors and industry newcomers feel welcomed and supported at CHS Leeds.

As part of the initiative, the beam Buddy Station was positioned next to the registration desk at the Royal Armouries, the host venue for CHS Leeds. Members of the beam board were on hand to offer guidance, introduce visitors to key exhibitors, answer questions, and help industry newcomers confidently navigate the event.

Joe Evans, beam Membership Director, who was part of the beam Buddy Station, said: “Regardless of how long we’ve been in the industry, we all remember the nerves of attending our first big event. The business events community is incredibly welcoming, but it helps to have a friendly face to guide you. We’re delighted to partner with CHS Group on this initiative to ensure that industry newcomers feel at home and get the most from their experience at CHS Leeds.”

Clair Whitecross, Sales Director, CHS Leeds, added: “As the event grows, we’re welcoming more first-time attendees, and we want them to feel empowered to make valuable connections and take full advantage of the opportunities available.

“Overcoming imposter syndrome, shyness, or the challenge of not knowing where to start can make all the difference. With beam’s support, we’re excited to provide a warm welcome and a helpful hand to those new to our industry.”

Swinton Estate Partners for Team Building

Swinton Estate has partnered with specialist outdoor activity company Live for Today to enhance its range of outdoor activities. Sharing the same ethos as Swinton Estate for getting people outdoors and embracing the benefits of adventure and fresh air, the team at Live for Today is offering a wide range team building of pursuits with expert guidance. The parklands of Swinton’s 20,000 sq. metre estate set the stage for rejuvenating activities suitable for everyone.

Marc Wise, Owner of Live for Today says: “We are so excited to be setting up at the Swinton Estate! The location is absolutely stunning and gives us the perfect setting to take our activities to a whole new level.

With the incredible space and opportunities available here on Yorkshire’s spectacular Dales, we can’t wait to introduce new and fresh ideas, making Swinton a destination for unforgettable escapes or corporate retreats.” For corporate groups interested in team building and taking on the ultimate group challenges, Live for Today also create tailormade action-packed itineraries.

beam Announces New Charity Partner

beam has recently announced Rainbow Trust Children’s Charity as its new charity partner. Rainbow Trust provides vital emotional and practical support to families across England who are facing unimaginable challenges. With over 86,000 children living with lifethreatening conditions, the charity pairs each family with an expert Family Support Worker who offers assistance to parents, carers, siblings, and grandparents, helping them navigate their daily struggles.

Louisa Watson, Chair of beam, shared her enthusiasm for the new partnership: “I’m delighted that The Rainbow Trust was unanimously selected as beam’s new charity partner! We are incredibly inspired by the amazing work they do supporting families with seriously ill children and are excited about the opportunity to collaborate for future initiatives.

“beam members are always passionate about championing meaningful causes, and we truly believe this partnership will help shine a light on the invaluable support Rainbow Trust provides across the UK. We’re looking forward to working together to make a real difference over the coming years.”

beam will support Rainbow Trust through fundraising at future events, including tits Members Meeting on 30th April and Annual Forum on 3rd to 4th July.

are plenty of brand-new and refurbished venues across the region ready to welcome your events.

Stonecross

Manor | Kendal Open now

Stonecross Manor has recently reopened after a refurbishment of the venue which saw 11 bedrooms and two suites created in a new extension alongside the revamped ground floor bar and restaurant and remodelling of the hotel’s spa and pool. Delegates can enjoy these new surroundings during their down time at the hotel that offers two meeting rooms that were also recently refurbished. The Kent Room is ideal for intimate meetings and interviews, with a capacity of up to 20. The Romney Room has a capacity of 40 delegates and interconnects with the Kent Room for extended facilities and a breakout area.

Everbrightgrouphotels.com/stonecrossmanor-hotel

Australasia | Manchester Open

now

Australasia in Spinningfields in Manchester has undergone a revamp of its menu as well as the restaurant itself. The new décor has drawn inspiration from the sun-drenched shores of the Pacific and created a natural, organic sanctuary –perfect for letting delegates escape from the urban rush. The bar of the venue is a unique setting that can transition from an informal meeting environment to something more vibrant and playful. The space can host corporate or networking events, product launches, charity or social events, or to enhance your restaurant visit with an exclusive drinks reception. With

breakout tables, moveable and fixed seating. and ambient lighting, the space offers numerous possibilities for a bespoke event in a fun and lively setting.

Australasiamcr.co.uk

Malmaison | Aberdeen | Open now

Luxury boutique hotel, Malmaison, has reopened its Aberdeen venue after transforming all 79 guest rooms and public areas following a £1.8 million investment. Artwork which can be found around the Grade-II listed hotel has been inspired by cultural influences from Aberdeen and the investment represents a commitment to the city. The hotel has three meeting rooms that can host up to 50 delegates which all come with an expert team, top technical gadgets, and tasty catering. Not only does Malmaison have meeting facilities, it has a selection of team building activities in and around the venue! Enjoy cocktail tasting, the Deeside Activity Park, chocolate making workshops, and Transition Extreme – where there’s a climbing wall, skate park, and high rope course.

Marriott | Glasgow | Open now

Marriott Glasgow has recently opened following a refurbishment. The hotel boasts 303 renovated bedrooms and features the Clyde Suite ballroom, as well as 10 additional meeting rooms. The transformation has redefined guest and delegate experiences with upgrades, new facilities, and contemporary styling to make it a modern, design-led destination. All guest rooms have been fully refurbished, including six spacious junior suites and 75 executive rooms with exclusive access to the Executive Lounge. The hotel’s 10 meeting rooms have also been enhanced; The Clyde Suite offers a conference and event space for up to 600 delegates making it ideal for large corporate functions and private events. Located in the city centre’s financial district, near the Scottish Event Campus and Glasgow’s vibrant West End, the hotel provides easy and fuss-free access to the city’s top attractions. With convenient access to Glasgow Airport, delegates from both home and away will have no problem accessing the venue.

Marriott.com/gladt

AUSTRALASIA, MANCHESTER

Brig o’Doon | Ayr | Open now

Closed since January, Brig o’Doon has reopened after completing a £2.5 million refurbishment. It has kept its historic charm and rich heritage by blending the traditional hotel with a modern, high-end finish and bespoke interiors, offering 14 bedrooms – including eight river suites that overlook the river and gardens. There is a range of versatile suites that offer private dining options; The Gallery is ideal for smaller, more intimate events, The Coven Restaurant encompasses a lively environment, and The Ballroom has a capacity of up to 150 delegates, all of which can be combined with tailored menus to cater to any need.

Brigodoonhouse.com

Collectors Hall | Glasgow Summer 2025

The multi-million-pound restoration of the A-listed Collectors Hall will form part of the 240+ room AC Hotel by Marriott Glasgow, adding a new dimension to the four-star hotel. Housed within the historic former Parish Halls building off George Square, The Collectors Hall will offer a versatile space accommodating 120 seated and 200 standing. Designed to host a diverse range of events – including charity galas, exhibitions, product launches, and private

dining experiences – it will introduce a new destination for both local and international clientele. Expect state-of-the-art AV and lighting facilities, a canopied courtyard offering an ‘outdoor feel’ within an enclosed space, an exclusive bar, and cloakroom, as well as a private dining space for up to 14 guests. Its showpiece will be a glazed canopy over the main hall.

Marriott.com/glaar

Hotel Indigo | Leeds | Summer 2025

Located in Leeds city centre, Hotel Indigo will offer a great setting for both business and leisure. The boutique hotel will feature two adaptable meeting rooms that can accommodate up to 80 delegates in a theatre-style layout or up to 30 in a more intimate cabaret arrangement. These spaces will be ideal for hosting everything from professional meetings and conferences to private dining and special celebrations. The hotel will also be home to 107 bedrooms, designed to ensure a comfortable and memorable stay for your delegates. The on-site restaurant and bar, Banksia, will showcase an inventive menu that blends Mediterranean and Asian influences, crafted from some of the best locally sourced ingredients.

Ihg.com/hotelindigo

New and Improved

MARRIOTT, GLASGOW

COLLECTORS HALL, GLASGOW

Show Time

CHS

There were plenty of standout speakers, stands, and suppliers that showcased the best of the best in the industry at this year’s International Confex and CHS Leeds.

CONFEX

With over 5,000 visitors, almost 23,000 app connections made, and 35 countries in attendance over two days at ExCel London, it’s clear that Confex 2025 was a resounding success. A particular highlight was its curated agenda packed with innovation, insights, and inspiration across nine content theatres that covered a whole range of topics including sessions on cutting-edge trends to actionable strategies, there was something for everyone!

The Keynote Theatre was particularly popular among attendees, with figureheads from the industry coming together to discuss some of the most important and pressing topics in the events world. A highlight from this theatre included ‘Event Accessibility’ where Orla Pearson –Founder and Director of MyClearText and AccessLOOP and live captions sponsor for Confex – explored the topic of event accessibility. Orla discussed where the industry is and where it needs to be with Barry Jones, Head of Events and Engagement at Channel 4, Ryan CurtisJohnson, Chief Communications Officer at the Valuable 500, and other guests. Sustainability was, of course, a hot topic at Confex this year. The Sustainability Theatre was jam-packed with experts sharing their insights and advice about how to can work together for a better, greener industry. ‘Five Years to Halve Emissions’ was held by Co-Founder of Sustainability Simplified, Ben Quarrell, who explained how organisers and suppliers can move beyond hollow promises to make measurable progress toward net-zero.

Not only did the show have a conference programme that was full to the brim, but there were over 200 exhibitors; three of them were awarded with Confex’s Exhibition Stand Award. In third were Noonah, specialists in experiential tech which had four AI-powered interactive experiences that delighted many of the attendees. Clownfish Events took the second spot; the event management company were drawing people in with fun-filled games including a cycle speed racer, roll-a-ball, and Scalextric driving! Winning first place was Nimlok, bespoke exhibition stand designers and builders, which turned its stand into Nimlok International – an innovative replica of an airport which helped attendees travel to ‘destination ROI’.

Be sure to register for next year’s Confex which will take place on 25th and 26th February 2026!

Held at the Royal Armouries, CHS Leeds’ education programme discussed the theme of welfare through six different seminars throughout the day. CEO of CHS Events, Emma King, commented on this year’s theme: “Building on from last year’s theme of ‘Live Well’, our educational lineup was carefully curated to tackle some of the largest issues facing our industry right now. I’m proud to say that we put wellbeing, security, safety, and accessibility at the top of our agenda.”

Despite the stage being situated at the entrance, CHS was able to make the most of the space by working with Silent Seminars to provide headsets for audience members so they could hear the seminars clearly without being distracted by the hustle and bustle of the show around them.

There was a packed schedule of talks that ran throughout the day for attendees to educate themselves and gain some valuable insights from experts. The day kicked off with Emma King and host of most of the seminars, Alistair Turner from EIGHT PR, who discussed the reasonings behind choosing welfare for CHS 2025.

A highlight of the day came in the form of the first panel session. Hosted by Alistair, ‘Understanding Martyn’s Law: Practical implementation advice’, saw Danielle Bounds from ICC Wales, Sharon Bannister from Brighter, and Christian Strensrud from the Home Office address the differences between the new law and the Protect Duty, emphasise the importance of education, and bring to life practical advice on preparing for the legislation.

The exhibition centre was filled with venues, suppliers, and experiences showcasing what they have to offer to attendees. The venues came in all shapes and sizes, from the traditional hotels of The QHotels Collection and Radisson Hotels to more unconventional ones such as Magna Science Adventure Centre and Yorkshire Wildlife Park. Holiday site exhibitors like Butlins, Centre Parcs, and Drayton Manor Resort were keen to prove that corporate events don’t have to be standard, run-of-the-mill affairs and can be both fun and entertaining for delegates.

Catch CHS at Birmingham ICC on 28th October 2025!

Market Research

Emma Abraham, the full-stack marketer behind Emboss Consulting, offers some advice on marketing your event.

How do you determine what marketing strategies will be most effective?

It all starts with knowing exactly what you want the event to achieve. Is it about shifting tickets, generating leads, raising your profile, or giving people a place to genuinely connect? Your goals should shape every decision you make.

Once that’s clear, it’s about understanding your ideal attendee. Not just “who are they?” – but what makes them tick? What would make them think “this is worth my time”? Where do they hang out? How do they decide what events to go to?

From there, your strategy can take shape. That might look like a solid social media campaign, laser-focused email marketing, direct outreach, partnerships, and even a perfectly timed LinkedIn DM.

There’s no magic formula – just a good dose of insight, clarity, and doing the basics brilliantly.

What digital channels do you find most effective, and how do you measure their success?

LinkedIn and email marketing usually deliver the best results for corporate events. That’s where the decision-makers are, and that’s where they’re more open to engaging –especially when the message is relevant and sharp.

That said, collaboration with the event organiser, speakers and attendees can give your efforts a serious boost. Tag them in your posts, share updates, and work together on joint promo activity – it will expand your reach and strengthen your position.

Email still works brilliantly when it’s short, punchy and speaks directly to the reader’s

needs. Pair that with engaging LinkedIn content – think countdowns, speaker intros, or a behind-the-scenes glimpse – and you’ve got a solid combo.

When it comes to measurement, it’s easy to get distracted by likes and impressions – but they don’t always equal results. I’m far more interested in who clicked, who registered, who followed up. Those are the numbers that tell you what’s actually working.

And what about the more sociable social media?

Social media is your shop front. It’s how you build anticipation, drive engagement, and create a sense of “I don’t want to miss this.”

But it’s not about throwing out the same post, rewritten ten times. Mix it up – show behind-the-scenes action, introduce speakers, tease exciting content, or spotlight past attendees and their wins. Show people what they’ll gain by being there, not just what’s happening. It’s also important to mix on other content so it’s not just event, event, event.

During the event, social is gold for capturing real-time content. Share reactions, photos, quotes – get your audience involved.

And post-event, keep the momentum going. Recaps, thank-you’s, testimonials… this is your chance to stretch the value of that one day into lots of further content and connection. Done right, social media can turn your attendees into advocates. And that’s priceless.

Are traditional marketing methods still relevant, like magazines?

Absolutely – they’re still relevant. In fact, something physical landing on your desk can have more impact than an email, simply because it stands out. But the trick is making

sure it’s not just traditional or just digital – it’s how you combine them.

I’ve seen great success with personal invites, well-designed flyers or printed materials –especially when paired with a follow-up email, QR code or targeted ad. That’s where the magic happens: bridging the offline with the online and creating a seamless experience.

Print ads can still do a job too – but only if they’re going to the right people, in the right place. If you’re going to invest in traditional methods, make sure they’re backed by a clear strategy. The key is having sales and marketing working together. That way, every single touchpoint – whether digital or physical – feels joined up, aligned, and genuinely impactful.

Finally, could you share an example of how a marketing strategy made an event a success?

One standout example was an industry awards event I managed. It had been running for years but, if I’m being honest, had lost its spark. The challenge? Multiple stakeholders (all with opinions), a bit of legacy red tape, and a need to bring energy back into the association without losing its roots. I was given free rein to shake things up – and I did. We overhauled the brand tone, modernised the messaging, and streamlined the awards process so the internal team could focus on meaningful engagement, not admin. This wasn’t about smashing revenue targets; it was about reigniting pride, boosting engagement, and giving the association some much-needed momentum. And that’s exactly what we did.

Emma Abraham is owner of Emboss Consulting, a Marketing Efficiency Specialist working in the events industry. Embossconsulting.co.uk

Lasting Story

Kwame Knight, Founder of Events by Knight, tells us why and how experiential events are changing the game.

Unlike traditional events, which often rely on passive engagement – think keynote speeches, panel discussions, and presentations – experiential events use hands-on activities, multi-sensory experiences, and creative storytelling to draw people in. They turn delegates into active participants rather than just spectators and deliver information in a more subtle way.

Kwame Knight is a creative event producer that crafts immersive, high-impact experiences that leave lasting impressions. With an understanding of storytelling, audience engagement, and brand identity, he transforms events into dynamic, multisensory journeys. His work proves that events aren’t just about what happens on stage –they’re about what people feel, remember, and share.

Experiential events captivate delegates by making them a part of the story. People are more likely to engage when an event stimulates their senses, as Kwame explains: “Engagement skyrockets when delegates can participate actively rather than just watch. Experiential events personalise their experience with tailored interactions and connects them emotionally through immersive storytelling.”

“I focus on having a clear narrative arc – every event should have a beginning, middle, and end that guides delegates through an experience. Creating moments that make people feel something is also key, whether it’s excitement, nostalgia, or inspiration. The story should also align with the brand’s core values and messages, being seamlessly woven into the experience. For example, I wouldn’t just show a video if launching a sustainability-focused product. I’d craft an immersive space where attendees physically experience the product’s journey – from raw material to finished innovation – so they feel the impact firsthand.”

Kwame believes that the trend is gaining traction because people buy in to experiences more than information: “With attention spans shrinking and digital fatigue setting in, eventgoers don’t just want to sit through another lecture – they want to feel something. Brands and organisations have

realised that to leave a lasting impression, they must create moments that stick. Advances in AR, VR, AI, and interactive tech also make it easier than ever to create unique experiences. It’s authentic engagement and helps to facilitate networking, making it easy to connect naturally and build trust and rapport. Think of it this way: a panel discussion might introduce people to a concept, but a hands-on workshop or challenge makes them truly connect.”

The goal is to create a moment that people won’t forget.

Studies show that interactive learning boosts retention by up to 75%, compared to just 10% from passive listening: “Experiential events significantly improve knowledge retention because people remember what they experience far better than what they hear or read. These events give a deeper emotional connection, enhance comprehension, and have a beneficial multi-sensory impact.”

Kwame offers his advice for those considering using experiential events to engage delegates and clients: “Start with a strong story – define what you want delegates to feel and remember. Be sure to engage all the senses and think beyond visuals; incorporate touch, sound, and smell or taste where possible. Thinking beyond the event is also important, creating preand post-event engagement will extend the experience beyond a single moment. But above all, prioritise connection over spectacle – an event should be meaningful, not just flashy. The goal is to create a moment that people won’t forget.”

Eventsbyknight.co.uk

The Bee’s Knees

Find out why Manchester is the perfect destination for your next event.

Manchester has firmly established itself as a major destination for conferences and events, seamlessly blending rich industrial heritage with modern innovation. The city’s prime location, world-class venues, and unwavering commitment to sustainability make it an ideal choice for event organisers, as it’s a place where innovation and invention have always flourished, and where culture and heritage thrive. The region’s cultural scene offers world-class museums, galleries, theatres, and nightlife, with more and more people looking to be a part of its evolving story.

Sustainability is a rising agenda item for the industry, and Manchester is implementing positive change in this space. The city has set an ambitious target to achieve net-zero carbon emissions by 2038, demonstrating a proactive approach to environmental responsibility. Initiatives such as the Bee Network – a trailblazing integrated transport system promoting sustainable travel – will help residents and visitors make the most of the city region. In 2024, Manchester was ranked 59th out of 100 in the Global Destination Sustainability Index, and continues to strengthen its ecofriendly offering, ensuring conferences and events align with its sustainability goals. To further this commitment, multiple venues across the city are embracing sustainability in a number of different ways, whether it’s utilising renewable energy sources or implementing waste reduction strategies.

Hotels – including new openings, Treehouse and Mollies – have adopted eco-conscious practices from the get-go, ensuring that visiting delegates contribute to Manchester’s greener future. Just under 50% of hotel beds in the city centre have third party sustainability accreditation, with many businesses choosing to retrofit their older buildings to improve energy efficiency. Catering services are prioritising local, seasonal produce to minimise environmental impact while delivering exceptional dining experiences. Manchester’s dedication to sustainability means that event planners can organise impactful meetings, meet corporate social

responsibility targets, and leave a positive impact on the city.

A powerhouse of the north, Manchester boasts an unrivalled combination of accessibility, infrastructure, and cultural vibrancy, making it a top choice for event organisers. Centrally located within the UK, the city offers excellent transport links by rail, road, and air, facilitating seamless travel for both domestic and international delegates. The diverse range of venues cater to events of all sizes, from intimate meetings to large-scale conventions, ensuring every event finds its perfect home.

Continues page 17

PHOTO: RICH J JONES AND MARKETING MANCHESTER

PHOTO: TFGM

Top of the League

The National Football Museum offers an unforgettable setting for events, combining world-class football heritage with modern facilities and top tier catering options. Whether you’re planning a corporate gathering, Christmas party, conference, or gala dinner, this iconic venue provides an inspiring backdrop that is sure to impress your delegates.

Located in the striking Urbis building, the museum features a variety of versatile event spaces. The Pitch Gallery is a spacious and stylish setting that’s perfect for large receptions, with access to two levels of interactive galleries. The Box Gallery boasts stunning skyline views of Manchester city centre and offers a more intimate atmosphere, perfect for training days, networking events, or private dining.

What makes the National Football Museum truly stand out is its immersive football exhibitions and interactive displays. Guests can explore the rich history of the beautiful game, try their hand at penalty shootouts, and view legendary memorabilia – adding a fun and engaging twist to any event. Get in touch today to make your event a true match-winner!

Take advantage of the museum’s special offer when booking the Box Gallery, quote ‘HENNFM’ to get a complimentary tour and penalties for your guests.

Email events@nationalfootballmueum.com or call 0161 871 8183 for more information on how to book.

Looking for a match-winning venue in the heart of Manchester? The National Football Museum could be the perfect place!

The perfect pitch for your event.

The National Football Museum can provide a unique backdrop for a host of different events, from dinners and parties to award ceremonies and brand activations. nationalfootballmuseum.com /venue-hire

Adam Evanson, the Owner of Vanilla in Allseasons, has been making waves in the corporate catering world. Here he tells us how the trends are changing.

With a focus on seasonal ingredients and creative menus, Adam Evanson, the Owner of Vanilla in Allseasons, is setting the stage for a new era in corporate events catering. We caught up with him to learn more about his journey and the changing landscape in creating memorable experiences for his clients.

One of the key shifts for Vanilla in Allseasons has been the increasing focus on corporate contracts. As Adam explains: “We have the contract for the National Football Museum, which is a great venue, unique. It’s open to all brackets and markets.”

While this contract has been pivotal in expanding the company’s reach, it’s looking ahead to future collaborations.

Adam says there’s been a shift in the kind of food its offering and a growing demand for receptions and canapé-style events, rather than traditional sit-down dinners: “We’re doing fewer dinners, but more receptions with canapés and bold food options. People are asking for things that reflect the season, so we try to create something that’s both exciting and fitting for the time of year.”

This change has allowed Adam and his team to be more inventive in their menu offerings, incorporating a mix of traditional British dishes with global influences: “With canapés, you can do a really eclectic mix – everything from traditional English flavours to South American influences, and even some oriental touches. It’s all about offering variety that everyone can enjoy.”

In Season

Another trend that Adam has observed is the increasing importance of accommodating special diets: “There’s a growing need for specific dietary requirements, from wheat-free and dairy-free to more unusual allergies like ‘nightshade,’” he shares. “Nightshade allergies, which exclude foods like potatoes, beans, and carrots, have been a challenge. It’s about creating something delicious and unique for people who may have very specific dietary needs. We don’t want anyone to feel left out or like they’re being served a bland, plain risotto. We make sure the food is just as tasty and exciting for them as it is for everyone else.”

For Adam, using locally sourced ingredients is a cornerstone of Vanilla in Allseasons’ ethos: “We try to stay true to what’s in season. For example, wild garlic is great in the spring, and we’re always looking for ways to incorporate it into our dishes. Asparagus is another seasonal favourite, but we make sure not to use it after 26th June, because that’s when British asparagus is no longer in season. British lamb in September is the best. It may not be the biggest cut, but the flavour is

outstanding,” he notes. “We also promote Scottish berries from September onwards. They may not be local to us, but they’re still much closer to home than produce from South America or Spain.”

With sustainability at the core of the industry, Adam has been seeing a growing interest in the environmental impact of

the food being served: “We’ve even had a proposal where the client wants to know the environmental impact of each dish,” he reveals. “It’s an interesting challenge, but it’s something we’re not quite equipped to measure at this stage. However, we do know that our beef comes from a local butcher in Bollington, just 10 miles away, which is far more sustainable than importing produce from across the globe.”

With the prestigious contract at the National Football Museum, Adam has also explored the possibility of theming the food to match the museum’s football-centric focus. While it’s not always a priority, there have been some memorable moments: “Two years ago, we had a graduation dinner for coaches getting their licences. They wanted a dessert that looked like a football on a pitch, so we created a dessert with tempered chocolate, complete with white chocolate ‘lines’ and dark chocolate hexagons.”

Vanilla in Allseasons continues to thrive, with Adam and his team constantly on the lookout for new ventures: “We’ve got some fantastic reviews on Google and Trustpilot,” says Adam, “but we’re not pretentious. We’re just a good, honest caterer, offering great food and a friendly service.”

Vanillainallseasons.co.uk

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Beyond its logistical advantages, the area is a hub of innovation, particularly in sectors such as digital and tech, advanced manufacturing, and life sciences. Hosting an event in the city provides delegates with access to cuttingedge research, industry leaders, and a collaborative business environment that promotes knowledge exchange and networking opportunities.

Manchester’s Conference Ambassador Programme plays a crucial role in securing prestigious conferences for the city. By empowering local industry leaders and academic experts to champion Manchester as a conference destination, the initiative enhances the city’s global reputation and fosters economic growth. These ambassadors leverage their expertise and connections to attract international conferences that align with Manchester’s strengths in key industries, further cementing its position as a leading business hub.

Renowned for its legendary music scene, which has produced icons such as Oasis, The 1975, and Aitch, the city continues to be a creative powerhouse in the cultural scene. Delegates can immerse themselves in world-class theatre at the Royal Exchange, discover contemporary art at HOME and the Whitworth, or explore Manchester’s industrial heritage at the Science and Industry Museum. The city’s diverse culinary landscape, featuring Michelin-starred restaurants, independent bistros, and bustling food markets, provides ample opportunities for networking over exceptional cuisine.

For those seeking relaxation or postconference entertainment, the city’s dynamic nightlife and retail experiences offer something for everyone. Whether it’s exploring the vibrant Northern Quarter’s indie shops and bars, indulging in designer fashion at Spinningfields, or enjoying a night of live music at venues like Band on the Wall, there are endless ways to unwind after a productive day of meetings. A packed events calendar is a testament to

its reputation as a world-class conference destination. Building on the success of 2024, which saw global events such as the MTV Europe Music Awards hosted in the city, Manchester is set to welcome major conferences in 2025, including CYBERUK and the UK Space Agency’s UK Space Conference. These high-profile events reinforce Manchester’s standing as a leader in technology and digital innovation.

The city’s exceptional venues further bolster its appeal. Manchester Central Convention Complex, housed in a historic railway station, offers versatile event spaces with state-of-the-art facilities. The newly opened Co-op Live, with a capacity of 23,500, provides a landmark setting for large-scale and world-class gatherings. For more intimate or unique events, cultural institutions such as the Whitworth Art Gallery, the Science and Industry Museum’s Power Hall, and Junction in Manchester Central offer inspiring settings. Manchester’s extensive accommodation options, including Malmaison, Kimpton Clocktower, and Radisson, ensure delegates enjoy comfort and convenience throughout their stay.

Manchester’s compelling combination of accessibility, commitment to sustainability,

and thriving cultural scene make it an exceptional destination for conferences and business events. With a reputation for innovation, a welcoming atmosphere, and a dynamic energy that inspires creativity and collaboration, it delivers an unparalleled conference experience.

From its industrial past to its cutting-edge present, Manchester embodies resilience, reinvention, and ambition. Hosting a conference here means tapping into a city that not only provides exceptional facilities but also furthers connections, sparks innovation, and leaves a lasting impression on delegates.

PHOTO: THE BOARD OF TRUSTEES OF THE SCIENCE MUSEUM

PHOTO: TREEHOUSE HOTELS

PHOTO: KIMPTON CLOCKTOWER HOTEL

Path to Compliance

Martyn’s Law gained Royal Assent on 3rd April, meaning that it’s now officially law, named in tribute to Martyn Hett who was tragically killed alongside 21 others in the Manchester Arena attack in 2017. So, what does this mean for the industry and how can you educate yourself? We find out with Sharon Bannister, who is also a member of the MIA (Meetings Industry Association) taskforce.

Also known as The Terrorism (Protection of Premises) Act 2025, Martyn’s Law will require public premises where 200 or more individuals may be present, to be better prepared and have plans in place to keep people safe in the event of an attack. Larger premises and events where 800 or more people will be present will be required to take further steps to reduce their vulnerability to acts of terrorism – such as having CCTV, bag search policies, or vehicle checks where appropriate.

Sharon first got involved with the MIA taskforce after moderating an event where Martyn’s mum, Figen Murray, was a key speaker in 2023: “I was thoroughly moved by her composure, strength, and ability to channel her unimaginable grief into something positive and immediately knew that I wanted to help her. We as an industry can be a force for good when we start talking about things and spread the word as it grows very quickly; I knew that this is what needed to happen with Martyn’s Law.”

Sharon explains what the next steps are now the legislation has become law: “There’s now a period of 24 months where venues will go through a period of making the changes that they need to make. A big part of this will be of education and engagement. Nobody’s going to get fined and there’ll be no implications for people that aren’t compliant until after the 24 months.”

A MIA insights survey that was published earlier this year found that only 50% of respondents believed they were prepared for the new law and that 80% of

organisations would benefit from practical guidance. Sharon believes that a lot of those worried about the new law probably don’t necessarily understand it and that smaller venues particularly only need to focus on training: “For those between 200 and 799 capacity, the main thing that needs to be done is ensuring that all staff know what to do in the event of an attack; there isn’t anything that’s going to be costly for them.”

In terms of training, there are many resources available that are free and easy to follow: “MIA has produced a document called A Roadmap to Navigating Martyn’s Law where there are lots of links and resources offering practical advice on how to prepare for the legislation by creating a basic security framework. Other training resources can be found on the government and Protect UK’s websites which both give a detailed explanation of the law as well as advice for those that need to implement changes.”

Sharon was part of a panel that discussed Martyn’s Law at CHS Leeds, where Christian Stensrud from the Home Office was also a panellist. He emphasised the importance of spreading the word about free training, something Sharon is also keen to highlight: “There’s going to be a lot of training companies popping up offering to do training and trying to make money from it. These companies shouldn’t be listened to, all training and resources are available for free from completely reliable sources; it’s simple to do yourself.”

The key takeaway from the legislation is around education: “You don’t need to be worried or unduly concerned, a lot of the law is a common-sense approach and once you start to educate, you’ll probably realise that a lot of the necessary steps are already being done.”

Homeofficemedia.blog.gov.uk/2025/ martyns-law-factsheet | Protectuk.police. uk/martyns-law | Mia-uk.org/martyns-law

Sharon Bannister, Head of Sales and Account Management, Meetings and Events Proposition at Brighter, explains the importance of education for venues around Martyn’s Law offciallegislation.

The Next Generation

Rachel Parker, AEV and EIA Director, highlights the importance of investing in new talent for the industry.

The events industry is experiencing strong growth. To sustain this momentum, recruiting new talent is crucial. The next generation of event professionals ensures the industry’s long-term sustainability. Before experienced professionals retire, we must prepare a skilled and enthusiastic workforce to step in to those shoes.

Younger professionals bring innovation, creativity, and a strong sense of diversity and inclusivity and their fresh perspectives help keep the industry modern and dynamic.

Where do we start? A logical step is to engage with higher education establishment where budding interest in the field begins.

Partnering with universities, colleges and other education establishments ensures that students develop relevant skills and

experience tailored to industry needs. At AEV, we currently have nine academic associate members, providing our members with the opportunity to help shape curriculums and influence emerging talent. This collaboration secures a flow of competent individuals who understand the events industry.

Academics and industry professionals can work together to provide event management students with work placements, apprenticeships and guest lectures. These opportunities offer valuable real-world insights and prepare students for a seamless transition into the workforce. The success of this connection has led us to grant our first endorsed event management degree with the University of Greenwich. This initiative helps students gain industry recognition and access to career opportunities through AEV

members, including networking, venue visits and event participation. Students get noticed by future employers throughout their degree course.

However, recruiting new talent is only the first step. We must also invest in their growth by providing clear career pathways and fostering a culture of continuous learning. Our junior event management mentorship programme is one way we are striving to retain talent and develop future industry leaders.

As the events industry evolves alongside global audiences, we must stay ahead by nurturing the next generation of event professionals. By investing in young talent, we secure the future of our industry and ensure its continued success.

Find out more at Aev.org.uk

Main Event

Heather Lisham, Association Director of ABPCO, discusses why Manchester is a fantastic event hub ahead of holding the organisation’s flagship event there in December. about this year’s event.

Emily Bexley (and her team at Manchester Central) displayed everything that’s positive about collaboration and partnership when they forwarded an outstanding proposal in a bid to win the Excellence Awards. Having clarity around your audience and being prepared to communicate effectively and

openly are all part of a successful pitch. A unique element of their pitch which we really favoured was how this team had incorporated a number of additional local stakeholders who were keen to showcase

ABPCO likes to move its flagship events around the country, to support our national industry and to showcase the venues that our members will want to use. Manchester has so much to offer in terms of accessibility (rail, road and air), a truly comprehensive choice of stand-alone venues – literally all shapes, sizes, styles and prices, and a range of hotel stock that is the envy of the world. With one leg in the past, and the other firmly in the future, this sassy city with style and attitude offers diversity of culture, lashings

of creativity and a bunch of folks that have ‘can do’ written on their chests.

With the Excellence Awards we bring over 180 event planners – from Directors to industry Newbies – all of whom will enjoy their immersion in this wonderful place. The Manchester Central Team and Associates know this is a fine opportunity to draw in and boost business events across the city, and they are working hard to showcase the glories of this amazing place.

This will be the biggest and best ABPCO Excellence Awards yet, and we believe this collaboration and partnership will deliver the very best of Mancunian hospitality.

Abpco.org

LivelyLiverpool

Liverpool Convention Bureau shares why Liverpool City Region is the perfect destination for business events.

Liverpool City Region is one of the UK’s top destinations for conferences, business events, and meetings and incentive travel. With its world-class venues, outstanding connectivity, cultural heritage, and dynamic business ecosystem, Liverpool provides the perfect backdrop for events of all sizes. Whether hosting a global summit, a largescale industry conference, or an intimate corporate event, the region offers an unparalleled combination of accessibility, infrastructure, and unique experiences.

Exceptional conference and event venues

One of Liverpool City Region’s greatest strengths as a business event destination is its diverse selection of state-of-the-art venues.

The ACC Liverpool complex, which includes the M&S Bank Arena, Convention Centre and Exhibition Centre Liverpool, is a premier waterfront facility capable of hosting major international conferences and exhibitions. With its flexible event spaces, cutting-edge technology, and dedicated support services, ACC Liverpool has successfully hosted worldrenowned events, including the Labour Party Conference and the Eurovision Song Contest.

Beyond the ACC Liverpool complex, the region boasts a wide range of alternative venues to suit different event formats and scales. Historic sites such as St. George’s Hall offer a grand and elegant setting, while contemporary spaces like the Spine, one of the world’s healthiest buildings, provide a forward-thinking and sustainable option. Additionally, sporting venues such as Anfield Stadium and Aintree Racecourse offer a dynamic and inspiring environment for corporate events with a unique twist.

Unrivalled connectivity and accessibility

The region is exceptionally well-connected, making it a convenient destination for national and international delegates. The city is served by Liverpool John Lennon Airport, which offers direct flights to a range of UK and European destinations. For longhaul visitors, Manchester Airport, a major international hub, is just a 40-minute journey away, providing seamless access to global markets.

Rail and road connections are equally impressive. Liverpool Lime Street Station offers direct train services to major UK cities, making travel to and from Liverpool effortless. The city’s extensive motorway network ensures quick and easy road access, while the Merseyrail network provides efficient local transport across the region.

A thriving business and innovation ecosystem

A thriving centre for business, innovation, and investment, the region is home to key industries such as digital and creative technologies, advanced manufacturing, health and life sciences, and green energy and environment. Delegates will benefit from access to a dynamic and collaborative business community, as well as opportunities for networking, knowledge sharing, and investment.

The presence of world-leading institutions such as the University of Liverpool, Liverpool John Moores University, and the Liverpool School of Tropical Medicine further strengthens the city’s appeal. These institutions contribute cutting-edge research, industry expertise, and talent development, making Liverpool an exciting hub for academic and business collaboration.

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concierge@theatheanaeum.org.uk

Continued from page 20

A City of Culture and entertainment

One of Liverpool City Region’s most compelling attributes is its cultural heritage and event calendar. As a UNESCO City of Music and the birthplace of The Beatles, Liverpool is known for its legendary music history and thriving nightlife. Delegates attending conferences in the region also have the opportunity to experience worldclass museums, galleries, and theatres, shopping destinations and beautiful coastal walks.

The region’s extensive range of hotels, restaurants, and bars ensures that visitors enjoy a comfortable and memorable stay. From luxurious five-star hotels to boutique accommodations, Liverpool caters to all preferences and budgets and with over 11,000 hotel rooms, there are plenty of options to pick from. The diverse culinary scene also offers everything from fine dining to independent eateries, ensuring that every delegate’s tastes are met.

Sustainability and green initiatives

Sustainability is a key priority for event organisers, and the region is at the forefront of green initiatives. The region is committed to becoming net zero by 2040, with extensive investment in sustainable transport, green energy, and eco-friendly event solutions. The ACC Liverpool complex, for example, has achieved several sustainability certifications and continues to implement green practices, such as reducing single-use

plastics and improving energy efficiency.

Additionally, the excellent public transport system, including cycling infrastructure and the Merseyrail network, encourages environmentally friendly travel options for delegates. By choosing Liverpool as a conference destination, event organisers can align their events with sustainability goals and demonstrate their commitment to environmental responsibility.

A warm welcome and unforgettable experience

Liverpool is renowned for its friendly and welcoming atmosphere. The warmth and hospitality of the people create an inviting environment that makes visitors feel at home. This, combined with the city’s stunning waterfront, iconic landmarks, lively atmosphere, ensures that every conference or business event held in Liverpool is a truly special experience.

From breathtaking gala dinners at Knowsley Hall to innovative networking events at Haydock Racecourse, there is a unique blend of business and pleasure that leaves a lasting impression on delegates. The region’s event professionals and hospitality industry are dedicated to delivering exceptional service, ensuring that every event is executed seamlessly.

Dedicated support from the Liverpool Convention Bureau

Planning a successful business event requires expert knowledge and local insight, and this is where the Liverpool Convention Bureau excels. The Bureau provides comprehensive support to event planners, from venue sourcing and accommodation booking to logistical planning and delegate engagement. With an extensive network of local suppliers, the team help organisers find the best locations, catering, transport, and entertainment options to suit their needs.

The team’s deep understanding of the city region’s event landscape allows them to tailor their support to each client, ensuring that events in Liverpool are not only logistically seamless but also impactful and memorable. By working closely with event planners, the Bureau transforms visions into reality, making Liverpool the perfect place to host world-class business events.

For more information on bringing your event to Liverpool City Region visit the Liverpool Convention Bureau’s website: Visitliverpool. com/liverpool-convention-bureau

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andrea.ward@danieladamson.co.uk www.thedanny.co.uk

A truly memorable, elegant and welcoming setting

While the Spring Statement offered little for specific industries such as events, the Office for Budget Responsibility’s decision to cut the UK’s growth forecast for 2025 from 2% to 1% only reinforces the need for government to recognise the role of events in stimulating economic growth.

As a white label industry, business meetings and events don’t just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. Every conference, exhibition and meeting fuels wider business activity, attracting inward investment, inspiring innovation and supporting job creation.

COMING UP IN JULY

Luxury Hotels North Wales Historic Venues

Christmas

On Budget

With the Chancellor issuing the Spring Statement in March, CEO of The Meetings Industry Association, Shonali Devereaux says government mustn’t overlook the role of events in regenerating economic growth levels in the UK.

The MIA remains committed to advocating for our sector, engaging policymakers to ensure that the vital role of events is both recognised and supported. We are taking this message directly to MPs, ensuring that our industry has a voice in decisions that affect our ability to operate and thrive.

My recent discussions with MPs at the UKEVENTS parliamentary exhibition highlighted the need to engage MPs on a local level, extending our conversations beyond the Department for Digital, Culture, Media & Sport and the Department for Business and Trade.

Recognising this, we will soon be launching

a collaborative initiative with UKEVENTS, The Business of Events, Beam, ABPCO and other likeminded member organisations within the industry to put events on the agenda across all 650 UK constituencies. By using a collective voice – the voice of our organisations and our members – we are confident that we can demonstrate the vital role events play in driving economic growth, job creation and community development, ensuring that policymakers across all consistencies recognise and support our industry.

Mia-uk.org

Unique Venues

The advantages of using a unique venue for corporate events are numerous, according to Ben Morrison, Owner of We Are Events. In the fast-paced world of event planning, making an event stand out is no easy feat. One of the key ways to achieve this, Ben believes, is by selecting a unique venue.

Ben shared his insights with us into how choosing a unique venue can elevate an event and create lasting impressions for delegates: “When it comes to something like a venue, there are so many hotels and purpose-built venues. People, in a way, want something a little bit different, something that actually makes you think, ‘that was really clever or really memorable for the right reasons.’”

Choosing a venue with character not only gives an event a unique feel but also helps it stand out from the crowd: “If we’re looking at putting on a charity event, that charity needs to really stand out. For a corporate event, you want the delegates to think, ‘that was really fun, it wasn’t boring.’”

By selecting a venue that offers something out of the ordinary, event organisers can immediately set the tone for a more dynamic and engaging event. Ben emphasises that unique venues create a sense of excitement and anticipation from the moment guests arrive, making the event more memorable and impactful. When asked what defines a unique venue,

Ben Morrison, Owner of We Are Events, shares how a unique venue can add extra value to your event, sticking in delegates’ minds long after the day itself.

Ben explains that it can be anything from the architecture to the history of the space itself: “I think it can be a number of things, from the outside structure to the inside structure. It can be an old heritage building like Victoria Baths in Manchester. It used to be a swimming pool, and now you can host a party or conference in the middle of the old pool. It’s those elements that immediately set the wow factor tone.”

Unique venues in Ben’s home city of Manchester like Victoria Baths, The Monastery, and the Imperial War Museum are perfect examples of how a venue’s inherent character can transform an event. For Ben, it’s about the feeling

Having a unique venue shows that the company has put thought into the event. It can elevate the brand and make it stand out because they’ve chosen somewhere a little bit different, a little bit daring.

a venue evokes when you step inside: “You can do very little to a space and still create an incredible atmosphere. The decor, the feel, the ambience – it’s already there, so you don’t have to overspend on transforming the space.”

These venues not only offer a distinctive aesthetic but also allow event planners

to tailor their events in ways that more traditional spaces cannot. Whether it’s utilising the venue’s existing charm or enhancing it with additional decor, unique venues provide flexibility and creativity that many standard spaces lack.

The synergy between a venue and an event’s branding is another key advantage of choosing a unique location. Ben explains that for corporate events, particularly brand launches or anniversary dinners, the venue plays a significant role in reflecting the brand’s values and image: “Having a unique venue shows that the company has put thought into the event. It can elevate the brand and make it stand out because they’ve chosen somewhere a little bit different, a little bit daring.”

One of the challenges in selecting a unique venue is finding the right one that fits the event’s purpose. Ben shares his approach: “We always make sure to throw in what we call ‘the rogue ones,’ the places that clients wouldn’t normally expect.” This approach often leads to surprising discoveries, with clients choosing venues that may not have initially been on their radar. “The industry is so fast-moving, and there are so many new venues opening up. But unique venues tend to have louder voices. They want to be seen and heard.”

Finally, Ben offers a valuable piece of advice for event organisers considering a unique venue for the first time: don’t be afraid to take the plunge: “Different can be scary, but it can also elevate your event to another level as long as it aligns with your brand and what you’re trying to achieve.”

Planes, Trains... and Boats Unique Venues

Corporate events can feel predictable and formulaic, but choosing a one-of-a-kind venue is a surefire way to impress your delegates. Not only does this approach provide a refreshing change of scenery, but it also ensures your event remains memorable for years to come.

It’s not all plain travelling. One of the primary concerns is space limitations, as vehicles can only accommodate a certain number of guests. To address this, be strategic with layouts by using multifunctional furniture, compact seating arrangements, and clever storage solutions. If you’re looking to host a larger event but still want the fun of incorporating a vehicle, consider multiple or an indoor-outdoor hybrid setup to expand capacity.

Accessibility may be another obstacle so choose a venue with ramps and wider doorways can ensure inclusivity and a positive experience for all delegates. Consider temperature-controlled vehicles and offering remedies such as anti-nausea tablets or ginger-based refreshments for those who may suffer with motion sickness.

Regulatory and logistical hurdles – such as parking permits and power supply – also need to be factored in so make sure to research local regulations well in advance and secure any necessary permits that may be needed! Power limitations can be solved easily by renting generators or using battery-powered lighting and sound systems.

Train

Perhaps the easiest and most common type of vehicle used as a venue, there are railways across the country that offer the option of private guest hire of train carriages. East Lancashire Railway has three luxurious Pullman-style carriages available to hire, where up to 138 delegates can enjoy private dining served by professional waiters and catering staff as they take in the beautiful Lancashire surroundings.

Eastlancsrailway.org.uk

Boat

City Cruises in York provide unique perspectives of urban landscapes and waterfronts, allowing delegates to enjoy views of city skylines and landmarks. Available in York for a cruise down the River Ouse, the boats have live entertainment, bespoke menu and experience options, and they can even be transformed into a traditional conference setting! There are five vessels available with a capacity of up to 170 delegates, perfect for any sized event.

Cityexperiences.com

Plane

Believe it or not, a plane could be the perfect setting for your next event! A retired Boeing 747, known as Negus, has found a permanent home at Cotswold Airport and has been transformed into a corporate event space and private venue with a maximum capacity of 220 – complete with a high-tech AV system. While your delegates won’t be soaring through the skies to an exotic destination, they’ll still experience the thrill of an aviation-inspired setting that’s anything but ordinary.

Negus747.com

Creating a memorable experience for delegates is key. We delve into some unusual vehicle venue ideas for your next event.

Woburn Forest.

Social Sustainability

While the concept of sustainability often focuses on environmental issues, we explore how to ensure your business is operating sustainably on a social level as well.

While sustainability is often viewed through the lens of environmental impact, the social side of sustainability is equally important. As event businesses strive to become more responsible and forwardthinking, fostering positive social impacts is a crucial aspect of their operations. Beyond reducing waste or carbon footprints, social sustainability focuses on the wellbeing of people, equity, and inclusivity, particularly within the local community where events take place.

So how do event organisers approach the social side of sustainability, creating lasting value for both attendees and the surrounding community?

Promote inclusivity and accessibility

An event should be a space for everyone. By prioritising inclusivity and accessibility, you ensure that people from diverse backgrounds, abilities, and socioeconomic statuses can attend and participate. This can mean providing physical access for people with disabilities, offering language support, or creating affordable ticketing options.

You can also ensure diverse representation in your event programming, whether through speakers, performers, or panellists, by making an intentional effort to showcase underrepresented groups to reflect the diverse society in which we live.

Collaborate with local artisans and performers

Supporting local businesses is a powerful way to positively impact the community. By sourcing goods and services from local artisans, food vendors, and suppliers, you not only help stimulate the local economy but also provide your event attendees with a truly authentic experience.

Consider hiring local suppliers, or providing space for local farmers and creators to

showcase their products. Local artists, musicians, and performers often lack the exposure they deserve, so offering them a platform at your event is a powerful way to give back to the community. Showcasing local talent can create a dynamic and engaging atmosphere while offering artists the opportunity to gain new audiences.

Charity partnerships and fundraising

Partnering with a local charity or non-profit organisation can have a significant social impact, both during and after the event. You could dedicate a portion of ticket sales to supporting the charity, set up donation stations at the event, or organise fundraising activities.

In addition, you could involve the community in fundraising efforts, encouraging local businesses and attendees to participate in the initiative. By collaborating with a local charity, you provide a meaningful opportunity for both the event attendees and the community to contribute to a cause that directly benefits the area.

Create job opportunities

An event offers numerous opportunities to create short-term employment, which can benefit local residents directly. You can hire local staff for roles such as security, event coordination, technical support, and hospitality, providing them with income and valuable work experience.

For larger events, you might offer internships or training opportunities to local young people or job seekers, providing them with the skills needed for a career in the events industry and building a sense of community ownership in the event.

Support local infrastructure or community projects

By supporting infrastructure or community projects, where a portion of your event’s

profits could go towards upgrading public spaces, helping renovate community centres, or supporting other local initiatives that improve the quality of life for residents, you can create a real feelgood buzz.

Let the projects and businesses set up booths to promote their services. This not only provides exposure but also ensures that your event leaves a lasting, tangible benefit for the area.

Encourage sustainable tourism

If your event attracts visitors from outside the local area, promoting sustainable tourism practices can help benefit the local community in an eco-friendly way. Encourage attendees to use public transport, carpool, or use bike-sharing services to reduce their carbon footprint.

Provide visitors with information on local sustainable attractions, such as ecofriendly hotels, sustainable restaurants, or nature reserves. This helps support local businesses that align with environmental and social sustainability principles.

Incorporate local cultural elements

Infusing your event with local culture creates a deeper connection between your attendees and the community. Highlighting the area’s history, traditions, and customs through art, music, food, and performances allows people to experience something truly unique while recognising and respecting the local heritage.

This cultural exchange benefits the community by raising awareness of local traditions, providing a platform for cultural expression, and promoting cross-cultural understanding also adds an enriching memorable layer to your event.

New Normal

Event Producer, Jennifer Vance, switched to freelance after taking a career break. She explains the challenges she faced and offers tips for navigating the change with confidence.

Returning to work after becoming a parent or taking an extended career break can be a challenge for many. Jennifer Vance, Founder of Time and Space Events, has over 15 years of event producer experience and took seven years out of work to raise and care for her three children. Upon her return, she was met with a vastly different events landscape and a crisis of confidence in herself:

“After my third child was born, I was mentally ready and had the drive to go back to work, but I wasn’t sure how to do it because I didn’t have childcare. I spent nap times, evenings, and weekends trying to work away in the background and figure out how it could be done. It was almost like I had to prove to myself that I could get the work and bring the money in before I was able to take the leap.”

Freelancing brings a lot of flexibility, which is ideal for a lot of parents, but it isn’t always that simple; the unpredictability is something that needs to be taken into consideration: “It’s just a part of the job. If you sit and worry about it, the work will never come in! Once you start making the connections and build up your reputation, people will always come back. As hard as it is, you just have to trust that the work will come in and you have to learn to become comfortable with uncertainty –just hope for the best!”

Jen struggled with the concept of imposter syndrome when she first returned to work: “It’s a real problem with women

who decide to take a full or extended maternity leave because, chances are, you’ve got to a point in your career where you’ve built up a level of experience, and you’re used to doing things a certain way. When it’s time to go back into the world of work and step away from what’s become your new normal, it’s really daunting. It’s something that’s not talked about enough

If you sit and worry about it, the work will never come in! Once you start making the connections and build up your reputation, people will always come back.

and I think there needs to be more support for women around it. The things that really helped me were taking part in a mentorship scheme and building a support network of other women who had been through the same process.”

Jen offers her advice for others in a similar situation: “It sounds corny, but you just have to be kind to yourself. Events is a popular industry to work in so it’s easy to feel like somebody will do your job better than you and that you can be easily

replaced. But you have to listen to that inner voice – that’s probably buried deep down – that you can still do your job, you haven’t forgotten how to do it, and you’re good at it.”

“During a break, it’s likely that your perspective will shift massively, and you won’t think about work the same way as you did before. Ask yourself what you really want in your return and be okay with the fact that it’s going to be different. Don’t be afraid to test the waters, you might have an idea of a work schedule originally that doesn’t end up being the best fit for you and it’s okay if that doesn’t work with your new reality. Different isn’t worse or better, it’s just different!”

Work life balance is another thing that needs to be considered when going back to work, especially if you’re taking the leap into freelance as it can be hard to set boundaries. Jen believes that more needs to be done in the industry to combat this; she even has an email signature that reads ‘please do not feel obliged to respond outside of your normal schedule’: “I was worried that this would reflect badly on me professionally but a lot of event professionals put pressure on themselves to be working 24/7 and be responsive all the time but people need to be reminded that it’s not physically possible! It’s important that we all help each other to take some pressure off.”

Timespaceevents.com

T H E C U T L E R S H A L L

The Cutlers Hall is without question a magnificent venue steeped in history and grandeur. This impressive Grade II listed building in the heart of Sheffield has excellent transport links, complimentary robust Wi-Fi and the flexibility to suit all types of events.

The Main Hall is perfect for events up to 550 guests, whilst smaller rooms are able to provide the ideal backgrop of a more itimate affair. With our winning combination of a specacular environment, flexible room space and outstanding service along with exceptional food and drink, we look forward to welcoming you and your guests to The Cutlers Hall.

7-15 CHURCH STREET, SHEFFIELD, S1 1HG www.cutlershall.co.uk

NorthinBrief

Lolly Expands Team

Lolly, a leading provider of innovative hospitality technology solutions for events and festivals, is delighted to welcome a new wave of team members as the company continues its expansion. Following a year of significant growth, Lolly is strengthening its workforce to enhance its capabilities and maintain its position at the forefront of the industry.

Dylan Rowsell has joined as a Marketing Assistant, where he will be responsible for creating copy for articles and press releases, as well as designing bespoke graphical content for Lolly’s website, social media channels, and email marketing campaigns. Matthew Bennett has taken on the position of Junior App Developer. Ben Stewart joins as an Operations Specialist, responsible for configuring payment and EPoS hardware for engineers to deploy on-site. Peter Colson has been appointed Robot Sales Manager. He is responsible for creating sales opportunities and supporting account managers in selling robotics solutions to customers across hospitality, logistics, warehousing, retail, and healthcare.

Peter Moore, CEO of Lolly, said: “It’s fantastic to welcome our new team members as we continue to grow and evolve. Their expertise and enthusiasm will be instrumental in shaping the future of Lolly. We’re starting 2025 strong, with even more recruitment planned in the coming months as we expand our capabilities and strengthen our offering to customers.”

MIA Reacts to Chancellor’s Spring Statement

The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequer’s Spring Statement 2025, which was presented in the House of Commons at the end of March.

The MIA’s Chief Executive, Shonali Devereaux, said: “While yesterday’s statement offered little for specific industries such as events, the Office for Budget Responsibility’s decision to cut the UK’s growth forecast for 2025 from 2% to 1% highlights the urgent need for government to recognise the role of events in stimulating economic growth.

“As a white label industry, business meetings and events don’t just generate direct revenue, they underpin growth across multiple industries, from pharmaceutical and technology to automotive, finance and beyond. Every conference, exhibition and meeting fuels wider business activity, attracting inward investment, inspiring innovation and supporting job creation.

“To stimulate UK economic growth, policymakers must acknowledge and

support the vital role of the events industry, often the invisible industry, as a catalyst for business, trade and inward investment. While playing this role, business meetings and events directly contribute £16.3 billion a year to the UK economy, so the power of the UK’s £61.6 billion events industry mustn’t be overlooked.”

Good News for Blackpool

In the same Statement, a £200 million investment was announced into Barrowin-Furness. Julie Vincent, Head of Meet Blackpool and Conferences and Events at Winter Garden, said: “Labour’s plan to invest in Barrow announced in the Spring Statement is a landmark development for the North West region which will have vital, far-reaching benefits.

“Barrow, an established leader in nuclear security, will undoubtedly enjoy a considerable economic boom with the creation of thousands of new jobs, but the surrounding regions, including Blackpool, should also expect to reap trickle down benefits of a nearby thriving defence industry, driving widespread growth and innovation.

“As local businesses are propelled to new heights, the demand for strategic conferences and events will also rise, and Blackpool, boasting a rich selection of venues and accommodation options, can expect and is equipped to welcome more defence-industry events – further cementing its position as a critical business hub at the heart of an ever-more dynamic region.”

Hospitality Action Reports Record Year

As Hospitality Action marks the fifth anniversary of its first COVID grant – a pivotal moment that triggered a sharp and lasting rise in demand for support – the charity reports that this trend has continued, making 2024 its most challenging year yet.

According to its latest Impact Report, a surge in grant applications last year was driven by mounting debt, soaring living costs, unstable work patterns and declining mental health.

Complex ‘Red Flag’ cases, where individuals faced the threat of imminent homelessness due to unpaid rent, council tax, or utility bills became increasingly common. The number of emergency ‘same day’ payments awarded to prevent immediate eviction outstripped figures from the previous two years combined, highlighting the significant and ongoing impact of the cost-of-living crisis on the sector.

The annual survey provides critical, realtime insights into the evolving pressures

faced by hospitality professionals, enabling Hospitality Action and businesses to develop and refine their wellbeing services to ensure support remains relevant and effective.

Mark Lewis, Chief Executive at Hospitality Action, said: “I don’t think any of us quite predicted the unprecedented surge in calls for help we experienced throughout 2024. We answered more helpline calls, delivered more counselling sessions and awarded over £1 million in grants – more than in any previous year since the darkest days of the pandemic. This has only served to strengthen our resolve to support as many of our hospitality colleagues as possible. Supporting Hospitality Action isn’t just vital for our industry, it’s a smart investment in the wellbeing and resilience of your business and workforce too.”

EICC Commissions Power of Events App

As part of Neurodiversity Celebration Week, The Power of Events Advisory Board member Amanda Wrathall (Edinburgh International Conference Centre), was keen to explore industry perceptions and understanding of neurodiversity. This research builds on the questions raised during recent panel discussions at International Confex in February. It aims to contribute to the ongoing development of support for the events industry in fostering neuro-inclusive practices and advancing the wider inclusion agenda.

The research explores how aware event professionals are of neurodiversity and what steps, if any, they take to create a more neuro-inclusive environment. The project took place on the app at the end of March and received a wealth of responses.

“Our goal is to establish industry-leading standards for neuro-inclusion, so we can create events where everyone has the opportunity to contribute and thrive,” said Gayle McGuinn, Head of Association Sales. “By embracing neurodiversity, we’re not just making events more inclusive –we’re unlocking innovation and creating better experiences for everyone.”

Research Lead at The Power of Events, Claire Drakeley, commented: “Considering neurodiversity in our work can have a significant impact on the quality and effectiveness of our collaborations and on the success of our events.”

A Day Out to Remember

Unique Venues

More Than Just Racing...

When it comes to hosting an unforgettable corporate event, an exhilarating venue can make all the difference. For those looking to combine a stunning setting with exceptional facilities, Aintree and Haydock Park, two of the fantastic racecourses under The Jockey Club Venues collection, offer an array of versatile spaces ideal for business functions of all sizes. Whether you’re planning a meeting, conference, exhibition, or outdoor event, these two iconic venues are sure to provide an experience that will leave a lasting impression on your delegates.

Aintree

Aintree Racecourse, most famous for hosting the legendary Randox Grand National, provides a unique and historic backdrop with a selection of flexible event spaces that can cater to a wide range of corporate events.

With 14 flexible spaces set within five self-contained grandstands, allowing for capacities of up to 600 delegates, alongside 3,700 sq. metres of hard standing exhibition space for up to 20,000 people and free parking for 1800 cars, Aintree Racecourse is capable of meeting the most demanding of event briefs.

In today’s modern climate, the ability to bring your teams together remains essential, but is harder than ever to achieve. By combining an inspirational sporting legacy with state-of-the-art facilities, the team at Aintree can help you to create a hybrid meeting with colleagues from all over the world. The venue has the space and facilities to make the whole process straightforward, effortless and you’ll discover a stage for conferencing and events that is second to none.

It’s vital to keep your colleagues fed and watered throughout your event and the fresh, healthy and delicious food which

is thoughtfully and carefully prepared by our team of exceptional chefs is crucial. Ingredients are ethically sourced from local suppliers wherever possible. The team tailors the food offerings to the clients’ requirements, so if you fancy having a BBQ menu for a team building day or a light ‘working’ lunch, Aintree caters for all needs, styles, and occasions.

For a truly memorable day, the venue also offers the unique opportunity to host corporate hospitality experiences in the heart of the action. Delegates can enjoy an exhilarating day of racing, with VIP packages offering access to exclusive boxes and private viewing areas. This can provide the perfect mix of business and pleasure, where clients or employees can network and unwind while enjoying the excitement of the races.

Haydock Park

Located in the heart of Merseyside, Haydock Park is another exceptional venue that offers a wide range of spaces. With its rich racing history and extensive facilities, it is an ideal location for both large-scale events and more intimate gatherings.

From conferences to gala evenings, Haydock Park redefines sophistication for any event. The executive boxes and luxurious suites cater to gatherings of up to 500 delegates, ensuring every occasion is met with style.

For grand affairs, Haydock Park delivers on a monumental scale. Set amid 127 acres of parkland, our venue boasts 1,000 sq. metres of indoor exhibition space, complemented by over 13 acres of hard standing areas. Whether it’s a conference or a major event for up to 20,000 attendees, the venue exceeds expectations at every turn.

With ample free car parking and a dedicated event team to assist you every step of the way, your event at Haydock Park promises to be extraordinary.

The venue’s prime location allows it to offer corporate hospitality at the heart of race day action. Companies can host guests in exclusive boxes or private suites, where they can enjoy top-tier service, exceptional views, and the thrill of the races. It’s the perfect opportunity to entertain clients or reward your team in a memorable and exciting way.

Both Aintree and Haydock are managed by the Jockey Club, renowned for its expertise in hospitality and event management. This means that event organisers can be assured of the highest level of service and attention to detail. From bespoke catering options to dedicated event coordinators, every element of your event is in safe hands.

Call the team today on 0151 522 2922 to find out more Jockeyclub.co.uk/Aintree Jockeyclub.co.uk/Haydock

• Bringing presentations to life on the big screen

• Conferences with unobstructed views

• Events with large breakout spaces • Traditional cinema snacks and catering menus

• Private movie screenings and red-carpet events

• 15 more great UK locations available for hire

Made of Steel

As the former backbone of Sheffeld’srichsteel industry, Magna offers limitless possibilities for truly inimitable events.

Formerly one of the world’s largest steelworks, Magna has been reborn as South Yorkshire’s award-winning science adventure visitor attraction and a truly unique setting for events. With 4,000 sq. metres of dedicated event space, Magna boasts unparalleled flexibility for planners.

Offering a blank canvas, the Big Hall is Magna’s showpiece, capable of hosting conferences of up to 3,000 delegates with a dedicated kitchen providing all catering needs. Magna’s in-house catering team utilises Yorkshire’s eclectic ingredients to create superb menu choices in line with delegate requirements.

For smaller events, or additional space to use alongside the Big Hall, the unique spaces of Fuel – with its striking glass terrace and views over the Steelworks – and the Face of Steel – a monumental multi-storey setting incorporating AV equipment – give unparalleled options for those seeking an outstanding venue. As a testament to the steel industry, Magna’s original hulking hooks, cranes, and winding passages are left untouched to elevate the incredible atmosphere.

Soaked in vibrant red light adjacent to the venue’s main entrance, the Red Hall injects more than enough excitement needed to leave a lasting impression for 600 delegates during drinks receptions. With additional conference and breakout rooms, Magna truly caters for every event.

And to add to the experience, guided tours of the mill recreate the story of Sheffield’s industry, while The Big Melt pyrotechnic show brings visitors closer to the steel making process as the arc furnaces are brought to life.

Magna is positioned in the centre of northern UK, just minutes from the M1. The unrivalled location is complemented

with 400 free parking spaces, close rail connections, and an established hotel network for a welcoming visit to Sheffield. With plans to bring a tram stop to the venue, connectivity to South Yorkshire’s sleeping giant has never been better.

A winner of the CHS Award for Best Unusual Event Space, these distinctive areas will ensure a memorable event for all.

For more information about Magna’s event spaces, contact the team at events@ magnatrust.co.uk or 01709 723118

One Venue, Limitless Possibilities

Unique Venues

Fit for a King

Win a luxurious overnight stay for two including a delicious dinner and breakfast, at the regal Lumley Castle.

Lumley Castle, in the gorgeous surrounds of County Durham, offers an exceptional venue for meetings, conferences, and corporate events, blending historic charm with modern facilities. With a rich heritage dating back to the 14th century, the castle provides a unique setting that enhances productivity and creativity for any business occasion. Whether hosting a small meeting or a large conference, the venue’s versatile event spaces and expert service ensure a memorable experience.

The castle features a range of unique meeting rooms, each offering a distinctive atmosphere and state-of-the-art facilities to meet the needs of modern business events. The Cuthbert Room provides a cosy environment perfect for smaller gatherings, comfortably seating up to eight delegates in a boardroom-style arrangement. This intimate setting is ideal for focused discussions and private meetings, while for more substantial events, the Garter Suite is a spacious room featuring tall windows and stunning 16th-century decor, creating a refined environment for meetings or conferences. The suite also has the flexibility of the Waterford Room, ideal for refreshments or buffet-style gatherings.

Another grand space, the Barons Hall, is a truly majestic location with impressive architecture and exquisite decor, providing a commanding space for conferences, seminars, or workshops. Its grandeur sets a professional tone for any event, while for those seeking a more private and elegant dining experience, the Sceptre and The Gilt rooms offer secluded settings where

guests can enjoy fine dining or hold intimate discussions.

Lumley Castle understands that each event is unique, and to cater to a variety of requirements, it offers flexible delegate packages. The Half Day Package provides everything needed for a productive, focused meeting, including the venue, refreshments, and professional support. For events that require more time, the Full Day Package offers a seamless experience from start to finish, including meals and refreshments throughout the day. The 24 hour Day Delegate Rate offers an allinclusive experience with luxury overnight accommodation. This package covers not only meeting facilities but also meals and overnight stays, ensuring delegates are refreshed and well-catered for throughout the duration of their event. For those seeking a little extra, the 24 hour PLUS Day Delegate Rate includes premium dining options and enhanced facilities for a truly exceptional experience.

Entertainment. These activities are designed to foster collaboration, problem-solving, and team cohesion, providing a fun and engaging way to enhance workplace relationships. The activities range from solving mysteries to physical challenges, ensuring every team building event is memorable.

The castle also offers a range of beautiful guest rooms, each combining historic elegance with modern comfort. The rooms are uniquely designed to reflect the castle’s medieval charm, featuring antique furnishings, rich fabrics, and stunning views of the surrounding grounds. Hungry visitors can unwind in the exceptional restaurant Knights, offering a fine dining experience that showcases the best of British cuisine. With a focus on locally sourced ingredients, the restaurant serves a variety of dishes in a warm, inviting atmosphere, allowing guests to enjoy a memorable meal while surrounded by the castle’s historic grandeur.

Lumleycastle.com/meetings-conferences

COMPETITION

To win an overnight stay in a Castle Classic room, dinner for two in the Knights restaurant, and breakfast the following morning, worth over £250, please answer this question:

In which century was Lumley Castle first built?

You can rest assured that no detail of your event will be overlooked. The team of dedicated meeting coordinators work closely with clients to tailor events to their specific requirements. From assisting with room layouts to arranging refreshments and providing technical support, Lumley Castle ensures that every event runs smoothly. Whether it’s a conference, training session, or team building activity, the venue’s team is committed to making each event a success.

Also available are bespoke team building activities in partnership with LMS

Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 6th June 2025

Terms and conditions apply: Prize is nonrefundable and cannot be exchanged. Subject to availability and pre-booking. When entering the competition online you have the option to not be entered in H&E North Magazine and Lumley Castle’s databases in order to be contacted about news, promotions, and special offers. Postal entry data will not be saved. Publisher’s decision is final.

Making events accessible to deaf and hard-of-hearing delegates is not just a matter of compliance; it’s about doing the right thing. As Nancy Weatherson, a Deaf Communications Professional at FeelHear, explains: “One in three of us are deaf or hard of hearing. If events didn’t consider accessibility, a third of the attendees could or would be excluded.” This statistic highlights the importance of considering the needs of this large and diverse group, ensuring they can fully participate in the event experience.

One of the most common barriers faced by deaf and hard-of-hearing delegates at events is the lack of functional assistive technologies: “Loop systems not working, no subtitles on videos, no speech-to-text, no thought or consideration for interpreters or lipspeakers, not hearing event announcements,” are all challenges that can isolate attendees. To address these issues, event organisers can implement effective communication methods. As Nancy emphasises, “Not all deaf people need interpreters. Some are not BSL users and would benefit more from a lipspeaker or notetaker. Ask the deaf delegates what you can do to better support in making your event more accessible.”

Technology can play a significant role in making events more inclusive. Nancy highlights key solutions such as ensuring loop systems are working, providing speech-to-text services, and making sure subtitles are enabled for videos. She also stresses the importance of proper lighting for lipreaders and BSL users: “Ensure lighting is adequate for lipreaders/BSL users to see their communication support.”

Event presentations can also be made more inclusive by following a few simple practices: “Ensure videos are captioned, ensure time to view slides before talking through them. Deaf delegates cannot look at your slides and their language service professional at the same time. Sharing the presentation ahead of time and avoiding handing out materials during a presentation is another way to reduce

distractions and enhance accessibility.”

Assistive listening devices (ALDs) can also help delegates with hearing impairments. These devices, such as audio loop systems, infrared systems, and FM systems, can provide direct sound transmission to hearing aids or other personal devices, but proper Wi-Fi and Bluetooth setup are crucial to ensure seamless connections: “Ask the deaf person what equipment may assist them. If they have loop of Bluetooth hearing aids/cochlear implants and if equipment such as radio aids that the presenter can wear so that the deaf person gets that direct to their hearing aids.”

Planning for accessibility should begin early. Nancy recommends engaging with deaf blogs, visiting local deaf clubs, and seeking feedback from those with lived experience to gain valuable insights

into what works: “Accessibility should always be considered at early planning stages. Consulting with the deaf and hard-of-hearing community is vital to understanding their needs.”

Training event organisers and staff is another essential step. Nancy suggests that: “all event organisers and staff should have basic deaf awareness at the very least,” including learning the British Sign Language (BSL) alphabet. In emergency situations, staff should be familiar with the

Nancy Weatherson, a Deaf Communications Professional at FeelHear, talks us through how to ensure your event is inclusive for those who are deaf or hard of hearing.

BSL 999 service and other communication methods. Nancy also advises: “Encourage all staff to register their own phones with the 999-text service too.”

When interacting with deaf and hardof-hearing delegates, event staff should be mindful of etiquette. Nancy stresses the importance of not shouting or exaggerating lip patterns, as this can be patronising, and being respectful and understanding that there is no “one-sizefits-all” approach is key to ensuring positive interactions: “When communicating with a deaf person, look at them, don’t look at the lipspeaker/interpreter.”

In terms of addressing budget or logistical concerns, Nancy reminds organisers of their legal obligations. She also notes the significant economic impact of hearing loss, explaining that the UK economy loses £25 billion a year due to hearing loss-related unemployment and reduced productivity. “The BSL Act was passed in April 2022 – we all have a legal requirement to do more! Other legislation/ legal requirements such as the Equality Act 2010 as well as government funding such as Access to Work should be considered.”

Feedback from attendees is essential for improving future events. By actively listening to delegates and incorporating their feedback, organisers can continually improve the accessibility of their events. “We can all learn from lived experience and share and celebrate best practice and success when it’s done right.”

Ultimately, creating accessible events for deaf and hard-of-hearing delegates is not only about meeting legal requirements but also about fostering inclusivity: “It’s about providing support, not ‘help’, which is a crucial distinction in ensuring respect and dignity for all attendees. By prioritising accessibility, event organisers can create a welcoming environment that allows everyone to fully participate and enjoy the experience.”

Feelhear.co.uk

Top Tools

Take a look at some great products we’ve been checking out across your events.

ExpoPlatform | 365 Community

ExpoPlatform’s 365 Community is a digital solution designed to extend event engagement beyond physical gatherings. It allows organisers to create an always-on ecosystem where delegates, exhibitors, and industry professionals can connect, network, and share insights year-round. The platform offers AIpowered matchmaking, personalised content recommendations, and interactive discussion forums and integrates seamlessly with live events – allowing participants to engage at all stages of the process. For organisers, 365 Community provides valuable data analytics to track user behaviour, optimise engagement, and deliver targeted content. Exhibitors benefit from ongoing lead generation, while delegates enjoy exclusive access to thought leadership, webinars, and industry trends. ExpoPlatform is helping to bridge the gap between live events and digital communities as well as enhancing audience retention, boosting revenue streams, and guaranteeing lasting industry connections.

Expoplatform.com

QuickSpace | Projection Dome

QuickSpace offers innovative space solutions for every situation with its repertoire of inflatable dome tents and temporary spaces. We particularly love the company’s 10-metre dome – Projection Dome – that is designed for immersive 360-degree experiences within large format events such as trade fairs or exhibitions. The unique dome offers a captivating audiovisual thrill that optimises light reflection, bringing colours and images to life via its specially designed inner lining. It also allows for a quiet atmosphere as it has no noisy fans, and its design means that the acoustics minimise the transmission of noise between different groups of delegates.

Quickspace.eu/en

OneTribe | Carbon calculator

Uncover your carbon footprint and get a detailed breakdown of your emissions with One Tribe’s carbon calculator that helps you to host events responsibly by measuring, reducing, and removing carbon and leaving a positive impact. It has a suite of tools and services that help to simplify event carbon footprint management for event organisers, venues, exhibitors, suppliers, and partners. OneTribe offers a flexible, science-backed process tailored to sustainability needs, grounded in trusted frameworks for credible and impactful strategies. The assessment reports can be available in as little as 10 minutes and are scalable so you can manage multiple event reports and grow your events more sustainably by adopting a carbon managed approach.

Events.onetribe.com

Noonah | FRAIME

FRAIME is a simple, fun, and intuitive illustration tool that harnesses the power of AI to allow delegates to create their own merchandise. Using a simple user interface, FRAIME ensures people of all abilities can create something they’re proud of. Let delegates’ creativity shine as they design unique artwork that immerses them in your brand experience. Their personalised creations can be printed on merch, shared on social media, or displayed live at your event. The product’s prompt feature turns delegates’ ideas into AI-assisted artwork where they enter a prompt, and Noonah’s AI model will guide the drawing process based on input. FRAIME also offers an opportunity to collect delegate data, whether you’re building a comprehensive profile or simply capturing an email address.

Noonah.com

Down the Isle

Theresa Steven, Business Development Manager – UK of VisitScotland Business Events highlights many of Scotland’s leading venues, as seen at the North of England’s leading industry events, CHS Leeds.

There are so many reasons why events work in Scotland, not least the incredible unique venues across its great cities, almost 800 islands, and 600 square miles of glorious freshwater lakes.

This is the 14th year that VisitScotland Business Events has exhibited at CHS Leeds. Year on year we have seen an increase in the number of partners looking to exhibit alongside us on the VisitScotland stand, with several new venues joining us including our latest partner The Murrayfield Experience. It’s always a great opportunity for regional properties, independent

venues, DMOs and exclusive use venues to showcase their offering to buyers based outside of Scotland. For the 2025 event we were delighted to be joined by seven partners on the stand including:

Murrayfield Experience

Launched in November 2024, The Murrayfield Experience is the official hospitality and event provider for Scottish Gas Murrayfield.

From concerts to conferences, the venue’s versatile spaces adapt to any occasion. With expert planning and world-class

service, The Murrayfield Experience team can create unforgettable moments in an iconic setting – where no vision is too big, and no detail too small.

University of Edinburgh Hospitality Collection

With 13 venues, three hotels, and 2,000 campus bedrooms, The University of Edinburgh Hospitality Collection offers exceptional event facilities across two central hubs – the Pollock Estate and the Old Town Campus.

The Pollock Estate offers a tranquil conference village near Holyrood Park for up to 350 delegates, while the Old Town Campus, in Edinburgh’s historic university quarter, hosts up to 1,000 in iconic venues like McEwan Hall, with modern facilities and nearby accommodation.

Dalmahoy Hotel & Country Club

Set in 1,000 acres near Edinburgh, the historic Dalmahoy Hotel & Country Club boasts 215 rooms, fine dining, a leisure club, an indoor pool, state-of-the-art meeting spaces, and two 18-hole golf courses.

Meetings Perthshire

Dedicated to growing meetings and events business in the region, Meetings Perthshire is a selection of venues ideal for business tourism, putting the Perthshire destination at the forefront of their activity.

Assembly Rooms, Edinburgh

Located in Edinburgh’s New Town, The Assembly Rooms is a multipurpose, unique event venue capable of hosting a range of events, from conferences and exhibitions to concerts. For more than 200 years the venue has been at the heart of the capital and has hosted both monarchy and celebrity royalty.

Continues page 47

Make your

delegates’ journey a memorable experience with luxury transport solutions from Edinburgh Executive Travel.

Established in 2007, Edinburgh Executive Travel (EET) has earned its reputation as one of Scotland’s largest and most respected chauffeur drive and touring companies. With operations extending across the UK, it is renowned for warmth, reliability, discretion, and bespoke service to the most discerning clients.

EET provides seamless chauffeur-driven airport transfers, with friendly meet and greet assistance, and offers customcreated tours led by expert driver-guides. Every detail is meticulously planned with dedication and pride, ensuring a truly exceptional experience for all clients. Its prestigious fleet and full concierge service underpin the unparalleled luxury it provides, while the company also specialises in golf transfers, including a new service based in East Lothian that shuttles between the courses. Additionally, EET offers secure ground transportation services overseen by an in-house security consultant.

The transport sector has faced significant challenges this past year, with income dropping by 32% due to soaring costs and an unfavourable business climate. However, Edinburgh Executive Travel has bucked the trend, more than tripling its turnover and cementing its position as a market leader in chauffeur-driven transport. This success is thanks to strategic investments, an innovative approach, and a relentless commitment to delivering exceptional service.

Over the past year, the fleet has expanded by 40%, adding new luxury vehicles, including Mercedes-Benz and Range Rovers. This growth allows the company to meet increasing customer demand while reaffirming its commitment to providing premium travel experiences. EET has also doubled its office team to ensure every customer enjoys the seamless and personalised service the company is known for. Looking ahead promises even more exciting developments, with five

plug-in hybrid Mercedes E-Class vehicles recently welcomed to the fleet – earlier than planned – further strengthening EET’s eco-conscious offering.

This year, the company introduced a new visual identity, including a sophisticated website and a fresh approach to social media. Its chauffeurs now play a key role in the online presence, contributing user-generated content that adds an authentic, personal touch to how the company connects with customers. These innovations have helped secure several high-profile accounts, including

orchestrating a major event for a global luxury brand. Managing a fleet of 150 vehicles, EET ensured the flawless transportation of VIPs to and from the event. Earning preferred supplier status for this project is a testament to the company’s ability to deliver large-scale, high-profile events with professionalism, precision, and discretion.

Raising industry standards is key, and through its new Chauffeur Training & Development Academy, the company ensures that its chauffeurs continue to provide exceptional service. Training

includes mystery shopper assessments, regular driving evaluations by an in-house trainer, and secure ground transportation courses delivered by its security consultant. These efforts ensure that whether clients are travelling for leisure or require enhanced security, they are in safe and expert hands.

Sustainability is also central to EET’s longterm strategy. By supporting rewilding efforts in the Scottish Highlands, the company is helping restore Scotland’s natural beauty for future generations. Through a partnership with Fresh Start, an Edinburgh-based charity that helps individuals transition from homelessness into a home, the team volunteered to assemble starter packs and gather donations, and plans are already underway for further activities to support this vital cause. Additionally, several chauffeurs have volunteered with the Children’s Holiday Venture charity, further demonstrating the company’s commitment to giving back to the community.

With a fleet that operates year-round, Edinburgh Executive Travel is ready to make your travel as special as the occasion with luxury, professionalism, and a personal touch.

Edinburghexecutivetravel.co.uk

Elite By Name, Elite By Nature

Continued from page 42

Sheraton Grand Hotel & Spa, Edinburgh

Located in the heart of the city, the 269bed Sheraton Grand Hotel & Spa offers more than 11,000 sq. ft of flexible events space, ideal for meetings, conferences, and celebrations. The five-star hotel also benefits from exceptional facilities, including an award-winning spa which was recently named Scotland’s best spa for the second year running in the Good Spa Guide.

Crossbasket Castle Hotel, Spa & Restaurant

Following a £20 million expansion, Crossbasket Castle Hotel, Spa & Restaurant in South Lanarkshire has recently reopened its doors. As part of the investment the fivestar property has introduced 40 upscale bedroom and its brand-new restaurant, Trocadero’s Restaurant and Cocktail Bar, which will be overseen by Michelin-starred chef Michel Roux Jr.

The impact of CHS Leeds on Scotland’s event industry is undeniable. Following the event, several strong business leads were generated and converted into confirming bookings, reinforcing the value of attending.

With another successful CHS Leeds behind us, Scotland continues to prove itself as a leading destination for meetings and events. The connections made and the interest generated at this year’s event are

• Fire, Glass and LEGO Walks that spark courage, connection and conversation

• High-impact workshops that build brave, bonded teams

• Powerful talks that challenge thinking and inspire action

• Professional, experienced and fully safety-as sured delivery

• Designed for 10–150+ people and tailored to your event

www.firewalkscotland.co.uk

firewalkscotland@gmail.com 07974841957

expected to translate into exciting new opportunities for Scotland’s event venues.

A huge thank you to all the buyers, partners, and attendees who made CHS Leeds 2025 such a memorable event. We look forward to welcoming even more visitors next year and continuing to showcase why Scotland is the perfect place for your next event.

Owner of Seven Limes Pottery in Manchester, Sam Andrew, gives us his reasons why a pottery away day could be worth a look.

Manipulating mud with our hands to create pots for food and water is in our DNA; it’s one of the oldest human inventions, with handmade vessels carbon dated back over 20,000 years. But in our 3D-printed, digitised world, keeping our fine motor skills in tip top shape is no longer an essential survival skill. Yet, as an activity, making pottery engages our creative brain, pushes us out of our comfort zone, and has the power to keep us healthy, all in a socially engaging and supportive environment. Neuropsychologist turned ceramicist and Owner of Seven Limes Pottery in Manchester, Sam Andrew, gives us his reasons why a pottery away day should be top of the list.

Step outside your comfort zone

Pushing teams out of their comfort zones is a well-versed strategy in personal and professional development. It is well known that the experience of trying a new and unfamiliar activity together is great for building bonds and encouraging creative thinking. Pottery wheel throwing is a lesserknown away day activity, but its popularity is on the rise thanks to TV programmes like The Great Pottery Throw Down.

Brain benefits of novel activity

Engaging in new and novel experiences is one of the most important ways to stimulate your brain and prolong good cognitive health. Research shows health benefits for people engaging regularly in activities like pottery were up to 73% less likely to develop mild cognitive impairment and memory issues, which can lead to dementia. It’s all about how passive or active the mind is.

A form of meditation

Something special happens when you sit down at a potter’s wheel – so much so, that many people compare it to a form of meditation. Making a pot involves switching

attention and tasks between different parts of the body and using hand-eye coordination. It’s this focus that helps to dispel negative ruminations and thought processes, providing a break from your team’s busy and active minds. Pottery can help to alleviate stress, promote mental clarity, and allow team members to recharge and return to work with a refreshed mindset and clearer perspective.

For all abilities

Pottery wheel throwing is relatively accessible compared with other forms of arts and crafts activities, such as watercolour painting or life drawing; you don’t need to be artistically inclined to give it a go. This makes it an ideal team building activity for employees at all skill levels, championing inclusivity and encouraging everyone to step outside their comfort zone without the pressure of creating a ‘perfect’ piece of art.

Dare to fail

The inevitable chance of failure is a fantastic leveller and an interesting tool for breaking down barriers within teams. It’s also a great opportunity to observe how individuals deal with fresh challenges that are way outside of their day-to-day experience and comfort zone. With expert guidance and an instructor on hand to save a wobbly pot, there is also a good chance of success and that your team will leave with a tangible, successful result – and valuable lessons in resilience and collaboration.

Leave perfectionism at the door

Perfectionism is a characteristic that blights many workplaces, whether it’s the team member who can’t even begin a task for fear of failure, or a manager who alienates teams by holding them up to their own exacting standards. A pottery studio is an ideal safe environment outside of the workplace for teams to practice letting go of perfectionist tendencies. As with any new skill, you are unlikely to craft a masterpiece on your first attempt. So just get stuck in, feel the clay between your fingers, give it your best shot, and wait and see what happens! 7limes.co.uk

Wow Factor

Dazzle your clients with the corporate hospitality offering at some of the UK’s biggest sporting events this summer.

In 2025, the UK will host some of the most prestigious sporting events in the world, and for businesses looking to impress clients or reward employees, corporate hospitality packages provide an exceptional way to do so. From the famous Scottish Open to the fast-paced British Grand Prix, these events offer more than just world-class sport; they provide a chance for businesses to network, entertain, and build relationships in a memorable and unique setting.

GOLF

Genesis Scottish Open 10th to 13th July

The 2025 Genesis Scottish Open, held from 10th to 13th July at the prestigious Renaissance Club in North Berwick, offers exceptional corporate hospitality opportunities for businesses looking to entertain in style. Guests can enjoy premium access to private suites and VIP areas with stunning views of the course, along with gourmet dining, bespoke service, and the chance to network with top golfers and influential industry professionals. With a unique blend of world-class golf, luxury amenities, and Scotland’s breathtaking scenery, the Genesis Scottish Open provides the perfect setting for companies to build lasting business relationships.

Europeantour.com/dpworld-tour/genesisscottish-open-2025

TENNIS

Wimbledon | 29th June to 13th July

As one of the most prestigious tennis tournaments in the world, Wimbledon represents the pinnacle of British summer

sport. Set to take place from 29th June to 13th July 2025, Wimbledon is not only known for its exceptional sporting talent but also for its elegance and tradition. Corporate hospitality packages at Wimbledon offer a range of options, from Centre Court seats with champagne receptions to exclusive dining experiences in private boxes. Guests can enjoy the spectacle of world-class tennis while indulging in gourmet dining, all set in the iconic All England Club. With its rich heritage and high-profile attendees, Wimbledon offers businesses a fantastic opportunity to entertain in style.

Wimbledon.com

RACING

The Ebor Festival | 20th August to 23rd August

Held over three days the York Ebor meeting is one of the most prestigious horse racing events in the UK, attracting racing enthusiasts, celebrities, and royal guests. Corporate hospitality packages provide an opportunity for businesses to entertain clients in an exciting and sophisticated environment. These packages often include access to private boxes overlooking the racecourse, exclusive dining options, and a chance to meet top jockeys and trainers. With the high-speed thrill of the races and the glamour of Europe’s richest flat race offers an unforgettable setting for corporate entertainment.

Yorkracecourse.co.uk

RUGBY

Women’s Rugby World Cup | 22nd August to 27th September

Set to take place over a month this summer, the Women’s Rugby World Cup will showcase the best female rugby talent from around the globe. Corporate hospitality for this event provides a dynamic way to engage clients and employees in a high-energy sporting environment. With the matches taking place across various stadiums, including Salford, Sunderland and York, hospitality packages often include premium seating, access to VIP lounges, and bespoke catering. The Women’s Rugby World Cup offers businesses a unique opportunity to celebrate women’s sport while enjoying exceptional hospitality in a thrilling atmosphere.

Rugbyworldcup.com/2025/en

MOTOR RACING

British Grand Prix | 6th July

The British Grand Prix at Silverstone, set for 6th July 2025, is one of the most iconic events on the Formula 1 calendar. Known for its high-speed racing and passionate crowds, the British Grand Prix offers an unparalleled corporate hospitality experience. Packages include access to trackside suites, private hospitality suites, and exclusive experiences such as pit lane tours and meet-and-greets with drivers and teams. Whether it’s enjoying gourmet meals, sipping fine wines, or having a prime view of the action, corporate guests at Silverstone are in for an unforgettable day.

Silverstone.co.uk/events/formula-1-britishgrand-prix

Rising to the Challenge

Sharky & George blended creativity, inclusivity, and excitement when tasked with designing Challenge 24, a corporate fundraisin that united a team in a day-long whirlwind of chaos and teamwork.

The concept

Challenge 24 was designed to be a fundraising event that was as engaging as it was inclusive. Aimed at breaking away from traditional athletic endurance challenges like triathlons, it needed to be accessible for all participants, regardless of their physical abilities. The event unfolded over 24 hours, beginning in Romford and culminating on a Osea island.

The 200 participants were divided into 40 teams of five, each navigating through different stages. In Phase 1, teams embarked on the “Rally Stage” in chauffeur-driven campervans, where they took on baking and sculpting to tackling the UK’s largest inflatable obstacle course, with participants pushed to tap into their creative sides.

Once on the island, Phase 2 ratcheted up the excitement. The activities became more adrenaline-driven, with challenges like night frisbee, fire-lighting, laser mazes, and even a sunrise yoga session. At the heart of it all was the inclusion of everyone – whether it was the athletic tasks or those that required a bit more creativity.

The final phase saw them completing different challenges culminating in a quadrathalon: solving a puzzle, swimming, a bike race, and a run to the finish line. Teams raced drones, participated in dodgeball tournaments, and even faced stunt airbag jumps, all leading to an epic celebration. The event raised £300,000 in just one day, and proved that fundraising could be fun, accessible, and meaningful.

The planning

Sharky & George’s creative process began with a simple question: how could they make this event inclusive yet challenging, fun yet rewarding? As Charlie Astor, Director at Sharky & George, explained, the goal was clear from the outset: “We needed to make sure that 100% of the office wanted to be involved, whether they were more inclined to intellectual tasks or physical ones.”

The key was ensuring that the event felt both special and exciting for the company’s 40th anniversary while providing a sense of challenge – something that engaged people

beyond just physical endurance. The team gathered for a creative brainstorming session: “We have a lot of very creative people in the office,” Charlie said. “It often starts with a round table of, ‘Okay, we’ve got a brief here, let’s just throw loads of ideas out.’”

The idea of a 24-hour race with accessible creative and physical challenges emerged as the perfect solution. The addition of team-building activities like bake-offs, art challenges, and inflatable obstacle courses meant that the event could cater to every skill set.

One of the primary challenges for Sharky & George was balancing the fun aspect with the adversity required for fundraising. “They needed to have a sense of achievement because they were also raising money,” Charlie explained.

The event was a culmination of all the work Sharky & George had done over the years, bringing together everything from their expertise in running kids’ parties to high-end corporate team-building events . It was about creating an experience that united the team while allowing individuals to shine in their own way.

The execution

When it comes to pulling off a large-scale event like Challenge 24, meticulous planning and a highly organised team are key. Charlie and his team had a year to bring this vision to life, and that preparation made all the difference: “From the first meeting to delivery, it was probably around a year. But it was well worth the time, and we have an incredible team that made it all happen.”

The event ran smoothly, thanks to Sharky & George’s extensive experience: “We’re quite adept at pulling together things quickly,” Charlie said. “The team’s ability to respond

to last-minute challenges and adapt when necessary was crucial. For example, during the night, when one of the teams got lost on the island, a dedicated crew was dispatched to bring them back on track.”

However, the true magic of running this event lay in the energy brought by the Sharky & George team. That balance of fun, inclusivity, and support was integral in keeping the momentum high throughout the event: “The skills we learned from doing children’s parties really helped us engage the adults,” Charlie explained. “It’s about understanding when to push someone to get involved and when to let them step back.”

Challenge 24 was a remarkable example of how creativity, inclusivity, and careful planning can transform a corporate event into an unforgettable experience. As one of the delegates said: “In my 27 years I have done a lot of team building events, but somehow looking back this one was particularly special and brought out the best in everyone.” From its inception in Sharky & George’s brainstorming sessions to its flawless execution, every aspect of the event was designed with one goal in mind: to bring people together in a fun, challenging, and ultimately meaningful way.

Fast facts

Planning process: 1 year

Event duration: 24 hours

Event staff: 60

Delegates: 200

Rally miles covered: 33

Money raised: £300,000

Essential Team Building

Waste Not, Want Not

We take a look at how the new UK waste separation and recycling regulations will effect the industry with Richard Bate, Commercial Director of waste management business Yorwaste.

As of 31st March, the UK introduced new waste separation and recycling regulations, which will have significant implications for event organisers, particularly those hosting large-scale gatherings. These new requirements are part of the government’s push to enhance recycling efforts and minimise waste in the country, but for event venues, they represent a shift in how waste must be managed.

According to Yorwaste, one of the companies offering advice and support to event organisers, the changes mean that venues and event organisers will need to ensure that their infrastructure supports the segregation of waste and recycling. This includes providing adequate facilities for waste separation across various types of waste, such as food, recyclables, and general waste as Richard Bate, Commercial Director of Yorwaste, shares: “Venue and event organisers need to comply with the regulations and ensure infrastructure supports segregation of waste and recycling for participants and users of the venue/event space.”

In large-scale events, the challenge often lies in managing the spread of waste streams across extensive areas. The firm suggests that event organisers review the placement of bins to ensure they are conveniently located for users. This approach not only helps with compliance but also makes it easier for attendees and staff to engage in the recycling process, says Richard: “Getting some litter pickers at the end of an event can also help you do a sweep around the whole venue, making sure the whole venue is clean and maximises recycling.”

One of the concerns event organisers may have is the potential financial impact of these new regulations. Yorwaste notes that while there may be additional costs involved, particularly regarding the segregation of food waste and its transportation to an Animal By Products facility, the overall cost might not increase significantly for larger events: “In a large-scale event, the volume of material would be the same just

segregated and presented in a different way.” Proper segregation and preventing contamination are key to avoiding further financial repercussions.

However, one point that remains unclear is the possibility of fines for non-compliance. At the time of writing, the Department for Environment, Food & Rural Affairs (Defra) has not provided detailed information on any potential penalties. Still, event organisers must prioritise compliance to avoid any future complications.

For multi-day events or festivals, the logistics of waste disposal can become more complex. In these cases, it is

common for waste to be stored in larger containers until a waste provider can come and collect it. This method helps avoid disruptions to the event while still ensuring waste is managed appropriately. Yorwaste recommends that organisers consult their waste management company to ensure that waste disposal logistics are aligned with the specific needs of their event.

Effective communication about waste reduction practices is also critical. Yorwaste stresses that just like waste management companies are informing their customers about the regulations, event organisers need to ensure that vendors and delegates are fully aware of the new requirements: “The best organisers can do is to keep enforcing the message and make recycling more accessible so that it’s easier for them to follow the rules.”

The firm has worked with clients to create posters and signage for food waste bins to help people understand what can and cannot be disposed of, which is essential for ensuring compliance with the new regulations.

The role of waste management companies is crucial in helping venues and event organisers navigate these new requirements. Yorwaste points out that waste management companies are continuously staying up to date with government announcements to ensure they can guide clients through the changes: “It’s natural for new regulations to cause confusion sometimes. That’s why waste management companies are constantly staying up-to-date and looking out for any further announcements from the government, so that they can keep customers like event organisers informed.”

For event organisers, the first step in adapting to these new rules is determining whether new collection services are needed. If recyclable materials and food waste are produced, these must be collected separately in standalone containers. The firm advises organisers to check with their waste management company to ensure they have the appropriate services in place.

As event organisers adjust to these new requirements, the support provided by waste management companies will be essential in helping them implement compliant, efficient waste disposal strategies: “Only after knowing what you actually need can organisations start working with waste management companies for other support such as creating signages and new collection arrangements,” says Richard. This proactive approach will be crucial for ensuring the success of waste management at events in the wake of these new regulations.

A Silent Crisis

The dynamic hospitality industry thrives on crafting unforgettable experiences, but increasingly at a hidden cost. Behind the scenes, substance abuse is an escalating issue that can’t be ignored says Camilla Woods, Services Director at UK charity Hospitality Action.

Long shifts, customer demands, and personal pressures can push some workers to rely on alcohol and drugs as coping mechanisms, a trend which is intensifying in the UK with 3.1 million people reporting drug use in the last year (gov.uk), and alcohol remaining a leading preventable cause of death. In the hospitality sector, substance abuse is becoming dangerously normalised with one in five workers using drugs (Business Cloud), and nearly 80% witnessing drug use amongst colleagues.

The high-pressure, late-night culture of the industry, coupled with easy access to substances, creates an environment where drug and alcohol use is often more readily accepted. In workplaces where

such behaviour is overlooked, it becomes increasingly difficult for employees to seek help.

Substance abuse is rarely an isolated issue, it is often intertwined with mental health struggles. In our 2024 Taking the Temperature survey, we found that 71% of hospitality workers experienced mental health problems at some point in their career, with 61% attributing these issues directly to their work. Yet, many workers lack access to adequate mental health support, and only 10% of employers currently provide mental health training.

To combat this, employers must act with urgency to break the silence. At Hospitality

For the ‘Gram

Louisa Watson, Marketing Director and Sustainability Lead, Wyboston Lakes Resort, discusses how to curate for the Instagram generation.

Once upon a time, it was enough for an event to run smoothly. The agenda held, the food was hot, and guests left with a goodie bag and a thank you email. But that’s not the world we’re in anymore.

Today’s attendees arrive with phones in hand and a storyteller’s mindset. They’re not just here to take part – they’re here to feel, to capture, and to share. That changes everything.

Décor isn’t just a backdrop – it’s a visual hook. From floral installations to bold lighting and colour-themed cocktails, every detail becomes a talking point. We see this constantly at Wyboston Lakes Resort: a beautiful setup leads to a flurry of photos,

videos, tags, and reels. The guest experience becomes the venue’s best marketing.

But it’s not just about what guests see – it’s about what they do. Immersive moments matter. Whether it’s live cooking stations, meditation pods, or outdoor games at a corporate away day, people want to engage, not just observe. One recent event here turned into a mini festival and guests were still posting about it weeks later.

Personalisation is the final layer. One-sizefits-all doesn’t cut it anymore. Clients want custom menus, branded details, and flexible formats that feel like them. It’s about creating something unique, something real – and

Action, we are determined to break the stigma around substance use and addiction and help start conversations to remind people that support is available. From educating on addiction awareness and offering robust mental health resources to encouraging work-life balance and the provision of an Employee Assistance Programme (EAP), employers can easily implement support systems that improve both employee wellbeing and job performance.

For more information or support, visit Hospitalityaction.org.uk or call to 020 3004 5513

people remember that.

And when you get it right? Guests don’t just attend. They promote. They turn your event into stories that live on long after the last canapé is served.

In the end, it’s about more than just putting on a great event. It’s about creating moments people can’t help but share. That’s the sweet spot where meaningful memories meet powerful marketing.

Wybostonlakes.co.uk

We chat with John Scott, General Manager at Holiday Inn Newcastle Gosforth Park, to see how he juggles the managing of the everyday services of the hotel with the high intensity requirements of corporate events.

John Scott has an extensive and varied role as GM at one of the North East’s busiest hotels, ensuring its smooth operations while overseeing a dynamic team. With over 25 years of experience in the hospitality industry, John provides an insight into his typical day and what it takes to manage such a venue while keeping events running seamlessly.

John’s work usually starts around half seven or quarter to eight in the morning. His first task is a walk around the grounds to ensure everything is tidy for guests: “There’s always a routine, I make sure there’s no litter and check everything is in place for the arrival of guests,” he explains. This attention to detail continues as he checks in with various departments around the hotel ensuring each area is running smoothly.

John emphasises the importance of staying involved and visible throughout the hotel. “I check in with each department, from housekeeping to the chefs in the kitchen. I like to be present, speak with guests, and give a hand wherever necessary,” he says. Whether it’s assisting with breakfast in the morning or overseeing the set up in the meeting rooms, John’s hands-on approach is evident.

His role also includes the day-to-day operations with his management team: “We have a 10:30 meeting each day with the supervisors or managers on shift,” he explains. “We go over the day’s business, staffing levels, and guest feedback. It’s vital to keep on top of everything.” After this meeting, John turns his attention to emails and numbers, alongside other responsibilities such as IHG training and social media coordination.

Despite the numerous tasks and responsibilities, John enjoys the balance between operational duties and event management. He oversaw recent event, hosting over 200 guests. “Before the event, we had a conference in the same room, so we had to turn it around quickly. I worked with the Event Manager, helping with the setup, ensuring the tables were in place and everything was ready.”

Even during the event itself, John remains hands-on, his operational background makes him well-suited for this approach: “I often help the chef with plating the food or put the sauces on before it goes out. I enjoy getting involved, but I’m also there to support my team when they need it. But if they don’t, that’s fine too,” he says with a smile. “It’s so important that the events go off without a hitch, from the setup to guest service during the event.”

John’s favourite part of the job is undoubtedly the people he works with: “The team here is fantastic,” he says. “Some members have been here for over 20 years. It’s a great environment, and I get to know the team and build strong relationships.” This extends to the guests as well, as he believes customer interaction is key to the business. “Being visible and having conversations with guests is extremely important to me, whether they’re long-term corporate clients or guests staying for a weekend.”

He also highlights the venue’s unique features, which make Holiday Inn Newcastle Gosforth Park stand out: “We’re situated on 14 acres of land, just outside the city centre, so we have the best of both worlds: the vibrancy of the city but the tranquillity of a retreat,” John explains. The hotel’s spacious, open lobby is another feature John particularly enjoys, describing it as “vibrant and colourful, a lovely place to be.” The leisure club is also a point of pride, a modern and inviting space for guests.

Looking back at his career, John recalls how he fell into hospitality: “I did a graphic design NVQ at college, but I started working part-time at a pub, and that’s where it all began,” he explains. His love for the industry grew from there, and after working at the Marriott Tudor Park in Kent, he continued to build his career. “I wouldn’t want to do anything else now.”

Hinewcastlegosforthpark.co.uk

A 50-kilometre stretch of coastline in the south of Italy that looks like it’s straight from a postcard, the Amalfi Coast is blessed with cliff-tumbling towns, turquoise waters, and pebbly beaches which have earned it a spot on the UNESCO Word Heritage list, and rightly so! It’s the perfect location for an international event due to its outstanding natural beauty, wealth of leisure experiences, and range of venue and accommodation options.

Delegates can reach the Amalfi Coast by flying to Naples Capodichino International Airport – where flights go from all around the world – and travelling by taxi, private transfer, or direct buses (between April and October). Another alternative for delegates is to reach Naples train station, take a train to Salerno, and then a ferry or bus to Amalfi.

Let’s take a look at some of the Amalfi Coast’s must-visit locations and their equally impressive venues…

Positano

The first town you’ll come across on the Amalfi Coast and perhaps the most famous, Positano is set in an impressive vertical panorama of colours; the green of the Monti Lattari mountains, the white, pink, and yellow of the iconic houses, and the silvery grey of its pebble beaches, all against the contrast of the stunning turquoise waters.

Hotel Le Agavi provides an ideal location that’s in the heart of Positano; its fivestar rating and luxurious décor is bound to impress any delegate. The Sala degli Specchi room – that’s 200 metres square and has capacity for up to 160 delegates –offers a spacious and versatile environment for a range of events. Bathed in natural light and overlooking the picturesque bay of Positano, the room boasts a breathtaking view that can transform a business meeting into an unforgettable occasion. Delegates can enjoy coffee breaks and aperitifs on the panoramic terraces, on-site restaurants – La Serra and Remmese – can welcome them with light lunches crafted with the finest and freshest local ingredients, and business lunches or dinners can have live music provided on request! Delegates can also marvel in the luxury of one of the 65 rooms and suites that each feature a spacious balcony with unbeatable views, as well as having the opportunity to recharge in the spa or at the beach club.

There is also plenty for delegates to explore and unwind during their free time. Spiaggia Grande is the heart of Positano’s waterfront; spanning 300 metres, this beach is one of the largest on the Amalfi Coast. Those looking for a more peaceful spot in which to bask in the sun will love Positano’s Fornillo beach, which can be reached via a footpath that sets off from Spiaggia Grande. History buffs will also love Positano; discover the ancient history of the town by visiting the local Museo Archeologico Romano which was recently inaugurated on the site where an ancient Roman villa once stood.

Leagavi.it

Sun, sea, and natural beauty; the Amalfi Coast has it all! Choose one of Italy’s most memorable locations for your next event abroad.

Amalfi

The entire coast is named after this seaside jewel and land of maritime traditions. Italy’s oldest maritime republic, Amalfi continues to enchant visitors just as it did in the days of the Grand Tour. Just over three-square kilometres of beautiful scenery at the mouth of the Valle dei Mulini, Amalfi is a town that opens like a fan towards the sea, sheltered from behind by the steep slopes of the Monti Lattari.

Hotel La Bussola is a former 19th century mill and pasta factory that’s located on the sea front, making it a great combination of beauty, comfort, and convenience for your next event. Its event space – La Vele Event Hall – can host 100 delegates and welcomes all types of events and ceremonies. In the summer months, the rooftop terrace bar provides the perfect backdrop for an event that

oozes elegance. There are also 62 rooms for delegates to stay in, each created in a different style and decoration for complete variety!

Leisure activities for delegates are certainly not in short supply in Amalfi. The main landmark is the Duomo (cathedral) and work began on it in the 9th century, being altered over time with Arab-Norman, Gothic, Renaissance, and Baroque elements. No visit to the town will be complete without delegates enjoying a stroll through the town’s labyrinth of little lanes and alleyways, as well as a trip to the Paper Museum at Via delle Cartiere 24. The production of hand-crafted paper, known as bambagina, is one of the oldest of Amalfi’s traditions and today remains part of the town’s culture and identity.

Labussolahotel.it

Maiori

Less well-known but equally incredible as Amalfi and Positano, Maiori is one of the most vibrant towns on the Amalfi Coast that has a friendly Mediterranean vibe that harks back to its origins as an ancient Roman resort town.

Hotel Pietra Di Luna overlooks Maiori’s beautiful promenade and is just 30 metres from the seafront. Whether you’re planning a small business seminar or international conference, the hotel features eight meeting rooms that host a delegate number from 10 to 450, making it perfect for any sized event. The rooms have emergency exits, a reception desk, office, bar, and cloakroom, with technical equipment and transfer service available on request. Delegates can unwind in one of 88 rooms that are equipped with air conditioning, a TV, mini-bar, hairdryer, direct dial telephone, and safe. All double rooms have balconies with side sea view, while superior double rooms have seafacing balcony for unbeatable views.

From Maiori, delegates can book a tour to visit the Grotta di Pandora which is located just a few minutes away along the

coastline. The grotto is a popular diving site and boasts striking emerald waters and dramatic rock formations beneath the waves. Another coastal highlight is the Grotta Sulfurea, which can also be entered on board small rowboats – both are a perfect location for a swim and explore during leisure time! There’s also the Castle of San Nicola; a mysterious 11th century fortress that’s partially in ruins sitting atop a panoramic hill above Maiori. Delegates may even be lucky enough to be able to visit with Mastro Crescenzo, the custodian of the fortress and local historian who knows all the legends and lore of Maiori and is happy to share anecdotes about the castle and town.

Pietradilunahotel.it

Suppliers

R&B Group is a ‘full service’ event production supplier. During the last 33 years R&B award winning teams have 15,000 conferences, awards, launches, event broadcasts update meetings.

WORKING ON SOME OF THE WORLD’S MOST PRESTIGIOUS EVENTS

R&B have extensive stocks equipment, in-house set design facilities, video production that can help with your presentations, animation and graphics.

WE ARE A CREWING COMPANY FOR THE CLIENTS FOR THE CREW. WE ENSURE THE BEST SERVICES

Two-Way Radios Body

Access All Areas

The use of live captioning and interpreting technologies has become a vital tool in improving accessibility. Whether for corporate meetings, public events, or hybrid experiences, these technologies ensure that everyone, regardless of hearing ability, language proficiency, or neurodiversity, can fully participate. Here, we explore some leading technologies and how they contribute to accessible and engaging events.

MyClearText

With over 50 years of experience, MyClearText has been at the forefront of providing highquality live captioning services. Its expertise is built on a combination of advanced technology and a dedicated human touch. Ideal for face-to-face, virtual, and hybrid events, the captions are delivered in real-time, making events accessible to a diverse audience. The service is especially beneficial for those who are deaf or hard of hearing, offering instant captioning that allows participants to follow along with ease. The company’s full-service offering ensures a seamless experience, as the team manages everything from technical setup to captioner coordination.

Mycleartext.com

Olyusei

Olyusei offers an innovative approach to simultaneous interpreting, combining live translation with an event management platform. By turning your smartphone into a simultaneous interpreting receiver, the Olyusei app eliminates the need for renting additional equipment, reducing costs and simplifying logistics. The app supports multiple languages and can be used for both in-person and hybrid events, providing high-quality sound and low latency (less than one second). Additionally, Olyusei offers customisation options, such as adding your company or event logo, event schedules, and speaker profiles. For event organisers looking to go beyond just interpreting, Olyusei’s features extend to secure voting systems, interactive Q&As, and even live AI-generated subtitles. This comprehensive solution ensures a smooth experience for both event organisers and participants, enhancing accessibility across various languages and event types.

Olyusei.com

VoiceBox

VoiceBox stands out for its integration of AI and human expertise in providing live captioning services. Whether you’re hosting a corporate meeting, webinar, or large-scale event, VoiceBox’s real-time AI-powered captions ensure clarity and comprehension for delegates. This technology is particularly beneficial for people with hearing impairments or neurodiverse individuals who benefit from additional support in following event content. Captions can also be tailored for non-native English speakers, helping them better understand the dialogue. The inclusion of multiple language options allows global audiences to engage fully, increasing participation and expanding event reach. Furthermore, the business offers live-stream captioning and multi-language subtitle translation, ensuring your event is inclusive for a wide variety of participants. The combination of AI with human review ensures high accuracy, so you can trust that your event message is delivered clearly.

Voiceboxagency.co.uk

We explore the best technology to allow you to enhance your event’s accessibility using real time captioning and interpretation services.

Decor Event Equipment Hire

Captivate

“The

Bradley

Create

Fire Garden, Brentford Lock, Vipul Sangoi, 2014

Fire Garden, Compton Verney, Cliff Armstrong, 2020

Fire Garden, Bournemouth by the Sea, 2020

Amazing Spaces

LOCATION: BILLESLEY MANOR HOTEL & SPA, WARWICKSHIRE.

Director at Exhibition Equipment, Greg Bruner, talks problem solving, sustainability, and the thrill of a blank canvas – even after 30 years of creativity for clients in the industry. As the company looks to build relationships in the area, Greg tells us more.

Hi

Greg! Tell us about the background of the business?

We started as one of the first commercial suppliers of glass display cases in the country. We’ve come a long way since then; if I’d told my retired father 30 years ago that we’d be doing what we’re doing now, he’d have laughed at me! We’ve grown and diversified massively into a thriving exhibition and events services company based in Warwickshire, solving problems and providing solutions for clients right across the UK & Europe.

I’ve been actively involved for the past 24 years and have navigated us through many challenges including the pandemic five years ago. COVID forced us to close our factory doors and lay off all staff which was tough to do, so it’s great to be able to sit here today having come back stronger and with most of the original team back with us. It always sounds so cliché, but as a family business through and through, we really are a tight-knit bunch who love what we do and consistently deliver for our clients in what is now almost 100 different events a year. The solutions we provide are even more seamless because of the way we all work together.

Give us an overview of the services you provide?

Working with conference/event organisers, venues, and private companies we create engaging spaces whether that be designing and building exhibition stands, printing shell scheme graphics, furniture hire, AV hire, or event management.

What does a typical day at Exhibition Equipment look like?

Honestly… its chaotic. We work in such a fast-paced industry where the clients’ requirements can change on an hourly basis. We have so much going on from planning, order fulfilment, production, logistics, and stock preparation, it’s safe to say that there are no two days the same. The whole team has a very full schedule.

What’s the best part of the job?

Hands down it’s the team I work with and how proud I feel when we deliver the end result – taking the draft concept to reality. I never get tired of seeing a blank space or venue transformed successfully into exactly what the client requested. The fact that we can add real value to both organisers and private companies and do so sustainably, with a smile on our face really helps drive my passion – and the passion of the whole team.

How important is sustainability within the business?

Sustainability in the event industry is becoming a key focus, and like many companies we are always looking at ways to reduce our environmental impact while still delivering high-quality experiences. Some of the ways we currently do this include the use of modular and reuseable exhibition stands that can be reconfigured to suit all stand space sizes across multiple events and we also hold a large stock of furniture and TV

screens available to hire. We try to make sure that we recycle, upcycle, and re-purpose as much as we can helping to minimise our environmental impact.

You said you’re a problem solver – can you give us an example?

We solve problems for clients every week but one of the recent ones that springs to mind is a new client who required a similar set up at two different venues over the space of a week. We utilised our system to create one set of graphics to work across two different sized spaces to save the client money and create less waste – all without losing their corporate identity.

And

finally, what does the future hold for Exhibition Equipment?

We already work with several people up in the North and are looking to establish an additional base in this area, to service our clients more sustainably and effectively while reducing our carbon footprint and delivery costs. Here’s to spending more time in the beautiful north!

Exhibitionequipmentuk.com

Nature Calls

Event décor is more than just setting the scene – it’s about creating an experience that leaves a lasting impression. As event trends evolve, the delicate balance between meeting client expectations and delivering on the latest industry trends becomes more essential. Jade Fletcher, Owner of Jade Green Productions, knows the current trends and how event professionals can navigate the expectations of their clients.

Biophilic design remains one of the most significant trends in the event industry for Jane: “There’s been a real emphasis on sustainability and nature in event décor, and it’s not just about incorporating plant life. It’s a whole ethos. Clients want venues and designs that embrace the natural world, and we’re seeing more venues, like the one we’re visiting today, with cherry blossoms on the roof terrace, which is stunning.”

The integration of biophilic elements, like plants, natural textures, and eco-conscious production methods, is becoming more popular, aligning with a broader desire for sustainable, accessible, and inclusive events. Jade also notes that this shift has made venues and production companies more collaborative, with everyone – from clients to designers to venues – working in harmony to create memorable experiences: “Clients are no longer fixated purely on ROI or goals; they’re more openminded and receptive to ideas that bring nature into their events.”

The demand for bespoke, personalised event experiences is also growing. Jade

Jade Fletcher, Owner of Jade Green Productions, give us some insight into the event décor trends and how to merge client expectation and venue offerings.

sees this trend accelerating in the future: “Personalisation is key right now, and I think it will only increase. Clients are no longer just about getting a big-scale production; they want something that resonates with their guests on a personal level. Whether it’s through custom-made gifts, personalised seating arrangements, or bespoke branding, clients are seeking ways to make their events unique and memorable.”

This push for individuality is not limited to décor alone but extends to how people experience the event. “The trend towards creating calming zones, wellness spaces, and immersive experiences is becoming standard. Last year, having a dedicated wellness area was a ‘nice to have’; now, it’s expected.”

And when it comes to colour schemes and styles, Jade observes a dynamic contrast between two extremes: calming, natural hues and bold, dramatic tones: “On one hand, you have earthy greens, blues, and neutral colours, creating a calm, grounding atmosphere. On the other, you’ve got vibrant, bold colours and textures that make a statement. This contrast is evident in the production side of things too, from lighting and staging to the more immersive, high-tech aspects of event design.”

Clients often come to Jade with ideas inspired by tech trends, but it’s her job to ensure these innovations align with the overall theme of the event: “It’s our role as event professionals to push the envelope, to show clients what’s possible, but also to

make sure we’re enhancing the delegate experience rather than overwhelming it.”

Despite the exciting prospects that come with these trends, Jade acknowledges that balancing client expectations with the reality of event design can sometimes present challenges. One major hurdle has been the rise of in-house production agreements at venues, a trend that emerged post-COVID. Many venues now insist on using their preferred production partners, which, according to Jade, can limit creativity and inflate costs for clients: “It’s a commercial decision for venues, but it can be restrictive for clients who want something more tailored. Some venues are starting to offer more flexibility again, which is a positive shift.”

However, Jade sees the growing demand for bespoke experiences as an opportunity for event professionals to shine: “It’s about tapping into those deeper layers of what the client truly wants. We start every project with a deep dive into the client’s vision and goals, beyond just what’s on their brief. It’s about understanding their audience, their motivations, and ensuring we can meet the expectations of the client and the delegates.”

Looking forward, Jade foresees continued growth in personalised, sustainable, and tech-integrated event design through collaboration: “It’s about the relationship between venues, clients, and production teams. When everyone is aligned, that’s when the magic happens.”

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Jonathan Pagden The Voiceologist

Live co-presentation for awards shows (‘Voice Of God’ but so much more).

‘Voice Of The Questions’ for AGMs, as used by one of the world’s biggest banks.

Linking voice for company conventions and Sales Kick-Offs – powerful, but informal and maybe slightly cheeky.

Simple announcements straightforward events, pre-recorded in my broadcast studio.

Style: ‘authoritative but friendly’, intelligent (but not posh) native English – with just a hint of Yorkshire.

Track record: ex-BBC radio, almost thirty years corporate, and (uniquely) Voice Of The Coronation.

Hear The Voiceologist for yourself at voiceologist.co.uk and then call 07973 263831 to discuss your event.

We’ve all been there; sitting through a dreaded training day, where you’re subjected to a lifeless PowerPoint presentation that’s about as exciting as watching paint dry. By the time you step out of the room, it’s almost guaranteed that the information has already slipped from your memory. So why are we still relying on these outdated methods to train? Matt Haigh challenges this conventional approach, advocating for training that’s engaging, interactive, and, most importantly, fun. He believes that a dynamic training experience not only benefits the team by keeping them engaged, but it also has a powerful impact on driving the success of a business.

MH Hospitality Craft is a dedicated hospitality training outfit that prides itself on creating training environments that allow people to feel empowered and impart their knowledge onto others. Its founder, Matt takes this approach by borrowing performative aspects from his previous

Matt Haigh, Event Manager and Founder of MH Hospitality Craft, gives his expert advice on how to create the best training days for you and your clients’ teams.

work as an actor to create engaging sessions: “As an actor, we make ourselves vulnerable by putting ourselves out there to be judged by others, so I take this into my training sessions. Doing this from the beginning creates an element of trust and helps me to create an energetic environment where people feel safe to explore.”

“The way I do this is to introduce myself as an ex-actor and talk about the worst audition of my life that was to be in a boyband for Nickelodeon in Denmark and I can’t sing or dance! This automatically humanises me, makes people feel comfortable, and more likely to ask questions – which is key. There’s no better way of learning than getting involved in doing,”

There’s no better way of learning than getting involved in doing.

Matt believes training sessions should be practical and hands-on: “Don’t try and trip people up, create a space that doesn’t put pressure on people and allows them to explore. There’s always a destination to get to, but I want people to find that destination and how to get there for themselves. They aren’t going to learn if they’re told what the answer is!”

The more your team knows, the better

the event will be according to Matt, he suggests the best way to build knowledge is by sharing your insights: “As event managers, we should be helping every level of our team and sharing our experience; nothing should be a secret. It doesn’t matter what area you’re training in, everything should be treated with the utmost importance, irrespective of the level.”

Making mistakes is okay! In fact, mistakes are seen as a good thing during sessions at MH Hospitality Craft: “Mistakes show that people are trying and are an excellent opportunity for learning. Think about it, you’d rather someone made a mistake during training than when you’re on-site because people haven’t felt confident enough to ask their managers about things. I’d rather be asked about something five time than have them get it wrong five times!”

Matt thinks common misconceptions and stereotypes in the industry need to be abolished: “There has to be a better appreciation of what people do; we’re in a unique position to change people’s days by doing the smallest of actions and we’re helping people to hopefully have a great time. It’s unfortunate but training both our own and our clients’ teams are generally the first targets during cuts but let’s support each other and be a little bit kinder to each other in the industry.”

Olympus Crew talks us through its continued involvement in a charity fundraising event for its client, the Caddick Group.

Olympus Crew offers event solutions with crew, technicians, and carpenters nationwide. Staffing jobs and events predominantly in the north of the UK, Olympus Crew has now spread across the country and the globe.

The ‘Moment in Time Ball’ is a biennial event hosted by the Caddick Group at Headingley Stadium in Leeds that is held in order to raise vital funds for the Children’s Heart Surgery Fund, Candlelighters Trust, Young Lives vs. Cancer, and the Leeds Rhino’s Foundation.

Olympus has been involved in this event for over a decade and provide the teams to support Wellpleased Events, the production agency behind the event. The team worked on everything from preparation, installation, live event support, post-event breakdown, and all of the logistics requirements.

Olympus worked closely with the organisers in their production warehouse ahead of the event to ensure everything was prebuilt, tried, and tested which needed a skilled crew with carpentry, electrical, and upholstery knowledge. The team were required to build all physical elements being added to the event including set panels for branded photo opportunities and sets for the main stage.

It was essential that all the crew were confident with power tools and Olympus often supplies its own tools for clients. Once all items were prepared, many needed to be deconstructed for transport and reassembled on site. Its sister

company, Olympus Express, also provided the logistics for this event, ensuring that all items were safely transported to the event. The placed crew that had prior knowledge to the event and venue to ensure the smoothest operation and execution of tasks on-site. Crew chiefs were always on-site to efficiently manage all teams on site which also gave the client one point of contact for anything crew related – the client realised this pyramid structure takes a lot of stress off their hands!

Time management was key to the company’s success at the event, with a tight time frame between arrival and the live event. The crew was broken into smaller teams with individual tasks laid out on a clear schedule. For this event, tasks included constructing sets, assisting AV with sound, light, and vision installation, and general styling and décor support – alongside ensuring the site was always kept safe and clean.

Once the installation was completed and signed off, Olympus provided a fresh team that was on standby throughout the live event and ready to assist with any of the requirements or emergencies that may have arisen. Following the end of the live event, the derig team broke down the entire event in a matter of hours, deconstructing elements and packing and wrapping props and décor carefully for safe return to the client. Olympus Express then returned everything to the clients’ warehouse and neatly placed them in storage, clearly marked and labelled.

PHOTO: MATTHEW MERRICK PHOTOGRAPHY

PHOTO: MATTHEW MERRICK PHOTOGRAPHY

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and accessory

enquires@bridgesystemsltd.com www.bridgesystemsltd.com 01383 736621

Tackling Sustainability Fatigue

Feeling the fatigue when it comes to sustainability? You aren’t alone, explains David Humphreys, Event Supplier and Services Association (ESSA) member and Director at Green Circle Solutions.

Sustainability fatigue has become a real issue for some in the events industry. It can feel like there is this constant pressure to make every event 100% sustainable - sometimes an impossible standard to meet. We all want to do the right thing, but when every decision feels like a sustainability test, it can become exhausting, and a reset is needed, there are solutions to help reinvigorate your sustainable journey.

Get everyone on board

Your business’s sustainability journey is not something to be delegated to only a handful of people. Involving everyone business-wide makes everyone feel part of the journey. Demonstrating that your efforts are not just good for the planet, but are also good for the business is essential to securing employee buy-

Life within an association that supports live events can be strange. Our year is very much a bell curve and, historically it is at this time that we all but bid farewell to the majority of our membership as they ‘go dark’ over the summer, only to reemerge later in the year. We wish them all the very best of luck, and with two parting thoughts.

The first is, just as you’re switching your minds to the realities of implementing one of the most revered event industries on the planet, we’re not forgetting about you. We’ll be out there representing and reflecting your values, your issues, your opportunities and your quality.

In the last few weeks alone NOEA has been holding meetings with senior business leaders and senior government representatives to encourage them to help this industry flourish. It’s a continuing effort, but we believe it will be

in. No one person can do it all, but together, real progress can be made.

Set realistic goals

Unrealistic goals can lead to feelings of disempowerment, followed by inevitable disillusionment if goals then are not met. It’s a game of practicality over perfection. Creating practical, easy-to-implement, measurable solutions is far better than a vague plan that leaves people confused regarding where to even start. It’s also crucial to also celebrate the small wins, no matter how small, to keep momentum going.

Education

Ultimately, it comes down to education; when people understand why a small change matters, they’re much more likely

to stick with it. We hear a lot of ‘do better, be greener’, but without practical guidance and education, it’s easy to quickly become fatigued, so cutting through the noise and focusing on what is important is essential.

Sustainability courses such as those provided by ESSA help identify a clear strategy, while accreditation is enormously beneficial to identify a focused and manageable plan of action.

By understanding that sustainability is a marathon and not a sprint, we can ensure we keep fatigue at bay and that sustainability remains a priority.

Essa.uk.com

Always Supporting You

Susan Tanner, CEO of the National Outdoor Events Association (NOEA), muses the realities of offering support to the industry.

worth it and, with grit and determination, we can make a difference.

In the meantime, we are reflecting on another Event Production Show, one where we once again delivered a day’s worth of education, insight, and debate. We find these forums so important. They sit firmly within our remit to support betterment across the industry, and to share learning and experience wherever possible.

Secondly, we’ve been considering confidence and positivity in the industry. Not always easy, not always realistic. It’s clear that the industry still faces challenges, and a new season will bring a new set with them; so has it always been. However, whenever we speak to members, our Premium Partners, our Council, there is always so much positivity. Maybe, it’s for us, NOEA, your trade

association, to lead this charge, to big the industry up, present it at its best, and inject positivity into what we do.

One way of doing this is though our awards and convention, taking place again in November. It may be a long way away but, if you are able, spare a thought for the people and the businesses you feel will be deserving of recognition at the end of the year. They will deserve it, and we’d love to be a part of that reward.

This isn’t about ignoring the realities, but it is about presenting the best. We wish all of our members the very best over the season to come, and hope that you all remember that NOEA is always supporting you.

Noea.org.uk

As the weather warms up, it’s natural to want to take advantage of the summer sun to plan a grand outdoor event. However, with high temperatures comes the challenge of keeping delegates comfortable and preventing heat exhaustion. For event organisers, providing adequate cooling solutions is crucial to ensuring a positive experience for attendees. Check out a few of our recs.

Misting systems | Price variable

One of the most effective ways to cool down a large outdoor space is by using a misting system. These systems work by dispersing a fine mist of water into the air, which evaporates quickly, creating a cooling effect that lowers the temperature in the surrounding area, without the risk of soaking your delegates. Misting systems are highly efficient, cost-effective, and environmentally friendly as they use minimal water while providing significant temperature relief.

Products like Aquashi’s Fog Misting System can be set up to cover various spaces, from event entrances to designated seating areas. They can be flexibly mounted on walls, set up as standalone units, or even integrated into larger event structures. The refreshing mist is particularly useful in outdoor spaces where shade may be limited, and the sun’s heat can be overwhelming. Additionally, misting systems can be adjusted to different levels of intensity, allowing organisers to tailor the cooling effect based on the number of delegates and the weather conditions.

Aquashi.co.uk/product/fog-mistingsystem

Cooling stations | £3 per unit

Another popular low-tech solution for outdoor events is the use of cooling stations. These stations can provide direct, personal cooling for delegates, offering a respite from the heat. Portable fans, cooling towels, and ice-water stations are some of the features, helping guests cool off quickly and efficiently.

In addition to fans, organisers can also provide cooling towels, designed to absorb water and retain moisture

Planning an outdoor event this summer? Check out our guide to innovative cooling solutions to keep your delegates calm and cool.

(avoiding damp patches on skin or clothing) and can even be designed to fit in with your event’s branding. These are great for more intensive teambuilding events!

Solar-powered fans | From £129

For events held in more remote locations, where access to electricity may be limited, solar-powered fans offer an excellent solution which also takes advantage for the sunny weather. These fans operate using energy generated from solar panels, making them an eco-friendly and sustainable cooling option.

One such product is the Eco-Worthy OffGrid Solar Kit, which includes solar panels and batteries that can power cooling fans and other essential equipment for outdoor events. Organisers can reduce their environmental impact while still providing effective cooling. Additionally, solarpowered fans can be used in conjunction with other cooling solutions to maximise comfort and keep guests cool.

Uk.eco-worthy.com

Cooling towers | Price variable

For large outdoor events or festivals where the cooling needs are more significant, cooling towers can provide industrialgrade cooling. These high-capacity systems are designed to handle the cooling requirements of large crowds and expansive outdoor spaces.

Companies such as Cooling Power Corp offer cooling tower rentals that can be tailored to suit the specific needs of the event. Cooling towers work by removing heat from the air and circulating cool air throughout the event space and are particularly effective in areas where misting systems or fans may not be sufficient to keep temperatures at a comfortable level for big numbers, providing an efficient and powerful solution.

Coolingpowercorp.com/coolingequipment/cooling-tower-rental

Wet Wet Wet

No sun? No problem! Be prepared for our unpredictable British weather this season with our round up of some of the best products that you’ll need for successful outdoor events.

The so-called great British summer is a marvel when it wants to be; warm, long evenings, the smell of freshly cut grass, and picnics and barbecues galore – what’s not to love? But, as we all know, this isn’t always how it pans out. When it comes to event planning, the weather is one of the only things you have absolutely no control over, so we’ve found some of the best products that will ensure your event isn’t a damp squid.

Outdoor storage

Think about renting some hard-wearing outdoor lockers. Offering waterproof lockers on-site for both delegates and vendors is key to all-weather event prep – providing a dry and secure place to store equipment, clothes, and other belongings that could become damaged when wet.

Pure Lockers has a range of outdoor lockers that are designed for outside use, due to the polyethylene construction which is hardwearing and will resist even the most demanding of rainy days where conventional steel lockers wouldn’t be suitable. And even better, Pure has developed a manufacturing technique that is carbon zero, so environmental impact is minimal.

Purelockers.co.uk

Cover options

The temporary and portable nature of tents and marquees mean they’re the perfect accompaniment to an outdoor event if there’s a sudden change in weather, so make sure you’ve a company on hand to supply something easy to assemble.

The pop-up gazebo range from House of Tents are comprised of a sturdy steel frame, high-performance tarpaulin, 100% waterproof seams, high-impact resistant, and they’re corrosion-protected. Offering the perfect

option for smaller events, the 3m x4.5m version can hold up to 22 delegates and can be assembled in around five minutes by just two people.

Houseoftents.co.uk

Secure flooring

Wet grounds can create a hazardous environment for both delegates and staff, as inclement weather can cause a mud bath, so implementing secure flooring on the walkways will help to keep everyone safe.

Composite mats available from Signature Systems provide stable, temporary flooring no matter what the ground conditions or weather and are ideal to create an anti-slip pedestrian pathway. They support substantial weight loads while protecting the integrity of natural grass, synthetic or hybrid turf, and other sensitive surfaces.

Signature-systems.com

Waterproof gear

A bit of rain doesn’t need to completely dampen spirits! Ponchos and umbrellas are always handy to have on hand – you can even add a logo to them for an innovative marketing opportunity.

An environmentally friendly poncho is available at Stay Dry; the waterproof EcoPoncho is manufactured from degradable PE+ corn starch additive, meaning that the ecological impact is minimised and once disposed of – they’ll break down and completely degrade. Lightweight, practical, and eco-friendly – what could be better!

Staydry.co.uk

NorthinBrief

NOEA Confirms Awards Sponsors

The National Outdoor Event Association (NOEA) has confirmed three sponsors for this year’s awards, which return to Bath in November. GL Events, Wasserman, and Training 4 Resilience, all return to support the event, underlining their continued commitment to promoting the best in the industry.

Entries to the NOEA Convention & Awards goes live soon and will take place on 26th November at the DoubleTree by Hilton Bath and The Roman Pump Rooms and Spa respectfully. The association is already encouraging organisers to look out for examples of excellence across people, businesses, and events, that are worthy of recognition at the awards.

Susan Tanner, CEO of NOEA, comments: “The Awards keep on growing and we’re grateful for the invaluable support of brands like GL Events, Wasserman, and Training 4 Resilience, for their help. Without them we couldn’t put on the show we do and give both finalists and winners the kudos and showcase they deserve on the night. The quality of the awards continues to grow, so we’re encouraging everyone to keep an eye out for personalities and organisations that really make a difference this year.”

The Power of Events North West Hub

The Power of Events (TPOE), the not-for-profit organisation launched in 2023 to provide better understanding, respect, and value for the UK Events Industry, has announced the expansion of its UK Schools Engagement Programme with the launch of the North West Hub, its largest region yet, spanning Liverpool, Cheshire, and Manchester.

This unique initiative will connect thousands of young people with the dynamic world of events, providing insights, inspiration, and career pathways into the industry. With ambassador registration now live on the Schools Engagement Programme portal, industry professionals in the region are invited to sign up and support the next generation of talent by volunteering as little as an hour to the initiative.

To kick it off TPEO invites all ambassadors and industry professionals in the region to an exclusive launch reception at the conclusion of the ‘Production Futures’ event on 28th April at AO Arena in Manchester. This event will provide an opportunity to learn more about the programme and network with fellow ambassadors and sponsors.

This programme expansion for 2025-6 is made possible with the sponsorship from leading event industry organisations across the North West, including ACC Liverpool, AO Arena, Co-op Live, Manchester Metropolitan University, Sterling Event Group, and more!

Register for the event at Productionfutures. com/event/next-event

Pupils Gain Hands-on Experience

University of Edinburgh Hospitality Collection has partnered with Gracemount High School to give pupils hands-on hospitality experience through the Hospitality Connect programme. The initiative aims to reshape perceptions of hospitality careers while providing students with real-world training in a professional hotel environment.

Since launching last November, the partnership has enabled 30 Gracemount students – aged 14 to 16 – to explore daily operations at The Scholar, a four-star hotel run by The University of Edinburgh, through four immersive workshops. Participants gained practical insight into core hospitality functions including housekeeping, reception services, kitchen operations, and food and beverage management.

Gavin MacLennan, Group General Manager for Operations at the University of Edinburgh Hospitality Collection, said: “We have loved opening our operations to support students who have already demonstrated a keen interest in the hospitality sector. By providing real-world insights and experiences, we’ve sought to equip them with the practical skills and knowledge required to excel in this field and to demonstrate the career opportunities it brings.”

This partnership marks the start of what is hoped to be a long-term collaboration, inspiring the next generation to view hospitality as an exciting and rewarding career choice.

Wellbeing Tops Sustainability as Leading Priority

The corporate events landscape is shifting, with wellbeing taking precedence over sustainability as the top priority for organisers. A new report from YourVenue, which represents 16 racecourses across the UK under Arena Racing Company, highlights a growing demand for experiences that support mental and physical health. Today’s delegates are increasingly drawn to venues offering outdoor spaces, fresh air, and immersive activities to enhance overall wellbeing.

“Wellbeing is the bigger trend right now –more so than sustainability,” said Angela Colley-Francis, National Account Manager at ARC. “While sustainability is still important, event organisers are prioritising experiences that focus on mindfulness, outdoor activities, and meaningful engagement.

“Employers recognise that their teams are facing challenges, so they want to go beyond the conventional conference setting. Something as simple as incorporating a walk outside can make a significant impact. It’s about making events more personal, not just about ticking the usual boxes.”

The YourVenue report also revealed a significant rise in experience-driven events and ‘bleisure’, where business meetings incorporate leisure elements to create a more engaging delegate experience.

Event Technology Awards Entries Open

Entries for the 2025 Event Technology Awards (ETA) officially opened on 1st April, marking the start of another exciting year for the industry’s leading celebration of technological innovation in events.

Now in its 13th year, the ETAs continue to recognise the teams, tools, and talent driving progress across the events sector. With more than 30 categories, the awards shine a spotlight on everything from breakthrough platforms and sustainable solutions to datadriven experiences, creative use of AI, and outstanding event delivery.

“The pace of innovation in this space is remarkable. Every year we see new ideas, smarter tools, and stronger impact—exactly what the ETAs are designed to celebrate,” says Adam Parry, Co-Founder of the Event Technology Awards.

The deadline for entries is 31st July and the winners will be announced at Event Tech Live on 12th November. Enter now at Eventtechnologyawards.co.uk/ eventtechnologyawards2025

Events Inquiry Planned

A group of cross-party MPs will examine the business events sector and propose recommendations to the government as part of a specialised Department for Culture, Media, and Sport (DCMS) Select Committee inquiry.

The much-heralded inquiry into the UK’s business events sector has been chosen as one of five proposed select committee ‘State of Play’ investigations. A session is planned for later this year, where the events and exhibitions industry will be invited to give evidence.

Dame Caroline Dinenage MP, Chair of the DCMS Select Committee, said: “My committee is keen to understand the challenges, growth potential, and how to avoid falling behind international competitors. If we don’t jump at the opportunity to grow this sector, we may lose out on its many benefits. We want to amplify the voices that say future growth isn’t guaranteed unless we get our act together and push the government to take the action needed to support the growth of this thriving industry.”

The Business of Events, Events Industry Alliance, and ACC Liverpool each submitted proposals, calling on the CMS to examine the events sector as part of a month-long bidding process that saw 256 applications from a broad range of industries.

Advocacy for Events

David Tremmil, Vice Chair of beam, highlights the importance of event industry relations with government.

As Vice Chair of beam and Vice Chair for UKEVENTS, leading on advocacy and government relations, I have the privilege of representing our industry at the highest levels. Advocacy within the government has never been more critical to ensuring the business events sector is recognised, supported, and able to thrive as a key part of the UK economy.

Despite contributing over £61 billion annually, our sector has historically been underrepresented in national policymaking. Strong government relationships are vital for driving change in areas such as funding support, visa policy, skills development, and sustainability. My dual role allows me to act as a bridge between industry needs and government policy, ensuring our voice is heard and that we present a unified and consistent message.

As an industry association, beam plays a crucial role in this advocacy. We empower our members with the tools and resources they need to engage directly with their MPs, strengthening our collective influence. beam has actively supported The Business of Events initiative and participated in its recent UK Policy Forum, which brought together MPs, Peers, civil servants, association heads, and sector leaders to discuss the future of our industry.

One key advocacy platform is the All-Party Parliamentary Group (APPG) for Events. This cross-party group of 32 Parliamentarians is instrumental in raising awareness and influencing government thinking. beam is proud to be the first and only trade association that forms part of this group, ensuring our industry has direct access to decision-makers and shaping policy

On Cue

AV Department has invested in the latest podium teleprompter system from the industry standard name of Autocue, teaming up with experienced operators to provide the full service – or if you have a preferred operator, you can rent the system as an equipment only ‘dry hire’.

From a presenter’s perspective, a podium teleprompter has the following advantages: Presenters can:

• Focus on the delivery rather than their memory.

• Make eye contact while delivering the content to make a connection with the audience.

• Stay on message with no adlibbing.

• Pace and rehearse ensuring an impactful delivery.

• Keep to time without fear of having to ad lib or decide what to cut if over running.

• Forget about looking down to read notes!

• Relax with better body language, including hand movements to add emphasis.

From a technical perspective the system has many advantages:

• SDI and HDMI connections allowing easy connections no mater venue size.

• High brightness so still readable outside in the sunshine.

• All-in-the-box solution: everything you need to bring prompting to your event.

• Near invisibility Autocue’s 70:30 beamsplitter glass means the audience do not see the text in the glass but the presenter gets a clear image.

Find out more at Avdept.co.uk

discussions that impact the future of events in the UK.

I fully believe that advocacy is at its most effective when the entire industry gets involved. And engaging with MPs, highlighting the economic and cultural impact of events, and developing political support are all crucial steps in securing a stronger future for our sector. By working together, we can ensure our industry’s voice is heard to drive meaningful change.

Beam-org.uk

Stuart Mitchell, Director of Catch the MICE, is offering readers a very special free software offer.

The events industry is shifting, and the North is seizing its moment on the global stage. Liverpool, Manchester, Leeds, and Yorkshire no longer merely support London – they now stand alongside it. Strategic rebranding, upgraded infrastructure, and rich cultural heritage are fuelling this boom, offering event planners world-class facilities and compelling value.

Global factors are also favouring UK venues. Shifting US policies, including protectionism, revised diversity guidelines, stricter immigration rules, and board control concerns, as well as uncertainties surrounding tariffs and economic risks abroad, have prompted organisers to seek reliable alternatives closer to home.

Leading this transformation is The Great Yorkshire Events Centre in Harrogate. Its strategic rebrand and expanded facilities rival traditional hubs while reflecting the region’s commitment to eth and sustainable practices. Events here are not only powered by cutting-edge technology but also enriched by Yorkshire’s deep sense of place.

To celebrate Catch the MICE’s partnership with The Great Yorksh Events Centre, the business is unveiling an exclusive offer for forward-thinking planners: In collaboration with Joi, Catch the MICE is offering three months of premium event planning softwar free of charge for bookings at the venue. The first 50 enquiries Catch the MICE receive a special code granting free access to this innovative tool, enabling greater efficiency and creativity.

The North is redefining the events sector; discover a dynamic ne era in event planning.

Stuart@catchthemice.com Catchthemice.com/great-yorkshire-events-centre

Summer Sippers

Ollie

As the summer beckons, it’s the perfect time to bring some fun and flair to events, and what better way to do that than with the right cocktails? Think light and fruity flavours that instantly lift the mood, keep delegates cool, and add a splash of seasonal fun to the event. Choose the right summer drinks for your menu and you can transform any event into an experience.

Giraffe Cocktails Owner, Ollie Riley, gives us some of the sunny summery recs that you should be serving at your next event…

Pornstar martini

A bestseller and the nation’s most popular cocktail, the pornstar martini remains a classic for good reason. Its vibrant flavours of tropical passion fruit mixed with smooth vanilla delivers a refreshing and slightly sweet taste that is ideal for the warmer weather. Universally appealing and well-loved by many, the unique combination of flavours appeal to a wide range of palates. A 20 litre PolyKeg offering has 160 servings, making it ideal for larger events.

Piña colada

Officially declared Puerto Rico’s national drink in 1978, the piña colada is the ultimate symbol of summer. Bring a taste of paradise to any event with this drink that’s a creamy blend of white rum, coconut rum, and pineapple that offers a bold and exciting flavour to transport delegates to a Caribbean paradise – no plane ticket required.

Strawberry margarita

A more recent trend that has been popping up on summer drinks menu is the margarita, and a rising star is playful variations on the beloved classic. This strawberry margarita provides a winning combination of sweet, fresh strawberry juice and tangy lime juice that provides a balanced taste, perfect for keeping delegates refreshed. The 12-litre keg provides 96 servings so is ideal for smaller gatherings.

Non-alcoholic mojito

Wanting to keep things alcohol free without sacrificing style or flavour? Look no further than the non-alcoholic mojito. Both inclusive and healthier, a non-alcoholic option is no longer an option in today’s world, it’s a must. Crisp mint, zesty lime, and 0% rum come together to create a light and hydrating drink that is right at home in a professional setting. Far from your typical soft drink, this inclusive option ensures every guest feels considered, without compromising on taste.

Non-alcoholic strawberry daquiri

For events serving alcohol but still aiming to offer something equally enticing for non-drinkers, tion provides up to 80 servings and proves that alcohol-free doesn’t mean fun-free. With its sweet yet tangy flavour profile and cool, refreshing flair, your delegates won’t even miss the alcohol.

ClientNews

One-of-a-Kind Venues

Hosted by National Museums Liverpool offers a distinctive blend of cultural heritage and modern event capabilities across its portfolio of iconic spaces. From the waterfront grandeur of Museum of Liverpool to the classical elegance of Walker Art Gallery, the jaw-dropping spaces of World Museum, and the intimate Victorian charm of Sudley House, these venues provide corporate clients with a stunning backdrop that transcends the ordinary.

The award-winning team has built an impressive client roster including Williams BMW, and the Chamber of Commerce, and annually hosts major fringe events for the Labour Party Conference, underlining these venues’ versatility in hosting everything from intimate dinners to major political gatherings. With spaces accommodating up to 1,000 guests, each venue combines historic character with contemporary amenities. Their bespoke in-house catering showcases locallysourced ingredients, with menus ranging from elegant fine dining to casual street food concepts.

All profits from “Hosted By…” events are reinvested back into National Museums Liverpool – when companies book these extraordinary spaces, they’re simultaneously supporting Liverpool’s cultural landscape. Every corporate event directly funds the museums’ exhibitions and community programs, creating a hospitality option that delivers both exceptional experiences and meaningful social impact.

Liverpoolmuseums.org.uk/venue-hire

Events That Reach New Heights

The Yorkshire Air Museum is a great location for events of all kinds, in a genuinely unique setting – a former Second World War RAF bomber base.

It’s the largest independent air museum in the UK, with an incredible collection of around 60 aircrafts. The museum at Elvington near York is home to the only example of a Second World War Halifax bomber in Europe, a mighty Victor tanker aircraft, a trio of Buccaneers, and much more. It stands on the site of a WWII heavy bomber base and many original buildings remain.

The museum has 20 acres of open spaces, is accessible, and has a great café and shop. Parking is free and it’s easy to find, two miles down Elvington Lane off the A1079 road to Hull, with easy access from the A64.

There’s a fully equipped meeting and conference room at the museum – the Halifax suite – with all the facilities you would expect. It’s situated in the heart of the site, and, with the café right next door, it can offer a range of catering options. Tours of the museum can also be arranged as part of the package for events, meetings, and conferences. The Yorkshire Air Museum is a must-visit

destination for aircraft fans, lovers of history, or anyone interested in the science of flight.

Yorkshireairmuseum.org

ACC Liverpool Group Enhances Visitor Experience and Safety

2CL Communications (2CL) and The ACC Liverpool Group are proud to announce a new partnership that sees 2CL become the Security Innovation Partner to the city’s waterfront events campus.

This multi-year collaboration will combine 2CL’s innovative communication and security solutions with The ACC Liverpool Group’s world-class facilities to create a better environment for all. This combined, proactive, approach redefines the security strategy for The ACC Liverpool Group’s venues and sets a new benchmark for both security technology and visitor experience for large venues.

The partnership positions The ACC Liverpool Group to better adapt to the evolving threat landscape that all complex sites need to address. Focusing on long-term resilience, the collaboration reinforces a shared commitment to develop and advance the venues’ security framework, ensuring they remain prepared for evolving and emerging threats. Above all, there is a mutual dedication to safety and hospitality which will secure the reputation of Liverpool’s waterfront events campus as a premier destination where visitors and staff alike can feel secure, supported, and welcomed.

2CL will be supporting The ACC Liverpool Group with its proven expertise in delivering integrated communication and security solutions, backed by unrivalled customer support, to provide a safe, world-class venue for conferences, concerts, and exhibitions.

2cl.co.uk

Unique Experiences at Strawberry Field

Nestled in Woolton, a leafy suburb of Liverpool, Strawberry Field is a historic landmark and a symbol of inspiration and community. Immortalized by John Lennon in “Strawberry Fields Forever,” this iconic site captivates visitors worldwide. Recently awarded Small Visitor Attraction of the Year, it highlights exceptional appeal and dedication to excellence. Just some of the highlights include:

• Impressive Meeting Rooms: Various spaces to give your event the wow factor.

• Interactive Exhibition: Immersive tour of John Lennon’s early years and the site’s history.

• Stunning Gardens: Explore tranquil gardens that inspired Lennon.

• Imagine More Café: Award-winning cuisine, Taste of Liverpool Award 2024.

• Responsible Tourism: Profits fund programs for young people facing employment barriers.

• Sustainability: Silver award from Green Tourism.

Strawberry Field is a place of peace, inspiration, and community engagement. Invite your clients to step beyond the famous red gates and experience the legacy of John Lennon. Contact us today to learn more about our bespoke event packages and availability.

Strawberryfield.salvationarmy.org.uk

Vanilla in Allseasons Promotion

Manchester catering business Vanilla in Allseasons is pleased to announce the promotion of Max Wynn Davies to the role of Conference and Events Area Manager. Max joined the company in 2022 as Sales and Events Manager, where he quickly became a valuable asset to the team. Over the past two years, he has excelled in building strong relationships with both private and corporate clients, notably with the National Football Museum.

In recognition of his achievements and to further strengthen connections with venues and corporate clients in Manchester city centre, a new role has been created for Max. As Conference and Events Area Manager, he will focus on expanding Vanilla in Allseasons’ presence in the city, ensuring even greater success in delivering high-quality events and services. The company is excited about the continued growth of their events division under Max’s leadership.

Vanillainallseasons.co.uk

Synergy Beat Launch

Synergy Beat is an exciting new venture offering dynamic group drumming experiences for corporate team building, wellbeing, high-end private events, and retreats. In a time when remote work is rising, mental health concerns are growing, and employee retention is more challenging than ever, the need for meaningful, energising group activities has never been greater. The experienced team has delivered workshops across a wide range of environments, with a special focus on welcoming complete beginners into the joy of collaborative music-making. The benefits of group drumming are well established –reduced stress and anxiety, improved mood, stronger teamwork, increased confidence, and a boost in creativity.

In large organisations, interdepartmental conflict can be a significant barrier to success. Synergy Beat’s workshops feature six distinct groups of instruments, each representing a department within a company. As these groups learn to create a unified rhythm together, they’re building a model for crossfunctional harmony – where every part of the business moves in sync, like a well-oiled machine.

And here’s the bonus: the sessions are tax deductible under UK law, making them not only impactful but also cost-effective. Find

Elevate your brand image with professionally embroidered and printed hospitality clothing. High-quality uniforms that reflect your commitment to excellence. Make a lasting impression on your guests. Drumnagorrach Designs

Edinburgh Boat Charters - Corporate or Private

Sailing on our luxury catamaran “Edinburgh Castle” means enjoying an experience unique to the area. Relax or take the opportunity to be part of the crew. Join us for an adventure. 0131 554 9401 sales@edinburghboatcharters.com

Hotel Indigo Manchester Victoria Station

Hotel Indigo Manchester Victoria Station is located just 200m from Victoria Station and surrounded by iconic landmarks including the National Football Museum and AO Arena.

We confidently cater for anything from an intimate private meeting for a dozen delegates, to large exclusive events in Mamucium and Todd St Café.

Admin@manchestervictoria.hotelindigo.com 0161 359 7499 | www.manchestervictoria.hotelindigo.com

We deliver bespoke corporate events in the Lake District and North West, offering team building challenges, outdoor activities, corporate wellness, and stress-free event management.

Is there an opportunity in this year’s calendar for a 1 hour interactive, fun, informative deaf awareness workshop in line with the BSL Act 22 and your equality, diversity, inclusion and belonging commitments?

| 07867 792 782

Clayfield Farm Weddings, Events & self-catering accommodation, nestled at the foothills of the Yorkshire Wolds. A stone’s throw from Pocklington town. Venue Capacity 80 persons. Clayfield Farm Weddings Contact www.Clayfieldfarm.co.uk to complete the enquiry form Whether you are looking for your next corporate day activity or putting together an exciting plan for a stag or hen, clay shooting is the perfect answer.It’s a very sociable sport and provides a platform for groups to enjoy trials and tribulations together, exchange banter and generally have a great time. Hazelbank Shooting 07852 785 590 | info@hazelbankshooting.co.uk www.hazelbankshooting.co.uk

Hinsley Hall

www.theedinburghcanapecompany.com | 07923 547027 All freshly made to order, catering for all dietary needs

Mews - a modern event space located in the city centre of Edinburgh. Our dedicated team is here to create unforgettable experiences, ensuring that your corporate meetings, conferences & events are brought to life seamlessly. 4 meeting rooms available to hire, accommodating meetings from 1-60 people. www.themewsedinburgh.co.uk