H&EN March 2025

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On Location: Yorkshire It’s Showtime! * New customers only, order by 31st March 2025

ISSUE 105 • MARCH 2025

International Women’s Day – Gender Disparity Are You Greenwashing?

GDPR Update Better Networking Negotiating Sponsorships

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Win A Luxury Stay At Crow Wood Hotel & Spa

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HOSPITALITYANDEVENTSNORTH.COM

A NEW ERA FOR EXCEPTIONAL EVENTS AT MAR HALL

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Exclusive Offer Be among the first to host your event in our reimagined spaces. 24-hour delegate rates from £380 per person per night (April–September), including DBB, main meeting room hire, lunch, two tea & coffee breaks, and onsite AV. All rates include VAT.

For enquires and bookings, please contact janette.napier@marhall.com 07854 637920 | MARHALL.COM

CONTENTS: MARCH 2025 FRONT COVER FEATURE All You Can Eat

Go Outdoors

Tech Tight

Winning Collaborations

AND MORE

It Won’t Wash

Measuring Up

Competition

Taste some great event takeaway ideas with Eat My Logo, specialists in edible logo branded products. Page 37.

Mind the Gap

With International Women’s Day on the horizon we look at tackling gender diversity in the industry. Page 9.

God’s Own Country

From bustling cities like Leeds, Sheffield and York, to rolling moors and expansive coastal venues; Yorkshire attractions are drawing more and more events to the county. Starts page 10.

Winner, Winner!

Congratulations to Kath Bugg, who won an overnight stay for two, including dinner and breakfast, at Crowne Plaza Newcastle.

Bring your team together in the great outdoors with our rundown of some of Yorkshire’s top team building offerings for spring. Page 13.

We look at some of the most trusted event planning software that are designed to safeguard and protect your operations.

Page 41.

What is greenwashing and what can event profs do to avoid it? Page 26.

Chief Executive of EFS Sports, Elliot Stroud, offers his advice on navigating the best sponsorship package for your event.

Page 62.

Event profs have access to a myriad of digital tools that measure metrics to understand how their event performed and how they can improve next time; we round up some of the best. Page 51.

Culture Shock

Ellen Stone, Creative Director for Side Gallery & Cinema in Newcastle upon Tyne, offers advice on common pitfalls when it comes to cultural inclusion while planning an event. Page 27.

Win a luxurious overnight stay and dinner for two, worth £270, at Crow Wood Hotel and Spa Resort in Lancashire. Page 64.

Away Days

Thinking of an away trip? With St Patrick’s Day is coming up on 17th March, we check out some of the best event spaces the Emerald Isle has to offer.

Starts page 68.

Unlocking Potential

Mentorship programmes offering tailored support and career growth opportunities for event profs can really help both personal and industry growth.

Page 60.

Waste Not

We explore some of the best, easiest, and most effective ways to eliminate plastic waste at your next event. Page 36.

Show Stoppers

It’s a busy few weeks in the industry; take a look at what to expect from International Confex and CHS Leeds. Page 72.

Copyright JLife Ltd. All contents are copyright, all rights are reserved. No part of the contents can be reproduced without permission from the publisher. No responsibility can be accepted for inaccurate information supplied, & content supplied does not necessarily represent the opinion of the publisher. Editorial policies & magazine layouts are purely at the publisher’s discretion & no debate will be entered in to.

Our latest issue for Confex and CHS Leeds brings you news, views and features to help all you lovely event profs.

Yorkshire takes precedence for us this edition, with focus on super cities of Leeds, York, and Sheffield. We’re checking out cybersecurity, measuring the impact of your events and as International Women’s Day approaches, we speak with Dr Kate Dashper from Leeds Beckett University about the gender disparity in the industry.

With sustainability always top of mind, we meet the organisers inaugural Yorkshire Events Sustainability Showcase coming up in June, one to look forward to. Plus networking, GDPR, and greenwashing and you can win a stay in Lancashire at the luxury Crow Wood Hotel & Spa Resort!

Looking forward to catching up at the shows, or until next time…

. y d n a L ot i l l E Follow us on Printing by PMG Print Management

March 2025

3

Publisher

Elliot Landy

Features Editor Emily Stone

Design

Richard Shawcross

Senior Account Manager Editorial Assistant Adam Freedman

ABPCO Beam Ben Vollans Carmel Berke Caroline Gourlay Ellen Stone Elliot Stroud Erin Rooney ESSA EVCOM Hospitality Action

Ellie Tyson

Contributors

Joe Stoyles Kate Dashper Maria Dakova Mia Nick Lee-Rogers Nigel Smith NOEA Paul Hunter Peter Kerwood Sam Peters Sarah Thackary

Published by: JLife Ltd. Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. T: 0845 052 2911 F: 0113 262 5202 E: info@nutsforprint.co.uk W: hospitalityandeventsnorth.com

Consider one of the many new or renewed venues across the North for your next event.

HORSESHOE CAFÉ BAR, CATTERICK

Horseshoe Café Bar | Catterick Racecourse | Open now Catterick Racecourse offers more than just thrilling racing action – it’s also an ideal location for meetings and smaller conferences thanks to its picturesque, rural setting and excellent road access. With the recent opening of the Horseshoe Café Bar, there are now even more options for hosting gatherings. The completion of the £1.1 million refurbishment marks the final phase of a major transformation of the Paddock area and is part of larger investment of more than £5 million in the racecourse over the past six years.

The Horseshoe is a modern, stylish space equipped with a built-in AV system and a comfortable breakout area, perfect for hosting up to 100 delegates. Additionally, the grassed lawn and heated terrace provide extra space for delegates to network and unwind in a relaxed outdoor environment.

HYATT PLACE AND HOUSE, LEEDS

Moddershall Oaks Country Spa Retreat is set within a 72-acre estate in the Staffordshire countryside. This year, the venue will be opening Woodland Pods – a collection of uniquely designed luxurious pods. Available for exclusive hire as part of an event, each pod is thoughtfully equipped with modern amenities including comfy beds, blackout curtains, air conditioning, private bathrooms with bubble spa shower, luxury toiletries, flatscreen TVs, and much more. The pods will combine all the comforts you’d expect from a modern hotel with the tranquillity of a countryside retreat, easily accessible by the M6 and Stoke and Stafford rail stations.

The main events space – The Venue – was fully refurbished in 2024 and is modern and flexible with state-of-the-art AV, moveable walls, air conditioning, natural light, private bar, and starlit backdrop. Private use of The Venue includes some outdoor grounds which are ideal for team building activities.

The Acorn Suite is another events space; refurbished in 2021, it’s ideal for smaller meetings and intimate dinners.

Moddershalloaks.com

TESTBED | Leeds | Open now

Catterickbridge.co.uk

Moddershall Oaks | Staffordshire Spring 2025

MODDERSHALL OAKS, STAFFORDSHIRE

TESTBED, LEEDS

Leeds’ largest blank canvas venue, TESTBED, is redefining what an event space can be. With a flexible, industrial aesthetic and the ability to host anything from corporate conferences to highenergy music events, TESTBED offers a dynamic setting for every occasion.

The venue boasts a maximum capacity of 800 for theatre-style events, 400 for seated dinners, and 2,500 for music events, making it ideal for conferences,

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exhibitions, immersive experiences, and private functions. TESTBED’s adaptable layout allows for full venue hire or smaller, partitioned sections to suit your needs.

Whether you’re planning a product launch, a large-scale performance, or an intimate gathering, TESTBED provides a versatile, creative space that can be tailored to your vision. With high-spec production capabilities, on-site support, and a location just minutes from Leeds city centre, this venue ensures seamless execution for any event. Already a hub for cultural programming and innovative nightlife, TESTBED continues to evolve with each event it hosts. If you’re looking for a space that can shape-shift to match your ambition, TESTBED is ready.

Testbedleeds.com

Hyatt Place and House | Leeds March Hyatt Place and House Leeds blends comfort with convenience, ideally located just a three-minute walk from Leeds train station. Designed to cater to a variety of professional needs, the hotel features four fully equipped meeting rooms, complete with complimentary high-speed Wi-Fi and cutting-edge audiovisual technology. The versatile spaces consist of two Sovereign Rooms and two Aire Rooms, each offering a maximum capacity of 12 delegates in a boardroom-style setup, perfect for intimate meetings, brainstorming sessions, or executive discussions. Hyatt Place and House also offers comprehensive event planning services, supported by a dedicated host that can be available 24 hours a day, ensuring every detail is handled with care.

Hyatt.com/hyatt-house

Dakota | Newcastle | April Dakota Newcastle sets the stage for high end corporate meetings and professional gatherings. Step away from the mundane by elevating your next event in one of Dakota’s six unique event spaces, which can accommodate up to 60 delegates.

www.hospitalityandeventsnorth.com

NEW VENUES

Whether you’re planning a small executive meeting or a larger corporate function, these versatile meeting rooms are designed to suit a variety of needs and come equipped with state-of-the-art AV technology. Dakota also offers curated catering packages featuring menus created by the hotel’s skilled chefs. For delegates extending their visit, Dakota Newcastle has 116 luxuriously appointed bedrooms and suites, offering both comfort and style in the city centre.

Dakotahotels.co.uk

Mar Hall Golf and Spa Resort | Glasgow | Spring 2025 Following a complete redesign and renovation, Mar Hall will be reopening in the spring with an expansion that has completely changed the hotel. Events spaces available at the hotel include the large contemporary Morton House Ballroom has light modern décor, state-of-the-art technology, and ample space for up to 170 delegates. There is also the spacious Grand Hall and Burgundy Suite which both boast large windows, hanging chandeliers, and ornate ceilings which will add a touch of grandeur to your event. Add a stay in one of the 74 refurbished guest bedrooms – complete with new ensuite bathrooms – and treat your delegates to a chance to

unwind at the 18-hole championship golf course or at the luxurious spa.

Marhall.com

Crieff Hydro Hotel | Perthshire | Spring 2025 Crieff Hydro Family of Hotels, Scotland’s oldest registered trading company, is investing in a multi-million-pound project – lead by the Leckie family – to refurbish its flagship property. The renovation includes a new day-to-night bar, a speakeasy, and dining areas with innovative menus. This refurbished space will provide the perfect location for delegates to unwind, socialise, and network during their free time. The hotel boasts 11 versatile meeting rooms with the capacity for six to 600 delegates as well as over 900 acres of outside space to hopefully enjoy (weather dependant of course!). If it’s a private, intimate meeting you’re hosting, the Barvick room is flooded with natural daylight as well as the option to link with the Earn room if you’re looking for a collaborative business hub. Looking to host something bigger? Melville has its own bar, catering area, cloakroom facilities, and private entrance that’s easily adaptable for any event that you want to make an impact.

Crieffhydro.com

MAR HALL GOLF AND SPA RESORT, GLASGOW

March 2025

5

Fresh Faces

DAKOTA, NEWCASTLE

We have just what you need!

The Holiday Inn Newcastle Gosforth Park has151 spacious, well-appointed, recently refurbished bedrooms. Our Open Lobby concept is light, bright & vibrant – with a “dine where you like menu”.

With 10 versatile meeting & event rooms and catering from 10 to 300 delegates, this is the place to meet.

Plus 2 newly refurbished treatment rooms, pool, hot tub, steam room, sauna and fully equipped gym.

Holiday Inn | Newcastle | Gosforth Park, Great North road, Seaton Burn, NE13 6BP

0191 201 9988 | www.hinewcastlegosforthpark.co.uk 6

www.hospitalityandeventsnorth.com

NorthinBrief Hospitality Action Appoints Employee Benefits Advisor

Hospitality Action has partnered with Savoy Educational Trust to introduce a new benefits advisor role to support hospitality workers. Suad Hersi joins Hospitality Action as a benefits advisor who will focus on educating hospitality professionals about their entitlements, providing personalised guidance, and helping them navigate the often-complex government and corporate benefit schemes.

The appointment comes as Hospitality Action looks to further ensure that hospitality workers have access to the additional, readily available financial support that many don’t realise they are entitled to, helping them uncover vital benefits and entitlements that often go unnoticed.

Suad joins with a wealth of experience in the benefits sector, and this new role will help to enable workers to secure financial support for everything from tax credits to pension plans and disability allowances, significantly improving their financial wellbeing and in turn their mental health.

Mark Lewis, Chief Executive of Hospitality Action, said: “We’ve seen very quickly the positive impact that personalised benefits advice can have on hospitality workers.

It can be a minefield leaving many not knowing where or how to start. Financial assistance is one of the biggest areas of support that hospitality workers ask for when they contact us, and we’re proud to offer a service that helps ensure they can access invaluable support to which they are entitled. In partnership with the Savoy Educational Trust, we are helping to break down the barriers to accessing these vital benefits, improving the lives of those who are, and have been, the backbone of our industry.”

Event Footprints Launches Best Foot Forwards Event tech consultancy company, Event Footprints, has launched a series of six free webinars – Best Foot Forwards – hosted

by Founder of Event Tech World, Vanessa Lovatt, and Founder of Event Footprints, Rob Curtis. Each webinar will feature guests from the events world – whether a client, agency representative, or thought leader in the event tech industry – who will share their experiences and insights.

The webinars are designed to provide event planners, marketers, and agencies with the best insights into building engagement and achieving ROI throughout the entire event lifecycle, covering a range of specific subject areas.

The first webinar took place at the end of January; The Anatomy of a Printed Event saw Director of Experiential at Deliotte,

March 2025

Faye Carter, share her valuable insight and experiences.

To sign up for future webinars, visit Eventfootprints.com

Yorkshire Venues Merge The Pavilions of Harrogate and the Yorkshire Event Centre have been merged in a brand revamp to become the Great Yorkshire Events Centre. The venues – which have individually become known as The Halls and The Pavilions – are owned by registered charity, Yorkshire Agricultural Society, which has also been rebranded to create more synergy between all the businesses.

Both venues now combine under one brand and are based on the Great Yorkshire Showground which has 340 acres of green space – ideal for outdoor events.

Allister Nixon, Chief Executive of the Yorkshire Agricultural Society, said: “The rebrand will link the businesses and the charity closer together, so that clients know that when they book with us, they can fulfil their corporate responsibility and are contributing to a greater good as all profits from our events funds the work of the society.”

Bubble Agency Expands into Events Management Bubble Agency, a leader in PR and marketing, has announced the launch of Bubble Events – a new venture dedicated to delivering exceptional events that captivate, inspire, and connect. With this expansion into the events industry, Bubble Agency’s global team is set to leverage its expertise and extensive network to transform businesses in innovative new ways.

Bubble Events’ global team of experienced event planners offers a personalised service from the initial concept through to execution and post-event analysis. The company will offer a comprehensive range of event services for corporate events, product launches, bespoke experiences, trade shows, and more.

Sadie Groom, CEO of Bubble Agency, said: “With Bubble Events, we are extending the expertise and creativity that has made Bubble Agency a trusted partner for brands across the globe. Inperson events provide an unparalleled opportunity to create meaningful connections and unforgettable experiences that leave a lasting impact on individuals and businesses alike, and Bubble is the perfect company to provide this service.”

Events Industry Council Announces 2025 Board of Directors The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional

7

recognition, and standards, has announced the election of officers and directors to its 2025 Board of Directors.

In 2024, the EIC approved an expansion and restructure of the board to ensure ongoing continuity and representation.

The expanded board will have four directors, including the new position of treasurer who automatically advances to chair elect. In addition to seven atlarge association seats on the board, the slate will now include two at-large representatives from EIC’s corporate membership.

Senthil Gopinath, CEO of the International Congress and Convention Association, transitions to Chair of the EIC. With more than 20 years’ experience in the global meetings, association and leisure industry, Gopinath is known for leadership, passion, and commitment to the business events and meetings industry.

Senthil said: “I am deeply honoured to lead EIC’s Board of Directors during this exciting and pivotal time for the business events industry. I am grateful for the steadfast leadership of Past Chairs Ana María Viscasillas and Sherrif Karamat and am thankful for their ongoing support as we continue our work to advance our industry across all sectors for the benefit of all members and partners.”

All Party Parliamentary Group for Events Announces First Memberships The newly reconstituted All Party Parliamentary Group for Events (APPG) has announced its first batch of corporate sponsors and individual corporate memberships.

Membership organisation, beam, becomes the APPGs first corporate group member. Individual corporate members now also include Experience Oxfordshire, Raccoon Media Group, the Scottish Event Campus, Hire Association Europe, and event booking platform, Togather.

David Tremmil, incoming Vice Chair of beam for 2025 and Vice Chair of UKEVENTS, said: “Becoming the first group member of the APPG is a significant milestone for beam and our members and reflects our commitment to amplifying the industry’s voice. Key policy areas, such as updating SIC codes, streamlining visa schemes, and introducing an event tax credit scheme directly impact our 545 member agents, hotels, venues, and suppliers – and this sponsorship ensures that we represent their collective interests at the highest levels of government.”

INDUSTRY OPINION

Full of Promise Louisa Watson, Chair of beam Association, explains how the UK business events sector is shaping its future.

The UK business events market stands at a pivotal crossroads, facing unparalleled opportunities and significant challenges.

The industry is a cornerstone of economic growth and creativity, bringing people together to share ideas, foster innovation, and drive progress. It’s an extraordinary sector, resilient and uniquely peoplefocused, and its success lies in the power of collaboration.

This year presents new hurdles, including increased National Insurance contributions and higher tourist taxes or ETA fees – which now makes the UK one of the costliest destinations to enter. These changes add burdens for businesses and could hinder efforts to attract overseas events. Yet, even in the face of these challenges, there is enormous potential to showcase the UK as the world’s premier destination for events – if we work together.

beam is proud to become the first Corporate Group Member and play an active role in the newly reconstituted APPG for Business Events, working with and alongside UKEvents. This marks a significant step in advocating reform and gaining government recognition and support for the sector. beam remains deeply committed to this effort, ensuring the sector’s voice is heard and its critical importance to the UK economy is understood.

The UK business events sector has consistently shown its resilience. Whether weathering economic fluctuations, political uncertainties, or the aftermath of the pandemic, it has adapted and thrived.

This resilience is driven by beam’s shared commitment to delivering exceptional events for its clients. By pooling its collective expertise, resources, and ideas, it ensures that this commitment endures.

The strength of our industry lies in its people and their ability to create unparalleled experiences. Collaboration between venues, agencies, and suppliers is more vital than ever. This is an exciting time for the UK business events market, full of promise and potential. Together, we can find innovative ways to navigate these challenges and seize opportunities to strengthen the UK’s position on the global stage.

Beam-org.uk

Time to Talk In her first column as Chief Executive of the Meetings Industry Association, Shonali Devereaux, highlights the importance of open dialogue and collaboration to strengthen the foundation and future of business meetings and events.

Having taken the reins from Kerrin MacPhie at the end of last year, I am excited to introduce myself as the new CEO of the Meetings Industry Association (MIA).

As I step into this role, my priority is to understand how we can continue delivering meaningful support to event professionals across the UK. This includes identifying ways to navigate challenges and seize new opportunities, while also increasing government awareness of our sector’s economic impact to influence policy in our favour.

To achieve this, I encourage open dialogue with our community, ensuring that the MIA remains an indispensable resource for navigating the complexities of our industry.

We are actively creating new ways for

you to voice your questions, concerns and ideas more directly, such as our dedicated peer-to-peer groups. I am committed to expanding these opportunities throughout the year, strengthening two-way conversations to ensure our support remains relevant, proactive and truly reflective of your needs.

A key part of this ongoing dialogue will be our MIA Insights, which will continue to provide a vital understanding of the state of the sector. Our upcoming report will focus strongly on recruitment and retention, an area that has long challenged our sector and one we are determined to address. Collaboration will be key to uncovering effective solutions to areas such as these, and I therefore welcome your

8

continued engagement with our research and industry events throughout the year.

The work we do together is not just about advancing the MIA but is also about shaping the future of UK business meetings and events. By working together, I am confident that we can elevate the sector’s position further and ensure its contributions are understood and appreciated both regionally and nationally.

I look forward to collaborating with you all throughout this exciting journey.

Mia-uk.org

www.hospitalityandeventsnorth.com

INTERVIEW

Mind the Gap Caroline Gourlay discusses leading the UK Chapter of Women in Exhibitions and tackling gender diversity in the events industry.

Caroline Gourlay, recently appointed as the UK Chapter President of Women in Exhibitions, is no stranger to the industry.

With over two decades of experience, she has witnessed firsthand the evolving dynamics of the sector and the growing presence of women in various roles.

However, despite the strong female representation at entry levels, Caroline is keen to address the disparity that exists at the senior leadership and C-suite levels.

Her recent appointment comes at a crucial time with more focus than ever on diversity and inclusion.

Having been on the board of Women in Exhibitions for about 18 months, Caroline has already made significant contributions to the organisation. She admits that her decision to step into the role of UK Chapter President wasn’t taken lightly: “I’ve been in the industry for nearly 25 years,” she says, “and throughout that time, I’ve built a network that spans organisers, suppliers, and venues. It felt like a great opportunity to leverage my experience and knowledge to support the next generation of women in this industry.”

Her position provides a unique vantage point: “Most of our members are event organisers, and they tend to be quite siloed within their specific sectors. I sit in a fairly unique position where I know all parts of the ecosystem – from the organisers to the suppliers to venue operators – and it gives me a platform to advocate for change across the entire industry.”

Caroline’s focus as President is clear: she aims to expand the membership base of Women in Exhibitions, which currently stands at around 45 corporate members which represents over 500 women in the industry. But increasing membership is only part of the equation. She’s also determined to ensure members are engaging with the network and accessing its full suite of services, from networking events to mentorship programmes and professional development.

One of the key areas of focus for Women in Exhibitions under Caroline’s leadership

March 2025

is helping women navigate their career paths more effectively, as while at entry level 80% of event profs are women, at directorial level, this number shrinks to 20%: “There is still significant gender disparity at the senior leadership level,” she explains.

“Part of our role is to highlight career paths that might not be immediately obvious and ensure women feel empowered to pursue these opportunities.”

Networking and mentorship are central to this vision. Women in Exhibitions hosts several key events throughout the year, including a summer and Christmas party that brings together corporate members and facilitates industry-wide networking.

These events are designed to provide a comfortable environment for women, especially those new to the industry, to

The networking aspect can be intimidating. But if we create a buddy system or have regular opportunities to meet people from different companies, it becomes easier each time. forge connections and build relationships.

“The networking aspect can be intimidating. But if we create a buddy system or have regular opportunities to meet people from different companies, it becomes easier each time. It’s about building confidence and connections.”

The mentorship programme is another critical pillar of the organisation’s mission.

Caroline has personally benefited from the programme both as a mentor and a mentee. She emphasises the value of having external guidance and role models, especially in an industry where many people “fall into” event management by accident: “Having

9

someone outside of your company to offer a different perspective, to challenge your thinking, or to provide advice – it’s invaluable.”

Gourlay is also a strong advocate for flexible working arrangements, something she believes is essential in encouraging women to remain in leadership roles: “Since the pandemic, the conversation around flexible and hybrid working has been much more open. It’s no longer a taboo. The industry has shown that it’s possible to work effectively from home, and it’s not going to cause everything to fall apart. Women may take time out for things like maternity leave or to care for aging parents, and these gaps shouldn’t be seen as liabilities. In fact, they bring valuable skills like negotiation, time management, and conflict resolution.”

One of the strengths of Women in Exhibitions lies in its ability to collaborate with other organisations, as the challenges around gender disparity are too vast for any single entity to address alone: “There’s strength in collaboration,” Caroline says, noting that organisations like Pregnant Then Screwed and Flex Appeal are doing incredible work to promote flexible working policies. “We are all working towards a similar goal, and by collaborating, we can have a bigger impact.”

Looking ahead, Caroline is excited about the opportunities to influence industry-wide change: “We’re planning a leadership dinner in April where leaders from our member companies will come together to discuss gender diversity in the workplace.

The aim is to identify trends and explore how diversity can lead to better business outcomes.”

Womeninexhibitions.co.uk

ON LOCATION: YORKSHIRE

God’s Own Country We explore the attractions that are drawing event organisers to hold their events in the picturesque landscape of Yorkshire with two of the area’s biggest fans.

CLAIRE DANIELS

ANDREW WINTERBURN

Yorkshire has long been a sought-after destination for corporate events, offering a spectacular mix of stunning urban and rural venues, varied landscapes, and a wealth of local talent. Whether it’s a high-powered conference, a team building weekend, or an intimate meeting, this northern powerhouse county provides a rich array of venues and experiences to cater to every business need.

It is truly a unique destination that combines accessibility with inspiration, offering a diverse range of venues to suit any event style.

Andrew Winterburn, Director of Yorkshire Z’Own, notes the exceptional variety of venues available in the region: “When it comes to hosting unforgettable business events, Yorkshire stands out as a premier destination. From grand country estates to intimate boutique retreats, this region offers an unparalleled variety of venues that cater to every corporate need. For those seeking grandeur, Grantley Hall and Swinton Park provide an exquisite blend of luxury and heritage, while the newly opened Saltmoore on the rugged East Coast delivers a breathtaking setting for inspiring gatherings. Yorkshire is home to a diverse array of locations, including the magnificent Denton Reserve in North Yorkshire and the historic splendour of Castle Howard nestled in the Howardian

Hills. Over in East Yorkshire, Tickton Grange offers elegant country house charm.”

Yet, Yorkshire is not just about large-scale venues. Smaller, more intimate locations also have much to offer: “Smaller, exclusive venues like The Yorke Arms, available for private hire, offer a more personalised experience, perfect for intimate meetings or executive retreats.”

These smaller settings cater to clients seeking privacy, tranquillity, and a more tailored experience away from the hustle and bustle.

Beyond its grand estates and boutique retreats, Yorkshire boasts a wealth of truly unique settings. The region is dotted with castles, historic houses, and unique venues that provide a distinctive atmosphere for corporate gatherings.

Castle Howard, a historical masterpiece nestled in the Howardian Hills, offers an inspiring venue with its expansive grounds and exceptional architecture. Similarly, Denton Reserve in North Yorkshire is an elegant location that combines history with modern comforts, making it a perfect backdrop for both creative and formal corporate events.

The beauty of Yorkshire lies not only in its well-known venues but also in its abundance of lesser-known spots.

Whether in the bustling city of Leeds or the quiet countryside, there are countless venues that offer something special: “But – and it’s a big but – the real magic of Yorkshire lies in its hidden gems. Its vast network of unique, small venues set in idyllic landscapes, stunning castles and abbeys, and vibrant cities brimming with character make it a dream destination for corporate event planners.”

Yorkshire’s reputation as a desirable location for corporate events is also

10

bolstered by its connectivity and ease of access. The proximity to major transport links, such as Leeds Bradford Airport, makes Yorkshire a convenient destination for delegates coming from across the UK and beyond. As Claire Daniels, CEO at Trio Media, points out: “I regularly attend events at venues like Rudding Park and Grantley Hall that make the most of an idyllic setting with gorgeous food and spas, while also offering a great location for a corporate get together. Leeds city centre is also a great spot for everything from meetings through to team nights out.

As a business based in Yorkshire, I have the luxury of enjoying all we have to offer on a regular basis and everywhere is well connected.”

Yorkshire also offers an impressive range of local businesses, suppliers, and talented individuals who can enhance any corporate event. Claire adds: “There are also a number of great businesses, and lots of great talent here, that are worth collaborating with for events, whether you’re looking for speakers, sponsors or attendees.” From event planners to guest speakers, Yorkshire is home to a vibrant and collaborative community that can provide everything needed to make an event run smoothly.

Yorkshire’s combination of stunning landscapes, historic venues, modern facilities, and accessibility makes it an ideal choice for corporate event organisers.

Whether hosting a large conference, intimate board meeting, or team-building retreat, event planners are sure to find the perfect setting to suit their needs. As Andrew aptly puts it: “Yorkshire is so much more than you ever imagined” – it’s a place where businesses can meet, collaborate, and find inspiration in every corner.

Yorkshire.com

www.hospitalityandeventsnorth.com

PROMOTION

Race Day

Catterick Racecourse offers an excellent day out and a unique opportunity to entertain clients and delegates, all while enjoying the thrill of a top-quality race day. Expect a welcoming atmosphere and a dedicated, professional team who are there to make sure your day runs smoothly, and all your needs are taken care of.

With corporate hospitality packages that can be tailored to suit all tastes and budgets, year-round sponsorship and advertising opportunities to promote your business, and a distinctive and convenient venue for meetings and conferences, Catterick Racecourse provides everything you need for a memorable event experience.

01748 811 478 | info@catterickbridge.co.uk | Catterickbridge.co.uk

Unique venue for outdoor events, meetings, conferences, dinners and celebrations Ideal location close to the A1 and Scotch Corner Ample FREE on-site parking Bespoke packages tailored to suit your needs

The UK’s wackiest outdoor activities for grown ups

WWW.CATTERICKBRIDGE.CO.UK | 01748 811478 INFO@CATTERICKBRIDGE.CO.UK

Who says kids should get to have all the fun?

COMING UP IN MAY On Location: North West Unique Venues Scotland Team Building

Put your team forward to become The Ultimate Farmers Everyone can take part in these farm-inspired, wholesome activities Onsite home-from-home meeting spaces with wood burning stoves Home-reared BBQ food, with high welfare standards and sustainability at the forefront Experiences like no other, with something for everyone

01765 689007 www.farmadventure.co.uk info@farmadventure.co.uk

For more information contact Adam Freedman 0845 052 2911 March 2025

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PROMOTION

A Thoroughbred in the World of Corporate Events

Wetherby Racecourse is not only a premier horse racing venue but also an excellent corporate events destination.

Located in the heart of Yorkshire, Wetherby Racecourse offers businesses a unique setting for client entertainment, networking and conference events, and corporate celebrations. With its blend of thrilling racing action and state-of-the-art amenities, Wetherby Racecourse provides a memorable experience for companies looking to impress clients or reward employees.

Saddle up for seamless, high-impact corporate days out

The racecourse features a variety of raceday hospitality options, including private suites, luxury boxes, and fine dining restaurants. These spaces offer panoramic views of the track, ensuring guests can enjoy the racing spectacle in comfort. Corporate packages often include exclusive access to VIP areas, gourmet dining, private bars, and betting facilities, creating a sophisticated and engaging atmosphere.

We take the reins to steer your event

Wetherby Racecourse is known for its flexibility in hosting corporate events beyond race days. Its modern conference and meeting facilities and acres of outdoor space can accommodate business seminars, product launches, and team-building activities. You can be assured of top-quality catering, professional event services and customisable event packages, tailored to suit specific business needs.

Located in the Winner’s circle for accessibility

One of the key advantages of choosing Wetherby for business events is its convenient location, easily accessible from Leeds, York, and Harrogate, it offers excellent transport links to the major rail and motorway network and offers ample free parking, making it a hassle-free destination.

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Galloping ahead of the competition

The combination of a thrilling sporting experience, first-class hospitality, and professional event management service makes Wetherby Racecourse an ideal choice for businesses looking to create a lasting impression on clients and colleagues alike.

This unique venue is also perfect for those looking for an exciting alternative for their next conference or seminar.

Don’t let your next event stand at the starting gate, call us now on 01937 582035 to get moving!

Wetherbyracing.co.uk

www.hospitalityandeventsnorth.com

TEAM BUILDING

Farm Adventure

Experience the fun side of farming as a team!

Farm Adventure in Ripon offers a range of packages featuring some wacky farm-based activities which are designed to bring even the most introverted team members out of their shell. Try your hand at sheep gathering, tractor driving, and pig herding to get a taste of farm life and get competitive with some welly wanging or tug of war. Finally, after mucking around on the open hills all morning, enjoy a post-event bounty that’s fit for farming royalty, including home-reared pork sausages, juicy Hereford beef burgers, and delicious veggie burgers.

Farmadventure.co.uk

North Yorkshire Water Park

Situated on 70 hectares with scenic lakes and woodland outside of Seamer, North Yorkshire Water Park offers unforgettable team building activities that will guarantee a day filled with exciting challenges. From making a splash on the popular Aqua Park obstacle course and improving your balance and strength with paddle boarding, to taking a descent down the 250-metre long zipline, the park promises an unforgettable experience. The park has pre-build packages but is also able to customise the activities offered based on what best suits your team.

Northyorkshirewaterpark.co.uk

March 2025

The Coniston Hotel

Go Outdoors

Bring your team together in the great outdoors with our rundown of some of Yorkshire’s top team building offerings for spring.

With 1,400-acres to play with, it’s no surprise that The Coniston Hotel has some fantastic outdoor team building activities on offer.

Jump in the 25-acre lake for some water sports or try your hand at some clay pigeon shooting. For the ultimate thrill ride, check out the Land Rover experience. Buckle up in one of the venue’s brand-new Land Rover and Range Rover fleet and take to the tracks to try out Yorkshire’s famously rugged landscape firsthand, from grassy hills to rock crawls and even water crossings, all with the breathing views of God’s Own Country.

Theconistonhotel.com

Yorkshire Wildlife Park

Get crafty outdoors in this team building activity with a bit of bite. At Yorkshire Wildlife Park, your team will work together, or in competition, to create enrichment items for the park’s animals, developing your team’s co-operation, planning, and timemanagement skills. You can then watch the results of your creation as they are put to the test by the animals they were designed for, providing a rewarding experience at the end of your hard work, and also aiding the keepers in their mission to provide the best possible animal welfare.

Yorkshirewildlifepark.com

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Yorkshire Dales Bushcraft

Bring your team together out on the beautiful Yorkshire Dales, while you learn essential wilderness techniques to thrive in the great outdoors. Rely on your caveman instincts to win a fire making competition, find your way with navigation contests, forage for useful plans, or cook up a storm with workshops on wilderness cookery and campfire baking.

Or if you’d like a more wellness focused experience; guided meditation, forest bathing, yoga, and wildlife observations are also on offer.

Yorkshiredalesbushcraft.co.uk

ON LOCATION: LEEDS

Leeds Leads Find out why Leeds is leading the way for conferencing in the North.

Welcoming millions of visitors every year, Leeds is an exceptional city known to be one of the top 10 conference destinations in the UK. It’s an exciting city with a rich, industrial past with a reputation for its excellence in the world of manufacturing, healthcare, professional services, and digital. With an outstanding venue portfolio and a vibrant culture and a one-of-a-kind food and drink scene, the city is able to deliver a unique conference experience for organisers and their delegates.

Unique venues

The city has no shortage of venues with a difference to give delegates a memorable conference experience. No matter what the size, Leeds can accommodate thousands of delegates in a large setting, or a smaller affair with exclusive venue hire included. From historic buildings and traditional concert halls to theatres and museums, this compact city of unique venues is the place to host a business event like no other.

Newcomer TESTBED provides a “versatile blank canvas space designed to inspire creativity and foster cultural expression”, its passion is to create a truly unique and bespoke conferencing experience.

Accommodation options

The city has plenty of accommodation options all within easy to most conference venues. Hosting a VIP? There are a whole host of luxury hotels. Voted one of the best hotels in Leeds, delegates can experience luxury accommodation and impeccable service at the Dakota Deluxe close to the business district.

If you’re hosting a residential conference, The Queen’s Hotel is located right next door to Leeds Train Station and has the largest conferencing and banqueting facilities in the region. Bulk-booking accommodation for delegates is also

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a popular option in Leeds with the Doubletree by Hilton offering a waterfront location with over 300 bedrooms. Or opt for the Marriott which is the brand’s flagship hotel in the North. Plus, this spring, Hyatt House is set to open its doors in the city centre with another 300 rooms, perfect for delegates.

Foodie capital of the North

Leeds has a growing reputation for being the foodie capital of the North, filled with thriving independents and big-name favourites, with fresh, local produce – perfect for catering events or delegate dinners.

The city offers an exceptional dining experience, from luxury dining to living like a local. Fantastic independent choices are on every corner; perfect for private dining events or a relaxed delegate dinner following a day of seminars.

Only in Leeds

Leeds is not just a hub for business; it’s a treasure trove of unique experiences that delegates will only find in Leeds. Filled with entertainment, the city is home to Hyde Park Picture House – the only remaining gaslit cinema in the world. Plus, Leeds West Indian Carnival graces the streets of the city with a vibrant Caribbean celebration every summer.

Travel by water taxi to the Royal Armouries, home to one of the largest collections of arms and armour in the world, while Europe’s largest stained-glass roof can be seen running the full length of Victoria Quarter – one of the most elegant Victorian shopping arcades you will ever see.

For more information, contact Conference Leeds on info@conferenceleeds.co.uk or visit Conferenceleeds.co.uk

www.hospitalityandeventsnorth.com

Experience the Leeds Marriott Hotel

leedsmarriott. com

0113 871 5999

Choose Leeds Marriott Hotel for your next event, with refurbished conference space for up to 300 guests, a new executive lounge and modern bedrooms.

INFO@BLUEPEPPERCATERING.CO.UK WWW.BLUEPEPPERCATERING.CO.UK

Contact the hotel’s sales team to find out more: leeds.events@marriotthotels.co.uk

CULTURE | CONTENT CREATION | EVENTS CULTURE - CONTENT CREATION

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Call us today on 0845 052 2911 email: elliot@nutsdigital.co.uk for a free no obligation meeting!

• Leeds’ Largest Blank Canvas Venue – up to 2,500 capacity for events of all kinds • Perfect for: Conferences & summits, exhibitions & trade shows, workshops & training events, award ceremonies & galas, filming & media events, immersive & experiential events, hackathons & innovation labs, hybrid & virtual events

Decor Event Equipment Hire

Providing stunning enhancements to any venue with our lighting, dance floors and photo booths. Offering the highest standard of service with over 10 years’ experience.

• Full & partial venue hire available – spaces to suit different event sizes • Easily accessible location – in Leeds Southbank • Download our brochure today! – www.testbedleeds.com events@testbedleeds.com

01274 952 212

0113 403 4463

March 2025

info@decor-event-equipment-hire.co.uk decor-event-equipment-hire.co.uk

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INTERNATIONAL WOMEN’S DAY

Leading Ladies It’s International Women’s Day on 8th March; Professor Kate Dashper from Leeds Beckett University gives us her insights into gender differences in the industry and how they can be rectified.

Every year, the world comes together to celebrate International Women’s Day; but in an industry where 80% of its workers are female but only 20% of senior/leadership roles are filled by women, it’s clear that more needs to be done for complete equality, beyond celebrating women one day a year.

Professor Dashper is a Professor at the School of Events, Tourism, and Hospitality Management at Leeds Beckett University and one of her many expertise is gender studies. She explains why senior roles in the industry are disproportionately male dominated: “A big barrier for women is balancing work with caring responsibilities.

Of course, it’s not only women do this, but it tends to still be that women are mostly responsible. Events are quite unpredictable hours and often involve a lot of travelling which can be difficult if you have children but to climb to more senior positions, you really need to do those things.

“There are also still implicit barriers and stereotypes in society and the industry surrounding networks. A lot of the events world is very much ‘who you know’ and these networks perpetuate themselves.

It isn’t necessarily deliberate, but we gravitate to people who we trust, which makes networks that tend to be full of similar people.

Kate believes that there’s no quick solution to gendered issues in the industry but talking about them is a good way to start: “A few years ago, gender and women in events was a hot topic, and that’s reduced a lot recently. There are events and panels that have already discussed gender so are now looking for something different, but the issues are still there; there’s just a lot less focus on it.

“People are very nervous talking about gender and any other forms of diversity.

We tend to see it discussed on an individual level but not organisational.

While it is great to have role models and examples of women doing well, the issues are more embedded. I don’t think the events industry is particularly bad; this is a society wide issue.”

Although it doesn’t hold all the answers to gender equality, International Women’s Day is an ideal starting point for companies to start a conversation: “I do think it matters that businesses do something to celebrate their female employees – which they should be doing anyway – but it’s a difficult one because compartmentalising it to one day is quite problematic, especially when it’s only done for promotional purposes.

It’s also important that not too much of the work for International Women’s Day is left for women to do, it should be an

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organisational responsibility.”

The industry is constantly improving, but there’s still work to be done: “There have been improvements over the years, and the events sector has the capacity to be a leader in this area, because there are so many women, and there are lots of women doing well at all levels. But there are more structural issues, and it would benefit men and women if we were better at finding ways to balance care responsibilities and professionalism at the highest level; we need to remove this idea of if you’re not a full-time worker, you’re not as committed or suitable for a leadership position.”

Looking ahead to the future, Kate believes that young people are one of the key forces to make a change: “With more young people coming into the industry, we’re seeing a real generational shift – which is great! One of the best ways organisations can address gender inequality at senior level is to support young women coming into the industry.

A lot of my students have said that they don’t want work to be everything, so to attract and keep young people in the industry, they need to be shown that work is a part of life and not a whole life!”

www.hospitalityandeventsnorth.com

BIG SCREEN B I G I M PAC T SHOWCASE CINEMA DE LUX LEEDS YO U R P R E F E R R E D C H O I C E F O R • Bringing presentations to life on the big screen

• Traditional cinema snacks and catering menus

• Conferences with unobstructed views

• Private movie screenings and red-carpet events

• Events with large breakout spaces

• 15 more great UK locations available for hire

conferencesuk@national-amusements.com

showcasecinemas.co.uk

PROMOTION

ROYAL TREATMENT Discover why The Royal Armouries and New Dock Hall could be the perfect venue for your next event.

The Royal Armouries and New Dock Hall is the largest dedicated conference, event, and exhibition space in Leeds, offering top-tier facilities for conferences, exhibitions, awards, and corporate events, with capacity for 20 to 2,500 delegates, and over the years, Royal Armouries events have delivered £59 million to the wider Leeds economy. Set beside a picturesque waterside setting, it’s just a 10-minute walk from the train station and has an on-site car park.

On 25th March the Royal Armouries will once again be hosting CHS Leeds and is happy to welcome back the event for its 14th year. Last year’s £1.25 million refurbishment has transformed the event spaces, introducing new suites that resemble cosy and comfortable lounges rather than formal office spaces.

Designed with creativity and innovation at the forefront, these areas offer flexible setups that can be tailored to any event’s needs. Whether it’s a cabaret-style layout for interaction, a boardroom for smaller meetings, theatre-style for larger gatherings, or U-shaped for intimate discussions, many of the rooms can accommodate a variety of layouts.

Each space is designed with sustainability in mind, featuring natural textures and a warm, neutral colour scheme, complemented by occasional pops of colour. This creates a relaxed and collaborative atmosphere with the latest technology, most spaces are equipped with data projectors, built-in 85” LED TVs with wireless and HDMI connections, and an integrated PA system.

Several of the venue’s rooms have been renamed to reflect the area’s rich history,

paying homage to inspiring women, previously overlooked figures, and unsung heroes of the city. One of the highlights is the Pearl Suite – with a capacity of up to 200 delegates – a renovated space on the museum’s first floor, which includes a private dining area and stunning floorto-ceiling windows with views over Leeds Dock. It’s perfect for smaller conferences, business breakfasts, intimate banquets, or Christmas parties, and makes an excellent space for break-out sessions or networking during exhibitions and conferences. The suite is named after Pearl Witherington, a British agent in France during World War II, who worked with the French Resistance in espionage, sabotage, and reconnaissance efforts, providing crucial support to the Resistance with supplies dropped from England.

barbeques and has already catered for several large commercial events.

With 13 flexible rooms, a stunning waterfront view, and the iconic Royal Armouries Museum, it’s clear why the Royal Armouries and New Dock Hall has been the go-to venue for hundreds of thousands of delegates in Leeds for nearly 25 years.

Royalarmouriesevents.co.uk

For larger events, the main halls house a capacity for 1,000 in theatre style, 1,500 in reception style, or up to 2,500 delegates combined. The halls are ideal for big conferences and will be hosting many large events throughout this year, such as Design Festival North, the UKREiiF conference, and CHS Leeds. Additionally, the venue also offers The Square, an outdoor space by the tranquil waters of Leeds Dock for an immersive addition to corporate celebrations and summer

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www.hospitalityandeventsnorth.com

We’re social

We are a UK leading conference & events team with a reputation that has been built on a breadth of knowledge, experience and an understanding of what our clients need for the ideal event.

Conferences, banquets, exhibitions and events from 20 to 2500 delegates 2707m2 flexible exhibition space Two theatres & multiple break-out rooms On site parking for 1650 850 Hotel rooms within 5 minutes’ walk Five airports under an hour away and great motorway links

For more information, email venuehire@armouries.org.uk or call 0113 220 1990

GDPR

Safe Bet We’re all aware of GDPR and the laws surrounding it, but what’s changed since it was passed in 2018 and how can event profs continue to be completely compliant?

GDPR has been a hot topic in the industry since it was enacted by the European Union in 2018. The General Data Protection Regulation is a data protection law that safeguards the privacy and personal data of individuals. It establishes strict guidelines for how businesses should handle, process, and store personal information and gives individuals greater control over their own data.

In the seven years since GDPR came into effect, enforcement has strengthened, with regulatory bodies issuing substantial fines for non-compliance. High-profile breaches from large companies such as Amazon and Meta have highlighted the risks, pushing businesses to prioritise data protection more than ever before. With enforcement becoming stricter and fines reaching billions, GDPR compliance is no longer optional – it’s a fundamental aspect of responsible business operations in this digital age.

The rise of AI has also influenced data protection; advancements in artificial intelligence and data analytics have raised new questions about compliance.

AI systems must integrate security measures and maintain accountability through record-keeping and impact assessments. GDPR grants individuals rights such as data access, portability, explanation of AI-driven decisions, and the right to request data deletion, ensuring transparency and user control over personal information.

What can we expect for the future of GDPR? October 2024 saw the UK’s latest plan to reform the data privacy landscape arrive in the form of the Data (Use and Access) Bill (DUA Bill). Currently at the report stage in the House of Lords, the DUA Bill is not an all-singing, all-dancing reform

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of UK data privacy law; the bill represents an evolution of the existing landscape.

While it’s still unclear what this will mean for the future of data protection laws in the UK, watch this space!

The events industry is built on data – delegates’ names, email addresses, payment details, and even behavioural data collected from apps and digital platforms. Staying compliant with GDPR isn’t just about avoiding fines – it’s about building trust and reputation. Here H&E North HQ, we’ve seen firsthand how easily a GDPR mistake can happen. We’ve received numerous press releases where recipients were accidentally Cc’d instead of Bcc’d. While this may be a minor oversight, it’s these small errors that can lead to costly consequences under GDPR regulations – make sure it’s always in the back of your mind!

Taking proactive steps to adhere to GDPR laws is essential for continued transparency and accountability. Conducting regular data audits to keep track of what personal data is collected, how it’s stored, and who has access to it will allow for a clear and concise oversight. Implementing strong and robust third-party agreements with vendors and partners is also crucial, as their handling of delegate data can directly impact your compliance status; to avoid facing liability for external mishaps, verify that all involved parties follow proper data protection protocols. It’s also a good idea to provide transparent privacy policies to ensure that delegates fully understand how their data is being used and processed.

Visit Ico.org.uk for GDPR guidance and resources.

www.hospitalityandeventsnorth.com

ClientNews

eight years, having originally commissioned its AV installation and integrated video conferencing and Wi-Fi solutions. The business has recently won new in-house contracts; a testament to the stellar support the team provides.

Expansion for Fastlane Displays This year is set to be a year of expansion for Fastlane Displays. The business has built a longstanding reputation for its knowledgeable and friendly service since its inception is 1997, but rather than resting on its laurels, Fastlane Displays is set to expand on its current offering to provide clients withmore options than ever. Chief among the additions is the much requested Black Poster Board Hire Stock, which acts as an excellent background for printed posters, branding and as a room divider or partition wall. Thanks to the sturdy connective system and freestanding feet one system can provide a multitude of uses.

For more details, visit | Presentcommunications.com

Rothwell Hotel Associates Launches Mike Rothwell has over 30 years of experience in the hospitality industry, building a proven track record of helping hotel owners, operators, and investors improve performance and navigate complex challenges.

He has recently announced the launch of his own hotel asset management company – Rothwell Hotel Associates (RHA).

Another standout product is the E-Poster Touchscreen System Hire combined with sustainable branding options. Fastlane Displays has custom designed the systems for the events market and the high spec systems are ideal for handling E-Poster files at conferences. They can also be used to engage your delegates with interactive elements, such as PowerPoint, demonstrating a website, app, or social media feeds.

With this new venture, Mike will provide expert hotel advisory services independently, alongside a carefully selected network of highly trusted industry professionals. RHA’s mission is to help hotel owners and investors maximise revenue, control costs, and navigate the evolving landscape of the hotel sector.

The expansion will also see the boosting of hire stocks to have the capacity to supply larger events than ever before.

Mike’s areas of expertise include hotel asset management, operational efficiency and strategy, financial performance optimisation, strategic hotel investment, capital planning and investment advisory, hotel operations, revenue management, and market analysis and competitive positioning.

Fastlanedisplays.co.uk

Event Transformation by Exclusive Entertainments Exclusive Entertainments is a leading provider of lighting, sound, audiovisual equipment, illuminated dance floors, power distribution, staging, and event production. Located in Harrogate, the company serves clients across the north of England, offering a wide range of services and products for events, corporate functions, and venues.

Whether you’re looking to improve the profitability of your hotel portfolio or seeking strategic guidance in an ever-changing market, RHA will collaborate with you and deliver personalised solutions that create significant results.

Mike@r-ha.com | 07788 447 374

As well as providing high-quality equipment, Exclusive Entertainments offers a team of skilled professionals who are dedicated to ensuring the success of your event. A project manager will oversee the entire production process, keeping everything on track and guiding you through each stage.

The experienced build crew handles all aspects of setup, from staging and rigging to screens and PA systems. Once the event has ended, the team will carefully dismantle everything, leaving you free to focus on your delegates and ensuring a seamless and worry-free experience from beginning to end.

With over 30 years of industry expertise, Exclusive Entertainments is equipped to handle any event, large or small, with the knowledge and resources needed to deliver exceptional results.

Exclusive-entertainments.co.uk

Present Communications Offers Top Tech Present Communications delivers comprehensive services for live, virtual, and hybrid events, integrating technical expertise with creative solutions. With 18 years of experience and over 1,500 live streams to boast of, the business is trusted by some of the world’s biggest brands.

Among a range of services, the team are experts in audio-visual support, filming, and broadcasting, offering remote capabilities for presenters and connectivity solutions via 5G, Starlink, and fibre.

Perfect for those holding global events, Present’s multilingual services enhance global reach with closed captioning, sign language interpretation, and translation, and the highly-skilled team also provides virtual studio setups, ensuring seamless integration across locations.

Present also offers flexibility in working with a venue’s existing equipment or supplying its own, ensuring the best possible outcome for every event. Its in-depth knowledge of venue operations allows it to work more efficiently, offering valuable assistance with technical issues, planning, purchasing, and sales. This collaboration not only improves event experiences but also brings financial benefits to venues. As a prime example, it has supported 15 Hatfields for over

March 2025

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ON LOCATION: YORK

Meet in History

Make It York explains the charms one of the UK’s oldest cities has to attract event organisers.

A meeting place for over 2,000 years, York is one of England’s finest and most beautiful historic cities – always reinventing itself while never forgetting its past. Cobbled medieval streets and iconic buildings tell the stories of York’s people and its history; today, heritage and innovation combine to create a worldclass destination for business events and conferences.

direct rail connections and travel from London to York taking less than two hours, York is a well-connected city that’s easily accessible from across the UK. The city is home to the National Railway Museum, an ever-popular destination for visitors and an inspiring backdrop for business events with its large galleries and spacious halls, and this year, the venue is reopening with its brand-new spaces.

Creativity

Leisure

York is the UK’s first and only UNESCO Creative City of Media Arts, and as one of 12 UNESCO Creative Cities in the UK, is part of a network of global cities that have identified creativity as a strategic factor in sustainable urban development.

York is a hotbed of creative talent and digital innovation; the creative industries represent the fastest growing area of the York economy, making the city an ideal events destination for the creative sector.

With a plethora of art galleries, museums and unique creative venues such as SPARK:York or many of the historic halls and churches, creativity is front of mind in the amazing city to help you find a unique event venue that will leave a lasting impression.

Between events, York has so much to offer. Visitors can walk across York’s walled city centre within 20 minutes, with iconic landmarks and popular award-winning attractions dotted in between. Learn about the city’s sweet history at York’s Chocolate Story, come face-to-face with Vikings at the JORVIK Viking Centre or explore York Minster, one of the world’s most magnificent cathedrals.

There are over 500 4/5-star bedrooms within a few minutes from the main train station, including The Grand, York, The Milner York, and Malmaison York, all offering exceptional meetings spaces. In addition, you’ll also find Hilton York and Radisson York within a short distance thanks to the city centre’s compact size.

Innovation

When it comes to food and drink, there are plenty of delicious award-winning restaurants, bars, pubs, and cafes within the city walls for visitors to truly make the most of their time.

York St. John University and University of York are regularly voted as two of the best places to get a creative degree, as well as being in the centre of a unique circular bioeconomy innovation cluster.

The city’s knowledge-driven economy is among the strongest in the UK with a solid reputation for research, development, innovation and academic excellence.

Both world-class universities provide a series of amazing on-campus venues for a wide range of events, from conferences to networking events.

Make It York

Planning your event in York has never been easier! Use the convenient ‘Venue Search’ tool to discover the perfect location for your next event. Plus, the ‘Event Planners’ Toolkit’ is packed with valuable resources to streamline your conference communications and help your delegates make the most of their visit to York.

Connected

The city sits at the heart of the UK’s largest rail cluster and is home to leading rail companies and innovative subsector specialists. Outside of London, no other city can match York for its rail connections and efficiency. With 140

Plan your event: visityork.org/conference Get in touch: info@visityork.org

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www.hospitalityandeventsnorth.com

Historic and Stunning •Flexible, accessible venue for weddings, conferences, corporate events and award ceremonies •Full audio-visual equipment and technical support •Buffet, grazing, and formal dining options

National Centre for Early Music, St Margaret’s Church, Walmgate, York, YO1 9TL 01904 632220 | events@ncem.co.uk www.ncem.co.uk/conferences

SIMPLE MADE PERFECT

The Industry’s Leading Corporate Hospitality Magazine in Your Area

• 151 newly refurbished bedrooms including luxury suites with views of the racecourse • 13 flexible private meeting and events spaces • Nestled on five acres of lush greenery and landscaped gardens.

• Fitness centre, tennis court, indoor pool and spa • Cast Iron Bar & Grill • 160 car park spaces

TO FIND OUT MORE ABOUT THE CORPORATE HOSPITALITY MAGAZINE FOR THE MIDLANDS, NORTHERN ENGLAND, NORTH WALES & SCOTLAND

Delta Hotels by Marriott York Tadcaster Road | York Contact our team on 01904 701000 or dhr.lbayd.events@deltahotels.com

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PROMOTION

Perfect Places Academic venues usually offer an exceptional range of venues designed to meet the diverse needs of conference and event organisers. With over 200 spaces available across its campuses, York Conferences and Events is no different, overseeing a portfolio that combines state-of the-art facilities with inspiring settings, making it an ideal choice for large events and conferences.

Among these, meet the five stand-out venues that offer a unique blend of innovation, history, and flexibility, each contributing to the university’s mission of fostering collaboration, knowledge exchange, and business growth.

Central Hall

Central Hall, one of the University of York’s most prominent buildings, is a key venue for large conferences, concerts, and award ceremonies. Located on the University’s West Campus, this iconic structure has hosted a variety of events from Beyond The Barricade, to the London Film Orchestra and the annual Graduations Ceremonies at the University. Its position by the lake provides a scenic backdrop, while covered walkways connect it to the rest of the campus, creating easy access for delegates. The venue itself is a tiered auditorium with a capacity of up to 1,028 delegates, and it is equipped with a professional lighting rig, sound system, projection, and AV facilities. The adjacent Exhibition Centre, with its expansive 900 sq. metres breakout space, offers further flexibility for conferences, allowing organisers to combine spaces for larger events or smaller breakout sessions.

The Guildhall

More than simply a beautiful historic building, The Guildhall is a physical embodiment of the University of York’s dedication to community partnerships and enterprise development.

Located in the heart of the city of York, The Guildhall provides a dynamic environment where businesses, academics, and entrepreneurs can converge. It’s a place where knowledge exchange flourishes, inspiring conversations that lead to new ventures and collaborations.

The recently renovated Guildhall’s Main Hall offers the perfect blend of modern facilities and historic architecture, with its stained glass window from the 1800s offering a stunning backdrop for concerts, expos, award ceremonies or events, as seen for York Fashion Week.

Spring Lane Building

The Spring Lane Building, located at the heart of the university’s West Campus, offers a modern, flexible environment for meetings and conferences. This purpose-built facility is home to a 350-seat lecture theatre, 26 seminar rooms, and multiple breakout spaces. Designed with state-of-the-art audio-visual technology, it is equipped to host large events both in person and hybrid. Its versatile meeting areas make it a perfect choice for a range of events, and the modern design provides a welcoming and bright atmosphere for delegates, while the expert technical support team and dedicated conference coordinators ensure a smooth event experience.

Ron Cooke Hub

Situated on the university’s Campus East, the Ron Cooke Hub is an innovative venue designed to inspire creativity and collaboration. Its open, airy atrium and modern design make it a distinctive setting for any event. The hub features a tiered lecture theatre with a capacity for 234 delegates, as well as a variety of casual and formal meeting rooms. One of the standout features is its lakeside location, with floor-to-ceiling windows offering panoramic

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York Conferences and Events: bringing big ideas to life in exceptional event spaces at the University of York. views of the water. The venue is home to floating lakeside pods, which provide unique breakout spaces. These pods, along with exhibition space and the variety of rooms available, make the Ron Cooke Hub an excellent venue for events that aim to foster interaction and innovation.

Exhibition Centre

The Exhibition Centre, located adjacent to Central Hall, offers a 900 sq. metre flat-floored exhibition space ideal for large exhibitions, trade shows, and product launches. This venue boasts three tiered lecture theatres, one of which with a capacity of nearly 300, and six flat-floored breakout rooms, providing flexibility for events of various sizes and formats. Whether hosting a conference with multiple breakout sessions or an exhibition with interactive displays, the Exhibition Centre is super flexible and accessible with its free parking on-site.

Its lakeside setting adds a unique touch to any event, creating an inspiring environment

for delegates. It is well-equipped with partition walls that allow the space to be adapted, providing flexibility while the nearby Galleria Dining offers catering options.

Yorkconferences.com Contact: conferences@york.ac.uk to bring your large-scale event to life.

www.hospitalityandeventsnorth.com

EVENT VENUES

Red Alert According to Eventbrite, the UK is home to more than 10,000 conference venues. The right choice is so important, so what are the red flags that may come up? seem breezy and promising you the earth?

Consider how good you think the customer service is you’ll receive, as you don’t want to be ignored, get hit with a heap of hidden costs further down the line, or have all of those things you agree on dissolve into empty promises.

Nick Lee-Rogers, the Head of Experiential at Hatch, a Leeds and London-based event agency knows a thing or two about venues.

Nick has been delivering live events for the best part of 15 years across everything from small pop-ups and gallery spaces, to having the run of Hammersmith Apollo for a week to launch the Nintendo Switch console.

Naturally, with such a wealth of experience, Nick has plenty of tips to offer when it comes to what watch out for when venue viewing.

Seems a bit odd when the focus is on the venue, but in an industry which relies on face-to-face interaction, rapport with the venue contact is key. Your venue contact will be the main conduit to making sure your event is a success, so you need to be confident they will deliver for you. Do they seem interested and care about your enquiry and business? Are they knowledgeable about the venue and can answer all of your questions? Or do they

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Accessibility must be considered, and you need to make sure there are ramps, wheelchair access points, considerations inside the event and suitable facilities. Is the venue up to scratch on this?

Tricky logistics

The boring yet fundamental bit! Can you physically get everything into the space that you need to? Will your van fit? Is there a goods lift or will you be left having to heft countless heavy items up flights of stairs? Installation and de-rig account for a relatively high proportion of event time, so ironing this out immediately on a site visit is vital to help save you time, and money.

Supplier inflexibility Poor rapport

Access no areas

Do you have a choice of suppliers or can bring in your own team? Or is there one single preferred supplier you are forced to use at a venue? I’ve had my share of good experiences, but often I find with preferred suppliers you pay a high premium for their services, and they can be a bit complacent. Sure, they know the venue, but they’ll be recycling the same kit and ideas for countless other clients, which in turn stifles creativity and the ability to deliver something different for a client, despite paying a premium.

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Off the grid

Location is obvious, so why isn’t this higher up the list? For me, the other points are far more important, as for the right venue people will be willing to travel. But it does need to be considered depending on who is coming to your event. How will guests get there? What are the transport links like? What is in the surrounding area? For example, if you’re hosting a high-profile event for a booze or gambling client, the last thing you want is for their logo to be plastered over a venue next to a school!

Not got that feeling

Go with your gut. Some things just feel… right. Others just don’t. If you don’t get the feels, your delegates likely won’t as well.

Trust yourself.

SUSTAINABILITY

What is greenwashing and what can event profs do to avoid it? We find out and get some industry experts to weigh in on the topic.

It Won’t Wash ERIN ROONEY

base of environmentally conscious consumers while ticking the net zero boxes. But it comes with significant ethical and reputational risks; misleading consumers and undermining trust in the brand.

So, what can be done in the industry to combat greenwashing? Erin Rooney, Chief Marketing Officer at Prismm (formerly Allseated), gives her thoughts: “Greenwashing in the events industry is a growing concern, as some companies overstate their sustainability efforts to appeal to environmentally conscious clients. Whether it’s making claims like ‘ecofriendly’ without substantiating actions, using token measures such as recycled materials while overlooking broader environmental impacts, or offsetting emissions without addressing root causes, there are many ways a company can create a false perception of being ‘green’.

SARAH THACKARY

You’ve heard the term “greenwashing” right?

But what exactly is it?

The term was first coined in 1986 when Environmentalist, Jay Westerveld, published an essay critiquing the practice of encouraging hotel guests to reuse towels under the guise of sustainability – a policy still widely implemented in hotels today. Westerveld argued that the initiative primarily served to reduce hotel costs, with little to no environmental benefit.

Greenwashing is when an organisation gives the impression of being more environmentally responsible than it really is. This tactic makes sense from a business perspective – presenting your company as eco-friendly can attract more customers, provide a competitive advantage, and help you tap into a growing

“To combat greenwashing and reinforce genuine sustainable measures, focus must be switched to educating ourselves and our clients on the difference between authentic sustainability and false claims. This change can include reducing waste, opting for digital floorplans and invites, and sourcing event and food supplies locally. The more aware event professionals and clients become, the more sustainable our industry will become.”

A key step to avoid greenwashing is to do your research; if you’re making an environmental claim, you should know exactly what it is that you’re saying. Don’t just include buzz words because they sound good, look them up and get to know exactly what they mean. And question what your suppliers are claiming; if it sounds too good to be true, it probably is! Ask for evidence to back claims up – if they can’t provide this, then it might be worth looking elsewhere.

of BeaconHouse Events said: “It’s rare that an organisation sets out with the intention of greenwashing, but it’s an easy trap to fall into when things get busy or there are unseen barriers along the way. No one is doing sustainability perfectly and I would encourage any organisation starting out on that journey to be realistic with their ambitions and do their best to achieve it, rather than getting caught up in big promises.

“It’s tempting to overstate the impact you have had or what you have delivered to ‘keep up’ or ‘out-green’ the competition, but that can discourage other organisations from being confident enough to take those important first steps or celebrating smaller wins. While it’s worthwhile having a vision and setting targets, it’s ok to be open and admit that you don’t actually know how to achieve them at the start. It’s often about the journey and taking action. We’ll gain much more ground as a sector if we have authentic conversations about where the challenges have occurred, and what we have learned from them, rather than only reporting on what we think will make us look good.”

The pressure to appear green may be strong, but the long-term damage from greenwashing undoubtedly outweighs any short-term gains. Responsible business practices and transparent communication are the only sustainable paths.

Sarah Thackray, Co-Founder and Director

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www.hospitalityandeventsnorth.com

CULTURAL SENSITIVITY

Culture Shock Ellen Stone, Creative Director for Side Gallery & Cinema in Newcastle upon Tyne, offers advice on how to avoid common pitfalls when it comes to cultural inclusion.

Cultural sensitivity is a crucial component in planning that ensures inclusivity and respect for diverse audiences. Ellen Stone, Creative Director for Side Gallery & Cinema in Newcastle upon Tyne, defines cultural sensitivity as: “The intentional policy of respecting and thoughtfully integrating diverse customs, beliefs, and lived experiences into your events.”

There are several common missteps that event planners make when trying to incorporate delegates from many different cultures. Ellen points out that while many event organisers have good intentions, they often engage in “surface-level” inclusivity: “You see it regularly, where people are looking to include global majority attendees, or broaden their visitors to include those from more diverse economic and educational backgrounds, but surface engagement can sometimes undermine the good intentions put in by organisers. Simple things, such as using symbols with cultural significance as decoration, for example, strikes of tokenism and can be seen as offensive.

Similarly there are event planners who will make great effort to include food/ canapés which will accommodate those with allergies or religious dietary needs, but if staff aren’t confident in sharing this information guests can be excluded silently.”

The understanding of cultural sensitivity in event planning has evolved significantly over time. In the past, cultural sensitivity was often associated with events that focused on international communities or those with specific cultural themes: “There is an understanding that your local communities have people with diverse needs and experiences, and that we should be thinking about sensitivity at all times.”

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When considering best practices, Ellen stresses the importance of education.

Event planners should immerse themselves in their local communities and consult with cultural experts and community leaders: “Make sure you know what’s happening and consult cultural experts and community leaders before you move forward on a project.” This process of learning and engaging with diverse voices ensures that event planners are better prepared to design events that reflect the nuances of the cultures they aim to serve.

Make sure you know what’s happening and consult cultural experts and community leaders before you move forward on a project.

One challenge that planners face is balancing the need for cultural sensitivity with the creative vision of an event. Ellen explains that creativity and inclusivity should not be seen as opposing concepts: “If you have an event where you feel you cannot be culturally sensitive, there is something fundamental that needs to be reassessed about its vision. When cultural sensitivity is woven into the fabric of an event from the start, it enhances creativity and enriches the overall experience, rather than detracting from it.”

Ensuring that all attendees feel included is another key challenge, especially when different cultural groups are present.

Cultural sensitivity does not mean there will be no points of contention – such as differing opinions on social or political

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issues – but rather, it’s about creating an inclusive environment where everyone feels welcome. Strategies like offering materials in multiple languages, having bilingual staff, and providing diverse programming options (e.g., talks, panels, or interactive activities) all contribute to making an event more inclusive. By embracing these strategies, planners can provide equitable access to the event’s content, ensuring that all attendees can engage fully.

As well as diverse religious or political backgrounds, Ellen notes that people’s culture is shaped by other factors, including economic background. In her own experience, she has worked on projects that aim to elevate working-class, female, and LGBTQIA+ participants. This often requires making adjustments to event timing, offering content that can be accessed online, or making sure that the educational level of the content is accessible to a wide range of people: “These modifications can help your core audience but also benefit all visitors and increase overall engagement across all demographics.”

The impact of cultural sensitivity on delegate engagement is clear. As Ellen points out: “When visitors feel their culture is valued, they are more likely to participate more openly.” In turn, this leads to better engagement, stronger feedback, and a more loyal community.

As the event industry continues to evolve, Ellen sees a future where communities collaborate to design events is the next step in achieving truly inclusive and culturally sensitive experiences. This shift goes beyond tolerance and inclusion to celebrate equity, creating events where cultural backgrounds are deeply woven into the fabric of the experience.

ON LOCATION: SHEFFIELD

There’s something going on in Sheffield… Find out more about the Steel City’s range of venues that could be the perfect location for your next event.

PHOTO: MARKETING SHEFFIELD

Sheffield is quickly becoming a leading destination for events and conferences, offering a diverse range of world-class venues that can cater to every taste and occasion.

By the end of 2024, the doors to many new venues and hotels were firmly open, making way for what is going to be a big year for Sheffield in 2025. The 12-month countdown has begun to one of the largest events the city has ever hosted – the European Figure Skating Championships – which will be happening from 12th to 18th January 2026. Here are just a few highlights from the Steel City.

Cambridge Street Collective

Cambridge Street Collective is the largest purpose build food hall in Europe and winner of Best UK Foodhall 2024; it’s a runaway success. A food destination and social hub over three levels, it’s complete with over 24 kitchens, rooftop bars, a cookery school, and first-class accessibility that makes it a game changer for networking events. Run by foodie entrepreneurs, Blend Family, it combines variety and vibrancy with its social enterprise helping the most vulnerable in society.

Radisson Blu

The stunning Radisson Blu Hotel is open for business with an enviable location overlooking the Peace Gardens. Event organisers will love its restored Victorian architecture, stunning bar with spectacular views and 154 bedrooms as well as its events suite which has a 280-delegate capacity over six rooms.

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www.hospitalityandeventsnorth.com

PROMOTION

Breathing Space Wortley Hall’s expansive grounds and historic building provide the perfect backdrop for team building activities and corporate events.

A striking venue for corporate events, Wortley Hall in Sheffield combines modern amenities with historic charm. With 26 acres of stunning gardens and woodland, this stately home is the perfect backdrop for a range of events, from small meetings to large conferences and team building activities.

The venue boasts two large conference rooms, including the grand Unite Ballroom, which can accommodate up to 200 delegates, as well as seven smaller meeting rooms tailored for various group sizes. Whether you need a space for a residential course, training session, or a team-building event,

Wortley Hall has the perfect setting. The peaceful surroundings and diverse outdoor spaces enhance the experience, providing opportunities for team building exercises and outdoor activities designed to inspire and engage.

The estate’s historic character adds a unique atmosphere to every event. Originally the home of the Earls of Wharncliffe, the hall has been lovingly restored and is now a thriving conference venue, steeped in history yet equipped with the latest tech.

In addition to its extensive meeting spaces,

A unique blend of elegance, history and first-class service

Tapton Hall has rooms of various sizes, whether you are looking for a room for an interview, a training workshop, or a large conference, we have the perfect space for you! Contact our events team to see how we can look after you and your guests – whatever the event.

Tapton Hall, Shore Lane, Sheffield S10 3BU 0114 266 0051 • enquiries@taptonhall.com www.taptonhall.com

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the venue offers award-winning catering. The Head Chef uses locally sourced ingredients to create exciting menus, including everything from light snacks to gourmet three-course meals. Delegates can enjoy these dining experiences in one of our original dining rooms or within their meeting spaces.

Let the team curate a memorable event, get in touch today via email at info@wortleyhall. org.uk or visit our website Wortleyhall.org.uk

Up to 3000 Delegates Flexible Meeting Spaces FREE Parking Meetings/Conferences Sporting Events Music Events Product Launches Awards/Annual Dinners Christmas Parties Weddings/Celebrations Set in a vast former steel works, an event hosted at Magna is guaranteed to leave a lasting impression on your delegates.

events@magnatrust.co.uk Sheffield Road, Templeborough, Rotherham, S60 1DX

THE CUTLERS HALL

The Cutlers Hall is without question a magnificent venue steeped in history and grandeur.

This impressive Grade II listed building in the heart of Sheffield has excellent transport links, complimentary robust Wi-Fi and the flexibility to suit all types of events.

The Main Hall is perfect for events up to 550 guests, whilst smaller rooms are able to provide the ideal backgrop of a more itimate affair. With our winning combination of a specacular environment, flexible room space and outstanding service along with exceptional food and drink, we look forward to welcoming you and your guests to The Cutlers Hall.

7-15 CHURCH STREET, SHEFFIELD, S1 1HG www.cutlershall.co.uk

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www.hospitalityandeventsnorth.com

ON LOCATION: SHEFFIELD CONTINUED FROM PAGE 28

We craft a bespoke, opulent ambience with lighting & production Luxury Corporate Events | Private Parties | Weddings ultraproductions.co.uk | events@ultraproductions.co.uk | 01625 682 862

DoubleTree by Hilton Sheffield City

The DoubleTree by Hilton Sheffield City hotel is another firm favourite.

The 155-room hotel includes a penthouse suite, a fitness centre, and five event spaces for up to 300 delegates. On-site parking, a very glamorous and specious bar, and a networking area also come as standard.

99 Mary Street

If you’re looking for post-industrial elegance, Sheffield will not disappoint.

99 Mary Street with its stripped brick walls inspires both presenter and presented-to. For events of up to 50 delegates, it’s proving popular for all-day meets and half-day meets for presentations, fashion shoots, live concerts, and cocktail parties. It’s also extremely accessible; all within a stone’s throw of the train station.

The Victoria

Excitement is also building around The Victoria – the third venue offering from the successful owners of The Chimney House and The Mowbray. The conversion of a 19th century industrial works and chapel will create what the team call their ‘ultimate reuse project’. Expect reclaimed treasures and repurposed items mixed with solar energy and a commitment to sustainability that can accommodate up to 500 delegates. Guests will also be able to experience The Victoria’s concept of ‘Spectacular Eating’ from Head Chef, Emma Tophill-Reed.

Green Estate

An inspirational, affordable and versatile venue in the heart of Sheffield.

People have been gathering here for more than 1000 years…

• Celebratory Dinners • Conferences • Receptions • Exhibitions • Concerts • Meeting Rooms • Theatre • Events PLASTIC

If an idyllic countryside setting minutes from the city centre is what your event demands, then the Green Estate delivers for up to 60 delegates.

Sitting at the entrance to Sheffield Manor Lodge’s Tudor ruins, it is surrounded by meadows and fantastic views over Sheffield. Corporate workshops include woodland craft and nature photography.

New investments

The Utilita Arena and Sheffield City Hall have joined the family of venues at ASM Global – Europe. The new operators will oversee a new chapter for two of Sheffield’s best loved venues as they look ahead to an exciting future with investment and improvement works already underway. Refurbished rooms and leisure facilities are now available at the waterside Quays Hotel and another food hall favourite, Kommune, is currently refurbishing its lofty and expansive urban space.

Conference Sheffield is always available for advice on any aspect of event planning in the city. Welcometosheffield.co.uk/conference Conferences@sheffield.gov.uk | 0114 273 5978

FREE 0114 275 3434 diary@sheffield-cathedral.org.uk @SheffCathedral www.sheffieldcathedral.org @sheffieldcathedral 01904 449620 @sheffcath

roger@wowgrass.com www.wowgrass.com

Quality audio-visual equipment and technical support services for events in the Sheffield City Region Conferences d Civic Occasions d Formal Occasions & Banquets Official Ceremonies d Royal & VIP Visits Lectures & Demonstrations d Meetings & Debates Presentations d Press Conferences d Exhibition Displays Awards Ceremonies d Launch Events The Quadrant, 99 Parkway Avenue, Parkway Business Park, Sheffield S9 4WG

0114 213 4470 d cvceventservices.co.uk March 2025

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Supplier Special

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www.2cl.co.uk contact@2cl.co.uk

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PROMOTION

Excellence in Linen

Hi guys! So what’s the background of the business?

Anthony: The business started in 1994, and I’ve been actively involved for the past 28 years. We started off as a small family business just supplying white and cream tablecloths for local events. Since then, we have grown the linen hire and supply nationwide from small events to large corporate events. In 2014 I bought a commercial laundry which allowed us to offer laundry services to existing and new clients. In 2021, just after COVID, we moved both the linen hire and the commercial laundry onto one site, and also incorporated workwear into the business.

What does the day-to-day look like?

We peek behind the scenes at The Linen Hire, with Owner Anthony Issler and Operations Manager Rafi Grunhut giving us some insight into the day-to-day of a key industry supplier.

Rafi: There are several aspects to our operation. We have deliveries going out by our own driver and courier, as well as hire and laundry returns coming back throughout the day. We have to keep on top of hire stock levels constantly to make sure that the items are available for the existing orders as well as any last-minute orders or changes. For the laundry, client’s orders that come back get washed and dried separately – and depending on what it is – some items need to be ironed, or just dried and folded. Once the laundry clients are completed, packed and put on the rack for delivery, time is then allocated to wash the hire cloths. The linen hire cloths then get packed, labelled, and put back on the shelf. And let’s not forget about getting workwear embroidered and set! It can be quite busy and hectic, balancing it all – but it’s what keeps us going!

What’s the best part of the job?

Rafi: I love to hear/see people happy after an event. It’s the satisfaction of knowing that you’ve delivered what they’ve asked, people are happy, and that the event has gone well.

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Anthony: We are proud to work with some of the largest venues on events of all types and sizes. It’s always nice to get an email afterwards saying: “Thanks for all the effort, everything went smoothly.”

How can event organisers collaborate better?

Rafi: At the end of the day, it’s not about making it easier for us, it’s about us making it work for the organisers and we’re here to support whatever they need as best we can. Things like table sizes and colour schemes are always helpful; the more information and time we have, the more efficient we can be to supply what they need in the best possible way so that we can work with them to make their vision a reality.

Anthony: I always find that the more information they give, and the more foresight they have, the easier all our jobs are!

What’s the USP at The Linen Hire?

Anthony: We’re a family business.

Customer service is our unique selling point, when people come to us, we deal with them one-to-one, and they’ll always speak to the same people.

Thelinenhire.co.uk

We aim to supply the highest quality linen services o Commercial Laundry o Uniforms o Work Wear o Chef Wear o Embroidery o Logo Printing o Linen Hire

Table cloth hire

Laundry services for gyms

Chef wear

Workwear

Dry cleaning

Commercial laundry

Bespoke cloths

Hotel and restaurants laundry contracts

Floor mats

Embroidery and printing

0161 833 2500 sales@thelinenhire.co.uk www.thelinenhire.co.uk 102 Great Clowes Street, Manchester M7 1RN

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SUSTAINABILITY

Waste Not We explore some of the best, easiest, and most effective ways to eliminate plastic waste at your next event.

Since the introduction of the single-use plastic ban in England and Wales in October 2023, reducing plastic consumption and waste has become a key priority in the ongoing push for sustainability. By adopting practical steps such as using eco-friendly alternatives, vetting venues and suppliers, and going digital, event profs can make mindful choices that contribute to a greener, plastic-free future.

to get stakeholders involved in long-term ecofriendly practices.”

Ensure there are plenty of recycling points with clear bags, which allow for easier secondary sorting where required, this makes sure that it happens as effectively as possible. Beyond this, we strongly believe in the importance of collaboration and sharing best practice to amplify the benefits of sustainable action and plastic reduction. We work closely with suppliers to ensure we can reduce plastic usage through our supply chains.”

The rise of technology has been a major help in the steps to reducing single-use plastic, particularly at events. Going online with elements like digital identification, gate passes, and tickets will not only remove the need for plastic alternatives, but will also save you time, money, and be more secure for an easier, seamless event experience for delegates.

Paul Hunter

Joe Stoyles

Event Manager at Definition, Joe Stoyles, says: “Reducing plastic waste at corporate events doesn’t have to be complicated – a few smart choices can make a big difference.

Swapping graphic panels for LED backdrops, reusing stage carpeting for community projects, and opting for furniture and props that can be used again are great ways to cut down on waste. Providing attendees with reusable cups or bottles instead of disposables, going digital instead of printing materials, and working with venues to offer locally sourced food, zero food waste, and plenty of recycling points can all help make an event more sustainable. You could even add sustainability-themed breakout sessions

Paul Hunter, General Manager at Swinton Estate, outlines how the venue adopts reducing, reusing, and recycling into its events: “At Swinton Estate, sustainability has been at the heart of everything we do for the past 20 years, and we are committed to reaching carbon neutrality by 2030. In line with these efforts, we avoid using single-use plastic products, instead opting for glassware, ceramics or compostable alternatives. There are also a range of sustainable decorative options which we use to reduce plastic usage at events. For example, reusable or biodegradable décor such as fabric banners, wooden signs, and chalkboards – complemented by floral arrangements picked on-site from our flower garden – can create a stunning setting for events without the need for plastic.

“Where it isn’t possible to reuse materials, recycling is important and a basic principle.

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Any serious sustainability policy should clearly outline commitment to reducing plastic use.

This proves that it’s an integral element of the overall focus on sustainability and not just an afterthought. Make it known to the venue, suppliers, and caterers during the planning stages that you want to reduce plastic at your event and establish a clear, comprehensive plan that everyone can follow. Disposable catering items are a huge contributor to plastic pollution so look for vendors that provide alternatives such as recycled or compostable plates, cutlery, and utensils.

It’s also a great idea to communicate with delegates as they will appreciate knowing an event they’re attending is taking conscious steps to become more sustainable – it will likely also to generate positive post-event feedback. Being aware of your plastic-free goals may make delegates make their own conscious choices by bringing their pens, water bottle, or even a reusable straw!

www.hospitalityandeventsnorth.com

PROMOTION

Making Brands Tasty!

Bespoke offerings that are tailored to your brand by specialists in logo branded products, Eat My Logo.

Eat My Logo knows that first impressions and memorable gestures matter more than ever in today’s competitive world of events. The innovative company has been baking up a storm and redefining edible branding since it was established in 2014, offering businesses an unforgettable way to showcase their identity through delicious, logo-branded treats.

As the UK’s go-to provider for bespoke, high-quality edible promotional products, Eat My Logo’s passion is simple: to help clients celebrate their brand in the most delightful way possible. From cupcakes and biscuits to brownies and seasonal-themed treats, each product is crafted with precision to reflect the unique identity of the client and is the perfect event takeaway.

Specialising in both corporate B2B solutions and the hospitality and events industry, the business can provide personalised edible products that cater to corporate conferences, private events, and promotional campaigns. With over a decade of expertise, it has collaborated with some of the UK’s most recognisable names, including Harrison Catering, BBC, NHS, AO.com, ITV, and Lloyds Bank.

Every product is crafted with the finest ingredients to ensure it tastes as exceptional as it looks, offering unparalleled quality every time. Custom designs bring your visions to life with vivid colours and exquisite detail, perfectly reflecting your corporate identity.

Committed to sustainability, it prioritises eco-friendly packaging and ethical sourcing to align with your values. Plus, with reliable delivery tailored to your needs – whether for a single office or multiple locations – your treats are guaranteed to arrive fresh and on time.

It’s not just about making an impression at events; it’s about making a connection. By turning logos into edible experiences with Eat My Logo, companies can foster relationships that will last long after the last crumb is gone.

Bring your ideas to life with Eat My Logo!

0177 247 2580 | Emlsales@eatmylogo.co.uk Eatmylogo.co.uk

25% off for new customers, order by 31st March 2025

Customer Testimonials

“I recently ordered some biscuits with our logo, and I couldn’t be happier with the experience! The ordering process was easy and straightforward, the customer service was absolutely brilliant, and the product arrived on time, exactly as described. The biscuits themselves were not only beautifully branded but also delicious! I highly recommend this business to anyone looking for high-quality edible logo products.”

JLMK Ltd “I’ve used Eat My Logo for a few corporate events now and each time they’ve done a great job of meeting deadlines and delivering a great quality product! Our favourite is the branded doughnuts and it’s a big plus that all the packaging is biodegradable.”

Bytes Technology Group “The cake jars have made the waiting staff’s job a lot easier as the product is ready to serve with minimal labour required. The product itself has received good feedback from customers and staff.

The 14-day shelf life is ideal and storing the cake jars at room temperature is great as it frees up space inside the fridge for other items or even remove the fridge if not needed and save money on electric. All round a great product and sells well in my restaurants.”

Steak Cattle & Roll

PROMOTION

Show-Stopping Turn your vision into an unforgettable event experience with AE. AE (Associate Events) is a specialist in transforming visions into unforgettable, once-in-a-lifetime event experiences, creating meaningful bespoke events that get under the skin of the true rationale for holding your event. From ideation to creation to production, everything is under one roof to be your end-to-end event management partner.

Whether it’s an intimate gathering at Goodwood or a large-scale conference at the O2, AE designs one-of-a-kind events that captivate, inspire, and engage audiences in all industries. Having worked with many known brands, the company is responsible for some of the most recognisable events in the world.

With expertise across every aspect of event management, there are end-toend solutions on offer that are tailored to meet your needs. From set designing and installing exhibitions to impactful strategic

marketing, it’s all covered!

Concept to creation event delivery is a specialty at the company, as well as all aspects of production from staging, video production, photography, set design, live streaming, multi-connection connectivity, lighting, sound, and the latest cuttingedge audio-visual. AE also enhances audience engagement through live social media coverage and media opportunities, ensuring your event has maximum reach and impact.

Ready to bring your event vision to life?

Explore the possibilities with AE and book a complimentary, 30-minute call session to turn your ideas into a reality!

Schedule your conversation now at Associate-events.com/contact

Frame It

Pauline Beattie, Co-Chair of Association of British Professional Conference Organisers (ABPCO) and Sales Director of Conference Care, explains why creating a best practice framework is crucial for a successful event planning process.

Some people flinch when best practice is mentioned but it’s the ultimate planning tool.

It’s the foundation upon which teams can build an event using solid bricks of ratified information that we know and trust, giving you the gift of time for more innovation and creativity.

A tried and tested framework of processes, policies, and approved recommendations that draws upon the knowledge, experience, and the successful track records of those that have gone before you, provide a series of ‘checks and balances’ allow you to land an event to the highest standards, on budget, on schedule, and to deliver an exceptional, safe delegate experience. A good best practice

framework also helps you become more aware of risk, where to look for it, and how to manage it.

The framework may include anything from pre-designed briefing forms, budgets and schedules, standard contracts or policies that can be customised, a list of preferred suppliers, the latest legislation, or how to integrate DEI more creatively and effectively.

Events are often high-value investments with multiple stakeholders, complex communication channels, and approvals procedures. Expectations are always high, and often clients/stakeholders come to the table with different perspectives on what

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their event should look like. The framework can manage this type of scenario because it can focus all concerned on a logical pathway, with indicative processes and useful guidelines.

Sometimes clients have their own framework, and that can determine a different way of working. This may mean you have to work within the two versions but consider it an opportunity to learn new ways of thinking and doing – with the choice to incorporate some useful new ideas too.

Abpco.org

www.hospitalityandeventsnorth.com

“truly brilliant!”

global expos. product and media launches. conferences. awards. festivals. business cultivation events. meetings & incentives.

Emma H., Head of Marketing at The Country Range Group

For quacking end-to-end event management and delivery, get in touch today!

Scan here for a FREE 30-minute ‘no strings attached’ consultation! associate-events.com

A1 Loo Hire is the portable toilet division of the A1 Group of Companies - one of the UK’s leading integrated Waste Management Suppliers. Our Extensive range of units are available for hire from our depots in Essex, Wokingham, Portsmouth, Oxford, Coventry, Bridgend and Taunton, for any outdoor event.

PART OF THE

A1 Wet Waste is a leading drainage company specialising in effluent services across the UK. As well as working extensively on events for our Loo Hire operation, we also work closely with many other leading toilet and water companies throughout the construction industry, meeting our client’s individual needs with a fleet of specialist equipment and vehicles to transport and dispose of liquid waste.

LOO HIRE WET WASTE CAR SPARES METAL RECYCLING TRANSPORT

CONTACT US Phone: 0118 989 4652 Website: www.a1groupuk.com Email: loohire@a1groupuk.com

March 2025

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We are safety professionals with extensive venue and event expertise, working with venues, production companies and clients to ensure legal H&S safety obligations are met and your events run smoothly.

We offer in-house compliance services and on-site supervision.

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EVENT TECH

Tech Tight As technology usage increases, so does the risk of cyber-attacks; we look at the accreditation and some of the most trusted event planning software that are designed to safeguard and protect your operations. vital for safeguarding the interests of both planners and their clients.”

Eventify Living in today’s digital age has meant that event professionals are increasingly relying on technology to manage guest lists, coordinate logistics, and process sensitive information meaning that certified event planning software has become essential for not only protecting planners but also delegates from potential vulnerabilities. According to a survey conducted in 2024 by the government’s Department for Science, Innovation, and Technology, 50% of businesses report having experienced some form of cyber security breach or attack in the 12 months before the survey.

ISO/IEC 27001 is one of the world’s most wellknown accreditations for information security management systems (ISMS). The focus of ISO 27001 is to protect the confidentiality, integrity, and availability of the information in a company so an ISMS that’s created according to this standard is a secure tool for risk management, cyber-resilience, and operational excellence.

Sam Peters, Chief Product Officer at ISMS. online, said: “ISO 27001 certification is essential for event planners when choosing event planning software because it ensures adherence to internationally recognised standards for information security. Event planners often handle sensitive personal and financial data, making data security a critical priority. Using ISO certified software demonstrates that robust measures are in place to protect this information from breaches or unauthorised access, which is

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Software available from Eventify includes registration and ticketing, event networking, delegate check-in, badge printing, and much more to help you to drive delegate engagement by delivering an immersive experience. Achieving the ISO 27001 accreditation in 2024, Eventify ensures that sensitive data is protected, security risks are minimised, and all regulations are complied with. It also has two-way encryption, a virtual private cloud platform which is highly secure, and ensures all data is backed up at least once a day.

Eventify.io

Cvent

Cvent brings the entire meetings and events ecosystem together to streamline processes, increase collaboration, and deliver impactful experiences. It provides real-time reporting and delegate engagement insights to give you the data to prove and improve ROI. Along with ISO 127001, Cvent has obtained various other compliance certifications and has recovery measures in place to ensure that customer data is always available in case of a system failure.

Cvent.com

Eventplanner.net

Eventplanner.net’s free software helps you to organise events with zero stress. It keeps your mood boards, checklists, call sheets, budgets, and tickets together and organised for a onestop-shop event planning experience. The software achieved the ISO 27001 certification

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in 2023 and as its servers are hosted within the EU, it means that the stringent requirements of GDPR are also met. Read more on that on page 20.

Eventplanner.co.uk

Eventscase

Not only does Eventscase have options for a mobile event app, streaming, check-in and access control – among a whole host of other features – the software uses the latest AI technology to create unique and memorable events for your delegates via one of the world’s first AI assistant for events. Eventscase is ISO 27001 certified as well as having numerous other security controls for complete peace of mind such as 24/7 monitorisation of its servers, a specialised team to maintain periodical security audits, and guaranteed complete confidentiality.

Eventscase.com

CrowdComms

A leader in event technology software, CrowdComms was designed for flexibility and offers custom integrations with thirdparty system providers as well as providing specialists across platform design, content management, and production to ensure that your event goes as smoothly as possible.

CrowdComms’ ISO 27001 accreditation means that its business operations, policies, processes, and software are checked to ensure it meets the extremely high security standard. It also offers multi-factor authentication, is fully GDPR compliant, and only allows authorised people to access and change information.

Crowdcomms.com

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• We can cater for any job, big or small, offering a high level of service at affordable price

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• We have forklift and IPAF operators

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R&B Group is a ‘full service’ corporate event production supplier.

During the last 33 years R&B multiple award winning teams have delivered over 15,000 conferences, awards, product launches, event broadcasts and staff update meetings.

R&B have extensive stocks of AV equipment, in-house set design and build facilities, video production and creatives that can help with your presentations, animation and graphics.

WE ARE A TRUSTED PARTNER FOR HUNDREDS OF CLIENTS & YOUR DEDICATED PROJECT MANAGER WILL ENSURE YOUR EVENT PRODUCES THE WOW FACTOR WITHOUT YOU BEING STRESSED!

For free advice about your next event please get in touch with KEVIN FLOYD Head of Client Services

E: kevin.floyd@rbgroup.co.uk T: 0191 2763999 M: 07805 434095

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Investing in Accreditation

INDUSTRY OPINION

Andrew Harrison, Director at Event Supplier and Services Association (ESSA), explores the event industry’s greenhushing problem – not to be confused with greenwashing – and what we can do to combat it.

While the events industry is not immune to the issues of greenwashing, I believe it has a more prevalent ‘green’ issue that needs addressing – the act of greenhushing. Greenhushing is the act of avoiding publicly disclosing information around sustainability efforts or avoiding committing to sustainability efforts at all for risk of getting things wrong. A lack of resources or necessary knowledge to take on sustainability efforts means it can be easy to fall into the trap of greenhushing.

scared to stick our heads above the parapet.

Even if we’re trying our best, the fear of being questioned, criticised or misinterpreted can hold us back. Sustainability is a journey and mistakes are inevitable. In fact, they are a requirement to learn and grow to ensure we are acting in favour of greenhushing.

Demonstrate progress by employing tools such as ESSA’s carbon calculators to help build an in-depth examination of your carbon footprint for your business and the events you work on, but we must also be realistic with our targets and expectations. Ambition must be tempered with feasibility to maintain engagement and credibility within our teams – vital for success in this area.”

As my fellow ESSA member, Amanda Marshall, Quality & Compliance Manager at DBpixelhouse explains: “Sometimes we’re

So, to avoid greenhushing, start small. For example, look to change energy suppliers to more renewable ones and work with

When it comes to sustainability, it seems every other week there is a new scandal of yet another big company making bold sustainability claims that are less than honest.

likeminded suppliers. It’s also about transparent measurement.

By being brave, collaborative and transparent, together we will pave the way for our industry to be a leader in sustainability.

Essa.uk.com AMANDA MARSHALL

People First Susan Tanner, CEO of the National Outdoor Events Association (NOEA), discusses the importance of relationships with suppliers.

Ask any event manager and they will tell you, the success or failure of what they do is incumbent on the people and the businesses around them. Not just their own team, but the teams of dozens, sometimes, hundreds of ancillary event businesses.

H&E North celebrates ‘suppliers’, a word that doesn’t go far enough in really underlining how important these businesses are to successful events, every day. Event companies, by their nature, are small and specialist; when they reach out to partner companies, they are not just calling for extra people, but experience, knowledge, and expertise. Every person that comes into the process adds their own piece of magic dust.

As I write this, we’re preparing to attend Event Production Show, one of many events the National Outdoor Events Association is proud to support. We’re there leading on education,

March 2025

discussion, and debate, giving our members the chance to listen as well as contribute to the most pressing issues facing the events industry.

into ticketing purchase patterns. To some, this is all a bit nerdy, but to anyone who has run events, these are vital services that have been made to take events forward.

However, I try not to lose sight of the fact that these events are brilliant showcases for the work being done by our members. A look around these events gives a unique glimpse of not just the products and services that are out there, but the people behind them. Again, ask any event organiser their first rule of eventbased procurement? Its people first, product next; people buy people.

It’s reassuring to me to know that, behind the scenes, such products are being made, by people who care deeply about events. It’s a source of great pride that more businesses will launch this year, with the intention of adding value to the industry through the passion of new entrepreneurs.

At the same time, we’re able to see some of the new ideas and concepts being generated by these companies. I remember how excited swathes of event professionals got when we arrived on the Qdos stand to find a new concept for fully accessible portable toilets, or when See came up with new technology offering even more insight

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I’m looking forward to meeting as many as I can, and I’m delighted once again to recognise the supply chain, the enablers behind this fantastic event industry we work in.

Noea.org.uk

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NorthinBrief ICC Birmingham Backed by Vertebrate Palaeontologists Birmingham has won the bid to host the annual international conference for experts in the field of vertebrate palaeontology.

The Society of Vertebrate Paleontology’s 85th Annual Meeting will bring together 1,200 scientists, students, artists, writers, and scholars from across the world at the ICC Birmingham in November, with University of Birmingham palaeontologists acting as the local hosts. The conference will be made up of symposiums, technical sessions, presentations, exhibitions, and films on the history and evolution of vertebrate animals and the discovery, conversation, and protection of vertebrate fossils and fossil sites.

Birmingham will become just the second UK city and third European destination to welcome the event in its 85-year history, which has traditionally taken place in North America. The event is expected to be worth more than £1.5 million for the West Midlands’ economy.

It was secured by the Birmingham and West Midlands Convention Bureau, working with VisitBritain, MCI USA and University of Birmingham.

Steve Knight, Senior Business Tourism Manager at the West Midlands Growth Company, said: “It is a great start to 2025 for the West Midlands’ business events community to be able to announce another major international conference in our calendar. We look forward to welcoming 1,200 palaeontologists from around the globe to our region in November and hope attendees enjoy both the ICC Birmingham’s fantastic facilities, as well as our popular cultural and culinary offer during any downtime.”

The SEC Announces New CEO The Scottish Event Campus (SEC) has announced the appointment of Dominic McKay as its new Chief Executive. Dominic joins the SEC in May from European Professional Club Rugby (EPCR) in Switzerland where he is currently Executive Chairman.

The appointment comes as the SEC enters its 40th year and accelerates an ambitious growth plan that will see its venues continue to attract the biggest artists and events, and deliver significant financial return for Scotland and Glasgow. The SEC currently contributes an estimated £468 million expenditure in Glasgow, £304 million in Scotland and £263 million in the UK, showing its importance.

Dominic McKay said: “I am delighted to be joining the SEC as Chief Executive Officer at such an exciting time as the Board looks to the future to develop the SEC and its iconic venues.

“I look forward to working with the Board and leading the team to establish a new strategy that will include exciting new development plans for the campus while ensuring the SEC and its venues continue to be a thriving destination for the world’s greatest musicians, performers and international and national events. The SEC rightly has a fantastic reputation putting Glasgow and Scotland firmly on the global entertainment stage and for delivering an outstanding experience for customers across all of its venues. I look forward to working with the whole team, the Board and the wider stakeholders to develop the SEC for the future.”

collaboration. We look forward to engaging with fellow members, sharing insights and contributing to the development of best practices across the industry.”

Leeds Hosted Biodiversity Tour

The Events Industry Alliance (EIA) – the collective associations of AEO, AEV, and ESSA – has named Dino Gazzi as its new Finance Director.

Lime Venue Portfolio and Levy have partnered with the UK & Ireland Chapter of ICCA, the global association for the international meetings industry, as the lead sponsor for the 2025 annual conference, which took place in Leeds between 26th and 28th February 2025.

As part of this collaboration, Lime Venue Portfolio and Levy hosted a pre-conference discovery tour of the pioneering Biohub at Ings Farm. This innovative demonstrator farm in North Yorkshire, backed by Levy, is being transformed from an upland grazing farm into a regenerative agricultural landscape driven by a holistic, system-based design.

Spanning 92 acres, the Biohub serves as an educational hub for both current and future generations of chefs and farmers, promoting sustainable farming practices.

A highlight of the event was the evening celebrations at The Royal Armouries Leeds, part of the Lime Venue Portfolio. Here attendees explored a fascinating collection of historical artifacts, including Japanese samurai weapons, iconic movie props, Henry VIII’s armour, and an Indian war elephant.

EICC Joins AEV The Association of Event Venues (AEV) has named Edinburgh International Conference Centre (EICC) as its newest member.

A premier global destination for conferences and events, the EICC is located in the heart of Scotland’s capital city.

As a purpose-built facility, the EICC offers state-of-the-art amenities and cuttingedge technology, setting the standard for exceptional event experiences. The 8,000-metre squared venue features eight distinct suites, 24 individual event rooms, two reception areas, and the capacity to welcome up to 5,000 guests.

Rachel Parker, Director, AEV, said: “EICC is a unique venue, and we are delighted to welcome them to membership. We provide the opportunity for venues to network and work together to improve and share best practices across the industry. I look forward to working with the EICC and eager to see what experiences they have to share.”

Events Industry Alliance Welcomes New Finance Director

Dino, a Chartered Accountant, has over 20 years’ experience as a finance director, financial controller and head of financial reporting across sectors including retail, sport, leisure, property and media.

Gazzi combines a strong technical background in financial control and reporting with strategic management. He joins EIA following eight years as group finance director with Apxpress Ltd and 14 years at the Football Association.

Dino commented: “I am really excited with the opportunity to join this unique organisation. I have been made to feel very welcome by the whole EIA team and look forward to meeting the wider EIA network.”

The announcement includes several changes to the board as part of the annual association rotation.

Rachel Swann, Chief Operating Officer – Energy Division at dmg events steps up as EIA Chair for AEO’s term as lead, with Alison Willis, CEO at EasyFairs UK & Global, as Vice Chair. Anna Golden joins the EIA board in her new role as CEO of AEO.

Amanda Wrathall, Sales and Marketing Director, EICC, commented: “Joining the AEV is an exciting step for the EICC, as it aligns us with an organisation that shares our commitment to excellence and

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NUTRITION

Food for Fuel

Nutrition is key to energised and engaged event profs and delegates. Clinical Nutritionist, Carmel Berke gives us he tips for creating healthy, wellbalanced eating habits.

We all know that the events world is a busy and demanding industry to be involved in and often, food is not the top of your priority list. However, when your days are packed with long hours, tight deadlines, and the need to maintain a high level of energy, what you put into your body plays a vital role in your ability to perform at your best.

Proper nutrition isn’t just about staying full; it’s about fuelling your body and mind to keep productivity flowing, maintain mental clarity, and avoid the dreaded afternoon energy slump that has the potential to derail your entire day.

Not only do you need to consider your personal diet, but thoughtful food choices at your events can also go a long way in supporting both physical and mental wellbeing. Prioritise foods that support sustained energy and focus, rather than opting for tiring heavy and processed options, such as lean proteins, fresh fruits

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and vegetables, whole grains, and healthy fats that can maintain steady energy levels. Offering dishes like grilled chicken with quinoa, fresh salads with avocado, mixed nuts or veggie platters can provide a balanced mix of nutrients. Avoiding excessive sugar or caffeine-laden options will help prevent energy crashes and irritability, ensuring that delegates stay alert and engaged.

Clinical Nutritionist and Director of Wellbeing and Engagement at Age UK Salford, Carmel Berke, believes that myths surrounding diet and nutrition – particularly online and on social media – should not be taken as gospel: “I’ve really taken it upon myself to call out ridiculous myths that are all over social media about quick fixes and fad diets.

I break down the science behind them to get a better understanding, and they simply don’t work.”

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Carmel shares her top tips for developing and sustaining nutritional eating habits...

Eat regularly

“Eating regularly helps your body use carbohydrates, fat, and protein to fuel your body more efficiently.”

Include all food groups

“Different food groups contribute differently to the body. You have carbohydrates which come with a lot of vitamins that are really important for the body such as vitamin C and B. Protein keeps us strong and our muscles working properly, and all of our organs are made of protein so it’s needed. And finally, fats, many people are scared of fats but they hold a lot of fat soluble vitamins and if we don’t have enough in our diet, a lot of what we eat will not get absorbed in the same way.”

Drink more water

“Many people simply don’t drink enough!

A lot of times when people think they’re hungry, they’re actually just thirsty. If you know you’ve eaten enough and still feel hungry, try drinking water and some of that hunger will most likely disappear.”

Eat consciously

“Understand what the purpose is of your eating habits. Are you eating because you’re hungry or for another reason?

Maybe because you’re bored or feeling sad. People associate certain emotions with food and my advice is to just take yourself away from the situation.”

Avoid quick fixes

“I’d definitely avoid any fad diets or anything that’s advertised as a diet. I don’t like the term diet as it tends to have a beginning and an end; what you actually want to end up with is a really sound eating plan that lasts.”

Be mindful about supplements

“Unless you’ve got a health condition that requires you to take supplements, a lot of them aren’t necessarily going to give you what you want them to give. There’s very little scientific backing to any of them! The only recommendation that the Department of Health has made in terms of supplements is that everyone living in the UK should take vitamin D, due to the lack of sunlight. Everything else should come from the food you eat.”

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POST EVENT ENGAGEMENT

Action Replay Nigel Smith, Founder of Super Motion and The Video Marketing Guru, uses his over 25 years of experience to advise how to use video content to keep your audience engaged long after the event.

Video plays a crucial role in enhancing the impact of an event; whether it’s an engaging opener, live highlights, or post-event content, ensuring that video is designed with the audience in mind will make a significant difference to the delegate experience.

Nigel describes some of the takeaways to consider when filming: “If the event featured industry leaders or expert discussions, these can be edited into standalone videos.

A shorter dynamic highlights version with key takeaways makes the content more digestible, while a full-length recording allows those who missed it to experience the full session. Behind-the-scenes content that gives a look at the preparation, team efforts, and candid moments can humanise the event and create engaging social media content. Ultimately, any part of the event can be repurposed into engaging post-event content to continue an event’s impact long after it ends.”

Experience has given Nigel some effective strategies to repurpose video footage and strengthen your event showcase and messaging: “Create a showreel – you could compile a mixture of high-energy event clips, testimonials, and behind-the-scenes moments into a fast-paced highlight reel that’s visually engaging to help showcase the scale, quality, and experience of your event.

Leverage testimonial videos can be turned

into short, impactful videos that showcase positive feedback from delegates, speakers, or sponsors. Authentic endorsements from past clients add credibility to your brand and serve as powerful marketing tools. Another idea is to create a themed content series over time by breaking footage into thematic categories to keep the audience engaged and ensure video content continues to add value.”

There’s no escaping the world of TikTok and Instagram Reels when it comes to video content: “In this wild world where attention spans are short and algorithms change all the time, engaging content that stops the scroll is crucial! The first impression is everything, big movement, bold text, or sheer chaos will grab attention immediately. I’d also recommend keeping it snappy – 30 seconds max – and adding a call to action but making it fun. For example, ‘like if you’ve ever breathed air’ is a good one; be weird, it works!”

Producing the very best content needs strategic planning, organisation, and budget allocation, with footage needed in two main areas: “Evergreen content is timeless material that remains relevant beyond the event, such as thought leadership segments, interviews, industry insights, and educational talks. This can be repurposed into a content cycle for continued social media engagement, providing long-term ROI. Timesensitive content highlights and recaps to generate post-event buzz but may become outdated quickly; these should be edited and shared promptly to maintain momentum and engagement. To streamline the process, a designated team member should track the event in real time, noting key moments

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and categorising them as either evergreen or time-sensitive content. By keeping a structured record of what happens when, you provide editors with a clear event timeline, flagging highlights and ensuring that only the most valuable moments are efficiently preserved and repurposed.”

Event videography has evolved significantly during Nigel’s time in the industry, as he explains: “The role of video production has expanded; it isn’t just about capturing the event on the day but also about shaping how audiences experience it before, during, and after. This shift has only increased the demand for video production teams who can craft compelling content across multiple formats. While technology is evolving, video production experts will remain crucial and very much worth building into budget – because without skilled professionals to direct, capture, and craft content, even the best tech is just another tool. The future of event video is about creating even better content faster and for wider audiences.”

Supermotion.co.uk/events Thevideomarketing.guru

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EVENT TECH

Measuring Up Event profs have access to a myriad of digital tools that measure metrics to understand how their event performed and how they can improve next time; we round up some of the best.

Event organising goes beyond just the planning and hosting processes; proving value, successes, and finding improvement opportunities for next time are vital post-event considerations. Gone are the days when a successful event was measured by delegate numbers and surveys alone, innovative and sophisticated event technology is now redefining the ways in which we evaluate events.

fielddrive | Web analytics

Although generalised web analytic suites such as Google Analytics will provide a somewhat detailed understanding of your event from the data you gather, selecting a tool that’s specifically geared towards the events niche – such as fielddrive – may be more accessible for those unfamiliar with marketing dashboards. fielddrive not only offers a complete view of your event’s dynamics and health in real-time but also gives a detailed and in-depth look at your event after it’s ended, including delegate behaviour understanding and exhibitor value and engagement.

Fielddrive.com

Meltwater | Social listening

Delegates are generally more likely to share their opinions of an event with people in their own online communities, rather than responding to being asked explicitly for feedback. Social listening platforms are an excellent way to keep track of this as they monitor your social media platforms for mentions of your event. Meltwater has the capacity to monitor over 15 different social networks with unlimited keyword search capability, meaning you can search for as many different keywords, names, or hashtags to get unlimited results on how your event has fared among delegates.

Explore.meltwater.com

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Green Events Tool | Carbon calculator

Sustainability and low-carbon events are here for the long haul, making it a growing necessity for event profs to plan and host with sustainability at the forefront of proceedings. Carbon footprint calculators like the one by Green Events Tool (GET) are designed to evaluate the environmental impact of events and offer improvement prospects for any future events. The GET calculator helps organisers estimate their greenhouse gas emissions prior to the event and later measure and compare their actual carbon footprint. It does this by evaluating eight elements of events into its calculations: venue, flights, other transportation, communication, audio/ visual, production, accommodation, and catering.

powerful and persuasive tool for those looking to capture and evidence the financials. Measuring economic impact demonstrates how events drive economic benefits – allowing organisers develop practices which maximise these benefits.

Event Impact’s calculator has four steps that are suitable for sporting, cultural, and business events that require inputting data relating to delegates and their expenditure in the host economy.

Eventimpacts.com

Greeneventstool.com

Eventpreneur | Budget calculator

Budget is probably one of the most important things to take into consideration when planning an event, as costs can quickly spiral out of control which can have a damaging impact. A simple, approximated event cost and profitability calculator such as Eventpreneur’s offering can help you estimate the total costs of your event, including venue, entertainment, staffing, marketing, insurance, and travel expenses. Simply input your costs in these different categories to calculate your potential revenue and profitability.

Eventpreneur.co.uk

Event Impacts | Economic impact calculator

If you’ve hosted a larger event, it can be a good idea to get a broad feel for the scale of economic impact that you’ve achieved. Economic impact measurement has become a

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PROMOTION

Grand Revival

Mar Hall Golf and Spa Resort in Glasgow is reopening this spring after an impressive refurbishment.

Nestled within 240-acres of ancient woodland with views of the River Clyde, Mar Hall is one of Scotland’s most established five-star heritage hotels. Just 10 minutes from Glasgow International Airport, the country estate features an 18-hole championship golf course, grand private event spaces, and state-of-theart leisure facilities – including a 20-metre swimming pool and spa.

Spearheaded by independent Glasgow-based design studio, Graven, the renovation will see a complete transformation and expansion of one of Scotland’s most prominent heritage hotels.

Graven is masterminding a complete overhaul of the hotel’s guest rooms, suites, and apartments as well as all public spaces, including the main entrance and reception, Members’ Lounge, Long Gallery, bar, restaurant, and private events areas. Enticing new additions include a 24-person private cinema, gaming room, and billiards room.

For the interior design, art curation, and bespoke furnishings, Graven is collaborating with leading Glasgow-based studios Timorous Beasties, Art Pistol, and Elegant Clutter to conceive a distinctive and sophisticated identity.

Entrance and reception

Upon arrival, guests will be welcomed through the original ‘porte cochère’ (carriage porch), a unique architectural feature that leads through to a grand new reception. Paying homage to the property’s Victorian heritage, these spaces feature black and white marble floors, a commanding central chandelier, and rich accents of brushed bronze and textured velvets.

size from 25 sq. metres to 115 sq. metres Smaller suites are cosy and inviting, featuring botanical wallpaper, curving contours, soft textures, and warm-toned colour palettes, complete with new ensuite bathrooms.

The Long Gallery

The Long Gallery will act as a vibrant central hub of the hotel, showcasing dramatic vistas of the immaculate surrounding gardens with a central bar, inviting sofas, and armchairs and walls featuring an eclectic gallery of artwork. The impressive grandeur of this expansive space can be adapted to host unique exhibitions, private celebrations, charity, and corporate events.

Bar, restaurant, and corporate events

Located at the end of the gallery with outstanding panoramic views over the Kilpatrick Hills, a newly refurbished restaurant offers an intimate dining experience, welcoming hotel guests and local visitors into a modern-day Victorian inspired setting. The revitalised bar overlooks the magnificent River Clyde, a focal point for guests to gather and socialise over bespoke craft cocktails and drams of local whisky. A new private dining room brings a touch of theatre – a spectacular celebrations venue for all occasions.

Members’ Lounge

A newly designed private enclave exclusively for Mar Hall members, the Members’ Lounge evokes the charm of a traditional manor house library with bold blue walls and warmly illuminated shelves.

With comfortable sofas and armchairs, a fireplace, and soft lighting, the lounge is a relaxing and private retreat as well as an inspiring space for informal, low-key events.

Spa and leisure facilities

Housed in the most recently developed wing of the hotel, the luxury spa is a destination for wellness days and weekends, as well as bespoke massages, facials, and beauty treatments. A state-of-the-art heated 20-metre indoor swimming pool is surrounded by loungers, steam rooms, saunas, and brass-tapped showers. A brand-new gym overlooks the pool, featuring cutting edge PRIMAL Performance Series cardio equipment and weights.

For more information or to book your next event visit Marhall.com

Bedrooms

Accommodation will include 74 luxurious guest rooms – including three Grand Suites and eight Junior Suites – ranging in

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ideal for

BESPOKE CORPOR ATE CATERING 01260 543 977 •

info@vanillainallseasons.co.uk

www.vanillainallseasons.co.uk

Moddershall Oaks, Staffordshire, ST15 8WF

The perfect pitch for your event.

The National Football Museum can provide a unique backdrop for a host of different events, from dinners and parties to award ceremonies and brand activations. nationalfootballmuseum.com /venue-hire

March 2025

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01782 399000

events@moddershalloaks.com

www.moddershalloaks.com

SUSTAINABILITY

Working Together An exciting new event bringing together event professionals from across Yorkshire and beyond to discuss, collaborate, and brainstorm solutions to sustainability issues in the industry is planned for June. The Yorkshire Events Sustainability Showcase will take place on 16th June at Horizon and has been organised by Ben Vollans and Maria Dakova, Co-Owners of Your First.

Ben recalls how the event came to fruition and why he and Maria thought it was important that such an event

We chat with Maria Dakova and Ben Vollans, Co-Owners of Your First Concept Event Company, about their new event YESS, the Yorkshire Events Sustainability Showcase, coming to Leeds in June.

Planning YESS is more of a passion project for me to be honest. I really want to change how we, as an industry, look at how we impact things both environmentally and socially when producing events. exists: “Planning YESS is more of a passion project for me to be honest. I really want to change how we, as an industry, look at how we impact things both environmentally and socially when producing events. Our carbon footprint is one of the worst in any industry and we need to try change that, but the only way we can is by working together. What went from a simple educational summit has now changed into a movement and it’s exciting to see that those I’ve told are already excited for the event.”

Maria explains why it was important that the event take place at a venue which effectively implements sustainability policies, a lesson that many event profs should heed: “We chose the venue for its sustainability initiatives, plus it’s owned by the NHS Confederate, so any money that it makes supports the NHS. You can’t talk

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the talk and not walk the walk. We went to a sustainability event in London some time ago, and they had plastic straws and cutlery. That’s exactly what we want to prevent, the greenwashing.”

This undertaking wasn’t daunting for Ben, who has plenty experience in event planning: “I get asked if planning an event of this size is challenging, but the honest answer is this is relatively small compared to the events I have helped produce in the past. But by far, this is one of the most exciting! To know we as an industry could make a real difference by simply working together is a very driving factor in why I am doing this.”

Maria is hoping that the event can bring clarity and collaboration to the industry, when it comes to the tricky issue of sustainability: “Sustainability in general – especially when it comes to the events industry, is quite a murky ground. What is sustainability? Is it the food? Changing the lightbulbs to LED bulbs? A lot of people in the industry are worried about it because it costs. And we would like to have discussions with people who are deep into this and allow people to learn. We would love for people to come out of this with a plan for the year of what steps they’re going to take.”

There is no one-size-fits-all when it comes to sustainability. As Maria explains, what is a good solution for one business may not be right for another: “I was talking with someone about going plant forward, and then later that day, I spoke with someone who operated a sustainable venue finding service, who told me that actually, if the meat is local, it’s actually much better than some types of vegetables. For someone going plant forward is an easy solution that they can do, for others it’s not so easy. So, what are the solutions in each case? It’s never just, you must do this and everything else is bad. These are the conversations we want people to have at our event.”

Yourfirst.events/yess

www.hospitalityandeventsnorth.com

INDUSTRY OPINION

Breaking Barriers Managing finances can be daunting, but with the right tools and guidance, budgeting can become a skill we can all master says Camilla Woods, Services Director at Hospitality Action. categories where possible. This process will then reveal opportunities for savings. A simple, stable budget can help plan for income fluctuations, offering clarity and confidence in managing finances effectively.

Managing money is just as important as excelling at work, yet it is often overlooked.

The workshop encourages individuals to prioritise financial education as it can lead to greater long-term stability.

Budgeting is a learned skill that sadly isn’t taught widely enough. Much like using Google Maps to navigate complex routes, knowing your starting point is key. While budgeting may seem intimidating at first, with practice, it becomes easier over time.

Impulse spending is a common challenge but adopting a ‘mindful use’ approach -– use what you already have before buying more – can make a big difference and incorporating ‘no-spend days’ into your routine can help reduce unnecessary expenses, leading to significant savings over time.

The first step is to understand your current financial position by tracking monthly income (especially if it varies) and essential expenses.

Prioritise necessary costs and group them into

Additionally, building a rainy-day fund for unexpected expenses, like car or household repairs, is also essential for minimising financial stress and ensuring you’re not left short.

Financial worries are one of the biggest contributors to poor mental wellbeing but by taking small, manageable steps, hospitality workers can build financial peace of mind.

With patience and consistency, anyone can improve their money management skills, paving the way towards a more secure, stressfree financial future.

As part of our Employee Assistance Programme (EAP) service, we recently delivered a webinar on budgeting basics to provide practical advice to help individuals in the hospitality industry take control of their finances.

For more information or support, contact Hospitality Action at info@hospitalityaction.org. uk or call 0808 802 2111.

Face to Face Richard Smith, Chief Commercial Officer at Wyboston Lakes Resort, discusses the value of face-to-face interactions.

In an era increasingly dominated by virtual communications, the value of face-to-face interactions cannot be overestimated. We host not only a vast number of face-to-face meetings and events each year but also hundreds of face-to-face learning sessions.

Delegates benefit from the immersive experience of stepping away from their routine to engage deeply with content. Unlike online, where attention can wane due to the competing demands of emails and home life, in-person fosters undivided attention.

The thousands of delegates coming here for either day-long or residential events, both face-to-face and hybrid, underscores a fundamental truth: in-person learning, like in-person meetings, offers unique benefits that cannot be fully replicated online.

Collaboration and networking The classroom is not just a place for absorbing information; it is a hub for collaboration and networking. Whether it’s sharing insights over coffee breaks, troubleshooting problems as a team, or engaging in spirited discussions, the personal connections forged in these settings add layers of value to the experience and can last well beyond the event.

The power of presence There is something inherently impactful about meeting or learning in a physical space, surrounded by peers and guided by experts.

Face-to-face offers a focused environment free from the distractions of everyday life.

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Enhanced memory and retention Being in a dedicated learning environment, coupled with dynamic, hands-on activities,

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enhances memory retention. Neuroscience supports the idea that experiences involving multiple senses – sight, sound, and touch – are more likely to be retained. Our serene setting and state-of-the-art facilities create a conducive environment where delegates can focus, absorb, and retain knowledge more effectively than they might in a virtual setting.

For the delegate, the return on this investment is clear: deeper learning, stronger connections, and an unforgettable experience – valuable benefits to the organiser too.

Wybostonlakes.co.uk

NETWORKING

Chat and Chill Networking is now an essential part of business development, but to many can be daunting.

Networking event organiser Maria Dakova, Co-Founder and Director of Marketing & Communications at Your First Events prefers a more relaxed approach.

Networking events often carry an air of formality – an expectation to impress, exchange business cards, and make connections in a short time. For many delegates, this can feel intimidating and often counterproductive. However, a growing number of professionals are realising that the best and most meaningful connections often happen in a relaxed, low-pressure environment. The concept of relaxed networking, where the emphasis is on natural conversations rather than rigid structures, is becoming increasingly popular in corporate circles.

Maria explains the value of this approach: “The idea behind relaxed networking is

to have no expectation of anything – no dress codes, no ties, no stiffness. It’s just about getting together and allowing conversations to happen naturally. By removing the formalities of traditional networking events, participants can focus on authentic interactions rather than trying to impress or meet certain expectations.”

A more informal setting helps break down the barriers that can make networking feel like a chore. Maria has seen how the pressure to ‘sell yourself’ or meet a certain number of people can be overwhelming:

By removing the formalities of traditional networking events, participants can focus on authentic interactions rather than trying to impress or meet certain expectations.

“People shouldn’t feel rushed or pressured to talk to everyone. Instead, they should have the space to spend quality time with the people they find interesting, without worrying about missing out.”

In these more relaxed environments, delegates can engage in deeper conversations at their own pace, creating more meaningful and lasting connections.

Smaller, more intimate gatherings are another key feature of relaxed networking events: “Events should be capped to 20 people because smaller group fosters better connections,” Maria explains. “It’s not about making as many contacts as possible. It’s about having the time and space to build real relationships.”

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With fewer people to interact with, delegates can focus on quality rather than quantity, allowing for more in-depth and meaningful exchanges. For many, one of the most challenging aspects of networking is the fear of entering a room full of strangers. In a relaxed networking environment, this fear is often alleviated by organisers who take the time to personally welcome and introduce each delegate: “Everyone should be introduced to each other so delegates feel comfortable and integrated into the event, rather than left standing awkwardly on the sidelines.”

While some traditional events rely on activities designed to get people talking, these can often feel contrived or uncomfortable. Maria feels it’s better to allow people to chat naturally: “The event should feel like a gathering among friends, not a corporate event. When people can enjoy themselves and have fun, the connections they make are often stronger and more meaningful.”

Ultimately, the appeal of relaxed networking lies in its ability to create an environment where connections are not forced but allowed to happen naturally. By removing the formalities and expectations that often come with traditional corporate events, delegates are able to engage with others in a way that feels comfortable, enjoyable, and authentic. As Maria sums up: “Networking shouldn’t be about making quick business deals; it’s about fostering genuine relationships that can lead to something more meaningful down the line. It’s not just about who you know – it’s about how you connect.”

www.hospitalityandeventsnorth.com

The newly refurbished Crowne Plaza is the perfect setting, where extraordinary moments are shaped.

Scan to book!

Discover our 14 versatile meeting rooms, ranging from intimate spaces for 10 guests to The Ballroom accommodating up to 550 attendees. Whether you’re planning a corporate conference, a social gala, a wedding or a private celebration, our flexible spaces are tailored to meet your unique needs. Our designated events team will assist you in crafting a flawless event, while our riverside restaurant and terrace offers a variety of delectable food and drink options to satisfy every palate.

Experience impeccable service, a welcoming ambiance, and seamless event execution at our hotel, where unforgettable memories are made.

Crowne Plaza Stratford-upon-Avon Bridgefoot, Stratford-upon-Avon, CV37 6YR 01789 279 988 www.crowneplaza.com/stratfordavon

cpstratford CPStratford

CASE STUDY – FESTIVAL THEMED EVENT

Away Days Linzi Burnell, Co-founder and Events Director at Wonderland Venues, talks us through a recent 2.5-day long event that brought the fun of a festival to a corporate retreat. throwing, archery, mini golf, giant football, and darts.

Whatton House in Leicestershire was the setting for a corporate retreat that lasted for over two days delivered

by Wonderland Venues. The event, designed for one of the company’s clients, transformed a typical corporate conference into an exciting team getaway, combining productivity with fun. With 150 delegates in attendance, the event also served as a summer social, offering a welcomed blend of business and leisure.

Situated between Nottingham, Leicester, and Derby, Whatton House is easily accessible for delegates from all across the county, making it the ideal venue for Wonderland Venues’ client’s brief: “Our client came to us for a festival inspired event to include a conference and team building ideas.”

Whatton House is home to two venues, The Courtyard – an industrial space with a modern vibe – and The Tipi Venue – nestled in parkland with a woodland backdrop. These two spaces not only provided the venue for the conference and breakout sessions, but also hosted an engaging team building afternoon where activities were held to encourage delegates to collaborate and unwind in a more relaxed and playful setting with axe

Wellbeing was made a priority for delegates as they were also able to enjoy a wellness retreat space with yoga and sound healing under the shade of a giant tipi in the gardens: “It was important to our client that we set up a retreat area to allow delegates to get away from the hustle and bustle of working life, to switch off, and be surrounded by nature and stunning countryside. The aim with these sorts of retreats is to take people as far as possible from the usual office setting.”

And later, a lively, energetic festivalthemed night was filled with entertainment in the form of stilt walkers, fire dancers, and DJs. For an extra dose of fun, delegates had the opportunity to enjoy interactive experiences such as cocktail masterclasses. The festival theme gave delegates the option of glamping for the full festival feel or staying at of nearby hotels just minutes away – with Wonderland Venues providing transport.

The evening combined with the event’s other elements showcased Wonderland Venues’ successful delivery of designing

a getaway that combined the vibrant spirit of a festival with the collaborative atmosphere of a team retreat.

Feedback from Wonderland Venue’s client was overwhelmingly positive, it said: “Our festival-inspired corporate away day at Whatton House was an unforgettable experience! The stunning setting, vibrant décor, and engaging activities created the perfect blend of relaxation and team bonding. With delicious street-foodinspired catering and a lively atmosphere, it was a unique and inspiring day that brought our team closer together. We can’t wait to return!”

Linzi believes the festival-themed event is only going to grow in popularity: “Everyone is looking for something different, something unique that energises their team and offers an immersive experience they’ll never forget. A festivalstyle event is fun, laid-back, and outdoors, providing a refreshing escape from the usual stuffy conference rooms and hotels.”

Looking to host a festival themed conference or retreat? Get in touch with Linzi at 0785 432 4931 or Linzi@ wonderlandvenues.co.uk

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Unique Venues In Stunning Locations Perfect For Your Next Corporate Event

Whether your looking for a conference, a team building day, summer social or a launch party our venues are perfect and can accommodate anywhere from 50-1000 guests.

Our Unique Venues Inkersall Grange Farm Farm - Nottinghamshire The Hidden Hive - Derbyshire Scrivelsby Walled Garden - Lincolnshire Whatton House - Leicestershire

Please contact

The Courtyard at Whatton House - Leicestershire

Linzi Burnell

Bradbury Glade - Durham

07854 324931

Chafford Park - Tunbridge Wells

Linzi@wonderlandvenues.co.uk | www.wonderlandvenues.co.uk

Coming soon.... Our new London venue

March 2025

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INDUSTRY MENTORSHIP PROGRAMMES

Unlocking Potential Mentorship programmes offering tailored support and career growth opportunities for event profs can really help both personal and industry development..

In an industry that thrives on innovation, creativity, and the exchange of ideas, mentorship programmes are a key resource for those who want to excel. Not just reserved for newcomers, these initiatives offer valuable opportunities for individuals at every stage of their career to upgrade and refine their expertise. Beyond improving your existing skills, mentorship can provide networking opportunities, boost confidence, and often open doors to exciting new career prospects.

Peter Kerwood, Director of Elevate Mentoring, explains why mentorship is beneficial: “Mentoring to us can be summarised in one of our favourite quotes: ‘The world is a lot easier to navigate if someone shows you the map.’ A mentor is someone who will inspire, signpost, and empower; someone to bounce ideas around, help to set goals, be a cheerleader, and offer honest feedback. A mentor is an experienced and trusted advisor that shares contacts, tools, skills, and support to grow and develop your career and help realise your full potential.”

Here are some of the programmes available:

Elevate

Elevate is a free mentoring programme that has been designed with a specific goal in mind – to inspire, inform, and empower people within the events industry. It’s the world’s largest organisation that provides personal development to professionals, through mentoring and training across every sector within the industry. Expect guidance, support, advice, and opportunities across six months to help you build and develop your career no matter where you are on your journey. Not only does Elevate provide support and training on how to get the most out of your mentoring and goal setting ideas, the topics featured in the programme cover everything from negotiation skills and conflict management to work life balance and career progression.

Elevateme.co

Women in Exhibitions

The events world is underrepresented by women in leadership positions so Women

in Exhibitions has developed a mentoring scheme designed to support the growth and career development of its members.

The programme allows mentees to work with two senior industry figures who will bring a wealth of experience and knowledge to the table – with a multitude of roles from event directors to CEOs. The scheme is exclusively for paid members of the Women in Exhibitions Network and is open to women working within the industry who are committed towards developing their network, talent, and themselves.

Read our interview with Women in Exhibition’s new president on page 9!

Womeninexhibitions.co.uk/mentoring

AEV

The Association of Event Venues (AEV) has recently introduced a mentorship programme for junior event managers to help develop their skills and knowledge.

Available for newly qualified event managers, junior event managers, and event assistants or co-ordinators, the 12-month programme supports those starting their careers or those looking to increase all-round industry knowledge and confidence. AEV’s offering is fully

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customisable and can help you reach your goals by improving things such as problem-solving skills, stakeholder management, working under pressure, objection handling, and much more – design your programme alongside your mentor to suit whatever your needs may be.

Aev.org.uk

Kina Events Management

Providing a fully customised mentoring programme, Kina Events supports and develops event managers, executive and personal assistants, trainees or students, all the way up to experienced event profs.

The mentoring programme includes six separate one-hour mentoring sessions across six months that will cover best practice, confidence building strategies, people and project management skills – and more! Your mentor will also be on hand to offer practical, expert, and impartial advice for planning and structuring events as well as helping you to create goals.

Kinaevents.com

www.hospitalityandeventsnorth.com

NorthinBrief Manchester Central Set for Record Figures

Manchester Central has announced it will welcome nearly half a million people through its doors (13% uplift) this year, contributing a forecasted £130 million into the city-region.

This surge in visitor numbers solidifies Manchester Central’s position as a leading venue in the sector. The growth has been attributed, in part, to the notable trend of organisers, including Hyrox, Accountex, and the Destination and Caravan Show all choosing to add Northern editions to their event calendars to tap into the burgeoning northern market. Clinical Pharmacy Congress, Digital Construction Week, and the HETT annual event have also all added Northern editions.

Furthermore, 49% of the events which took place in 2024 are returning for 2025, including the UK’s largest insurance broking event, The BIBA Conference, MegaCon Live, and Housing, which sees the whole of the UK’s Housing sector convene in Manchester.

“We’re seeing a significant shift in the events landscape,” said Lori Hoinkes, CEO of Manchester Central. “November 2024 was our busiest month ever at Manchester Central, and it’s clear that businesses are recognising the immense value and vibrancy that Manchester offers.”

The forecast comes as one leading UK economic forecasting group, EY ITEM Club, projected that Manchester would become the UK’s fastest-growing city in 2025, with an expected GVA uptick of 1.8%, citing the region’s focus on attracting talent to value-add sectors as an example for other cities to follow.

Power of Events Two Year Anniversary Thanks to the support of d&b group, The Power of Events livestreamed its Two Year Anniversary broadcast from d&b’s Immersive Technology Experience Centre (ITEC), located at the heart of London’s Science Museum, with support from Giant iTab for lending one of their devices to showcase the Events Industry Insight App. The Power of Events went online on 13th February at 11am on its LinkedIn channel for one hour, featuring contributions from over 20 industry leaders from across the sectors, including many supporters, partners, and the core team.

The broadcast focused on showcasing what the UK Event Industry had achieved to date through inclusive collaboration, including the latest updates and exciting plans for the Schools Engagement Programme, the Events Industry Insight App, and what was next for The Power of Events.

Founder Rick Stainton commented: “This is for all The Power of Events supporters, partners and anyone passionate about the UK Events Industry!

It is aimed at thanking the UK Events Industry and showcasing what their support, unselfish commitment and collaborative values can

March 2025

achieve when we all collectively work together on a project – things can be actioned, impact delivered and changes in behaviour and understanding are real and measurable.”

small businesses very like myself, and I’m passionate about increasing ESSA’s value to their voices and harnessing the power of our collective strength.”

Lime Venue Portfolio Tackled Event Food Sustainability

Hospitality Action Expands Support

Lime Venue Portfolio spiced up the conversation on sustainable food with an interactive ‘Quiz Show’ session, ‘What’s New in Food’, at Micebook Expo 2025. Hosted by Jo Austin, Sales Director and Conference & Events Sustainability Lead for Compass Group UK&I, alongside Glenda Carlyle, Senior Sales Manager at SEC, this session promised a fresh, engaging take on the most pressing questions about sustainable food trends. The lively format tackled hot-button issues in the world of sustainable catering, including: • Why the events industry was avoiding beef • How eating venison could rival plant-based diets in eco-friendliness • Why counting carbon might matter more than counting calories • The search for sustainably sourced salmon Jo Austin said: “This isn’t your typical food talk. We break down complex topics in a fun, interactive way to empower planners to think differently about what was on the plate.

Sustainable food doesn’t have to be boring – it could be creative, impactful, and delicious.”

This talk followed the launch of Lime Venue Portfolio’s new series of groundbreaking ESG guides, designed to help event planners seamlessly integrate ESG principles into their operations.

New Chairs for ESSA The Event Supplier and Services Association (ESSA), the trade body representing the UK’s leading contractors, suppliers and service providers in the events industry, announced Rob Brackstone as its new Chair and Alexandra Bailey as Vice Chair.

On his appointment, Rob said: “I’m honoured to step into the role of Chair and build on the great strides we have made in strengthening our accreditations, professional standards and collective voice. Collaboration will be key as we navigate shared challenges, particularly in sustainability and in creating an even more unified approach across organisers, venues and contractors.

In addition to continuing to lead our industry, my vision is for ESSA to gain even greater external recognition driven by member innovation and our exciting initiatives such as our mentoring scheme. These are exciting times, and I’m ready to work together with our members to shape a stronger, more resilient industry for the future.”

On her new role, Alexandra commented: “I take immense pride in being part of this vibrant and creative industry and, in my role as Vice Chair, I am dedicated to supporting our members and ensuring that ESSA remains a leading force in the sector. Our membership includes many individuals, sole traders and

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UK charity Hospitality Action has received a £100,000 donation from Chick-fil-A, the third largest quick service restaurant company in the United States, to support the charity’s mission to provide life-changing support to hospitality professionals and their families across the UK. Hospitality Action is leading the way in financial, practical, and emotional support to some of the most vulnerable people in society.

The grant will be used to further the charity’s work to provide crucial assistance to hospitality professionals by providing financial assistance and advice to those facing hardship, illness, injury, financial difficulties, and family crises.

Hospitality Action is the first organisation in the UK to receive funding from Chick-fil-A’s True Inspiration Awards grant programme, coinciding with the brand’s first UK restaurant opening later this year.

Mark Lewis, CEO of Hospitality Action said: “This generous grant from Chick-fil-A will significantly enhance our ability to support hospitality workers in their time of need. We’re honoured by this recognition and are grateful for the opportunity to collaborate with Chickfil-A as they join us in the UK.”

Beam Announces New Chair Beam, the UK trade association for the business events, accommodation, and meetings industry, has officially appointed its 2025 Chair and Vice Chair.

At the Gala Dinner hosted by The Grand Birmingham, Julie Shorrock, Managing Director of HTS and outgoing beam Chair, formally handed over the position to Louisa Watson, Marketing Director & Sustainability Lead at Wyboston Lakes Resort. David Tremmil, Managing Director of Inloco Events and Vice Chair of UKEvents was named Vice Chair.

Reflecting on her tenure, Julie Shorrock highlighted several key milestones that have redefined beam’s industry presence and impact. Over the past year, beam has significantly strengthened its industry recognition, with growing awareness of its influence and contributions.

Incoming Chair Louisa Watson said: “I’m honoured to step into this role at such an exciting time for beam. In 2024, we demonstrated the true power of collaboration and advocacy, and this will remain my key focus. By strengthening our collective voice through strategic partnerships and continued engagement with government via the APPG Corporate Membership, we will drive real change and create even greater opportunities for our members. By sharing key learnings, championing best practices, and building stronger connections, we will empower ourselves to shape the future of our industry.”

NEGOTIATING SPONSORSHIP PACKAGES

Winning Collaborations

Looking to monetise your event? Chief Executive of EFS Sports, Elliot Stroud, offers his advice on navigating the best sponsorship package for your event.

Elliot Stroud has over 25 years of experience in the sponsorship industry and has built a successful career running his own sports sponsorship and event management company, EFS Sports.

Elliot brings a wealth of insights into how organisers can create partnerships with brands via sponsorship packages. He explains how to understand the assets your event can offer and how to align them with potential sponsors’ objectives, as well as negotiating packages that provide genuine value to everyone involved.

Elliot believes that sponsorship deals should be focused on being a collaboration rather than mere transactions: “I rarely call them sponsorships these days; I call them partnerships because that’s beneficial for everyone. Sponsorship sounds like it’s somebody paying for something, and maybe not getting back value. A true partnership is where both parties fully understand and appreciate what it is they can get from the from the relationship.”

When considering how to navigate sponsorship packages, Elliot emphasises the importance of fully understanding what your event has to offer: “You need to look at the assets you’ve got and the rights that are available – it might be naming rights, for example. You need to identify all the different branding opportunities and benefits that a brand could have if they were to sponsor the event. You should also put yourselves in the sponsor’s shoes, to fully understand and appreciate what it is that they’d want to get from the sponsorship.”

Demonstrating the value to potential sponsors and understanding the competition will also help to get the best out of a sponsorship deal: “Market research is important; find out what everybody else is doing and try to differentiate and make your event a bit different and better. Also, see what other people are charging and offer your package and price accordingly. If you go in too high, you can put people off.

But if you go in too low, you can look too cheap. There’s a fine line between making something seem attractive and really putting clients off.”

Companies paying good money to sponsor an event don’t want to see a similar company involved.

Finding an appropriate sponsor that aligns with and is relevant to your event is crucial: “You need to be very targeted; long gone are the days of just sending out blanket emails to 100 companies. For example, if it’s a sports event, you’d want to go for brands that maybe have a direct involvement with that sport. There are loads of different companies in the space already; it’s good to take a leaf out of the book of what the other events are doing and try get the competition to come and sponsor you.”

The negotiation process doesn’t need to be daunting, Elliot highlights the key factors that event planners should keep in mind: “You need to be the position where you’re giving real value, because without it, you’re in no position to negotiate. When it comes to negotiation, if you really value what you’ve got and there’s a premium on it, then it puts you in the driving seat.

Obviously, you can do last-minute deals if you still have some inventory left or you’ve still got a couple of packages that haven’t been sold – just don’t sell yourself short!”

To maintain your rate exclusivity should be a big consideration during the negotiation process: “Companies paying good money to sponsor an event don’t want to see a similar company involved, even if it’s at a lower level. I would always offer exclusivity to a top tier partner.”

Things have transformed significantly during Elliot’s years in the industry, and the future looks positive: “The revolution in the tech space has been incredible.

We’ve seen the emergence of so many new brands and startups that were unimaginable 20 or 30 years ago, now many more businesses are entering the sponsorship world – ones we would never have considered. There are still traditional companies getting involved but there are also lots of new businesses that have substantial funds available and want to use events to network and to get in front of people. This is a very exciting space because of these new companies. It’s an evolving market, and it’s a great time to be involved.”

Efssports.com | Elliot@efssports.com

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www.hospitalityandeventsnorth.com

TRIBE Manchester Airport, 6 Chicago Avenue M90 3AH T: 0161 243 777

Welcome to TRIBE Manchester Airport – Where Bold Design Meets Travel Ease.

TRIBE Manchester Airport is unapologetically modern, thoughtfully designed, and boldly essential – everything you need, nothing you don’t.

Just two minutes from Terminal 2, we’ve redefined what it means to stay connected while you travel.

With 412 smartly designed rooms spread across eight floors, we are Manchester’s largest hotel.

Treat Yourself!

Win a luxurious overnight stay and dinner for two, worth £270, at Crow Wood Hotel and Spa Resort in Lancashire.

For conferences and meetings there are multiple spaces on offer all stocked with the latest technology, as well as expert conference and event coordinators on hand to ensure your event is planned with precision and runs smoothly. The fully insured corporate event management service will provide an entirely bespoke service. The AIM accredited venue has a range of day and overnight packages available.

The Lakeside Suite has a capacity of up to 400 delegates and contains a subtle nod to the bygone era with hints of 1920s grandeur combined with sleek and contemporary features for a splendid venue choice.

There is also a collection of well-equipped meeting rooms that boast floor-to-ceiling windows for plenty of natural daylight and full air-conditioning to guarantee the optimum temperature and keep meetings cool, calm, and collective.

Once the work is done, delegates can take advantage of one of Crow Wood’s 76 luxurious bedrooms and suites as well as its excellent facilities. Each room has an impressive list of amenities ranging from complimentary luxury toiletries to extremely

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www.hospitalityandeventsnorth.com

COMPETITION

comfortable beds that guarantee a great night’s sleep. Guests will have access to the award-winning health club that is more than just a gym; it’s a concept in fitness, health, and wellbeing where delegates can unwind and take in a swim, sauna, or workout. There are also three restaurants within the resort and wherever you choose to eat, food will be handcrafted by an expert team of chefs and will taste just as good as it looks.

The hotel is also just a stone’s throw away from the famous Woodland Spa, where guests can book to enjoy a luxury spa escape during their stay, such as a thermal spa experience or one of the luxury treatments available; the whole spa is perfectly engineered for restful relaxation after a hard day’s work. crowwoodhotel.com

COMPETITION

You could be enjoying an overnight stay and dinner for two at Crow Wood Hotel and Spa Resort courtesy of the events team, so for your chance to win, just answer this question:

What is the maximum number of delegates the Lakeside Suite can accommodate?

Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number, and email address.

The winners will be randomly selected on the closing date: 4th April 2025

March 2025

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Images for illustrative purposes only.

Terms and conditions apply: Prize is nonrefundable and cannot be exchanged.

Valid Sunday to Thursday until 30th November 2025. Subject to availability and pre-booking. Dinner includes £40 per person allowance, additional spend may be necessary. Upgrades to suite and The Woodland Spa, subject to availability and additional cost. When entering the competition online you have the option to not be entered in H&E North Magazine and Crow Wood’s databases in order to be contacted about news, promotions, and special offers. Postal entry data will not be saved. Publisher’s decision is final.

TIME TO

MEET, EXPLORE & RELAX

GLASGOW

Make your meeting or event memorable, explore everything Glasgow has to offer and relax at the stylish Hilton Glasgow.

Hospitality & Events North.indd 1

hilton.com/glasgow

30/01/2025 11:11:36

Glasgow’s specialist 4* Conference Hotel 360 VIDEO TOUR

Looking for a Glasgow Conference Venue?

Situated a short distance from the city centre, the Golden Jubilee Conference Hotel offers an outstanding range of dedicated facilities, inclusive tech and delicious food!

Kirsten Burke | Head of Business Development and Events T 0141 951 6006 E Kirsten.Burke@goldenjubilee.scot.nhs.uk

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Quote “HEN” for an upgraded lunch

www.hospitalityandeventsnorth.com

INDUSTRY OPINION

Demystifying Roles Amelia Brown, Marketing, Comms & Events Manager at EVCOM, discusses how to educate young people about the career opportunities the events industry offers.

At EVCOM we have a Shadow Board who keep us connected to the concerns and needs of the next generation entering our industry. And an issue that comes up again and again is the lack of visibility around the corporate events industry, and what working within our industry could actually look like.

Studies show that young people initially aspire to doing jobs they can see: teachers, doctors, influencers. Young people’s experience of attending events is usually limited to festivals, weddings, gigs and theatre. It’s no wonder most students beginning event management degrees hope to work in festivals and weddings. But this is just the tip of the iceberg.

As we all know, corporate events offer so much opportunity for creativity and progression. But by their very nature, corporate events aren’t something a young person can experience. So how can we ensure that this sector is visible to young people considering what direction they want to take in life?

Visibility also goes beyond the sector, to the wide range of roles involved in organising events. It takes whole teams of people with really varying skillsets to make an event happen, and we don’t talk enough about all the different people involved.

Event Management student and Shadow Board member Amelia Bithell said to us, “As I began my journey into the events industry, I was often faced with the question, ‘What do you want to do after graduation?’ My answer was usually broad – ‘something in events’ – without fully understanding the wide range of roles within the field.”

Do Business in

Style

If we want people to consider our industry, we need to work together to demystify what a career in events could look like, from the technical and production side, to planning and organising, to marketing and publicity. Events is such a varied world that touches so many different industries. Where it’s going into schools to offer a careers talk, interviewing your team members on your website or offering shadowing opportunities, we should all be making sure next gen talent can see what our industry has to offer.

Looking for an inspiring business venue in Anglesey to host a meeting or hold a conference, look no further.

At Château Rhianfa, we invite you to try something different to accomplish your business objectives.

Evcom.org.uk

• 9 meeting rooms for 2 to 210 delegates • Birmingham City Centre location • Not-for-profit venue • 3 late night openings until 9pm • A range of catering options

0121 236 2317

chateaurhianfa.co.uk/corporate/

01248 880090

enquiries@theprioryrooms.co.uk

March 2025

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Thinking of an away day?

As St Patrick’s Day is coming up on 17th March, we check out some of the best event spaces the Emerald Isle has to offer.

From the Harp A country that’s rich in history, bursting with natural beauty, and awash with vibrant cities is just a short flight away. Ireland is easily accessible for delegates from across the globe and has multiple impressive venues on offer for both big and small events and is an easy and hassle-free destination for a conference or team away day. Take a look at some of our venue choices and some down time ideas close by…

Guinness Storehouse | Dublin

Is there anything more Irish than Guinness?

Treat your delegates to the full Ireland experience by hosting your event at the Guinness Storehouse. Whether it’s a drinks reception in the rooftop Gravity Bar with panoramic views of the city that can host up to 500 delegates or a conference in the Arrol Suite with a capacity of 100, there are 10 event spaces available that will be sure to suit whatever your event specifications – there’s even the option to hire the entire venue!

Stout isn’t the only thing taken seriously at Guinness Storehouse, its award-winning in-house chefs create menus with fun and creative flair to ensure an individual, finetuned menu that will suit your clients and delegates perfectly.

Guinness-storehouse.com

Things to do As it’s in the heart of Dublin, the Guinness Storehouse is surrounded by accommodation and exciting leisure activities for your delegates. McGettigan’s Town House is a charming 11-bedroom terrace that dates back to 1776, and The Hendrick has 92 modern and stylish rooms in the heart of the edgy Smithfield district. It’s also just a stone’s throw away from Dublin Castle, St Patrick’s Cathedral, and the National Gallery of Ireland.

Adare Manor | Limerick

Originally built in the 1720s, Gothic treasure Adare Manor features lavish old-world décor, a banquet room that seats 350 delegates, and a meeting space for 440. There are many event spaces on offer at Adare Manor, including the Grand Ballroom, the Carriage House restaurant, and the boardroom.

There are 103 bedrooms, as well as a series of lodges that are available set in the 840-acre estate of formal gardens, rolling parkland, and peaceful forests. There’ll be something for all delegates at Adare Manor with a whole host of activities available for them to do in their downtime including shooting and archery, a spa, and even horse riding!

Adaremanor.com

Things to do The charming village of Adare is home to quaint thatched cottages, medieval monasteries, and captivating heritage centres that share the streets with high end fashion boutiques, antique shops, and art galleries.

AWAY DAYS

Ashford Castle | County Galway

Once home to the Guinness family, Ashford Castle has stood on the shores of Lough Corrib – the second largest lake in Ireland – for over 800 years. This venue is bound to impress your delegates with its breathtaking historical setting that has earned a reputation as one of Ireland’s most iconic and celebrated landmarks.

The castle has five event spaces with a maximum capacity of 88 delegates, including a private 32-seat cinema and an elegant billiards room. Each of the castle’s 83 rooms and suites represent tradition and luxury with the bonus of modern amenities – delegates can admire the antique furniture while enjoying the aircon!

Ashfordcastle.com

Things to do Cong Abbey dates to the 13th century and has been described as featuring some of finest examples of medieval ecclesiastical architecture in Ireland and is just a 10-minute walk from the castle. There’s also Lough Mask distillery – only a half an hour drive away – that offers fascinating tours of the distillery which produces whisky, gin, and vodka.

March 2025

Europe Hotel and Resort | Killarney

The Europe Hotel offers eight event spaces with the capabilities to host a range of events.

Each room has natural daylight with floor to ceiling windows, as well as being equipped with all the top tech you’ll need for a smooth and seamless event. The biggest room – the Ballroom – is designed to be flexible and can host up between 600 and 700 delegates.

With 180 bedrooms and suites on offer, delegates can enjoy the natural beauty of the sweeping outlooks across the lakes, mountains, gardens and national parkland that surrounds the hotel throughout their stay.

Theeurope.com

Things to do With one of the most luxurious spas in Ireland on offer at Europe Hotel, your delegates might not even want to leave the resort! But if they’re looking to immerse themselves in some of the landscapes that Ireland has to offer, it has easy access to Killarney National Park, the Ring of Kerry – a scenic drive along dramatic coastlines – and the Gap of Dunloe – a narrow mountain pass.

National Museum of Ireland – Country Life | County Mayo

Set in the picturesque grounds of Turlough Park, the National Museum of Ireland’s Country Life site has a number of exciting event spaces. The museum includes the estate’s original Victorian gothic house as well as a modern, purpose-built exhibition gallery.

The largest room – the galleries foyer – has a capacity of 200 delegates and is a bright open space that’s flexible to hold any style of event. Other rooms include an audio-visual theatre and several workshop and meeting rooms.

Delegates will also get free access to the museum itself, which hosts a national collection of the story of Irish country life between 1850 and 1950 as well as being able to explore the ground of Turlough Park.

Things to do Located just outside the town of Castlebar, hosting an event at the National Museum of Ireland – Country Life is a perfect opportunity for delegates to switch off from the hustle and bustle of busy life and relax in a quaint location. There are lots of charming walking routes as well as a variety of accommodation options, ranging from the fresh unique style and contemporary feel of The Ellison to the traditional, Tudor-style building of Ivy Tower Hotel.

SHAPING THE FUTURE OF EVENTS Returning to Excel London on 26-27 February 2025, International Confex remains the must-attend event for corporate event planners, agencies, associations or exhibition organisers. As the UK’s largest gathering for the

REGISTER NOW

MICE industry, Confex offers two days packed with inspiration, innovation and invaluable networking opportunities.

With over 300+ exhibitors, seven conference theatres and more than 5,000 attendees, Confex 2025 promises to be bigger and better than ever.

WHAT’S ON THE AGENDA?

The heart of International Confex lies in its cutting-edge content programme, featuring thought leaders, practical workshops and insightful panel discussions.

This year’s highlights include:

Keynote Theatre Hot Takes and Hot Wings: A Spicy Interview with Event Experts Events-obsessed podcast host Alexa Martinez will be hosting, so join her for a fun, fiery panel interview where event industry experts tackle some of the biggest topics in event planning – right after they eat an increasingly spicy chicken wing! Can they keep their composure while delivering fresh insights?

Sustainability Theatre The Accessibility Mindset: Shifting from Accommodation to Anticipation in Event Planning This session will explore how to proactively design events that are accessible by default, ensuring inclusivity at every touchpoint.

Marketing & Experiential Theatre Creating Shareable, Social-First Experiences that Drive Growth In this talk, Siri Brudevold, will explore how to design events that are inherently shareable, why it’s important to do so. Siri will also share some case studies on who is doing it correctly.

Discover innovation on the show floor The exhibition floor showcases 300+ venues and suppliers who will be offering solutions to transform your events. From advanced event tech to unique venues, you can explore the latest tools that streamline planning and enhance engagement.

“Confex is where the events industry connects, learns and grows,” says Jack Newey, group portfolio director at Mash Media. “This year, we’re delivering more opportunities to inspire and equip professionals with the tools to shape their events.”

Register now - International Confex 2025 is where inspiration meets opportunity. Whether you’re seeking new ideas, suppliers or connections, this is the event to attend.

PROMOTION

Get on Board Spectacular by definition, the Sunborn London offers its guests the thrill and exclusivity of a yacht experience combined with the prestige and comfort of a luxury hotel.

From its teak wood paneling, spiral staircases, luxury food and beverage outlets to its grand opulent exterior, the Sunborn London is truly one of the UK’s most unique venues for luxury experience escapes. Situated next to ExCel London, it provides a fantastic base for Northern event profs heading down to the capital for a conference or exhibition and is an exceptional event venue in its own right.

• The UK’s first and only super luxury yacht hotel • Inspired by sailing glamour of the 50s and lifestyle design • Sharp appearance and sophisticated interior design, mixing classical elements with cutting-edge trends • Five decks with 138 spacious bedrooms and five suites (each has a minimum of 30 sq. metres) • Astonishing panoramic views of the docklands and financial district of Canary Wharf

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Every room at the Sunborn London combines contemporary style with timeless quality, offering guests an indulgent experience. The rooms blend traditional craftsmanship with modern amenities, featuring magnificent views, framed by expansive French windows, each a spacious oasis of light, providing a serene and luxurious atmosphere. The bathrooms are pristine and equipped with first-class furnishings and amenities. Guests can also enjoy round-the-clock in-room dining, with the added option of choosing a Dock or River View Room, some of which come with balconies on the higher decks.

With its timeless elegance and unrivalled style, the Sunborn London is a stunning venue to capitalise the success of your business by creating unforgettable events. A unique conference venue fitted with the latest communication technology and centralised multimedia systems with flexible meeting spaces and highly adaptable conference areas, it also has a fully licensed, stylish and luxurious venue that can host a reception, corporate meetings, summer parties, and gala dinners.

Sunbornlondon.com

Show Time It’s a busy few weeks in the industry; we take a look at what to expect from International Confex and CHS Leeds.

INTERNATIONAL CONFEX | 26th and 27th February

At this year’s International Confex, you’ll find over 200 suppliers, venues, tech platforms, and more, alongside seven content theatres.

Expect ample opportunities for learning, inspiration, and networking that will allow you to find every resource you could need in one place and gain a new perspective on where the industry is heading.

One of the highlights of Confex every year is its conference programme that’s specifically curated to allow every event prof to arm themselves with the latest industry insights. This year’s programme is certainly no different; eight topics are being discussed by industryleading speakers built to inspire and educate you.

Sales excellence

Achieving outstanding sales performance requires modern and considerate strategies.

Explore the latest trends in personalised selling approaches and the synergy between sales and marketing teams that can elevate sales success. Face today’s competitive marketplace with cutting-edge techniques and motivational strategies to push your sales performance to new heights.

Diversity and inclusion

The events industry is often seen as fun, rewarding, supportive, and inclusive, but do the actions and policies of leading names truly reflect these ideals? This year’s Confex aims to bridge the gap between perception and reality by understanding how to integrate inclusive design principles, craft messaging that resonates with diverse audiences, and foster a workplace culture that values and supports all individuals.

Marketing innovation

The marketing toolkit has been revitalised with the widespread adoption of AI and social media. Discover innovative strategies and best practices for utilising AI, social media, influencer marketing, and content creation to amplify your event marketing efforts. Explore the power of online communities and brand activations in boosting engagement and driving event success.

Community engagement

Learn how to leverage social media, online networks, and partners to create a wave of promotion and an army of brand ambassadors. Uncover how to turn

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attendees into advocates, driving ongoing support and success for your events.

Data-driven events

Find out how to effectively use data to enhance your pre- and post-event experiences. Discover how engagement and gamification technologies can boost participation and satisfaction. Take away relevant insight on the latest tech innovations aimed at making events greener and more sustainable.

Planet first events

Creating eco-friendly events is no longer a choice but a necessity. This portion of the programme will give you practical ways to integrate sustainable materials into your event planning and discuss the importance of a green supply chain.

The future of exhibitions

Events thrive when the creative minds behind them have the right surroundings to explore and be challenged to think outside the box. The agenda is curated to provide you with knowledge of what is to come, delivered by industry figures and new faces that are growing their presence rapidly in the industry.

www.hospitalityandeventsnorth.com

SHOW PREVIEW

Risk mitigation, compliance, and event safety

Robust strategies for these areas are crucial to hosting successful events.

Identify how to develop comprehensive emergency preparedness plans, from creating evacuation procedures to coordinating with local emergency services. Explore the importance of vendor and contractor management, infrastructure safety, data security, and health protocols to protect your attendees and staff.

International-confex.com

CHS LEEDS | 25th March

CHS Leeds is returning to the Royal Armouries for 2025. This one-day exhibition will showcase over 140 venues, destinations, and event suppliers, and allow you to develop professionally and personally through the education programme. This year’s theme is welfare, and the education sessions will touch on every aspect of the subject such as safe travel, delegate protection, relationships, and even a special session on Martyn’s Law. CHS’s educational programmes have

March 2025

become one of the key reasons why visitor numbers across the brands continue to grow. The show’s organisers continue to focus on the professional and personal development of delegates attending, with the welfare focus being the latest in a series of themes that underline this investment.

Within the programme, there will be two keynote sessions, as well as panel discussions from senior influencers within and outside of the business events, travel, and hospitality industry. Cally Louise Stewart will kick things off with a session on female relationships and the importance of them at events and within event teams.

One of the key set pieces of the programme will also see CHS hosting an update on the recent changes to the Martyn’s Law legislation and its probable effects within the meetings and events sector. As well as representatives from the Home Office, the session will include up-todate insight from one of the leading voices on the subject, Dannielle Bounds from ICC Wales, and Sandra Eyre from the Meetings Industry Association (MIA).

CHS will also be welcoming back

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Intimacy Coordinator, Sam Murray, who spoke at the brand’s Birmingham event last autumn. Sam will be joined

by Leigh Cowlishaw, representing the Rail Delivery Group; Kate Whitby, The Venues Collection; and Natalie Paxton, BCD Meetings and Events, on a specialist discussion on safe travel and delegate protection.

The day will finish with an ‘action’ session with guest panellists Sian Sayward, Inntel, and David Charlton from UTAC Milbrook, who will take all the learnings of the day and turn them into actionable processes and ideas that increase awareness and best practice around welfare.

See you there!

Hello-chs.com/leeds

Come and visit us at International Confex on stand D50C.

DIRECTORY

Adrian Salamon Magic

St George’s Centre Leeds

St George’s Conference Centre, a versatile events space is conveniently situated in the heart of Leeds, with rooms which can accommodate between 2 and 150 delegates, all furnished to a high specification. bookings@stgeorgesleeds.org.uk | 0113 383 2140 stgeorgescentreleeds.org.uk

Yorkshire’s corporate event magician.

Entertainment at awards, parties, & events.

Stunning close-up magic that will leave you with a lasting impression.

Call: 07849 123560 Email: contact@yorkmagician.co.uk Website: www.adriansalamon.co.uk

The Bradford Guide Post Hotel

Crowne Plaza Royal Victoria Sheffield

Grade II listed Crowne Plaza Royal Victoria can host events for 2-400 guests with 14 versatile meeting spaces, over 240 onsite car parking spaces and 105 well appointed bedrooms. sales@cpsheffield.co.uk 0114 252 6512

The Bradford Guide Post Hotel offers function rooms for Weddings, Functions, Conferences & Events and our Restaurant offering home cooked food and daily specials.

01274 607866 | sales@guideposthotel.net www.guideposthotel.net

Drumming Team Building

The Milner York Formerly The Principal

Dragons Den Success - From Team Building and Conferences to Business Wellness Programs, we deliver unforgettable drumming experiences that energise, connect, and transform teams in a fun and powerful way!

0203 808 5177 | drummingteambuilding.co.uk drummers@drummingteambuilding.co.uk

Located next to York station with onsite parking, The Milner York offers 11 versatile meeting rooms for up to 410 delegates and 155 stylish bedrooms.

The Milner York. Station Road. York. YO24 1AA | 01904 653681 events@themilneryork.com | themilneryork.com

First Travel Solutions

The Hospitality Partnership

I feel incredibly fortunate to be part of such a dynamic industry, surrounded by amazing contacts, friends, and opportunities that have kept me busy and inspired since starting The Hospitality Partnership in 2017.

Jan@hospitality-partnership.com | 07791 149672 www.hospitality-partnership.com

Your trusted partner for reliable coach, minibus, and taxi solutions.

The Saddle Room

The Saddle Room offers exceptional dining, comfortable accommodation, and versatile event spaces, perfect for any occasion. Enjoy locally sourced food, cosy stays, and memorable experiences thesaddleroom.co.uk | events@tupgillpark.co.uk 01969 640596

First Travel Solutions experts you can count on.

www.firsttravelsolutions.com

Hinsley Hall

WOW Grass

Leaders in real soil-free grass for events, films and all things creative. Aside from the unique product, the team and service at WowGrass is completely bespoke, allowing us to tailor your specific project needs and provide a suitable product and service. roger@wowgrass.com | 01904 449620 www.wowgrass.com

Hinsley Hall is set in tranquil grounds close to central Leeds and offers is suitable for a range of events including conferences, meetings and training courses.

A comfortable, cost-effective venue catering for a variety of requirements. At Hinsley Hall we offer competitive Day & Residential Delegate Rates, which include free car parking and secure Wi-Fi throughout.

Hinsley Hall 62 Headingley Lane Leeds LS6 2BX

Want To Shout About

Your Business?

Advertise with us and be heard by over 15,000 event planners!

0113 261 8000 | info@hinsley-hall.co.uk www.hinsley-hall.co.uk

Rothwell Hotel Associates

Whether you’re looking to improve the profitability of your hotel portfolio or seeking strategic guidance in an ever-changing market, I look forward to collaborating with you and delivering tailored solutions that drive meaningful results. mike@r-ha.com | 07788 447374 r-ha.com May 2023

Call us on 0845 052 2911 or email adam@nutsforprint.co.uk

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www.hospitalityandeventsnorth.com

GET 20% OFF ROOM HIRE FOR ANY BOOKINGS ON CAMPUS IN 2026*

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conferences@york.ac.uk

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We believe we have created a setting that will surpass anything you could begin to expect from a corporate events venue

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