HEN Feb 2022

Sustainability

New Venues

Team Up

Competition

Going International

London Calling

A Warm Welcome

FEB / MAR 2022

Welcome to our latest edition! We hope we give our readers useful content and ideas and an overview of the industry across our region. Challenging times, with some way to go. But positive signs we are on the mend.

Sustainability is high on the agenda; we take a look at some of the accreditations available, help on regulations for those employing event staff, we talk AV in our suppliers’ guide and take a look at Manchester’s events scene.

North East of Scotland's state-of-theart events venue P&J Live is back on our front cover; a cool event venue

encapsulating the true meaning of multipurpose.

A good barometer of where we are at in the industry will be at International Confex coming up but read what the key organisations think about where the future lies. Plus, team building, event tech, new venues and lots more beside!

You can win a fabulous free boardroom meeting or evening dinner with Wyboston Lakes Resort.

Please connect with us on our socials, we are always looking for guest bloggers!

Green Thinking

As dealing with wastage and sustainability becomes an ever more pressing concern for the industry, we speak to key personnel about the challenges faced and the accreditations suppliers can look at to help deliver best practise.

WASTE NOT, WANT NOT

Chantal Kerr-Sheppard is Director at Event Cycle, a not-for-profit organisation helping organisers make sustainable choices. She tells us; “One of the biggest challenges facing sustainability in events is the amount of waste we create. From graphics to giveaways, planks of woods to plants, we need real materials to create authentic experiences, but this is often to the detriment of our planet.

“Events in the current climate rely on the safety of recycling as the answer to this problem, but this energy-intensive process simply displaces the issue. In the first instance,

we should be looking to reduce what we produce. But when waste is a necessary event component, we all need to take responsibility and identify where each item goes once the attendees have gone home and make sure it isn’t landfill.

“For example, those seven last-minute shelving units you bought for your stand will work wonders in seven flats at a homeless housing project, and the five plinths that were only used for two days? The children at the local art club will be delighted to display their works on them.”

Chantal’s Top Tips

Food

When working with a venue, ask them what their options are for excess food. They should have a donation system in place as well as a composting process too. If not, challenge them to make some positive changes. For food that’s still good to eat, contact the local food bank or homeless shelter ahead of the event or look to national organisations like UK Harvest which can help you work out the best plan of action for your leftovers.

Graphics

Talk to your print supplier about sustainable and most importantly, easily recyclable

options, otherwise they will keep giving you what you’ve had before. And when it comes to Foamex, don’t buy it at all. A couple of excellent alternatives are bubble-board and if you’re inside, Dufaylite. Both are recyclable.

Furniture

If you really can’t rent, try sourcing secondhand or via a social enterprise instead. Source furniture from a charity, vintage shop, or second-hand specialist and see if they would take them back afterwards. When they won’t take them back, look for charitable organisations to donate to.

Wood

Try not to buy new wood. There are plenty of places to obtain reclaimed wood or you could look at recycled alternatives with the same structural integrity. When you have wood leftover, although easily recyclable, why put it through such an energy-intensive process when you can use it as it is? There are a number of charities and social enterprises that will make use of timber lengths, painted wood, and set flats creating sheds, extensions, and Wendy houses. Eventcycle.org

ACCREDITATION STATION

So how can getting accredited help? And what’s on offer for event organisers? With many great options for accreditations out there, it can be difficult to know which to choose or how to go about making the choice.

Kevan Holland, Founder of Trident Hospitality, recently achieved the Greengage ECOsmart accreditation for his business.

“We have looked at things like green tourism and the likes in the past, but green tourism is more leisure-based and we work in the meetings and events market. So that's what pushed us towards Greengage Solutions and the ECOsmart venues and hotels accreditation.”

Andrew Perolls is founder of Greengage, he says: “Accreditation is a good thing because it shows that business’ sustainability claims are credible. It means that delegates know that an event is going to be serious about adopting environmental best practice, but just as importantly, it helps event professionals identify the gaps in their practice so that they can prioritise improvements.”

Of course, Greengage is just one of a number of accreditations available, suppliers should look at the best option for their business. Here are a few more up for consideration.

GREENGAGE

Greengage ECOsmart has two separate accreditations, one for venues and hotels, and one for agencies. Greengage aimed to make a certification which was an “accreditation plus” and would make connections between corporates, conference venues and hotels, and event agencies. Greengage ECOsmart attempts to make accreditation as simple as possible, with a simply worded online survey to complete. The accreditation gives participants a rating, bronze through to platinum, depending on how sustainable they are, let’s them set their own goal for improvement, and tells them how to get there.

Greengage.solutions

B Corp

B Corp Certification is a confirmation that a business is meeting high standards of accountability is sustainability and social responsibility. There are several criteria a business must meet before it is eligible for B Corp certification, including scoring 80 or above an B Corp’s impact assessment, making a legal commitment to change its corporate governance structure to be accountable to all stakeholders, and allowing its performance to be shown publicly on B Corp’s website. Bcorporation.net

EventSost

EventSost is an international sustainability certification made specifically for events. The certification ensures that accredited

companies have implemented a sustainability management system in their events that includes compliance with the most important sustainable good practices accepted by the international events community. EventSost offers several different certifications, including a Premium certification, one for event headquarters, one for use of sustainable resources, and one for sustainable events themselves.

Eventsost.com

BREEAM

BREEAM is the world’s leading sustainability assessment method for buildings. First established in 1990, BREEAM aims to help venues manage and mitigate risk by demonstrating sustainability at any stage of the venue’s lifecycle, be that planning, design, construction, operation, or refurbishment. BREEAM measures sustainable value in a series of categories, including energy, land use, pollution, transportation, waste, water, and others.

Breeam.com

North in Brief

CHS Leeds Date Confirmed

CHS Leeds has been confirmed to take place this year on the 24th May. The event will be back at the Royal Armouries after moving from its recent home at the firstdirect arena. The announcement comes after last year’s show was cancelled due to the pandemic, with only the CHS Birmingham show going ahead.

Now in its 11th year, CHS Leeds attracts exhibitors from across the UK, made up of venues and suppliers of meeting products and services. The event will also feature numerous educational sessions and networking events for visiting delegates.

ABPCO Grows PCO Membership

ABPCO welcomed more than 35 new members during 2021 across all membership categories. This included a more than 12% net increase in both Full and Associate Professional Conference Organiser (PCO) members. Other membership growth was achieved in the student, entry, partner, and industry member categories.

“This is a significant growth for ABPCO,” comments Association Director, Heather Lishman. “January always provides the perfect opportunity to reflect on our membership change from the previous year. In 2021 we saw a significant increase in our Full PCO members from a range of individuals who recognised the value ABPCO brings to them and their organisations.”

During 2021, ABPCO focused on the delivery of ongoing support to members with solutions, case studies and tactics for dealing with the changing conference landscape driven by the COVID pandemic. This included education, communication, networking and informal updates and meetings. 2021 concluded with ABPCO’s first Festival of Learning, a seven-day hybrid event featuring industry leading speakers delivering content relevant to the membership and wider industry. The content is still available to stream via the ABPCO website.

DIEA Announces Judges

Diversity Ally has secured three top industry figures for its inaugural Diversity in Events Awards.

Fay Sharpe OBE, Ryan Curtis-Johnson, and Amrita Devaiah have been announced as judges for the awards which take place on 26th April 2022 at Cutty Sark in Greenwich. All three judges have worked to drive diversity through their roles within the industry.

Fay Sharpe is the founder of mentorship programme Fast Forward 15, and this year was awarded an OBE for her work in equality, mentoring, and charity. Sharpe explained: “I’m delighted to be a judge on the inaugural Diversity in Events Awards.

There has never been a more important time to celebrate the work that individuals and organisations are doing to move things forward.”

Ryan Curtis-Johnson has worked in the events industry for more than 12 years and his current role is Director of Communications at the Valuable 500, helping to drive the message of inclusivity for those with disabilities within the workplace. Ryan added: “It’s vital that we see actions towards diversity and inclusion, not just saying you are. I will be looking at how they went about making the event as inclusive and accessible for all, the proof will be in the level of detail within the entries.”

Amrita Devaiah is currently the Head of External Affairs and Engagement at the Cabinet Office, with responsibility for events and all aspects of ministerial engagement for the department. Amrita said: “What a time to be celebrating the amazing work the industry is doing across the board to be more equitable, diverse, and inclusive –though it blows my mind that these awards haven't existed previously. I will be looking for creativity and impact in the entries and am so excited to see what individuals and organisations have delivered during one of the most difficult periods for the industry. The events world is full of diverse talent, and individuals who go above and beyond to make spaces and events accessible for all – I want to celebrate them, share the best practice and amplify their great work!"

Rockliffe Hall Appoints New Chef

Rockliffe Hall’s 3AA Rosette Orangery restaurant will now operate under the direction of Head Chef, Steven Lamb. Originally from Lancashire, Steven moved to the Northeast in 2013 and has worked in the Orangery kitchen at Rockliffe Hall since 2016. He joined the team as a Chef de Partie and has worked his way up the ranks, working under Resort Executive Chef, Martin Horsley.

As part of his newly elevated role, Steven is a leading figure in the current creation and development of Rockliffe Hall’s kitchen garden, working closely with the Head Gardener. Keen to use hyper-local produce, he has recently been involved in creating an estate foraging map and calendar. He can be found foraging daily, with other members of the brigade around the estate. By sourcing food from the grounds, Rockliffe Hall has been able to further market themselves as a hotel striving to be as sustainable as possible. Lamb has also made relationships with local farms and suppliers in the area, to support the local community as much as possible.

“We are delighted to have awarded Steven Lamb the position of Head Chef

of Rockliffe Hall’s 3 AA Rosette Orangery restaurant recently” commented Jason Adams, Managing Director of Rockliffe Hall. His culinary knowledge, passion surrounding sustainability and exciting creativity will bring a new dimension to The Orangery.”

HRC Welcomes Industry Support for 2022 Event

Hotel, Restaurant & Catering (HRC), a major trade show for the industry, has welcomed the enthusiastic support from the hospitality industry as the event prepares to return to ExCeL London on 21st to 23rd March.

Event Manager Ronda Annesley commented: “We’ve been thrilled with the support shown to the show and with the engagement from top industry speakers and well-known supplier brands as we prepare for March 2022. I can confidently say this will be a storming reunion for the hospitality and foodservice community.”

Long-standing partners supporting the show in 2022 include the Foodservice Equipment Association (The FEA), the Craft Guild of Chefs, Compass Group and The Staff Canteen, who will once again be hosting The Staff Canteen Live, where some of the UK’s top chefs demonstrate their dishes and visitors can learn from the best in the business. New exhibiting companies for 2022 include Quintex, LLK, R-Tech, and Fagor.

Matt Pollard, Group Executive Chef at Arena Racing Company, added: “After attending this event for many years, I find the experience an excellent way of meeting new suppliers, seeing new innovations and catching up with old friends.”

£67 Million Arena Planned for North Yorkshire

Redcar in North Yorkshire may be seeing the addition of a massive arena capable of holding 5000 people. A proposal has been submitted for the project, which if successful, could see the venue open its doors in 2024 and a huge lift to the area’s events economy. The 95-page report, submitted by developers Coatham Arena Limited to Redcar & Cleveland Borough Council, has also been sent to councillors and both local MPs, and estimates the cost of the project to be around £67 million.

The plan considers logistical concerns such as site, technical, operational, and financial issues, as well as environmental, transport, and accessibility concerns, and whether the proposed project meets local and national policy requirements.

Leeds: the epicentre of the modern North.

There’s a venue for every conference in Leeds and something for every delegate creating a totally unique, and utterly memorable experience.

To connect with our city is to experience the exceptional.

The Conference Leeds team is here for you every step of the way. Whether you’ve got concrete plans that need finessing or the spark of an idea, it’s never too late to start the conversation.

From existing clients to brand new enquiries, conference organisers and delegates are guaranteed a warm and friendly welcome from Leeds’ venues and their teams. Conference Leeds offers a free and impartial service and is here to support organisers from the bidding stage through to post event evaluation.

To explore your options ahead of your next conference, contact us on

Teaming Up

With event organisers opting to take team building exercises online, H&E North looks at some interesting virtual morale boosting activities.

The Big Escape

One of the latest virtual activities from Team Activity Solutions is part of an expanded selection of team building games now available in 80 cities across Europe and the USA. Set among a casino heist-themed backdrop, The Big Escape engages participants to work together in cracking open safes and escaping in getaway cars following prerecorded prompts by characters on screen. The browser-based game doesn’t need any extra apps to use and can be self-managed by clients.

Teamactivitysolutions.com

Around the World

The varied content in this globe-trotting activity by Zing Events appeals to different tastes and forges better relationships within international teams. Inclusive for groups of over 50 people, the game is a good choice for larger companies wanting to include staff from all departments. A live host will split teams up into six and guide players through themed challenges based on countries and cultures. The course uses a balance of a free downloadable app and Zoom for players to use, but organisers can cater for different platforms if preferred.

Zingevents.co.uk

Murder By Midnight

For groups of at least 10 delegates, this hybrid activity by Blue Hat Teambuilding caters especially for smaller groups and encourages players to get involved with team discussions and learn more about

each other. Using their smartphone, each ‘detective’ can follow their own avatar across the famous Cluedo floor plan to solve the murder mystery, developing their communication and analytical skills along the way.

Bluehat-teambuilding.co.uk

Dragon’s Apprentice

This creative activity by Team Tactics combines the BBC’s two biggest business programmes, Dragon’s Den and The Apprentice, for groups of up to 400 to test their presenting skills. Splitting players into teams of five, a host will challenge contestants to pitch each other generic household items using secret random words for others to guess. The fun 90-minute activity also includes smaller challenges to break up the duration and can record each pitch and take team photos on request to send over to each team.

Teamtactics.co.uk

The Big Performance

Catalyst Team Building offers a range of hybrid activities designed to emphasise organisational values. In The Big Performance, 12 or more delegates are split into teams to work with a graphic designer and paint a canvas which eventually forms part of a single piece of artwork. Inspired by group painting classes, this hybrid activity also improves communication skills and trust between delegates. The activity also encourages employees to practice their collaboration skills and see how their individual skills fit into the bigger picture of a united business.

Catalystteambuilding.co.uk

Beat the Screen

Aiming to keep participants active during the workday, this short one-hour activity by Wild Goose is a stimulating hybrid option encouraging users to get up from the desk. Accommodating up to 250 people, an energetic event host will split teams up into six to complete a round of questions designed for fast-paced lateral thinking. Participants can interact with each other outdoors as they complete a range of photo and video challenges and get some fresh air in the process.

Wearewildgoose.com

Whole in One

Old

Overlooking the beautiful town of St Andrews, as well as the North Sea, Old Course Hotel has a lot to offer event organisers. From a team of dedicated chefs ready to rise to any challenge set before them, to a worldfamous golf course, and a range of extravagant and versatile event spaces. Old Course Hotel is adaptable and has the perfect spaces for every event.

Hall of Champions

Since its refurbishment in Spring last year the crown jewel of Old Course Hotel’s event spaces, the Hall of Champions, has been wowing visitors with its opulent surroundings and massive floor space. Capable of holding as many as 480 delegates, the hall is decked out with gold detailing, Scottish thistles, and mirrored walls. The refurbishment openedup natural light, and for evening events the ceiling is hung with eye-catching chandeliers aplenty. It can be broken down into six smaller spaces and is popular for gala dinners and has even seen brand new BMWs driven through its doors to display at past events. A feat only capable because of the hall’s grand private entrance, covered to protect delegates from the unpredictable Scottish weather.

A fresh air filtration system helps make events COVID-safe, and a hearing loop is available with several outlets dotted around the room for hearing-impaired delegates to listen at. The space also holds built-in screens and projectors which can be cast to wirelessly rather than having to hardwire, and adjustable lighting to make the prefect atmosphere for your event.

The Ballroom

An extremely elegant space, The Ballroom is situated on the ground floor near the main hotel entrance. Its light, modern decor is accented by the stunning crystal chandeliers. The space benefits from a its own foyer which can be used for coffee breaks or a bar.

The Conservatory

Old Course Hotel has also seen its conservatory extended, ideal for a drinks reception or a product launch, the draw of the conservatory is the stunning view that can be seen beyond its confines. Able to hold

190 delegates for a wedding ceremony or 70 for dining, the conservatory features an ornate chandelier as a focal point and sits overlooking the famous golf course the hotel is named for as well as the beautiful town of St. Andrews.

The Boardroom

Located on the top floor of the hotel, The Boardroom offers breath-taking views over the sea and beach, which film buffs will recognise from the beginning of the popular film Chariots of Fire. Elegant and formal in style, The Boardroom includes an adjoining anteroom. Able to seat 16 delegates around the table, as well as the traditional board meetings, this space is perfect for whisky, gin, and chocolate tastings, and makes an intimate setting for small receptions.

The Captain’s Room

If you’re looking for something outside of the traditional office space, then The Captain’s Room makes a lovely location for board meetings, brain-storming, and corporate away days. There is also a green field site available which is perfect for those looking to do some team building out in the open air. Located in The Duke’s Clubhouse, it can hold between 12 and 20 people.

Hams Hame

This ornated, oak-adorned meeting room can hold up to 40 delegates and sits at the back of the Hams Hame pub, opposite the 18th hole of the Old Course and is a great area for giving committee meetings, small dinners, and private parties a more casual feel.

Oldcoursehotel.co.uk

HALL OF CHAMPIONS

Suppliers Showcase CONFEX EDITION

LITTLE AND OFTEN

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TAKE YOUR ENTERTAINMENT TO ANOTHER LEVEL!

LITTLE AND OFTEN is the absolute best choice of act that will suit every audience. Soul and Motown is at the heart, performed with vigour

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As suppliers of hybrid events continue to develop new products to keep delegates informed and engaged, the impacts of the COVID pandemic on the events industry may have still left a resounding sense of uncertainty. Pressures are heightened for planners to see to all delegates’ needs and deliver a seamless event experience, while guests remain hesitant to speak to others face-to-face but relieved to be able to attend a venue in-person at the same time. The simple act of arriving to the venue, quickly scanning a QR code, and hurrying on inside might become the norm for most delegates without any interaction with event staff or organisers.

Once the invites are sent, there are a lot of questions raised about the event voiced not just from delegates, but from the speakers, exhibitors, or volunteer staff: Where can I buy tickets? Who is the next keynote speaker? What is the Wi-Fi password? Suppliers are under more pressure than ever to provide solutions to these problems, while at the same time, new innovations have been given the opportunity to come to light.

Programming the answers into an event chatbot is one method for the event organisers to keep the delegates at ease and engaged. By automating the helpdesk element to events in this way, planners hold the crucial benefit of responding to queries in real-time without the need for prospective delegates to wait for an email response or

Join the Chat

H&E North speaks to Managing Director of European Chatbot and Conversational AI Summit, Sydney Eneremadu, about how chatbots can be used to enhance hybrid events for planners and delegates.

staying on hold. Chatbots can also identify the role of the user, whether a sponsor, delegate, or staff, to tailor the information relevant to them and quicken the process even more.

Delegates can also use a chatbot to help navigate their way across large or multiple venues and be able to access directions, maps and information about various event spaces, while organisers can also efficiently engage with guests by conducting polls and surveys about the event experience, which has proven to be a big benefit for planners to gauge popular opinions and help inform decisions for future events, all gathered in instant, real-time from attendees during the event.

Managing Director of the European Chatbot and Conversational AI Summit Sydney Eneremadu delved into the intricate process of developing the chatbot’s persona: “A chatbot is a friendly face to turn to when in need. Its character can be carefully aligned based on choosing a certain name, profile picture, and gender for the chatbot. Most chatbots tend to be female, but there is also no stopping you if you think the bot shouldn’t have a gender at all and use a unisex name. “As for hybrid events with a global reach however, with users from multiple backgrounds, choosing a suitable chatbot persona may be more of a challenge with many cultural and ethnic aspects to consider.”

A two-day hybrid conference and exhibition, the AI Summit hosts a range of industry executives and programmers of virtual assistants and voice technology. Taking place online and at the University of Edinburgh, the summit includes a full programme of discussions from expert speakers on how companies can apply virtual technology, with workshops available for participants to take a deep dive training session into creating their own chatbot.

The rise of chatbots at events is one solution to the post-pandemic logistical issues cropping up for event suppliers, but these solutions don’t come without innovative thinking and remoulding of ideas: “When we first put this event together last year, it meant starting the conversation on how we can embrace artificial intelligence and see the benefits of technology in multiple industries rather than fearing it will steal our jobs,” said Sydney.

“Over 2000 attendees from 55 countries registered for our last summit, with 40% of delegates using our chatbot service to book tickets. With over 3000 delegates now expected to attend this year’s event, it only makes sense to develop our chatbot service again and hopefully attract more users than before. Artificial intelligence is taking over the world right now, but the event industry is not left out.”

Theeuropeanchatbot.com

Playing by the Rules

With the government constantly changing COVID guidelines, CM Event Recruitment Founder Chrissie McLaren and Operations Manager Richie McLaren outline the latest precautions made for their staff and the effects the regulations have made on the industry.

Hospitality workers have been on the frontline of changing restrictions and rules throughout the pandemic, so at CM Event Recruitment we make sure to keep our staff updated with the latest regulation changes and how these can be applied at work. Health and safety guidance is given for workers before they start each shift, with regular cleaning checks made in the venue before customers arrive to an event. New starters are also given appropriate COVID-safe training during their induction, where we run through the correct ways to wash their hands and sanitise surfaces properly during a shift.

Guidelines which are now advised but no longer mandatory, are discussed closely with individual clients and staff members depending on what the venue expects from us. Workers might be asked to wear masks

during the shift in order to put customers minds at ease, but if a venue decides that masks aren’t necessary, staff can make their own decision.

Lateral flow tests can cause more worry than relief if staff decide to test themselves regularly. There’s been plenty of cases where a staff member’s test result shows negative, but their housemate has just tested positive for COVID. Technically the staff member can still work if they have had their vaccinations, but now at the risk of spreading the virus to others. When it’s the day of the event and the venue needs the staff, and the staff member needs the work, this difficult situation only becomes more stressful and there’s no straightforward way to deal with it.

With many students on our books earning much needed cash support, the first vaccine rollout left this generation feeling aggrieved when they didn’t have the opportunity to be fully vaccinated right away because of their age. While the isolation period rule continues, our staff face the potential to be held back for at least five days and miss out on all the shifts we’ve booked for them. Knowing the importance of securing a full team of staff for the client, we usually succeed in getting the numbers they need with the appropriate skillset and personality from each staff member.

The most frustrating part of going through these procedures is when our clients delay their own plans and it’s still nearly impossible to pre-empt the number of shifts and hours for our staff because of the potential for lastminute changes or cancellations. But despite the ongoing uncertainty and frequently changing regulations, we keep our heads lifted and treat each other as people rather than workers or clients, because it’s more about being human than just a business.

Cmeventrecruitment.co.uk

Keep Your Event Safe

Make sure your next event is as safe as possible for staff, suppliers, and delegates by following the government precautions at the time of writing:

• Complete a health and safety risk assessment, including the risks from COVID-19, to share with staff before the start of the event. This helps to identify and monitor the controls needed and keep staff consulted during the event.

• Keep all areas of indoor spaces well ventilated, with natural ventilation from windows and doors or mechanical ventilation from fans and ducts. Events at indoor venues and outdoor events with indoor settings have a higher risk of virus transmission.

• Clean the venue on a regular basis using correct sanitisation on surfaces and entrances and ask staff and delegates to use hand sanitiser frequently. Promote good hygiene practice with regular reminders and appropriate handwashing facilities across the venue.

• Provide clear signage around the venue to help reduce the spread of the virus, including social distancing guides around smaller areas and NHS QR code posters to give guests and staff the option to check into the venue if they choose.

• Keep staff updated and trained with your own safety measures. Staff members should self-isolate immediately if they show any COVID symptoms, take a PCR test even if fully vaccinated, and complete the full isolation period of five days if receiving a positive COVID-19 test result.

North in Brief

HBAA Criticizes Government Bail Out

Juliet Price, Consultant Executive Director of HBAA, has criticised grants to be given by the government to struggling hospitality business still being affected by the impact of COVID-19. Through the new scheme, struggling hospitality venues will be able to claim a one-off £6,000 grant to help them through the winter period. The scheme has met with dissent in the industry as it does not aid meetings and events venues, or the wider industry.

Juliet said: “The Chancellor’s grants are in principle, welcome. But we wait to see the ‘small print’ to see how many of our 200 plus member organisations will be eligible for them. £6,000 may be helpful to small businesses but it won’t sustain larger venues or agencies with greater liabilities and no appreciable income in sight for most of Q1 next year.”

ESSA Launches Training Initiative

Event Supplier and Services Association (ESSA) has launched the ESSA Individual Induction, the first in a series of certificated training courses for its members, with a focus on health and safety.

In its continued provision of market-leading services to its members, ESSA has created a series of bite-sized induction courses that cover a range of safety-related areas to provide a key understanding of different health and safety requirements when working at an exhibition or event.

Free and unlimited access to full ESSA members, 12 new induction courses are available in the first series and include: Health and Safety Law, The CDM Regulations 2015, Industry Resources, Risk Assessment, Work at Height, Work Equipment, Fire Safety, Electrical Safety, Vehicle Safety, Control of Substances Hazardous to Health, Slips and Trips, and Environmental Awareness.

ESSA Director, Andrew Harrison, said: “At this critical time, we need to support our industry with the necessary training that demonstrates commitment to every aspect of health and safety. We have listened intently to our members and recognise that for many, there is a requirement to work from the ground up to meet the increasing health and safety needs of our sector and exhibit demonstrable training and competency at all levels.

“A key focus area and pillar of our leadership, this training enables members to put the steppingstones in place towards ultimately achieving accredited status by providing the tools and knowledge required to implement best-in-practice health and safety measures as standard.”

Year of Recovery

2022 will be a year of rebuilding and recovery for the business events, accommodation, and meetings industry, according to the HBAA, soon to be known as beam.

Simon Richards, beam Treasurer and MD of Convenus, said: “2022 will be a period of rebuilding and recovery. We must learn from our experiences and take the positives forward to develop and enhance our industry, which is where beam comes in to be a catalyst for the future.”

When thinking of the coming year for the industry Simon also stated: “Clients need to have confidence when booking and this can only come from a cohesive government policy and leadership.”

Winners Announced at AEO Centenary Party and Awards

The AEO Centenary Party and Awards took place at the Vox in Birmingham, and saw the best and brightest of the industry come together to celebrate excellence.

The Outstanding Contribution to the Industry went to Phillip Soar for his achievements with Blenheim, Brand Events, Closer Still, and Nineteen Events.

The Best Lockdown Initiative and Best Consumer Show Activation went to Racoon Events for Digital Outside & Active Festival, while Clarion Events scooped up the Best Use of Technology award. The Unsung Hero award went to Lisa Collard of Broadway Events, while Courtney Baldwin of Easyfairs won the Indomitable Spirit awards and Organiser of the Century was won by Montgomery Group. Venue of the Century went to Olympia London and Contractor and Supplier of the Century went to GES Melville. Ideal Home bagged Consumer Show of the Century with Spring Fair winning Trade Show of the Century.

Lime Venue Portfolio Announces Green Website

Leading UK venue brand Lime Venue Portfolio is pioneering for greener marketing within the meetings and events industry with the announcement of a new “clean and green” website for 2022, to ensure its digital marketing supports the brand’s sustainability credentials.

Research has shown that some websites can emit up to 5g of CO2 every time someone visits the page which, when multiplied over the course of a year and across multiple users, is the equivalent of boiling a kettle over 50 thousand times. Lime Venue Portfolio will create a website that requires less energy through a number of strategies, from reducing the number of large files and images to hosting the site on cleaner servers.

“We’re looking to make sustainable practice a part of everything we do at Lime Venue Portfolio, and that includes the way we market ourselves,” commented Jenner Carter, Head of Marketing, Lime Venue Portfolio. “It means we need to measure and track any negative outputs and either reduce them or offset them. There is a lot of talk about cleaner digital channels, and we’re looking to take the lead by implementing this new website. Additionally, the website has been designed to improve user experience, so visitors to the website can get the information they need quicker and easier, from venue search through to educational articles in the content hub.”

The clean and green marketing approach is in line with the company’s commitment of reaching Climate Net Zero by 2030. Lime Venue Portfolio recently launched Meetings for Change, a greener way to book and run meetings within the group’s venues.

We are now beam. beam is the new name of the trade association for the business events, accommodation and meetings sector formerly known as the HBAA.

It’s a new identity and we’ve introduced several significant changes, but the fundamental principles remain. What is unchanged is that beam remains firmly rooted and our unique selling point is our agency membership, which continues to be our primary focus. We are uniquely placed to support the agency sector. beam will continue to be driven by agents in partnership with venues to shape our industry.

What has changed is that we’ve extended the range of organisations who can join the association. beam now welcomes

What’s in a Name?

Julie Shorrock, Membership Director of beam, discusses the association’s new name.

creative agencies, convention bureaux, tourist boards, destination management companies, production companies, and representation companies as members, in addition to the agencies and venues who were able to be members of HBAA. The association will be inclusive for all members.

Next, the board structure will change to reflect an inclusive approach to widening our membership. While 40% of the board will be from venues and the new member categories, 60% will continue to be from agency members, embracing our history and reinforcing our commitment to keeping our existing members at the heart of everything we do.

We’ve also created new volunteer board director roles, including a Talent and Development Director and a Sustainability Director. The association is already looking to add an Industry Relations Director and applications are welcome from across the membership for all roles.

In the last edition, we introduced carbon into the conversation. As we know carbon and other GHG’s (greenhouse gases) are the biggest challenges humanity face to tackle climate change. Energy is the largest contributor to global emissions as are modern conveniences like electricity, heating, and cooling, all of which use fossil fuels to supply them.

We often forget how much power is used and needed to deliver events – electricity and gas usage in venues, AV, lighting, broadcasting equipment and even the energy used by virtual audiences at home. Therefore, we need to work together to find solutions to limit its usage and reduce carbon emissions.

The essential elements that were the foundations of the association will also remain unchanged under beam. We’ll continue to spearhead representation to government and policymakers and elevate the sector’s voice and identity through thought leadership and positive engaging content. The four pillars: resilience, innovation, ethics, and quality will continue to underpin beam’s activities and content. The code of practice which will continue to be the cornerstone of its ethos, will be reviewed by a beam Action Group during the coming year.

The first beam members’ meeting will take place at the Hilton Birmingham Metropole on 3rd March and we’re very much looking forward to meeting as many members as possible. This will be the first of many in-person and virtual meetings that will give members the opportunity to network.

Beam-org.uk

Going Green

Ellie Ashton-Melia of environmental body isla discusses how to make the event industry’s use of power more sustainable.

So, what can you do to ensure sustainable energy use will be at the forefront of your mind when delivering your next event?

100% renewables

Switching to green energy is one of the simplest ways to reduce your business carbon footprint. Any event service business with offices, warehouses, kitchens and print rooms can match their energy supply with renewable electricity or gas supply. Energy comparison sites like The Big Clean Switch find tariffs from the most trusted suppliers for you. You could go one step further and DIY, with self-generated renewables such as solar or wind. Green venues are helping improve the sustainability performance of our events across the UK.

Reduce your energy

Designing out energy wastage

Everyone should have knowledge of how energy is used and consumed on an event, from event managers to suppliers and venues. Power planning saves time and money! Could you forecast power requirements for your clients? Power down unused equipment wherever possible, rather than leave on stand-by.

Are you an energy-efficient business? Lead by example by investing in energy-efficient equipment so when a client is procuring suppliers, you’re already one step ahead when providing the solutions to help them reduce their event energy consumption. Even simple changes such as changing from traditional stage lighting to LED lights can have a positive impact – saving on energy and bills.

Weareisla.co.uk

A New Dimension

3D Virtual Solutions’ Commercial Director Jackie Basden

Many of my 30 years in the events industry were spent frustrated by the lack of information on venues, with inaccurate floor plans, unclear capacities and obscure wide-angle photography hindering the huge logistical process behind putting an event together. All that changed after stumbling across and investing in Matterport, the technology behind 3D Virtual Solutions that creates visual tours of events spaces in a completely accurate representation of the venue for both the client and agent.

Developed in America, Matterport has become the standard technology for 3D space capture. Using 3D scanners, the unique software captures every square metre of an events space, creating a comprehensive floorplan along the way and providing users with the most immersive virtual tour on the market.

Dropping into a room from the unique dollhouse view, you can click anywhere and view the room from multiple angles. Where are the venue’s plug sockets? Will this piece of equipment fit here? Where are the lifts positioned? These sorts of details can

be answered before the day of an event using the floor plan views, measuring tools, tag points, and VR capabilities involved with Matterport. The virtual tours we create of a venue allow the agent to be an expert on the space and gives the client full confidence that they’ve made the right decision for their event.

Our on-site work takes just about a full day, a cost-effective approach as we capture everything during one site visit, with a full visual package ready to go within 48 hours, complete with a URL and embed code. We pride ourselves on our customer relations and provide an extensive aftercare service included in every package. We ensure your tours are being used effectively and to their full potential, providing help and advice with social media, Google Maps integration and sharing on third party websites.

Our team of in-house photographers can also integrate drone footage within the 3D tours, creating an “inside and out” showcase of the space that reveals the interiors and exteriors of each venue. Matterport tours are the ultimate selling tool; why show a client

a static image when you can engage them in a Zoom call and virtually walk with them through the spaces as if they were there, planning the event together without anyone leaving their desk?

Since our beginnings in 2017, we’ve grown a varied client base with nationwide contracts taking us from the south coast to Inverness. We’ve produced 3D scans for a range of spaces including hotels, wedding venues, gyms and student accommodation to name but a few.

Our virtual tours are easily accessible and highly affordable, with the examples below costing between than £775 - £2000. Beautiful imagery is what we do, whether that’s in the form of a virtual tour, photography, or drone footage. The end result is a stunning showcase of your space to use online, give directly to clients, or on social media, that you’ll love for years to come.

For more information on 3D Virtual Solutions and creating a tour of your venue visit 3dvirtualsolutions.com, email jackie@3dvirtualsolutions.com or call 0117 941 4888

Taking It Outside

As organisers plan to make outdoor events more ecofriendly this year, H&E North looks at sustainable items to make the most out of the day and aim towards a greener industry.

2.

1. Power Bank |

£16.42

4. 3.

3. Water Bottle | £29.95

Depending on the facilities available, getting hold of an available plug socket when visiting outdoor venues might get a little too competitive among other delegates. Investing in a solar panelled power bank is an environmentally friendly and hassle-free option that keeps all your devices topped up during an all-day event. Big Bear Promo offers a powerful, high-capacity option which also handily comes with an extra USB cable. Bigbearpromo.co.uk

2. Rucksack | £69.95

The amount of merchandise and free giveaways that come with large outdoor events might mean bringing more items back home then what you left with. This rucksack by Roka helps to carry the extra load and is available in three different sizes. The water-resistant canvas is made from recycled bottles, with cottonwebbed straps which get softer and more comfortable with each use. Plenty of inside pockets and a laptop sleeve are also included, to keep your belongings organised and clutter-free. Rokalondon.com

A reusable water bottle is still the simplest step towards reducing your carbon footprint and bringing one to your next outdoor event will be one step further to help organisers cut down on plastic usage. The 600ml bottle made by Kept can keep beverages cold for 12 hours or hot for six hours. Its double walled shell is made from fully recyclable stainless steel and the bottle’s antibacterial acacia lid is vacuum sealed to stop a single drop from leaking. Keptforhire.com

4. Umbrella | £12

Even as the months begin to warm up this year, outdoor events will still have to deal with some typically unpredictable weather. This lightweight umbrella from Umbrella World can be easily used as you keep on top of unexpected downpours and is made from environmentally-friendly water-repellent coating free from manmade chemicals. The bamboo handle is also sustainably-made and finished with an attached strap to carry more comfortably. Umbrellaworld.co.uk

1.

Better Connections

With in-person events back on the radar, H&E North looks at some useful apps for both organisers and delegates.

Bizzabo | multiple subscriptions

One of the most trusted apps on the market, Bizzabo provides a multitude of benefits for both event planners and delegates, balancing several elements simultaneously. Available for all devices, the app creates invitations, registration services, and networking tools for attendees to use before and after the event. Bizzabo also provides simple website building tools for planners to enhance the event branding and promote the occasion. Bizzabo.com

Attendium | from £89

Delegates can be checked into an event quickly and reliably with this leading guest list app. Available in both mobile and web-based formats, Attendium synchronizes guest lists across all devices, able to welcome guests into the venue even when if their phone is in offline mode. Custom invitations can also be created with different tools provided to make modifications for VIP guests, with stats provided at the end of the event to measure attendance. Attendium.com

Slido | from £8

Getting the most out of meetings by bridging the gap between speakers and their audiences, Slido is an easy-to-use polling platform to keep returning participants occupied across several events. The app’s latest update has adapted the programme for virtual events, where planners can create live polls, Q&A sessions and quizzes for delegates during webinars or online conferences. Analytics function also gives users event feedback and valuable insights into audience engagement. Sli.do

Event Mobi| Custom

Particularly useful for events with multiple agenda options, Crowd Compass helps delegates plan their experience and connect with others during events. Networking tools include messaging, contact exchanging and appointment setting functions for delegates, who can also use the app to stay ahead of the event schedule and find their way around a venue with interactive maps. Planners can also use the app to keep guests informed with profiles and bios on key event speakers. Eventmobi.com

Whova | custom quotes

Stepping into the eco-friendly territory, Whova provides a paperless method to both the learning and networking elements of conferences. Event presenters can use the document sharing function to share slides and handouts to delegates during and after speeches, while attendees can use notetaking and business card exchanging options using a Smart Profile to set their agenda for the event. Whova.com

Winter Wonderland

H&E North takes an in-depth look at The Polar Odyssey, an event organised by Qube Events & Productions over the Christmas period in Manchester.

Businesses are always looking to make a spectacle for their Christmas parties, but when PHMG asked Qube Events & Productions to decorate its annual bash, it couldn’t predict how far above and beyond the organisation would go to make this evening one to remember: "We absolutely love working on this event every year,” said Debbie Marks, CEO and Owner of Qube Décor Group. “We love it when clients allow us to be super creative with their briefs. Events are evolving and it's now all about the entire experience from start to finish that creates an event that stands out."

Over 380 guests arrived at Kimpton Clock Tower in Manchester immediately struck by the Victorian majesty of the building. Qube used the impressive architecture of the venue, a longstanding location for PHMG’s Christmas party, to its advantage, matching the styling inside to the exterior.

PHMG’s tradition is to dress its offices with the same theme as its Christmas party to inspire a festive atmosphere and build anticipation of the party night itself. This year the theme was set as The Polar Odyssey, a take on the classic Christmas movie The Polar Express. Qube Events & Productions transformed

the office space into a Victorian-style ticket office. Before the big night each of the guests found a ticket and passport on their desks, which were their invitations to the event. The Qube team also set up a photo booth for the guests to take photos to put in their passports, for maximum authenticity.

Once inside the venue the guests headed to the Whitworth Suite for a drinks reception. The suite was transformed into a Victorian train station platform using old vintage luggage, benches, and streetlamps. The highlight of the room, however, was a custom-built train which was fixed along one side of the dividing walls and doors to create an impression of a train waiting to depart. Adding to the realism of being on a train platform were the realistic ambient sounds such as departure announcements and sounds of trains coming into the platforms.

As the attendees made their way to the main ballroom for dinner, the doors opened and created the impression of the guests boarding the train via a carriage. Just as guests approached the ballroom, they were taken on a whistle stop tour of the aurora borealis (where the space was dressed with star cloth and clever lighting tubes

simulating the effect of the famed Northern Lights perfectly) before reaching the final destination, which was a Christmas village.

This space was transformed with white draping, spectacular lighting, clusters of Christmas trees with a combination of different winter-themed centre pieces to finish off the overall look. The team also provided a bespoke winter crystal chandelier which was suspended over a white gloss and gold mirror dancefloor and brought the whole room together. Partners Universal AV supplied all the technical support for the evening’s speeches, presentations, and lighting.

With such a stunning party, it will come as a surprise to no one that PHMG has already booked in for its 2022 party and sent an appreciatory final word after the event: “The room looked amazing, and we’ve had nothing but great feedback. A big well done to all your team from us at PHMG.”

Qubeevents.co.uk

Fast Facts

• 380 guests attended the event.

• The bespoke train reach a whopping 15 metre length.

• The decor involved 22 snow-flocked Christmas trees.

• 422 candles were used across the event.

• 30 uplighters were positioned around the room.

Seeing is Believing

We talk to Ben Barnard, AVIXA’s Regional Manager for the UK and Ireland, about the importance of AV in a post-COVID world.

Good AV, or the lack of it, can make or break an event. Even putting aside the logistical concerns of making sure that delegates can see and hear everything, AV is fundamental to adding a sense of spectacle to events: “Without good AV messaging is lost. The impact of an event can be severely diminished, and attendees don’t get the experience they deserve,” says Ben Barnard, AVIXA’s Regional Manager for the UK and Ireland. AVIXA is the Audio Visual and Integrated Experience Association, and its membership is made up of AV professionals from all around the globe. “AV also plays a key part in delivering an accessible and inclusive experience for all.”

Seamless AV is now more important than ever, as hybrid and virtual events continue to stick around: “AV has always been of utmost importance when delivering larger events,” Ben explains. “All events with an online or broadcast element have an AV requirement where a professional approach can make the difference between trying and thriving. For this reason, it’s important to make sure that you get the AV right and that you’re delivering the experience that your attendees deserve. This can range from making sure the environment is visually and acoustically appropriate to making sure that the kit you’re using serves the purpose at hand.”

Now that delegates are flooding back to in-person events, event organisers are looking to add a wow factor to their events, and AV may just be the way to do that: “I think there will certainly be an element of ‘we’re back so let’s put on a good show’. However, having

been starved of such spectacles over the last two years, from the customer’s perspective I think there will be a fair amount of ‘thank goodness we’re back’-type sentiment which will be impactful enough in itself.”

The events industry has a sea of wonderful AV suppliers available but finding the right supplier for the right job can feel overwhelming. That’s where AVIXA comes in: “We strive to foster an inclusive community and to act as the industry hub for all things AV. Through trade shows, training and education, certification, standards, market intelligence, and so much more, we aim to serve the AV community and its members and to support growth and innovation in all parts of our industry.”

In such changeable times, it’s difficult to say what the future might hold, but Ben is certain that AV will continue to be an increasingly important aspect of events: “I believe that hybrid elements will remain in larger events for a while longer as the world slowly returns to being comfortable with gathering in large groups. However, if we ever do return to the ‘old normal’ rather than a ‘new normal’ I believe that AV will play a leading role, even more so than before. I think that the bar for user experience has been raised incredibly high over the last two years when we weren’t able to meet in person and that customers will continue to expect these high standards as we discover the new landscape of physical events.”

To view AVIXA’s Member Directory visit Avixa.org

Top tips to find the perfect AV supplier

1. Be clear on what equipment you’ll need. You can’t find the right supplier if you don’t know what you’ll need them to supply.

2. Ask for references.

3. Weigh price verses quality. It can be tempting to go for the cheapest option, but sometimes it’s better to spend more and make sure the quality is there.

4. Check how long potential suppliers have been in business. Longevity isn’t the only indicator of quality, but it’s a good rule of thumb.

5. Ask to visit an event being supplied by your potential supplier.

The Industry Southpaw

Susan Tanner, CEO of NOEA, discusses the timing of new legislation banning red diesel use from events.

fields to life with moving functioning events. It literally fuels the event process.

The phrase southpaw comes from the sporting world and means a left-hander. In boxing, it’s a right-hander that leads with the left and, because of this unconventional approach, has taken on an additional meaning of a shot from the blue; one that you weren’t expecting and knocks you out.

At NOEA we’ve become increasingly concerned about legislation that is banning red diesel at events, leading the industry to adopt its far more expensive and heavier taxed alternative (white diesel). This energy is used to power everything from security lighting to stage equipment, retail, and food outlets, the Wi-Fi, and security communication equipment that brings green

The impact of this switch, to bring things to life a little more, equates to a jump from 11.14 pence per litre for red diesel to 57.95 pence for white diesel; or, for an events business that uses 150,000 litres of diesel per year, an eyewatering annual increase of £70,215.

Ours is an industry that has had its fair share of turbulence over the last 24 months; it’s hard to think of an industry that has been so directly hit. But, as adaptable people, we have gotten back up off the canvas (to continue the sporting metaphor) and are unsteadily getting back on our feet.

This legislation could be the southpaw we didn’t see coming. Badly timed, the very dry nature of the ban, twinned with the apparent

Two’s Company

Claire Fennelow, Executive Director of

EVCOM, discusses some of the difficulties of engaging the different audiences at hybrid events.

Over the last two years we have gotten used to meetings, events, workshops, and even awards ceremonies taking place on the likes of Zoom. We have learnt to communicate with each other as small squares on a screen. But as some people return to offices and to events, the virtual world has a new challenge to take on: some people at home and some in the room.

This impacts everything from meetings to large events. We’ve spoken to people who no longer attend meetings virtually that are taking place in-person with some people joining via Zoom. They would rather miss the meeting (if they can’t attend in person), than sit on a screen while others are in the room. Inevitably the people in the room get more time, are more heard and can throw around ideas more freely. Meanwhile the people joining via Zoom disengage further as it becomes a struggle for them to get their

voice heard. As a result, for some it’s either virtual or in-person, but nothing in between. In the context of larger events, virtual and in-person audiences have entirely different needs. In-person audiences can sit for much longer, require different kinds of interaction, and are likely to be more focused. Virtual audiences need shorter segments, are likely to have one eye on their emails as they watch and are less likely to ask questions and contribute than in the room audiences.

lack of industry consultation, has seen it sneak up on us and it could land a killer punch. At a time when many businesses are trying to pay back loans, bring back its people, and deliver a semi-functional year of events, this type of financial burden is capable of flooring them.

The full implications of the legislation are still yet to be seen and NOEA is keen to hear from the industry on how this will affect them so we may combat it with everything we have. Regardless, it could be a bitter blow and we need to protect ourselves. NOEA has routes to government, and we are using them.

We encourage readers to share their understanding and experience with H&E North and directly to us at info@noea.org.uk.

We made the decision to hold our last conference, in September 2021, in-person without a hybrid element. Instead, we filmed the sessions in the main room and made the filmed sessions available exclusively to our members following the event. While there are some brilliant options out there for creating strong hybrid offerings, the reality is that to deliver a fantastic in person event and an equally fantastic virtual event, you need to plan two different events with two different budgets. It’s not as simple as filming and streaming sessions, not if you are trying to create a virtual event that is as strong as the in-person element.

Hybrid events can be fantastic, for companies that have the capacity and the budgets to run two events in the place of one. But for many that isn’t a possibility. As some people return to the working world and others continue to work remotely, organisers need to navigate two very different audiences, with different needs and different ways of engaging. We as the events industry need to keep working towards a solution that meets both sets of needs.

Evcom.org.uk

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North in Brief

Plans for North Yorkshire Venue

Plans have been submitted to open a new events arena in Coatham, North Yorkshire, which could open in 2024 to host an allyear programme of conference and social events. The suggested £67 million project was made by developers Coatham Arena Limited and sent to the Redcar & Cleveland Borough Council.

Described as a “major catalyst” in transforming the area, the project is set to regenerate the former site of Redcar Bowl, which was demolished in 2014. Management advisers have produced the interior design for the new venue with a capacity of 5,000 people, which is said to provide flexibility for different types of events including entertainment, sports and exhibitions.

MP Jacob Young said: “This potential project looks like a great concept and there’s no denying it would bring a huge number of visitors to the town, it would undoubtedly be a fantastic addition to the whole area.”

Racial Diversity Project Launched

A research project has launched its second survey questioning participants about racial diversity in the events industry. Founded by Elena Clowes, Caitlin Kobrak and Priya Narain, Event First Steps plans to double the number of survey respondents from its initial project in 2020.

Highlighting the new focus areas of research, Kobrak said: “The previous survey results showed that 50% of respondents did not know of any policies or statements in place from their employers on diversity and inclusion, and we are really keen to see if there is a change here or not. Speaking to our industry partners around the UK, we knew that the intention was there to make a difference, so we would love to see some big changes to reflect that.”

Clowes also commented on the first survey: "It was a great start, but we knew going into it that it wouldn’t be a one-time thing. Diversity is something that has always been an important focus for us at Event First Steps.

“We are passionate about having open conversations on the topic and being part of the change. We are determined to help to create a better, more inclusive industry for the next generation of event professionals."

Potential Anti-Terror Measures for Venues

The Home Office has suggested that new security measures could be put in place for venues to protect visitors from terrorism. The new rules could be put in place following a government consultation of the proposed Protect Duty legislation, which aims to increase security measures for the majority of public spaces.

Over 2,500 responses were received from campaigners in support of the proposals to introduce stronger measures, which includes a legal requirement for some public places to ensure preparedness from terrorist attacks. Victim’s groups have also backed the legislation including the Martyn’s Law campaign established in the wake of the Manchester Arena attack in 2017.

The majority of respondents to the consultation agreed that the Protect Duty should apply to public locations with a capacity of over 100 visitors, expressing the need for clear responsibilities among event organisers at venues. Security and Borders Minister Damian Hinds said: “The Protect Duty would be one means by which we seek to further enhance public security, sitting alongside our existing and

ongoing work programmes to achieve this aim. It is right that those responsible for public places should take measures to protect the public and to prepare their staff to respond appropriately.”

Sales Increase of Vegan and Vegetarian Meals

Data has been revealed a gradual increase in purchases of vegan and vegetarian meals across corporate client sites in the UK. The statistics provided by Sodexo show that 13% of all meal sales at offices and client bases with catering provision were vegan and vegetarian by the end of 2021, with the highest proportion of vegan meals recorded during November.

Corporate Responsibility Director at Sodexo, Claire Atkins-Morris, said: “We understand that plant-based meals have a lower carbon impact, and have set ourselves the goal of increasing the number of plant-based meals and recipes we supply to 33% by 2025.

“The increase in sales of vegan and vegetarian meals we are already seeing across our sites is reflective of a change in consumer awareness and increased choice. We want to highlight our support through raising awareness of the positive impact of plant-based meals and support consumers to choose sustainable dishes.”

Funding Announced for Scottish Events

The Scottish government has revealed details of a further £65 million in funds to support Scottish cultural businesses, organisations and the events sector impacted by the pandemic. The funding package comes alongside a further £2 million investment towards the Scottish national performing companies including the National Theatre of Scotland and Royal Scottish National Orchestra.

The latest funding package will distribute up to £19 million for the events sector, with £10 million going towards freelancers in the industry and over £31 million spent on cultural businesses, organisations, venues and independent cinemas.

Scottish culture secretary Angus Robertson said, “These additional funds will help protect the livelihoods of the people working in the sector and allow us to give further support to freelancers, culture organisations, venues and our national performing companies.”

Events Association Reports on Staff Shortages

The National Outdoor Events Association (NOEA) has reported that 96% of event organisers are suffering from staff shortages which will continue to impact the industry through 2022.

Respondents to the survey made by the NOEA revealed that struggles to find staff and provide appropriate training were the main factors behind the shortages, with 83% of respondents predicting the issues will persist throughout the year. Increases in wages was also a main point of concern for event organisers taking part in the survey, who reported a 10% increase in staff costs as talented staff return to businesses.

“Talent has been a massive part of our association’s focus from the outset of this pandemic and the report underlines just why we have been so concerned”, said NOEA president Tom Clements. “2022 is going to be tough, and the pressure is on event organisers to be at their very best with some major, international events taking place across the UK. We need our talent back, we need them correctly rewarded and we need support for businesses who are going to make these events the magnificent spectacle they need to be.”

SOCIAL SKILLS

A buoyant social media presence is a key part of any good event’s marketing campaign, but just how can you optimise your socials to get the most from your posts?

Just like any other good marketing strategy, it’s important to plan your campaigns before you begin. Your social media post should connect with potential and definite delegates before, during, and after the event.

Getting Ready

Before the event, social media is a great way to get the word out and get delegates interested in attending. Countdowns build anticipation and are a daily reminder to keep your event in delegates’ minds. Instagram has a built-in countdown sticker in which you can customise the background and time, or you can devote a daily post on any social media platform conducting the countdown. Just make it eye-catching and simple. Catch attention, the detailed information can be provided elsewhere.

Facebook is also a great place to advertise your event before it happens as it has specific event pages. This can be a good to place for your delegates to get logistical info for your events and for you to provide updates as and when they happen.

On the day

The power of social media shouldn’t be ignored during the event. A particular drawing point such as an augmented reality filter or a particularly Instagram-able photo spot (and above all a memorable hashtag to post it all under!) will have your delegates doing your advertising for you. And inspire some FOMO in those that didn’t attend, encouraging them to sign-up next time. Go live as often as possible.

Social media can also be an active part of your event while it’s taking place without having people glued to their phones the entire time. A large screen showing a real-time social media feed with posts made with your easy to remember hashtag is a great way to engage your delegates through social media. After all, who doesn’t want to see something they posted displayed proudly for all to see? Get your audience involved with interactive content.

While the event is going on, remember to grab some snaps to post in the days after!

Closing it out

A big mistake some event organisers make is thinking that the social media campaign ends when the event does. Remember those snaps you took during the event or that great video piece? The days and weeks after are the time to post them. Remind your delegates of the good time they had and keep the event fresh in their minds for next time. Posting attendee-generated content is a great way to connect with delegates after the event. A quick share, retweet, or even like shows your delegates you are still engaged even though the event is over.

Social media is also a great way to get feedback on the event. Posting a link to an anonymous survey will get you more responses than handing them out at the event, and they’ll likely be more honest!

10 Top Tips

• Know your audience - get to know who you are targeting.

• Use hashtags - social media users can explore content that catches their eye with relevant tags

• Make it easy - there are some great easy to use tools for artwork like Canva, and scheduling tools like ContentCal.

• Advertising - all social media have targeted advertising opportunities; you can experiment and see what works for your event. Try Pinterest ads.

• Lead Magnet - use your posts to drive leads, discounted tickets, added value in return for their contact details.

• Influencers - get some key people onside and sharing your message.

• Videos - use video where possible; keep it short though.

• Platforms - popular new social media sites such as TikTok are worth looking into.

• Polls - a simple way of getting engagement.

• Analyse - Hootsuite is a good tool to measure the success of your campaign, you can then review and move accordingly.

Win With Wyboston!

Wyboston Lakes Resort offers our readers the chance to win either a boardroom meeting for 10 people with lunch included, or a meal for four at The Gravel Pit Brasserie & Bar.

Sitting in 380 acres of the tranquil Bedfordshire countryside, Wyboston Lakes Resort is a peaceful haven perfect for inspiring focus and drive in meetings and events. Two on-site meeting and training venues offer delegates space to come together, brainstorm, and plan their future. Far more than just a place to meet, the resort also holds The Waterfront Hotel, the award-winning Y Spa, and 18-hole golf course, and the Landing Pad, which contains co-working and serviced offices.

The Woodlands Event Centre is Wyboston’s purpose-built conference and events venue, holding 16 separate flexible event spaces.

The largest space, the Rosewood Suite can seat up to 627 delegates theatre-style, while the Lime and Oak boardrooms offer bright and modern spaces to connect and meet.

The Woodland’s Event centre has a range of dining options, from the wonderfully tasty Olive Restaurant to street food in the Food Market, and beautiful outdoor space to host exciting events inspired by different foods from across the globe. The Willows Training Centre is a flexible training venue and is designed with learning in mind. Its largest space, Alba, is ready to engage and train up to 110 delegates seated theatre-style.

The Waterfront Hotel also hosts the newly opened The Gravel Pit Brasserie & Bar, located on what used to be marshland fed by the River Ouse, before being used in the 1950s for gravel extraction. Offering a varied and up-market menu, with many items sourced less than 25 miles away from the restaurant, menu highlights include the decadent 28-day aged 10oz sirloin steak and the trendy superfood salad.

Wybostonlakes.co.uk

COMPETITION

For your chance to win either a full day boardroom meeting for 10 people with lunch and refreshments included, or a meal for four at The Gravel Pit with a bottle of wine included simply answer the following question:

How many acres does Wyboston Lakes Resort’s cover?

Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number and email address. The winners will be randomly selected on the closing date: 15th April 2022.

Terms and conditions apply: Prizes must be redeemed before 1st January 2023 and are subject to availability. The meal at The Gravel Pit does not include any other alcohol and is not available to redeem on a Saturday night. No refunds and no cash equivalent. When entering the competition online you have the option to not be entered in H&E North Magazine and Wyboston Lakes Resort’s databases in order to be contacted about news, promotions and special offers. Postal entry data will not be saved. Publisher’s decision is final.

RENDER OF THE GRAVEL PIT BRASSERIE & BAR

Euro Stars

Lisbon

The Emerald House in Lisbon makes a sleek, modern venue for a conference abroad. Situated on the charming Rua das Janelas Verdes, the property’s decor seamlessly blends local heritage with modern touches. After a long day of meetings, guests can feast on traditional fare at the hotel’s restaurant, A Mesa, or unwind with a glass of Vinho Verde at the Five O’Clock Bar. A 24-hour, state-of-the art gym is also available for those itching to stay active while they’re away.

For those looking to explore in their off hours, The Emerald House is located next to the National Museum of Ancient Art, where guests can learn about the cultural history that surrounds them. A short stroll will lead to the upmarket neighbouring areas of Chiado and Baixa where travellers can marvel at impressive palaces, browse

independent boutiques, and explore the vibrant restaurant scene. For those seeking a digestif, the iconic Cais Do Sodre –known as Pink Street due to the unusual and charming colour of its pavement – is a short walk from the hotel.

The new hotel has 10 event spaces, the largest of which, the Andresen room, can hold up to 118 delegates. As for guest rooms, the Emerald House holds 67 of them. The most impressive of these is the Emerald Suite, filled with natural daylight from floor-to-ceiling windows and featuring a bedroom with one king-sized bed, and a separate living area. Additional amenities include an espresso machine, minibar, and a safe to keep that work laptop secure.

Hilton.com

With travellers no longer needing to test to re-enter the UK after travelling abroad, international conference and events offerings have seen a surge of interest. H&E North takes a look at some of the most decadent venues throughout Europe.

Puglia

For a more intimate event, consider Castle Elvira in the city of Lecce, Italy. The castle itself has a rich history based on myth and has been recently renovated, and is set to open in spring this year and holds 6 luxury guest rooms capable of holding 12 guests total.

Set in 37 acres of private parkland, the original 20th century castle has undergone an extensive renovation over the past three years and once complete will offer the ultimate luxury accommodation. The designled property will feature original design details with an eclectic mix of contemporary and antique furnishings and modern technology. The castle and its neighbouring cottage feature six en-suite guest bedrooms and

Frankfurt

Frankfurt is a bustling city known for its rich history and vibrant atmosphere. Those considering a conference abroad need look no further than the Villa Kennedy, sitting right in the city’s heart. Located close to the Museum Embankment, with convenient access to the city’s major transport hubs, the financial district, and the River Main, Villa Kennedy is well-connected, yet retains the feel of an oasis in amongst the city’s bustle. The hotel took its name from a visit from US president John F. Kennedy in 1963.

The main event space of the hotel is a 326 sq. metre ballroom which can hold up to 350 delegates. There is also a massive 700 sq. metre Villa Garden, if the weather is fair. For smaller events Villa Kennedy holds two historic rooms, Salon Ludwig Erhard and Salon Walter Kolb, which can hold 70 and 14 delegates respectively. There are five other salons which can hold between 12 and 130 delegates and can also be made into two larger spaces. The hotel holds 163 guest rooms, a spa, pool, an award-winning restaurant and bars.

Roccofortehotels.com

an array of amenities including a 70 sq. metre swimming pool, 12-person jacuzzi, piano room, cinema, multiple private and communal lounges, and a roof terrace. Two dining rooms, one formal and one informal, offer an elegant setting for meetings and seminars. The castle’s private gardens feature stunning citrus and olive groves and the onsite cafe will offer breakfast, lunch, aperitive, and dinner, serving authentic 'Cucina Povera Salentina’ cuisine.

Elvira's expert team are on hand to help guests create the perfect bespoke trip, offering tailored experiences; be it a wellness retreat or a small conference.

Castleelvira.com

All-Round Appeal

With in-person events coming back in full force, we look at how multipurpose venues have adapted to the challenges and changing trends of the industry and remain a reliable destination for planners to organise their next event.

Supporting the Music

As the live music sector continues to pick itself up with the resurgence of music festivals nation-wide, even the smallest multipurpose venues are lending a helping hand to support planners in providing independent music events taking place over a weekend or a single day. Paul Sparks, Sales and Marketing Manager at Newark Showground said: “Not only did we secure extended contracts with longstanding customers, even as they were forced to postpone events in the short-term, we were also available to have conversations with completely new customers about bringing their events to Newark.” Seeing the return of Tech Fest this year after its cancellation in 2021, Newark Showground will also welcome the arrival of 90s-themed Unlocked music festival, which targets over 10,000 visitors across three days.

Heading Outdoors

The possibilities become endless for unique events when branching outdoors, and while reliable weather is never guaranteed, multipurpose venues ensure to utilise the most of their outside space and make the right preparations such as providing pop-up shelters, hardstanding areas and free-draining grass for delegates. With flat, expansive square metres of outdoor space available, larger multipurpose venues can stay flexible, allowing single-day trade shows to flourish or campers to pitch up for events taking place over several days. A prestigious example of this is Lincolnshire Showground,

taking advantage of its 270 acres of outdoor space to host the county flagship Lincolnshire Show for up to 60,000 visitors.

Special Interests

The events landscape has evolved since lockdown to introduce a diverse range of specialist events helping delegates come together to celebrate their shared unique passion. Whether it’s a rally for vintage car enthusiasts or a tabletop exhibition for space innovators, multipurpose venues have adapted to showcase innovation across all sectors and cater for the most niche programmes. Demonstrating this compatibility for special events, P&J Live’s superior 15,000 capacity venue will host a multitude of specialist events this year, including the Scottish Skipper Expo, Dog Lover Show and Comic Con Scotland. Marketing Manager Lynsey Shepherd said: “The versatility of Aberdeen’s largest event venue has proved highly attractive to prospective event organisers. The team will work to configure an event from a multitude of possible layouts to ensure each event space is unique and fit for purpose. Coupled with the latest integrated audio-visual technologies and flexible spaces, the venue has welcomed events from a wide variety of markets including energy, hospitality, live entertainment, medical, fisheries, and lifestyle.”

Easy Travel

Easy access to a venue often makes a vital first impression for event delegates. The range of transport options available to

get in and out of multipurpose venues is an especially great starting asset for the event experience for first-time visitors and may also help ease the stress for some visitors returning to re-emerging large events. Marketing Manager at Wetherby Racecourse, Michelle Campbell said: “Our venue is set in 300 acres of farm and parkland, with convenient free parking for horseracing and events visitors alike. Situated less than a mile from the A1, the racecourse is instantly accessible from the North or South, making it an ideal meeting place for those travelling from either direction.”

Fully Catered

Utilising the in-house caterers at multipurpose venues can make the event planning process a lot simpler without the need to coordinate schedules with external suppliers. The in-house caterers’ expertise on delivering exceptional hospitality is also a highlight for multipurpose venue delegates. Providing a bespoke conference dining experience for up to 420 guests, the reputable catering team at Cutlers’ Hall elevate the event experience at the historic Sheffield venue. Business Development Manager James Birch said: “Our in-house catering team lovingly prepare all the food onsite using fresh, locally sourced ingredients wherever possible for our seasonal menus. We are happy to accommodate any special dietary requirements or even create a bespoke menu to cater for your individual vision. We are extremely proud of the standard of our food and pride ourselves on the outstanding feedback we continually receive from our clients.”

NEWARK SHOWGROUND

CUTLERS’ HALL

Ideally located in Wigan in the heart of the north-west, The Edge is a fantastic venue and conferencing complex with capacity for up to 1,000. The main auditorium is a modern well-equipped, flexible space, supplemented with additional function rooms and seminar rooms, making it a great option for events of all sizes. Free Wi-Fi throughout.

All on ground level with plenty of on-site parking, close to the major motorways and just a short walk from two main-line train stations, The Edge is easily accessible. Full range of catering options available, tailored to suit your event.

Independent on-site coffee house serving speciality coffee, tea & light meals.

Free complimentary morning pastries with your booking. Please quote HEN22

Tel: 01942 244 460 Email: events@theedgeconferencing.com www.theedgewigan @TheEdgeWigan

Hinsley Hall

A comfortable, cost-effective venue catering for a variety of requirements

Hinsley Hall is situated in extensive woodlands and gardens in the Headingley conservation area, just 2 miles from Leeds city centre and 6 miles from Leeds/Bradford Airport. It was converted into a Conference Centre and Hotel in 1999 and today features 47 en-suite and 5 non en-suite bedrooms, including 6 suitable for guests with accessibility needs.

It also boasts 7 modern and bright Conference Rooms with capacities ranging from 2 to 90 delegates, and state of the art AV equipment.

We offer very competitive Day & Residential Delegate Rates, which include free car parking and secure Wi-Fi throughout the building. A delicious range of daily Dining and refreshment options are also available, along with a warm welcome and dedicated support from our professional Reception, Catering and Management teams.

Hinsley Hall, 62 Headingley Lane, Leeds LS6 2BX 0113 261 8000 • info@hinsley-hall.co.uk

Discover some of Yorkshire’s heritage at Hinsley Hall in Leeds.

The Hinsley Hall Conference, Hotel and Pastoral Centre is set in several acres of landscaped grounds in the vibrant suburb of Headingley, two miles from Leeds city centre.

Built in 1867 as a training college for Methodist ministers, the impressive Grade II listed building underwent a complete internal refurbishment in 1999. Companies, groups, and individuals of all kinds will find a warm welcome and true Yorkshire hospitality from the professional team of staff at the new centre.

Conferences and meetings are the venue’s speciality with seven conference rooms offering versatility, space and natural daylight for groups of up to 90 delegates with the latest AV equipment provided.

Hinsley Hall has 52 refurbished en-suite bedrooms on offer, available to book on either a residential or bed & breakfast basis. The dining room offers high quality food and wines, while the comfortable lounge and bar enables guests to relax after a hard-working day. Car parking and Wi-Fi connectivity are free for all guests, with accessibility needs also met.

Hinsley Hall is a popular choice for both residential and day meetings, overnight stays, or simply a peaceful retreat. Three nights for the price of two are also on offer, Monday to Thursday, on a bed and breakfast basis.

To discuss your event requirements, call 0113 261 8000, email conference@hinsley-hall.co.uk or visit Hinsley-hall.co.uk

Be Prepared

Henry Havis, Head of Security

at ExCel London and Chair of AEV Security Working Group, helps venues get ready for Protect Duty Legislation.

Until the Protect Duty legislation is passed in Parliament, which we anticipate happening either late this year or early next year, venues still have a duty to protect just as we always have, and it’s something we take extremely seriously.

The Association of Event Venues (AEV) security working group is working with its partners across the industry, including the National Association of Arenas (NAA) to identify risks and vulnerabilities. We are encouraging all our members to balance their security procedures against the ethos of Martyn’s Law, the Protect Duty consultation, and the Manchester Arena Inquiry over the next 12 months to ensure we are prepared for what is to come.

All venues, from pubs to arenas, may be subject to the new legislation when it comes into effect and should start thinking about how this will affect them in the future. By collectively assessing each new point of information, and delivering this assessment to the membership, the security working group is helping venues adapt their plans and procedures to take us all to the next level of preparedness. Online government resources such as the Protect UK platform will be

available soon and many venues are already operating close to what we expect to be the content of the law, particularly larger venues with well established, robust, security operations.

I believe that every venue should take a dispassionate look at itself, what it is currently doing in terms of security, and think carefully about what its specific risks and vulnerabilities are in light of the information coming out of the Manchester Arena Inquiry.

With an honest self-assessment in hand, and with investment in our people, every venue can start to adapt its procedures and create plans that will help to prevent, mitigate, and cope with an attack, potentially saving many lives.

With the benefit of government information and guidance from the AEV, Protect Duty is something we should be proud of, and something we must exemplify to our guests, staff, and the public at large.

Aev.org.uk

After an unexpectedly quiet few weeks for the sector, Andrew Harrison, of the Event Supplier and Services Association (ESSA) says that mutual respect is key to a successful recovery…

The implementation of the government’s ‘Plan B’ in December dealt a hefty blow to our industry. After an unbelievably busy autumn when businesses worked round the clock to bring events back, trade suddenly fell off a cliff.

Events remained unrestricted, but low confidence led to many postponements in January and February. With ‘Plan B’ measures

Collaboration is Key

Andrew Harrison of the ESSA reflects on a quiet period in the industry and how the industry can move forward.

lifted as of 26th January, the spring season looks set to be intensely busy.

As we prepare for this, I have a plea to all stakeholder groups. Our collective aim is to deliver safe and successful events for clients and to achieve this we must continue to work together and understand the challenges each area of the industry faces.

From the revised spring schedule, we can already see we have many overlapping event schedules, both in the UK and internationally. Practical solutions exist everywhere to make sure successful events take place for our shared clients while also maintaining safe environments for those who work within our industry.

Taking a sympathetic and pragmatic approach over the next few months is essential if we are to safeguard the future of

In Confidence

Following end of the government’s Plan B restrictions on 27th January, Chief Executive of the Meetings Industry Association (mia) Kerrin MacPhie emphasises the need to drive confidence as the sector sets its sights back on the road to recovery.

With a nation facing varying levels of trust it is now crucial that event professionals continue to communicate confidence, provide safety assurance, and move forward with optimism that there are no more left or right turns on the road to recovery.

From our recent research we are acutely aware of the latest challenges that were enforced by the most recent restrictions, including the impact cancellations and bookings has had on revenue, recruitment and more. While this may be the case, early feedback from both our venue and supplier members provides us with confidence that the sector can still experience a strong start to the year.

This can only however be driven by a boost in buyer and delegate confidence, which is why it remains essential that venues and suppliers demonstrate their commitment to excellence in not just service, but also safety, health, and responsibility. These are all elements that are demonstrated through

the industry. We all need each other, so let’s respect this to keep things moving and avoid unnecessary blockages. Seek solutions from the supply chain, look at welfare and pay invoices swiftly.

If you are a member of a trade organisation, consult them for the most up-to-date guidance. Choosing an ESSA member and accredited suppliers, for example, will provide assurance that health and safety and sustainability are priority considerations, and this will inspire confidence all round. Above all, we need to regard the wellbeing of everyone working in this industry –whatever role they play. By showing continued consideration for each other, we stand a better chance of safely delivering a standout season.

Essa.uk.com

our AIM Secure accreditation, designed to demonstrate members’ dedication to offering an environment that is healthy and hygienic, as well as commitment to do the very best for all.

Recognising the value of accreditation not only in driving confidence but also standards across the industry, we were delighted to announce an exclusive five-year partnership with Green Tourism last month to drive sustainable business meetings and events. Following the launch of its Green Meetings standard last year, we’ve joined forces to drive the adoption of its world-leading sustainability programme and will be offering exclusive access benefits to mia members to help support their sustainability journey and attainment of the standard.

The assessment criteria, which focuses on people, places, and planet, will allow organisations to easily identify and measure sustainable practices and will be examined by independent assessors. The elements

within this have been designed to be all-encompassing, ranging from energy, water, and waste through to catering, procurement, and travel, as well as awareness, communication, and community involvement.

This significant step in evolving our sustainability member offering will go a long way in boosting client confidence for organisation’s and will undoubtedly support new enquiries and conversions. We are therefore encouraging the industry to join our Green Meetings introduction webinars taking place over the upcoming weeks to find out more about how the process and the wideranging benefits on offer.

In the meantime, to find out more about Green Meetings please visit Mia-uk.org/ Green-Meetings. For industry updates and the latest mia insights, follow the Meetings Industry Association on LinkedIn and Twitter.

Set in picturesque parkland the impressive Showground o ers an Epic experience for any event large or small. With over 270 acres of space we can hold events for 10 to 30,000 people within our indoor and outdoor spaces.

Introducing our recently renovated, modern and spacious event venue, EXO Centre

Sustainable Level

Wyboston Lakes Resort unveils its revolutionary plans for improvement and innovation onsite, heading towards a greener future.

Sustainability has remained high on the agenda for Wyboston Lakes Resort, despite the challenges of the past two years. Home to two multi-purpose training and event venues, the 380-acre resort in Bedfordshire has long been contributing to the legacy of sustainable events.

The resort began focusing efforts in earnest back in 2019 and formed solid foundations for achieving an array of sustainable goals during the pandemic. For example, all electric energy on-site now comes from renewable resources, reducing the resort’s carbon footprint by 65%. Zero-to-landfill was achieved for the sixth consecutive year. Also, by taking part in mia’s #20PercentLess scheme, single-use plastics were cut by 42%, while there are now 26 electric car charger points onsite.

The resort’s Green Team is now racing ahead with new projects and ambitions to ensure the business remains sustainable. Goals include reducing energy usage per £100,000 of revenue by 7.5%, eradicating fossil fuels from the site, and ensuring that zero food waste goes off-site.

The business will also put in place plans to achieve its 2040 Carbon Emissions Net-Zero Goal and improve or maintain sustainable accreditations – it currently holds gold awards from the Green Tourism Awards and the IACC, and EcoSmart’s Platinum Venue Award from Greengage Solutions.

One of Wyboston Lakes Resort’s most ambitious plans is to add a wind turbine on-site, along with both floating and roof solar systems. Along with a water source heat pump option, these projects would greatly improve energy efficiency and provide huge benefits for the future. The aim is to manage and encourage a further reduction in emissions and become carbon neutral.

Aside from these sustainability initiatives, Wyboston Lakes Resort has several other innovative projects underway. Following the completion of a £5 million transformation of The Willows Training Centre and The Woodlands Event Centre in the last few years, it is also investing £1.5 million to makeover The Waterfront Hotel, Spa & Golf. The development features three new event spaces, a renovation and rebrand of the Brasserie and bar, and a major refurbishment of the hotel’s reception area, Y Spa Bistro, and outdoor terrace. A vibrant and flexible

co-working area under the resort’s serviced offices brand, Landing Pad, will be added on the first floor, too. These developments will complement the resort’s extensive facilities, which include an 18-hole golf course and team-building activities on the lakes and in the grounds.

Another initiative for the MICE market –and a first-of-its-kind – is Wyboston Venue Management. The specialist service helps venue owners make the most of meetings and events business opportunities. It is designed to suit the needs of venue owners and investors who feel they need an experienced operator to help them achieve their objectives in the MICE sector or those who have a business that needs re-focusing and revitalising, or owner directors looking to step back from the business.

Looking ahead to the future, Wyboston Lakes Resort is determined to continue innovating and growing the legacy of sustainable events. Watch this space!

Wybostonlakes.co.uk

Alive and Kicking

Having originally launched just before the pandemic, P&J Live is a truly flexible venue, ready to shout about its amazing events offering. Boasting 48,000 sq. meters of flexible event space, world-class conference and exhibition facilities, and a superior 15,000 capacity arena, there’s no event this venue can’t handle. With a variety of meetings, conferencing, exhibition, and arena spaces ideal for both small and large scale conferences alike, P&J Live can cater to any event organisers needs. Adaptable spaces mean that event space is tailored to work to the requirements of each event it holds.

The venue holds four conference suites, two of which are subdivisible, giving seven total conference spaces. The facilities have been designed around delegate comfort, boasting ergonomic seating, unrestricted sight lines and plenty of natural light to aid concentration. Conference presentations at P&J Live pack a punch, benefiting from the latest technology, unlimited Wi-Fi, and in-house experts. When it’s time of a refresh, conference catering of the highest quality is provided on-site.

Only over the fence from Aberdeen International Airport, P&J Live is easy to access and benefits from many transport partnerships, which in turn pass on incentives such as discounted travel rates to organisers and delegates.

P&J Live has the future on its mind too. The venue has a rating of excellence from BREEAM, a sustainability assessment model. It is completely paperless, utilising digital signage throughout, and is focused on green practices, reduced waste, and tree plantations to offset carbon footprint. In addition to this, as part of its design its own energy centre uses food and garden waste from around Aberdeen. The waste is digested in an anaerobic plant and the resulting

hydrogen gas is harvested and used to power the energy centre which supplies heating, cooling, and power not only to P&J Live but also the onsite hotels.

One of the things which makes this venue truly special is its team. P&J Live employs in-house audio visual experts and event coordinators who will support with all aspects to ensure an event is run as efficiently and smoothly as possible. When booking the venue, audio visual technology is already integrated into each space. All rooms boast touch screen integrated audio visual technologies, so conference organisers don’t need to allot a separate budget for AV.

Recently, P&J Live hosted 2,000 delegates for the British Orthopaedic Association’s Annual Congress. The event contained conference sessions, exhibitions, and catering encompassed within P&J’s expansive space. The venue’s dedicated event team looked after every detail of the conference by maximising its facilities to ensure a successful conference over the four days of the event. Since P&J Live is extremely versatile, it allowed the BOA event organisers to configure the venue to their desired specifications and make the best and most innovative use of the space for their individual requirements. The organiser said of P&J’s extensive offering: “P&J Live is a fantastic event space and was an excellent fit for our event as it offered flexibility for planning and logistics, which was invaluable given the uncertain environment we had to work in due to COVID. The experience was of a much higher standard than other venues I have worked with. There are always one or two team members that are amazing but at P&J it seems the whole team were!”

To enquire about booking P&J Live for your event, visit Pandjlive.com

New Faces

H&E North explores some of the renovated or newly opened venues across our area ready to host great events this year.

The Boat Inn

The Boat Inn at Lichfield had an extensive refurbishment last year taken on by the gastropub’s chef/owner Liam Dillon and his staff. The popular Staffordshire venue now seats up to 60 delegates, who can choose to congregate within the venue’s modern interior or out on the conservatory roof and bar. The Boat Inn is currently the only restaurant in the county to hold 3 AA rosettes, with Dillon’s elevated six-course food menu using organic ingredients grown in the pub’s own gardens.

Theboatinnlichfield.com

Clayton Manchester

The Dalata Hotel Group opened its first Clayton Hotel in January in Manchester’s city centre. The £45 million development contains 329 rooms, No.55 restaurant, and triple height reception area across the hotel’s 18 floors. Up to 153 delegates can be hosted in the Clayton’s five modern meeting rooms, with floor to ceiling windows revealing iconic views of Manchester’s skyline. The dedicated meetings and events floor comes fully equipped with audio-visual technology, with adaptable seating arrangements made for each event and a business lounge available for serving refreshments for all guests.

Claytonhotelmanchestercitycentre.com

Edgar House

Maintaining its elegant presence high above Chester’s Old Bridge and River Dee is the refurbished Edgar House. Up to 16 delegates can be accommodated in the 19th century regency villa, who can explore the holiday home’s high-ceilinged interior complete with a mixture of contemporary and original period-era features.

Spaces including a media and games room for client entertainment, with comfortable seating in the walled garden and river view terrace also making a picturesque meeting area, with blankets provided to keep warm during evening events. The classiccontemporary dining room, lit up beneath a crystal chandelier, sits next to an open-plan

kitchen with a private chef ready to provide mixology classes and cheese and wine tasting sessions.

Dailyjoy.co.uk/edgar.house

Pocotel Glasgow

The Pocotel Glasgow launched late last year as the first of the new brand by RBH Hospitality Management. Adjacent to Glasgow Central Station, the hotel has two private event rooms on the ground floor for up to 30 delegates. Useful for corporate training or conducting interviews, the conference rooms are flexible in format with a wide selection of food and beverage options available.

Pocotelglasgow.com

Malmaison

An extensive redevelopment has transformed the former Arriva offices into the Malmaison hotel, offering a range of corporate meeting packages in its stylish and boutique space.

The York venue’s three rooms can be seperated or merged using collapsible walls to create space for classrooms, boardrooms or interviews catering up to 180 delegates.

The hotel also offers pod rooms available for up to 6 guests for smaller meetings, with a Bauhaus private room for up to 10 delegates.

Malmaison.com

The Fountain House

Manchester’s historic Memorial Hall is now catering up to 180 delegates in the original private rooms of the Grade II listed building

The Fountain House which opened late last year. The space can be used for board meetings, away days or seminar and training events with premium gastro food on offer in the venue’s conference packages. A private lift, cloakroom, and bar also gives individual events total exclusivity, with PA systems available. Alternatively, the Thomas Worthington suite, named after the building’s architect, can be used for boardroom meetings for up to 14 delegates.

Thefountainhouse.co.uk

MOXY GLASGOW SEC

Moxy Glasgow SEC

The Moxy Glasgow SEC opened in December last year using the brands signature smart design and efficient use of space in the hotel’s 243 bedrooms. Up to 120 delegates can use the spacious entrance lobby situated directly opposite the front doors of the Hydro, with two smaller meeting rooms also available for client meetings. The Moxy’s quirky interior design and games on offer in the lobby give delegates a fun vibe to their stay, with the Now communal space available for remote working. Marriott.com

The Venue Bowers Mill

The 1880s industrial Venue Bowers Mill has begun to use its reclaimed space to host multiple conferences and trainings days with AV packages available. The building’s original interior is restored, including exposed brickwork and large windows to let natural daylight into the venue’s open plan space. A total of 400 delegates can use the main suite, which can be divided into two or three sections, and the Spinning Room can also be used as a breakout space for up to 120 delegates.

Thevenuebowersmill.co.uk

THE BOAT INN

EDGAR HOUSE

THE FOUNTAIN HOUSE

Save the Date

International Confex is ready to welcome back event profs to discover an exciting seminar programme and meet innovative suppliers, iconic venues, and exciting tech providers to help shape their future event plans.

International Confex is set to return to ExCel London, bringing together the largest gathering of event professionals in the UK. Thousands of events organisers are expected to attend on the 8th and 9th March to catch up with venues and suppliers across the industry. Organised by Mash Media, visitor badges also give delegates access to The PA Show, Event Production Show and The Publishing Show for even more networking and content opportunities.

A full programme of talks and seminars will be hosted by leading bodies of the industry to discuss the key talking points facing the current events landscape, with open discussions on corporate event, sales, and marketing innovation strategies also on offer. Major touching points will continue the global topic of sustainability, with Manchester Central Chief Executive Shaun Hinds delivering a presentation in the Confex Theatre on day one, revealing the latest industry research and insights into developing a carbon-neutral events industry.

Event tech is also making a big presence with a comprehensive overview of the market’s

hottest technologies and opportunities for suppliers to demonstrate the latest online and hybrid extensions to live events in The Event Tech Zone. Head of Marketing at Shocklogic, Johnny D. Martinez, will lead the discussions at the Event Tech theatre with a presentation on using gamification tools to enhance events, while Hyperight CEO Goran Cvetanovski will share ideas on how planners can combine elements from virtual and in-person events for a more meaningful experience for all involved.

Networking opportunities will be also at the heart of the show, with the Mash Hub hosting several events in collaboration with leading industry publishers, including Conference News, Exhibition World and Access All Areas. The networking sessions include the Women in Exhibitions Network and the Diversity Trail, which returns for its second year. Launched by Diversity Ally, the project continues to highlight the exhibitors with similar brand values for attendees to connect with and share the discussion on diversity within the industry. Speed networking sessions are also taking place throughout Confex ’22 for attendees to register for, providing opportunities to meet innovative suppliers face-to-face for one-hour sessions spread out across the two days in the Confex networking bar and VIP lounges.

Working together to secure the future of in-person events, discussions on the concept and development of a legacy programme will also be held by several major industry leaders, including Barbara Calderwood of MCI UK. The sessions will focus on the value of in-person meetings and how event planners need to work harder to justify the need to meet face-to-face. The interactive

discussion will give delegates the opportunity to develop the conversation in smaller groups and collaborate on creating a published paper for the wider events community.

“The events industry is the most dynamic sector in the world and, if anything, the pandemic has served to speed up rather than arrest the evolutionary process of events and their significance,” said Director Liz Agostini. “International Confex ’22 will reflect this evolution, not just from the most obvious angles of technological advancement, but ethical, environmental and cultural progress. Our heartfelt thanks go out to all our fantastic exhibitors, sponsors and speakers who make Confex the leading event for UK event profs for the past 39 years. Confex will continue to be the showcase for best practice, with lively debate and invaluable insight guaranteed.”

To register for International Confex 2022 and view the full agenda, visit Internationalconfex.com

“People will never forget how you made them feel” Maya Angelou

To find out how to create unforgettable experiences for your delegates, visitors, trainees, shareholders, employees, members and the entirety of your community, come to International Confex

Business News

The Wheel Keeps Turning

2022 has already begun throwing up challenges for the industry, however Saward Marketing & Events continue to deliver and exceed clients’ expectations with its services. Managing Director Jack Saward was keen to point out: “While there are huge positives to take from the back end of 2021, moving into 2022 we still have a responsibility to educate, and work with our clients to ensure that we are providing the correct experiences for their own customers. Clear communication and positive working relationships with clients are essential as we work to maximise their brand awareness and customer engagement across the next 12 to 24 months.”

As a business, Saward Marketing & Events has enjoyed a diverse project portfolio during the front part of this year, delivering for customers new and old. Jack continues to invest back into his industry with a new role on the board of trustees at Eventwell. He states: “We have a collective responsibility to invest in our sector and strengthen it for years to come. I love seeing new talent shine across different areas of our industry and long may it continue.”

Saward-me.com

Linkedin.com/in/jacksaward

New Marketing and Events Manager

Griffin Props has announced the appointment of Helen Lowe as the new Marketing and Events Manager. Also known as Griffin Exhibitions, the Warrington-based business is a leading manufacturer of props, exhibition stands and feature pieces for the events and hospitality industry.

With over 30 years’ experience, Helen said: “It is a real privilege to be joining such a passionate and dedicated team. Griffin Props already has a fantastic reputation for great customer service, project management, creativity, and for delivering amazing feature areas, bespoke props and exhibition stands for the events and hospitality industries.

“Thanks to significant investment in new equipment, including a new CNC machine which allows us to make incredibly intricate designs, I very much look forward to further promote what we are capable of, and to get back into working directly with customers to deliver their visions.”

The announcement comes after a rapid surge of enquires for the business after the easing of pandemic restrictions.

Historic Scotland Launches Menu

Historic Scotland (HS) has launched its 2022 summer menu made available exclusively for corporate and private events.

Created with HS’ catering partner, Benugo, the new menu showcases local and seasonal ingredients served in the grand

rooms of Edinburgh Castle and Stirling Castle. Dining spaces include Edinburgh Castle’s majestic Queen Anne Building and cosy Gatehouse Suite, and Stirling Castle’s intimate Royal Palace and 16th-century Great Hall.

Event planners can organise a medieval banquet dinner or classic gala setup in both regal venues, with dining packages also including a glass of prosecco on arrival, half a bottle of wine per person, three-course dinner served with tea and coffee, and a dedicated events manager for ease of planning.

To find out more or request a sample menu, contact Functions@hes.scot

Restarting the Conversation

As events go live, coffee is the social hub for all events, exhibitions, and conferences where people meet, network, and strike business. The Rolling Bean specialises in branding including cups, bars, and bikes and uses coffee as a marketing tool. Coffee is a magnet that draws people in and gives them an opportunity to connect. At events it makes a perfect conversation starter and builds brand awareness.

A coffee bar could be the perfect reintroduction of your brand as we welcome live events back for 2022. Hiring a van, bike, or bar properly decked out in your brand logo is a great way to advertise and increase footfall to your activation, event or stand. After all, who doesn’t love a good cup of coffee?

The Rolling Bean’s highly skilled baristas and branded mobile coffee stands offer a variety of bespoke packages and cater to all event sizes and requests, including exhibitions, conferences, and business meetings, and promise to deliver a premium event experience.

Therollingbean.co.uk

Great Minds Meet in Manchester

From the industrial revolution to splitting the atom, the first test tube baby to the isolation of graphene, Manchester is proud of its incredible heritage of cultivating revolutionary ideas. Thanks to this rich history and the vibrant modern culture the city consistently attracts ground-breaking and often radical events. If you’re looking to exchange ideas with the potential to change the world, Manchester is the place to do it.

Meeting in Manchester offers an extensive and diverse selection of venues all within easy access of the city centre. From low-key boardrooms and unique heritage spaces to our flagship convention centre Manchester Central; the city’s venue portfolio covers every need and want.

For accommodation, there’s a fantastic choice with options to suit all budgets: five-star; boutique; international chains; apartment style; and even pubs with rooms. There are over 26,000 bedrooms across the region and over 2,500 within a five-minute walk of Manchester Central at properties like The Hilton Deansgate, The Midland and The Edwardian Manchester.

The city is incredibly accessible thanks to one of the most comprehensive transport networks in the UK. The city centre is compact and walkable and benefits from a tram network, a free bus service and three major train stations connecting to the north of England and beyond. Historic Chester, vibrant Liverpool and the stunning natural beauty of the Lake District and Peak District National Parks are within easy access, so there’s every reason to extend your stay in

the region once your business is done. Internationally, Manchester Airport is just 15 minutes by train from the city centre and offers direct flights from over 200 destinations worldwide including over 10 key cities across North America.

And of course Manchester is famous for its lively social and cultural scene. The city’s dining offer is flourishing, with some fantastic restaurants, cafés and street food, complemented by some of the best nightlife in the country, with all manners of bars, clubs and live music venues to drop into.

As a cultural counterweight to London venues like HOME, the Whitworth and the Royal Exchange Theatre offer world renowned events and culture. And, of course, Manchester is globally recognised as a city of football, home to two of the world’s biggest teams, both of whom offer fantastic stadium tour experiences.

All this means that whether you have a break in your meeting, free time in your itinerary or a social programme to fill, Manchester has a wealth of unique options to keep your delegates entertained.

Furthermore, by identifying industry sectors, academic subjects and local experts that make Manchester stand-out as a conference destination, city stakeholders such as Visit Manchester, Manchester Central, the universities and other venues, academic ambassadors and industry supporters have been able to work together to tap into opportunities which add value to the city – helping it become known for intellect, knowledge and innovation.

This unique partnership is known as the ‘Team Manchester’ approach and it offers a very attractive proposition for conference organisers.

As a first port of call, if you’re considering an event in Manchester, make sure to get in touch with the Manchester Convention Bureau. Their team of knowledgeable conference and meeting professionals specialise in event and client support, saving you time and ensuring your event runs smoothly.

See meetinmanchester.com for further information

Continued on page 58

Its always a Spectacular Event at Manchester Cathedral...

In keeping with the setting, we offer traditional and contemporary menus and pride ourselves on the quality of our suppliers and the care they take in delivering our events.

Modern audio-visual equipment can be provided - a digital projector, a presentation point for laptop computers, a slide projector and screen and an overhead projector. Acoustics are excellent and as such, microphones are not necessary at all events, but can be used if required. An AV supplier is provided who can assist in making the most of the great space and customise the Cathedral’s lighting to suit.

We look to forward to welcoming you to events@manchestercathedral and connecting people.

- Sat 8:00am - 11:00 pm

A Place in History

Commercial Director Anthony O’Connor tells H&E North about what’s in store for event organisers at the iconic Manchester Cathedral.

Celebrating its 600th anniversary last year, Manchester Cathedral is one of the oldest buildings within an impressive city which brings people together to connect with others. Nestled between Victoria and Piccadilly stations and surrounded by hotels, this versatile venue has become a reputed place of celebration, hosting a range of events as the evening draws in.

Built by Henry V in 1421, the cathedral is still a consecrated place of worship today, and main church services always take priority during the day’s schedule while we focus our main events on various dinners and concerts for the night-time economy. It becomes a very fluid environment to work in when moving between these two phases. No evening is the same!

The cathedral opens ready for morning prayer services at 9am and the Holy Eucharist service after 1pm. Our choir then comes in to prepare for the choral evensong at 5.30pm before our busy events team quickly clear everything up before our guests arrive. This can all happen by 6.30pm, and delegates can stay in the cathedral till the early hours of next morning before all equipment and furniture is stripped, and the cathedral is restored for the church day services to begin again.

The cathedral has several spaces which we use separately or blend together to work for a variety of events, including grand gala dinners, fashion shows, brand launches and weddings. Our largest areas, the nave and regimental chapel, can hold well over 1000 guests when used together while the

smaller options such as the chapter house can double up as either a reception area or dining room for 15 delegates. The library meanwhile can seat 50 guests for dinner while the refectory has a capacity for 80 delegates theatre style.

We aim to generate a sense of welcome for delegates during our dinners with some true Northern hospitality service. Manchester is a multicultural city, and the food provided from our partner caterers offers a hybrid of

different ingredients from Lancashire and worldwide to produce authentic, delicious meals that are inclusive for everyone.

Being able to set up contemporary events within its original medieval interior has blown delegates away. The building’s architecture speaks for itself, and is an impressive sight to behold from both the outside and inside. We use this to our advantage and have no need to decorate the venue expensively, but instead focus on positioning lighting around the cathedral to illuminate the columns and other key features to showcase the building’s stunning design. For many events we’ve also set up flood lights outside to penetrate through the cathedral’s stained-glass windows, making for a beautiful backdrop and a great way to bring the iconic structure to life.

We’ve also had a large back-portfolio of music events, previously housing televised concerts with the BBC and MTV for over 1300 people, and still run our quieter programme of regular Jazz by Candlelight events through the year. Acoustically the cathedral is as good today as when it was first built, with everything sounding clear and sharp without any echoes no matter where the audience are stood. Even during the louder events, there’s still a warm, peaceful atmosphere in the cathedral which keeps all visitors welcome, which in today’s world is a real asset.

To find out more about planning your next event at Manchester Cathedral and arrange a booking with Anthony, call 0161 833 2220 or visit Manchestercathedral.org

What’s New for 2022

Continued from page 55

After a challenging year for tourism globally in 2020, and a slow start to 2021, Greater Manchester has bounced back with an array of new outdoor experiences, rich cultural developments, exceptional hotel, restaurant and bar openings, and world-leading events. Here are five new openings in Manchester to keep your eye on in 2022.

Castlefield Viaduct: derelict train line transformed into urban park

The National Trust will soon begin turning the longabandoned Grade II-listed Castlefield Viaduct into an urban park reminiscent of New York’s famous High Line. The National Trust has taken on the site and is planning to open around half of the 330m viaduct to the public from summer 2022 as part of a phase one trial that will inform permanent plans for the site.

Manchester Museum: much-loved museum reopens with extension and added galleries

The passionately progressive Manchester Museum has a vision to be the most imaginative, inclusive, and caring museum you might ever encounter. Currently closed for construction work, it will reopen in late 2022 after a £13.5 million transformation that will add a two-storey extension, a new exhibition hall, South Asia Gallery, and Chinese Culture Gallery.

Leonardo Hotel: ‘Jenga-inspired’ hotel to open within emerging neighbourhood

The £35 million Leonardo Hotel will sit at the heart of Piccadilly East; a new neighbourhood emerging directly behind Piccadilly Station. Due to open in spring 2022, the hotel will have an arresting ‘Jengainspired’ block exterior with draping greenery and planters, plus a ground floor restaurant, café bar and external terrace area which will connect to a new public square.

Mayfield

Park: the city’s first new park in over 100 years

The 6.5-acre Mayfield Park will be Manchester’s first new city centre public park for over 100 years. It is under construction on the sprawling Mayfield site adjacent to Piccadilly Station, which also currently houses the award-winning food and drink venue, Escape to Freight Island. The park is aiming to be ready for its initial opening by late 2022.

Clayton Hotel: another addition to Portland Street hotel corridor

The new luxury four-star Clayton Hotel Manchester City Centre has become a landmark building on Portland Street after opening in January 2022. An ideal destination for both business and leisure, it has beautiful modern interiors with a mezzanine overlooking the bustling bar area on the groundfloor and a stunning feature staircase. The 18-storey hotel also hosts five state-of-the-art meeting rooms equipped with the industry-leading Clevertouch technology which can host up to 153 delegates.

A KNOCKOUT!

IT’S BETTER Together!

‘‘Alone we can do so little, together we can do so much.’’

One thing is for sure, we are all better when we are together and here at Wyboston Lakes Resort we're excited for a year of memorable events, building new relationships and re-kindling old ones!

We o er outstanding meeting and event facilities with two dedicated venues. With 403 bedrooms and 56 meeting rooms, the Resort o ers a huge range of spaces for showcases, product launches, events, training and Expo’s. Proudly independent, fiercely creative and driven by a conscience. Perfectly placed too with excellent road and rail links.

www.wybostonlakes.co.uk

sales@wybostonlakes.co.uk