HEN June 2022

CHS Rewind

Level Up

Building on Principles

Access All Areas

A Warm Welcome

JUNE / JULY 2022

The industry is taking shape again. Some things will never be the same, but the buoyant positive feel is back. Sandwiched between CHS Leeds and The Meetings Show as I write, it’s great to be back out seeing our advertisers and readers at stunning live events, the lifeblood of what we do.

In this issue we take a look at some stunning unique venues, and why dedicated conference centres offer so much more. Liverpool is

such a great place to hold an event for so many reasons, and you can also win a stayover at the lively Marriott. Plus, a look at the very best in suppliers, Christmas parties (yes already!), sustainability, the future of VR in the industry, and accessibility; and we meet Laura Capell-Abra from Stress Matters about the growing issues of stress in the industry.

Feedback is always valuable. Get in touch through our website and as many already do, follow us on socials! Enjoy...

Crowd

Emergency

Crisis

Planning

Safety

Security

Stand

CDM

Door

Close

Security

Front

Safety

Fully

Peace of Mind

Like many who are passionate about tackling the mental health crisis the events industry is facing, Laura’s fervour comes from her own experience: “In my mid-twenties I experienced what was in essence a breakdown and ended up having to take time off work and to have therapy. I was super ambitious, and I pushed myself too far. At the time, because it was a few years ago, it wasn’t really talked about. I just went back to work and carried on. Eventually I started running an event agency myself and I had a couple of team members who went on sick leave with stress. I started questioning how this happened a bit more and I realised that it was a cultural thing within the industry.

“Then I re-trained as a coach,” Laura continued. “A lot of the coaching that I did was about stress. The problem for the majority of the people that I was coaching was that they were just so overwhelmed that they couldn’t focus on their time management or what they were doing. I realised I couldn’t help the entire industry one-by-one, which is what it felt like I was going to have to do in that moment.”

Stress Matters found its start at The Meetings Show in 2017, but it took some persuading to get it there: “I basically just said: ‘Can I have a corner of your room? I want to talk about stress and see if it’s something that resonates with other people.’ The idea of talking about that at a tradeshow got an unsure reaction.”

Now, five years on from its beginning in a small corner room of The Meetings Show, Stress Matters had its own stage at this year’s CHS Leeds, which had a wellbeing theme: “I wouldn’t necessarily partner with every tradeshow out there. But I know CHS cares about the wellbeing of its speakers and its

We sit down with Laura Capell-Abra, Founder of Stress Matters, to discuss how her wellbeing consultancy business is helping the events industry tackle poor mental health.

delegates. That really struck me a few years ago when I first came to CHS. I look back and I’m really proud of what we’ve achieved because when we started, I had to push for having a conversation about wellbeing, and we’d show up as a group of volunteers. Flip forward five years and CHS is approaching me because it wants to do a wellbeing themed tradeshow. It was really well organised, and the show really considered people’s wellbeing. We consulted on some additional things they could do towards that end.”

Sometimes it is difficult to know where to begin when it comes to tackling such a prevalent problem as poor mental health in the events industry. Laura believes that the first step is acknowledgement: “For an individual, I think it’s a case of acknowledging it. When I first had my burnout, I would have told you that I was absolutely fine. It’s only in hindsight that I found out I wasn’t. Do you keep telling yourself it will pass although you’ve been saying that for quite a long time?

“There’s a lack of acknowledgement at the beginning. Once you recognise that something is wrong, what’s needed is a bit of reflection about whether you’re putting

yourself first. 95% of the time if you are feeling stressed, you’re not. Then you should look at what you can do to relieve some of the pressure, both in terms of self-care and in terms of changing the situation. What can you adapt in your world to make the situation better?”

If we want more people to be able to recognise mental health issues when they appear, then the logical next step is an increase of education about mental health concerns: “I remember doing physical first aid at school multiple times, and then doing it again in the workplace. I think that mental health first aid should be taught at that level. A lot of mental health issues start with people in their adolescence, so the more we can educate people when they’re younger, the better off we’ll be in the future.”

Stressmatters.org.uk

Latest Places

The Fat Badger

The former Lamb & Lion pub in York has finished a £1 million renovation this summer under new ownership of The Fat Badger brand. Nestled within the confines of two Grade II listed buildings partially built into the famous city walls, the venue embodies a traditional English pub serving local cask ales and a seasonal menu of modern British food. A private dining and meetings snug seats up to 12 delegates, while a large beer garden with impressive views of York Minster is available for summer outdoor events.

Thefatbadgeryork.com

Sawcliffe Manor & Country House

Located on a 400-year-old family farm and nature reserve, Sawcliffe Manor is a relaxing new spa retreat in North Lincolnshire. The farm accommodates up to 48 delegates across its cottages and manor, with a natural spa overlooking the countryside and offering a range of treatments.

The venue’s giant yurt tent can also seat up to 48 delegates as a dining space, with soft seating and a wood-burning oven designed for DIY catering.

Sawcliffemanor.com

The Fed

A £250,000 revamp has seen the former Lancastrian Suite at Gateshead transform to The Fed, in recognition of the Federation Brewery previously based at the site. As one of the North East’s largest event spaces, the venue can take up to 1000 delegates for a standing event and up to 700 for a sit-down dinner and dance. A dedicated conference corridor also interlinks the venue’s nine additional boardrooms designed for syndicate use, individual hire, or for smaller and intimate meetings, with catering and AV equipment available.

The-fed.co.uk

Hyatt House

The Eighteenth Floor is Hyatt House’s latest addition to a range of event spaces in the modern Manchester hotel. Catering for up to 80 delegates for buffet style receptions and 48 for a seated dinner set up, the penthousestyle room also allows views across to the Peak District while benefitting from fresh outdoor air circulated through delicate slits in the wood floor decking and floor-toceiling glass walls. Contemporary sofas and

LEVEN

ADVENTURE PARK SNOWDONIA

chairs are also dotted around the space’s free flowing design to keep evening events relaxed and flexible.

Hyatt.com

LEVEN

The first site in a series of LEVEN hotels is now open in Manchester’s vibrant Village neighbourhood, housed in a landmark early 20th century warehouse to pay homage to the city’s industrial past.

Up to 29 delegates can currently meet up in the lobby lounge bar and co-working space for intimate meetings and networking sessions, before phase two of the hotel’s launch will see the opening of a 4,000 sq. foot cocktail and restaurant space.

Liveleven.com

The Haberdashery

Formerly an old tailor’s shop dating back to 1923, The Haberdashery has launched in the heart of Glasgow’s Sauchiehall Street offering a collection of versatile spaces suitable for board meetings, conferences,

refurbishment, expanding the country park venue’s exhibition space, resource room, and private hire facilities.

Featuring lake-side views over the park’s 750 acres, The Hideaway and Solstice Suite spaces can both seat up to 40 delegates for dinner, while the Discovery Zone can hold 20 delegates for smaller meetings and workshops: “Our different hire spaces are perfect for organisations to host away days and small conferences,” said Business Development Manager, Billie Passchier. “I’m currently developing our autumn events programme, including heritage talks and crafting workshops which these spaces will be perfect for.”

Stanwicklakes.org.uk

Adventure Parc Snowdonia

North Wales’ premier leisure and tourist attraction has launched a £5 million programme of improvements to enhance its hospitality and corporate experiences, with the recent addition of Hilton Garden Inn enabling over 300 delegates to take part in large scale conferences and events.

and networking events in a social and creative setting. A maximum of 225 standing delegates can fill the venue’s main function room on the ground floor, while 220 can utilise the kitchen-equipped basement for informal gatherings. Showcasing the building’s industrial roots, the new venue is designed with a stripped back look including hardwood flooring, exposed brick walls, and an atrium ceiling.

Thehaberdasheryglasgow.com

Stanwick Lakes

SAS facilitators guide most of the venues outdoor adventure team building activities, including coasteering, gorge walking, and survival tactics workshops, while a VR paragliding experience offers a gentler pace for clients along with access to stunning walks across the Snowdonia national park.

Adventureparcsnowdonia.com

Hotel Brooklyn

The Brooklyn brand is set to open its second hotel in Leicester this June, set adjacent to the Leicester Tigers’ rugby home ground of Welford Road Stadium. A grandstand for watching live sport and a collaborative working space are just some of the venue’s public spaces expected to have an edge over the hotel’s Manchester counterpart.

Quirky, modern lead-in rooms provide ample opportunity for sophisticated and fun corporate hospitality. Up to 40 delegates can use the hotel’s versatile meeting space, dividing into three multi-functional rooms to host meetings and screening with AV and lighting equipment provided.

Hotelbrooklyn.co.uk

Delegates can make an escape into nature following Stanwick Lakes’ visitor centre THE FAT BADGER

SAWCLIFFE MANOR & COUNTRY HOUSE

THE FED

STANWICK LAKES

If you couldn’t make it to CHS Leeds 2022, H&E North’s Emily Stone fills you in on everything you missed.

Back at its original home in the Royal Armouries this year, CHS Leeds 2022 was a hub for event professionals from all over the UK to meet, liaise, and celebrate just what makes this industry so special. Venues, event suppliers, and organisers were spread out across two halls in the Royal Armouries, with nearly 200 exhibitors attending in total and a vast array of seminars and speakers lined-up.

This year’s show had a wellness theme, which was headlined by Stress Matters, a mental health and wellness consultant. Founder Laura Capell-Abra and Mental Health First Aid Instructor James Capell-Abra were both speakers on the day and lead several panels. The programme of talks took place across four stages, each with a specific wellness or self-improvement theme. The Stress Matters stage held talks from the titular business, discussing themes surrounding mental health, while the Career Development stage held talks discussing topics surrounding professional development. The My Life as an Event Professional… stage featured interviews with various event profs from all aspects of the industry, discussing their experiences and role. Finally, the Putting Ideas into Practice stage discussed exactly that.

“The industry was out in force and coming together after two years of disruption.”

The show hosted a complete programme of talks and panel discussions on various topics relevant to the industry through use of wireless headphones provided by Silent Seminars, which allowed the audience to hear the speakers clearly despite the noisy surroundings, and also allowed the rest of the exhibition to continue networking without the speaker’s voices being projected through a loudspeaker. Many of the talks also used a piece of software called Menti, which allowed the audience to participate

in anonymous polls and answer questions through use of their smartphones by inputting a unique code for the session. The results were the displayed in real time and allowed the audience to add to the discussion.

While it was impossible to attend every talk of the day, there were a few worth mentioning. The “I Don’t Know What to Say” seminar, which took place at the Stress Matters stage, brought together James Capell-Abra, Gabrielle Austen Brown, Founder of Diversity Alliance, and Alasdair Moore, Co-Founder of The Intrepid Collection, to discuss how language in an increasingly diverse industry has changed and why it’s important that it continues to do so.

Back Stage

The Stress Matters stage also later held a panel with Emma Wellstead, Founder of Warwick Events and Hannah Cox of Better Not Stop, lead by Laura Capell-Abra discussing B-Corp certification. One of a wealth of sustainability and social welfare accreditations, B-Corp certification has been gaining traction in the industry recently. The panel discussed why organisations were choosing to become B-Corp certified and how the process of becoming certified had helped them develop as businesses.

By far the most well attended talk was a discussion of how menopause affects the

events industry, with every seat and set of headphones claimed as Doctor Nicholas Siddle was interviewed by Leila Datoo, Business Wellbeing Coach at Stress Matters. The discussion covered topics such as breaking down common misconceptions about the menopause, as well as discussing how businesses should offer support.

Encouragingly, a refreshing Menti poll during the session found that half of the audience’s workplaces already had a policy in place to aid with this.

Of course, the exhibitors also provided much entertainment. Throughout the day, chef Andrew Dixon, Head Tutor of The Grand Cookery School, put on various demonstrations, showing the delighted audience how to prepare scallops with crispy pancetta and mashed peas, and how to cook the perfect steak, among other delicious dishes.

The bread and butter of any exhibition is getting to meet and network with other event professionals. The industry was out in force and coming together after two years of disruption and while numbers weren’t quite what they were pre-pandemic, the show was vibrant and felt busy throughout. CHS Leeds 2022 allowed the events industry to come back together and reconnect after the forced separation of the pandemic and, as usual, staged an event to remember.

Business News

Event Scent

Since launching in 2020, British chandler Osmḗ Candles has provided an extra sensory element to events, allowing venues and planners to leave their own mark to the day while providing delegates with a perfect memento.

Handcrafted in Hampshire, the candles are all made with a sustainable focus in mind. Using soy waxes, essential oil scents, and fully recycled packaging, the cotton wicks also burn with a minimum of soot while the glassware can also be reused as a drinking container once the candle is enjoyed to the end.

With up to 22 base scents and 12 blends to choose from, the wide range of customisation options creates a candle to suit any occasion, with Christmas scents such as frankincense, hearth, and Scots pine making popular seasonal corporate gifts.

Branded packaging can also be provided to make each candle truly unique, with screen and block printing options available including hot foil printing in a range of metallic, gloss, satin, and matte colours. Osmecandles.co.uk

Supporting Social Businesses

Celebrating its 30th birthday this year, Galeri Caernarfon Cyf is a prime example of how supporting social businesses is the best way to strengthen the local economy and infrastructure.

Established in 1992, the social enterprise was formed to improve Caernarfon’s town centre by purchasing and renovating derelict and unwanted shops, offices, and homes. Bringing new life in the form of companies re-locating to Caernarfon, the company had renovated over 20 dormant buildings by 2005 while opening its largest development to date in the form of the £7.5 million Galeri.

Overlooking the Menai Straits on Victoria Dock with Caernarfon Castle just a stone’s throw away, Galeri truly offers delegates one

of the best destinations to meet and learn. As a hub for the creative industries, the venue is also home of regular concerts, workshops, and theatre productions.

A committed employer and supporter of the local supply chain, Galeri has contributed over £2.5 million to the Gwynedd and Anglesey economy. By attending its events or bringing their own conference to Galeri, event professionals can also follow the venue in supporting the social enterprise and wider economy.

Galericaernarfon.com

In The Know

Explore the enchanting hideaway of Knowsley Estate and discover how 500 years of untouched heritage adds incomparable character and refinement to your next event The ancestral home of The Earl & Countess of Derby, Knowsley Hall is a hidden gem nestled within 2,500 acres of private parkland which offers complete exclusivity and privacy.

The magnificent stately home, with a warm and welcoming atmosphere, is a perfect backdrop for glamourous client parties, conferences, charity balls, awards dinners, product launches, or team building days. The venue offers a variety of exquisite rooms to suit your business needs, with luxury guest accommodation and in-house chefs honoured to crafting bespoke menus to suit any occasion.

Extensive private grounds meanwhile lend themselves to a wide range of outdoor activities, including archery, clay pigeon shooting, and even a wild safari. The dedicated events team will ensure the highest standards of service for planners and delegates to create the most unforgettable experience.

Knowsleyhallvenue.co.uk

addition of the National Football Museum. The Cheshire-based catering company won a national tender for the esteemed venue, which will allow its team to provide food and hospitality services to a range of diverse events in Manchester.

“To now have a contract with this incredible venue is something we are extremely proud of,” said Vanilla In All Seasons Hospitality Director, Adam Evanson. “We have always enjoyed working in central Manchester and being a part of the undeniable buzz that it gives off. Manchester has a great food and drink scene, with many exceptional restaurants and bars across the city.

“We are confident that our combination of delicious food and exceptional hospitality will fit right in with these surroundings. The Urbis building in which the museum is housed is a distinctive and impressive site, and we are very much looking forward to providing a catering service that will match its high standards.”

Vanillainallseasons.co.uk

Crown of Leeds

The Crowne Plaza Hotel sits in the heart of the Leeds business district with extensive meeting spaces, health club, bar, and restaurant facilities on offer.

With secure parking for 120 cars, the Crowne Plaza is within easy motorway access and a 10-minute walk from Leeds bus and train stations. Catering for intimidate business gatherings to large conferences of 200 delegates, the hotel’s seven meeting rooms include free Wi-Fi, climate control, and fresh coffee served in the large breakout area or outside terrace.

Guests can unwind after work in the gym, sauna, and pool of the hotel’s Spirit Health Club, before heading to the @LS1 restaurant for a classic dining experience with a Yorkshire twist. A sleep advantage programme also offers premium bedding and quiet zones to help delegates rest up in chic hotel rooms, with king-size beds, flat-screen TVs, and in-room dining options available to combine work with leisure.

Ihg.com/crowneplaza

Vanilla In All Seasons Scores Football Museum Contract

Vanilla In All Seasons has expanded its roster of partnered Northern venues with the latest

Centre Stage

Built for an audience

The beating heart of conference centres, the auditorium is where delegates can truly grasp an event’s full capabilities during keynote speeches, panel discussions, and exclusive interviews. Hosting up to nearly 2,000 delegates, the versatile auditorium of Harrogate Convention Centre is a finetuned example of how the vital space gives dedicated conference centres a flexible edge to cater for events across different sectors.

“Purpose-built auditoriums offer capacities unrivalled by generic venues,” said Account Manager Jamila Alhassan. “They are usually complete with flexible seating arrangements, state-of-the-art zoned lighting, sophisticated AV systems, and great acoustics which are perfect for creating a sense of occasion.

“Using a conference centre’s auditorium also guarantees exclusive booking, meaning that planners can stay at ease knowing that everything will be operating around their needs without worrying about residents or other guests. This makes conference centres particularly useful for events which require total privacy around any sensitive topics or delegates involved.”

Winning teams

The teams working behind the scenes at dedicated conference centres establish a key working relationship with event organisers from the very first stages of planning. With advanced knowledge behind running each space in the conference venue, Manchester Central’s specialised team is a proactive presence, tailoring their skills to bespoke

Delivering large scale exhibitions to intimate meetings, a dedicated conference centre has it all. H&E North speaks to some industry voices to find out why these venues give you the edge.

requirements and enabling organisers to know their event is in safe hands.

“Our team is perfectly placed to advise organisers on the whole spectrum of decision points,” said Manchester Central CEO, Shaun Hinds.

“Delegates at conference centres are more discerning about the events they attend, meaning care and attention to detail are now more critical than ever. The presence of experienced event teams therefore plays a crucial role in delivering exceptional experiences.”

“Delegates at conference centres are more discerning about the events they attend, meaning care and attention to detail are now more critical than ever.”

Flexible spaces

A variety of breakout spaces gives planners an abundance of choice to hosting their event at dedicated conference centres. Spaces within Harrogate Convention Centre can be further sub-divided into 10 secure areas for smaller AGMs, seminars, and briefings, giving delegates greater exclusivity.

“In the current events landscape, conference organisers are now looking for versatile spaces that can accommodate a range of functions aside from the main event,” said Jamila Alhassan. “Complete

with conferencing equipment and free WIFI, organisers can build a diverse events programme to engage delegates in different ways.

“Delivering different experiences within the same building complex really allows the advantages of using dedicated conference centres to come to the forefront.”

Friendly faces

Thanks to strong relationships with neighbouring businesses in the hospitality and transport sectors, dedicated conference centres are equipped with a further advantage to ensure delegates can truly make the most of their conference trip.

With reliable advice on city attractions and travel options, Manchester Central’s booking system goes beyond focusing solely on the day of an event and gives planners all the needed tools to coordinate their stay at the event location. Further support from local destination management organisations also allows the venue to provide more opportunities for planners.

“Every event requires thinking about the wider logistics, and using our firm links to public transport, hotels, restaurants, and bars which delegates may want to use,” said Shaun Hinds. “These are important factors that help put an event on the map, and a big bonus to hosting events at a dedicated conference venue.

“It’s all about providing a high-quality experience coupled with interactivity so delegates can have a more memorable event experience.”

LEVEL UP

As a strong CV becomes more important than ever, we take a look at some of the qualifications available to help further your career in the events industry.

As part of a dynamic and ever-changing industry, event profs are always looking for the next way to improve. Continuing Professional Development (CPD) is a key part of modern business, allowing you to upskill and progress; reading articles, listening to industry podcasts, and keeping up with industry news are all forms of CPD. However, the more direct form of structured CPD involves active learning by taking part in industry-centred courses and receiving certifications which will remain among your accolades for life. If you’re looking to put another feather in the cap, take a look at these course choices.

The mia

The mia have recently announced the development of over 200 training courses aimed at all aspects of the events industry. All of the courses can be accessed online and completed in your own time – some in a little as one hour. The courses cover a wealth of areas, including project planning, business growth strategies, a diploma in event

management, and even recovering from a crisis. Each course is individually priced, with some certifications costing as little as £7.50. Mia-uk.org/training-courses

Event Academy

Event Academy offers several Event Management courses, all of which can be completed online. The part-time diploma is run two evenings a week and is easy to fit into an already busy schedule. The diploma is a qualification recognised by leading institutions across the globe, including The Chartered Institute of Marketing. Not only does the course further aid you with the technical and logistical side of planning events, but it also helps to develop your teamworking skills, resourcefulness, creativity, and tenacity to succeed, all of which are essential in any event professional. Eventacademy.com

The Skills Network

Professional development doesn’t always have to break the bank, as shown by this

Level 2 Certificate in Event Planning offered for free to those living in the UK and aged 19 or older. The course is completed online and is self-paced. Areas developed include marketing methods and resources, market research, human resources, communication, and customer service relevant to events. The course is comprised of several modules, including planning an event, market research for event planning, and planning human resources for an event.

Theskillsnetwork.com

The CPD Certification Service

The CPD Certification Service is a resource offering courses for professional development in a plethora of industries. For event profs, two courses are of particular interest: the MasterClass Certificate in Corporate Event Management, and the Certificate in Leadership & Management. The former aims to help you improve your skills and knowledge to upgrade the event experience you provide to clients, while the latter is ideal for those new to leadership positions, offering the chance to grow into a leader that people choose to follow.

Cpduk.co.uk

OLYMPIA LONDON

BONUS ARENA HULL

UTILITA ARENA NEWCASTLE

Change of Scene

Anthony Ackers, Founder of Mountain Boardroom, explains why getting out into nature can help with the industry’s mental health crisis.

A survey conducted by Event Well last year indicated that one in three event professionals were experiencing stress and anxiety as a result of their career. In such a fast-paced and demanding industry, it is unsurprising that event profs are looking for new ways to improve poor mental health and crack down on its causes. Anthony Ackers of Mountain Boardroom knows how this mental health crisis might be tackled.

Anthony suggests that the heart of the problem is the expectation that we should always be engaged and available: “Work is full of distractions. You are constantly putting yourself out there and trying to get engagement on social media, which takes away from focusing on your goals. The pandemic has taught us to be on all the time. We always have something open on our screen, but we need to spend more time in the flow, and less time accessing distractions.”

Anthony has a novel way of encouraging this in his clients, leading them up a mountain and offering guidance and discussion there:

“It’s an exciting new area of research, and there have been a lot of studies in the past 10 to 15 years into the impact of walking and nature on mental health.

“Aside from the indirect benefits associated with better physical health (for example, better sleep and a sense of achievement) spending more time in nature lowers cortisol. Walking has also been proven to help with depression and is particularly effective at breaking cycles of rumination that can quickly spiral. There are also studies that show walking as an effective way to revitalise the brain, the meditative effect of taking one step after the other can clear our mind, remove distractions, and leave us focussed. It also massively helps with creativity –walking improves divergent thought, the

process in the brain that creates new ideas by considering several different solutions, rather than focussing on a single one. It’s perhaps linked to how walking helps us to enter a flow state, by spending time in a peaceful and familiar environment that holds our fascination without demanding our attention.”

“You’re best placed to help others if you help yourself first.”

This, and other similar wellbeing activities, not only bring teams together but also help to encourage them into a mindset which helps to accomplish their goals: “Our team coaching events use nature as a facilitator, and the expedition as a representation of our own journeys. We use the safe space, freedom from distraction and literally the big picture of the landscape in front of us, to look at our purpose, both as individuals and as a team. We use metaphors to describe some of the challenges we might be facing, or choices we have to make – for example, choosing our path, getting there one step at a time, and climbing mountains. We also like to push people out of their comfort zones, offering challenging routes and questions.”

Modern life is increasingly busy, but that only means that it’s more important than ever to take time out for yourself: “Get outside!” Anthony advises. “When you’re stuck, can’t think, feel overwhelmed or are distracted, just stop. Go for a walk, even if it’s only 10 minutes, changing environment will help you change your state and start to process what’s on your mind. You’re best placed to help others if you help yourself first.”

Mountainboardroom.com

North in Brief

Northern Stadium Venues Win Top Awards

Stadium venues across the North have won first place in top categories at the latest Stadium Events & Hospitality Awards. Events and hospitality teams from over 40 UK stadium venues celebrated their successes at the prestigious event, which took place at Liverpool Football Club’s Anfield Stadium.

Organised by Stadium Experience, the annual event recognises the dedication of specialist catering, conference, and events teams in football and rugby stadiums. Newcastle United Football Club was the winner of three of the awards categories, while Leeds Rhinos Rugby Club beat competition from over 20 venues after winning the Overall Matchday Hospitality Experience award.

The full list of North-based winners includes:

• Best Retail Catering Award – Manchester City Football Club

• Match Day Sales Team of the Year Award

– Worcester Warriors Rugby Club

• Best Stadium Events Venue AwardNewcastle United Football Club

• Operations Team of the Year Award –Newcastle United Football Club

• Matchday Hospitality Award (Large Stadium) – Newcastle United Football Club

• Overall Matchday Hospitality Award –Leeds Rhinos Rugby Club

EICC to Boost Edinburgh Events

The Edinburgh International Conference Centre (EICC) has taken over management of Convention Edinburgh in a bid to help drive the city’s business events sector.

An 18-month initial period has been agreed for the EICC to take over operations at the event management organisation, which was temporarily closed in 2020. Building on efforts to promote Edinburgh as a thriving events destination, the EICC will work with hotels, venues, and event suppliers, to attract conferences to the city with a new team of executives.

EICC CEO, Marshall Dallas, said: “Without the formal support of a convention bureau, the city’s business event sector has been on the back foot. This announcement puts us in a positive position to help create a thriving future for Edinburgh as a business events destination and will be a great benefit to the local economy.”

Cheshire Events Team Expanded

Saving Grace Events is celebrating the growth of both its team and its turnover with a move to new offices in Knutsford town centre. Established in 2017, the Cheshire-

based agency has added a new events manager, marketing assistant, and events assistant since the start of 2022 in preparation for the new move.

“Knutsford is a beautiful town, with a thriving community of varied local businesses," said Saving Grace Events Founder, Rebecca Hartley. "We want to contribute to the town, collaborate with local business, and be more involved with the local community to be a part of what makes it great.”

Manchester Central CEO Receives Northern Leadership Award

Manchester Central CEO, Shaun Hinds, has been named the Top 50 City Region Leader for Greater Manchester at The Northern Leadership Awards. Hinds was presented with the award at The Queen’s Hotel in Leeds to celebrate his commitment to boosting recovery in the Greater Manchester region since taking over Manchester Central in 2017.

“I feel privileged to be part of the business community across Greater Manchester and North,” commented Hinds. “The wealth of knowledge, talent, and support from leaders across a myriad of sectors means we can all work together to collectively build a stronger Northern economy.”

Launch Date Confirmed for NX Newcastle

The initial line-up of events for NX Newcastle has been confirmed in the lead up to the new venue’s opening this year. Independent company, Electric Group, took on the £1.75 million refurbishment of the former O2 Academy venue in April aiming to create an intimate space for over 2,000 delegates.

Electric Group CEO, Dominic Madden, said: “By slightly reducing the capacity of the main room and adding standing mezzanine staircases and an additional mezzanine platform, we’ll improve the line of sight between musicians and the audience, bringing music fans closer to artists so there can be a greater sense of connection between them.”

The NX Newcastle is set to open on 24th September launching the venue’s schedule of events including club nights and live music performances.

CrowdComms Joins isla

CrowdComms has become the first event technology platform organisation to join isla as the industry body expands its network of members. The software provider will use isla’s resources and tools to support its sustainability commitments with clients for in-person and digital events.

“The CrowdComms team are incredibly proud to join isla,” commented CrowdComms Founder, Felix Stroud-Allen. “We believe it allows us to make our commitment to sustainability explicit, make positive changes in how we do business and ultimately, get behind a crucial issue the whole business believes in passionately.

“We are delighted to be able to support our clients who are also looking to reduce their events’ impact – whether that’s via virtual or in-person.”

Former mia Chief Exec Recommended for OBE

Jane Longhurst has been recommended for an OBE for her services to the business events sector during her former Chief Executive role of the Meetings Industry Association (mia).

The honour particularly recognises Jane’s role at mia during the pandemic where she lead a simultaneous government, media, and member relations strategy to provide industry guidance and support tools signposted by government.

“I am absolutely thrilled to have been recommended for an OBE in the Queen’s Birthday Honours List and that the work being conducted by the business meetings and events sector has been recognised in what was an extremely dark time for our industry,” said Jane. “This recognition alongside the unanimous supportive feedback from members and high retention rates during my time at the mia would not have been possible without the dedication and commitment of the wider mia team.”

ESSA Summer Sports Event Returns

The Event Supplier and Services Association (ESSA) has announced the return of its renowned summer sports event welcoming ESSA members and the wider events industry.

The event’s first day on 13th July, open to ESSA members only, includes the ESSA AGM and a range of friendly sports day activities. The second day on 14th July is open for all to take part in ESSA’s In the Rough charity golf day to raise funds for the EventWell mental health charity. The summer sports event will take place at The Forest of Arden Marriott Hotel & Country Club in Coventry, with a dinner and awards ceremony included on both nights to celebrate the winning teams.

ESSA Director, Andrew Harrison, said: “A real sense of community spirit and camaraderie has come out of the last two years, which has been a lifeline for so many. Events such as this are incredibly important to preserve the longevity of such kinship and reenergise the whole industry. There’s never been a more fitting time to bring the wider industry back together for a fun-packed couple of days.”

Pioneering Spirit

With scalable spaces, the latest in-house technology, and over 70 years of events experience, Farnborough International continues to spearhead the way for all venues around the world.

Located south-west of London, Farnborough International has become a go-to destination and organisation for the pioneers of today and tomorrow to network, share knowledge, and get down to business.

Famous for delivering world-class air shows and aviation events, the vast venue consists of a state-of-the-art exhibition and conference centre, leading event consultancy, and a portfolio including the Farnborough International Airshow, Bahrain International Airshow, and the ITT Hub and Space-Comm Expo. The venue is also home to Farnborough International Studios, which has provided the setting of Hollywood blockbusters and Oscar-winners.

Farnborough International’s industryleading team is at the heart of the venue’s operations, offering hands on consultancy and account management from event conception and the curation of features

to show floor operations and planning. Renowned events have taken place throughout the venue, including The British Motor Show, Fully Charged, Event Production Show, ITT Hub, and EI Live!

Discussing the support his event received from the passionate team, Chief Executive of Automation Events and The British Motor Show, Andy Entwhistle, said: “Right from the start we always considered our relationship with Farnborough a partnership rather than an exhibitor and venue relationship, and that has been reinforced by Carlo, Jen, and the team in the run up to the show.

“For us, getting the show off the ground has been challenging with what happened with COVID. We couldn’t have done it without the help and support of Farnborough. The team have been behind us from the very beginning and have understood when we have hit sticky times, which happens with large shows of this size, but nothing was too much trouble.”

With a modern industrial look and feel, Farnborough International reflects innovation and sophistication throughout. The unique spaces have been thoughtfully designed, enabling events of all scales to be hosted with outstanding fashion. Offering impressive runway views, the venue is the ideal backdrop to host world-class events.

Boasting 20,000 sq. metres of flexible indoor space and 100,000 sq. metres outdoor event space, the venue can be easily transformed to host an endless number of global events including aircraft exhibitions, military showcases, and the filming of Hollywood blockbusters, all taking place adjacent to Europe’s leading business aviation hub.

Steeped in rich history, the unique event space is located in the centre of the South East’s science and tech corridor and the birthplace of British aviation. Offering stunning views of the airfield, the venue sits alongside Europe’s leading business airport and as the home of the world-class Farnborough Airshow.

Getting to Farnborough International by rail is a convenient option, with regular trains from Farnborough Main station connecting the venue to the midlands in just over three hours. Close connections with arterial road links also quickly connect the venue with the M1 and M40, with ample free car parking for visitors.

Farnborough.com

The Meetings Show Edition

Suppliers Showcase

In conjunction with

Building on Principles

Andy Pearce, Co-Director

of exhibition contractor Exhibit 3Sixty, discusses how event suppliers can build trust and relationships to win and retain clients.

With supply chain delays still prevalent due to the lasting impact of the pandemic and international events, event suppliers are facing more challenges than ever when it comes to ensuring they can meet demand and retain clients. A major part of guaranteeing repeat patronage is ensuring your business has a stellar reputation. Naturally, providing good quality work is a key part of this, but this is only the tip of the iceberg when it comes to ensuring clients think favourably of your business.

In an era of rising costs and limited availability, transparency with clients is essential for any business. As Andy Pearce, Co-Director of exhibition contractor Exhibit 3Sixty, explains: “Be completely open and transparent about costs and margins, which is essential to build trust and retain clients in a time when problems can crop up at last minute. Suppliers should be open and honest about their own costs and profit margins, and never promise more than can be delivered. Better to say no outright than overpromise and fail to follow through.”

“Be completely open and transparent about costs and margins, which is essential to build trust and retain clients in a time when problems can crop up at last minute.”

Of course, these standards are not always easy to adhere to: “These are easy commitments to make but turning them into reality can be difficult and sometimes hard to justify. It means taking planning to a whole new level to deliver on service guarantees. It means carefully tracking the prices of materials and supplies in order to hedge against price increases and ensure future availability, and it means breaking down every project's price for customers and being transparent about margins and costs.”

Event suppliers need only put themselves in their clients’ shoes to see why this approach is most successful at creating repeat customers:

“You and everyone you know is a customer of some kind,” says Andy. “And we all know how it feels to get poor customer service. It leaves a bad taste in your mouth.”

Making deals in-person is also key to building a good relationship with clients and ensuring repeated business. In-person dealings create a personal connection that is often lacking when meeting over Zoom or making phone calls: “Our whole industry is predicated on the belief that being there in-person – to make eye contact, shake hands, and engage personally on the exhibition floor – works like no other media channel. The same thing is true with customer service: if you forge a relationship in-person, it will take you a lot further than online ordering ever will.”

It may be tempting to try to cut costs and lower prices in order to draw more business, but good quality work will always be more compelling than a lower price: “In an industry that has seen races to the bottom before, it strikes me that businesses that are striving to go in the opposite direction are the ones that are thriving now.”

Exhibit3sixty.co.uk

Virtually Anywhere

The events world is ever-changing and there has been a big shift in the way the sector works in the last two years. With the pandemic dramatically pushing event operators to think differently and fast, what has this done overall and what can we expect in the future?

The last 10 years have seen an increase in hybrid and virtual events and a recent temporary dip in purely live experiences, the venues of this sector suffered great losses in bookings, attendance, and revenue.

It may seem like there is not much light at the end of the tunnel, but we are here to tell you that it may be quite the opposite. We see a future of venues actually receiving more bookings, higher attendances, and far greater revenues, but not just with live events…

Sparq, an event production company for virtual, hybrid, and live events, discusses how venues could be seeing more bookings than ever.

Reach

For a venue to be inclusive and sustainable it must think like its clients. These clients want to feel capable of meeting their audience requirements in the easiest and most optimised fashion. The ability to recreate venues digitally removes the restrictions the actual venue suffers. The total sales of a physical venue are confined by the capacity a venue can hold. Within a digital render, filled with digital participants, you are only

Re-creation

The rise in technology allows for your venues to be recreated through a number of different means. The software and hardware in 360° imaging and 3D rendering spaces are not far off from photorealistic remakes of real spaces or environments.

Just take one look at the Unreal Engine 5 Demo (currently the world’s most open and advanced real-time 3D creation tool) to see how close we are to that being an out of the box solution for all. But right now, Sparq is in a position to bring high fidelity spaces, including your venue, to anyone on the planet. Something to consider when thinking of which event operators you see as viable options when it comes to fulfilling your needs.

“The digital world allows us to stretch beyond the boundaries of the physical world and with this comes opportunity.”

This environment will not disappear after one use. It can be reused or tweaked for use in other scenarios outside of events.

Personalisation

With the ability to recreate your venue in a virtual environment, the possibilities are endless. It gives you and your clients the ability to personalise the experience of the event, meaning that any attendee can see what you want them to.

confined by the size of the server and that is the difference between 100s of attendees to potentially 100,000s, or more. There is no need to explain the differences in revenue opportunities based on those figures.

Revenue Diversity

With the opportunity to merge the world of live and virtual, there is also the opportunity to increase revenue. With a live vendor paying on-site costs for space in your venues, you could also offer a high-value package, whereby the plot would be replicated in a virtual environment.

This increases the reach of the venue or promoter through vendor databases, but also increases the vendor's reach through the venue or promoter’s databases. It is a true symbiotic relationship that benefits all involved.

There is also scope to rent out your digital space to other sectors, including TV and film.

RENAISSANCE ST PANCRAS HOTEL AND LONDON & PARTNERS.

To give an example of this, there may be imagery that may clash with certain cultures or religions. No problem, in this future you can have specific environments that cater to those individuals, meaning they have their own personalised experience.

Adapt

The future is much brighter for venues and Sparq is well placed to service them. It is about diversification and reach, inclusiveness, and sustainability. This is how to best adapt for the future that is already here. The digital world allows us to stretch beyond the boundaries of the physical world and with this comes opportunity.

Think about how you can get the most for your clients and that in turn will get the most out of your venue. This is just one of the ways and we are excited to share the rest of the possibilities that the future holds.

Sparq.live

Reality Check

Johnny D. Martinez, Head of Marketing and Business Development at Shocklogic, explores whether the metaverse has a future in the events industry.

“The internet but in 3D” sounds like a strange dream you might have, but it’s how experts are describing the existence of the metaverse – a virtual reality which allows you to meet people, explore, and even put on and attend events, all from the comfort of your own home.

The discussion around the metaverse and the various uses of virtual reality for the events industry has been an ongoing debate that is nowhere near its conclusion. We asked Johnny D. Martinez, Head of Marketing and Business Development at Shocklogic, a technology consultant, to weigh in:

“One thing that I’m very vocal about is accessibility. How can we make our events more accessible? Thinking about people with disabilities or some sort of impairment, the metaverse offers unique opportunities for these individuals. It is already very difficult for someone in a wheelchair to attend events in-person. The metaverse really helps these people to exit the limitations of reality.”

One of the advantages of connecting over the metaverse is being able to reach anyone, no matter their physical location: “In the world today, we have so many limitations. We

are limited by borders, passports, and COVID passes. A lot of different things keep us safe, but also limit us. The metaverse presents an opportunity to reach out to audiences that organisers haven’t met before without encountering these limitations.”

As with most newly emerging technology, the metaverse is more popular as an idea with younger professionals just entering the workforce: “I am also aware that one of the reasons why we talk so much is because of the rise of Gen Z,” Johnny states. “Younger people are pushing the metaverse conversation forward. This is also relevant for millennials, who at the moment, make up the majority of the workforce. I am a millennial myself. The question for me is always ‘what can I learn from the next generation?’ Especially in a world where sustainability has become so relevant, the metaverse presents an environmentally friendly opportunity to learn and meet new people, and Gen Z are really pushing that.”

Much of the advantages experts talk about when discussing the metaverse, such as accessibility and sustainability, are also shared by video calling platforms. However,

the virtual reality presents a move away from the disconnect and dullness of a Zoom call: “Lately I’ve been giving lots of presentations on gamification. I believe that the metaverse is a way to gamify life. I think the events industry can learn a lot from the gaming industry. They’ve been doing what they do for a very long time. A lot of people in the events industry are sceptical about moving their activities to this made-up world that exists online, because they’re not sure if people will have the attention span to follow through with that whole experience. The reality is that this is an experience which captures the attention. There are gamers out there who are using this technology and will spend hours within the same experience.”

However, when it comes to the big question of whether the metaverse is set to overtake standard video calling platforms such as Zoom or Microsoft Teams, the answer seems to be the same across the board. Not without some innovation: “On the one hand, it’s going to depend on how much our devices can process, because 3D virtual reality experiences are still very heavy when it comes to the content that our laptops are supposed to process,” Johnny explains. “Any provider looking to get into virtual reality has to think about how to improve that. How to make the technology more accessible. The other aspect is that it’s harder to access these things from home if you don’t have the equipment. The equipment is expensive and cumbersome now, but what I think will happen is that the goggles will become more like reading glasses, less intrusive and bulky, and then the technology will start to take off.”

Shocklogic.com

Conferences • Civic Occasions

Formal Occasions & Banquets

Official Ceremonies

Royal & VIP Visits • Lectures & Demonstrations • Meetings & Debates • Presentations

Press Conferences • Exhibition

Displays • Awards Ceremonies

Launch Events

The Quadrant, 99 Parkway Avenue Parkway Business Park, Sheffield S9 4WG

Connect your teams through voice

VoCoVo is the one piece of tech your teams need to be ready for the new “normal”. The smart yet simple headset communication system is tried and tested by Tier I retail and restaurant giants like Asda, TK Maxx, Wickes, Primark and TGI Friday’s, but built for businesses like yours

VoCoVo systems come with all the hardware you need, out of the box, making them great for small teams who need to stay connected over wide areas. They are also scalable, allowing you to easily expend your communication capabilities in line with your business.

Contact DCRS today on 0800 043 2688 or sales@dcrs.co.uk to arrange your no-obligation trial! FREE demonstrations available.

Fortune Favours the Bold

Jim

Winship, Secretary

of The Events Industry Forum, discusses what the recent drop in footfall, supply shortages, and recruitment crisis means for the event industry.

We live in a time of fundamental change in the way we live our lives. The pandemic and successive lockdowns have made many reconsider the way they live and work. According to footfall research from Springboard, over half of workers either do not want to return to offices at all or are only interested in working a few days a week. Footfall in high streets is also still down by some 23% compared to 2019.

At the same time, as we return to some sort of normality, we face rampant inflation which is not going to go away any time soon, plus shortages of staff and supply chain difficulties.

No-one really knows yet how all this will shake out in the end but for hospitality and event businesses it creates a world of uncertainty. Even assuming that businesses can source the supplies and staff they need, there is uncertainty over what consumers will pay

in an inflationary world and whether they will come in sufficient numbers to make restaurants and events viable. Furthermore, if they do come, will we be able to provide them with the experience they expect with depleted resources/staff?

Given all these uncertainties, we all need to do some critical crystal ball gazing if our businesses are to come through this. For those in city centres, the diminished footfall must throw into question the rents and rates they are paying. For some, it simply may not be viable to remain in these locations. But then the question is where to relocate to? Which is something of a gamble given the current uncertainties. Event organisers face much the same dilemma, particularly since many already operate on tight margins.

For some it may be possible to adjust by streamlining and changing the business

Events are back with a bang, and we are all busier than ever, which is great news for a sector impacted for so long and so heavily by restrictions and lockdowns.

While it’s wonderful to be active and doing what we love once again, the rush to get back to business, particularly when faced with challenges such as short lead times and increased cost pressures, can lead us to make rash or even wrong decisions about who we work with.

model, replacing staff with technology wherever possible and finding new ways of retaining customers, such as offering those working from home a door-to-door delivery service. But even these steps come with challenges. For example, some older generations may baulk at too much technology, while the economics of delivery make it difficult to operate both logistically and profitably.

There is no magic panacea, but I suspect that those who will come through this time best will be those that take action now rather than hoping that things will return to the old norm.

Eventsindustryforum.co.uk

Aim High

As the volume of events taking place grows, Andrew Harrison, Director of the Event Supplier and Services Association (ESSA) urges event professionals to use accredited suppliers to help them deliver events safely and successfully.

Pressured by deadlines and client demands, we may neglect to carry out due diligence and select services and suppliers who fall below our usual high standards because they are within easy reach or are able to meet our clients’ budget.

annually against stringent criteria, including health and safety standards.

But these challenging times are exactly when we should be working with those who adhere to the highest possible standards. Not only will this provide support and reassurance to you when you need it most, it will also guarantee the best possible outcome for your client and therefore help secure future business. You may be busy now, but if you cut corners and something goes wrong, your calendar may soon be filled with tumbleweed.

Finding suppliers who adhere to high standards isn’t as hard as you might think. Any supplier who becomes a member of ESSA, for example, is appraised and audited

At ESSA we provide consultancy and lead and push our members to be the best they can, with health and safety as the driver. In the past there were calls from across the industry to raise standards and provide assurance, so we listened and have now delivered.

Our growing number of members are ready to help deliver events safely and successfully, it’s now up to event professionals to allow them to do so.

Essa.uk.com

Heading Out

The NOEA extols the virtues of outdoor events in a postCOVID climate and offers a word of advice to event organisers about how to hold one successfully.

Speaking to one of our partners at the National Outdoor Events Association (NOEA), he used the phrase “business is going outside” as part of a wider discussion we were having on the fortunes of our industry in 2022 and looking onwards to 2023.

It’s a lovely phrase as it sums up so much of what we are looking to achieve as an association while also articulating the value of what we do. There is no doubt that, starved of the economic, brand, and cultural value derived from face-to-face meetings, brands are looking to return to events with more gusto than ever before. Be it corporate hospitality, sponsorship, activation, or just retail, brands can smell consumer’s pent-up desires to go outside after so long shut in –and they want to meet them there.

Brands are smart, they understand the value of meeting their audiences in relaxing, creative, and memorable locations. It could be a festival, a sporting event, or some pleasant hospitality, but people associate the memory with the brand that helped create it. One of our good friends at NOEA always quotes her love of events as the act of “building worlds, and letting people walk through them.” How can this not have power?

This could be a fantastic summer for brands and their consumers, for those running events and the many businesses and people that go into creating them. It will be a welcome return to form for an industry that is ready to show just how much it has been missed by everyone.

However, we do need a word of caution. This is a tender industry, hammered by two years of financial uncertainty and debt. It has lost a huge amount of skill, businesses, and

talented individuals who won’t be coming back. It has also lost a lot of the materials that would usually make up the infrastructure of an event. Boring things like trackway, fencing, marquees, and the like. The industry has much to sort through if it is going to show its best self to the brands and sponsors that help to finance it.

There will be winners. Those events who work collaboratively with their supply chain, keep them onside, incentivise them to create loyalty and do not squeeze them to retain an unfair margin. The flip side is also true, major suppliers picking the most fiscal events they want to work with and dumping long standing relationships with often smaller events. These will be a risk for both parties, but most importantly the spectators attending the events.

For what it’s worth, NOEA is advocating for caution, responsibility, and transparency across businesses throughout outdoor events. We’re doing our best to work within the industry to attract more talent, get them trained, and give them productive and worthy careers. We’re trying to support up and coming shows as well as the longstanding relationships that have built some of our most established events.

Business is coming outside and we’re encouraging professionalism and ethical behaviour across the industry. Within NOEA we have a membership which is defined by its high standards; you don’t get to be a member unless you can prove you operate ethically. For those looking to get involved in outdoor events, look for a NOEA member or, better yet …become one!

Noea.org.uk

At CM Event Recruitment we staff occasions from small private events to large corporate ceremonies. We meet and interview everyone face-to-face and conduct a skills test, ensuring they have the skills required for the job. Matching experience to event, we supply bar staff, waiting-on staff, kitchen porters and cleaners/clearers.

Positive Change

Chief Executive of the Meetings Industry Association (mia), Kerrin MacPhie, outlines the group’s future plans in the face of the industry’s latest challenges.

Since taking leadership of the mia in November 2021, Kerrin MacPhie has remained ambitious in her scope to help the events industry stay open-minded as it builds a stronger future in the wake of the pandemic. Keeping a liaison with the government’s department for Digital, Culture, Media and Sport, the mia Chief Executive has meanwhile upheld an advisory role with the Events Industry Board and Business Visits and Events Partnership.

Together, these dual efforts have helped raise suggestions to the government on directing events industry growth across the UK. By delivering primary research and hosting new senior leadership roundtables, it’s clear that one key challenge centres on current pressures in the catering sector.

“Exploring different ways to attract and upskill new recruits to the sector will play a big part in combating workforce depletion and retaining staff levels,” said Kerrin. “At the same time, we need to deal with the rising costs and reduced availability in the supply chain, which has often resulted in a chef’s choice or menu of the day situation for delegates due to the unguaranteed deliveries on food items at events.”

As industry professionals rekindle old connections and meet new faces for the first time through live events, the need for consistency in face-to-face meetings is also high on Kerrin’s agenda: “While in-person meetings are now back, the continuation of remote work and the opportunities to watch recorded sessions or attend virtual events means the need to be present is no longer deemed necessary like before. Yet meetings

are where innovation happens and ideas flow, so we need to remind delegates why being present in the room is so much more beneficial than watching a recording.”

Despite moving forward amid such current issues in the sector, Kerrin still remains optimistic for the future and firm in her belief that 2022 is a year for opportunity in the industry: “Time and time again we have shown that our highly professional industry can, and will, continue to adapt regardless of what happens in the wider world. We’re always busy behind the scenes on several initiatives to support our members, while committed to providing clarity in addition to championing best practice in the industry.”

“Meetings are where innovation happens and ideas flow. We need to remind our delegates why being present in the room is so much more beneficial than watching a recording.”

Recently joining forces with Exceed Global Learning, mia has also extended its educational offering beyond its busy events schedule, offering a range of certified training courses to support those new to the sector while providing professional development of those in managerial positions. Over 200 courses are now available covering areas such as general management, human resources, and revenue management,

alongside workplace health and safety, sustainability, and digital transformation.

“The idea is to help increase the skills, confidence, and productivity of those working in the sector,” said Kerrin. “We’ve made the courses readily available via our website, which professionals can access on any device and, more crucially, at a time that’s completely convenient to them.”

By working closely with its strategic partners, mia has also supported the wholescale sustainability efforts in the industry while protecting the future for smaller venues as they progress.

“We’ve continued our healthy relationship with Green Tourism by supporting our members with education in sustainablyminded events, with full access to a whole raft of measurement tools allowing everyone to meet the new Green Meetings standard.” said Kerrin. “We’re also working with another strategic partner to extend a tailored AIM accreditation to give confidence and quality assurance to those booking business meetings and events in smaller properties such as inns, private dining restaurants, boutique hotels, golf clubs, and stately homes.

“The more we invest, refine, and develop our industry, the more powerful and secure we can be going forward. It’s certainly been a busy few months since I took the helm at mia last year, but there’s lots more to come further down the pipeline.”

To find out more about the mia and the benefits of membership, visit Mia-uk.org

North in Brief

Cross-industry Associations Announce Joint Initiative

The Association of Event Organisers (AEO), the Association of Event Venues (AEV), and the Event Supplier and Services Association (ESSA) have announced the launch of a joint initiative called the Five Pillars of Inclusion, aiming to bring about a more inclusive industry.

The initiative will provide a framework for the events industry to help businesses achieve a higher level of diversity, equity, and inclusion. The pillars include recruitment and hiring, developing talent, company culture, partners and suppliers, and leadership and employees.

The three organisations will be releasing a series of short videos on each of the pillars, offering examples of how to ensure greater accessibility in the areas.

East of England Arena Invests

The East of England Arena and Events Centre has made a £175,000 investment in utility vehicles used to move, build, and manage the 250-acre indoor and outdoor exhibition venue.

Lee Sharp, Managing Director, East of England Arena, said: "We have made this investment in equipment and vehicles to increase the ease and efficiency of several important aspects of running the venue, including managing 200 acres of grassed outdoor event space and moving people, goods, and materials around our extensive site. These new machines bring our fleet right up to date and will repay our investment over time with increased capacity and scope for new events."

Dean Wyers, East of England Arena's Site Foreman, added: "These machines are robust and well made. Reliability is key for us as we can often have just two days turnaround to get the site looking pristine for the next event, and we’re confident that they will provide this. They also have good service access which is essential as we maintain all our vehicles on-site."

Meeting Bookings Will Return to Pre-COVID Levels

According to international venue association IACC's annual report, the majority of UK venues predict that they will reach or surpass 2019 levels of booking in 2023.

The same study found that in 2021, most venue’s revenue was 45% lower than 2019 levels. However, in 2022, this percentage is expected to shrink to just 8% below 2019 levels. The study also found that the majority of events at the venues questioned would take place in-person, without any online component.

AEV Launches Protect Duty Awareness Sessions for Event Industry Associations

The Association of Event Venues (AEV) has announced the success of its first quarterly Protect Duty awareness session for the industry, with more than 60 professionals from the organiser, venue, and supplier sectors attending. The sessions are led by Henry Havis, Head of Security at ExCeL London, and Chair of the AEV Security Working Group.

The awareness sessions are the latest in a series of actions and initiatives from the AEV since the announcement of Protect Duty legislation on 21st January 2020.

Havis was satisfied with the first AEV Protect Duty talk, saying: "We had good attendance and quickly brought delegates up to date on the events that have led to the proposed new legislation. We then gave our understanding of what the law is likely to say, based on the most current information that has come out of the public consultation and the Manchester Arena enquiry, as well as guidance from the Home Office, The National Counter Terror Security Office, and other official sources."

Outdoor Events Sector to Spur Market Growth

Lime Venue Portfolio has reported the brand’s best ever performance in its 12year history as summer events, outdoor receptions, and Christmas party bookings continue to drive market recovery. The brand reported a 74% increase in enquiries in Q1, reporting the highest value of enquiries since before the pandemic. The portfolio also has an unprecedented “business on the books” figure across its 80+ portfolio of venues.

The brand’s success should be seen as a positive sign of recovery for the industry, as well as further evidence of the much talked about “race for space”. The speed and volume of both enquiries and placed business coincide with massive reductions

in lead-times, 32% of all enquiries placed in 2022 have been for events within the same quarterly trading period, according to figures.

Jo Austin, Sales Director, Lime Venue Portfolio, commented: “We’re seeing a lot of businesses who had to cancel their Christmas parties and January conferences consolidate these events around summer. Many businesses have tied traditional summer parties into company updates or team building events and are using them as a way to bring disparate work forces back together, give them a very late end of year reward, and a more relaxing reception as the sun comes out in the spring and summer.”

First to Achieve AGA Certification

The OVO Hydro arena in Glasgow has announced that is has achieved the A Greener Arena (AGA) certification, becoming the first arena to do so.

AGA is awarded by A Greener Festival, a non-profit company which has been helping festivals such as Glastonbury and Roskilde reduce their environmental impact for 15 years. The accreditation is assessed on several areas, including energy, waste, environmental protection, carbon, water, and green travel.

The venue has achieved the accreditation in line with its new sustainability strategy. Jennifer Ennis, Environment and Waste Manager at the Scottish Event Campus, explained the new strategy on the venue’s blog: “We recently launched our Sustainability Strategy. The strategy covers our five key goals: climate, people, partnership, resource and governance. There are specific targets under each goal, some of the key highlights are our commitment to be Net Zero by 2030, eliminating single use plastic cups for live events and our campus wide sustainable food strategy, where a minimum of 80% of all ingredients are sourced in Scotland as well as reducing food waste to below 1%.”

No Uncertain Terms

If there’s anything that 2020 taught venue owners, it’s that a clear and robust set of terms and conditions is worth its weight in gold! If your venue’s terms have not been tried and tested over the last two years by your customers, or even your suppliers, you are in the lucky minority. Are you happy they are still fit for purpose and would stand up to a challenge? Getting a robust set of T&Cs for your events is essential to protect you from unnecessary loss of revenue. The team has extensive experience working with event industry professionals and has worked over the last five years with dozens of venues, including stately homes, farms, sports clubs, hotels, and marquee providers.

Stanford Gould is able to offer bespoke venue contract services to help venue owners and managers navigate the many headaches that come with hosting events, and to aid with all the related legal and compliance challenges venues may face.

Your contract should clearly stipulate what your clients can expect in terms of:

• What is and isn’t included

• Cancellations

• Postponements

• Deposits and refunds

• Damage to your venue or property caused by guests

• Antisocial or abusive behaviour

• Loss of personal items

• General Data Protection Regulation and privacy clauses

If you are looking for a legal fairy godmother to cast some magic over your contract needs, Stanford Gould is perfect for the job. You only have to look at the surfeit of Trustpilot reviews and other testimonials on the website from happy customers in the events sector to know that the firm’s services are what your business needs.

Stanfordgould.co.uk

We offer both bespoke advice and downloadable template contracts for wedding and events professionals through Stanford Gould and our sister company Stanford Gould Online.

We are specialist contract and compliance advisors for venues and event managers nationwide, with a wide experience in the sector.

We solve your legal and contractual headaches with jargon free, legally robust and cost effective options for all types and sizes of venue and event.

Gift of Giving

Free swag is a talking point of any conference, so it’s important to use yours to make an impression. Check out our recommendations for the best brandable products to give to your delegates.

1. Branded biscuits

Who doesn’t love a good biscuit? Edible gifts are always a hit, and these branded snacks from Biscuiteers are sure to go down a treat. Hand-iced in London by a skilled decorator who can reproduce your logo or slogan perfectly, Biscuiteers can even provide vegan options if required. Put a smile on your delegates’ faces with a delicious biscuit covered in your branding.

Biscuiteers.com

2. Americano coffee mugs

Coffee is a requirement to keep your delegates refreshed, so these brandable travel coffee mugs make a wonderful freebie, these 350ml versions are doublewalled insulated tumblers so they’ll keep a drink toasty for hours. Even better, the design can fit your brand perfectly, with a choice of eight body colours and seven lid colours and is also available with antimicrobial protection.

Totalmerchandise.co.uk

3. Stress ball

Medically proven to improve blood circulation, relax muscles and joints, and subsequently relieve tension, stress balls are a giveaway classic. They make a good budget option and are available in nine different background colours.

4imprint.co.uk

4. Power bank

Who wouldn’t be lost without their smartphone to store contact details, notes, and even important documents? That’s why power banks make such a great gift. These brandable banks will ensure that no one is caught short with a dead battery and business can go on.

Totalmerchandise.co.uk

5. Bottle opener

There are few things better than opening a nice cold beer at the end of a long day. This branded bottle opener is a great bit of swag to give away for this very reason. Stylishly cut and modern in design, the bottle opener is designed to be attached to your keys and will keep your brand in your delegates minds as they relax at the end of the workday.

Gopromotional.co.uk

The Extra Mile

For a glimpse into the busy work of event suppliers, the husband-and-wife team behind Newcastle-based Parkers Executive Chauffeurs opens its diary for H&E North.

Taking over the business in 2019, Laurence and Gemma Beck have used their experience in the transport and business-to-business industry to rapidly expand the brand’s fleet offering, transporting hundreds of VIP clients to major UK events each year.

A good session at the gym and a strong coffee is always the best way to start the morning and prepare ourselves mentally for any given situation. There is no typical day at Parkers, and our time at work is always fast paced and constantly evolving. We employ over 40 staff in total across two different transportation sectors, with one side primarily contracted to our local education authorities providing transport to vulnerable children and adults. The chauffeuring side of the business is a little more challenging as a lot of bookings are last minute and we must react to demand rather than being able to plan ahead.

It’s great fun to have such a dynamic week, where last minute changes are a commonality and keep us on our toes. We could be responding to a long list of urgent calls and emails in the office one moment, before a request comes in at very short notice to provide a multi-vehicle secure convoy for a VIP, or perhaps a private jet airside pickup. Individual schedules can also overlap with each other quickly and without warning. Clients may suddenly need immediate transport to a new conference meeting from a previous appointment, while at the same time a convoy might need to double its vehicle numbers in order to transfer a famous pop artist safely between venues.

Much of our day’s work essentially revolves around solving problems quickly and using our intuition to go the extra mile for clients. Our team of chauffeurs play a key part in this, using a combination of discretion, courtesy, reliability, and professionalism. We need to care for our clients with the utmost efficiency and safety, so we make sure the chauffeurs plan their route options in advance, taking into account any potential traffic delays, road closures, or unexpected flooding.

Operating a business in this environment does carry with it the usual pressures of fast-paced work, but it always makes a difference when a client goes out of their way to personally greet and thank us for what we do. It’s a privilege to meet each of our clients, and it makes such a highlight to the day when we know our high levels of service and attention to the smaller details are truly appreciated.

Hopefully after all the priorities are dealt with at some point in the day, the pace slows down a little. At this time, it’s always a good idea to break away from the noise of work and go for a little walk outside. With our minds always thinking of multiple things at once, it can be difficult to switch off. Our office is based airside next to Newcastle International Airport’s private jet centre, and there’s always a great view of the various aircraft taking off from the runway.

When it comes to unwinding however, there’s really nothing like getting home to the kids and hearing all about their own day. It puts everything into perspective, and reminds us that our children are the real reason why we do this.

Parkerschauffeurs.com

Parkers Executive Chauffeurs has built a strong reputation of over 20 years as the leading executive travel provider in the North of England.

Merry Christmas

Christmas is all about spectacle. The dazzling lights, the opulent decorations, and of course some show-stopping entertainment. Booking entertainment to make a splash is a key aspect of Christmas party planning, but what kind of show is going to really make your event shine? Jane Coulston, Founder of Beyond Repair Entertainment, lets us in on some ideas for a memorable festive event.

While good Christmas entertainment needs to provide the sense of grandness and wonder that we associate with the festivities, it doesn’t always have to be Christmasthemed, as Jane explains: “I was surprised as we went into working corporate events that actually people don’t often book something that’s really Christmas-y. What they look for is something that’s full of wonder and magic and surprise. They’re looking for those magical moments, whether that’s a masquerade theme, or a dream circus, or something else, that sense of wonder is what makes Christmas entertainment different.

“For a lot of Christmas events, organisers are looking to have something bigger. Roaming and immersive entertainment is really popular. Delegates love to be involved in something. And then our artists are very popular as well. Performers will go around the event and interact with the delegates and make them part of the magic. Usually there will be some kind of beginning show or flash mob, which could have a vintage theme or something similar. Or sometimes organisers want the

absolute opposite and have something like an ‘out of this world’ theme or something futuristic, which you wouldn’t really associate with Christmas. However, what all of the entertainment has in common is that it really delights the delegates that are watching and makes them feel special. Making the experience unforgettable, more so than organisers would the rest of the year.”

With so many options, it can be difficult to know how to choose the right one for

your event: “To book the right Christmas entertainment you need to follow the same advice as when you’re booking entertainment for any event,” Jane explains. “Think about who your delegates are and think about what you want to say and what you want them to remember. Consider what they might need, what is it at the end of the year that will make them feel really proud to be a part of the team or to feel that their work that year has been recognised. There are a lot of really subtle little ways that entertainment can be personalised, rather than having something that everyone’s seen before.”

For the last two years, corporate Christmas celebrations have been muted by the pandemic, but this year seems to be a return to the spectacular Christmases we know and love: “Planning has started a bit later than it used to, but Christmas is very much being talked about. I do think that any companies that haven’t stepped back into big events yet, Christmas is when they’re going to do it, this year it will be back to normal.”

A Grand Affair

With Christmas preparations beginning in earnest for the events industry, we speak to Leeds Marriott’s new Head Chef Nick McCulloch to discuss catering for the season.

There’s no denying that one of the best parts of Christmas is the food. Christmas party food choices can fuel office discussions for days. Naturally, catering for a Christmas event comes with a massive amount of expectation and responsibility.

Leeds Marriott’s new Head Chef, Nick McCulloch, is certainly up to the task: “I’m originally from Australia and developed my passion for cooking when I started working in my dad’s bakery while still at school. I learned so much from him and knew early on that I wanted to work in a kitchen. I took on my first job as a Chef in 2002 and kicked off my Marriott career at the Brisbane Marriott in 2008. It was there that I met my wife and together we decided to move to the UK in 2014 for a two-year working holiday. Eight years on and we are still here!

“I’ve been lucky to work at some amazing and diverse hotels and restaurants since making the move to the UK, including York Marriott, Hollins Hall Marriott and even a unique Jamaican bar. I did a stint at Leeds Marriott Hotel some years ago and am delighted to have recently re-joined the team.”

Since the menu is a key part of any corporate Christmas celebration, it takes careful forethought and planning with event

organisers: “When it comes to Christmas parties, we work with a number of clients who all have slightly different tastes and preferences, so I work closely with our sales and events team to create a bespoke menu that suits them and their guests. That said, you can’t go wrong with the Great British classics at Christmas time, and turkey with all the trimmings or Christmas pudding are always popular choices.”

Creating food for such large events is a challenge that Nick takes seriously: “Preparation and organisation is key. It’s important to work closely with our suppliers to ensure they have all the produce we need when we need it. I also make sure my team are ready for action and we allocate different jobs based on the strengths of each individual Chef. Just like you can prepare many elements of your Christmas dinner at home ahead of time, we also do what we can in advance, like preparing vegetables or chopping potatoes.”

While the culinary world is often overtaken with food trends and experimentation, Nick finds best to stick to the classics when it comes to Christmas: “For me, it’s all about those classic dishes. You can always get a little more experimental with starters and desserts, but I find that most guests look forward to a traditional turkey dinner or some

quality roast beef with all the extras that complete a Christmas menu – pigs in blankets and Brussel sprouts are a must!”

After a couple of years of muted celebrations, this festive period is set to a grand affair: “We’re set to have a busy season which we are incredibly excited about! I think so many people will be looking forward to getting together with colleagues to celebrate. We have an excellent, established kitchen and banqueting team with years of experience delivering Christmas parties serving up great tasting dishes and ensuring our guests are having the best time.”

However, when it comes to cooking for Christmas at home, Nick likes to go back to his roots: “Serving seafood at Christmas is very popular in Australia and always a favourite of mine. However, as you can imagine, it’s not that easy to get fresh prawns, crayfish, and crab in the UK in December! So instead, I always prepare a traditional Aussie pavlova at home, it’s an easy dessert to make but is a real crowd pleaser that’s packed with flavour.”

To find out more about hosting a Christmas celebration at Leeds Marriott Hotel, email the sales and events team at leeds.events@ marriotthotels.co.uk

We asked Nick to put together a sample menu that he might recommend for a Christmas bash.

To start

Pressed ham hock & leek terrine, pea puree, crispy toasts

Poached salmon, new potato and sour cream, golden beetroot

Butternut squash and sage soup, toasted buckwheat

To follow

Roast chicken, lemon & thyme seasoning, pigs in blankets

Butter cod loins, gremolata crumbs, baby potatoes, creamed greens

Slow baked celeriac, braised Puy lentils, crispy spiced cauliflower, grilled tofu

To finish

Christmas pudding, Jude’s brandy butter ice cream

Dark chocolate terrine, butter shortbread, vanilla sauce

Lemon brûlée tart, meringue, berry Anglaise

Mersey Beat

Marketing Liverpool unpacks the maritime city’s reputation as a trendy and flourishing destination for a range of corporate events.

It’s easy to see why Liverpool is a popular choice for conferences and events. The compact city means that train stations, hotels, shops, cafes, bars, restaurants, and visitor attractions are all within walking distance of each other. It takes 25 minutes to walk across the city, so any fringe or multivenue event you choose to host here will always be accessible.

The city’s stunning range of unique venues, including the ACC Liverpool, RCP Spaces at The Spine, Liverpool Cathedral, Anfield Stadium, and National Museum’s Liverpool, has hosted a diverse catalogue of annual events, and 2022 is an equally exciting year. Liverpool will be playing host to the Labour Party’s Annual Conference, World Gymnastics Championships 2022, and the International Conference on Biomechanics in Sports, among many other impressive events.

Incredible things happen in Liverpool, and the city’s complimentary sector strengths enhance both the event experience and knowledge base for delegates. The home to one of the world’s largest concentrated offshore wind farms, Liverpool holds significant expertise in marine energy, hydrogen, and waste transformation, while also keeping health high on the agenda with both the Walton and Clatterbridge Cancer Centre NHS Foundation Trusts certified as Centres of Excellence.

Remaining at the forefront of infectious disease research, Liverpool’s creative and tech sectors are also rapidly growing, and the city has become home to the largest supercomputing facility for UK industrial applications while housing the highest concentration of robotics for world materials science in the world. The city region is also the base for Sensor City, one of the world’s

only incubators dedicated to sensor and IoT technologies.

Understanding the need for organisers to reduce their event’s carbon footprint, The city works in partnership with event professionals to connect them with local suppliers while engaging with a venue’s sustainability criteria and ethical, social,

Continued on page 42

THE SPINE

Continued from page 40

“Incredible things happen in Liverpool, with the city’s sector strengths enhancing the event experience and business knowledge for delegates.”

and environmental goals. Working hard to become a sustainable city, the vision is to be a low carbon, connected, and accessible events hub where organisations, businesses, and residents all play their part in responding to the climate emergency and accelerate the city’s transition to zero carbon.

Liverpool remains one of the most costeffective destinations in Europe, with the average subsistence, accommodation, and transport costs considerably less than similar destinations in the UK. It’s not just all work and no play either. The downtime experience is equally enticing, with the most visited museums and galleries outside of London available to explore via a walking tour, tour bus, or ferry trip across the Mersey. A walk around the city’s Grade I listed Sefton Park,

the botanic gardens of Southport and Wirral, or along miles of coastline at Crosby Beach will also let organisers and delegates alike unwind and relax during their visit.

A thriving selection of food festivals, food halls, and fine dining spots make Liverpool’s food and drink scene a draw for any event professional, with the Art School Restaurant in particular a popular choice for conference organisers to treat their VIPs. Whether looking for luxury, boutique, or budget accommodation, all delegates will find something to suit their taste and requirements with over 11,000 rooms available across the city centre. The world’s most well-known brands, including the Hilton Liverpool, can be found here, while the new Novotel at Paddington Village now sits

within the innovative Knowledge Quarter district. Stunning boutique hotels are also on high demand for delegates, including the Hope Street Hotel in the heart of Liverpool’s Georgian neighbourhood.

“Liverpool is a city forever evolving and changing,” says Head of Liverpool Convention Bureau, Jennifer Jensen. “We can always find something new and exciting to help you grow and develop your meetings and events in the city, and our passionate team can help you every step of the way, advising on the best venues to suit your event or connecting you with some of our innovative local businesses to support the content or legacy of your event. Whether it’s an event for 100 or 10,000 delegates, Liverpool always looks forward to welcoming everyone involved.”

For more information on holding an event in Liverpool, visit Liverpoolconventionbureau. com

Liv It Up!

Liverpool Marriott is offering one lucky reader the chance to win an overnight stay for two with breakfast included.

Located in the heart of the city and opposite Liverpool Lime Street Station, the Liverpool Marriott connects you effortlessly with the best that the city has to offer. The hotel’s 147 bedrooms are presented across five room types including 26 spacious twin double rooms, 26 superior rooms, and three suites which offer fantastic views across the Liverpool skyline.

The Merchant Bar is a private hire space complete with comfortable seating, pool table, TV, and food and beverage facilities, perfect as a larger breakout or team building room. The Merchant Suite is the largest of nine function rooms, accommodating up to 240 for a dinner and boasts a built-in rear projection area, so you don’t lose any floor space, as well as a large elevated outdoor terrace.

The hotel also contains a number of smaller event spaces for those wanting to meet in fewer numbers. The Tate Suite provides inspirational space for smaller meetings, ideal for small training sessions, brainstorming, and boardroom meetings, and for more intimate meetings of up to ten people. The Hornby Suite provides space for up to 50 delegates and is ideal for meeting and team building for larger teams.

The hotel’s proximity to major transport links and partnership with an adjacent secure car parking facility allows guests to arrive with ease and convenience. Close to the city’s universities, theatres, and iconic venues such as St. George’s Hall, the hotel is proud to support its neighbours with group accommodation and overflow event space, as well as varying crew and production requirements. At the Liverpool Marriott you will arrive a guest but leave a local.

For your chance to win an overnight stay for two, including breakfast, answer the following question:

How many bedrooms does the Liverpool Marriott have?

Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB.

Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 29th July 2022

Terms and conditions apply: Prize is non-refundable and cannot be exchanged. When entering the competition online you have the option to not be entered in H&E North Magazine and Liverpool Marriott’s databases in order to be contacted about news, promotions, and special offers. Postal entry data will not be saved. Publisher’s decision is final.

Located in the Heart of the City

147 Bedrooms presented over 5 room types (26 spacious twin doubles, 26 superior and 3 suites)

Fantastic views across the Liverpool skyline

9 Function Rooms with the largest catering up to 240 people

Supporting weddings and events at St George’s Hall with accommodation and catering requirements

One Queen Square, Liverpool L1 1RH 0151 476 8000

High Hopes

With many venues forecasting an exceptionally busy third quarter, Chief Executive of the Meetings Industry Association (mia) Kerrin MacPhie says there’s definitely a feeling of renewed optimism and energy being displayed by the sector.

It’s been refreshing over the last few weeks to meet up again with so many old and new faces at our recent in-person events. Whether that’s been our Connect Day with event industry agents, Destination Summit, or Senior Leaders Roundtable, what has been clear is that there’s definitely a feeling of positivity about the future of the sector.

Yes, of course there are challenges that we’re facing, which I discussed in greater depth in my interview on page XX of this month’s issue, but it definitely feels like there’s also a freshly fuelled sense of community across the sector that has inspired many new initiatives, collaborations, and innovations to help drive the UK’s business meetings and events industry forwards.

In addition to a whole host of initiatives that we’re busy working

behind the scenes on, we’re looking forward to reconnecting again with our members and wider industry peers at the forthcoming The Meetings Show taking place at ExCeL London on 29th and 30th June.

Our miaPavilion, which you’ll find at stand A71, will feature a number of our AIM Secure accredited venues and partners. From the range of exhibitors to the calibre of hosted buyers already signed and the inspiring educational content that’s scheduled over the two days, it certainly looks like the 10th edition is set to be a good one. So, please do make a point of coming to say hello.

For more information as well as industry updates and the latest mia insights, follow the Meetings Industry Association on LinkedIn and Twitter

Opposite Liverpool Lime Street Station • Multi story car parking available at the hotel

Great Measures

H&E North takes a look at some of the latest eco-tools helping the events industry streamline the process towards a sustainable future.

TRACE

One of the most recent carbon measurement platforms to have launched this year, TRACE gives insight into the environmental impact of event operations by reporting emission and waste data from live, hybrid, and digital events.

Launched by isla, the platform generates reports for clients, sustainability teams, and stakeholders in real time before and after each event. The programme is also capable of tracking emissions surrounding the event location, accommodation, production materials, food and beverage emissions, and recycling volumes.

“The whole point in measuring carbon is to try and reduce it, and we expect to see more foot printing tools leaning into this over the next few years,” said isla co-founder, Ben Quarrel. “We’re really excited about the transformational capacity TRACE can have for the industry, and we’ll be continually updating and developing the platform around the needs of event managers.”

With easy measurement tools estimating emissions and waste volumes, the app also highlights reduction tips for the user to consider in an event’s pre-production stage before going on site. Data visualisation tools also generate event impact reports using a detailed but easy to understand infographics. Traceyour.events

Smart Power Plan

Launched by energy consultancy group, ZAP Concepts, the Smart Power Plan app enables organisers in the live events sector to take better control of their sustainability planning by providing alternatives to conventional diesel generators and reducing CO2

“Event planners are used to relying on either a generator or power supply company who specify how much of their product an event requires,” said ZAP Concepts Technical Director, Tim Benson. “This new app removes

the potential conflict of interest, enabling the organiser to easily calculate their power requirement in advance.”

The user-friendly platform uses a range of tools to review an event space’s power infrastructure and energy requirements before recommending the best renewable energy supplier for planners in as little as 72 hours. After measuring the success of each plan’s performance on the day of the event, the app also allows users to adapt their previous specification to suit changes in delegate capacity, production specifications, and event space layout for future events. Zapconcepts.com

OLIO

Since launching back in 2015, the OLIO platform has assisted venues and planners in managing their food wastage by sharing food that is nearing its sell-by date, surplus from large events, or no longer needed, with other event spaces.

Featuring simple organiser and messaging tools, the app allows planners to add images, descriptions, locations, and collection times for each food item to be collected from a venue and used for neighbouring events.

The app has recently had further success with the events industry after Birmingham’s NEC and ICC venues revealed that over 13,200 food portions had been saved during 18 months of using the service alongside the venue’s in-house caterers, Amadeus.

“We’re committed to driving sustainability, reducing our carbon footprint, and tackling food waste within the events industry,” said Amadeus Director, Marc Frankl. “OLIO is fantastic as it allows us to reduce any food waste from events, while giving back in the areas in which we operate. We can now support our local communities by sourcing 80% of our food and beverage supplies within a 30-mile radius.”

Olioex.com

Ecolibrium

With the impact of travel identified as one of the most significant environmental challenges facing the events sector, Ecolibrium has

launched its own travel carbon calculator app to address the situation.

By logging mileage and calculating the associated emissions for industry professionals and delegates, the app also allows users to model lower carbon travel with advice on how to reduce travel carbon footprints. The app also rewards users who submit travel logs to Ecolibrium with the option to make donations to the charity’s climate solutions, including renewable energy, tree planting, and conservation area protection projects.

“As the events industry gathers momentum to opt for a sustainable future, the message from many voices in the sector is that the time has come to take action on the climate crisis and tackle travel emissions,” said Ecolibrium spokesperson, Bethan Riach. “Whether you take the train, fly, or drive to events, the app not only allows you to record the miles you travel and the carbon emissions your journey creates, but to then offset your carbon emissions through our Energy Revolution programmes.”

Ecolibrium.earth

SAM

A group of major event brands led by ICE are also developing a new sustainability measurement tool that will be used free of charge for all event planners. Currently in its beta mode until September 2022, SAM uses visual tools to measure carbon output on accommodation, food, travel, room usage, and comms.

Delegates can also use the app to add their own travel details on an event-by-event basis in order for industry professionals to develop ways to improve future performance and offset any negative impacts made in a responsible way.

ICE Founder, Anita Howard, said: “Our research consistently tells us that measurement is the key to everything for corporates, and that is exactly what this tool is designed to do, accurately and credibly. We hope this will commence the carbon journey for organisers who then will move onto more sophisticated carbon measure tools.”

Eventsam.app

E X C L U S IV E V E N U E

K n o w s l e y H a l l , P r e s c ot, M e rs e ysid e , L 3 4 4 A J Te l : 0151 489 4827 | We b: w w w know s l ey h a l l v e nue c o u k E nqui r i es: e v e n t s @know s l e y c om | @knows l e y h a l l b - A m a g n i c e n t s t a t e ly h o me s e t i n 2 , 500 a c r es o f s t u n n in g p r i v a t e p a r k l an d- L u x u r y e n s ui t e a cc o m m o d a t i o n- S e c u r e o n si t e p a r k i n g -

Burghley House

Take advantage of the stunning Lincolnshire parklands at Burghley House. This September sees the venue hosting the 60th Land Rover Burghley Horse Trials showcasing the best equestrians in the country, with premium hospitality packages available for each of the events four days.

Bookings for parties of up to 12 can meet up at the VIP marquee with easy access to the cross country, dressage, and show jumping, with radio earpieces included for each guest to listen to competition commentary. A special appearance by Olympic gold medal winner Matt Ryan meanwhile also provides guests with further insight into the sport during an afternoon Pimm’s reception and threecourse lunch.

Groups who book ahead to access the venue’s private pavilions can also amplify the fun by bringing larger numbers of over 30 guests, with the option to carry their own company flags and personalised signs to cheer on the contestants and get in the team spirit.

Burghleyhorsetrials.com

Good

Durham Cricket Club

Along the banks of County Durham River, the home of Durham Cricket Club is the perfect spot to catch up and unwind with colleagues and treat some great clients, with multiple events filling up this year’s programme.

Groups can root for the nation as England face South Africa during the first Royal London ODI, with the venue’s Lounge Package offering balcony seating with breakfast on arrival followed by a two-course lunch. Alternatively, premium ticket bookers can take the team to the Seat Unique Terrace with prime viewing positions directly behind the bowler’s arm.

Groups of 12 looking for a more immersive team building experience can also book a private booth to catch the Women’s IT20 as England face India, with packages including a smorgasbord showcasing the best of both team’s cuisines with produce from the North East and Asia.

Durhamcricket.co.uk

Edgbaston Priory Club

As the LTA's summer grass court events are back in the build up to the Wimbledon Championships this summer, the Rothesay Classic Birmingham provides a relaxing team day out to watch the world’s most seasoned female tennis players go head-to-head.

Sports

Get colleagues and clients in the spirit with a visit to some exciting sporting events across the North.

As one of the oldest tennis clubs in the world situated just five minutes away from Birmingham’s city centre, the Edgbaston Priory Club hosts the tournament throughout June, extending its capacity to 2,500 for spectators to catch all the action across eight grass courts.

VIP hospitality packages at the venue’s ground floor Club 1982 area grants delegates early access to the suite with a fast-track check-in service, allowing groups of up to 15 to grab a seat on the first four rows. Afternoon tea, three-course lunches, private dining, and a complimentary bar service are all included.

Eventmasters.co.uk

Renaissance Club

As the 150th Open expects to attract sell-out crowds this year at St Andrews, groups can instead book ahead the prestigious Scottish Open to witness four exceptional days of competition at the immaculate Renaissance Club.

Numerous luxury hospitality packages on offer give colleagues a chance to watch

players tee off in July, all dedicated to granting fast-track access to VIP course-side areas. With wide reaching views across the 18th Green, colleagues can soak up the lively atmosphere at the Green On 18 suite with a traditional Scottish breakfast on arrival followed by an informal buffet lunch.

Private tables are also available for up to 10 guests, who can watch the golfing action as it happens via a livestream on multiple screens, before accessing the greenside terrace to witness players finishing their round as play draws to a close.

Hospitalitycentre.co.uk

BT Murrayfield

Warming up to host the 2023 Six Nations, Edinburgh’s legendary rugby venue is welcoming fans to enjoy the Autumn Internationals this November, where great seats and the promise of a passionate victory make for a fantastic day.

The famous Thistle Suite provides an excellent match-day hospitality experience for rugby fans, where up to 12 delegates can catch up

during a private dining experience before the match complete with complimentary wines chosen by the suite’s sommelier.

Groups of 20 can meanwhile opt for one of the venues Murrayfield Boxes overlooking the pitch for a more interactive experience, including a visit from past and present rugby legends who provide some entertaining insight. Three course meals, half time refreshments, and a post-match supper served by a dedicated host will also keep your own team on top form.

Scottishrugbyhospitality.org

Northern Novelty with a Difference

Director of Unique Venues of Great Britain, Mathew Jayne, explains how the North’s more unusual venues can make events more memorable.

The question of what makes an events venue unique is one I commonly get asked across the industry. While the dictionary definition of the word unique is often my general go-to reply, I’ll instead dive into some more detail for the sake of sharing my passion for unique venues and making the conversation more engaging for fellow North-based event professionals.

For me, a venue truly becomes unique when it can offer something different or alternative for its clients. During a recent gathering at a Northern venue, a colleague asked me: “How could this venue be unique? Surely this is just a hotel.” We happened to be standing in Old Trafford’s Hotel Football, which features an incredible function space on the 9th floor complete with panoramic views towards Manchester, a retractable roof, and an astroturfed floor. Planners who choose this venue can also create football-based team building activities with their clients, while hosting a summer drinks reception under the open roof. The tremendous setting, footballcentric theme, and refreshing approach to business by offering memorable experiences made my response to the question simple: “How is this not unique?”

Any added value which a unique venue can possibly offer for its delegates is also an important factor in enhancing the

entire event. As the most visited art gallery outside of London, Liverpool’s Tate Gallery is a perfect analogy of this; once a main meeting is over, planners can open the drinks reception to the venue’s iconic gallery spaces and foyer, where delegates can experience the impressive exhibitions on display while networking. The wide-open space here encourages delegates to mix and mingle, with the art on the walls opening up plenty of talking points. Galleries in general also happen to be low maintenance, so a perfect option for planners to organise fundraisers and galas.

I also previously worked with Vinopolis in London’s Borough Market, which is unfortunately closed now. Tucked away under mesmerising Victorian railway arches, the venue was described as a premier wine tasting visitor attraction. Delegates could spend an entire event sitting astride a Vespa, while watching video montages of Italy’s finest wine regions as they taste their way through a menu of rare vintages. By working its event spaces to their full advantage and creating a unique environment for clients, the venue allowed delegates to walk away from an experience rather than a generic event, and left planners inspired in creative ways to shape their future meetings.

Continued on page 57

THE LOWRY THEATRE - CREDIT: AB MEYERS

Front and Centre

A stunning makeover at The Waterfront Hotel continues to fuel Wyboston Lakes Resort’s ambitions as a premier destination for events.

Three new event rooms with stunning views are among the many features of a newly completed £1.5m makeover of The Waterfront Hotel, Spa & Golf at Wyboston Lakes Resort.

The transformational project included a major renovation of the four-star hotel’s reception, Y Spa Bistro, and outdoor terrace, as well as the re-branding and refurbishment of the brasserie and bar. The three new event spaces can be booked either separately or together, for corporate events, private functions, events, and social gatherings.

A flexible co-working area under the resort’s Landing Pad brand, has been added on the first floor as an alternative to working from home or travelling to the office. It offers an affordable and professional space with a choice of memberships. The innovative space features meeting areas, hot desking space and single person booths, plus a kitchen and eating area to connect with colleagues and friends.

The hotel’s brasserie and bar now rebranded as The Gravel Pit – a nod to the resort’s

past – offers an exciting new lakeside dining experience in a contemporary setting. The menu, carefully curated by the resort’s head chef, is 40% plant-based and features vibrant flavours and locally sourced food, which is reenforced with the 25-mile promise selection.

The bar provides a stylish environment and even better views, along with an extensive drinks menu featuring a wide range of artisan gins, cocktails, lagers and wines. Funky outdoor seating has been added for guests to enjoy views of the East Lakes in the summer months.

The modern and stylish new design features warm, welcoming hues of deep blue and pale blues with bold colours and gold finishes, new layouts, and furniture with a chic, yet cosy vibe.

This renovation follows a £5m investment in The Willows Training Centre and The Woodlands Event Centre where both centres were transformed into modern high-tech venues offering a wide range of inspiring and flexible event rooms with creative breakout areas and a fantastic restaurant.

Managing Director Steve Jones said: “We have transformed The Waterfront Hotel’s key spaces through modern and smart design, centred around the needs of our customers. We are excited to offer new event spaces and co-working spaces for local businesses, too. We are always looking at ways to innovate to ensure our customers continue to enjoy making the most of our facilities.”

The 380-acre resort also comprises an 18-hole golf course, water sports lakes, outdoor team building facilities, a nature reserve, serviced

offices, business units, and land for future enterprise.

The resort’s commitment to sustainability has been widely recognised with Platinum accreditation from Eco-Smart, a Gold Award from Green Tourism and the IACC Gold Star.

These have been earned through a wide range of energy and waste reduction initiatives. Last year for the seventh consecutive year, zero waste was sent to landfill and currently the aim is to ensure that no food waste goes off-site. All electricity used on the site is generated from renewable energy sources, saving more than 1,300 tonnes of Co2 emissions and the resort is working towards a 2040 Net Zero Carbon Emission Goal.

Wyboston Lakes Resort is centrally located between Cambridge and Milton Keynes, at the edge of the historic market town of St. Neots, it is close to the A1, M1 and A421 road networks and local railway links. You can travel to the resort in only 40 minutes by electric train from London and 45 minutes to Luton and Stansted Airport.

Wybostonlakes.co.uk

North in Brief

Wyboston Lakes Resort In It to Win

The award-winning Woodlands Event Centre at conference, training, and leisure venue Wyboston Lakes Resort has again been recognised as one of the most sustainable venues in the country.

The resort has been shortlisted as a finalist for both Best Conference Venue and for the Venue Sustainability Award at the highly coveted Conference & Events Awards.

Director of Marketing Louisa Watson said: “It is tremendously exciting to be recognised as a finalist for two such prestigious awards and it is wonderful testimony to the superb quality of our facilities and to the continuing commitment of our team to our policy of More Sustainable, No Apology.”

The Woodlands Event Centre was transformed in 2019 to meet the needs of the latest generation of delegates and event organisers. With a variety of rooms fully equipped with the latest technology, it is highly popular and busy with events for many sectors including financial services, pharmaceutical and associations.

The results will be announced at a ceremony on 1st July 2022 in London.

Diversity Ally Relocates

Diversity and inclusion specialists for the events industry, Diversity Ally, have expanded and rebranded under the new name of Diversity Alliance. In light of the expansion, Diversity Alliance is relocating its base to Manchester.

Diversity Alliance will aim to have have a more rounded approach to diversity, equity, and inclusion, and will not only be delivering consultancy and training, but will also have a team of DEI experts. Diversity Alliance will also be providing DEI education that is more accessible, sharing more best practice, and driving social impact through additional initiatives.

New Strategic Partnership

isla, the sustainability body for the events industry, and communications agency for the global business events sector, davies tanner, have announced the formation of a strategic partnership between the two organisations.

The partnership will see davies tanner create a dedicated Sustainability Communications Practice within the agency, to provide support to clients who are looking to expand their sustainability credentials and messaging. The new practice will be led by Senior Account Director, Nancy Cremore. isla will provide dedicated training to the davies tanner team and will provide consultancy services and training to the agency’s network of clients.

Commenting on the partnership, isla Co-Founder Anna Abdelnoor said: “Communicating about sustainability can be really challenging, whether it’s from fear of saying the wrong thing to accidentally greenwashing. The opportunity this partnership provides to change how we talk about the climate is really very exciting for us. It will enable businesses that are serious about their climate commitments to communicate meaningfully and effectively, driving awareness and engaging with audiences in an authentic and accurate way.”

Convention Bureau Report Prompts Optimism

The Glasgow Convention Bureau’s 2021/22 report covering the financial year from April 2021 to March 2022 shows a promising return of delegates to Scotland’s largest city and indicates a bright future for the Scottish events industry.

In the past year Glasgow made successful bids for 71 new conferences, which will bring over 36,000 delegates with some £53 million spending power. These promising numbers are welcome news to an industry still recovering from the ravages of the pandemic.

During the next financial year, Glasgow will host over 100 meetings which will deliver an additional £87 million into the economy. During this period more than 50,000 delegates are expected to visit the city for UK and international conferences.

Manchester Central Launches New Podcast

Manchester Central has launched a new podcast series with an exclusive interview with Bev Craig, Leader of Manchester City Council. The new podcast begins Manchester Central’s fourth podcast series and is aimed specifically at event professionals.

Speaking with Shaun Hinds, CEO of Manchester Central, Bev shared her thoughts on a range of topics including the regional economy, the strength of the Manchester City Region and why collaboration is important for business growth. Situated in the heart of Manchester and intrinsic to the region’s business community, Manchester Central attracts over half a million visitors to the city each year, bringing approximately £150 million into the Greater Manchester economy in an average year.

In the Central Chat podcast episode, Bev talks about the reputation that the city continues to build. She said: “Manchester’s reputation is really strong, and I would begin by saying that this isn’t by accident. Our economic impact and where we attract lots of exciting and thriving new businesses, particularly in digital, creative, and tech – that was a concerted effort to market ourselves on that basis where we wanted to create thriving ecosystems that attract people.”

And Bev, the first female leader of the city council, believes that the reputation will improve further, with the visitor economy playing an increasingly significant part. She added: “If you’re listening from outside of Manchester and you’re thinking about investment opportunities, I would say that we’re definitely one of the bestconnected cities outside of the south-east, but we’re ambitious and we want more!”

SEC Commits to Net Zero by 2030

The Scottish Event Campus (SEC) has announced its ambition to achieve net zero carbon by 2030.

The organisation’s strategy centres around five key goals: climate, governance, partnership, people, and resource. Central to achieving the goal is the development of an ambitious energy strategy which will transition the venue to net zero. Actions around water efficiency, green travel, supply chain engagement, and waste management are also being implemented.

The SEC is a founding partner of the NetZeroCarbon Events pledge which is a collaboration of the world’s leading events industry players who have come together with the goal of eliminating greenhouse gas emissions by 2050. During COP26, the venue supported the launch of this global initiative. SEC is also working towards a Greener Arena certification, a global initiative aimed at helping events, festivals, and venues become more sustainable and reduce their impact on the environment.

Peter Duthie, Chief Executive of the SEC said: “More than ever we are focused on the impact our business has on the planet. As the proud host venue of COP26 we are fully committed and taking a central role in supporting Glasgow’s ambitious targets. We recognise how significant a challenge this is, but we are determined to reach this goal. We have the vision and an excellent team, deep in planning mode, to get us there.”

Free Superfast WiFi

Free Superfast WiFi Hinsley Hall

A comfortable, cost-effective venue catering for a variety of requirements

Hinsley Hall is situated in extensive woodlands and gardens in the Headingley conservation area, just 2 miles from Leeds city centre and 6 miles from Leeds/Bradford Airport. It was converted into a Conference Centre and Hotel in 1999 and today features 47 en-suite and 5 non en-suite bedrooms, including 6 suitable for guests with accessibility needs.

It also boasts 7 modern and bright Conference Rooms with capacities ranging from 2 to 90 delegates, and state of the art AV equipment.

Manchester city centre’s versatile conference and meeting venue, with excellent public transport and ample local parking. The fully equipped Auditorium is perfect for conferences for up to 400, exhibitions, exams and more. We also have seven smaller rooms.

Manchester city centre’s versatile conference and meeting venue, with excellent public transport and ample local parking. The fully equipped Auditorium is perfect for conferences for up to 350, exhibitions, exams and more. We also have seven smaller rooms.

Our friendly team look forward to welcoming you.

Our friendly team look forward to welcoming you.

We offer very competitive Day & Residential Delegate Rates, which include free car parking and secure Wi-Fi throughout the building. A delicious range of daily Dining and refreshment options are also available, along with a warm welcome and dedicated support from our professional Reception, Catering and Management teams.

0161 276 8194

0161 276 8194

King’s Church, Sidney Street, Manchester M1 7HB enquiries@kingshouse.co.uk | www.kingshouse.co.uk

King’s Church, Sidney Street, Manchester M1 7HB enquiries@kingshouse.co.uk | www.kingshouse.co.uk

Hinsley Hall, 62 Headingley Lane, Leeds LS6 2BX 0113 261 8000 • info@hinsley-hall.co.uk

UNIQUEVENUESOFGREATBRITAIN.CO.UK

We operate in city regions to create a collaborative community and provide a website directory to promote distinctive and alternative venues.

For more information email: hello@unqiuevenuesofgreatbritain.co.uk

Creative Enterprise Centre in Caernarfon including:

Theatr (hyd at 250 person) | Theatre (up to 250 delegates)

Stiwdios (hyd at 100 person) | Studios (up to 100 delegates)

Ystafelloedd Cyfarfod | Meeting Rooms

Gwasanaeth technegol ac arlwyo | Catering and technical services

A TRULY UNIQUE VENUE & LOCATION FOR YOUR EVENT Overlooking the Menai Straits with the mountains of Eryri as a backdrop and Caernarfon Castle a stone’s throw away.

Galeri | Doc Victoria | Caernarfon | Gwynedd | LL55 1SQ 01286 685 218 | post@galericaernarfon.com galericaernarfon.com

Canolfan Mentrau Creadigol yng Nghaernarfon sy’n cynnwys:

Sometimes, a unique venue holder can combine extra resources and facilities with the venue’s most alternative spaces to bring smaller meetings to life. A corporate client of mine was once seeking a way to communicate their core values during a

“Unique venue holders can make the best of their dynamic spaces and resources to boost the event experience for all involved.”

meeting in The Lowry arts centre in Salford Quays. Moving the delegates away from the venue’s generic meeting rooms, we hosted the meeting at the theatre’s learning and engagement studio spaces, which are all designed to inspire young people unlocking their creative potential in the arts sector. We then introduced the team to one of our partnering training programmes, which delivers engaging and humorous workshops built around dramatic performances.

The event strategy resulted in all delegates performing to each other on stage during a fun and interactive afternoon, with the client leaving the venue energised and ready for new challenges ahead. By understanding the specific needs of a client, unique venue holders can combine the best use of their dynamic spaces with the bespoke resources available to support all requirements, going above and beyond to boost the event experience for all involved.

The list of diverse examples of unique venues going the extra mile in supporting planners and delegates goes on. Manchester Met University utilises its numerous conference and meeting spaces with a wealth of academic

and research resources, providing unique learning facilities relevant to the client’s industry. The university lecturers who facilitate meetings at this venue greatly enhance its events when delegates can interact and engage with some the North’s brightest minds and leading researchers.

Further north, Edinburgh Castle offers planners a stunning location to host banqueting events while treating delegates like royalty with exclusive tours of the venue’s historic spaces, filling the event’s content with the best of Scottish culture. The beautiful interiors and exteriors of the venue also guarantee some fantastic event photography, which will help planners with post-event delegate engagement, reports, and publicity.

Meanwhile pushing the creative and artistic boundaries for events, warehouses such as The Haberdashery in Glasgow and photo studios including Birmingham’s Atlantis give organisers a huge blank canvas of space for events where suppliers can also thrive. The clean, pared-down architecture of warehouses provides a simple and uncluttered space, creating a casual vibe where delegates be kept at ease during the entire event.

In a time where event professionals have been starved of the opportunity to be together, delegates now need more than ever to experience creative, engaging, and exciting meetings. Unique venues across the North can provide just that, and I for one remain a firm advocate!

Continued from page 50

THE LIBRARY OF BIRMINGHAM

MANCHESTER MET UNIVERSITY

HOTEL FOOTBALL

EDINBURGH CASTLE

A PALACE OF BUSINESS

THE GRAND, YORK IS A PERFECT CITY CENTRE HOTEL TO NOT ONLY WORK HARD BUT TO FIND THE PERFECT BALANCE OF RELAXING AND CREATING FUN MEMORIES WITH COLLEAGUES.

Delivering true Yorkshire hospitality, The Grand features 207 bedrooms, The Rise restaurant serving modern British classics, a fully equipped gym and tranquil spa with pool, jacuzzi and treatment rooms, excellent meeting and event spaces and a state-of-the-art cookery school ideal for team building days.

The timelessly designed Grand Boardroom boasts stunning views of York and the city walls. With unique and original features it is perfect

for large conferences or grand gala balls whilst the Chairman’s Suite offers a decadent setting for more intimate occasions.

The team offer added WOW Factors which delegates are able to add onto any events such as ‘Live For Today’ activities, out of hours York Minster tours, stargazing in the North York Moors, floristry workshops and wine tasting.

Get the Show on the Road

We discover how the

renowned Bath & West Showground can cater for North-based event professionals.

What

As the largest events venue in the South West region, the Bath & West Showground is hosting an exciting full programme of events and meetings across its acres of countryside and improved modern infrastructure. Head of Commercial Sales, Charly Andrews, tells us what’s next in store as the venue plans to expand its outreach to the Northern events sector.

can event profs expect from the

Showground?

We sit on 240 acres of beautiful countryside, and the event space options are quite special. Planners can choose between our Conference Suites, our Rural Hub hot desk room, and our Wessex Pavilion which features an upstairs and downstairs space. These rooms have a real modern feel and can accommodate delegate numbers of up to 500, with most fitted with their own projector and screen to make things as easy as possible for our clients.

Delegates can expect some real wow factor when greeted by the countryside which surrounds us. We have ample outside space including a gorgeous woodland area, crystal clear lake, and a large exhibition area to accommodate anything and everything a planner could want. Our various types of catering are all sourced from local suppliers, and we work closely with team building companies to add creativity to meetings, whether it’s having a Segway activity, inflatable assault course, or even a competitive round of It’s a Knockout!

What events are you most looking forward to hosting this year?

As cliché as it sounds, I couldn’t possibly pick just one! The busy summer season is coming up, and I can’t wait to see the events team pull together and prove the venue’s versatility. There’s a quick changeover between the events on our programme, and after kicking off with the flagship Royal Bath & West Show, the venue will seamlessly become host to an antiques fair, a campsite for Glastonbury festival goers, and home to the NASS festival in July.

Are any special measures in place at the venue to prepare for outdoor events?

Our strong estates team takes real pride in how the Showground looks, with an old fashioned and hands-on approach to making improvements around the venue, whether that’s smoothing out gravel, redecorating toilet facilities, or controlling the weeds. The team also work in the beautiful arboretum on site, using tree clippings to create pathways, and herd the venue’s dedicated flock of sheep which work as a natural fertiliser and keep the ground compact!

What can the Showground provide for North–based event profs?

You never know when an event wants to be located elsewhere, and the feeling to explore other locations presents itself! The South West really is a beautiful part of the country, and so you never know who might be interested in moving their event around! Our large outdoor space also presents camping opportunities for the summer, so I would encourage event

professionals to consider the possibility of travelling that extra bit further and making the most of their next event.

How has the Showground adapted to the current challenges facing the events industry?

By being fair, flexible, and human. Everyone has had a difficult couple of years, both professionally and personally. Being tough with people just isn’t going to get you anywhere. It’s all about talking to people as individuals, understanding their needs, and working together to come up with a solution that works for both sides. The Showground also became a mass vaccination centre during the pandemic, which gave the team a real sense of purpose and provided vital support when it was really needed. There was a great sense of pride in helping the local community and we are very grateful that our space could be utilised during such a difficult time.

What are your future goals for the Bath & West Showground?

I see the events side of our business really growing over the next couple of years, as people want to return to some form of normality and – let’s face it – get together and have some fun! We have so many ideas on how we can bring the Showground to life by bringing the city and countryside together and becoming the beating heart of events in Somerset. The history of this venue and the beautiful countryside that we are nestled in is really special. I can’t wait to watch it grow!

Bathandwestshowground.com

Par for the Course

The Old Course Hotel’s Event Manager, Laura Russell, prepares the luxury golf course venue for some unique intimate events in 2022.

Thousands of delegates are expected to flock to St Andrews this July as the 150th Open Championship fast approaches, taking advantage of the Old Course Hotel’s newly refurbished and expansive spaces. Meanwhile predicting the trend for smaller events following changing pandemic regulations, Events Manager Laura Russell has also ensured the luxury hotel’s intimate meeting spaces are fully equipped to provide variety to the unique venue.

The Boardroom

Captain’s Room

The choice meeting or private dining location is ideal for 12 to 20 delegates, with stunning views over the 9th hole of The Duke’s Course. Balcony access to outdoor space also provides opportunity for team building activities, summer BBQs, and some golf on the putting green and driving range.

“The Captain’s Room allows planners inject some fun into formal meetings,” said Laura. “Delegates often take advantage of the course’s Par 3 loop for some creative golf competitions and clinics, or to give it a go with a round of traditional highland games!”

Hams Hame Private Room

Up to 40 delegates can nestle themselves into the cosy function room directly beneath the iconic Hamilton Grand Building and opposite the 18th hole of the Old Course. Away from the main buzz of the hotel’s Hams Hame main bar, the space is the ideal setting for committee meetings, small dinners, and private parties.

With an adjoining space ideal for working lunches and balcony suited for pre-dinner drinks, the stylish Boardroom adds a touch of classic formality to events. Up to 18 delegates can book a seat in the top floor dining area and soak in the panoramic views over the sea and West Sands Beach.

“The views and natural light included with the Boardroom make it a perfect space for formal meetings,” said Laura. “An 8-course tasting menu and tables set with golf tee centrepieces and tartan table runners resonates the hotel’s golfing theme, while folk musicians and tutored whisky tastings provide some intimate after-dinner entertainment.”

“There’s a real warm atmosphere in this private space thanks to the friendliness and attention of the staff,” said Laura. “Delegates can dine around the world with an exciting menu designed to elevate traditional Scottish cuisine, with tiffin boxes and smash burgers properly showing off our chef’s versatility. A fantastic collection of real ales, single malts, and gins takes care of the rest!”

Oldcoursehotel.co.uk

THE BOARDROOM

CAPTAIN’S ROOM

HAMS HAME PRIVATE ROOM

Make the Most of It

Juliet Price, Consultant Executive Director of beam,

discusses how to make the most of in-person events.

As an organisation whose members are dedicated to helping businesses bring people together to meet and network at in-person events, anyone would expect us to be committed to “practising what we preach.”

We do. Now that everyone is enjoying being together again, the association is organising many meetings and events that bring its members together.

A great example of a recent event for both agency and supplier members was The Great Venue Showcase. Hosted by the Apex City of Bath Hotel, 25 members who work for agencies came along to meet up with 35 venues, to make new connections, discuss new opportunities, and understand each other’s businesses and how they might meet each other’s needs.

The week prior we’d held an Agency Engagement Meeting hosted by the

In 2020 the Association of Event Venues (AEV) convened the cross-association Diversity and Inclusion Working Group for the first time, together with the Event Supplier and Services Association (ESSA) and the Association of Event Organisers (AEO), to formalise and publish an industry-wide statement to tackle issues of Diversity, Equity, and Inclusion (DEI) across the whole industry.

Since its inception, the new working group has been reaching out to other organisations for guidance and advice and has created open access diversity hubs online, portals that

Down Hall Hotel in Essex, where a group of agencies gathered to share their thoughts, ideas, and possible solutions to many of the key issues that agencies throughout the industry are facing. These Agency Engagement Meetings have always been valued by our members and there will be more in the coming months.

Now that our new board structure is in place, each of our supporting action groups are arranging meetings to define their aims and how to put them into place. Our association, when it was HBAA and now as beam, has always invited and welcomed members to take an active role in the organisation’s programmes, as being involved is not only fulfilling but also a great way to build their business network.

As well as agency engagement, there are now action groups covering sustainability, supplier engagement, events, code of practice, marketing and communications, and membership, and all these groups have been or are about to meet.

Meetings for fewer than 30 people are central to the business of many organisations in this industry and on 7th July at the DoubleTree by Hilton Oxford Belfry, in partnership with Venuedirectory.com, we are organising the Instant Book Summit to discuss the role that technology is about to play in transforming this important business stream through driving efficiencies and helping to overcome staff shortages.

If you are a beam member and would like to contribute to one of the action groups, or attend the Instant Book Summit, please contact the beam Membership Office at membership@beam-org.uk.

Talent for Inclusion

Alden Arnold, Projects Manager of the AEV, lets us in on the recent work of the Diversity & Inclusion Working Group.

provide a library of training and information for businesses on their DEI journey and promote alignment across the whole industry. Having sound DEI policies and practices in place is important for every business, but the live events and exhibitions industry's raison d'etre is to create spaces and places where people meet, share, and experience new things, and DEI must be central to that effort now and in the future.

The pandemic made many people rethink their careers and working practices, and it's no exaggeration to say that the industry lost a lot of good, talented people as a result. The industry can be an unforgiving place to work at times, with lots of travel, late nights, early mornings and pressing schedules. But not every role needs to be like that, and the cross-association working group

is also mapping out strategies surrounding company culture, to make the industry more accommodating, attract talented new event professionals, and retain our existing talent.

That's why the AEV, AEO, and ESSA launched the Five Pillars of Inclusion framework in April, intended to act as a steppingstone for those getting started on their DEI journey, and as a benchmark for organisations already on their way. Travelling on the path to greater diversity, equity, and inclusivity in events and workplaces is its own reward, leading to more creativity, enhanced wellbeing in the workplace, improved productivity, and ultimately greater profitability. The AEV is doing everything it can to support its member venues on that path.

Aev.org.uk

North in Brief

Destination Coventry Patrons Support

The founding patrons of Destination Coventry have pledged to support the new DMO in driving the events sector in Coventry and Warwickshire.

The patron members have pledged to support the organisation in boosting the events profile of Coventry and aiding the region’s tourism brands, including Visit Coventry and Conference Coventry and Warwickshire. Launched in December 2021, Destination Coventry has since invested over £200 million to boost business tourism across the historic county.

“Coventry and Warwickshire are hosting a hugely exciting schedule of major national and international events this year,” said Destination Coventry Director, Paul Jones. “Our patrons are perfect examples of bringing together organisations from across our region and from different corners of the visitor economy to drive the sector’s future.”

Inclusive Venues Celebrated at Awards Ceremony

Hospitality operators have been celebrated at this year’s Blue Badge Access Awards for their efforts to promote inclusivity across UK venues.

Founded in 2018, the awards ceremony aims to prompt architects, designers, and industry bosses into developing ways to support the needs of disabled people. The ceremony, held at Manchester’s Hotel Brooklyn, acclaimed some illustrious winners including Warwick Castle, Norfolk County Hall, and The Telegraph Hotel in Coventry.

Blue Badge Access Awards Co-Founder, Robin Sheppard, said: “It is crucial to make the hotel experience more joyful and inclusive for both disabled and non-disabled guests, designing and creating a place of beauty and practicality for everyone to enjoy. Although we recognise the hospitality sector still has a long way to go, we were delighted to gather and pay homage to like-minded individuals who strive to promote equality for all.”

ICC Launches Training Programme

ICC Birmingham has launched a four-day scheme designed to attract young people into the hospitality sector. The Get Into Events programme is a collaborative effort between the ICC, Prince’s Trust charity, and event recruitment company Crewsaders to deliver training for unemployed participants.

Aiming to tackle the current skills shortage in the events industry, the scheme invites young people from the West Midlands region to participate, and includes educational insight into events, team building activities, and practical skills workshops.

NEC Group Conventions General Manager, Allan Boyle, said: “While the events industry is a fantastic pathway for young people to find a vocation and develop practical life skills, we often struggle to get the word out about how to start in the sector. Hosting courses like these brings the industry to life for young people, turning it into an accessible option which can become an exciting career.”

Reports Reveal Mental Health Concerns

Wildgoose has reported that employers in the events industry need to improve mental health support for their staff as wellbeing becomes a growing concern in the industry.

Surveying employees from over 120 companies, the employee engagement company revealed that one in six event professionals are worried that raising concerns with their company would result in job loss. Respondents also highlighted the need for managers to receive better training on identifying signs of poor mental health.

Wildgoose Managing Director, Jonny Edser, said: “With less regular in-person meetings and casual catch ups in the office, it can be much harder to spot the signs of poor mental health. For this reason, it’s essential that employers communicate with their staff, find how they would like to be supported. The most important aspect is that employees feel comfortable and safe to discuss any concerns.”

New Management For Venue Group

Central Hall Venues (CHV) has appointed new executive and group management roles as part of its plans for future growth. The group announced the team restructure since expanding its venue roster in 2021, including Nicolson Square in Edinburgh and St Saviourgate in York.

CHV will operate a transition period until the end of June 2022 as the new team structure is put into place. The new positions include Sarah Ainsworth as CHV’s CEO, who will be in charge of leading the groups venue portfolio expansion: “I am really looking forward to continuing our mission to support historic Methodist buildings as popular and successful event venues, while maintaining their upkeep and donating to charitable works across the world.

“Our close ties with Methodism ensures a fully transparent approach to business, and we continue to uphold our long-held principles of ethics, integrity, and sustainability.”

AO Arena Expansion Plans Revealed

A £40 million plan has been announced to transform Manchester’s AO Arena during the summer in a three-year project that will expand the venues capacity to 24,000.

ASM Global revealed refurbishment plans which will include new entrances, seating, and custom designed lounges for delegates. Back of house areas will also be upgraded including crew catering, production areas, and meet and greet facilities.

ASM Global spokesperson, Chris Bray, said: “AO Arena is one of the world’s iconic venues and a much-loved part of Manchester’s rich culture and history. This ambitious endeavour will extend its market leadership for live experiences for the next 30 years, and we’re proud to be further investing into the heart of Manchester.

“The first phase will enhance our standing floor capacity and we will also be investing in an upgraded concourse experience. Organisers will benefit from an all-new back of house campus, unparalleled anywhere.”

Set in picturesque parkland the impressive Showground o ers an Epic experience for any event large or small. With over 270 acres of space we can hold events for 10 to 30,000 people within our indoor and outdoor spaces.

Introducing our recently renovated, modern and spacious event venue, EXO Centre

Wet and Wild

With summer just around the corner, check out our top team building recommendations to fill sunny days.

Canoeing

Head out on the open water where Alfresco Adventures offer taster sessions in canoeing. The organisation uses rivers and lakes in numerous locations throughout North Yorkshire and the Lake District, so you can choose whichever location is convenient for your team. From a gentle paddle on flat waters to conquering moving water and rapids, there are options to suit all tastes. Learn a new skill and support each other while doing so, and most of all, have fun with a once in a lifetime experience

Alfrescoadventures.co.uk

Sheffield Cable Aqua Park

Sheffield Cable holds one of the biggest aqua parks in the UK and is available to book for corporate teams with a package including a BBQ or hog roast. Run wild across the water obstacle course, work together to get across, or have a bit of friendly competition! It’s all up to you. The park also has other fun water sports activities, such as knee boarding, wake boarding, and waterskiing. If you can’t choose which activity your team should do, you’re able to split your time between them with the park’s many varied packages.

Sheffieldcablewaterski.com

How Stean Gorge Raft Building

Raft building is a great logistical and physical challenge to encourage teams to work together cohesively. At How Stean Gorge teams will plan the best way to build a raft that will float, using nothing more than barrels, poles, rope, and ingenuity. Once the rafts are built, it’s time to test them out and hope you don’t take an involuntary dip into the water! Teams will compete to see who finishes first and has the most successful raft. While playing games and completing challenges team members will pick up valuable information about knots, being resourceful, planning, construction, organisation, communication, and trust.

Howstean.co.uk

Coasteering

Discover the Yorkshire coastline in a new and exciting way! Bay Watersports provides qualified instructors to take your team on

an adventure around the pools, rocks, and smugglers caves at Thornwick Bay. Coasteering is a mix of swimming, traversing the low level shoreline, and jumping into the sea. The varied terrain of the Yorkshire coast is the perfect place to take part in this exciting adventure. Bay Watersports will provide all of the necessary specialist equipment, so all your team needs to bring is their drive to overcome challenges.

Bay-watersports.co.uk

Gorge Walking

Situated in the western Yorkshire Dales, near to the stunning Ingleton Waterfalls Trail, is the Beezley Falls canyoning experience. Available as both a full and half-day activity, this high adrenaline trail is perfect for any team looking for a challenge. Within the lower and more accessible gorge, your team can explore up the Snow Falls and admire the gorgeous waterfall. Scramble, wade, and swim through natural obstacles to reach your destination. For those teams looking for a more thrilling experience, tackle the upper section with its 8 metre high cliff jumps, smooth rock chutes, and an epic zipline over a waterfall!

Lostearthadventures.co.uk

The Whole Package

MiCo – Milano Convention Centre

If you’re looking for a conference centre in a chic and stylish destination to make delegates’ jaws drop, you need look no further than MiCo in Milan. The largest conference centre in Europe, the sprawling expanse covers over 80,000 sq. metres of meetings and exhibition space and holds over 18,000 seats. With 65 meeting rooms over its five floors, MiCo certainly doesn’t lack options. Its largest space, the Gold Plenary, has the capacity to seat a massive 1,617 delegates theatre-style.

MiCo isn’t limited to just being an incredible space, the centre can also provide every service you need to make your event special. The on-site catering service brings together a collaboration of catering professionals to make each event’s menu spectacular. Italian cuisine meets a wealth of other culinary cultures, whether it is a gala dinner for 10,000 people, a coffee break, or a packed lunch.

The venue can also provide AV and set and scenery production services to help you bring

your event to life exactly as you envisioned it. With a highly skilled and experienced team on-hand to help you put your event together, giving the event of a lifetime has never been easier.

In such a monumental space, it only makes sense that there are plenty of aspects to attract delegates as well. Those reluctant to attend events due to having small children will be glad to know that MiCo has an onsite nursery complete with changing mats, bottle-warmers, baby seats, toys, free strollers, a bathroom, and qualified nursery staff. Set aside from the main conference hall is also a prayer and meditation room, allowing delegates to take a moment aside without disrupting their conference experience. For delegates needing to blow off steam, MiCo also features a Wellness Lounge where you can find exercise equipment for practicing sports like the medicine ball, weights and barbells, yoga, and Pilates mats. Micomilano.it

Metz Congrèz Robert Shuman

Having opened in late 2018, the Metz Congrèz is a monumental venue which holds 15,300 sq. metres of event space, including 16 meeting rooms and three auditoriums, the largest of which can seat 1,200 delegates. The wide offering of meeting rooms allows for groups of any size, with rooms suitable for as few as 20 or as many as 400 delegates. The centre is organised into two areas, with the exhibition areas sitting in the north of the building, while the auditoriums and rooms dedicated to technical operations are located on the south side.

The building itself, designed by Wilmotte et Associés agency, is based on four ideas: matter, verticality, light, and space, and is designed to be a modern and energetic place to meet and do business. The event spaces are spread over three floors of ultra-modern design, and the piece-deresistance of the building is a panoramic terrace offering 360° views of the vibrant city of Metz. The building is equipped with all the latest technology to ensure your event offers a vibrant experience that won’t soon be forgotten.

The venue sits in the heart of the cultural hub of Metz, easily accessible from major cities across Europe. Delegates won’t struggle to reach this venue, as one of its entrances joins directly with the train station, making transport to and from any event a breeze. It’s well worth a visit to the north east of France for the iconic cathedral alone, tall and asymmetrical with splendour of stained glass windows.

Metz-congres.com

Planning a conference abroad? With so many great dedicated venues across Europe, we look at some of the more inspiring choices.

European Convention Centre Luxembourg

Sitting in the heart of Luxembourg, the ECCL has over 7,000 sq. metres of meeting space across two expansive buildings. As well as its main building featuring four different floors and 20 different meeting spaces, the ECCL also has a prestigious hemicycle. It has 646 seats, two plenary rooms, 11 conference rooms which can accommodate from 35 to 380 people, and 30 sub-committee rooms. Each space is designed to be flexible enough to accommodate even the most ambitious of events.

The ECCL sits inside convention park Luxembourg, a sprawling complex which offers easy access to anything your delegates need, from hotels and restaurants to sample the famous wines, or a spot of retail therapy. The complex even contains two internationally renowned artistic venues, the Mudam, a museum of contemporary art, and the Philharmonie, a concert hall, both of which are bookable as event venues.

Eccl.lu

CREDIT: LUC BOEGLY

Love H&EN?

Changing Tide

Claire Fennelow, Executive Director of EVCOM,

tells us all about the refresh the organisation gave its annual conference.

For as long as EVCOM has been EVCOM we have delivered an annual conference; a single day packed with panel discussions, keynotes, and talks from a whole variety of speakers. But the world is changing, and we felt our conference needed to as well.

While restrictions around COVID-19 have lifted, the world is not back to normal. Many people are continuing to work from home for at least some of their week. People have moved out of London and have fewer regular trains to worry about catching on the way home. Time has become more precious, while at the same time clients are asking for more on shorter timescales. Taking a whole day away from the office, even in the name of the learning and networking that a

With the world's travel corridors opening postpandemic, international events are back in the brief. While delegates take to the skies, seas, and roads to attend them, so do the suppliers and busy event teams delivering the event infrastructure across those locations.

Transport is now the largest-emitting sector of the UK economy, accounting for 28% of UK greenhouse gas emissions in 2017. As travel and transport is a major cause of event carbon emissions, we need to ensure it is at the forefront of our minds when designing events, to lower carbon emissions and our impact.

The following actions are a starting point to reducing the environmental impact of getting from A to B.

Look at your load

From specially made, to hired production, items for events come in all shapes and sizes

conference offers, can be a real struggle. Hybrid events can seem like the answer to this, but they often mean doubling a budget if you’re going to genuinely cater to the very different needs of a virtual and a physical audience.

This year we held our EVCOMference across three days, with a range of virtual events (webinars and live streams) and in-person events. Our online events focused on knowledge sharing and didn’t last beyond 45 minutes, catering to the needs of a virtual audience. Our in-person events had audiences of up to 25 people, with time built in for networking over drinks. The smaller groups allowed people to speak more openly and honestly about the different

topics the sessions touched on, and once again the needs of an in-person audience were considered and met.

While we appreciate that we are generally in a state of flux with some large-scale conferences, thinking differently about the traditional conference might just be the answer to putting on a successful event that meets varying audience needs in this new normal.

Evcom.org.uk

Green Mile

The events industry sustainability body isla looks to improve transportation sustainability.

which makes the challenge of transporting them even more complex. Considering the structure and items' size and weight will impact the transportation methods required. By completing a full assessment of the load being delivered, you can seek out efficiencies and consolidate them. For example, use up less space by using stackable boxes for smaller items to reduce bulky or awkward loads, or by designing sets so they can be flat packed to limit the number of journeys required.

Work together

Events bring together a whole network of businesses to work together to deliver the result. If you’re located near a fellow supplier or are managing your supply chain, connect them up in advance to discuss transport requirements and see if vehicle sharing is an option.

Alternatives exist, so make the switch. The EV future is coming. The UK government put an end to fossil fuel car and van sales by 2030 to accelerate the transition to electric vehicles. There are limitations currently with EVs, particularly with HGVs, long distances,

and the infrastructure available. But investing in electric or hybrid vehicles will not only help reduce your travel emissions from the very beginning but also make your fleet fit for the future.

If going electric isn’t an option right now, HVO is being used as a low carbon alternative to fossil fuels. HVO is a source of biofuel made of vegetable oil which is compatible with diesel engines and doesn’t require adaptation. One isla member, Kuehne + Nagel Group, transported SailGP’s event infrastructure over 3642 km by road using HVO, reducing 90% of carbon emissions for that leg of the journey.

Measure to mitigate

Finally, collecting accurate production travel data from trucking to couriers will allow you to report on your carbon footprint. Through tools like TRACE by isla you’ll identify where your biggest emissions savings can be made and if the measures you’ve taken are reducing travel emissions too.

Weareisla.co.uk

Meeting of Minds

The Meetings Show is ready to celebrate its 10th anniversary with an expansive programme of industry panel discussions, keynote speeches, and thought-provoking seminars.

Education is a top priority for The Meetings Show this year, as the leading platform for the events industry marks its 10th edition with a two-day programme filled with strategyfocused content aimed at professionals of all levels.

In an exciting move, this edition shares its landmark anniversary with the London 2012 Games, and Olympic medallist and World Athletics President, Lord Sebastian Coe, is set to headline the event, which is at ExCeL London on 29th and 30th June.

Delivering a keynote speech on bringing the Olympic and Paralympic Games to fruition, Coe’s opening message will launch the series of thought-provoking content sessions covering the latest industry trends. Featuring over 85 speakers and covering 22 hours, the 49 sessions will share previously undiscussed insights into greenwashing, the metaverse, mental health, and diversity and inclusion.

“The legacy of the 2012 Olympic and Paralympic Games is a testament to the power of sport,” said Coe. “I look forward to sharing the insights learned from organising the Games and exploring how this worldfamous event sparks not only a renewed interest in sport, but a lasting economic development model for the region.”

Several of the show’s content sessions will also focus on the event industry’s key goal championing sustainable growth, with a session led by Sustainability Leader, Eloisa Urrutia, on how event professionals can track and reduce their carbon footprint using the latest tools and programmes.

Maintaining the largest hosted buyer

programme for UK events, The Meetings Show has made it more convenient than ever for busy delegates to maximise their time, with dedicated appointment diaries provided for event profs to book pre-scheduled meetings and fast-track their access across ExCeL London’s show floor and first floor gallery spaces.

Doubling in size from last year, show delegates can also now meet over 500 UK and international exhibitors and partnered venues in the same space, including the North-based Conference Leeds, Liverpool Convention Bureau, Events Harrogate, and Marketing Manchester.

Building on strongly established relationships in the tech sector, show organisers have also launched a new TMS Introducing feature this year, aiming to encourage younger tech start-ups to attend the event and hastening connections with the industry’s leading tech suppliers including Cvent and Shocklogic.

“The Meetings Show is a huge industry reunion,” said Marketing Liverpool’s Head of Tourism, Jennifer Jenson. “It is the place to catch up with your existing clients, build new business relationships, and immerse yourself in everything that is important in the business events world.”

The event’s pre-show conference is also heavily expanding the event’s diverse programme, welcoming The Meeting Show’s hosted buyers on 28th June, one day before the main show. Aiming to ensure corporate and association event planners are wellpositioned to navigate common event hurdles in the year ahead, the half-day

conference features sessions covering event intelligence, social sustainability, and engaging with local communities.

“We are thrilled to bring together the greatest minds of the industry in an era of information overload,” said Conference Manager, Erica Oghoghorie. “Our content aims to align with the industry’s new demands, break innovation barriers, and gain insight into how global players evolve. The strategy - focused content will count towards establishing a shared vision for a sustainable, innovative, and equitable industry of tomorrow.”

Registration for The Meetings Show and pre-show conference is now open via Meetingsshow.com/register

Come and visit H&E North at the main event, stand number B83

FLIP THE SCRIPT: REIMAGINE YOUR MEETINGS & EVENTS

As humans, we resist change, but when we resist change, we resist creativity. With the ever-changing landscape, it’s more important than ever that we disrupt our every day to create new, valuable experiences for our attendees.

Are you ready to flip the script and reimagine your meetings & events?

The Meetings Show is your blank canvas! 2 days to be inspired by over 500 UK and international meetings & event suppliers, get new ideas from over 20 hours of content, and connect with your colleagues and peers at countless networking events happening on the show floor and throughout London.

Access All Areas

When Israeli Energy Minister Karine Elharrar was unable to attend the COP26 conference in Glasgow because the event was not wheelchair accessible, it was clear there is a dire need for increased accessibility at events. According to Steve Dering, Operations Manager at disability consultancy group Direct Access, the UK’s 14.1 million disabled people have an annual spending power of £274 billion. A significant amount of money to miss out on a share of due to an accessibility oversight.

However, Steve maintains that making events accessible isn’t only necessary for financial reasons: “It is not just a financial case, there is a moral and ethical justification for being inclusive. Everyone benefits from access –you may have seen YouTube videos of sign language interpreters translating a rock concert. That engages people – even those that cannot use sign language – in ways that may not have been considered. Wheelchair access to a venue will also enable families with pushchairs or young children to also access the site. Disabled people are very quick on social media to highlight not just failings but successes too. If you get accessibility right, then large numbers of disabled people will be part of the event.” There are many aspects that are often overlooked when trying to achieve this aim, and Steve can help venues and organisers in many areas: “Our work varies depending on

Steve Dering, Operations Manager for Direct Access, discusses the need for greater accessibility at events and how to make them more accessible.

the nature and size of the events. We often come in at the strategic planning stage to look at and advise on layouts and plans for stages, car parking, and restroom facilities for the event. We also help with development of wayfinding signage, where these should be located, and appropriate pictorial information that helps neurodiverse people to understand where to go. We also assist with developing policy and procedures – what happens if a wheelchair user has a flat tyre or there is an emergency evacuation?”

Discussing accessibility often brings to mind considerations such as wheelchair ramps and hearing loops but making an event accessible is a process that begins long before the event does: “The promotion of events is one of the biggest challenges,” Steve explains. “Event organisers are not telling people what access features are in place. If people do not know that an event is accessible, then they are not likely to attend. This could be from detailing where accessible parking is available, to quiet periods for neurodiverse visitors, to sign language or audio description. Event registration and online factors such as buying tickets should be accessible. If it is not, then people will feel that the event itself will be inaccessible. Online forms can be difficult for disabled people who use screen readers, keyboards, or voice activation to navigate through a website. Email and phone number options are helpful – the more options the better. Information should be readily available on the location, including information on public transportation options, accessible car parking, entrances, and accessible facilities including toilets and refreshments.”

Advertising and easy access to information is key in order to ensure your event is accessible for disabled people. Ensuring that the necessary information about accessibility is shouted about brings its own reward. Steve, who is hard of hearing himself, told us that he has gladly made eight-hour round trips to attend events which he knew would be accessible to him, as they are so rare. Highlighting accessibility features can bring a much larger attendance than otherwise.

Directaccessgp.co.uk

REALITY CHECK

Sadly, making venues more accessible isn’t always smooth sailing. In April, Creative Director of 53two, Simon Naylor, received the devastating news that Arts Council England had rejected his bid to develop the venue by adding an accessible Changing Places toilet.

Simon said of the decision: “Many of our guests, artists, and visitors have complex access needs and can only stay at the venue if we have fully accessible toilet facilities. The Changing Places toilet would provide a changing bed, a hoist, and lots of space and privacy for carers to help people with using the toilet. Without it many have to leave the venue and go home which is heart breaking to see.”

If you would like to donate to help provide the accessible toilet you can do so at 53two.com/donate

‘’Wyboston Lakes Resort is the best meeting venue I use in the UK – bar none.’’ Simon Rouse, PeoplePlus.

We’ve got the space.

We’ve got great tech.

2GB of free Wi-Fi, crisp projection facilities, dolby atmos sound and a team to support.

Food For Thought.

Great food, creative menus and where possible, locally sourced produce.

You Can Sleep Easy.

With over 400 bedrooms super comfy bedrooms across site.

Take It Outdoors.

Set in 380 acres of rural countryside, make the most of the great outdoors.

We Care.

Our team is focused on you, ensuring your event goess o without a hitch.

Wyboston Lakes Resort

With 3 venues and 57 event spaces, we have the room. Shall we have a chat?

Wyboston Lakes

WL_Resort

Wyboston Lakes Resort

Our team are on-hand and ready to bring your next event to life.

www.wybostonlakes.co.uk