HEN Jan 2026

On Location: North East Plus

Top Trends For 2026 AI in AV

Beyond the Build Racing Certainty Northern Powerhouses Flexible Friends Let’s Get Phygital

Win Overnight Stay With Spa at Crowne Plaza Newcastle

ISSUE 110 2026 105 • JANUARY MARCH 2025

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The perfect base for your next business meeting or event. Combining state of the art technology, sweeping views and a convenient location, it’s not difficult to see why Radisson Blu Durham is a popular choice for meetings, seminars, conferences and events.

From boardrooms to banquets, discover the city’s leading riverside venue.

EXPLORE OUR BRAND NEW SPACES Scan to arrange your personal tour of our newly refurbished event areas.

After your tour, relax and enjoy a complimentary selection of our small plates and a drink in Jozef’s Bar on us.

We can’t wait to welcome you.

HOTEL, DURHAM

www.radissonbludurham.com

events.durham@radissonblu.com

0191 372 7200

CONTENTS: JANUARY 2026 FRONT COVER FEATURE Green Light

Chester Race Company is pleased to announce planning permission for an exciting proposed landmark project at Chester Racecourse. Page 32.

AND MORE On Trend

BCD Meetings & Events has created a guide for the event trends we can expect to see in 2026; we take a look at some of the findings. Page 11.

On Location: Durham and Newcastle We visit the North East to find out why its cities and surrounding areas are ideal destinations for your next event. Starts page 18.

Northern Powerhouse

Intelligent AV

Over the past few years, Northern events venues have established themselves as serious alternatives to the capital for major conferences and exhibitions. Page 29.

Jack Saward tells us why great exhibition stands start with experience, not timber. Page 50.

Plate Up

Discover some of the best culinary-led team building activities to bring your team together and bond over the simple joy that great food always seems to spark. Page 52.

Flexible Friends

Race to the Top

Roder UK discusses how temporary structures can offer a sustainable and more flexible solution for venue expansion.

Page 44.

Aside from an adrenaline fuelled day of corporate hospitality, there’s a whole host of reasons to host meetings and conferences at one of the North’s spectacular racecourses. Page 30.

Transforming the Narrative

Free and Easy

Author of The Chief Event Officer’s Playbook, Sasha Frieze talks about transformational events. Page 57.

Senior Events Specialist at Bright Events, Karen Edwards, gives a peek at the clipboard of a freelancer. Page 47.

Bella Italia

Winter Olympics’ locations Milan and Cortina offer the perfect blend of metropolitan sophistication and mountain majesty for your next international event. Page 34.

Win Win Win!

Beyond the Build

Find out how AI in AV is making events more accessible and inclusive and hear from Rise AV about its Elevate programme.

Starts page 38.

Go Greener

Tech-Tastic

You. Smart. Thing. offers its sustainable event travel advice. Page 60.

We chat with Vanessa Lovatt, get ‘phygital’, and discover the Cvent mobile app. Starts page 48.

The Winners

Enjoy some snaps from the winners at the Famtastic Awards evening. Page 66.

One lucky reader will win an overnight stay for two with breakfast and Mineral House Spa access included at Crowne Plaza Newcastle. Page 21.

Copyright JLife Ltd. All contents are copyright, all rights are reserved. No part of the contents can be reproduced without permission from the publisher. No responsibility can be accepted for inaccurate information supplied, & content supplied does not necessarily represent the opinion of the publisher. Editorial policies & magazine layouts are purely at the publisher’s discretion & no debate will be entered in to.

Our first edition of 2026 celebrates the North East, where industrial endeavour meets coastal beauty, and there’s so much to offer for event planners.

There’s also a chance to win a stayover at the refreshed Radisson Blu in Durham.

There’s a look at what’s trending for 2026, and even further to the future with some smart tech. We’ve got fascinating expert insights on sustainable travel, AV, exhibition stands, and networking, plus we travel

to the Winter Olympics for some away day venues in Milan and Cortina. Sporting arenas always offer great backdrops for exciting events, and our focus on racecourses is led by Chester Racecourse on our cover this month.

Publisher

Elliot Landy

Editor

Richard Shawcross

Adam Freedman

Brendan Campbell

Senior Account Manager

Writer

Contributors

Check out the winners of the recent Famtastic Awards and hear from the key industry associations who are helping on a wide range of topics in your latest edition of the industry’s leading magazine! Enjoy!

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Ellie Tyson

AEV Andrew Green Andrew Harrison Jack Saward Jade Ball Jess Wallace Karen Edwards Louisa Watson Mark Lewis

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Technical Support for Exhibitions and Conferences

Nick Bramley Peter Kerwood Rachael Hamilton Roder UK Sasha Frieze Shonali Devereaux Susan Tanner Vanessa Lovatt You. Smart. Thing.

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January 2026

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Kick the new year off with a bang by hosting your next event at one of the region’s new and upgraded venues.

Cavendish Building | Derby Open now Located on the fourth floor of the recently opened Cavendish Building at the University of Derby, there’s a new conference and event space that’s been designed with flexibility and modernity at its core. Offering a versatile environment, it’s perfectly suited to host a wide range of professional events, from boardroom-style meetings and interactive training sessions to large-scale networking receptions.

Each room within the venue is equipped with state-of-the-art AV technology, ensuring seamless presentations and engaging hybrid events. Flexible seating configurations allow organisers to tailor layouts to suit their specific needs, while the abundance of natural light and scenic views create an uplifting backdrop for delegates.

For more informal gatherings, the venue features a contemporary Business Hub that doubles as a collaborative workspace and social space. With direct access to a roof terrace, it provides a relaxed yet professional setting for networking breaks, receptions, or smaller events that benefit from a more casual atmosphere.

The venue also offers two dedicated lecture theatres, each designed to support different styles of delivery and engagement. The larger 228-seat theatre is configured in a turn and learn format, encouraging collaboration and interaction throughout sessions. Complete with a 4K resolution screen, it delivers highquality visual impact for conferences and keynote speakers. Complementing this, the 88-seat Harvard-style theatre creates a more intimate environment, encouraging discussion and active participation between hosts and delegates.

Derby.ac.uk

Radisson Blu Hotel | Durham Open now Radisson Blu Durham has completed the latest phase of its refurbishment – with a strong focus on its guest bedrooms – as the riverside hotel cements its position as a premium destination for both leisure and business travellers in the North East.

CAVENDISH BUILDING, DERBY

The work forms part of a wider investment programme that is set to continue into 2026 with future phases, including further bedroom refurbishments and a new-look spa, expected to take total investment beyond £5 million.

While the initial phase of the transformation, which began in 2023, focused on public areas including the creation of Jozef’s bar and restaurant, this second stage centred on the premium bedroom upgrades, which have already contributed to a significant increase in direct bookings and guest satisfaction.

The hotel has now refurbished 83 out of 207 rooms, starting with the fourth-floor executive collection of 26 rooms. The third floor followed with a full décor refresh and the addition of refillable water stations throughout, part of the hotel’s wider sustainability drive.

are bespoke King Koil mattresses which make for a perfect night’s sleep.

For a little extra luxury, the hotel has just upgraded 16 of its bedrooms into brand new executive king rooms, with king sized beds, coffee machines, and robes.

There’s also a junior suite for the ultimate upgraded stay.

The hotel’s three stylish and versatile meeting rooms and dedicated break-out areas are perfect for your next event.

Kick off your next meeting with two to 80 delegates in beautifully decorated meeting rooms with 75-inch plasma screens, high-speed Wi-Fi, air conditioning, and natural daylight. The rooms are all customisable to any setup you require, and the dedicated events team are always on hand to assist. Maldron Hotel Newcastle is your perfect base for business.

Radissonbludurham.com

Maldronhotels.com/newcastle | jcross@ maldronhotels.com

Maldron Hotel | Newcastle Open now

Utilita Arena | Newcastle Open now

Standing proudly in the heart of the Newcastle’s vibrant city centre, the fourstar hotel has been open seven years and is the recipient of several awards for community work, sustainability, and customer service.

Known venue for headline gigs and arenascale entertainment, Utilita Arena is now gaining ground in the corporate event market, driven by a focused investment in refreshed spaces, premium hospitality, and a team determined to unlock the arena’s full potential.

The hotel has 265 en-suite bedrooms with an abundance of extra features well suited to corporate travellers. Rooms are spacious with working space, free Wi-Fi, and 24-hour room service – delivered by robot! All rooms have beautiful rainfall showers and luxury toiletries, and the beds RADISSON BLU HOTEL, DURHAM

The arena’s newly refurbished smaller spaces consist of the exclusive artist green room, now repositioned for boardroomstyle meetings, VIP events, and networking receptions. The Utilita Lounge and backstage dressing rooms have also been

NEW VENUES

upgraded and adapted to suit smaller, premium events, providing a new level of flexibility.

and bar, and a large teepee in its grounds, with capacities ranging from five to 500.

Located just minutes from Newcastle Central Station, the arena offers exceptional access; 500+ parking spaces and over 6,000 hotel bedrooms within walking distance makes it ideal for regional, national, and international gatherings.

Draytonmanor.co.uk

Utilitaarena.co.uk

Drayton Manor | Tamworth Open now Staffordshire theme park and zoo Drayton Manor has invested in the refurbishment of its Tower and Hamilton conferencing suites, modernising and future-proofing the spaces with upgrades to the design and decoration throughout.

As the venue’s largest meeting room, the Tower Suite has a capacity of up to 450 delegates. The Hamilton Suite is equipped with its own breakout space – the Victoria Lounge – and can accommodate up to 180. In addition to the newly refurbished suites, Drayton Manor has several other quality event spaces to hire from meeting rooms to a 4D cinema and exclusive hire of Vikings land and Adventure Cove.

Drayton Manor Hotel is also available, offering 150 rooms, an on-site restaurant MALDRON HOTEL, NEWCASTLE

King Street Townhouse Manchester | April 2026 Due for completion in April, King Street Townhouse is marking its 10th anniversary with the refurbishment of two of its event spaces and 10 guestrooms. The works will see the bedrooms become part of a new ‘signature collection’ and will take inspiration from the building’s Italian Renaissance heritage.

The hotel will also refresh its South Terrace and Lounge, a destination for conferences and private events for up to 150. The space will feature a bar with strategically placed mirrors that reflect the surrounding views and natural light into the interior.

New room dividers will offer flexibility, while the adjoining rooftop space will provide an indoor-outdoor experience, with panoramic views of Manchester’s city skyline. Elsewhere, the Mezzanine Lounge will be given a new colour palette of navy blue and brass tones alongside the addition of bespoke lounge seating and a dedicated bar.

Kingstreettownhouse.co.uk

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NorthinBrief AEV Welcomes New Members

The Association of Event Venues (AEV) has announced The Jockey Club and Aintree and Cheltenham Racecourses as its newest members.

Founded in 1750 by some of the most influential figures in British society who shared a passion for horseracing, The Jockey Club initially held meetings at the Star & Garter, London before relocating to Newmarket. The group is now the largest employer in British racing, leading investment and innovation in the sport.

Aintree is home to the world-famous Randox Grand National, offering a unique racing experience, capturing the imagination of fans across the globe, and hosting a range of events from conferences and concerts to charity initiatives. Cheltenham stands as the spiritual home of jump racing and the renowned Cheltenham Festival. The venue is a leader in racing excellence and entertainment and is dedicated to delivering outstanding hospitality, innovation, and community engagement.

Rowan Kitching, Group Operations Director, The Jockey Club said: “As a previous board member of AEV, I am acutely aware of the benefits being a member provides a venue. Bringing Cheltenham and Aintree Racecourses to the association, joining existing member Sandown Park Racecourse, is a great opportunity to learn and share best practice. I’m excited to bring our group’s experience and knowledge to the table too.”

Purpose Keeps People New research from CTW Events has revealed that staff loyalty, wellbeing, and workplace culture are increasingly being shaped by a single factor: purpose.

The 2025 survey conducted in autumn shows overwhelming demand for workplace volunteering, with 92% saying they are more likely to stay with a company that actively supports team volunteering and 85% reporting that taking part in volunteering through work boosts their overall job satisfaction.

The survey also highlights a major shift in how employees want to spend time with their colleagues. While traditional team socials still play a role, 83% say they are more likely to participate in team building if it has a meaningful social or environmental impact, and 92% believe purpose-led activities strengthen relationships more than traditional events.

The Conscious Pledge Launches ECOsmart by Greengage has launched The Conscious Pledge, a new industry-wide initiative to eliminate single-use plastic gifts and packaging among the events,

January 2026

business travel, and accommodation community.

The campaign encourages venues, hotels, and agencies to ‘swap plastic for purpose’ by replacing giveaways with meaningful alternatives such as charitable donations or time spent supporting environmental initiatives.

The Conscious Pledge invites organisations to commit to stop giving and receiving plastic gifts during meetings with each other. They will receive a conscious pledge campaign pack with guidance and messaging to help make the transition easy.

Greengage CEO, Andrew Perolls, said: “As an industry, we have the power to make small changes that add up to a big difference – for our oceans, for our health, and for the example we set to clients. The Conscious Pledge makes it simple to take positive action and play a part.”

Landmark Research Revealed 93% of disabled delegates continue to encounter barriers when attending events, according to landmark research by The Business of Events (TBOE) and ICC Wales, supported by the All-Party Parliamentary Group (APPG) for Events.

Launched at IBTM World, the report – Access All Areas: Closing the Accessibility Gap in Events – exposes a striking disparity between how venues perceive their accessibility provision and how delegates truly experience it.

Drawing on insights from 1,000 delegates who have attended an event within the last six months, the research discovered that nearly one in three identified as having a visible or non-visible disability, and of those, 93% reported encountering barriers to participation.

These included inaccessible layouts (28%); lack of accessible toilets (24%); untrained staff (25%); overstimulating environments (27%); and missing accessibility information (17%).

Over 100 venues were also surveyed. While 82% said they provide step-free access, 91% reported having accessible toilets, and 75% claimed their staff have disability awareness training, the findings suggest a disconnect between venue confidence and delegate experience.

Mike Fletcher, Director of News and Content at TBOE, said: “The data reveals a real disconnect between venue intent and delegate experience. By sharing these findings openly, we hope to spark collaboration across the sector and turn good intentions into meaningful change.”

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Events Apprenticeships Moves to TPOE The revised level three event co-ordinator apprenticeship standard has now been formally approved by the government, and the Events Apprenticeships programme will move into the wider remit of The Power of Events (TPOE).

Together, these steps support long-term talent development and help provide clearer pathways into the industry. This approach builds on the work already achieved and positions apprenticeships within a platform that has far wider reach and stronger visibility across the sector. It creates a clearer opportunity for organisations to understand the role apprenticeships can play in workforce planning, while ensuring the programme continues to fit within the wider industry landscape.

This move also connects the programme with TPOE’s growing schools’ engagement work, helping create a more joined-up route from early awareness to professional entry. Simon Hughes, Director, TPOE, said: “As one of the routes into a career in events, apprenticeships are featuring much more in career planning.

Sustaining the great work done to date and showcasing the opportunities that apprenticeships bring for employers fits the broader remit of The Power of Events perfectly.”

Eventbrite Announces Partnership Based on organiser feedback, Eventbrite’s 2025 updates and new partnership with Listener.com reflect what organisers want most: easier ways to grow their events and deliver great delegate experiences.

Key highlights include a new partnership with AI-powered analytics platform Listener.com which helps podcast hosts turn listeners into live audiences, making it easier to identify top fans, route tours, and sell tickets. Eventbrite’s redesigned app, lineup feature, and expanded social sharing give organisers more ways to boost discovery and sales across channels.

Innovations reflect organiser feedback and reinforce Eventbrite’s focus on helping them connect with fans and deliver seamless attendee experiences.

Ted Dworkin, Eventbrite Chief Product Officer, said: “We know how much passion and energy organisers pour into every event. Our goal is to make their work easier and their impact bigger – helping them reach more people, sell more tickets, and create the kinds of experiences that keep communities coming back. As organisers head into one of the busiest seasons for live events, we’re focused on giving them the tools and insights to succeed, and we’ll carry that investment into 2026.”

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Showcase Cinemas offers event planners a unique combination of cuttingedge technology, flexible spaces, and expert support to create unforgettable corporate experiences.

Looking for a venue with a serious audiovisual edge? Showcase Cinemas deliver a truly unique setting for your event.

Featuring state-of-the-art wall-to-wall screens, advanced Dolby sound systems, and comfortable seating for up to 500 delegates, these venues transform ordinary events into extraordinary experiences.

From conferences and seminars to product launches, training sessions, and private film screenings, Showcase locations provide the perfect backdrop for any corporate gathering. Each venue offers bespoke event planning, specialist event management services, mouthwatering catering packages, bar service, and impeccable technical support – ensuring every aspect runs smoothly.

Showcase Cinemas has 16 locations across the UK, both city centre and edge-of-town, each within easy reach of motorways, rail networks, and car parking. City centre venues like Derby and Leicester sit at the heart of the action – close to businesses, hotels, and amenities – making them ideal for local teams and networks. Edge-oftown venues such as Leeds and Glasgow offer thousands of free parking spaces just minutes from major routes, perfect for delegates coming from further afield.

Both Showcase Cinema and Showcase Cinema de Lux locations deliver the ultimate event experience with comfortable auditoriums, and crystal-clear digital projection at competitive rates.

Showcase XPlus auditoriums offer the most epic cinematic experience with big screens and Dolby Atmos sound, making any event extra special.

Each auditorium provides unobstructed views, stage areas for guest speakers or panels, and full technical support with bespoke AV packages to project presentations in style. Venues can even be seamlessly linked through satellite conferencing, enabling large numbers of delegates across all nationwide locations to share ideas and innovations on a massive scale.

When it’s time to break out into smaller groups, spacious lobbies, bars, lounges, and meeting rooms offer ample space for networking or focused work. The modern meeting rooms feature digital HD monitors, screen projectors, and comfortable furniture to host up to 20 people. Larger lobbies can accommodate up to 300 guests for welcome drinks, canapés, and networking – with space for exhibitions, brand awareness displays, and product showcases.

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Food and drink offerings can make all the difference. Showcase offers bountiful buffets and elegant canapés for prestigious occasions, lighter breakfast or lunch platters for relaxed meetings, and classic cinema snacks like freshly made popcorn and pick ‘n’ mix favourites. Various venues include Costa Coffee alongside lounges, cafés, and bars offering a full range of refreshments.

Every event at Showcase is tailored to the client’s vision. A dedicated event manager and experienced events team coordinate every detail, taking a flexible, proactive approach to deliver exactly what’s needed. Whether booking exclusive use of a venue, an auditorium, or just a meeting room, clients can tailor their event to their needs .

Showcase Cinemas also offers bulk tickets and gift cards for up to 30% below normal prices – perfect for thanking delegates, client incentives, or team rewards yearround.

To discuss event requirements or arrange a venue visit, contact the events team.

Showcasecinemas.co.uk conferencesuk@national-amusements.com 0115 986 2508

www.hospitalityandeventsnorth.com

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Offering a wide range of creative workshops for all ages.

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Where excellence unfolds Make your meeting or event memorable, explore everything Glasgow has to offer and relax at the stylish Hilton Glasgow. hilton.com/glasgow

Hospitality & Events North 25.indd 1

04/12/2025 14:40:45

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www.hospitalityandeventsnorth.com

EVENT TRENDS

On Trend BCD Meetings & Events has created a guide for the trends we can expect to see in 2026; we take a look at some of the findings.

BCD Meetings & Events has released its What’s Trending guide for 2026 – a report that sets out what will shape meetings and events in the next year, with global findings and regional detail to help event profs adjust programmes, budgets, and formats in practical ways.

“Looking ahead, meetings will increasingly be viewed as strategic assets with spending aligned more closely with business objectives,” said Global President of BCD, Bruce Morgan. “In a world of constant change, the power of human connection remains our greatest advantage.” The top trends for 2026 events identified by the organisation are…

Budgets in the spotlight • Planners will try do more with less • Greater cost consciousness with internal meetings • Focus on client events that boost the bottom line • ROI and ROE increasingly under scrutiny Evolving event delivery • Immersive experiences key to engagement • More messaging across multiple events and touchpoints • Greater personalisation of meetings driven by AI • Increase in networking and face-to-face interactions Refining operations • More consideration of compliance and risk mitigation • Greater use of AI and tech to deliver efficiencies • More outsourcing of event management • Procurement and marketing teams more involved Shifting use patterns for meetings • Better use of internal office space for events

January 2026

• Geopolitical fallout shifting where meetings are held • Secondary city focus and consolidated hotel chain spend • More domestic and regional, less international In the UK, BCD found that meeting and events spend is likely to be even more budget conscious in 2026. Supplier costs will rise due to increases in National Insurance, taxes, labour, and utilities – these should all be closely monitored by buyers.

This means that budgets and perceptions on cost among planners for 2026 is unlikely to match increases so managing expectations will be an increasing challenge. There could be greater consolidation, resulting in fewer meetings with higher average spend per event. High-impact events with a short lead time will also become more prominent due to agile and flexible formats.

There’s also a trend towards creating more valued and immersive experiences as opposed to formulaic, traditional events as planners increasingly question the value and impact of their meeting and events spend. Hybrid meetings are becoming a consideration for budget-conscious businesses in 2026 due to heightened safety and security concerns and the logistics of moving delegates around the globe.

Expect more regionally sourced meetings in the UK and less interest in long-haul destinations in 2026. Secondary cities including Manchester, Birmingham, Edinburgh, and Liverpool will grow in demand, driven by rising London venue costs and increased investment in infrastructure, technology, and largecapacity venues outside the capital.

BCD also highlighted the types of meeting and events going up and down in 2026…

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Going up • Client focused events: Companies are likely to prioritise these to maintain and grow sales through enhanced customer engagement.

• Focus on networking: This is key to generating revenue and business opportunities, rather than content heavy schedules so expect more in the coming year.

• Experiential-led engagement: There’ll be a focus on creating memorable experiences, despite cost cutting and the move toward more sustainable travel.

• Marketing and sales events: These are gaining momentum as organisations shift their focus back to events that boost the bottom line.

Going down • In-person events designed for information delivery: So much more can now be obtained online or through video conferencing.

• Global internal events: Those that focus on employee retention and engagement could suffer unless they’re designed with a clear benefit for participants.

• External events lacking distinctiveness: Events that don’t offer unique, immersive, and high-value experiences or memorable formats could struggle to capture audience attention.

With agility the key in the upcoming year, innovation must be a main focus, collaboration is crucial to reinvention, and maximising efficiency can bring a fresh perspective and high-quality outcomes.

For the full report, plus information on how to shape What’s Trending 2027, visit Bcdme.com

INDUSTRY OPINION

Building Talent Shonali Devereaux, Chief Executive of The Meetings Industry Association (MIA), discusses the positives from the Autumn Budget.

The recent Budget did little to alleviate the mounting financial strain faced by the business meetings and events sector, but as an industry that has long acted as a gateway into employment, the measures announced relating to apprenticeships were welcomed.

organisations to build structured development pathways that equip young people with the practical, operational, and service-based skills vital to our sector’s success and doing so will directly strengthen the sector’s fragile talent pipeline.

While we continue to grapple with rising operational costs, staffing pressures, and the lingering effects of recent National Insurance hikes, we have always been excellent at providing opportunities for young people, students, and career returners.

These fully funded apprenticeships could also help rebalance the workforce after several years of disruption, offering a more stable solution to the persistent recruitment and skills shortages many organisations continue to face. They will help ensure that these roles are filled by well-trained individuals who fully understand the pace and demands of business events. Crucially, they will encourage greater long-term commitment, with those entering through these programmes more inclined to build lasting careers within our industry.

Therefore, we particularly welcomed the introduction of fully funded under-25 apprenticeships for SMEs, who make up the majority of our sector. This support opens the door to confidently invest in early-career talent more effectively without facing prohibitive training and wage costs. It also allows

Given our labour-intensive operations, the sector only stands to benefit significantly from this clearer, more accessible route into training, and the guaranteed placement offer for young people aligns directly with work already underway within our industry to nurture emerging talent.

The MIA will continue its constructive dialogue with government to ensure the sector receives the long-overdue recognition and appropriate support it needs to secure a sustainable, skilled, and future-ready workforce.

Mia-uk.org

Here to Support Mark Lewis, Chief Executive of Hospitality Action, reflects on a challenging year in the sector.

As CEO of Hospitality Action, I’ve had a front-row seat to both the immense challenges and extraordinary resilience our industry has shown throughout 2025. This year has tested hospitality more than any in recent memory and yet our community has demonstrated its strength, compassion, and determination to keep moving forward.

The sector has endured significant job losses – nearly 100,000 roles – driven by April’s National Insurance rise, long-term fallout from the pandemic, ongoing cost-of-living pressures, and chronic staffing shortages.

Many businesses have been forced to overhaul budgets and staffing models just to survive, while employees face reduced hours, heightened workloads, and growing job insecurity. The emotional and financial toll of this instability continues to erode wellbeing and retention across the industry.

The economic pressures of 2025 have deepened the strain on hospitality households. Rising rents and bills have pushed many working families into crisis and we’ve seen a sharp rise in applications for emergency grants to prevent evictions and manage essential living costs.

Increased financial pressures has also led to a worrying rise in cases involving problem gambling, further highlighting the need for specialist intervention.

Despite these pressures, we have also seen employers show deep commitment to their people. Demand for our Employee Assistance Programme (EAP) and mental health training continues to grow and in a show of solidarity, more than 1,500 people took part in Hospitality Action’s Walk for Wellbeing event this year. Senior leaders are increasingly recognising their own pressures and seeking support, an

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important cultural shift towards openness and care.

We have remained a vital lifeline. Since 2020, our grants outlay has reached nearly £6 million, our EAP supports around 200,000 hospitality workers, and thousands more are helped through our Golden Friends scheme. Our new benefits advisory service unlocked £500,000 for beneficiaries, pushing our annual financial impact this year beyond £1.5 million.

Looking ahead to 2026, challenges will undoubtedly persist but so will the resilience, spirit, and community that define hospitality. Whatever lies ahead, Hospitality Action will be here to ensure that in every sense, we’ve got you.

Hospitalityaction.org.uk

www.hospitalityandeventsnorth.com

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INTERVIEW

Working the Room

Client Relationship Director at World Wide Group, Nick Bramley, offers his advice on how to network authentically and confidently.

Networking is a word that strikes fear into the heart of many, conjuring images of forced small talk and the pressure to perform. Yet the truth is far gentler: most people feel exactly the same way. With only a small minority naturally thriving in networking environments, the rest of us are simply trying to navigate the nerves, expectations, and misconceptions that come with the territory.

Nick Bramley has over a decade of experience specialising in relationship development and expertise and at CHS Birmingham in October, he delivered his 10 practical tips to event planners for making genuine connections without the performance.

Nick highlights the importance of being yourself, irrespective of any pressures you might feel to be something else: “Authenticity is key, you need to remind yourself that people will listen and engage with you and if you meet someone that doesn’t, they’re not for you! You can’t keep a mask up for as long as you might think. There’s a lot of pressure on people who maybe see someone who has a bit of experience or a natural kind of confidence who instantly think ‘I need to be like that and I need to be able to work a room’.

“But only 10% of people are natural networkers and thrive when they’re thrown into a room to network. That means that 90% of people have to really consider it and most in that statistic would admit to not really enjoying the prospect of it. I think a lot of people enjoy it more than they thought they would, it’s more the prospect of it that fills people with dread.

“One thing most people are comfortable talking about is themselves, so striking a conversation about the other person generally gets things off to a good start.

Once you get the first part over and done with, it just flows and you’ll quickly relax and forget that you’re doing something called networking – it’s just a fancy title for socialising really!”

Nick believes you should use them to your advantage: “If you’re uncomfortable or nervous, embrace it. Tell the other person and a lot of the time, they’re guaranteed to be feeling the same way – everyone is in the same boat or has been at some point in their career.

In my practical workshops, I often ask why people are apprehensive about networking. the number one answer is that people are scared nobody will want to talk to them and honestly, that never happens!

The second most common answer is that people are nervous about not having anything to say but it’s as simple as just asking someone what their name is and how they are – it’s an easy question that everyone will have an answer to!

People are also often nervous about being stuck with somebody that makes them uncomfortable, but simple, polite things such as saying you’re going to get a drink or to catch up with a colleague will keep things from getting awkward.”

Confidence in networking situations is key, according to Nick: “It’s important to be sure of yourself, be proud of what you do and never introduce yourself with the word ‘just’ or ‘only’, you’re far more valuable than that.”

If you do find yourself at a loss, try and to find someone in the room who can take you under their wing: “There are lots of considerate networkers around; if I see someone struggling or on their own, I’ll speak to them and ask follow-up questions so they can have the space to get the best out of that experience.

“The stats speak for themselves, if 90% of people have got some level of nerves or apprehension about networking, the numbers are in your favour. Remember, it’s very rare that it’ll be as bad as you think – the perception and reality of networking are often very, very different.”

Worldwidegroup.global

Nerves aren’t something to be feared and

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www.hospitalityandeventsnorth.com

TRAINING AND EVENTS

Keeping it real.

There’s a whole lot more at Wyboston Lakes Resort Strong relationships are key to giving you the confidence about your event being a success.

We’ll always make sure we have honest conversations with you to make sure you are comfortable knowing every aspect of your event is taken care of.

Get in touch: sales@wybostonlakes.co.uk

THE CUTLERS HALL

The Cutlers Hall is without question a magnificent venue steeped in history and grandeur.

This impressive Grade II listed building in the heart of Sheffield has excellent transport links, complimentary robust Wi-Fi and the flexibility to suit all types of events.

The Main Hall is perfect for events up to 550 guests, whilst smaller rooms are able to provide the ideal backgrop of a more itimate affair. With our winning combination of a specacular environment, flexible room space and outstanding service along with exceptional food and drink, we look forward to welcoming you and your guests to The Cutlers Hall.

7-15 CHURCH STREET, SHEFFIELD, S1 1HG www.cutlershall.co.uk

Corporate Venue in North Wales Looking for an inspiring business venue in Anglesey to host a meeting or hold a conference, look no further.

At Château Rhianfa, we invite you to try something different to accomplish your business objectives.

chateaurhianfa.co.uk/corporate/

Go North Wales Hotel Of The Year 16

01248 880090 www.hospitalityandeventsnorth.com

NorthinBrief CHS Creates ‘Supershow’ CHS is combining its Birmingham and Leeds events to create one ‘supershow’ in Manchester. The new launch will see visitors and exhibitors from both shows come to CHS Manchester on 30th September 2026 at its new home at the AO Arena.

The announcement follows a collaboration between Marketing Manchester, AO Arena, and the new CHS Manchester show. The partnership will capitalise on the growing profile of Manchester as a centre of events excellence, as the event aims to grow following five years in Birmingham and more than 15 in Leeds.

“The move is part of an ambitious growth strategy we have for our events and Manchester is a city that has the vision to help us reach new and exciting levels,” said Emma King, Founder and CEO of CHS. “There has never been a better time to be in Manchester, and we can’t wait to bring everyone together next year.

“It’s a great example of our collaborative ‘Manchester approach’ – how we bid for, and win, major events. We have massively increased our capacity and experience of hosting major events and conferences in the city over recent years, and we can’t wait to welcome CHS to Manchester for what will be a fantastic event.”

AI System Enhances Accessibility A new AI solution aims to provide event organisers and AV professionals with a powerful and cost-effective tool for delivering real-time captioning and multilingual translation at scale.

Developed by Speaksee, Soundshape is designed to make accessibility the standard for any venue or event hosting large groups. The AI-powered system seamlessly integrates with existing AV setups to provide live subtitles with over 95% accuracy and a latency of less than one second.

Engineered for rapid deployment, the system connects to any existing AV system with just three cables, eliminating the need for specialist IT support during setup. Once live, delegates can simply scan a QR code to receive a direct feed of the captions.

The system can translate speech into over 100 languages, allowing attendees to select their preferred language on their device. The technology is designed to handle various regional accents and clearly distinguishes between multiple speakers in panel discussions by using colour-coding.

Elevate Marks 10th Anniversary Elevate, the world’s largest free personal development community for event industry professionals, marked its 10th anniversary recently. Mentors and mentees, old and new, came together to celebrate a decade of impact. Elevate is free to join and has been designed with one goal in mind: to inspire, inform, and empower people across the sector.

Through mentoring, training, and peer support, Elevate helps people at every stage of their career build skills, confidence, and new opportunities. It brings together a community that spans the industry from emerging talent to CEOs and founders, as well as creative directors, venue and client managers, brand experience directors, event managers, freelancers, and strategists – all united by a commitment to learning, sharing, and support.

Elevate invites anyone passionate about shaping the future of the events industry to apply as a mentee, mentor, or both by February 2026. All applications can be made via the Elevate website: Elevateme.co

Eastside Rooms Achieves Neuroinclusive Accreditation The Eastside Rooms has been awarded gold certification under the Neuroinclusive Venue Accreditation, becoming the first venue in the world to reach this level.

The recognition reflects a strong and proactive commitment to neuroinclusion, with measures that support a welcoming experience for every delegate from first enquiry to event delivery.

The venue’s team has focused on clear information before people arrive, options that reduce anxiety during planning, and practical support while on-site. This includes sensory considerate spaces where guests can decompress, flexible room layouts that limit sensory overload, plain language guides for the venue and the surrounding area, and training that builds staff confidence and awareness.

The Welcome Brain Neuroinclusive Venue Accreditation forms part of a wider mission to make neuroinclusion a standard across the events industry. The framework supports venues, organisers, and associations to adopt practical approaches that reduce effort for attendees and create spaces where people can participate in a way that feels authentic.

See the latest news online Hospitalityandeventsnorth.com January 2026

New Safety Standard for Quiet Rooms EventWell has introduced a new Quiet Room Safety & Supervision Standard (QSSS) in response to growing concerns about how quiet rooms are being implemented across the UK events industry.

Quiet rooms have become increasingly common at conferences, exhibitions, festivals, and sporting events as organisers look to support neurodivergent attendees, people with anxiety, and anyone experiencing sensory overload. But according to EventWell Founder Helen Moon, many of these spaces are falling short of basic safety requirements: “There are many quiet rooms in UK events that are not safe. And they’re not safe because they’re not supervised.”

EventWell hopes the QSSS will help the sector shift from good intentions to meaningful responsibility. Helen said the industry has an opportunity to lead the way on neuroinclusion by adopting evidence-based guidelines: “QSSS isn’t about making things complicated, it’s about making things safe,” she added. “It protects attendees. It protects organisers.

And it raises the bar for what meaningful inclusion really looks like.”

Identity Unveils New Direction Identity has revealed its new strategic direction and brand identity, completing its transformation into a single, unified global experience agency following its integration with Smyle.

The relaunch signals what the company calls the start of the ‘golden age of experience’ – a period defined by rapid technological change, shifting client needs, and heightened audience expectations.

Under the banner ‘experience changes everything’, the new Identity combines scale, creativity, and strategic depth across a network of offices in London, New York, Dublin, Riyadh, Abu Dhabi, Dubai, Belfast, and Manchester. The agency brings together more than 250 specialists across strategy, creative, delivery, and measurement, serving clients ranging from government and sport to technology and culture.

Michael Gietzen, Group CEO of Identity, said: “Identity and Smyle came together with purpose – to build an agency ready for the next decade of change. ‘Experience changes everything’ is our commitment to how we work, think, and lead. The new brand is our signal of intent – proof of the scale, creativity, and clarity that will define our path to Destination 2030.”

ON LOCATION: NEWCASTLE/GATESHEAD

North Eastern Promise Newcastle, Gateshead, and the surrounding area offers event planners an attractive mix of heritage, innovation, and value.

When it comes to hosting events in the North, Newcastle and Gateshead are increasingly catching the attention of event organisers seeking a destination that delivers value, substance, and character.

Although the region offers some of the UK’s most competitive delegate rates – it’s also location with genuine depth and distinction, where tranquil countryside and award-winning coastlines sit within minutes of vibrant city centres.

Connectivity is unlikely to be a cause for concern. Newcastle International Airport serves over 80 destinations worldwide, including direct flights to Dubai, Paris, Amsterdam, and London, while daily ferry services from the Port of Tyne provide links to mainland Europe. For domestic delegates, the city is readily accessible for attendees travelling from across the UK. Delegates benefit from the country’s busiest light rail system outside London and the Metro connects Newcastle, Gateshead, Sunderland, North Tyneside,

and South Tyneside, offering straightforward transport between venues, hotels, and attractions without the congestion typical of larger cities.

The region presents over 20,000 accommodation options from budget hotels through to five-star properties, providing planners with flexibility across different event scales and delegate budgets. Accommodation and catering costs per delegate typically rank among the most competitive in the UK. Four universities – Newcastle, Northumbria, Durham, and Sunderland – collectively

serve 100,000 students annually, creating a substantial pool of research expertise and innovation and excellent conference facilities. The region demonstrates particular strength in medical sciences, offshore and marine technology, digital innovation, and sustainability – sectors which are rich with relevant content and networking opportunities.

The region that pioneered the steam train and light bulb continues to foster innovation, providing authentic and inspiring stories to weave into conference themes and the choice of venues offered goes far beyond the conventional. Durham Cathedral provides a UNESCO World Heritage setting, while The Glasshouse International Centre for Music – home to the Royal Northern Sinfonia and the first venue outside London to host BBC Proms – offers exceptional acoustics alongside stunning architecture.

Other options range from descending into the Victoria Tunnel beneath Newcastle’s streets to climbing at Ouseburn Valley’s climbing centre or simply exploring Jesmond Dene’s woodland trails minutes from the city. The historic Grainger Market, operating since 1835 in its Grade I listed building, provides an atmospheric setting for artisan food and independent retail.

Cultural tourism specialists offer curated experiences showcasing the region’s independent food scene, while stadium tours at St. James’ Park tap into the city’s football heritage.

Perhaps the region’s strongest asset is its famed Northern hospitality. More than just marketing hyperbole, it’s a genuine cultural characteristic that event feedback consistently highlights. From venue staff to local encounters, accessibility and friendliness create an atmosphere that delegates remember.

The Fire Station in Sunderland, the Boiler Shop in Newcastle, and the further afield The Alnwick Garden in Northumberland and Spanish City in Whitley Bay represent just a few of the distinctive spaces available across the area. These purpose-developed spaces retain individual personality while delivering modern event infrastructure.

Back in the city, the Newcastle Gateshead Quayside provides an accessible focal point for after work, with seven bridges including the iconic Tyne and Millennium crossings framing a waterfront packed with independent restaurants, bars, and cultural venues. The BALTIC Centre for Contemporary Art – housed in a converted flour mill – offers ever-changing exhibitions and a rooftop restaurant with panoramic city views.

For those seeking experiences beyond typical delegate programmes, its £5 billion visitor economy supports diverse experiences from kayaking on the River Tyne to stargazing in Northumberland’s internationally recognised dark sky zone.

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Newcastle and Gateshead present a developed and sophisticated event destinations that have moved beyond simply offering the basic to create memorable delegate experiences without compromising on practical requirements or budget parameters.

Destination North East England’s convention bureau provides practical support for event organisers, from initial planning through to delegate experience suggestions. conventionbureau@ngi.org.uk Destinationnortheastengland.co.uk.

www.hospitalityandeventsnorth.com

The home of event management and entertainment hire in the North and Scotland.

Over 15 years experience delivering exceptional events. From inflatables to arcade machines, scalextric to crazy golf, pool tables to video booths, we've got you covered.

*Team Building *Corporate Parties and Conferences *Equipment Hire *Event Management

www.a1eventhire.co.uk info@a1eventhire.co.uk 07920 178769

THE BISCUIT FACTORY CONFERENCE AND BANQUETING MEETING ROOMS PARTY VENUE

An independently-run venue in Newcastle's cultural quarter that blends character and creativity with the experience, features and facilities you need for a successful event.

Find out more: thebiscuitfactory.com events@thebiscuitfactory.com 0191 261 0015

January 2026

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Historic, versatile city-centre venue for concerts, dinners and large corporate events.

Flexible pricing for 2026/2027 – quote ‘Hospitality & Events North’ in your email.

See our website for spaces and capacities.

For information, please visit newcastlecathedral.org.uk/hire

Websites that look good, are affordable and work!

Maldron Hotel Newcastle is your perfect business hotel in Newcastle city centre 5 minutes’ walk from Newcastle Central Station 265 bedrooms 3 meeting rooms

Call us today on 0845 052 2911 email: elliot@nutsdigital.co.uk for a free no obligation meeting!

Corporate discounted bedroom rates To book, please contact: T: +44 (0)191 640 9500

E: res.newcastle@maldronhotels.com W: maldronhotels.com

Located in the heart of Newcastle city centre with 251 bedrooms and 9 purpose-built meeting rooms Luxurious Mineral House Spa including gym, indoor heated swimming pool and beauty treatments Contemporary local cuisine in Hawthorns Restaurant ∞ Premium gins and cocktails at The Gin Bar Conveniently located close to local attractions

0191 562 3333 sales@cpnewcastlehotel.co.uk cpnewcastlehotel.co.uk

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www.hospitalityandeventsnorth.com

COMPETITION

One lucky reader is in with a chance to win an overnight stay for two with breakfast and Mineral House Spa access included at Crowne Plaza Newcastle.

Situated in the heart of the city centre, Crowne Plaza Newcastle provides an outstanding location for your next event.

With nine purpose-built meeting rooms in its conference centre, a skilled team, and a wealth of amenities, the hotel is committed to ensuring your event’s success.

A standout feature of the venue is its impressive conference spaces, bathed in natural light thanks to floor-to-ceiling windows that offer stunning views of Newcastle. The Stephenson Suite, the venue’s highlight, is designed to host conferences and meetings from 60 to 500 delegates. With its contemporary design and spacious interiors, it provides the perfect setting for any professional gathering.

Every year, the meetings and events team at the hotel respond to over 1,000 event enquiries and the average reply time is just 48 minutes. For an industry where planners often wait hours, sometimes days, for accurate answers, it’s something that the hotel is really proud of!

only work because staff keep them accurate – technology provides structure; humans give it speed.

Collaboration – the secret ingredient Sales, operations, and front-of-house talk constantly to make sure that the 48-minute stat isn’t achieved in isolation. When a request comes in, everyone who needs to know, knows. Shared systems mean no double handling and no waiting for someone else to confirm details.

Thinking like planners Perhaps most importantly, the team understands what it feels like to be on the other side. When you’re managing multiple venues, budgets, and client expectations, every unanswered email adds stress.

Technology helps, but doesn’t lead The tech at the hotel is being developed in a way that really delivers, from booking to end-of-event feedback. The team uses smart enquiry management tools, integrated CRM systems, and templates that pull in up-todate pricing and availability. But those tools

January 2026

COMPETITION For your chance to win an overnight stay for two, including breakfast and access to Mineral House Spa, simply answer the following question:

What is the average reply time of the meetings and events team at Crowne Plaza Newcastle?

The team believes that everything starts and finishes with people. Every person in the meetings and events department is trained to understand what matters most to planners.

They know availability, layout, and budget are the first questions that need answering, so they’re empowered to respond quickly and confidently.

Crowne Plaza’s teams train continuously, not just on hospitality but on the specifics of the venue. They know every meeting room configuration, AV option, and food and beverage package. That’s why their responses aren’t just fast, they’re accurate to the decimal point.

Cpnewcastlehotel.co.uk/meeting-roomsnewcastle

It might be the geordie spirit, but the team loves to chat! Which means they’re always getting information and it remains relevant, up to date, and at their fingertips.

People, not process

Knowledge is everything

The hotel is super proud that its turnaround time is so consistent, but prouder still that it’s achieved by people who get it. People who know that great events start long before the doors open – they start with that very first fast and accurate reply.

That’s why the hotel’s service model is built around empathy as much as efficiency, due to feedback from planners that have said slow responses don’t frustrate them, they anger them. The goal is simple: to make planners’ jobs easier and to give them the confidence that when they contact they’ll have what they need fast, clear, and correct.

Backed by intention It might sound like small thing – having a 48-minute average response time – but in the world of events, it’s the start of something bigger. It builds confidence, opens conversations, and keeps projects moving.

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Enter online at Hospitalityandeventsnorth.com/ competitions/or by post to JLife Ltd, Unit 7, Gemini Business Park, Sheepscar Way, Leeds, LS7 3JB. Please ensure your entry includes your name, address, daytime telephone number, and email address. The winners will be randomly selected on the closing date: 30th January 2026.

Terms and conditions apply: Prize is non-refundable and cannot be exchanged. Valid for 12 months.

Subject to availability. When entering the competition online you have the option to not be entered in H&E North Magazine and Crowne Plaza Newcastle’s databases in order to be contacted about news, promotions, and special offers. Postal entry data will not be saved. Publisher’s decision is final.

ON LOCATION: DURHAM

Where Heritage Meets Hospitality PHOTO: VISIT COUNTY DURHAM

Visit County Durham tells us why you should consider the county for your next event, whatever the occasion.

Durham is a county with heritage at its heart and where every meeting, conference, or event comes with a story to tell. With its mix of historic landmarks, inspiring landscapes, and warm Northern hospitality, Durham offers unforgettable settings for business events of every scale.

In Durham, everything connects. City, coast, and countryside sit side by side so whether you’re looking for a conference venue steeped in history, a creative retreat in peaceful surroundings, or a modern meeting space with character, it’s all within easy reach. From major summits to strategy sessions and team getaways, you can meet in Durham and find space to think, create, and connect.

Iconic venues Durham Cathedral and Castle, together forming the city’s UNESCO World Heritage Site, provide a truly exceptional backdrop PHOTO: VISIT COUNTY DURHAM

Durham University combines academic excellence with world-class facilities. From modern lecture theatres and purposebuilt conference centres to heritage halls and riverside colleges, the university offers versatile spaces for residential conferences, symposia, and leadership retreats, all supported by expert event teams.

capacity to the heart of the city.

Overlooking the River Wear, the hotel provides one of Durham’s largest dedicated conference and event suites, accommodating up to 400 delegates. With flexible meeting rooms, high-spec AV, onsite parking, and 200+ modern bedrooms, it’s a prime choice for large conferences, multi-day events, and exhibitions.

Delegates benefit from a riverside location within walking distance of Durham train station, the cathedral, and the city’s key cultural attractions.

For those seeking boutique sophistication, Hotel Indigo Durham provides elegant, characterful accommodation and stylish meeting spaces within a beautifully restored historic building, all within walking distance of Durham’s most recognisable landmarks.

Just a short distance away, Ushaw: Historic House, Chapels, and Gardens offers a remarkable venue where heritage, art, and tranquillity meet. Its grand rooms, chapels, and landscaped gardens provide a stunning setting for events that leave a lasting impression.

for your events. Their architectural beauty and sense of occasion inspire reflection and creativity in equal measure, offering delegates an experience unlike any other.

Radisson Blu Hotel, Durham brings contemporary comfort and exceptional

Venues with character and purpose Redhills: Durham Miners Hall is a powerful symbol of the region’s heritage and community spirit. Recently restored to its former splendour, this Grade II-listed building offers distinctive meeting and event spaces filled with history and purpose. Redhills combines cultural resonance with modern facilities – the perfect setting for events that honour Durham’s story of resilience and progress.

In Bishop Auckland, Park Head Hotel brings together contemporary design, flexible event spaces, and boutique accommodation. With stylish interiors, adaptable function rooms, and excellent dining inspired by local produce, it’s an ideal base for team retreats, training days, and small conferences. It’s just minutes from The Auckland Project, where venues such as Auckland Palace, the Spanish Gallery, and Faith Museum now host private and corporate events.

At Locomotion in Shildon, innovation and heritage go hand-in-hand. This unique venue offers a range of event spaces surrounded by historic locomotives and railway heritage – perfect for product launches, exhibitions, and networking events that celebrate innovation and industry.

Distinctive venues across the county Durham’s wider landscape is full of exceptional options for organisers seeking something different. At Raby Castle, historic grandeur meets contemporary comfort.

Its beautifully landscaped gardens, modern event spaces, and artisan dining experiences offer a refined setting for smaller corporate gatherings and exclusive hire. The Bowes Museum in Barnard Castle provides a sophisticated alternative, with its striking French chateau-style façade and art-filled galleries that add a touch of elegance to any occasion.

PHOTO: VISIT COUNTY DURHAM

For large-scale conferences, Durham Cricket stands out. With a modern conference suite capable of hosting hundreds of delegates, complemented by hospitality lounges, private boxes, and panoramic views of the pitch, it’s an ideal setting for many events.

For a truly immersive experience, Beamish – The Living Museum of the North allows delegates to step back in time while connecting in the present. The awardwinning open-air museum offers private and corporate hire across multiple themed spaces – from Edwardian tearooms to 1950s town halls – combining fun, flexibility, and an unforgettable atmosphere.

Connected, compact, and convenient Durham’s location makes event planning effortless. Midway between Edinburgh and London on the East Coast Main Line, the county enjoys fast rail connections, easy access via the A1(M) and A19, and close proximity to Newcastle and Teesside international airports. The compact nature of Durham city means delegates can maximise time and minimise travel by

PHOTO: RADISSON BLU HOTEL, DURHAM

moving seamlessly between venues, hotels, restaurants, and attractions.

PHOTO: THE AUCKLAND PROJECT

More than a meeting destination What sets Durham apart is its character – a blend of heritage, innovation, and warmth.

Delegates can explore centuries of culture, enjoy award-winning food and drink, and unwind amid stunning countryside and coastline. Team building opportunities abound, from outdoor adventures in the Durham Dales to creative workshops, heritage tours, and culinary experiences showcasing local produce.

Through Visit County Durham’s Meet in Durham service, organisers benefit from expert advice, venue coordination, and destination support – ensuring every event reflects the professionalism and hospitality that Durham is known for.

Discover Durham No matter the event you’re hosting, Durham offers the space, setting, and service to make it exceptional. The county proves that business events can be both productive and inspiring and that the best ideas begin in extraordinary places.

Thisisdurham.com/meet-in-durham

January 2026

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State-of-the-art facilities. Historic grandeur.

A place where 21st century needs are met, in surroundings that reverberate with the ambience of six centuries of history.

At Lumley Castle, our experienced coordinators will listen to your brief and assist you as required to deliver a successful event, meeting or conference in our varied and well-equipped event spaces.

0191 389 1111 | www.lumleycastle.com 24

www.hospitalityandeventsnorth.com

DAY IN THE LIFE

Leading a Legacy Jeff Hodgson, General Manager of Lumley Castle, gives us a peek behind the curtain of his role at the hotel.

Running a 637-year-old castle is not your typical hospitality role – but then again, Lumley Castle is far from a typical hotel.

Perched proudly over the County Durham landscape, it attracts guests from around the world seeking history, character, and unforgettable experiences. At the heart of this iconic property is the General Manager Jeff Hodgson whose role blends heritage stewardship with modern innovation.

last-minute event request, or simply lending support during peak periods – flexibility is essential.

to adjust those ideas to suit the castle’s structure. But with creativity and teamwork, we nearly always find a solution.”

Leading a venue like Lumley requires patience, communication, and the ability to adapt quickly: “Our strength lies in our team. They’re passionate, well-trained, and dedicated. When they feel supported, the guest experience thrives.”

High-pressure countdown

A historic milestone

Honouring the past while meeting modern expectations

Lumley Castle began its chapter as a hotel in the early part of 1976. As it approaches its 50th anniversary, preparations are already underway for a year of celebrations: “We’re excited to mark our 50th year with our team and guests alike,” explains Jeff. “Expect special promotions, unique events, and opportunities for people to celebrate this milestone with us.

It’s a chance to honour the castle’s legacy while looking ahead to the future.”

Starting the day with heritage in mind Each morning begins with a simple ritual: a coffee at the desk: “It sets the tone for the day,” Jeff remarks. From there, the day starts in earnest: checking in with the night team, reviewing the previous day’s guest satisfaction scores, and looking over the financials: “These checks give me a clear picture before meeting with the team; consistency and alignment are everything in a business where no two days are the same.”

Planned precision meets medieval mayhem Despite careful planning, Lumley Castle has a way of keeping everyone on their toes. Jeff estimates that about half of his day follows a schedule, while the other half is spent responding to the unexpected.

A repair on a centuries-old staircase, a

January 2026

Balancing heritage with contemporary needs is one of Jeff’s most important responsibilities. Refurbishments are approached with care, enhancing comfort while preserving the castle’s character.

For corporate clients, modern AV capabilities and connectivity are integrated discreetly into historic spaces: “People want the magic of the castle – but they also need the tools to run effective meetings or events. Our role is to deliver both seamlessly.”

Crafting bespoke experiences Collaboration lies at the heart of Lumley Castle’s vibrant events programme. From corporate retreats to the much-loved Elizabethan banquets and murder mystery dinners, Jeff and team work closely with planners to bring visions to life: “The castle’s dramatic spaces offer something special.

We guide planners on using them to their full potential, offering flexibility in menus, décor, and entertainment.”

The grounds are also a standout feature – perfect for senior management getaways, offering privacy, inspiration, and a break from the boardroom. However, working with a historic building does present occasional challenges: “Planners love bespoke ideas, and sometimes we need

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The most intense moments of Jeff’s day occur just before events begin. Final checks, AV tests, catering coordination, and ensuring the arrival experience is flawless all converge in a tight timeline: “Once the event is underway, it’s about smooth service and being available for anything guests or planners need.”

Despite the challenges, Jeff says the rewards are immense: “Seeing guests experience the castle – especially for the first time – is something special, their excitement is contagious. And working with such a dedicated team makes every day fulfilling.”

Looking forward As the castle nears its 50th anniversary as a hotel, Jeff is focused not just on celebrating its past but preparing it for the next 50 years. The hospitality industry is changing rapidly, and Lumley Castle is embracing that evolution: “We’re a seasonal business with constantly shifting demands.

Staying ahead is always a challenge, but embracing innovation is key. AI and emerging technologies are already transforming hospitality. If we don’t adapt, we risk being left behind.”

The vision for the future is clear: combining heritage with modern thinking, expanding the events offering, enhancing guest experiences, and keeping Lumley Castle at the forefront of the region’s hospitality scene: “We’re guardians of the past – but we’re also builders of the future.”

Lumleycastle.com

PROMOTION

Let’s Get It On Durham Events has built a reputation for delivering impeccable technical production – even when the call comes at the eleventh hour.

It’s late on Monday and the phone rings: “Well, it’s a sell-out carol show for 800 people in Durham Cathedral and we need to broadcast it and show it on six TV screens in the venue. Can you help us?

The show starts tomorrow at 5pm.”

In December, you get used to expecting anything when you’re working in events.

But a full cathedral broadcast with less than 24 hours’ notice? That’s when experience, expertise, and a cool head under pressure really come into play. Of course, the show went ahead without a hitch.

Technical Director and Manager James Cummings has built Durham Events into one of the North East’s most reliable, creative, and client-focused event production companies. Dealing with lastminute enquiries alongside the day-today running of the business is par for the course. James has spent over 15 years on the technical frontline, delivering flawless AV for conferences, festivals, and even weddings across the region.

“Not only have we been working hard here in UK, but our strategic partnerships with international brands have seen us taking our work as far as Spain, Bulgaria,

America, even Indonesia,” says James.

At Durham Events, creativity and cutting-edge technology are combined with genuine North-Eastern pride and approachability.

The team doesn’t just turn up with kit – they partner with clients from the very start to make sure every lighting cue, every sound level, and every visual perfectly serves the story they want to tell. Whether it’s a charity sports event for the Children’s Heart Unit Foundation (CHUF), multiple events produced for Durham University’s student societies, or shooting event

photos for leading game maker Ubisoft, Durham Events is equally at home working with major corporations and individuals planning intimate celebrations.

The planning process adapts to each client’s needs: “We use our experience to save time in tight situations, guide decision-making, and handle things in our own way. Or, in the case of a recent launch of a new building for Durham Police, we dive deep into planning – crafting visuals, building detailed proposals, and running collaborative sessions where we break things down as much, or as little, as the client need. You

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don’t have to know the technical details – that’s our job. But every step of the way, you’ll understand the ‘why’ behind every decision.”

The same meticulous care applies whether it’s a 2,000-person conference or an intimate private celebration for 50 friends. From the moment guests walk in under a warm, welcoming wash of light, through heartfelt speeches with crystalclear sound to the high-energy live band and DJ finale, the AV holds everything together. The team’s approach is defined by exceptional event management and

calm, confident problem-solving. As James says: “At Durham Events, the small details aren’t extras, they’re everything,” Picture the scene – the stage is set, the audience is seated, the speakers are ready – and everything works in perfect harmony. The visuals captivate, the sound is flawless, and the atmosphere is electric.

And just like that, it all goes live – this moment is Durham Events’ time to shine.

Durhamevents.co.uk

www.hospitalityandeventsnorth.com

Where Big Big Ideas Ideas Take Take Centre Centre Wicket Wicket Where • Stunning Views Across The County Durham Riverbanks • Ideal For Meetings, Conferences & Celebrations • Free On-Site Parking & Excellent Transport Links • Day Delegate & Bespoke Catering Packages Available

Seamless Sound Stunning Lighting Stress-Free Events Event production, AV, sound systems and lighting across Durham, Yorkshire & the North • Full event production and technical support for weddings, parties and corporate events.

• Professional sound, lighting, staging and screen solutions tailored to your venue.

DURHAM CRICKET EVENTS 0191 387 2876

• Friendly expert team with years of experience, trusted across the North.

events@durhamcricket.co.uk www.durhamcricket.co.uk

durhamevents.co.uk | info@durhamevents.co.uk 07866 583817 Serving Durham, Yorkshire & the North East

Time to Reflect Chair of beam, Louisa Watson, reflects on a positive 12 months and looks ahead to 2026.

I’ve been reflecting on an incredible year as chair of beam. It’s been an honour to lead this dynamic community, and being the first chair from a venue has been even more special – and frightening – at the same time!

Together with the MIA and The Business of Events (TBOE), we submitted 19 new SIC codes to the Department Business Trade for review with the Office of National Statistics.

We are also about to publish Service Charge for MICE best practice guidance, which will sit alongside our Code of Practice currently in review.

This year was about people, and our events programme brought that to life. The Summer Forum was a standout moment: a packed

January 2026

room, lively discussion, and a theme focused on human connection and relationships.

Our All Members Meetings also took on new energy this year, stripped back to meaningful, honest conversations between agents and venues.

Our Leaders Lunches provided space for real-time business reflection in a fastchanging landscape, and the Finance Forum... well, we physically couldn’t fit anyone else in. That kind of demand shows just how hungry our community is for insight and engagement.

We’ve strengthened partnerships with the BTA, MIA, UK Events, TBOE, IACC, and Cvent, expanding our events, amplifying industry

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advocacy, and opening new doors for UK buyers across global venues.

And throughout it all, we continued to raise funds for our charity partner Rainbow Trust Children’s Charity, with more focused fundraising events planned for 2026. beam’s four pillars – resilience, innovation, ethics, and quality – have shaped everything we’ve done. As we head into a new year, our focus remains clear: support our members, elevate the sector, and keep conversations honest, fresh and forwardfacing.

Beam-org.uk

PROMOTION

A New Era

We check out Radisson Blu Durham’s £5 million transformation. surging as guests choose a more design-led stay.

General Manager Stuart Lloyd says the intention is clear, to elevate comfort while keeping a strong sense of place: “It’s about elevating the guest experience without losing our Durham soul,” he explains. The results are already visible, a boost for occupancy, fuelled in part by increased demand from the meetings and events sector.

As County Durham strengthens its position as one of the North East’s most dynamic business and leisure destinations, Radisson Blu Durham is emerging as a flagship venue at its heart. Following a multi-year investment in a £5 million refurbishment programme, the riverside hotel has unveiled a suite of upgraded meeting and event spaces, refreshed premium bedrooms, and major sustainability enhancements, all designed with today’s corporate, conference, and event organisers in mind.

Radisson Blu Durham has played a pivotal role in the area’s rise as an events and business destination for more than a decade, acting not only as one of the county’s largest accommodation providers but also as a consistent partner in some of its most high-profile events, from national flagship conferences to the internationally renowned Lumiere festival.

A riverside hotel reimagined The latest phase of Radisson Blu Durham’s refurbishment centres on the guest experience and reimagined public spaces.

This includes the launch of Jozef’s, the riverside bar and restaurant now earning five-star TripAdvisor reviews and celebrating Durham’s heritage through a locally rooted menu.

All the hotel’s premium bedrooms have been fully upgraded and are delivering record performance across bookings and guest satisfaction. The new Executive Collection rooms feature cosy beds, floorto-ceiling mirrors, mini fridges, Chromecast TVs, and high-spec bathrooms. Uptake is

Flexible, tech-enabled spaces For event organisers, the most significant enhancements lie in the hotel’s upgraded meeting and event facilities. As part of the wider investment programme, Radisson Blu Durham has redesigned its spaces to accommodate large national events, creative showcases, corporate gatherings, and social celebrations all centred around versatility.

The Auger Suite – home to major civic and cultural events like the Lumiere Sponsor’s Supper – has been refitted with enhanced AV, including InstaShare wireless connectivity, allowing seamless hybrid meetings and presentations from any device.

Culture and commerce This adaptability reflects Durham’s evolving identity as a city where: “culture and commerce work together,” says Stuart, an ethos the hotel has long embodied as the official hospitality partner for Lumiere since its first event in 2009. Hosting more than a hundred technicians, artists, and organisers every two years, the hotel is well versed in being a critical operations hub and the extension of your team for large scale corporate events such as GMB and USDAW conferences and Durham Miners’ Gala organiser meetings.

Sustainability as standard Sustainability now underpins every part of the hotel’s offer, a priority for many corporate clients. Radisson Blu Durham is the first Radisson in the UK to introduce refillable, filtered drinking water stations

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across all guest floors and meeting spaces, eliminating an estimated 8,000 to 9,000 plastic bottles per month.

The hotel has also implemented carbonoffsetting for every meeting held on site and is working toward a goal of zero waste to landfill by 2026, aligning with the Green Tourism Silver Award it currently holds.

A destination that delivers more Radisson Blu Durham’s long-standing commitment to local partnerships from St Cuthbert’s Hospice to Durham Women’s FC and Durham Business Group positions it as a hub not only for business but also for the wider community.

For the events sector, this matters. Today’s delegates want more than a conference room: they want meaningful experiences, local connections, and spaces that combine modern comfort with regional character. Durham’s growing national visibility, combined with Radisson Blu’s significant investment and cultural partnerships, offers exactly that.

The city is an increasingly compelling choice for planners looking for a destination that blends accessibility with authenticity and a venue partner capable of delivering both high-quality hospitality and purposedriven event support.

Make your next business event feel less like work.

Contact Events Director Wendy Bryant at events@radissonblu.com Radissonbludurham.com

www.hospitalityandeventsnorth.com

NORTHERN EVENTS INDUSTRY

Northern Powerhouse

Over the past few years, Northern events venues have established themselves as serious alternatives to the capital for major conferences and exhibitions.

NEWCASTLE/GATESHEAD. PHOTO: VISIT ENGLAND

The UK’s events industry emerged from the pandemic stronger than ever, generating over £61 billion annually – with more than half of that from MICE events – according to the UK Events Report. Within this booming sector, the North of England is experiencing a remarkable surge, with venues reporting substantial increases in bookings from events traditionally hosted in London.

Manchester stands at the forefront of this Northern renaissance. Manchester Central welcomed 459,042 delegates to 156 events throughout 2023. Between October and December, visitor numbers surged 132% compared to the previous quarter, with 143,275 attendees across 40 events contributing £35.6 million to the Greater Manchester economy. The Conservative Party Conference alone delivered £20 million in economic value.

49% of the events which took place at the venue in 2024 returned in 2025, including the UK’s largest insurance broking event, The BIBA Conference, MegaCon Live, and Housing, which sees the whole of the UK’s housing sector convene in Manchester.

“We’re seeing a significant shift in the events landscape,” said Manchester Central CEO, Lori Hoinkes. “Businesses are recognising the immense value and vibrancy that Manchester offers. The city boasts a booming economy, a thriving cultural scene, and a business community that wants to embrace new entrants. Event organisers are finding that, by coming to Manchester, they’re maximising their investment, reaching new audiences, and capitalising on the economic LEEDS

growth here.”

Leeds has equally impressive credentials.

The city’s retention of UKREiiF, the UK’s Real Estate Investment and Infrastructure Forum, demonstrates its growing stature. After beating competition from Birmingham, Manchester, and Liverpool, Leeds has secured the event long-term.

The economic impact is considerable: £20.9 million revenue in 2024 with 13,000 visitors. An independent ARUP report states that UKREiiF generated £38.5 million in economic boost between 2022 and 2024.

MANCHESTER

The Royal Armouries and New Dock Hall reinforce Leeds’ position, hosting over 380 national and international events annually with capacity for 2,500 delegates. With substantial investment and ambitious development plans, Leeds’ waterfront area promises to build on its status as a major industry location.

Newcastle and Gateshead are preparing for transformational growth.

NewcastleGateshead Convention Bureau currently welcomes 200-plus events and over 6,000 delegates annually, with

September 2024 alone generating £3.3 million in economic impact. The bureau’s silver award for Best UK Convention Bureau recognises its prestige in attracting business events.

The game-changer arrives in 2026 with The Sage International Conference Centre on Gateshead Quayside. This 12,500-capacity venue – the only facility of its kind between Yorkshire and Scotland – is projected to deliver £99 million per annum in direct investment to the local economy, with an additional £70 million flowing into the hospitality sector. The development, which secured £20 million from the Levelling Up Fund, is expected to attract one million additional visitors annually and create 2,000 jobs.

Several factors are driving this Northern surge. Venue costs in London typically consume 40 to 45% of event budgets, with regional cities offer comparable quality at significantly lower rates. The Greater Manchester Combined Authority allocated £410.3 million in its 2025 to 2026 budget for connectivity improvements, while Manchester’s cultural sector alone generates over £342 million in economic impact.

Investment in facilities continues at record levels. Over three-quarters of UK conference venues invested significantly in 2024, spending an average of £240,000 each, with a fifth investing over £500,000.

This capital investment, combined with improved transport links and growing hotel capacity, positions Northern cities to compete on equal terms with established venues anywhere in the country.

RACECOURSES

Winning Post

Aside from an adrenaline fuelled day of corporate hospitality, there’s a whole host of reasons to make one of the North’s spectacular racecourses the venue for your next event.

Once perceived primarily as sporting venues with occasional corporate hospitality, UK racecourses are repositioning themselves as serious year-round conference and events destinations. Of course, there are few sporting occasions that rival a day at the races for excitement for a team or client.

With an average of just 22 race days annually, racecourses are jumping on the opportunity throughout the year to host an array of diverse events. This availability, combined with significant infrastructure investment and professional events teams, has created a new category of venue that’s increasingly attracting corporate event planners.

This shift isn’t just driven by spare capacity – there’s been a fundamental change in what event organisers are seeking from venues.

The focus now is on immersive, engaging, and experiential event spaces that enable delegates to connect with content, people, and surroundings, moving beyond the traditional ‘four walls and a projector’ approach to conferences.

Racecourses are perfectly positioned to deliver on these new expectations. The panoramic views across historic racing grounds, the sense of heritage embedded in the architecture, and the drama and excitement of the settings create atmospheric backdrops that standard conference centres struggle to match.

These places are imbued with stories, with meeting rooms often named after legendary horses or jockeys. Gathering in venues which have hosted decades – or sometimes even centuries – of sporting history and national

events lends a real sense of occasion to proceedings.

Racecourses typically offer what few traditional venues can: substantial exhibition space, extensive outdoor areas, and flexibility at scale. Hard standing areas can accommodate everything from product launches to outdoor team building activities, while expansive lawns provide settings for summer receptions or festival-style corporate events.

Exhibition halls at major racecourses can accommodate large numbers of delegates, with the ability to section spaces for multiple concurrent sessions or create vast singleroom conferences. This scalability, combined with numerous breakout rooms and hospitality suites, means events can grow or adapt without venue changes – particularly valuable for organisations running annual conferences that fluctuate in size.

Racecourse infrastructure is purpose-built for large-scale events. Thousands of parking spaces are standard, surmounting one of the perennial challenges of urban conference venues. Many racecourses benefit from dedicated or nearby rail connections, while their typical edge-of-city locations provide easy motorway access without the congestion of city centres.

As racecourses have embraced the events industry, they have invested heavily in the technology and amenities that corporate clients expect – state-of-the-art AV equipment, high-speed Wi-Fi throughout, flexible room configurations, and professional event management teams with experience

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coordinating complex, multi-day gatherings.

Racecourses have responded to growing corporate demand for sustainable event spaces. Every Jockey Club venue now has a dedicated ‘green champion’ working to reduce environmental impact without compromising delegate experience. This commitment to environmental responsibility, alongside local sourcing for catering and waste reduction initiatives, addresses a key consideration in venue selection.

Award-winning in-house catering teams can deliver everything from working lunches to formal gala dinners, with menus showcasing regional produce and accommodating all manner of dietary requirements. The hospitality expertise developed for race days – managing thousands of guests across multiple service points simultaneously – translates directly to conference catering at scale.

Racecourses are increasingly capitalising on their vast potential; hosting concerts, family days, and gourmet food festivals, attracting diverse crowds aside from traditional racing enthusiasts. The same teams that coordinate top level race meetings bring formidable logistical expertise to these varied events, ensuring smooth operations whatever type of event it may be.

Racecourses aren’t merely filling calendar gaps between race meetings – they’re establishing themselves as destination venues, offering experiences that resonate with modern event attendees while delivering the practical infrastructure that professional events demand.

Unique venue for outdoor events, meetings, conferences, dinners and celebrations Ideal location close to the A1 and Scotch Corner Ample FREE on-site parking Bespoke packages tailored to suit your needs

WWW.CATTERICKBRIDGE.CO.UK | 01748 811478 INFO@CATTERICKBRIDGE.CO.UK

Winner!

Congratulations to Phil Greenwood who won a night’s stay for two with dinner and breakfast included at Clayton Hotel Birmingham!

January 2026

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PROMOTION

Green Light Chester Race Company is pleased to announce planning permission for a proposed landmark project at Chester Racecourse.

As the world’s oldest operational racecourse, Chester Racecourse has stood as a symbol of excellence and prestige since 1539. But beyond the thundering hooves and celebrated social calendar lies a versatile, world-class event venue that’s redefining business in the North West.

With 14 unique spaces on-site – ranging from historic suites to restaurants designed to inspire and impress – Chester Racecourse offers a compelling blend of tradition and modernity. Whether you’re planning a c-suite strategy session, a 400-delegate conference, or a regionwide trade show, this venue adapts to your ambition. And now, a new landmark project will expand that potential, delivering future-ready facilities designed to meet the evolving needs of organisers and delegates alike.

The permission covers proposals for a new year-round hospitality building designed to accommodate up to 1,000 guests, as well as a state-of-the-art facilities hub on Saddlery Way. The plans outline approximately 5,000 sq. metres of development across two sites, with the intention of supporting the future ambitions of Chester Racecourse as a leading venue for racing, hospitality, and events.

The scheme includes a hospitality building, designed by Kay Elliott, that is intended to provide a contemporary space for guests and potentially support Chester as a destination for conferences, exhibitions, and major events. The proposals also incorporate a series of suggested infrastructure improvements to the Roodee, such as enhanced drainage systems, and aim to achieve a ‘BREEAM excellent’ sustainability rating, reflecting Chester Race Company’s ongoing commitment to environmental responsibility.

hospitality building) and Lovelock Mitchell (architects for the Saddlery Way facilities hub), working in collaboration with Ramboll (structural and MEP engineers), Thornton Firkin (cost consultants), Ridge & Partners (BREEAM advisers), Fenix Heritage, Kingdom Ecology, Axis (transport), GroundSolve (geotechnical engineers), and Clayton Property (project manager and planning consultant). Further updates will be shared as the project develops.

Chester-races.com

Additionally, permission has been granted for a facilities hub on Saddlery Way, designed by Lovelock Mitchell. This complex is planned to bring together essential operational and support functions, including offices, catering facilities, maintenance and storage areas, and staff amenities, with the aim of enhancing efficiency and modernising back-of-house operations at the racecourse.

Louise Stewart, Chief Executive Officer of Chester Race Company, commented: “We are delighted that planning permission has been secured for this project. This represents a significant step in our ambition for Chester Racecourse and the benefits it can bring to the city.

The plans offer the potential for first-class facilities, modern infrastructure, and sustainable design for the future. While this is a major milestone, we recognise that there is still much work ahead to finalise the proposals and achieve board approval, which will be essential to move forward successfully.”

The proposals have been shaped by a team of experienced professionals, including Kay Elliott (architects for the

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www.hospitalityandeventsnorth.com

UNIQUE Q EVENTS AN ICONIC VENUE

B O O K YO U R E V E N T N O W

SCAN ME

TO FIND OUT MORE

Bella Italia With the Winter Olympics arriving in February, Milan and Cortina offer the perfect blend of metropolitan sophistication and mountain majesty for your next international event.

The eyes of the sporting world will turn to northern Italy when the Milano Cortina Winter Olympics brings together urban glamour and alpine grandeur across one of Europe's most spectacular regions.

Taking place from 6th to 22nd February, these games mark the first Olympics to officially be co-hosted by multiple cities, with Milan handling ice events while Cortina d'Ampezzo and surrounding mountain venues host the snow sports. This unique partnership offers opportunities for event planners looking to capitalise on world-class infrastructure, newly upgraded facilities, and the international spotlight that accompanies the Winter Olympics.

Whether you're planning a conference in the fashion capital or a mountain retreat in the Dolomites, these destinations offer something truly special.

Delegates can reach Milan via three airports: Malpensa (the main international hub, 50 minutes from the centre), the more central Linate serving European routes, or budget-friendly Bergamo. From Milan, Cortina d'Ampezzo is accessible via Venice Marco Polo airport, with regular bus services making the journey through stunning mountain scenery.

Milan As Italy's business capital and global fashion powerhouse, Milan seamlessly combines historic grandeur with cuttingedge contemporary style. The city centre is easily walkable, with iconic landmarks clustered around the magnificent Gothic Duomo

cathedral – one of the largest churches in the world – and the elegant 19th-century Galleria Vittorio Emanuele II shopping arcade.

Radisson Blu Hotel, Milan features 250 bedrooms and 13 spacious meeting rooms accommodating up to 250 delegates.

Each meeting room benefits from natural daylight through floor-to-ceiling windows and comes fully equipped with complimentary Wi-Fi, screens, and projectors. The hotel's strategic location makes it perfect for delegates who want easy access to Milan's business districts and cultural attractions.

For those seeking luxury with a view, Armani Hotel Milano offers an unforgettable setting for corporate events.

The multifunctional meeting room in the Armani Business Centre spans over 200 sq. metres, while smaller boardrooms provide intimate spaces for private meetings. The spectacular seventh-floor terrace boasts magnificent views over the city skyline and serves as an ideal location for exclusive receptions. Delegates can stay in any of the hotel's elegant rooms and suites where Giorgio Armani's signature style meets modern comfort.

of great maestros including Verdi and Toscanini.

For art enthusiasts, Leonardo da Vinci's The Last Supper at Santa Maria delle Grazie remains one of the world's most soughtafter cultural experiences (advance booking essential). The Brera district offers a more intimate slice of Milanese life, with its narrow streets lined with boutiques, galleries, and traditional cafés. When it's time to unwind, Milan's famous aperitivo culture comes alive at sunset – the ritual of pre-dinner drinks with complimentary snacks is quintessentially Milanese. The Quadrilatero d'Oro (Golden Quadrangle) showcases the city's fashion credentials with flagship stores from Gucci, Prada, and Versace lining Via Monte Napoleone and surrounding streets.

Things to do Milan's treasures are concentrated in its historic centre. The Duomo cathedral dominates Piazza del Duomo – delegates can take the lift to the rooftop terraces for breathtaking views across the city's marble spires and the golden Madonnina statue. Just steps away, the Galleria Vittorio Emanuele II connects the Duomo to Teatro alla Scala, one of the world's most famous opera houses. The theatre's museum houses an extensive collection of costumes, instruments, and portraits

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www.hospitalityandeventsnorth.com

AWAY DAYS

Cortina d'Ampezzo

Things to do

Nestled in the heart of the Dolomites UNESCO World Heritage Site, Cortina d'Ampezzo has earned its reputation as the ‘pearl of the Dolomites’. This picturesque mountain town previously hosted the 1956 Winter Olympics and returns to the world stage this year. Surrounded by some of the most dramatic peaks in the Alps – including Monte Cristallo and Tofana di Mezzo – Cortina offers 120 km of perfectly maintained ski slopes and an atmosphere of alpine tradition with Italian elegance.

In winter, the three ski areas – connected by a free ski bus – offer runs for all abilities, with 95% of slopes equipped with artificial snow systems ensuring excellent conditions from late November to early April. The Tofana Olympia run holds a special place in skiing history as an Olympic venue.

Grand Hotel Savoia, a Radisson Collection Hotel, stands as a timeless landmark constructed in 1912 at the cultural heart of Cortina. The hotel offers the largest meeting facilities in the Ampezzo region, fitted with state-of-the-art AV technology.

The Dolomia room is a standout space at 290 sq. metres, enjoying wonderful natural light and accommodating up to 300 delegates seated or 450 standing.

The Enrosadira room provides a more intimate setting for up to 110 people. With 103 bedrooms across the main building and additional lodges set in the 840-acre estate, delegates can choose between traditional hotel accommodation and more spacious lodge options. The hotel has hosted events for major companies thanks to its ideal setting for gala dinners, product launches, and team building experiences.

For delegates seeking memorable experiences beyond the slopes, the dramatic Cinque Torri mountain group provides spectacular hiking and rockclimbing opportunities, while the Lagazuoi Open Air Museum offers fascinating journeys through World War I trenches and tunnels. The cable car to Mount Lagazuoi reaches the summit in just three minutes, where visitors will find one of the most panoramic terraces in the Dolomites.

The town centre itself is well worth exploring, with Corso Italia offering fashionable boutiques, modern shops, and top-quality restaurants. Lake Sorapiss, with its striking turquoise waters, makes for an unforgettable excursion during the warmer months. Cortina's 1,300 km of Nordic skiing trails ensure cross-country enthusiasts are equally well catered for.

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Whether your delegates are energised

by Milan's cosmopolitan buzz or drawn to Cortina's mountain tranquillity, the location provides the perfect backdrop for a truly memorable event that combines Italian sophistication with world-class sporting heritage.

SUPPLIER

Showcase

PROMOTION

Whether it’s for client meetings, training workshops, or conferences and events – travel is a necessary part of business life for any growing organisation. But if you take the train and regularly book through one of the well-known travel management platforms, you’ll likely incur significant booking fees or credit card charges – and managing everyone’s travel can be an admin nightmare.

With sustainability at the forefront of everyone’s minds, as well as being a key driving factor in employee engagement, CO2 emissions make car travel a no-go for most socially conscious businesses.

Thankfully, London Northwestern and West Midlands Railways has a simple solution.

You can find the cheapest rail fares and avoid those sneaky hidden extra charges by using Just Business – the free online platform for booking and managing business train travel.

One of the company’s most valued customers has done just that and, after crunching the numbers and analysing data, the team couldn’t be happier with the results. This company made 772 train journeys in a year. If employees had travelled by car for each of these journeys, the business would have produced a whopping 25.6 tonnes of CO2 emissions – that’s the equivalent of six return flights from London to Australia!

By booking rail travel with Just Business, the customer generated just 5.4 tonnes of carbon emissions – almost five times less than travelling by road. What’s more, the company has been able to save £1,000 worth of booking fees, compared to if it had booked with another travel management platform.

There’s no need to search around for the cheapest tickets either. Just Business can guarantee the lowest available end-toend fares across all operators – with no fees, no contracts, and no minimum term.

The platform is easy to navigate, gives full visibility of all available fares, and all ticket types can be made available depending on your own policies.

On Track

Just Business. With travel costs charged directly to the business, there’s no need for employees to keep paper receipts or claim expenses. E-tickets are also sent directly to their inbox, so they don’t need to queue or print tickets when they get to the station.

Admins have access to all travel booking data and reporting tools in one central place, keeping you in control at all times.

There is also access to sustainability reports so you can track your company’s travel related carbon footprint and compare it against other modes of travel.

Unlike with other travel management platforms, you’ll benefit from a personalised service with the friendly helpdesk. London Northwestern and West Midlands Railways has real human beings on hand to help with any questions or requests: “As well as being completely free to access, our helpdesk prides itself on its super speedy turnaround time for replying and solving queries,” says the company’s Business-to-Business Fulfilment Manager who works on the Just Business helpdesk.

“You won’t need to wait three to four days for a reply because we aim to get back to you within the same day. Our dedicated team is there to support you with all your business train travel needs, no matter how big or small they are.”

Signing up to Just Business couldn’t be easier. You’ll be sent a short set-up form where you can provide your company details, payment information, and account preferences. You’ll then need to give details of who in your organisation will have access to book travel, and who you’d like to have admin rights. When you’re happy to go live, login details will be sent to all users and they can start booking their rail travel straight away.

If your organisation is looking for a more straightforward, cheaper, and sustainable way to travel, email victoria.harris@wmtrains.co.uk or emma.bates1@wmtrains.co.uk

Plus, there are many other benefits to using January 2026

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How London Northwestern and West Midlands Railways helped one business save booking fees and CO2 emissions with its Just Business platform.

AV

Intelligent AV AI is rapidly reshaping many aspects of the events industry and is beginning to make waves in the AV sector. With tighter budgets and delegate expectations rising, event organisers are constantly looking for ways to deliver personalised experiences while keeping costs to a minimum. AIenhanced AV is emerging as an effective solution – one that not only improves the quality of an event but also enhances engagement.

Traditionally, AV teams have relied on human observation and pre-planned cues to adjust their systems. AI is now enabling a far more fluid approach which allows AV setups to become dynamic and continuously adapt and respond to logistics, timing, and the emotions of delegates.

As Jade Ball, Head of Events at BI WORLDWIDE, notes: “AI is beginning to play a larger role in AV for events, giving planners the ability to respond to audience needs in real time. Tools such as sentiment analysis and facial recognition give planners real-time insight into how delegates are feeling, which means lighting, sound, and even content intensity can be adjusted on the spot. This creates environments that feel calmer and more inclusive, and it helps maintain engagement throughout the day.

We find out how AI in the AV world is making events more accessible and inclusive.

“Ethics remain a priority, however. Any biometric tracking must be anonymous and transparent, and attendees should understand how their data is used.

When applied responsibly, AI-driven AV can support wellbeing without adding unnecessary cost. Many of the most effective interventions, like adaptive lighting or immersive soundscapes, can be achieved by using existing AV creatively.

“As budgets tighten, AI offers planners a way to balance cost pressures with the need to deliver meaningful experiences, ensuring technology actively improves how people feel and engage throughout the event.”

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Perhaps one of the most exciting applications of AI in AV is the creation of environments that promote inclusivity for all delegates. AI-supported systems can often automatically trigger changes such as softer lighting to create a calming atmosphere, adjusted sound levels to reduce sensory stress, more energised visuals or audio during periods of low engagement, and content pacing that shifts to match attendee focus levels. These adjustments help to make events even more accessible to neurodiverse delegates and those sensitive to sensory overload.

AI can also be used to provide accurate speech-to-text, text-to-speech, and language translation. Real-time captioning supports those with hearing impairments, automated translation broadens reach and supports international delegates, and AI voice assistants allow content to be delivered in multiple formats without additional presenters or costly equipment.

A common misconception is that AI-driven AV requires expensive new hardware. In reality, many gains come from software layers added to equipment already in use in cameras, microphones, lighting rigs, and DSP-controlled audio systems. AI can orchestrate these elements more efficiently and creatively, helping teams do more with what they have. Event organisers also benefit from AI-driven automation as it reduces manual labour, speeds up setup, and minimises the need for on-the-fly troubleshooting.

While these technologies may be useful and powerful, they’re only as good as the crew behind them. The evolution of AI in AV signals a future where technology enhances the creative instincts of event profs without replacing them. When meaningful engagement is the currency of successful events, AI-powered AV offers a practical way to deliver deeper and more responsive experiences.

www.hospitalityandeventsnorth.com

Luxury Corporate Events | Private Parties | Weddings ultraproductions.co.uk | events@ultraproductions.co.uk | 01625 682 862

PROMOTION

Open to Interpretation Specialist audio visual supplier, AV Department (AVD), provides the best in the fields of microphone systems, simultaneous interpretation, hard of hearing, and tour guides. AVD is the preferred supplier to the major conference centres in Scotland and many companies throughout the UK. Considering how AI can contribute to interpretation solutions, AVD consulted an AI chatbot. The AI noted its plus points of being cost effective, scalable, fast, and accessible. It also recognised its own inefficiencies of nuance, context, accuracy, lack of flexibility, and total dependence on a good internet connection.

PLASTIC FREE

It also highlighted that it can be easily thrown off by poor audio quality (background noise or weak microphones), regional accents, and speakers talking too fast or interrupting each other.

A hybrid approach is recommended: 1. Interpreters in booths for your keynote plenary speeches and high-value panels where context, tone, and cultural sensitivity are critical.

01904 449620 roger@wowgrass.com www.wowgrass.com

2. AI for breakouts, internal communications, live captions, and translations for more languages where budget and scale are concerns.

Quality audio-visual equipment and technical support services for events in the Sheffield City Region

Human interpretation is still the gold standard. This is what AVD specialises in. The company can look at AI for you but ultimately there is no guarantee and no liability with it.

Conferences d Civic Occasions d Formal Occasions & Banquets Official Ceremonies d Royal & VIP Visits Lectures & Demonstrations d Meetings & Debates

If you are using AI, get the basics right.

Make sure the venue can dedicate an internet connection to your event.

Connection should always be wired, not Wi-Fi. Talk to the technical team directly, don’t just take the sales teams reassurances, and use a microphone discussion system to provide the audio.

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January 2026

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AV

Higher Level Managing Director of Rise AV, Rachael Hamilton, is helping to empower women in leadership roles in the AV industry.

Rise AV didn’t begin as a standalone idea, it was born from a decade of work, vision, and frustration. Rise was created almost ten years ago by Sadie Groom, who launched the organisation into the broadcast world after spending far too long as the only woman in the room. Working in PR meant she was constantly spoken down to, underestimated, and subtly diminished.

She even became a business owner and launched a marketing agency, now 26 years strong, yet this didn’t change how she was treated. That mission shaped Rise into a global force that has now mentored more than 1,000 women and has a strong community of over 4,000.

When Sadie told me she wanted to bring mentoring into AV, she asked if I would help shape it. She knew the industry needed change, and she knew I understood the lived reality of the barriers women face. We created Rise AV because the AV sector wasn’t just struggling with diversity – it was facing a looming talent crisis. By 2026, the industry will face a shortfall of 2.3 million skilled workers, yet women make up just 9% of the global AV workforce, and only 2% in technical roles.

The Rise AV mentoring programme is a free, six-month initiative designed to support and empower women across the commercial AV, live events, and production technology sectors. Whether the women are just starting out, a few years into their career, or an experienced professional looking to refine their skills, the programme provides a structured, personalised path to accelerate their growth.

Participants emerge with greater clarity about their career paths, enhanced confidence, expanded networks, and

practical skills to position themselves for new opportunities. Beyond professional development, the programme fosters a sense of belonging and advocacy, helping women thrive and stay in an industry that’s traditionally been male dominated. It’s more than mentorship; it’s a transformational journey designed to empower women to grow as leaders.

senior women leaders in the AV industry.

Participants gain the skills and confidence to lead with authenticity, communicate with impact, break internal barriers, navigate real-world challenges, and lead with resilience. They develop practical tools to manage teams, resolve conflict, drive performance, and influence across complex AV organisations.

We carefully match mentors and mentees based on the needs identified in a detailed application form. Even the most experienced mentors might not be matched immediately if their skills or background don’t align with the current mentees’ goals. This approach ensures that every mentoring relationship is productive and transformative.

It combines virtual and in-person experiences, expert mentorship from seasoned AV leaders, and real-world challenges that allow participants to immediately apply their learning to business-relevant problems. Each participant leaves with a personalised leadership development plan, a toolkit of actionable strategies, access to a powerful cross-industry network, and ongoing support to continue their growth.

I want to fundamentally shift the AV landscape. By creating a pipeline of confident, capable women leaders, we’ll see more diversity in decision-making, stronger teams, and faster innovation.

My hope is that in a few years, it won’t be unusual to see women leading major projects, shaping strategy, or running entire divisions.

Mentorship is powerful, but leadership development will change the face of the industry, and that’s exactly why we created Rise AV Elevate. This programme is incredibly close to my heart because I know firsthand what it feels like to manage teams and step into leadership without being trained. Elevate was designed by AV women, for AV women, to ensure that no one else struggles the way I did.

We hope participants of our programmes leave knowing their voice matters and that they can trust themselves to be heard, lead with authenticity, and know that showing vulnerability is not a weakness. If everyone walks away with that, we’re shifting the culture one person at a time.

Rise-av.com

This programme is a high-impact, sixweek leadership development initiative specifically for women who are already making an impact, stepping into leadership, or leading without the tools or support to do so confidently. Its mission is simple: to build the next generation of

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FEATURE

ALL PHOTOS: PAUL CLARKE PHOTOGRAPHY

As Elevate marks its 10th birthday, the organisation is making its first move outside London with the launch of Elevate North.

ELEVATE CELEBRATES ITS 10TH BIRTHDAY AT PROTEIN STUDIOS IN SHOREDITCH

Going Up! Founded in 2015 and led by Melissa Noakes, Max Fellows, and Peter Kerwood, Elevate, a free mentoring and community programme for event professionals, emerged from the observation that the events industry lacked adequate personal development support. A decade later, over 2,500 people have been through the programme, with intake more than doubling in the last two years.

The programme offers far more than traditional mentoring. Members gain access to monthly inspiration sessions, a podcast series called Just One Thing, one hour mentoring for specific challenges, and specialised groups including a mothers’ network supporting mothers in events to thrive personally, professionally, and everything in between.

Elevate marked its 10th birthday in November at Protein Studios and just weeks after the celebrations, 80 event professionals gathered at Co-op Live in Manchester for the inaugural Elevate North meet up: “It was a great turn out on a rainy day – loads of people came and wanted to find out more, which says to me that there’s a need,” says Peter. The new initiative is being led by a team of Elevate ambassadors based in Manchester and Liverpool: Becci Thomson from Co-op Live, Mike Linford from the Asembl Group, Joseph Charlton from Planit, Keeley Rogers from Nexus, and Lauren Mucklow from What She Said.

“For 10 years Elevate has been transforming lives and careers in the events industry and we are so excited to be part of its next chapter in the North,” said Becci Thomson. The launch event featured keynote speaker Louisa O’Connor, Founder of Seen Presents. Quarterly gatherings will continue at Co-op Live, and the expansion is just beginning: Elevate is preparing to

January 2026

launch in both New York and Sydney, with announcements expected this year.

In 2024, Elevate launched Elevate NewGen, a programme supporting underrepresented young people aged 18 to 25 entering the industry. Led by Peter and Growth Strategist Evie Manuel, it addresses barriers to entry with comprehensive support. NewGen offers intensive support tailored to young people’s needs: virtual training sessions explaining how the industry works, guidance on job roles, interview technique coaching, CV development, and paid work experience with travel bursaries.

Key to Elevate’s success is the enthusiasm of its participants: “What makes it so special is that no one is trying to get any money out of this. All the mentors are unpaid, everyone’s a volunteer, we’re all driven by the visible impact on careers.” Peter adds.

The programme has created a culture that actively counters the competitive nature often associated with the events industry. By bringing together professionals from agencies, venues, brands, and freelance backgrounds, Elevate has built a community where collaboration is prized over competition.

With registrations for the 2026 programme now open, Elevate is experiencing phenomenal demand. The organisation invites anyone passionate about shaping the future of the events industry to apply as a mentee, mentor, or both.

Elevate has created something that goes beyond networking or professional development – a genuine community where generosity, kindness, and mutual support are embedded in the culture.

Elevateme.co

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THE ELEVATE NORTH LEADERSHIP TEAM (FROM LEFT TO RIGHT) JOSEPH CHARLTON, LAUREN MUCKLOW, BECCI THOMSON, KEELEY ROGERS, AND MIKE LINFORD

TEMPORARY STRUCTURES

Flexible Friends Roder UK discusses how temporary structures offer a sustainable flexible solution for venue expansion.

Across the events industry, the conversation about sustainability is becoming more and more prevalent. The team at Roder UK sees how this can leave venues feeling out of their depth, especially when looking ahead to expanding their operations or increasing capacity.

and environmental performance. Modern structures are now offering sustainability benefits that rival, or even outperform, permanent architecture. There are a few key reasons for this…

Venues are being hit with pressure on all fronts: growing demand for larger audiences, an expectation of environmental consciousness, and rapidly rising running costs. This cocktail of considerations makes adding space and functionality to your venue truly challenging. When the costs, planning requirements, long timelines, and poor sustainability outcomes of traditional construction seem unfeasible for many, it’s time for the industry to consider other solutions, with faster, more flexible, and environmentally friendly ways to increase capacity without the commitment of permanent construction.

Aluminium frames and PVC cladding used in high-quality structures are designed for reuse and recycling at the end of their life cycle. This circular approach significantly reduces waste compared to permanent extensions, which often require carbonintensive materials and demolition work.

Flexibility and sustainability One of the defining advantages of temporary structures is their versatility. Built using modular aluminium frames and PVC covers, they can be scaled to suit a range of capacities and site footprints, making them suitable for anything from intimate hospitality suites to large-scale conference spaces.

Unlike permanent extensions, which typically require months of planning and disruption, temporary structures can be deployed quickly and efficiently. Their modular nature allows them to adapt to everything from seasonal demand to special events or venue growth, all without the long-term environmental and financial implications associated with traditional bricks-and-mortar expansion.

1. Recyclable, modular components

2. Improved thermal efficiency The most transformative advances have come from insulation technology. Roder’s own testing has highlighted just how substantial the improvement can be. The company erected two structures sideby-side and heated them to the same temperature over a 60-hour period. One featured standard PVC cladding, the other used insulated PVC walls and roofing. The result was striking: the insulated structure demonstrated a 54% energy saving over the test period.

This data has become a key component of Roder’s consultation process with venues.

Improved insulation meaningfully reduces heating and cooling requirements, slashing emissions and lowering long-term running costs.

3. Soundproofing benefits Another often overlooked advantage is acoustics. Enhanced insulation provides valuable sound control, minimising both external noise entering the venue and internal noise escaping; a major benefit for organisers managing concurrent events or late-night entertainment.

4. Solar integration The sustainability features of the future are really exciting, and not too distant.

Roder has successfully trialled flexible solar panels integrated into the roof structure of its temporary buildings, offering onsite renewable power. These panels are becoming increasingly cost-effective, and adoption across event sites and venues is expected to rise.

A greener path to growth Demand for adaptable, energy-efficient event spaces is growing all the time, and temporary structures offer low-cost alternatives to permanent extensions, with rapid deployment, long-term flexibility, and, thanks to modern advances, outstanding environmental performance. For venues looking to expand capacity sustainably, temporary structures are a forward-thinking investment that aligns with the industry’s drive toward efficiency, resilience, and responsible growth.

Roderuk.com

Along with this flexibility and speed, temporary structures serve as an environmentally conscious option, both during the process and in the running costs once the structure is established. While the industry has used temporary structures for decades, the last 10 to 15 years have seen a significant shift toward energy efficiency

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www.hospitalityandeventsnorth.com

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WELLBEING

s y a w l A Adapting Senior Events Specialist at Bright Events, Karen Edwards, gives a peek at the clipboard of a freelancer.

When we talk about freelancing, rarely do we think about the person involved. From the outside, we see freelancers enjoying a life of freedom, flexibility, variety, control, and unlimited growth and often a worklife balance which is great for health and wellbeing. We probably don’t give too much thought to how freelancers effortlessly navigate the world of new clients, venues, teams, even countries, and the many challenges they face.

Freelancers are simply expected to fit in and adapt to their new environment, but invariably it’s a more challenging task.

Starting a new contract is a mixture of first day nerves and excitement, there is no comfort zone. The client is confident that you can do the role, and they have met you either in-person or online, so will hopefully have got a sense of your personality beforehand. But until you start work you just don’t know whether you’re the right fit.

Preparing for these first day experiences for me is in three parts…

Reflecting on past client conversations Go back on the conversations and meetings, think about tone, how you felt at the time, and what the client is looking for from you and the project.

Setting boundaries and sticking to them Make it clear from the outset what your boundaries are – this will build trust and respect with the client. Your boundaries need to mirror what you need to be you and work to your full potential for the client.

Giving yourself a pep talk This helps to eliminate any doubt you might have. The client has asked you to fill this role,

January 2026

47

so they are confident that you can do it. Take a look back at your experience and know that you are more than capable of doing the role.

The majority of freelancers settle into their role with ease and go on to deliver incredible events, but what if the overwhelm of a new contract is too much and you find yourself lacking in confidence, not fitting in, and – worst of all – not wanting to do the job you love?

This is when reaching out to your network is essential as they can offer guidance and honest, straightforward advice about your current situation. Someone you know may have firsthand knowledge or experience of what you’re going through and your family and friends can always offer support and a sympathetic ear. Ultimately, you want to be able to talk to your client about how you are feeling and where any issues lie – they will want to understand how you are feeling.

If you feel you can’t talk to them, then this could be a sign that this role is not for you.

Remember, you are not navigating this freelancer life on your own, there is a network of likeminded freelance professionals who are willing to listen, share, and offer advice.

There are also plenty of industry organisations such as Stress Matters, Event Well, and NOWIE who are a fantastic source of advice as well as being safe spaces to chat.

Freelancing is such a great option for so many people – you get to experience a wide variety of events, multiple clients, different countries, and endless cities, all while having freedom, flexibility, and choice. For the right people, this truly is an adventure and privilege.

Connecting the Dots Fresh from the Event Tech Summit, Vanessa Lovatt speaks to us about data-driven events, the personalisation puzzle, and why collaboration trumps competition.

As technology advances at an unprecedented rate, the events industry struggles to keep pace. Vanessa Lovatt, Founder of tech buying community Event Tech World, is on a mission to close that gap. With 20 years in the B2B events industry, she has witnessed the growing chasm between available technology and industry adoption: “We are absolutely brilliant at people management and process but we’re not very good at tech, and most businesses grow through people, process, and technology. The tech piece is a big gaping hole in the growth potential of the industry.”

Identifying this issue led to the creation of Event Tech World, a free mentoring community dedicated to making event professionals more competent with technology. Since its first meetup last July, Event Tech World has grown organically around peer-to-peer knowledge sharing: “Tech is exploding in the events industry faster than we probably need it to. There are some amazing tools popping up, but the knowledge and awareness of them is incredibly low.”

She illustrates this with a striking example – the head of an events business hosting 5,000 people was manually matching attendees for meetings through spreadsheets: “Sometimes that’s budget led, but very often it’s knowledge. They just don’t know what’s out there to help.”

Personalisation stands out as both the industry’s greatest aspiration and most elusive goal. At a recent Event Tech Council meeting, Vanessa asked 12 senior budget holders for real examples in action: “Truth be told, they didn’t really have much

to share. There’s a lot of desire, but not much know-how on how to do anything really meaningful.”

The challenge requires striking a delicate balance: “You need technical competency and creativity. An event team might be really creative, but they don’t have the technical ability to deliver it, or they can deliver technically, but haven’t mastered being very creative or engaging.”

Vanessa identifies data as: “Probably the most exciting part of event tech today.” The amount of data available has exploded, yet she estimates only 20% of useful data is being utilised: “This represents nothing but opportunity.” Applications range from behavioural insights at exhibition booths to intent data revealing which sessions attendees participated in: “It’s going to take a step change in how people are prioritising this data. But I think it’s very exciting times for what we can do.”

Meanwhile, certain technologies are capturing attention. Post-event content tools like Voxo, Snapsnight, and Rozie Synopsis ingest microphone feeds to create summaries within minutes. Photo-sharing platforms such as Premagic, Memento, and Kampfire use AI to recognise and package photos for social sharing.

seeing that happen, and it’s glorious.”

Through digital demo drop-ins, where suppliers present 12-minute demos, even competitors benefit: “Suppliers need to pull their socks up a little bit, because it is their job to know what their competition is up to.”

A central theme Vanessa returns to is using technology purposefully: “I don’t use a lot of tech for my own events because I don’t need to. You’re much better off using a couple of things well, or one thing really, really well.”

Vanessa has plans for Event Tech World to expand. A paid membership tier will be introduced, though it won’t be a barrier to participation: “For me, it’s about quality over quantity. It’s more important to have the right people in the right conversations than 100 people coming together just because it sounds big.”

As the industry grapples with rapid technological change, the mission remains clear – ensuring that the buy side and supply side speak the same language: “We’re all about helping people and making the industry better for everyone.”

Event Tech World offers free membership at Eventtechworld.com

An impressive aspect of Event Tech World’s growth has been the collaboration it fosters. The Chatham House rules create a safe space where insights are shared: “People aren’t getting support from their workplace, so they’re looking elsewhere.

They see that the more they share, the more their peers share with them. I’m

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www.hospitalityandeventsnorth.com

EVENT TECH

Pocket Rocket The Cvent mobile app delivers AI-powered personalisation, real-time engagement, and seamless networking capabilities directly to iOS and Android devices.

In an era where mobile-first experiences are expected, Cvent has developed a mobile app that serves as the command centre for event participation. Available on both the App Store and Google Play, the Cvent Events app brings the full power of the company’s Attendee Hub platform to smartphones and tablets, enabling organisers to deliver professional event experiences that can be accessed from anywhere.

The app addresses the most significant change in event behaviour: attendees increasingly rely on their mobile devices as the primary tool for navigating conferences, connecting with peers, and engaging with content. Rather than juggling printed programmes and business cards, delegates now manage their entire event experience through a single, intuitive mobile interface.

way around unfamiliar conference centres, locating specific session rooms, exhibitor booths, and amenities with ease. For multibuilding venues or sprawling exhibition halls, this wayfinding capability proves invaluable for maximising networking opportunities.

Engagement tools enable real-time interaction throughout events. Its users can participate in live polls and Q&A sessions directly from their seats, with responses appearing on stage screens within seconds. Gamification features encourage exploration and interaction, with leaderboards and challenges driving attendees to visit sponsor booths, attend specific sessions, or complete networking activities.

Interactive venue maps use GPS functionality to help delegates find their

January 2026

The app’s multilingual functionality makes it ideal for international events. Content automatically adjusts based on device language settings, supporting 18 languages and ensuring attendees can navigate events in their preferred language. This capability eliminates language barriers that might otherwise limit participation or networking opportunities.

Pre-event engagement begins the moment the app is downloaded. Organisers can share speaker line-ups, session details, and sponsor information days or weeks before the opening session, building anticipation and helping attendees plan their time strategically. Discussion groups allow for connections with peers before arriving onsite, establishing relationships that deepen during in-person interactions.

At the heart of the mobile app lies CventIQ, Cvent’s AI-powered personalisation engine.

This technology transforms the attendee journey by delivering intelligent session recommendations, personalised daily summaries, and networking suggestions directly to mobile devices. The system analyses user behaviour and preferences to highlight relevant content, helping delegates make the most of their time at even the largest conferences.

The app’s agenda-building capabilities exemplify mobile-first design. Attendees can browse the full event programme, add sessions to their personal schedule on the fly, and receive push notifications when sessions are about to begin. The interface respects capacity limits and specialised access requirements, preventing doublebooking and ensuring users only see sessions available to their registration type.

Real-time updates mean last-minute room changes or speaker substitutions reach attendees instantly.

networking recommendations analyse profiles and interests to suggest relevant connections, helping to identify peers with complementary expertise or shared goals.

Contact exchange features modernise the traditional business card swap, allowing users to scan QR codes or share digital profiles with a tap.

Post-event, the app continues to deliver value long after the closing session.

Attendees retain access to video on demand content, discussion groups, and networking connections, allowing them to revisit key presentations or continue conversations started during the event.

This ongoing access transforms single-day conferences into extended learning and networking opportunities.

One of the app’s strongest features is its networking capabilities. One-toone messaging allows delegates to connect directly without exchanging personal contact details, maintaining professional boundaries while facilitating meaningful conversations. AI-powered

49

This app is more than just a digital platform – it’s a comprehensive event companion that enhances every aspect of the delegate experience. By delivering powerful functionality through an intuitive mobile interface, Cvent enables organisers to meet modern expectations for connected, personalised events.

Cvent.com

EXHIBITION STANDS

Beyond the Build Jack Saward, Managing Director of Saward Marketing & Events, discusses the value of understanding when it comes to creating the right exhibition stand.

As clients are demanding impact, sustainability, flexibility, and value, often within tighter budgets and shorter lead times, one thing remains constant: the difference between a good stand and a great one isn’t just in the structure. It lies in the thinking, planning, and experience behind it.

influence design and messaging.

From experience, the best results come from blending the two. Local insight helps shape delivery, while broader experience ensures consistency of message and purpose.

The exhibition stand is often the most visible part of an event presence, but it’s also one of the most misunderstood.

The physical build is only one element of the process. Success depends on how well a team understands the brand, the audience, and the environment they are creating for. That’s why choosing the right stand partner, and recognising the value of experience, matters so much.

A great stand isn’t built from timber; it’s built from understanding.

Personal touch or power of scale Both independent and group-owned specialists have their advantages. Larger group companies often have access to inhouse manufacturing, centralised logistics, and international networks. This can be invaluable for global projects where brand consistency across multiple markets is critical.

Independents, on the other hand, often bring a more personal and flexible approach. Decisions are made quickly, relationships are genuine, and clients work directly with the people who are delivering their project.

In reality, the best outcomes often come when scale and service meet. Many independents have built trusted networks of expert suppliers who can provide specialist support in areas such as AV, logistics, and creative design.

Local knowledge with a national perspective Local knowledge still counts, even in a global industry. Knowing how a venue operates, who to contact, and what the logistical challenges are can save huge amounts of time and money.

Local specialists often have long-standing relationships with venues and organisers, which helps projects run smoothly.

National and international experience adds another dimension by bringing understanding of how different audiences engage and how cultural nuances

Hidden value of professionalism Professional design isn’t just about visual appeal. It’s about creating spaces that work safely, strategically, and effectively.

Experienced specialists bring a deep understanding of venue regulations, health and safety, and compliance requirements that can easily be overlooked. They also know how to make a space function – visitor flow, product visibility, and creating a setting that encourages conversation are all part of the craft.

Spending wisely rather than simply spending more delivers better results in the long run. A professional team will know where to focus budget for maximum impact, ensuring that design, build, and delivery all contribute to achieving clear obje

Dos and don’ts

Do • Start early. Lead times for materials, approvals, and logistics are longer than ever.

• Share your brand story. The more your stand partner understands, the better they can design for you.

• Think about engagement, not just aesthetics. A stand should invite conversation, not just admiration.

• Brief your team properly. Even the best design can fall flat if your staff aren’t ready to represent the brand.

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Don’t • Leave it to chance. “We’ll see how it looks on the day” rarely ends well.

• Focus solely on cost. The cheapest option can quickly become the most expensive once issues arise.

• Overcrowd the space. Simplicity, flow, and lighting are part of the message.

Trust your designer’s guidance.

Spending more can be worth it Your stand is your stage, and like any performance, people remember how it made them feel. Professional design is about creating that feeling through a balance of form, function, and flow that connects emotionally as well as visually.

Investing in expertise sends a message about how seriously you take your brand. It shows care, confidence, and a commitment to your audience. It also builds trust, both with customers and within your own team.

The most successful exhibitors don’t treat stand design as a transaction. They see it as a collaboration with people who understand them, challenge them, and stand alongside them at the event.

Final thoughts Exhibitions are, at their heart, about connection. Connection requires intention.

Whether you’re working with a global agency or an independent specialist, the goal should always be to tell your story, represent your values, and give your audience an experience they will remember. A great stand isn’t built from timber; it’s built from understanding.

It’s never just about the build; it’s about what the build enables. When professionalism, creativity, and collaboration come together, the results last long after the event doors close and the final box is packed away.

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www.hospitalityandeventsnorth.com

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51

TEAM BUILDING

Plate Up

When colleagues cook, taste, and enjoy meals together, conversations flow and people connect in a fun and low stakes setting. It’s hard not to bond when you’re laughing over a cooking mishap or celebrating a delicious creation together! We look at some top team building ideas using food’s remarkable power!

Take a walk

Discover some of the best culinary-led team building activities across the region to bring your team together and bond over the simple joy that great food always seems to spark.

Walking Food Tours UK began in 2018 with the simple idea to bring people together around great food and the stories that make each city special. Walking with the expert guides means you’re not just eating; you’re connecting with the heart of the city – and each other!

Whether you’re perusing the historic streets, independent kitchens, and market bites in Chester or meandering from Bold Street to the docks in Liverpool, local guides will take you on a tour of one of five cities (Chester, Liverpool, Manchester, Shrewsbury, or Wrexham) that blends delicious food with local culture and shared stories.

Walkingfoodtoursuk.co.uk

A cracking good time Driven by a belief that everyone deserves good food, Cracking Good Food’s mission is simple: to work collaboratively with others to alleviate food and fuel poverty and increase food sustainability across Greater Manchester. The organisation hosts large scale events where you cook up meals with your team all while giving back to those experiencing homelessness. If you’re looking for a specific activity, the organisation offers a bespoke team building service that can be tailored to your needs. Whichever activity you book, you and your team can feel good that you’re helping to support people and communities at risk of food poverty while strengthening workplace bonds.

Crackinggoodfood.org

Ready, steady, bake!

Available at venues in Manchester, Birmingham, and Liverpool, The Big Bakes is passionate about ensuring that baking isn’t intimidating or serious and spreading the word that it’s a gateway to creativity, fun, and a little slice of happiness. The sessions encourage a bit of friendly competition, allowing you and your team to choose creative and teamworkbased bakes that get everyone rolling up their sleeves and joining in. And the best part? No washing up!

Thebigbakes.com

Bite-sized bliss Meredith Whitely runs Food at Heart, a unique combination of meditation, mindful eating, and – best of all – chocolate. Her chocolate meditation practice is a gentle form of mindfulness that’s rooted in the art of mindful eating, using all the senses to slow down and taste with awareness. These sessions are designed to help create happier, more connected teams and equip employees with simple tools for everyday self-care such as managing stress and improving creativity, creative thinking, focus, and connection. Because it mirrors the principles of professional chocolate tasting, participants not only experience mindfulness but also learn to savour chocolate like experts, creating a deliciously immersive moment of presence.

Foodatheart.co.uk

PHOTO: DIPTI DESAI

Master chefs Team building days from a cookery school like the ones available from Harley’s Events offer a unique way of bringing teams together. With ‘Marks, Set, Cook!’, the event host will welcome and divide the group then turn up the heat with an icebreaker challenge followed by a demonstration from Michelin-trained chefs who will be on hand to assist with creative ideas and cookery tips. Teams will select a mystery basket and receive a budget to spend at the on-site mini market that includes additional luxury ingredients, blackboards, pens, and a market trader to bid and barter – an excellent way to get your teams thinking about resourcing, budgeting, and negotiation.

Hartleysevents.co.uk

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MEET THE CHEF

Food for Thought Fresh off the back of being shortlisted for ‘Hotel Chef of the Year’ at the 2025 Cateys Awards, we spoke with Executive Head Chef of The Municipal Hotel in Liverpool, Andrew Green.

Hi Andrew! Tell us about your career and how you got here?

Tell us about the considerations for corporate event menus!

I’ve been working in kitchens for 29 years and I first started working in hotels 24 years ago in Manchester. I’ve worked for some large group hotels such as Radisson and IHG and smaller hotels like The Lowry Hotel and Champneys and Native hotel groups.

I became executive chef at the age of 26 which was very unusual for such a young chef at such a large hotel. When the role for executive chef became available at The Municipal Hotel, I took notice and became intrigued; the hotel was such a beautiful building and had been finished to such a high standard that I wanted to be a part of it.

We need to consider what the event is for and who it’s aimed at, what food they will enjoy, and what will be appropriate.

Although guests aren’t coming solely for the food, I want them all to leave with a fond memory and feeling of enjoyment about the food.

How would you describe your cooking style?

I try to bring to life regional dishes and classic dishes, just done slightly differently.

I’ve been trained classically so take a lot of influence from the styles I’ve practiced in but if I can add dishes to make them more fun and quirkier, I will. I really take pride in highlighting great regional produce that the region can be proud of.

What does an average day look like?

The great thing about working in hospitality and in particular the hotel sector is that no two days are ever the same. The role of an executive chef is so broad, you have to keep going around in a cycle to ensure all areas of your responsibility are constantly touched.

Every day, ensuring all food safety checks and monitoring are completed is vital alongside checking in with the kitchen team members to see where they’re up to and what assistance is needed. I also make sure all food operations are running as they should be.

Daily briefings are held to make sure all areas of the business are being addressed and that we’re ready for the day ahead.

We have many scheduled meetings to attend whether it be with suppliers and contractors, interviews, or planning meetings for future business strategies and review meetings. The actual cooking element is only a fraction of what’s required!

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We offer many options that are a good fit for corporate events, not just a traditional sit-down meal. One very popular option are bowl food events, which get people moving about, mingling, and networking.

Not only is the food easy to eat but it’s also a talking point – offering variety and excitement about what will be served next.

Can you describe the process of putting together a menu for a corporate event?

Ideally, I’d meet with the client/organiser to understand what the event is for, what the guests will be like, and what the occasion is. Then I’d go through likes and dislikes so I can tailor a menu. We can discuss other popular past dishes that have worked and also make suggestions of new and bespoke dishes. Once we have an idea, we can arrange a tasting day to ensure what we’re suggesting fits the desires. From that point, we simply need to work on numbers and how we will deliver the food while keeping it the highest quality.

What are your favourite dishes to cook for events?

When we do bowl food events, we get fantastic feedback about the dishes – in particular the scouse, a mini one pot wonder that has a story and history to the city. Another favourite is the Korean gochujang chicken which is full of flavour and always a crowd pleaser. We can offer so many different event menus and the beauty is that we’re more than happy to create bespoke menus.

Municipalhotelliverpool.com

Chef’s favourites…

Ingredient to cook with: Butter – universal ingredient that can be usea very d for so much.

Comfort food: Curry – I really lov fried puri bread to anything that e a with that is a winner for me! goes well Snack: Fresh bread sandwich – a or ciabatta with mortadella, burratfocaccia a, and fresh rocket.

Dish to cook at home: Spaghetti agl olio – a simple, four-ingredient dis io e h that’s satisfying every time.

CASE STUDY

Known across the UK for providing high-quality event entertainment and equipment hire, The Fun Experts recently took its expertise abroad, demonstrating its creativity, precision, and unique sense of fun to a new market.

Based in Preston, Lancashire, the business provides memorable, engaging, and safe experiences for corporate events, product launches, and promotional campaigns.

Founded by husband-and-wife team James and Sunny Sandwell when they left the corporate world to have more fun, they have been living up to their name of The Fun Experts for over 20 years and have successfully delivered over 10,000 events for over one million guests in that time. The couple is incredibly proud to be chosen by national brands and having some of the best positive feedback in the industry.

The Fun Experts recently took event entertainment international with a Western-themed delivery for KIKO MILANO in Milan.

Cosmetic brand KIKO MILANO’s latest product launch required a bold and engaging experience for both influencers and the public. At the centre of the Western-themed activation was a rodeo bull, expertly managed by The Fun Experts team.

Planning to execution Unlike UK events, this international project required meticulous planning. Sales and Development Director Camille worked closely with the client to meet the unique requirements of the rodeo bull delivery and event setup, while the logistics team coordinated transport, insurance, ATA Carnets, and border crossings to ensure seamless delivery.

The journey to Milan The event team undertook the delivery, departing from the company’s Preston depot and travelling via Folkestone to Calais, then through France into Italy. After nearly 1,000 miles and two days of travel, the team arrived in Milan ready to set up the event.

Seamless setup despite challenges

Fast facts

1 mechanical rodeo bull 1,000+ miles 2 days travelling

The pre-planned Western-themed setup allowed the event to run smoothly, even in the face of torrential rain and public transport strikes. The rodeo bull was ready for both VIP influencers and the general public, creating memorable moments and photo opportunities for all attendees.

A memorable brand activation The VIP launch event welcomed Italian influencers and well-known personalities who eagerly engaged with the Western-themed experience. The following public days allowed visitors to try KIKO MILANO products while taking a ride on the bull – a unique highlight that delighted all!

James Sandwell, Director of the business, said: “The whole event was a fantastic experience and we were proud to be chosen as the supplier for this event. It was a true team effort to ensure every detail was covered and we certainly lived up to our names as The Fun Experts.”

Fun has no borders The successful delivery of this high-profile event marks an exciting new chapter for the business. From UK venues to European cities and beyond, The Fun Experts is now fully equipped to support international brand activations, corporate events, and promotional experiences with industry-leading entertainment and equipment hire.

Thefunexperts.co.uk | james@thefunexperts.co.uk |0800 086 2380

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January 2026

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SHOW RECAP

CHS Birmingham This year’s CHS Birmingham took place at ICC Birmingham on 28th October – the last time it will be held in the city before its amalgamation with CHS Leeds in Manchester in 2026. ‘You + AI – Hype, Hope, or Headache?’ was the theme for the event, which saw many leading names offering new insights to events in an AI influenced world.

This year’s education programme was spread across two stages, with the main stage cutting through the AI noise with honest, practical sessions and the exchange stage covering the industry essentials that help keep you brilliant at your job.

Highlights from the education programme included Neil Thompson from The Delegate Wranglers discussing 10 game-changing AI hacks that will transform your phone into an event planning powerhouse in ’10 Hacks in 20 Minutes’. Moving away from the AI theme but still relevant to delegates, Angelina Adamo from The Burnt Chef Project shared practical tools to tackle burnout, support your team, and make mental health a priority in ‘From Burnout to Balance: Redefining Wellbeing in the Events Industry’.

Over 200 exhibitors joined CHS, showcasing to corporate event planners, PAs and EAs, association event planners, venue finders, and event agency managers, with 96% of buyers rating the overall experience ‘good’ or ‘very good’ and 95% rating networking opportunities the same.

Show Review 2025 ended with some exciting industry events and news of a brandnew event for 2026.

Save the date for the brand-new CHS Manchester show at the AO Arena on 30th September 2026!

Event Buyers Live Event Buyers Live (EBL) took place at Carden Park in Cheshire on 10th to 12th November. It welcomed 100 of the event industry’s most influential organisers and 48 event suppliers for pre-arranged face-to-face meetings. Each year, EBL supports a charity, and this year’s edition raised over £10,000 for the British Heart Foundation.

This year’s event featured some new content sessions, including the ‘how’ sessions which demonstrated what can be achieved when you collaborate with a supplier or freelancer. For example, Victorious Festival shared how it shaved almost £30,000 off its fuel bill in 2025 by working with its power provider.

One of the highlights came from a talk by Sarah Spurgeon and Harriet Grace. ‘Looking After Each Other: Neuroinclusion for Attendees and Crew’ explained some of the jargon around neurodiversity and busted a few myths, learning why the industry needs to lead with inclusion instead of making it an afterthought. It also explored how a big shift in thinking alongside a few small, low-cost changes can make a remarkable difference to everyone’s event experience.

Next year’s EBL will be taking place on 9th to 11th November 2026 at Carden Park.

Event Tech Live Event Tech Live (ETL) 2025 once again brought together the latest in event technology, software, and innovations from around the world alongside a comprehensive programme of educational sessions on 12th and 13th November at Excel London.

Discussions at ETL explored a variety of themes around the integration of AI and technology in event management, focusing on how these advancements can enhance efficiency, engagement, accessibility, and sustainability.

PHOTO: WE ARE PLASTER

Some of the key takeaways from the event included that AI-driven content summarisation extends the event lifecycle, personalised attendee experiences enhance engagement, multilingual accessibility is crucial for inclusivity, and strategic alignment enhances efficiency in event planning.

The Event Tech Awards were also hosted on the first day of ETL, celebrating the standout technologies, teams, and innovators shaping the future of the industry. With a record number of entries, this year’s competition showcased innovation across every corner of the event tech ecosystem from AI-driven platforms and sustainability solutions to next-generation engagement, content, and production tools. Winners included Harrogate Convention Centre, winning Most Innovative and High-Tech Venue, Voxo AI for Best New Technology Product, and Sitka, winners of Best Exhibition Technology.

Catch ETL at Excel London on 11th and 12th November 2026.

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INTERVIEW

Transforming the Narrative We spoke with Author of The Chief Event Officer’s Playbook, Sasha Frieze, about transformational events and the strategy around them.

Sasha Frieze has worked in the events industry for over 30 years, running her own event strategy agency – The Business Narrative – for over 20 of those. More recently, she’s turned her hand to the world of writing and has just released her book, The Chief Event Officer’s Playbook, an essential guide for anyone involved in delivering business events.

The book first came about from Sasha’s teaching and mentoring processes: “In 2024, I had a bit of a lightbulb moment as I’d done a lot of coaching and training work and I’m also a visiting lecturer at the University of Westminster, so I’ve got frameworks that I use for this. The book is a result of an event transformation blueprint I came up with – a 10-step guide for shaping how people across the industry can think about the events they’re holding.

Events are the most powerful tool in the marketing arsenal, and I wanted to give people a framework at a time when events are massively taking off. For me, a transformational event has to change something, whether it’s for the organisation, those attending the event, or the sector.

in the industry: “People thrive on human connection and the power of this can’t be undervalued. The online and hybrid element of events continues to be a useful additional tool, but live events where you can have that genuine human interaction are invaluable.

other tech that can help streamline events.

When they’re used as tools to support people doing great work, they can be really powerful. But it’s all about balance, we need to stay human and personal and put the attendees at the heart of the experience.”

“The thing about live events is that the content has been curated for attendees to create something that’s genuine, valuable, and trustworthy. Nowadays, when there’s so much misinformation out there, it’s crucial to keep this authentic human interaction.”

Shrinking attention spans is a common issue that event profs are trying to fight against. Sasha offers her advice in the book, focusing on content: “Your event should ideally have a story or series of stories that you’re telling because there’s a real human connection to narrative – the days of 40-minute-long presentations are absolutely over as people don’t have that attention anymore. That content model is reflective of a time when it was hard to get, something which isn’t a challenge nowadays. Content is at the heart of an event, and you should be creating this with the attendee at the front of your mind. I love the concept of breaking the fourth wall to improve connection between the audience and speaker or the fishbowl method, where one of the panels is in the middle and people can move in and out of the space – these both engage people and enhance the personal aspect while still keeping cadence and flow.”

Despite their pitfalls, Sasha believes that ignoring modern technologies isn’t wise for event profs: “Like everything, the answer is a nuanced approach. There are great things about AI and a whole range of

“The connections attendees make, the ideas they’ve learned, or the deals that they’ve done should change them in some way,” Sasha explains the ‘creating transformational events’ strapline of the book. “An event that doesn’t change anything is just a party (don’t get me wrong, parties are brilliant!) but a transformational event is aligned with the organisation’s strategy and what they’re trying to achieve.”

Sasha hopes that her book will encourage people to become event strategists and join the Chief Event Officer Movement: “I hope people will work on aligning the events they do with the organisations they’re working with. I also hope it will help to elevate event professionals to speak the language of the boardroom, deliver on business strategy, and become powerful players in their organisations.”

The book discusses the role of events being more important than ever because of AI, misinformation, and deep fakes. Sasha stresses the importance of authenticity

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Chiefeventofficer.co

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INDUSTRY OPINION

Stronger Together Andrew Harrison, CEO at Event Supplier and Services Association (ESSA), explores the latest findings from its inaugural Stronger Together survey amid a mixed Autumn Budget.

Following the publication of ESSA’s first ‘Stronger Together’ survey, it’s clear that while there are some positives, UK events industry pressures still remain, with the recent Autumn Budget doing little to close the gap.

Almost half of the businesses we surveyed (46%) forecasted revenue growth in 2025, yet nearly a third (29%) expected a decline. It’s a stark reminder that while opportunities exist, pressures remain deeply felt.

The Budget’s reaffirmed lower tax rates will help many businesses, but once again, our sector – embedded in the wider business events supply chain – has been largely overlooked. The rise in the National Living Wage is welcome for workers, but it inevitably

increases cost pressures on employers, especially when 49% of our members tell us their clients still underestimate the logistical reality and true cost of what they deliver.

That said, there are some positives to be found. The Budget’s youth guarantee fully funded under-25 apprenticeships and clearer training pathways give me hope for strengthening our future talent pipeline. It’s welcome news at a time when 73% of those surveyed say recruitment has been difficult this year. Two-thirds of companies are operating at full capacity, yet almost a third are not.

A shortage of skilled candidates is overwhelmingly the biggest barrier to recruitment and retention is just as tough. 87%

cite work-life balance as the main issue and 60% point to the high-pressure environment, yet fewer than one-third currently offer structured wellbeing support. On sustainability, most members have plans in place, but cost remains the biggest barrier to progress.

In the face of ongoing pressures, ESSA’s mission is to help bridge these divides. We’re providing tools, best practice frameworks, and a unified voice of advocacy so that every member can strengthen their resilience, sharpen their strategy, and seize opportunity.

Visit Essa.uk.com to view the full results from the Stronger Together survey.

Sizing Down Louisa Watson, Marketing Director and Sustainability Lead at Wyboston Lakes Resort, discusses why the number of smaller meetings will decline further in 2026.

“In 2025, there’s been a noticeable reduction in smaller events which typically book at shorter lead times. I expect the decline in smaller meetings to continue in 2026,” my colleague Christine Gomez, Revenue Director of Wyboston Lakes Resort stated.

Christine reflected the overriding view of the resort’s senior leadership team when we recently considered which issues will have a major impact on the sector. Steve Jones, our CEO, gave his the reasons for this trend: “The rising costs for businesses will see organisations cutting back on events – having fewer team members to train, to send to events, or to organise off-sites. This could lead to both shorter length events and a rise in nonresidential events.”

Richard Smith, our Chief Commercial Officer, added: “This could also lead to fewer but bigger events with better revenue per head for corporate conferences.” It’s noticeable due to the economic climate, companies are

amalgamating events to reduce the number of meetings.

Innovation and productivity From a venue management perspective, CFO Julie Ireland said: “The focus will remain on strengthening margins with innovation, productivity, and finding new solutions for clients to maintain a competitive edge.”

Simon McMahon, our Operations Director added: “Venues need to be smarter with how they operate, introducing better working practices, getting their team to be as productive as possible, and using automation to support this.”

My personal view is that 2025 has been a year where client value and delegate experience have become inseparable from environmental and ethical impact. In 2026, I expect sustainability and experience design to become even more closely aligned. Delegates, especially gen Z

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professionals, expect more from in-person experiences – from inclusivity and wellbeing to environmental impact and meaningful content.

Opportunities There are opportunities to consider though, Richard sees a positive prospect in the growing importance of the delegate experience: “There’s an opportunity to be seized by venues that can offer upgrades to delegate experience.”

While Steve suggests: “With prime dates more compressed to Tuesday to Thursday in term time since the pandemic and the rise in flexible and home working, there could be an opportunity for venues to offer great value on the ‘shoulder nights’ where clients could save thousands simply by switching dates.”

Wybostonlakes.co.uk

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We’re dedicated to experiences centred around you 218 luxurious bedrooms The Grill Restaurant and Alvar Bar Meeting spaces for up to 140 delegates Birmingham New Street and Moor Street stations are accessible by walking (10 minutes)

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SUSTAINABILITY

Get Smart You. Smart. Thing. offers its advice to organisers about why sustainable event travel doesn’t need to be an afterthought.

You. Smart. Thing. (YST) is a travel demand management platform for destinations, venues, and events. Its map-based travel assistant enhances visitor experience and increases revenues while reducing the disproportionate carbon footprint created by travel.

For us, travel demand management is about making low-carbon travel feel effortless. In practical terms, that means every visitor receives a personalised travel plan shaped around their ticket type, starting point, accessibility needs, and transport network schedule and availability.

It starts before a delegate even sets off: visitors are guided towards the best routes for them.

With so much to juggle when delivering an event, travel often gets pushed to the bottom of the list, with the assumption that attendees will just figure it out themselves.

But travel is usually the single biggest contributor to an event’s carbon footprint, accounting for between 70 to 90% of an event’s total emissions – ignoring it also means overlooking one of the most meaningful areas for impact.

The biggest untapped opportunity is incentivised behaviour change. People respond strongly to convenience – but they also respond to rewards, whether that’s priority access, discounts, loyalty points, sustainability badges, or partnerships with local businesses. Instead of relying solely on education, pairing personalised recommendations with smart incentives can shift thousands of visitors onto lowercarbon modes with minimal disruption.

Beyond reducing emissions, smarter travel management delivers significant socioeconomic benefits for host cities and

venues. It improves accessibility, particularly for rural communities where public transport is limited and long distances often make events difficult to reach.

It also creates new commercial and partnership opportunities. When organisers have clear insight into how and when people intend to travel, they can collaborate with transport providers, accommodation partners, and local attractions in ways that enhance both the visitor experience and the local economy.

At the same time, more efficient travel flows reduce congestion, noise, and air-quality impacts on surrounding communities, strengthening local relationships.

Delegates tend to choose whatever transport feels easiest and most predictable. The moment a sustainable route is clearly laid out with reliable timings and no guesswork, it becomes a natural choice rather than an effortful one. We’ve found that most people aren’t resistant to greener travel – they just need clarity and reassurance that it will work smoothly.

Transparency around carbon impact can help, but it’s the usability of the journey information that really changes behaviour.

When you remove uncertainty, people are surprisingly open to changing their travel habits.

One of the major barriers preventing the industry from adopting more sustainable travel practices is the complexity and jargon surrounding Scope 3 emissions.

Scope 3 emissions include everything the organisation doesn’t directly control but is still responsible for – business and attendee travel, supply chains, waste, purchased goods and services, commuting, and even the lifecycle impact of products. Organisers often feel under-equipped to measure

travel impact accurately. Although perfect Scope 3 data is rare, YST makes it possible to reliably capture and report travel-related emissions without additional administrative burden.

Another barrier is the fragmentation between stakeholders – venues, destinations, transport operators, and organisers all influence travel, but they often operate in silos. And finally, public transport infrastructure and government policy can sometimes lag behind the needs of large-scale events.

The key is early, data-driven collaboration.

When stakeholders share travel intent data from the outset, they can plan capacity more intelligently, align messaging, and avoid last-minute pressure on the network.

It’s also about coordination, not just information. Working with local authorities and operators to time services to expected visitor flows, adjust traffic management, and communicate real-time updates through a single digital platform ensures attendees receive one clear, consistent travel message.

YST encourages the industry to stop viewing sustainable travel as a burden and start seeing it as an opportunity – to improve the visitor experience, reduce operational risk, support local economies, and tell a more compelling sustainability story. Sustainable travel doesn’t have to be difficult; with the right tools it can be intuitive and a chance to be leading on innovation in the sector.

Yousmartthing.com

ClientNews

Big Night Studio works with your team from the beginning to create an on-brand experience that brings energy to introductions, gives life to static backgrounds, and adds cohesion to every moment. The business is also looking to partner with venues wishing to enhance their

champions innovation, and we share that same ethos. Our mission has always been to help organisers deliver engaging, accessible, and sustainable event experiences, and ETL is the perfect platform to demonstrate that.”

Silentseminars.com

Adrian Joins the Magic Circle Adrian Salamon is a close-up magician based in York who has been performing professionally for 12 years at various functions such as weddings and corporate events.

This year, he decided to apply to join the prestigious Magic Circle, a magic society with 1,700 members worldwide – with King Charles among them who was taught by his great uncle and mentor Lord Mountbatten.

Adrian’s recent performances at corporate galas, charity dinners, and boutique hospitality venues throughout Yorkshire have delighted guests and elevated the atmosphere at some of the region’s most memorable events.

Admission to the Magic Circle involved being recommended by two current members followed by an interview with the admissions secretary. After successfully completing the interview, Adrian progressed to the next stage – an eight-to-12-minute live audition at the Magic Circle’s headquarters in London in front of the members and a panel of judges: “A terrifying experience,” Adrian says.

“The judges are looking for good presentation along with magical ability. They want to see you can perform a nice coherent act to the strict time limit – one second over or under is a failure and there’s a six-month wait to retake the exam. I was so nervous, I thought I’d messed up at the start but still won them over!”

event packages, offering visuals that increase value, strengthen client appeal, and boost overall production quality.

Recent projects include the iGB Cool Britannia Awards, where 90s-inspired visuals brought the Britpop theme to life, as well as the Helix Awards and Melius Awards intros and branding.

Whether your event calls for something elegant, energetic, or bold – Big Night Studio can elevate your production to the next level. www.bignight.studio | hello@bignight.studio 07508 648 940

Silent Seminars’ Partnership Continues

Silent Seminars has announced the continuation of its long-running partnership with Event Tech Live (ETL), strengthening a relationship that has been central to the event’s audio experience for the past 10 years. The new two-year agreement will see Silent Seminars’ award-winning wireless headset technology remain an integral part of ETL’s theatres.

Silent Seminars’ tech has become a defining feature of ETL, enabling clear and

At the end of the summer, Adrian was officially welcomed into the society, with his certificate officially being presented by Magic Circle President, Marvin Berglas, in October.

Adriansalamon.co.uk

Big Night Studio creates animated screen visuals for live events, awards nights, and gala dinners. From the moment guests arrive to those big on-stage moments, the company’s animated designs set the tone and atmosphere of your event, making it an unforgettable experience.

Creative Director Tony Gold, a designer and animator with over 25 years’ experience, helps organisers, AV teams, producers, and venues turn their ideas into powerful onscreen experiences.

Bespoke animated intros, background loops, award segments, and full show packages are crafted to look stunning on any stage while elevating your brand’s identity.

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immersive audio delivery in open, high-traffic environments. Its approach has helped the event to introduce more stages and content without compromising clarity, accessibility, or audience engagement.

Adam Parry, Co-Founder of ETL, said: “Silent Seminars have been part of the ETL story since our early days, and their technology has helped us reimagine what’s possible in a busy, open-plan event environment. The team brings expertise, innovation, and reliability in equal measure. We’re thrilled to continue that partnership through to 2027 as we keep pushing boundaries together.”

Duncan Strain, Founder of Silent Seminars, commented: “We’re proud to continue our collaboration with ETL. It’s a show that truly

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Château Rhianfa Celebrates Double Award Win Château Rhianfa has been recognised for excellence at two prestigious industry awards, cementing its position as one of North Wales’ premier hospitality and events destinations.

The luxury hotel was named Best Wedding Venue at the Welsh National Wedding Awards. Now in its 15th year, the awards recognise the best wedding businesses across Wales, with thousands of votes cast annually.

Winners are announced at a high-profile ceremony attended by 500 guests each year.

It also claimed the Hotel of the Year title at the Go North Wales Tourism Awards, which celebrate the exceptional individuals, businesses, and organisations that have set the gold standard in the region’s tourism sector. This year’s awards highlighted unparalleled dedication, creativity, and innovation, shining a spotlight on those who make North Wales an extraordinary destination to visit, explore, and enjoy.

Nestled on the shores of the Menai Strait, the venue is a majestic, fairytale hotel which combines breathtaking views with luxurious elegance, offering a truly memorable stay complete with exquisite dining, stunning gardens, and rich heritage. From unforgettable wedding experiences to topnotch hospitality, Château Rhianfa represents the true spirit and excellence of North Wales’ vibrant tourism community.

Chateaurhianfa.co.uk

NorthinBrief Chris Granger Appointed OVG CEO Chris Granger has been named CEO of Oak View Group (OVG), operator of Manchester’s Co-op Live arena.

Granger had worked as OVG’s interim CEO since July when he took up the position after Tim Leiweke stepped down and was formerly president of the company’s venue management division.

As OVG’s CEO, he will lead all aspects of its global businesses.

“Chris’ performance during his tenure as interim CEO has been exceptional,” said OVG Chairman Lee Wittlinger.

“He seamlessly stepped into the role during a pivotal time and demonstrated tremendous leadership. Chris understands the entire ecosystem of sports and live entertainment, and the board is confident that he is the right executive to lead OVG into its next phase of global growth.”

Prior to joining OVG360 in 2021, he was Group President, Sports and Entertainment of the Detroit Tigers and Detroit Red Wings, and President and CEO of the Sacramento Kings. He also spent 14 years in senior roles at the National Basketball Association.

Eventbrite Acquired by Bending Spoons Event tech platform Eventbrite is to be acquired by Milan-based tech company Bending Spoons. The transaction is valued at approximately €430 million and adds to Bending Spoons’ expanding portfolio, which includes Evernote, WeTransfer, Vimeo, and Meetup.

Eventbrite serves event creators and eventgoers in nearly 180 countries and was founded by Julia Hartz, Kevin Hartz, and Renaud Visage. In 2024 it distributed over 83 million paid tickets to over 4.7 million events.

“For two decades, Eventbrite has stood at the forefront of the experience economy, helping tens of millions to create, discover, and attend unforgettable events,” said Luca Ferrari, Bending Spoons CEO and Co-Founder. “As longstanding fans, we’ve identified a few opportunities that we’re excited about exploring with the Eventbrite team. These include building a dedicated messaging feature, introducing AI for easier event creation, improving searchability, and creating a system for the secondary ticket market. We’re committed to investing in Eventbrite for the long run, and hope we’ll be able to help it reach new heights.”

Finalists Announced for 2026 beam Awards beam, the trade association for the business events, accommodation, and meetings sector, has announced the finalists for its inaugural 2026 beam awards, recognising exceptional leadership, innovation, and collaboration across the industry.

The winners will be revealed at the beam Gala Dinner on 30th January 2026 in the Masters Suite at The Belfry. Below are the finalists in each award category: Agency Leader of the Year • Anna Snoep – Inntel • Nick Scott – arrangeMY • Joanne Wilson – ACE Bookings General Manager of the Year • Ioannis Koletakis – Novotel London West • Sally Beck – Royal Lancaster London • Varun Shetty – The Belfry Hotel & Resort Collaboration of the Year • Inspiring Leadership’s Annual Conference – Blackberry Events and The National Association of Head Teachers • Inntel’s Instant Book Function – Inntel and Venuedirectory • Neurodiversity in Events Checklist – EICC, Welcome Brain, ABPCO, Azura, Meet Cambridge, and RCPsych Spirit of beam (exclusive to beam members) • Andrew Deakin – Conference Care • Deborah Collins – The Belfry Hotel & Resort • Danny Yates – Clermont Hotel Group Chris Peacock Young Champion of Change Award • Andriana Kyriakaki – Novotel London West • Sarah Lee – arrangeMY The 2026 beam Awards mark a new chapter for beam, building on the success of the Chris Peacock Young Champion of Change Award by adding four additional categories.

Liverpool’s Campus Sets New Standard Exhibition Centre Liverpool (ECL) has demonstrated its status as one of the UK’s most versatile and scalable event venues, hosting Comic Con Liverpool across its waterfront event campus – including ACC Liverpool, ECL, and M&S Bank Arena. With integrated facilities, a campus-wide layout, and highly coordinated operations, the convention delivered another vibrant, exciting weekend fuelled by thousands of pop-culture fans.

The event drew more than 30,000 visitors,

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showcasing the advantages of Liverpool’s seamless multi-venue approach. With headline guests including Emilia Clarke, John Cena, Hayley Atwell, and Brie Larson, the event delivered marquee panels and immersive fan experiences, alongside meet-and-greets, exhibitor marketplaces, and large-scale performances. The convention demonstrated the venue’s ability to host complex, fast-growing events without compromising comfort or operational efficiency.

“Comic Con Liverpool is a perfect example of what the campus enables – growth, prestige, and world-class production value all under one roof,” said Colm Graham, Head of Partnerships, Hospitality & Exhibition Sales at ECL. “The campus-wide layout allows different elements of an event to coexist perfectly – VIP experiences, exhibitor zones, and entertainment stages – making it an ideal choice for organisers looking to scale without limitations.”

The Meetings Show Calls for Speakers Do you have an idea, insight, or story that could inspire the meetings, incentives, and events community? The Meetings Show is calling on speakers with something powerful to share to be part of its worldclass education programme.

Returning to Excel London on 24th and 25th June 2026, The Meetings Show brings together thousands of events professionals from around the world. Each year, its education programme is one of the show’s most talked-about features – offering the chance to learn from industry experts, innovators, and emerging voices as they share their experiences, challenge perceptions, and shape the future of events.

The 2026 edition will focus on empowering event professionals to navigate the challenges that matter most. Budgets are under strain, technology is evolving at rapid speed, wellbeing is under pressure, and demonstrating the true value and impact of meetings and events has never been more important.

Speaking at The Meetings Show is a chance for those taking part to raise their profile as a thought leader and connect directly with the decision-makers shaping tomorrow’s events.

To apply, speakers should submit a session title, a concise synopsis of what delegates will gain, and their preferred presentation format at Themeetingsshow.com.

Applications close at 17:30 on Friday 16th January 2026.

www.hospitalityandeventsnorth.com

EVENT TECH

Let’s Get Phygital The fusion of the physical and digital worlds is reshaping the events industry.

The boundaries between physical and digital experiences are dissolving. As the events industry evolves, new approaches are emerging that harness both worlds.

Welcome to the era of ‘phygital’ events.

Phygital events merge the human connection of live events with the reach and innovation of digital platforms.

Whether through interactive virtual networking or augmented reality at venues, these experiences enhance participation and accessibility.

While hybrid events emerged during the pandemic, phygital experiences have evolved into something more sophisticated.

Unlike traditional formats that broadcast to remote audiences, phygital events integrate digital elements that enhance physical experiences – elevating the in-person experience for everyone present. The phygital toolkit encompasses

At COP28, INVNT created an AI-powered installation enabling visitors to create personalised climate pledges. Xero’s AI Music Factory used generative AI to let attendees create custom songs and vinyl records, while Ferrari transformed city streets into immersive test tracks for mixedreality drives.

Beyond creative impact, phygital events deliver practical advantages. Interactive elements create deeper participation with attendees actively shaping the experience.

Digital integration enables comprehensive tracking of attendee behaviour, generating valuable intelligence for future events.

Social sharing amplifies an event’s impact beyond its physical confines, continuing over digital channels long after attendees leave.

Successful phygital events require rethinking production by drawing inspiration from television and film. This might involve TV studios, varied panelist positioning, or integrating simulations where audiences experience perspectives rather than watching presentations.

to VR activations and AI photobooths, everything we design is built to enrich the live experience, not distract from it. One of the most exciting developments we’re currently investing in is our interactive product showcase. Guests can touch and experience a product using their physical senses before triggering a digital activation by placing it onto an interactive point. In an instant, the product comes to life across screens, revealing rich digital content and immersive visuals. It transforms a tangible interaction into a powerful digital moment, flawlessly blending the physical and digital worlds into one experience.

“Looking to the future, we believe phygital events will continue to advance through smarter automation, deeper personalisation, and intelligent use of data and AI – driving more seamless, tailored experiences. Creating these kinds of experiences is no longer optional – it’s

It’s predicted that immersive platforms will enable events of virtually any size. Holographic technology, while currently expensive, is rapidly improving.

Ukrainian President Volodymyr Zelensky’s simultaneous holographic appearances at multiple European events demonstrated the technology’s potential. augmented reality, virtual reality, artificial intelligence, holograms, and blockchain innovations like NFTs. However, industry leaders emphasise that technology must serve the story.

For event professionals embracing phygital approaches, experts recommend starting with strategy. Define clear goals before selecting technology. Not every event requires cutting-edge tools – select what enhances the experience within budget.

As Vanessa Lovatt of Event Tech World says: “There is production, programming, and choreography for both in-person and online audiences to make sure that each has a fantastic experience. You need to consider the needs, objectives, and desired outcomes – and then design your event and your delivery methods accordingly.”

“Working with a large portfolio of tech-led brands, we’re focused on embedding technology directly into physical spaces to create events that feel bold, immersive, and genuinely distinctive,” says Jess Wallace, Senior Events and Marketing Manager at ConnectIn Events. “From AI virtual try-on experiences for fashion brands

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imperative for every live environment to offer something truly memorable.”

As the industry adapts, the phygital approach maintains the irreplaceable value of physical presence while embracing the potential of digital innovations. For those willing to think beyond traditional formats, the opportunities are limited only by imagination.

Connectinevents.co.uk Eventtechworld.com

INDUSTRY OPINION

Learning and Expertise The Association of Event Venues (AEV) provides Academic Associate membership, a formal platform for venues and higher education institutions to work together in nurturing emerging talent.

The events industry is built on talented, skilled, hardworking, and collaborative professionals, but is also acutely aware of the need to invest in its future workforce. Participating in events and gaining work experience while studying Event Management carries great value as shared by students Stacie Costello and Gloria Essiere – both from the University of West London – who attended the AEV annual conference on 14th November at Excel London.

Stacie said: “Supporting the AEV team at the annual conference was an inspiring experience. As part of the event team, I gained valuable insight into the logistics and operations behind a large-scale industry gathering. Working alongside professionals and delegates helped strengthen my confidence and skills, especially as I approach

the final year of my Event Management degree. The exposure to panel discussions and networking opportunities was incredibly motivating and will shape my future career.”

“As a final year Event Management student, I had the opportunity to volunteer with the AEV team, supporting the conference from setup on the day right through to the very end. The experience was truly exceptional.

Being involved behind the scenes gave me invaluable hands-on experience and a deeper appreciation for the level of planning and coordination required,” reflected Gloria.

“The event itself was thoughtfully executed, with an engaging host, Sam McNeill, and an inspiring lineup of speakers. I walked away with insights that will significantly support my journey toward becoming an event manager.

I highly encourage anyone in the events industry to attend this conference. There is so much to learn, so many people to connect with, and endless inspiration to take away.

Thank you to the entire team for delivering such a well organised and impactful event and for the opportunity to be part of it.”

The partnership between universities and member venues unites industry expertise, innovative thinking, and new talent, offering students valuable mentorship and opportunities to contribute to the growth of the events sector.

Aev.org.uk

An Extraordinary Legacy Susan Tanner, CEO of National Outdoor Events Association (NOEA), reflects on Tom Clements’ presidency.

When Tom Clements took on the role of President of NOEA in November 2019, none of us anticipated that the outdoor events sector was about to face the greatest disruption in its history. Within months, the pandemic had brought our industry to a standstill. The question quickly became not only how we would survive, but how we would rebuild in a way that was resilient, credible, and sustainable.

Six years later, as Tom steps down from the presidency, the decisions taken during that period have fundamentally reshaped both NOEA and its role within the industry. One of the defining decisions was a focus on skills, people, and workforce development.

At a time when it would’ve been easy to concentrate solely on short-term commercial

recovery, Tom acknowledged that the longterm health of the sector would depend on talent retention, professional development, and diversity.

That thinking became the foundation of NOEA’s Build Back Better campaign which shaped practical programmes, influenced how members approached recruitment and training, and helped position NOEA as a credible voice in national conversations about workforce recovery across live events.

Alongside this strategic focus on people, Tom’s presidency also saw a significant expansion of NOEA’s profile, partnerships, and advocacy activity. During a period when government engagement was critical, NOEA strengthened its position as the representative

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body for outdoor events, ensuring the sector’s challenges and priorities were consistently heard at national level.

Today, our membership engagement is higher, partnerships are broader, and the association is regularly involved in shaping conversations that affect the future of outdoor events nationally. We now move into our next chapter with solid foundations in place. Bev Osborne, founder of Training 4 Resilience, takes on the presidency at a time when skills, wellbeing, and professional development remain central to the future of our sector.

Noea.org.uk

www.hospitalityandeventsnorth.com

Stand C35 | conferences@sheffield.gov.uk 0114 273 5978 | www.welcometosheffield.co.uk/conference

DIRECTORY

Adrian Salamon Magic

Hallmark Exhibitions

Yorkshire’s corporate event magician.

Entertainment at awards, parties, & events.

Stunning close-up magic that will leave you with a lasting impression.

Exhibition spaces that stand out.

From design to delivery, we build bold, high-quality environments that make brands impossible to ignore.

07849 123560 | contact@yorkmagician.co.uk www.adriansalamon.co.uk

MARK OF QUALITY

info@hallmarkexhibitions.com | www.hallmarkexhibitions.com 07809 636959 | 07892 805004

All Occasions Marquee Hire

Hilton Newcastle Gateshead Hilton Newcastle Gateshead is delighted to announce the completion of its full bedroom refurbishment in March 2026. Guests will enjoy beautifully redesigned rooms with iconic views across the River Tyne, complemented by all the magical Hilton service touches that make every stay memorable. Contact us for further details.

From your initial enquiry to the conclusion of your chosen event, you can rely on All Occasions Marquee Hire to ensure that the event operates smoothly.

Andrew Hibbert - Director of Sales andrew.hibbert@hilton.com

07745 697 971 | info@alloccasionsmarqueehire.com alloccasionsmarqueehire.com

Bay Town Car Services

Ouseburn Farm

Bay Town Car Services provide door-to-door transfers for business trips, holidays, and special occasions. We pride ourselves in offering a reliable service, with immaculately clean cars, smartly dressed drivers with great local knowledge, and your safety in mind at all times.

Arrive comfortably, refreshed, and relaxed.

Hire Ouseburn Farm’s beautiful events space, with natural light, a view of green trees and a soundtrack of quacks, oinks and moos from the farmyard.

www.baytowncarservices.co.uk 0191 6911350 | info@baytowncarservices.co.uk

admin@ouseburnfarm.org.uk | 0191 232 3698 www.ouseburnfarm.org.uk

CoverMarque – part of the Clear Group

Ramada Hotel & Suites by Wyndham Coventry Within walking distance of Coventry rail station and only 10 miles from Birmingham Airport. Public Parking adjacent. £1.5m New Air Conditioning System completed.

Dedicated Meetings Floor catering for up to 75 delegates.

024 7623 8110 | www.ramadacoventry.co.uk reservations@ramadacoventry.co.uk

Specialist insurance broker for the Temporary Structure & Events Industry. We offer a personalised service & work closely with our clients to help ensure they receive the bespoke insurance they need.

www.covermarque.com | 01962 774421 info@covermarque.com

Exclusive Entertainments

The Conference Works As trusted AV and production specialists, we love bringing events to life with incredible sound, lighting, sets, and staging.

We handle the tech so you can focus on your audience!

From conferences, awards and exhibitions, with a live, virtual, or hybrid audience, our dedicated team is ready to add the wow factor!

Sound, Lighting, Staging, Stage Backdrop, Projection, Live Camera & Streaming, Starlite Dance Floors, Room Star Clothing, Room Draping, etc.

Visit our new website www.exclusive-entertainments.co.uk

Equipment Hire, Sales & Installations 07710 083086 info@exclusive-entertainments.co.uk

07858 863897 | hello@theconferenceworks.co.uk www.theconferenceworks.co.uk

Village Farm Marquees

The Guide Post Hotel

Providing bespoke marquee solutions that support your corporate goals, elevate your brand and help you stand out from the crowd.

The Guide Post Hotel, Bradford is the best place for a Christmas Party/gathering.

With tribute events and party nights, we have something for everyone.

07401 100773 | www.yorkshiremarquees.com info@villagefarmmarquees.co.uk

01274 607866 | sales@guideposthotel.net www.guideposthotel.net January 2026

Hallmark Exhibitions

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FAMTASTIC AWARDS

And The Winner Is… HG ality – Winner Valor HospitCa gn ai mp Marketing

Agency of the Year Venue Queen with Sponsors Legacy Hotels

Sports Venue of the Year – Jockey Club

This year’s Famtastic Awards were another resounding success! Event profs from around the UK came together in Blackpool for a night of celebration; here’s some snaps from the evening as well as all the winners.

nd of Hotel Bra s ommended Highly rC– Leonardo Hotel the Yea

New Talent of the Year (Agents) Caroline Dyos (PAC) | Winner Annabel Thorlby-Wilson (Brighter) | Highly Commended

Agency of the Year Venue Queen | Winner

New Talent of the Year (Suppliers) Silke Griffin (Manchester Marriott Hotel Piccadilly) | Winner

Agent of the Year Jo Wilson (Ace Bookings) | Winner James Manford (Successful Events) | Highly Commended Bedroom of the Year The Grand Hotel Brighton (Leonardo Hotels) | Winner The Landmark Hotel London | Highly Commended Manchester Marriott Hotel Piccadilly | Highly Commended

Refurbishment of the Year Manchester Marriott Hotel Piccadilly | Winner The Grand Brighton (Leonardo Hotels) | Highly Commended Crowne Plaza Stratford Upon Avon (Valor Hospitality) | Highly Commended

Boardroom of the Year DeVere Cotswold Water Park Hotel – The Teal Boardroom | Winner Macdonald Hotels & Resorts – The Fraser Suite at The Burlington Hotel | Highly Commended

Representation of the Year Valor Hospitality | Winner Classic British Hotels | Highly Commended Classic Lodges | Highly Commended

Caterer or Chef of the Year Tom Gardner (Manchester Marriott Hotel Piccadilly) | Winner Matt Willis (Leonardo Royal Hotel Birmingham) | Highly Commended

Sales Professional of the Year Christine Ferris (Legacy Hotels) | Winner Chris Bason (Global DMC Partners) | Highly Commended Unique Venue of the Year (Hotels) DeVere Horsley Estate | Winner

Conference Centre/Hotel of the Year Doubletree by Hilton Brighton Metropole | Winner Chesford Grange (Q Hotels) | Highly Commended Wyboston Lakes Resort | Highly Commended

Unique Venue of the Year (Venues) The British Motor Museum | Winner Millennium Point | Highly Commended

Freelancer of the Year Jess Burrow | Winner Clementine Crowther | Highly Commended

Sporting Venue of the Year The Jockey Club Venues | Winner Team Building Company of the Year Eventurous | Winner ClueGo | Highly Commended

Green Initiative of the Year Wyboston Lakes – Room2Give | Winner Hyatt Place London City East – From Rooftop to Root Systems | Highly Commended

Marketing Campaign of the Year Wyboston Lakes – More Than Monday to Friday: How We Unlocked the Power of Weekend Events | Winner Cedar Court Hotels – The Pudding Run | Highly Commended Valor Hospitality – Valorfest 2025 | Highly Commended

Famtast ic’s host , Carol A Whiteh ead of th nn e Zebra Partner ship.

Use of AI in Events Millennium Point – Future-Ready Events, Delivered Today: Why Millennium Point Sets the Standard | Winner

Hotel Brand of the Year The Q Hotels Collection | Winner Leonardo Hotels | Highly Commended Independent Venue of the Year The British Motor Museum | Winner Millennium Point | Highly Commended The Portico Library and Newsroom | Highly Commended

ALL PHOTOS: SCOTT SOMERSIDE PHOTOGRAPHY

International Representation of the Year Visit Malta | Winner Global DMC Partners | Highly Commended

Academic Venue of the Year DeVere Horsley Estate | Winner Nottingham Venues (The University of Nottingham) | Highly Commended

Special Awards Clair Harper (East Midlands Elite) | Winner Tia Goadby (East Midlands Elite) | Winner Legacy Hotels 20th Anniversary | Winner

Save the date for next year’s Famtastic Awards on 30th October 2026!

Famtastic.rocks.co.uk

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www.hospitalityandeventsnorth.com

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