2 0 24 MARKETING MENU Nugget Markets is committed to always bringing the finest, tastiest and most unique products to our food-and-drink-loving guests. To do that, we collaborate with partners who share the same love and respect for food. Together we will customize a promotional partnership package for mutual brand-building success using a thoughtful combination of promotional deliverables with seasonal and relevant timing.
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Printed Collateral & In-Store Promotions THE FIELD GUIDE Circulation: 30K–55K
This seasonal lifestyle publication features hot new recipes, cool cocktails, pro tips for entertaining and fun foodie facts. Distributed at check stands, in main displays and at community events for 3 months at a time. F E E FO R I N C L U S I O N :
• Brand Call-Out in Recipe or Text, Bold: $500 • Brand Call-Out and Blurb: $1,000 • ¼ to ½ Page Feature Recipe and/or Content: $1,750 • ½ to Full-Page Feature Recipe and/or Content: $3,500 • Full-Page Ad: $5,000
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S I G N AT U R E R E C I P E C A R D S Brand Names and Logos are Included on Recipe Cards
Printed recipe cards distributed at check stands, service counters and throughout the store in themed displays where relevant. Duration of display: 3 months.
Mariani Walnut Butter Brickle Y IELD
About 50 pieces
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PR E P T I M E
5 minutes, plus 3 hours cooling time
COOK TIME
20 minutes
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DI F F I C U LT Y
F E E FO R R E C I P E C A R D P R O D U C T I O N :
• Recipe and High-Res Image Provided: $850 • Nugget Market Chef R&D and Photography: $1,500
Katsu Sando PREP TI ME
10 minutes
COOK TIME
5 minutes
YI ELD
1 sandwich
DIFFICU LTY
S H E L F TA L K E R S An opportunity to get your brand to stand out on the shelf with a pop of product knowledge. This business card-sized template and copy must be approved by the Nugget Market, Inc. Marketing Team. Duration of display: 3 months. F E E FO R I N C L U S I O N : $ 1 , 25 0
Q U A K E R O AT F L O U R
• Made with 100% whole grain oats • Non-GMO Project verified • Great for baking, pancakes and more
• Trending Item • Trending Item •
• Trending Item • Trending Item • Trending Item •
• Trending Item • Trending Item •
• Trending Item • Trending Item • Trending Item •
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POSTERS Your brand will be featured for quarterly promotions displayed in the applicable department via printed collateral or worked into displays. Photography and copy provided by Nugget Market, Inc. Marketing Team or as a collaboration with brand. (Space is limited and availability and location must be approved by Buyer.) F E E FO R I N C L U S I O N :
• 5x7” or 8½x11”: $750 • Stanchion Poster: $1,500
AVO
CA DOS T
hough California is famously fertile, avocados are extra special—did you
know less than 1% of California is suitable
for growing them? These famous avocadogrowing regions, like Santa Maria, are places where calm coastal breezes waft, rich soil is underfoot and the cordial sun shines. Talk about golden paradise!
GET THE RECIPES: Get cooking with some of our favorite AVOCADO recipes while they’re still in season!
Celebrate Stone Fruit Hands down, one of the sweetest parts of summer is fresh, California-grown stone fruit. From apricots and cherries to peaches, plums and more, these fantastic fruits are sweet, juicy and ripe for the picking.
GET THE RECIPES: Get cooking with some of our favorite stone fruit recipes while they’re still in season!
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O
ur sunny state has always been renowned for its riches—from gold
to produce. And California Avocados are sure worth their weight in gold!
FEATURED SANDWICH $
12.99
Texas Hold ’em We deal a quarter pound of Diestel smoked turkey, onto our own Ciabatta roll slathered with our homemade Texas mayonnaise. We up the ante with
/EA.
cheddar cheese, sweet red onion, ripe tomato, green leaf lettuce and half an avocado. ALL‑IN!
Bottle Rocket
FEATURED SANDWICH
then pile crispy natural hardwood‑smoked bacon
$
10.99
Send your tastebuds rocketing with this scrumptious sandwich featuring Boar’s Head FireSmith™ Flame Grilled Chicken Breast, Boar’s Head
/EA.
Bold 3 Pepper Colby Jack®, red onion, tomatoes, jalapeños and our own homemade chipotle mayonnaise, all on fresh-baked ciabatta.
Lamb F E AT U R E D
Spring it on!
Impressive enough for special occasions, yet approachable enough for everyday enjoyment, lamb is a surefire hit for spring cuisine. Whether you want to try your hand at leg of lamb, a full rack, spring stews or lamb chops, talk to our butchers to get started!
F I N D C H E F- C R E AT E D R EC I P E S AT
nuggetmarket.com/recipes
T
reat yourself to a show-stopping feast starring Certified Piedmontese Tomahawk
Bone-In Ribeye Steaks. Naturally lean, tender and delicious, this one-of-a-kind gourmet beef is humanely raised with no added hormones, steroids or antibiotics—it’s a cut above!
Get grilling at nuggetmarket.com/recipes
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COFFEE & JUICE BAR P R O M OT I O N A L O P P O R T U N I T I E S Build your brand by collaborating with our Coffee & Juice Bar!
cup sleeve and cafe marketing
F E E FO R I N C L U S I O N :
• Brand Call-Out on Custom Printed Coffee Sleeves (2–3 months): $1,500
Bleed
• Brand Call-Out on Coffee Bar Menu or
Die
Live Area
- Please build directly into this template - Art should be supplied at 300dpi and built in CMYK.
Featured Drink Posters (2–3 months): $2,500
- Please submit final file in Adobe Illustrator with all fonts converted to outlines and all images embedded. - Files under 10MB may be emailed to jason@britevision.com - Files larger than 10MB can be transfered any way you chose. Please alert us once your file is posted and with any info we may need to retrieve it. - Any questions concerning the artwork and or using this template please contact Jason Cole jason@britevision.com or 775.356.8600 x205
FEATURED DRINK SMALL MEDIUM LARGE
$
5.95 6.65 7.25 $
$
Iced Vanilla Basil Oat Latte For something t-oat-ally refreshing, take delight in our Iced Vanilla Basil Oat Latte! Espresso, vanilla and oat milk is combined with muddled basil, all served over ice. One sip and you’ll be saying, “Holy Basil!”
FEATURED DRINK SMALL MEDIUM LARGE
$
4.25 4.65 4.95 $
$
Lavender Hot Chocolate Dark chocolate combined with lavender syrup and steamed milk, topped with our housemade whipped cream.
Hit Refresh! V&S
Lemon Basil Zinger
Available for a limited time! BUTTERFLY TEA LEMONADE S $4.25 M $4.75 L $5.25 Butterfly Tea Lemonade Available for a limited time only!
Hit refresh with delicious new drinks from our Coffee & Juice Bar! We’ve got new summer sippers to keep you happy and hydrated all summer long.
Invigorate your tastebuds (and cool off a little!) with our amazing Lemon Basil Zinger! Made with fresh basil, Greek yogurt and ice blended with freshly juiced cucumber and lemonade, you’ll be zing-ing between sips!
Your tastebuds will fly into paradise with our blissful Butterfly Tea Lemonade, a whimsical delight made with butterfly pea flower tea that’s sweetened with blueberry syrup and freshly juiced lemonade. It’ll transform your day!
Butterfly pea flower tea sweetened with blueberry syrup and freshly juiced lemonade
DEMERARA SHAKERATO S $4.25
ORANGE PEEL M $7.65 L $9.55
STRAWBERRY COLADA REFRESHER S $4.75 M $4.95 L $5.65
WATERMELON COOLER S $4.00 M $5.00 L $6.00
Espresso hand-shaken with ice, demerara sugar and heavy cream
Strawberry coconut lemonade combined with creamy coconut milk and infused with strawberries
Strawberries, watermelon and mango blended with fresh orange juice and white frappe powder
Frozen watermelon blended with simple syrup
VS
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BARREL BAGS
Inventory is extremely limited, only printed 5 times a year. (There is significant lead time on production, so commitment is due 5 months before in-store date.)
324K Bags Per Season
We will proudly promote our partnership by featuring your brand on our barrel bags. All designs must be approved by the Nugget Market, Inc. Marketing Team.
F E E FO R I N C L U S I O N :
• Brand Call-Out in Recipe on 1 Panel: $5,000 • Brand Featured on 3 of 4 panels: As Quoted
38.5” Web Width Back 5.6875”
Gusset 6.875”
Face 11.875”
Gusset 6.875”
Back 6.1875”
Gusset 6.875”
Back 6.1875”
38.5” Web Width Back 5.6875”
Cut Flap 3.375”
Gusset 6.875”
Face 11.875”
Cut Flap 3.875”
Bagcraft Packaging Face (12") Gussets (7") Length (14")
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Holiday Promotional Opportunities Holiday-specific opportunities offer the chance to be front and center with our guests during the busiest time of year.
H O L I D AY M E N U B O O K L E T S Full color menu booklets showcasing Holiday Meals and offerings from our perishable departments with additional opportunities for pairings or finishing touches. These are distributed throughout stores and departments. F E E FO R I N C L U S I O N :
Fall Menu Booklet • Brand Call-Out: $500 • Full Page Image (Nugget Market Photography) with logo: $1,750
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H O L I D AY S TA N D E E P O S T E R • Brand Call-Out on Seasonal Photography
cup sleeve and cafe marketing
(Duration: 1 Month): $1,500
H O L I D AY C O F F E E C U P SLEEVES • Brand Call-Out (November and December):
Bleed
$1,500
Die
Live Area
- Please build directly into this template - Art should be supplied at 300dpi and built in CMYK. - Please submit final file in Adobe Illustrator with all fonts converted to outlines and all images embedded.
H O L I D AY C O F F E E B A R M E N U O R F E AT U R E D D R I N K P O S T E R
- Files under 10MB may be emailed to jason@britevision.com - Files larger than 10MB can be transfered any way you chose. Please alert us once your file is posted and with any info we may need to retrieve it. - Any questions concerning the artwork and or using this template please contact Jason Cole jason@britevision.com or 775.356.8600 x205
• Brand Call-Out (Duration: 1 Month): $2,500
FEATURED DRINK SMALL MEDIUM LARGE
$
Eggnog Latte A classic eggnog latte, stirred with holiday spices.
5.25 5.75 6.25 $
$
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H O L I D AY R E C I P E C A R D S • Recipe and High-Res Image Provided: $850 • Nugget Market Chef R&D and Photography: $1,500
Walnut Financier Wafer Cookies P REP T I M E
15 minutes, plus 30 minutes chilling
COOK TIME 7–9 minutes
YI E L D
About 50 cookies
D I F F I CU LTY
P R E P TI M E
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20–25 minutes
COOK TIME
15–20 minutes
YI E L D
6–8 servings
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30 minutes
COOK TIME
45–60 minutes
YIELD
8 servings
YIELD
About 50 pieces
D I F F I CU LTY
Walnut Butter Brickle
Roasted Carrots & Parsnips with Red Kale P REP T I M E
Garnet Yam & Sweet Potato Gratin
P R E P TI M E D I FF I CU LTY
5 minutes, plus 3 hours cooling
COOK TIME
40 minutes
D I F F I CU LTY
H O L I D AY B A R R E L B A G Commitment Due by August 1 • Brand Call-Out in Seasonal Recipe (November and December): $5,000
38.5” Web Width Back 5.6875”
Cut Flap 3.375”
Bagcraft Packaging Face (12") Gussets (7") Length (14")
Gusset 6.875”
Face 11.875”
Gusset 6.875”
Back 6.1875”
Cut Flap 3.875”
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Creative Services P R O D U C T P H OTO G R A P H Y & D I G I TA L A S S E T S Love our work? Want to use it for your own campaigns? F E E FO R P H OTO G R A P H Y R I G H T S :
• Single Product Image on White or Invisible Background: $500–$750* • Propped Environmental Lifestyle Product Imagery: As Quoted • Banner Ad Design: As Quoted • Video Production and Editing: As Quoted *Limited Usage Rights. Web and Print-Ready Digital Image Files —High & Low Resolution (in desired dimensions) Includes Retouching and Back-Up Digital Asset Storage.
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Digital Opportunities W E E K LY S P E C I A L S nuggetmarket.com/specials 121K+ subscribers
Ad placement includes product images and listings with the use of Nugget Market Lifestyle Icons where relevant. F E E FO R I N C L U S I O N :
• All Banners (Nugget Market, Sonoma Market, Fork Lift by Nugget Market and Food 4 Less Woodland): $1,400 • Box Stores Only (Fork Lift by Nugget Market and Food 4 Less Woodland): $300
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BANNER AD PLACEMENT Place a banner ad within an appropriate department on the Weekly Specials URL for an agreed-upon period. These are not retail-based and have limited availability. External links are accepted. F E E FO R I N C L U S I O N :
• 1 Banner for up to 2 Weeks: $2,500
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Website Opportunities We continuously share our expertise and build our foodie community editorially through the Daily Dish blog, the weekly Fresh to Market Newsletter and the Nugget Market, Inc. social media channels. Collaborations in this realm are used to promote products and partnerships of which we are especially proud. nuggetmarket.com 100K+ views per week and 1.2M+users
SECRET SPECIAL 121K+ Subscribers
An exclusive, deeply discounted item for email subscribers receiving the Weekly Specials and the Fresh to Market Newsletter. F E E FO R I N C L U S I O N : A S Q U OT E D
D A I LY D I S H B L O G Short articles sharing fun, useful and relevant information about a variety of topics, including articles inspired by the Field Guide content, wine and cheese pairings, Foodie FAQs, community partnerships and more. F E E FO R I N C L U S I O N : $ 1 , 1 0 0
F R E S H TO M A R K E T N E W S L E T T E R 121K+ Subscribers
A weekly email newsletter shared every Friday which includes seasonally relevant Daily Dish articles, chef-created recipes, great giveaways and the exclusive Secret Special. F E E FO R I N C L U S I O N : $ 1 , 1 0 0
L A N D I N G PA G E C R E AT I O N Give your promotion extra emphasis by having a landing page created that combines elements of your campaign: photos, recipes, FAQs, contest information and link to it from Banner Ads, social media posts or the newsletter. F E E FO R C R E AT I O N : $ 2, 5 0 0 *
*This is only available with additional promotions.
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In-Store Demo Event Do you have a mouth-watering product our guests need to taste to believe!? The best way to showcase your product’s flavor to our food-loving guests is with in-store demos performed by our expert in-house demo team! T H E R AT E I S $2 00 P E R D E M O A N D I N C L U D E S :
• 4 hours of labor (set up, tear down, disinfection/sanitization of all equipment and surfaces) • Up to 30 minutes of Zoom meeting training for the demo team • Demo equipment • PPE equipment and supplies • Demo kit fulfillment • Shipping of demo materials to our demo associates • Event recap (sales, feedback and photos)
All demos must be approved through Nugget Market, Inc.’s demo office at least two weeks prior to demo. Please contact the Demo Coordinator at (530) 399-3366. SUBMIT A DEMO REQUEST ONLINE
https://www.nuggetmarket.com/vendors/demo/ Use our Demo Request Form to schedule a vendor-performed event or an in-house demo team-performed event. In addition to this request form, all vendors will be required to have a Prop 65 form on file. U LT I M AT E S M O O T H I E K I T G I V E AWAY
Guest Engagement
Grab a boost of blue with our latest giveaway!
Six lucky winners will take home a Vitamix 5200 Professional-Grade Blender along with a smoothie bottle, ingredients for a bodacious blueberry smoothie and extraordin-dairy swag courtesy of the U.S. Highbush Blueberry Council and Real California Milk. We’ll drink to that!
Simply scan the QR Code and enter for your chance to win!
C O N T E S T S & G I V E AWAY S Who doesn’t love a giveaway? Guest engagement is always high when there’s a chance to win! From Yeti Coolers to Big Green Eggs, Pizza Ovens to Traeger Grills, if you have a great item that complements your product or is your product, we can build a giveaway around it using a variety of support from our weekly newsletter to social media, in-store signage to banner ads and more.
nuggetmarket.com/contests
F E E FO R I N C L U S I O N : A S Q U OT E D O R 1 P R I Z E P E R S TO R E
NUGGET MARKETS MARKETING MENU 2024 Sponsored by U.S. Highbush Blueberry Council and Real California Milk
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Social Media SOCIAL MEDIA CHANNELS Platforms: Instagram, Facebook and Pinterest Total Followers: 83K+ and Growing Weekly Impressions: 100K+
Let’s get social! A direct line to the Nugget Market guest, our social media channels are a great way to share use occasions, tell your brand’s story and show off that taste appeal. Posts and images are developed collaboratively. However, all copywriting and photography must be approved by Nugget Market, Inc. The number of followers and guest interactions across these platforms is ever-growing. F E E FO R I N C L U S I O N :
(Social posts must coincide with an AD or TPR retail.) • Individual Post, Photography Provided: $250* • Individual Post, Nugget Market Photography: $500 *Photography provided must be exclusively used by Nugget Market. Copywriting for social posts must be in Nugget Market brand voice and approved by the Nugget Market, Inc. Marketing Team.
nuggetmarket.com
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