Haley Paster Scimone
FIGHTING FROM THE HEART
Working with Dave has taken all of the guess work out of determining insurance coverage and needs for our family—we had previously enrolled in a corporate option, thinking that our best interests were protected; however, Dave’s analysis and insights not only saved us on premiums, but offered us more coverage. He holds the insurance for our home and our vehicles, continually updating us on policies and rates …without hesitation, I would recommend Dave for his knowledge, response rate and genuine customer service.
- Maureen Marblehead, MA
We have worked with Dave Bruett for only a few years and can confidently say we would never change. Dave's professionalism and responsiveness sets him apart from the other agents we have worked with. His expertise and thorough guidance provides us the confidence that we are making the right decisions for all our insurance needs. He is our 'go to!'
- Nora Marblehead, MA
Dave is so customer focused he makes things easy when it comes to insurance. Whether it is setting up a new policy, answering my questions promptly, helping get a claim filed or any other insurance related issue he is always right on top of it. I do all my personal insurance with him and when I started my own business a few years ago he set all that insurance up for me as well. Dave is the best!
- Sam Salem, MA
David Bruett President
Put David's 19 years of experience to work and protect yourself, your clients, and your business! PERSONAL
OF YOUR INSURANCE NEEDS MET WITH ONE AGENT
18
If
12
Preferred Partners Meet The Team
Publishers Note: Talman Hauch, Publisher, North Shore Real Producers
Patrick Maguire, North Shore Realtors
Partner Spotlight: Robert Barnaby, Barnaby’s Moving & Storage
2024 Cover Features
Eridania Reyes, View Real Estate Group
Coach’s Corner: Wayne Salmans, Hero Nation Coaching
Cover Feature: Haley Paster Scimone, Sagan Harborside Realty
Robert Barnaby
Eridania Reyes
Preferred Partners
This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community.
ASBESTOS ABATEMENT
Acqua Environmental, LLC
Scott Drinko (978) 735-5541
ATTORNEY
Capano & McGloin, LLP
Lisa J. McGloin (781) 599-1010 CapanoMcGloin.com
Dalton & Finegold, LLP
Christina Petrucci (978) 783-3038 dfllp.com
HEATING, AC & INDOOR AIR QUALITY
Preferred Air
Tom Favazza (978) 750-8282
PreferredAir.com
HOME INSPECTION
R.J. Home Inspection
Adam Wright (800) 253-4402 rjhomeinspection.com
HOME/MOLD INSPECTION
Pillar To Post
Arthur Staffiere (781) 488-8650 arthurstaffiere.pillartopost.com
INSURANCE SERVICES
David Bruett Insurance Services
David Bruett (978) 594-5308 davebruettinsurance.com
INTERIOR DESIGN/ HOME STAGING
I Got a Guy, LLC (978) 476-2671
Tasteful Interiors
Brodie Curtis (978) 476-2671
JUNK REMOVAL & MOVING SERVICES
Ace Cleanouts, LLC
Joe Manzi (844) 223-7781 acecleanouts.com
MOLD REMEDIATION & INSPECTION
Premier Restoration
Jake Turner (339) 235-4278
MORTGAGE / BANKING
Leader Bank
Sheery Keenan Burke (617) 293-5098 LeaderBank.com
MORTGAGE LENDER
Edge Home Finance Corp
Karina Garcia (617) 334-2390
Guaranteed Rate - Liz Ryan
Liz Ryan (978) 237-4431 ccm.com/liz-ryan
MOVING / STORAGE
Barnaby’s Moving & Storage
Robert Barnaby (603) 425-4579
PHOTOGRAPHY / MULTIMEDIA
Lightshed Photography Studio
Dan St. John (978) 854-5348 lightshedphoto.com
TRANSACTION COORDINATOR
Real Estate TC Services
Jessica Martinez (978) 770-2964
igotaguy-llc.com/staging info@igotaguy-llc.com Buyers typically take 30 seconds when making a decision on how they feel about your property. We make sure
Meet The Team
Talman Hauch
Heather Johnson Ad Strategist
Jessica Wellar Sr. Writer
Michelle Morello Photographer Lightshed Photography Studio
Dan St. John Photographer Lightshed Photography Studio
Geneva Eilertson Marketing Coordinator
2025 & Beyond...
Another year is in the books. I don’t know about you, but I feel like it was just July 4 with the entire 2nd half of 2024 ahead of us. This last six months has literally gone in the blink of an eye. The years seem to pile up that way with each passing one.
In any case, this past year was a challenge, of different sorts for everyone, but here we are. It’s time to refresh and work that plan you’ve made (hopefully) and continue to build our pipelines for 2025 and beyond.
This issue, January 2025, is North Shore Real Producers 48th publication! It’s been close to five years since I started talking to brokers, agents and vendors, about the NSRP platform coming to the Boston’s North Shore, and four full years producing magazines and events for our realtor community.
I’ve also been very blessed to have built a recognizable brand and high profile following of top producing agents, brokers/owners and vendors who are not only some of the best in the country at what they do, but also have been some of the nicest people to work with.
We have a great issue for you this month. Our Cover Feature is Haley Paster Scimone, Sagan Harborside. Haley is not only a true professional in real estate, but a great mom, wife and person in her community, who has achieved great success in this business.
This month’s Rising Star is Eridania Reyes, View Real Estate Group. Eridania is from the Dominican Republic and has worked very hard to get her citizenship, a college degree in Business Administration, her real estate license and much early success in the business. Not an easy road, but she did it. See more about her incredible story.
Our Partner Spotlight is Robert Barnaby, Barnaby’s Moving & Storage. Robert’s entry into the moving industry began nearly two decades ago. Growing up, he faced significant adversity and learned the value of hard work to change the course of his life.
Also included is our Coach’s Corner, by noted author and real estate trainer, Wayne Salmans, CEO’s Desk by one of our great editorial partners, Patrick Maguire, CEO, North Shore Realtors and our monthly Ask the Inspection Expert piece by Adam Wright, owner, R.J. Home Inspections.
I’d also like to introduce three new Preferred Vendor Partners to North Shore Real Producers who are starting their programs in this issue; Arthur Staffiere, Pillar to Post Inspections, Sherry Keenan Burke, Leader Bank and Joe and George Manzi, Ace Cleanouts. Thank you Arthur, Sherry, Joe and George...and like all of our advertising partners, were couldn’t do what we do without any of you and we appreciate you all!
See our latest Sponsor Index for more details on how to contact any of our partners, or feel free to reach out to me to connect you directly.
Happy New Year to you all! Here’s wishing you a healthy and prosperous 2025 and Happy Selling!
Talman Hauch Publisher North Shore Real Producers talman.hauch@n2co.com
North Shore Realtors Advocacy Blog
Stay up to date by visiting www.northshorerealtors.com
BY PATRICK MAGUIRE, CEO, NORTH SHORE REALTORS
Last year, Governor Healey signed the Housing Bond Bill, the largest single investment in housing ever in the commonwealth, which included a provision which will allow for ADUs by right in single family zoning districts across the state. This provision is set to go into effect on February 2, 2025. Though it is a statewide law, each municipality can set limited restrictions on ADUs.
Municipalities CAN…
• Require site plan review
• Enforce Title V requirements
• Have setbacks and height restrictions
• Regulate short-term rentals
• Municipalities CANNOT…
• Require owner occupancy
• Require a special permit for use or rental
• Require more than 1 parking space
• Require ANY parking within.5 miles of a commuter rail station or bus station
Overall, under the new state legislation ADUs must:
• Maintain a separate entrance, either directly from the outside or through an entry hall or corridor shared with the principal dwelling sufficient to meet the requirements of the state building code for safe egress
• Be either no larger than half the gross floor area of the principal dwelling or 900 square feet, whichever is smaller
• Meet municipal restrictions, including, but not limited to, additional size restrictions and restrictions or prohibitions on short-term rental
• As ADUs will be allowed by right, the building inspector will be point of contact for permitting. You can learn more at mass.gov/adu. If you have additional questions, NSR is always here to assist.
NSR in the Community
From obtaining charitable grants to hosting fundraising drives to rallying volunteers, North Shore REALTORS® is proud to support housing charities across the North Shore.
During NAR NXT in Boston, NSR participated in the REALTORS® Relief Run 5k with around 1,000 other REALTORS® from across the country in support of the REALTORS® Relief Foundation (RRF).
For over twenty years, RRF has supported REALTORS® and their communities who have been struck by disaster to the tune of tens of millions of dollars. 100% of donations to REALTORS® Relief Foundation go directly to victims of disasters. The National Association of REALTORS® is pleased to cover 100% of administrative expenses.
The 5k run raised over $100,000 in total for RRF! NSR is thankful it could act as a representative of the local industry for this amazing event. You can learn more about RRF by going to rrf.realtor.
Robert Barnaby
Barnaby’s Moving & Storage
Rollin’ Out The Red (Moving) Carpet
BY JESSICA WELLAR, SR. WRITER · PHOTOGRAPHY BY MICHELLE MORELLO, LIGHTSHIP PHOTOGRAPHY STUDIO
“Moving
is stressful — there are so many unknowns,” points out Robert Barnaby, proud owner of Barnaby’s Moving & Storage. “I love putting people at ease as I move their lives efficiently by coming up with a solid plan.”
Since founding his company in early 2020, Robert has built a solid reputation for delivering a level of service rarely seen in the moving industry. His promise? To offer “red carpet” service to every client, treating their homes and belongings with the utmost respect while striving to come in under his moving estimate every time.
From Adversity to Thriving Robert’s entry into the moving industry began nearly two decades ago. Growing up, he faced significant adversity and learned the value of hard work to change the course of his life.
“I had no role models, no examples, and nothing was handed to me,” he shares. “My circumstances would have set most people up for failure, but it’s what drives me to create something that I can pass down for generations to come.”
When Robert became a father at the young age of 21, he knew he had to step up as a provider. He went into the moving industry initially to earn a decent living, but over time, he grew to enjoy the work while developing a passion for providing excellent service.
“After years of working for another moving company, I finally decided to follow my dream of creating my own business with my last name on my shirt — a name that represents true
quality service,” he reflects. “That’s how Barnaby’s Moving and Storage was born.”
Service That Stands Apart
Founded on values of integrity, reliability, and customer care, Barnaby’s Moving & Storage has flourished over the past five years. Based in Atkinson, New Hampshire, Barnaby’s boasts a team of 10 experienced and trustworthy employees. Together, they handle residential and commercial moves throughout New England and along the East Coast, with frequent long-distance moves to the Carolinas and even Florida.
When it comes to setting his business apart, Robert is fixated on providing
exceptional service every time his moving truck reaches someone’s doorstep.
“We roll out literal red runners when we arrive at a property,” he grins. “It’s all part of delivering that red carpet experience for our clients.”
Robert’s approach to client relationships is built on transparency and trust. As a result, his business is mostly word of mouth referrals, which speaks volumes to the level of professionalism he expects of his team members as well.
“It certainly says a lot about how we conduct ourselves and treat clients and their belongings,” he notes with a touch of pride.
“I always send conservative quotes to potential customers, too — I don’t lowball people. My goal is to beat our estimate every time,” he affirms.
It’s this commitment to cost-efficiency that keeps clients coming back and earns Barnaby’s Moving & Storage continuouslyglowing five-star Google reviews.
“At the end of the job, the positive feedback is very rewarding,” Robert offers. “It feels like family when I get a hug from someone that is appreciative.”
Robert credits much of his business’s success to his hard-working crew.
“I really can’t do this without them,” he emphasizes. “They are all very experienced, reliable, and trustworthy individuals. I conduct thorough background checks and hire people with clean driving records; and I’m always here to help and supervise while using my knowledge in the industry to move clients the most efficient way possible.”
Robert’s passion for helping others extends beyond his appreciative customers. Through a partnership with Habitat for Humanity, Barnaby’s Moving & Storage donates unwanted items from clients’ homes to benefit local communities.
“It feels good to help provide attainable furniture pieces to people who need them,” he adds.
Beyond The Business
When Robert isn’t busy running his company, he cherishes time with his wife, Emma, and their four children: Mandy (18), Matt (15), Harper (1.5), and Jackson (4 months). The Barnabys look forward
If
something goes wrong, I’ll always make it right. We care about each customer, and I’m here to help Realtors’ clients move every step of the way.”
to spending summer weekends at their family’s house in Cape Cod at Ocean Edge Resort, enjoying the ocean and hitting golf balls on the beach at sunset.
Robert is also an avid golfer and often hits the greens with his in-laws and oldest son.
“We’re a very close family and we all really have the best time together,” he shares with a smile. “We also love to travel. We’re heading out West next for a big family reunion.”
Looking ahead, Robert has big plans for his burgeoning business.
“As we continue growing, we’re planning to have another location in another state soon,” he elaborates. “I’d love a location in Florida someday as well!”
But as Barnaby’s Moving & Storage continues to expand, Robert remains
focused on delivering the same exceptional service that has earned his company its stellar reputation.
“If something goes wrong, I’ll always make it right,” he concludes. “We care about each customer, and I’m here to help Realtors’ clients move every step of the way.”
To schedule your next stressfree move with Barnaby’s Moving & Storage, call Robert today at 603-425-4579 or visit www.barnabysmoving.com.
2024 COVER FEATURES
Eridania
LIVING THE DREAM
BY JESSICA WELLAR, SR. WRITER
Reyes
PHOTOGRAPHY BY MICHELLE MORELLO, LIGHTSHIP PHOTOGRAPHY STUDIO
“Everything I am today is because of my grandmother, Carmen Rosario. She came to the United States by herself,” begins Eridania Reyes. “She then filed a family-based immigration petition on behalf of my dad and the rest of my family in 2007, and the petition was approved in 2014. After that approval, my family and I were finally able to come to the U.S that same year to get our green cards. Five years later, I became a proud U.S. citizen. Thanks to my grandmother, I’ve been able to pursue my dreams.”
From humble beginnings to her rising success as a Realtor licensed in both New Hampshire and Massachusetts, Eridania credits her grandmother’s boldness for inspiring her own determination. Today, as part of View Real Estate Group in Salem, New Hampsire, Eridania continues to honor her family’s sacrifices by working hard to forge meaningful relationships and help other families achieve their own version of the American dream with homeownership.
Roots of Resilience
Eridania’s early life was shaped by a solid foundation of hard work and family values. Born and raised in the Dominican Republic, Eridania earned her degree in Business Administration and spent six years helping her father run his personal lending business as his secretary. These early experiences instilled in her the importance of relationships and trust.
When Eridania’s family joined her grandmother in the U.S. in 2014, they settled in Massachusetts, where Eridania began working at Panera Bread to help support her family and later became a licensed insurance agent to focus on sales.
The connection didn’t end there.
“All of my clients come to me through referrals,” she offers. “I focus on building relationships, not closing deals. My clients know I’ll take as much time as needed to find the right home for them. I don’t care if we spend a year looking; I just want them to be happy with their house.”
Her commitment to providing a personalized experience has earned her plenty of accolades, including the Bronze Top Producer award from the North East Realtor Association in 2023. She’s also on track to receive the Goal Getter Award at her brokerage, further solidifying her reputation for service.
“For me, success is about achieving balance, not sales — personal growth, professional accomplishments, and making a positive impact on others. It’s about building a legacy, not just a business,” she emphasizes.
The Real Difference
The real estate spark was lit with her first real estate investment with her husband in 2017, a multi-family home that ignited her passion for property. After the couple purchased their own home several years later, Eridania admired their agent’s adept helpfulness to relieve their stress to reach such an important milestone.
Guided through the process by her now-broker, Glorisell Ortega, Eridania discovered the potential for real estate to shape lives, including her own.
“Glorisell guided me through the home-buying process and showed me what was possible,” Eridania shares.
As a mentor, Glorisell continued to support Eridania when she transitioned into real estate and joined her at her brokerage in 2022.
“She was always there for me any time I had a question, no matter what time it was,” Eridania recalls. “She provided me with the encouragement and tools I needed to succeed in this field.”
Building on Relationships
In her first full year in real estate, Eridania achieved a sales volume of nearly $3.5 million and is projected to close out 2024 with an impressive $5.2 million. While the numbers reflect her growing success, Eridania emphasizes that her business isn’t about transactions at all — it’s about people.
Eridania’s clients often describe her as more than just a Realtor — they see her as a trusted advisor and friend. But besides a compassionate heart, what truly sets her apart is her solid background in both business and life insurance, making a powerful combination in real estate.
“I understand the importance of sound investments and bring that perspective to every transaction,” she affirms.
This dual expertise allows her to provide exceptional value to her clients, many of whom purchase both homes and insurance policies through her.
“I want my clients to know I’m dedicated to their long-term success, not just the immediate sale,” she adds.
Her savvy advice to new agents? “Be authentic and build trust. Clients can sense when you genuinely care. It’s not just about what you can gain; it’s about what you can give.”
I focus on building relationships, not closing deals. My clients know I’ll take as much time as needed to find the right home for them. I don’t care if we spend a year looking; I just want them to be happy with their house.”
Family First
When she’s not helping clients find their dream homes, Eridania loves spending time with her husband, Ronald, and their three energetic sons, Ronael (8), Christopher (6), and Royce (2).
“Ronald has always supported me in everything I do,” she smiles. “He took care of the kids while I was building my business.”
The Reyes family cherishes simple joys like movie nights and time together in the kitchen.
“Baking is my favorite relaxing hobby,” she shares. “I love making cakes and flan — it’s how I unwind and express my creativity, and sharing my treats with family and friends is always rewarding. Any time someone I know
has a birthday, I am always asked to bake the cake!”
Through her office, Eridania also participates in community initiatives like coat drives and bingo nights for the elderly to make a positive impact at the local level.
Eyeing her future, Eridania has no plans to stop pursuing her dreams. She aims to keep her foot on the gas pedal to grow her business, obtain her broker’s license, and eventually lead a team.
“My ultimate dream is to create a legacy of excellence and integrity in real estate, where clients and colleagues alike trust me as a recognized leader and mentor in the industry,” she concludes. “I also aim to make a greater impact within my community.”
Arthur Staffiere offers home buyers and sellers a variety of home inspec�on services including:
• Pre-lis�ng inspec�ons reports for Sellers/Agents. Pre-offer inspec�on reports for Time and Price -Sensi�ve-Buyers
• Accepted offer home inspec�ons with addi�onal 48-hour radon tes�ng and comprehensive well water quality tes�ng
The 3 Biggest Regrets of Real Estate Agents...
...And How to Ensure They’re Never Yours
BY WAYNE SALMANS, WORLD-CLASS COACH, AUTHOR, AND KEYNOTE SPEAKER, HERO NATION COACHING
Picture this: A real estate agent at the top of their game, admired by their peers, seemingly unstoppable. And yet, behind the scenes, they’re battling a silent crisis—no deals, no clients, no financial safety net. Despite years in the business, they’re panicked about paying the bills, let alone achieving their goals.
This isn’t just a story; it’s a cautionary tale.
Success in real estate isn’t about working harder—it’s about working smarter. After coaching thousands of agents, I’ve seen three common regrets that derail even the most promising
careers. The good news? These regrets are entirely avoidable if you take the right steps today.
Here’s what every agent should know to future-proof their career.
1. “I Wish I’d Built My Database Sooner.” Let me ask you something: If your social media accounts vanished tomorrow, how would you reach your clients? For too many agents, the answer is a sobering one—they wouldn’t. They’ve spent years chasing one-off transactions instead of cultivating long-term relationships.
Your database isn’t just a contact list—it’s the engine of your business. Agents who consistently nurture their database generate $150,000 or more annually in repeat and referral opportunities.
What to Do Right Now:
• Organize Your Contacts: Gather all past clients, leads, and your sphere of influence in one place.
• Segment and Prioritize: Categorize contacts into groups (A, B, C clients) based on the strength of your relationship.
If you’re ready to take control of your business, build sustainable systems, and eliminate regret, I’m here to help. At Hero Nation Coaching, we specialize in helping agents achieve faster success with fewer bruises.
Book your free strategy session today at www.HNStrategySession.com.
Wayne Salmans
World-Class
Coach, Author, and Keynote Speaker Hero Nation Coaching
In the past decade, I’ve coached and trained over 7,000 entrepreneurs. Let’s make you the next success story.
• Systematize Your Outreach: Commit to a regular schedule of touchpoints— whether through monthly newsletters, personal calls, or social media messages.
Pro Tip: Consistency beats complexity. Even a simple plan executed well will yield better results than an elaborate system you never use.
Resource: Need help getting started? Download my free Database Planner by texting me “DB Planner.” @ 469-500-3642 And check out Rethink Everything You Know About CRM by Tommy Clifford for a fresh take on database management.
2. “I Wish I’d Taken Control of My Finances.”
Real estate agents often enter the industry to create financial freedom— but too many find themselves trapped by inconsistent income, mounting debt, and lack of savings. Even successful agents can find themselves living paycheck to paycheck, with no plan for future wealth.
Here’s the truth: If you don’t tell your money where to go, it will disappear. You don’t need to earn more—you need a better system.
What to Do Right Now:
• Adopt the Profit First Method: Allocate every dollar you earn into specific accounts: profit, taxes, operating expenses, and personal pay.
• Build Reserves: Aim for three to six months of operating expenses to safeguard against market shifts.
• Invest for the Future: Funnel your profits into wealth-building assets like rental properties or retirement accounts.
Pro Tip: Wealth isn’t about making more—it’s about keeping more.
Resource: Read Profit First by Mike Michalowicz, a gamechanging guide to managing your finances like a business owner.
3. “I Wish I’d Asked for Help Sooner.” Real estate isn’t a solo sport. Trying to do it all yourself—marketing, admin, lead generation—leads to burnout and missed opportunities. The agents who grow their businesses sustainably are the ones who build the right team and seek the right support.
But here’s the catch: hiring without a plan can be worse than not hiring at all. That’s why your first investment should be in a coach—someone who can guide your decisions, help you avoid costly mistakes, and accelerate your growth.
What to Do Right Now:
1. Identify Your Gaps: Are you overwhelmed? Struggling to scale? Losing clarity?
2. Hire a Coach: A coach can help you create a strategic roadmap and collapse years of trial and error into months of progress.
3. Plan Your First Hire: Whether it’s an assistant, buyer’s agent, or marketer, a coach can help you pinpoint the right person for your needs.
Pro Tip: The right hire will double your capacity. The wrong hire will double your headaches.
Resource: Ready to hire strategically? Book a free Laser Coaching Call with me, and let’s map out your next move. www.HNStrategySession.com
The Hidden Regret: Resistance and Resentment
One regret agents rarely talk about is the wasted energy spent resisting change or resenting challenges. Whether it’s a shifting market, new technology, or unexpected obstacles, the agents who thrive focus on three questions:
1. What can I control?
2. What do I have right now?
3. What’s my next best step?
Adaptability isn’t just a survival skill— it’s a competitive advantage.
Resource: My book, The Art of Getting Back Up, is a practical guide to resilience and reinvention.
Your Quick-Start Action Plan
1. Database: Download the Database Planner and commit to reaching out to 10 past clients this week.
2. Finances: Open a “Profit” account and allocate 1% of your next commission check.
3. Support: Schedule a free coaching session to identify your next strategic move.
Why This Matters
Every successful agent you admire has faced the same challenges. The difference is, they acted before regret set in. You don’t have to wait for a crisis to start building the business—and life— you deserve.
The time to future-proof your career is now.
Haley
Figtig FroTheHeat
Paster Scimone
“My customers will always say that I fight hard for them,” emphasizes Haley Scimone.
BY JESSICA WELLAR, SR. WRITER
PHOTOGRAPHY BY MICHELE MORELLO, LIGHTSHED
PHOTOGRAPHY STUDIO
With nearly a decade of experience, Haley has become the top producer at Sagan Harborside Sotheby’s International Realty, serving the Marblehead, Swampscott, and Salem areas of Massachusetts. She pairs a deep devotion to her clients’ well-being with a successful marketing background to keep on winning.
The Perfect Storm
Growing up in Swampscott, Haley had a front-row seat to the real estate world through her mother, Ruth, a beloved local Realtor and her father, Marc, an excellent mortgage broker.
“I grew up touring homes and learning about the industry firsthand,” Haley shares.
After graduating from the University of New Hampshire with a degree in marketing, she spent more than a decade at iHeartMedia (formerly Clear Channel Outdoor), building expertise in sales, communication, and branding.
“I started buying my own investment properties when I was 25. I was fascinated by the concept of owning real estate from a young age!” Haley says with a smile.
But it wasn’t until her husband, Branden, began building homes that her passion for real estate truly clicked into place.
“It was the perfect storm. My mother taught me the business, and then jumping in with my husband I got first-hand knowledge in residential construction, which made real estate feel like a natural fit,” she affirms.
In 2015, Haley obtained her real estate license and dove headfirst into the business — and the rest is history.
“I really went all in, taking any open house and every lead I could get,” Haley recalls. “I kept at it until I saw results.”
A Decade of Success
Haley’s all-in approach continues to pay off in a big way — as a solo agent, she is producing stunning stats that most could only dream about with the help of a team. Last year alone, Haley closed over $43 million in sales, a number she’s on track to match this year. Along
the way, she’s racked up an impressive array of awards, including Boston Agent Magazine “Who’s Who in Boston Residential Real Estate” for 2024 and recognition from Boston Magazine as a Top Real Estate Producer. She’s also ranked among the top 1.5% of agents in the U.S. by RealTrends.
For Haley, success is about much more than impressive numbers could ever reflect though.
“I define success as making a positive impact on the lives of others while staying true to my values,” she emphasizes. “At the end of the day, if I don’t miss a beat with my family while making a positive impact on someone else’s life, that’s a win.”
Her mother’s mentorship shaped her early career, and Haley has certainly carried those lessons forward.
“When I pick up the phone and talk to people, I operate with integrity and honesty — I learned that from my mother, Ruth,” she adds. “I still think to myself all the time ‘What would Ruthy do in this particular situation?’”
I define success as making a positive impact on the lives of others while staying true to my values. At the end of the day, if I don’t miss a beat with my family while making a positive impact on someone else’s life, that’s a win.”
Compassion Meets Marketing Savvy It’s no secret Haley invests heavily in marketing for every property, regardless of price point. Her attention to detail is unparalleled and she’s happy to do the work.
“Marketing is critical and one of my favorite parts of the industry. I love creating a gorgeous story for the house,” she beams. “I’ll spend hours moving and hand selecting the perfect photos — I just can’t bring myself to delegate that task because I care so much!”
Beyond her exceptional marketing, what truly sets Haley apart is her genuine compassion and construction savvy playing a critical role at walkthroughs. Clients often tell her she was more observant than the house inspector, and she will go to any length to assist by getting creative.
“I’m infamous for helping in a crisis … I’ll even pull someone off my husband’s building crew to assist a client!” she laughs. “Thankfully, my husband is very understanding and supportive of my career.”
She recently won an offer for a house with her compassion front and center. According to Eric Cressy, the seller’s agent: “There were a dozen offers on the table. The seller and I could hear the emotion in Haley’s voice for her clients, the family of five, and ultimately it’s what won them the house.”
All For Her Family Haley’s commitment to her loved ones is at the core of every decision she makes. She and Branden have been married for eight years and have three sons: Nico, Rowan, and Santino.
“My kids are starting to realize what I do, and they say, ‘You help people have a home, Mom,’” Haley grins. “It brings me so much joy!”
The Scimones enjoy spending time on Nantucket and at their sons hockey events. When Haley isn’t helping clients or at home, she can often be found playing tennis, taking fun fitness classes led by
local moms, or volunteering. She proudly serves on the Friends of Marblehead Public School Board, the board of the Jewish Community Center of the North Shore, and as an ambassador for Northeast Arc.
As for her future, Haley envisions maintaining steady growth while staying true to her core values and top priorities. She’ll continue to be driven by doing what’s best for her clients with plenty of hard work and heart.
When asked about the possibility of expanding her business to include additional agents down the road, Haley nods.
“I’m open to having a team someday with the same values, drive, and integrity to match,” she concludes. “I am very close with my fellow agents in the community. I love co-brokering with my colleagues and they love working with me. The way you work with other agents says a lot about character, and it also benefits your clients.
“Ultimately, I want to keep my clients first, practice what I preach by continuing to grow my family’s real estate portfolio, maintain and foster my relationships, and always be in the front row for my kids.”
My kids are starting to realize what I do, and they say, ‘You help people have a home, Mom.’ It brings me so much joy!”
FIRST IMPRESSIONS ARE OUR BREAD & BUTTER
Buyers typically take 30 seconds when making a decision on how they feel about your property.
We
make sure EVERY SECOND
COUNTS!
Tasteful Interiors is a full service home design company specializing in Home Staging and Interior Design Planning. With a collective experience of 20 years in the industry, we take pride in our diligence, quality of services & creative outlook on the market as a whole. Located in Andover, MA our team has serviced hundreds of vacant and occupied properties in the Greater Boston, North Shore, South Shore & Metro West regions.
Our team caters to the needs and expectations of home owners & their respective real estate experts. By working hand-in-hand with clients through this process, we aim to accentuate the most crucial & unique aspects of every listing. Providing experience, perspective & professionalism in order to exceed any goals set forth for the project; As we dedicate ourselves to your success in the market to maximize every home’s selling potential.
"When getting ready to list a home for sale, It's vital to complete the necessary prep work to make a favorable and lasting first impression”
NAR President Kenny Parcell (National Association of Realtors)
Source: https://www.nar.realtor/research-and-statistics/research-reports/pro le-of-home-staging
• 89% of Buyers’ Agents cited that Home Staging has an e ect on buyers’ view of homes.
• 81% of Buyers’ Agents claim that staging a home made it easier for buyers to visual a property as their future home.
• According to buyers, Living Rooms (39%), Primary Bedroom (36%), and Kitchens (30%) are the main selling points when referencing how Home Staging played a role in their decision making.
• Nearly half of Seller’s Agents (48%) report that staging a home decreased its time on market.
• On Average, every $400 spent on staging results in atleast $1,000 ROI.
All About North Shore Real Producers
Real Producers magazine started in Indianapolis in 2015 and is now in over 130 markets across the nation and continues to spread rapidly.
I often get a lot of compliments about North Shore Real Producers content, our quality of photography, professional design appearance, and overall, the positive nature and influence that our publication has brought to the real estate community here in Essex County and the North Shore.
None of the REALTORS in our magazine paid to be featured. They were either nominated by fellow Top 300 REALTORS, or industry colleagues in the community and featured FREE of charge.
But like anything, not everyone agrees. I also get notes and calls about why we decided to feature some of the people who we’ve featured. How did they get in the magazine, and oftentimes, how can I be included in your pages? These are fair questions which warrant some discussion, so let me offer explanation into some of the frequently asked questions.
Who receives North Shore Real Producers?
The top 300 agents/teams in Essex County, and I also include Reading, North Reading and Wakefield, based on MLStotal sales volume January - December 2023, will receive the magazine FREE of charge for the remainder of this year. The list then resets at the end of this year.
I’m hopeful that as we grow, I’m able to expand our footprint and distribute our publication to the top 500 agents/ teams and include more towns outside of Essex County. Stay tuned.
What is the process for being featured in the magazine? Almost every feature you see has been nominated by peers. You can
nominate other REALTORS, affiliates, brokers, owners or even yourself. We will consider anyone brought to our attention because we don’t know everyone’s story.
I spent a lot of time getting to know the North Shore and Essex County REALTOR® community during my ramp-up period from April 2020 through January 2021. I was able to then catalog a lot of information on a lot of topperforming REALTORS®, many of whom were more than worthy of a presence in our publication at a future date. In some of those instances, I selected the REALTORS® to be featured based on my conversations. At the end of the day, based on nomination information, or those who I’ve met on my own, I select who I think would best represent our publication each month.
What does it cost a REALTOR® or team to be featured?
The answer is simple... NOTHING. None of the REALTORS® in our magazine paid to be featured. They
were either nominated by fellow top 300 REALTORS® or industry colleagues in the community and featured FREE of charge.
Who are the Preferred Vendor Partners?
Anyone listed as a Preferred Vendor Partner in our Partner Index in the front of every publication is an integral part of this community. Our Preferred Vendor Partners pay for their presence in our publication and will have an ad in every issue, attend our private events and be a part of our online presence. We don’t just find these businesses randomly, nor do we work with all businesses that approach us. Many of you have recommended every single Preferred Vendor Partner you see in our publication.
Our goal is to create a powerhouse network, not only for the best REALTORS® in the area but the best affiliates as well, so that we can grow stronger together: Connecting. Elevating. Inspiring.
If you have questions, suggestions or nominations, please feel free to send me an email at talman.hauch@realproducersmag.com or call me at 617-921-7033.
