2021 NJDA Media Kit

2021 NJDA MEDIA KIT

STAY CONNECTED.

Join our communications list and be the first to know about upcoming opportunities!

VISIT NJDA.ORG/ENGAGEMENT

@NJDentalAssoc

NJDA ADVERTISING AND ENGAGEMENT OPPORTUNITIES Thank you for considering the New Jersey Dental Association’s advertising opportunities! NJDA offers various opportunities for companies and organizations interested in sharing promotional materials, education and product or service information with our 4,600+ members. This advertising kit highlights opportunities for website advertisements, digital advertising in our email blasts, and advertisements for our commercial monitor. **ALL ADVERTISEMENTS CAN BE SUBMITTED ONLINE AT NJDA.ORG/ENGAGEMENT** In addition to our digital advertising opportunities, NJDA offers: • Program Sponsorships • Speaker/Course Submissions • Classified Advertisements • Member Mailing Lists • Facility Rentals • Commercial Monitor Advertising

• Digital and Print Advertising

Click on the opportunities above or check out njda.org/engagement for more information.

TABLE OF CONTENTS 3-5 Website Advertisements 6

Commercial Monitor

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Email Communications

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Print Advertising

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Facility Rentals Now, there’s an easy way to make sure your patients get the specialty products you recommend - at an exclusive rate.

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WEBSITE ADVERTISEMENTS ADVERTISEMENT LOCATIONS AD SPACE A

AD SPACE C

AD SPACE E

AD SPACE B

AD SPACE D

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WEBSITE TRAFFIC The data below represents NJDA’s website traffic from January 1st - December 31st, 2019 and January 1st - December 31st, 2020. In 2020 NJDA’s website experienced a high volume of traffic due to the COVID-19 pandemic.

PAGE VIEWS BY MONTH

PAGE VIEWS 2019: 191,842 2020: 699, 744

UNIQUE PAGE VIEWS 2019: 191,842 2020: 423,011

AVERAGE TIME

2019: 1 min 2 seconds 2020: 59 seconds

AVERAGE TIME SPENT ON A PAGE (MINUTES)

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WEBSITE ADVERTISEMENTS

MEMBERSHIP MATTERS Banner advertisements are now available on njda.org! Choose from one of five advertisement locations and sizes available across our website. All advertisements include a click-through to a URL of your choice. See the provided information for advertisement specifications and website traffic.

ADVERTISEMENT SPECIFICATIONS AD SPACE A B

SIZE

TYPE

LOCATION

# Web Pages

728 x 90 px

Leaderboard

All Pages

85+

180 x 150 px

Rectangle Homepage Rectangle

All Secondary Pages

80+

C

300 x 250 px

Homepage

1

D

160 x 160 px

Skyscraper

E

728 x 90 px

Footer

Select Secondary Pages All Pages

35+ 80+

PRICING PER MONTH AD SPACE A B C D E

PRICE $590 $400 $400 $350 $490

SUBMITTING AN ADVERTISEMENT • Please refer to the advertising specifications above prior to submitting an advertisement.

• Advertisements can be placed by completing NJDA’s online advertising form located at njda.org/engagement. This form includes a file upload for your artwork (jpeg or png only) and provides a space for your selected URL. • Due to limited spacing, NJDA suggests using minimal texts on website advertisements.

CLICK TO LAUNCH WEBSITE ADVERTISEMENT FORM

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COMMERCIAL MONITOR NJDA has installed a new digital monitor in the lobby of our headquarters building which features a scroll of advertisements ranging from educational programs, products for sale, dental offices and more! Your advertisement will gain exposure from dental professionals that visit our building for monthly meetings and programs.

Ad Space 1

SIZE LAYOUT FULL COLOR FORMAT PRICING

Ad Space 2

AD SPACE 1 Rotating Slide

AD SPACE 2 Side Advertisement

470 x 440 px

1920 x 1080 px

Rotating Advertisement

Still Advertisement

✓

✓

High Resolution PDF

High Resolution PDF

$300/Month

$400/Month

*FACILITY RE-OPENING SPECIAL - Q3 & Q4 Purchase 1 month and get the second month FREE CLICK TO LAUNCH COMMERCIAL MONITOR FORM

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DIGITAL EMAIL COMMUNICATIONS

PRACTICE TRANSITION EMAIL Due to COVID-19 many dentists are changing their professional strategies. Some seasoned professionals are looking to transition out of the dental profession, while other dentists are seeking buy-in opportunities. The NJDA is offering its members a Practice Transition Email Communication t​ wo times per quarter that will list these available opportunities.

Issue 15 - July 31, 2020 - New Jersey Dental Association - njda.org

CARES Act Provider Relief Fund Deadline - Monday An FAQ regarding the HHS Provider Relief Fund has been created by the ADA. The deadline to apply for funding is August 3, 2020.

Read the ADA FAQ HERE. Watch a recording of the ADA’s July 28 webinar on the Provider Relief Fund, small business loans, labor issues and Congressional action on COVID-19 HERE

New ADA flowchart covers steps if staff, household member tests positive for COVID-19 The American Dental Association has updated its Return to Work Interim Guidance Toolkit and released a new flowchart with guidance to follow if a staff member or someone in a staff member’s household tests positive for COVID19. MORE

FRIDAY “5 THINGS” EMAIL

Here is an opportunity to reach a new audience​! This NEW LIST consists of 2,100 practicing New Jersey dentists. This email is sent out each Friday and includes five dental highlights for dental professionals such as news, programs, and product specials. This weekly non-member communication averages a 32% open rate, well above industry averages.

CDT 2021 guide, companion app ready for pre-order The CDT 2021 and Coding Companion Kit with the CDT 2021 App is expected to ship Sept. 8 from the ADA Catalog and delivers the latest additions and changes to the CDT Code — critical information for patient record keeping as well as being reimbursed quickly and avoiding rejected claims as dental offices are opening up again. MORE

Maintaining mental health, wellness during COVID-19 pandemic Dentistry is a high-stress career, and the added challenges of the COVID-19 pandemic underscore the need for dentists to maintain their mental health and well-being. Through the ADA’s Council on Dental Practice, a wide range of monthly wellness webinars has been promoted. These include the webinars: Emotional Impact: Dealing Constructively With Stress in the Midst of COVID19; What Makes Humans Happy; and Balanced By Design: Why “Crazy Busy” Isn’t Sustainable. For links to those webinars as well as other mental health resources, CLICK HERE

AUDIENCE EMAIL DATE # COMMUNICATIONS TEXT LOGO WEBSITE LINK PRICING ‘Be careful not to drown’: A simple reminder on our responsibilities as dentists

Rutgers School of Dental Medicine alum Dr. Babak Najafi (2016) and his partner Dr. Parisa Kheirieh (New York University, College of Dentistry) share some thoughts on opening a new practice on the New Dentist Now blog.

MORE

STAY CONNECTED

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PRACTICE TRANSITION EMAIL

FRIDAY “5 THINGS” EMAIL

4,600 Dentists

2,100 Dentists

Wednesdays/2 per Month

Fridays/Weekly

2

1

Maximum of 50 Words

Maximum of 50 Words

✓

✓

✓

✓

$300/for 2 emails

$225/two email

CLICK TO LAUNCH EMAIL COMMUNICATIONS FORM

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PRINT ADVERTISEMENTS NEW MEMBER MAILER Gain exposure to a NEW TARGETED audience of dental professionals. This opportunity includes a 8.5 x 3.25 inch buck slip in a mailer to approximately 150 new dentist graduates. Space is limited.

• Upload your own artwork • OR upload your company’s logo and NJDA will create the advertisement on your behalf

NEW OPPORTUNITY SPECIAL EDITION MEMBERSHIP

LEGAL

PRACTICE MANAGEMENT GOVERNMENT

PROGRAMS

ENDORSEMENTS

New Jersey Dental Association

MEMBERSHIP MATTERS

February 2018

AUDIENCE SIZE FORMAT AVAILABILITY COLOR PRICING

COMING SOON: MEMBER RESOURCE PUBLICATION Details to follow on NJDA’s NEW Dental News publication. This digital publication will be delivered via email to our 4,600 member dentists, live on our website, and be a point of reference for each quarter it is published. This publication allows for advertising opportunities with direct links. Add your name to our communications list at njda.org/engagement so that you don’t miss this opportunity when it becomes available.

NEW MEMBER MAILER

MEMBER RESOURCE PUBLICATION

150 new dentists/graduates

4,600 Member Dentists

8.5 x 3.25

Varies

High Resolution PDF

High Resolution PDF

August

October 2020

✓

✓

$200

Varies

CLICK FOR PRINT ADVERTISING

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FACILITY RENTALS SCHEDULE A MEETING/COURSE

1 2 3 4

Please complete and submit the Facility Rental Form available at www.njda.org/facility. NJDA will reach out to you to confirm the meeting date.

Rental Fees must be paid by credit card at the time the meeting date is confirmed.

Projected attendee numbers are essential t​ o determine meeting room assignment.

ONLY NJDA approved caterers may be used​in our facility. No carry in food is permitted.

OUR FACILITY • NJDA Headquarters is an ADA compliant facility. An entrance ramp and dedicated ADA restroom is available.

• Audio visual equipment is included in all meeting spaces.

CLICK FOR FACILITY RENTALS

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NJDA MEETING SPACES DETAILS:

133” Screen/projector/sound/ podium with microphone & wireless microphone

ROOM SETS

BOARD ROOM SET

Board Set (Existing Set): Classroom Set: Theater Set:

36 52 80

DETAILS:

53” Smartboard - no amplified sound otherwise

ROOM SETS

CONFERENCE ROOM A

Conference Set (Existing Set): 12 Classroom Set: 20 Theater Set: 32

DETAILS:

75” Smartboard - no amplified sound otherwise

ROOM SETS

CONFERENCE ROOM B

Conference Set (Existing Set): 16 Classroom Set: 20 Theater Set: 35

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