G-Town Society July 2021 Edition by Nishee Stephen

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une month is extremely hot and at times we all become restless because of Summer Season. India is popularly known for its diversity in cultures, languages, and climates. While most seasons are celebrated and thoroughly relished, summers can be quite inconvenient and unpleasant. The scorching heat during the summers can be quite difficult to deal with. Though summers aren’t always bad as it significantly contributes to the growth of crops. Most crops are prepared in the summer, but it can be quite intolerable for humans and animals. I eagerly look forward to Monsoon after experiencing the summer heat. There’s something special in the rains, it is filled with the tranquility that suppresses negative emotions and brings peace. Besides the calmness that the monsoon brings, truly enjoyable foods are typically accompanied in Indian households that have now turned into rituals practiced commonly. For instance, what’s rain without a cup of warm tea and assorted Pakoras on the balcony enjoying the rain as it falls in perfect synchronization? There are many reasons to love the monsoon season; the peaceful sleep while it pours outside, the enchanting sound of raindrops falling on the surface, the air filled with petrichor after the rain swiftly wets the dry soil, the unfeigned delight of warm foods, and so much more. Apart from the personal relishes, rain is also immensely essential for farmers as it accelerates the growth of crops, providing us food to eat. The July issue covers all aspects of the monsoon season with articles ranging from beauty to health. My favorite picks from this edition are, ‘Caring for your child during the monsoon’, ‘Deal with monsoon frizziness with Enns closet’, Skincare essentials, and more. On the cover of this monsoon edition, you will meet Sriti Shaw, who is a dreamer, achiever, and inspiration. Sriti is a model, actress, and entrepreneur by profession and believes that she has much more to achieve in life. G-Town Society is delighted to introduce Sriti Shaw in this edition and share her success story with you. Find out more about her in our exclusive cover story. At G-Town, feedback from our valuable readers is highly appreciated. Please feel free to share your feedback at editor.gtown@gmail. com. You can also find us on Instagram and Facebook.

Nishee Stephen 5

June 2021

CONTENTS COVER STORY

SRITI SHAW

Revolutionary Entrepreneur

CONTENTS MONSOON FRIZZINESS WITH ENNS COST ...................................................38-39 MONSOON SCRUB MASKS BY BODY CAFE ....................................................40-41 MONSOON HAIR CARE SERUM TO BEAT FUZZ ....................................................42-43 AYURVEDIC TREATMENT FOR GLOW MASK BY THE TRIBE CONCEPT....................44-45 SELF CARE IN QUARANTINE ........................46-47 HEMP OIL BASED ESSENTIALS.....................48-49 DELHI COLLAGE OF ARTS .................................50 G.D.GOENKA .....................................................51 INDIANS ARE CRUSHING OVER FOOD .......52-53 SARGAM DHYAN BHIYAMI ARTICLE ..........54-56 MEDUSA BEAR ...................................................57 SHIVANI BHAMMAR ....................................58-59 SUJAY RAO ....................................................60-61 SAVAME BY ZOA ...........................................62-63 CREDENC.......................................................64-65 BELGIUM WAFFLES.......................................66-67 ALCOR ................................................................68 EARTH SAVIOUR ................................................69 OZONE ...............................................................70

TOYOTA...............................................................3. RAPID METRO......................................................4 EDITOR’S NOTE ...................................................5 CONTENT PAGE S .............................................6-7 COVER STORY SRITI.......................................8-11 RANG .............................................................12-13 RANGRITI ......................................................14-15 MITHI KALRA ................................................16-17 ROAD AHEAD INDIAN JEWELLERY..............18-19 SANCO ADVERTISEMENT .................................20 BHARTI TANEJA .................................................21 HEALTHCARE NEWBORN IN MONSOON ..22-23 AN EXPERT GUIDE TO PREVENT VAGINAL INFECTION ...................................24-25 THE BYKE HOSPITAL..........................................26 BOTANIX ADV ....................................................27 VLCC ...................................................................28 SURPRISE SOMEONE.........................................29 DR. PRASANNA ............................................30-31 DR. KETAN L. PAKHALE ................................32-33 DR. AYSHNA KAUSHIK .................................34-35 AKANSHA SHARMA .....................................36-37

July 2021

EFFERVESCENT AND

VERSATILE

SRITI SHAW Sriti Shaw is a model and entrepreneur by profession who firmly believes that the sky’s the limit; a woman with big dreams and fierce zeal to achieve everything she has ever put her mind to. Over the years of her career, she has made a significant impact on the industry and gained her recognition by sheer hard work.

ince childhood, Shaw has been inclined towards new opportunities and skills she could learn, which drove her to try out several extracurricular activities. She earned a Brown Belt in Karate From Kshitotai Kshito Yu Karate-Do Federation in Japan, took swimming and guitar classes to learn the activities, worked for the Leadership Training Society as a social worker, and learned Kathak and Bharatnatyam while still holding a major interest in freestyle dance. As Shaw believes that Education is the foundation that strengthens the future, she fulfilled her academic duties with utter diligence. She completed her Bachelor’s of Commerce in Accountan-

cy followed by securing about 80% in her Prelims when pursuing UPSC in 2017. Her academic achievement drove her to follow her dreams and pushed her to become a member of the American Centre and British Council. Upon finishing her academic responsibilities, she swiftly drifted to explore more opportunities than she could chase as her profession; it was then that she encountered the world of modeling and decided that she wanted to become an immensely successful one. As she started her modeling journey, several obstacles came along but her never ending desire and determination acted as reinforcements to finish what she started. Slowly and steadily, she began working on and

July 2021

constructing her career, which later rewarded her with various recognitions all over India. She gained the opportunity to walk the ramp for multiple prominent brands, such as Fiama Di Wills, Exuberance and Odesseys, and UBM for Jewellery. Alongside her modeling path, she also explored her management skills and procured multiple jobs in the same field. Initially, she worked as the cheerleader manager in 2015 for the Indian Premier League, commonly known as IPL, for four

states including Kolkata, Hyderabad, Bangalore, and Mumbai. She then worked as a supervisor in 2015 all over India for ITC promotional events followed by switching to Asian Paints to work as a supervisor. Later in her career, she worked as an HR recruitment officer all overseas for Grace Enterprises. She also won third prize in acting as Sita for Ramcharitmanas in Pariwar Milan. Shaw expedited her modeling career by participating in a few notable pageants that helped her polish her

skills further and accelerate her success. She was crowned as the Miss India Queen of India 2021 by Skytouch Foundations. Furthermore, she was crowned as the second runner-up in Miss Fab India 2021. Lastly, she was crowned as the second runner-up in the Miss category in Miss West Bengal 2021 that was held on 30th January 2021 by Indie Royal. While pursuing modeling aspects in her career, she gained immense confidence leading her to take up hosting gigs in reputed events.

July 2021

Shaw constructed various businesses alongside modeling, the primary occupation. At present, she successfully owns and runs a food truck in Leisure Valley in Gurgaon, Delhi NCR with the Brand name of Ghummakkad under Wonderspoon Pvt. Ltd. The food truck is known well for its delicious food and strict hygiene, causing customers to drive from all over the city to relish their meals. Moreover, she owns a packaged drinking water plant in Mira Bhayandar Road named Aqua Mont. As Shaw is currently a resident of Dubai, she works as a real estate agent for Aspin Commercial. Her current job requires her to deal with the World’s most luxurious properties, including World islands - Heart of Europe, MBR, and Vincitore Group for Beneissier. Her latest achievement includes starring in a new song that has gained over 1 million views in over four days on Youtube, named 2 states. The song involves a love story between two individuals from different states and cultures; the male character in the song belongs to a Punjabi background, whereas the female character belongs to a Bengali background. The song has gained significant popularity in a very short 10

July 2021

period and is expected to do generously well in the upcoming days as well. Shaw starred in another music video where she plays the main female lead. The song, named Pyaar Wali Feeling, gained a huge audience and received abundant love upon its release in March 2021. According to Shaw, it was the most amazing experience of her career as she learned to embrace the character’s emotions and act them in an expressive way. Shaw also praises her directors for the video, Love Randhawa & Riki Yadav, and her co-star, R Ankit for their hard work. Ignited by the ardor to fulfill every responsibility and career choices she makes, she has successfully set up multiple businesses to generate passive income even when she opts for acting as her primary profession. Shaw is a woman with big dreams and absolute enthusiasm to achieve them. In her personal life, she enjoys spending time with her family, especially her mother. She sees her mother as a true supporter and dearly values her presence in her life. Shaw relishes traveling, dancing, and being the focus of the camera. She also enjoys spending quality time with her friends. She constantly works upon herself to create a more successful life. 11

July 2021

RANG BY QBIK Collection Note

In these times of uncertainty and strife, Qbik has turned to inspiration in colour! Adding much needed joie de vivre to our festive wardrobes with a collection named simply “Rang”.

ang is always sided with the festival of Holi, which communicates not one, but numerous colours, with this line the brand has interpreted celebration through myriad shades including black &amp; white. Our cultural heritage has always attached significance to colours, tying it to emotions, festivals and occasions. No moment in an Indian household exists that can’t be tied into a colour. Be it the vermillion red for a bride, serene whites of austerity or moody blues for savan! Tying this with the love for Indian handicrafts, the collection is based on the marriage of two distinct techniques of India; that is Benarasi and Bandhej. Designer Vrinda Sachdev has given her own spin to this collection through the use of hand woven banarasi fabric further tie dyed with the bandhani technique creating an explosion of colour. Vivid colours such as fuchsia pink, bright red, effervescent yellow, evergreens, moody mustard and purple

go back to the origins of the age-old colour wheel of our country. Avante garde silhouettes make this collection modernesque with experimental blouses on lehengas, one shouldered tops for shararas, crowd favourite draped sarees and kaftans, all timeless along with a hint of a contemporary touch. The kaftans, airy as they come, also add a laid- back dimension to the collection making it go from mehandi to a beach resort. With a blend of exquisite fabrics like Raw Silk, Georgette, Organza and tulle along with French knot techniques, a variety of sequins, dapka, and beads are used in making the alluring and classic floral artworks embroideries of the collection. Creating something for each bride or her family is the key to this collection. Which sees a further exploration in the form of handmade, embroidered jewellery through a fitting collaboration with Fooljhadi. The line has a wide array of earrings, maatha pattis, chokers, necklaces and even mask chains for the modern bride. Extensive use of embroidery with sea water pearls and semi-precious stones adds that extra dazzle when matched with the perfect ensemble from the new collection. https://www.instagram.com/qbikofficial/ https://qbik.in

July 2021

A women’s

wear brand to reckon with Launches Elegant, tasteful contemporary outfits for the New Season

Elegant, tasteful contemporary outfits by Rangriti present across India for the new season that will make you fall in love with indo-western fashion. 14

July 2021

Monsoon season has approached. We all love the monsoon, it makes us feel happier and content.Rangriti presents its latest Monsoon Collection as well as a collection for the season for the quintessential women of today and their yearnings to stand out. The new Collection comprises stylish Smart Kurtas, Kurta Dresses, Slim Pants, Indi tops and many more to choose

from. The new collection is all about feeling comfortable and cosy in style. Rangriti is the epitome of Fusion Fashion as it adds a unique touch to your look, as each piece is designed to keep you classy. The new range of collections will offer a wonderful mix of traditional and contemporary styles that complement different personalities and help bring out the best in them. Rangriti is

Available At: All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal; Website - www. Rangriti.com Facebook - www.facebook.com/RangritiIndia 15

known for its eccentric & experimental approach. Mr. Siddharath Bindra, MD of Rangriti said “Every year Rangriti brings something new, refreshing and more charming elements to offer. The designs and trends are constantly changing, as well as the predominant colours. Why always go for the boring light shades and dull layering? This is the season of pastel colour, bright shades of indigo green, blue is good for monsoon. Not just light colours, dark shades of black, brown, green, maroon etc will be the choice of the season.” July 2021

Renowned Designer

MITHI KALRA Plays With Red Hues In Her Latest Bridal Collection Renowned FASHION DESIGNER

hen it comes to the wedding-attire, drape sarees are prominent in most closets, they can be embraced in a myriad hues and patterns. The label has added some fresh elements to the collection that are designed

Mithi Kalra has launched a bridal collection of drape-sarees for this season, an easy to wear attire, these eclectic range sarees are draped in a contemporary style to give you a modish look.

July 2021

in floral motifs all over that are embellished with cutdana, thread, zari, sequins, and stonework. According to designer Mithi Kalra,”When it comes to the six-yarder then I wanted to launch a collection that can be cherished in the trousseau of the bride, my muse for this collection was someone who is swooned by this comfortable, soft and enchanting attire, and hence the reason for launching these drape-sarees,” She further reiterates,”Today the brides like to shop an array of designs that are contemporary and diverse, keeping their choices in mind we have experimented with the regular drapes into an intricate art,” She is famous for creating beautiful amalgamations by choosing homegrown fabrics with different forms of paintings of India. For her Fashion is an expression of deep-rooted culture, ethnicity and sustainability. Known for her eccentric designs, fabrics and colour sensibilities, the label has dressed many famous Bollywood celebrities including Sonali Kulkarni, Pooja Sawant, and many more. Speaking on the upcoming collection with sustainable fabrics,

she says that, “Today, bridal wear has a vast spectrum, it not only includes those heavily embroidered lehengas and embellished sarees but it has a good mix of Rich Anarkalis with Ethnic Skirts, our new collection includes subtle yet rich blouses paired with heavy skirts, making it a complete look of home-grown Lehengas,” she concludes.

July 2021

ROAD AHEAD FOR THE

INDIAN JEWELRY INDUSTRY By: Mr Raunak Parekh Managing Director, Parekh Ornaments

ovid-19 has i m p a c t e d everything and has been responsible for the way we look at things now. Be it shopping, working, the pandemic has taken a heavy toll on our day-to-day activities. Although countries across the world are doing their best to make things work, the pandemic has taken a blow at the jewellery industry. The jewellery industry also has had its share of ups and downs during this pandemic. Like any other industry, even the business of the jewellery industry has been impacted severely. However, this is a temporary phase and I do hope this will end soon but we also have to wait and see how the market will respond. So the road ahead for the industry seems to look positive as we all have now come a long way. Things have slowly started to pick up and I strongly

feel that the future of the industry looks promising. Gold has always been considered an important investment, and has been proved during the pandemic. And as times have changed, we have to see that our jewellery industry has been a part of a lot of trends as well. Jewellery has become an important part of not only special occasions like weddings, but days like Akshay Tritiya, Raksha Bandhan, are incomplete without jewellery. With lockdown and few restrictions still in focus, people will spend more on jewellery as compared to travel and lifestyle shopping. Jewellery has always been an important form of investment for people, even if the economy is not doing well. The upcoming wedding season will also see a rise in the gold rates. However, I don’t feel people restricting themselves when it comes to jewellery buying. Post the lockdown, we have July 2021

seen some really good improvement in the overall sector. Buying gold jewellery requires both emotional and rational intent. Considering the situation right now, I feel that purchasing jewellery is still thought of as a positive investment by most of our customers. The market has started to open up and this is a positive sign for everyone. Slowly and steadily, we can see a rise in sales, also because people have not been able to purchase jewellery now for quite some time. A lot of this rise in sales can also be attributed to the weddings that were postponed due to the pandemic induced lockdown. Weddings in India are also a lot about status, and this is the reason jewellery

buying will see a rise in weddings also. People who were not able to make the purchase at that time will be doing it now, hence the rise in sales. The buying today is more need based rather than indulgence based. The purchase for wedding jewellery seems to be unaffected as people might not look at celebrating at a big banquet hall due to the restrictions. But the auspiciousness attached to the gold jewellery still remains in the heart of our customers. I also feel that brides today are personally involved when it comes to purchasing jewellery for their wedding and will surely buy jewellery more as compared to previous years. Brides still consider an investment in gold a safe haven for them.

A very big thank you to social media as well. Social media has played a very important role during this pandemic. Jewellery brands who have been active on social media seem to be benefitting in this situation as this lockdown has made each one of us a digital person. The pandemic has also played an important part when it comes to various digital innovations that we have seen in the jewellery industry, especially the technological innovations like the virtual try-ons. Technology will play a significant role in all the jewellery purchases that will happen in the future and we at Parekh Ornaments are all set for it.

July 2021

CARING FOR YOUR CHILD During The Monsoon

By Dr Shalini Chico

Senior Consultant Neonatologist and Pediatrician, Fortis La Femme Hospital, Richmond Road, Bangalore.

he only downside to this season is that it brings with it, several communicable illnesses; be it a) mosquito borne like dengue, chikungunya, malaria, b) food and waterborne illnesses like typhoid and hepatitis 22

The monsoon season brings with it a refreshing break from the scorching heat, invigorating both young and old, with children running in the rain, splashing in puddles, making paper boats, and the whole family enjoying piping hot snacks and tea while relishing the scent of the first showers.

A, c) airborne like influenza and other viral respiratory infections, and not to forget the threat of covid 19 still looming large ! Let’s look at a few ways in which one can safely enjoy this season with their children.

1. Food and water – Ensure that your drinking water is safe, as far as possible use boiled water, especially for infants below 1 yr. Avoid eating uncooked food like chutneys or salads, and fresh juices /water from outside. Wash fruits and vegetables well before consumption. July 2021

2. Hand and personal hygiene–Wash your hands and feet well after having stepped out, whether it is just a short walk to the neighborhood grocery store or playing in the rain in your own compound. Nails to be kept trimmed and clean at all times. 3. Vaccination–Ensure that your child has had their yearly booster of influenza vaccination, which is preferably given during the pre-monsoon/monsoon season. Influenza (also called the seasonal flu) and Covid 19 can have a similar presentation with fever, sore throat or cough , making it difficult to differentiate . Hence it is strongly advised to make sure that children above the age of 6 months are vaccinated annually with the influenza vaccine . Co-infection with covid19 and influenza can present with more severe illness.Until the time that covid vaccination is rolled out for children in India, the next best option would be to get the flu shot for your child. Meanwhile ensure that every adult is adequately vaccinatedfor covid. Breastfeeding mothers are strongly urged to get vaccinated with the covid vaccine 23

as well, so that the infant gets their immunity from the breastmilk. Typhoid and Hepatitis A are also vaccine-preventable diseases. Check with your pediatrician whether your child has been appropriately vaccinated for the same. 4. Mosquitoes – tend to breed especially this season. Keep them at bay by using a natural mosquito repellant, keep doors and windows appropriately meshed. Avoid keep-

ing empty pots or other areas around the house where rain water can stagnate and act as a breeding ground for mosquito larvae. 5. Clothing – ensure that your baby is well covered with ironed and dry cotton clothing, and head protected from the cold . However avoid excessively warm clothes ; excessive sweat and damp clothes can predispose to fungal infections. Avoid using diapers for long periods of time, use cloth or change diapers frequently. Avoid wet wipes, while at home, cleanthe baby s nappy area with water and thoroughly wipe dry. Avoid staying wet after having played in the rain, ensure your child has a warm bath and is adequately dried. 6. Fix those leaks–Moisture which accumulates from leaky walls and roofs, can cause mold formation and can predispose to a flare up of allergies and asthma. As the threat of the third wave of covid looms around the corner, let us not forget the basic principles of using masks and regular handwashing, avoiding crowds and public spaces. Let not the relaxation of lockdowns allow us to let down our guard. Continue to stay safe. July 2021

An Expert Guide To Prevent Vaginal Infection During The

MONSOON

By Dr Deepthi Ashwin

MBBS, MS(OBG), Senior Obstetrician and Gynecologist, Fortis La Femme Hospital, Richmond Road, Bengaluru

ith the cold weather, immunity can be lowered making women susceptible to various vaginal infections and a urinary tract infection. Added to the vaginal fluid, the humidity from the atmosphere can cause accelerated bacterial or fungal infection. Vaginal candidiasis is the most common infection experienced by women during the monsoons. Some of the common symptoms of vaginal infection are:  Rashes in the private parts  Vaginal/ vulval itching  Vaginal discharge  Redness/ swelling around the private parts  Vaginal soreness  Burning sensation during intercourse or while urinating

The Monsoon Season Is Associated With Romance Rejuvenation And Respite From The Scorching Heat Of The Summer. It Brings Along Greenery, Cool Breeze And Cold Weather. Along With All That’s Pleasant And Refreshing About Rainy Days Comes Certain Health Issues. 24

dry the area, plain toilet paper should do. Pubic hair plays a protective role. It can prevent the spread of bacteria and reduce the risk of an infection. It also reduces friction during sexual intercourse and prevents transmission of bacteria. It is important to urinate before and after intercourse to reduce the growth of bacteria and prevent infections. Clean the genital area too after intercourse. Avoid using female hygiene washes. Wear breathable clothes: cotton underwear is the best choice to prevent vaginal infections. Tight underwear can reduce airflow and increases irritation and risk of developing rashes. Breathable underwear keeps the genitals airy and helps it stay dry. Avoid wearing tight lowers or shorts or skinny jeans as they reduce ventilation and retain sweat

in the vaginal areas and can lead to rashes and a vaginal infection. Do not wear wet clothes for a long time as they increase the moisture levels and increase the incidence of skin infections and rashes. It also acts like a breeding ground for organisms and increases the chances of a vaginal infection. Maintain good menstrual hygiene: change the sanitary pads every 4 hours irrespective of the soakage and tampons every 2 hours. Change the menstrual cups every 8 hours. Do not use scented pads. Pads in general can increase the incidence of rashes due to increased humidity and can cause vaginal infections. Tampons can cause vaginal dryness and increase the incidence of an infection. Menstrual cups should be used whenever possible.

Stay well hydrated: during monsoons, water and salts are lost rapidly from our body which can lead to irritation and a burning sensation in the genital region. Make sure that you are consuming at least about 2 to 3 litres of water everyday which helps in maintaining the vaginal pH and reduces the risk of an infection. Staying well hydrated also keeps urinary infections at bay. Eat curds to maintain the vaginal pH Using condoms can protect against infections. To conclude, identify your individual risk factors and make lifestyle changes to reduce the risks of vaginal infections. Do not self medicate and see your doctor who can diagnose and prescribe the appropriate treatment.

Prevention of vaginal infection: Bacterial and fungal infections impacting the genital area though common during monsoons is certainly not unavoidable. Few tips to help are Maintain good personal hygiene: clean your private area with lukewarm water and avoid any fragrant soaps. Clean the genital area twice a day. Do not douche the vagina. Douching involves cleaning the vagina from inside which destroys the protective bacteria too.Wipe and keep the genital area dry after urinating. Clean the genital region from front to back to prevent the bacteria from the anus from entering thevagina. Avoid using wet wipes with chemicals to July 2021

July 2021

The Byke Hospitality Strengthens Footprint In Maharashtra With The Byke Delotel In Mumbai

umbai, 23rd June, 2021: ‘The Byke Hospitality’, one of India’s fastest growing hospitality brands has launched its fifth hotel in Maharashtra — The Byke Delotel in Borivali. It is a pure vegetarian business hotel situated in the Western Suburbs of Mumbai with a total of 40 rooms with a combination of Super Deluxe Twin Bed, King Bed and Premium Rooms. The Byke Hospitality brand currently boasts a portfolio of around 21 hotels across India. With a strong and steady rise in domestic tourism, this new addition will have a lot to offer to the travelers who are looking for luxury services at affordable prices. As a business hotel, ‘The Byke Delotel’ will be focusing on catering to the corporate requirements of the guests including conferences, meetings and special corporate events in the near future. The experience will be heightened by comfortable accommodation and best in class hospitality combined with a culinary experience of delicious pure vegetarian global cuisine served at the on-site fine dining restaurant, Farm Fresh. The restaurant will offer a wholesome yet contemporary culinary experience by serving the best of both global and regional cuisine. During the pandemic, safe and easy travel gained importance. Being situated in the Western Suburbs, The Byke Delotel boasts of the convenience in its connectivity. The hotel is a short drive from Chhatrapati Shivaji International Airport and at a walking distance from Borivali Railway Station and the bus station. Such easy commute is ideal to serve the corporate needs of the travellers. Mr. Anil Patodia – Chairman and 26

Managing Director, The Byke Hospitality Ltd. said that, “The Byke Hospitality has always focused on catering to all the requirements of the customers and helped them to create innumerable happy memories. With the launch of our new hotel, ‘The Byke Delotel’ in Borivali we will fulfill business requirements of the travelers by providing them the ultimate experience at affordable prices.” About The Byke Hospitality: The Byke Hospitality Ltd. is one of India’s fastest emerging hospitality group, having presence in 09 states and 16 cities with 21 Hotels having a total of 1,255 rooms. The Byke with its unique theme of Pure Vegetarian Hotels & Resorts is the most preferred choice of travellers looking for a homely delight. We offer contemporary hospitality services with a touch of our traditional Indian culture which says, ‘Atithi

Devo Bhavah’. Equipped with years of experience our team is committed towards providing our patrons with the finest of business and holiday stay experiences. We offer our guests a complete homely delight by offering hospitality services with a touch of our traditional Indian culture which says, ‘Atithi Devo Bhavah’. Apart from our luxurious rooms, we are known for the delicious Pure Vegetarian global cuisine served at our restaurants, ‘Farm Fresh’. Each of our hotel & resort offers banquet facilities which are suitable for Social Events as well as Corporate Events. For further details visit: https:// thebyke.com/ For Media Information Contact: Prathama Tripathi, Email: prathama.prconsultant@gmail. com, Tel: +91-8777723664 July 2021

July 2021

DR. PRASANNA KUMAR S. SAGARE

r. Sagare wishes to explore his identity and maximize his full potential in this field as it is also his passion. He is willing to work as a key player in a challenging & creative environment of Physical Education and Sports. This immensely determined individual has achieved multiple degrees to support his dream and help them become reality. In 2006, Dr. Sagare completed his Bachelor’s of Science at Gulbarga University which is located in Gulbarga itself. In 2007, he completed his Bache30

lor’s in Physical Education from the same university. In both degrees, he managed to earn a spot in the first class, which itself is evidence of determination and hard work. Later in 2007, he pursued his Masters in Physical Education from Gulbarga University where he not only remained in the first class but also earned a distinction. Lastly in 2018, he was awarded the Ph. D. from Gulbarga University on the basis of his thesis entitled: Study On Rural Culture Games Of Hyderabad Karnataka’. As of today, Dr. Sagare has pub-

Dr. Prasanna Kumar S. Sagare is currently an assistant professor in the Department of Physical Education at the College of Agricultural Engineering in the city of Raichur, Karnataka, and is originally based in Karnataka, India. Dr. Sagare intends to build a successful and prominent career in Physical Education. He firmly believes in developing Physical Education and Sports field with sheer zeal, commitment, and dedication. July 2021

lished multiple books on topics of Physical education. To be precise, he has successfully contributed to 56 books in total where he imparted his valuable knowledge. Apart from his books, Dr. Sagare has also published papers on informative topics, such as ‘Effect of exercise on cardiovascular efficiency of B.Sc. (Agri.) students. and ‘Rural Culture Games: A study on Selected Culture Games of Raichur District’.

Dr. Sagare has been respectfully a part of numerous seminars, including national and international level webinars, faculty development programs, workshops, and more. It is almost impossible to find individuals who have a genuine proclivity towards their profession, especially physical education like Dr. Sagare himself. It is immensely important for all human beings to consider their physical health a priority and work

upon themselves to maintain a certain level of BMI. While most Indians severely lack a healthy state of being - physically and mentally, Individuals like Dr. Sagare motivates others to eliminate this deficiency of fitness. Dr. Sagare is an extremely determined and diligent individual and G-Town wished the best for him. With his firm motives and goals, he is on his way to encourage others to learn about physical importance.

July 2021

DR. KETAN L. PAKHALE

s today’s lifestyle critically lacks healthy choices, which often leads to serious imbalances in the body, Dr. Pakhale’s initiation to build the Metabol clinic strongly backs up his zeal to direct individuals towards a healthier lifestyle. The motive behind this clinic is to eliminate such problems, especially Metabolic Syndrome. Dr. Pakhale has specialized in Metabolic Syndrome and wished to help people recover or deal with it. Dr. Pakhala is licensed and certified by World Research Council, 32

registered with Maharashtra Medical Council, Registered with Indian Medical Association, and registered with Ghatkopar Medicos. In her former career journey, he began working at Dr. D.Y. Patil University, School of Medicine, located in Navi Mumbai. At the given university, he first worked as a Casualty Medical Officer and got promoted to the post of Resident Medical Officer. LAter in 2013, he was again promoted to work at the residency. In June 2015, he was promoted to Assistant Professor’s post. Dr. Pakhale is still continuing his job at Dr. D. Y. Patil University while constructing his

Dr. Ketan L. Pakhale, the founder of Metabol - Lifestyle Metabolic Syndrome Clinic, is a knowledgeable endo-bariatric physician who has successfully built his own empire in the name of Metabol located in Mumbai, Maharashtra. Metabol is a clinic that carries a multidisciplinary approach towards a healthful lifestyle. July 2021

clinic. Dr. Pakhale is a proud alumnus of PVG Vidhya Bhawan, Ghatkopar, where he completed his senior secondary schooling followed by High School at Ramniranjan Jhunjhunwala Junior College, where he also pursued his under graduation. Lastly, he completed his Post graduation in M.D. at Padmashree Dr. D. Y. Patil Medical College. Apart from excelling at his academics, Dr. Pakhale has had a robust interest in fulfilling several voluntary jobs. He was the Vice President at the Doctor Cell located in Navi Mumbai, BJP. Furthermore, he was the Venue Medical Officer at the FIFA- U 17 World Cup, India 2017. He was a sincere Organizing Secretary for Screening & Awareness on 33

the occasion of World Diabetes Day 2016 where 10000 patients turned u for screening at different locations at a single point in time. Another commendable voluntary job at the Health Awareness Mega Camp as a medical doctor; the camp was held by Dr. Nanasaheb Dharmadhikari Pratishthan at the Dr. D. Y. Patil Stadium in Navi Mumbai. The Health Awareness Mega Camp gained a respectful entre in the Guinness Book Of World Records. Dr. Pakhale has had multiple publications and clinical trials. Dr. Pakhale is a determined doctor who wishes to help people eliminate problems related to their health. As a doctor, he is pursuing his career with much passion and goals to fulfill. G-Town wishes Dr. Pakhale a successful life and career. July 2021

edge about various spiritual subjects; yet I was sceptical as I had chosen to become an Engineer and didn’t think much about it”. She worked for different MNCs for 12 years and continued to read about Vedic sciences and various other modalities vociferously . The year 2017 was a milestone in her life as things started taking a concrete shape. She was filled with a sudden urge to learn more about divine energy and the cosmos, thereby acquiring more modalities. Dr. Ayshna helped many people in the process and came to the epiphany that her Remedies have worked. They were beneficial for most of her family members and

friends, and that is how her page “magical remedies” started. The journey of Magical remedies is indeed a magic as despite being just 20 months old, the work and the remedies extended by Dr. Ayshna have been nothing short of miracle for her clients. She said that “In such a short span, by grace of God, I have transformed many lives, and received their testimonies and success stories. She continues that “My faith in Lord is so evident that it is working in people’s life. I am so blessed that God is using me to transform and spread happiness in people’s life. Ayshna’s esoteric venture has garnered phenomenal positive re-

views and she feels utterly overwhelmed by the love and warmth of her clients. Although she has lots of challenges and obstacles in her personal life, but these things make her strong and better person. “ If I want to bring change in someone’s life, it is very much necessary to first deal with myself and find peace and connection with my Lord”, Said Ayshna. She further said that these challenges make her more compassionate and empathetic human being. This may be God’s teaching so that I can relate to my clients. Recently she has been awarded by G-Town as best Healer 2021.

VIBRANT & MAGICAL Dr. Ayshna Kaushik

r. Ayshna kaushik is a renowned Astrologer, Numerologist, Reiki Grand Master, Tarot Card Reader and an Engineer. Her entrepreneurial venture – Magical Remedies – is a unique and beguiling endeavour wherein she offers guidance and helps people through various modalities via Instagram and Facebook. Dr. Ayshna’s journey of 34

soul-searching and finding her authentic path is profound and worth all the hype. Her trail blazing expedition began when she was a child as she dreamt of helping people even though she had no idea that being the Samaritan would become her profession one day in the future. Her life has been miraculous with numerous divine and other worldly experiences. Ayshna recalls that during her

first year of Engineering, she had a divine vision of God, who revealed the true purpose and direction of her life’s journey to her. This incident happened in 2003 when she was merely 17 years old. But, like any human being, she had her doubts and was contemplative about the possibilities of being a healer in the truest sense. She narrates, “I was very spiritual since childhood, and had in-depth knowlJuly 2021

July 2021

HOW TO FIGHT WITH YOUR ANXIETIES

CORONA VIRUSByOUTBREAK Akannksha Sharma I

n the wake of the corona virus outbreak, it is very natural to feel fearful, anxious and have concerns about the health of our loved ones and self. When we listen news and see our surrounding, we feel sad, frustrated, lonely and lost. More of that social distancing, interruption of plans, emergence of uncertainties, and waves after waves are very disturbing and stressful. Our thoughts are only worries, that are for our loved one, jobs and f inancial well being. There is no place where we can relieve ourselves as Gyms are closed, shopping malls are closed, cannot meet friends and it has become really diff icult to stay sane. At times, to see the global pandemic, everything seems worthless. The things which gives us immense happiness is now looks worthless. Like exercising may feel insignificant, but for long-term health and wellness of not just our individual selves, but society at large, self care is very important during these stressful times While we all are trying and staying up-to-date on news about the outbreak, Let’s us all Take breaks from watching, reading, or listening to news stories, including social media for some time. Hearing about the pandemic repeatedly can only be upsetting. It is easy to succumb to fear in the face of uncertainty and unpredictability This moment calls on us to not only care for others but to also be gentle with ourselves. “Everything that goes under the umbrella of ‘self-care’ is essential right now,” Let’s try to be positive, mindful, and use this time for self work. And in return Let’s spread some positivity around.. I would be sharing some activities to be done on daily basis, which are not gonna take much of your time , rather help us all to get back to our positive self....

July 2021

So what we need to do is .. 1. As soon you get up in the morning, do not pick up your phone to check the latest updates about the pandemic.. Rather, let some time spend with your God, giving thanks for every blessings. In this way you will shift your focus on your good things and blessings and eliminate negative thoughts. 2. Drinking minimum of 8-10 glasses of water during the day, preferably warm water. 3. Minimum 5-10 minutes of reading, of anything positive, book or article.. 4. Whenever negative thoughts come to your mind, take deep slow breaths and start counting your blessings. This technique will help you to stay happy and optimist. 5. Do dance, jog, run, skipping whatever suits you , for at least 20 minutes a day, it will help u to keep your body moving . 6. Before sleeping, please pray and thanks God for the protection during the day. In this way you will have a peaceful sleep. So these are the 6 points , on which I want updates on everyone who are taking part along with me. 1. Morning Prayers 2. Water 3. Reading 4. Mindful breathing 5. Physical activity 6. Bedtime prayer All these activities will help us in keeping ourselves sane and will help to spread positivity around.

July 2021

DEAL WITH MONSOON

Frizziness With Enns Closet

Monsoon season has always been fun, pretty, and enjoyable for most people. The lovely food like pakoras and a cup of tea are perfectly sufficient to relish each bit of the season. Nevertheless, that is not the case with your hair as Monsoon also brings the most problematic frizz to the hair. Since hair and humidity are not the best of friends, hair requires extra attention and a few essential supplements to fight the frizz. From oily scalp to frizzy hair to dandruff, hair is an absolute mess during the monsoon season. Here are the ultimate hair care products recommended by Enns Closet for the monsoon season that you absolutely need to eliminate the frizz. 38

July 2021

Keratin Custard

Keratin and Hyaluronic acid infused natural restorative hair mask is formulated to repair damage and leave the strands incredibly shiny and smooth. Hyaluronic acid seals the cuticle and floods hair with maximum hydration. The hair mask is formulated with the goodness of natural Keratin that acts as an ultra-nourishing ingredient for the hair that also prevents future hair damage. MRP - Rs. 950

Hair Lift

Hair Lift is a multitasking leavein serum that doesn’t make the scalp greasy. The natural hair serum is packed with Rosemary, Lavender, Tea Tree and Peppermint oil that nourishes hair follicles, strengthens the scalp, promotes growth and treats itchy and dry scalp. This uplifting formula provides the scalp with rich moisture without overburdening the hair. The lightweight serum doesn’t leave any residue on the hair and also facilitates the manageability of unruly locks. It restores softness and volume which makes it one of the best hair serums for damaged hair.

Flax Jello The high performing omega 3 rich flax seed gel re-defines unruly and dry hair making it manageable. The 3 in 1, Flax Jello Keratin Boosting Hairstyling Gel is boxed with taming powers to offer frizz-free and styled hair with just a dollop. The omega 3 flaxseed based hair gel can also be used as a scalp treatment gel that re-energizes dry and itchy scalp and promotes hair growth. Additionally, this hair gel can be used as a 30-minute hair mask as it floods your hair with ample proteins and gives it a radiant shine. This hair gel is suitable for all hair types, including color-treated, over-processed and chemically treated hair. MRP - Rs. 650

MRP - Rs. 920 39

July 2021

MONSOON FACE SCRUBS AND MASKS

BY BODYCAFE Skin care is an essential element of self-pampering ritual, which importantly includes exfoliation. If you have been only sticking to the basic steps of cleansing and moisturising your skin, then that’s definitely not enough especially during monsoons. Choose from the lightweight scrubs to draw out toxins and dirt from deep within the pores and leave your skin smooth and radiant.

amboo Charcoal Face & Body Scrub:BodyCafe Activated Charcoal Face & Body Scrub effectively pulls out deep impurities, grime and dirt from your skin due Turmeric Ginger Face & Body Scrub: The BodyCafe Turmeric Ginger Face & Body Scrub gently exfoliates dead skin off your body, stimulates blood circulation, improves skin elasticity and gives your skin a healthy glow. The Turmeric and Ginger essential oils in this face and body scrub bring therapeutic and antiseptic properties. The emollient rich oils such as Rosehip seed oil, Cold pressed Avocado oil, Almond oil, Extra virgin Olive oil and Jojoba oil work towards nourishing your skin, giving it deep moisturization Golden Glow Face Mask: The Golden Glow Face Mask

July 2021

About BodyCafé

B by BodyCafe works towards improving your skin elasticity and even skin tone. It helps stimulate blood circulation and detoxifies your skin giving it a natural glow. The turmeric in this face mask helps combat issues like skin irritation, pigmentation and scars. Moringa, Neem & Bentonite Clay Face Pack Powder: Face Packs are a must for keeping your skin healthy and for reducing signs of ageing. Moringa, Neem & Bentonite Clay Face Pack Powder from BodyCafe improves skin elasticity and gives you an even skin tone. Moringa slows down signs of ageing, helps in building collagen and prevents radical damage to your skin tissues. The neem detoxifies your skin and stimulates blood circulation giving it a healthy glow. Bentonite clay absorbs toxins from your skin letting it breathe and protects it from visible signs of ageing. Handcrafted to protect your skin and make it glow, this Moringa & Bentonite Face Pack Powder is suitable for oily, sensitive, combination and/ or acne prone skin.

odyCafé is a beauty and wellness brand deeply inspired by ancient home remedies (gharelu nuskhe), nature (prakriti), Ayurveda & Healing Aromatherapy. The USP of the brand is that they infuse the goodness of healing Aromatherapy in the products wherein they ensure the users feel an overall sense of emotional well being in addition to experiencing the highest standards of personal grooming. Painstaking research, highest standards of purity, authenticity, quality, and ethical sourcing of organic ingredients go into the making of BodyCafe products. Through their brand, they aim to empower the Indian agriculturalists - the REAL GROWERS and strongly focus on the community grown products of India. For instance they procure Lakadong Turmeric from Padma Shri awardee Trinity Saioo also known as the Turmeric lady of India who is credited with spearheading the women led turmeric farming in the North East of India and has empowered over 800 women farmers. They offer a wide range of products that are categorised under daily grooming, wellness, personal care. BodyCafe has a range of bespoke hampers and travelling kits of their wellness products so that nothing comes between you and a healthy lifestyle. The products are handcrafted with love and are cruelty free.

July 2021

MONSOON HAIRCARE

About The Earth Collective

Hair Serums To Beat The Frizz by The Earth Collective

hether you are looking for a remedy for your dry ends, trying to reverse damage from color processing, or hoping to grow a few more inches or protecting against harmful rays of the sun and environmental tal pollution,The Earth Collective range of hair serums are nourished with hair loving ingredients infused from natural ingredients sourced different regions of the world to give you the best of hair solutions for all hair types. Choose from Hair serum for anti-frizz: Jojoba, Argan and Chamomile Treating your tresses with The Earth Collective Anti-frizz Hair Serum will keep frizz in check & will prevent knots & tangles. It is not heavy or sticky. A light, non-greasy formula that will make your hair soft & shiny. It is enriched with: Jojoba- native to the Sonoran desert in North America that is rich in vitamins & minerals Argan- a Moroccan beauty oil known for making hair healthy & soft Chamomile- takes care of the health & sheen of hair Hair Serum for sun protection: Alfalfa, Argan and Orange Just like your skin, your hair needs sunscreen too. The Earth Collective Sun Protection Hair Serum keeps your hair safe from the harmful effects of UV rays. A light non-greasy formula that is enriched with: 42

July 2021

Alfalfa : one of the most nutrient-rich plants in the world that promotes hair growth Argan : a Moroccan beauty oil known for making hair healthy & soft Orange: rich in nutrients that nourish hair Hair Serum: Pollution shield with Jojoba, Arnica and Lavender Protect your hair against environmental pollution with The Earth Collective Pollution Shield Hair Serum. It is a serum with hydrating and protective ingredients that form a shield against the harmful effects of pollutants. It is enriched with: Jojoba- native to the Sonoran desert in North America that is rich in vitamins & minerals Arnica - a healing herb native to Europe & Siberia. It protects & rejuvenates hair Lavender- used by ancient Greeks, Romans, Egyptians & Indians for its soothing properties 43

he Earth Collective is the one stop shop for all hair care lovers and enthusiasts alike. It is a one of a kind and premium hair care brand that displays the entire product line of The Earth Collective through its range of 34 products spread across hair cleansers, hair conditioners, hair serums, leavein treatments, scalp tonic, hair moisturizers, hair oils and hair masks. The products are nature-inspired that are free of parabens, sulphates, mineral oils and other harmful chemicals. The Earth Collective is a blend of ancient wisdom with cutting-edge science. And the result is unparalleled premium hair care products. Inspired not only by Ayurvedic texts, but a range of ancient traditions from around the world, they source certified natural ingredients from renowned global sources. Roots, stems, leaves, flowers, fruits, seeds they have picked all components of nature loaded with eternal secrets of beauty. And then, these natural wonders have been passed through advanced scientific research to create products that are perfect amalga-

mations of the traditional and the modern: ensuring they restore the health of your hair, making it beautiful from within. Cruelty-free| Vegetarian| Parabeen Free | Sulphate Free| Milk Proteins Find out more on: www.theearthcollective.in

July 2021

AYURVEDIC TREATMENT

About The Tribe Concepts

GLOW MASKS by The Tribe Concepts

onsoon is a time when the pores of your skin get clogged and can cause acne and dullness. Toxins can manifest in the skin as inflammation, blemishes and acne. Ayurvedic treatments and skin remedies will help you get back glowing 44

and flawless skin. Ayurvedic ubtans or packs of herbs like turmeric, aloe vera, manjistha, sandalwood, neem remove skin blemishes and also exfoliate and rejuvenate your skin. Choose from Collagen Boosting Face Mask:Made with potent ingredients, this

power packed product is highly beneficial to vitalize your skin. Ingredients like Shilajit, Saffron and Indian Ginseng have skin restorative benefits which helps reduce free radicals and give your skin the firmness and elasticity it deserves. Make your skin defy your age and help achieve a younger looking skin, naturally! July 2021

aunched in May 2019, At The Tribe Concepts, they believe in the power of Indian Ingredients and the notes of Ayurveda. The vision is to provide #NaturalAlternatives to Skin and Hair care. To ensure everythingfrom sourcing to formulating to packaging is done in a manner that contributes minimal waste and provides maximum beneﬁt is core to our ethos. The ingredients are sourced from the most fertile soils of the Godavari Belt where the soil is pesticide-free and the air is pollution-free.

Exotic Face Glow Mask: A unique luxurious blend of pure indian ingredients like Marigold, Chironji, Red Sandalwood, Rose and Khus Khus this mask is an unmatched product for all the glow getters out there. Marigold (Tagetes erecta) offers antibacterial and anti-inflammatory properties for the skin. It is also known to be an effective astringent. It’s antiseptic properties make it soothing for irritated and damaged skin. Marigold is a very ancient remedy for treating acne, pimples and for keeping skin clear, fresh and glowing.

Formulating in the right combinations is key to their performing products. They strongly believe pure organic extracts of plants and roots can serve as effective natural alternatives to skin and hair care. They use sustainable packaging for their products in reusable steel Indian tins to do their bit for the environment. Built on the foundation pillars of potent Indian Ingredients, Sustainability, and Native Tribal practicestheir goal is to bring ancient wisdom to the modern world.

July 2021

SELF CARE

Things You Can Ameliorate In Quarantine

ovid came as a wakeup call for the entire world. People accepted digital platforms to create professional and personal connections. Digitization is the new normal for every individual in the world. There has been a lot of negativity throughout, however, there is a silver lining to this situation. People have started spending time with their family and loved 46

ones. People are trying to learn new skills like cooking, singing, learning instruments, self-care, etc. People are under house arrest and have the opportunity to focus on self goals. Things they wanted to improvise in for example enhancing vocabulary, adopting reading, learning a new language, etc. Even Shakespeare wrote a few of his iconic plays while in quarantine during the plague, so why can’t you? The

lockdown period could be utilised on various things and here are few suggestions that you can explore during your quarantine. Enhance your personality One thing that amplifies your personality is your smile. However, many people get conscious of their teeth. In today’s modern world people are looking for stylish and affordable options apart July 2021

from traditional metal braces. If the assistance is provided in the comfort of your home, it is the perfect solution to have. Modern clear dental aligners brand toothsi, is the answer to all your questions related to teeth correction. The brand offers at-home, comfortable, contemporary, customised, and modern service of clear dental aligners. These aligners are flexible and do not impact the movement of your jawline. You can book an appointment and the expert will come to your house to do a 3D scan. Post that scan, toothsi experts create a personalised makeover plan. After your approval, they will deliver your personalised aligners kit to your home and a professional will monitor your progress closely until the makeover is completed. Learn new language We all wish we could speak various languages. However, going to language classes can be unsafe and hectic. Hence, we have a perfect solution, Duolingo world’s most popular language learning platform. Even teachers use this platform to enhance their lessons and vocabulary. You can learn any language from the world in the comfort of 47

your living room. You can take online tests to check your progress. The test will take less than an hour and you will receive your results in two days. Duolingo’s certificatification is accepted by thousands of universities worldwide. Best part is their free, bite-size lessons feel more like a game than a textbook. It’s based on a methodology proven to foster long-term retention, and a curriculum aligned to an international standard. Shake up the musician in you We all know playing a musical instrument is a huge stress buster and you can inspire the musician in you by learning musical instruments, from the piano to guitar, just by sitting inside the safe environment of your home. Udemy is a leading global marketplace for learning any instrument. The platform connects students all over the world with the best music instructors and helps individuals adopt music as part of their routine life. People have the opportunity to pursue their hobbies according to their comfort. Udemy empowers the remote workforce to learn whatever and whenever. You can learn any musical instrument

from the best teachers from around the world. Be your own boss During the lockdown period people have a good amount of time in their hand. So, convert these extra hours into doing something constructive or turning your passion into a small business. You can start working towards your own business from home and here is how. You can simply begin from a remote location work during your extra time to pursue entrepreneurship. Create your merchandise goods from Vistaprint like T-shirts, Mugs, Masks etc in bulk and sell them online at an affordable cost. Vistaprint is an e-commerce platform for custom printing services destination for customized printing products for small business owners, empowering them to create a professional identity of their own. You can browse through the various categories of products and services on the website. Once you have chosen, the platform takes you to the gallery where you can choose your design from the multiple options or upload your own design. This is followed by the customer having to enter their address and complete the payment process. July 2021

Your Everyday

‘HEMP OIL BASED’ Skin, Hair & Body

CARE ESSENTIAL

Consumers are more and more moving towards organic and sustainable products. Since these kinds of products not only are safe for nature but also are safe to use on skin. 48

July 2021

SATLIVA – Nature Nurtures have developed an Exclusive and very Limited range of products, for hair, face, and body with hemp seed oil. The limited range of products provides and caters to a spectrum of afflictions. They believe in minimal ingredients maximum benefits, and our formulations help the skin heal from within thus keeping it healthy & glowing. Satliva introduces a line of face and body care products that can be used daily without the fear of hazardous chemicals. These natural and organic items will also perform better than their synthetic counterparts. For the forthcoming season, Satliva offers a full range of face-to-toe care: 1. Mango Lavender Face Cream Price `450 for 20 gram Loaded with the natural goodness of Indian Hemp Seed Oil, Beeswax, Carrot Seed Oil, Moringa, Mango Butter, Lavender Oil & Tea Tree Oil, this cream rejuvenates your skin, minimizes the appearance of wrinkles, dark spots, and sun damage. It protects your gentle facial skin from harsh pollutants and tightens it to retain its youthful, sculpted look. You can also use it as 49

an under-eye cream to get rid of dark circles or spots. 2. Moringa Soap Bar Price `379 for Single Pack The Hemp Seed Oil present in this bar controls excess oil production, diminishing the recurrence of acne and all other types of inflammation, redness, itching, etc. It rejuvenates your skin by moisturizing it from deep within. This bath essential also contains Moringa Oil, which boosts collagen in your skin, protecting the elasticity of youth. Your skin becomes more sculpted, with dark spots and wrinkles barely visible.

3. Moringa Face & Body Oil Price `1299 Nourish your skin with the healing properties of Satliva Hemp and Moringa Oil, enriched with the goodness of Castor Oil, Rosemary Essential Oil, and Tea Tree Oil. The oil contains anti-aging properties that reduce the appearance of wrinkles, and other signs of aging. It is also beneficial for treating acne scars, dark spots, and blackheads. The astringents present in the oil help you retain your youthful skin with grace. 4. Neroli Body Butter Price `750 for 40gram Including the goodness of ingredients such as Indian Hemp Seed Oil, Moringa Oil, Jojoba Oil, Beeswax Oil, Shea Butter, and Neroli Essential Oil, this cream is the latest creation from the house of Satliva. Besides improving your skin’s elasticity, the cream rejuvenates your skin from within. If dry skin is your concern, this product will replenish your skin and restore its natural glow. Thanks to its healing properties, your skin will stay well-hydrated and moisturized throughout the day. July 2021

ADMISSIONS OPEN 2020-21

A-337A, Sushant Lok-I, M.G.Road, Gurgaon Tel : 9891555666, 9911109798

INDIANS are

Crushing over FOOD Spokesperson: Marine Ravinet, Head of Trends, happn

Apart from this, Pizza, Chocolate, Maggi, Sushi and Dosa are the favourites in the dating bios.

ood is an emotion wherein we have associated different food items with specific moods like happiness, sadness, boredom etc. It soothes, and it satiates. A common thread that binds India together is its love and passion for food. For generations, India has witnessed how people bond over a conversation across the dining table in marriages, celebrations or other social gatherings. Millenials and GenZ too are following this trend 52

in their own way by extending their love for food in their dating bios. The emerging trend of mentioning food in the dating bios can also help break the ice with their Crush. Indians bond more with each other when they realise their common interest of enjoying gastronomic delicacies. Moreover, there is an ageold Indian saying; that food is the way to reach someone’s heart. Especially during the lockdown, when there was a surge in online dating, people started mentioning

their favourite restaurants and cafes in their bios. They look forward to sharing a meal with their crushes in those places. These food preferences and restaurants stems from the notion of how food brings people and culture together. happn wanted to understand which are the top food items that the individuals enjoy. Based on those findings, a cup of coffee topped the list. Enjoying a cup of coffee on the first date has always been a classic. Moreover, there is a July 2021

sense of bonding associated with it, wherein people tend to have a heart-to-heart conversation sitting in a café over a steaming cup of coffee. Following coffee was the favourite drink of India-Chai! While the whole world loves the Indian milk-based Chai, it has a special place in the heart of lovers. Apart from this, Pizza, Chocolate, Maggi, Sushi and Dosa are the favourites in the dating bios. If you’re a food lover, here are the best words to find love :  Butter Chicken  Ramen  Chole Bhature  Idli  Chaat  Golgappe  Red Sauce Pasta While it is unique to understand the significance of food in the dating bios, the notion of food and romance clubbed together has quite been there. Interestingly, the first date or even binge-watching with your partner has been centred around food. The first date is based on a cuisine that both you and your Crush are fond of. On the other hand, letting your partner decide on the meal for a Netflix watch party is considered a romantic gesture in Gen Z. 53

Further research made by happn on the subject found that 55% of users enjoyed cooking and had some delicious recipes in their food kitty. And surprisingly, both men and women have added their love for cooking in their bios. Highlighting how you have a favourite dish and are ready to cook it for the right person does speak how committed you are to the process of online dating. Because it is like you are opening your world to someone and giving them a taste of it, literally! So, the next time you come across a bio with all these amazing food items and dishes, give it a thought because food speaks volumes about your personality. July 2021

An Insight Into Business

SUSTAINABILITY DURING COVID 19

Sargam Dhawan Bhayana Director at Tressmart Marketing Pvt. Ltd.

Sargam Dhawan Bhayana, Director at Tressmart Marketing Pvt. Ltd., is an ambitious and relentless 26-yearold with big dreams and a zeal to accomplish them. She was brought up surrounded by a family of entrepreneurs, which later encouraged her to start her own line of business. Upon her will for a fresh and more independent line, she invented Tressmart in 2017 - when she was only 22 years old.

ressmart Marketing Pvt. Ltd. is one of the leading beauty appliances distribution companies with associations with various prominent brands like DAFNI, StylPro & Stylsmile, and MakeUp Eraser. In her initial years, she gained an opportunity to meet with the investors and promoters of DAFNI, the original hair straightening brush, which she went on to launch very successfully in India. 54

Tressmart was launched as a digital platform synonymous with quality and luxury hair care products. It has seen a growth rate of 138% in 2020 versus the previous year and online growth of 1120% in January 2021 in only 7 months. Known for its excellence in customer service, pre, during, and post-sales, its extensive market reach, creative marketing solutions and in-depth knowledge of its market segment and target audience, Tressmart has created a reputation

as India’s premier marketplace for hair care. Tressmart, with a host of brands, has revolutionized at-home hair care in India. How has Covid affected the business? To meet the challenges posed by the Covid pandemic, businesses all around the world have had to react in a very agile manner. There are many lessons that have been learned and unlearned during the pandemic that are now being July 2021

used by business leaders the world over for future emergencies and geographical pandemic waves. The plan by everyone involves effectively capitalising on opportunities that are arising post Covid recovery as the markets return to a more stable time. The beauty, skin care and hair care industry is one that has been seriously shocked by the Covid-19 crisis. Beauty stores and salons world over have closed down as they have been unable to sustain themselves in this unreliable environment. Thousands of jobs are created directly and indirectly because of the beauty industry, and industry leaders are trying their best to ensure their companies survive. Unfortunately, consumers have started spending less on beauty products, mainly colour cosmetics as they are not going out of their homes as compared to their previous usage. Given the realities of working from home, social distancing, and mask wearing, people are not focussing as much on wearing makeup. But there has been a massive increase in people spending on skin care, hair care and bath and body products as they now have the time for self care and pampering. Pre Covid-19, in-store shopping of beauty, skin care and hair care products was the main way people shopped. Whilst a lot of these stores still exist, their customer traffic has reduced dramatically in the past year. Research shows that the return to instore beauty shopping will be slow and staggered. Across the globe, consumers are switching to online shopping for practically everything. The beauty industry is known for 55

its ever evolving nature. Before the pandemic no one could imagine that online beauty product sales would overtake the in store experience for customers. People have pretty much been forced to embrace eCommerce in a big way, be it in the beauty, fitness, food or clothes industry. On our own platform at Tressmart, we have a much bigger online presence than we did pre Covid-19. We have upped our game by giving our customers a more in-depth look at all our products by including videos, very sharp visuals and customer reviews so they don’t have to bank on in-store testers like they did in the past. We have ensured that our customers get a comprehensive knowledge of products through our social media posts. We have collaborated with experts in the field to inform our customers of the benefits and uses of our different products. We

have had to replace our live events with virtual events to launch new products and keep our customers connected and engaged. There has been a lot of disruption in the supply chain as beauty, skin care and hair care manufacturers are facing supply interruptions as this industry is global and a lot of ingredients come from the world over and the geographical impact of the pandemic as well as lockdowns in different parts of the world have been a particular challenge this past year. Despite logistical changes and challenges that have impacted the launch of a lot of our products, we have tried our level best to stick to our timelines as far as delivery to our customers is concerned. Research shows that buyers now prefer digital services to human engagement even after lockdowns have ended. As customers buy big online,

July 2021

we have introduced live chats so our customers can ask our team of experts any product related questions. Pre Covid-19 customer care was mostly for delivery, exchange and return related concerns, now it’s about people asking questions related to specific products and how the experts can recommend products related to their specific hair and skin related issues. Online sales and promotions are another way we have used to retain and attract new customers. Everyone likes a good deal and we have managed to delight our customers with these promotions. So yes, there have been some teething problems whilst developing our eCommerce ventures, but we are learning and evolving everyday. Work from home wasn’t easy initially, but as it has become the new normal we are accepting it more naturally now and getting more efficient as the days go by. Not just the beauty business, but all businesses have changed and evolved during the pandemic. And things look like they will remain the same for a while, so we have our thinking caps on so we can evolve, innovate and improve as each day goes by. Where do you see the brands in five years? Even as the economy dips and rises the world over, the beauty business is more than likely to hold its own. Customers will continue to indulge in little luxuries that give them an emotional life truly. What is more relaxing than a little self pampering? Beauty is an ever changing and evolving industry and of course every brand will have their own growth. There will be plenty of winners and losers in this game as our thought processes evolve. The definition of beauty changes as men and women view the role of beauty differently as time passes. 56

SAY CHEERS TO

That Deep Routed

Friendship With In the next five years the focus will change a lot to natural, organic, clean, cruelty free products. It will be about sustainability, decreasing one’s carbon footprint. Today, people read labels on products and they have the know-how on which ingredients are harmful for the environment and their bodies. Using recycled and recyclable materials for packaging will be the new normal in the next few years. In the next few years, we will see the launch of some very innovative products that are relevant to our beauty requirements today and in the future. We see ourselves collaborating with more experts and influencers as no product can be sold today without a lot of detailing about their pros and cons. We see the launch of upcoming, smaller, high end luxury brands where the focus is on exclusivity and quality in the near future. What steps should be taken by an entrepreneur to sustain themselves in the industry? In this ever changing industry, any entrepreneur should have the ability to incorporate adaptive leadership skills. Change is the only constant and this has been reinstated in the past year. The people who were unable to change their business practic-

es have been unable to sustain themselves during and after the pandemic. The focus today has to be on a strong social media and digital presence as everyone from generation x to generation z to the millennials are technologically savvy and keen to understand and study a product before buying. To remain relevant in this ever changing world one has to actually treat a customer as king. One cannot compromise on the customer getting the best experience and high quality customer service needs to be permanent. A good entrepreneur should not be frightened of taking risks or of occasional failures. One does fall occasionally, but one has to learn to get up on one’s feet and just try harder and use the lessons learnt whilst failing to their advantage. Another important step to be taken is to pick the right team. Take all the resources and time needed to discover the ideal match for each role. This is a very crucial step in any flield’s business growth strategy. Reinvention is also important, if a business strategy doesn’t work, be certain to reinvent it. Develop new services if your existing ones are outdated or don’t work. Truly be a leader and the sky’s the limit! July 2021

MEDUSA

hat is better than having a group of friends? Having a group of friends over for a round of beer!Pandemic has created a lot of distance and separation among peers. Whilst the whole world has shifted online, gone virtual, there is this constant need to keep some essence of life real. The casual ritual of hanging out at frequent spots getting debarred, the destressing element of sitting for a brief on everyone’s life has gone poof. Albeit, this friendship day, look out for ways to get back to oversharing and over caring over online meet ups with those who matter and are always there for you. The best way to celebrate friendships this year is to call that friend, arrange that rendezvous and sit down for a night of chit-chat, roasting and sharing over cans of Medusa. The plan of attack should be a six-pack Medusa, close-packed friends and a night of shared memories. You can unfriend the distance and zoom up your friends for a Medusa Party! Call that friend who taught you how to crack open a beer without spilling for the first time and thank them for it with a six-pack Medusa cans Price – INR 100. Availability- In Delhi, Chandigarh, Punjab, UP, Chhattisgarh and Himachal at retails shops. 57

July 2021

CELEBRATING World Music Day with Indie Devotional

Music By Shivali Bhammer Global Devotional Music Sensation

SHIVALI BHAMMER is a successful singer and songwriter that has significantly made her place in the industry by providing songs that later hit number 1 on iTunes and music chartbusters. Apart from being an Indie Devotional Music Sensation, she is also an spiritual Urban Yogi. She was born and brought up in London, and is an offspring of Indian parents, namely, Rashmi and Gopal Bhammer. 58

July 2021

eminiscing the traditional devotional music through a melodious modern voice has created audiences of all ages, millennials to oldaged fans, tune into Shivali’s playlist. Shivali was the youngest and only artist to be signed by the Sony BMG group for Bhajans and has released two devotional albums, The Bhajan Project and Urban Temple. Shivali was nominated for 2 Global Indian Music Awards at the age of 23 and was listed as the Top 25 under 25 South Asian Artists in England. She has performed globally for both corporate, public and private concerts. Shivali also holds a diploma in acting, Kathak and ballet. Shivali is not only a talented musician, but she is also a spiritual urban yogi and a motivational speaker. Born in London, after graduating in Economics & Philosophy, she left her job at an investment bank to pursue her artistic passions. After holding the title of the youngest devotional singer at the age of 22, she is now setting the stage to be one of the youngest female Indian Motivational Speakers. Here we are sharing Shivali Bhammer’s picks from her top bhajans on World Music Day that she feels one should reminisce about in times like today, because devotional music provides the soul a sense of calm and happiness. Getting devotional! 59

My top three from my first album, The Bhajan Project, are: Jag Mein Sundar Hain do Naam, the Hanuman Chalisa and the Gayatri Mantra. Jag Mein Sundar Hain Do Naam was beautifully sung by Anup Jalota Ji and he very graciously gave us the rights to reproduce it, it was nominated for best debut song at the Global Indian Music Awards however that isn’t really why it’s special. There is a very universal message to this bhajan, which is that despite the many names we have for God, or perhaps we don’t even believe in God but believe more in consciousness/ prana, the names are equally beautiful. When I listen to this bhajan, I remind myself that I come from a philosophy that doesn’t seek to divide but through its many manifestations of deities, it has illustrated that Godliness can be found within everything. When I was a child my great-grandmother (Mota Ba) would insist that we recite the Hanuman Chalisa every time we were in the car and my father has always told me that the Hanuman Chalisa has protected him – and I have seen that. In such turbulent times we really need to tap into our inner strength, Hanuman is the ultimate friend and devotee. My rendition of the Hanuman Chalisa is pretty fast and upbeat because it is designed for you to be able to listen to it anytime anywhere, even if you’re running, or to help your kids learn it since it is rather catchy. The Gayatri Mantra was written by Sage Vishvamitra. The Sage was born as King Kaushik but upon seeing Sage

Vasistha’s power, he gave up his kingdom and decided he too could be a Brahmarishi. However since he was not born into that role, it wasn’t considered possible. Through Vishvamatra’s sheer persistence, effort and self-belief, he finally achieved his goal and was given the name Vishvamitra (friend to all) by Saraswati Ji. The Gayatri Mantragives us the power to acknowledge our own vital energy. It will help the listener feel calm and diffuse any negative thought patterns you may have. When you listen to the Gaytri Mantra try and identify with the sun and infinite light. Some bonus favourites! On my second album, Urban Temple; my top three are Shivoham, Aum Namah Bhagavate Vasudevaya, and Vaishnava Janato. Shivoham will remind you to be in a state of meditation and poise like Lord Shiva. The Vishnu mantra will enable you to surrender and tap into devotional love, and Vaishnava Janato will remind you of your higher ideals and morals. Humanity needs all of us to pull together. There is no one who is above us, nor beneath us. You may feel differences with others due to upbringing, culture, religion, etc. but these are very superficial. Vaishnava Janato reminds us to be compassionate towards everyone. The beauty of bhajans is that they are a source and force of positivity. They speak only of good things, and when you listen to that, even if you are not registering it, it will seep into your subconscious and fill you with love. Links to her songs: Jag Mein Sundar Hai Do Naam Shivali h tt p s : / /w w w.yo u t u b e . co m / watch?v=wyIo3lGLWz0&feature=youtu.be Gayatri Mantra - Shivali h tt p s : / /w w w.yo u t u b e . co m / watch?v=wNXmIrffLwA

July 2021

SUJAY RAO MANDAVILLI

ith immense intelligence and attained knowledge, he made major contributions to Anthropological Economics, the sociology of science, theories of socio-cultural change, theories of socio-cultural change, identity theories, and more. Furthermore, Mandavilli has contributed with significant innovations 60

and breakthroughs on important topics like the Aryan problem, the Indo-European question, the identity of the Harappans, the Indus Script, the Origin of Brahmi, Twenty-first century historiography, theories of socio-cultural change, language dynamics, ethnography, anthropological economicsand Neo-centrism. According to Mandavilli, scientific and intellectual

SUJAY RAO MANDAVILLI, a prominent researcher in the fields of Anthropology and Social Sciences, is an eminent personality who has contributed significantly in the formerly mentioned fields. At present, Mandavilli is the Founder-Director of the Institute for the Study of the Globalisation of Science (ISGOS). In his initial career course, he pursued IT followed by following his heartfelt path of Anthropology. Mandavilli completed his Master’s in Anthropology from the renowned Indira Gandhi National Open University located in the capital of India, New Delhi.

July 2021

revolutions are long overdue in India & other countries decades after the end of colonialism. To eliminate this particular issue, he has proposed unique approaches in order to achieve the objective of revolutionizing India. In his 20 years of career till now, he has produced over 40 studies in various publications. A few of Mandavilli’s most noteworthy research publications include ‘Introducing Anthropological Economics: The quest for an Anthropological basis for Economic theory, growth models and policy development for wealth and human welfare’, ‘On the origin and spread of languages: Propositioning Twenty-first-century axioms on the evolution and spread of languages with concomitant views on language dynamics’, ‘Towards a comprehensive compendium of factors impacting language dynamics in globalized scenarios: Presenting principles, paradigms and frameworks for use in the emerging science of language dynamics’, and ‘Historiography by 61

According to Mandavilli, scientific and intellectual revolutions are long overdue in India & other countries decades after the end of colonialism Objectives: A new approach for the study of history within the framework of the proposed Twenty-First Century School of Historiography. Apart from publishing such informative and well-structured papers, he is also a valued member of various institutions; Lifetime Member of Indian Science Congress Association (L28080), Lifetime Member Linguistic Association of India (LM-027/2015), Affiliate at ARC Centre of Excellence on the Dynamics Of Language, Australian Research Council, Lifetime Member at Dravidian Linguistic Association (1211/2015), Member of Society for Applied Anthropology (SfAA), Member at European Association

of Social Anthropologists, Lifetime Member at India Innovators Association, Member at TRIZ Innovation India, Honorary Member at Quarterly Franklin Membership (Membership ID#495480), and a Lifetime member at National Population Control Mission of India. Furthermore, Mandavilli’s associations include being a reviewer at Current Science, Member of the Editorial Board at Macrothink Institute, Nominee for Asia’s who’s who Men and Women of Achievement, Mentor at Science India, Reviewer at Journal of the Indian Anthropological Society, Empaneled as a reviewer at Pragati journal of Indian Economy, and a reviewer at Arthasastra Indian Journal of Economics and research. There is no doubt that the sky’s the limit for the very promising contributor, Sujay Rao Mandavilli as he is set to achieve much more and impart his great knowledge to the world through contributing eloquently in his studies and research. July 2021

HERBAL Pampering FOR

SKIN BY JOVEES A lot of skincare routines tend to focus solely on making complexions look younger, tauter, and dewier but one of the primary concerns should be keeping the face sanitized, and water alone is not sufficient. One needs a good result-oriented face wash to fit right into their pockets.

ovees- a herbal beauty brand brings to you power-packed organic face washes that nourish your skin and make it glow this summer. Something natural, non-toxic, and herbal nourishes your skin and hair, you bloom from within. Jovees pick the best herbal and ayurvedic ingredients to craft well-balanced and ef62

fective products that deliver their promises. All the products are 100% Vegan, paraben-free, cruelty-free, alcohol-free Organic range of facewash includes 1. PAPAYA FACE WASH - INR 95 Papaya Face Wash has a gentle cleansing formula that is ideal for

2. TEA TREE OIL CONTROL FACE WASH - INR 95 This face wash is ideal for people with oily, combination, or acne-prone skin. This face wash clears oil build-up, cleans clogged pores, prevents more oil production, and keeps the skin looking smooth and soft thanks to the deep cleansing action of tea-tree, mattifying astringent properties of lemon, and clarifying properties of Vitamin E. Ingredients:- Tea Tree, Lemon Extract, Vitamin E.

normal to dry skin. Papaya, which is high in antioxidants and Vitamins A, B, and C, helps to delay and reduce the appearance of wrinkles, dark spots, and pigmentation. Regular use will result in clearer, more even-toned, and younger-looking skin. Ingredients:- Papaya Fruit Enzyme, Bilberry Fruit Extract, Grape Leaf Extract. July 2021

3. STRAWBERRY FACE WASH - INR 95 This gentle and moisturizing face wash replenishes moisture with the goodness of strawberry extracts, jojoba, and Vitamin E, making it ideal for dry and combination skin. The fruity fragrance lifts your spirits while the face wash formula hydrates your skin. Deep moisture also delays the onset of aging. Ingredients:-

Strawberry Extract, JOJOBA, Vitamin E. 4. NEEM FACE WASH - INR 95 Neem, a leaf from the ancient wisdom of beauty and health, is here to protect your skin from acne, blemishes, blackheads, and pimples. The combination of purifying neem, clarifying lemon extract, and tea tree results in visibly clearer skin. The deep cleansing yet gentle formula is ideal for acne-prone skin types. Ingredients:- Neem Extract, Lemon Extract, Tea Tree. 5. GRAPE FAIRNESS FACE WASH - INR 110 Dullness, blemishes, fine lines, and dark spots have no chance in front of the Clarifying Grape Face Wash. With the multi-vitamin boost in this face wash, you can cleanse and rejuvenate your skin for noticeably brighter and more radiant skin. Ingredients:Grape Seed Extract, Aloe Vera, Orange Peel Extract. Availability: https://www.jovees.com/ July 2021

CAPITAL INDIA TO

INVEST USD 25 MILLION In Credenc For Education Finance Capital India, a finance conglomerate has added another business to its portfolio through a strategic investment of USD 25 Million in mixed equity & debt in Credenc, an education lending fin-tech platform. This is in line with Capital India’s vision to enable digital financial products and services to Indian customers. With this investment Credenc is looking to build a book of INR 3000 Cr by 2025. 64

redenc is a Delhi based fintech founded by Avinash Kumar and Mayank Batheja in 2017 and is a technology led education loans platform, working as the digital finance desk of 1000+ colleges across 17 cities in India. Shri SK Narvar, promoter of Capital India, opines that “The annual spend on college fees in

India is around US $50 billion or INR 3.5+ lakh crore, of which only 5% is financed by organised lenders. With Credenc, CIFL intends to change the segment perception and reduce underwriting risk basis Credenc’s future employability score, which will help this percentage go up to at least 15%, aiming to lend 3000 crores by 2025. Also, the founders will continue to run operations for July 2021

Credenc as we would not want to disrupt the working of the organisation and believe they know the business best.” What makes Credenc unique is that it undertakes a rigorous evaluation process using a proprietary artificial intelligence (AI) model, which tracks 15 million data points to predict the future income of students applying for loans. They provide financial assistance based on student potential and future income instead of the existing financial capability of the family which is typically the primary factor considered by traditional education lenders. Avinash Kumar, Co-founder, Credenc said, “Our partnership with Capital India is very strategic, it will give us both balance sheet and cost of capital advantage which will help 65

in disrupting the education lending segment by providing loans to students who were until now ignored, helping lakhs of Indian students achieve their potential ‘’ Credenc offers education loans covering K-12 school fee, online upskilling courses, higher education as well as study abroad courses at the click of a button and will soon launch India’s first student focused neo bank. It is currently developing the entire student education ecosystem helping students & parents with Credit, Accommodation, Employability, Savings, Forex, and Investments on a mobile app. Mayank Batheja, Co-founder added, “We are keeping the students at the core of our business and building a digital ecosystem that will serve them like never before. We are making finance and

banking simple for Indian students and enabling them to be financially literate and responsible”.

About Capital India Finance Limited

S.K. Narvar promoted Capital India Finance Limited (CIFL) is an India-focused SME Finance and Affordable housing finance entity. The Company focuses on providing customized financial solutions to Mid Corporates and SMEs for their growth and working capital requirements. CIFL provides Home Loans in the affordable segment through its HFC, Capital India Home Loans. CIFL also offers foreign exchange services through its subsidiary RemitX and financial inclusion services like Domestic Remittance, AEPS, Micro ATM etc via its Fintech subsidiary called RapiPay July 2021

The Belgian Waffle Co.

Celebrates Milestone Store Opening

O The Belgian Waffle Co., India’s fastest growing dessert outlet chain, has recently announced the opening of their 250th outlet at Trichy, Tamil Nadu. This latest achievement comes as no surprise, given that they are known to ring up sales of more than 40,000 waffles every day! 66

July 2021

wned and operated by parent company Bloombay Enterprises LLP, The Belgian Waffle Co. was founded by Shrey Aggarwal, a businessman by profession, but a true-blue foodie at heart. His wife and co-founder Alisha Shirodkar Aggarwal’s marketing and brand expertise also play a key role in the brand’s success story. The first speciality waffle QSR in the country, The Belgian Waffle Co introduced the product format to the typical Indian consumer and has since been a leader in the category. The brand pioneered and introduced the concept of on-the-go waffles to India with it’s signature “Waffwich”, a term it coined to represent the waffle sandwich. The Waffwich has really taken off in a big way since then and created a growing category in the Indian market. From their one-store beginning in Mumbai in 2015, the speciality waffle franchise has beaten the odds to mushroom into a brand 67

with a phenomenal national presence in more than 75 cities! In addition to several store locations in metros like Mumbai, Delhi NCR, Pune, Kolkata, Bengaluru, The Belgian Waffle Co. has also found tremendous popularity in the country’s tier-2 and tier-3 cities, including Meerut, Agra, Gwalior, Ujjain, Amravati and Rajahmundry. What’s more, they’ve recently expanded to open in Srinagar, and to international shores with outlets in Nepal, with Bangladesh in the offing as well.

What sets The Belgian Waffle Co. apart is their focus on providing customers with a superlative dessert experience with every visit. Their waffles are freshly baked, hot and crispy and come in a variety of (100% eggless) batters and premium fillings. For patrons in a mood to experiment, their menu also offers Pancakes, Waffle Cakes, Ice Cream Waffwiches and beverages in a variety of mouth-watering flavours. Their most recent addition is the Dutch inspired Stroopwafel which is two thin crispy layers of waffle biscuit with a generous amount of chocolate filling sandwiched in the middle! In addition to this, the brand is also entering into the FMCG space with the launch of their first do-it-yourself product Pancake and Waffle Premixes. We can expect some more ready-to-eat snacks in this space. Log on to www.thebelgianwaffle. co for more information, or simply visit your nearest outlet to indulge in a dessert experience like no other! July 2021

November 2020

G-Town Society July 2021 Edition

Articles inside

DR. AYSHNA KAUSHIK

DR. PRASANNA

SURPRISE SOMEONE

VLCC

HEALTHCARE NEWBORN IN MONSOON

VAGINAL INFECTION

BHARTI TANEJA

ROAD AHEAD INDIAN JEWELLERY

RANG

RANGRITI

MITHI KALRA

EDITOR’S NOTE

SANCO ADVERTISEMENT

CONTENT PAGE S