• WHAT IS FILTERED? Filtered is a extension of the website “GLAMOUR”. They provide personalised trend reports & news update services. The aim is to provide fashion, beauty & business reports in accordance to the user’s persona, professional needs and clientele.
• LOGO
The parent brand’s logo “GLAMOUR” is present at the bottom. The name Filtered is written in the font “Futura”. The letter ’T’ in the middle is stylised to look like a filter.
• FONTS Header FUTURA PT
Body AVENIR
• COLOUR GUIDE P r i m a r y C o l o u rs
#3147B4
#8DCFEF
#000C54
#F9F9F9
A c c e n t C o l o u rs
#FF2300
#ECF9FF
#D6D6D6
#141313
• EXPLORE PAGE Explore the sections of Filtered’s services, namely Fashion, Beauty and Business
• PROFILE PAGE View all subscribed reports along with user details
LATEST TREND REPORTS AND NEWS UPDATES ON FASHION, BEAUTY AND BUSINESS CURATED FOR EVERY INDIVIDUAL
• WHAT IS FILTERED? Filtered is a extension of the website “GLAMOUR”. They provide personalised trend reports & news update services. The aim is to provide fashion, beauty & business reports in accordance to the user’s persona, professional needs and clientele.
• LOGO
The parent brand’s logo “GLAMOUR” is present at the bottom. The name Filtered is written in the font “Futura”. The letter ’T’ in the middle is stylised to look like a filter.
• FONTS Header FUTURA PT
Body AVENIR
• COLOUR GUIDE P r i m a r y C o l o u rs
#3147B4
#8DCFEF
#000C54
#F9F9F9
A c c e n t C o l o u rs
#FF2300
#ECF9FF
#D6D6D6
#141313
• EXPLORE PAGE Explore the sections of Filtered’s services, namely Fashion, Beauty and Business
• PROFILE PAGE View all subscribed reports along with user details
LATEST TREND REPORTS AND NEWS UPDATES ON FASHION, BEAUTY AND BUSINESS CURATED FOR EVERY INDIVIDUAL
• WHAT IS FILTERED? Filtered is a extension of the website “GLAMOUR”. They provide personalised trend reports & news update services. The aim is to provide fashion, beauty & business reports in accordance to the user’s persona, professional needs and clientele.
• LOGO
The parent brand’s logo “GLAMOUR” is present at the bottom. The name Filtered is written in the font “Futura”. The letter ’T’ in the middle is stylised to look like a filter.
• FONTS Header FUTURA PT
Body AVENIR
• COLOUR GUIDE P r i m a r y C o l o u rs
#3147B4
#8DCFEF
#000C54
#F9F9F9
A c c e n t C o l o u rs
#FF2300
#ECF9FF
#D6D6D6
#141313
• EXPLORE PAGE Explore the sections of Filtered’s services, namely Fashion, Beauty and Business
• PROFILE PAGE View all subscribed reports along with user details
LATEST TREND REPORTS AND NEWS UPDATES ON FASHION, BEAUTY AND BUSINESS CURATED FOR EVERY INDIVIDUAL
Presented by: UG FMC Pearl Academy (Mumbai)
Filtered is an extension website of Glamour. Here our aim is to provide reports to our clients keeping in mind their likes, dislikes, persona & clientele, we put it all together for our clients. Our goal is to ensure that our client, and every other user, loves every personalised report curated for them.
What is FILTERED? F I L T E R E D
B Y
GL AMOU R
LOGO
HOW WE WORK WE GET TO KNOW THE CLIENT To get started, the user needs to fill out a simple survey. This helps our team to
decode the
users report preferences. Once this is done, our team will get to work to curate the personalised deck of reports.
PROVIDE THE CLIENT WITH CUSTOMISED REPORTS Once our team has curated the personalised reports persona &
keeping in mind users likes, dislikes,
clientele, we put it all together for you to view on 'your profile' section at Filtered
which is specially curated for the users.
F I L T E R E D
B Y
GL AMOUR
SECTIONS & COLOUR SCHEME
FASHION
BEAUTY
BUSINESS
F I L T E R E D
B Y
GL AMOUR
Fashion The realm of fashion and style has seen a good deal of change over the past year, with fast fashion, internet culture and mass diversification changing the psychological drivers of what's cool. Regardless, the world of haute couture continues to evolve. Providing insight into the fashion industry, our report covers everything from editorials and fashion shows to fashion news. Our crowdsourced research will prove beneficial to both large and small fashion retailers, fashion designers and anyone looking for more than the once-a-year occurrence of fashion week. With our service, you will have a deeper understanding of key changes in the world of fashion, allowing you to update your strategy and maintain a competitive edge in your industry.
Trend reports will include all the latest trends like colour, textile, prints, activewear and a lot more. Giving the user all the updates of the upcoming trends. In the scoops the users will be updated with all the celebrity news, party previews, brand previews, and celebrity interviews. We also recommend the latest styles, silhouettes and places you can buy thing from and
a section called celebrity picks, where you can spot celebrities
PRICING Style recommendation - 20$ Celebrity picks - 15$ Scoops - 10$ 5 reports - 25$
wearing the latest trends.
10 reports - 45$ All reports - 60$ WHOLE FASHION PACKAGE - 105$ discounted to 90$
F I L T E R E D
B Y
GL AMOUR
Beauty Our beauty trend reports offer keen perspectives about the beauty trends and how they are leading in the industry.
We have unique ideas
for every section included in beauty, you name it, we get it ready for you. Our beauty report experts are well versed with the consumer needs along with runway looks and brand previews.
Beauty trend reports will include all the latest launches or techniques of skin care, hair, nails and fragrance. In the scoops section the users will be able to read about the latest party previews, brand previews, and runway looks. We also recommend the latest products, looks you can buy products from and
and places
a section called celebrity picks, where
you can spot celebrities following the latest beauty trends .
PRICING Product recommendation - 15$ Celebrity picks - 15$ Scoops - 10$ Each report - 5$ 5 reports - 20$ WHOLE BEAUTY PACKAGE - 60$ discounted to 50$
F I L T E R E D
B Y
GL AMOUR
Business Our business trend reports offer an insightful look into the business and market trends shaping today’s marketplace. Any company looking for change and innovation in their business and marketing strategy will benefit from our customised reports.
Business opportunity comes from
understanding the emerging patterns in today’s marketplace. Stay in the know of current trends among consumers, businesses and the market with our cutting edge business information services.
We provide a detailed research about the details which our clients wants like a competitor analysis which is a critical part of any company’s marketing plan, it also includes forecasting reports which is a technique that uses historical data as inputs to make informed estimates that are
PRICING -
predictive in determining the direction of future trends. Business news
Competitor analysis - 30$
reports contains all the latest news which the client would be interested in.
Networking - 25$
The business networking section will help the client to form business
Forecasting - 40$
relationships and to recognise, create, or act upon business opportunities,
News Reports - 20$
share information and seek potential partners for ventures.
WHOLE BUSINESS PACKAGE - 115$ discounted to 100$
F I L T E R E D
B Y
GL AMOUR
INFORMATION FLOW
F I L T E R E D
B Y
GL AMOUR
INFORMATION FLOW
F I L T E R E D
B Y
GL AMOUR
INFORMATION FLOW
F I L T E R E D
B Y
GL AMOUR
INFORMATION FLOW
F I L T E R E D
B Y
GL AMOUR
INFORMATION FLOW
F I L T E R E D
B Y
GL AMOUR
INFORMATION FLOW
F I L T E R E D
B Y
GL AMOUR
CLIENTS
ISHA BHANSALI Stylist
AAKRITI GUPTA Contetn Writer
EşSIZ CREATIVES Fashion Agency
AMEEKSHA SUKHEE FASHION DESIGNER
FUCHSIA Marketing Team
F I L T E R E D
B Y
GL AMOUR
Isha Bhansali Stylist
Age:
31 years
Clientele:
Elitist like Natasha Poonwala & Masoom Minawala
Filtered Subcriptions (May): Fashion: Reports for colour, print, activewear, intimatewear, dresses, jewellery, watches, eyewear, handbag, footwear; scoops for runway looks & celebrity picks Beauty: Reports for makeup looks, skincare, hair, nails; product recommendations for matte nude lipsticks Business: Networking
Subscription specifications: Luxury & Super Premium market European Union region SS'20 runways
F I L T E R E D
B Y
GL AMOUR
EşSIZ CREATIVES Fashion Agency E
ş SIZ
CREATIVES is a start up agency that consists of Stylists, Photographers, Make-Up
Artists, Content Writers and an HR Team for Management. They work for a lot of niche brands and designers and their own online magazine. Their clients are usually people working in the fashion industry. Currently, they are working for a campaign for a new streetstyle brand that would also have a feature on their website. There would also be content written on various categories for the summer season. Their subscriptions for the month of May would be as follows :
Subscriptions for May: Fashion: Reports for colour, print, activewear, eyewear, streetstyle, jewellery, eyewear, handbag, footwear; and scoops for runway looks Beauty: Reports for makeup looks, hair and nails. Business: Competitor Analysis and News Reports
Subscription specifications: Luxury & Premium market European Union region SS & AW '20 runways
F I L T E R E D
B Y
GL AMOUR
Fuchsia Marketing Team
Marketing team
of a upcoming fashion magazine house called
Fuchsia
Audience:
25-30 year old fashion enthusiasts; middle class category
Competitors:
Femina, Filmfare
Filtered Subcriptions (May): Fashion: Scoops for menswear brand preview Beauty: Scoops for brand preview Business: Competitor analysis, Networking & News reports
Subscription specifications: High-street & Up market Indian region SS'20 reviews
F I L T E R E D
B Y
GL AMOUR
REPORTS: FASHION
F I L T E R E D
B Y
GL AMOUR
REPORTS: BEAUTY
F I L T E R E D
B Y
GL AMOUR
REPORTS: BUSINESS
F I L T E R E D
B Y
GL AMOUR
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes
Wireframes