Filtered - Website Extension

• WHAT IS FILTERED? Filtered is a extension of the website “GLAMOUR”.

They provide personalised trend reports & news update services. The aim is to provide fashion, beauty & business reports in accordance to the user’s persona, professional needs and clientele.

• LOGO

The parent brand’s logo “GLAMOUR” is present at the bottom. The name Filtered is written in the font “Futura”. The letter ’T’ in the middle is stylised to look like a filter.

• FONTS Header FUTURA PT

Body AVENIR

• COLOUR GUIDE P r i m a r y C o l o u rs

#3147B4

#8DCFEF

#000C54

#F9F9F9

A c c e n t C o l o u rs

#FF2300

#ECF9FF

#D6D6D6

#141313

• EXPLORE PAGE Explore the sections of Filtered’s services, namely Fashion, Beauty and Business

• PROFILE PAGE View all subscribed reports along with user details

LATEST TREND REPORTS AND NEWS UPDATES ON FASHION, BEAUTY AND BUSINESS CURATED FOR EVERY INDIVIDUAL

• WHAT IS FILTERED? Filtered is a extension of the website “GLAMOUR”.

They provide personalised trend reports & news update services. The aim is to provide fashion, beauty & business reports in accordance to the user’s persona, professional needs and clientele.

• LOGO

The parent brand’s logo “GLAMOUR” is present at the bottom. The name Filtered is written in the font “Futura”. The letter ’T’ in the middle is stylised to look like a filter.

• FONTS Header FUTURA PT

Body AVENIR

• COLOUR GUIDE P r i m a r y C o l o u rs

#3147B4

#8DCFEF

#000C54

#F9F9F9

A c c e n t C o l o u rs

#FF2300

#ECF9FF

#D6D6D6

#141313

• EXPLORE PAGE Explore the sections of Filtered’s services, namely Fashion, Beauty and Business

• PROFILE PAGE View all subscribed reports along with user details

LATEST TREND REPORTS AND NEWS UPDATES ON FASHION, BEAUTY AND BUSINESS CURATED FOR EVERY INDIVIDUAL

• WHAT IS FILTERED? Filtered is a extension of the website “GLAMOUR”.

They provide personalised trend reports & news update services. The aim is to provide fashion, beauty & business reports in accordance to the user’s persona, professional needs and clientele.

• LOGO

The parent brand’s logo “GLAMOUR” is present at the bottom. The name Filtered is written in the font “Futura”. The letter ’T’ in the middle is stylised to look like a filter.

• FONTS Header FUTURA PT

Body AVENIR

• COLOUR GUIDE P r i m a r y C o l o u rs

#3147B4

#8DCFEF

#000C54

#F9F9F9

A c c e n t C o l o u rs

#FF2300

#ECF9FF

#D6D6D6

#141313

• EXPLORE PAGE Explore the sections of Filtered’s services, namely Fashion, Beauty and Business

• PROFILE PAGE View all subscribed reports along with user details

LATEST TREND REPORTS AND NEWS UPDATES ON FASHION, BEAUTY AND BUSINESS CURATED FOR EVERY INDIVIDUAL

Presented by: UG FMC Pearl Academy (Mumbai)

Filtered is an extension website of Glamour. Here our aim is to provide reports to our clients keeping in mind their likes, dislikes, persona & clientele, we put it all together for our clients.

Our goal is to ensure that our client, and every other user, loves every personalised report curated for them.

What is FILTERED? F I L T E R E D

B Y

GL AMOU R

LOGO

HOW WE WORK WE GET TO KNOW THE CLIENT To get started, the user needs to fill out a simple survey. This helps our team to

decode the

users report preferences. Once this is done, our team will get to work to curate the personalised deck of reports.

PROVIDE THE CLIENT WITH CUSTOMISED REPORTS Once our team has curated the personalised reports persona &

keeping in mind users likes, dislikes,

clientele, we put it all together for you to view on 'your profile' section at Filtered

which is specially curated for the users.

F I L T E R E D

B Y

GL AMOUR

SECTIONS & COLOUR SCHEME

FASHION

BEAUTY

BUSINESS

F I L T E R E D

B Y

GL AMOUR

Fashion The realm of fashion and style has seen a good deal of change over the past year, with fast fashion, internet culture and mass diversification changing the psychological drivers of what's cool. Regardless, the world of haute couture continues to evolve.

Providing insight into the fashion industry, our report covers everything from editorials and fashion shows to fashion news. Our crowdsourced research will prove beneficial to both large and small fashion retailers, fashion designers and anyone looking for more than the once-a-year occurrence of fashion week. With our service, you will have a deeper understanding of key changes in the world of fashion, allowing you to update your strategy and maintain a competitive edge in your industry.

Trend reports will include all the latest trends like colour, textile, prints, activewear and a lot more. Giving the user all the updates of the upcoming trends. In the scoops the users will be updated with all the celebrity news, party previews, brand previews, and celebrity interviews. We also recommend the latest styles, silhouettes and places you can buy thing from and

a section called celebrity picks, where you can spot celebrities

PRICING Style recommendation - 20$ Celebrity picks - 15$ Scoops - 10$ 5 reports - 25$

wearing the latest trends.

10 reports - 45$ All reports - 60$ WHOLE FASHION PACKAGE - 105$ discounted to 90$

F I L T E R E D

B Y

GL AMOUR

Beauty Our beauty trend reports offer keen perspectives about the beauty trends and how they are leading in the industry.

We have unique ideas

for every section included in beauty, you name it, we get it ready for you. Our beauty report experts are well versed with the consumer needs along with runway looks and brand previews.

Beauty trend reports will include all the latest launches or techniques of skin care, hair, nails and fragrance. In the scoops section the users will be able to read about the latest party previews, brand previews, and runway looks. We also recommend the latest products, looks you can buy products from and

and places

a section called celebrity picks, where

you can spot celebrities following the latest beauty trends .

PRICING Product recommendation - 15$ Celebrity picks - 15$ Scoops - 10$ Each report - 5$ 5 reports - 20$ WHOLE BEAUTY PACKAGE - 60$ discounted to 50$

F I L T E R E D

B Y

GL AMOUR

Business Our business trend reports offer an insightful look into the business and market trends shaping today’s marketplace. Any company looking for change and innovation in their business and marketing strategy will benefit from our customised reports.

Business opportunity comes from

understanding the emerging patterns in today’s marketplace. Stay in the know of current trends among consumers, businesses and the market with our cutting edge business information services.

We provide a detailed research about the details which our clients wants like a competitor analysis which is a critical part of any company’s marketing plan, it also includes forecasting reports which is a technique that uses historical data as inputs to make informed estimates that are

PRICING -

predictive in determining the direction of future trends. Business news

Competitor analysis - 30$

reports contains all the latest news which the client would be interested in.

Networking - 25$

The business networking section will help the client to form business

Forecasting - 40$

relationships and to recognise, create, or act upon business opportunities,

News Reports - 20$

share information and seek potential partners for ventures.

WHOLE BUSINESS PACKAGE - 115$ discounted to 100$

F I L T E R E D

B Y

GL AMOUR

INFORMATION FLOW

F I L T E R E D

B Y

GL AMOUR

INFORMATION FLOW

F I L T E R E D

B Y

GL AMOUR

INFORMATION FLOW

F I L T E R E D

B Y

GL AMOUR

INFORMATION FLOW

F I L T E R E D

B Y

GL AMOUR

INFORMATION FLOW

F I L T E R E D

B Y

GL AMOUR

INFORMATION FLOW

F I L T E R E D

B Y

GL AMOUR

CLIENTS

ISHA BHANSALI Stylist

AAKRITI GUPTA Contetn Writer

EşSIZ CREATIVES Fashion Agency

AMEEKSHA SUKHEE FASHION DESIGNER

FUCHSIA Marketing Team

F I L T E R E D

B Y

GL AMOUR

Isha Bhansali Stylist

Age:

31 years

Clientele:

Elitist like Natasha Poonwala & Masoom Minawala

Filtered Subcriptions (May): Fashion: Reports for colour, print, activewear, intimatewear, dresses, jewellery, watches, eyewear, handbag, footwear; scoops for runway looks & celebrity picks Beauty: Reports for makeup looks, skincare, hair, nails; product recommendations for matte nude lipsticks Business: Networking

Subscription specifications: Luxury & Super Premium market European Union region SS'20 runways

F I L T E R E D

B Y

GL AMOUR

EşSIZ CREATIVES Fashion Agency E

ş SIZ

CREATIVES is a start up agency that consists of Stylists, Photographers, Make-Up

Artists, Content Writers and an HR Team for Management. They work for a lot of niche brands and designers and their own online magazine. Their clients are usually people working in the fashion industry.

Currently, they are working for a campaign for a new streetstyle brand that would also have a feature on their website. There would also be content written on various categories for the summer season. Their subscriptions for the month of May would be as follows :

Subscriptions for May: Fashion: Reports for colour, print, activewear, eyewear, streetstyle, jewellery, eyewear, handbag, footwear; and scoops for runway looks Beauty: Reports for makeup looks, hair and nails.

Business: Competitor Analysis and News Reports

Subscription specifications: Luxury & Premium market European Union region SS & AW '20 runways

F I L T E R E D

B Y

GL AMOUR

Fuchsia Marketing Team

Marketing team

of a upcoming fashion magazine house called

Fuchsia

Audience:

25-30 year old fashion enthusiasts; middle class category

Competitors:

Femina, Filmfare

Filtered Subcriptions (May): Fashion: Scoops for menswear brand preview Beauty: Scoops for brand preview Business: Competitor analysis, Networking & News reports

Subscription specifications: High-street & Up market Indian region SS'20 reviews

F I L T E R E D

B Y

GL AMOUR

REPORTS: FASHION

F I L T E R E D

B Y

GL AMOUR

REPORTS: BEAUTY

F I L T E R E D

B Y

GL AMOUR

REPORTS: BUSINESS

F I L T E R E D

B Y

GL AMOUR

Wireframes

Wireframes

Wireframes

Wireframes

Wireframes

Wireframes

Wireframes

Wireframes