FETISHISM IN FASHION NIKITHA BAIJU
UGFMC L - 2
What is Fetishism in Fashion? Sub-Culture inspired fashion. Examples - Sado-Masochism, Infantilism, Niponism, Spiritualism, Absurdism, Shamanism, Romanticism, Regionalism, Consumerism, Patriotism, Food Fetish, etc. Not necessarily wearable - creative expression of an artist/designer. NIKITHA BAIJU
The relationship between fashion and sexual fetishism - first commercially known example is the use of corsetry. Common elements - stilettos & high heels, Latex Clothing, PVC/Rubber garments/accessories, Chokers, Harnesses, straps, buckles, studs, chains, ties, blindfolds, holes, leather, whips. Rise of Fetishism in Fashion - Ideology of Fetishism aligns with fashion - Control, Restriction, venerability and boldness.
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RISE OF FETISHISM IN FASHION
Rise of Fetishism in Fashion Fetish scene appearing alot in the mainstream - embracing taboos deeper conversations about sex, power, and consent. 2 possible reasons we could be attracted to the scene's style - the sexual subtext within this clothing - or the high fashion element. Experimenting with subcultures - public can learn to respect and understand people whose sexualities are unlike their own.
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SADO MASOCHISM Matthew Williams - Alyx Studio Launched his womenswear label Alyx in 2015. Worked as a Creative Director with the likes of Lady Gaga and Kanye West.
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INFANTILISM Imagery, Symbolism & Proportions that are usually for babies and children. A growing trend in menswear, not only in womenswear. Example : Japanese Lolita & Kigurumi (Animal Character Costume)
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NIPONISM/ JAPONISM Works created by European artists and designers inspired by Japanese goods and design sense. Japanese woodblock prints called Ukiyo, Kimonos, Obi, Japanese Style "exotic" floral motifs, Loosely cut sleeves and crossed bodices. Christian Dior - Spring 2007 Couture
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SPIRITUALISM A rise in the trend of religion and spirituality depicted in high-end fashion across the world. Experimented/Drawn inspiration from religious references or contains religious symbols on clothing Connection between human spirituality and the freedom to express yourself in the name of the divine.
Jean Paul Gaultier Fall/Winter 1993
Alexander McQueen S/S 2000
Guo Pei Haute Couture S/S 2017
Prabal Gurung S/S 2016
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ABSURDISM Bizzare, Abstractisism, Strange masks, Distorted Make-Up, MixMatched Proportions, Cross Dressing, Multiple Fabrics & Patterns. Either has Symbolism or has no meaning and is just a creative expression of the designer. Maison Margiela - Spring 2016 Couture
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SHAMANISM
A system of the oldest spiritual practice associated with indigenous and tribal societies Not necessarily based on faith in a particular god, but rather based on animism, the belief that everything is living and has a spirit. Accessories - L-R - Valentino (RedProtection), Lanvin (Feather connection between wind & spirit), Maison Margiela (Brass Activating near the heart), Prada (Shells - Luck)
Riccardo Tisci SPRING 2017 - GIVENCHY
Thornton Bregazzi SPRING 2017 - PREEN
Kokon To Zai - FALL 2015 MENSWEAR
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ROMANTICISM Romantic theater and the Victorian aesthetic are still a large trend in fashion, but almost exclusively in womenswear. Regency-era styles that are being adopted in minimalistic designs are often seen both on the runways and the streets of the world. reinforces elements from the old western perspective of Roman/Victorian fashion. MARCHESA - FALL 2013 READY TO WEAR - NYFW
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REGIONALISM /PATRIOTISM These days, ethnic identifiers make for a very big part of sartorial elements. Shine light on local historic and cultural heritage / Make a political statement. Drawback - conform to stereotypical images we are all used to.
Ji Cheng - Shadow of the Crane collection
The Hermès Birkin China flag
Li-Ning - A/W 2018 - NYFW
Anuar Layon - FALL 2017
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CONSUMERISM Consumerism - the protection or promotion of the interests of consumers. Fast Fashion is exhausting our resources and damaging the environment - Consumerism is fueling this. Lately, designers have been working for this cause and spreading the message through fashion. Hate for "throw-away" fashion Encourage to rely on sustainable clothing - Recycling used materials. Using waste to warn the world. Vivienne Westwood - S/S 2020 Wasteland
Christopher Raeburn Fall/Winter 2016
FOOD FETISH Stella McCartney S/S 2011
Paco Rabanne - SPRING 2012
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Symbolism of food in clothing. Prints or Texture of food on clothing.
Dolce & Gabbana - SPRING 2012
Jeremy Scott for Moschino Fall 2014
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CONCLUSION
Gives the wearer a sense of stability, direction and in some cases, righteousness. Feature a negative aggression instead of a positive one because they cater “hidden passions, ideals and frustrations. Clothes play a very relevant and important role in society and culture - communicate messages - give ourselves a sense of who we are, where we are in our lives and much more.
FETISHISM IN FASHION
NIKITHA BAIJU
THANK YOU