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betterRetailing.com // 4 March 2022 RN
VAPRIL
SUPPLIER VIEWPOINT Tim Allinson
Managing director, Zeus Group
Throughout VApril, we will focus our communications on educating first-time vapers and those looking to make the switch from traditional cigarettes by discussing vaping being a ‘healthier’ alternative to smoking. Alongside the important information and advice that we will be sharing, we will also promote sales on starter kits aimed at firsttime vapers as well as highlighting exciting offers such as a gift with purchases to help conversion.
Using VApril to boost next-gen nicotine sales VApril is Vaping Awareness Month and a great chance for retailers to look into next-gen nicotine, as Charles Whitting discovers
It’s become a bit of an event and it always works well
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here are two months that offer the best opportunity for retailers when it comes to next-gen nicotine. January is the first big chance, as New Year’s resolutions are put into place and people turn to vaping as they try to give up smoking. The other is April, or VApril. Vaping Awareness Month is a global campaign designed to help smokers turn from cigarettes to vaping. “VApril is going from strength to strength and is now one of the world’s largest vaping aware-
ness campaigns, helping people make the switch from smoking to vaping,” says Tim Allinson, managing director of Zeus Group. “Supported by the NHS, VApril presents a fantastic opportunity for retailers to harness the increased visibility driven by the campaign and they must be prepared with their own supporting campaigns, products and stock levels in response to the potential increase in customer interest. “Taking advantage of vapingfocused calendar campaigns such
as New Year, VApril and Stoptober also presents a great opportunity to increase footfall and sales.” More than three million former smokers in the UK have taken up vaping, and, according to VApril, 72% of smokers who were aware of the campaign said it had influenced them to switch to vaping. In addition, the government recently announced its ambition for England to be smoke-free by 2030. In what would be a world first, there is also talk of e-cigarettes becoming products the NHS in
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01/03/2022 11:40