SHUT DOWN YOUR BLOODY SHOP’
I’VE recently come back from a trip to New York, a city dominated by 7-Elevens. It seemed to be the only convenience store in the area, with a site appearing on most streets.
Having visited 7-Eleven sites in other countries such as Hong Kong and Mexico, the US sites were certainly unique in their available range. Their main focus was on an impulse confectionery and so drinks lineup, which would make most anti-HFSS campaigners in the UK look in horror. I don’t think I’ve ever been in a convenience store that has had such an extensive range of Oreo and Gatorade flavours.
The only take-home products in the stores were multipacks of ice cream. Bizarrely, this was the only category that the sta kept locked up, with the freezers only opened upon request.
Food to go was also a major category, with hot food and the infamous self-serve Big Gulp slushies displayed prominently next to the tills. However, the US stores also notably fell short in presentation and taste, when compared to their counterparts across the rest of the world.
The areas surrounding the heated tabletop cabinets needed cleaning, while I regret my decision to try the incredibly dry ve-for-$5 chicken wing deal. It wouldn’t have surprised me if those items had been in the cabinet the entire day.
EVEN GLOBAL BRANDS CAN FALL SHORT OF SIMPLE STANDARDS
The experience shows how important it is for convenience stores to get presentation and range rotation right, something that even global franchises can fail at.
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Editor Alex Yau
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Retailers face National Lottery downtime amid upgrade
ALEX YAU
NATIONAL Lottery services in stores are to go of�line for 36 hours, as Allwyn is to conduct its biggest upgrade of terminals in 31 years.
The upgrade will take place from 11pm on 2 August until late morning on 4 August, affecting all 43,500 lottery terminals. Retailers with older terminals will also have new software installed on these devices. Allwyn stated the upgrades will allow for faster
transaction speeds.
During this period, in-store, app-based and online lottery services will become unavailable. However, scratchcard sales can still be processed. PoS material will be sent to stores, explaining to customers why the service is down.
Retailers have been sent support packs, warning that any interruption of the upgrades could lead to further delays and sales losses. Store owners who have not received these packs should
contact Allwyn.
Terminals should remain plugged in and powered during the 36 hours and suf�icient scratchcard stock should be activated to keep dispensers full.
Retailers can still sign into their terminal before 10am on 3 August to access their invoice, but they should put on a provided terminal cover to prevent anyone else from accessing the machine.
SANTANDER is to charge £9.99 for business banking, breaking promises the service would be free forever.
This month, business owners received letters stating the bank would implement the monthly charge
from October. Arif Ahmed, of Ahmed Newsagent in Coventry, is one of those affected. He told Retail Express: “Sneaky Santander is attempting to break its promise and force new charges on shops.”
For the full story, go to betterretailing.com and search ‘Santander’
said: “It’s possible equipment small businesses rely on every day, such as card payment machines, alarms and monitoring equipment, might all be connected to your landline and might not work once the PSTN service is switched off.”
For the full story, go to betterretailing.com and search ‘Allwyn’
CONTROL of the Post Of�ice (PO) could be handed to subpostmasters, as part of the �irst review of the organisation in 15 years.
The proposal, amid many others, was outlined in the government’s green paper for the future of the PO released this month. Minister for services, small business and exports Gareth Thomas stated that the PO must be “reimagined” to “ensure it continues to meet the evolving needs of society”.
SCAMMERS are targeting businesses on Uber Eats, with one business losing thousands of pounds.
One business owner saidthey were contacted by someone falsely claiming to be from the company and was tricked into giving them access to their account. They received some of their stolen money back after Uber Eats was challenged by Retail Express.
Uber Eats failed to provide a comment.
Alex Yau, editor
Cover image: Getty Images/Olena Kurashova
GOOD WEEK
Tory councillor resigns a er abusing shop sta
A TORY councillor has been forced to resign, after Retail Express exposed him abusing shop staff and threatening to close their store over a refused parcel collection.
The incident involving Camden councillor Shiva Tiwari took place on 12 July at a store in his constituency – Costcutter Hampstead in north-west London.
CCTV footage, seen by Retail Express, shows Tiwari, then deputy Conservative leader at Camden Council, abusing a staff member after being refused a parcel collection due to failing to show a valid form of ID.
Tiwari can be heard using explicit language towards the employee and is also seen trying to physically push past them to access the store’s parcel storage room.
In the footage, Tiwari shouts: “Don’t annoy me, I’m a councillor for this area, I will shut down your bloody shop, ok? Call your boss, this is a joke. I have walked here all the way from my house, give me my f***ing package. You’ve had attitude with me before, I will show you a picture of my passport. I don’t like you, give me my package. I’ve got an email with my address. I don’t give a s*** if I raise my voice. Call your manager, I’m not dealing with you. Get me my package. Get me my f***ing
package. I’ve got a picture of my ID and my passport, you can see it – it’s my face. I don’t give a s*** what you’re saying.”
Retail Express shared the footage with Camden Council and Steve Adams, leader of the Conservatives at Camden Council, leading to Tiwari announcing his resignation a day later.
Speaking to local newspaper Camden New Journal, Tiwari said: “I regret my part in the verbal dispute with the shop.
“But I suspect many of us as human beings have experienced such frustration when confronted by someone very rude, who in this case also refused to hand over my parcel for no reason. The matter was however settled there and then. I apologised for my part in the disagreement
and collected my package. Everyone, whatever their job, deserves to be treated respectfully.
“I have been a hardworking councillor for seven years, helping as many people as I could. I even helped the shop in question a few years back when they reached out to me about some issues with local antisocial behaviour, and was the only one to do so. I have now tendered my resignation from the Conservatives and Camden, and won’t be standing again.”
Commenting on the incident, store owner Rakesh Bhimjiyani told Retail Express: “My staff tried explaining to him that he needed a government-issued physical ID to pick up his parcel, but he wasn’t interested. He started shouting.
“The councillor was abusing his position. He tried to make his way to the back of the shop to get a parcel and an employee tried to stop him when they realised. He assaulted a staff member in an attempt to gain access to a restricted area. The police ended up being called.
“He came back with his ID 40 minutes later. The employees ended up serving him because they didn’t want any more trouble.”
In March, Tiwari defected from Labour to the Conservative party, stating at the time that he strongly believed in supporting small businesses.
The foul-mouthed councillor is also a managing director of Peak Rock Capital, a multibillion-dollar private equity fund that has invested in at least one food
company that supplies UK convenience stores.
After being approached by Retail Express, Richard Olszewski, leader of Camden Council and Labour member, responded: “Councillors have a code of conduct and there is an expectation of behaviour on us all, which I hope is being seriously re�lected on by both him and his political group.
“Shop workers face enough abuse without it also coming from elected representatives.”
A Camden Council spokesperson said: “All councillors are subject to our code of conduct and should anyone wish to complain about them, they can do this via our website. The procedure we then follow is in our constitution and published on our website.”
SELECT & SAVE: The symbol group has helped some of its retailers boost sales by 20% after a major rebrand and supply switch from Bestway to Booker earlier this year. The increase was reported by a retailer in Wolverhampton, who was previously operating under the Go Local fascia.
For the full story, go to betterretailing.com and search ‘Select & Save’
PAYPOINT: The rm has doubled the commission its partnered retailers can earn on Love2shop gift-card sales from 5% to 10%. It is part of a wider plan from the company to help boost gift-card sales in stores, coinciding with a rebranded Love2shop gift card, aimed at attracting more planned and spontaneous purchases.
For the full story, go to betterretailing.com and search ‘PayPoint’
BAD WEEK
BESTWAY: A director at a roo ng rm narrowly avoided imprisonment after a roofer fell to their death at the wholesaler’s Walsall branch. In July 2020, Adam Brunskill fell through an unprotected skylight onto the concrete depot floor. There is no suggestion of fault by Bestway.
For the full story, go to betterretailing.com and search ‘Bestway’
INFLATION: Retail food inflation is expected to peak at 5.1% by the end of summer 2025, signi cantly outpacing general inflation, according to a new report from the Institute of Grocery Distribution. The rm added that food prices had become the top concern for UK shoppers this year.
For the full story, go to betterretailing.com and search ‘IGD’
“I ONLY run promotions if I can get stock at subsidised rates. If a supplier is o ering a monthly discount, I push some of that discount to customers and buy a bit more. Being independent, I don’t get the best deals from wholesalers to be able to run promotions. The promotions I run are either price-marked or if I’m pushing independent suppliers.” Jonathan Cobb, Miserden Stores & Post O ce, Gloucestershire
“I PRINT my own PoS, and the promotions I run will often vary throughout the week. I’ll run them on Mondays and Wednesdays based on what’s available at my wholesalers, Booker and Bestway. Promotions can also run between two days and as long as six weeks, depending on how much I buy from suppliers. I’ll run them on fewer items to help reduce the amount of instore admin.”
Vas Vekaria, Kegs N Blades, Bolton
“WORKING with a symbol group really helps with managing the promotions I have in store. We are lucky because One Stop does the work for you. When we run a promotion, it’s making sure that we’re hitting the margin needed on those products. One Stop also supplies the store with PoS materials to further boost a promotion’s message to customers and raise awareness of it.”
Nathalie Fullerton, One Stop Dumbarton Road, Glasgow
ALEX YAU
Nathalie Fullerton
RETAILERS are being urged to remove variants of the viral Dubai chocolate and counterfeit Labubu doll products over allergen and choking hazard fears
This month, the Food Standards Agency (FSA) warned Dubai chocolate manufactured by Noesis Schokolade had not listed peanuts on the packaging’s ingredients list, despite
Labubu and Dubai choc safety risk Retail mental health
all batches containing the ingredient.
The body warned: “Food businesses selling Noesis Schokolade Love of Dubai chocolate are advised to immediately stop sales and to undertake product withdrawals.” It added the products have been supplied by Black Sea Trading.
Meanwhile, hundreds of counterfeit Labubu dolls have been seized by trading stand-
ards in Scotland. Nearly 400 were found in two premises located within Irvine town centre, which trading standards of�icers warned could be a choking hazard for children.
Trading standards of�icers in Blackburn, Fife, Aberdeen, Anglesey and Northumberland have issued similar warnings.
Advising on how retailers can spot a fake, East Ayrshire council advised:
• Packaging – authentic dolls
come with original branded packaging and security labels. There shouldn’t be any tape closing the box and there should be a UK importers address on it.
• Quality – fakes often have bad paintwork, misshapen features, seams ripping easily, arms/legs falling off and no CE or UKCA mark on their label.
• Price – be wary of prices signi�icantly below standard retail.
SHOP owners are being given a new platform to help �ind mental-health support with the launch of a “retailer safe space”.
Launched by a group consisting of several prominent retailers from across the UK, the support network will host bi-weekly meetings to discuss mental health and offer participants support. Meetings began on 21 July and will be held every Monday and Thursday at 7pm.
THE ACS has warned retailers not to U-turn on preparations for upcoming HFSS promotional restrictions, despite it facing the axe under new government proposals.
This month, the government published its 10-year health plan, which outlines proposals that could repeal legislation brought in by the previous government. James Lowman, ACS chief executive, urged retailers to continue preparations for the October restriction.
Parfetts Scotland
PARFETTS has launched its �irst store under the Go Local symbol group in Scotland, amid wider plans to expand the fascia and its delivered service across the region. The store in Lockerbie opened on 19 July and features unique services such as a soft play area. Parfetts joint managing director Guy Swindell told Retail Express the �irm plans to expand further across Scotland.
ALEX YAU
30 Under Thirty celebrates the success of the younger generation of retailers who are driving the convenience channel forward. Nominate yourself, a member of your team or a fellow retailer who deserves recognition!
Visit: betterretailing.com/30-under-thirty-rn Contact: anna. tzgerald@newtrade.co.uk
PRODUCTS
Xantus anti-spiking kit launch
SHYAMA LAXMAN
DANIALL Nadeem, of Spar Motherwell Road in Bellshill, North Lanarkshire, and Girish Jeeva, of Girish’s Premier in Glasgow, will be the �irst UK retailers to offer the Xantus Drink Spiking Prevention Kits, in August.
The initiative comes in response to increasing drinkspiking incidents across Scotland.
Xantus Drinkcheck Wristband is worn as a wristband and includes built-in test patches.
Customers apply a drop of their drink onto the test area with a straw or stirrer.
If the patch changes colour,
it signals the presence of common drink-spiking agents.
Nadeem and Jeeva won the #ThinkSmart Innovation Award at the recent Scottish Local Retailer Awards.
“We believe prevention is the key to public safety,” the retailers said in a joint statement.
“This is not just about selling a product, it’s about giving people con�idence to enjoy a night out safely.
“These kits are small, easy to use, discreet and help customers act quickly if they suspect their drink has been spiked.”
For information on how to stock this product, contact editorial@newtrade.co.uk.
UK exclusive for Cheez-It’s new line
CHEEZ-IT has announced the launch of a new �lavour: Cheese & Smokey Bacon.
Cheez-It Cheese & Smokey Bacon is baked with 100% real cheese, and seasoned with salt and bacon �lavour.
It will be available at an RRP of £1.85 for 120g packs and £2 for 150g.
Discos Pickled Onion gets PMP relaunch
Frankly, this snack range is RedHot
PLADIS has partnered with sauce brand Frank’s RedHot to launch a limited-edition range of Jacob’s products, including Mini Cheddars, Crinklys and Bites.
The launch comes as more than 53% of the UK population say they prefer spicy food.
Jacob’s Mini Cheddars x
Frank’s RedHot and Jacob’s Crinklys x Frank’s RedHot are available in 150g sharing bags (RRP £2) as well as a 90g £1.25 price-marked packs, while Jacob’s Bites x Frank’s RedHot come in a 125g sharing box (RRP £2). Available: now
ers saying PMPs increase their sales. Available: now & Chilli and Cheese, Sour Cream & Onion. Available from: 12 August
Initially launching in the UK, Cheez-It Cheese & Smokey Bacon will have a subsequent global release and joins the roster of existing lines including Double Cheese, Cheese
KP SNACKS has relaunched Discos Pickled Onion in a £1.35 PMP.
After being absent from shelves since 2005, Disco Pickled Onion’s return taps into consumer appetite or nostalgia with its sharp, zingy �lavour, said the supplier.
RED Bull is launching two price-marked formats for its 4x355ml and 4x473ml multipacks.
Worth £35m and growing in value year on year, Discos is KP Snacks’ number-two everyday-value brand.
The new formats come as value sales of multipacks were up in 2024 by £6m compared with 2023, while shopper numbers have increased by 18%.
PERFETTI Van Melle has expanded its Chupa Chups jellies range with the launch of the Pinkis variety.
According to the supplier, Pinkis is a soft mallowy jelly with a “uniquely �luffy texture” and a strawberry �lavour.
Its launch comes as jellies sales are up by 9% year on year, with Chupa Chups jellies growing ahead of the segment at 11%.
The supplier said it hopes the new variety can help independent retailers drive on-the-go sweet sales as well
Chupa Chups in pink for sweets
launch
as impulse purchases with its £1.25 price-mark.
Available: Batleys, Bestway and Dhamecha
The new �lavour joins Discos’ PMP range, which includes popular �lavours Cheese & Onion and Salt & Vinegar.
It also capitalises on the strength of PMPs in the crisps, snacks and nuts category, with 62% of retail-
Supermalt debuts Supermalt Stout
SUPERMALT has announced the launch of its �irst-ever alcoholic beverage, Supermalt Stout, with an ABV of 7.7%.
It is available to convenience and independent channels through wholesalers including Booker, Dhamecha, Wanis, Holland Bazaar and East End Wholesale.
Supermalt Stout incorporates subtle roasted caramel and chocolate �lavours, with an oaky, malted barley aroma.
According to the supplier, with younger and more female drinkers joining the consumer base, leading to new stout-drinking culture and conventions, Supermalt offers newness and excitement to the category.
It will be backed by a marketing campaign.
RRP: £8 (4x330ml glass bottle multipack)
With many Red Bull consumers loyal to can size, and one in four Red Bull shoppers only buying 355ml or 473ml cans, the supplier says the new formats offer an opportunity to trade up to the multipack format, giving retailers a chance to offer long-term value to customers.
RRP: £6.75 PMP (4x355ml) and £8.75 (4x473ml)
J2O rolls out rebrand and on-pack promo
J2O has unveiled a rebrand across its fruit-blends range, rolling out this summer alongside an on-pack promotion offering holiday voucher giveaways. The new packaging aims to keep the brand fresh and relevant for its current audience of adults and families, and recruit Gen-Z as the next generation of soft drinks shoppers.
Key changes include a modernised logo and a cleaner, less busy look onpack to improve onshelf standout. The on-pack promotion runs until 22 September offering
two consumers the chance to win a £1,500 voucher to book a summer hangout plus £500 spending money. To enter, shoppers can buy any J2O multipack and scan its QR code.
Quavers launches Red Leicester line Lindahls protein convenience launch
QUAVERS has launched a new variety called Quavers Red Leicester.
The launch taps into the increasing demand for cheese-�lavoured snacks, which are worth nearly £1bn and growing year on year.
According to the supplier, Quavers Cheese is a household staple, found in one in �ive UK homes.
The new variety is available in a range of formats, including grab bags, pricemarked packs (PMPs), multi-
packs and sharing packs, helping retailers drive sales by catering to different shopper occasions, the supplier added.
RRP: £1.10 RRP (34g grab bag), £1.35 PMP (54g), £2.25 RRP (6x16g), £1.50 RRP (116g sharing bag)
LACTALIS UK & Ireland is extending the distribution of its new protein range from Lindahls, by launching it into convenience and wholesale channels.
ent and urban shoppers aged 45 and over, who exercise regularly and are seeking protein for weight loss and maintenance.
RRP: £1.50-£3.25
Available: now
Cheetos Original Cheese enters the UK
CHEETOS Original Cheese, the brand’s number-one �lavour in the US, has launched in UK convenience stores.
Cheetos Original Cheese is available in a range of formats, helping retailers cater to a variety of snacking occasions, from on-the-go impulse purchases to at-home sharing.
The addition follows the brand’s hugely successful UK relaunch of Twisted Sweet & Spicy and introduction of Fiery Jalapeño & Cheese, which has seen Cheetos grow to £30.5m in value, up by 43.6%.
Cheetos Original Cheese, worth $1.3bn in the US, is set to drive further
The new range comprises high-in-protein and low-infat cheeses including Cottage Cheese, Gouda Slices, Greek Cheese, alongside two fat-free Lindahls Protein Milk with Collagen drinks and two �lavoured protein milks.
According to the supplier, the range will appeal to af�lu-
‘Corner Shop Drop’ promo with Mentos
MENTOS has announced the return of its ‘Corner Shop Drop’ media campaign for three months this summer after a successful debut last year.
in value sales and 14.6% in volume, and is now worth £45.8m.
Sales in symbols and independents are worth £9.1m.
In partnership with radio stations Kiss and Kiss Xtra, the activation gives emerging music talent the opportunity to �ilm content in a convenience store, which can be shown via the brand and the radio stations’ social media platforms.
There’s No Taste Like Home with Ribena
RIBENA has launched a campaign titled ‘There’s No Taste Like Home’, alongside a packaging refresh.
Backed by a £7m investment, the new design helps the brand stand out on the shelf with more vibrant colouring.
In consumer testing, the refreshed pack improved purchasing, taste and overall appeal – all while remaining recognisably Ribena, according to supplier Suntory Beverage & Food GB&I.
‘There’s No Taste Like Home’ will run until Septem-
Launching last year, 86% of those who recalled the campaign liked it, with 73% saying they’d recommend Mentos as a direct result of the activity.
Additionally, Mentos Sweets has grown by 15.7%
Maynards Bassetts Classic Fruit Mix
MAYNARDS Bassetts has added a new variety to its roster called Classic Fruit Mix, comprising fruity �lavours of Apple, Cherry, Strawberry and Blackcurrant.
It is made with real fruit juice, contains no preservatives or colourings and is HFSS-compliant.
“brings a touch a nostalgia to a ‘proper’ grown-up treat”.
Available: now RRP: 110g non-price-marked and £1.35 price-marked pack
“Maynards Bassetts has been setting the juice loose for decades and we couldn’t be happier to announce this new addition to the range,” said Jenna Lee, brand representative for Maynards Bassetts, adding that the launch
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PRODUCTS
Flavoured peanuts? That’s Nuts
SHYAMA LAXMAN
PEPSICO has launched
a range of �lavoured peanuts inspired by its most renowned snack brands, helping retailers to boost sales.
That’s Nuts line-up incorporates iconic �lavours including Walkers Salt & Vinegar and Smoky Bacon, Doritos Chilli Heatwave and Flamin’ Hot, Wotsits Really Cheesy and Walkers Max Paprika.
The range is available in 160g packs at an RRP of £2.75, or £1.75 on promotion, while 40g packs of Walkers Salt & Vinegar and Smoky Bacon are available at an RRP of £1.
With nuts accounting for
around one-third of growth in the crisps, snacks and nuts segment during the festive period, the supplier said That’s Nuts can help retailers drive further seasonal growth.
Ed Orr-Ewing, marketing strategy & operations senior manager at PepsiCo said: “Flavoured nuts are predicted to be worth more than £200m in retail by 2030, and we have seen shoppers increasingly on the hunt for bold and exciting new �lavours across the savoury snacks categories.
“That’s Nuts brings these two trends together in one range that we believe will help retailers drive further incremental sales.”
Available: now
This new sweet bakery range is rich
IN-STORE bakery solutions supplier Rich’s has unveiled a new range of thaw-and-serve ready-to-eat in-store bakery sweet treats, including cookies, muf�ins and buns.
It consists of milk chocolate, triple chocolate, white chocolate and oat & raisin cookies; cinnamon buns; and milk chocolate and blueberry muf�ins.
Delivered frozen in retail packaging, the range simply needs to be defrosted for two hours, date coded and sold in store.
Once defrosted, all the products have a �ive-day shelf life, giving enough
time to sell through and minimise waste. Available from: Eden Farm Hulleys, CJ Lang & Son RRP: £2.35-£2.75
LAUNCH
Skittles launches
for top lines
MARS WRIGLEY has launched £1 price-marked packs (PMPs) for a range of its Skittles lines, including Fruits, Tropical, Giants and Desserts. Skittles features in What to Stock 2025 guide of top 25 sugar confectionery and sharing bag solutions. Earlier this year, the brand further solidi�ied its presence in convenience stores with the launch of Skittles Citrus, which is also part of the PMP lineup.
Priya Pathak, marketing manager of drinks and treats at Mars Chocolate, said: “Our recent Skittles PMP launch combines one of Mars Wrigley’s blockbuster brands with a key format for the independent and convenience sector. PMPs continue to reas-
sure consumers of value and help retailers with offering an accessible price that builds trust, too.”
NILA PATEL
Stowford Press rolls out rebrand
WESTONS Cider has unveiled a new look for its Stowford Press cider brand to recruit new consumers and “unlock fresh growth opportunities” for its retail partners. Rolling out across fourpacks and 10-packs, the new design blends modern premium cues with nods to the brand’s heritage, the supplier said.
This includes clear messaging that 100% of its apples are locally sourced while maintaining the brand’s characteristic press design.
The redesign comes as Stowford Press has increased sales by £7.1m in the past �ive years – a rise of more
Premier Millbrook Mini Mart & Post Office, Stalybridge, Greater Manchester
Focus on… the path to empowerment
I HADan incredible day at Women in Convenience 2025. When women ‘ x each other’s crowns’, several positive outcomes can arise:
than 145%.
According to Westons, drinkers are increasingly looking for brands that promise quality and authenticity, in�luencing the rebrand.
Available: now
1. Increased con dence. Support from peers boosts self-esteem, encouraging women to take risks, pursue opportunities and assert themselves.
2. Stronger networks. Fostering connections leads to valuable networking opportunities, enhancing career prospects.
3. Collective empowerment. Working together increases influence in advocating for change.
4. Emotional support. Sharing experiences reduces isolation and provides a safe space for women to express themselves.
5. Knowledge sharing. Women can exchange insights, skills and resources, leading to personal growth, development and innovation.
‘Peel a Deal’ with Tropicana
TROPICANA is giving retailers and shoppers the chance to win prizes through ‘Peel a Deal’, its �irst on-pack promotion across its singleserve range.
Retailers can win a share of a £5,000 prize pot by buying any Tropicana, Naked or Copella singleserve pack, downloading the Shopt app and uploading their invoice.
Entries are unlimited if retailers stock up on participating packs before 10 August 2025. Prizes for shoppers include �lights, hotel stays, tech and more. Runs until: 10 August (for retailers), 31 August (for shoppers)
6. Breaking stereotypes. It challenges societal expectations, promoting a more equitable environment.
7. Role modelling. It teaches young girls the importance of collaboration, mutual respect and helping others.
8. Encouragement. O ering support in tough times. When women li each other up, it creates a culture that bene ts individuals and communities, allowing them to shine brightly in unique ways.
PRODUCTS
Dark Chocolate doing Rounds
SHYAMA LAXMAN
PLADIS has added to its Signature biscuit roster with the introduction of McVitie’s Signature Dark Chocolate Caramel Rounds.
Dark Chocolate Caramel Rounds have caramel on a crunchy biscuit and are covered in dark chocolate.
The launch extends the McVitie’s Signature range, which launched last year to help retailers capitalise on the growth opportunity in afternoon and evening snacking.
“This launch builds on the success of the Signature range, which includes Milk Chocolate Caramel Rounds
and Chocolate Cream Swirls – where we’ve hit 9% penetration since last year,” said Alice Jamieson, senior brand manager at Pladis UK&I.
“Signature Milk Chocolate Caramel Rounds has a purchase repeat rate of 34% – the highest performing in the range – and is responsible for 50% of total McVitie’s Signature sales.
“We also know that dark chocolate is growing by 10% per year, and it is the thirdmost-popular �lavour in premium treats.
“As well as tasting great, Dark Chocolate Caramel Rounds also tick the boxes when it comes to looking tempting and delivering multi-textures including
Madrí taps into the soul of Madrid
MADRÍ Excepcional has launched a new ad and £2.9m marketing campaign, celebrating ‘El Alma de Madrid’, (‘The Soul of Madrid’).
The campaign, set to reach 18 million adults this summer, includes a 30-second TV ad, shot in Madrid, featuring Spanish DJ duo Mestiza, inviting viewers into an immer-
sive snapshot of the city’s vibrant culture and urban energy. The ad shows Madrí Excepcional and the alcoholfree variety, Madrí Excepcional 0.0%.
chocolate – everything needed to help drive growth for sweet biscuits.”
Available: now RRP: £2
LAUNCH
King sher to launch Portuguese lager
KINGFISHER Drinks is set to launch Portuguese lager Sagres Sol & Mar across convenience and grocery.
Innocent introduces PMPs for two lines
INNOCENT Drinks has launched price-marked packs (PMPs) for Orange Juice Smooth and Apple Juice
The 750ml £2.49 PMPs have exclusively launched with Co-op Wholesale, with wider convenience and symbol availability to follow.
The launch comes as the brand seeks to expand its share in the impulse channel.
The new beer will be available in multipacks of six ‘Mini’ 250ml bottles, at an RRP of £6. It is brewed in the Portuguese town Sol e Mar and exported around the world.
According to the supplier, the lager is light, crisp and brewed with a touch of sea salt from the Portuguese coast and will appeal to Brits who visit Portugal every year. ABV: 4% Available: August
WITH summer now in full swing, it’s crucial retailers stock a strong range of bestselling family-favourite ice creams and new products to drive excitement in store. Our ‘Five Steps to Sell’ recommendations o er retailers an all-round solution to boost ice cream sales throughout the summer and beyond. With the right range and clever merchandising, it’s easier than ever to keep shoppers coming back for more, whatever the weather. When it comes to impulse purchases, we lead the way with a 68.4% share of the market in out-of-home1. Our key family favourite ice creams retailers should stock this summer include: Magnum, the UK’s number-one ice cream brand2; Calippo Orange, the number-one kids’ out-ofhome ice-cream line3; Twister Pineapple, the number-two kids’ out-of-home ice-cream line3; and Cornetto Go ice cream sandwich.
to consumer needs while offering our drinkers a competitive price.”
Tom Vernon, senior commercial manager at Innocent Drinks, said: “At a time when shoppers are looking for great quality at prices they can trust, PMPs offer clear value on-shelf and help drive con�idence at the point of purchase.
“By introducing them across two key lines, we’re helping our partners respond
Costa RTDs rebrand and summer launches
Innovation is also a key driver for the category as it keeps shoppers excited and engaged. Our new muststocks for 2025 are Haribo Push-Up (RRP £2) and Twister Mallow (RRP £1.60). Both products combine ice cream with popular confectionery: Haribo Push-Up contains vanilla ice cream, strawberry sauce and Haribo Goldbears, while Twister Mallow mixes sour raspberry and juicy grape flavours with a creamy marshmallow swirl.
These additions aim to recruit a wider shopper demographic and make ice cream a go-to sweet snacking option for consumers.
By focusing on these products and following our other recommended steps – using free Wall’s PoS, choosing the right freezer for your business and keeping your cabinet clean and well-stocked – you can ensure strong ice cream sales throughout the summer and beyond.
Scan the QR code to nd out more
COCA-COLA Europaci�ic Partners has rolled out a rebrand of its Costa Coffee ready-todrink range, with updated recipes, bolder packaging and two new varieties.
The new additions to the range are Creamy Tiramisu Frappé and Double Shot + Caramel.
Additionally, the range’s Latte varieties have a smoother coffee recipe crafted using the brand’s Signature Blend. Meanwhile, the range is getting a new pack design across its 250ml cans, 330ml bottles and multipacks.
Wall’s marketing manager, The Magnum Ice Cream Company Rhiannon Lines
MY STAR STAFF MEMBER
OPINION
RETAILER OPINION ON THIS FORTNIGHT’S HOT TOPICS What do you think? Call Retail Express on 020 7689 3357 for the chance to be featured
Donna Halligan
My role in the shop:
Is community important in your store?
It’s all about giving back to the community. Many of our customers feel like family and I’ve been working in the business for more than 20 years. I’ve seen many customers grow up and I’ve seen their kids have children of their own.
What is the most exciting product you’ve had in store recently?
A lot of our range is made up of products speci cally sourced from suppliers in Yorkshire and we shout loudly about this across the store. It creates a point of di erence and lets customers know that they are supporting local businesses.
How did you start working in convenience?
I’ve been working in convenience for 24 years. Kash Retail, who operates the store, took over 10 years ago and I’ve seen them build the store up into a really successful business. I’ve seen a lot of changes over my time.
Tell us what a regular day looks like for you It can vary. One day I might be doing stock check and ensuring the deliveries are coming in with no issue. Another day might involve ensuring our freshly baked goods are produced and brought onto the shopfloor successfully.
What is your favourite part of the role?
It’s de nitely setting up the seasonal displays for occasions such as Christmas. We go all out to ensure the store stands out and this can involve dressing up the windows to really play the part.
response has been
RAJ AGGARWAL TROPHY: How does it feel to be shortlisted?
“TO SAY I’m incredibly proud and honoured to be nominated would be an understatement. This award is especially meaningful to me as it is named in memory of a dear friend of my father’s, someone who truly embodied sel�lessness.”
Chloe Taylor-Green, Spar Western Downs, Stafford
“IT’S an honour that means the world to me because of the legacy of an inspirational man who believed in the power of retail to truly make a difference. To be recognised for the heart we pour into our community is overwhelming.”
Nathalie Fullerton, One Stop Dumbarton Road, Glasgow
NEWS UK: Did you protest about margin cuts?
“FED members had been forced to take this action as News UK was enforcing the changes by stealth. Reducing terms accelerates the decline in availability of newspapers and threatens the home delivered copy, which is a lifeline for the old, in�irm and those without transport.”
Hetal Patel, Stop’n’Shop, Maidenhead
“I ATTENDED the protest outside its Knowsley of�ice, while others protested outside its head of�ice in London. If you don’t make a stand, they will just walk all over you. We’ve drawn a line in the sand and said we can’t carry on accepting decisions like this.”
Craig Etchells, Etchells News, Manchester
They will just walk all over you
SWEET SANDWICHES: Is the viral trend performing well?
“I’VE been selling pistachio and Kinder Crunch options, taking in�luence from a successful range launched by M&S. I’ve sold more than 200 in less than a week, worth £800 in sales. Customers really like the concept. The ones who have tried it have been buying them again.”
Dan Brown, Pinkie Farm Stores, Musselburgh
“I HAVE recently launched a ‘Gulab Sando’, which is a gulab jamun & cream sandwich. The response from customers has been phenomenal. They’ve sold out. We were thinking of doing a limited run in the initial stage, but customer demand meant we have extended it.”
Serge Notay, Notay’s Premier, Batley
It’s an
honour
that means the world to
me
RETAIL CRIME: How have you engaged on a higher level?
Store director: Kevin Polley, Nisa Local Bedale, North Yorkshire
Want to recommend a star member of sta ? Call 020 7689 3358 or email alex.yau@newtrade.co.uk
“I RECENTLY highlighted the issue of retail crime with Conservative shadow chancellor Mel Stride during a visit to my shop. Thieves recently jumped the counter to steal £350-worth of spirits. The police and the mayor need to reprioritise this as a problem.”
Kay Patel, Best-one Wanstead, London
“WE were recently honoured with the Bravery Award at this year’s Pride of Scotland Awards for stopping an attempted robbery. It happened last year when a masked man entered the store, armed with what appeared to be a handgun. Staff intervened and restrained him.”
Aisha Javid, Nisa Local Abbey View, Dunfermline
‘Allwyn was quick to resolve terminal issue’
I’VE recently been experiencing an issue where my lottery terminal was being really slow at processing transactions. This had been occurring for a week, where it would take minutes for certain processes and transactions to complete. This would result in long queues and frustrated customers. On some days, I had
to turn away some customers. I asked other retailers if they were experiencing similar issues, and it seemed my terminal was acting much slower. Eventually, I decided to get in contact with Allwyn’s support service to get to the bottom of the issue. When I spoke to them, they mentioned the problem was caused by a modem upgrade, and other
COMMUNITY RETAILER OF THE WEEK
‘We donated £1,000 to Sea Cadets’ Valerie Aston, Proudfoot Group, Scarborough
“WE are delighted to support Scarborough Sea Cadets, who do fantastic work with local young people. Recently, we helped fund their annual summer camp by donating £1,000, which will go towards essential supplies and breakfast, lunch and dinner for the cadets. This year’s camp will take place during the August bank holiday. The camp gives 60 young people aged 10 to 18 a chance to build life skills, make friendships and enjoy the outdoors in a safe and supportive environment. We hope the camp is a huge success and brings lasting memories to everyone involved.”
stores were being impacted. To Allwyn’s credit, they sent an engineer out within 24 hours of the problem being logged and it ended up getting resolved. There's also been a noticeable change in service following the switchover from Camelot.
Ken Singh, BB Nevison Superstore, Pontefract
An Allwyn spokesperson said: “Mr Singh had experienced a one-off issue with his router, which he reported to us on 16 July through a call, and an engineer was sent out to his store on 18 July. The issue was easily �ixed by supplying him with a replacement. We are happy that Mr Singh is back up and running.”
Don’t let imposter syndrome hold you back
AS the summer months roll around every year, I look forward to one of my favourite dates in the calendar: the Women In Convenience event. This day brings with it new and exciting opportunities to network with other female retailers and suppliers, as well as our male allies. It also brings a lot of learning experiences in a safe and supportive environment, as well as just good plain fun.
RISING STAR
One of two leading retailers shares her thoughts on the challenges in retail
As an ambassador for Women in Convenience, I am hugely passionate about the initiative and hold myself responsible to invite as many new faces as possible to our events – and to be a loud and proud voice for women in our industry nationwide.
This year, three ambassadors for Women in Convenience (Sunita Aggarwal, Natalie Lightfoot and myself) were asked to be on a panel at the event. It was extremely personal, as we each talked about our own journeys to empowerment, which was a highlight of the event for me. As the youngest ambassador at only 26 years old, and with the least amount of active years spent in the business, I quite o en feel imposter syndrome. I nd the little voices in my head asking: “What are you doing up here? What have you got to say that these people will nd interesting? You’re sitting next to two female legends in the game, you need to step it up.” However, this is why the event is so special. I was never made to feel that I am less than or I am not valid; it is the most supportive environment full of women li ing other women up. There is always something of importance to be taken from every single person’s point of view. It is these little golden nuggets of information that we can all take back and apply to our businesses so that we can rise together – not in competition with one another, but raising the bar for female retailers as a whole and putting ourselves on the map.
If any female retailers out there are reading this: please do not hesitate to get in touch and join our royal family of retail queens. I promise you won’t regret it and will make friends for life.
“IF you like live music and own a store, then why not get together with other businesses on your high street and organise a day or a week-long music event where you invite local bands and artists to to play in or outside your shop. Last year, our store – along with pubs, cafes and other shops in our town – invited local talented artist and musicians to play. We also had local painter Sandra’s artwork displayed in our window. It was a great event which added some excitement for many of our customers. We will be participating in this year’s event held in September.”
Trudy Davies, Woosnam & Davies News, Llanidloes
HOW TO KEEP SALES STRONG WITH SINGLE BARS
CHARLES WHITTING explores the challenges for retailers trying to sell single items of confectionery and how they can maintain and grow pro ts through them
SINGLES VERSUS MULTIPACKS
WITH the price of chocolate on the rise and the costof-living crisis continuing to bite, retailers are reporting that their customers are searching for value – even when it comes to smaller treats like confectionery.
“Sales of singles are doing quite badly compared with multipacks because people
would rather buy big blocks and bags,” says Dave Peacock, from Mercer Stores in Romsey, Hampshire.
“I used to sell 100 bars of chocolate a week, but it’s more like 50 these days. When a block is £1.69 and a bar is almost £1, it’s di cult to justify the sale.”
However, for all the anec-
dotal evidence from retailers concerned about dwindling sales of single confectionery compared to multipacks and blocks, exclusive data from Retail Express’ sister title, RN, reveals that the 25 bestselling lines within confectionery are all single items. Peacock also notes that sweets and sugar confection-
ery haven’t been a ected by the price increases that are plaguing chocolate products, so customers still consider them to be more reasonable purchases.
“Customers aren’t feeling the prices are getting too high or the bags are being skimmed on weight so we do well with sweets,” he adds.
RETAILER
VIEW
Kalvinder Sohal
Stockton Brook Post O ce, Stoke-on-Trent, Sta ordshire
“IT’S important to have a good variety. You get a good range at Bestway and I’ve also just started with Bobby’s. I try to mix and match the new and wacky stu with more traditional sweets like Jelly Babies.
“People around here are a bit conservative, so we go that way with our range, but you’ve got to build the range that’s right for your customers.
“Single confectionery works best with children and their parents, who prefer to buy the smaller bars even though the bigger ones are better value. Snickers, Mars and KitKat always go well, and the children like the even smaller options – like Freddo and Fudge –because they’re only 35p. I’m bringing in the Kinder Bueno for 50p, which their pocket money can cover.”
CATEGORY ADVICE
SUPPLIER VIEW
Susan Nash, trade communications manager, Mondelez International
“DESPITE pressure on household budgets, consumers are still seeking a ordable treats – especially from brands they know. Stocking a strong range of sugar confectionery ensures you meet a variety of shopper needs.
“Keep your range fresh by including best-in-class innovation. Launches spark excitement and can drive incremental sales, while tapping into key seasonal occasions like Halloween, Easter, and Christmas helps boost visibility and footfall. Timely execution and standout displays are essential.
“We know a focus on fun and innovation is particularly important to the category, as shoppers are always looking for something new and exciting at the confectionery xture. We also know products that remind consumers of the past and tie into the nostalgia trend resonate particularly well with many audiences.”
NEW PRODUCTS & promos
Cadbury Twirl
Cadbury, has launched a campaign for Twirl that highlights the product’s fast-melting curls and swirls. The campaign runs across a variety of media channels, including out-of-home activity, digital, social media and audio. The campaign follows the launch of limited-edition Cadbury Twirl White Dipped, which is a Twirl covered in a layer of white chocolate.
Gumi Yum Surprise
CREATE IMPULSE SALES OPPORTUNITIES
SMALLER bars of chocolate are often impulse purchases, so retailers need to do what they can to inspire customers to give themselves a treat.
One of the most important ways to achieve this is visibility and standout, with promotional bays and the placement on counter key to catching people’s attention.
“Avoid cluttering the front
of your store with sell-through stock,” says Derek Baker, category and trade marketing manager at Perfetti Van Melle.
“You want the counter clear for those disruptive opportunities. The people who do theatre sell more.”
With value becoming a greater driving force for customer purchasing decisions, highlighting lower prices or promo-
tions with either eye-catching PoS or reassuring price-marked packs (PMPs) can be a useful way to encourage extra sales.
“We sell confectionery in PMPs because the RRP on nonPMPs is getting silly now,” says Peacock. “Our PMP Twirl is 89p, but the RRP for a nonPMP version was £1.39 and that was still only delivering 28% margin.”
Jo Atchinson, category strategy leader at Mars Wrigley, adds: “Retailers can also boost sales by o ering a xture that includes complementary products by o ering special promotions or bundles.
“Limited-time discounts or loyalty rewards for multiple purchases can also encourage customers to buy more products.”
Gumi Yum Surprise is a new product that features a sweet treat with a novelty toy inside. It is being exclusively distributed by World of Sweets and Bobby’s into convenience, independents, forecourts and wholesale channels. It is available in eight fruit-flavoured sugar-dusted gummy candy strips – cherry, strawberry, orange, pineapple, lemon, green apple, blue raspberry and grape. The toys range includes wildlife and Transformers characters.
Bobby’s Brand Box
Bobby’s has unveiled Bobby’s Brand Box, a multibrand delivery model giving independent retailers access to additional Bobby’s branded products. The increased range of Bobby’s branded products includes Blue Raspberry Bon Bons, Strawberry Dazzler Bites and Fast Food Gummies, as well as ranges from Warheads, Bonds of London, Barratt, Vimto and Sour Punch.
McVitie’s Club Layers of Orange
Pladis has expanded the McVitie’s Club brand into confectionery with the new McVitie’s Club Layers Orange: a milk chocolate bar with an orangeflavoured cream lling and multiple layers of crisp wafer. Initially launched in Spar stores, it is now available across the convenience sector.
Maltesers White Chocolate
Mars Wrigley has relaunched Maltesers White Chocolate, after more than a decade away from the shelves. The relaunch comes o the back of the rising popularity of white chocolate, which experienced a 12% uplift in 2024, the supplier said. The relaunch also taps into shoppers’ desire for nostalgic products, they added.
Refreshers Tropical Chew Bar
Swizzels celebrated the 70th anniversary of its Refreshers brand with the launch of a Tropical Chew Bar variety. Reflecting the growing popularity of fruity flavours, the bar features a mango & pineapple flavour, retaining the zzy sherbet centre. It is available in price-marked boxes of 60, with a 20p RRP.
World of Sweets
In time for the summer holidays, World of Sweets added new lines from Crazy Candy Factory and Barratt to its range of kids’ novelty products. Launches included Paint Dripz, which incudes blue razz-flavoured brush-shaped lollipops with a liquid ‘paint’ candy bucket. Also available is the Dip n Dunk three-in-one fruity lollipop, which comes with sour sherbet and sour liquid candy dips. New from Barratt is Candy Floss in Fruit Salad, Wham, Dip Dab and Flumps varieties. Barratt has also launched Fruit Salad Duo Drops RRP £1, which contains raspberry and pineapple flavoured liquid candy.
THE IMPORTANCE OF NOVELTY
CONFECTIONERY is a relentlessly diverse category, with frequent launches alongside the influx of global confectionery from the US, Japan, Australia and more – and that’s before you get into viral trends on social media.
There are always lines that customers will be looking for, and if retailers can be the rst – or better yet, the only – store
in their area to get hold of these items, then single confectionery doesn’t just function as an impulse purchase, but as a footfall driver in its own right.
“Shoppers now expect retailers to stock seasonal confectionery, speci c to occasions throughout the year, which can be taken to events and gatherings and can be used to top up gifts,” says
Clare Newton, trade and shopper marketing manager at Swizzels.
“We expect more innovation this year that capitalises on the demand for seasonal confectionery, as well as new twists on timeless treats or the reintroduction of classic confectionery to appeal to those seeking nostalgic experiences.”
PREPARE FOR BACK TO SCHOOL
The start of a new academic year is fast approaching, so TAMARA BIRCH highlights sales strategies to make the most of it
THE BACK-TO-SCHOOL PERIOD
THE back-to-school period is no longer the last weekend before the new term starts in September.
Instead, Bobby Singh, owner of BB Nevison Stores and Post O ce, and Matthew Hunt, owner of Spar Llantwit Major in the Vale of Glamorgan, says it begins as soon as the summer holidays start. “Back to school
starts at the end of July, but we see two patterns from our customers,” he explains.
“You’ve got the parents who will prepare beforehand and will buy lunchbox llers across the summer holidays, but then there’s other parents who will buy at the last minute.”
Singh says that because of this, retailers need to cater
to both groups. He orders his back-to-school stock early using previous sales data.
When asked about how he caters to any last-minute changes in trends, he says you need to be adaptable. “You can’t prepare for everything a year in advance, but there’s some stock you can get, like stationery, pens, pencils and
notebooks in advance,” he adds.
“We’ll then look at current trends and get stock in accordingly.”
Hunt recommends the same, but adds: “We don’t get uniform in because it’s not cost e ective, but we look at our stationery o ering and tweak as we need to.”
WHAT ARE PARENTS LOOKING FOR?
PARENTS will be looking for lunchbox llers across a multitude of categories, from soft drinks to crisps and snacks and confectionery.
The key to high sales, though, is catering to trends within these categories. Health and nutrition are vital. Hunt says portioned
cheese, such as Babybel and Cathedral City, all experience uplifts in sales.
“When it comes to snacks, parents look for reduced-sugar products, like fruit roll-ups,” he explains.
“There are also crisps and snacks in multipack formats that increase.”
Hunt says the biggest struggle for parents is conforming to rules schools have put in place about what can and can’t be in school lunchboxes. “Di erent regions have di erent policies, but it’s important we nd the products that will be as compliant as possible, which are usually non-HFSS products,”
he says. Hunt says this trend also applies to drinks. “Stock low-sugar drinks,” he says. “Yoghurt drinks can be risky. Children won’t be able to keep them cold at school, which can cause health issues.
“It’s all about ambient products with back to school.”
SUPPLIER VIEWS
Rachel Ramsden, brand manager, Olbas
“AS children return to classrooms, the back-to-school period o en brings a spike in seasonal coughs, colds and sni les. For retailers, this presents opportunities to boost sales of over-the-counter medication by stocking trusted remedies that parents look for year a er year. Retailers should start in the summer holidays, ideally by late July or early August, to cater to early planners and meet demand as parents prepare for the return to school and the start of autumn illnesses.”
Stuart Graham, head of convenience and impulse, KP Snacks
“BAGGED snacks are a staple in children’s lunchboxes and are popular lunchtime and food-to-go choices for university students, making the ‘back to routine’ occasion a critical opportunity for retailers to drive sales of crisp, snacks and nuts. Retailers should introduce themed displays, xtures, and promotions to entice shoppers and encourage impulse purchases, which make up 70% of bagged-snacks sales.”
BACK TO SCHOOL
NON-FOOD MUST-STOCKS
SINGH has a goal to become a one-stop shop for back-toschool products, which includes stocking stationery.
“We stock stationery yearround, but we see an uplift of around 50%-60% or even 100% in some cases,” he explains. “We stock pens, pencils, pencil cases and notebooks. Our vision is to have a shopper come into store and hopefully meet most, if not all, their needs, so they don’t need to go elsewhere.”
Singh and Hunt say stocking uniforms or plimsoles are not something they’re equipped to do, especially as they’d need to stock multiple sizes, which would quickly become too complicated.
“Parents will go to supermarkets for that, and our customers don’t expect it,” Singh explains.
“They expect us to have everything from stationery to general essentials to toys and food-to-go items.”
GET INVOLVED WITH SCHOOLS AND YOUR LOCAL COMMUNITY
THE importance of community involvement cannot be understated and can help you in store, too.
Singh is regularly involved with his local school, from donating stock to being on the board of governors.
He says: “The more we come together to get involved, the better.”
Singh regularly gives school
talks, donates and tries to work with the school by stocking the right products.
Retailers should contact their local schools to understand their biggest challenges. These could be high-sugar drinks, energy drinks or too much chocolate in lunchboxes.
Stocking more school-friendly options can help tackle these problems.
Peppa Pig Learning Pasta Shapes
Icefresh Foods has partnered with Hasbro to launch Peppa Pig Learning Pasta Shapes. Made from 100% durum wheat, the 500g bags of dry pasta have a £1.49 RRP and aim to encourage early literacy. Available now, the pasta features Peppa Pig and George, as well as selected letters to create Peppainspired words and stories.
Gumi Yum Surprise launch from World of Sweets and Bobby’s brought forward to July
The Gumi Yum Surprise novelty-sweet range from World of Sweets and Bobby’s launched on 14 July due to “unprecedented demand”, according to the suppliers. The product consists of an egg-shaped candy with a novelty toy inside. The eight fruitflavoured gummy strips come in cherry, strawberry, orange, pineapple, lemon, green apple, blue raspberry and grape varieties.
Cheetos launches Original Cheese in the UK Cheetos Original Cheese will launch in a range of formats, helping retailers cater to a variety of snacking occasions. The launch will coincide with a wider consumer marketing campaign that will spotlight the Cheetos brand, including partnerships with influencers and artists to engage younger Gen Z consumers.
Fruit Shoot’s accessible packs for blind and partially sighted shoppers
Robinsons Fruit Shoot has introduced accessible packaging for blind and partially-sighted shoppers. The new packaging makes use of NaviLens codes, which when scanned with a mobile phone, enables partially sighted shoppers to easily see ingredients and nutritional information listed on the packaging. The information is also read out loud. The code also enables shoppers to locate the product using haptic technology, including sounds, arrows and vibrations.
Weetos launches Roblox game to engage younger cereal fans
Weetos has launched Weetos World, its rst branded gaming experience on Roblox, developed in partnership with Fandom. The game targets the platform’s core demographic of nine-to-12-yearolds and o ers puzzles, challenges and interactive zones for children and families. More than one million limited-edition Weetos packs are available, featuring a new design and a QR code linking to a Weetos hub. The campaign will run until 31 August.
HOW TO MILK MORE DAIRY SALES
Dairy drinks continue to show impressive growth as increasing choice and healthy options gain in popularity. KATE BAKER nds out how retailers can sell more
AN EVOLVING SUBCATEGORY
ACCORDING to FrieslandCampina UK Ltd, the dairy-drinks category is growing by 13.8% year on year, led by increased diversi cation.
From meal substitutes to indulgent treats, the range has expanded dramatically, and retailers are building ranges that can boost basket spend.
Within the category, custom-
er purchasing trends that retailers should be aware of include function and premiumisation.
“One key trend we’ve spotted is how Gen Z and millennials are increasingly drawn to functional dairy drinks,” says Bill Randles, managing director at SuperNutrio. “They’re often seeking products that support tness, energy and long-term
TOP BRANDS AND BESTSELLERS
READY to drink (RTD) co ee continues to grow in popularity and is now responsible for 39.5% of the total dairy drinks category, according to Tidbury, with the category expansion driven by Gen Z and millennials who drink more cold co ee than hot.
Shisan Patel, of Jasp in Birmingham, lists Yazoo as his top-selling dairy brand, with Costa, Starbucks and Boost leading the iced co ee range.
Richard Johnson, of Pepper’s in Nottingham, also cites Costa and Starbucks as bestsellers especially with young adults. He says Yazoo and Funtime are good sellers and popular with children.
Jack Matthews, of Bradley’s Supermarket in Loughborough, Leicestershire, adds Arctic Co ee and Frubes to the list, with Yop drinks proving very popular with students and older adults.
wellness, especially with protein and other added health bene ts being incredibly topical at the moment.”
Randles adds that nearly half of UK adults have increased their protein intake in the past year, rising to two thirds of 16-to-34-year-olds.
Sales of premium milk drinks are increasing by 29.1% year on
year, according to Adam Tidy-
year, according to Adam Tidybury category manager at FrieslandCampina, who adds that customers are still looking to treat themselves.
“Retailers, particularly convenience stores, can capitalise on this by o ering a diverse range of high-quality, indulgent products that deliver on value,” he says.
POSITIONING
CONVENIENCE stores rely heavily on impulse purchasing, so strategic positioning is key to boosting incremental basket spend. Spend-e ective locations are the front of store graband-go sections and the chiller cabinet.
As healthier products, including organic and premium, have grown in importance, their placement is taking a higher priority on the shelves.
“Co ee goes with food, so it is positioned on the top shelf in the food-to-go section next to sandwiches, and can form part of meal deals,” says Johnson. Matthews o ers individual size dairy drinks in the ‘foodto-go chiller with larger options in the main chilled area. “Yazoo flavoured milk drinks are very popular with children so can be positioned lower down,” he says.
THE IMPORTANCE OF PRICING
“PRICING has been drastically a ected by the rise in National Insurance and wages, and this has resulted in price increases,” says Johnson.
While shoppers tend to expect consistent pricing for staples such as bread and milk, they are more willing to accept higher prices for iced
co ees and chiller drinks as these tend to be viewed as luxury items.
“In addition, they are usually paid for by card, so customers are not so price-aware. “
Most products are pricemarked and o er good margins compared with other products,” says Patel, who
tries to buy co ee when on special o er so prices can be kept constant and reasonable without a ecting his margin. Matthews says promotions remain very important. “Coffees sell well all year round, but sales of milkshakes can increase by 400% when on promotion,” he adds.
SUPPLIER VIEWS
Bill Randles, managing director, SuperNutrio
campaigns & promos
“TO meet baseline shopper needs, a minimum of threeto-four core varieties should be stocked, including semi-skimmed and whole milk, alongside at least one high-protein or functional milk option to cater to the growing health-conscious segment.
“Retailers should also build a strong and diverse range that appeals to more shopper pro les, allowing space for flavoured milk varieties, premium or indulgent formats, and functional lines.”
Adam Tidbury, category manager, FrieslandCampina UK
“IT is important for retailers to o er shoppers a good range and availability and where possible, stock a diverse range of products from brands that consumers know and trust. In addition, stocking di erent sizes and subcategories is a great way to appeal to a wider range of shoppers, while maintaining good availability at all times, means customers don’t have to shop around.”
The latest launches and innovations
F’real launches summer flavours
FREE-FROM PRODUCTS
“FREE-from products such as Alpro have increased in popularity and are steady sellers,” says Patel.
Johnson stocks a full range of Alpro gluten- and lactosefree products in flavours including coconut, soya and almond.
“Alpro sells well – it has a good date margin, but products with short dates don’t work in this location as there is not enough demand,” he
says. “They would work better in city-centre locations.”
He always welcomes new lines – free from or not – as people like to try new things. If customers like it, he will continue to stock it.
Matthews says there was strong growth in free-from products initially, but this has levelled o . Sales remain strong and consistent with Alpro oat and almond being the most-popular varieties.
For the summer of 2025, F’real has launched limited-edition flavours of mint chocolate chip and chocolate orange alongside its top three flavours: strawberry, chocolate and vanilla. The launch of the two new flavours is supported by a range of visual immersive marketing content to support the brand.
Iced caramel latte joins the Lost Sheep flock Lost Sheep launched Caramel Ice Latte in March 2025 alongside their duo of super premium RTD canned co ees, iced latte and iced mocha. Each can contains fewer than 85 calories and half the sugar of its competitors. It can be stored ambiently.
Chocomel sharing campaign In May, Chocomel reignited it’s ‘Sharing not required’ campaign with a £3m investment. The campaign will run until September and is projected to reach 75% of adults across the UK an average of four times.
Yazoo o ers ‘indulge me’ moments. Yazoo has created two new flavours with proven customer appeal. Birthday Cake and Caramel Blondie o er customers a thicker product aimed at indulgent moments.
ADVICE
SAVING TIME
The RETAIL EXPRESS team nds out how retailers are running their stores more e ciently and saving time
Dipak Shah, D&R News, Camberley, Surrey
“RETAILERS need to be more ef�icient about everything. We need to have systems in place so that everything happens fast. It’s all go, go, go in this industry. Our staff are well trained so there’s no one hanging around or waiting for something to do.
“We’re going round the shop all the time and checking things out, keeping stock moving forward so the place never looks empty and making sure it’s tidy all the time. If you’re shop looks full people have more con�idence.
“The way to get your staff working like this is to have systems in place and make sure they are trained to perform them. On top of that, you have to do these tasks yourself, so that staff can see how it’s done and can see that you’re willing to do it as well.
“The little things that you do yourself get spotted by the team and they’re thinking ‘if he’s doing it then I have to do it, too’. It’s gaining experience and passing that onto the staff.”
Vishal Trivedi, D&R News, Bolton, Greater Manchester 2
Sajeev Gowrinathan, Shillon Group, Cheshire 3
“ONLINE ordering is paramount to saving time. It means I only have to go to the cash and carry once a week.
“The other advantage of getting your stock delivered is you get some interaction time with the supplier, especially if they’re local suppliers, so you can build trust. You’re able to �ind more interesting things and get stock in that we might not have found trawling around the cash and carry for hours. We’re a small store and we use our EPoS for ordering, but there are more complicated EPoS systems out there.
“Another thing retailers can do is ask around other shops and businesses and build relationships. If they have stock to sell you might be able to �ill gaps on your shelves far faster by buying them from a neighbouring store. There’s a nearby store that’s far closer than the cash and carry – when I was out of Pepsi, he dropped some off. It’s so convenient.”
“WE already use online ordering, which we’ve done for 15 months now, but we’re also looking into technology like electronic shelf-edge labels. It will save us so much time because we can react to changing prices from the wholesalers and suppliers that much faster.
“That would be saving us four hours of price changes in each of our stores. We currently change over our prices every four weeks, but we really should be changing them every week, if not more often, because the prices from the wholesalers seem to change almost every day.
“Having this technology would save us time and money because our prices would re�lect what we’re purchasing stock for, protecting our margins and passing on savings to the customers. However, it would cost us £20,000 to �it out each store with them, so it’s a major investment.”
In the next issue, the Retail Express team nds out how retailers are preparing for the August bank holiday. If you have any problems you’d like us to explore, please email
Store e ciency is something I’m working on, but I’ve got no solution yet. What are retailers doing to save time? – Dave Peacock, Mercer Way Stores, Romsey, Hampshire