LAST month, Demon Slayer: In nity Castle became the most successful Japanese lm nancially, surpassing $600m (£450m) in the global box o ce.
Based on an animated series launched in 2016, the recent movie is the rst part of a trilogy, with the nal instalment scheduled to release in 2029. Popular with teenagers and adults alike, it is also a franchise that could bring additional sales into your convenience store for many years to come.
Notably, south London retailer Kaual Patel has been working with wholesaler, Walk, to stock o cially licensed Funko Pop! toys based on characters from the series. Patel’s range also includes gures based on characters from the seemingly never-ending One Piece Japanese animation.
The series now has more than 1,100 episodes, with its mass appeal broadened by the launch of a Netflix liveaction adaptation.
The other successful Japanese franchise to notably bring plenty of additional sales to the tills of small shops is Pokémon, with o cially licensed cards and magazines selling out in stores.
The rise in the K-pop phenomena and Labubu dolls are other examples highlighting the major opportunity for retailers in embracing pop culture from east Asia.
THESE NEW FRANCHISES ARE SET TO GROW FURTHER
However, unlike Labubu dolls, the number of o cial and legitimate distributors for other franchises means there’s less of a risk for shops to fall foul of trading standards or health and safety hazards.
Royal Mail begins to rebrand nearly 8,000 small shops
ALEX YAU
NEARLY 8,000 convenience stores will get Royal Mail branding following the �irm’s purchase of a 49% stake in PayPoint-owned Collect+.
Royal Mail owner International Distribution Services said affected stores will become “a one-stop destination for collecting, sending and re-
turning parcels, selling Royal Mail postage at the shops for the �irst time and open during extended hours including evenings and weekends”.
The services and rebrands are live in 500 shops and will be rolling out more widely over the next few months. Self-serve kiosks are also set to be installed in some sites at the beginning of next year.
Alistair Cochrane, interim chief executive of Royal Mail, said: “The launch of the Royal Mail Shop brand creates a new and improved high street destination for all of our customers’ parcel needs in one location.
“This investment is one of the ways we’re making Royal Mail more convenient. We have the UK’s largest network of out-of-home parcel
points – from lockers to solar-powered postboxes – and we’re focused on being the nearest and simplest choice for our customers.”
PayPoint chief executive Nick Wiles added: “The addition of Royal Mail overthe-counter services and Royal Mail Shop branding is another example of how we deliver vital community services across the UK.” @retailexpress
Editor – news Jack Courtez jack.courtez@ newtrade.co.uk 020 7689 3371
Features editor Charles Whitting charles.whitting@ newtrade.co.uk 020 7689 3350
Features and advertorial writer Shyama Laxman shyama.laxman@ newtrade.co.uk
Head of marketing Kate Daw 020 7689 3363
Head of commercial
Natalie Reeve 07856 475 788
Associate director Charlotte Jesson 07807 287 607
Account director
Lindsay Hudson 07749 416 544
Account manager Lisa Martin 07951 461 146
Specialist reporter Dia Stronach dia.stronach@ newtrade.co.uk 020 7689 3375
Editor in chief Louise Banham louise.banham@ newtrade.co.uk
Features writer Jasper Hart jasper.hart@ newtrade.co.uk 020 7689 3384
SMALL shops are to get Holland & Barrett products as part of Co-op’s partnership with the �irm.
Commenting on the opportunity, Co-op Food managing director Matt Hood said: “There’s de�initely a signi�icant ambition within our retail business to extend it much further and then sell that offer into the wholesale business and our independent Co-ops. We can look at how we share insight with our trading partners.”
NINETY percent of counterfeit toys seized at the UK border this year were fake Labubu dolls, according to latest government �igures.
The counterfeits were equivalent to 236,000 items, with many including choking
hazards.
Although the viral dolls have helped retailers generate additional cash and footfall, many units have been seized from shops for posing a safety risk to the public.
LOCATION restrictions under the upcoming tobacco and vapes bill could ban convenience stores from selling tobacco or vapes.
Licensing consultant Jane Gilliead told Retail Express she anticipates the Bill will
mirror the Licensing Act of 2003. That would mean ‘cumulative impact zones’ could prevent shops in antisocial behaviour hotspots, near schools or near other licenced shops, from getting licences.
HOLLYWOOD actor Bill Murray left shop staff starstruck after making a quick stop at a convenience store in Ireland.
The Ghostbusters, Lost in Translation and Groundhog Day actor visited Lynch’s Eurospar in Derry during a tour of the area.
Posting a photo of Murray with staff on its Facebook page, the store said: “Actor Bill Murray called in store today on his way through Greysteel. Thanks for stopping at Lynch’s, Bill.”
Alex Yau, editor
Cover image: Getty Images/Nikolay Zaiarnyi
Black market cigarette store seizures skyrocket
CIARÁN DONNELLY
CONVENIENCE stores in the north of the UK were the biggest culprits for illicit tobacco seizures last year, with legitimate retailers warning the issue is only the “tip of the iceberg”.
Freedom of Information (FOI) responses from 10 UK major urban local authorities sent to Retail Express revealed West Yorkshire was the hotspot for black market stores so far this year, with 137 sites raided. The region was followed by Newcastle (34), Swansea (30), Coventry (20), Glasgow (16), Nottingham (13), Hounslow (seven) and Lewisham (three).
The 260 total shop seizures in 2025 are just short of last year’s 324 raids, and an 88% jump from 2021’s �igures of 138.
Arif Ahmed ran a newsagent in Coventry for nearly 40 years before retiring last month. Coventry alone has seen 234,540 illicit cigarettes seized so far this year, according to the FOI responses.
He told Retail Express the issue is one that he has seen continuously grow while he was in business. He added: “I retired because it’s issues like the illicit tobacco trade, among others, that made running a business really dif�icult. Legitimate retailers end up losing out, but this is all just the tip of the iceberg.
“Many of these criminals don’t care, and they’ll just go further underground. Trading Standards is underresourced, previous legislation to try and tackle the issue hasn’t worked and the government is not doing enough. It’s too little, too late. These are sad times.”
Overall, 3.25 million cigarettes were seized last year, a 127% increase from 1.43 million in 2021.
So far in 2025, only West Yorkshire, Newcastle, Glasgow and Coventry were able to provide up-to-date data on seizures. They revealed 2.5 million illicit cigarettes had been seized in this period, suggesting 2025 is on track to signi�icantly outstrip previous years.
In Coventry, the value of illicit tobacco products seized rose by 500% from £31,646 in 2021 to £192,909 in the �irst half of 2025 alone.
The �igures are backed up by test purchasing visits Retail Express conducted with JTI in Leeds last year. During the visit, the supplier claimed areas such as Leeds and Bradford were the UK’s hotspots for illegal activity.
A recent BBC report also exposed a ring of illegitimate retailers selling black market cigarettes on one street in Hull, featuring a Trading Standards of�icer saying “thousands of pounds a day” was being con�iscated in his area alone.
Retailers raised concerns
“SHOPPING around for deals always helps with getting a better margin. We’ve got accounts with Booker, Bestway and Parfetts, so there’s lots of price comparison going on and we’ll stock up on the good deals on good sellers. Our highest-margin category is alcohol. We can sell a bottle of Barolo for £50-£60, and that averages 30-40% margin. It’s important not to go too far, as people can Google the price.”
Chetan Patel, Felbridge Village Store, West Sussex
over a lack of record keeping from councils. Avtar Sidhu of St John’s Budgens in Kenilworth said: “Lack of resources within local authorities to effectively do anything about this is a huge concern.
“I think it just needs a root and branch revisit, not only in local government, but central government, about getting funding proportional to the sums lost through the trade. We’re not talking tens of millions, but hundreds of millions, if not billions evaded in Customs
and Excise Duty.
“It paints independent retailers with the same brush, and I think consumers at large hear that it’s all independent retailers constantly getting raided, constantly in the news, constantly closing and reopening, and I think it just gives the overall sector such a bad name.”
Catherine Goger, illicit trade prevention manager at Philip Morris, encouraged retailers to continue reporting cases of illicit trading. She added: “Local authorities do their upmost
GOOD WEEK
KEYNEST: The locker rm has outlined plans to expand its estate of convenience stores. Partnered sites earn a monthly fee by hosting lockers and facilitating the collection of keys, with the main users being Airbnb guests. Rates paid to stores will vary on location and opening hours.
“WE don’t put any of our products on promotion as we want to avoid a supermarket price war and give customers consistent everyday prices. There is a Morrisons near the shop, which we don’t want to compete with. We’re buying at the right price, but we’re keeping the prices level. People know my prices will always be there and that consistency is appealing in its own right. My margin is always hitting 35-40%.”
Maqsood Akhtar, Blackthorn News and Food, Rotherham
Sandeep
For the full story, go to betterretailing.com and search ‘KeyNest’
with the limited resources currently available to them.
On a national scale, greater enforcement is needed at borders, as the overwhelming majority of illicit products are brought in from overseas.
“While we know that a lack of immediate response can be disheartening, we encourage retailers to keep up the effort with reporting suspicious activity, as it helps to build a bigger intelligence picture for enforcement agencies tackling this issue at the national level.”
MORRISONS: The supermarket is launching a promotion exclusively for More loyalty card customers shopping in its franchise stores. From 8 October, customers who spend £15 or more in a participating franchise will receive an additional 1,500 More Card points.
For the full story, go to betterretailing.com and search ‘Morrisons’
BAD WEEK
DECLINE: Tobacco, vapes and alcohol sales across independent shops are all nearly in doubledigit decline, according to the latest research from consultancy rm TWC. The company found that, over the last 13-week period, tobacco and tobacco alternatives are down 17% in volume, with beer and wine down to 10%, while services and newspaper and magazines also around double-digit volume decline.
UNITAS: The wholesale buying group has been dealt a major blow with Parfetts’ decision to leave at the end of next year. Senior wholesale experts told Retail Express the decision would impact Unitas’ ability to negotiate better prices with suppliers.
For the full story, go to betterretailing.com and search ‘Unitas’
“WE have just launched an in-store and online takeaway service, where we are o ering customers food such as pizzas, fried chicken, wedges, toasties and more. We invested in a speed oven that can cook a pizza in one minute and 20 seconds. Currently, we are serving these products until 9pm, when we close. The primary aim for this is to bring in north of 60% margins with this new service.”
Bains, Welcome Faversham, Kent
Sandeep Bains
PO landmark improvement scheme
ALEX YAU
A VICTIM of the Horizon scandal is among 250 subpostmasters helping to shape the future of the Post Office (PO) internally through a “landmark” initiative.
input and help improve the firm overall.
This includes departments dedicated to developing services, technology, communications, operations and culture, with postmasters remunerated for their time.
One of the selected subpostmasters, who has chosen to work with the PO’s Travel Money division, was suspended in the 2000s after their branch was falsely accused of
accounting malpractice during the Horizon scandal.
They stressed it was crucial for postmasters to be involved in developing the PO to avoid similar scandals in future.
Described by PO as a “landmark move”, the scheme “is the single biggest change that PO has made to include and in volve postmasters in the busi ness going forwards”.
Recruitment for the post masters began in July. Al
though 250 postmasters applied, recruitment is still ongoing, and there is no limit on the number of applicants. Each postmaster is from different regions across the UK, with varying levels of experience.
Postmaster experience di-
New HFSS restrictions
STRICT junk food restrictions on supermarkets have now come into force across England.
The latest high fat, salt and sugar (HFSS) restrictions mean any store with 50 or more employees are banned from running multibuy promotions on products such as crisps and chocolate. It gives independent retailers who are exempt an opportunity on affected products. Scotland and Wales are expected to implement similar laws.
UNITED Wholesale Scotland has promised to beat Booker and Bestway on price with the opening of a new depot outside of London.
The new site in Rainham opened last month, taking over the previous Time Wholesale cash and carry. The warehouse will feature international lines, as well as the launch of a new loyalty scheme for retailers.
Alcohol sale warning
RETAILERS have been told to stop ordering OJ Premium Strong Beer after 15 December following complaints the product “placed undue emphasis” on its high alcoholic strength”.
The warning came from regulator Portman Group. It found that the packaging, which contained more than four units of alcohol, indirectly encouraged immoderate consumption”.
PRODUCTS
Storck limited-edition packs
SHYAMA LAXMAN
STORCK has launched limited-edition Christmasthemed packs for its Werther’s Original, Tof�ifee and Merci brands.
The eye-catching designs will help retailers tap into the growing seasonal confectionery market, which reached £2.7bn in value during the 12 weeks prior to Christmas 2024, according to the supplier.
Werther’s Original has brought back the Golden Mix Christmas gift box.
Featuring an assortment of Butter Candies, Toffees, Creamy Filling and Chocolate Toffees, the selection is perfect for caramel and toffee
lovers, offering a nostalgic and indulgent treat.
The Merci Finest Selection – which witnessed an increase of 11.3% in value sales and 3.8% in volume last Christmas – is wrapped in a premium red and gold sleeve. Containing �lavours like Coffee & Cream and Praline-Crème, it is suited for premium gifting moments.
Tof�ifee’s holiday-themed packaging features Santa Claus, snow, gifts and Christmas trees.
The playful packaging and indulgent mix of caramel, nougat, hazelnut and chocolate make it ideal for family sharing moments, stocking �illers and great value gifting, the supplier added.
The Werther’s Original
Biona expands fruit & nuts snacks range
BIONA has added three variants to its range of organic chocolate-covered fruit and nut snacks, available this month.
The new additions include Salted Caramel Dark Chocolate-Coated Almonds, Dark ChocolateCoated Raspberries and Dark Chocolate-Coated Ginger. While the almond variant is plant-based and gluten-free, the coated raspberries and ginger are also Fair Trade and palm oil-free.
Carmen Ferguson, brand manager at Biona’s parent company Windmill Organics, said the launches will “appeal to health-conscious consumers looking for a sustainably packaged treat”.
for convenience retailers to increase visibility and engagement.
MR Kipling has added Mince Pie Whirls and a two-pack format of its Signature Collection All Butter Mince Pies to its Christmas range.
DELICE de France has unveiled three Halloween limited-edition baked goods to help drive seasonal sales by 25%, according to the supplier.
The Scary Eye Doughnut is �illed with forest berry jam, topped with black icing and drizzled with pink glaze, with a decorative candy eyeball placed in the centre
de France
The brand has also relaunched two customer favourites from 2024. Halloween Muf�in has a chocolate-�illed centre, topped with orange frosting and a sprinkle of sugar bats. Halloween Doughnut comprises an orange-�lavoured �illing and decorated with multicoloured sprinkles.
RRP: £1.35-£2.50
LIR Chocolates is introducing fully recyclable paper twist wraps across its Baileys Chocolate and Guinness Chocolate Truf�le ranges.
The new wraps cover the full Baileys Chocolate range, rolling out across Original, Salted Caramel, Strawberries & Cream, Mint and Birthday Cake varieties. According to the supplier, the switch will remove 13,000kg
Lir lines bring in recyclable wrappers
of non-recyclable plastic from the market annually, the equivalent of 66 million fewer plastic wrappers. Ethan Duffey, brand manager at Lir Chocolates, said: “In line with Lir Chocolates’ sustainability strategy, delivering packaging that is better for the planet is the latest initiative as we continue to �ind greener solutions.”
‘Sip If You Dare’, says Diablo campaign
VINA Concha y Toro (VCT) has unveiled its new ‘Sip If You Dare’ campaign in support of its wine brand, Diablo.
Since launching in 2018, Diablo has become the UK’s fastest-growing premium ‘statement’ wine, according to Nielsen �igures. It is currently growing in value by 10.4%.
Convenience retailers have access to Diablo’s Dark Red and Crystal Sauvignon Blanc expressions, with the former being one of the variants at the forefront
of the campaign. Running this month, the campaign consists of in-store theatre in convenience retailers alongside social media activations.
Mince Pie Whirls combine Mr Kipling Whirl with a twist on the classic mince pie, �illed with brandy-�lavoured creme and mincemeat sauce. Meanwhile, Signature Collection All Butter Mince Pies is aimed at smaller households, encouraging trial among new shoppers. The new additions come as mince pies have increased in sales value and are now worth £79.6m, according to the supplier. RRP:
Chocolate Caramel Ball wider launch
TERRY’S has con�irmed extended availability of its �irst Chocolate Caramel Ball to Nisa, Spar, Londis and One Stop stores following an initial exclusive launch with Co-op last month.
Blending Terry’s milk chocolate with caramel, the new ball delivers an indulgent �lavour in the brand’s iconic 20-segment format. The launch follows a 60% growth in caramel-�lavoured new products since 2021, with one in three UK consumers seeking the �lavour.
RRP: £2.50
HEINEKEN UK has launched a new seasonal marketing campaign for its cider brand Strongbow, called ‘Spinechilling Refreshment’.
Though cider performs well all year round, Halloween is the biggest trading week during autumn, with Strongbow signi�icantly overindexing in the weeks leading up to 31 October, according to the supplier.
The campaign consists of social media promotion, in�luencer partnerships and sampling activations, speci�ically targeting university campuses, which is expected to drive footfall into local stores.
The aim is to help independent retailers maximise
sales by energising consumers’ af�inity with the brand, the supplier added. Golden Mix, Tof�ifee and Merci Christmas packs will also be supported by festive-themed
£1.50 each
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PRODUCTS
Cadbury’s charitable campaign
SHYAMA LAXMAN
CADBURY has joined forces with BBC Children in Need and Bitesize Giving Initiative for a charitable campaign.
The campaign, running until November, celebrates the project workers going above and beyond to help children and young people thrive, according to the supplier.
Teaming up with Pudsey, Cadbury will donate £150,000, with proceeds from sale of share bags of Cadbury Dairy Milk Caramel Nibbles and Cadbury Dairy Milk Buttons also going towards charitable causes that impact young lives in communities across the UK.
With every bag bought, retailers have the chance to make a difference to those in need, the supplier added.
Katie Cady, Cadbury brand manager for Bitesize and Buttons, said: “The gift of generosity is at the heart of everything we do at Cadbury, but we couldn’t do it without the hard work and dedication of our independent retailers. With their help, we can spread the word within the community so that we can make a lasting contribution that will change the lives of young people in the UK forever.”
Hard
Rock cocktails launch in the UK
RRP of £2.40
Disaronno launches limited-edition range
DISARONNO is marking its 500th anniversary with the launch of �ive limited-edition bottles.
The supplier expects the bottles, titled Passione, Bellezza, Dolcevita, Stile and Eleganza, to drive interest throughout the run-up to the festive season. Their launch comes as Disaronno Originale continues to outperform the non-cream liqueurs market, growing by 2.7% in value versus the overall market’s 1.5% growth. It is also up in volume by 0.4%, compared to a market decline of 0.7%.
Super Pesto joins The Happy Pear roster
THE Happy Pear has added an Organic Super Greens Pesto to its range, available through wholesalers CLF and Cotswold Fayre.
Available in 135g recyclable packs, the new glutenfree and plant-based Organic Super Greens Pesto combines certi�ied organic leafy greens (spinach and kale) with toasted cashew nuts, and can be used as a spread on bread, base for cooking sauce, on pasta or as a dip.
Darragh Flynn, director of The Happy Pear, described the launch as “consistent with the brand’s support for ethical practices”.
RRP: £3.69
HARD Rock Cocktails, a range of ready-to-drink (RTD) cocktails, inspired by cans served at Hard Rock Cafes globally, has launched in the UK.
The range includes Mojito, Peach Punch, Mango Mojito, Pink Coconut Breeze, Piña Colada and Passion Fruit Martini. The cocktails have an ABV of 5%, available at an
Hard Rock International – known for its branding, hospitality and music memorabilia – will target a new generation with the RTD launch.
Available from: Booker and LWC Drinks
Aqua Libra Blueberry & Pomegranate
FLAVOURED water brand
Aqua Libra has launched a Blueberry & Pomegranate infused sparkling variety alongside a full range rebrand.
The new packaging design features water cues, a refreshed logo and updated illustrations across the entire range, including 330ml and 500ml cans and multipacks, and the recently launched re�illable metal bottle.
It comes as the supplier aims to give shoppers more incentives to trade up to premium packaged water.
The new variety is also aimed at the 38% of consumers who look for new �lavours to try.
RRP: £3.65 (4x330ml)
Single-serve organic Japanese silken tofu
JAPANESE brand Clearspring has launched a 200g, single-serve pack of its organic silken tofu.
Produced in Japan using water drawn from the Shikoku Mountains, the tofu is high in plant-based protein, gluten-free and ready to consume straight from the pack, according to the supplier.
The single-serve pack size is suitable for �lexitarians, �irst-time tofu tasters and anyone looking for quick, nourishing options, without compromising on taste or quality, the supplier added.
Clearspring’s managing director, Maria Dawson, said: “As organic continues to grow four times faster
than conventional groceries, we’re proud to offer a product that not only meets this demand, but does so with authenticity, quality and care.”
RRP: £1.89
Available from: In�inity Foods, Suma Wholefoods, CLF Distribution Limited
New Peach & Honey Melon for Tenzing
ENERGY drink brand
Tenzing has unveiled a new Peach & Honey Melon variety, available to convenience and through wholesale.
The latest �lavour from the “natural energy” brand contains natural caffeine from unroasted green coffee beans, L-theanine from green tea for focus, electrolytes from Himalayan rock salt for hydration and antioxidants from acerola.
Tenzing founder Huib van Bockel said: “From students and young professionals to the adventure commu-
nity, the next generation is already leaving arti�icial energy, with its high sugar, arti�icial ingredients and short buzz, behind.”
RRP: £1.99 (330ml), £6.40 (4x330ml)
Available: end of October
Jamu unveils new flavours and rebrand
SODA brand Jamu has unveiled its brand refresh with a new format and �lavours.
The three new �lavours include Raspberry & Hibiscus, Blood Orange & Peach and Lemon & Basil. They are made with real fruit and botanicals. They contain 6g of prebiotic plant �ibre, fewer than 20 calories, zero sugar, and no arti�icial
sweeteners, colours or preservatives, according to the supplier. Jamu also contains vitamin C and zinc, and is suitable for vegans, the supplier added.
RRP: £2.59
Available from: CLF and WestCountry
Nothing strange about this garlic dip
PEPSICO has partnered with Net�lix show Stranger Things to launch a limited-edition Doritos Black Garlic Dip. The dip is aimed at attracting the 79% of shoppers drawn to themed products, and the 69% who seek limited-edition formats. It’s available now until the end of November. The supplier anticipates a sales spike around Halloween, a key period for savoury snacking. Stranger Things-themed packaging across various
Doritos, Monster Munch, Wotsits, Quavers and Squares formats have also been launched. Doritos has also increased its partysized bag from 180g to 270g (RRP £3.50).
RRP: £2.50
Chocomel cans to be replaced with bottles
CHOCOMEL is set to replace its 250ml can with a 300ml bottle (RRP £1.70) across all channels following a sellthrough period.
The packaging update follows the success of a limited rollout in the �irst half of this year.
According to the supplier, it comes in response to research that found the resealable bottle enhanced the Chocomel drinking experience.
includes easy sleeve removal and a tethered cap to reduce littering.
Bisco spread gets a packaging makeover
BISCOFF’S spread is set to launch in bespoke glass jars for greater on-shelf impact.
The new packs, hitting shelves later this year, include three key elements – a contoured shape that’s easy to grab, embossed ridges on the top and bottom mimicking the namesake biscuit, plus an updated label orientation for greater brand recognition. The packaging refresh will roll out across the full portfolio, including 200g, 700g and 720g jars of both the smooth and crunchy spreads.
Frances Booth, head
of marketing at Lotus Bakeries, said the new packaging will make it “as easy as possible” for shoppers to “�ind exactly what they are looking for on shelf”.
Crispy Minis rolls out price-marked launch
WEETABIX has launched a £3.89 price-marked pack (PMP) format of its Crispy Minis Caramelised Biscuit variety, which debuted earlier this year.
It was also the mostdesired format among consumers, offering greater �lexibility and convenience for various occasions including on the go, which is the most-popular occasion for buying soft drinks. The bottle
Petits Filous goes natural for new line
YOPLAIT has unveiled a forti�ied kids’ yoghurt called Petits Filous Natural, available to convenience retailers.
It is a smooth, mild and creamy yoghurt, rich in calcium and vitamin D, with no added sugar. The larger 450g format allows for between four and �ive servings making it practical for different at-home occasions including
breakfast, allowing children and parents to customise their bowl with fruit, nuts and seeds, bringing fun to the natural yoghurt category, said the supplier. RRP: £1.95 (450g)
Chou e adds highABV IPA to UK line-up
BELGIAN beer Chouffe is launching its Chouffe IPA in the UK this autumn, following a rebrand earlier this year.
The hoppy, high-ABV line will �irst be stocked in Waitrose, though supplier Duvel Moortgat UK says wholesale is part of its plans for the IPA. It comes as world beers make up to a third of the UK beer market, with IPA styles fuelling craft growth.
Steve Behan, general manager of Duvel Moortgat UK, said: “Chouffe IPA delivers on all those desires. It fuses Belgium’s centuries-old brewing heritage with the bold, citrus-forward �lavours that today’s drinkers in-
Crispy Minis Caramelised Biscuit was the fastestgrowing new variety of 2024 within the cereal category, worth £1m, according to Nielsen data cited by the supplier.
The 12-serving pack offers a 21.4% margin from Booker and is currently on offer at Bestway, offering a 36.81% margin.
Emily Crowe, brand manager for Weetabix Crispy Minis, said: “PMPs
are a brilliant way to inspire trust and drive sales. We believe the PMP variant of our latest Crispy Minis variant will encourage more shoppers to try this delicious cereal.”
Lost Sheep Espresso Concentrates launch
creasingly seek, helping our customers drive real value in the expanding world beer category.”
READY-TO-DRINK coffee brand Lost Sheep Coffee has expanded its range with the launch of Espresso Coffee Concentrates in Pure Espresso and Caramel varieties.
ers look to recreate coffee shop quality at home at a fraction of the cost.” RRP: £5.50 (500ml)
Available in 500ml bottles, the range is designed to offer barista-level espresso serves at home. They are available to independent retailers directly from the supplier and from Cotswold Fayre.
Cans range secures wholesale listings
CANS, an unsweetened carbonated soft drinks brand, has expanded its availability to wholesale with �ive new listings.
The Cans range is now available from Epicurium, JD Foods, CLF, Delicious Ideas and Mahalo Supplies. Current varieties include Apple, Cherry, Lemon and Mango.
Each Cans drink is made from pure Alpine spring water, a drop of real fruit and gentle bubbles. Positioned as an alternative to sugary and sweetener-�illed soft drinks, it will be supporting the wider launch with the delivery of more than 50,000 cans to university students during Freshers
Week.
Originally from the Czech Republic, Cans �irst launched two years ago and has sold more than two million units.
Stuart Wilson, founder of Lost Sheep Coffee, said: “Concentrates are set to explode in 2026 as consum-
Give these Baileys chocolates a whirl
LIR Chocolates has launched Baileys Chocolate Caramel Whirl.
The Baileys Chocolate Caramel Whirl features a unique whirl-shaped milk chocolate shell �illed with a soft marshmallow centre and a layer of smooth caramel, infused with the �lavour of Baileys Original Irish Cream. It’s crafted to suit a range of seasonal moments, from gifting to
indulgent self-treating. Ethan Duffey, brand manager for Baileys Chocolate, said the launch will meet the needs of the “valueconscious but experienceseeking shopper”.
RRP: £1(single whirl) and £2.75 (triple pack)
Available from: World of Sweets, Holleys Fine Foods, Appleby Westward
Packed with flavour and bursting with boldness, premium nicotine pouch brand FUMI has launched in the UK, bringing fresh attitude to the smoking alternatives category. With nine tastes and a range of strengths, FUMI is promising ‘a space to be exploring’
1
HOW TO STOCK IT
2
WHY STOCK IT? 10
THE UK ban on single-use vapes has disrupted the smoking alternatives market, and nicotine pouches are poised to seize the initiative. Small, discreet when in
use and packed with flavour, pouches are becoming increasingly popular – and FUMI is set to bene t by bringing its showstopping products to the UK.
Its bold flavours, including Freezy Mint and Fiery Mango, o er consumers a choice of options, with three di erent strengths: 4mg, 8mg and 11mg.
KEY TRENDS RETAILERS NEED TO KNOW
1 FUMI’s premium pouches are proving increasingly popular with adult consumers who are looking for discretion, and who prefer nicotine products which t into their lifestyle – whether they’re travelling, at work or enjoying their leisure activity. of
2FUMI’s nicotine pouches are where Swedish-made quality meets bold innovation, making FUMI the perfect addition to your nicotine pouch assortment. Its diverse flavour range responds to evolving customer tastes in the category.
3 FUMI isn’t just another product – it’s a carefully crafted brand that carves out its own space in a crowded market. In a world that tells consumers who to be, FUMI believes in curiosity over convention, creating ‘aspace to be exploring’.
FUMI recommends smart secondary siting as the perfect way to stock its product: strategic placement using till-point positioning signi cantly boosts the chance of sales.
3
FUMI’s core flavours are Freezy Mint (Extra Strong 11mg) and Fiery Mango (Strong 8mg), so these purchase category should be xed at eye-level on main xtures, with messaging
Transform store browsers into buyers by using FUMI’s impactful supplier-provided PoS materials, which can influence purchase decisions and boost category
FUMI
1
Only stock nicotine pouches that meet UK labelling regulations, clearly displaying required health warnings, nicotine content and safety information.
2
KNOW THE RULES
Be sure to use caution when displaying nicotine pouches. Avoid creating prominent packaging displays that are at eye-level for children.
3
Retailers should implement and rigorously enforce an age 18-plus policy for all nicotine pouch sales and ask for valid ID for anyone who appears under 25.
In partnership with into
NOW SHOUT ABOUT IT 50
NICOTINE pouches o er consumers one quality that vapes cannot: discretion. There is no vapour, no scent and no breaking social norms. Instead, consumers simply slip a slim pouch into their
mouth, lodging it between their gum and the inside of their top lip. With pouches gaining in popularity, FUMI is seizing the initiative in the UK with its range of showstopping fla-
vours and di erent strengths. And, with its bold colours and arresting flavour pro les, including Salty Raspberry, Zingy Ginger and Freezy Mint, FUMI is already making waves in the category.
1
Ask your adult social media followers: what FUMI flavour are they? With nine tempting varieties to choose from, there really is a flavour for everyone.
2
Decorate the FUMI PoS xtures with Swedish flags to help start a conversation about where FUMI comes from – and why the Swedes are such big fans.
3 Invite loyal customers in to meet the FUMI rep –its eld team is on hand to help educate retailers and provide hands-on assistance to spread the word.
Alastair Williams, commercial business manager, FUMI
“IT’S fair to say FUMI is o ering something new in the UK’s growing nicotine pouches sector: bold colours and a range of blockbusting quick-release flavours in a variety of di erent strengths that o er adult consumers plenty of choice.
“But there is something else, too: a space for people to explore.
“Our slimline pouches aren’t just products; they’re a chance for customers to be curious and nd their own space.
“Each flavour, each strength, is somewhere new for people to experience.”
OPINION
RETAILER OPINION ON THIS FORTNIGHT’S HOT TOPICS
What do you think? Call Retail Express on 020 7689 3357 for the chance to be featured
Wholesale Pricewatch:
BOOKER: Are you happy with the features of its new website?
“IT did need an overhaul. It’s easier to �ind the product categories you want, the shortcuts are easier to navigate and I get to see the prices are more relevant to my own business. Previously, I might have seen a price for a symbol store, which wasn’t suitable as I’m unaf�iliated.”
Ken Singh, BB Nevison Superstore, Pontefract
“ANY update is good, as it was the same site for the past 15 years. I still need to give it some time, but it has worked really well during my initial experiences. Any major update like this will likely have some teething issues at �irst, but that’s okay as long as they are ironed out quickly.”
It was the same site for 15 years
NETWORKING: What recent convenience events stand out?
“THE recent CCEP event was a fantastic opportunity to connect with so many fellow retailers, especially other next-generation retailers, and to hear directly from the CCEP team about the exciting brand plans for 2026. I’m looking forward to what’s ahead in the year to come.”
Emily James, James Convenience Retail, multi-site
“THE ACS’ recent Top2Top event was a powerful forum. The conversations tackled the real challenges and opportunities that shape the future of our sector. I encourage others in retail and adjacent sectors to participate in these forums and experience the impact �irsthand.”
Priyesh Vekaria, One Stop Carlton Convenience, Salford
CHILDREN: How are you supporting them with your business?
“WE had the �irst board meeting of the school year for the multi-academy trust I’m a director of, and in many ways, the same challenges exist in school management and retail. Consistency and staff well-being is always high on the priority list.”
Judith Smitham, The Old Dairy –Pydar Stores, Truro
“WE gave away bowls of cereal, cereal bars, tea and coffee. Our customers gave a donation to STV Children’s Appeal. The appeal aims to help children, young people and families living in poverty. Nobody in this day and age should be going hungry.”
Natalie Lightfoot, Londis Solo Convenience, Glasgow
Nobody in this day and age should be going hungry
AMAZON FRESH: Why did the convenience concept fail?
“ TECHNOLOGY alone won’t save retail. People want connection, trust and community – not faceless transactions. This is where independents win. Local shops don’t just sell groceries, they sponsor local teams, host cultural events and make high streets feel alive.”
Benedict Selvaratnam, Fresh�ields Market, Croydon
“I HAD recently visited one of the company’s main sites in London, and the staff there said it was a mismanaged organisation. It had very little footfall, and the technology it sold itself on was a barrier to entry. There seemed to be no personality to it, which is what makes independent stores stand out.”
Anonymous retailer
Simon Grewal, Premier Crabbs Cross, Worcestershire
LETTERS
Letters may be edited
‘Justice system response to crime is inadequate’
THE response to my recent post about a staff member being assaulted over coffee has been overwhelming. I want to thank everyone who reached out with messages of support.
The incident began with the attempted theft of a coffee. Soon after, I was contacted by Rohit Manani, from eXpresso Plus, our coffee machine supplier. Rohit’s
response was extraordinary – he personally gifted our team leader a generous contribution, simply because, in his words, he was “just doing his job and deserved to know people care”. Acts of kindness like this truly restore faith in people. Sadly, the same cannot be said for the justice system. Three days after the incident, police at-
COMMUNITY RETAILER OF THE WEEK
Nila Patel, Millbrook Post O ce & One Stop, Stalybridge
‘The importance
of
patience
and
belief’
“RAISING a child to adulthood and nurturing a business to new heights require many of the same essential skills. This is likely why so many female entrepreneurs excel as business leaders. We tap into our unique intuition. Have you ever experienced that moment when a parent just seems to know exactly what you need? Currently, our business is navigating a transition toward becoming part of a new symbol group. As we embrace this transition, I’m reminded of the importance of patience and belief in both parenting and business.”
tended the address of the assailant. Despite clear evidence, they chose not to proceed with charges due to the individual’s mental health issues. The lifetime ban we served has already been broken twice. This is exactly why so many retailers don’t bother reporting crimes. Hours of time and effort go into statements and evidence,
only for nothing to happen. Meanwhile, our team are left anxious, knowing the individual – who lives close by – could walk in at any time, seemingly immune from consequences should he attack again. Retail staff deserve better protection.
Jonathan James, James Convenience Retail, Derbyshire
Recognising the trade
FOR this column, I just wanted to recognise what Coca-Cola did with their 125th birthday celebrations and using retailers to highlight that. It was an honour to be involved and seeing all the stories online has been amazing.
I’ve loved seeing the way they’ve portrayed our journeys. I was humbled that I was chosen, but even through the pictures and the footage come from our stores, we represent retailers of all backgrounds in the country. The attention to detail, the social media, the videos and more have been amazing, and, speaking to other retailers, I don’t think they could have done a better job.
It took about two days’ worth of lming where they sent the crew up to Middlesbrough. It’s been great for our family and will be a keepsake forever.
The response from the locals has been huge as well, they’ve been overwhelmed with it. Every retailer has their own story, but we all work very hard every day for very little. Our journeys are hard work. We’re on the front line of everything that happens in this country, good or bad. And we’re providing a service that’s been underrecognised for many years.
Coca-Cola gave that voice to be heard and portrayed us in the best sense that it could.
It showed the independent convenience journey – the good, the bad and the hard work. That come rain or shine, ill health or whatever, the shop has to be open. That doesn’t change.
I’m so proud of what Coca-Cola has portrayed of our industry, our work and our story.
“I’M incredibly proud to share that I have recently been named a nalist in the Great British Business and Community Awards 2025. It’s an honour to be recognised among so many inspiring individuals and organisations making a di erence in our communities. I was unable to attend the awards evening held at the end of last month, but I was incredibly thrilled to be a part of it. I would like to say thank you to everyone who’s supported me on this journey so far and whoever nominated me for the award. I’m sending love back to you.”
Trudy Davies, Woosnam & Davies News, Llanidloes
Each issue, one of seven top retailers shares advice to make your store magni cent
CELEBRATING SUCCESS WITH SNAPPY SHOPPER
SNAPPY GROUP brought together top retailers and brands to deliver key insights into how to grow q-commerce at its latest summit in Glasgow
RAPID GROWTH
FOR a second consecutive year, Snappy Group hosted a day of networking, insight and product discovery for some of the UK’s most influential convenience store owners.
Q-Commerce Delivered 2025, hosted at Glasgow Science Centre, saw 200 retailers gather to grow business partnerships and learn more about how to improve their rapid delivery o erings. Seventeen suppliers were also at the event’s Brand Village, where retailers could forge new connections.
There were 11 talks and panels throughout the day inside Scotland’s biggest Imax screening room. These included insights on the
growth of q-commerce from senior Snappy Group gures, panels with leading retailers about how they were leveraging their community status and social-media savvy to boost sales, and presentations from guest speakers including Holland & Barrett group chief nancial o cer Vineta Bajaj, Mars Wrigley’s director of digital commerce, Greg Duce, and the keynote speaker, Justin King CBE, former CEO at Sainsbury’s. And proceedings were capped o in the evening with the Snappy Shopper Awards, which saw awards handed out to top-performing retailers, with gongs also going to suppliers and symbol groups.
sales through Snappy Shopper
In partnership with
AWARD WINNERS
Star
Premier Barry’s Halton Moor
Operational Champion
Harry’s
Group Retailer of the Year
Scotmid Co-op
Brand Campaign of the Year
Allwyn, ‘Father’s Day’
Content Creator of the Year
TJ’s Late Shop Londis
Trailblazer of the Year
Spar Motherwell Road
Female Champion of the Year
Natalie Lightfoot, Londis Solo Baillieston
Retailers’ Retailer
Girish’s Premier
Consumers’ Choice
Swaran Mini Market
Snappy Founder Premier Lochee, Spar Renfrew
The Centurion Award
Family Shopper Arbroath, Londis Solo Baillieston, Megasave So e’s Nisa, Nisa Nitshill, Nisa Way Dennistoun, One Stop Motherwell, Premier Cupar, Premier Hayats Happyhillock, Premier Kilwinning, Premier Lochee, Premier Nethergate, Premier One Stop Shop, Premier Saltcoats, Premier Westwood, Sid’s Premier Hurlford, Spar Motherwell Road
INNOVATION, INSIGHT AND ORDER AGGREGATION UNVEILED
SNAPPY’S chief nancial ofcer, Barry McGonagle, laid out the growth prospects for retailers in plain terms that detailed the channel’s growth, despite a sluggish economic environment.
Forty per cent of UK consumers have used an on-demand delivery service in the past 12 months; this rises to 66% when looking just at Gen Z. The success of services such as Meituan in China and Instacart in the USA also show it is a global phenomenon that people around the world are begin-
ning to treat as the norm.
McGonagle also cited internal data from Snappy which showed how retailers could improve their performance on the platform. These included focusing on good service and delivery speed, strong social media engagement, breadth of product ranging and o ering cash payment.
In a panel discussion with Snappy’s director of independent growth, Chris O’Donnell, retailer Natalie Lightfoot, of Londis Solo Baillieston in Glasgow, talked about how re-
tailers should make sure to infuse their online o er with the same personality they convey in store.
“It may feel faceless online, but you can put a face to it,” she said. “If we run out of something, we ring people no matter what, because there’s an opportunity to upsell and get them to get to know us.”
Snappy also took the opportunity to unveil new developments, chief among which was the launch of its Order Aggregation platform. This update, which will roll out in
the coming months following trials in select stores, allows retailers to manage Just Eat, Deliveroo, Foodhub, Uber Eats, Snappy Shopper and their own white-label service through one device.
“All those orders flow into one device, managed by one menu, picked with one app, delivered by the same driver process, with one sta training process,” said Snappy’s head of partnerships, Andy Batt. “You bene t from all the demand, but without the complexity.”
A COMPLEMENTARY SERVICE
IN his keynote speech, Justin King CBE said that Snappy “continues to stay at the forefront of what we called quick commerce”, but added that the convenience industry was “not yet ghting the battle” for greater delivery sales, indicating the vast potential for the channel.
“Convenience retailers are the backbone and bedrock of q-commerce,” he added.
“At its heart, the nal point of distribution – a shop – is close to where customers live and work.”
Shoppers’ shift to focusing on online sales, and a desire for convenience that goes along with that, will give independent retailers an advantage as the channel continues to grow. King emphasised: “Customers broadly accept there’s a cost in time
and driving to visit an out-oftown store, so convenience is a really good trade.”
Evidence of the demand for rapid delivery from convenience stores came at the evening’s Awards, where 16 retailers were winners of the ‘Centurion’ trophy. This award recognised each of these stores for completing more than 100,000 deliveries through Snappy Shopper.
Interested in attending next year? Keep an eye on Snappy Shopper’s social pages for information about future events
Fast
The winners of the Snappy Shopper Awards 2025
RETAILEXPRESS spotlights the brands driving sales growth across key convenience categories
muststocks MUST-STOCK BRANDS
IN this feature, Retail Express will explore the insights driving growth behind some of the top brands in the key categories that retailers mustn’t lose sight o amid viral trends and limitededitions that inject shortterm sales spikes.
As the alcoholic ready-todrink (RTD) category continues to grow, AG Barr will show how its Funkin Cocktails brand is driving the growth with popular flavours and the seasonal relevance of its Spritz range around Christmas time. AG Barr is also spotlighting its Rubicon Raw energy range, which has become the secondmost successful so drinks launch in the past four years.
Elsewhere in so drinks, Highland Spring will showcase its flavoured water range, which is helping retailers o er healthier hydration choices for shoppers. Meanwhile, Red Bull emphasises its status as a signpost to the broader energy category, while BrewDog will do the same for cra beer, reinforcing its status as the brand shoppers look for when they shop the category.
Four months into the disposable-vapes ban, BAT UK is reiterating the importance of retailers diversifying their alternative nicotine range by highlighting its top Velo nicotine pouch flavours.
Within chocolate, Grenade will look at how retailers can implement a robust protein range, while Lindt & Sprüngli will explore a more indulgent o ering with the addition of a price-marked Lindor Pistachio countline to its range. Swizzels flies the flag for sugar confectionery, outlining the diversity of its Squashies hanging bag range.
Finally, Weetabix urges retailers to stay stocked up as it rides a sales high from its recent ‘All Stars’ and ‘Have You Had Yours?’ campaigns.
MUST-STOCK BRANDS
FUNKIN COCKTAILS
THE alcoholic ready-to-drink (RTD) category is continuing to thrive, and cocktails are leading the charge, having grown 14.3% compared to total RTDs. As the UK’s number-one cocktail brand, Funkin Cocktails is driving this boom, with a total retail sales value of £27.85m1
Funkin’s must-stock item is its unique Nitro Can range – in particular the Passion Fruit Martini, its bestseller and the nation’s favourite cocktail2. Designed for those who value simplicity, convenience and enjoyment on the go, the Nitro range combines real fruit and expertly blended spirits with nitrogen for a smooth bar-quality cocktail in a RTD can without the need for fancy equipment.
GETTING THE MOST FROM FUNKIN COCKTAILS
THE majority of shoppers purchasing RTD cocktails plan to enjoy them soon a er purchase, no matter the weather, so chillers are your best route to maximise sales.
Position bestsellers, particularly those that are eyecatching and come in bright colours, like Funkin’s Nitro range, at eye level to capture attention and encourage trial. Gen Z in particular are influenced by visual appeal, so strong shelf presence is key. Retailers should also re-stock Funkin’s products frequently, as cocktails are enjoyed all year round.
“WE pride ourselves in providing bar-quality cocktails for at-home and on-the-go enjoyment – always searching for the next biggest trend and monitoring evolving taste preferences to create something consumers will want to pick straight o the shelf, in turn helping retailers maximise on sales. With shoppers seeking lighter, refreshing drinks over the festive period, our Spritz range is perfectly placed to help retailers capture sales during Christmas.”
Cocktails are
BRANDS CARBONATES
RUBICON RAW
THE PRODUCT
RUBICON Raw has stormed the market, becoming the UK’s fourth-largest big can energy drink1 and the second-most successful so drinks launch in the past four years2
Growing 12 times faster than the total category in unit sales3, it’s proving a game changer for retailers. Onethird of its value comes from new shoppers4, while 60% of growth is incremental to the category, meaning it’s providing retailers with a way to boost basket spend3
Designed for 18-to-34-year-olds with active lifestyles, Rubicon Raw combines bold flavour with big energy, available in 500ml cans at an accessible £1.19 price-mark.
GETTING THE MOST FROM RUBICON RAW
PLACE Rubicon Raw at eye level in the chiller alongside so drinks with a secondary siting next to tills or graband-go snacks to drive impulse purchases. Use AG Barr’s bold PoS to grab shoppers’ attention.
A massive 60% of shoppers avoid energy drinks5 because traditional brands have limited appeal. Rubicon Raw breaks the mould. The number-one reason shoppers choose it is its 20% real fruit juice content, which, together with natural ca eine and B-vitamins, provides a big energy hit that’s full of flavour.
A
Amy Bullen, Costcutter Epsom, Surrey RETAILER
“WE stock the full range of Rubicon’s 500ml formats and its Mango flavour in cartons. Our most recent addition is Rubicon Raw Berry & Grape, which we introduced following a store trial we ran earlier this year.
“It’s packaging is striking, and Barr supplied us with tailored PoS, which increased visibility. It quickly became a strong seller as it’s under a recognisable brand.” why stock it
MUST-STOCK BRANDS NICOTINE POUCHES
VELO
VELO is the UK’s number-one nicotine pouch1 It’s a brand proud of its innovation to cater for the evolving preferences of adult nicotine consumers. Velo’s growing range includes the most popular flavours, and a variety of higher and lower nicotine strengths. Velo currently occupies the top three positions in terms of nicotine pouch product sales2. Those products – Velo Freezing Peppermint (11mg and 17mg) and Velo Crispy Peppermint (16mg) – have seen combined sales of more than 10 million units so far this year2.
It’s a prime time to join others representing more than 100,000 outlets already stocking the UK’s number-one nicotine pouch brand2
GETTING THE MOST FROM VELO
RETAILERS are well supported to make the most of Velo. BAT local representatives can provide a range of merchandising and display solutions, from large backwall gantries to smaller countertop units.
A variety of PoS includes flavour menus and shelf strips, helping to guide adult nicotine consumers towards the right Velo product. Other inside and outside materials will make potential customers aware of your Velo stock to drive footfall and increase basket spend.
“I HAVE stocked Velo for some time, and it sells really well. My most popular flavours are Freezing Peppermint 11mg, Crispy Peppermint 10mg and Cherry Ice 10mg. My sales have increased since installing a BAT backwall gantry as it’s eye-catching with its branding and video screens. The organisation of the stock makes my nicotine products really easy to merchandise and keep looking tidy.”
your local BAT representative, visit batclub.co.uk/category/velo or visit your local cash and carry wholesaler
MUST-STOCK BRANDS
CRAFT BEER
BREWDOG
must-stock
IPA IS the most-popular style of cra beer all year round in convenience, worth 70% of the cra beer market1, and BrewDog is worth 66% of the cra beer category1. The heartland of cra is Punk IPA, the number-one cra beer brand and BrewDog’s bestseller1. This means it acts as a category signpost, so shoppers will look for it in the chiller.
As an initial cra o ering, retailers should start with BrewDog’s top two products – Punk IPA and Hazy Jane New England IPA four-can multipacks – which together are worth 46% of the category in impulse1
GETTING THE MOST FROM BREWDOG
BREWDOG shoppers are extremely valuable, spending 34% more in store2. Listing top-performing cra beer lines will help drive impulse sales and upweight total spend. BrewDog is the signpost for cra beer and should be brand blocked at eye-level.
Focus on multipacks as the key format, with the fourpack can the most important format for cra beer and BrewDog shoppers3. Location is also key – 76% of men want chilled beer from the fridge when shopping in convenience stores4, so cra beer should be sited in the chiller if possible.
“WE stocked four-packs of BrewDog Punk IPA and Hazy Jane as part of a trial with Retail Express’ Newtrade Insight service. Sales were very strong, averaging more than eight packs a week, and also had a halo e ect on our wider cra beer category. The e ective signposting of these two brands led to upli in other lines, such as BrewDog Cold Beer, which more than tripled its sales.”
For more information about BrewDog’s range, please visit drink.brewdog.com/uk/enquiry
MUST-STOCK BRANDS PROTEIN
GRENADE
AS the UK’s bestselling protein bar brand1, Grenade understands the importance of a great protein range. With 20g protein per bar and only 2g of sugar, the Grenade range o ers customers a healthier way to snack without compromising on taste. No longer con ned to tness enthusiasts, protein bars are picked up by all kinds of customers looking for guilt-free indulgence. With an impressive 40% PoR, the Grenade range is not only a healthier treat, it’s also packed with pro t and should form the core of any healthier snacking range. Bestselling flavours such as Oreo 60g and Chocolate Chip Salted Caramel 60g provide customers with the besttasting flavours and retailers with a proven range.
GETTING THE MOST FROM GRENADE
THE perfect protein store is simple for retailers to implement. Having the best range, in the best location in store, making it easy for consumers to nd, will drive incremental sales. As impulse products, most eaten as a snack between meals, it’s vital protein bars can be found alongside snacks in store such as confectionery and crisps. Place next to your counter to maximise visibility of the range and drive incremental last-minute purchases. Use PoS to help visibility of your healthier snacking and protein range, which Grenade can provide free of charge by emailing pos@grenade.com.
“CUSTOMERS choose Grenade because it’s a trusted name with great taste and variety – it’s the go-to brand for protein. It supports us with great in-store visibility, PoS and strong brand awareness.
“Protein bars are really popular. Everyone from busy professionals to parents grab them as a healthier snack, and sales keep growing. It’s vital that protein and functional products have their own space, so they stand out more.”
HIGHLAND SPRING
WORTH £2bn in retail sales value and 3.4 billion litres in volume1, the booming water category is growing two times faster than so drinks2. Highland Spring, the UK’s number-one water brand1, leads the way with healthy hydration for every occasion: Plain Still, Plain Sparkling and Flavoured Still Waters.
One in ve UK households bought Highland Spring last year3, making it a must-stock for retailers. Delivering strong sales all year round, giving Highland Spring Still water space and eye-level position in xture will drive water sales in store. Sourced from natural, protected, organic land in Scotland’s Ochil Hills, Highland Spring Still Water o ers refreshing hydration for shoppers everywhere.
GETTING THE MOST FROM HIGHLAND SPRING
THINK right brands, right space: stock trusted brands like Highland Spring and block by brand to boost standout and inspire purchase. As the UK’s numberone water brand, Highland Spring is driving value and volume growth ahead of other brands1, making it a muststock brand.
Prioritise year-round availability: plain water sales are strong all year round, less impacted by seasonality due to consumers having an increasing focus on health and hydration. Fixtures should therefore be well-stocked from January to December.
“AS the category leader, Highland Spring caters to all occasions. We have Still, Sparkling and Flavoured Water in multiple formats that play a key role across the day. Sales of still water are strong all year round, o ering natural, healthy hydration on the go, at home or at work in top formats like our 750ml sports cap and 1.5l bottles.”
MUST-STOCK BRANDS PREMIUM CHOCOLATE
LINDOR
FOR foodies across the UK, there’s one thing they can all agree on: pistachio continues to be the ‘it’ flavour for 2025. And now, the already muchloved Lindor Pistachio is available in a convenient countline format, perfect for a little moment of bliss wherever you go.
Masterfully cra ed by the Lindt Master Chocolatiers, this milk chocolate bar with an irresistibly smooth melting pistachio lling is available now in a £1.20 PMP. Don’t miss out on this launch, which is as delicious as it is on-trend.
GETTING THE MOST FROM LINDOR
MERCHANDISE the Lindor Pistachio countline at the front of store with the wider Lindor countline range, near checkout areas and impulse purchase zones. The pricemarked SRP is ideal for merchandising on countertops or on shelf in range and in proximity to in-store signage to highlight its trending pistachio flavour.
Educate your sta to recommend it to shoppers as a premium indulgence and trade-up option to enjoy a moment of bliss, wherever they go. More information about the full Lindor countline range can be found at lindt.co.uk.
Hillhouse,
“PREMIUM chocolate outperforms mainstream in UK convenience, growing by 9% in value versus 7% for mainstream1. Moreover, total chocolate single PMPs are up by 23% year on year in convenience, and Lindt outperforms this, up by 53%1. Pistachio has added £10m in sales to the convenience channel in the past year1.
“We are launching the Lindor Treatbar Pistachio as a convenience-focused, price-marked countline to expand our range and help retailers grow basket value.”
To add to your Lindt range, visit your local stocking wholesaler
MUST-STOCK BRANDS ENERGY DRINKS
RED BULL
THE PRODUCT
AS the signpost to the energy category, Red Bull is the original energy drink which shoppers look for in store. Red Bull Energy Drink 250ml sells more packs than any other single-serve so drink1 and is the UK’s number-one packaged food and drink product by units sold2
It’s also vital that the right product is available for all missions. Red Bull Energy Drink 355ml and 473ml are the next bestsellers in the category1 and have built a shopper base. One in four Red Bull Energy Drink shoppers will only buy these formats – that’s 1.3 million exclusive shoppers3 – so it’s essential to also cater to them.
GETTING THE MOST FROM RED BULL
SHOPPERS only see products within a 1.3-metre breadth, so it’s vital to signpost each sector with the biggest brands. For energy drinks, that is Red Bull. Start by getting the right amount of space per category. Sports and energy is 51% of so drinks in impulse4 so should occupy 51% of the chiller.
Create a ‘power shelf’ at eye-level, with multiple facings of your bestselling, most iconic brands, brandblocked to make them easy to nd. Consider second placements at the store entrance and till point.
Meten Lakhani, Premier St Mary’s Supermarket, Southampton RETAILER
“RED Bull is a big seller for us, and it acts as a signpost for the energy category as it’s the most recognisable brand. We stock all three sizes of the Original variety, with the 355ml size our most popular. We stocked the Lilac Edition as soon as it came in, which sold really well at the initial £1 price. Shoppers still ask us for the Winter Editions during the summer because they like them so much.”
SWIZZELS SQUASHIES
AS the range of diverse and exciting Squashies flavours grows rapidly, consumers are continuing to stock up at a growing rate throughout the year. With consumers reacting positively to seasonal lines, such as Squeletons and Naughty & Nice Squashies for Halloween and Christmas, the popularity of Squashies shows no signs of slowing down.
The introduction of HFSS-compliant Squashies in 2025 provided a perfect opportunity for a ected retailers to increase their hanging bag sales through merchandising at the front of stores where regulations currently apply, where they may not have been able to showcase Squashies products while remaining compliant.
GETTING THE MOST FROM SWIZZELS SQUASHIES
IF stores aren’t limited by HFSS compliance regulations, retailers should ensure they stock a solid range of Squashies lines and merchandise them at the front of stores. With a solid range of products, consumers will be con dent that they can shop bestselling lines with ease. For stores that need to comply with HFSS regulations, utilising the new HFSS-compliant Squashies on gondola ends is a great way of showcasing new products, as well as a way of highlighting that a full range of their favourite products is available in confectionery aisles.
how to stock it
Craig Warren, The Corner Stores Costcutter, Mildenhall, Bury St Edmunds
“WE stock three Swizzels Squashies lines: the original variety, Double Dip and Strawberries & Cream. We would stock more, as they are strong sellers, but it’s simply an issue of space. They go very well on gondola ends when they’re on promotion and are in the main aisle.
“The seasonal lines are popular as well; we’ve stocked Drumchick, Naughty & Nice at Christmas and Squeletons for Halloween sales.”
Retailers can visit swizzels.com to view the full range or contact sales@swizzels-matlow.com for trade sales
MUST-STOCK BRANDS BREAKFAST
WEETABIX
THE PRODUCT
WEETABIX Original is the UK’s number-one branded cereal in a £20.24bn category1, with value growing by 4.7% and volume up by 3.8%2. Trusted by British households for more than 90 years, it’s made from 100% wholegrain wheat grown within 50 miles of the company’s Burton Latimer mill. Weetabix Original 12s and 24s are both available in PMPs.
Targeting families and health-conscious shoppers, Weetabix Original is HFSS-compliant and free from ‘red tra c lights’, o ering a nutritious start to the day. Its recent packaging refresh includes prominent front-of-pack that hero the brand’s core credentials: 100% wholegrain wheat, high in bre and high in vitamin B1.
GETTING THE MOST FROM WEETABIX
PLACE Weetabix core bestsellers at eye-level to maximise visibility and sales, supported by vibrant PoS from its latest Weetabix All-Stars campaign. The brand’s latest activation – fronted by a roster of national heroes –inspires healthy routines, creates in-store buzz and keeps breakfast top of mind for families.
Engage sta so they can highlight the brand’s strong nutritional credentials and exciting new flavours. Tie this in with the national ‘Have You Had Yours?’ promotion to boost sales during this key trading window, ensuring breakfast remains a daily priority for your customers.
Scott
Bayliss, head of sales,
“WEETABIX Original remains a product that customers trust, making it a reliable driver of repeat sales. Placing our products in a prominent position – pairing them with milk or fresh fruit – encourages larger basket spends. By highlighting its nutritional credentials with our most recent packaging refresh, retailers can help customers feel con dent they are making a smart start to their day.”
SETTING SALES ALIGHT DURING DIWALI
SHYAMA LAXMAN reports on how retailers can capitalise on this important festival in the Hindu calendar
Image credit: Getty Images/phive_2015
THE DIWALI OPPORTUNITY IN CONVENIENCE
DILMEET Singh Gabba, of Londis Gerrards Cross in Buckinghamshire, took up to £1,000 in Diwali sales alone for one month of promoting the festival in 2024. This year, he hopes to reach the same gure, if not more. Among his shopper base, 10-20% observe the Hindu festival – which falls on 20 October this year – thereby giving him an opportunity to generate additional sales, before segueing into Halloween.
Diwali is a demographicspeci c festival, giving retail-
ers who have a thriving south Asian community around them an opportunity to position their store as a destination and drive sales in various categories.
Those retailers who observe the festival themselves but don’t approach it from a sales point of view – because they don’t have the customer base for it – nd that decorating the store still generates intrigue and feeds into the community ethos of their store.
Neil Godhania, of Neil’s
Premier in Peterborough, Lincolnshire, puts up bunting, places a diya (oil lamp) on the counter and lights incense sticks, all of which become a talking point among his nonHindu customers.
“If I’ve got colleagues or anyone who might be heading out to Leicester, which is the nearest ‘Indian city’, as I like to call it, they might bring Indian sweets and snacks, which I put in store – not to sell, but more for awareness,” explains Godhania.
WHAT TO STOCK FOOD-WISE
GABBA says chocolate boxes, ready-made Indian sweets, as well as mixes to make them at home perform well this time of year. For Indian desserts and mixes, he relies on Haldiram’s, o ering popular favourites such as gulab jamun and jalebi.
He also o ers a range of savoury snacking items from Haldiram’s including Bombay Mix, Chakli, Chiwda and
Bhujia.
Other Indian brands such as Kurkure, or options from Cofresh, are also worth looking into to increase a snacks segment in preparation for Diwali. International desserts like baklava, which Gabba sells throughout the year, also perform well during this time. Gabba sells hampers, comprising a selection of confectionery, snacks and drinks,
which retail between £15 and £20. Shoppers also stock up on cooking essentials such as rice, wheat flour, sugar and oil, he adds.
Though Godhania’s main demographic is Christian, he says the occasional south Asian customer might come in looking for speci c grocery items like cassava, paneer, vermicelli, eggplant and okra, which is then ordered on request.
SUPPLIER VIEW
John O’Neill, retailer operations controller, Parfetts
“PLAN early to secure the best product range and availability. Create an eye-catching, well-positioned seasonal display to draw attention and inspire impulse purchases. Engage with your local community through in-store events or promotions to build loyalty and strengthen your reputation as a destination for Diwali shopping.”
SHARING PACKS, BEVERAGES AND MORE
AS Diwali is a time for gettogethers and gifting, retailers can seek confectionery inspiration from lines like Nestlé’s Quality Street and Cadbury’s Roses and Celebrations.
should also consider o ering healthier sharing options, like popchips, that have fewer calories and don’t compromise on flavour.
“Sharing and celebratory occasions continue to see high demand for premium lines of products, as consumers look to replicate more premium out of home experiences at home,” says Stuart Graham, head of convenience and impulse at KP Snacks, adding that 46% of shoppers are more inclined to trade up to premium food and drink options when dining at home.
Gifting dried fruits and nuts is also an integral part of Diwali festivities as it’s considered auspicious. To that end, Gabba o ers a selection of cashew nuts, almonds, pistachios and raisins.
High in protein and bre, and exempt from high in fat, sugar or salt (HFSS) restrictions, nuts also drive higher basket spend as shoppers are happy to trade up for quality, Graham explains.
ternal communications manager at Coca-Cola Europaci c Partners, says retailers should have seasonal displays featuring sharing packs across leading brands, such as large PET bottles and multipack cans of Coca-Cola, Fanta, Sprite and Dr Pepper. Gabba also o ers whiskey, rum, gin and beer, as well as tonic and soda water to cater to all kinds of shopper missions.
Graham says retailers
Kate Abbotson, senior ex-
Lastly, essentials like diyas (oil lamp), tea lights, incense sticks, sparklers and reworks are key components of Diwali festivities that retailers must adhere to create a consummate range.
GABBA has a dedicated Diwali bay towards the front of the store with up to six shelves, and displays his Diwali range a month before the festival.
“Merchandising should focus on creating in-store theatre,” says Anna Beheshti, head of marketing at Tilda. “Set up a Diwali xture in a high-footfall area which groups the most popular products, like rice, lentils, flour and ghee.
“Ensure premium options are clearly signposted and con-
sider Diwali bundles by pairing products to encourage trade-up and cross-category sales.”
Beheshti also recommends using vibrant and culturally relevant signage and décor to create an inclusive, celebratory atmosphere that inspires bigger baskets.
Gabba recommends turning the front of one’s store into a festive zone, with snacks, drinks and gift packs displayed in one place. Retailers can set up chocolate and snacks towers
MERCHANDISING AND MORE IN THE LEAD UP
at eye level, with tea lights and candles nearby as people buy more when it looks festive and easy, he says. Moreover, pushing ‘two for’ or multibuy deals and o ering ready-made hampers, as customers want quick gifting ideas, can drive sales.
“If you can bundle it, they’ll pay extra,” says Gabba, adding that it’s crucial to feed into the community connection by putting up posters, lighting up the front window and advocating the festival on socials.
Even spending £20 on doing up the inside of the shop makes the shop look festive and approachable, he explains.
Gabba and Godhania give their Indian sta the opportunity to take the day o . While Gabba creates a cheerful atmosphere in store with music and reworks display, Godhania and his sta perform puja (prayer ceremony). “If they want to come in a di erent attire, it’s not an issue,” says Godhania.
SUPPLIER VIEW
Anna Beheshti, head of marketing, Tilda
“GET stocked up early on popular essentials in a range of formats. Combining our dry rice bestsellers with our quick and easy ready-to-heat pouches will appeal to both traditionalists and modern, convenience-minded shoppers, driving basket spend across the xture. Make the shopper experience special and seamless with themed Diwali displays, seasonal PoS and cultural décor. Finally, group complementary products together to o er complete meal inspiration and drive crosscategory sales.”
DRIVE SNACKING SALES
TAMARA BIRCH and retailers unveil what’s trending in snacks and how to drive sales
THE CURRENT SNACKING TRENDS
VALUE, large sharing formats and flavour are all snacking trends reported by suppliers and retailers alike.
“We are seeing increased demand for spicier snacks within the savoury snacking category,” says Ed Merrett, wholesale controller at PepsiCo. “We believe this trend will continue to flourish and launched a number of taste-led NPD.”
This is further backed by Kate Stokes, marketing manager for Jacob’s Mini Cheddars
at Pladis UK & Ireland, who says younger shoppers are on the hunt for bold, trending, full-on flavours.
This year, PepsiCo has launched flavour-focused lines like Cheetos Original Cheese, Quavers Red Leicester and Walkers Sticky Teriyaki and Masala Chicken.
However, despite suppliers noticing these trends, Nishi Patel, of Londis Bexley Park in Dartford, Kent, says shoppers are still looking for original and traditional flavours.
He says: “Original flavours are doing well. We tried flavoured stu in the past, but original flavours always win out, especially within protein and savoury snacks.”
From a value perspective, Patel and Goran Raven, owner of Raven’s Budgens in Abridge, Essex, say larger formats are the core size in snacking.
“We’re shifting more towards nights in, so customers are looking for larger formats,” Raven says. “But also, customers can be greedy, they’ve
always sought after larger sharing formats. Nobody ever has just a standard snack, we always want more.”
Stuart Graham, head of convenience and impulse at KP Snacks, says this is because shoppers want more nights at home, with larger formats fuelling category expansion.
“As well as gravitating towards trusted brands, consumers are also experimenting with spicy and meaty pro les, which are particularly gaining momentum,” he says.
SUPPLIER VIEW
Ed Merrett, wholesale controller, PepsiCo
“SAVOURY snacking remains hugely popular among shoppers, with 99% of people in Great Britain consuming them. Within snacking, flavour is the number one influence on crisp purchasing decisions, driving choice on 53% of all occasions. During these occasions, snacks are about more than sustenance, but enjoyment too.
“We recommend retailers o er well-loved brands, such as Walkers, Quavers, Wotsits and Monster Munch, particularly as core bestsellers can be used as a category beacon to prompt impulse purchases. These brands continue to drive sales in the channel and work alongside a wide range of taste-led NPD, helping to maximise sales.”
THE HEALTHIER SNACKING OPPORTUNITY
SOME shoppers have become more educated on health, and that has been reflected in the snacking category. In Patel’s store, this evolves towards chicken, turkey and Jack Link’s Jerky.
“Customers will opt for jerky, chicken sticks and chicken skewers over crisps and chocolate,” he says. “Protein bars and snacks in general are all growing for us.”
From a format perspective, Patel says small formats are more popular in savoury snacking than other snacking
subcategories.
“Savoury snacking, specically protein options, is typically a one-person meal, and it works because a lot of our customers are on the go, so they’re picking up for lunch,” he says. “Everyone is getting more protein in.”
He adds that its popularity is also down to the right marketing strategies and that labelling a product with its protein content helps drive awareness and sales.
“Babybel, for example, is the exact same whether Light
IN the past year, retailers have been getting involved in plenty of activations around snacking. Patel recently worked with Kellogg’s to o er product testings to bring new customers to the Cheez-It brand.
“It was for the brand’s £1.25 price-marked pack (PMP) for-
mat and it was a hit,” he says. “We had someone dress up in a ‘cheesy’ out t and o ered customers di erent Cheez-It flavours.”
Since the product tasting activation, sales have remained steady, and Patel stocks a wide variety.
or Protein, but it shows you the thought process of the consumer and proves the right packaging works,” says Patel.
Consumers are looking for convenience, so they don’t want to be reading complicated ingredients on the back of a product, but they still want to know what’s in their food, especially if they’re trying to be healthier.
THE RIGHT ACTIVATIONS AND PROMOTIONS
Therefore, consider writing up ingredients cards or signs highlighting key health attributes, such as calorie content or protein levels. but if up ingredients cards or signs
If you aren’t able to work with suppliers, Raven utilises standard Booker promotions, but says snacking promotions are limited right now.
“We’re in a bit of a lull with promotions right now and it’s almost the calm before the storm,” he explains. “With
Christmas fast approaching, we’ll be planning our promotions for then.”
PMPs are also a good, alternative option for driving snacking sales, as they help showcase value in a similar way that promotions do, with bold, highly visible prices.
CATEGORY ADVICE SNACKS
THE INTERNATIONAL SNACKING OPPORTUNITY
US snacks are proving popular in convenience stores right now, as has been the case for the past few years. Examples include popcorn with chocolate, which has made its way into the UK market, as right now, it’s something consumers can buy from UK cinemas.
“We stock popcorn mixed with Oreo and we think it’s
popular because it’s an odd combination, and Oreo is always a popular snack,” Patel says.
International lines are also something shoppers are willing to pay more for and you can drive spend by encouraging linked purchases for a speci c event, such as a night in.
This could include lines,
such as Van Holten’s Hot Mama Pickle in a Pouch 360g or Oreo Vanilla Cream Filled Wafer Rolls 54g, as well as Reese’s Dipped Peanuts Pouch.
With winter approaching, shoppers will be spending more time at home, so having a dedicated display among your international displays to cater for this can help.
If you’re new to international snacking lines, wholesalers like World of Sweets stock US lines and other international markets. From there, use sales data to determine your most popular snacks as this gives you a starting point.
Utilise aisle ends or promotional bays to help it stand out and help encourage sales.
Cheez-It launches large sharing format
Cheez-It is rolling out its 120g PMP sharing format into symbols and independents to meet growing demand for social and at-home snacking occasions. The format is available in Double Cheese and Cheese & Chilli and is available now in Bestway, Unitas, Parfetts, Sugro, Nisa and Spar.
Pladis and Frank’s RedHot collab
Pladis has partnered with Frank’s RedHot sauce across its Jacob’s baked snack range. Jacob’s Mini Cheddars, Jacob’s Crinklys and Jacob’s Bites have been given a ‘spicy’ makeover with Frank’s blend of flavour and heat. The Mini Cheddars and Crinklys range are available in 150g sharing bags (RRP £2) before launching in a 90g PMP (£1.25) for independent retailers. Jacob’s Bites come in a 125g sharing box (RRP £2).
That’s Nuts launch
That’s Nuts hit shelves in July with a range of flavours, including Walkers Salt & Vinegar and Smoky Bacon, Doritos Chilli Heatwave and Flamin’ Hot, Wotsits Really Cheesy and Walkers Max Paprika. The range is available in 160g packs and will be the centre of PepsiCo’s 2025 festive campaign later this year.
BelVita Duo Crunch Choco Hazelnut
The new product from BelVita has a blend of ve wholegrains, chocolate and hazelnut to o er consumers a healthier snack. The limited-edition launch has two BelVita biscuits sandwiched together with a hazelnut lling to create a balanced crunchy biscuit and creamy lling.
Snyder’s of Hanover enter UK market
Pretzel brand Snyder’s of Hanover has launched Pretzel Pieces into the UK market. The range is available in four flavours: Cheddar Cheese, Honey Mustard & Onion, Hot Bu alo Wing and Jalapeno. It aims to o er an alternative to traditional pretzel flavours currently available in the UK. The 110g bags have a £2 RRP.
The Mad Butcher
The Mad Butcher has added two new bite-size products to its range of gourmet meat snacks. The new duo of 40g packs feature The Mad Butcher Chorizo Bites and Salami Bites, which contain up to 11g protein per pack and have an RRP of £1.50 per pack.
USE
SNACKING TO DRIVE SALES ELSEWHERE IN THE STORE
important to be strategic with your snacking range, as if done right, it can boost sales across the store.
Merret says in the weeks leading up to key events, retailers should remind shoppers to pick up the essentials with dedicated displays and PoS materials.
materials.
“For those evening and sporting occasions, which of-
ten see people gather at home, installing a slim rack of sharing packs of a store’s most popular crisps and snacks in the likes of beer, wine, spirits and soft drinks displays is yet another opportunity for incremental sales,” he says.
Meanwhile, Susan Nash, trade communications manager at Mondelez International, advises retailers to ensure
their line-up o er a comprehensive range of need states, from everyday treats and indulgent moments to those that o er sharing opportunities.
“It’s also vital that retailers cover both on-the-go and takehome missions and that you offer a full range of products for all budgets,” she adds.
Raven says there’s a wide array of products that end up
in the same basket as other snacks, so there are always opportunities to push for that incremental, impulse sale.
He says: “As we’re a forecourt, shoppers tend to buy them on the go with drinks, but we’ve also seen them make an appearance in the same basket as dog food or washing products. Snacking ts into almost any category.”
Thornbury Refrigeration, an Arneg Distributor, has advertised in Retail Express for years. The
ADVICE
SUCCESS STORIES
Retailers talk to CHARLES WHITTING about the categories where they’ve seen strong sales this year
Kumar Patel, Patson Local, Bradford, West Yorkshire
“FOR us, over the past 12 months, it’s been fresh cakes. We specialise in eastern European foods, and fresh cakes from that region are something that we’ve increased over the past year. We’ve increased the amount of space we dedicate to it once, and I think that if we increased it again, sales would continue to grow. We’ve got three upright fridges dedicated to them already.
“We were sourcing them fresh from Slovakia originally, but we’ve found a local supplier, which means they have a longer shelf life because they’re not travelling as far. They’re small slices – like a Mr Kipling cake – but they’re fresh. We have more varieties than I can count, and the supplier keeps coming up with new �lavours. They worked out a Dubai chocolate �lavour when that was at its height, and we’re still selling that. The margins are good, but it’s a footfall driver more than anything else.”
Harman Puni, HP Convenience Stores, Premier, Grassmoor, Derbyshire
3
Karan Patel, Premier KPS Mini Market, Leeds, West Yorkshire
“FOR us, it’s mostly been vapes that have been doing well. We’ve invested heavily in them since the ban, getting a new unit for £1,500 to house them and bringing in a wide range. Since then, I’ve seen vape sales go up by £1,500 a week compared to before the ban. People know that whatever they need to buy, they can get it from me. I didn’t have pods at all earlier this year, when we were still selling disposables. But by the end of May, I had a unit especially for pods and that’s increased sales elsewhere.
“Retailers should be leaning more into this, because if you’re not selling them, you’re not just missing out, you’re sending people to someone else who is selling them. I bought another store in March and I want to get my vapes sorted early.
“It’s not just footfall it drives, but return footfall as well. And the margin is good enough that I can reduce a few of them and not worry about it.”
“WE’VE got a good range of international confectionery, but we’ve seen a decline in sales there compared to sales of international soft drinks. We don’t put any deals or promotions on global soft drinks, but they sell well and are a good footfall driver. Fanta and Mountain Dew seem to be doing best, but it’s important to have the variety because people will buy something just because they’ve not seen something like it before. We’ve got a one-metre fridge dedicated to it.
“We’ve also seen an increase in vape sales since the ban. We’ve got lots of customers, and we’ve made sure we have their variety and options in stock. We have space behind our counter, so it’s worked out well for us. We looked at our spirits sales and vapes, saw that we were making more pro�it from vapes, so we’ve pushed spirits out and expanded our vape range. Market research was key for that. It really helped us out.”
In the next issue, the Retail Express team nds out how retailers plan to connect with their community this Christmas. If you have any problems you’d like us to explore, please email
Confectionery is a good category for us, but what’s been working for retailers this year? –
Thayanathan Santhirakumar, Premier Gleneagles Superstore, Grindon, Tyne and Wear
