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The Bachelor of Fine Arts in Architectural Design is a four-year pre-professional degree program that prepares students for careers in architecture, landscape architecture, urban design, exhibition design, interior design, environmental art, and related fields. You explore environmental, cultural, and theoretical concerns using methods ranging from full-scale constructions to digital animation. Graduates emerge with work that is socially engaged, collaboratively made, and globally oriented. a Foundation for Practice or Advanced Study / Most students enter this major through the first-year Foundation program, exploring the dynamic body in space and environmental factors that influence design. In art and design history and theory courses, you acquire research, writing, and critical reasoning skills. You go on to investigate large-scale environments, examining form, tectonics, structure, energy, and urban dynamics, and pursue independent research. During your senior year, you can apply to participate in the Design Workshop, in which students design and construct a full-scale project. Lectures by prominent architects bring new viewpoints into the classroom. NYC: Classroom and Habitat / New York City boasts a rich architectural history and is home to influential practitioners who are revolutionizing architectural theory and technique. Class visits to studios such as Morphosis, Diller Scofidio + Renfro, and LO-TEK and research centers like the Center for Architecture and Material ConneXion give you access to industry leaders and broaden your perspective on the field and current design thinking. Many students take part in internships. Part of a Whole / The BFA Architectural Design program resides in the School of Constructed Environments at Parsons, alongside programs in interior, product, and lighting design; graduate programs including MArch and MFA Lighting Design; and the Associate in Applied Science in Interior Design. This academic home supports the interdisciplinary inquiry and collaborative approach that distinguish a Parsons education. Cover: Mitsuto Mori. Rendering, submission for Tall Buildings Competition.
www.newschool.edu/ bFA-AD
BLESS YEE Rendering, submission for Tall Buildings Competition
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The Bachelor of Fine Arts in Communication Design encompasses typography, motion and environmental graphics, branding and advertising, and print, digital, sound, and information design. This flexible program, led by working professionals, lets you create your own course of study, including electives offered at Parsons and other New School divisions. Isaac Weeber, The Depth of Typography
Rhiannon Fox Fox’s infographic visually represents the numbers of people affected by water-related disasters over the past 30 years.
Socially Engaged Design / In this major, you examine social and cultural ramifications of communication. You learn to create compelling messages and narratives and share them effectively with the world. You have opportunities to collaborate with local and global firms through realworld projects and internships. You graduate prepared for a career in digital and print media, including advertising; motion, broadcast, architectural, and environmental graphics; corporate branding; book, magazine, package, interactive, exhibition, retail, and apparel design; and information visualization.
Developing Your Craft / Most students who expect to major in communication design begin study in either the Foundation or the BFA Design and Technology first-year program. In art and design history and theory courses and in studio classes, you develop research, writing, and critical thinking skills while building conceptual foundations. You can choose electives in the humanities, social sciences, media studies, and business in other New School divisions.
Ryan Hines False Array
Networked New York / Some of the world’s leading communication designers are based in New York City. Parsons’ Career Services office hosts events such as portfolio reviews to put you in touch with potential employers and internship sponsors. New York–based industry organizations and research groups like the AIGA, IxDA, and Eyebeam Art and Technology Center provide support and networking opportunities. A Major Within a School / BFA Communication Design is housed in the School of Art, Media, and Technology, alongside allied majors in design and technology, fine arts, photography, and illustration. Emerging technologies connect the majors within the school, offering you new study options. Cover: Stephanie Cohen The History of Hockey Photography: Martin Seck
www.newschool.edu/ bFA-CD
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Image Source: http://home.entouch.net/dmd/music.htm
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Image Source: http://en.wikipedia.org/wiki/Image:Sony_Walkman.svg
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Cover, INTERIOR: Kelvin Lin. A case study exploring the value of creativity in the music industry.
www.newschool.edu/ bba-dm
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*Meets NASAD standards for the Bachelor of Arts—4 years: Design and Management. Registered as a BBA through the New York State Education Department (NYSED).
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Cross-Disciplinary Study / The first-year Design and Management curriculum introduces you to the business fundamentals you need to succeed as a manager or entrepreneur. Students interested in majoring in design and management are encouraged to take the program’s firstyear curriculum but can begin study in the Foundation program. Electives offered throughout The New School help you refine your interests. BBA Design and Management is part of Parsons’ School of Design Strategies, along with Integrated Design, Environmental Studies, Urban Design, and a number of graduate programs. Career Pathways / BBA Design and Management students graduate with the skills needed to develop design-driven business strategies, succeed as entrepreneurs, manage creative projects, market products and services, and assume leadership positions.
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The Business of Design / Design and Management provides you with a range of learning experiences that include innovation and sustainability research, quantitative thinking, financial management, visual communication, information design, and entrepreneurship. Strategic Capital / New York City offers many services and partners for study and collaboration. Courses taught by practicing professionals allow you to work with executives, activists, academics, designers, artists, and entrepreneurs. Through internships and projects, you gain real-world experience while exploring career paths. Students have recently worked with such high-profile organizations as the New York City Department of Parks and Recreation, JPMorgan Chase & Co., CARE/Ajkem’a Loy’a, LVMH, and Memorial Sloan-Kettering Cancer Center.
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The Bachelor of Business Administration (BBA)* in Design and Management offers you entrepreneurial and strategic skills related to design, as well as design skills applicable to business. Studios and seminars integrate business, design, and liberal arts courses, promoting interdisciplinary learning through projects, research, and collaborations.
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BFA
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The Bachelor of Fine Arts in Design and Technology focuses on new media storytelling and interaction technologies. You explore the way media drive social, political, and cultural change and learn to solve real-world problems. Through collaborative projects, the program immerses you in emerging design and art practices such as data programming, computer graphics, animation, game design, motion graphics, physical computing, and interactive technologies. A Connected Community / The Design and Technology program unites a diverse community of independent thinkers; there is no typical BFA Design and Technology student. The working professionals who make up the faculty bring real-world experience and cutting-edge skills to the classroom. Their industry connections help students secure internships at major local nonprofits and corporate firms, including MTV, Nickelodeon, R/GA, and Eyebeam. NYC: Leading an Industry / The concentration of design and technology talent in New York City makes it an ideal base for anyone who wants to explore mobile, interactive digital platforms and environments. You can collaborate with urban arts organizations like Creative Time, The Kitchen, and the New Museum.
Eduardo Enrique Meza Locomotor Ataxia
Flexibility and Collaboration / Students who expect to major in design and technology are encouraged to take the program’s first-year curriculum, in which you learn principles of design, particularly those related to digital technologies and interactive, print, and time-based media. You can also begin study in the Foundation or Photography program. Design and Technology is located in the School of Art, Media, and Technology, alongside allied majors in communication design, fine arts, photography, and illustration, and master’s programs including MFA Design and Technology. Career Paths / Graduates are qualified to pursue positions in interactive and social media, film, television, motion graphics, animation, game design, advertising, and graphic arts. Cover: Andre Vandenburg. Ultraweb. Rendering. Photography: Martin Seck
www.newschool.edu/ bFA-DT
Sam Strick Sandstorm Sandstorm is an immersive video aircraft-piloting game console.
Pritika Nilaratna Ollie—a DIY autonomous robotic blimp
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The New School offers the Bachelor of Arts (BA) and the Bachelor of Science (BS) in ENVIRONMENTAL STUDIES. Administered by the Tishman Environment and Design Center, both programs bring together courses in sustainable design, the natural sciences, and the social sciences to solve urban environmental problems. Studio Work and Fieldwork / Environmental Studies unites The New School’s tradition of addressing challenging social and environmental issues with Parsons’ commitment to using design as a tool for change. This major incorporates studio classes—in which you work on design projects addressing critical environmental concerns—into a liberal arts curriculum. You can concentrate on urban ecosystems, sustainable design, or public policy by choosing electives.
Stone Barns Students research the food production cycle at Stone Barns, a farm in New York.
Solar One An intern works at Manhattan’s only solar-powered education center.
New York as Environmental Lab / Through research and partnerships with local environmental organizations, you apply classroom knowledge to real-world problems in New York City and the surrounding region. The internship program gives you the opportunity to interact with a variety of professionals, agencies, and future colleagues. The fieldwork completed in your internships serves as the basis for the Directed Research Project completed in your senior year. Educational Context / The BA and BS in Environmental Studies are available to undergraduate students across The New School. Students interested in majoring in environmental studies are encouraged to take the program’s first-year curriculum but can also begin study in any of the first-year programs at Parsons. Environmental Studies is part of a suite of interdisciplinary undergraduate programs that prepare students for the challenges of the 21st century. Environmental Studies is housed in the School of Design Strategies, along with Design and Management, Integrated Design, Urban Design, and a number of related graduate programs. Cover: East New York Farms, a community garden. Photography: Bob Handelman, Matthew Sussman
www.newschool.edu/ bABS-ES
East New York Farms East New York Farms is a community garden.
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The Bachelor of Fine Arts in Fashion Design, the first program of its kind in the nation, has trained five generations of leading designers. This renowned program has evolved to respond to and challenge the growing field of fashion. Innovation infuses all aspects of the program, from the study of silhouette to production and distribution systems. Design education is interwoven with social and environmental imperatives, inspiring you to create beautiful, sustainable, responsible, and relevant fashion. Strength in Design / Most students begin study in the Parsons-wide Foundation program, in which you explore a broad range of art and design concepts and skills. In the following year, you concentrate on garment construction, studying sewing, draping, patternmaking, drawing, and digital design. Courses in business and fashion history broaden your knowledge of fashion markets and refine your ideas and execution. A junior-year partnership with Gap Inc. helps you understand audience and master skills useful for creating a senior-year collection. Building a Collection / Your senior year is devoted to developing three collection concepts, one of which is selected for completion and presentation to a jury of industry professionals. You also create a portfolio and participate in competitions. Collections are presented in the school’s online Look Book. A City of Professionals / The program counts more than 100 New York–based designers and professionals among its faculty. Guest lecturers and critics at the top of their fields join instructors to challenge students on creative, intellectual, and practical industry matters. A Home for Fashion / BFA Fashion Design is housed in the School of Fashion, alongside the Associate in Applied Science in Fashion Design and Fashion Marketing programs and the Master of Fine Arts in Fashion Design and Society program. Cover: Laura Siegel Photography: Samantha Heydt
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The Bachelor of Fine Arts in Fine Arts program offers the guidance and resources you need to discover your own voice and make art in a context of broad possibility—even if you are a newcomer to the field. It offers an exciting immersion into the world of art, familiarizing you with the many techniques and media that contemporary creators have at their disposal. New Concepts, Practices, Practitioners / The BFA Fine Arts program exposes you to theories, interdisciplinary studio practices, and community and global relationships. In the first year, most students explore concepts and skills in the Foundation program (but you can also take the Design and Technology or the Photography first-year curriculum). In studio classes and in art and design history and theory courses, you develop research, writing, and critical thinking skills while building conceptual foundations. You learn to translate concepts into individual expression and master color, form, space, structure, composition, and other tools of the field. You propose course topics that bring together ideas that interest you with media including painting, drawing, sculpture, video, performance, digital media, installation, and photography. Through the 25 East Gallery initiative, you can program exhibitions of your work on campus. You emerge with the intellectual, conceptual, and critical skills required to begin a successful career as an artist.
NINA TORR Torr’s work explores cultural messages about the indefinite boundary between fine art and craft.
NYC: An Art Capital / Acclaimed practitioners from New York City’s thriving community of professional artists lead the program. You also have access to legendary institutions like the New Museum, Creative Time, Electronic Arts Intermix, the Museum of Modern Art, Artists Space, The Kitchen, and the Abrons Art Center. A Home for Collaboration / BFA Fine Arts resides in the School of Art, Media, and Technology at Parsons, along with the BFA Communication Design, Design and Technology, Photography, and Illustration programs; master’s programs including MFA Fine Arts; and the Associate in Applied Science in Graphic Design.
Beau Metting Untitled
Cover: Mary Sophia Coyne Collectophilia: 150 objects Photography: Martin Seck
www.newschool.edu/ bFA-FA
David Connelly Connection and Disconnection
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Illustration is the art of communicating ideas with images using formats that include picture books, magazines, newspapers, animations, graphic novels, and textiles. The Bachelor of Fine Arts Illustration program enables you to cultivate your unique vision while preparing you to present it in a range of traditional and emerging media. Thinking Critically and Creatively / Illustration is a key component of many kinds of communicationbased art and design. Success in the field and in the BFA program requires curiosity, creative problem solving, and the ability to express ideas and emotions visually. Most students interested in illustration take the Foundation program in the first year, but you can also begin study in the Design and Technology first-year program. In art and design history and theory courses and in studio classes, you develop research, writing, and critical thinking skills while building conceptual foundations. The rigorous curriculum emphasizes visual thinking, originality, and awareness of social and cultural concerns. Electives offered in other New School divisions help you refine your interests. Graduates pursue careers in fields including editorial illustration, comics, graphic novels, motion graphics, toy and product design, pattern and surface design, and gallery art. Industry Collaborations / Course-related projects and internships at companies and institutions like the Jim Henson Foundation, MTV, DC Comics, the American Museum of Natural History, and the New Yorker give you opportunities to work in real-world settings. You can network with professional organizations such as the publishers of American Illustration and the Society of Illustrators, which host industry events that bring acclaimed art directors, illustrators, and publishing professionals to New York City and Parsons. School Inside a School / BFA Illustration is housed in the School of Art, Media, and Technology at Parsons, along with BFA Communication Design, Design and Technology, Photography, and Fine Arts; the Associate in Applied Science in Graphic Design; and a number of related master’s programs. Cover: Paula Searing, Life After LanguagE Photography: Martin Seck
www.newschool.edu/ bFA-Illustration
EVAN TURK CLOUDS Turk’s Clouds are puppets for an animated short.
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As global networks and technological innovations transform the world, designers must be responsive, versatile, and knowledgeable problem solvers. Students in the Bachelor of Fine Arts in INTEGRATED DESIGN program aspire to become innovators in social, cultural, and ecological fields. INTEGRATIVE DESIGN / The BFA Integrated Design program is flexible and inquiry based, allowing you to explore your own interests while acquiring the knowledge and skills needed to meet the challenges of the 21st century. You can choose from areas of study that include service design, sustainability, fashion systems, and urban systems. The program’s Core Studio courses and Labs focus your interests and provide a solid creative and intellectual foundation for integrative design practice. Electives within Parsons and in other New School divisions broaden your knowledge, connecting ideas and disciplines.
ALEXA STARK AMERICA IN DENIM Stark created a clothing line made from salvaged denim.
CROSS-DISCIPLINARY APPROACHES / Integrated design majors are encouraged to take the first-year Foundation program, but you can also begin study in any of the other first-year programs at Parsons. In art and design history and theory courses and in studio classes, you develop research, writing, and critical thinking skills while building conceptual foundations. Thematic course projects progress in complexity and culminate in collaborations with external partners like the New York City Department of Parks and Recreation, CARE, the United Nations, and JPMorgan Chase & Co. FUTURE OPPORTUNITIES / The Integrated Design program prepares you to enter a variety of design careers or pursue advanced design study. Many graduates combine design with entrepreneurship by starting innovative businesses.
SERVICE DESIGN PROJECT Students test ideas for service interactions at an outpatient cancer center using Playmobil characters.
AMPLIFY: CREATIVE AND SUSTAINABLE LIFESTYLES IN THE LOWER EAST SIDE AMPLIFY addressed sustainability and the everyday needs of older adults in NYC through community gardens and collaborative support services.
EDUCATIONAL CONTEXT / BFA Integrated Design is housed in the School of Design Strategies at Parsons, along with the Design and Management, Environmental Studies, and Urban Design programs and a number of master’s programs. The Integrated Design program is committed to open-source learning, collaboration, and entrepreneurship. COVER: COLLEEN SHAFFER, SERIES 2 BOOK 1. Fabric, mixed media. PHOTOGRAPHY: MARTIN SECK, EDUARDO STASZOWSKI
WWW.NEWSCHOOL.EDU/ BFA-INTEGRATED
FIDELMA HAWNEY Hawney and other students mapped CO2 emissions produced by traffic on the Queensboro Bridge for a service design project in partnership with The Fortune Society, a local nonprofit.
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In 1906, Frank Alvah Parsons established the first academic interior design program in the nation. Parsons understood interior design as both a critical discipline and a social force. Today the concept and design of the interior are explored in the Bachelor of Fine Arts Interior Design program. Its research-intensive approach prepares you for a competitive, rapidly evolving marketplace. Sensitivity to Context / In the Interior Design program, you work in small groups with faculty, developing design concepts for residences, institutions, commercial spaces, and special building types. Each interior is treated as a unique confluence of requirements, and work reflects an emphasis on environmental stewardship and cultural sensitivity. Building a Foundation for Practice / Most students enter this major through the Foundation program, in which you explore two- and three-dimensional space and the environmental aspects of design. In art and design history and theory courses, you acquire research, writing, and critical reasoning skills. A six-semester studio sequence introduces interior and architectural issues of increasing complexity. You develop designs using physical models, collage, and digital renderings. During your senior year, you can apply to participate in the Design Workshop, in which students construct a full-scale project. Lectures by prominent designers bring fresh viewpoints into the classroom. A City-Centered Culture / Parsons gives you access to New York City’s interior design firms, showrooms, galleries, and auction houses. Museums provide resources for research. Class projects enable you to apply your learning to urban settings. In one recent project, students analyzed initiatives to improve energy efficiency within an historical building in upstate New York. Space to Explore / BFA Interior Design is located in the School of Constructed Environments at Parsons, alongside programs in architectural, product, and lighting design; graduate programs including MFA Interior Design; and the Associate in Applied Science in Interior Design.
Peerapon Thayanuwat
Cover: Student-designed bar and lounge interior commissioned by the International Contemporary Furniture Fair (ICFF)
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The Bachelor of Fine Arts PHOTOGRAPHY program offers you the opportunity to create work influenced by film, fashion, design, fine art, video, and sound. You are challenged both technically and conceptually as you develop skills in analog and digital technology. You complete your degree with the visual, technical, conceptual, and professional knowledge necessary to succeed in your field. BROAD KNOWLEDGE, DEEP FOCUS / Most students who are interested in majoring in photography take the Photography first-year curriculum, but you can also begin study in the Foundation program. The flexible Photography curriculum allows you to pursue a particular area of interest, developing technical mastery and in-depth knowledge. Students interested in fashion photography can work in studios and partner with professional models, makeup artists, and clothing designers. Photographers with an interest in fine arts can cultivate the conceptual insight needed in the fine art photography field. Students can also develop the technical skills required for commercial or editorial photography. Elective courses throughout Parsons and other divisions of The New School help you refine your interests.
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LOCAL AND GLOBAL NETWORKS / New York’s many art galleries, publishing houses, cultural institutions, and commercial industries offer rewarding internship opportunities. Exhibitions and open studios put you in contact with industry professionals. Participation in international projects like the Exquisite Corpse, an ethnographic design expedition to China, and Interaction and Space, a recent exhibition in the State Hermitage Museum in St. Petersburg, Russia, broadens your perspective.
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INTERDISCIPLINARY COLLABORATION / BFA Photography is one of several programs in the School of Art, Media, and Technology at Parsons. The school also provides a home for BFA Communication Design, Design and Technology, Fine Arts, and Illustration; the Associate in Applied Science in Graphic Design; and related master’s programs, including MFA Photography. COVER: MARA KRISTULA-GREEN, RED BUILDING STANDING
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The Bachelor of Fine Arts Product Design program helps you develop the strategic mindset necessary to engage with a range of problems facing designers today, encouraging you to create work that amplifies human abilities and enhances human relationships. Paths to Success / In the Product Design program, you study materials, fabrication, aesthetics, and social engagement, developing the intellectual and technical skills needed by professional product designers. Study usually begins in the first-year Foundation program, in which you explore a broad range of art and design concepts and skills. Starting in your second year design studios, you master the fundamentals of graphic representation and material prototyping while learning research and presentation techniques. Electives include usercentered design, technological and material innovation, ethnographic research, and design for the public realm. Internships, collaborations, and international study opportunities further prepare you for a stimulating career.
at left: gabriela ravassa coco: redesigning the experience of picking coffee
Siramol (Muan) On-Sri Reading Chair
Bobae Moon Quepre: Acupressure Jewelry Carl Frisk Historicity
City as Studio / New York City offers many opportunities to investigate product conception, development, and fabrication. Working in interdisciplinary design teams, you partner with industry sponsors to explore topics such as innovative uses for materials or packaging concepts. Internships with companies such as Harry Allen & Associates, Movado Group, and Martha Stewart Omnimedia allow you to apply your growing skills in commercial projects. New York’s museums, collections, and archives offer resources for both applied and critical research. Cooper-Hewitt, National Design Museum houses an extensive product design collection and sponsors many industry-related events. Material ConneXion, a consultancy for design research, complements Parsons’ own collection in the Angelo Donghia Materials Center. Home Within a School / The School of Constructed Environments is home to the BFA Product Design program, along with BFA Architectural Design and Interior Design, related master’s programs (MArch, MFA Interior Design, and MFA Lighting Design), and the Associate in Applied Science in Interior Design.
DAVID LEE REBOX is a toy that diecuts discarded cardboard, repurposing it as interlocking building pieces.
Cover: Laura Rodriguez Photograpahy: Martin Seck
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Bobae Moon Quepre: Acupressure Jewelry
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Designing for cities, and the people who live and work in them, is a challenge no discipline can tackle alone. In the Bachelor of Science in Urban Design, the country’s first stand-alone undergraduate degree program in urban design, you’ll develop an understanding of how cities function and learn how design can help shape the way urban centers evolve. You explore complex topics such as sustainability, technology, and infrastructure and employ urban design to reenvision and transform urban life.
GREENMAPPING For an aerial mapping workshop in Union Square, students use low-cost mapping tools like balloons, kites, and remote-control airplanes.
Explore the Urban Ecosystem / The study of cities begins at home. In this program, you examine New York City as a complex urban ecosystem. In coursework and projects, you develop creative practices, study processes of urban transformation, and enjoy extraordinary educational, cultural, and civic opportunities not available anywhere else in the world. You can also explore problems facing other cities through courses, international collaboration, and study abroad. Students interested in the urban design major are encouraged to take the program’s first-year curriculum but can also begin study in any of the first-year programs at Parsons. The Urban Life Examined / Urban design students are motivated by a desire to engage with the social, cultural, aesthetic, and ecological dimensions of urban life. BS Urban Design is based in the School of Design Strategies at Parsons, along with the Integrated Design, Design and Management, Environmental Studies programs, and a number of related graduate programs. The School of Design Strategies encompasses innovative programs that apply design processes to the study of cities, services, and ecosystems. BS Urban Design is part of a suite of new interdisciplinary undergraduate programs at The New School that examine the 21st century’s greatest challenges—globalization, urbanism, social justice, and sustainability. Students in the program share a core curriculum with students in the BA Urban Studies program offered by Eugene Lang College The New School for Liberal Studies and collaborate with them on projects.
Elinor Mossop Urban Modeling
Cover: Greenmapping Photography: Jonathan Grassi, Colin McFayDeN
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URBAN DYEING Students in the Urban Dyeing class design and build a garden on a New School rooftop.