PITCH DECK
NAVA COLLECTIVE It’s an eBay for street apparel, but better.
Environmental Impact of Fashion The fashion industry is responsible for 10% of global carbon emissions and produces 92 million tons of textile waste annually (Source: UNECE, 2018).
Fast Fashion Consumption
WHAT’S THE PROBLEM? It’s simple; between the constraints of limited revenue streams and often unpredictable tight supply chains of upcycling street vendors, they have little room to think about things like marketing and creating an audience, restraining them from reaching their true potentials.
Fast fashion encourages overconsumption, with the average consumer buying 60% more clothing than 15 years ago, but keeping them for half as long (Source: Ellen MacArthur Foundation, 2017).
Limited Platforms for Upcycling Artists Artists report a lack of government and institutional support, making it challenging for them to compete with mainstream companies that have more resources and market reach. (Source: Calvo, et al., 2020)
HOW ARE WE THE SOLUTION? Marketing, Upfront Capital and Ease of Use. We provide the artists with all three.
Dedicated E-commerce Platform for Upcycled Fashion:
Recognition and Collaborations for upcycling artists
Dynamic Pricing and Performance based model
Nava Collective provides a specialized online marketplace exclusively for upcycled fashion, connecting consumers with unique, sustainable products. This focus on upcycling helps reduce textile waste and supports the circular economy, allowing consumers to make environmentally friendly choices. (Source: Ellen MacArthur Foundation, 2017)
We empower local upcycling artists by offering them tools, resources, and a platform to showcase their work. By prioritizing their needs, we help them reach eco-conscious consumers and increase their income potential, thereby fostering a supportive community of creators. (Source: World Bank Creative Economy Report, 2020)
Our platform's dynamic pricing model adjusts artist compensation based on sales performance and demand. This ensures fair revenue sharing while incentivizing artists to engage actively with their audience, leading to better quality and greater customer satisfaction. (Source: Harvard Business Review, 2021)
WHY IS THIS DIFFERENT? EXCLUSIVE FOCUS ON UPCYCLING Unlike mainstream platforms, Nava Collective specializes solely in upcycled fashion, promoting sustainable practices and reducing textile waste. This niche focus allows us to cater specifically to ecoconscious consumers seeking sustainable products. (Source: Global Fashion Agenda, 2019)
DYNAMIC PRICING MODEL Our innovative pricing strategy adjusts artist compensation based on performance metrics, ensuring fair pay that reflects market demand. This contrasts with traditional platforms that often utilize a flat commission structure, leading to better incentives for artists to engage and promote their products.
DIGITAL MARKETING We empower local upcycling artists with tailored digital marketing strategies and tools to enhance their visibility and reach. By providing resources for social media promotion, targeted advertising, and content creation, we help artists effectively engage with their audience and drive sales.
ARTIST SUPPORT ECOSYSTEM Nava Collective offers a comprehensive artist support system unlike other platforms, including a dedicated artist portal, community forum, regular feedback and coaching, and access to brand and influencer collaborations.
WHY IS THERE A DEMAND? The sustainable fashion market is rapidly growing, projected to reach $8.25 billion by 2023, driven by increasing consumer awareness and desire for ethical products (Source: Statista, 2021). 81% of global consumers believe companies should improve the environment, with 62% of Gen Z preferring sustainable brands (Source: Nielsen, 2020). Consumers are increasingly seeking unique, locally-made products, with 66% willing to pay more for sustainable items that support local economies (Source: American Express, 2021). Be honest; wouldn’t it be awesome if there was an eBay-like platform that has a list of all up and coming street upcycling vendors near you?
OUR OPPS eBay: General marketplace, lacks sustainability focus Craigslist: Unstructured classifieds platform Etsy: Handmade marketplace with limited sustainability curation Depop: Peer-to-peer resale app, youthfocused ThredUp: Second-hand clothing platform Poshmark: Social commerce clothing resale Facebook Marketplace: Unstructured local buying/selling Instagram Shopping: Limited sustainability verification Amazon Handmade: Corporate-driven artisan marketplace
EXECUTION STRATEGY
Phase - 1 (Validate and MVP Launch) Lean Platform Development Artist Scouting Marketing and Social Media Setup Legal and Budgeting
Phase - 2 (Early Growth and Feedback Loop) Expand Artist Base Customer and Artist Feedback Loop Incremental Platform Improvements Marketing and Community Events Collaboration
Phase - 3 (Scaling and Initial Profitability)
Phase - 4 (Cash flow Positive)
Expand Artist Base Optimisation of Dynamic Pricing Partnerships with Sustainable Brands Revenue Milestone of $3000-$5000 per month
Maximise Artist Retention and Upsell opportunities Expand Product Categories Partnerships and Events
Nava Collective
THANK YOU for your time and attention. Presented by Shreyash Ojha
ojhas916@newschool.edu
SURPRISE!