PACKAGING AUTOMATION
Unpacking tamper-proof
labelling in Africa
Food fraud has been around for over 200 years, and the more connected we become through social media and web-based media platforms, the more incidents of food fraud come to light.
F
ood fraud is a fraudulent and
It has become evident that brand owners
intentional substitution, dilution or
are looking for labelling solutions beyond
addition to a product or raw material,
the norm. Standard off the shelf tamper-
or misrepresentation of the product or
proof solutions aren't adequate to fight
material for financial gain.
the battle against highly developed tech-
African consumers appreciate the
savvy criminals. With the use of specialised
technology and see tamper-proof labelling
technology and materials and, in some
as a necessity. Brand owners operating
cases cutting edge traceability software, it
in Africa rely heavily on tamper-proof
is now possible to counter a variety of
technology to ensure that the packaging
illicit activities.
contents are safeguarded against counterfeiting. Without compromising the brand identity, tamper-proof label technology must evolve to keep growing illicit trade. “Our anti-counterfeit labelling solutions are designed to ensure an original look for products and provide package traceability, effectively countering sales fraud and illegal distribution,” explained Gary Chilton of Traceability Solutions.
“An all-in-one labelling machine for jars, bottles and food containers, the Combi labelling system is a fully automatic industrial labelling system customised to the customer’s application need”
Tamper proof labelling is becoming a necessity
package; it is the most innovative and disruptive laser coding solution for coding and marking in the world for its unrivalled speed of 1 000m/min, perfect quality offering class A high definition and micro-precision, personalise your brand experience with unique QR codes for every one of your end consumers thanks to Integra Promo & Serialisation software and premium scan ability offers excellent readability through smartphoneoptimised dot size. Unique QR codes enable
It is estimated that 10 of the most
Class A high definition and micro-precision, personalise your brand experience with unique QR codes
interaction throughout the complete
common foods consumed are faked to
value chain, enabling traceability from
some degree. Whether it is the entire
production to end customer and allowing
product that is faked, or parts of the
customer engagement through promotions,
product substituted by fake components,
nutritional information, games, etc,”
the fake food phenomenon is growing fast.
Chilton enthused.
“Our BiDiLase is a complete solution that provides a unique passport to each
An all-in-one labelling machine for jars, bottles and food containers, the Combi labelling system is a fully automatic industrial labelling system customised to the customer’s application need. With the
Dilution
Substitution
Process of mixing an ingredient with high value with an ingredient with a lower value
Process of repairing a nutrient, an ingredient, a food or a part of a food with another one of lower value.
Concealment
Process of hiding the low quality of food ingredients or products.
Unapproved enhancement
Process of adding unknown and undecided compounds to food products in order to enhance their quality attributes.
Combi, it is possible to create more than one application: top, enveloping, front/back or sealed on elliptical, round, rectangular or quadrangular products such as tanks, bottles, food containers or tray, the Combi can be used in stand-alone (offline), or it
Counterfeit
Infringements to intellectual property rights.
Mislabelling
False claims or distortion of the information provided on the label/ packaging
Grey market forgery
can be integrated with existing production lines. •
Production, theft, diversion...
Tracepack - www.tracepack.co.za
FOOD RE VIEW | May 2021
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