Food Review May 2021

Unpacking tamper-proof labelling in Africa

Food fraud has been around for over 200 years, and the more connected we become through social media and web-based media platforms, the more incidents of food fraud come to light.

Food fraud is a fraudulent and intentional substitution, dilution or addition to a product or raw material,or misrepresentation of the product ormaterial for financial gain.

African consumers appreciate thetechnology and see tamper-proof labellingas a necessity. Brand owners operatingin Africa rely heavily on tamper-prooftechnology to ensure that the packagingcontents are safeguarded againstcounterfeiting. Without compromisingthe brand identity, tamper-proof labeltechnology must evolve to keep growingillicit trade. “Our anti-counterfeit labellingsolutions are designed to ensure an originallook for products and provide packagetraceability, effectively countering salesfraud and illegal distribution,” explainedGary Chilton of Traceability Solutions.

Class A high definition and micro-precision, personalise your brand experience with unique QR codes

Dilution Process of mixing an ingredient with high value with an ingredient with a lower value

Counterfeit Infringements to intellectual property rights.

Substitution Process of repairing a nutrient, an ingredient, a food or a part of a food with another one of lower value.

Mislabelling False claims or distortion of the information provided on the label/ packaging

It has become evident that brand ownersare looking for labelling solutions beyondthe norm. Standard off the shelf tamperproofsolutions aren't adequate to fightthe battle against highly developed techsavvycriminals. With the use of specialisedtechnology and materials and, in somecases cutting edge traceability software, itis now possible to counter a variety ofillicit activities.

“An all-in-one labelling machine for jars, bottles and food containers, the Combi labelling system is a fully automatic industrial labelling system customised to the customer’s application need”

It is estimated that 10 of the mostcommon foods consumed are faked tosome degree. Whether it is the entireproduct that is faked, or parts of theproduct substituted by fake components,the fake food phenomenon is growing fast.

“Our BiDiLase is a complete solutionthat provides a unique passport to each

Concealment Process of hiding the low quality of food ingredients or products.

Unapproved enhancement Process of adding unknown and undecided compounds to food products in order to enhance their quality attributes.

Grey market forgery Production, theft, diversion...

Tamper proof labelling is becoming a necessity

package; it is the most innovative anddisruptive laser coding solution forcoding and marking in the world for itsunrivalled speed of 1 000m/min, perfectquality offering class A high definitionand micro-precision, personalise yourbrand experience with unique QR codesfor every one of your end consumersthanks to Integra Promo & Serialisationsoftware and premium scan ability offersexcellent readability through smartphoneoptimiseddot size. Unique QR codes enableinteraction throughout the completevalue chain, enabling traceability fromproduction to end customer and allowingcustomer engagement through promotions,nutritional information, games, etc,”Chilton enthused.

An all-in-one labelling machine for jars,bottles and food containers, the Combilabelling system is a fully automaticindustrial labelling system customised tothe customer’s application need. With theCombi, it is possible to create more thanone application: top, enveloping, front/backor sealed on elliptical, round, rectangularor quadrangular products such as tanks,bottles, food containers or tray, the Combican be used in stand-alone (offline), or itcan be integrated with existingproduction lines. •

Tracepack - www.tracepack.co.za