DRINKS FOR KIDS
The new aseptic PET line
Pioneering hyper-flexible complete aseptic PET lines
One of India's foremost private sector companies, ITC has introduced a novel range of milk-based drinks with fruit pieces. The company also expanded its juice portfolio with a variety of premium 100% Indian fruit, 0% concentrate and 0% preservative juices.
T
he manufacturer invested in a
increasingly representing the rule for the
complete line, which features the first
majority of the Indian population, willing to
dry preform sterilisation in the country.
pay a premium for so-called naturally healthy
Besides gaining greater productivity and
beverages in small formats.
flexibility, Sidel designed and tested three
Recognising this shift in consumer
new PET bottle formats for absolute food
preferences, ITC decided to expand its
safety and powerful packaging differentiation
product range to include liquid dairy products.
on retailer shelves.
The manufacturer launched Sunfeast Wonderz Milk, a new milk-based drink bottled
SURFING THE HEALTHY CONSUMER WAVE IN INDIA
in PET. Available in 200ml and 300ml formats, it is offered in four different flavours: Vanilla
Indian consumers want ‘better-for-you’
Milkshake, Mixed-fruit Milkshake, Mango
beverage options with added nutritional
Milkshake and Badam Milkshake.
benefits. Busy and stressful lifestyles are
In parallel, a portfolio of premium not from concentrate (NFC) juices with source
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JANUARY 2021 | FOOD REVIEW
“Sidel's Liquid Package Interaction (LPI) laboratory ran shelf life tests on several juice and milkbased recipes to simulate real-life distribution conditions and ensure, in advance, the products' quality, safety, and organoleptic properties”
