CLEAN LABEL INGREDIENTS
A perfect synergy of provenance, sustainable sourcing and packaging
Transparency Triumphs emerged as the top trend in Innova’s Consumer Survey 2020. This trend is urging brands to up their game to meet evolving ethical, environmental, and clean label consumer demands using creative and meaningful storytelling.
W
hen it comes to sweets and snacks,
a key driver and plant-based indulgence is
ingredient provenance for raw
powering NPD, combining natural and free-
materials such as nuts, cocoa,
from benefits in established areas such as
and sugar is increasingly highlighted,
chocolate, extruded snacks, nuts and snack
along with ethical credentials and
mixes, while also featuring novel ingredients
packaging sustainability.
as varied as hemp and hibiscus.
Did You Know? Learning more about where food comes from, was of interest to 85% of global consumers in the Innova Consumer Survey 2020.
TAILORED TO FIT Personalised nutrition continues to be in the spotlight, with Tailored to Fit cited as Innova’s
have found more ways to tailor their life and
COVID BOOSTS DEMAND FOR IMMUNITY-SUPPORTING INGREDIENTS
products to their individual styles, beliefs and
In Tune with Immune was another of Innova
needs. Cereal and snack bars in particular
Market Insights’ Top Trends for 2021,
continue to develop their role as carriers of
reflecting how immunity and health has
all kinds of healthy ingredients, targeting key
become more top–of–mind for consumers,
areas of interest including performance and
with ongoing anxieties over COVID-19
weight management, as well as specialist
continuing to be a key focus for the
diets such as vegan, organic, high protein
forthcoming year and beyond.
number three trend for 2021. Research indicates that 64% of global consumers
and keto. There is a lot of potential for development in the highly innovative sweets & snacks categories
According to Innova’s Consumer Survey 2020, six out of ten global consumers are
AT-HOME EATING COMES TO THE FORE
looking for food and beverage products that
As foodservice and retail domains
three saying that concerns about immune
increasingly overlap, consumers can
health increased in 2020 over 2019.
eat what they want, when and where
support their immune health, with one in
Immunity boosting ingredients will play
PLANT-BASED INDULGENCE POWERS SNACK AND SWEETS NPD
they want it. Consumers can now
a significant role for the coming year, with
directly access many specialty products
awareness of the antioxidant content and
previously only accessible via retail points
potential immune health benefits of snacks
The plant-based trend has continued to
or entertainment establishments. New
featuring dark chocolate and so-called
evolve. It has featured as top trends for
omnichannel eating takes a variety of forms
superfruits, as well as the use of vitamins and
several years, with Plant Forward in 2021
in sweets and snacks. It includes the
zinc in hard candy and gummies. •
seeing the rising appeal of plant-based
availability of branded cinema-style snacks
products in different regions and categories.
in the home, as well as restaurant branded
Consumers demand new formats, plant
snacks offering a range of flavours and
proteins and an extra level of sophistication.
formats, already familiar but not previously
In sweets and snacks, taste has always been
available for in-home consumption.
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FEBRUARY 2021 | FOOD REVIEW
Innova – www.innovafoodingredients.com
