18th-22nd December 2024 • ExCeL London
SOUVENIR PROGRAMME MEDIA PACK 2024
A LONG AND DISTINGUISHED History
Returning to ExCeL London once more, the inaugural International Horse Show took place in June 1907, attracting visitors to Olympia Way to enjoy the spectacle of horses from all over Europe competing.
That first Show brought together Royals and some of the most wealthy and aristocratic sporting patrons alongside the general public with a desire to see a Show that rivalled events in New York, Paris and Brussels.
The Show returned to Olympia in 1972 when it was relaunched by BBC Commentator Raymond Brooks-Ward, and since then has become a highlight of the equestrian calendar. In 2022 the Show moved to London’s ExCeL where it has successfully found a home for the past two years. In 2023 the extra space offered by the purpose-built exhibition centre means that a new second arena wasintroduced that offers increased competition for Showing and Dog Agility as well as a programme of Masterclasses.
The International Arena will offer its celebrated packed programme of first-class equestrian competitions and international displays – the Show also plays host to the UK’s only qualifiers for three FEI World CupsTM in Dressage, Indoor Driving and Jumping.
As well as the extraordinary international horse displays, The Kennel Club hosts agility competitions for some very talented dogs. With over 220 exhibitors, there are also some fabulous shopping opportunities. The whole event draws to a close with a celebration including dancers, music and Father Christmas.
400 INTERNATIONAL SHOWING COMPETITORS, MASTERCLASSES AND ADDITIONAL KENNEL CLUB DOG AGILITY CLASSES.
PEAK AUDIENCE WATCHED LIVE BBC COVERAGE ON SUNDAY
90,637 VISITORS ATTEND OVER THE FIVE-DAY PERIOD 800k
350+ HORSES AND PONIES COMPETE IN A UNIQUE MIX OF EQUESTRIAN CLASSES AND ACTIVITIES
220 SHOPS OPEN THROUGHOUT THE SHOW
The Audience
This is a rare opportunity for your business or organisation to reach a select, desirable audience that is distinctly high-end and active on social media before, during and after the event. On sale in advance and during the event to entrants and visitors, complimentary copies are also provided to private and corporate hospitality guests, giving you exposure to this affluent sector.
34% OF THE AUDIENCE ARE ESTABLISHED AFFLUENT
12.7% LUXURY LIFESTYLES
80% OF THE AUDIENCE ARE FEMALE
More than 120k followers
Engagement rate of 4.8% with a reach of 1.7m accounts INSTAGRAM
More than 87.2k followers
Engagement of 15% with a reach of 275k accounts
ACORN PROFILING GROUP
7 million
TOTAL REACH FROM INFLUENCERS ATTENDING THE EVENT
MEDIA REACH
In 2023, The London International Horse Show featured in more than 1,137 pieces of media coverage in print and online with estimated coverage views of 7.31 billion, including live coverage on BBC Sport watched by a peak audience of 800,000 and had 37,600 live plays and 19,100 video plays on H&CTV.
Affluent Achievers, which includes people with lavish lifestyles, executive wealth and mature money, account for half of the audience, which consistently shows the same pattern as previous years.
6.84b TOTAL ONLINE READERSHIP
876,990 WEB PAGE SESSIONS IN 2021
495,662 UNIQUE USERS
IN GOOD COMPANY
The London International Horse Show attracts leading names from premium lifestyle brands including Longines, The Kennel Club and Taittinger as sponsors. Main sponsors are featured in the Souvenir Programme, so you’ll be in good company when you advertise.
SOUVENIR PROGRAMME
The London International Horse Show attracts leading names from premium lifestyle brands including Longines, The Kennel Club and Taittinger as sponsors. Main sponsors are featured in the Souvenir Programme, so you’ll be in good company when you advertise.
DESIGN & FINISH
The design is both stylish and contemporary with useful signposting throughout, ensuring visitors can use the programme to make the most of their day. High-end production values will add the finishing touches that make this a programme to keep.
DPS
420mm(w) x 297mm(h) (+3mm all edges)*
TECHNICAL SPEC
FULL PAGE
210mm(w) x 297mm(h) (+3mm all edges)*
HALF PAGE HORIZONTAL
185mm(w) x 136mm(h)
QUARTER PAGE
90.5 mm(w) x 136mm(h)
File format: PDFX1-a, CMYK, image resolution 300ppi, all fonts embedded * Text safe area: 10mm from all edges
Artwork submitted via ads@newhallpublishing.com
Advert creative deadline 28th November 2024
MEDIA TEAM
To discuss your requirements, contact a member of our team on the number or email below. We look forward to working with you.
Gary Turner
Commercial Director
gary.turner@newhallpublishing.com 07702 881109
Heather Borrett
Senior Media Sales Consultant
heather.borrett@newhallpublishing.com 07932 834207
Maria Pollard
Media Sales Consultant
maria.pollard@newhallpublishing.com 07966 759083
Alison Wigg
Media Sales Consultant
alison.wigg@newhallpublishing.com 07973 944940
Kim Smith
Media Sales Consultant
kim.smith@newhallpublishing.com 07896 496981
Angela Thornby-Burt
Media Sales Consultant
angela.thornby-burt@newhallpublishing.com 07384 255947
Dean Brown
Media Sales Consultant
dean.brown@newhallpublishing.com 07385 471052