ABOUT THE EVENT
Defender Burghley Horse Trials is the world’s greatest five-star equestrian event, acknowledged globally by leading riders as their ultimate competitive goal
BE PART OF THE EVENT
Defender Burghley is a five-star event at the pinnacle of the sport. It attracts fantastic crowds to witness exhilarating equestrian action, as well as offering visitors the opportunity to browse the world-renowned shopping avenues and enjoy the many other attractions and activities on offer in this truly stunning location. Events across the four days include
Dressage, Cross-Country and Showjumping. Visitors can also enjoy Masterclasses with renowned riders such as Dressage supremo Carl Hester and Eventing legend Bettina Hoy. Thousands of people visit throughout the trials to enjoy the world-class competition so this is a great opportunity for your brand to be seen by a large number of like-minded people.
THE DEFENDER BURGHLEY AUDIENCE
400 CAREFULLY SELECTED EXHIBITORS
70 OF THE WORLD’S BEST RIDERS, INCLUDING OLYMPIC MEDALLISTS & WORLD CHAMPIONS
175,887 GUESTS ATTENDED IN 2024 2.6M WEBSITE PAGE VIEWS
BROADCAST LIVE TO 126 COUNTRIES AROUND THE WORLD 70% OF THE AUDIENCE IS FEMALE
THE OFFICIAL SOUVENIR PROGRAMME
The most effective way to position your brand before a discerning AB1 audience is to secure a presence in the Official Souvenir Programme, with 12,000 copies distributed at the event
As well as being a useful guide to all the action over the four days, the programme will be a beautifully produced editorial publication, filled with features and insights that will provide a rewarding and interesting read long after the event is over. Created to the very highest production standards, the programme will be an environment that wholly reflects the premium atmosphere of the event. It’s a highly effective way to keep your brand uppermost in the minds of the Burghley audience going forward.
Running all day, put your business alongside the biggest brands, such as Defender, Boodles and Rolex and right in front of a unique, engaged audience. 5 Big Screens will be strategically located around the event in areas of high footfall and viewing points showing the live action and selected content every day.
A limited number of packages are available consisting of 5 x 20 second plays per day for all four days. Cost (excluding ad production costs)
20 X 20 SECOND ADVERTS OVER 4 DAYS £1,495.00 PLUS VAT
LIMITED-EDITION
JUTE SHOPPING BAG
4,000 high-quality jute bags will be produced and sold to event attendees and your brand could feature on one side of the bag opposite the Burghley logo.
EXCLUSIVE INSERTS
In addition to a copy of the souvenir programme, there are exclusive insert opportunities available in the jute bag. Your brand or product could be one of five featured items inserted into the bag for attendees to enjoy.
SOUVENIR PROGRAMME SPECIFICATION
TECHNICAL SPECS
Print run: 12,000
Finish: Perfect bound
Pagination: 128pp + 6pp gatefold
Stock: 250gsm silk (cover) with 115gsm silk (text)
Size: 240mm (H) x 168mm (W)
AD DIMENSIONS
Double page: 240mm (H) x 336mm (W) + 3mm
bleed
Full page: 240mm (H) x 168mm (W) + 3mm
bleed
Half page landscape: 108mm (H) x 148mm (W)
Half page horizontal: 220mm (H) x 72mm (W)
Quarter page: 108mm (H) x 72mm (W)
File format: PDFX1-a, CMYK, image resolution 300ppi, all fonts embedded. Text safe area: 10mm from all edges
ADVERTISING RATES
Double page: £1,795
Full page: £995
Half page: £595
Quarter page: £395
Enhanced listings: £95