Salon Prive Media Pack 2025

ABOUT THE EVENT

Now in its 20th year, Salon Privé is one of the most renowned names on the global automotive calendar, hosting the world famous Concours at Blenheim Palace every summer.

Each edition offers an unmissable celebration of the very best that the motoring world has to offer, within an extravagant and quintessentially British setting. As well as hosting a globally recognised Concours and showcasing the most prestigious automotive brands in the world, Salon Privé is well known for providing a truly luxurious experience – from fine dining and Pommery Champagne, to the curated Luxury Shopping Village. Whilst Salon Privé remains an exclusive event attracting highnet-worth individuals and car enthusiasts, our focus remains on continually developing as a strategic, commercial event partner to the luxury automotive sector and providing a unique environment in which to network and entertain new, as well as existing clients.

A GLOBAL STAGE FOR THE WORLD’S FINEST LUXURY BRANDS

SALON PRIVÉ CONCOURS

THE WORLD’S MOST SENSATIONAL SUPERCARS

CLASSIC CAR SPECIALISTS

Salon Privé believes the only way to hold a trusted Concours is to arrange entries by Class and judge each one with relevant marque experts. This is the UK’s only professionally-judged Concours, scrutineered by the very best global experts. It is a world-class Concours to match the very best.

Salon Privé attracts an eclectic mix of the most exotic and desirable brands, with a spectacular collection of the latest and greatest supercars, sports cars and luxury cars from the world’s leading manufacturers, including many models making their UK debut live at the event.

Many of the UK’s most experienced and knowledgeable classic car dealers and restorers will be present at Salon Privé, showing a selection of rare cars from their collections. Each bring their own particular expertise, along with their most valuable models for sale, to the South Lawn.

Salon Privé is not just about rare cars – a highly exclusive part of the unique package is the Luxury Shopping Village. Here visitors will find a curated selection of premium brands, encompassing boats, motorcycles, helicopters, luxury homeware, fashion, accessories, jewellery and watches.

THE OFFICIAL SOUVENIR PROGRAMME

This is the most effective way to position your brand before Salon Privé’s discerning ABC1 audience. With 3,000 copies sold at the show entrances, the supercar driveway and in the heart of the event, plus 500 copies for VIPs and sponsors, this keepsake programme is a must have for show visitors.

The Official Programme will be a extremely useful guide to everything happening during the five days. It will feature full brand listings, official details for the world famous concours as well as quality automotive editorial that will provide a rewarding read long after the event.

Produced to the very highest production values, the Programme will be an environment that wholly reflects the premium atmosphere of the event. It’s a highly effective way to keep your brand uppermost in the minds of the Salon Privé audience going forward.

AUDIENCE AND REACH

30M SOCIAL MEDIA IMPRESSIONS (UP 78% YOY)

649K WEBSITE USERS

124K SOCIAL MEDIA FOLLOWERS

75% OF VISITORS FALL INTO THE TOP FOUR MOST AFFLUENT CONSUMER GROUPS

www.salonpriveconcours.com

VISITORS CAME FROM USA, AUSTRALIA, SAUDI ARABIA, UAE, GERMANY, FRANCE AND MALAYSIA

654K SOCIAL MEDIA ENGAGEMENT (UP 72% YOY)

66% OF VISITORS ARE 45+

56% OF ATTENDEES ARE IN THE TOP 3% OF EARNERS IN THE UK

20,952 GUESTS ATTENDED IN 2024

1,758+ CARS ON THE LAWNS

DPS £2,495 FULL PAGE £1,495 AD DIMENSIONS

OBC £1,995 IBC/IFC £1,745

Double page: 265mm (h) x 420mm (w) (+3mm bleed) Full page: 265mm (h) x 210mm (w) (+3mm bleed)

MEDIA TEAM RATES / TECHNICAL SPECIFICATIONS

Our media sales team takes a highly targeted approach and our unique blend of industry experience attracts the right advertisers to fit each client audience.